Marketing Plan

George Washington Way

Email Campaign

• Just Listed email blast sent to agent’s personal network announcing the listing

Global Network

• Direct exposure to agent's personal network of peers throughout the Sotheby’s International Realty brand

• Personal outreach to top 100 advisors nationwide, according to Real Trends 2022 Report

• Personal email introducing the property with a link to the property website

• Network through the Sotheby’s International Realty network

• Personalized digital flipbook and marketing brochures shared with affiliates in key feeder markets

Digital Opportunities

• Featured in Premier Impressions e-newsletter – emailed every Saturday morning to over 700 Southwest Florida area recipients

• Exposure in Premier Sotheby’s International Realty’s monthly digital newsletter, Luxury Impressions

• Customized social media plan:

• Featured post on Premier Sotheby’s International Realty’s blog

• Facebook: Extraordinary Property of the Week in the Naples region

• Instagram: Extraordinary Property

• Video displayed on Premier Sotheby’s International Realty’s YouTube channel

• Listing placement on Sotheby’s International Realty, Premier Sotheby’s International Realty, agent website and single-property website

• Monthly email marketing to advisor’s database, local-area advisors and affiliates in key feeder markets

Sotheby’ s International Realty ® Media Opportunities

• Potential exposure through media and press requests from Sotheby’s International Realty, including web and print from publications such as:

• Financial Times

• The New York Times

• Veranda Magazine

Public Relations

• Dwell

• Mansion Global

• Press release(s) developed by in-house PR team; pitched to local/national media outlets