Premier Sotheby's Team

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PremierSIR.com | 239.261.6161 BROKERAGE | RENTALS | RELOCATION | NEW DEVELOPMENT MORTGAGE | TITLE | INSURANCE | FINE ART CONSIGNMENT
Difference EXCLUSIVE CONSULTATION FOR CLAIRE AND JIM SKINNER 6625 GEORGE WASHINGTON WAY NAPLES, FLORIDA 34108
Our Distinguished

Unrivaled GLOBAL PERFORMANCE

$167 Billion IN GLOBAL SALES VOLUME IN 2022

26,000 SALES PROFESSIONALS

1,075 OFFICES WORLDWIDE

81 COUNTRIES & TERRITORIES

2 | Our Distinguished Difference

Spectacular Pelican Bay Estate

WE

ARE PLEASED TO PRESENT OUR EXCLUSIVE PROPOSAL OF SERVICES FOR MARKETING 6625 GEORGE WASHINGTON WAY.

Our goal is to present your home to a broad audience of potential buyers who value and seek the exceptional. Our marketing is customized with the level of luxury that you require — encompassing innovative, impactful and exclusive opportunities targeted to the most desired clientele around the world.

We offer decades of experience serving the unique needs of high-net-worth individuals, an unrivaled global reach and a storied heritage as one of the world’s most notable luxury brands. We are the local company with an international footprint: We leverage our incomparable market-specific knowledge with our network of luxury consumers in 81 countries to identify qualified buyers.

Our customers receive an individualized approach, utilizing advisory services in every part of the globe. This discerning service begins with vetting all potential buyers. An in-depth, financial-proof analysis is initially conducted and includes an authenticity audit. Integrity and global exposure are our guiding principles throughout the process of marketing your home.

As you carefully study the value in our partnership, we trust you’ll realize the extraordinary possibilities.

Visit

PREMIER SOTHEBY'S INTERNATIONAL REALTY | 3
our website to learn more at Renners2 .com

An Extraordinary Collaboration

SOTHEBY’S INTERNATIONAL REALTY®

PREMIER SOTHEBY’S INTERNATIONAL REALTY

Since the founding of the Sotheby’s auction house in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions.

Our reputation is built as much upon exceptional services to customers as it is on the notable art and other holdings that pass through Sotheby’s offices around the world. Our association with the Sotheby’s brand is truly what sets us apart because it is more than just an auction house.

The year is 1976. Sotheby’s recognizes that the firm can serve its auction customer in a valuable new way with a complete package of estate disposition services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty brand is born, and today is known around the world for artfully uniting extraordinary homes with extraordinary lives.

4 | Our Distinguished Difference

Auction House Clients 7 1 78 86 1 5 60

OF FORBES 100 WORLD’S RICHEST PEOPLE

OF FORBES 100 RICHEST AMERICANS OF FORBES TOP 500 CEOS OF FORBES 50 UNDER 40

OF WORTH MAGAZINE’S BENEFACTOR 100 LIST

Sotheby’s International Realty Affiliates LLC is a subsidiary of Anywhere Real Estate, a global provider of real estate services. In February 2004, Anywhere Real Estate entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house.

Today, the Sotheby’s International Realty luxury real estate network continues to expand worldwide, with offices located in luxury markets within metropolitan areas and destination communities around the world.

Global Presence Global Reach

SOTHEBY’S INTERNATIONAL REALTY®

26,000 sales associates

1,075 offices worldwide

81 countries and territories worldwide

6 | Our Distinguished Difference
PREMIER SOTHEBY'S INTERNATIONAL REALTY | 7 At a Glance PREMIER SOTHEBY'S INTERNATIONAL REALTY $8.8 Billion IN TOTAL SALES VOLUME IN 2022 8,427 TOTAL TRANSACTIONS 2022 $1,047,802 AVERAGE SALES PRICE 2022 COMPANYWIDE COMPANYWIDE COMPANYWIDE Established in 1983 • Headquartered in Naples, Florida Over 1,400 global advisors • More than 40 locations throughout Florida and North Carolina

Exclusive Media Online Partners

Finding a buyer for a one-of-a-kind property requires an expert command of today’s online landscape. Premier Sotheby’s International Realty has mastered the art of digital marketing, ensuring your property is seen by the widest and most relevant audience of prospective buyers. Your home will experience immediate syndication through an unrivaled network of prominent real estate websites.

8 | Our
Distinguished Difference
Sotheby’s International Realty ® properties are viewed an astounding 200 million times across all of our partner sites annually.
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Biographies

BUDGE HUSKEY | PRESIDENT AND CHIEF EXECUTIVE OFFICER

With over 35 years of experience in building successful real estate companies, Budge is a leader within the industry in both brokerage and franchising. He has previously served as global president and chief executive officer for Coldwell Banker Real Estate LLC and as regional executive vice president of NRT LLC. His many accolades include being named to the Inman list of Most Influential Real Estate Leaders.

KATHY FORRESTER | CHIEF MARKETING OFFICER

A seasoned marketing executive with over three decades of experience, Kathy has led award-winning teams across iconic brands, including Walt Disney World marketing and Talbots as well as several prominent national advertising agencies. As chief marketing officer of Premier Sotheby's International Realty, she leads the marketing strategy and shapes brand identity for the company's 1,400 global advisors in 40 office locations from Florida to North Carolina.

MARYANNE GALLAGHER | MANAGING BROKER

A seasoned professional with three decades of success in the real estate industry, MaryAnne most recently served as managing broker for Kurfiss Sotheby’s International Realty in Pennsylvania. She began her career as a top-producing REALTOR® and proceeded to lead nationally recognized sales teams in the Northeast. Armed with a deep understanding of the luxury market, she is passionate about helping agents achieve their business goals.

ELISE RAMER | VICE PRESIDENT OF CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS

Elise is no stranger to luxury real estate public relations, as she has handled extensive campaigns for celebrity listings and record-breaking sales nationwide. Elise’s work has been seen in publications across the globe and has been keeping real estate advisors' names and properties in the public eye for years.

JACKIE NELSON | SENIOR REGIONAL MARKETING DIRECTOR, NAPLES REGION

Jackie leads the development and execution of regional marketing plans, media buying and digital strategy for the region she serves. She brings a unique approach to the real estate marketing process and possesses strong abilities to develop and execute successful campaigns, create elevated digital and graphic content and establish a dominant online presence through social media marketing and search engine optimization.

10 | Our Distinguished Difference

239.784.5552

DAVE.RENNER@PREMIERSIR.COM

Dave and Ann Renner prove there is indeed strength in numbers - and the number is two. Specializing in luxury communities, this energetic team clearly loves the business and cherishes long-term customer relationships. Originally from Ohio, Dave and Ann have built a stellar practice in Naples that caters to the most discerning buyers and sellers, and their customers have come to trust their honesty and expertise of the luxury home market. "Our goal is not to be the biggest, but to be the best," explains Ann. "We maintain a limited number of listings and are extremely hands-on with our customers."

Dave emphasizes that the customer's best interest is top priority. "If market conditions indicate that it's best to wait, we will say so. We treat each customer like a family member, and they appreciate that," comments Dave. "Our customers always come first."

The first question they ask is: "What is your lifestyle?" With large family backgrounds and four children of their own, they understand the importance of matching the home and community to their customers' circumstances and outlook. "For each presentation of property, we offer a fresh look," says Ann. "We really enjoy being creative and thinking outside the box."

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Public Relations Plan

6625 GEORGE WASHINGTON WAY

Objective

Promote 6625 George Washington Way to local and national publications who highlight high-profile, ultraluxury real estate properties and record-setting listings. The following is a strategic guide to request placement in media outlets that will provide the most exposure for the listing. As with all public relations, placement is not guaranteed.

Public Relations Assistance

• The public relations team will explore all media opportunities available

• The public relations team will serve as the primary contact for media requests

• The public relations team will review all media requests and funnel appropriate requests to our global advisor

Public Relations Strategy

In addition to the exclusive agreements with predetermined national and local publications, a press release will be written highlighting the unique property features as it relates to each. Several media pitches will be developed to accompany the press release focusing on the property’s newsworthy attributes. The press release and pitches to local and national media outlets are intended to build awareness and drive traffic to the listings.

2022 Public Relations Statistics

8.32K MEDIA MENTIONS

19B POTENTIAL NEWS REACH

$ 75.2M PR VALUE

12 | Our Distinguished Difference

Public Relations Plan

6625 GEORGE WASHINGTON WAY

Press Outreach

The public relations team will then pitch select media outlets. Below is the sampling of media organizations that will be included in the outreach.

NATIONAL

Axios

Bloomberg Pursuits

Business Insider

Centurion

Country Living

Financial Times

Forbes Life

FOX Business

Housingwire

Inman

Mansion Global Pursuitist

Realtor.com

Realty Times

Reuters Life

RISMedia

World Property Journal

Yahoo! Lifestyle

LOCAL Business Observer

Flamingo

Florida Design

Florida Trend

Florida Weekly

FOX 4

Gulfshore Business

Gulfshore Magazine

Naples Daily News

Naples Illustrated

NBC 2

News Press

Real Deal South Florida

WINK

Social Media and Blog Strategy

EXCLUSIVE ARTICLE ON SOTHEBY’S INTERNATIONAL REALTY’S®

EXTRAORDINARY LIVING BLOG

• 257,351,168 annual impressions

• 500,000 – 900,000 views per blog post

• 298,993 click-throughs

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Public Relations Plan

National Sotheby’ s International Realty® Social Media Channels

• Featured as Extraordinary Property of the Day, which is promoted across Sotheby's International Realty’s social media channels, including Facebook, Instagram, Twitter and YouTube

• Sotheby's International Realty’s social media follower count across all platforms exceeds 1,000,000 active subscribers

• Video featured on SIR YouTube, the No. 1 real estate channel on YouTube with over 320,000 subscribers

Premier Sotheby’ s International Realty Social Media Channels

• Premier Sotheby’s International Realty’s Instagram, Facebook, Twitter and LinkedIn posts

• Extraordinary Property of the Day featuring the property video across all channels

• Press releases will also be posted to our LinkedIn, as well as our press release page on the company website

Schedule

WEEK 1: Write press release, obtain photography, obtain press release approval from the seller.

WEEK 2: Secure story exclusive with national and local publication. Distribute press release on predetermined date and pitch media list, field media requests and schedule interviews. Schedule social media posts and coordinate with Sotheby's International Realty social media team on times/dates of national promotion.

WEEK 3: Follow-up with national and local publications.

30 DAYS: Track placement and provide reports to our advisors to be sent to the owner.

14 | Our Distinguished Difference
6625 GEORGE WASHINGTON WAY
PREMIER SOTHEBY'S INTERNATIONAL REALTY | 15

Marketing Plan

6625 GEORGE WASHINGTON WAY

Newspaper

• Listing displayed prominently in newspaper advertising

• Naples Daily News – The property will be included, based on rotation, in our corporate monthly listing ad

• Florida Weekly – The property will be included, based on rotation, in our corporate monthly listing ad

Magazine

• Opportunity for listing feature in regional ad campaigns

• Gulfshore Life Magazine Two-Page Spread

• Naples Illustrated Magazine Two-Page Spread

• FOLIO

• Includes all local company listings in the Naples Region. Publishes annually in January and is distributed as insert in The Wall Street Journal, Naples Daily News and Florida Weekly.

• Total distribution in our region is 60,000 - this does not include online distribution

Online Advertising

• Doing so will enable the team to reach a broader audience very quickly. Listing syndication to over 550 luxury websites, including:

• PremierSothebysRealty.com

• Homes.com

• House24

• LuxuryEstate

• Realtor.com

• Zillow

• SothebysRealty.com

• HomeAdverts

• Juwai

• Mansion Global

• Trulia

• Financial Times

• HomeFinder.com

• JamesEdition

• Real-buzz

• The Wall Street Journal

• All other IDX-enabled local real estate websites (potentially over 7,000 websites)

Photography

• Your property will be professionally photographed; photography package to include property video

Brochure

• Custom 8.5x11 4–8-page brochure designed to showcase the extraordinary features of the home

Direct Mail Campaign

• Just Listed mailer sent to Bay Colony residents and to announce the listing

16 | Our Distinguished Difference

Marketing Plan

GEORGE WASHINGTON WAY

Email Campaign

• Just Listed email blast sent to agent’s personal network announcing the listing

Global Network

• Direct exposure to agent's personal network of peers throughout the Sotheby’s International Realty brand

• Personal outreach to top 100 advisors nationwide, according to Real Trends 2022 Report

• Personal email introducing the property with a link to the property website

• Network through the Sotheby’s International Realty network

• Personalized digital flipbook and marketing brochures shared with affiliates in key feeder markets

Digital Opportunities

• Featured in Premier Impressions e-newsletter – emailed every Saturday morning to over 700 Southwest Florida area recipients

• Exposure in Premier Sotheby’s International Realty’s monthly digital newsletter, Luxury Impressions

• Customized social media plan:

• Featured post on Premier Sotheby’s International Realty’s blog

• Facebook: Extraordinary Property of the Week in the Naples region

• Instagram: Extraordinary Property

• Video displayed on Premier Sotheby’s International Realty’s YouTube channel

• Listing placement on Sotheby’s International Realty, Premier Sotheby’s International Realty, agent website and single-property website

• Monthly email marketing to advisor’s database, local-area advisors and affiliates in key feeder markets

Sotheby’ s International Realty ® Media Opportunities

• Potential exposure through media and press requests from Sotheby’s International Realty, including web and print from publications such as:

• Financial Times

• The New York Times

• Veranda Magazine

Public Relations

• Dwell

• Mansion Global

• Press release(s) developed by in-house PR team; pitched to local/national media outlets

PREMIER SOTHEBY'S INTERNATIONAL REALTY | 17
6625

Masterful Marketing

Premier Sotheby’s International Realty takes great pride in producing premium print and digital marketing pieces that showcase our best-in-class photography. We look forward to producing extraordinary marketing materials for your exquisite property.

18 | Our Distinguished Difference
From beach and dining destinations to health and wellness staycations, these are a few of our favorite things. 28 MIND, BODY AND SPIRIT NATURE’S BEST CONSERVANCY OF STATE PARK 30 STAR LIGHT, STAR BRIGHT PRESERVE 30 A SHORE WINNER TIGERTAIL BEACH PARK 31 HIDDEN HIDEAWAY 32 LIFE-MINDED NUTRITION 32 A TASTE OF NAPLES AIELLI GROUP SAUNA, MASSAGE, HYATT REGENCY 34 SANIBEL LIGHTHOUSE OUR COASTAL CULTURE No longer a seasonal getaway, Southwest Florida offers year-round lifestyle for fun in the sun. Whether you are seeking laid-back luxury, the Gulf Coast has something for everyone. Explore the hot spots and hidden gems that the locals love. SIGNIFICANT SALES 2022 Sotheby's Auction House

Wereachconsumersviasocialmedia,industry-leadingmobile applications,HDvideo,digitalmarketing,SEM(SearchEngineMarketing), targetedemailandastate-of-the-artvirtualrealityplatform.Weleverage bestpracticesandcontenttodriveviewsofyourhome.

Impressions 413,000

Masterful Marketing

Everyonedeservesthe extraordinary,becauseluxury isnotaboutprice—rather it’saboutanexperience.And whenitcomestorealestate, experiencematters.®

EngagedFollowers 24,100

AffiliatesLLC.Eachofficeisindependentlyownedandoperated.EqualHousingOpportunity.*Source:Meltwater(January

PREMIER SOTHEBY'S INTERNATIONAL REALTY | 19 6300 Pelican Bay Boulevard #A-405 $1,500,000 Ryan Batey 239.287.9159 $7,650,000 Tom McGlynn 239.920.6396 COQUINA SANDS 623 Park Shore Drive $2,200,000 Deb Welch 239.293.5294 PARK SHORE 3430 Gulf Shore Boulevard North #3A $1,850,000 Larry Roorda 239.860.2534 THE MOORINGS 395 Bella Vista Way East $1,875,000 Burns Family 239.464.2984 24991 Goldcrest Drive $1,899,900 Pam Umscheid 239.691.3541 SANIBEL PELICAN LANDING $5,000,000 Whitney Casement 239.253.6125 COQUINA SANDS 25041 Goldcrest Drive $1,675,000 Pam Umscheid 239.691.3541 PELICAN LANDING 4971 Bonita Bay Boulevard #603 $2,650,000 Jay Westerlund 239.216.1211 PELICAN BAY PELICAN BAY 6897 Grenadier Boulevard #1502 $9,995,000 Julie Rembos 239.595.1809 BROKERAGE RENTALS RELOCATION | NEW DEVELOPMENT MORTGAGE TITLE | INSURANCE FINE ART CONSIGNMENT PremierSIR.com 8477 Bay Colony Drive PH 19 $18,995,000 Frank Pezzuti 239.216.2445 Scan for a full list of Open Houses property details, driving directions and more. 8201 Via Vecchia $2,995,000 Amy Becker/Leah Ritchey 239.272.3229 BAY COLONY Look No F urther READY TO MOVE BEYOND YOUR EXPECTATIONS? BROKERAGE IN COMBINED SALES VOLUME IN NAPLES AND MARCO ISLAND 6625 GEORGE WASHINGTON WAY
SOCIAL AND DIGITAL MARKETING passing subscribers. PrestigiousAwardReceived forBrandYouTubeChannel Global |Reach Local Expertise PremierSotheby’sInternationalRealty.AllRightsReserved.Sotheby’sInternationalRealty® aregisteredtrademarklicensedtoSotheby’sInternationalRealty
toDecember31,2022)
NoFurther READYFOR UNPARALLELED REALESTATE MARKETING? Scantoviewour MasterfulMarketingvideo GLOBAL DISTRIBUTION TheSotheby’sInternationalRealty®brandhaspartneredwith,and distributesto,themostsignificantmediacompaniesandrealestatefocusedwebsitesintheworldtofeatureyourproperty. sitevisitsannually 46million pagevisitsannually 178million visitsfromoutsidetheU.S. 57% SothebysRealty.com Scantoviewour PowerofPRvideo PremierSotheby'sInternationalRealty listingsreceivemaximumexposurethrough thepowerofourextensivepublicrelations effortsandlocal,nationalandglobalmedia partnerships.Onaverage,newsoutlets publish65%morearticlesfeaturingour listingsandadvisorsthanourcompetitors.* PUBLIC RELATIONS Award-winningpublicrelationsteam Customized Marketing Materials A few hours after your listing is active, the following marketing materials are created and ready to share with potential buyers. PREMIERSOTHEBYSREALTY.COM Featuring properties from the markets we serve, FOLIO is distributed through multiple channels including regional newspapers and Premier Sotheby’s International Realty selects the best print and digital publications in our regions. We target publications that focus on real estate and luxury lifestyles. Our Distinguished Differentiators A comprehensive accounting of all marketing activity generated for your property SELLER REPORT Your property is featured in local print publications LOCAL ADVERTISING FOLIO MAGAZINE REGIONAL PUBLICATIONS Snapshot of local market activity and conditions NEIGHBORHOOD TREND REPORT 7 10 8 9 Designed to promote your property with the highest production standards using rich imagery and professional copywriting CUSTOM PROPERTY BROCHURE 6 Driven by a commitment to excellence, our 30-person in-house marketing team uses a comprehensive suite of resources tailored to promote each unique property to a targeted audience of qualified buyers. Our advisors’ knowledge of their communities, coupled with the global resources of the Sotheby’s International Realty® brand, provide our clients with exceptional results at every price point. Ready for elevated real estate marketing? Look no further. Kathy Forrester Chief Marketing Officer Your Home Deserves the Exceptional JUST LISTED POSTCARD 5 An immediate announcement that your property has entered the market BRILLIANT PHOTOGRAPHY 1 Our brilliant photography and other assets showcase the best views of your home Your property featured on SIR.com, the leading luxury global real estate website, and PSIR.com for maximum exposure MAXIMUM WEBSITE EXPOSURE 2 A unique web address dedicated to your property SINGLE PROPERTY WEBSITE 3 5 A customized marketing piece to share via email and/or on social media platforms DIGITAL ADVERTISING 4 6625 George Washington Way, Naples, FL 34108 6625 George Washington Way, Naples, FL 34108 Just List ed 6625 GEORGE WASHINGTON WAY, NAPLES, FLORIDA 34108 PremierSIR.com DAVE AND ANN RENNER 239.784.5552 DAVE.RENNER@PREMIERSIR.COM
PremierSothebysRealty.com Look
20 | Our Distinguished Difference PREMIER SOTHEBY'S INTERNATIONAL REALTY'S 2022 Significant Sales
PREMIER SOTHEBY'S INTERNATIONAL REALTY | 21 $62,000,000 25 16th Avenue South Naples, Florida * $24,500,000 275 Gulf Shore Boulevard North Naples, Florida $23,250,000 885 Admiralty Parade Naples, Florida * $22,650,000 4005 Rum Row Naples, Florida $22,120,000 3300 Fort Charles Drive Naples, Florida * $19,900,000 625 Kings Town Drive Naples, Florida * $17,000,000 3800 Fort Charles Drive Naples, Florida $15,750,000 118 8th Avenue South Naples, Florida * $15,500,000 4101 Gulf Shore Boulevard North PH 4 Naples, Florida * $15,500,000 450 Gulf Shore Boulevard South Naples, Florida $16,000,000 100 Beach Avenue Anna Maria, Florida * $11,500,000 3105 Gulf Of Mexico Drive Longboat Key, Florida $10,810,000 2621 North Dundee Street Tampa, Florida * $10,500,000 1144 Sea Grape Point Road Nokomis, Florida $10,500,000 1411 Via Tuscany Winter Park (Prices reflected above are sold prices.) NAPLES REGION COMPANYWIDE

Closing Thoughts

As a market-leading luxury broker, we are incredibly honored by our success in the markets we serve. This pride is reflected among the senior leaders of our organization to the dedicated sales team members who have built deep relationships with customers based on their many years of representing the communities they serve.

Our pride in representing you and this exceptional property is a commitment of the Sotheby's International Realty brand.

Our reputation among area real estate brokerages, our position in the luxury real estate space, our extensive marketing expertise and the certainty of performance as committed are all benefits which are unique to Premier Sotheby’s International Realty.

Sotheby’s International Realty® and the Sotheby’s International Realty logo are registered service marks used with permission. Each office is independently owned and operated. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Property information herein is derived from various sources including, but not limited to, county records and multiple listing services, and may include approximations. All information is deemed accurate and neither suggests nor infers that Sotheby’s International Realty participated as either the listing or cooperating agent or broker in the sale or purchase of the properties depicted. *Represented buyer.
PremierSIR.com | 239.261.6161 BROKERAGE | RENTALS | RELOCATION | NEW DEVELOPMENT | MORTGAGE | TITLE | INSURANCE | FINE ART CONSIGNMENT
4300 Gulf Shore Boulevard North, Suite 100, Naples, Florida 34103
239.784.5552 Dave.Renner@PremierSIR.com Renners2.com
DAVE & ANN RENNER
6625 George Washington Way Naples, Florida 34108

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