Motorsport Deck - ROOTS.

WHO WE ARE WE ARE THE GRIT, THE S TH

SWEAT, AND HARD WORK THAT BUILDS CHAMPIONS.

WE CREATE A PLAYGROUND BRANDS TO MAKE MEANINGFUL WHAT WE DO

GROUND FOR GENUINE MEANINGFUL CONNECTIONS.

WE ARE MORE THAN A MARKE & COMMUNICATIONS AGENC

MARKETING AGENCY.

DESIGN

We help illustrate a brand's true identity, creating recognisable visuals that build brand loyalty.

•Graphic Design

•Print & Product Design

•Brand Identity

•Motion Design SERVICES INCLUDE

SOCIAL & DIGITAL

We believe digital marketing is about more than social clicks. Our digital campaigns are built on meaningful content tailored to the audience, creating personalised experiences to forge brand connections across a wide range of channels.

SERVICES INCLUDE

PAID SOCIAL STRATEGY ORGANIC SOCIAL STRATEGY

PHOTO & VIDEO

We capture moments that change the game. Through eye-catching photographs and breathtaking videos, we bring your brand to life.

•Photography

SERVICES INCLUDE

•Video Production

•Fully Qualified Drone Operations

SUSTAINABILITY

We help you build and reach environmental, social, and governance targets relevant to your brand and the latest industry and governmental regulations. We engage and align all internal and external stakeholders to build a sustainability strategy that is suitable, achievable, can be reported on, and creates passionate and connected brand ambassadors that strive to reach your goals.

SERVICES INCLUDE

•Internal and external comms supporting your ESG journey

•Sustainability accreditations and frameworks

COMMUNICATIONS

SERVICES INCLUDE

•Internal Communications and Culture

•External communication strategy

•PR & Media Strategy & Management

•Copywriting and brand-relevant translations

•Brand identity and brand voice

•Sponsorship Activation

We help brands share their message with audiences around the world through e ective and authentic communications strategies and implementation.

COMMERCIAL

We create unforgettable experiences through valuable commercial partnerships, curating moments that inspire, and activations that deliver your brand's purpose and vision for growth.

SERVICES INCLUDE

•Partnership Acquisition

•Contract Negotiations

•Commercial Rights Representation

•New Market Entry & Brand Positioning

•Partnership Activation Strategy

OUR WORK

GOPRO x MINI | WORLD’S FIRST UNASSISTED BACKFLIP

energy saving

PUTTING THE ENERGY BACK INTO MOTORSPORT.

to the entire paddock

Leaning on over 15 years of combined experience in the FIA World Rallycross Championship environment, ROOTS. worked alongside GCK Energy and other stakeholders within the sustainable and renewable energy industry as they set on designing a mobile energy storage solution that would satisfy the challenge of providing a clean and sustainable vehicle charging infrastructure. 4 year contract

17.16M

users across social media

9.1M

total reach of IG content across WRC season

REINVIGORATING A BRAND’S PRESENCE

6.6M total reach of FB content across WRC season

Ford Performance needed to reinvigorate its brand presence within the WRC and forge a stronger connection with the rally and o -road communities worldwide. The goal was to capture the adventurous spirit of rally racing. Recognising the importance of an authentic digital presence, Ford Performance appointed ROOTS., as its o cial social media and communications partner for the season.

200% increase in web tra c

40% increase in social media engagement

350M coverage audience size

BRINGING A BRAND’S JOURNEY TO LIFE IN THE DESERT.

ROOTS. were asked by GCK (Green Corp Konnection) to help launch their GCK Motorsport cross country H2 development programme, starting with the birth of their GCK e-Blast 1 at the Dakar Rally.

In tandem, GCK Energy’s alternative power generation, charging, and distribution solution was deployed to charge parts of the DAKAR Bivouac with ROOTS. communicating the pioneering concept across the globe.

13 hours of footage

+882% increase in social media

10 video edits

POWER OF PARTNERSHIP IN SARDINIA.

Wolf Lubricants, a leading European lubricant manufacturer, teamed up with ROOTS. to enhance its 50th Power Stage partnership with the FIA World Rally Championship in Sardinia. With only two weeks until the event, ROOTS. devised strategies to further highlight the 5-year partnership.

ROOTS. successfully amplified Wolf Lubricants' FIA partnership, engaging fans, media, and distributors while commemorating the 50th Power Stage.

361M online readership

148 coverage placements

4M coverage views

COMMUNICATING THE E-BIRTH OF RALLY ROYALTY.

Special One Racing wanted to share the news of their unique and never-before-seen Championship entry with the world, placing them firmly ahead of the pack going into the inaugural all-electric season. We were asked to share the news with fans and critics of the e-volution alike. So how did it all come together?

58% more engagement than the Ford Performance benchmark

3.1M combined reach across all socialsunique users

22 pieces of onsite coverage (online and print)

SHARING A BRAND FROM REMOTE DESERTS TO LIVING ROOMS ACROSS THE GLOBE.

ROOTS. were tasked with the creative concept and execution of all visual storytelling as well as the communication across global media including TV, print, and social media for our client’s first ever participation in the world-famous Dakar Rally.

5 partnership opportunities

8 meetings held in the US

3 requests to test and trial SUSTAIN

ENTRY TO THE US MOTORSPORT MARKET - SUSTAINABLE FUEL.

Coryton, UK-based fuel specialist, supplies customised fuels globally, excelling in motorsport. With sustainable solutions and the SUSTAIN brand, they aimed to enter the US market. ROOTS. analysed the US motorsport scene, engaged stakeholders through their industry connections, and crafted a brand brochure for business expansion.

EXPLORE ALL OUR WORK