ROOTS. Deck 2023 | Motorsport

WHO WE ARE WE ARE THE TEAM BEHIND WE ARE THE TEAM

BEHIND THE TEAMS. BEHIND THE TEAMS.

WE ARE THE GRIT, THE SWEAT, AND HARD WORK THAT BUILDS CHAMPIONS.

WE BELIEVE IN A SUSTAINABLE APPROACH TO LONG-TERM GROWTH.

WHAT WE DO

WE CREATE A PLAYGROUND BRANDS TO MAKE MEANINGFUL WE CREATE A PLAYGROUND BRANDS TO MAKE MEANINGFUL

PLAYGROUND FOR GENUINE MEANINGFUL CONNECTIONS. PLAYGROUND FOR GENUINE MEANINGFUL CONNECTIONS.

COMMUNICATIONS WE

MORE THAN & COMMUNICATIONS

WE ARE MORE THAN &

ARE

JUST A MARKETING AGENCY. JUST A MARKETING

AGENCY.

WE TELL STORIES, PAINT PICTURES, AND FORGE RELATIONSHIPS...

GCK x DAKAR

WORLD E-BIKE SERIES (WES)

...THAT GROW BRANDS AND BUILD ENGAGED COMMUNITIES.

OUR SERVICES

DESIGN

We help illustrate a brand's true identity, creating recognisable visuals that build brand loyalty.

IN-HOUSE SERVICES INCLUDE

• Graphic Design

• Print & Product Design

• Brand Identity

• Motion Design

SOCIAL & DIGITAL

We believe digital marketing is about more than social clicks. Our digital campaigns are built on meaningful content tailored to the audience, creating personalised experiences to forge brand connections across a wide range of channels.

IN-HOUSE SERVICES INCLUDE

• Digital Campaign Strategy

• Social Media Management

• Website Design & Development

• SEO

• Email Marketing

• Advertising

PHOTO & VIDEO

We capture moments that change the game. Through eye-catching photographs and breathtaking videos, we bring your brand to life.

IN-HOUSE SERVICES INCLUDE

• Photography

• Video Production

• Fully Qualified Drone Operations

• Post-Production & Special FX

SUSTAINABILITY

We help you build and reach environmental, social & governance targets that support and improve your brand identity, culture, and engagement to facilitate sustainable growth and create positive impact models. We work directly with your board, your teams, suppliers, partners and wider community, engaging and aligning all stakeholders to build connected and passionate brand ambassadors that actively strive to reach your goals and targets.

• Materiality Assessment

• Carbon Footprint reporting

• Sustainability KPI’s and Framework

Carbon reduction KPI’s

Social impact KPI’s

COMMUNICATIONS

We help brands share their message with audiences around the world through e ective and authentic communications strategies and implementation.

IN-HOUSE SERVICES INCLUDE

• Internal & External Comms

• PR & Media Management

• Copywriting

• Brand Voice Curation

• Sponsorship Activation

COMMERCIAL

We create unforgettable experiences through valuable commercial partnerships, curating moments that inspire, and activations that deliver your brand's purpose.

IN-HOUSE SERVICES INCLUDE

• Partnership, Acquisition & Contract Negotiations

• Commercial Rights Representation

• New Market Entry & Brand Positioning

• Sustainability Assessments & Support

OUR WORK

ROOTS. x BMW 530 MLE

PUTTING THE ENERGY BACK INTO MOTORSPORT.

Leaning on over 15 years of combined experience in the FIA World Rallycross Championship environment, ROOTS. worked alongside GCK Energy and other stakeholders within the sustainable and renewable energy industry as they set on designing a mobile energy storage solution that would satisfy the challenge of providing a clean and sustainable vehicle charging infrastructure.

HOW TO LAUNCH A BRAND BIRTH EFFECTIVELY.

We were tasked with building the brand’s tone of voice, communication material, web and social presence, managing the communication strategy for the brand launch with PR focus on a national audience. COMMUNICATIONS x BERKELEY

INFLUENCING A MOVEMENT.

TOMS’ mission is to use business to improve lives, a sentiment echoed by musician Ella Grace Denton. At ROOTS. we were tasked with finding common ground between the sustainable shoe giant and eco role-model Ella and organise collaborative community projects, resulting in a successful partnership.

ELLA GRACE DENTON x TOMS

200%

350M

BRINGING A BRAND’S JOURNEY TO LIFE IN THE DESERT.

ROOTS. were asked by GCK (Green Corp Konnection) to help launch their GCK Motorsport cross country H2 development programme, starting with the birth of their GCK e-Blast 1 at the 2021 Dakar Rally.

In tandem, GCK Energy’s alternative power generation, charging, and distribution solution was deployed to charge parts of the DAKAR Bivouac with ROOTS. communicating the pioneering concept across the globe.

SOLAR SOCIAL x DAKAR RALLY

361M online readership

148 coverage placements

4M coverage views

COMMUNICATING THE E-BIRTH OF RALLY ROYALTY.

Our client wanted to share the news of their unique and never-before-seen Championship entry with the world, placing them firmly ahead of the pack going into the inaugural all-electric season. The motorsport arm of French company Green Corp Konnection had previously taken a step away from rallycross awaiting its transition away from ICE - having initially founded GCK Motorsport in the rallycross paddock, it was now time to come back with a bang!

231% increase in web tra c

59% increase in social media engagement

360M coverage audience size

SHARING A BRAND FROM REMOTE DESERTS TO LIVING ROOMS ACROSS THE GLOBE.

ROOTS. were tasked with the creative concept and execution of all visual storytelling as well as the communication across global media including TV, print, and social media for our client’s first ever participation in the world-famous Dakar Rally. CONTENT

150 countries aired on TV

2 years contract ON-SITE activation

SHAKING HANDS ON A TIMELY WORLD RX PARTNERSHIP.

ROOTS. were asked to find and successfully deliver a brand-Championship match within the O cial Timing Partnership category, looking specifically for brands active in motorsport or involved with other successful sporting partnerships.

This scope of work consisted of working closely with key stakeholders in identifying endemic and non-endemic brands as potential partners.

FIA WORLDRX x REBELLION

STANDING OUT FROM THE PACK.

• Managed stakeholder communications and requirements

• Reviewed existing brand assets for Wolf Lubricants x WRC partnership

• Established commercial relationships and content rights acquisition

Ahead of the Finnish round of the 2022 WRC, we were chosen by Wolf Oil Corporation to aid the Wolf Lubricants brand in maximizing ROI for their inaugural driver sponsorship. The sponsorship aimed to support young talent by assisting Finnish driver Jari Huttunen in his WRC1 debut. WRC x

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