1 minute read
Public Relations Plan
by renners2
National Sotheby’ s International Realty® Social Media Channels
• Featured as Extraordinary Property of the Day, which is promoted across Sotheby's International Realty’s social media channels, including Facebook, Instagram, Twitter and YouTube
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• Sotheby's International Realty’s social media follower count across all platforms exceeds 1,000,000 active subscribers
• Video featured on SIR YouTube, the No. 1 real estate channel on YouTube with over 320,000 subscribers
Premier Sotheby’ s International Realty Social Media Channels
• Premier Sotheby’s International Realty’s Instagram, Facebook, Twitter and LinkedIn posts
• Extraordinary Property of the Day featuring the property video across all channels
• Press releases will also be posted to our LinkedIn, as well as our press release page on the company website
Schedule
WEEK 1: Write press release, obtain photography, obtain press release approval from the seller.
WEEK 2: Secure story exclusive with national and local publication. Distribute press release on predetermined date and pitch media list, field media requests and schedule interviews. Schedule social media posts and coordinate with Sotheby's International Realty social media team on times/dates of national promotion.
WEEK 3: Follow-up with national and local publications.
30 DAYS: Track placement and provide reports to our advisors to be sent to the owner.
