Public Relations Plan

6625 George Washington Way

Objective

Promote 6625 George Washington Way to local and national publications who highlight high-profile, ultraluxury real estate properties and record-setting listings. The following is a strategic guide to request placement in media outlets that will provide the most exposure for the listing. As with all public relations, placement is not guaranteed.

Public Relations Assistance

• The public relations team will explore all media opportunities available

• The public relations team will serve as the primary contact for media requests

• The public relations team will review all media requests and funnel appropriate requests to our global advisor

Public Relations Strategy

In addition to the exclusive agreements with predetermined national and local publications, a press release will be written highlighting the unique property features as it relates to each. Several media pitches will be developed to accompany the press release focusing on the property’s newsworthy attributes. The press release and pitches to local and national media outlets are intended to build awareness and drive traffic to the listings.

2022 Public Relations Statistics

8.32K MEDIA MENTIONS

19B POTENTIAL NEWS REACH

$ 75.2M PR VALUE