BENEFITS LADDER
EMOTIONAL BENEFITS
BRAND TRUST: Builds trust through consistent product quality and reliable services, creating an emotional connection with clients.
PARTNER & COLLABORATION: Fosters a sense of partnership with clients, emphasizing mutual growth and success.
FUNCTIONAL BENEFITS
COST EFFICIENCY: Access to a wide range of quality products at competitive prices for builders, DIY enthusiasts, and home & garden retailers.
RELIABLE SUPPLY CHAIN: Ensures consistent and timely delivery of essential hardware and building materials.
PERFORMANCE BENEFITS
DIVERSE PRODUCT PORTFOLIO: Offers an extensive selection of products, ranging from basic construction materials to specialized tools, catering to various needs.
QUALITY ASSURANCE: Ensures that products meet industry standards, providing reliability and durability for construction and DIY projects.
UNITED HARDWARE:
Empowering Ireland's independent builders, DIY stores, and home & garden retailers with collective buying power.
Together, we thrive, offering quality products and exceptional service to customers in a competitive market dominated by large chains.
UNITED HARDWARE: UNITING INDEPENDENCE FOR LASTING SUCCESS IN THE IRISH RETAIL INDUSTRY.
BRAND ONION
VALUES
BENEFITS
Enhanced Profitbility: Empowering independent members to stay competitive and thrive in the market. Community Support: Fostering a sense of community among independent businesses, emphasizing mutual support and success.
Commitment to Independence: Upholding the values of independence an autonomy for members.
Efficient Procurement: Streamlining the purchasing process for members ensuring timeless access to essential hardware supplies.
BRAND ESSENCE
Unity for Success: The core essence revolves around the unity of independent businesses, collectively strengthening each other and thriving in a competitive market dominated by large chains.
PERSONALITY ATTRIBUTES
Wide Product Range: Offering an extensive selection of quality products for builders, DIYers, and home & garden retailers.
Competitive Pricing: Providing cost-effective solutions through combined buying power.
Reliable Partner: Positioning United Hardware as a trustworthy and reliable partner for independent merchants and retailers.
Innovative Collaborator: Emphasizing a forwardthinking approach, promoting innovation and collaboration within the network.
TYPOGRAPHIC EXPLORATION
INDUSTRIAL
& BOLD
A robust and industrial sansserif font that exhibits boldness and legibility.
CLEAN & MODERN
A font that is clean and professional. A font that supports a modern yet timeless design.
TECHY & FUTRISTIC
A geometric font that is modern and trendy. An uppercase and bold font that portrays a sense of strength and durability.
CHAKRA PETCH
Type foundry: Cadon Demak
PRIMARY TYPEFACE CHAKRA PETCH
Chakra Petch Font, a techno sans serif typeface renowned for its distinctive and transparent texture, was crafted by the Thailand-based font foundry Cadson Demak and introduced to the public for the first time in 2008.
With its thick and bold strokes, this impressive font adds a robust element to any design, surpassing many other typefaces in the process. Numerous experts consistently employ and recommend it, contributing to its increasing download popularity each day.
CHAKRA PETCH
Chakra Petch Font Family has come with 10 amazing weights including Light, Regular, Medium, Semibold, Bold, and their italic version also. Each weight has 165 characters with Truetype features.
Each weight has contained the Thai’s traditional looped letterforms with tapered corners. So, that’s why it looks unique and distinctive as compared to other sans serif fonts.
SECONDARY TYPEFACE
Type designer: Rui Abreu
Azo Sans is a new geometric grotesque loosely based on the elementary forms of geometry. It is constructed in a geometric manner inspired by the constructivist typefaces of the 1920’s, but is instilled with a humanistic quality. Azo Sans is full of nuances that soften the strictness of pure geometry, making the typeface more human and pleasant to read in longer texts.
Azo Sans is full of nuances that soften the strictness of pure geometry, making the typeface more human and pleasant to read in longer body text, while maintaining a sober and rational appearance. Azo Sans comes in six weights from Thin to Black, with a matching cursive italic for every weight.
AZO SANS
COLOUR PALETTE
LOGO CONCEPT
LOGO CONCEPT
LOGO DEVELOPMENT
LOGO DEVELOPMENT
LOGO CLEARSPACE
LOGOMARK
LOGO COLOUR
LOGO COLOUR
MOCKUPS
EMPOWERMENT IN UNITY:
UNLEASHING INDEPENDENT STRENGTH THROUGH COLLECTIVE BUYING POWER FOR LASTING COMPETITIVENESS.
BRANDING GUIDELINES
