
Unrivaled GLOBAL PERFORMANCE
$167 Billion IN GLOBAL SALES VOLUME IN 2022
26,000 SALES PROFESSIONALS
1,075 OFFICES WORLDWIDE
81 COUNTRIES & TERRITORIES

$167 Billion IN GLOBAL SALES VOLUME IN 2022
26,000 SALES PROFESSIONALS
1,075 OFFICES WORLDWIDE
81 COUNTRIES & TERRITORIES
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Our goal is to present your home to a broad audience of potential buyers who value and seek the exceptional. Our marketing is customized with the level of luxury that you require — encompassing innovative, impactful and exclusive opportunities targeted to the most desired clientele around the world.
We offer decades of experience serving the unique needs of high-net-worth individuals, an unrivaled global reach and a storied heritage as one of the world’s most notable luxury brands. We are the local company with an international footprint: We leverage our incomparable market-specific knowledge with our network of luxury consumers in 81 countries to identify qualified buyers.
Our customers receive an individualized approach, utilizing advisory services in every part of the globe. This discerning service begins with vetting all potential buyers. An in-depth, financial-proof analysis is initially conducted and includes an authenticity audit. Integrity and global exposure are our guiding principles throughout the process of marketing your home.
As you carefully study the value in our partnership, we trust you’ll realize the extraordinary possibilities.
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SOTHEBY’S INTERNATIONAL REALTY®
PREMIER SOTHEBY’S INTERNATIONAL REALTY
Since the founding of the Sotheby’s auction house in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions.
Our reputation is built as much upon exceptional services to customers as it is on the notable art and other holdings that pass through Sotheby’s offices around the world. Our association with the Sotheby’s brand is truly what sets us apart because it is more than just an auction house.
The year is 1976. Sotheby’s recognizes that the firm can serve its auction customer in a valuable new way with a complete package of estate disposition services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty brand is born, and today is known around the world for artfully uniting extraordinary homes with extraordinary lives.
Auction House Clients 7 1 78 86 1 5 60
OF FORBES 100 WORLD’S RICHEST PEOPLE
OF FORBES 100 RICHEST AMERICANS OF FORBES TOP 500 CEOS OF FORBES 50 UNDER 40
OF WORTH MAGAZINE’S BENEFACTOR 100 LIST
Sotheby’s International Realty Affiliates LLC is a subsidiary of Anywhere Real Estate, a global provider of real estate services. In February 2004, Anywhere Real Estate entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house.
Today, the Sotheby’s International Realty luxury real estate network continues to expand worldwide, with offices located in luxury markets within metropolitan areas and destination communities around the world.
SOTHEBY’S INTERNATIONAL REALTY®
26,000 sales associates
1,075 offices worldwide
81 countries and territories worldwide
Finding a buyer for a one-of-a-kind property requires an expert command of today’s online landscape. Premier Sotheby’s International Realty has mastered the art of digital marketing, ensuring your property is seen by the widest and most relevant audience of prospective buyers. Your home will experience immediate syndication through an unrivaled network of prominent real estate websites.
Sotheby’s International Realty ® properties are viewed an astounding 200 million times across all of our partner sites annually.
With over 35 years of experience in building successful real estate companies, Budge is a leader within the industry in both brokerage and franchising. He has previously served as global president and chief executive officer for Coldwell Banker Real Estate LLC and as regional executive vice president of NRT LLC. His many accolades include being named to the Inman list of Most Influential Real Estate Leaders.
A seasoned marketing executive with over three decades of experience, Kathy has led award-winning teams across iconic brands, including Walt Disney World marketing and Talbots as well as several prominent national advertising agencies. As chief marketing officer of Premier Sotheby's International Realty, she leads the marketing strategy and shapes brand identity for the company's 1,400 global advisors in 40 office locations from Florida to North Carolina.
A seasoned professional with three decades of success in the real estate industry, MaryAnne most recently served as managing broker for Kurfiss Sotheby’s International Realty in Pennsylvania. She began her career as a top-producing REALTOR® and proceeded to lead nationally recognized sales teams in the Northeast. Armed with a deep understanding of the luxury market, she is passionate about helping agents achieve their business goals.
Elise is no stranger to luxury real estate public relations, as she has handled extensive campaigns for celebrity listings and record-breaking sales nationwide. Elise’s work has been seen in publications across the globe and has been keeping real estate advisors' names and properties in the public eye for years.
Jackie leads the development and execution of regional marketing plans, media buying and digital strategy for the region she serves. She brings a unique approach to the real estate marketing process and possesses strong abilities to develop and execute successful campaigns, create elevated digital and graphic content and establish a dominant online presence through social media marketing and search engine optimization.
239.784.5552
DAVE.RENNER@PREMIERSIR.COM
Dave and Ann Renner prove there is indeed strength in numbers - and the number is two. Specializing in luxury communities, this energetic team clearly loves the business and cherishes long-term customer relationships. Originally from Ohio, Dave and Ann have built a stellar practice in Naples that caters to the most discerning buyers and sellers, and their customers have come to trust their honesty and expertise of the luxury home market. "Our goal is not to be the biggest, but to be the best," explains Ann. "We maintain a limited number of listings and are extremely hands-on with our customers."
Dave emphasizes that the customer's best interest is top priority. "If market conditions indicate that it's best to wait, we will say so. We treat each customer like a family member, and they appreciate that," comments Dave. "Our customers always come first."
The first question they ask is: "What is your lifestyle?" With large family backgrounds and four children of their own, they understand the importance of matching the home and community to their customers' circumstances and outlook. "For each presentation of property, we offer a fresh look," says Ann. "We really enjoy being creative and thinking outside the box."
Promote 6625 George Washington Way to local and national publications who highlight high-profile, ultraluxury real estate properties and record-setting listings. The following is a strategic guide to request placement in media outlets that will provide the most exposure for the listing. As with all public relations, placement is not guaranteed.
• The public relations team will explore all media opportunities available
• The public relations team will serve as the primary contact for media requests
• The public relations team will review all media requests and funnel appropriate requests to our global advisor
In addition to the exclusive agreements with predetermined national and local publications, a press release will be written highlighting the unique property features as it relates to each. Several media pitches will be developed to accompany the press release focusing on the property’s newsworthy attributes. The press release and pitches to local and national media outlets are intended to build awareness and drive traffic to the listings.
2022 Public Relations Statistics
8.32K MEDIA MENTIONS
19B POTENTIAL NEWS REACH
$ 75.2M PR VALUE
The public relations team will then pitch select media outlets. Below is the sampling of media organizations that will be included in the outreach.
NATIONAL
Axios
Bloomberg Pursuits
Business Insider
Centurion
Country Living
Financial Times
Forbes Life
FOX Business
Housingwire
Inman
Mansion Global Pursuitist
Realtor.com
Realty Times
Reuters Life
RISMedia
World Property Journal
Yahoo! Lifestyle
LOCAL Business Observer
Flamingo
Florida Design
Florida Trend
Florida Weekly
FOX 4
Gulfshore Business
Gulfshore Magazine
Naples Daily News
Naples Illustrated
NBC 2
News Press
Real Deal South Florida
WINK
EXCLUSIVE ARTICLE ON SOTHEBY’S INTERNATIONAL REALTY’S®
EXTRAORDINARY LIVING BLOG
• 257,351,168 annual impressions
• 500,000 – 900,000 views per blog post
• 298,993 click-throughs
• Featured as Extraordinary Property of the Day, which is promoted across Sotheby's International Realty’s social media channels, including Facebook, Instagram, Twitter and YouTube
• Sotheby's International Realty’s social media follower count across all platforms exceeds 1,000,000 active subscribers
• Video featured on SIR YouTube, the No. 1 real estate channel on YouTube with over 320,000 subscribers
• Premier Sotheby’s International Realty’s Instagram, Facebook, Twitter and LinkedIn posts
• Extraordinary Property of the Day featuring the property video across all channels
• Press releases will also be posted to our LinkedIn, as well as our press release page on the company website
WEEK 1: Write press release, obtain photography, obtain press release approval from the seller.
WEEK 2: Secure story exclusive with national and local publication. Distribute press release on predetermined date and pitch media list, field media requests and schedule interviews. Schedule social media posts and coordinate with Sotheby's International Realty social media team on times/dates of national promotion.
WEEK 3: Follow-up with national and local publications.
30 DAYS: Track placement and provide reports to our advisors to be sent to the owner.
Newspaper
• Listing displayed prominently in newspaper advertising
• Naples Daily News – The property will be included, based on rotation, in our corporate monthly listing ad
• Florida Weekly – The property will be included, based on rotation, in our corporate monthly listing ad
Magazine
• Opportunity for listing feature in regional ad campaigns
• Gulfshore Life Magazine Two-Page Spread
• Naples Illustrated Magazine Two-Page Spread
• FOLIO
• Includes all local company listings in the Naples Region. Publishes annually in January and is distributed as insert in The Wall Street Journal, Naples Daily News and Florida Weekly.
• Total distribution in our region is 60,000 - this does not include online distribution
• Doing so will enable the team to reach a broader audience very quickly. Listing syndication to over 550 luxury websites, including:
• PremierSothebysRealty.com
• Homes.com
• House24
• LuxuryEstate
• Realtor.com
• Zillow
• SothebysRealty.com
• HomeAdverts
• Juwai
• Mansion Global
• Trulia
• Financial Times
• HomeFinder.com
• JamesEdition
• Real-buzz
• The Wall Street Journal
• All other IDX-enabled local real estate websites (potentially over 7,000 websites)
• Your property will be professionally photographed; photography package to include property video
• Custom 8.5x11 4–8-page brochure designed to showcase the extraordinary features of the home
• Just Listed mailer sent to Bay Colony residents and to announce the listing
• Just Listed email blast sent to agent’s personal network announcing the listing
• Direct exposure to agent's personal network of peers throughout the Sotheby’s International Realty brand
• Personal outreach to top 100 advisors nationwide, according to Real Trends 2022 Report
• Personal email introducing the property with a link to the property website
• Network through the Sotheby’s International Realty network
• Personalized digital flipbook and marketing brochures shared with affiliates in key feeder markets
• Featured in Premier Impressions e-newsletter – emailed every Saturday morning to over 700 Southwest Florida area recipients
• Exposure in Premier Sotheby’s International Realty’s monthly digital newsletter, Luxury Impressions
• Customized social media plan:
• Featured post on Premier Sotheby’s International Realty’s blog
• Facebook: Extraordinary Property of the Week in the Naples region
• Instagram: Extraordinary Property
• Video displayed on Premier Sotheby’s International Realty’s YouTube channel
• Listing placement on Sotheby’s International Realty, Premier Sotheby’s International Realty, agent website and single-property website
• Monthly email marketing to advisor’s database, local-area advisors and affiliates in key feeder markets
• Potential exposure through media and press requests from Sotheby’s International Realty, including web and print from publications such as:
• Financial Times
• The New York Times
• Veranda Magazine
• Dwell
• Mansion Global
• Press release(s) developed by in-house PR team; pitched to local/national media outlets
Premier Sotheby’s International Realty takes great pride in producing premium print and digital marketing pieces that showcase our best-in-class photography. We look forward to producing extraordinary marketing materials for your exquisite property.
Wereachconsumersviasocialmedia,industry-leadingmobile applications,HDvideo,digitalmarketing,SEM(SearchEngineMarketing), targetedemailandastate-of-the-artvirtualrealityplatform.Weleverage bestpracticesandcontenttodriveviewsofyourhome.
Impressions 413,000
Everyonedeservesthe extraordinary,becauseluxury isnotaboutprice—rather it’saboutanexperience.And whenitcomestorealestate, experiencematters.®
EngagedFollowers 24,100
AffiliatesLLC.Eachofficeisindependentlyownedandoperated.EqualHousingOpportunity.*Source:Meltwater(January
As a market-leading luxury broker, we are incredibly honored by our success in the markets we serve. This pride is reflected among the senior leaders of our organization to the dedicated sales team members who have built deep relationships with customers based on their many years of representing the communities they serve.
Our pride in representing you and this exceptional property is a commitment of the Sotheby's International Realty brand.
Our reputation among area real estate brokerages, our position in the luxury real estate space, our extensive marketing expertise and the certainty of performance as committed are all benefits which are unique to Premier Sotheby’s International Realty.
Sotheby’s International Realty® and the Sotheby’s International Realty logo are registered service marks used with permission. Each office is independently owned and operated. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Property information herein is derived from various sources including, but not limited to, county records and multiple listing services, and may include approximations. All information is deemed accurate and neither suggests nor infers that Sotheby’s International Realty participated as either the listing or cooperating agent or broker in the sale or purchase of the properties depicted. *Represented buyer.