RocketPower Sales Overview 2024

Sales Overview 2024

Business Overview

The RocketPower service offering is tailored to the specific needs of small and growing companies.

These companies tend to seek a partner that can potentially provide a Total Talent Management solution for their growing businesses.

RocketPower has 3 core services to offer our clients:

RPO, Strategic services that include Recruitment on Demand, Strategic Search for Executive placements and our GDT or Global Distributed Talent offering tailored to helping companies find, hire and payroll contingent staff.

The majority of our work is with small VC-backed start-ups however we have expanded to meet the needs of larger firms and their quest to hire technical talent that traditionally sought equity-backed roles.

The RocketPower team prides itself on having a global footprint able to support clients no matter their location.

Recruitment Process Outsourcing (RPO)

In a Recruitment Process Outsourcing (RPO) engagement, our resources collaborate seamlessly with our client’s talent acquisition team, addressing short-term, long-term, or project-based recruitment needs. Under the guidance of experienced RPO leadership, our team integrates with and embeds to seamlessly utilize our clients’ recruitment processes and systems, ensuring accountability for quality hires through End-to-End Talent hiring or a top-of-funnel Source & Screen solution.

Value Prop:

“Our VP is primarily based around the 4R’s: Ramp, Resourcing, Reporting and Results. These are the 4 key areas that our clients have told us through multiple CSAT surveys that mean the most to them. Namely, the ability to add value quickly, making sure specialized experts of Talent and team are assigned to their accounts, that they have visibility on our work product and this creates results.”

Recruitment on Demand (ROD)

Recruiting on Demand offers a staff augmentation recruitment solution tailored for organizations experiencing peak hiring periods or requiring additional support due to capacity constraints of their internal Recruitment function. Designed to address short-term or long-term hiring needs and project-based recruitment, our RoD team assists in optimizing internal FTE headcount while leveraging outsourced expertise.

RoD is particularly suitable for companies seeking to seamlessly integrate contract recruiters, sourcers, coordinators, and operations consultants into their existing team structure. Our experienced teammates are experts at swiftly aligning with your organization's culture, tools, systems, and processes, while also bringing specialized tools and support from the RocketPower team.

Value Prop:

“Build or augment your existing recruiting function with our most experienced recruiters, sourcers, coordinators, or operations consultants via our embedded model to help you hire quickly and cost-effectively. Our speed and agility, integration, seniority of our Resources, and access to a larger support and suite of tools sets our RoD team apart and makes them some of the best in the industry.”

Strategic Search (SS) & Direct Hire (DH)

RocketPower’s Strategic Search team specializes in collaborating closely with Venture Capitalists and VC-backed startups to optimize their executive search endeavors. Our dedicated teammates are experts at facilitating the recruitment process for Director to C-level positions, offering comprehensive outsourced talent consulting solutions, and fractional leadership support. We are committed to delivering personalized, expert guidance with a warm and client-focused approach, ensuring our partners find the perfect fit for their leadership needs. This team along with the GDT delivery team also support Direct Hire engagements.

Value Prop:

“Partner with our most senior talent consultants to deliver on critical hires for scaling your existing team through embedded recruitment, executive & leadership searches, and any unique situation, or hard-to-fill positions.”

Global Distributed Talent GDT

RocketPower's Global Distributed Talent (GDT) team offers comprehensive recruitment and/or payroll solutions tailored to suit any company's needs. Specializing in Engineering Talent, Academic Professionals, as well as Professional Contractors, we thrive on connecting organizations with top-tier talent, regardless of location. With our expertise and global reach, we streamline the process, ensuring seamless access to the best candidates while providing unparalleled support. Our expert team specializes in assisting growing companies seeking to establish a global team, whether nearshore or offshore. We provide comprehensive support, including global strategy development, recruitment, and/or payroll management for these teams, ensuring seamless operations and sustained growth

Value Prop:

“Augment your team with access to globally based resources that embed seamlessly within your team. Flexible talent pool you can turn on and off with a completely bespoke solution tailored to your company's needs.”

Track Record + Case Studies

Delivering agile and bespoke RPO solutions Globally to small and growing companies since 2016, we emphasize adding value quickly by utilizing the right recruiting resources that understand and convey your firm's mission and key selling points to attract top talent.

Our leaders oversee team performance, allocate priority requisitions strategically, and ensure our team exceeds Key Performance Indicators (KPIs) in your project. We continuously explore and implement cutting-edge AI tools and technologies to accelerate service delivery, enhance quality, and improve cost-effectiveness, exceeding our clients' expectations.

Our Key differentiators

• Being Rated America’s Best Startup Employers 2020, 2021 & 2022

• A Customer Success rating that exceeds 9+ on a 10-point scale measuring Value, Leadership & NPS.

• Proprietary tools to measure overall program performance give you visibility and accountability throughout every stage of the recruitment process.

• Access to a network of over 600+ Global Recruiters to ensure the right resources to fill your positions

• A dedicated Launch and Implementation team to ensure we ramp up our team’s value at speed.

• Access to best-in-class tools and market intelligence to guide our team’s success

• The flexibility to downsize the team with as little as 2 weeks' notice.

Link to Case Studies

Focused Industry Sectors

• VC Backed Startups: AI, Autonomous Vehicles, Cybersecurity, Robotics, FinTech, Life Sciences, Web3, Renewable Energy, Biotech

• Phoenix Orgs: Fortune 2500 looking to innovate through the use of technology

• Traditional or legacy Tech: semi-con, hardware, B2B/B2C Software

Market Perception

Externally:

Somewhat Tarnished Layoffs, Market, Ownership Changes.

Internally:

Who are these guys and what do they do?

Keys to our rebuild:

• Talent Blogs and Promotion

• Networking events

• Hosting round tables

• In-person & online events

• White papers

• Client Spotlights

Our Ideal Target Client

Our solutions are meticulously tailored to meet the needs of small and medium-sized enterprises (SMEs), addressing their unique challenges. We specialize in assisting 1st-generation buyers, guiding them through the seamless integration of our service line into their operations. Many buyers only know recruitment as a contingency service or from their interactions with recruiters which has not been that positive. We focus on quality talent acquisition results and cost savings.

Additionally, we excel in sourcing hard-to-find technical and engineering roles, leveraging strategic approaches and specialized resources to secure top-tier candidates. With SMEs representing the fastest-growing RPO segment, especially in technology hiring, we align our focus with market trends, positioning ourselves as strategic partners for SMEs seeking talent acquisition excellence.

Ideal Target Personas/Buyer:

TA Leadership, C Level Executives, investment stakeholders (VC TPs etc), and procurement.

Our Needs

External Needs:

• Dedicated Sales to focus on Small & Growing Companies

• Lead generation that is both Sector based but also focused on the unique and very different needs of small and growing companies - RP’s ability to provide TTM for these firms - Messages around RPO, Strategic services and GDT

Marketing budget and support to lift our Market Perspective

Internal Needs:

Clear lines on what RocketPower is responsible for vs Kelly from a P&L perspective

Introducing services to Vantage accounts GMs

Introducing RP’s tech recruitment expertise to Kelly RPO and non RPO clients

External / Internal Sales networking/referral program

Ability to MarketPlace our RoD business

Additional GDT Needs: Internal

Internal “Road Show” for both the sales and delivery teams to get to know GDT, the value add it could bring to its internal customers sharing our focus (building global teams, technical roles within existing programs)

Getting the GDT team set up in all Kelly MSP programs as a vendor

Introductory call with all Vantage account General Managers sharing the success of our partnership with Exxon, WTW, Danaher, CIAT and learning more how we can augment their existing programs

Streamlining operations around onboarding, timecard approval and invoicing. There are gaps here and is a very manual process currently both for forecasting, invoicing and timecard approval

Business Units

Recruiting Process Outsourcing (RPO)

RPO - Overview

In a Recruitment Process Outsourcing (RPO), our resources collaborate seamlessly with your talent acquisition team, addressing short-term, long-term, or project-based recruitment needs. Under the guidance of experienced RPO leadership, our team integrates with and embeds within your recruitment process and systems, ensuring accountability for quality hires through End-to-End Talent hiring or a top-of-funnel Source & Screen solution.

Value Prop

Experience the power of our nimble and adaptable Recruitment Process Outsourcing (RPO) solutions, crafted specifically for startups and growing companies across all industries and continents. We lead the charge in sourcing top talent that fuels innovation and drives expansion within your organization. Our seasoned recruitment professionals, guided by their extensive industry expertise, employ a data-driven approach to recruitment, meticulously tracking team activities to ensure efficiency and success in every interaction.

What truly sets us apart is our ability to swiftly tailor solutions to your unique needs. Whether you're ramping up your team, exploring new markets, or enhancing your talent acquisition efforts, our agile and results-oriented RPO solutions are built to grow alongside your business. Join forces with us and witness firsthand the transformative impact of having a dedicated team of RPO experts committed to delivering outstanding results and propelling your organization forward.

2024 Budget and Target

Revenue $3,681,482

COGS $2,356,148

GP $1,356,148

GM 36.0%

Competitive Landscape and Market

• Competitors:

Mid-Tier RPO Companies i.e. Pierpoint, Job Mobz, Search Wizards, PeoplePath, Talentful, Flawless, GBD.

• Market Perception: Somewhat Tarnished Layoffs, Market, Ownership Changes

Keys to our rebuild:

◦ Talent Blogs and Promotion

◦ Networking events

◦ Hosting round tables

◦ In-person & online events

◦ White papers

◦ Client Spotlights

• Ideal Target Client:

Our RPO solutions are meticulously tailored to meet the needs of small and medium-sized enterprises (SMEs), addressing their unique challenges. We specialize in assisting 1st-generation buyers, guiding them through the seamless integration of RPO into their operations, focusing on quality talent acquisition and cost savings.

Additionally, we excel in sourcing hard-to-find technical and engineering roles, leveraging strategic approaches and specialized resources to secure top-tier candidates. With SMEs representing the fastest-growing RPO segment, especially in technology hiring, we align our focus with market trends, positioning ourselves as strategic partners for SMEs seeking talent acquisition excellence.

• Ideal Target Personas/Buyer:

TA Leadership, C Level Executives, investment stakeholders, and procurement.

• Links

Autonomous Vehicles RPO

Case Studies

2024 Strategy

External Client Focus

• Outreach and Engagement Strategy

◦ Focusing on Ideal Buyers and Clients within our target segments

◦ We are consultants.

◦ We action to all our BUs through an active Thought Leadership in Action program.

◦ Develop Blog posts, whitepapers, and case studies to educate potential clients about the benefits of RPO services.

◦ Audit RP’s SEO Strategy.

◦ Social Media Marketing

• Events, Networking and Seminar Strategy: 4-6 Key Events each year

USA: ERE, SourceCon, HR Transform, RecFest, HRO Today, SHRM Annual Conference & Expo, HR Tech Conference.

Internal RP/Kelly Focus

• Kelly/RocketPower Stakeholder Strategy

• Increase the % of Latam support across all RP projects - Uber and Trellix Examples

Needs

• Clear lines on what RocketPower is responsible for vs Kelly from a P&L perspective

• Dedicated Sales to focus on Small & Growing Companies

• Lead generation

• Marketing budget and support

• Introducing services to Vantage accounts GMs

• Introducing RP’s tech recruitment expertise to Kelly RPO and non RPO clients

• External networking/referral program

(RoD & SS)

RoD - Overview

Recruiting on Demand offers a global staff augmentation recruitment solution tailored for organizations experiencing peak hiring periods or in need of additional support due to capacity constraints of their internal Recruitment function. Designed to address short-term or long-term hiring needs, as well as project-based recruitment, our RoD team assists in optimizing internal FTE headcount while leveraging outsourced expertise.

RoD is particularly suitable for companies seeking to seamlessly integrate contract recruiters, sourcers, coordinators, and operations consultants into their existing team structure. Our experienced teammates are experts at swiftly aligning with your organization's culture, tools, systems, and processes, while also bringing specialized tools and support from the RocketPower team.

Value Prop

Build or augment your existing recruiting function with our most experienced recruiters, sourcers, coordinators, or operations consultants via our embedded model to help you hire quickly and cost-effectively. Our speed and agility, integration, seniority of our Resources, and access to a larger support and suite of tools sets our RoD team apart and makes them some of the best in the industry.

2024 Budget and Target (between SS and RoD)

Track Record + Case Studies

Our RoD service offering has been at the core of RocketPower since our inception. Many customers find they don't necessarily need or want a fully managed RPO solution but want access to staff augmentation with a light management layer, as well as access to tools and resources that the RP team brings with the flexibility to turn on and off when needed. We are also able to spin up on any continent!

Case studies

Several including Iodine, FBN, etc.

Focused Industry Sectors

• VC Backed Startups: AI, Autonomous Vehicles, Cybersecurity, Robotics, FinTech, Life Sciences, Web3, Renewable Energy.

• Phoenix Orgs: Traditional fortune 1000 looking to innovate through the use of technology.

• Traditional or legacy Tech: Semi-con, hardware, B2B/B2C Software.

Competitive Landscape and Market

• Competitors:

Talentful, JobMobz/Flawless, PeoplePath, PeopleScout, IQ Talent, boutique agencies doing Recruitment contractors

• Market Perception:

Good market perception, similar to our RPO service offering. Need additional marketing and brand awareness from thought leadership.

• Ideal Target Client:

◦ VC Backed startups that align with our industry sectors

◦ Any organization looking to hire contract recruiting support

◦ KellyOCG: Existing MSP, Vantage accounts, as well as a quick bridge during implementation for larger RPOs

• Ideal Target Personas/Buyer:

TA leadership and Founders.

2024 Strategy

External Client Focus

Goal = Increase market awareness and headcount

• Increase market share by adding 30+ RoD runners by being thought leaders in the space leveraging the work the Strategic Search team is doing with networking with VCs (see that one pager).

• Talent Arc: partner with Kelly to stand up Talent Arc as a marketplace for clients and talent to connect as well as a lead generation engine.

• Increase events and in person networking attendance:

◦ Utilizing the list of events and seminars, define a list and schedule before March 10th.

https://docs.google.com/document/d/1mUov9bvslwUJBbIEplYYLwn8idMGjUAY322kPpwiuoU/edit

◦ Host 1 or 2 events (tbd) with clients to create content.

Internal RP/Kelly Focus

RoD is a very underestimated business unit that can reap several benefits for the greater OCG team. It opens the door for several other opportunities, is easy to manage, quick to start, and can act as a proof point to build a partnership.

Needs

• Clearly define, demonstrate value and gain buy-in from the greater OCG team on how the RoD solution that RP provides can help their existing programs.

◦ Example: SciTech

◦ No project is too small or too short!

• A meeting with the Kelly sales team to learn more about how we can leverage RoD to quickly spin up to support programs immediately. Even at a small scale.

• Fix the way we run new RoD hires through IR vs PPO and onboarding timeline in general.

• Look at ways to position Latam resources into existing US clients to increase client delivery and RP/Kelly margins.

Strategic Search - Overview

RocketPower’s Strategic Search team specializes in collaborating closely with Venture Capitalists and VC-backed startups to optimize their executive search endeavors. Our dedicated teammates are experts at facilitating the recruitment process for Director to C-level positions, offering comprehensive outsourced talent consulting solutions, and fractional leadership support. We are committed to delivering personalized, expert guidance with a warm and client-focused approach, ensuring our partners find the perfect fit for their leadership needs.

Value Prop

Partner with our most senior talent consultants to deliver on critical hires for scaling your existing team through embedded recruitment, executive & leadership searches, and any unique situation, or hard-to-fill positions.”

2024 Budget and Target (between SS and RoD)

Track Record + Case Studies

RocketPower has over 4 years of building executive-level relationships with candidates that are interested in startup and VC-backed leadership opps.

• Current VC Engagements: a16z, EQT Ventures, Advent Int.

Case studies

Kickstarter, eBay, KlickTrack, Iodine, Compstak, Fora

Focused Industry Sectors

Social Media, AI, SaaS, Insurtech, FinTech, HRTech, Web3, AgTech, Cybersecurity, Health Tech, Marketplace Technologies.

Competitive Landscape and Market

• Competitors:

Talentful, TrueSearch, JobMobz/Flawless, Growth by Design, Riviera (any boutique exec search agency)

• Market Perception:

Currently there is a lack of market awareness in the US and EMEA has virtually no presence. This is a big area of opportunity with a strategy addressed below.

• Ideal Target Client:

VC-backed startups:

Companies that align with our industry and sectors.

• Ideal Target Personas/Buyer:

◦ TA Leaders

◦ Founders

◦ Hiring Managers

◦ Talent Partners at VCs.

2024 Strategy

External Client Focus

Goal = Increase market awareness and continue to present as thought leaders in the space.

• Outreach and Engagement Strategy:

◦ Each Principal will take 10 VCs and own a strategic, tailored outreach message to build more market awareness. Very tailored, customized message and story telling through research.

◦ Develop 2 more case studies on AI specifically (ElevenLabs as well as our partnership with VCs)

◦ Continue blog posts and develop and refine a strategy for promotion of placements on Social Media including sharing more details on hires we make with clients > sharing their LinkedIn updates on new roles > tagging client / RP etc.

◦ When we partner with a client (ex. 11Labs) we will add in 3x competitors and directly target those customers to market our case study and success in the space.

• Events, Networking and Seminar Strategy:

◦ Utilizing the list of events and seminars, define a list and schedule before March 10th.

https://docs.google.com/document/d/1mUov9bvslwUJBbIEplYYLwn8idMGjUAY322kPpwiuoU/edit

Internal RP/Kelly Focus

◦ Marketing or lead generation support would be the biggest lift for the Strategic Search team!

Talent (GDT)

GDT - Overview

RocketPower's Global Distributed Talent (GDT) team offers comprehensive recruitment and/or payroll solutions tailored to suit any company's needs. Specializing in Engineering Talent, Academic Professionals, as well as Professional Contractors, we thrive on connecting organizations with top-tier talent, regardless of location. With our expertise and global reach, we streamline the process, ensuring seamless access to the best candidates while providing unparalleled support. Our expert team specializes in assisting growing companies seeking to establish a global team, whether nearshore or offshore. We provide comprehensive support, including global strategy development, recruitment, and/or payroll management for these teams, ensuring seamless operations and sustained growth

Value Prop

Augment your team with access to globally based resources who embed seamlessly within your team. Flexible talent pool you can turn on and off with a completely bespoke solution tailored to your company's needs.

2024 Budget and Target

Track Record + Case Studies

GDT has been operating as a division within RocketPower for over 5 years. Born out of a gap in the marketplace for startups wanting to build nearshore talent pools and teams of Engineers, it has evolved to include delivery of some of Kelly’s largest MSP clients including WTW, Danaher, and Veralto. Our GDT team has also built a strong relationship with KellyEducation and has supported CIAT with several tough to fill roles.

Case studies

ix Layer, Addi, Parade, Gloss Genius, WTW, CIAT

Focused Industry Sectors

Companies looking to expand Globally or leverage lower cost resources in LATAM beyond. The Tech Industry is GDT’s primary target with 40% of employees being outsourced contractors in 2024. StartUps (Series A,B looking to grow and augment rapidly And more recently, the Education space has been growing and impactful.

Competitive Landscape and Market

• Competitors:

Our competitors are primarily firms who help organizations outsource talent near shore or offshore. Domestically we may compete with traditional staffing agencies (Aerotek, Adecco etc) but due to our flexible, bespoke delivery model, rarely run up against staffing firms. The critical piece of GDT that makes our team different is that we can customize and provide all services with one offering (strategy, recruit/build, hire, manage, and/or transfer talent).

• Market Perception:

GDT has decent presence but there seems to be confusion about the business unit and the benefits as well as how to leverage its capabilities both externally in the market as well as internally with Kelly.

• Ideal Target Client:

Our ideal target client is Companies in growth mode looking to hire contractors as well as supporting companies looking to o shore or nearshore in strategy development, recruitment, and payrolling. VC backed startups looking to expand using operational costs. Lastly, partnering with Vantage and MSP accounts within Kelly. Example - Exxon.

• Ideal Target Personas/Buyer:

◦ Internal: KellyOCG MSPs + Vantage accounts

◦ External: Executive Teams, VC talent partners, HR, Hiring managers, Opps managers, and Engineering management within companies.

2024 Strategy

Marketplace Focus

Goal = Increase market awareness and grow

Internal RP/Kelly Focus

Operations Manager who can leverage GDT into their new or existing programs. Leveraging existing customer relationships within OCG and MSP programs are our biggest opportunity and quickest to make an impact.

• Set up a campaign to all Vantage and MSP accounts to introduce GDT into their programs (highlighting exxon partnership) and value add!

• Knowledge share with the existing sales team on differences between GDT and other BUs within kelly

• Explore all companies at Kelly who do not source any technical or high revenue roles and see if this could be a value add.

• Streamline opps/PPO team with seamless onboarding, timecard approval and invoicing.

Asks from Kelly

• Internal “Road Show” for both the sales and delivery teams to get to know GDT, the value add it could bring to its internal customers sharing our focus (building global teams, technical roles within existing programs).

• Getting the GDT team set up in all Kelly MSP programs .

• Introductory call with all Vantage account General Managers sharing the success of our partnership with Exxon and learning more how we can augment their existing programs.

• Streamlining operations around onboarding, timecard approval and invoicing. There are gaps here and is a very manual process currently both for forecasting, invoicing and timecard approval.