SHOP LOCAL
Shopping Small Benefits your Community By Jennifer McCall
T
he holidays are upon us, and everyone is in a hurry to get things done! Even the most organized people struggle to balance family gatherings, traveling, company parties, home decorations, and, of course, gifts. Although holiday festivities are intended to spend time with those we love and create lasting memories, most people will agree that it requires a substantial amount of money and time. Regardless of the size of your budget, results from the 2023 Deloitte Holiday Retail Survey
6 December 2023
indicate that consumers are prepared to spend an average of $1,652 this holiday season, surpassing pre-pandemic figures for the first time. Recognizing where you spend money is just as important as keeping track of how much money you spend. Have you heard of the “multiplier effect”? This term refers to the increase in local economy that results from locally owned, independent businesses, owners, and their employees spending business revenue within the same area. According to the American Independent
