KEY COMPONENTS OF A SOLID SOCIAL MEDIA MARKETING
Key Components
OF A SOLID SOCIAL MEDIA MARKETING STRATEGY
Social media is one of the most powerful weapons in a marketer’s arsenal, with 90% of young adults using social media platforms to communicate with brands according to statistics shared by Social Media Today; a proportion that is only predicted to increase in coming years.
In order to capture new markets, businesses need to invest in creating an audience persona, speaking to a specific audience through their social posts. Identifying audience personas requires business owners to analyse audience demographics, identifying their needs, fears, interests, motivations and behaviours.
Once the marketer has a good idea of who their audience is, they need to identify goals for their social media marketing efforts. Key goals for most small to medium-sized businesses include lead generation, boosting website traffic and building brand awareness.
Having identified their goals, the business owner then needs to determine how much money they can afford to allocate to social media marketing. They will also need to decide whether they will use existing internal staff, outsource work or use a combination of both. In addition, they should conduct careful research, identifying what resonates most with audiences and spending time finding pertinent blog posts and other social media content to share.
Once the marketer has a good idea of who their audience is, they need to identify goals for their social media marketing efforts. Key goals for most small to medium-sized businesses include lead generation, boosting website traffic and building brand awareness.
ROMAN SEMIOKHIN
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