FEATURE
GOING GLOBAL
What you need to know about international shipping By Brandon Draga, Content Writer at Freightcom
M
ore than ever, we exist in a global market. From large-scale manufacturers to small-scale retailers, business is being conducted from one end of the earth to the other. It only makes sense to consider accessing global marketplaces as a business owner. A recent study by Statista shows that over 50% of all global consumers order products from overseas. In addition, according to DHL, international sales average higher value than domestic sales and can result in 60% faster growth for your business. Navigating international shipping is hardly an easy task. Here we’ll look at some of the finer points of getting your goods anywhere they need to go.
KNOW YOUR MARKET
Like any decision for your business, expanding into the global market is not a decision to make lightly. It is essential to do the proper research to ensure that you expand into markets that will offer 26 WOOD INDUSTRY SUMMER 2022
a worthwhile ROI. Using website analytics tools is a great way to gain insight into which markets or countries are showing an interest in your business. Resist the urge to expand too quickly. Focus initially on one or two
marketplaces that you can confidently grow into. Studies have shown that many consumer groups will feel more confident purchasing local goods over similar foreign products, so it is essential to research consumer trends to ensure demand for your products.
