

Recruiter Handbook
All the articles in this publication are extracts from “The Talent Blog during 2023”, powered by all members of Rocketpower.
Recruiter Handbook
First Edition
Prologue
In the dynamic landscape of talent acquisition, this handbook serves as a guiding beacon for recruiters navigating the intricacies of the recruitment process and strategy. This handbook represents the voices of the RocketPower team and their insight into the Talent market where they outline best practices.
With a spotlight on leveraging cutting-edge recruitment technology and harnessing the power of data-driven insights, recruiters are equipped to make informed decisions that drive organizational success. Beyond the transactional, we delve into fostering a vibrant workplace culture and prioritizing the holistic employee experience, recognizing that the journey from candidate to colleague is paramount. By staying attuned to emerging talent trends and insights, recruiters remain agile and proactive, ensuring alignment with evolving organizational needs. Lastly, as stewards of talent, we embrace reflection and gratitude, recognizing the profound impact of each interaction and the collective effort in shaping tomorrow's workforce.
Enjoy this 1st Edition - more to come!
Tommy Jenkins VP Recruitment - RocketPower Marcelo Donnici Director of Operations - RocketPowerRecruitment Process & Strategies

Talent Trends & Insights



01. Recruitment Process & Strategies




Using Time to Hire to Improve Your Recruitment Process
By Alex WalkerRecruiting metrics are critical for any organization that wants to hire the right people quickly and efficiently. By tracking data points throughout the recruitment process, companies can identify areas for improvement and make data-driven decisions that lead to better hiring outcomes. Some of the most common metrics that companies focus on are: Time to fill, Cost per hire, Quality of hire, Candidate diversity, etc. At RocketPower, we strive to help our clients exceed their goals for each of these metrics by bringing a best in class data driven approach throughout the recruiting process.
In a recent blog post, we covered the importance of recruiting conversion ratios and why it is critical to track and analyze them constantly to ensure the success of our recruiting initiatives (read here). In this post, we want to discuss time to hire and how measuring it can help you make data driven decisions to improve your hiring process.
Before diving into time to hire, let’s review the negative consequences of long time-to-fill cycles in recruiting:
• Loss of top candidates:
Top talent in the market has many options. When a company's hiring process takes too long, top candidates may accept other job offers or lose interest in the role, causing the company to miss out on valuable talent.
• Increased cost per hire:
The longer the recruiting process takes, the more resources the company needs to invest in job postings, people time (screens, interviews, debriefs, etc), and other recruitment tools. This can significantly increase the cost per hire.
• Decreased morale among existing employees:
When positions remain vacant for a long time, existing employees are often required to take on additional responsibilities, leading to burnout and decreased morale.
• Delayed business goals:
Unfilled positions can delay important business goals and initiatives, which can ultimately affect the company's bottom line.
• Negative impact on employer brand:
A long time-to-fill cycle can create a negative perception of the company among potential candidates, which can hurt the company's employer brand and make it harder to attract top talent in the future.
Time to fill, cost per hire, and quality of hire are interdependent metrics that work together to determine the efficiency and effectiveness of a recruitment process, impacting other important metrics, such as hiring manager experience and candidate experience.
Time to hire measures the time it takes between a qualified candidate entering the recruiting process and this same candidate accepting the job offer. By tracking this metric, leaders can evaluate the efficiency and effectiveness of the process and identify areas for improvement, including the performance of individual actors involved at each step. At RocketPower, we take it a step further by tracking and measuring the time it takes for every candidate, not just the ones who end up accepting the offer, to move through each recruiting workflow step. We then analyze the data to identify trends, and actors involved to then develop and implement solutions, and set SLAs that will drive efficiency. Ultimately, reducing time to fill and cost per hire, and improving candidate quality, candidate experience and hiring manager satisfaction.
Here are two scenarios that show the importance of our approach.
Scenario 1: An opportunity to add value
Earlier this month, we were invited to participate in a QBR with one of our new clients. During the portion of the QBR where the TA team was discussing the aged requisitions, we noticed the main focus of the conversation was around conversion ratios from the interview to offer stages. When we asked if they were measuring the time it took candidates to move from one stage to the next, it was clear that they were not. The conversations that followed were extremely interesting and have led to a plan focused on starting to track a candidate’s progress, to then be able to measure, analyze, and provide insights that will lead to drive the necessary change that will lead to our client improving their recruiting program.
Scenario 2: The RocketPower way
Last year, during our regular meetings with one of our RPO clients (a Software-as-a-Service startup), we were analyzing conversion ratios and noticed that the conversion rate between Panel Interview and Offer Extended for one of the LOBs (Lines of Business) was much lower than the other LOB. We suspected that the reason was because this LOB had a two day Panel Interview with the second day being a live sales presentation by the candidate, but we wanted to make sure and we agreed to dive deeper into the issue during the following week to identify what the problems were and come up with possible solutions to increase the conversion rate.
During the following 3 days, the recruiter assigned to that LOB worked with the recruiting manager and our data team to analyze the data pulled from our client’s ATS (Applicant tracking system). They were able to identify how long it was taking for the panel interviews to be scheduled, the different reasons why candidates were not passing the interview, the exact moment when candidates were opting out, and the reasons why they were opting out. In this case, we were able to confirm our suspicions. A lot of candidates were dropping out after the first day of the panel interview. However, we also identified that some candidates that attended the second day of the interview, were not making it through because they were not well prepared for the presentation.
With this information, our team worked with the LOB leader to adapt the Panel Interview to a one day interview and to ensure the recruiting team had the information needed to prepare the candidate for the presentation portion of the interview. The results were fantastic, over the next month we saw an increase in the conversion ratio, and in turn improving candidate experience, hiring manager experience and time to fill.
Our team was able to do this because the sourcers and recruiters were tracking candidate progress in the ATS in real time. This made it possible for our data team to pull a report with time stamps for each candidate journey through each of the recruiting workflow steps. Then our recruiting leaders were able to analyze this information and work with our client to create solutions which drove the necessary change to improve the hiring process and experience.
At RocketPower, we start tracking data at the very top of the recruiting funnel, to assess the health of the recruiting process and make data driven decisions that improve your organization’s hiring process, reduces your time to fill and cost per hire, increases your hiring manager and candidate experience. Which in turn increases your employee engagement and reduces your employee attrition rate.

Clear Communication: The Key to Successful Hiring
By Marcelo DonniciHave you ever considered communication's profound impact on personal and career success, particularly within the hiring process?
Paul J. Meyer, a respected author and founder of the personal development industry, once said:
"Communication - the human connection - is the key to personal and career success."
This powerful statement captures the essence of our topic today. Clear and timely communication, this fundamental human connection, is instrumental in any setting, be it the hiring process, business operations, or our daily lives.
In this blog post, we will delve deeper into the pivotal role of clear communication. By exploring its impact through various scenarios in the recruitment process, we aim to reaffirm why communication should be at the heart of every interaction and its immense importance in forging successful personal and professional relationships.
Story #1: The Afterthought: Detailed Job Responsibilities
For our first story, let's hear about what happened to Paul, a seasoned tech professional who was looking for a new challenge. He enthusiastically plunged into the interview process when he chanced upon a promising startup. His interactions with the company's representatives suggested a perfect skill match, which ignited his passion for the role.
However, Paul's story takes a turn when the company held back a crucial detail until late in the process: a comprehensive explanation of the job responsibilities. After expending significant time, energy, and emotional investment in the process, Paul was taken aback
by the actual role. It encompassed responsibilities that he wasn't comfortable with, leading to a jarring disconnect. The late disclosure of job details translated into both parties wasting valuable time that could have been saved through early transparency.
Takeaway: Full transparency about job roles from the get-go prevents misalignment of expectations and saves time and resources for both parties.
Story #2: Way Too Late
Tom, an Operations Manager in the tech space, was approached by a high-growth technology company. He went through three rounds of interviews, impressing each person he met with his robust operational strategies and leadership skills. Everything was progressing smoothly; it seemed like a promising opportunity that would further Tom's career.
Then, during the final stage of the process, the company asked about Tom's salary expectations. Tom's expected salary was significantly higher than what the company had budgeted for the role. The company was surprised, and Tom was disappointed. The process was halted abruptly - a situation that could have been avoided had there been an open discussion about salary expectations at an earlier stage.
Takeaway: Early discussions about salary expectations can prevent potential deal-breakers from halting the process at a late stage.
Story #3: Last-minute Negotiations
John, Senior Graphic Designer, aced several interview rounds for a role that seemed tailor-made for his skills. With his confidence high, he believed he was steps away from his dream job.
However, the discussion around work schedules and flexibility was saved until the last stage. As a single parent, John needed specific accommodations to maintain work-life balance. Discovering late that the company couldn't meet his needs was a significant setback, especially given his substantial time and effort in the process.
Takeaway: Discussing non-monetary terms of employment, like work schedules and flexibility, at the onset allows for a clear understanding of mutual expectations.
Story #4: Post-interview Ghosting
Emma, a driven sales professional, faced another common pitfall in the recruitment process; ghosting. Despite her enthusiasm for joining a rapidly-growing company, she received no response after submitting her application. Despite following up multiple times, the silence was deafening.
Being 'ghosted' after an interview left Emma in a state of uncertainty and disrespect. She was left questioning her performance, her standing, and her application status. This cloud of uncertainty cast a shadow over her job-hunting experience, coloring her perception of the company negatively.
Takeaway: Regular updates, even when the news isn't positive, show respect for candidates and prevent damaging your company's reputation.
Story #5: Changing Job Scope
Oliver, an experienced project management professional. When he discovered a role that seemed perfectly aligned with his career goals, he eagerly jumped into the application process, envisioning a promising path ahead.
However, the job landscape dramatically shifted as he neared the final stages. The role initially promised strategic responsibilities and transformed into something more operational than Oliver had anticipated. If the full scope and potential shifts in the role had been outlined at the beginning, Oliver would have had a clearer picture and could have opted out, thereby saving everyone's time and effort and maintaining Oliver's trust in the company.
Takeaway: Clearly outlining the full scope and potential shifts in a role at the beginning allows candidates to assess if the role aligns with their career goals.
Story #6: A Recruiter's Oversight
Liam, a seasoned recruiter was tasked with sourcing talent for a fast-growing software development company. Liam was thorough and swift in his duties, and soon he found an ideal candidate, Isabella, a seasoned programmer with the right technical acumen. However, Liam failed to communicate one crucial detail to the hiring manager; Isabella’s need for a flexible work schedule due to her caregiving responsibilities.
When Isabella and the hiring manager met, it quickly became apparent that there was a significant gap in their expectations. The hiring manager was unprepared for this request, which led to an awkward conversation and ultimately resulted in Isabella withdrawing from the process. This could have been avoided with clear, upfront communication about the candidate's specific needs.
Takeaway: Communicating all pertinent details about a candidate's needs and expectations to the hiring manager is essential to ensure a smooth hiring process.
Story #7: A Hiring Manager’s Misstep
Rachel, a hiring manager for a thriving digital marketing agency, was searching for a highly skilled content strategist. She believed she had found the perfect candidate in Tom, a seasoned professional with an impressive portfolio.
However, Rachel failed to relay critical information to the recruiter; the new hire needed to be proficient in a specific content management software that the team frequently used. Unaware of this specific requirement, the recruiter didn't screen for this particular skill in candidates.
When Tom was offered the job, he was excited to accept, only to be blindsided by this requirement during his onboarding process. Unable to quickly adapt to the unfamiliar software, he faced challenges in his new role, resulting in frustration for Tom and the team.
Takeaway: Clear communication between the hiring manager and the recruiter about all job requirements, including specific skills, is crucial for a thorough candidate screening.
Decoding the Lessons: What Can We Learn from These Stories?
The stories above highlight the importance of various facets of clear communication in the recruitment process:
• Upfront Transparency:
As Paul's story demonstrated, clear communication about job roles from the start avoids misalignment of expectations later.
• Early Salary Discussion:
Tom's story emphasizes the significance of early salary discussions to save time and resources.
• Work-life Balance Considerations:
John's experience underlines the need to discuss non-monetary employment terms like work schedules early in the process.
• Regular Updates:
Emma's ordeal shows the negative impacts of 'ghosting' candidates, highlighting the need for regular communication, even when the news isn't positive.
• Comprehensive Role Depiction:
Oliver's experience reiterates the importance of a comprehensive depiction of the role from the beginning.
• Detailed Candidate Profiles:
Liam's case illustrates the importance of communicating all details about a candidate's needs to the hiring manager.
• Skill Requirements:
Rachel's story shows that a gap in communication about job requirements can lead to significant setbacks later.
At RocketPower, we place communication at the forefront of our recruitment process. We understand that clear, timely communication is not just about avoiding misunderstandings or setbacks, but it is also the bedrock of effective, respectful, and efficient recruitment. In every interaction, whether it is an initial conversation about the role, responsibilities, and compensation, or updates about the hiring timeline, we aim to nurture a communication-rich environment.
For us, good communication goes beyond a mere exchange of information. It fosters transparency, trust, and respect, laying the groundwork for strong relationships with both candidates and employers. By practicing open and consistent communication, we strive to create an empowered, informed community where everyone knows where they stand and what to expect.
We hold ourselves accountable for fostering this culture of communication, not just in our interactions with candidates, but also in our collaborations with hiring managers for a flourishing work environment. And the bedrock of this vision is clear, timely, and respectful communication.

Unlocking Success: Introducing Strategic Search
By Justine CarionIn the ever-evolving landscape of talent acquisition, finding the right individuals for critical roles is essential for organizational success. Traditional executive search firms focus primarily on filling C-suite and VP-level positions, leaving a gap in the market for comprehensive talent solutions for other key roles. That's where RocketPower's Strategic Search comes in — allow us to tell you more!
Nearly two years ago, RocketPower recognized the need for a specialized approach to talent acquisition. We observed that many organizations struggled to fill critical roles such as directors, senior managers, and key individual contributors efficiently. Executive search firms, although valuable for top-level positions, often fall short in addressing these mid-level hiring needs. And for executive-level roles, these firms charge large upfront retainers and have existing noncompetes, narrowing the candidate pool and making this level of service inaccessible to some organizations.
With a deep understanding of the challenges organizations face, RocketPower launched Strategic Search. Our goal is to provide comprehensive hiring solutions that target these critical roles, leveraging the expertise and resources of our experienced talent consultants.
What Sets Us Apart
1. Time to Fill
While the industry average for filling critical roles can stretch to several months, Strategic Search boasts an average time to fill of 2 to 3 months. Our streamlined processes, proactive candidate sourcing, and efficient screening methods enable us to identify and engage with highly qualified candidates swiftly, saving you valuable time in the hiring process.

2. Role Coverage
While traditional executive search firms primarily focus on top-level positions, our Strategic Search team extends its scope to a wide range of critical roles. Whether you're looking for a director to lead a strategic initiative, a senior manager to drive operational excellence, or a key individual contributor to bring specialized expertise, our team is equipped to handle your specific hiring needs.
How Strategic Search Works
When you engage with Strategic Search, you're not just getting a service – you're gaining a partner. Our Strategic Search team is comprised of our most proven recruiters and Engagement Managers who will become an extension of your team and collaborate closely with you to understand your organization's unique requirements, culture, and goals. This consultative approach allows us to tailor our search strategy to align with your needs effectively.
Our Strategic Search team follows a well-defined process to ensure the best possible outcomes. It starts with the discovery phase, where we delve deep into understanding your requirements and identifying the key attributes for your critical roles. From there, we move to deployment, where we craft compelling brand messaging, develop a bespoke recruitment strategy, and generate leads to attract the right candidates. In the delivery phase, we conduct candidate screenings, facilitate team interviews, and assist in offer negotiations. This structured approach ensures a smooth and efficient hiring process from start to finish.
Success Stories
CompStak: Driving Growth with the Right Engineering Leadership
CompStak, a hypergrowth real estate technology startup, aimed to triple its engineering team within a year. They needed a seasoned VP of Engineering who could drive growth, optimize operations, and scale the organization effectively.
Through our extensive network and rigorous screening process, we identified and placed a VP of Engineering within 2.5 months. This leader brought operational expertise and visionary thinking, having successfully guided multiple startups to acquisition. This strategic hire played a pivotal role in driving CompStak's growth and positioning them as a leader in their industry.

Kickstarter: Navigating the Future of Technology
Kickstarter, a renowned crowdfunding platform, embarked on a transformative journey to develop a Web3 version of its core product. They needed a General Manager with the technical expertise and operational acumen to lead this ambitious project. This GM would need to have a deep understanding of decentralized systems, governance, and incentive protocols, all relatively new technologies.
Leveraging our comprehensive candidate pool, we successfully placed a highly qualified General Manager within three months. This leader possessed a Ph.D. in Applied Computer Science and extensive knowledge of decentralized systems, making them an ideal fit to lead Kickstarter's Web3 initiative. The strategic hire positioned Kickstarter for success in the evolving landscape of blockchain technology.
eBay: Strengthening the Foundation of a Global Marketplace
eBay, the leading destination marketplace for buyers and sellers globally has been undergoing a transformation to solidify its standing in the industry. In particular, they encountered challenges in filling a Principal Product & Business Strategy Manager — a critical role that had been open for several months. They sought RocketPower’s expertise in recruiting candidates who could bring strategic insights and drive product and business strategy initiatives.
Despite navigating complex internal systems and processes, RocketPower successfully made a placement within a record three months. We engaged, advised, and ultimately hired a passive candidate from eBay's biggest competitor. This strategic hire brought a fresh perspective and has made an immediate impact on the team.
In a competitive business landscape, the ability to secure exceptional talent for critical roles is vital. With RocketPower's Strategic Search team, you gain a trusted partner that specializes in filling the gap left by traditional executive search firms. Our consultative approach, efficient processes, and proven track record of success enable us to deliver exceptional candidates swiftly and effectively. We look forward to hearing about how we can help scale your organization!


What is the difference between RPO and Direct Hire?
By Tommy JenkinsRecruitment is a crucial aspect of any business, as the success of the company largely depends on the quality of its employees. However, recruitment can be a daunting task, especially for small or medium-sized businesses that may not have the resources or expertise to handle the process effectively. Two common options available to companies are Recruitment Process Outsourcing (RPO) and Direct Hire. In this blog, we will compare these two options and explore the advantages of each.
Recruitment Process Outsourcing (RPO)
RPO is a type of business process outsourcing (BPO) that involves transferring all or part of the company's recruitment processes to an external service provider. RPO service providers act as an extension of the client company's HR department, managing the entire recruitment process from sourcing and screening to onboarding. RPO providers use their expertise, technology, and resources to attract, screen, and hire candidates for the client’s company.
Advantages of RPO:
• Cost-effective: RPO providers can help companies save money on recruitment costs, as they have economies of scale, which means that they can negotiate better rates with job boards, recruitment agencies, and other service providers.
• Faster recruitment: RPO providers can handle large volumes of recruitment quickly and efficiently, which means that companies can fill their vacancies faster.
• Expertise and resources: RPO providers have a team of experts and access to the latest technology and tools, which means that they can attract and hire the best candidates for the client company.
Direct Hire
Direct hire is the traditional method of recruitment, where companies use their internal resources to find, attract, screen, and hire candidates. Companies use their own HR department or work with recruitment agencies to find the best candidates for their vacancies.
Advantages of Direct Hire:
• More control: Companies have more control over the recruitment process and are typically hiring for a smaller number of roles.
More personalized: Companies can personalize their recruitment process to fit their specific needs and preferences.
In summary, consultative recruiting is important in a downturn market because it helps employers find the right fit, helps job seekers stand out, builds relationships, and mitigates risk. By taking a more personalized and collaborative approach, consultative recruiters can help ensure a successful outcome for both the employer and the candidate, even in a challenging market.
“Consultative recruiting is all about building relationships and truly understanding the needs of both clients and candidates. It's not just about filling positions, but finding the right fit for everyone involved.”

Unleash your Hiring Superpower with Candidate Archetypes
By Greg AshmoreFinding the right talent for your company is paramount to success. Regardless of the market and talent available, It is essential to have a systematic approach to identify the candidates who best fit your organization's culture, values, and goals.
What is a Candidate Archetype?
Candidate archetypes are generalized profiles or personas that represent the characteristics, skills, and behaviors typically found in individuals who thrive in specific roles or industries. These archetypes are based on comprehensive research and analysis of successful employees in similar positions.
When candidates are matched with archetypes that align with the requirements of a particular role, it helps recruiters and hiring managers quickly assess their fit. Archetypes provide a framework for evaluating candidates' potential by considering their relevant experience, competencies, and personal traits. By using archetypes, hiring teams gain valuable insights to make informed decisions and improve the overall effectiveness of the hiring process.
When to Use Candidate Archetypes:
Candidate archetypes should be used during various stages of the hiring process to maximize its effectiveness:
• Job Description Design:
Before posting a job opening, understanding the desired candidate archetype for the role can guide the creation of a comprehensive job description. By clearly articulating the skills, qualifications, and attributes associated with the archetype, you attract candidates who genuinely resonate with the position and minimize unsuitable applications.sess the qualities necessary to succeed in the role. This leads to a higher likelihood of making successful hires who align with the organization's vision and values.
• Interviewing:
Candidate archetypes provide interviewers with a structured framework to assess candidates' suitability for the position. By building out scorecards and asking questions that reflect the archetype's key traits and competencies, interviewers can gain deeper insights into candidates' past experiences and future potential. This approach ensures a more objective evaluation, reducing bias, and improves the chances of making the right hiring decision.
• Onboarding and Development:
Even after the hiring process is complete, candidate archetypes continue to play a vital role. Understanding the archetype of each new hire helps tailor the onboarding and development process to their specific needs. By aligning training programs and mentorship opportunities with the archetype, companies can facilitate faster integration and enhance the employee's growth trajectory.
Benefits of Using Candidate Archetypes:
• Enhanced Candidate Selection:
Candidate archetypes enable a more streamlined and targeted approach to candidate selection. By focusing on the desired attributes, experience, and competencies, companies can identify candidates who possess the qualities necessary to succeed in the role. This leads to a higher likelihood of making successful hires who align with the organization's vision and values.
• Reduced Bias:
Unconscious bias can unintentionally seep into the hiring process, leading to missed opportunities and unfair judgments. By relying on objective candidate archetypes, companies can mitigate the influence of bias. Archetypes provide a standardized framework, ensuring that all candidates are evaluated on the same criteria, reducing the risk of discriminatory practices.
• Improved Hiring Efficiency:
The implementation of candidate archetypes helps optimize the hiring process. With a clear understanding of the desired profile, recruiters can streamline resume screening, conduct targeted interviews, and make more efficient hiring decisions. This efficiency saves time and resources, allowing companies to focus on other critical tasks and ultimately reducing the time to fill positions.
• Cultural Fit:
Culture fit is crucial for long-term employee satisfaction and retention. By aligning candidates with the organization's values through candidate archetypes, companies increase the likelihood of finding individuals who not only possess the necessary skills but also mesh well with the existing team. This leads to a more productive, harmonious work environment and fosters employee engagement.
In today's turbulent market, leveraging candidate archetypes can be a game-changer for companies seeking the best talent. By incorporating archetypes into the hiring process, organizations can improve candidate selection, reduce bias, enhance efficiency, and foster a positive work culture. The systematic use of archetypes empowers recruiters and hiring managers to make more informed decisions, ultimately leading to successful hires and long-term employee satisfaction.
So maybe it's time to embrace the power of candidate archetypes and unlock the potential of your hiring process.
If you're not sure where to get started, get in contact with us! We’d be delighted to guide you on how to implement Archetypes in your hiring workflow.


Strategies to Improve Conversion Rates and Drive Better Hires
By Brian SnodgrassRecruiting the right talent is crucial for the growth and success of any organization. However, the process of attracting and converting qualified candidates can be challenging. In this blog article, we will explore the concept of recruiting conversion rates and discuss effective strategies to optimize this essential aspect of the hiring process. By understanding the factors that influence conversion rates and implementing proven techniques, organizations can enhance their recruitment efforts and secure top talent.
Understanding Conversion Rates
Conversion rates or ratios refer to the percentage of candidates who successfully move through the various stages of the hiring process, from application submission to interview to job offer acceptance. Analyzing these conversion rates provide valuable insights into the efficiency and effectiveness of your recruitment process. A high conversion rate indicates that you are attracting and engaging the right candidates, while a low rate may signal issues with your communication, sourcing, interviewing, and selection processes.
Factors Influencing Conversion Rates
Here are some things that can adversely afftect the conversion rates, time to fill and quality of hire.
• Recruiter Calibration:
When the recruiter and hiring manager are not calibrated on the IDP (ideal candidate profile) there is often more time wasted on underqualified candidates in the process.
• Hiring Team Alignment:
Misalignment with hiring manager and team can affect the proper evaluation of candidates and slow conversion throughout the hiring funnel.
• Interview Process:
A complicated, lengthy or inconsistent interview process can create bias and reduce the likelihood of the most qualified candidates converting throught the process.
the likelihood of the most qualified candidates converting throught the process.
• Job Market Conditions:
The availability of job opportunities and the competitiveness of the market can affect the number and quality of candidates in the pipeline.
• Employer Branding:
A strong employer brand attracts top talent and increases the likelihood of conversion. Organizations with positive reputations and compelling employer value propositions tend to have higher conversion rates.
Strategies to Improve Conversion Rates
• Intake Meeting:
performing a detailed intake with the hiring manager before opening the requisition will promote better calibration, allowing recruiters and sourcers to fill top of funnel with more qualified candidates earlier in the recruitment process.
• Regular Alignment Syncs
meeting with the hiring team on a regular basis to align on candidates, process, and feedback will help drive better recruitment and improve conversion.
• Feedback / Evaluation Loops:
use of prebriefs and debriefs will engage the hiring team to align / refine on the ideal candidate profile and maintain a tighter interview process that indexes on quality.
• Enhance Employer Branding:
Develop a compelling employer brand by highlighting company culture, values, and employee testimonials. Leverage social media, online platforms, and employee referral programs to boost brand visibility.
• Candidate Experience:
A positive candidate experience throughout the recruitment journey can have a significant impact on conversion rates. Timely communication, personalized interactions, and transparent feedback will help throughout the recruitment, especially when closing.
• Leverage Technology:
Adopt a CRM, ATS, Sourcing & AI tools, Etc to streamline and automate the recruiting
process. Leverage all communication channels (DM, Email, ATS, Linkedin, Etc) to evaluate and transition candidate through process and ensure a great candidate experience.
• Data and Metrics:
Pull data weekly/monthly/quarterly from the ATS and Candidate Tracker to track and measure recruitment conversion rates at each stage of the hiring process. Identify bottlenecks and areas for improvement earlier in the process and use these data-driven insights to refine and improve your recruitment strategies.
Recruiting conversion rates are a crucial metric that organizations must focus on to attract and retain top talent. By understanding the data and factors that influence conversion rates and implementing effective strategies, organizations can optimize their recruitment efforts.

Transitioning from Transactional to Relationship-Based Recruiting
By Argelio BacaRecruiters play a critical role in the decision-making process of job seekers. Even though there are a variety of factors that candidates take into consideration, we, as recruiters, have the opportunity to become the best partners and advocates for our candidates. There are several ways you can transform the recruiter-candidate interaction from simply transactional to a solid relationship that your candidates will love.
Most of us love unique interactions, or at least, we care more about unique experiences than the standard day-to-day interactions. The same thing happens with our candidates—they have minimum expectations from their recruiters. When they cross paths with a recruiter that goes the extra mile for them, that's when a quality relationship starts.
In the next few paragraphs, I will describe how to differentiate a transactional relationship from a qualitative one. However, keep in mind that this is just a guide; every recruiter has their own style, so make it yours!
Why is building a relationship so important?
Just as Uber does not own vehicles and Airbnb doesn't own properties, I believe recruiters don't own candidates. Instead, we own the relationships we build with candidates, and as a result, we deliver highly talented candidates to companies.
Candidates don't have a way to predict a company's environment from the outside. Even though they can research on the web, look for reviews, and more, as a recruiter, you play a critical role in how your candidates perceive the company from the outside. There's no better way to be an ambassador of your company than by providing an exceptional candidate experience.

Don't rely heavily on elevator pitches, and make sure that your candidates can experience the company culture through you. Most of your candidates know that a big part of your job is to make hires for the company. So, instead of overselling through words, build relationships that make an impact and gain candidates' trust.
Are you being transactional?
It almost comes naturally to us to identify if our interaction with the candidate is transactional or not. But here are some questions you can ask yourself:
• Do you feel like you can ask questions to your candidates without friction?
• Do your candidates sound confident about sharing information with you?
• How often do you follow up with your candidates?
• Do you think your candidates see you as an advocate for them?
It's really hard to identify exactly how your candidate feels about the relationship, but as recruiters, we become adept at reading people's reactions. Most of the time, we can sense how the relationship is going and perceive the level of engagement from the candidate.
How can you build that relationship?
There is no magic pill for it:
Every candidate has a different personality, and our ability to actively listen to them and understand their drivers is critical in this process. However, we can set a few goals that are direct indicators of the quality of the relationship.
• Be their advocate:
Make sure your candidate doesn't feel you are just another strict evaluator or, even worse, "just the recruiter." Make them feel that you're THE Recruiter. It's important that your candidate feels that you know the game and that you're there to not only pass their information to the hiring manager but also to support them and help them succeed. Communicate with your candidates accordingly, and more importantly, ensure that your actions align with your words.
Help them prep for their interviews, even for your interview. You can share the agenda of the topics that you'll cover during the interview. That simple detail will set the tone for a professionally organized interview. Helping them prep for their upcoming interviews will automatically position you as a support person for them.
Why is this so important? When you become their advocate, the entire atmosphere of the relationship changes from a candidate pursuing a job opportunity to a candidate supported by the recruiter pursuing a job opportunity. That directly influences the confidence of the job seeker, and your support will help them perform better during the interview process, increasing the chances of succeeding together.
• Be present:
As part of your journey to building a relationship with your candidates, it's important that they don't hear from you only when you need something from them or when you have news for them. You should check in with them at every step of the process. After they have completed an interview, check how they feel about it and ask for feedback. The trick here is to anticipate anything they may need and be there for them when they least expect you to be.
• Watch out for templates.
Yes, I know, templates are a lifesaver for productivity. They save a lot of time, but they also reduce the quality of your interactions. Realistically speaking, automated messages or templates are not going to disappear, and that's okay. We can still mitigate that by following up casually with our candidates. Perhaps having a sync meeting, a quick 15 min chat to check how they feel about the process every week on top of the written communication is pretty doable, and I'm sure it will be a game-changer and it will help you differentiate yourself from other recruiters.
P.S: Always identify the communication channel they prefer the most (LinkedIn, text message, email, call, etc.).
• t's a wrap!: Just like everything in life, the recruiter-candidate relationship eventually comes to an end. This could mean a hire or maybe not, and that's okay! In both outcomes, there's a win for both parties. The candidate learns from the experience, and if it was a great one, they are more likely to share a positive comment with a friend or even refer someone. On the other hand, you as a recruiter also learn and grow your network.
Regardless of the outcome, it's vital to have a quality closure. Make sure to write a meaningful email or have a thoughtful chat with your candidate, depending on their preferred communication channel (ask your candidate from day one).
Conclusion:
Let's not forget that behind every resume that we come across is a human being with emotions working hard to get their dream job. The application process is a roller-coaster of feelings. Sometimes they feel on top, and sometimes at the bottom.
We have the power to become a source of confidence for them during and after the interview process. The recruiter-candidate relationships can go beyond the interview process. Let's not drop the ball when the outcome was not as expected. Getting the "you didn't get the job" email is not easy for anyone, so make it as warm as possible and remind your candidates that their skills are highly valued and they will eventually land the perfect role for them.
Recruiters who provide a phenomenal experience are never forgotten, and the network that you build today will be of help tomorrow. Remember, we don't own candidates, but we own the relationships, and that's our fuel to achieve successful hires.
Conclusion:
Let's not forget that behind every resume that we come across is a human being with emotions working hard to get their dream job. The application process is a roller-coaster of feelings. Sometimes they feel on top, and sometimes at the bottom.
We have the power to become a source of confidence for them during and after the interview process. The recruiter-candidate relationships can go beyond the interview process. Let's not drop the ball when the outcome was not as expected. Getting the "you didn't get the job" email is not easy for anyone, so make it as warm as possible and remind your candidates that their skills are highly valued and they will eventually land the perfect role for them.
Recruiters who provide a phenomenal experience are never forgotten, and the network that you build today will be of help tomorrow. Remember, we don't own candidates, but we own the relationships, and that's our fuel to achieve successful hires.

How Do You Recruit Great Talent? The Top Benefits of Recruitment Process
By Guy Max NdryWhen I joined RocketPower a little over a year ago, one of the things that immediately caught my attention was their People Power Business motto. That rings especially true in today's competitive job market, where finding and attracting top talent is crucial for the success of any organization.
Recruiting, however, can be time-consuming, resource-intensive, and complex. This is where Recruitment Process Outsourcing (RPO) comes into play. RPO is a strategic partnership between a company and an external provider that assumes responsibility for some or all aspects of the recruitment process. It is no surprise that some of the best companies in the world such as Google, Trellix, Uber, Amazon or IBM, just to name a few, have had successful RPO implementations. In this article, we will explore the top benefits of RPO and how it can transform your organization's hiring practices.
Cost Savings
One of the primary benefits of RPO is cost savings. According to Deloitte, the cost savings with RPO can range from 10-40% compared to traditional recruitment methods. If done right and optimized, the results could potentially be better. Traditional recruitment methods involve various expenses including advertising, candidate sourcing, pre-employment assessments, and background checks. By outsourcing recruitment to a specialized provider, organizations can reduce their recruitment costs significantly. RPO providers often have economies of scale, access to technology platforms, and expertise in sourcing and screening candidates, which can lead to cost efficiencies and improved ROI.
Scalability and Flexibility
Business needs fluctuate over time, and hiring requirements may vary depending on market conditions and organizational growth. RPO offers scalability and flexibility to adapt to these changing needs. Whether you need to scale up your recruitment efforts to handle a sudden surge in hiring or downsize during slower periods, an RPO partner can
quickly adjust their resources and processes to align with your requirements. In one of the projects I have led recently, we quickly adjusted the size of our global sourcing team across the Americas, EMEA and APAC regions for a cyber-security company, optimizing the use of their budget and allowing their recruitment function to remain agile and responsive to the ever-changing talent landscape.
Access to Specialized Expertise
Recruitment is a specialized field that requires expertise in sourcing, screening, and selecting the right candidates. RPO providers have dedicated recruitment professionals who possess in-depth knowledge of industry trends, best practices, and the latest recruitment technologies. By partnering with an RPO provider, organizations gain access to this specialized expertise without having to invest in extensive training or building an internal recruitment team from scratch. This know-how can significantly enhance the quality of hires, reducing time-to-fill positions. The key question talent acquisition stakeholders have to answer is how much time and resources they need to spend to be as productive and efficient as an RPO organization. The answer is too much, especially when you know the proven and cost-effective RPO solutions that already exist.
Improved Quality of Hires
Finding top talent isn't just about filling positions; it's about finding the right candidates who align with your organization's culture, values, and long-term goals. RPO providers focus on understanding your unique talent requirements and developing targeted recruitment strategies to attract and engage high-quality candidates. They employ advanced assessment techniques and tools to evaluate candidates' skills, competencies, and cultural fit. With their expertise, RPO providers can improve the overall quality of hires, resulting in higher employee productivity, lower turnover rates, and better organizational performance. According to a survey by the Recruitment Process Outsourcing Association, 96% of organizations that use RPO services are satisfied with the results, highlighting its effectiveness.
Enhanced Candidate Experience
A positive candidate experience is vital for attracting and retaining top talent. RPO providers understand this and prioritize creating a seamless and engaging recruitment journey for candidates. They leverage technology platforms, such as applicant tracking systems and candidate relationship management systems, to streamline the application process, provide timely feedback, and ensure effective communication. This enhances
the candidate experience, improves employer branding, and increases the likelihood of attracting high-caliber candidates who may become stellar performers for the organization. At RocketPower, we pride ourselves on being true candidate advocates from the moment we engage with them all the way to the onboarding point, ensuring that all their doubts, concerns, needs, and questions are fully addressed.
Time Savings
Recruitment can be time-consuming, especially when managing multiple job openings simultaneously. RPO providers specialize in efficient recruitment practices, leveraging their expertise and tools to streamline the entire hiring process. They handle candidate sourcing, screening, interview scheduling, and offer management, freeing up internal HR and hiring teams to focus on core business activities. By reducing the time spent on administrative tasks, organizations can expedite the recruitment process, reduce time-to-fill positions, and gain a competitive edge in securing top talent. According to the Everest group, RPO can reduce time-to-fill positions by up to 40%, enabling organizations to quickly secure top talent and maintain business continuity.
Compliance, Diversity and Risk Management
Employment laws and regulations are continuously evolving, making compliance a complex task for organizations. RPO providers stay up-to-date with legal requirements and have expertise in navigating compliance and social issues related to recruitment, such as equal employment opportunity regulations and opportunities as well as background checks. They ensure that your recruitment processes align with legal and industry standards, thereby reducing the risk of non-compliance and potential legal or business consequences. Partnering with an RPO provider can give you peace of mind knowing that your recruitment practices are in line with legal obligations and social expectations.
Final Thoughts
Recruitment Process Outsourcing (RPO) is a transformational tool for any organization's hiring practices. From cost savings and scalability to specialized expertise and improved candidate experiences, RPO provides a strategic approach to talent acquisition. By partnering with an RPO provider, organizations can optimize their recruitment processes, attract high-quality candidates, reduce time-to-fill positions, and gain a competitive edge in today's talent-driven market. As a result, embracing RPO can be a game-changer in building a robust and effective recruitment function.

Why Resource Management in Professional Services is Key for Client Success
By María Silvina TaboadaIn a world where business needs are always changing, how can we ensure we're equipped with the right people to help our clients succeed? Welcome to RocketPower, where we've turned this question into our mission!
At RocketPower, we firmly believe that understanding our collaborators is as vital as understanding our clients. By discerning our client’s objectives and matching them with the right professionals who can execute them, we can be confident that success is already half guaranteed.
The Importance of Knowing Our Team
Resource Management isn't just about allocating resources to projects. It's about listening to what people say regarding their dream job, understanding how far they are from achieving it, and identifying what they need to bridge that gap. Many times, it also means informing them that market trends might be shifting elsewhere, and they might need to bide their time. However, we strive to offer them meaningful opportunities as they await their dream role.
No company stands to benefit more than when its employees are doing what they genuinely love.
It's not uncommon to see companies recruiting externally for roles when the right candidate is already within the organization, waiting for a challenge. Engaging in frequent, structured conversations with employees to understand their experience, aspirations, and working style often reveals untapped potential. And if the necessary skills aren't present yet, you can assist them in acquiring them, preparing them for the next step in their career journey.
Moreover, effective Resource Management requires ongoing communication with clients, understanding their needs both before and during projects, and recommending the best fit. But this can only be achieved if we've connected with our team first.
Resource Management’s Role at RocketPower
Our Resource Management team at RocketPower is perpetually liaising with all key decision-makers – from Sales and Operations to Finance. Every piece of information received aids in gauging market demands, evaluating our delivery to clients, understanding its financial implications, and swiftly making any talent-centric adjustments when necessary.
Our recruiting services manage professionals from all over the world, proficient in multiple languages, covering every time zone, and possessing a deep understanding of a myriad of industries. Whether focused on recruiting for large multinationals or niche roles in startups, we utilize a comprehensive toolkit to ensure efficient resource management.
Resource Management Toolkit
In Resource Management we ensure we have several tools to share with your Clients/potential clients since we believe that data is Key for decision making.
• Bios:
Detailed info about our collaborators’ experience by Industry/Role.
• Demographics:
Graphics showing where our talent is based, language capabilities, time zone, and experience.
• Performance Indicators:
Based on client KPIs, we track the success rates of our resources.
• Historical Utilization:
Reporting of utilization by industry, roles, and geo, so that clients know exactly the experience we have.
• Processes & Tools:
Clear understanding of the processes and tools resources are knowledgeable in. Furthermore, we recognize that each individual possesses a distinct style. Achieving the right Recruiter/Client style alignment is something we prioritize. That sensation of partnering with someone who not only understands your company's culture but can also effectively market it and deliver the profiles you're after is genuinely magical.
An Example of a Win-Win Situation
We at RocketPower invest time to understand our collaborators in various ways:
Through one-on-one sessions, we gauge each member's satisfaction with their role, their preferences, and their career aspirations.
In group sessions, we observe their interactions and communication styles.
Additionally, we focus on topics that inspire and motivate them, from community involvement and wellness priorities to personal hobbies and interests outside of work.
Coupling the insights from these interactions with feedback from their managers, we derive a clear picture of their ideal role.
A while back, we noticed a team member who had been eagerly waiting for a leadership role. He had excelled in his objectives and helped his peers achieve theirs across various clients. Eager to lead a team, he waited for the right opportunity. His high-energy, risk-taking, innovative, and team-centric attitude meant he needed the right match. Six months later, we identified a prospective client mirroring his energy and style. Including him in the sales discussions allowed the client to firsthand witness the level of support they'd receive. The CEO, though unfamiliar with recruiting strategies, resonated with our team member's passion and expertise. The synergy was palpable. Consequently, our collaborator landed the role he had been vying for in a sector close to his heart – video games.
At RocketPower, we understand that people form the core of any business, propelling it forward even during challenging times. When the right mix of individuals, enthusiasm, and objectives converge, the results can be astounding. Curious about how RocketPower can revolutionize your talent management approach? Contact us today!

The RocketPower Way
By Marcelo DonniciAt RocketPower, we've spent a lot of time with clients, listening to their struggles and feedback on hiring. Each story and piece of advice we heard was like a building block, helping us create a better way to work. That’s how The RocketPower Way came about. It’s more than just words; it’s a hands-on, straightforward approach we developed by paying close attention to what clients really need and want. This isn't marketing talk; it's our way of making sure we address the real, everyday challenges businesses face when they set out to find and hire the right talent. In the sections that follow, you’ll get a closer look at the fundamental parts of The RocketPower Way, like customer feedback and a commitment to satisfaction, and you’ll see how each part grew out of the lessons we’ve learned from past experiences.
Customer Feedback:
Client input is the cornerstone of our methodology. We gather insights into their unique needs and pain points through consistent engagement with our clients. This real-world perspective guides our strategic approach.
Data Enthusiasts:
While data is essential, we don't view it solely through a quantitative lens. Our team combines analytical rigor with qualitative insights. We derive meaningful stories from data to inform decision making. This empowers us to recruit strategically.
Commitment to Client Satisfaction:
We don't measure our success by client satisfaction surveys alone. Our goal is to delight each client through tailored service that exceeds expectations actively. We consistently assess performance to enhance the client experience.
Focus on Results:
For us, success means driving tangible outcomes for your organization. We maintain a results-focused approach, closely monitoring agreed-upon impact metrics. This allows us to deliver measurable recruiting results.

Empathy in Action:
Our team understands the real-world pressures you face in today's dynamic talent market. We leverage this empathy to provide responsive service, balancing quality with speed. This combination allows us to add value as a partner.
Our Team's Expertise:
We've carefully built a team combining seasoned recruiting experts with enthusiastic emerging talent. This empowers us to make optimal matches between candidates and roles. We continuously invest in professional development to enhance our expertise.
These real-world lessons led us to make our Four R's system.
• Ramp:
Recruitment requires being strategic yet efficient. The goal is to onboard talent quickly while aligning with objectives and minimizing disruption.
The Launch Operations Team aims to rapidly comprehend needs, tailor the approach, and swiftly mobilize resources for new projects. Launch timeframes range from 2 days to 6 weeks based on team size and complexity. With experience across industries and a adaptable framework, ramp-up is accelerated but thoughtful. The focus is on assembling an optimal mix of talent and resources to effectively achieve goals within constraints. By understanding requirements, mapping out plans, and securing resources in advance, missteps are avoided so launches go smoothly.
The Launch Team has honed the ability to be nimble yet focused when starting new engagements. They rapidly grasp objectives, predict needs, and customize strategies to minimize friction. With seasoned professionals and a scalable model, talent and technology can be deployed swiftly to drive results, without compromising process or quality. Careful orchestration of all moving parts prevents scrambling so that new initiatives launch seamlessly.
• Resources:
Our edge lies in our specialized team of recruiters, sourcers, and coordinators who boast global experience across industries and markets. As our Resource Management Manager explains,
"We have the right expertise to provide tailored solutions for every client need. We are in constant training, with our internal quarterly reports used to showcase our
experience areas and guide strategic recruiting plans. This allows us to proactively assemble the ideal teams to match talent with roles."
By proactively matching the perfect team to each requirement, we ensure clients can find the ideal talent. With seasoned veterans and emerging thinkers, our all-star team makes the RocketPower difference. Their passion for matching people with purpose powers our ability to find the perfect fit for every role and company.
• Reporting:
Clear communication and transparency are crucial to any successful recruitment partnership. The reporting process is designed to consistently keep clients informed and engaged.
• The proprietary dashboard provides both big picture insights and finer details:
◦ Real-Time Tracking: Monitor each recruitment's progress from initial sourcing to final onboarding.
◦ Two-Way Feedback: Candidates can be evaluated instantly, enabling seamless collaboration.
◦ Key Metrics: Time-to-fill, cost-per-hire, candidate engagement and other crucial metrics can be evaluated.
◦ Benchmarking: Performance can be compared against industry standards to gauge effectiveness.
With robust reporting, data-driven decisions can be made, strategies fine-tuned, and control maintained.
• Results:
The recruitment process goes beyond numbers to align results with an organization's specific needs and culture.
◦ Tailored Metrics: The system allows customizable metrics to fit unique goals like reducing time-to-fill or improving candidate quality.
◦ In-Depth Analysis: Performance tracking and data insights identify successes and areas for improvement.
◦ Long-Term Impact: Candidate retention rates, career growth, and organizational impact are evaluated.
◦ Cultural Fit: Candidates are assessed for alignment with company values and vision.
The results-driven approach delivers exceptional outcomes, not just satisfactory. Value is provided by focusing on goals meaningful to each organization beyond traditional metrics. Success means driving strategic impact through tailored, data-driven recruitment practices.
The RocketPower Way Impact: Client Stories
At RocketPower, our Four R's methodology of Ramp, Resources, Reporting, and Results guides our strategic approach to recruitment. Let's see how these pillars enable our success through real-world examples.
Please note that while these cases are real, we’ve made sure to keep the identities confidential to respect our clients’ privacy.
Case Study (Leading Cybersecurity Company)
• Scope:
A leading cybersecurity company formed in 2022 through the merger of two industry leaders was under immense pressure to meet aggressive global hiring targets. After considering several firms, RocketPower was selected to source and screen engineering, IT, sales, customer success, and executive talent across the Americas, APAC, and EMEA.
• Solution:
RocketPower stood out for our record of producing results quickly and ability to adjust recruiting support based on changing business needs. We initially mobilized a four person sourcing team which eventually scaled to 26. Our team built talent pipelines for multiple business units and screened and introduced qualified candidates. We acted as strategic partners to Hiring Managers and maintained candidate engagement amid ambiguity.
• Result:
Our team sourced 115 candidates that received offers, enabling the company to meet hiring goals ahead of schedule. The majority of offers were for software engineers. In addition to sourcing passive candidates, RocketPower helped streamline interview processes and provided insights on funnel speed and stage passthrough rates. We became indispensable, with Hiring Managers requesting to partner with us.
"RocketPower's sourcing engine provides proven capacity and capability to rapidly launch global recruiting initiatives." - Talent Acquisition Leader
Case Study (A Seed-Staged Recruitment Technology Startup)
Scope:
A seed-stage recruitment technology startup based in San Francisco was founded in 2017 by an experienced entrepreneur.
Shortly after a funding round, the founder engaged RocketPower to scale the 6-person team, accelerating growth by building out engineering and sales.
Solution:
RocketPower was selected given our track record with early-stage startups, especially hiring senior engineers in the Bay Area.
We deployed a small but skilled team of 2 recruiters and 3 sourcers to source, screen, and manage candidates. We also built processes and implemented an applicant tracking system.
Result:
In 8 months, RocketPower more than doubled the startup's team to set up their next phase of growth. We built an engineering organization across the Bay Area, including a Head of Engineering and Senior Engineers from Top Tech Companies.
We also scaled the sales organization nationally to target SMBs and large enterprises.
"The team has been particularly competent, reliable, and knowledgeable. They have generated particularly good quality on the engineering side, and I see a lot of value in the work that RocketPower has been providing." - CEO & Founder

Case Study (Leading Self-Driving Technology Company)
• Scope:
RocketPower was selected by a leading self-driving technology company to help drive their talent acquisition strategy. We embedded a team to lift hiring for a major project and find process improvements.
• Solution:
RocketPower quickly identified optimization areas and recommended process changes. We worked closely with leadership and talent partners to drive improvements.
• Result:
RocketPower’s RPO team successfully hired 101 employees during this partnership. Through process enhancements and best practices, we reduced time-to-fill from 60+ days to 47.5 days.
We identified and addressed recruitment process gaps, allowing the company to redirect savings into productivity and retention. This model also lowered cost-per-hire.
“RocketPower became indispensable to the business, with Hiring Managers requesting to partner with RocketPower team members.” - Talent Acquisition Leader
Closing Thoughts
These client stories demonstrate how RocketPower's Four R's methodology delivers robust recruiting solutions and tangible results.

As the job market keeps changing fast, staying competitive requires a partner committed to innovation, clear communication, and delivering proven results.
The RocketPower Way provides this through our unique blend of analytical and interpersonal skills, allowing for targeted, tailored solutions. Our customizable analytics promote visibility and trust.
But we see ourselves as more than recruiters. RocketPower is a strategic talent partner dedicated to accelerating recruitment strategy to new heights. Our methodology, expertise and hands-on guidance enable transformative hiring outcomes.
For those seeking an inventive, transparent, outcome-driven talent acquisition partner, connect with RocketPower today. Let's have a conversation about how The RocketPower Way can reshape your talent recruitment process for sustainable success.
Case Study (Leading Self-Driving Technology Company)
• Scope:
RocketPower was selected by a leading self-driving technology company to help drive their talent acquisition strategy. We embedded a team to lift hiring for a major project and find process improvements.
• Solution:
RocketPower quickly identified optimization areas and recommended process changes. We worked closely with leadership and talent partners to drive improvements.
• Result:
RocketPower’s RPO team successfully hired 101 employees during this partnership. Through process enhancements and best practices, we reduced time-to-fill from 60+ days to 47.5 days.
We identified and addressed recruitment process gaps, allowing the company to redirect savings into productivity and retention. This model also lowered cost-per-hire.
“RocketPower became indispensable to the business, with Hiring Managers requesting to partner with RocketPower team members.” - Talent Acquisition Leader
These client stories demonstrate how RocketPower's Four R's methodology delivers robust recruiting solutions and tangible results.
As the job market keeps changing fast, staying competitive requires a partner committed to innovation, clear communication, and delivering proven results.
The RocketPower Way provides this through our unique blend of analytical and interpersonal skills, allowing for targeted, tailored solutions. Our customizable analytics promote visibility and trust. But we see ourselves as more than recruiters. RocketPower is a strategic talent partner dedicated to accelerating recruitment strategy to new heights. Our methodology, expertise and hands-on guidance enable transformative hiring outcomes.



The Importance of STEM Day in the Recruiting Space
By Stephanie MotleyThe Vital Role of STEM Expertise in Shaping Tomorrow’s Workforce
The quest for knowledge and innovation never ceases, and it’s the mastery of Science, Technology, Engineering, and Mathematics (STEM) that propels us into new horizons. With every technological breakthrough and scientific discovery, STEM professionals are redefining what it means to be at the cutting edge. As we observe STEM Day on November 8th, we not only honor the remarkable influence of these fields on our collective future but also spotlight their strategic importance in the world of recruitment.
Fostering Awareness and Interest
STEM Day serves as a platform to promote awareness and interest in STEM fields. It inspires young minds to explore these areas, ultimately leading to a larger and more talented pool of STEM candidates in the future. In the recruiting space, this translates into a broader talent pipeline, allowing recruiters to identify and engage with potential candidates from an early age. The earlier we capture the interest of future STEM professionals, the better we can nurture their skills and knowledge.
Addressing the Skills Gap
The STEM skills gap is a pressing concern for many industries. The demand for skilled STEM workers often outstrips the supply, making it challenging for companies to find the talent they need. STEM Day can serve as a catalyst for addressing this gap by encouraging students and professionals to pursue careers in these fields. As more individuals choose STEM paths, recruiters have a better chance of finding the right candidates to fill positions within their organizations.

Diverse Talent Pool
Diversity and inclusion are essential aspects of modern recruitment efforts. STEM Day provides an opportunity to emphasize the importance of diversity within STEM fields. By highlighting the achievements of individuals from various backgrounds, we can inspire a more diverse group of candidates to consider STEM careers. In the recruiting space, this translates to a more inclusive talent pool, helping companies build diverse and innovative teams.
Showcasing Innovations
On STEM Day, advancements in science and technology are often showcased. This not only highlights the incredible work being done within these fields but also demonstrates their real-world impact. As technology continues to shape our world, recruiting professionals must understand the latest innovations to match job openings with the right candidates. Being aware of the cutting-edge developments in STEM fields can help recruiters make more informed decisions and provide valuable insights to potential candidates.
Industry Collaboration
STEM Day fosters collaboration between educational institutions, businesses, and the STEM community. This collaboration can lead to partnerships that benefit both the recruiting industry and STEM organizations. Recruiters can work with schools and universities to shape curriculum and prepare students for the job market, ensuring a more seamless transition from education to employment.
STEM Day marks more than a moment of tribute; it embodies a critical juncture for talent scouts and recruitment strategists. By nurturing awareness, strategically tackling the skills shortage, enriching the talent pool with diverse individuals, spotlighting pivotal innovations, and fostering cross-sector partnerships, this day underscores its profound impact on recruitment.
In recognizing the day, we celebrate not just the current achievements of STEM professionals, but we also lay the groundwork for the development of tomorrow’s innovators. As STEM continues to be instrumental in sculpting the fabric of our society, the role of recruiters becomes ever more essential in guiding exceptional talent to the forefront of industry needs.


The Dangers of Underestimating
By Rodrigo GaticaIn the tumultuous landscape of corporate growth and layoffs, the role of talent acquisition (TA) has been a pivotal yet often underestimated force. As we journey from the boom of 2020 to the global layoffs of 2022, a pattern emerges – a dangerous dance of desperate hiring followed by abrupt downsizing. This blog explores the ramifications of underestimating recruiting and poses crucial questions about the fate of TA teams in
As companies experienced unprecedented growth in 2020, the demand for talent skyrocketed. Growth was unparalleled, and projects were endless. If you pitched a good idea to your boss and got the green light, you'd get the right resources to build and deploy. Recruitment teams were stretched thin, grappling with the challenge of filling positions to keep pace with the demand for talent. Organizations staffed their recruiting teams to meet the surge in demand but failed to anticipate the looming downturn.
Fast forward to 2022, and the global scenario had drastically shifted. Economic uncertainties and unforeseen challenges forced companies into survival mode, triggering massive layoffs. Unfortunately, the very recruiting teams that were once hastily assembled found themselves at the mercy of downsizing initiatives. The ripple effect was profound, causing financial strain and severe damage to the morale of the remaining employees. There were numerous cases of impostor syndrome reported online after
The Pitfalls of Recruit-and-Release Strategy:
The strategy of hiring recruiters en masse during growth periods only to let them go during downturns carries severe consequences. This approach neglects the investment in developing a deep understanding of the company's culture and values. It disrupts the continuity of relationships with potential candidates and tarnishes the employer's brand. Also, the constant turnover hampers the development of a cohesive, efficient recruiting team. This may sound like an exaggeration, but can you imagine how candidates would feel when trying to understand the underlying drivers of a company and repeatedly receiving an “I have to get back to you on this one” from a one-month-tenured recruiter? How companies are perceived by candidates usually plays an important role when deciding on an offer: enjoying a seamless process with a knowledgeable talent team versus having many unanswered questions, multiple scheduling issues, and untimely-feedback-induced frustration.
The Crucial Role of Experienced Recruiters:
Amidst the chaos, the importance of retaining a core group of seasoned recruiters becomes evident. These individuals weathered the storm of layoffs, know the brand intimately, and have endured the challenges of volatile markets. Their resilience and commitment provide stability to the TA function, ensuring a consistent approach to talent acquisition regardless of external circumstances.
The Hybrid Approach: Combining Strengths for Stability:
A strategic solution emerges by combining the stalwart internal team with an expert recruiting vendor. While the core team maintains institutional knowledge and brand familiarity, the vendor offers the flexibility to scale up or down based on the organization's evolving needs. This hybrid approach optimizes efficiency and resource allocation, providing a resilient and adaptable talent acquisition strategy.
In conclusion, the dangers of underestimating recruiting are not confined to the immediate financial implications but extend to the long-term health of an organization. As we approach 2024, organizations must reassess their talent acquisition strategies, prioritizing the retention of experienced recruiters and embracing a hybrid model for optimal agility.
Call-to-Action:
• Evaluate Your TA Strategy:
Reflect on your organization's approach to talent acquisition. Is it built for resilience in the face of market fluctuations?
• Invest in Your Recruiters:
Recognize the value of experienced recruiters. Provide training, development opportunities, and a conducive work environment to foster their growth.
• Explore Hybrid Models:
Consider integrating external expertise through recruiting vendors. This flexible approach ensures adaptability without compromising the strength of your internal team.

Sailing Through Uncertainty: Architecting an Elastic Recruitment Plan
By Whitney OestingThe last three years have proven to be a period of remarkable volatility, leaving the tech industry, particularly Silicon Valley, in a state of uncertainty. For those of us in the Talent Acquisition space, it has been an unpredictable rollercoaster ride, from the pandemic-induced layoffs of 2020 to the phenomenon of the "great resignation" we witnessed in 2021-2022, where recruiters transitioned from unemployment to earning 1.5x their previous salaries. In this dynamic landscape, recruiters have become one of the most affected roles during periods of layoffs, and unfortunately the demand has fluctuated dramatically.
So far this year, the job market has already seen 168,000 individuals who have been impacted by layoffs. At RocketPower, our team started experiencing the initial shifts as early as April 2022. The subsequent summer and fall months were challenging, filled with uncertainty. However, we are cautiously observing glimmers of life returning to the tech ecosystem.
Recently, we had a conversation with a client who sought advice on planning their Talent Acquisition (TA) strategy for the next 12-24 months. While the topic of conversation was not new to us, it served as a stark reminder of the burnout experienced by numerous colleagues over the past three years. The client shared her struggle (and excitement) of hiring and building her TA team in 2021-2022, only to face painful layoffs last December of ‘22, and now being confronted with the need to rehire and scale her team again due to recent hiring forecasts, albeit without sufficient budget. Her exhaustion and frustration were palpable.
As professionals in the recruiting field, we are inherently people-oriented. We genuinely care about the individuals we interview, hire, develop, lead, and promote. Consequently, laying off employees we once invested in can be an incredibly painful experience; and one this client was looking to avoid moving into the second half of this year.
In light of these challenges, our team at RocketPower has identified six measurable focus areas that our clients are currently evaluating and implementing plans, as they prepare for what is anticipated to be a busy Q4 and Q1 of 2024.
• Assess + Capacity Plan:
Begin by assessing your current operating rhythm and capacity of your team. Understanding the existing capabilities and limitations of your current team is essential for adapting to rapidly changing circumstances and identifying areas where you may need to hire or outsource as your forecast evolves. Using a capacity planning calculator, re-evaluating and firmly setting KPIs for your team, and evaluating your tools and resources while business is slow are essential to be able to scale in the future.
• Culture Assessment:
If your team has experienced layoffs or been impacted by the fluctuating tech economy, morale and engagement have undoubtedly been impacted. Unfortunately “survivors guilt”, fear and uncertainty are rampant in the TA space currently. This is a great time to reinvest and refocus on your team's culture, what makes your mission special and support your people. Implementing Employee Resource Groups (ERGS) and other peer led communities to reinforce culture and lift team morale organically is a great way to combat this as a collective unit and help your people manage through times of uncertainty.
• Culture, Training & Development:
Invest in the upskilling of your internal teams. Prioritizing training in areas such as Diversity, Equity, Inclusion, and Belonging (DEIB), stakeholder management, and emerging technologies like ChatGPT/Generative AI is essential! Equipping your team with new knowledge and expertise will enhance their ability to navigate diverse challenges effectively, increases productivity, and positively impacts morale and retention - essential during this economically challenging time.
• Explore Global Hiring Options:
With tightened budgets, remote teams, and the availability of top talent globally, many organizations are considering scaling their teams abroad. Tapping into a global network at a lower cost can be incredibly impactful for TA teams. It is crucial to establish key operating rhythms to support seamless collaboration and effective management across geographical boundaries.
• Measure Quality and Cost per Hire:
Cost per hire, recruiter cost ratio, and quality of hire are cornerstone metrics for recruiting effectiveness and critical data to share with Leadership. Taking the time now to implement robust metrics to assess the quality and cost of each hire will enable you to make data-driven decisions and optimize your recruiting strategies for efficiency and effectiveness and influence stakeholders.
• Evaluate Recruiting Partners:
Now is a great time to ensure you have the right recruiting partner to outsource any gaps in your current team. Assess their strengths, weaknesses, and ability to meet your evolving needs. Consider 1-2 top recruiting firms that are inherently bespoke and flexible, relationship driven, transparent, easily able to ramp up/down, and partner with you to ensure the service is fitting the business demands. Depending on your business needs, abilities to source and recruit globally, existing executive networks, direct hire capabilities, or source/screen functionalities may all be solutions needed down the line. Having a partner who understands your company before things get busy is essential.

While challenges persist, the future holds promise. We are hopefully gradually moving towards a more stable and prosperous period in the job market. By developing an elastic recruiting plan that can adapt to change, we can navigate through the uncertainties with precision and resilience. As recruiters, we understand the human impact of these turbulent times. Let us embrace the opportunity to build stronger, more resilient teams, fostering environments where individuals can thrive and organizations can succeed.




02. Recruitment Technology & Data




Is AI our Enemy or Ally?
By Marcelo DonniciHow AI is Transforming Recruiting
AI is changing the game in many industries, and recruiting is no exception. With the rise of AI in recruiting, some people are wondering whether this technology will replace human recruiters or introduce bias into the hiring process. However, these concerns are largely unfounded. AI is not here to replace recruiters but rather to augment their capabilities and enable them to make more informed decisions. In this article, we will explore the benefits of AI in recruiting, address common misconceptions, and discuss best practices for using this technology effectively.
Misconceptions and Overcoming Fear of AI
Despite the many benefits of AI in recruiting, there are still some concerns and misconceptions about this technology. One common fear is that AI will replace human recruiters entirely, making their jobs obsolete. However, this is not the case. AI is here to enhance recruiters' abilities, not to replace them. While AI can automate certain parts of the recruitment process, such as resume screening, it cannot replace the human touch that is needed to build relationships with candidates and clients. Another concern is that AI will introduce bias into the hiring process. However, the opposite is true. AI algorithms are designed to remove human biases from the recruitment process by focusing solely on objective criteria, such as qualifications and skills. This reduces the risk of unconscious biases and leads to a more diverse and inclusive workforce.
It's worth remembering that fears about new technology replacing jobs are not new. When computers were introduced on a mass scale in the late 1970s and early 1980s, people feared they would lose their jobs to machines. But instead, what happened was

Benefits of AI in Recruiting
One of the biggest advantages of using AI in recruiting is faster and more accurate candidate screening. AI algorithms can scan resumes and cover letters, look for relevant keywords and experience, and identify the most qualified candidates. This saves recruiters time and resources, allowing them to focus on more strategic aspects of the recruitment process, such as building relationships with candidates and clients. Another benefit of AI in recruiting is reduced bias. Human recruiters are prone to unconscious biases, such as race, gender, or age, that can influence their hiring decisions. AI algorithms, on the other hand, are programmed to ignore these factors and focus solely on the candidate's qualifications and skills. This leads to a more objective and fair recruitment process and, ultimately, a more diverse and inclusive workforce.
Best Practices for Using AI in Recruiting
To use AI in recruiting effectively, it's important to follow best practices and ensure that the technology is being used in an ethical and responsible way.
• One key practice is to ensure human oversight and intervention in the recruitment process. While AI can automate certain tasks, it's important to have a team member review the results to ensure that the technology is working as intended and that no biases have been introduced.
Another best practice is to use AI in conjunction with other recruiting strategies, such as networking and referrals. AI is not a replacement for these strategies but rather a complement to them. By using AI to screen candidates and identify top talent, recruiters can spend more time building relationships and engaging with candidates and clients.
The Future of AI in Recruiting
The future of AI in recruiting is bright. As technology continues to evolve, we can expect to see new and innovative ways to use AI in the recruitment process.
• AI can be used to analyze candidate responses in video interviews, providing insights into their communication skills and personality traits.
• AI can also be used to personalize the candidate experience, providing tailored feedback and support throughout the recruitment process.
At RocketPower, we believe that embracing AI in recruiting is the way forward. We invest in these technologies to make sure we deliver a great service to our clients, work on the latest technologies, and find the best possible talent. By leveraging the power of AI, we can provide faster and more accurate candidate screening, reduce bias, and, ultimately, find the best possible fit for our client's needs.
Enemy or Ally?
AI is not our enemy, but our ally in recruiting. By using this technology responsibly and effectively, we can streamline the recruitment process, reduce bias, and find the best possible talent. At RocketPower, we are committed to using AI in recruiting to deliver the best possible service to our clients. It's time to embrace the potential of AI and unlock new possibilities in the recruitment industry. If you have any questions about how we use AI in our recruitment processes, please feel free to contact us.


Bringing Data to Life in the Recruitment Cycle
By Tommy JenkinsWe Live in Exciting Times
Gone are the days when we solely relied on the trusty ATS to report results; now, we have a plethora of tools at our disposal at each stage of the recruitment process. These range from Market Intelligence and Programmatic Multi-Marketing platforms for sourcing, to CRMs for outreach, Scheduling software to streamline messy and time-consuming processes, Video Interviewing, Chatbots, and the innovative Generative AI. These tools are continually evolving, aiding us in delivering quality hires swiftly.
I am tremendously excited about the future possibilities, but what currently thrills me the most is our capability to access and leverage live, real-time data!
The RP Approach to Data
Here at RocketPower, data is integral to our daily operations. Our Project Leads meticulously measure each team member's productivity, providing clear and visible insights into our clients’ programs. This proactive approach allows us to address potential issues before they escalate. With advanced analytics, conversion ratios, and reporting tools at our fingertips—managed through our proprietary reporting platform—we convert raw data into actionable insights in real time. Our recruiters are empowered to identify trends, assess the impact of their strategies, and continually refine their processes. In turn, our clients reap the benefits, pinpointing bottlenecks in their processes, and thereby accelerating the time it takes to fill openings, saving both time and money. Truly, it’s a vibrant time to be part of the recruitment industry.
Bringing Our Data to Life
So, what’s on the horizon? I recently had the privilege of witnessing a groundbreaking new feature in our Reporting Platform, powered by Generative AI, which I firmly believe is a game-changer for both us and our clients. As our Data Lake continues to expand, we can now “ask” our reporting database, Luna, to generate reports based on our project
data. This capability significantly streamlines our workflow, saving invaluable time.
In the near future, we aim to introduce a predictive element to our platform. I anticipate with great excitement the prospect of asking Luna to assist in creating AI-driven capacity plans for our clients, including role type breakdowns, reports on on fills across multiple projects, and estimated time frames for filling specific roles based on historic and comparative project averages. The potential applications within our candidate databases are also immense. This project stands as a testament to the transformative power of data.
And just like that—given the timing of this post near Halloween—RP Data: It Lives!
So What Can You Do to Help Your Team with Data?
Here are a few practical tips:
• Ensure your Talent (or Talent Partner’s) team is “Data Accountable.” The quality of your data today directly influences your future capabilities. Establishing robust data processes, and monitoring adoption and adherence, sets a high standard of expectation. Maintain this standard; set a high bar and strive to exceed it.
• Reward your Team for achieving data-focused administrative goals. Remember, at the heart of Recruitment Data is the human touch—the invaluable contributions of Talent professionals who diligently input, manage, and curate the data that fuels your tech-driven ecosystem.
• Document and Standardize your Data Procedures. Clearly outline data entry procedures, definitions, and standards to ensure uniformity across your organization. Set forth explicit guidelines for data entry, updates, and maintenance. Consistent data standards facilitate smoother integration, analysis, and reporting in the future.
While we celebrate the evolution of recruitment tools, let’s not lose sight of the foundational role of Data—with a capital “D”. It’s not just about adopting the latest technology; it’s about harnessing the power of Data to empower these platforms, make informed decisions, build meaningful relationships with candidates and clients, and ultimately, bring “life to the recruitment cycle."
To further embrace the power of data in your recruitment processes and stay ahead in the industry, start implementing these practices today and watch your recruitment cycle


The Importance of Recruitment Software and AI as a Perfect
By Argelio BacaThe buzz around AI has been growing for a while, and the reasons are clear: Artificial Intelligence (AI) has been nothing short of revolutionary. However, despite its efficiency and analytical power, traditional recruitment tools remain indispensable. AI should be seen as a booster or complement to recruitment software, not as a replacement.
This is not a paid advertisement, and I won’t direct you to any specific product. The market is vast, so I recommend conducting thorough research to find the tool that best fits your needs. The importance of selecting the right tools cannot be overstated.
What AI Can Do for Us in Recruitment?
Artificial Intelligence in recruitment can revolutionize the process, benefiting both
AI algorithms can swiftly and accurately scan resumes, identifying candidates whose skills and experience match the job requirements. This enhances the initial screening process, ensuring focus on the most qualified candidates.
AI actively searches for potential candidates across platforms and databases, like social media, professional networks, and job boards. This uncovers passive candidates
AI-powered chatbots can engage with candidates, answering queries, providing information about openings, and even conducting preliminary interviews, thus improving


• Predictive Analytics:
By analyzing historical data, AI can predict a candidate's potential success, thereby improving hiring quality.
• Skills and Personality Assessments:
AI tools administer and analyze assessments, providing objective insights into a candidate's abilities and cultural fit.
• Video Interview Analysis:
AI evaluates video interviews to assess candidates' communication skills, personality, and suitability.
• Automated Interview Scheduling:
AI-powered tools streamline scheduling by coordinating the availability of recruiters and candidates.
• What Can Recruitment Software Do for Us?
• Recruitment software, or Applicant Tracking System (ATS), streamlines various hiring aspects:
• Resume Parsing:
Automatically extracts information from resumes to create candidate profiles.
• Job Posting and Distribution:
Facilitates job listing creation and distribution across multiple platforms.
• Applicant Tracking:

Manages the applicant lifecycle, storing candidate information, communication history,
Provides a centralized database for efficient candidate profile management.

Enhances team collaboration by sharing feedback and evaluations on candidates.
• Interview Scheduling:
Coordinates interview timings, reducing scheduling conflicts.
• Automated Communications:
Sends notifications to candidates about their application status and next steps.
• Customizable Workflows:
Enables recruitment workflow customization to meet organizational needs.
• Reporting and Analytics:
Offers insights into recruitment metrics for data-driven decision-making.
This list is just the beginning…
While you might be familiar with many of these features, it's important to understand the distinction between AI and recruitment software. AI excels at processing large data sets, identifying trends, and automating tasks. However, it needs a 'home' for this data, which

How to Find the Right Recruitment Software Tools?
Identify Your Requirements:
Define your recruitment needs and the challenges you want the software to address.
• Understand Your Budget:
Know your financial constraints to narrow down your options.
• Define Your Recruitment Process:
Map out your recruitment workflow to identify necessary software features.
• Consider User-Friendliness:
Opt for easy-to-use software to ensure successful adoption by your team.
• Scalability:
Choose software that can grow with your organization.
• Integration Capabilities:
Ensure the software integrates well with your existing HR systems.
• Trial and Demo:
Utilize free trials or demos to test the software in real-world scenarios.


• Read Reviews and Get References:
Research user experiences and seek references from the provider.


Is It Worth the Time and Money?
I am confident that investing time in building a solid recruitment foundation with suitable tools sets teams up for success. It not only improves the learning curve for new recruiters but also makes the entire team more efficient and the work more enjoyable. Moreover, these solid foundations significantly enhance the candidate experience, influencing their decision-making process. So, if you have the tools, use them well. If not, it’s never too late to start your research.

Understanding Recruitment Conversion Ratios and their Importance
By Tommy JenkinsWe hear a lot about Data Driven recruitment strategies. RocketPower believes that understanding data in recruitment starts with understanding recruitment conversion ratios.
Recruiting conversion ratios are a set of metrics used to track and measure the success of a recruiting process. They indicate the percentage of candidates that move from one stage of the recruitment process to the next, and ultimately, the percentage of candidates that are hired.
Tracking this data requires a process and a system of tracking. For most TA organizations this is driven from the ATS, but for the team here at RocketPower we feel the tracking really needs to occur from the top of the Talent funnel as well. Having this data at hand is indicative of your own Talent Acquisition teams stage of Talent Maturity.
In general, we see tracking ratios important for several reasons:
• Identifying areas for improvement:
By monitoring recruiting ratios, recruiters can identify areas of the recruitment process that need improvement. For example, if the applicant to interview conversion ratio is low, it may indicate that the job posting needs to be more clear or that the sourcing strategy needs to be revised.
• Measuring success:
Recruiting ratios provide a way to measure the success of the recruitment process. If the ratios are improving over time, it is a sign that the recruitment process is becoming more effective.

• Making data-driven decisions:
Data from recruiting ratios can be used to make data-driven decisions. For example, if the offer to hire conversion ratio is low, recruiters can analyze the data to identify reasons for the low ratio and make changes to the recruitment process accordingly.
• Ensuring a positive candidate experience:
A positive candidate experience is important for attracting top talent. By monitoring recruiting ratios, recruiters can identify areas of the process that may be negatively impacting the candidate experience and make changes to improve it.
Overall, tracking recruiting ratios provides recruiters with valuable insights into the effectiveness of their recruitment process and enables them to make data-driven decisions to improve their success in hiring top talent. In our next Blog we will speak to each ratio and describe what we can learn from tracking each.
Why Measuring the Entire Recruitment Pipeline Matters
It is important to measure the recruitment funnel from outreach through to hire because it provides valuable insights into the effectiveness of the recruitment process and helps identify areas where improvements can be made.
Here at RocketPower we have built our own app to help our teams provide clients with Top of Funnel insights. Our app seamlessly integrates into any ATS, helps us measure the effectiveness and productivity of our teams and provides our clients with the data they need to become more effective decision-makers.
By measuring the recruitment funnel, employers can track the number of candidates at each stage of the process, including how many applicants were sourced, how many moved on to the interview stage, and how many ultimately received job offers. This data can help identify bottlenecks in the process and help employers make data-driven decisions to optimize their recruitment efforts.
Furthermore, tracking the recruitment funnel can help employers determine the cost-effectiveness of their recruitment efforts. By analyzing the data, employers can calculate the cost per hire, which includes the cost of job postings, recruiting software, and employee time spent on recruiting activities. This information can help employers allocate their resources more effectively and make informed decisions about future recruitment strategies.
Overall, measuring the recruitment funnel is important because it provides a clear picture of the recruitment process and helps employers identify areas for improvement, optimize their recruitment efforts, and ultimately make better hiring decisions.

Balancing Innovation and Empathy: The Crucial Role of Human Touch in Talent Acquisition
By Pablo FasanellaThe Talent Acquisition industry has been transformed by the emergence of Artificial Intelligence (AI) and Machine Learning (ML) technologies. These technologies have enabled recruiters to automate tasks, streamline processes, and provide data-driven insights into talent acquisition strategies. However, it is essential not to underestimate the importance of the human touch in this rapidly evolving landscape
Despite the potential of AI and ML technologies, they cannot replace the indispensable qualities that make humans uniquely qualified to identify and evaluate top talent. The human touch remains critical in the Talent Acquisition industry for various reasons, including empathy and emotional intelligence, personalization, and relationship building.
Empathy and Emotional Intelligence
Recruiting is not just about matching a job description with a candidate's skill set. It is also about understanding the motivations, desires, and aspirations of the candidate. While AI can collect data on candidates, it cannot fully comprehend the emotions and motivations behind that data. This is where human recruiters with emotional intelligence and empathy excel. They can create a more profound connection with candidates, gaining a deeper understanding of their personality, goals, and aspirations. This understanding can be instrumental in building a relationship between the recruiter and the candidate and can also help the recruiter determine the candidate's cultural fit within the organization
Personalization
Every candidate is unique, possessing their own set of strengths and weaknesses. Although AI can scan through resumes and predict which candidates are the best fit for a

specific job, it cannot tailor the recruitment process to each candidate's individual needs. On the other hand, human recruiters can personalize their communication with the candidate's values. These personalized touches can significantly improve the candidate's experience, increase engagement, and ultimately lead to a better hiring decision.
Relationship Building
Recruiting is not a one-time transaction; it is a process that requires building and maintaining relationships with both candidates and hiring managers. Human recruiters can establish a personal connection with both parties, gaining a deeper understanding of their needs and preferences. This helps to ensure that the recruitment process is more collaborative, leading to better hiring decisions and long-term success. For example, recruiters can work with hiring managers to understand their hiring needs, provide timely updates to candidates, and address any concerns that arise during the recruitment process. A recruiter's ability to build relationships can also help to ensure that the candidate has a positive experience, even if they are not ultimately hired for the position.
While AI and ML technologies are revolutionizing the Talent Acquisition industry, the human touch remains an integral part of the process. By combining the power of AI with the emotional intelligence and empathy of human recruiters, companies can create a more effective and personalized recruitment experience, resulting in better hiring decisions and a more engaged workforce.
AI and ML technologies have undoubtedly had a significant impact on the Talent Acquisition industry. For example, they can automate repetitive tasks, such as resume screening and candidate communication, freeing up recruiters to focus on higher-value activities such as building relationships and evaluating cultural fit. They can also help to remove bias from the recruitment process, ensuring that all candidates are evaluated based on their skills and experience.
However, there are limitations to AI and ML technologies. For example, they may not be effective in identifying candidates with unique skills or those who have had unconventional career paths. Similarly, they may not be able to pick up on subtle nuances in a candidate's communication style or personality, which can be crucial in determining cultural fit.
Furthermore, AI and ML technologies are not perfect and can make mistakes. For example, they may misinterpret a candidate's qualifications, leading to incorrect recommendations. These errors can lead to poor hiring decisions, which can ultimately harm the organization's bottom line.
The human touch, on the other hand, brings invaluable qualities that AI and ML technologies cannot replicate. Humans have the ability to empathize, understand emotions, and make intuitive judgments. These qualities enable recruiters to form meaningful connections with candidates, gain insights into their motivations and aspirations, and assess cultural fit within the organization.
Moreover, human recruiters can provide a personalized experience that caters to each candidate's individual needs. They can adapt their communication style, provide guidance and support throughout the recruitment process, and address any concerns or questions that candidates may have. This personal touch not only enhances the candidate's experience but also helps to establish a positive employer brand.
Relationship building is another aspect where the human touch shines. Human recruiters can develop relationships with candidates and hiring managers based on trust and understanding. They can actively listen, offer guidance, and foster open and transparent communication. By doing so, recruiters can align the expectations of all parties involved, create a collaborative environment, and ensure that the hiring process progresses smoothly.
Human recruiters have the ability to exercise judgment and intuition when evaluating candidates. While AI and ML technologies can analyze large amounts of data and identify patterns, they may struggle to assess certain intangible qualities that are critical for success in a particular role. Human recruiters can go beyond the data and evaluate factors such as a candidate's passion, problem-solving skills, and cultural fit within the organization.
To leverage the strengths of both AI and human recruiters, organizations can adopt a hybrid approach to talent acquisition. This approach combines the efficiency and objectivity of AI and ML technologies with the emotional intelligence and judgment of human recruiters. By leveraging AI and ML technologies to automate repetitive tasks,
recruiters can allocate more time to activities that require human judgment and interaction.
For example, AI and ML technologies can assist in sourcing candidates by scanning through vast databases and identifying individuals with relevant skills and experience. They can also automate resume screening, saving recruiters valuable time. In addition, AI-powered chatbots can provide candidates with quick responses to frequently asked questions, ensuring a smooth and efficient recruitment experience.
However, when it comes to assessing candidates' cultural fit, conducting interviews, and making final hiring decisions, human recruiters play a crucial role. They can use their emotional intelligence and intuition to evaluate candidates' soft skills, assess their compatibility with the company culture, and gauge their potential for growth within the organization. They can also provide a personalized and engaging experience for candidates, which can significantly impact their perception of the organization and their decision to accept a job offer.
The Talent Acquisition industry stands at the crossroads of technological innovation and human intuition. The advent of AI and ML technologies has undeniably revolutionized the way we source, screen, and communicate with candidates. Yet, the essence of recruitment remains deeply human. It's about understanding people, their motivations, and their potential fit within an organization. It's about building relationships based on trust, empathy, and mutual respect.
As we move forward, it's crucial that we don't lose sight of this human element. AI and ML technologies are powerful tools that can enhance our efficiency and objectivity, but they are not replacements for human judgment, emotional intelligence, and the ability to connect on a personal level.
At RocketPower, we believe in a hybrid approach that leverages the best of both worlds. We use AI and ML technologies to automate repetitive tasks and provide data-driven insights, freeing up our human recruiters to focus on what they do best - understanding people, personalizing the recruitment process, and building meaningful relationships. This balanced approach allows us to create a more effective, efficient, and personalized recruitment experience, leading to better hiring decisions and a more engaged workforce.
In the end, it's not about choosing between AI and humans. It's about finding the right balance, where technology enhances human capabilities rather than replacing them. It's about creating a recruitment process that is not only efficient and data-driven but also empathetic, personalized, and human-centric. Because at RocketPower, we believe that the future of Talent Acquisition is not just about finding the right candidate for the job, but also about creating a recruitment experience that respects, values, and nurtures the human spirit.






03. Workplace Culture & Employee Experience




The Power of Strong Culture: How Employee Experience Transcends Company Moments
By Claudina RestainoIn today's dynamic business landscape, companies experience different phases and moments, ranging from rapid growth and expansion to challenging periods of restructuring or change. These moments inevitably shape the employee experience, influencing engagement, productivity, and overall satisfaction. However, amidst these fluctuations, the strength of organizational culture plays a pivotal role in fostering stronger ties among team members and driving the organization toward business results and strategy.
How does a robust culture positively impact employee experience regardless of the company's momentary stat?
A strong organizational culture serves as the foundation for employee experience, irrespective of the company's circumstances. When culture is deeply rooted and aligned with core values, it becomes a guiding force that team members can rely on for stability and a sense of belonging. A shared set of beliefs and behaviors instills a sense of purpose, enabling team members to connect in a deeper sense.
During challenging times, team members' morale may be affected. However, a strong culture allows them to lean on each other for support and build stronger relationships. When individuals feel connected through shared values and a sense of community, they are more likely to support and uplift one another, fostering a resilient workforce that remains committed to the organization's goals.
A strong culture that promotes open communication, collaboration, and recognition cultivates an environment where team members feel valued and empowered. Engaged team members are more likely to be motivated, innovative, and committed to driving the organization's success, even during challenging periods.
Enhancing Adaptability and Resilience
Organizational culture plays a vital role in shaping employees' attitudes towards change and uncertainty. A strong culture built on trust, transparency, and continuous learning fosters adaptability and resilience. When team members are encouraged to embrace change and view it as an opportunity for growth, they become more agile, capable of navigating through transitions, and finding innovative solutions to overcome challenges. A powerful culture is not only a unifying force but also a catalyst for achieving strategic objectives. When team members deeply understand and embrace the organization's strategy, they can align their efforts accordingly. A strong culture facilitates effective communication and cascades the strategic vision throughout the entire organization, ensuring that every team member understands their role in driving business results.
The power of stronger relationships
While the moments and phases a company goes through may impact the employee experience, a strong culture serves as an anchor that transcends these fluctuations. It fosters stronger relationships, drives engagement, enhances adaptability, and aligns team members with the organization's strategic goals.
In addition to providing a sense of belonging, a strong organizational culture fosters stronger relationships among team members. When individuals share a common set of values and beliefs, they are more likely to connect on a deeper level, building trust, and collaboration. These strong relationships create a support network within the organization, where team members can rely on one another for guidance, encouragement, and shared success. As Professor Chatman at Berkeley Hass would say “Socialization eats strategy for breakfast”.
This sense of purpose and alignment fuels dedication, leading to higher levels of productivity and performance, even in difficult times.
The camaraderie and teamwork that emerges from a strong culture empower team members to navigate through the ever-changing business landscape with resilience and agility. When a culture embraces learning, openness to new ideas, and a willingness to adapt, team members are invited to embrace change rather than resist it. They become more flexible, resourceful, and forward-thinking, enabling the organization to stay ahead of the curve and seize new opportunities as they arise.
Bonding and bridging social capital: an awareness for Leaders
Cohesive teams play a crucial role in fostering efficiency and productivity, especially in times of difficulty. The unity and shared purpose within a cohesive team enable them to operate at a faster pace, making swift and effective decisions. The strong bond among team members creates an emotional contagiousness that cannot be underestimated. When individuals are united by a common goal and possess a positive mindset, their emotions spread throughout the team, creating a collective drive toward success.
However, it is important for leaders to recognize that while cohesiveness is valuable, they must also bridge ties with external networks to bring in fresh perspectives and new information. This balance ensures that the team remains adaptable and open to innovation while still leveraging the strength of their internal cohesion.
Bridge ties serve as a valuable source of innovation and growth for leaders and their teams. By establishing connections outside the immediate team or organizational boundaries, people can tap into diverse knowledge, experiences, and perspectives.
As Michael Arena, author of "Adaptive Space," says, "The strength of our social networks determines the breadth of our perspectives." These external networks act as a catalyst for creativity and enable leaders to stay ahead of the curve, fostering continuous learning and adaptability within their teams. Embracing these bridge ties helps collaborators and leaders unlock new insights, challenge assumptions, and seize opportunities that might otherwise remain hidden. By actively seeking external perspectives, leaders cultivate an environment of innovation and ensure their teams remain agile and competitive in today's rapidly evolving business landscape.
"Culture is the invisible thread that holds an organization together." Edgar Schein
Culture is the thread that weaves through every aspect of the company, binding individuals together and guiding their collective actions. Moreover, culture plays a critical role in attracting and retaining top talent, as individuals are drawn to environments that align with their own values and offer the opportunity to be part of a workplace that is authentic and thrives with its own identity.
Companies and leaders who understand and actively cultivate their organization's culture unlock its immense potential, as they work towards building the very fabric that holds an organization together and propels it towards long-term success.

What is “Cultural Fit” and Why It is Important for Your Business
By Claudina RestainoCultural fit is crucial for organizational success. It refers to the alignment between an employee's values, beliefs, behaviors, and work style with the organization's mission and values. When there is synergy, employees integrate seamlessly, share in the company vision, and contribute positively. In this concise article, we emphasize talent acquisition's pivotal role in ensuring a harmonious cultural fit. We provide an actionable "FIT" framework to apply in the hiring process. Drawing upon insights from Geoff Smart and Randy Street's "The A Method for Hiring," Francesca Gino's Harvard Business Review article "Assessing Cultural Fit in the Hiring Process," and Jennifer Chatman's influential work on culture, we explain why cultural fit is indispensable for any business.
Understanding Cultural Fit
Cultural fit is the shared resonance between an individual's attributes and an organization's culture. It transcends mere skills and qualifications, delving into the alignment of core values, beliefs, and the way work is approached.
A strong cultural fit implies that an employee not only possesses the necessary competencies but also thrives within the organization's environment. It fosters a sense of belonging, engagement, and shared commitment to the organization's objectives.
The Significance of Talent Acquisition
Talent acquisition serves as the gateway to organizational excellence. It is the process through which a company identifies, attracts, and selects individuals who will shape its future. Here, cultural fit takes center stage. It is the first opportunity to assess whether a candidate embodies the values and attributes that resonate with the organization's culture.
Ensure Cultural Fit in Interviews - The “FIT” framework for success.
Ensuring cultural fit in interviews is not an elusive concept but an actionable process. Managers and interviewers play a pivotal role in this process.

Here are three concrete steps they can take to ensure cultural fit when interviewing candidates:
• Foster Your Culture by clearly defining its importance for the strategy:
To effectively gauge cultural fit, managers and interviewers must grasp the paramount importance of the organization's values, explicit and implicit norms, and expected behaviors. This entails establishing a well-defined and shared cultural framework across the company, recognizing that culture serves as the cornerstone that enables the execution of strategy.
• Involve a Cross-functional Teams:
Cultural fit is a multifaceted concept that extends across various functions within an organization. Involve cross-functional teams in interviews to ensure a well-rounded evaluation. Different perspectives can help identify nuances of cultural fit that might be overlooked by a single interviewer.
• Targeted Questions:
Develop interview questions that specifically probe a candidate's alignment with your organization's culture. Ask about their values, preferred work style, and how they have demonstrated cultural fit in previous roles. For example, "Can you share an experience where you felt your values closely aligned with your previous organization's culture, and how did this benefit the organization?"
Cultural fit is the cornerstone of organizational success. It defines the alignment between individuals and the organization which in turn drives employee experience & engagement, performance, and satisfaction. The talent acquisition process is the starting point for assessing and ensuring cultural fit within your organization.
In a competitive business landscape, organizations that prioritize and actively nurture cultural fit are well-positioned to attract, retain, and develop talent that thrives within their unique work environments. This, in turn, fuels innovation, strengthens organizational resilience, and helps achieve your business's mission and goals.

Beyond the Buzzword: The Real Power of Resilience in Recruitment
By Whitney OestingAs the curtain descends on 2023, my mind constantly circles back to the theme of resilience. The recent geopolitical turbulence has affected many of us professionally, and the personal journey hasn't been any easier. The Tech and Talent sectors have been on edge, with job insecurities, company restructures, and evolving job market challenges.
Scrolling through LinkedIn, the dominant themes are burnout, career transitions, and a pervasive feeling of unease peppered with some cautious optimism.
"Resilience isn't just about surviving—it’s the hallmark of those destined to flourish."
Atomic Habits
Currently, I, along with some colleagues, am engrossed in “Atomic Habits” by James Clear. Clear's deep dive into habit science reveals how minuscule shifts can yield astonishing results. One of his pivotal themes, "Identity based," underscores the importance of focusing on the person you aspire to be, letting your habits evolve from that identity. For me, this means: to be resilient, you must first see yourself as someone who embodies resilience, particularly when faced with uncharted and intimidating terrains.
A Lesson in Resilience from a 6-Year-Old
My son, a 6-year-old neurodivergent, exemplifies resilience. He lives for soccer. But in 2022, during his debut season, he wouldn't participate. Despite his passion, he mostly kept to the sidelines. A year that saw him on the field for a mere 90 seconds was heartbreaking for us, knowing his love for the game. Fast forward to 2023, after much deliberation, we enrolled him again. The result? He's now eagerly awaiting each game, thoroughly enjoying every moment.
The Essence of Resilience
Resilience is about swiftly recovering from difficulties. It's the fortitude to bounce back from setbacks, adapt, and grow. If I were to echo the words of my former colleague, Mat
Brownley: the one quality I'd gift my children with a magic wand would be resilience. The question then becomes: how do we, especially in the TA community, foster our resilience and also nurture it in those around us?
3 Pillars of Resilience:
• Community:
A robust support network is pivotal. Surround yourself with uplifting friends, family, and colleagues. Their perspectives can help you reframe challenges, and their emotional backup can be invaluable. Make an effort to connect, whether it's a monthly virtual meet-up or face-to-face gathering.
• Action:
Facing adversity can be paralyzing, but even small steps create momentum. Embrace change and adaptability. Cultivate habits and be consistent. Design a "Resilience Action Plan" for challenges, detailing immediate steps to move forward.
• Reflection:
Turn challenges into learning curves. Delve into your experiences, seeking lessons to better equip you for future hurdles. Dedicate time for self-reflection, be it through journaling, meditation, or introspection.
The Guiding Beacon
In this year of challenges, resilience is our guiding star. My son’s soccer journey is a testament to our inherent ability to rebound, adapt, and evolve. It's about thriving and transforming adversities into lifelong lessons. As we tread through today's complex world, let's leverage the strength of our community, take proactive steps, and indulge in self-reflection. Resilience isn't just a personal endeavor—it's a collaborative one. Share your resilience stories in the comments, fostering a supportive and inspiring community. Together, we'll not only steer through these challenges but emerge even stronger. Share your journey; inspire and be inspired.



Human Capital-Centric Companies: The Driving Force for Success
By Pablo Fasanella• In the contemporary business landscape, human capital stands as the foremost asset, and considering this, the significance of effective communication cannot be understated. Regardless of the talent within your workforce, their collective potential can only be fully realized when communication flows seamlessly throughout all organizational layers and hierarchies. In this direction, we delve into the significance of nurturing an environment of open communication and emphasize its intrinsic value to companies that place their trust in human capital.
Key elements to consider and how to leverage them to achieve effective communication in organizations:
• The Human Capital Advantage
Recognizing Human Capital as a Strategic Asset - Understand the pivotal role that human capital plays in the modern economy. Distinguish human capital from conventional assets. Assess the impact of human capital on an organization's competitive edge. Maximizing Potential Through Open Communication - Establish the correlation between communication and the productivity of human capital. Highlight how open communication enhances employee engagement and retention. Cultivate a culture of innovation through effective communication.
• Communication Across all levels:
Breaking Down Hierarchical Barriers - Identify the limitations of traditional hierarchical communication structures. Devise strategies to encourage open dialogue between senior management and employees. Recognize the role of middle management in facilitating communication. Empowering Frontline Employees - Recognize the untapped potential of frontline employees in decision-making. Construct channels for feedback and the exchange of ideas across all organizational levels. Showcase examples of companies that actively promote frontline involvement. The Importance of Cross-Functional Collaboration - Dismantle silos to encourage cross-functional collaboration. Evaluate the benefits of harmonious interactions among various departments. Demonstrate how communication enhances a holistic understanding of the organization's goals.

• Communication Toolkit:
Leveraging Technology - Utilize digital tools that enhance communication and collaboration. Assess the role of intranets, chat platforms, and project management tools. Ensure that technology complements, rather than hinders, in-person interaction. Regular Check-Ins and Feedback Loops - Recognize the value of continuous feedback and performance assessments. Establish a safe and constructive environment for feedback. Demonstrate how feedback drives employee development. Clear and Transparent Information Sharing - Emphasize the importance of providing regular updates and sharing company information. Ensure the accessibility of information to all employees. Address concerns surrounding confidentiality and sensitive data.
• Challenges and Solutions:
Overcoming Resistance - Identify and proactively address resistance to open communication. Build trust and mitigate skepticism through exemplary leadership. Demonstrate the pivotal role of leadership in setting the desired example. Language and Cultural Barriers - Navigate communication challenges within diverse workplaces. Implement strategies for addressing language and cultural differences. Champion diversity as a foundational strength. Measuring the Impact - Identify key performance indicators (KPIs) to gauge communication effectiveness. Gather and methodically analyze employee feedback. Adapt communication strategies based on empirically derived results.
• The Way Forward:
Sustaining a Culture of Effective Communication - Recognize the central role of leadership in nurturing and preserving a culture of effective communication. Implement ongoing training and development programs to perpetuate communication practices. Emphasize the significance of mentorship and coaching in fostering communication. Case Studies - Present real-world examples of companies that have prospered by prioritizing effective communication. Extract valuable lessons from these experiences. Offer strategies for the successful implementation of effective communication practices. In a world where human capital serves as the driving force behind success, open and effective communication stands paramount. Organizations that prioritize transparent, cross-functional, and inclusive communication across all organizational levels will not only unlock the full potential of their human capital but will also distinguish themselves in an increasingly competitive marketplace.

Embracing Success: The Crucial Role of Diversity, Equity, and Inclusion (DE&I) in the Workplace
By Stephanie MotleyAs we navigate an increasingly complex business ecosystem, the imperatives of Diversity, Equity, and Inclusion (DE&I) emerge not merely as social catchphrases but as foundational elements for long-term success. A commitment to DE&I is not just about corporate responsibility; it's a strategic necessity for fostering innovation, fueling growth, and ensuring a resilient, high-performing workforce.
Diversity: The Catalyst for Innovation
Imagine a workplace where everyone thinks alike, shares the same background, and approaches challenges from the same perspective. It's easy to see how innovation could stagnate in such an environment. Diversity brings together individuals with unique experiences, perspectives, and problem-solving approaches. This diversity of thought is a powerful catalyst for innovation, leading to more creative solutions, novel ideas, and breakthrough products.
By fostering a diverse workforce that includes individuals from different ethnicities, genders, ages, backgrounds, and abilities, organizations can tap into a wealth of insights that can help them stay competitive in an ever-changing market.
Equity: The Foundation of Fairness
Equity in the workplace means ensuring that all employees have access to the same opportunities, resources, and rewards, regardless of their background or identity. It acknowledges that different individuals may start from different positions and need varying levels of support to thrive. An equitable workplace recognizes systemic disparities that have historically hindered certain groups and takes active steps to address these imbalances.

Organizations that prioritize equity demonstrate a commitment to fair treatment and an understanding that each employee's success contributes to the overall success of the company. This not only boosts morale and job satisfaction but also cultivates an environment of trust and collaboration.
Inclusion: The Heart of Engagement
Diversity and equity are only part of the equation. Inclusion is what ties everything together. An inclusive workplace goes beyond simply having a diverse workforce; it's about creating an environment where every employee feels valued, heard, and empowered to contribute their best.
When employees feel included, they're more likely to engage actively, share their ideas, and collaborate effectively. Inclusive environments foster open communication and a sense of belonging, which are essential for retaining top talent and nurturing a positive company culture.
Benefits of DE&I in the Workplace
The advantages of prioritizing DE&I in the workplace extend far beyond warm and fuzzy feelings. Numerous studies have shown that diverse teams outperform homogeneous ones. Companies that embrace DE&I are more likely to:
• Enhance Innovation:
Diverse teams bring a wider range of perspectives, leading to more innovative ideas and solutions.
• Improve Decision-Making:
Diverse groups consider a broader range of viewpoints, leading to well-rounded decisions.
• Increase Employee Satisfaction: When employees feel valued and included, their job satisfaction and commitment Organizations known for their commitment to DE&I are more attractive to diverse job

• Boost Performance:
Diverse and inclusive environments can lead to higher employee engagement and better performance.
Creating a DE&I Culture
Cultivating a DE&I culture requires more than just drafting policies—it's about embedding these values into the fabric of the organization. Some steps to consider include:
• Leadership Commitment:
DE&I initiatives must be championed from the top down, with leaders setting an example.
• Education and Training: Provide regular training to help employees recognize unconscious biases and promote inclusivity.
• Diverse Hiring: Implement inclusive recruitment practices to attract candidates from various backgrounds.
• Employee Resource Groups: Establish groups that offer support and networking opportunities for underrepresented employees.
• Regular Assessment: Continuously assess and refine DE&I initiatives to ensure they're effective and aligned with organizational goals.
Diversity, Equity, and Inclusion are not just lofty ideals—they're integral to building a workplace that thrives, adapts, and succeeds in a diverse and rapidly changing world. By recognizing the unique strengths that each individual brings, fostering a sense of fairness, and promoting a culture of inclusion, organizations can unlock the full potential of their workforce and create a brighter future for all.


Building Long-Lasting Relationships with Hiring Managers: A Comprehensive Guide
By Stephanie MotleyIn the rapidly evolving realm of talent acquisition, recruitment stands as a dynamic and multifaceted discipline that plays an invaluable role in shaping an organization’s future. At the cornerstone of this complex process is the intricate relationship between hiring managers and recruiters. Success in this realm is not just about matching resumes with job descriptions but hinges on the symbiotic collaboration and partnership between these two pivotal roles. This article aims to dissect the unique challenges of this partnership and provide actionable strategies for recruiters aiming to build a robust, long-lasting relationship with hiring managers.
The Imperative of Effective Communication
In an age where the recruitment landscape is continuously evolving, the importance of clear, effective communication cannot be overstated. Communication serves as the backbone of any successful collaboration, and the hiring manager-recruiter relationship is no exception. Navigating the intricacies of job requirements, candidate profiling, and recruitment timelines calls for a language that is not just clear and concise but also free from industry-specific jargon that might cloud understanding.
Emotional Intelligence: The Keystone for Mutual Trust
Beyond the hard skills and tactical elements of recruitment, emotional intelligence emerges as an unsung hero in building long-lasting partnerships. Emotional intelligence transcends the mechanical aspects of communication and delves into the emotional undercurrents, unspoken cues, and subtle nuances that often dictate the tone of interactions. A recruiter adept in emotional intelligence can more effectively read between the lines, offering insights and solutions that may not be immediately apparent but are critical for decision-making.
The
Consultative Approach:
A Paradigm Shift
The role of the recruiter has undergone a significant paradigm shift in recent years. Gone are the days when recruiters simply served as liaisons between the candidate and the hiring manager. Today, a more consultative approach is gaining traction, requiring a deeper level of engagement and partnership. This collaborative model entails active participation in strategic discussions, offering invaluable insights into talent market dynamics, providing counsel on candidate sourcing strategies, and occasionally challenging the hiring manager's assumptions when needed.
The Necessity of Feedback Loops
Feedback loops serve as invaluable instruments in fine-tuning the recruitment process. In this iterative cycle, both the recruiter and the hiring manager offer constructive criticism and insights that can significantly impact the partnership's effectiveness and efficiency. Regular, structured feedback sessions can help adapt strategies to the ever-changing demands of the talent market, thus making the partnership more agile and responsive.
Kayleigh and John
To provide a tangible illustration, consider the scenario involving Kayleigh, an experienced tech recruiter, and John, a passionate hiring manager searching for a new CTO. Initially, John was insistent that hands-on technical proficiency should be the determining factor in the qualification process. However, Kayleigh sensed that this viewpoint might be too narrow to meet the company's long-term objectives.
By engaging John in a consultative dialogue that explored the organization’s broader goals, Kayleigh managed to unearth additional criteria that were essential for the role. Together, they agreed on a more holistic profile of a CTO—one that combined hands-on technical skills with the strategic acumen necessary for steering a team towards innovation and aligning their efforts with the company’s overarching growth strategies.
To validate their revised perspective, Kayleigh initiated a robust hiring process that incorporated scenario-based interviews and practical challenges aimed at evaluating a candidate’s aptitude for innovation. The end result was the hiring of a CTO who not only met the technical criteria but also brought a transformative approach that aligned seamlessly with the company’s long-term objectives.
By adopting these multi-faceted strategies—from impeccable communication and emotional intelligence to a consultative approach and regular feedback loops—recruiters can forge durable, productive partnerships with hiring managers. This not only optimizes the hiring process but also sets the stage for organizational success in this highly competitive, ever-changing landscape.
The Path Forward
Building long-lasting relationships between hiring managers and recruiters isn't merely a 'nice-to-have'; it's a critical business imperative in today’s fast-paced, ever-evolving talent landscape. As we’ve seen, the foundational elements that underpin such relationships range from effective communication and emotional intelligence to adopting a consultative approach and the establishment of constructive feedback loops. But remember, theories and guidelines serve little purpose unless put into action.
Closing Thoughts
If you're a recruiter looking to elevate your partnerships with hiring managers, now is the time to assess your approach. Start by scheduling a strategic meeting to discuss broader organizational goals, market insights, and, most importantly, to set mutually agreeable expectations. Remember, the goal isn't just to fill a role but to make a strategic hire that serves the organization's long-term objectives.
For hiring managers, consider this as an invitation to actively engage with your recruiters. They are not just a tool to find candidates; they are strategic partners who can provide a wealth of insights to make your recruitment process more effective and aligned with broader business goals.
Let's not view recruitment as a transaction but as a strategic partnership that can significantly impact an organization’s path forward. Engage, communicate, consult, and continually adapt. The road to recruitment success is a two-way street, requiring effort and understanding from both hiring managers and recruiters. Start the conversation today.

Building a High Peforming Recruiting Team - Strategies for Success
By Brian SnodgrassHigh-performing teams can be found in various settings, including business organizations, sports teams, and academic institutions. They are known for their ability to consistently deliver exceptional results and are a valuable asset to any organization.
To thrive in today's competitive job market, companies need high-performing recruiting teams that can attract, engage, and retain top talent. In this post, we will explore the key elements that contribute to the success of recruiting teams and provide actionable strategies to build and maintain high-performing recruitment units.
Leadership and Vision
High-performing recruiting teams start with strong leadership and a clear vision. Leaders in recruiting must set the tone for the team, establish goals, and provide a roadmap for success. They should inspire and empower team members to excel in their roles, fostering a culture of innovation and continuous improvement.
Communication
Open and effective communication is the lifeblood of successful recruiting teams. Recruiters must maintain transparent lines of communication with hiring managers, candidates, and team members with regular meetings and updates ensure everyone is on the same page and aligned with the recruitment goals.
Technology
Investing in the right technology is essential for high-performing recruiting teams. A good applicant tracking systems combined with AI-powered tools and data analytics platforms help to streamline processes, improve candidate experience, and provide valuable insights for decision-making. These technologies enable recruiters to focus on sourcing top talent and make data-driven hiring decisions.
Collaboration with Hiring Managers
Recruiters and hiring managers should work closely together as partners in the recruitment process. Strong collaboration ensures alignment on job requirements, expectations, and evaluation criteria. Regular feedback loops and communication help avoid misalignment and streamline decision-making.
Diverse Skillsets
High-performing recruiting teams are made up of individuals with diverse skillsets. While some team members may excel in sourcing or talent insights, others may be experts in relationship management or closing top talent. Having a well-rounded team allows for a comprehensive approach to talent acquisition and shared best practice to level up the entire team.
Continuous Training and Development
Recruiting is an ever-evolving field, with new trends, tools, and best practices emerging regularly. High-performing teams prioritize continuous learning and development. This includes training in areas such as interviewing techniques, diversity and inclusion, and staying updated on industry trends.
Data-Driven Decision-Making
Data is a powerful tool in the hands of high-performing recruiting teams. Metrics such as conversion rates, time to fill can and acceptance rates can help guide recruitment strategies. Teams need to leverage data analytics to identify bottlenecks in the hiring process, optimize recruitment marketing, and make informed decisions to improve overall performance.
Candidate Experience
A positive candidate experience can set high-performing teams apart. Recruiters should focus on creating a seamless, respectful, and personalized experience for candidates, regardless of whether they are ultimately hired. A great candidate experience can lead to stronger employer branding and a larger pool of potential candidates for future roles.
Innovation and Adaptability
High-performing recruiting teams are not afraid to embrace innovation and adapt to change. They explore new sourcing channels, assessment methods, and recruitment marketing strategies to stay competitive in a dynamic job market. Being open to change allows the team to continuously improve and promotes best practices.
Measure Success and Adjust
To maintain high performance, recruiting teams should regularly evaluate their efforts and measure success against predefined KPIs. When goals are met or exceeded, celebrate achievements and recognize team members' contributions. If performance falls short, use data-driven insights to identify areas for improvement and adjust strategies accordingly.
Building and maintaining high-performing recruiting teams is essential for organizations seeking to thrive in today's competitive job market. Strong leadership, effective communication, diverse skillsets, and a commitment to continuous improvement are among the key ingredients for success. By embracing these strategies, companies can attract top talent, reduce time-to-hire, and ultimately drive better hires throught the power of exceptional recruiting teams.

Understanding the Importance of Work-Life Balance in a Global Context
By Rachel Vacca“In terms of work-life balance, 94% of service professionals in the U.S. spend over 50 hours working per week, while many of these people work on the weekends. Forty-eight percent of Americans consider themselves to be workaholics, but 72% of people consider work-life balance when job-searching” [1].
In any industry, it is widely acknowledged that managing and leading a team is akin to an art form. Leaders constantly find themselves juggling various responsibilities. Although these aspects are crucial for success, the paramount need to prioritize Work-Life Balance within the entire team cannot be ignored.
The Need for Work-Life Balance
While it may seem straightforward, achieving a healthy work-life balance can present challenges. Nevertheless, addressing these challenges head-on can lead to exceptional team performance and goal attainment. Care must be taken not to let the pursuit of goals, often emphasized in agile environments, overshadow the importance of work-life balance. It should always be a priority, rather than taking a backseat in the team's endeavors.
Roadmap to Success
To pave the path to success, the initial step is to craft a success roadmap that centers around the global workforce landscape. Embracing Diversity and Inclusivity is paramount in understanding and harnessing a modern, diverse global workforce. Engage in open conversations with your team to gain insights into their working hours and encourage them to establish clear expectations for their availability. This crucial information should be documented in your operational guidelines. Creating an inclusive environment that values work-life balance is vital for the well-being of your employees. By fostering an environment of trust and mutual understanding, you empower your team to maintain a healthy balance between work and personal life.
Empowering Your Team
With Global teams navigating time zones and remote work, challenges may arise. Discuss the unique challenges posed by varying time zones and offer practical strategies, such as distributed leadership, to help team members manage their time effectively. It's also time to discuss the benefits of balancing remote work, job-sharing, and other flexible options. Applications that help your team own their calendar, like Clockwise, should be explored. As a leader, stay aware and take action if a colleague is working outside standard hours.
Creating a Sense of Belonging
“190
Billion Dollars Has Been Spent To Address Both the Physical and Psychological Effects of Burnout” [2]
Creating a sense of belonging in a virtual global team is a fundamental aspect of leadership. Emphasize team-building activities to foster strong bonds among colleagues. To ensure inclusion, schedule regular meetings that accommodate everyone's availability and conduct virtual team-building exercises to bridge cultural gaps and strengthen unity.
Regional Support
Demonstrating respect for regional holidays and traditions is crucial. Celebrate regional holidays with the team and allow time off to honor these occasions. Be attentive to individual needs and considerate of various working practices to promote a supportive work environment.
Measuring Success and Celebrating Wins
Always discuss the importance of measuring the impact of work-life balance initiatives. Identify key metrics and qualitative feedback to assess the effectiveness of strategies. Understanding what “good looks like” and having your team send daily reports will help guide them to a fresh outlook on their daily work.
Final Thoughts
In today's fast-paced global landscape, cultivating a harmonious global team with a strong emphasis on work-life balance is not just a luxury; it's a necessity for success. Leaders must recognize that team success is measured not only by project metrics but also by the happiness and fulfillment of each individual within the team. Together, we can pave the way for a brighter future where work and life coexist in harmony.
[1] - [2] Link: https://www.apollotechnical.com/statistics-on-work-life-balance/




03. Talent Trends & Insights





Latin America: A Cost-Effective Destination for Startups Seeking Top Tech Talent
By Pablo FasanellaThe technology industry is growing exponentially worldwide, and Latin America is no exception. The region has seen a significant increase in demand for IT engineers and technology professionals in recent years, leading to a rise in the supply of highly skilled recruiters and IT engineers.
Hiring recruiters and IT engineers in Latin America has several benefits for companies, including:
• Lower labor costs:
Labor costs in Latin America are significantly lower than in other regions of the world, such as Europe or North America. This means that companies can hire highly skilled talent at a lower cost, allowing them to maintain a competitive advantage in the market.
• Access to a large pool of talent:
The Latin American region has a large number of universities and technical training programs that produce a high number of highly skilled IT engineers. Additionally, many of these individuals speak multiple languages, making them a valuable resource for companies looking to expand internationally.
• Flexibility and agility:
Recruiters and IT engineers in Latin America are known for being highly flexible and adaptable. These professionals have the ability to work on a wide variety of projects and situations, making them a valuable resource for companies seeking flexibility and agility in their team.
• Cultural diversity:
Latin America is a highly diverse region, with a wide range of cultures, languages, and ways of thinking. By hiring professionals from different parts of the region, companies can benefit from a wide variety of perspectives and innovative solutions.
• High quality:
Despite lower labor costs, recruiters and IT engineers in Latin America typically have high-quality technical training. Many of these professionals have experience working on international projects and can quickly adapt to different environments and technologies.
In summary, hiring recruiters and IT engineers in Latin America can be an excellent option for companies seeking highly skilled, flexible, and adaptable talent at a lower cost than in other regions of the world. Additionally, the cultural diversity and high quality of professionals in the region can be a great benefit for companies seeking to expand internationally.

Tapping into Global Talent for Your Growing Team: How It Can Address the Challenges of Scarce and Expensive Talent Pools in the US Technology Industry
By Pablo FasanellaThe US technology industry has been experiencing a high demand for software engineers in recent years. As a result, the scarcity of skilled software engineers has led to high salaries and expensive recruitment costs, posing a significant challenge for many companies, from start-ups to established tech giants. Fortunately, global talent can help address this issue by providing access to highly skilled software engineers at a lower cost.
In today's highly interconnected world, advancements in technology have made it much more accessible for businesses to expand globally and reach out to talented individuals across cultural and country borders. The Technology Industry is no exception, in fact, it's an ideal industry to explore implementing a global team. The Latin America (LATAM), Europe, and Asia-Pacific (APAC) regions have become hotspots for skilled Technology professionals.
LATAM, for instance, boasts a wealth of talent in the technology & digital industry. Countries such as Argentina, Brazil, and Mexico have a significant pool of skilled professionals who can provide cost-effective solutions to expanding software development teams.
• Argentina has a highly educated population, strong English proficiency, and an advantageous time zone for collaboration.

• Brazil offers US companies a large pool of bilingual and multilingual talent at a lower cost of living, as well as a favorable time zone for communication and collaboration.
• Mexico has a highly skilled workforce, advantageous time zone, and proficiency in English, with a lower cost of living compared to the US.
In the European region, countries such as Poland, Ukraine, and Croatia have become major players in the Technology space, specializing in areas such as software development, cybersecurity, and machine learning.
The APAC region is also another hotspot for skilled professionals. Countries such as India, China, and the Philippines are known for their expertise in the industry. India is a major player in the software development industry, with companies such as Infosys and Tata Consultancy Services offering top-notch IT services. China dominates the hardware industry, while the Philippines has a robust industry, with a focus on areas such as software development and business process outsourcing.
Global talent can offer top-notch technology services at highly competitive rates, enabling companies to expand their reach and improve their services. Legacy beliefs around language fluency, time zone issues, and preconceived notions around the quality and caliber of technical talent can hinder the implementation of a globally distributed team. However, with a great general knowledge of cultural norms, recruiting market intelligence, and a sound recruiting strategy, these barriers can be overcome.

RocketPower’s core service offerings include Global Distributed Engineering, which offers working in LATAM, APAC, and Europe, making them well-equipped to provide companies
Tapping into global talent can provide a solution to the high demand for skilled software



Global Talent: Ready to Embrace Contract Workers Worldwide?
By Guy Max NdryIn the ever-evolving landscape of global business, the workforce paradigm has shifted. Companies are increasingly turning to contract workers to meet their dynamic needs.
LinkedIn’s "Future of Recruiting" report highlights this trend: listings for contract jobs jumped 26% from May to November 2022 compared to the same period in 2021. This strategic approach offers numerous advantages, making the use of contract workers a compelling choice for organizations navigating the challenges of a global marketplace. Here are ten reasons to consider hiring contract workers globally:
Flexibility and Scalability
Contract workers offer a level of flexibility that traditional employment models often cannot match. When projects require a workforce surge, contract workers can be engaged for specific durations, ensuring the right talent is available precisely when needed. This scalability is invaluable in industries with varying project timelines, allowing for efficient resource allocation. In recent months, leading the recruiting efforts for our Global Distributed Talent (GDT) team, we have placed contract workers for large organizations across various continents, meeting our clients' needs for the time and locations required.
Access to Specialized Skills
Global talent pools abound with specialized skills and expertise. Hiring contract workers from around the world allows organizations to tap into a diverse range of capabilities, possibly unavailable in local markets. This access can be a game-changer for projects requiring niche expertise or a fresh perspective. Feedback indicates the LATAM region, with countries like Colombia, Argentina, and Brazil, has been highly beneficial for our largest clients, offering talented individuals at competitive rates.
Cost Efficiency
Contract workers often come with a more predictable cost structure. Companies can negotiate fixed rates or project-based fees, avoiding long-term salaries and benefits. This approach allows better budget control, optimizing costs without compromising talent. Our Global Distributed Talent team at RocketPower manages all aspects of recruiting, onboarding, and payroll, leaving clients responsible only for project management and payments.
Global Market Insight and Cultural Diversity
Contract workers from different regions provide invaluable insights into local markets. This firsthand knowledge is crucial for informed business decisions, whether expanding internationally or understanding diverse consumer behaviors. A globally distributed workforce also brings cultural diversity, fostering innovation and creativity. Different perspectives and approaches lead to comprehensive problem-solving and product development. RocketPower's global presence and experience offer critical insights about the best approaches and locations for our clients.
Agility and Rapid Onboarding
Contract workers can be onboarded quicker than full-time employees, allowing organizations to respond swiftly to market changes or project requirements. Quick access to skilled individuals offers a competitive advantage, especially in fast-paced industries. Our dedicated HR team within the Global Distributed Talent team at RocketPower has streamlined the onboarding process for a smooth transition of contract workers globally.
Reduced Administrative Burden
Hiring contract workers reduces the administrative burden on HR and other departments. They typically handle their own taxes, insurance, and benefits, allowing organizations to focus on core business functions and efficiently allocate resources.
Risk Mitigation
The dynamic nature of global markets entails uncertainties. Using contract workers offers
risk mitigation, especially where long-term commitments are infeasible. This flexibility lets organizations adapt to changing circumstances without extended employment contracts, facilitating easy market entry or consolidation.
Strategic Focus on Core Competencies
Hiring contract workers for specific roles allows organizations to focus on their core competencies. Outsourcing tasks to external professionals or securing industry experts temporarily enhances overall competencies and efficiency. This approach provides access to a wealth of knowledge and experience, fostering transformational changes.
Conclusion
The global marketplace offers abundant opportunities for organizations embracing the advantages of hiring contract workers. From flexibility and cost efficiency to global market insights and strategic focus, the benefits are significant. As the world evolves, leveraging global talent through contract workers is a key success driver for forward-thinking businesses. The Global Distributed Talent team at RocketPower aims to simplify leveraging these opportunities with proven methodologies and processes, avoiding common pitfalls.




Why the Right Talent Partner is Critical to
Fostering Your Talent Organization.
By Tommy Jenkins
In today’s hyper-competitive business landscape, attracting and retaining top talent is critical for organizations looking to drive growth and stay ahead of the curve. This is where a Talent Partner comes into play. The right Partner works with you to collaboratively develop, implement and execute strategies that drive talent acquisition and management. In this blog, we’ll discuss the importance of a Talent Partner in helping organizations achieve Talent Maturity through different stages.
To understand the importance of selecting the right Talent Partner, it’s important to first understand what Talent Maturity is. Talent Maturity is a measure of the sophistication and effectiveness of an organization's talent management practices. Talent management practices include sourcing, acquiring, retaining, and developing talent. Talent Maturity has five levels ranging from Ad Hoc to Leading, and organizations may strive to achieve Level 5. However, achieving this level of maturity requires a strategic approach and a deep understanding of TA practices and tools.
This is where the right TA Partner can add significant value.
At RocketPower we work with an organization to develop and execute a comprehensive talent management strategy that aligns with the company's overall business objectives. We can also help organizations understand the current state of their talent management practices and identify opportunities for improvement.

While working alongside our clients’ internal teams to deliver top talent, we are able to bring Talent Leadership insights into their own organization in a number of ways. Examples include:
• Conducting a Talent Maturity assessment:
We can assess the current Talent Maturity level of the internal talent team and identify the gaps that need to be filled to move to the next level.
• Providing training and development opportunities:
We can provide training and development opportunities for the internal talent team to help them acquire the skills and knowledge they need to move to the next level of Talent Maturity.
• Offering best practices:
We provide best practices and insights from our experience in working with some of the best internal teams so as to help any of our client partners improve their processes and procedures.
• Co-creating strategies:
We will work with the internal talent team to co-create talent strategies that align with their business goals, and help them move to the next level of Talent Maturity through delivery and execution.
• Measuring progress:
We will help the internal talent team measure their progress against the Talent Maturity model, track the impact of their efforts, and adjust their strategies accordingly.
By providing this insight, a Talent Partner can help an internal talent team develop their own team through the Talent Maturity model and achieve their business objectives. The right Talent Partner can play a critical role in helping organizations achieve Talent Maturity through different stages of maturity. They can also help organizations understand and optimize their talent management practices, develop and execute a comprehensive talent management strategy, and build a culture that attracts, develops, and retains top talent. By partnering with business leaders, Talent Partners ultimately drive growth and ensure the long-term success of an organization.

Managing Recruitment Expectations: How to effectively work with your client as an RPO
By Guy Max NdryEver Been Asked These Questions?
"Will you be able to send me 10 candidates every week for each of the reqs you have? "
"I know that our salary offer is a bit on the low end but can we target candidates with more experience and preferably from one of our direct competitors? "
"if I give you this role with you today, will you be able to share 3 to 5 qualified and interested candidates with me this week?"
If you have ever come across any of these questions or others along the same lines, you have fully earned your badge of RPO Recruiter/Sourcer.
Recruitment is a critical process for any organization, as it directly impacts the company's growth and success. However, managing recruitment expectations can often be challenging, regardless of whether you are directly supporting business leaders and/or internal client recruiters as an RPO sourcer. In this article, we will explore the best ways to effectively manage recruitment expectations to ensure a successful and streamlined hiring process.
Establish Clear and Realistic Goals
The first step in managing recruitment expectations is to establish clear and realistic goals based on the nature of the search. Good pre-intake and intake calls tend to prepare the ground for a productive relationship between the client, their talent acquisition team and the RPO team that supports them.
Business leaders, their own TA team and RPO team members must align on the hiring needs, timelines and desired outcomes. By setting specific and achievable objectives, all parties can work towards a common vision and avoid any misunderstandings or
to these changing needs. Whether you need to scale up your recruitment efforts to handle a sudden surge in hiring or downsize during slower periods, an RPO partner can quickly adjust their resources and processes to align with your requirements. In one of the projects I have led recently, we quickly adjusted the size of our global sourcing team across the Americas, EMEA and APAC regions for a cyber-security company, optimizing the use of their budget and allowing their recruitment function to remain agile and responsive to the ever-changing talent landscape.
Access to Specialized Expertise
Recruitment is a specialized field that requires expertise in sourcing, screening, and selecting the right candidates. RPO providers have dedicated recruitment professionals who possess in-depth knowledge of industry trends, best practices, and the latest recruitment technologies. By partnering with an RPO provider, organizations gain access to this specialized expertise without having to invest in extensive training or building an internal recruitment team from scratch. This know-how can significantly enhance the quality of hires, reducing time-to-fill positions. The key question talent acquisition stakeholders have to answer is how much time and resources they need to spend to be as productive and efficient as an RPO organization. The answer is too much, especially when you know the proven and cost-effective RPO solutions that already exist.
Improved Quality of Hires
Finding top talent isn't just about filling positions; it's about finding the right candidates who align with your organization's culture, values, and long-term goals. RPO providers focus on understanding your unique talent requirements and developing targeted recruitment strategies to attract and engage high-quality candidates. They employ advanced assessment techniques and tools to evaluate candidates' skills, competencies, and cultural fit. With their expertise, RPO providers can improve the overall quality of hires, resulting in higher employee productivity, lower turnover rates, and better organizational performance. According to a survey by the Recruitment Process Outsourcing Association, 96% of organizations that use RPO services are satisfied with the results, highlighting its effectiveness.
Enhanced Candidate Experience
A positive candidate experience is vital for attracting and retaining top talent. RPO providers understand this and prioritize creating a seamless and engaging recruitment journey for candidates. They leverage technology platforms, such as applicant tracking
systems and candidate relationship management systems, to streamline the application process, provide timely feedback, and ensure effective communication. This enhances the candidate experience, improves employer branding, and increases the likelihood of attracting high-caliber candidates who may become stellar performers for the organization. At RocketPower, we pride ourselves on being true candidate advocates from the moment we engage with them all the way to the onboarding point, ensuring that all their doubts, concerns, needs, and questions are fully addressed.
Time Savings
Recruitment can be time-consuming, especially when managing multiple job openings simultaneously. RPO providers specialize in efficient recruitment practices, leveraging their expertise and tools to streamline the entire hiring process. They handle candidate sourcing, screening, interview scheduling, and offer management, freeing up internal HR and hiring teams to focus on core business activities. By reducing the time spent on administrative tasks, organizations can expedite the recruitment process, reduce time-to-fill positions, and gain a competitive edge in securing top talent. According to the Everest group, RPO can reduce time-to-fill positions by up to 40%, enabling organizations to quickly secure top talent and maintain business continuity.
Compliance, Diversity and Risk Management
Employment laws and regulations are continuously evolving, making compliance a complex task for organizations. RPO providers stay up-to-date with legal requirements and have expertise in navigating compliance and social issues related to recruitment, such as equal employment opportunity regulations and opportunities as well as background checks. They ensure that your recruitment processes align with legal and industry standards, thereby reducing the risk of non-compliance and potential legal or business consequences. Partnering with an RPO provider can give you peace of mind knowing that your recruitment practices are in line with legal obligations and social expectations.
Final Thoughts

Recruitment Process Outsourcing (RPO) is a transformational tool for any organization's hiring practices. From cost savings and scalability to specialized expertise and improved candidate experiences, RPO provides a strategic approach to talent acquisition. By partnering with an RPO provider, organizations can optimize their recruitment processes, attract high-quality candidates, reduce time-to-fill positions, and gain a competitive edge in today's talent-driven market. As a result, embracing RPO can be a game-changer in building a robust and effective recruitment function.




03. Reflections & Gratitude




Candidate withdrew - timing
By Rodrigo GaticaThe timing component in recruiting is crucial and learning how to navigate it can prevent organizations from negatively impacting the experience of hiring teams and candidates alike.
Timing is relevant because it proves recruiters work with people. We're people working among ourselves.
And managing timing doesn't only mean reaching out to candidates that are coincidentally wrapping up a contract or that were disappointed by how their employer handled the last reduction in force.
Let’s start with a short story on candidate-based timing:
The part-time opportunity the recruiter offered Jami had every ingredient of a meaningful move: good pay, only a few billed hours a week, and a cool company wanting to convert her to full-time in the short term.
The process was relatively enjoyable and, despite some inconveniences and unanswered assumptions, all parties were initially in agreement.
But the weekend before deciding on the offer, Jami ran into an old acquaintance from back home at a pub, and they nostalgically started catching up.
One detail of the acquaintance's tale resonated with her and she was suddenly sent on an enquiring, introspective journey. Later that weekend, and upon some more reflection, Jami concluded that taking on more hours and a side hustle wasn't what she really wanted.
So now the client wants to ramp her up quickly to have those hot deliverables ready in time, but the truth is Jami wants to spend more time with her nieces, and maybe finally visit Prague.
"Sorry, but I'd like to respectfully withdraw my application at this time, for personal reasons". Happy Monday.
The recruiter then marked Jami as "Candidate withdrew - timing" in their system and moved on, with understandable frustration.
This outcome is painful from different angles
• The company’s business side is alarmed. Deliverables won’t be ready in time unless priorities are shifted around, and the coming update to shareholders probably won’t sound as convincing. Someone might work overtime this month
• The hiring team is annoyed and their trust in Recruiting tanked. “How can they let this happen? I didn’t even want to flex on the location requirement in the first place”. A hardened relationship at this time can only hinder success
• The recruiter, who probably got the worst part, feels defeated and needs to start over. And this time under tightened circumstances, as they probably feel the heat by now.
Jami perhaps moved on the quickest of all, and we’re happy for her.
So what can we do as recruiters to prevent these things from happening? We can't, really. We work among people and people normally have things going on. It would be impossible for anyone besides those in Jami's circle to remotely anticipate a scenario like this one.
But this story is unsettling… is there anything companies can do to be prepared? Actually, there is.
When skilled recruiters take on searches, they manage to reduce timing complications to a minimum. They achieve this mainly by:
• 1. Implementing a comprehensive sourcing strategy, from scratch.
Consulting recruiters run thorough market research and team up with hiring teams way before thinking about interviewing. They are happy when an intake program outlines tactics to iterate on.
1. Implementing a comprehensive sourcing strategy, from scratch.
Consulting recruiters run thorough market research and team up with hiring teams way before thinking about interviewing. They are happy when an intake program outlines tactics to iterate on.
Some of these include:
• Curating challenges being tackled by the hiring team
◦ The closer they collaborate, the juicier the content gets
• Raising aspects of the client’s brand as enticing
◦ Spoiler alert: they won’t be LinkedIn polls about ping pong tables and fruit
• Combining channels, personalized messages, and timed touchpoints
◦ Opened, replied and pass-through rates are scrutinized and discussed weekly
Top-tier recruiters not only attract those disgruntled or in between jobs, but also all those that were inadvertently thinking about something new. By the way, each of the bullets above calls for a blog post of its own, but for the sake of focus, let’s leave them as such.

Trust Me
By Greg AshmoreIn today's recruitment market, where talent is the currency and relationships are the exchange, the importance of trust cannot be overstated. Trust is the invisible thread that weaves through every interaction, and nowhere is it more critical than in client communication during the recruitment process.
At its core, trust is the foundation upon which all successful relationships are built. In recruitment, this foundation begins with transparency. Open and honest communication is the basis of trust, allowing all parties involved to make informed decisions. When recruiters and clients operate with transparency, it creates an environment where expectations are clear, and surprises are minimized. This transparency extends beyond the rosy aspects of a job description; it includes candid discussions about potential challenges, company culture, and any other factors that may influence a candidate's decision to accept an offer.
Imagine a scenario where a recruiter withholds crucial information about a company's work culture or challenges it is facing. The candidate, unaware of these aspects, may accept an offer only to find themselves in an unsuitable environment. This breakdown in trust not only impacts the candidate but reflects poorly on the recruiter and the client. Transparency, therefore, serves as the cornerstone of a trustworthy relationship.
Client Expectations vs Reality
Recruitment is not a one-size-fits-all process. Each client comes with unique expectations, company cultures, and requirements. It is the recruiter's responsibility to bridge the gap between client expectations and the reality of the job market. This is where trust becomes the guiding light.
Recruiters must establish a clear understanding of the client's needs, not just in terms of skills and qualifications but also with regard to the intangibles — company values, team dynamics, and future goals. By delving into the nuances of the client's vision, recruiters can tailor their approach to sourcing candidates who not only meet the technical require-
ments but also align with the client's cultural fabric. Once this understanding is established, the recruiter's ability to communicate this vision to potential candidates becomes paramount. Trust is built not only by accurately representing the client's expectations but also by managing those expectations realistically. Setting the stage for open and honest conversations about what a role entails, its challenges, and the growth opportunities it presents fosters an environment of trust among all stakeholders.
Building Bridges
The recruitment process is a two-way street, and candidates are as crucial to the equation as clients. Trust must be a tripartite understanding — between the recruiter, client, and candidate. When candidates feel they can trust the information provided by the recruiter about a job opportunity, they are more likely to invest time and effort in the recruitment process.
Imagine this scenario; A candidate who receives conflicting information about a job from a recruiter and the potential employer. This not only creates confusion but erodes the candidate's trust in both parties. The ripple effect of such breakdowns in trust can tarnish a company's reputation, making it challenging to attract talent in the future.
Recruiters must act as ambassadors for their clients, ensuring that the client's brand and values are accurately represented to potential candidates. When candidates trust that the information provided by recruiters is reliable and transparent, they are more likely to view the opportunity as credible and the recruitment process as fair.
The Ever Changing Market.
Recruitment is not always smooth sailing, especially the last 12 months! Challenges, whether they be unexpected market shifts, candidate dropouts, or evolving client needs, are inevitable. It is during these challenging times that the strength of the trust built between recruiters and clients is really tested.
In times of adversity, trust serves as a stabilizing force. Clients who trust their recruiters are more likely to weather uncertainties with patience and understanding. Similarly, recruiters who trust their clients will openly communicate challenges and work collaboratively to find solutions.
Consider a situation where a client suddenly changes the requirements for a role mid-re-
cruitment. A trusted relationship allows for candid conversations about the impact of these changes, potential consequences, and alternative solutions. Without trust, such changes could lead to frustration, misunderstandings, and, ultimately, a breakdown in the client / recruiter relationship.
Trust and Long-Term Success
Building and maintaining trust in client communication during the recruitment process is not just about the immediate placement of a candidate. It's about fostering long-term partnerships that benefit all parties involved. Trust begets loyalty, and loyal clients are more likely to return to recruiters for future hiring needs.
The ripple effect of trust extends beyond the immediate client-recruiter relationship. Satisfied clients are more likely to share positive experiences with their networks, enhancing the recruiter's reputation and attracting more clients and candidates. In a field where referrals and word-of-mouth are powerful currencies, the value of trust cannot be overstated.
Trust is your secret weapon.
In the dynamic world of recruitment, where connections are currency and relationships reign supreme, trust is the invisible force that powers success. From transparent communication to managing expectations and navigating challenges, trust is the guiding light that transforms a transactional client-recruiter relationship into a strategic partnership.
At RocketPower we prioritize trust in our client communication to not only facilitate successful placements but also contribute to the growth and success of our clients. In an industry built on people and relationships, trust is the currency that opens doors, builds bridges, and ensures long-term success for both recruiters and their clients.


25 Things I’m Grateful For — RocketPower & Recruiting Edition!
By Justine CarionAs we approach the start of the New Year, I want to reflect on 2023. It’s been a tumultuous 12 months but there is a lot I’m grateful for. Here are just a few (in no
I love the people I work with and the culture at RocketPower. We don’t take ourselves too seriously and have built an incredible culture.
2. Having a supportive manager who not only cares about my professional growth and development but also my well-being and interests outside of work.
3. Working with team members from all over the world
This year, I’ve had the privilege of managing recruiters in Argentina, Brazil, Japan, Nicaragua, Panama, and Venezuela! It’s allowed me to broaden my worldview and get a
4. Exposure to industries new to me
The majority of my experience has been in tech, so getting the chance to work with clients in the education, semiconductor manufacturing, pet, and gaming spaces has been
5. Exploring markets new to me
I’ve had the opportunity to work with US-based companies hiring in Brazil, Israel, Japan, and Mexico. It’s been interesting and oftentimes surprising to learn about the nuances of each market. (For example, employees in Mexico are paid for 13 months of work in one year, LinkedIn isn’t commonly used to find employment in Japan.)
6. Flexibility
I’m moving from New York back to California in the New Year, and fortunately there are no issues given RocketPower’s flexible work environment.
7. Working from home
Nothing beats taking a call in my sweatpants and RocketPower-branded t-shirt in the comfort of my own home with my cat on my lap!
8. Collaborative hiring partners
There are so many wonderful hiring managers I’ve gotten to work with this year. Their openness and eagerness to partner have allowed me and my team to create and influence hiring processes and decisions.
9. Access to labor market intelligence
Leveraging TalentNeuron reports has helped me get up to speed on salary ranges, total addressable markets, and geographies where talent is most concentrated for every role my team is working on. It’s been particularly helpful for the non-technical roles I’ve had less exposure to.
10. Trello
This is not sponsored, and I must admit that I only use the free version, but I LOVE utilizing Trello boards for candidate tracking. Seeing visually where candidates are in the process has been a huge help for me in setting goals for my team and expectations with our clients.
11. Slack
When Slack is down, it feels like my life is on pause (just kidding, sort of). I love how easy it is to get ahold of my coworkers. I can’t imagine life without Slack (again, not sponsored).
12. Slack Huddles
Sometimes I’m not camera-ready so I very much appreciate that audio-only is the default/norm for Huddles.
13. New features on Google Meet
I love the new Google Meet feature that allows you to bring your call to whatever doc, sheet, or slide deck you’re working on. I feel like I’m bringing my team with me, and it makes me feel more present while I’m taking notes.
14. Accessing emails with Gem
Being able to find pretty much anyone’s contact info using the Gem Chrome extension makes me feel like I have special powers.
15. LinkedIn Recruiter
This is a given, but I always find myself consulting LinkedIn Recruiter when trying to understand the total addressable market for a role.
16. Google Workspace
Having to use Microsoft Teams heavily this year has made me realize how seamless Google makes things! #sorrynotsorry
17. Captions
I’ve found myself sometimes using captions on Google Meet calls. It’s been a great way for me to catch any details from a conversion I may have otherwise missed. Don’t shy away from trying it!
18. Resilient team members
Two recruiters on one of my projects conducted 132 recruiter phone screens to make ONE iOS Engineer hire in Brazil.
19. Flexing my HR muscle
Researching and putting together salary range recommendations for a client’s roles put me in touch with my HR roots (I started my career as an HR Manager).
20. Variety
This is one of the reasons I left an in-house role to go back to the RPO/recruiting consultancy world. I love change and working on a variety of projects at a time. It gives me a greater view of the market and challenges me. This year, I’ve worked across almost all of RocketPower’s business lines — Strategic Search, Recruiting on Demand, RPO, and Direct Hire.

21. Autonomy
I feel empowered and trusted to make important decisions internally and with my projects. I appreciate being able to work independently but also having team members I can count on.
22. Creativity


I got to work closely with our in-house designer on the look of our one-pagers and case studies.
23. Working with a non-profit
One of my current projects involves building the foundational teams for STEM centers for underprivileged youth. I love working with a client that has such a powerful mission.
24. Working with talented recruiters
I have learned so much from the recruiters and sourcers on my projects and it’s made me a better recruiter and manager.
25. RocketPower
It’s been a tough year for the recruiting world, and RocketPower was not immune to the ups and downs of the market. I’m grateful to still be a part of the team!
I had a lot of fun putting this list together, and I appreciate you taking the time to read it. I’m wishing you and your loved ones a wonderful close to the year and a great start to 2024.
