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Canada’s Premier Gaming Industr y Magazine

Published by:

Official Publication of the:

2012 Media Planner


Welcome to Canadian Gaming Business Magazine

EDITORIAL ADVISORY BOARD Howard Blank, Vice President Media & Entertainment / Marketing & Promotions Great Canadian Gaming Corporation Lynn Cassidy, Executive Director Ontario Charitable Gaming Association Robin Drummond, Vice President, Sales Spielo Paula Dyke, Director, Public Affairs and Corporate Communications Atlantic Lottery Corporation Nick Eaves, President and CEO Woodbine Entertainment Group

Canadian Gaming Business Magazine (CGBM) is the only trade magazine in Canada that is specifically focused on the Canadian gaming industry. Its readers and editorial content are Canadian. CGBM is owned, operated and produced in Canada and circulated to over 4,000 gaming industry professionals. CGBM is owned and operated by the Canadian Gaming Association (CGA) and its Joint Venture business partner, MediaEDGE Communications. The magazine provides in-depth information to senior-level decision makers involved in all gaming sectors, disciplines and regions within Canada. The magazine’s Editorial Advisory Board is comprised of industry leaders representing all aspects of the industry. Their insight is instrumental in directing the magazine’s editorial content. The CGA and MediaEDGE also own and produce Canada’s only annual gaming trade show and conference - the Canadian Gaming Summit. The 2012 Summit marks the event’s 16th anniversary. It will be held at the Scotiabank Convention Centre, Niagara Falls, ON, from June 11-13, 2012. Please visit the show website for more details: www.canadiangamingsummit.com

Art Frank, President Niagara Casinos Brian Fraser, Marketing Manager IGT Canada Jordan Gnat, President & Chief Executive Officer Boardwalk Gaming Muriel Grimble, Executive Director Gaming Products & Services Alberta Gaming & Liquor Commission Lyle Hall, Managing Director HLT Advisory Inc. Zane Hansen, President & Chief Executive Officer Saskatchewan Indian Gaming Authority Roy Lister ,President Arrow Games Michael Lipton, Q.C., Past President, International Masters of Gaming Law and Partner, Dickinson Wright LLP Eric Luke, Eric R. Luke and Associates Alan Lyman, Senior Regional Director, Scientific Games Margaret McGee, Vice-President of Marketing Techlink Entertainment Richard Paris Security Director, Niagara Casinos Laura Olson-Reyes, Director of Corporate Communications Bally Technologies Marcus Prater, Executive Director American Gaming Equipment Manufacturers Jovica Perovic, Director, Contract & Stakeholder Relations British Columbia Lottery Corporation

Electronic Media Every issue of CGBM is posted at www.canadiangamingbusiness.com, the official website for the magazine. This web site serves as the official web site for the magazine. CGBM recently relaunched its website bringing our readers all the latest news in a timely, informative format. We also distribute a monthly eNews to over 5,000 gaming professionals across the country – more details regarding our electronic offerings are found in this media kit.

About the Canadian Gaming Industry Over the last decade, gaming has more than doubled in size across the country. At more than $15 billion annually, gaming is the largest segment of Canada’s entertainment industry and a pillar of the broader hospitality industry, creating more than 135,000 direct jobs and supporting more than 267,000 jobs in total. In terms of annual spending power, the gaming industry directly purchases more than $4 billion of goods and services and supports almost $14 billion of purchased goods and services in total. In addition the industry has invested approximately $10 billion in capital assets across Canada. The significant industry growth is due primarily to the expansion of casinos and the implementation of electronic gaming devices at facilities such as racetracks and other gaming centres and locations. The near term future growth of the industry will follow this trend as new casinos and gaming facilities, including expansions and refurbishments, are developed.

Canadian Gaming Business Circulation CGBM has a controlled and qualified circulation of more than 4,000 gaming industry leaders and decision makers – responsible for property operations and development, procurement of products and services, financial and investment, legal and regulatory, F&B, marketing and entertainment, human resources, and more. In addition to our nationwide coverage, our circulation also includes key industry professionals across other gaming jurisdictions.


2012 Editorial Calendar & Publishing Schedule Editorial Departments

Spring 2012 Advertising closing date – February 17, 2012 Material Date – February 22, 2012 Publish Date – March 1, 2012 2012 Canadian Gaming Summit Preshow Issue • Cover Story: Today’s Player – Who are today’s gamers and what do they expect from the facility(s) they frequent? • Special Supplement: Casino Design • Gaming Trends: Table Games • Gaming Industry Q&A: Horse Racing • Gaming Update: VLT’s

CGA message Gaming News Round-up Summit Update Personality Profile Facility Profile Finance and Investment First Nations Food & Beverage

Summer 2012 - Canadian Gaming Summit Show Issue Advertising closing date – May 24, 2012 Material Date – May 31, 2012 Publish Date – June 13, 2012 Issue to be distributed at CGS June 13th • Cover Story: Annual Canadian Gaming Regulatory Report • Special Supplement: Branding and Marketing your Facility • Gaming Trends: Slots • Gaming Update: Server Based Gaming • Gaming Technology: ATM and Cashing Handling Services • Gaming Industry Q&A: First Nations • Annual Canadian Gaming Industry Awards and Summit review

Marketing & Communications Entertainment Horse Racing Charitable Gaming/Bingo I-Gaming Security

Fall 2012 Advertising closing date – August 31, 2012 Material Date – September 7, 2012 Publish Date – September 21, 2012 Issue to be distributed at G2E • Cover Story: Canada vs. the World • Special Supplement: Responsible Gaming • Gaming Trends: Charitable Gaming/Bingo • Gaming Industry Q&A: Marketing • Gaming Technology: Security & Surveillance Winter 2012 Advertising closing date – November 26, 2012 Material Date – November 30, 2012 Publish Date – December 10, 2012 • Cover Story: Transforming the Gaming and Lottery Industry • Gaming Trends: Lotteries & Account Based Wagering • Gaming Industry Q&A: VLT’s • Gaming Update: Sustainability • Gaming Technology: Bill Validators/Printers

2012 Advertising Rates - Net Pricing Size Full page 2/3 page 1/2 island 1/2 vertical or horizontal 1/3 square or vertical 1/4 vertical Cover Positioning Inside Front Cover Inside Back Cover Outside Back Cover Double Page Spread

1x

2x

4x

For advertising rates, please contact: Richard Swayze, Publisher 416-512-8186 or Toll Free: 1-866-216-0860 richards@mediadge.ca


CGB Website Take advantage of CGB’s digital marketing opportunities... Our CGB Website and CGB E-News content encompasses all sectors of the Canadian gaming industry: Provincial Lottery and Gaming Corporations, Casinos and Racetracks, Charitable Gaming and Bingo, First Nations, I-Gaming, Elected Officials, Regulatory Agencies and more, and represents a readership of Home Page:

Inside Pages:

3

3

Leaderboard 728 x 90 pixels

Leaderboard 728 x 90 pixels

2

1

Skyscraper 120 x 600 pixels

2 Skyscraper 120 x 600 pixels

Big Box 300 x 250 pixels

4

4

Button 125 x 125 pixels

Button 125 x 125 pixels

Button 125 x 125 pixels

Button 125 x 125 pixels

Button 125 x 125 pixels

Button 125 x 125 pixels

CGB WEBSITE ADS www.canadiangamingbusiness.com provides professionals in all gaming sectors and regions with up-to-date Canadian industry information - delivering current profiles, the latest products, feature stories, and a wealth of valuable content from CGBM issues and E-Newsletters. Recently enhanced, the CGB website offers decision makers the latest news in a timely and informative format, and serves as a key portal to the official site for the annual Canadian Gaming Summit: www.canadiangamingsummit.com. Drive traffic and business to your site by booking one of our high profile banner, button or box ad positions today.

WEBSITE RATES (3 month minimum)

3x 1

Big Box Ad 300 x 250 pixels, 72 DPI gif or jpg only RGB

2

Skyscraper 120 x 600 pixels, 72 DPI gif or jpg only RGB

3

Leaderboard 728 x 90 pixels, 72 DPI gif or jpg only RGB

4

6x

Button Ad 125 x 125 pixels, 72 DPI gif or jpg only RGB

For advertising rates, please contact: Richard Swayze, Publisher 416-512-8186 or Toll Free: 1-866-216-0860 richards@mediadge.ca

12x


CGB E-News

senior decision makers connected to: Property Operations and Development, Procurement of Products and Services, Finance and Investment, Legal, F & B, Marketing and Entertainment, Human Resources and other gaming jurisdictions. User In-box view:

Website landing page:

1

Leaderboard 600 x 90 pixels

Box Ad 180 x 150 pixels

2

1

Leaderboard 600 x 90 pixels

Box Ad 180 x 150 pixels

2

Box Ad 180 x 150 pixels Box Ad 180 x 150 pixels

Box Ad 180 x 150 pixels

Box Ad 180 x 150 pixels

CGB E-NEWS ADS Canadian Gaming Business E-News is produced in conjunction with the Canadian Gaming Association and has a readership of over 5,400 gaming industry leaders representing all sectors and regions from across Canada. Published monthly, CGB E-News provides readers with a valuable source of the most current Canadian industry content, supported with news and views drawn from the world’s headlines. An excellent opportunity to deliver your branding message in a timely and user friendly manner directly to the inboxes of industry decision makers. Your message also picks up traffic on the CGB website, since your advertisement follows the E-Newsletter to the website where it remains posted for a full year.

E-NEWS RATES (3 month minimum)

3x 1

Leaderboard 600 x 90 pixels, 72 DPI gif or jpg only RGB

2

Box Ad 180 x 150 pixels, 72 DPI gif or jpg only RGB

6x For advertising rates, please contact: Richard Swayze, Publisher 416-512-8186 or Toll Free: 1-866-216-0860 richards@mediadge.ca

12x


Mechanical Requirements Size of Advertisements FULL PAGE

Bleed Size: 8.375” x 11.125” Trim Area: 8.125” x 10.875” Live Area: 7-1/8” x 9-5/8”

1/2 PAGE VERTICAL

3.375” x 9.563”

2/3 PAGE VERTICAL

4.563” x 9.563”

Digital Files: Preferred format is Adobe InDesign CS4, Quark XPress 6.5 or PDF. Please include all image files and all fonts used in the document and a laser copy for reference. No Microsoft Office or Corel Draw files will be accepted. 1/3 PAGE VERTICAL 2.25” x 9.563”

4.563” x 7.375”

1/2 PAGE HORIZONTAL 7.125” x 4.75”

4.563” x 4.75”

GEneric pdF Files: Generic PDF files, created with Adobe Acrobat Distiller using high resolution CMYK (no colour profiles), with all the fonts embedded. “Save-as” PDF files (Adobe Illustrator, Adobe Photoshop) and native application files (QuarkXpress, Adobe InDesign, Pagemaker, Corel Draw, Microsoft Word) are not acceptable for digital ad submissions. These files are not final material and can create problems with reproduction. When Sending material:

1/2 PAGE ISLAND

1/3 PAGE SQUARE

MECHANICAL REQUIREMENTS Type page: 7.125" x 9.625"   Trim size: 8.125" x 10.875" Bleed size: 8.375" x 11.125" Halftone screen: 133 line maximum Printed offset, saddle stitch bound.

1/4 PAGE VERTICAL

3.375” x 4.75”

1. Submit files on a Macintosh formatted CD-ROM. 2. Include a Magazines Canada standards colour proof, for accurate reproduction. All colour files must be accompanied by a colour proof or a separated laser proof. Publisher assumes no responsibility for accuracy where no proof is provided. 3. Upload files to the FTP site Host: ftp3.mediaedge.ca Username: me_gaming_ad Password: artwork 4. Digital materials, Film, artwork, etc. to be sent to: Production Manager 5255 Yonge St, Suite 1000, Toronto, Ontario M2N 6P4 POLYBAGS/INSERTS Contact publisher for quotation and specifications.

Publisher Richard Swayze 416-512-8186 ext. 246 or 1-866-216-0860 richards@mediaedge.ca

Editor Matthew Bradford 705-817-4634 matthewb@mediaedge.ca

SHIPPING INSTRUCTIONS FOR INSERTS Check with publisher for information. Send six samples of insert to production manager.

Our mission is to produce market leading, superior quality magazines, conferences and trade show brands that provide distinctive and effective ways to deliver client information to key industry players. Publications produced by MediaEdge Communications Inc.

SERVICES TGFA

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