Reddy A+U is an international firm of architects, planners, urban designers and interior designers with over 40 years of experience in the design and management of complex building and planning projects. Our many awards and repeat clients are testament to our reputation for creative design and high-quality professional service.
For 40 years, we have been designing places to shop and stay in the Hospitality sector. Read on for a description of our capabilities and experience in the design of Hotel + Retail for our many clients.
Section One About Us
ABOUT US
WORKING IN HOSPITALITY FOR OVER 40 YEARS
TEAM
We offer a team with extensive experience, from talented designers using AR and VR communication tools to technical and management expertise, equipped with BIM technology and know-how.
SERVICES
We offer a comprehensive range of architectural and interior design services, from design to execution, from urban design to ergonomics, sustainable design and post-occupancy evaluation.
RELIABILITY
We have an excellent record in delivering projects from inception to completion, on time and on budget, as our many repeat clients attest to.
EXPERTISE
We provide a high level of technical expertise, ranging from MMC in all its characterisations, low carbon and life cycle design to post-occupancy evaluations and BIM management.
QUALITY
We take pride in the quality of our work and our thorough service, as attested to by the number of awards we have received and the number of our clients in this sector.
INNOVATION
We offer knowledge and insights into the key challenges in the Student Living sector, such as planning policy, density, typology, buildability, whole-life zero-carbon design, ESG and building performance.
CLIENTS
We work with developers, investors, institutions, local authorities and agencies. Many of these are long-standing repeat clients, a testament to the quality of our service. A selection of current and recent clients in the hospitality sector is listed here.
Premier Inn
Radisson
Hilton
Metropole
Castlemartyr
Maldron
Beleek
Rochestown
Cashel Place
Barberstown
Burlington Real Estate
ORHRE
Ballymore
Hammerson
Henderson Park
Cooper Developments
Jervis Developments Limited
UCD Student Village
HOSPITALITY TEAM
CREATIVE, EXPERIENCED, LISTENING
Lisa Smyth Director
Rob Keane CEO, Studio Lead
Lisa Wynne Director
Hospitality Studio Lead
Lisa is a Director at Reddy A+U and leads the design and development of our Hospitality and Retail team.
Lisa has extensive experience of designing boutique hotels and working in the retail sector, including the design and construction of shopping centres, retail parks and individual mainstream outlets
Rory Murphy COO, Studio Lead
Ross Quinn Associate Director
With over 40-years+ experience, Reddy A+U have overseen the design and construction of over 20 Hotels, Hostels and Retail Shopping Centres. We believe that the natural evolution of low rise shopping centres is to ensure that the air space is occupied by housing at an appropriate density. Our works focus’s on cost effective design solutions and low energy technology to ensure robust and enduring places for people to stay and shop.
We are expert in all stages of project scope, from initial feasibility, through design , planning consent and regulatory compliance to procurement, construction, handover and evaluation of performance in use.
PLANNING
Urban Design Strategy
Planning and development policy
Local area action plans
Community engagement
Stakeholder engagement
Placemaking and Public Realm
Feasibility studies
DESIGN
Brief development
Dwelling typologies
Options Appraisals
Conceptual / detail design
Interior Design
Design Certifier
PSDP Services
Planning Consent Applications
3D Visualisation
BIM Management
Design management
Client Liaison
HOSPITALITY SERVICES
EVERY ASPECT COVERED
URBAN DESIGN
Illustrative layouts
Design briefs & frameworks
Design statements
Appraisals & feasibility
Stakeholder consultation
Sustainable design
3D models & visualisations
Site analysis
Research & Development
EXECUTION
Design management
Production information
PSDP services
BIM management and modelling
Building Regulations Compliance
Tall building design
Value engineering
Technical Advisory Services
Detail Design + Tendering
Contract Administration
Handover
Post Occupancy
QUALITY
We work to certified standards, both in our services and in our projects. The quality of our work and service has been recognised by the many awards received, of which a selection of recent awards are shown here.
Overall Event Winner Fit Out Project of the Year: Guinness Enterprise Centre
Winner
1. Fit Out Medium Office of the Year: Guinness Enterprise Centre
2. Healthcare Project of the Year: Four Ferns Foxrock
STANDARDS
Reddy A+U’s services and projects are certified to relevant standards, including:
For quality mangement: - ISO 9001
- ISO 14000
For BIM services: - BRE Group ISO 19650
For low carbon design: - EN 15978
Selected projects achieve: - Home Performance Index (HPI) V2 certification - BREEAM / LEED certification - WELL certification
Shortlisted
1. Project of the Year: Commercial Interiors
Guinness Enterprise Centre
2. Architectural Design: Commercial
Winner
1. Commercial Project of the Year: The Guinness Enterprise Centre
2. Health and Education Project of the Year: UCD Village
Winner
1. Best Interior Architecture Project of the Year: UCD Village
2. Best Fit Out of the Year: Sandvik Dockline
UCD Village
Sandvik Dockline
AWARDS
Winner
1. Fit Out of the Year Public Sector:
James Joyce Library UCD
2. Fit Out of the Year Tourism and Leisure: James Joyce Library UCD
Overall Winner
Architectural and Interiors Practice of the Year:
Reddy Architecture + Urbanism
Winner
1. Educational Building of the Year: The Guinness Enterprise Centre
2. Residential Project of the Year: UCD Village
Winner
1. Fit Out of the Year: Public Sector
James Joyce Library UCD
2. Fit Out of the Year: Tourism and Leisure
James Joyce Library UCD
Winner
Architectural Practice of the Year
Reddy Architecture + Urbanism
Winner
Building of the Year - Tourism Leisure & Hospitality
Royal Dublin Convention Centre
Overall Winner
Building Project of the Year
Royal Dublin Convention Centre
Winner
1. Healthcare Project of the Year
Four Ferns Foxrock
2. Education Project of the Year
James Joyce Library UCD
3. Commercial Office Project of the Year
Glencar House
4. Student Accommodation Project of the Year UCD Village
James Joyce Library
Glencar House
Section Two Insights
Radisson Hotel
RESEARCH + INNOVATION
SHOPPING CENTRES AS LIVING HUBS
The retail sector isn’t dying — it’s evolving.
Once the epicentre of suburban life, shopping centres are now being transformed into mixed-use hubs, combining housing, retail and entertainment in a bold bid to stay relevant in a changing world.
Developers are increasingly seeking to complement their under-pressure retail + department stores, trading the racks and registers for apartments and affordable housing.
In some cases, entire sections of malls are being reimagined with outdoor spaces, restaurants and modern living quarters.
• Hammerson at Dundrum Shopping centre is developing the Ironworks with Reddy A+U - 120 Apartment Units over an existing car park, making clever use of the otherwise redundant overhead space.
• The Frascati Shopping centre’s recently completed residential scheme brought 45 new units above the existing centre – Reddy A+U completed the scheme for Burlington Real Estate.
• Jervis Shopping centre’s extension at the rooftop comprises a shared living and office scheme which dramatically reimagines the skyline of the city whilst maintaining the shopping centre below.
It’s a logical and entirely suitable use of the space above and proximate to the retail and shopping centres – places to live and shop as well as relax.
Despite development plan concerns which
seek to limit new hotels and retail use at city centre locations, under the guise of concern at erosion of cultural use, the move is clear in the markets of Europe and the US. People will live close to amenities and there is space and the ability to deliver development of scale at these locations.
At Reddy A+U, we believe that contemporary hostel architecture reflects a paradigm shift in communal living. We are working with our clients to reimagine these spaces to offer more than just a place to sleep.
Ironworks Dundrum
Frascati Shopping centre
Jervis Shopping Centre
RESEARCH + INNOVATION
HOSTEL DESIGN
Vibrant, multi-functional environments are created to foster community engagement, social interaction, and cultural exchange among residents. Once relegated to the margins of the hospitality industry, hostels have risen to prominence as dynamic hubs of community, creativity, and connectivity. From their humble beginnings as utilitarian lodgings for budget-conscious travellers to their current incarnation as architectural marvels, hostels epitomize the evolving nature of travel accommodation worldwide
Communal Living
As travel trends evolved, so too did the concept of hostel accommodation. No longer confined to the stereotypical image of bare-bones accommodations, modern hostels have redefined the notion of communal living.
Today, hostels are vibrant, multifunctional spaces that cater to a diverse range of travellers, from backpackers seeking adventure to digital nomads craving connection
Sustainable Design Practices: Nurturing the Planet and the Community
In an era marked by growing environmental awareness, sustainability has emerged as a central tenet of hostel design.
Incorporating eco-friendly materials, energy-efficient systems, and innovative waste management solutions to minimize environmental impact and promote responsible living. From rooftop gardens and rainwater harvesting systems to passive heating and cooling techniques, hostels are embracing a holistic approach to sustainability that benefits both the planet and the community.
By reducing energy consumption, minimizing waste, and supporting local suppliers and artisans, hostels are not only reducing their ecological footprint but also contributing to the social and economic well-being of the communities they serve.
In an increasingly connected world, technology plays a pivotal role in shaping the hostel experience. From keyless entry systems and mobile check-in platforms to smart room controls and high-speed Wi-Fi, technology is seamlessly integrated into every aspect of the hostel experience, enhancing convenience, security, and connectivity for guests.
Spatial planning, multifunctional furniture, and adaptable layouts to maximize the utility of every space, creating environments that are both functional and flexible.
Reddy A+U are frontrunners in use of BIM (Building Information Modelling) to foster innovation and deliver design excellence. Our approach and workflow ensures our designs are fully digital from concept through to completion.
Post-occupancy evaluation (e.g. carbon performance against targets)
Ongoing asset management, maintenace, replacement
Data Driven Design
We use BIM in the early stages of designing, site planning and feasibility studies, through visualisation, simulations, to specifications and construction drawings.
The developing BIM model provides us with live reporting of key metrics — quantum of units, the mix of units, ratio of dual aspect and oversized units, site density — while also considering key architectural concepts of site planning, massing, and the creation of places for people.
Information on material and thermal performance, cost, life cycle analysis, environmental impact and other relevant considerations are integrated into the design process.
This enables us to rapidly test multiple design options and provides the client with extensive insight into design development, operating costs, environmental impact, time schedule and other such metrics.
STRUCTURE FACADES
BIM: THE DIGITAL PROCESS
BETTER QUALITY, EFFICIENT DELIVERY
Environmental Design & Sustainability
Our BIM workflows enable us to evaluate the building’s impact on its environment, to understand impact in terms of light and weather at any time throughout the year, and to evaluate visual impacts of scale and massing, tailoring the presence of the building to its environment and assessing key sight lines and views.
We use Insight analysis to assess the impact of solar radiation on the balance between passive heating and overheating. Integration with daylight or wind consultants provides detailed daylight and wind microclimate analysis.
Collaboration & Coordination
Collaboration with clients, consultants and suppliers assists with coordination and facilitates clash detection, identifying critical interface issues before construction, and minimising the risks associated with redesign and over-estimation of cost.
We use Autodesk BIM 360 (Construction Cloud) as the main Common Data Environment (CDE) for the design team, facilitating coordination, clash detection and issue resolution during the design process, and greatly improving the quality of production information.
Design team models are federated using Autodesk Navisworks Manage, where a rulebased clash detection process is undertaken to identify areas that require further coordination.We lead design teams in the producton of coordinated information.
Section Three Projects
Leisureplex
3 Page 24
SELECTED PROJECTS
Reddy A+U believe in designing spaces that reflect brand identity, enhance the customer experience and create lasting impressions.
By integrating innovative interior design concepts and an inherent sustainable approach, we ensure our projects contribute to a vibrant and memorable experience.
We combine our skills in urban design + masterplanning with our client centric interior design approach to create successful places to visit and stay. We believe in great design. Each project is considered in detail in terms of its architecture, environs, use and a thorough understanding of our clients vision. We make sure that we take into consideration all users and stakeholders in all projects and collaborate to bring together the optimum solution for each and every client.
Our design process is a collective approach ensuring that the stakeholders remain and integral part of the design process. Our team studies in detail the brief and through a collaborative strategy prepares a concept that aligns with our clients expectations and considers in detail the projects end use. Our team are focused on user movement and we bring all the modern technology and research at our disposal to all our projects. This includes aspects of wellness, biophilic design and we incorporate these ideals as part of our development of a sustainable project.
Hilton Hotel, Dublin
Cashel Palace, Tipperary
Radisson Hotel, Dublin
CASHEL PALACE
TIPPERARY
Scale: 3,500 m2
Services: Design, Execution
Adaptive re-use and restoration of the existing Cashel Palace. The project involved a sensitive conservation of the heritage elements of the historic house and construction of a modern wing connectevia a glazed corridor to the main building.
To upgrade a protected structure to a 5-star hotel standard with ballroom, spa facilities and an addional 46 bedrooms. The project required significant refurbishment of outbuildings into bedroom suites and the incorporation of external landscaped
Hospitality: Selected Projects
HILTON HOTEL DUBLIN 8
Scale: 8,350 m2
Services: Design, Interior Design Execution
The 120 bedroom four star hotel is surrounded by a number of protected structures including Kilmainham Gaol and the Royal Hospital Kilmainham.
The new development sensitively integrates the new build into existing historic landscape and an existing 13th century Norman castle. Facilities within the luxury complex include a swimming pool & spa facilities, a large (330+) conference and function room, as well as a number of full bars and restaurant
RADISSON HOTEL GOLDEN LANE
Scale: 10,500 m2
Services: Design, Interior Design Execution
115 Bedroom Extension to Radisson Hotel also originally designed by Reddy A+U to compliment a mixed-use development at Le Pole Square in Dublin 8.
The bedrooms share views of the square and Dublin Castle and are located directly over the convention centre and extensive spa facilities.
CASTLEMARTYR HOTEL
CORK
Scale: 20,000 m2
Services: Detail Design, Execution
The luxurious 104-bedroom ‘five-starplus’ hotel and spa on the grounds of Castlemartyr Demesne included a significant amount of historic conservation as well as sensitive modern intervention to the 18th century house and formal gardens, addition of new bedroom and pool buildings, an eighteen-hole golf course, club house, ancillary golf lodges and gate lodge accommodation.
