RBCC Platinum Clubs of America 2024

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REHOBOTH BEACH COUNTRY CLUB

MISSION

As stewards of Rehoboth Beach Country Club, we ensure our multi-generational Members a stronger future through encouraging enduring friendship, maintaining sound fiscal management, celebrating old and new traditions and inspiring innovation. We deliver the must-have membership experience at the most desired waterfront destination.

VISION

With our Members first, RBCC will always strive to be the foremost private country club on the Delmarva Peninsula. We are committed to providing a welcoming environment while enjoying our scenic location, amenities and programs. We show appreciation and support to the dedicated Talon Tribe members that are second to none and aspire to be the employer of choice.

UNIVERSAL Recognition

The finest Clubs in the nation are acknowledged as su Members of a well-traveled American and global s that frequent Private Clubs. Whether recognized inception or through the accumulated passage of these Clubs are set apart as domiciles of Excellen their tradition and history, the ability to attract and exceptional Members and the experience they deli Club’s reputation and brand are enhanced th orchestrating outstanding events and activities w strong commitment to the community of which they part

ACCOLADES

Platinum Club of America

2021 - 2022

Platinum Club of America

2023 - 2024

RBCC was awarded its first Platinum Status in 2021 in the category of Country Clubs. Since then, RBCC has taken many steps to improve that are consistent with the Seven Selection Criteria.

Club Resort + Business Top Ranked Clubhouses 2022

Following an $11M renovation of the Clubhouse, Driving Range, and Pool Facility, RBCC was named in the Top Ranked Clubhouses.

al Club Association (NCA) Member

a member of the NCA where the RBCC and Leadership Team Members utilize best practices and attend on-going education to enhance on Certified

Golf Course Maintenance team takes great being Audubon Certified. The Club is committed to increasing and maintaining wildlife habitats and allowing for more pollinators.

sity of Delaware Lady Blue Hens ional “Battle at the Beach” Host

s held the honor of hosting the Division 1 Blue Hen’s Invitational for 10 years. The 2024 tournament will be held in October and will mark the 11th year as the host club.

an Junior Golf Association (AJGA)

w Event Host 2024 hosted the 2024 AJGA Preview Event. The three-day event featured 78-played aged 12-19 from 11 states, one territory, and four countries.

mson Cup Host 2024

RBCC was selected to host the 2024 Williamson Cup.

Chautauqua Regional Host 2024

Gregg Patterson, the Bicycle Chautauqua “the big three:” physical health, mental and emotional health. Chautauqua members for a reflective opportunity to think deeply club management in a physical social setting, RBCC looks forward to hosting the Chautauquans in Rehoboth Beach, Delaware on 17 - October 20 for deep conversations, growth and cycling.

EXCELLENCE IN Amenities & Facilities

The complete array of amenities and facilities provides Excellence and fulfillment of the Members’ needs in every function and activity that makes a Club great. Remarkable Clubs ensure their amenities and facilities remain relevant. There is a commitment to invest on a regular and planned basis in maintenance, renovation, upkeep of grounds, and the replacement of structures, equipment, and furnishings. America’s finest Clubs evaluate the benefits of developing new and repurposing existing amenities and facilities to serve today’s Member and the future generation of Members.

AMENITIES & FACILITIES

State-of-the-art 44,000 sq. ft. Clubhouse (renovated in 2021)

5 dining rooms with 3 bars, 2 outdoor dining patios, 1 outdoor bar

Men’s and Ladies’ Locker Rooms with saunas

Club kitchen, banquet kitchen, and pastry kitchen

Banquet facility

Spa room

Admin office suite

18-Hole Golf Course

Turn Bar featuring grab-and-go and quick menu items, full bar and restrooms

Driving Range and short game area (renovated 2021)

Golf Shop

Teaching Facility Simulator Room (new 2024)

9-hole Mini Putt Course

Racquet’s Facility (renovated in 2022)

5 Har-Tru tennis courts

4 pickleball courts

A hitting wall area

2 deck viewing areas

Racquets Shop

Fitness Center with 3 personal trainers and 9 different fitness classes

Aquatics Facility (renovated 2021)

6 lap lanes

diving board

new pool furniture for 150

The Upper Deck Sweets & Snacks Shop with cocktail service

The Eagle's View

SO WHAT IS The Talon Tribe?

“We are well-trained, friendly professionals who together share a common culture and create memorable experiences for all at Rehoboth Beach Country Club.”

WEARETHE TALONTRIBE.

CALIBER OF THE Talon Tribe & Service Levels

A maxim of the finest Clubs remains, the esteemed Members and Staff relating and treating each other with mutual respect and compassion. Clubs that attract outstanding Employees are recognized as the Employer of Choice in the local hospitality industry and provide an excellent work environment and unique culture with leading compensation and benefits. Employees are a Club’s most important asset, with personal and professional growth encouraged as their voices are heard. The quality of Management is reflected by a Staff that takes pride in their position, is well-trained, wellmannered, and highly motivated, delivering unparalleled service that results in an extraordinary experience for their Members and their Guests.

THE CALIBER

5-year average tenure for full-time staff including 22 employees with 10 years of tenure or more 235 Tribe Members in season with 110 seasonal employees and 120 year-round staff

6 CMAA Members with 3 actively pursuing their CCM certifications

3 PGA certified Golf Professionals with 2 additional Tribe Members who are PGA on staff Member of the Golf Business Network (GBN) Manager-in-Training program available

An employee mission and vision statement and core values that align with the Club’s future

An updated Club Vision Statement that the Strategic Planning Committee and Board decided to include “aspiring to be the employer of choice”

Continued on-going education with associations such as CMAA, PCMA, NCA, Lumina Spark Yearly Leadership Retreats with the Club’s top directors

Developed “Behind the Lens” video series to showcase all that the Tribe does to prepare the Must-Have Membership Experience

Golf Course Superintendent Alan FitzGerald is a Master Greenkeeper (MG) and Certified Golf Course Superintendent. He was the 34th person awarded both accreditations.

Director of Food and Beverage Jerry Schreck initiated the Chef to Chef Conference in conjunction with Club and Resort Business Magazine and is one of only 100 chefs inducted into the Honorable Order of the Golden Toque.

Fitness Specialist Colleen Beck is Titleist Performance Certified (TPI).

Lead Golf Instructor Chris Gray is Capto Putting certified.

ENGAGEMENT & COMMITMENT of Membership

Committed Members understand and accept the responsibilities of Membership. Collectively they are the custodians and the foundation of the most respected and successful Clubs. Members who represent the best qualities are those that reflect the values and culture of their Club and the community in which they live. They celebrate their heritage and faithfully observe timehonored traditions. These Members are educated to preserve the Club’s legacy by perpetuating the institution to provide for the next generation of Members. Engaged Members endeavor to attract prospective new Members who share the same values, integrity, and commitment

COMMITMENT

1,011 memberships with a 2.5 year waiting list for the Full Regular Golf Membership

Attrition rate of 2%

153 memberships with over 30 years of membership

30 memberships with over 50 years of membership

92 Members participate on Club Committees with additional Members participating on AdHoc Committees

55 is the average age of the primary member in the last 5 years

$110,000 donated to the Talon Tribe Holiday Gift Fund from the membership

2025 marks RBCC’s Centennial year!

ENGAGEMENT

Ad-Hoc Art Committee works with local artists, including RBCC Members, to showcase artwork in the Clubhouse and host “Meet the Artist” events.

Engaged membership for events with the largest event of the year, July 4th, hosting 1,391 Members and guests

RBCC is host to many local charity events with Member attendance as well as volunteer support

Beebe Medical Foundation

Harry K Foundation

Beau Biden Foundation

Food Bank of Delaware

Rehoboth Beach Community Resource Center

The Club’s Board in cohesion with the Leadership Team developed Vision 2030 - ensuring a strong future. Vision 2030 is a coalescence of an Annual Membership Survey, updated and fluid Strategic Plan, and Board Initiatives. This is important because it is the membership’s mutual responsibility as stewards of the Club to preserve the physical assets, experience and old and new traditions.

A NEW INITIATIVE 1925 Eagle Foundation

Established in January 2024, a tax-exempt organization independent of the Board whose mission is to administer support through grants to the Talon Tribe members in times of need, for educational scholarships, assist local charities and oversee donations of art to RBCC.

STEWARDSHIP

We embrace the idea that we, as members, have a responsibility to care for the well-being of RBCC today and for the future. We expect our leaders to be accountable and lead by example.

CARING

Caring is a powerful word. When we care, we engage, commit, are attentive, kind, honest, respectful, and responsive. We have integrity and a passion for good. When we care, others want to be around us and most importantly, caring inspires more care!

COMMUNITY

With outstanding stewardship and true caring, we create a sense of community. This reaches across everyone – members, families, leadership, and the Talon Tribe. Together, we have a strong sense of purpose and enjoy each other’s company. We communicate fully and respect others’ differences and points of view.

VISION

Vision is powering up our imagination to create a mental picture that guides us to something new, innovative, and sustainable for RBCC’s future. Having vision is forward thinking, exciting, and should benefit the greater good for all members, our campus, and the Talon Tribe.

GOVERNANCE & Fiscal Management

GOVERNANCE

The Club’s Board of Governors is composed of 13 volunteer members, 5 of which are Executive Committee Members, who meet on a monthly basis and liaises with one of the Club’s Committees.

In 2024, the Board of Governors approved a refinement of the Club’s Committees to align with industry best practices, maximize utilization of Member skills, and enhance the efforts of Vision 2030. The Club’s Committees are divided into four categories: Strategic, Operational, Independent and Ad-Hoc. The Club’s governing documents including the Bylaws, Board Policy Manual (BPM), Committee Charters, Rules and Regulations, Operational Rules are reviewed annually and updated as needed.

The Club’s Bylaws are undergoing revisions with the assistance of nationally recognized attorney Robyn Stowell. These revisions will be presented to the membership in early 2025.

A Board Orientation is required for all new Board Members with a Board Retreat scheduled following the Club’s Annual Membership Meeting.

A “Board Update” is sent to the membership every month one week after the Board meeting and posted on the Member website.

BOARD

Initiatives

In hopes to be more transparent and communicate with the membership on a regular basis, the Board of Governors started implementing monthly Board Update’s to the membership featuring the top take-aways from the Boardroom This includes updates to the Board Initiatives set forth with Vision 2030 RBCC has changed drastically, much like other clubs, in the last few years and the Board has changed their dynamics to be more strategic with initiatives for the future of the Club. Some of these initiatives include:

Capital Needs Funding

Completed and Passed

Committee Refinement

Completed and In Progress

1925 Eagle Foundation

Started and In Progress

Membership Category

Review & Adjustment

Planning has started at the Membership Committee level Board to review based on the Strategic Plan in Fall of 2024

Membership Caps with a strong outlook on the financial structure

Planning has started at the Membership Committee level. Board to review based on the Strategic Plan in Fall of 2024.

Bylaws Revision

Started and In Progress

COI Restatement

Starting in Winter of 2025

Review of Board election process

Starting in Winter of 2025

ADAPTING TO Changing Times STRATEGIC VISION

Change moves at a rapid pace. Clubs must be proactive as they adapt to today’s society and tomorrow’s Member and family. As times change, successful Clubs continue to preserve the values, integrity, and bespoke experience of the existing Membership. Great Clubs excel at anticipating and delivering on the expectations, needs and interests of their Members, future Members, Guests, and Staff. The leadership of the finest Clubs takes responsibility for reviewing and amending operating philosophies and the Strategic Plan and considers the development of new facilities and amenities to support Changing Times

Updated Club Mission Statement, Vision Statement and Core Values to reflect the changes of the Club and its culture

Implemented a new Strategic Plan

Implemented a Annual Membership Survey

Completed a Capital Reserve Study

Launched an RBCC Brand and Communications Guidelines

A GREEN INITIATIVE

Implemented a new water filtration system with reusable glass bottles in the dining rooms for the membership

Implemented new water stations to refill water bottles around the Club campus

Gifting of reusable water bottles for new Members

Installation of native plants by RBBC’s Horticulturist to encourage pollinators and wildlife to return to their rightful home and a garden of vegetables, fruits and herbs for the culinary department to utilize

MEETING THE NEEDS OF Mem

RBCC has changed in many ways over the last four years and so did the needs of the Members.

Unanticipated growth that started with 758 memberships in FY2020 and expanded to 1,019 memberships in FY2024 equating to roughly 375 new memberships.

Renovated Clubhouse, Driving Range, and Pool in 2020

Enhanced Racquet’s Facility in 2022 with 5 tennis courts, 4 pickleball courts and a hitting wall

Addition of mini putt course

Increased summer Youth Activities with the addition of full week camps from the week of June 10 until August 26 with diversity in camps such as:

Skimboarding with World Champion Chabe White Technology, Art & Science, Golf, Racquets and Sailing, RBCC Ninja Warrior, etc.

Included a RBCC Dolphins Swim Team with swimming lessons

EMBRACING MODERN TECH

Transferred to a more secure IT company, Think SecureNet

Upgraded Cyber Security protocols, policies and increased our insurance coverages

Launched a new ForeTees website and ForeTees App

Implemented 5 Member digital boards and 3 employee digital boards

Online shopping experience offered through golf department Online application submission

Launched Vivid Club to help guide the Board, Committees, Initiatives and the Strategic Plan

Use of Perry Weather System

Use of USGA GS3 ball to track our greens data to ensure consistency

Golf Course Maintenance (GCM) uses a digital job board for the team’s daily/weekly tasks to be more efficient, reduces mistakes and tracks labor usage for budgeting.

GCM uses inventory/application software for pesticides and fertilizers to keep us in compliance and be fiscally responsible. GCM demoed robot mowers to potentially reduce some labor costs and be more environmentally friendly.

SO WHAT IS THE Must-Have Membership Experience

THE MUST-HAVEMembership Experience

Observing and excelling in the first Six Selection Criteria is a prerequisite to delivering the optimal experience. Members and Guests often measure their experience at a Club by reflecting on treasured memories. Best Practices are consistently observed and frequently refined through every department of the Club Operation to enhance the overall experience at a Platinum Club of America. So much that contributes to the overall experience is intangible. Clubs with the most revered overall experiences are recognized through their reputation with respect and admiration.

EXPERIENCE STATS

Net Promoter Score (NPS) of 62.56

Affiliated Partnerships

Shipsticks - specialty shipping of golf clubs

OpenRounds - online platform where Members can request access to golf rounds at other private clubs

Rehoboth Bay Sailing Associationpartnership for youth sailing camps, adult sailing clinics, kayaks and paddle boards

Clear Space Theatre - Members enjoy a dinner at the Club with shuttle service to theatre shows.

BEHIND THE LENS: RACQUETS

SEASONAL UPDATES

JULY 4TH GOLFING

CREATIVE CONCEPTS

THE MUST-HAVEMembership Experience

Clubhouse: 302-227-3811

Golf Shop: 302-227-3616

rehobothbeachcc.com

REHOBOTH BEACH COUNTRY CLUB

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