Welcome to the RocketPower Guidelines. This guide outlines the key elements of our brand identity, ensuring consistency and professionalism across all communications.
Inside, you'll find essential guidelines on typography, colors, logos, and visual elements. These resources will help you create cohesive and impactful brand experiences. Our goal is to provide you with the tools to represent RocketPower in a modern and authentic way. Use this manual to maintain our brand's integrity while fostering creativity and innovation.
Logo .01
Our logo is a crucial element of our brand identity, and it must be used consistently to maintain brand integrity. Ensure that the logo is displayed in its correct colors and proportions as outlined in this manual to preserve its impact and recognition.
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Our claim, "People.Power.Business.," is aligned to the left and signifies a dynamic cycle of growth. It embodies the idea that people are the driving force behind successful businesses, fueling their achievements and objectives. The success of a company is a reflection of its people and their collective power.
People. Power. Business.
People.Power.Business.
Color
Primary Complement
We utilize four primary colors along with two gradients to create a vibrant and cohesive visual identity. Additional colors are provided to enhance contrast in presentations and various materials.
Gradients
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Typhography .04
We use the Inter typeface for its modern, clean design and excellent readability. Inter’s versatility makes it suitable for a range of applications, from digital interfaces to print materials, ensuring clarity and consistency.
Inter Bold Inter Semibold
Inter Medium Inter Regular Inter Light
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Graphics
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Circles (Search)
Blurred Circles (People)
Gradient Shapes (Data)
Our four background designs are visually impactful and convey key concepts. Each background is crafted to enhance communication and reinforce our brand's messaging effectively.
Orbits (Talent Pool)
Imagery .06
Our imagery features active, engaged individuals who convey success and enjoyment in their work, reflecting a sense of purpose. It is crucial to showcase diversity, representing the broad spectrum of people who contribute to and embody our brand.
Iconography .08
We have developed custom icons tailored to our brand’s needs. Each icon is designed for specific functions and aligns with our brand’s visual style, ensuring uniqueness and coherence within the brand manual.
Illustrations .09
Our illustrations emphasize originality and are predominantly used for the blog. They feature simple, relatable figures without exaggerated expressions, using metaphor to convey ideas in a clean and distinctive style.
Style .09
This section showcases how all brand elements come together in practice. Examples of applied pieces illustrate our professional, youthful, and fresh brand style, demonstrating how the cohesive use of design elements enhances our overall brand identity.
