ROME FLOYD COMMUNITY SURVEY (2025)
SURVEY BACKGROUND & RESPONDENT OVERVIEW
SURVEY BACKGROUND
The Rome Floyd Community Survey was deployed by the Rome Floyd Chamber from January 13th –February 21st, 2025, soliciting resident and business feedback on a variety of factors of strategic importance to the region, including but not limited to quality of life, business climate, community objectives, pride and perceptions, education and workforce development, and vision for the future. The survey collected input from high school students and college students in addition to all other residents and workers in the community. Demographic identifiers allow responses to be cross-tabulated and analyzed for relevant groups (e.g., young professionals vs. retirees; Rome City Schools parents vs. Floyd County Schools parents).
RESPONDENT OVERVIEW
A total of 3,850 responses were received. This is an exceptional response rate; the Rome Floyd Chamber and its partners have immediately set a remarkable benchmark in resident engagement via survey response when compared to peer communities.
Adults (not enrolled in college) College Students High School Students
ROME FLOYD COMMUNITY SURVEY (2025)
RESIDENTIAL LOCATION
“Where do you currently live?”
I currently live in Rome or Floyd County.
I currently live outside of Rome or Floyd County but I work or attend school in Rome or Floyd County.
I do not live, work, or attend school in Rome or Floyd County but did so within the last five years.
I have not lived, worked, or attended school in Rome or Floyd County in the last five years.
“Please share the primary reasons that led to your choice to relocate from Rome-Floyd County (check all).”
This question was presented to 27 respondents who indicated they “do not live, work, or attend school in Rome or Floyd County but did so within the last five years.”
Seeking new job opportunities
Proximity to my job or a family member's job
Proximity to family or friends
Access to different schools (public or private)
Economic necessity or hardship
Proximity to recreation (parks, golf courses, beaches, etc.) Local taxes
Proximity to retail, restaurants, and nightlife
Seeking more affordable housing
Seeking a different type of housing
Proximity to a younger population
“Please indicate the likelihood that you will reside in Rome-Floyd County five years from now (2030).”
This question was presented to 2,808 respondents who indicated they “currently live in Rome or Floyd County.”
ROME FLOYD COMMUNITY SURVEY (2025)
CURRENT RESIDENTS: REASONS FOR LIKELY RELOCATION
“Please share with us the primary reasons that you feel will influence your choice to relocate from Rome-Floyd County in the next five years (check all that apply).”
Proximity to recreation (parks, golf courses, beaches, etc.) Public safety concerns Access to different schools (public or private) Proximity to retail, restaurants, and nightlife
The following question was presented to 214 respondents who indicated they were “somewhat unlikely” or “very unlikely” to continue residing in Rome Floyd County in 2030. Other (please specify):
ROME FLOYD COMMUNITY SURVEY (2025)
HIGH SCHOOL STUDENTS
The following questions were presented to 525 respondents who indicated they were currently a high school student that lives in Rome or Floyd County.
“On a scale of 0 to 10, how likely are you to consider living in Rome-Floyd County when you finish school or when you are an adult?” (0 = I would never live here!; 10 = I would definitely live here!)
“Please complete the following sentence in your own words: ‘I would be more likely to stay in Rome-FloydCounty as an adult if... ’ . ” place many areas job opportunities better places things people rome good activities get
like county fun taxes school living work jobs still affordable want less family social theres live career amenities see health housing kids wouldnt go didnt children options town find around system security education healthcare weather cost restaurants wasnt just need public nothing washes now romefloyd back car stores future entertainment life home please great something field environment adult paying
ROME FLOYD COMMUNITY SURVEY (2025)
COLLEGE STUDENTS
The following questions were presented to 185 respondents who indicated they were currently enrolled in college or university in Rome-Floyd County.
“Considering all of the factors that may influence your residential location, how likely are you to live in Rome-Floyd County one year after you complete your college studies?”
“Please complete the following sentence in your own words: ‘I would be more likely to stay in Rome-FloydCounty after I finishcollege if... ’ . ” area even available open place found many job opportunities find housing school field better work things like affordable good jobs career live pay social feel family opportunity still around community activities able go get offered berry people employment environment amenities need entertainment enough goals outside graduate well stores age living just dont security intact businesses children home lived much im nearby within plans want closer currently healthcare also graduation life young city interests schools marketing isnt great knew weekends cost car every liquor safer target leading shopping friendly medical working stable fit thing certain possibility traffic wellpaying majoring present
ROME FLOYD COMMUNITY SURVEY (2025)
NET PROMOTER SCORE (NPS)
NET PROMOTER SCORE (NPS): BACKGROUND
Net Promoter Score (NPS) is a measure of customer loyalty and brand strength used by companies and organizations to measure the likelihood that a customer will recommend a product or service on a scale from zero (0) to ten (10). It has increasingly become utilized by communities that wish to measure and monitor the perception and attachment of their own residents.
EXAMPLES FROM THE CORPORATE WORLD:
High NPS: Costco (+79), USAA (+78), Netflix (+77), Samsung (+67), Chick-fil-a (+58), John Deere (+54)
Low NPS: Comcast (-17), AT&T (-15), Enterprise Rent-A-Car (-11), McDonalds (-8), Wells Fargo (-2)
“How likely are you to recommend Rome-Floyd County to a friend or colleague as a great place to live?” (0 = not at all likely; 10 = extremely likely)
High School Students All Residents
College Students
Ages 25-44
Ages 45-64
Ages 65+
ROME FLOYD COMMUNITY SURVEY (2025)
QUALITY OF LIFE
“Please evaluate the following attributes of the community's quality of life. If you do not have an opinion or do not feel qualified to evaluate a specific attribute, please skip that attribute.”
ROME FLOYD COMMUNITY SURVEY (2025)
COMMUNITY ATTRIBUTES & ECONOMIC OUTCOMES
“Please indicate the degree to which you feel the community has been successful in supporting the following community attributes and economic outcomes in the last five years.”
Enhancing the vibrancy of our downtown area
Improving access to quality healthcare options
Enhancing the vibrancy of the River District
Improving higher education and training opps
Attracting new businesses to the community
Promoting our image as an attractive place to live
Beautifying our community
Developing our quality of life and amenities
Attracting talent and skilled workers
Encouraging entrepreneurship
Helping existing businesses remain competitive
Diversifying the economy and job opportunities
Supplying necessary
ROME FLOYD COMMUNITY SURVEY (2025)
ROME CITY SCHOOLS
The following questions were presented to 381 respondents who indicated that they were the parent or guardian of children enrolled in Rome City Schools (RCS) at some point in the last five years.
“Please respond to the following statements about the school district with which you are familiar, based on your experience as parent or guardian with its primary, elementary, middle, high school, and/or college and career academies. Do you agree or disagree?”
Students have access and exposure to technology in the classroom.
STEM (science, technology, engineering, mathematics) and CTAE…
Children in this district receive a high-quality education.
The business comm. is committed to supporting high-quality pub. educ.
The quality of our public schools support our community's growth.
After-school programs are widely available.
Other parents are engaged and support our schools.
Admin. and elected officials are committed to high-quality pub. educ.
Schools provide high quality career guidance and college counseling.
“What additional investments do you feel are needed to improve the quality of our public schools and the education that children receive in our community?”
teachersschoolstudents
ROME FLOYD COMMUNITY SURVEY (2025)
ROME CITY SCHOOLS
The following questions were presented to 696 respondents who indicated that they were the parent or guardian of children enrolled in Floyd County Schools (FCS) at some point in the last five years.
“Please respond to the following statements about the school district with which you are familiar, based on your experience as parent or guardian with its primary, elementary, middle, high school, and/or college and career academies. Do you agree or disagree?”
Students have access and exposure to technology in the classroom.
Children in this district receive a high-quality education.
Other parents are engaged and support our schools.
After-school programs are widely available.
STEM (science, technology, engineering, mathematics) and CTAE…
The business comm. is committed to supporting high-quality pub. educ.
The quality of our public schools support our community's growth.
Admin. and elected officials are committed to high-quality pub. educ.
Schools provide high quality career guidance and college counseling.
“What additional investments do you feel are needed to improve the quality of our
and the
that children receive in our community?”
school students teachers schools education need high
children
ROME FLOYD COMMUNITY SURVEY (2025)
BUSINESS CLIMATE
The following question was presented to 935 respondents who indicated that they held one of the following positions at their place of employment: Entrepreneur or Sole Proprietor; C-Suite Executive (CEO, CFO, COO, etc.), or; Management or Operations (Vice President, Director, Manager, etc.).
“Please evaluate the following attributes of the business climate in Rome-Floyd County. If you do not have an opinion or feel qualified to evaluate a specific attribute, please skip that attribute.”
ROME FLOYD COMMUNITY SURVEY (2025)
VISION FOR THE FUTURE
“Imagine that you left Rome-Floyd County tomorrow and didn't return for ten years. What would you want to see different about the community when you return in 2035?”