Affiliated with National Cattlemen’s Beef Association Beef Improvement Federation U.S. Beef Breed’s Council National Pedigreed Livestock Council
GENERAL INFORMATION
Published 10 times annually by the Red Angus Association of America at the national headquarters (18335 E. 103rd Ave., Suite 202, Commerce City, CO 80022). A non-political magazine dedicated to the promotion and improvement of breeding, feeding and marketing Red Angus cattle. Subscription rate: U.S., 1 year - $30; 2 years - $55. Canada and Mexico, 1 year - $44, 2 years - $82 (Payable in U.S. Funds Only). International Air Mail, 1 year - $55; 2 years - $100 (Payable in U.S. Funds Only). These rates are based on Third Class Bulk mailed from Jefferson City, Missouri. Add $20 per year for First Class.
EDITORIAL AND ADVERTISING POLICY
Advertising and editorial content are not limited to any particular class of product or subject matter. However, we reserve the right to refuse publication of any material not within the bounds of high agricultural ethics. While we devote the utmost care to the preparation of each advertisement, we cannot be held responsible for ads received after the ad deadline. Furthermore, the accuracy and content of copy received over the telephone is entirely the responsibility of the advertiser. No adjustment for incorrect ad copy will be considered for ads that are received after the ad deadline or that are placed over the telephone.
All unused reserved advertising space that is not canceled by the advertising deadline will be billed to the advertiser.
ADVERTISING
Board of Directors
PRESIDENT
Jeff Pettit | Sebree, Kentucky jeff@diamondpcattle.com
FIRST VICE PRESIDENT
AREA 4 DIRECTOR - SOUTHWEST
Tony Ballinger | Morgan Mill, Texas anthony.ballinger@adm.com
SECOND VICE PRESIDENT
AREA 6 DIRECTOR - GREAT PLAINS
Jason Anderson | Oberlin, Kansas jasonea9@hotmail.com
Ron Christensen | Sterling, Utah hotshoeredangus@gmail.com
AREA 7 DIRECTOR - NORTHEAST
Rob Hess | Hershey, Pennsylvania hessfarm@verizon.net
AREA 8 DIRECTOR - SOUTHEAST
Michael Watkins | Harrison, Arkansas watkinscattleco@windstream.net
AREA 9 DIRECTOR - MIDWEST
Will Andras | Manchester, Illinois andras@irtc.net
Board Commentary
Board Names DeVoe Ex-Officio Member
by George Murdock, Area 1 Director
In light of the level of transformation and transition currently underway within RAAA, the Board of Directors unanimously approved the appointment of outgoing president Kyley DeVoe to a one-year ex-officio term on the Executive Board for the 2025-2026 year.
The statement of premise in the minutes, which surrounds the reasoning for the action, officially reads as follows:
“As of Sept. 8, 2025, the RAAA and the RAAA Board is in a period of transition and transformation. This includes leadership, governance, product identification and market share.
A part of this activity has been exceptional demands and communication on the part of the Executive Board. As a leadership transition transpires, it behooves the RAAA Board to retain the collective knowledge and experience that has been accumulated over the past year.
In many organizations, it’s common to retain the presence of the immediate past president in order to preserve the experience of the individual who is stepping down. This is a concept which should be explored by the RAAA Board.”
The remarks that have been included in the minutes are my own as written and presented to the board. Among the issues related to the transition is the selection of a new executive vice president, the election of a new president and the selection of four new board members.
The terms of six board members actually expired at the convention; however, Jeff Pettit continued on the board as president and I opted for another term. The motion presented to the board was unanimously adopted on Sept. 11, 2025, and DeVoe graciously agreed to serve during the coming year as a non-voting member.
As a new chapter in the Red Angus story is being written, DeVoe’s remarks during his farewell address as president exemplified the wisdom and the need for this move, as well as the benefits that will be enjoyed by retaining his experience and involvement in some of the most critical issues impacting our association.
It was pointed out, in the past decade-plus, the breed has gone from 13th to third in size among other associations, and that enlightened and progressive steps are being taken to continue advancing the interests of the breed.
As DeVoe pointed out to the membership, RAAA is deeply engaged in new ventures, new leadership, price equity and new concepts focused on the consumer. The outgoing president borrowed a line from an English rock band which reminds us, “Good Times are a Comin’” and those who use the data will get there faster than anyone else. Data is what the Red Angus breed is all about.
Among his closing comments was the admonition, “It is amazing what you can accomplish when you don’t care who gets the credit.” In my estimation as a fellow board member under Kyley’s leadership, humility, dedication and commitment are what he is all about. //
Bieber Fever
thursdAy,
Age-AdvAntAged Bulls sired By jumpstArt j137, pAycheck 0728, exActly 1144j, checkmAte k126, Asset 1276, And more! From pasture to packer — BieBer red angus
At the rAnch neAr leolA, sd or online with dvAuction
oFFering registered Bred heiFers, registered Bred cows, And Age-AdvAntAged Bulls with Best in Breed perFormAnce dAtA
Taylor Dorsey 970-397-0356 | taylordorsey@redangus.org
RECEPTIONIST
Tabitha Romero Ext. 3 | receptionist@redangus.org
Association Commentary
Strength in Red Angus: Meeting Today’s Challenges
by Halla Pfeiff Ramsey, Executive Director of Operations
Red Angus continues to bring opportunities to the forefront across the beef industry. From herd rebuilding to international trade, education to consumer trust, our breed is uniquely positioned to help meet today’s challenges while preparing for the opportunities of tomorrow.
As we all know, the U.S. cow herd is at a historically low inventory, and rebuilding efforts will take time. I firmly believe Red Angus genetics can play a vital role in this process. With maternal strengths such as fertility, longevity and adaptability, Red Angus females provide the foundation needed for expansion. Their ability to thrive in diverse environments, along with hide color advantages that aid in heat tolerance, make them an asset to producers looking to stretch resources and rebuild sustainably.
It isn’t only the nation’s cow herd that will be rebuilding. Universities and research programs across the country are also working to expand their herds to better serve students and research initiatives. Many are looking to Red Angus genetics for these efforts, recognizing the breed’s proven value in both maternal and terminal traits. This not only reflects confidence in Red Angus but also an investment in the next generation of leaders in animal science and beef production.
On the feeding and marketing side, programs like Angus Access continue to help feedyards, processors and retailers navigate tight cattle supplies. These tools deliver value across the chain, reinforcing the demand for Red Angus-influenced cattle. Terminal traits within the breed help ensure that Red Angus cattle not only excel in production but also deliver carcass merit that meets market expectations.
The current marketplace brings both risk and reward. Record-high beef prices pose challenges for consumers while offering opportunities for producers and feeders. In this environment, Red Angus cattle with their balance of efficiency and carcass quality are well-positioned to deliver value across the supply chain. Similarly, shifting global trade dynamics create both uncertainty and potential. As export markets evolve, Red Angus genetics provide flexibility and consistency to meet international demand.
Built-in traceability programs also create confidence at a time when biosecurity challenges such as the threat of New World Screwworm, demand alertness. By offering verified solutions, Red Angus provides peace of mind for producers and assurance for consumers.
Just as important as genetics and markets is the strength of our community. Building connections among RAAA members, juniors and commercial producers remains one of Red Angus’ greatest opportunities. Events such as convention, state affiliate meetings and trips to Washington, D.C. remind us of the importance of relationships, advocacy and continual learning. While the challenges before us are real, so too are the opportunities that come from working together.
Commercial Marketing Team and Value-Added Programs staff is on page 12
There is much to be grateful for. As we look ahead, let’s carry the Red Angus mission forward with optimism, resilience and thankfulness. Wishing you and your families a wonderful Thanksgiving season. //
Trusted
LELAND PROPULSION 3149
KOESTER PROPEL 261 #4773529
LELAND BRUNSWICK 1047 #4474365
#4558533
PIE HONKY TONK 4280
#5027481
Calves coming in 2026
LSF SRR PATENT 1083J #4455723
DISPERSING
FALL ROUNDUP BULL & FEMALE SALE
NOVEMBER 21ST, 2025 - SALE STARTS AT 10:00AM MT SALE LOCATION: LEACHMAN $PROFIT CENTER - MERIDEN, WY
Red Angus Commercial Marketing Team and Value-Added Programs
DIRECTOR OF COMMERCIAL MARKETING Kelly Smith 417-855-9461 | kelly@redangus.org
ENROLL IN VALUE-ADDED PROGRAMS AND ORDER TAGS: tags@redangus.org 940-477-4593
Weekly Email Marketing Service of Feeder and Finished Cattle
The Red Angus show list informs feedyard managers, order buyers and other interested parties of Red Angus-influenced cattle. Producers can market feeder or finished cattle through this free service when selling through a sale barn, video auction or private treaty. The weekly show list is emailed to potential buyers through the Red Angus FeederFax email service. To upload information about cattle or to view cattle available, visit RedAngus.org/showlist.
To receive the weekly FeederFax marketing service that will highlight that week’s show list, please visit bit.ly/RAAAFeederFax.
Marketing Update
Asleep at the Wheel
by Kelly Smith, Director of Commercial Marketing
As our marketing team travels the country, or as Jeananne and Lauren visit with producers about our Angus Access program, there’s a lot of optimism and excitement in the air. After all, it seems we’re breaking record-high cattle prices weekly, if not daily.
Considering the past 10 years of subpar calf prices and the struggle for cow-calf producers to stay afloat, this almost feels too good to be true. The cattle cycle is upon us, and the big question, of course, is: How long will these high prices last? If we knew the answer, we could all time the market perfectly – jumping in and out of the cattle business at just the right moments and taking a break in between. But no one really knows. Still, there are indicators that suggest we may have a good run of strong prices ahead.
Inventories remain the greatest indicator, along with heifer retention, which until recently has been virtually nonexistent. As of last Friday, the Cattle on Feed report showed placements down 10%, with a 1% reduction in cattle on feed, the lowest level since 2015. That could mean heifer retention is finally beginning.
With all the hoopla surrounding higher prices, I’d challenge you to think about how you’ll manage your cattle business moving forward. With more operating capital available than at any time in the last decade, are you making adjustments and improvements for the future?
Our team visits daily with producers and industry professionals, and it’s clear the beef industry is in a period of great change and transformation. Are you preparing for new production methods and marketing opportunities?
Now is the time to think about not just expansion, but efficiency and profitability when the market inevitably tightens a few years from now.
The influx of technology and new information can feel overwhelming. But notice that most, if not all, of this innovation is aimed at measuring production and performance, giving us tools to make better business decisions. Artificial intelligence is one example. I’m not suggesting you adopt every bell and whistle that comes along, but some applications make a lot of sense.
So, as you enjoy the rewards of your perseverance through years of volatility and sometimes unfair market conditions, I encourage you to consider the following:
1. Plan for and expect success.
2. Adopt new technology that works within your system.
3. Think outside the box.
4. Explore alliances and partnerships to build both volume and marketing advantages.
5. Plan five to 10 years down the road.
If our traveling commercial marketing team, our value-added department, or I can be of assistance, please reach out. The Red Angus world is “hot” right now. Let’s keep this momentum moving forward together. //
Special Red Angus-Influenced Feeder Calf Sale Calendar
Date Red Angus-Influenced Sale
11/3/25
Broken Bow Livestock
11/5/25 Hub City Livestock Auction
11/6/25 Bagley Livestock Exchange
11/6/25
Valentine Livestock Auction
11/7/25 LaCrosse Livestock Market
11/11/25 OKC West Livestock Market
11/20/25
11/20/25
Billings Livestock Commission
Valentine Livestock Auction
11/29/25 Lemmon Livestock Inc
12/1/25
Rugby Livestock Auction
12/2/25 Lake Region Livestock
12/3/25 Winter Livestock
12/4/25 Bagley Livestock Exchange
12/4/25 Valentine Livestock Auction
12/17/25 Equity Livestock
12/18/25 Valentine Livestock Auction
1/1/26 Bagley Livestock Exchange
Contact Phone
Justin French 308-872-3334 Broken Bow, NE
Glenn Gaikowski 605-225-3273 Aberdeen, SD
Billy Bushelle 218-694-3701 Bagley, MN
Greg Arendt 402-376-3611 Valentine, NE
Frank Seidel 785-222-2586 LaCrosse, KS
Pete Jeffries 405-262-8800 El Reno, OK
Ty Thompson 406-245-4151 Billings, MT
Greg Arendt 402-376-3611 Valentine, NE
Rowdy Benson 605-374-3877 Lemmon, SD
Cliff Mattson 701-776-6393 Rugby, ND
Chris Plummer 701-662-2223 Devils Lake, ND
Brian Winter 620-225-4159 Dodge City, KS
Billy Bushelle 218-694-3701 Bagley, MN
Greg Arendt 402-376-3611 Valentine, NE
Logan Edenfield 715-687-4101 Stratford, WI
Greg Arendt 402-376-3611 Valentine, NE
Billy Bushelle 218-694-3701 Bagley, MN
RAAA Launches GridMaster Challenge for Commercial Producers
The RAAA is excited to announce the launch of the GridMaster Challenge, a new educational contest designed to give commercial producers and members firsthand insight into the fed-cattle sector while evaluating the genetic potential of their herds.
Developed by RAAA’s commercial marketing specialists and approved by the RAAA Board of Directors, the GridMaster Challenge provides an opportunity for both junior and adult members, as well as commercial producers enrolled in RAAA’s process-verified programs, to collect valuable carcass and feedyard performance data. The program will be hosted in partnership with the Tri-County Steer Carcass Futurity at Nilan Feedyard in Oakland, Iowa.
“The GridMaster Challenge is a great way to collect valuable data while building stronger relationships within the breed and with industry professionals,” said Taylor Ohlde, RAAA commercial marketing specialist. “Even a pen of three steers or a single steer can provide more information than most commercial producers ever see, and that knowledge can be transformative.”
Participants will maintain cattle ownership throughout the contest and receive detailed reports on growth, carcass merit, health protocols and genetic evaluation. Data collected, including carcass ultrasound, foot and leg scoring, and genomic testing, will also contribute to the RAAA’s national genetic evaluation.
“Producers often ask how they can extract more value and learn about their cattle’s feed and carcass performance. The GridMaster Challenge provides that opportunity,” said Cory Peters, RAAA commercial marketing specialist. “Participants will gain firsthand experience in how the feeding and packing sectors work while discovering more about their herd’s genetic potential. The goal is to use that insight to make well-informed management and selection decisions.”
The Challenge is designed to be inclusive, educational and engaging for operations of all sizes. “We want producers of every size to feel included,” Ohlde added. “Whether you bring one head or many, there will be opportunities to learn, grow and connect with others in the beef industry.”
Key program requirements include:
• Enrollment deadline Nov. 15, 2025
• Delivery to Nilan Feedyard: Dec. 1–7, 2025
• Open to RAAA and Junior Red Angus members in good standing, or commercial producers enrolled in RAAA’s Angus Access program
• Steers only, born Jan. 1-April 30, 2025, weighing 600-950 pounds at delivery
• Entry fee: $120 per head, covering genetic testing, carcass ultrasound and data collection. Remaining fees will be financed throughout the duration of the test.
An educational field-day event, open to all participants and RAAA stakeholders, will be held in spring 2026 prior to harvest, focusing on the fed cattle and packing sectors.
For more information or to enroll visit RedAngus.org or contact Taylor Ohlde at 913-6262715 or Cory Peters at 402-418-2351. //
Bulls like these sell!
Member Services Reminders
• The final installment of Spring 2025 THR was billed Oct. 10 and is due Nov. 25.
• Fall 2025 THR billing begins Dec. 12.
Registration Reminders
• Fall 2024 cow inactivations occurred Oct. 31. Any cow missing Fall 2024 calving data is now inactive. A $50 reactivation fee applies within six months, and a $100 fee after six months.
DNA Reminders
• DNA turnaround times are expected to increase from October through April. Submit samples early to receive results on time. No rush service is available.
How Do You Measure Up?
by Stephanie Essegian, Member Services Specialist
A new Reporting Metrics tab is now available under Data Entry > Online. This feature provides herd statistics for the selected year, offering valuable insights into performance and management.
By reviewing these metrics, producers gain a clearer understanding of their herd, identify areas for improvement and make informed breeding and management decisions. This data-driven approach helps Red Angus Association of America members optimize operations, improve genetics and increase efficiency and profitability.
What You’ll Find in Reporting Metrics
Need a little one-on-one help?
Schedule a meeting by scanning the QR code or visiting: RedAngus.org > Herd Management > Red Angus Alley
• Cow inventory: Summarizes total active cows (spring and fall), over 16 months of age, for the selected year. This aligns with billing for that year.
• Transfers: Displays the number of transfers, male and female, based on sale date in the selected year.
• Inventory breakdown: Categorizes active females according to RAAA Rules and Regulations.
• Calf crop metrics: Shows reported information such as birth weights, calving ease, DNA submissions and other records.
• Calf crop groupings: Breaks down calves by mating type, single or multiple births, registration type and disposals.
• Ultrasound reporting: Total ultrasound records on file for the selected calf crop.
Apple Store Google Play
How Do You Measure Up?
• Heifer exposure: Records of exposure submissions for heifers bred in the selected year.
• Reason code reporting: Identifies dams recorded as open or without a natural calf in the selected year.
• Dam disposal codes: Number of females disposed of during the year.
The goal of the RAAA is to provide data-driven tools and resources for producers to use when making
decisions that will optimize their operations, enhance herd genetics, and ultimately increase efficiency and profitability within their breeding programs.
We hope you find this advancement informative and helpful.
Please feel free to contact us at data@redangus.org or 940-387-3805, Ext. 1. //
2025 HOLIDAY SCHEDULE
Christmas – DEC. 24-25 • New Year’s – Dec. 31-JAN. 1 The RAAA office will be closed the following days during
Thanksgiving – NOV. 27-28
The
BOVILIS NASALGEN 3-PMH is the first and only intranasal vaccine that protects against IBR, BRSV, PI3 , Pasteurella multocida and Mannheimia haemolytica
It’s safe to use in calves 1 week of age and older for a strong, healthy foundation. And a unique BluShadow® diluent means there’s no secondguessing which animals have been vaccinated.
vaccine line.
HARMS PLAINVIEW RANCH
Calving season is here, which means selecting your next herdsire is on the horizon. Make your choice at HPR… where the dams, granddams and great-granddams of every bull we offer are raised and maintained on our ranch. We combine the latest science and technology available with real-world, hands-on stockmanship and experience… progressive and practical. Purchase your bulls where the females and our customers always come first.
ANGUS • ANGUS • CHAROLAIS
RED ANGUS SIRES
HPR MESA
Breed Improvement
RomAngus: Bringing Angus Quality to the Dominican Republic
by A.J. Knowles, Director of Breed Improvement
For this month’s article, instead of providing commentary on genetics and selection, I’m highlighting work that has increased the influence of Red Angus genetics globally, particularly in regions where heat stress is an issue for other, black-hided English breeds.
This project, led by Joe Paschal, Ph.D., retired livestock specialist with Texas A&M Agrilife Extension Service, has been underway for more than a decade. It has successfully utilized Red Angus genetics in the tropics while establishing a vertically integrated supply chain serving a growing tourism market. Paschal’s career spans more than four decades with a central focus on Bos indicus genetics and cross-breeding applications. He provided the following synopsis of his long-running project with the Central Romana Corporation, along with photos from his travels.
“In July of 2015 I was approached by the management of Central Romana about improving the carcass merit of their Romana Red breed of cattle. The idea was to provide a high-quality (modest or better marbling), locally produced product that was similar to the look of the Romana Red except polled after a minimal amount of feed and raised on grass.
The Romana Red was developed from cattle that had been brought to Hispaniola by the Spanish over the last 500 years, with an addition of Brahman genetics, some likely from the U.S. Sugar herds.
The cattle are black skinned with short red hair and look similar to Brahmans but are lighter (bulls are 1600 -1700 lbs. and cows are 1000-1100 lbs.). Calves are light at birth (65 lbs.) and at weaning (400 lbs.). The cattle were bred and developed to provide steers for draft purposes – to pull carts in the sugar cane fields at harvest. At one time, there were over 10,000 draft steers, each weighing around 1400 lbs. In 2015 there were about 5,000, which are currently being eliminated in favor of tractors.
To give a new purpose to the herd, I suggested that Romana Red females be bred through AI to high-marbling Red Angus bulls, and in October 2015, the first 152 Romana Red heifers were inseminated. These yielded 75 F1 calves, which we called RomAngus. The lower-indexing bulls were fed and slaughtered and had carcass data collected. The higher-indexing bulls were put with commercial herds that Central Romana owned (they run about 50,000 head of cows, mostly Bos
Red Angus genetics improved carcass quality in Dominican Republic cattle through the RomAngus project led by Joe Paschal, Ph.D.
indicus influenced). The females were developed and would enter the breeding program to create RomAngus backcrosses that would be the mainstay of the carcass project.
As of August 2024, there have been 9,764 RomAngus calves produced, including 915 calves that are hitting the ground now. Eight Red Angus bulls have been used, four in AI and four that were brought live to the Dominican Republic in 2020 and collected (none remain). Seventeen calf crops have been produced across both fall and spring seasons.
To keep things simple, the F1 Red Angus cattle are labeled (and branded) A4 (4/8 parts, or 1/2 Red Angus). Similarly, the Red Angus backcrosses are labeled (and branded A6, denoting 6/8 parts, or 3/4 Red Angus); the A6 is the terminal product.
In March of 2025, the RomAngus product was launched, with the interest of several hotels and upscale meat markets in Santo Domingo and La Romana. Future rounds of the project will focus on reducing variation in the end product and providing greater efficiency in the herds for traits like Weaning Weight and Dry Matter Intake.” – Joe Paschal, Ph.D.
After Paschal’s summary, I reached out and asked if he thought Red Angus proved to be a good choice for this project, and if he would choose it again. His response:
“I chose Red Angus because I thought they offered the best chance to get an improvement in marbling as F1s on grass and be more tropically adapted due to their color. We haven’t been disappointed, and in the last 15 years, we’ve used over 10,000 units of semen in breeding F1s and three-quarter bloods for the RomAngus project. We’ve been extremely pleased with the results and recommend Red Angus to anyone considering Angus in the tropics!”
For more information on this project or other international work that is underway utilizing Red Angus genetics, please reach out to me by email at aj@redangus.org. //
1
DONNA 3143
RAAA: 5113723 | Sire: LSF SRR TAKEOVER 5051C
Dam: MF EDEN’S COWGIRL 3425
A picture-perfect young female that is sired by “Beartooth”. She is backed by the in uence of MF Eden’s Cowgirl 3425, one of the premier donors in the program!
Sells with a heifer calf at side by Red U2Q Head Games 14H
GPAR BLAZER 4923
RAAA: 5090381
Sire: J6 BLAZER 176J
Dam: WCCO 9023G
An elite herd sire prospect that is supported by one of the hottest young cows in the business!
JULIE 3239
RAAA: 5113725 | Sire: RED SSS GRAVITY 296E
Dam: MF JULIE 0332
3239 is an ultra-powerful young female that is destined to make an impact in production. The maternal granddam of this beauty is the tried and true, MF Marilyn 0165!
Sells with a bull calf at side by Red U2Q Head Games 14H
RUBY 356 3356
RAAA: 4939632 | Sire: MF JOKER 962
Dam: ALMS A356
3356 is an incredibly powerful female that is bold ribbed, deep sided and o ers superior skeletal quality. A true sale feature that is worth a trip to Alva!
Sells with a heifer calf at side by Red U2Q Head Games 14H
Offering...
MF NANCY 3515
RAAA: 5113733
Sire: FREE VALOR 13G
Dam: MF NANCY 5153
Unmatched power, presence, and structural integrity!
Sells with a bull calf at side by Red U2Q Head Games 14H
MF TYM HEAD GAMES 4132
RAAA: 5034487
Sire: RED U2Q HEAD GAMES 14H
Dam: MF EDEN’S THROTTLE 2300 4132 is a very impressive herd sire candidate that o ers unrivaled skeletal quality, shape and real-world function!
An elite set of Age Advantage Red Angus Bulls, Fall Pairs, and Spring Bred Heifers that are supported by the premier cow families at McMurphy Farms! Also selling 45+ Commercial Red Angus Spring Calving Bred Heifers!
BAR S PRIDE 8435 • RAAA: 4009738
A trait leader for ME and MARB that is a standout phenotypically. This dark cherry red hided female traces to a FULL SISTER to the dam of the popular stud known as Bar S Range Boss 1118!
BAR S BLACKCAP 1558 • RAAA: 4537007 1558 is a stunning young daughter of WEBR Brigade 13G that o ers superior udder quality and a balanced set of genomic data. A must-see sale attraction!
4285597
0597 is a power cow that blends the in uence of Red Six Mile Sakic 832S and WEBR Night Train 324. She is a carcass curve bender within the o ering!
Pregnancy Diagnosis and Vaccination: Timely Tools for Spring-Calving Herds
by Shelby Shank for the Red Angus Magazine
As spring-calving herds approach another season, November offers an ideal window for pregnancy diagnosis and pre-calving vaccinations.
These management tools safeguard calf health while helping producers decide whether to retain or cull females in today’s volatile cattle market.
Pregnancy diagnosis and vaccinations are more than items on a fall checklist, they can significantly influence herd productivity, calf health and overall profitability.
Timing Matters
Pregnancy diagnosis, or “preg-checking,” is among the most valuable tools available to cattle producers. Timing can greatly impact the quality of information gathered and the management decisions that follow.
“Depending on the operation’s goals, preg-checks can be done as soon as 30 days post-breeding or as late as 100plus days, depending on what data the producer wants to capture,” said Taylor Grussing, cow-calf field specialist for South Dakota State University Extension. “The earlier it’s done, the better the data collection.”
Patrick Davis, livestock field specialist with University of Missouri Extension, emphasized the importance of early checks for replacement heifers. “We like to have heifers preg-checked within 60 to 90 days of the beginning of breeding season,” he said. “If you wait longer, you lose accuracy on days pregnant, which is very important when selling replacement heifers.”
Early checks not only identify open females but also allow ranchers to evaluate calving distribution and market latebred cows to tighten the herd’s window.
“Pregnancy diagnosis early is a great thing,” said Lindsay Waechter-Mead, Ph.D., Nebraska Beef Quality Assurance Director and livestock systems Extension educator. “If cows are open, then you have an open window to market them. You’re going to save on feed costs depending on whether you decide to cull or not. But the majority of the time, if they didn’t get bred, we can save on all those extra costs.”
Pregnancy Checking Methods
Cattle producers have several options for determining pregnancy: palpation, ultrasound and blood testing. Each has advantages depending on herd size, management goals and the type of information needed.
Ultrasound allows for early detection, often as soon as 30 days post-breeding. “By using ultrasound, you can get a good age on the fetus, the sex after a certain time, or even diagnose twins,” Grussing said. “If producers just want to know if females are pregnant or open, ultrasounds 30 days post bull-removal can offer an overall herd check.”
Palpation remains the most widely used method due to its reliability and cost-effectiveness.
“This is dependent on the veterinarian’s performance,” Waechter-Mead said. “Usually, a really experienced veterinarian can get in early, around 35 to 40 days after breeding and determine if a cow is pregnant or not.”
Blood testing can detect pregnancy-specific hormones as early as 28 days after conception. However, it requires at least 75 days post-calving to avoid hormonal interference, and results are not immediate, limiting usefulness for sorting cattle at the chute.
“They can be accurate, but you do have to account for post-calving timelines,” Waechter-Mead said.
Grussing noted that larger operations often prefer palpation or ultrasound for immediate results.
“It gives them information right at the chute that day, and they can sort cattle into open or pregnant pens while also estimating how far along that pregnancy is,” she said.
Lindsay WaechterMead, Ph.D.
Patrick Davis Taylor Grussing
Pregnancy Diagnosis and Vaccination: Timely Tools for Spring-Calving Herds
All methods carry some risk of error. False positives are possible with blood tests, so confirmation is recommended through a repeat test, palpation or ultrasound.
Ultimately, the best method depends on herd size and management strategy and guidance from a veterinarian.
Benefits of Early Pregnancy Checks
Early pregnancy diagnosis provides information that directly affects herd management and overall profitability.
One immediate benefit is the ability to sort cows by expected calving dates.
“This could help producers better utilize feed resources throughout winter, so you can feed your early calving cows a little better than some of your cows that are going to calve later in the season to make the most of those energy reserves,” Grussing said.
Early checks also offer marketing opportunities for late-bred cows. “Some ranchers are leaving bulls out longer than normal but plan to cut off their breeding season or their calving season on a certain day,” Grussing said. “Preg-checking allows them to identify those later bred females and sell them to someone else. They’re still good cows, but they may not fit that producer’s program anymore.”
Early identification of open females is equally important.
“The earlier you pregnancy check heifers, the quicker you can identify open females and market them while they’re still profitable in the feedlot.” Davis said.
It can also help with cost savings for feed management.
Using Data Effectively
Collecting data is only half the battle; using it effectively makes the difference.
“Producers should ensure they’re using that data before calving season,” Grussing said. “Know how many cows will calve in the first 30 days and plan your facilities accordingly. For winter calving, have feed, bedding and barns ready. For spring calving, focus on clean, dry ground and getting cows onto grass quickly.”
Davis emphasized recording BCS and days pregnant.
“On check day, the most important things you need to capture are days pregnant and body condition score,” he said. “Recording body condition and weight helps you see if nutrition changes are needed to keep cattle on track.”
Wechter-Mead added that quick action with open cows is
Gregg Ranch
Pregnancy Diagnosis and Vaccination: Timely Tools for Spring-Calving Herds
critical. “If you can get them preg-checked and they’re open, then you can ship them to the cull market and save quite a bit of money, especially in today’s market,” she said.
Keep Versus Cull
Once pregnancy status is determined, producers must decide whether to retain or cull open cows.
“Our markets are really good right now,” Grussing said. “There’s an opportunity to either capitalize on those prices or market some of those later bred cows.”
Davis noted historic herd lows also influence decisions.
“We’re at the lowest cow numbers since the 50s or 60s,” he said. “If we don’t start keeping females back, we’re just going to maintain high prices because of supply and demand. They’re still good, productive animals that can enter the feedyard and provide high-quality beef.”
However, retaining females comes down to economics.
“Producers have to ask themselves, is it going to be cost-effective to run them on grazing resources for two more months? If you don’t have those resources and you have to start feeding, what kind of grain do you need in order to pay for that feed?” Grussing said. “You want to make sure
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the rations you’re providing them, whether it is grazing or a total mixed ration, will provide the adequate weight gain that you need in an efficient timeframe to still capture that value when you do want to market any culls or those later bred cows.”
Waechter-Mead added that open cows may still hold value but require scrutiny. Winter costs are estimated at $200 to $450 per cow.
“An open cow might still be valuable if she has the genetics you want, but you have to consider the cost of keeping her,” she said. “Look through your records – is she performing well? Is she raising a quality calf? Is she weaning enough pounds? That’s what helps you decide if she stays or goes.”
Vaccination Strategies for Pregnant Cows
Vaccinating bred cows requires careful planning and consultation with a veterinarian.
The goal is to project the calf by enhancing colostrum quality, which transfers antibodies from cow to calf. Timing and vaccine type are critical for maximizing benefit.
“One of the things you can do during pregnancy is administer a scours or immune-boosting vaccine to improve passive transfer of antibodies through colostrum,” Grussing said.
“You can do it a couple of weeks up to six weeks before calving for the best effectiveness.”
Waechter-Mead added: “We’re trying to give the calf the best start possible, but the cow benefits too.”
Heifers typically require a two-dose program: an initial dose three to four months before calving, followed by a booster five to seven weeks before calving. This ensures adequate antibodies are present when colostrum forms, which generally begins about six weeks before birth and stops at calving.
Timing is also influenced by vaccination history. Heifers previously exposed to modified live vaccines can often receive them again safely, while cows with no prior exposure may be limited to killed vaccines to avoid reproductive risks.
“It’s important to remember that immunity doesn’t happen overnight,” Waechter-Mead said. “The body needs time to recognize the vaccine, build antibodies, and be ready to respond if disease occurs later.”
Proper handling and adherence to label directions are essential. Modified live vaccines must be mixed just before use and are effective for only about an hour.
Both types must be stored at proper temperatures and protected from sunlight. Withdrawal times – generally 21 days
Progress Powers the 72nd National Red Angus Convention
by Maclaine Shults-Mauney, RAAA Editor & Written Content Specialist
Caucus meetings gave members a voice in electing the new board.
The 72nd annual National Red Angus Convention delivered three days of focused work and meaningful connection in Loveland, Colorado. Members, juniors and industry allies filled meeting rooms, compared notes on markets and genetics and left with clear next steps – from buyer-oriented sale materials to refreshed leadership and a strong push for junior support.
Tees, Tradeshow, Dummy Roping
The Red Angus Stakeholders Foundation golf tournament set the week’s pace. Teams mixed board members, staff and seedstock and commercial producers, turning a friendly round into purposeful networking. A shotgun start kept groups moving, but plenty of conversations lingered between shots – fall bull demand, feeder marketing, verification programs and what buyers are asking for this winter. Most importantly, proceeds flowed back to RASF’s research, youth and education efforts.
By afternoon, the tradeshow was humming. Vendors walked members through new tools and services; members compared notes on genetics, data entry, tags and marketing. Then the first marquee fundraiser – the Dummy Roping & Long-Reach Contest – shifted the crowd from aisles to action. Teams paid to enter, a Calcutta sold entries beforehand, and the Colorado State University Rodeo Team helped host and participate. The contest packed the room, drew laughs and friendly rivalries, and set an upbeat tone for the giving still to come.
Connections and Generosity
Wednesday morning, the Ladies’ Symposium paired a mimosa bar with a jewelry and apparel booth, giving ranch women and allied professionals a relaxed setting to reconnect and network outside the Commercial Cattlemen’s Symposium. Conversations ranged from family updates, to heifer
development and direct-to-consumer beef to travel schedules and time management in calving season – the practical, real-life threads that keep the Red Angus community close.
The Affiliate Leadership Meeting also brought state leaders together to compare membership, events and advocacy, and to outline where RAAA can provide targeted support. Several affiliates left aligned on outreach calendars, shared assets and a strategy to keep new members engaged.
After the Commercial Cattlemen’s Symposium, the Red Angus Stakeholders Foundation auction took center stage. Bids went up in the room and online, with buyers intent on supporting juniors, research, development and education. By the close, the total monies raised topped $75,000.
The headliner, Pick of the Herd, was donated by Scott and Kim Ford of Cross Diamond Cattle Co. in Bertrand, Nebraska, offering for the first time ever, the pick from their deep set of top-notch females. Western art, custom gear, travel, hunts and livestock inputs rounded out the catalog. The generosity carried seamlessly into Cheers to Connections – cocktails and karaoke – where conversations continued long after the last song.
A Look Through Your Customer’s Eyes
Charley Martinez, Ph.D., University of Tennessee, walked producers into the buyer’s seat. Using eye-tracking and incentive-based experiments, his team measured where attention lands, what gets ignored and which layouts actually improve decisions. Participants
Teams hit the course to raise money –and have a little fun – for RASF.
The dummy roping contest brought big laughs, good banter and RASF support.
Mimosas, merch and meaningful connection made the Ladies’ Symposium a hit.
Kyley DeVoe Halla Ramsey
Progress Powers the 72nd National Red Angus Convention
Members
throughout the convention to support RASF’s mission of youth, research and education.
watched looping bull videos, about seven seconds each, and then priced real sale bulls; “bullseye” predictions hit within plus or minus $500.
The first finding matters even if it isn’t surprising: buyers look at photos and video first. “Your pictures and videos are very important,” Martinez said. “They’re key to what happens in the market.” But phenotype alone isn’t enough. Producers who use genomically enhanced EPDs and ranked EPDs make more accurate selections than those who don’t.
Layout proved pivotal. Traditional EPD displays push economic selection indexes to the far right – exactly where many eyes never track. In UT’s tests, flipping the profile so indexes lead on the left side of the catalog improved data retention across sale animal data.
“When we invert the profile and put indexes up front, accuracy improves,” he said. “Indexes need to be seen and be explicit.” Heat maps backed it up: attention clustered on phenotype and left-hand production traits, while far-right indexes and percentiles were often skipped. Color cues help, so long as ranks are explained simply.
Behavior plays a role, too. Optimism bias, overvaluing one’s own cattle, fades when objective information is front and center. “If we have EPDs, that gets eliminated,” Martinez said. A cautionary story sealed the lesson: the “heifer safe” bull that wasn’t. The point wasn’t humor; it was risk. When risk is high, trust data over assumptions.
His takeaway was immediate: sharpen photos and video, lead with indexes and ranks, simplify dense pages and keep teaching customers how to use the tools. “More information, presented clearly, helps people make better decisions, and better decisions make repeat customers.”
For catalogs headed to press, he encouraged producers to test a left-toright order that puts economic infor-
mation first, and to keep the design clean enough that buyers can’t miss it.
Leadership and Elections
Retiring RAAA president Kyley DeVoe thanked members for their trust and urged the Red Angus family to keep disagreements from becoming divisions. He warned against complacency with a Blockbuster-versus-Netflix analogy and pressed for continual improvement.
“This deal is as good as it’s ever been, but not as good as it can ever be,” adding that progress accelerates “when it doesn’t matter who gets the credit.”
RAAA Executive Director of Operations
Halla Ramsey offered a concise State of the Association: registration and transfers remain strong, financial footing is solid and DNA use continues to rise.
She highlighted member tools available now – the Red Resource digital guide, the Red Angus Remarks podcast and REDSPro reporting metrics – and noted the successful FCCP rebrand to Angus Access, which earned top marks in a recent USDA audit. Ramsey also pointed to new work with Breedr to enhance data management and open market doors for commercial cattle.
Members then moved into their regional caucuses and voting. RAAA welcomed Jeff Pettit as president, with Ron Christensen, John Langdon, Michael Watkins and Craig DeBoer elected to the board. DeVoe continues as ex-officio, providing continuity during the transition.
Across three days, the through-line was discipline: present data buyers will use, keep member tools sharp and invest in the next generation. With Angus Access in the market, the new collaboration with Breedr, energized affiliates and a results-oriented board, Red Angus left Loveland with a clear mandate – convert industry momentum and member generosity into measurable value for commercial customers and the breed. //
Old friends and new faces visited throughout the week in Loveland.
Members explored new tools and technology while connecting with industry vendors.
Charley Martinez challenged producers to rethink catalog layout using buyer-focused research and eye-tracking data.
Attendees asked tough questions on beef grading and the future of the beef market.
came together
Progress Powers the 72nd National Red Angus Convention
Breeder of the Year
Michelle and Jesse Weber of Lake Benton, Minnesota, were recognized as the 2025 Red Angus Breeder of the Year.
Advocate of the Year
Annette Steffan of Belfield, North Dakota, was named the 2025 Red Angus Advocate of the Year.
Pioneer Breeder of the Year
Vic and Shari Westphal of Grass Range, Montana, received the 2025 Red Angus Pioneer Breeder of the Year award.
Outstanding Junior of the Year
Taylor Dorsey, RAAA Junior Programs Coordinator, presented Gracie Rogers of Princeton, Missouri, with the 2025 Red Angus Outstanding Junior Member award.
Commercial Producer of the Year
Jon and Patty Tebelius of Bowdon, North Dakota, were honored as the 2025 Red Angus Commercial Producer of the Year.
John V. Robbins Distinguished Service
Johnny Rogers of Roxboro, North Carolina, was honored as the 2025 recipient of the John V. Robbins Distinguished Service.
2025-2026 RAAA Board of Directors
Industry Service
Wade Shafer of International Genetic Solutions was acknowledged for his work with the 2025 Red Angus Industry Service award.
Grid Master Award –Conventionally Fed
Frahm Brothers Partnership Nelson, Nebraska, home fed
Lone Tree Angus Bison, South Dakota, home fed
Sitz Ranch
Drewsey, Oregon, fed at Sellers Feedlot
Grid Master Award –Naturally Fed A2 Operations
Seneca, Oregon, fed at Beef Northwest
(Front row, left to right) Halla Ramsey, RAAA EDO, Will Andras, Manchester, Illinois, Area 9 – Midwest director; Jeff Petitt, Sebree, Kentucky, president; Stephanie Jung, Mina, South Dakota, Area 5 – Northern Plains director and board secretary; Craig Bieber, Leola, South Dakota; Region B director; Tony Ballinger, Morgan Mill, Texas, Area 4 – Southwest director and first vice president; and Rob Hess, Hershey, Pennsylvania, Area 7 – Northeast director.
(Second row) Kyley DeVoe, Justin, Texas, ex-officio; George Murdock, Pendleton, Oregon, Area 1 – West director; John Langdon, Benson, North Carolina Region C director; Ron Christensen, Sterling, Utah, Area 3 – Rocky Mountain director; Craig DeBoer, Manhattan, Montana, Area 2 – Montana director; Keith Hickle, Auburn, Washington, Region A director; Michael Watkins, Harrison, Arkansas, Area 8 – Southeast director; and Jason Anderson, Oberlin, Kansas, Area 6 – Great Plains director and second vice president.
•
Full brother pictured
to those who donated items and participated in the fundraising auction at convention. Thank you ....
• Pick of the Herd – donated by Cross Diamond Cattle Co., purchased by Bottomley Farms, Mitchell Bottomley
• Winchester 12-Gauge Long-Barreled Rifle – donated by 3K Land and Cattle, purchased by Hayden Stedman
• “Midnight Majesty” Gallery Print – donated by Jim Morton Photography and Green Mountain Red Angus, purchased by Holton Cattle Co., Paul & Ginger Holton
• 6 Custom RAAA and RASF Cutting Board – donated by Bieber Red Angus, purchased by Cross Diamond Cattle Co., Scott & Kim Ford; Bieber Red Angus, Craig & Peggy Bieber; and 3K Land and Cattle, Kyley & Brenna DeVoe
• Pendleton Chief Joseph Blanket – donated by Murdock Cattle Co., purchased by LC Ranch, Jeremy & Halla Ramsey
• Green Mountain Bow Antelope Hunt – donated by Green Mountain Red Angus, purchased by Burchfield Ranch, Mark and Jamie Burchfield
• Elite Genetics on Ice – supporting the Junior Fund, purchased by Lauren Hunt
• Custom Boots – donated by Clay Miller Ramblin Trails Custom Boots, purchased by Koester Red Angus, Steve and Tracey Koester
• 1 Ton of Moorman Mineral – donated by ADM Nutrition, purchased by Woodland Ag, John Purviance
• The Fives All-Inclusive Experience – supporting the Junior Fund, purchased by Murdock Cattle Co., George Murdock
• Custom Hamblen Hat – donated by Travis Hamblen, purchased by 3C Cattle LLC, Chad & Lacey Sutherlin
• Two-Day Wild Hog Hunt – donated by Holton Cattle Co., purchased by Zerr Red Angus, Jarrad Zerr
• Sightmark Wraith Night-Vision Rifle Scope – donated by LC Ranch, Jeremy & Halla Ramsey, purchased by Kravig Red Angus, Aaron Kravig
• Turquoise Jewelry Set – donated by 7K Red Angus and Caney Creek & Co., purchased by Lazy J Bar Ranch, John & Stephanie Jung
• Custom Knife – donated by JYJ Red Angus, purchased by Cross B Cattle Co., Tony & Allison Ballinger
• “Calves in the Dust” Framed Print – donated by Laina Hoksbergen, purchased by Diamond P Cattle Co., Jeff & Michelle Pettit
• Neon Convention Sign – donated by RAAA, purchased by Holton Cattle Co., Paul & Ginger Holton
• Ag Risk Solutions
• Andras Stock Farms
• Bieber Red Angus
• Bledsoe Ranch of CO
• Bow Creek Farm & Cattle
• Breedr
• Cross B Cattle Co.
• Diamond P Red Angus
• Holton Land & Cattle Co.
• Johnson Ranch
• JYJ Red Angus
Golf Sponsors
• Kirwan Red Angus
• Kravig Red Angus
• Langdon Red Angus
• Murdock Cattle Co.
• Neogen
• ND Red Angus Assn
• North Platte Livestock
• Ogallala Livestock
• Rosebud Livestock
• Watson Ranch Red Angus
• Winter Livestock
Dummy Roping Sponsors
• JYJ Red Angus
• MJE Livestock Equipment
• Woodland Ag
• Holton Cattle Co.
• Toby & Trevyr Lester
Dummy Roping Calcutta
• Bieber Red Angus
• Holton Cattle Co
• Kirwin Red Angus
• Koester Red Angus
• Kravig Red Angus
• Lazy H Bar Ranch
• LC Ranch
• RA Brown
• Seth Leachman
• Smoky Y Red Angus
• Woodland Ag
Fuel the RASF Fire –Donate today!
Red Angus
Black/Red Angus
Combining
5L Opti-Bulls
Charolais x Red Angus hybrids add heterosis while improving feed conversion, yield grade and ADG.
Commercial Cattlemen’s Symposium
Provides Insights That Shape the Future of Beef Production
by Maclaine Shults-Mauney, RAAA Editor & Written Content Specialist
With the Rocky Mountains rising on the horizon and a cool September breeze carrying through the valley in Loveland, Colorado, Red Angus producers from across the country gathered for the 2025 Commercial Cattlemen’s Symposium, “Insight on Genetic Performance.” As part of the 72nd National Red Angus Convention, the one-day event delivered sharp insights from academics, new industry partners, supply-chain experts and RAAA’s own commercial marketing team, all focused on the future of beef.
The symposium opened with remarks from Kelly Smith, RAAA director of commercial marketing, who set the stage by describing how the rebranded Angus Access program positions Red Angus cattle for greater visibility in a data-driven, story-focused marketplace.
“We used to just sell beef,” Smith said. “Now packers and retailers want a story to go with it. Angus Access is that story – refreshed, refocused and ready for the future.”
Smith explained the Association’s shift toward EID-only enrollment beginning in 2026, noting that processors are increasingly requiring verified, traceable cattle to meet consumer and export expectations.
“EID isn’t just a tag,” Smith said. “It’s a ticket to markets that demand verified information.”
Spotlight on Carcass Quality
The symposium’s anticipated opening presentation, “Improving Sustainable Beef Production with Advancements in Red Meat/Yield Determination,” came from Dale Woerner, Ph.D., Texas Tech University, which addressed cattle composition and sustainability.
Woerner challenged producers to think critically about carcass fat, noting that excess external fat contributes little to eating quality while draining resources.
“We’re using 40,000 gallons of water to add inefficient fat gain to cattle,” he cautioned. “That’s not a story consumers want to hear.”
He also warned against overemphasizing ribeye area as a proxy for efficiency.
“We can’t afford to confuse ribeye area with efficiency. Yield grade is going to change, and if we don’t start selecting cattle that balance quality with efficiency, the market will make that choice for us.”
Woerner emphasized the need to align
genetics, feeding practices and marketing with consumer expectations for both eating quality and environmental responsibility. His message – sustainable beef production hinges on balancing marbling with efficiency, not simply producing bigger cattle – struck a chord with attendees, many of whom scribbled notes as he urged them to target “curve-bending” cattle that balance marbling with efficiency.
Beef Cow Efficiency
Building on Woerner’s remarks, Ryan Rathmann, Ph.D., also hailing from Texas Tech University, delivered “Insights into Beef Cow Efficiency,” a groundbreaking presentation on cow efficiency and its impact on profitability. He highlighted how increasing mature cow size has silently eroded ranch profitability and grazing sustainability.
“Mature cow size is one of the most profound decisions impacting a ranch’s bottom line,” Rathmann said. “The difference between running 1,100 lbs. cows versus 1,400 lbs. cows
Kelly Smith
Commercial Cattlemen’s Symposium Provides Insights That Shape the Future of Beef Production
can be tens of thousands of dollars on a 5,000-acre ranch.”
Rathmann challenged producers to find the “sweet spot” for milk production, moderate cow size and reproductive efficiency. He stressed that reproduction remains the most important driver of profitability, while over-selecting for growth or milk can undermine herd longevity.
His analysis, backed by Texas Tech research and economic models, pushed producers to reconsider how genetic selection impacts both ranch sustainability and consumer demand.
“If we don’t get efficiency right at the ranch level, we won’t have the opportunity to debate sustainability,” he warned. “It starts with functional cows that fit their environment.”
Marketing
and Consumer Insights
Smith returned later in the program with “Increasing Market Competitiveness with Angus Access.” He outlined how the program positions Red Angus cattle for greater visibility and stressed the importance of making data easy for feeders and processors to use.
“If we want to compete with other breeds and programs, we have to make it easy for packers and feeders to see the value in Red Angus cattle,” Smith explained. “As we talk to processors, they’re clear – they want cattle with a story, with data behind them. That’s where Angus Access delivers.”
Smith also highlighted RAAA’s collaboration with Breedr, a supply chain software company with ties to more
than 3 million head of feeding capacity across the U.S. and collaborations with major retailers. He introduced Trevor Tool, Breedr’s supply chain development manager. The collaboration enables digital traceability, genomic integration and new marketing platforms to connect Red Angus cattle with buyers across the chain.
“Breedr connects the dots from cowcalf to carcass,” said Tool. “By tying EID and genomic data into supply chains, we can place Red Angus cattle with the right feeders, track performance and bring carcass data back to producers. That feedback loop strengthens the entire system.”
He echoed Smith that major retailers are increasingly asking for a story behind the beef they source – and Breedr’s ability to trace cattle through the system makes Red Angus cattle well positioned to meet that demand. Both emphasized traceability and data integration through Angus Access and Breedr will keep Red Angus cattle competitive in value-added markets.
Value-Added Strategies and Packer Perspective
The symposium also featured Scott Howard, Ph.D., of Meyer Natural Foods, who pulled back the curtain on packer economics and consumer expectations, providing a packer’s perspective on both opportunities and challenges in today’s marketplace.
In his presentation, “Value-Added Practices/Marketing Fresh Beef,” he explained how carcass size and plant limitations affect quality grade outcomes, noting that grid cattle often
perform better when slaughtered late in the week.
“Our plants weren’t designed to chill cattle this big. Carcasses need more time to cool, and that affects quality grade. We request Friday kills for a reason.”
He also cautioned producers about the economic and welfare costs of pushing cattle to excessive days on feed.
“As we push cattle to 26, 27, 28 months, liver abscesses and mobility challenges rise. That’s not just lost dollars – it’s an animal welfare issue too.”
On consumer demand, Howard was blunt: “Marbling will always matter,” Howard said. “But efficiency and consumer trust matter just as much. If we can’t prove sustainability and animal welfare, we’ll lose consumer confidence.”
Howard underscored consumer interest in animal welfare, water use and product labeling, noting the rising cost of inefficiencies in the packing sector, concluding that packer economics reinforce the need for efficient, welfare-conscious cattle that meet both grading standards and consumer expectations.
From Pasture to Plate
Cody Gifford, Ph.D., drove the short distance from the University of Wyoming in Laramie to outline how camera-based grading technology has improved objectivity and fairness in the system in his “Beef Grading and Camera Augmentation” presentation.
Dale Woerner Ryan Rathman
Trevor Tool Scott Howard
Cody Gifford Mahesh Nair
Commercial Cattlemen’s Symposium Provides Insights That Shape the Future of Beef Production
“When grading is objective, producers get paid fairly, and consumers get the quality they expect,” he explained. “Cameras have changed the game.”
Gifford added that consumer confidence hinges on trust in quality grades.
“If consumers lose faith in quality grade, they’ll stop paying premiums. That’s why these systems matter.”
His key takeaway for producers: Objective grading technology ensures fair pricing for producers and consistency for consumers.
Eating Quality
As lunch plates were cleared in the ballroom, the program continued seamlessly with a timely reminder of why eating quality matters. Mahesh Nair, Ph.D., of Colorado State University, took the stage with his presentation “Quality and Eating Satisfaction,” connecting the science of tenderness,
flavor and consumer experience directly to what producers should strive to deliver every day.
Nair underscored that tenderness remains the baseline for beef acceptance, but flavor has become the key driver of repeat purchases.
“If the product is tough, flavor doesn’t matter. But once tenderness is acceptable, flavor becomes the key driver. Consumers will pay more for beef that delivers both.”
He added that flavor has now surpassed tenderness in importance, signaling a major shift for the industry.
“Flavor is now more important than tenderness. That shift means everything we do, from genetics to handling, has to focus on eating satisfaction.”
He also highlighted the staggering costs of food waste tied to packaging.
“We throw away $3.7 billion in beef every year because of discolored packaging. Switching to vacuum packaging could change that overnight.”
According to Nair, flavor is the new frontier of beef demand, and preserving eating satisfaction requires attention from genetics to packaging.
From the cool mountain setting of Loveland to the powerful insights of the speakers, the 2025 Commercial Cattlemen’s Symposium delivered a clear theme: efficiency, data and consumer connection define the future of beef.
Red Angus producers left with both caution and confidence, a reminder that the industry must balance efficiency, sustainability, marketing and consumer trust – but also reassurance that Red Angus cattle are well positioned in today’s market to thrive in the decades ahead. //
Winter Nutrition Decisions Shape Next Season’s Success
by Heather Smith Thomas for the Red Angus Magazine
Nutritional needs for cows heading into winter will vary, depending on climate conditions and stage of production. Requirements differ for cows that are lactating or dry, or in different stages of pregnancy. The cow’s condition entering winter directly affects her ability to handle cold stress, calve easily and breed back on schedule.
Karl Hoppe, Extension livestock specialist with North Dakota State University, said regional calving seasons often dictate nutritional strategy.
“Producers in southern areas often calve in the fall and need a lactation ration,” he said. “Ranchers on the northern Plains may be calving in January or February if they’re raising bulls to sell, but many commercial producers now calve in April or May to avoid the coldest weather.”
Hoppe emphasized that body condition scoring is critical. “My main recommendation is to assess body condition and monitor your cows; just because you think they are in good shape doesn’t mean they really are,” Hoppe said. “If you can see backbones, they are thin, despite having a full belly and looking round.”
Thin cows lack energy reserves for cold weather and risk losing additional weight when burning fat to stay warm. This can affect both calf development and reproductive efficiency.
“If a cow is producing milk, she needs more groceries,” Hoppe said. “Weaning can have an effect; cows can generally regain lost weight if they have adequate nutrition. Here on the northern plains, it seems like right after weaning, the cows eat a lot to catch up.”
Failing to meet nutritional needs can have lasting effects. “If you shortchange cows, they lose weight and won’t breed
Winter nutrition affects more than cow condition – it also shapes calf health and future reproductive success.
back after calving,” Hoppe said. “Cows always lose some weight after they calve, because of the demands of lactation, and heavier milking cows generally lose more unless they are fed extremely well.”
Balancing Forages and Supplements
Hoppe recalled visiting a ranch where the producer baled barley straw with some barley in it, assuming it would be adequate winter feed. “Though barley has some starch and the straw can be fermented in the rumen to create energy, there’s not enough protein in that forage to facilitate efficient digestion,” he explained.
“Rough forage can’t be adequately broken down fast enough. Even though the cows have plenty of gut fill, they can’t move it through very fast,” he continued. “They can’t eat enough to meet their nutritional requirements and lose weight. They need a balanced diet with adequate protein.”
Barley straw with grain can serve as a base feed, but Hoppe recommended adding protein supplementation. “In cold weather, straw works great for additional feed, and what they don’t eat could serve as bedding,” he said.
Some producers grind hay, straw and other forages to create a total mixed ration, but Hoppe noted this system doesn’t fit every operation.“The expense of having another tractor to run the mixer wagon and keep it indoors so it won’t freeze up in cold weather might not work for everyone,” he said.
“It might not pencil out for a small herd.”
Karl Hoppe Shannon Williams
Winter Nutrition Decisions Shape Next Season’s Success
Grinding doesn’t increase digestibility, but it does allow hay to be mixed with supplements. Feeding long-stem hay instead can lead to 10% to 20% waste when cattle step on or soil it. “If the hay cost $50 per bale, a 20% loss is $10,” Hoppe explained. “It only costs about $8 per bale to grind it, but you still have to find a way to feed it.”
Hoppe himself doesn’t grind hay; he simply feeds extra. While cows may waste some, he said that “dirty” hay isn’t truly lost. It mixes with manure and urine to enrich the soil.
“This simply recycles the nutrients, and if you buy the feed you are bringing those nutrients onto your farm,” Hoppe said. “Over time, this can greatly improve your pastures.”
Producers should also think beyond short-term feed efficiency. Decisions about forage type, supplementation and delivery method all affect herd health, pasture fertility and long-term sustainability. Hoppe encouraged ranchers to evaluate their system as a whole rather than focusing only on immediate feed costs.
More Than Energy and Protein
Protein and energy are key, but creature comforts also matter. “Windbreaks and bedding are important,” Hoppe said. “A good hair coat is crucial in cold weather, so we also need lice control so cattle aren’t rubbing off hair.”
Minerals must also be balanced. Calcium, phosphorus and trace minerals affect calf development, immune function and reproductive performance. Shannon Williams, University of Idaho Extension educator, encourages ranchers to plan ahead.
“Ranchers should be proactive and have a plan for how to address cows’ needs, and be prepared to change the plan if weather conditions are abnormal,” she said.
Testing hay is also essential, even if the same fields are used
every year. “Nutrient levels, especially protein and vitamin content, may be different, even if your timing of hay harvest was earlier or later than last year, affecting the stage of maturity,” Williams said.
This year, drought and irrigation cutoffs left pastures short across many Western states, meaning cows may enter winter thinner than usual. “It may take a diligent, wellplanned feeding program to get them where they need to be,” Williams noted.
Failing to restore condition before calving can hurt reproduction. “They may calve alright, but can’t gain much weight after they begin lactating,” she said. “They may be slow to cycle again, and you’ll end up with open cows or cows that calve late the next year.”
Mineral supplementation, especially for cows on marginal forages, can also make the difference between thriving cows and delayed rebreeding. Copper, selenium and magnesium deficiencies are more common in some regions, making local Extension recommendations particularly valuable.
Williams recommended targeting higher-quality hay to cattle that need it most, such as weaned calves, bred heifers, first-calf heifers and older, thin cows.
“If you have some older, thinner cows, they could be put with the bred heifers, to hopefully regain lost weight,” she said.
Bulls should not be overlooked. “You don’t want to have to suddenly feed them up at the last minute to have them ready for the next breeding season,” Williams said.
Depending on their age and workload, some bulls may need to regain weight. “It’s best to step them up gradually through fall and winter, and make sure they have a balanced diet with adequate vitamins and minerals.”
Late Weaning – Wintering Calves with Their Mothers
Winter feed is one of the highest costs in raising cattle. Some ranchers reduce expenses by leaving summer-born calves with their mothers until spring.
Joseph Stookey, Ph.D., retired professor, Western College of Veterinary Medicine, used this system in his own herd. “If dairy cows only need to be dry for 45 to 60 days, why not beef cows?” he asked. “I weaned my calves less than 60 days before the cows’ first possible calving date, if the cows were in good condition.”
Stookey said the natural lactation curve meets the calf’s needs as it matures. “The closer the calf gets to adulthood, the less milk is produced,” he explained. “You don’t have to supplement cows near the end of lactation, because the calf is able to utilize forage.”
He cautioned that this system works best with moderate-milking cows and good-quality forage. “By selecting for heavier weaning weights, we indirectly selected for heavier milking cows that can become too thin on pasture if lactation continues too far into
winter,” he said.
While not suited to every operation, late weaning simplified management for him.
“It made life easier, with just one group to feed,” he said.
“Weaning doesn’t need to be a set date; it can change with forage, weather and market conditions.” //
Joseph Stookey, Ph.D.
Winter Nutrition Decisions Shape Next Season’s Success
Prioritizing animals by need not only conserves feed but also helps ensure that the most vulnerable animals are positioned for long-term productivity. A thin first-calf heifer or neglected bull can cost the operation more than the feed savings gained by treating all animals equally.
Water: The Overlooked Nutrient
Water access is often overlooked but is just as vital as feed in winter. In northern regions and high elevations, temperatures drop low enough to freeze springs, creeks and troughs. Drought this past year also left some long-reliable sources dry, adding pressure to winter planning.
“Ranchers always need a backup plan in case something they’ve depended on doesn’t work,” Williams said. “If you have troughs and water lines, make sure they are working before it freezes.”
She recommends setting clear responsibility for keeping water open. “If troughs must be checked daily or ice removed, who will be responsible for that task? Cows that don’t have water won’t eat,” she stated.
Temporary management changes may also be necessary. Moving cattle closer to a heated trough or barnyard water system can prevent weight loss during extreme cold. “If cows are trained to respect electric fence, you can put them
anywhere,” Williams said. In frozen ground, portable fencing can still be used by drilling pilot holes for posts.
Solar panels, submersible heaters and other technology are also becoming more practical for remote areas. “There are a lot of new tools available to make watering cows easier and more reliable,” Williams said.
Inadequate water intake reduces forage consumption and limits nutrient absorption, multiplying the impact of poor feed. A winter nutrition plan that overlooks water is incomplete, regardless of the quality of feed offered.
Planning is Protection
Winter is the most demanding season for a cow herd, and nutrition is at the center of success. From protein balance to mineral supplementation, from reliable water to shelter and bedding, every decision made ripples forward into calving, rebreeding and herd longevity.
Producers who plan ahead, test their feed and monitor BCS can avoid setbacks that cost time, money and fertility. As Hoppe emphasized, even hay waste and manure contribute to long-term soil health, reminding ranchers that careful nutrition and resource management not only sustain the herd through winter but also strengthen the ranch for seasons to come. //
Sherill Seeger
3325 54th Ave
Brandon & Dixie Rusch
New Salem, ND 58563
Brandon: 701-226-5479
Dixie: 701-426-9443
Sherill: 701-400-5077
seeger-ruschredangus.com
Data Versus Gut: Why the Beef Industry Struggles to Trust the Numbers
by Nate Smith, General Manager, Top Dollar Angus
We as cattle producers like to think ranching is a business built on hard facts and data. But let’s be honest, for most cow-calf operations, it’s still a business of intuition and gut feelings which can hold them back from their full potential.
The human mind is programmed to use intuition and emotion in decision-making. For most of human history, that instinct was a survival mechanism: knowing when to run from danger, when to trust, when to fight.
To this day, we still lean on that instinct without even realizing it. Sometimes, it’s right. However, at other times, the data sitting in front of us tells a different story – and too often, we simply ignore it.
I’ll admit, I fall into this trap myself. When I see data that challenges my beliefs, my first instinct is to push back. But there is a simple truth to be learned: if the methods are sound, the sample size is solid, then the numbers outweigh my gut.
That change in mindset can be humbling. Things we were taught by prior generations might not be as true as we thought.
Or the new trend we see surrounding us may be built on perception alone, seeing what we think is there and what really is happening can deviate significantly from each other.
Data! Data! Data!
Sir Arthur Conan Doyle, one of my favorite authors, through his character Sherlock Holmes, put it perfectly:
“Data! Data! Data! I cannot make bricks without clay.”
Without raw material, no brickmaker can do his job. In the same way, without good data, no rancher, grower or feeder can consistently make good decisions.
Data validates success – or failure.
That principle is likely why my passion at times gravitates toward the feeding side of the business: data validates success, or failure, at a higher rate than nearly any other segment of the beef chain.
At Top Dollar Angus, our role is to bring that same level of proof back to the cow-calf sector. We publish data sets, explain our statistical analysis, and show where premiums appear in the market.
If the data tells us that we helped create additional value, we acknowledge and share the good news.
Yet, we still encounter pushback. Sometimes it’s ego. Sometimes it’s a lack of comfort with statistics and their results. Often, it’s simply that gut feelings feel safer than a spreadsheet.
But here’s the problem:
Roughly 1.2 million people are working in the U.S. beef industry. That’s 1.2 million gut feelings – versus a coherent, data-driven system that can reduce risk and improve efficiencies and profit.
Why Other Sectors Pull Ahead
The beef industry is an outlier in its reluctance to use data. In the row crop world, seed technologies and production practices backed by data are rapidly adopted.
The dairy and other protein industries long ago shifted toward data-driven genetics and animal management systems.
Passion for their product is still there, but business decisions are made with personal sentiment and emotions set aside.
Top Dollar Angus Team
www.topdollarangus.com
Nate Smith, General Manager 620-546-4839
nate@topdollarangus.com
Andrea Couch • 406-399-3993
The result? Greater efficiency, lower margins of error and reduced day-today risk.
Meanwhile, in the cow-calf sector, intuition still wins out far too often. And in a high-cost, high-stakes business like ours, now more so than ever, that reliance on instinct is becoming a liability.
Moving Forward with Data
I’m not arguing we abandon instinct altogether – experience matters, and gut checks have their place.
However, the beef industry can’t afford to let intuition consistently override vetted statistics.
Not if we want to keep up with the efficiency gains of other meat proteins and the greater agricultural industry.
Not if we want to reduce volatility.
Not if we want to survive the next down-cycle.
There is no argument, the cattle business will always be part art, part science. The challenge is to make sure the science side – the clay for our bricks – isn’t ignored when the stakes are highest. //
Finding a Community in Red Angus
by Addison Green Russell, JRA Board
In 2019, I purchased my first Red Angus female and she quickly became more than just a show heifer to me. I exhibited her at the local, state and national levels, where I was fortunate to experience success in the show ring.
When her show career was over, I incorporated her into my breeding program. She represented something even greater: the beginning of my active involvement in Red Angus and the first time I had a voice in our herd’s breeding decisions.
That decision sparked a realization – if I wanted to contribute meaningfully, I needed to keep learning.
I began attending JRA events like the Young Stockman’s Program and JRA Round-Up. These experiences changed everything.
Not only did I gain knowledge about cattle production and herd improvement, but I also discovered a community of people willing to guide, encourage and support me.
That’s when I realized Red Angus wasn’t just a breed I wanted to raise – it was the people I wanted to surround myself with.
While Red Angus cattle are known for their maternal merit and practical qualities in a production, my devotion to the breed comes from the people within the Association.
From breeders who freely share advice to leaders who invest
Engage with JRA!
Gracie Rogers, President - jragracie1@gmail.com
Peyton Andras, Vice President - peyton.s.andras@gmail.com
Addison Green Russell, Communication Chair - agreenrussell@gmail.com
Zane Downey, Director - zane.t.downey@outlook.com
Claire McIntyre, Director - clairemcintyre090706@gmail.com
James Miller, Director - jdmiller306@gmail.com
Taylor Dorsey, Junior Program Coordinator taylordorsey@redangus.org
in junior programs, I’ve experienced firsthand how Red Angus cultivates an environment of mentorship.
This year, I had the privilege of attending the 72nd National Red Angus Convention, where I connected with mentors within the breed.
itting in on panels of breed and industry leaders – listening to their expertise and past experiences – is something I’ll never forget.
Shaking hands with people I’ve looked up to for years, and having them willingly engage in conversation, was an invaluable opportunity.
The emphasis on youth education through contests, workshops and leadership opportunities, has taught me to apply knowledge beyond the show ring and into a real-world ranching setting.
Today, when I look at the cattle in our pastures, I see more than potential breeding stock; I see the foundation of my future.
Red Angus has given me the opportunity to grow not only as a cattleman but also as a person.
For me, the heart of this breed lies in its people, and I’m grateful every day to be part of such a supportive and forward-thinking community. //
Website: juniors.redangus.org
Facebook: juniorredangus
Instagram: juniorredangus
Snapchat: juniorredangus 2025-2026 JRA Board of Directors
Common Hashtags: #jra #redangus
BARENTHSEN-BULLINGER
RED ANGUS
Mark & Kathy Barenthsen
Jeremy & Jessica Bullinger Powers Lake, ND • bbredangus.com
Where Quality Cattle are the Rule, Not the Exception!
Kansas Red Angus Breeders
TANNER RED ANGUS
In the Flint Hills of Kansas
“Functional Cattle from the Heartland” 3627 NW 94th Rd Topeka, KS 66618 rtannerdvm@sbcglobal.net
Rick Tanner Family 785-640-2941
Bulls and heifers for sale by private treaty.
Leoti, KS • 620-874-1437 • fswedel@wbsnet.org WedelRedAngus.com • WedelBeefGenetics.com Annual Bull & Comm. Sale – 2nd Tues. of March
Pelton
Simmental • SimAngus
Red Angus Private Treaty Bulls
Dustin Pelton 620-285-5465
Lynn Pelton 620-285-9934 Burdett, KS
2346B N Road • Strong City, KS 66869 Joe Mushrush (620) 340-7461 • Daniel Mushrush (620) 340-9774
Annual Sale Third Friday in March
Tim Flaming Ryan Flaming 620-382-4894 620-382-5107
FLC
FLAMING LIVESTOCK CO.
REGISTERED RED ANGUS
465 170th • Hillsboro, KS 67063 620-367-8350 hm
HARMS PLAINVIEW RANCH
Mark and Kim Harms
2528 250th St. • Lincolnville, KS 66858 (620) 924-5544 • hprbulls@tctelco.net Red Angus - Angus - Charolais
“Your Partner in Progress” Bulls, Females and Embryos by Private Treaty
KEVIN & MARY ANN KNIEBEL
428 S. 2600 Road • White City, KS 66872 (785) 349-2821 • Fax (785) 349-2822 Email: kniebel@tctelco.net www.Kcattle.com
HOFT RED ANGUS
18 mo.& 2 yr. old Registered Bulls No feed ration, range tested, hard ‘n ready Commercial Bred Heifers in the fall
Rick Pflughoeft • Ellsworth, KS 785-472-3734 • 785-472-1033
Ramsdale Reds
“Red Angus since 1964” John & Dan Ramsdale 780 S.E. 130 Ave. • Murdock, KS 67111 (316) 542-3297 • (620) 532-6060
Private Treaty Bred Females and Bu
s For Sale
Contact Ryan at 641-780-5952
Surpa ing Breed Averages
West Wind’s 2024 calf crop outperforms the breed average:
• HerdBuilder in the top 46%
• GridMaster in the top 20%
• ProS in the top 24%
These metrics confirm our commitment to superior, well-rounded genetics for your herd’s future.
Ryan & Jenny Hoksbergen
Marlys Hoksbergen
641-780-5952
683 240th Place | Pella, IA 50219 westwindredangus.com westwindredangus@gmail.com
Calendar of Events
November
1 Final Ad Reservation/Editorial Deadline for December Red Angus Magazine
1 The Andras Kind Female Sale, Manchester, IL
1 Bet on Red, Reno, NV
1 Cedar Hill Prime Maternal Production Sale, Jane Lew, WV
1 SERAA Autumn Extravaganza, Columbia, TN
2 Wasem Red Angus Online Female Sale, DVAuction.com
3 Red Tie Event, Hale, MO
7 Kniebel Cattle Co., White City, KS
8 Females of Fall Red Angus Sale, Albany, WI
8 JYJ Red Angus Bred for Excellence Production Sale, Columbia, AL
11 McMurphy Farms, Alva, OK
13 Bar S Ranch Female Dispersal, Paradise, KS
Red Angus Online Fall Production Sale, DVAuction.com
Minnesota Red Angus Annual Banquet, Brookings, SD
Reds on the Prairie, Brookings, SD
5L Red Angus, Sheridan, MT
K2 Red Angus Fall Female Sale, Wheatland, WY
Cattle of Colorado Female Sale, Meridan, WY
Chiefline Red Angus, Abernathy, TX
Frank Cattle & Genetics Female Sale, Lodgepole, NE 22 Ludvigson Fall Herdbuilder Sale, Shepherd, MT 27-28 RAAA Office Closed for Thanksgiving Holiday
December
1 Final Ad Reservation/Editorial Deadline for January Red Angus Magazine 1 C-Bar Online Frozen Genetics Sale, SCOnlinesales.com 3 Big Sky Elite Female
Axtell Cattle Co. Online Female Sale, DVAuction.com
North Dakota Red Select Sale, Mandan, ND 15-17 Seeger-Rusch Online Bred Heifer Sale, DVAuction.com 20-21 Turtle River Cattle Co. Online Female Sale, DVAuction.com
(816) 657-4655
& Proven Genetics www.lacysredangus.com
Roy A. Sutterfield roy.sutterfield@gigcattle.com www.gigcattle.com 919-592-0665
SPREUTELS FARM RED
(417) 280-1551
Red Angus Bulls • Heifers
Advertiser Index
3K Land & Cattle Co. 79
4B Red Angus LLC 68
5L Red Angus 49, 73
Aberdeen Angus World 76
Adams, Arnold & Alicia 68
Andras Stock Farm 80
Angelo Cattle Co. 72
Axtell Cattle Co. 22, 74
Bar S Ranch 31
Barenthsen-Bullinger Red Angus 74
Beckton Red Angus IFC, 1, 72
Beitia Livestock 69
Bieber Red Angus 5
Big Sky Elite Female Sale 27
BIM Red Angus 75
Bola Red Angus 67, 79
Bow Creek Farm & Cattle 75
Bowles J5 Reds 73
Brickhouse Farms 79
Buffalo Creek Red Angus 39
Bull Hill Ranch 71
Bullis Creek Ranch 67, 78
C & J Red Angus Ranch 71
C-Bar Ranch 43
C-T Red Angus .................................... 27, 73
Calvo Family Red Angus 3
Campbell Red Angus 74
Cedar Hill Farm 75
Chappell Red Angus 75
Chiefline Genetics 16, 17, 79
Choat Cattle Co. 67
Christensen Red Angus 73
Crockett Ranch 75
Cross Diamond Cattle Co. IBC, 67
Dahlke Red Angus 74
Daigger-Orr Red Angus 67
Darrel Holliday Ranch 69
Dayton Cattle 63
Deichmann Livestock Brokerage 76
Diamond C North Dakota 74
Diamond H Ranch 77
Diamond P Cattle 71
DK Red Angus 74
Drees, Eric 76
Dry Creek Ranch 65
Emerald Earth 68
Explosive Cattle Co. 71
Feddes Red Angus 27
Finger Lakes Cattle Co. 75
Fischer Red Angus 72
Lautenschlager & Sons 36, 86
Lazy J Bar Ranch 74
Leachman Cattle of Colorado 8, 9
Leland Red Angus ................................. 7, 72
Livestock Digital 67
Loonan Stock Farm 76
Loosli Red Angus 69
Lost Creek Red Angus 73
Lowderman, Cody 76
Lowery, Matt 76
Lucht Red Angus 73
Ludvigson Stock Farms 15
Maple Oaks Red Angus 79
Mathias Ranch 40, 41, 76
MC Livestock 79
McCann Red Angus 25, 69, 72, 74
McCormick Reds 59
McLean Red Angus 71
McMurphy Farms 29, 75
McPhee Red Angus 69
Mercer Farms 71
Merck Animal Health 21, 23
Milk Creek Reds 73
Minnesota Red Angus Assn. 74
Moose Creek Red Angus 10, 11
Mushrush Red Angus 35, 77
Namken Red Angus 74
ND Red Angus Assn. 66
ND Red Select Sale 47
Nelson Red Angus 69
Northern Lites Ranch 73
OHR Red Angus 74
Orton Ranch Red Angus 61
Ory’s 07 Red Angus 79
Osborn Red Angus 71
Ostendorf Red Angus 72
Peacock Angus Ranch 77
Pederson’s Broken Heart Ranch 54, 74
Pelton’s Red Angus 77
Pieper Red Angus 13, 67
Plain Jan’s 77
Pleasant View Farms 75
Polivka Farms Red Angus 67
Private Treaty Sales 67
Quality Genetics Red Angus 79
Quartz Valley Red Angus 69
Ramdsale Reds 77
Red Angus Society of Australia Inc. 76
Red Angus Stakeholders Foundation 48
Red Fork Red Angus 72 Red Hill Farms BC, 71 Red-Land
Annual Production Sale
A nnual Produc tion S ale
Monday, December 8, 2025
Monday, December 8, 2025
At the Ranch, Bertrand, NE
A t the Ranch, Ber trand, NE
250 Red Angus coming 2-year-old bulls and
250 Red A ngus coming 2-year- old bulls and
450 commercial bred females
450 commerc ial bred females
Magazine
Red Angus Association of America
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Commerce City, CO 80022
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