MARKETING TACTICS THAT Really Work
Roman Semiokhin, serial investor and entrepreneur.
SOCIAL MEDIA
Social Media MARKETING TACTICS THAT REALLY WORK
For many small business owners, investing in big, splashy PR stunts or expensive advertising campaigns simply is not an option. A common issue faced by entrepreneurs in the early stages of building their business is how to market their brand while keeping costs down.
One area that is often overlooked by business owners is social media, despite the fact that it is an incredibly effective marketing tool. When used correctly, social media marketing helps businesses to engage with their target audience.
Take for example Twitter, which has over 237 million daily active users according to statistics shared by BankMyCell. For companies in their formative stages, such channels offer the ability to reach vast numbers of people, creating engagement, raising awareness and driving revenues.
In devising an effective social media marketing strategy, businesses first need to decide who they are trying to reach, considering next the most appropriate channels to reach them. Businesses need to conduct careful research, identifying what kind of content their target audience cares about, deciding how much time they are prepared to dedicate to implementing their social media marketing campaign, and formulating strategies to track its success.
ROMAN SEMIOKHIN
You can learn more about business leadership by visiting the blog of Roman Semiokhin.
