It’s time to sell.
IAN NAYLOR Sales Agent 0466 341 065 Ian@RJRproperty.com.au
MARIE KEMP Property Manager 0499 174 995 Rentals@RJRproperty.com.au LEANNE VINCENT Agency Manager 0401 291 161 Leanne@RJRproperty.com.au JOLEEN
0164 Joleen@RJRproperty.com.au
1. Property presentation
The presentation of your property is one of the most important steps in the marketing process and, presentation wise, photo day is the most important day. As this is the part in the marketing process that is your responsibility, we have included some tips later in this book, to help you prepare your home For Sale. If you need further advice, or help, just talk to any member of our sales team. As the seller, you should also arrange a pre-sale building & pest inspection.
2. Material used in marketing
RJR Property and Open2view combine to show case every property. Together they have collaborated on property marketing for many years and therefore, Richard knows what material we need, to best present your property. The portfolio of promotional media includes interior and exterior photographs, aerial imagery and a narrated video. These images tell the story of your property. Check our website for examples of our presentation.
3. Marketing to the largest audience
When it comes to real estate marketing, the largest audience is on the internet. Apart from a listing on our own website, RJR Property market your property at the highest level on both premier real estate websites. Your listing will be featured on realestate.com.au at a premier property level and domain.com.au at platinum property level. The listing will also be posted to our Facebook page and Instagram account.
4. Using the right marketing strategy
When marketing a property, you have two options. You can list with or without a price. Either of these options can be the right choice, depending on your property and your circumstances. If the property is listed with a price, it needs to be the right price as overpriced properties do not sell! If listed without a price, it must be listed For Sale by Auction. RJR Property work exclusively with Gordon Macdonald from The Auction Group – one of Queensland’s best auctioneers.
Get these 4 important steps right and you will sell – every time!
We all accumulate ‘stuff’ over time. This isn’t a great look when your home is on the market. The more open you can make your individual rooms look, the more spacious your home will feel to buyers. So, be ruthless and, as much as you can, pack your things away.
Appeal to as many people as possible. Painting is a cost-effective way to freshen up tired or boldly coloured areas in your home. Not everyone will love your purple doors and orange walls so think neutral tones – this will also make your home look more spacious and allow buyers to picture their furniture in your house.
Inspect your home and make sure that all pet blankets and beds are washed and clean to eliminate unnecessary odors. Carpet cleaning is a cost-effective way to give your home a really clean smell and gives your buyer a great first impression when inspecting.
We all have those ‘one day I’ll get around to it’ projects. Now is the time to get these finished, packed up and cleaned away. Whether it’s loose door handles or towel rails, torn fly screens or dripping taps – again first impressions are everything. You want your buyers to think they just need to move in.
First impressions are key when selling! Stand in front of your home and think like a buyer. Would your home present better if you painted the front veranda or door, planted new flowers around the house or fixed the struggling grass. Little changes can give huge rewards. Make your buyer keen to see more.
As the seller you should arrange a pre-sale building and pest inspection. No one likes surprises after a sale has been negotiated. Therefore, having a report from an independent professional is an important part of the sales strategy.
Stand out from the crowd with professional photography
RJR Property showcase every home with professional photography from Open2View
Photography including:
High resolution photographs of the interior and exterior of the home
Aerial imagery using various sized drones
A narrated video to compliment the photography
Coloured floorplan with room dimensions
We plan ahead to get the best images, capturing the best images to tell your story. This means your property will be noticed amongst other listings and you will stand out from the crowd.
Our proven marketing strategy will help you sell sooner at a higher price.
Professional photography, not happy snaps – there is no comparison! See how we showcase our properties by visiting our website www.RJRproperty.com.au
Price or no price – that is the question?
When marketing a property, you have two options. You can list with or without a price. Either option could be right for you, depending on your property and your circumstances.
If your property is listed with a price, it needs to be the right price – overpriced properties do not sell. Often, we hear a vendor say, “I can always come down, but I can’t go up”. There are plenty of examples of properties sitting on the market for a very long time, after being listed at a price that the market decides is too high.
If your property does not have a price, it must be listed For Sale by Auction, as this is the only “no price” option that the market understands. An Auction allows the market to assess your property first and establish a value second. A potential purchaser can discount a property based on what they believe the sales price should be, without ever inspecting the property. Selling by Auction is about selling the property not about having the best Auction. The auction process allows competition between potential purchasers and an Auction date to work towards –decision time!
We will discuss all the options in detail as we move forward.
Professional internet advertising is an important part of the RJR Property sales process.
All properties are listed on the premier Real Estate sites.
www.realestate.com.au - Premier property (for the life of the listing)
Recognised as Australia’s premier Real Estate website with more searching traffic than other sites. All RJR Property listings are loaded at the top level ensuring you reach the largest audience possible for your Suburb, Area and Region.
REA advertising includes:
Coming soon – notification e-alerts to REA database
Unlimited premier level listing – on rotation every 15 days for life Listing bump – pushing the property to the top of the search during the sale, at our choosing 2 x E Brochures sent out to targeted REA database
www.domain.com.au - Platinum property
Australia’s second most visited Real Estate website. RJR Property ensure every listing is also added to this site. This strategy continues our quest to reach the largest audience.
Domain advertising includes:
Silver listing card, for the first 4 months of your marketing campaign 1 x E Brochure sent out to all active Domain property seekers
www.RJRproperty.com.au - Our website
We maintain a comprehensive and current website making it easy for buyers and sellers to stay in touch with the Sunshine Coast Hinterland property market.
Browse For Sale and Previous Sold properties.
RJR Property promote all listings on our Facebook page & our Instagram account, linking the post back to our website to ensure easy viewing of all photographs and video’s. Using Facebook allows us to target specific audience types and locations. Facebook increases our reach to include an active and passive audience.
Providing maximum exposure for your property!
RJR Property market and manage lifestyle choices from our Imbil Hinterland office. We specialize in the Hinterland and rural areas of both Noosa and the Sunshine Coast.
Locals like to deal with locals. RJR Property has a team of locals all with individual expertise in Sales, Rentals and Administration Support. Hand selected by Ron and passionate about what they do.
Every property listing, showcased in our office window, seven days a week, on a rolling display. It is like nonstop advertising.
Prominent agency advertising including highly visible billboards, monthly advertising in local magazines, sponsorships of local organizations and festivals, and large For Sale and Sold signs on properties throughout the Sunshine Coast Hinterland.
We are the most prominent Real Estate agency in our area and our aim is to ensure that no one buys a property in the Hinterland without talking to us.
This strategy ensures that we give maximum exposure for your property.
RJR Property is all about marketing and managing client’s lifestyle choices. We are a team, here to help our clients fulfill their dream, whatever that looks like.
Our professional photographer provides a portfolio of media that makes every RJR Property listing stand out from the crowd. Photos of the interior & exterior of every building plus the grounds and paddocks, aerial images/video of the property and its surrounds using a drone, and a narrated video to walk prospective buyers through the property, plus a floorplan.
Every listing at the highest level on the premier real estate websites www.realestate.com.au
Premier property for the life of the listing www.domain.com.au
Silver listing for the first 4 months of your marketing campaign www.RJRproperty.com.au
Our own comprehensive website
All listings are posted to the RJR Property Facebook page allowing us to target specific audience types and locations, as well as added to our Instagram account.
All listings are displayed in the RJR Property guide and distributed from our office plus open and personal inspections
Properties are also included in our RJR Property Prestige Book where applicable
Auction
If auction is the chosen method, we cover all costs, including the Auctioneer’s fee.
Every listing is displayed on the digital display screens at our office. The display operates from 6am – 10pm, 7 days a week.
For Sale, Auction and directional signs are used to identify the property. Our large signs are 1800 x 1200 and are often accompanied by additional For Sale corflute signs.
Individual property brochures are available via our website and at every open / personal property inspection.
RJR Property advertise in all the local monthly magazines (Mary Valley News, Mary Valley Voice and the Mary Valley Telegraph). These publications are all widely read and, while they sometimes feature corporate advertising, we do use them to promote individual properties where appropriate.
Open inspections are used where their use is both agreed and required. However, they are used regularly during an Auction campaign. All individual inspections are in the company of a RJR Property sales agent.
RJR Property have experienced Sales agents, working as a team, focused on selling your property.
The RJR Property sales commission is calculated as a percentage of the sale price – We are paid on our performance! *
* Includes our marketing package at no up-front cost
** A withdrawal fee will apply if the listing is withdrawn at any time from RJR prior to being sold by RJR Property.
At RJR Property, We are a team of professionals! A commitment made by one member of our team, whether that is the Principal, our sales staff, our property management department or the support staff, is a commitment made by RJR Property. And you can rely on it!
We do what we say with marketing
Our marketing strategy is a multi step process:
We will arrange professional photography to showcase your property
We will utilize the best internet sites to engage the largest audience, and We will advise you on the right marketing strategy to attract your buyer
We keep you in mind when negotiating
Negotiating is the fun part, because it means we have found someone who would like to buy your property. Our sales staff will always negotiate in good faith on your behalf. We believe that our role as your agent, is to carefully match the right buyer with you, the seller. We will achieve the best possible result, with minimal stress.
At every stage of the sales process, you will be kept fully informed:
You will be advised when the listing is complete, and live on internet sites
You will receive feedback after all property inspections
You will be consulted about necessary changes to marketing and advertising
You will know what is going on … always, and If you need to talk – we are here to listen
This is our guarantee as your agent
If you believe we have fallen short of our standard, we need to know so we can fix it. We will fix it … we guarantee it!
RJR Prestige property is a selection of the Hinterland’s finest... leaders in their class!
RJR Prestige Property was launched to showcase the higher priced property options in the hinterland areas of the Sunshine Coast and Noosa marketed by RJR Property. In this property magazine, our complete focus is on the Hinterland’s finest properties … all leaders in their class! They are all in here for a reason, and when you look at them in detail, you will understand the true value of every RJR Prestige Property.
Prestige - a property can be considered and priced as “prestige” when:
The land size is greater than the norm
The quality, size or style of house sets it apart from the rest
The position and/or views give the property an edge
Water is a feature – everyone loves water for work, play or just in the view
On farm activity are the feature – cattle, horses, orchards, market gardens
There’s a combination of all, or some of these things!
Views - the stunning scenery in the Hinterland varies from:
The idyllic villages of Amamoor, Imbil, Kandanga, Kenilworth, Maleny, Mapelton, Montville and Eumundi
The rural areas of the Sunshine Coast and Noosa Hinterland.
Access - The Sunshine Coast Hinterland has easy access to all areas:
We have easy access to regional centres such as Gympie and Nambour, coastal icons like Noosa, Maroochydore, Caloundra and Brisbane, our state capital. The upgraded Bruce Highway connects us to all these locations. And, with a range of entry points, the Hinterland is close to everywhere!
Activities - potential buyers are attracted to the Hinterland for:
Farming land that produces a wide range of fruit, vegetables and meat
Horses – breeding, riding or both
Activities in the State Forest & National Parks – bike and horse riding, 4WDriving and walking
Water activities on our creeks, rivers, lakes and dams
Camping and caravanning – maybe do all/some of these things
Lifestyle – escape to the country / tree change
RJR Prestige Property ... take a closer look!
RJR Property ... we market and manage lifestyle choices!