Cows developed over 60 years for efficiency, fertility, superior udder quality, foot structure and docility!
Bulls that will sire easy-calving, high performing progeny with superior carcass traits!
Progeny that will convert feed more efficiently, reducing input costs!
2025 Annual Bull Sale
Wednesday, October 1, 2025
1 pm CDT • at the ranch, Miles, TX
Age-Advantage, Feed Efficiency Tested Red Angus Bulls
“You Pick ‘Em Bred Heifers”
PRESIDENT
Kyley DeVoe | Justin, Texas kyley@3klandandcattle.com
FIRST VICE PRESIDENT
AREA 4 DIRECTOR - SOUTHWEST
Tony Ballinger | Morgan Mill, Texas anthony.ballinger@adm.com
SECOND VICE PRESIDENT
AREA 7 DIRECTOR - NORTHEAST
Rob Hess | Hershey, Pennsylvania hessfarm@verizon.net
TREASURER
REGION C DIRECTOR
Jeff Pettit | Sebree, Kentucky jeff@diamondpcattle.com
AREA 2 DIRECTOR - MONTANA BOARD SECRETARY
Kay Klompien | Manhattan, Montana klmpnra@gmail.com
REGION A DIRECTOR
Keith Hickle | Auburn, Washington keith.a.hickle@gmail.com
REGION B DIRECTOR
Craig Bieber | Leola, South Dakota craig@bieberredangus.com
AREA 1 DIRECTOR - WEST
George Murdock | Pendleton, Oregon murdockcattle@gmail.com
AREA 3 DIRECTOR - ROCKY MOUNTAIN
Aaron Kravig | Karval, Colorado akravig@kravigredangus.com
AREA 5 DIRECTOR - NORTHERN PLAINS
Stephanie Jung | Mina, South Dakota lazyjbarranch@yahoo.com
AREA 6 DIRECTOR - GREAT PLAINS
Jason Anderson | Oberlin, Kansas jasonea9@hotmail.com
AREA 8 DIRECTOR - SOUTHEAST
Jim Yance | Columbia, Alabama jim@jyjredangus.com
AREA 9 DIRECTOR - MIDWEST
Will Andras | Manchester, Illinois andras@irtc.net
by Will Andras, Area 9 Director, Midwest
To return or not to return – that’s the question. This is written for students considering a return to the family farm after school, by someone who made that choice. Regardless of what you do in this world – whether it’s returning to the farm or becoming a Christian – it’s wise to first count the cost. The challenge is understanding what the cost truly is. Many are unaware of full weight or worth of such a major decision.
The first important question becomes: “Can we make this work?” Unless you’re returning to a debt-free, owned operation, the financial realities can be harsh. Even then, the cattle business is known for its volatility. For every high, there are multiple lows.
I once heard a speaker ask a room full of cattlemen, “How many of you bought a new pickup in 2015?” Nearly every hand went up. Then he asked, “How many are still driving it?” Those same hands rose again – including mine. “Do you know why?” he said. “Because 2015 was the last time we made money in this business.”
Whether it’s crop or cattle production, the cyclical nature of agriculture is unavoidable. Today’s record-high prices are a welcome relief, but anyone with a few years under their belt knows: This too shall pass. As my dad says, “The cure for high prices is high prices, and the cure for low prices is low prices.” Markets soften. Costs rise. Challenges persist. Labor, weather, genetics, family dynamics –you name it. Most ranch owners don’t draw salaries. Often, hired help has more expendable income than the owner’s own kids. Depreciating assets and rising input costs keep bankers busy and debt unavoidable.
And don’t forget the off-farm income. My wife, Kim, has a sign in her office that reads, “Behind every successful rancher is a wife who works in town.” Many of you can relate. Then comes the family factor. Can you work with your parents? Will they let you lead? Are you ready to make real decisions? The answer is: maybe.
There are generally four types of people:
1. I have to go home.
2. I get to go home.
3. I wish I could go home.
4. I don’t want to go home.
In college, a coworker asked about my plans. I admitted – almost sheepishly – that I’d return home to ranch. He looked at me and said, “Man, I’d give anything to have a farm to go back to.” That moment shifted my perspective. Until then, I’d only counted the cons.
So, here are a few pros: You’ll work with your family. You’ll make impactful decisions. You’ll craft your own breeding philosophy. You’ll learn more than any degree could teach. You’ll pray – for rain, for calves, for your family. And, God willing, you’ll watch your kids grow up learning grit, gratitude and grace.
Count the cost, yes. But don’t forget to count the blessings. //
octoBer 16 • swAinsBoro, gA
oFFering 50 Age-AdvAntAged red Angus Bulls
BieBer Fever FAll sAle
novemBer 13 • At the rAnch neAr leolA, sd
oFFering registered Bred heiFers, registered Bred cows, commerciAl Bred heiFers, And Age-AdvAntAged Bulls
18335 E. 103rd Ave., Suite 202
Commerce City, CO 80022
940-387-3502 | FAX 888-829-6069 info@redangus.org | RedAngus.org
EXECUTIVE DIRECTOR OF OPERATIONS
Halla Ramsey Ext. 10 | halla@redangus.org
DIRECTOR OF BREED IMPROVEMENT
A.J. Knowles Ext. 39 | AJ@redangus.org
REDSPRO & REGISTRY TEAM LEAD
Kaitlyn Fulmer Ext. 6 | kaitlyn@redangus.org
MEMBER SERVICES SPECIALIST
Stephanie Essegian Ext. 26 | stephanie@redangus.org
DNA PROGRAMS MANAGER
Ariana Moxey Ext. 24 | ariana@redangus.org
DNA CUSTOMER SERVICE SPECIALIST
Julia Sanderson Ext. 14 | julia@redangus.org
DNA CUSTOMER SERVICE SPECIALIST
Andi Inmon Ext. 5 | andi@redangus.org
DATABASE AND REGISTRATION CONSULTANT
Kenda Ponder Ext. 15 | kenda@redangus.org
DIRECTOR OF COMMUNICATIONS
Katie Martin Ext. 16 | katiemartin@redangus.org
PUBLISHER & ADVERTISING DIRECTOR
Tracey Koester
701-391-5440 | tracey@redangus.org
DIGITAL MEDIA SPECIALIST
Trisha Klement Glassinger 580-775-5090 | trisha@redangus.org
EDITOR & WRITTEN CONTENT SPECIALIST
Maclaine Shults-Mauney 970-234-9685 | maclaine@redangus.org
SHOW SPECIALIST
Erin Dorsey 970-396-5420 | erin@redangus.org
ACCOUNTING DIRECTOR
Janet Russell Ext. 11 | janet@redangus.org
MEMBERSHIP & ACCOUNTS RECEIVABLE
Jaeden Scheider Ext. 7 | jaeden@redangus.org
JUNIOR PROGRAM COORDINATOR
Taylor Dorsey 970-397-0356 | taylordorsey@redangus.org
RECEPTIONIST
Tabitha Romero Ext. 3 | receptionist@redangus.org
by Tom Brink, Former RAAA Chief Executive Officer
When you think about it, further back in the pedigree is where we all end up with the passage of time. Any contribution we make becomes a foundation for the next round of builders. My nine-and-a-half year tenure at RAAA, which ended June 30, has been interesting to say the least. Never a dull moment.
Starting out in the Denton, Texas, office in 2016, there was more than a threemonth backlog in registration and transfer turnaround, caused by a barely functioning REDSPro software system. We had nowhere to go but up. However, that did not make it easy. It took nearly a year to get things back on track. After another six months, REDSPro became a high-functioning program that has served the RAAA membership well ever since.
We then shifted gears toward focusing on the future, while maintaining operational stability. The RAAA office was relocated in 2017 to its current Colorado location. A more central-U.S. residence allowed better hiring opportunities and closer proximity to more of our membership and the broader cattle industry.
We’ve watched our property values go up significantly in Commerce City, and the view looking south is now a panorama of houses compared to an open field when we moved in. Being 10 minutes from the Denver airport made travel almost frictionless. Whether it be the Red Angus Board coming and going for meetings, or the constant staff travel needed to keep the breed moving forward, having a major airport so close is super convenient.
The breed has made a lot of genetic and phenotypic progress during the past decade. That fact is a credit to both breeders and to RAAA, which continues to provide selection tools that make breeding better cattle easier and faster.
Red Angus has improved both its EPD and non-EPD traits, like feet, making the breed more valuable to commercial producers across all segments of the industry. We have an excellent suite of bio-economic indexes that enable multi-trait progress like never before. Every breeder, both seedstock and commercial, should set goals using RAAA indexes and then work toward those goals over time.
Commercial Marketing Team and Value-Added Programs staff is on page 10
Red Angus continues to earn its title as the industry’s most-favored female, combining maternal strength, efficiency and versatility to add value from the cow-calf level to the consumer.
For
We coined and repeated often the statement “Red Angus: the industry’s most-favored female.” Few would argue otherwise. Demand for Red Angus and Red Angus-influenced heifers is second to none. Red Angus is unique in that the breed can beneficially serve all segments of the beef supply chain, from cow-calf to consumer. Those who know cattle understand it takes an amazing combination of traits to do that successfully.
Can more improvement be made? Sure. All good cattle breeders know they must continually strive to make each calf crop better than the last. Bulls and females close-up in today’s pedigrees will eventually be situated generations further back, their influence historically relevant, but supplanted by fresh genetics that will take their turn moving the breed forward.
In recent years, our work to get Red Angus recognized as ‘Angus’ and to
narrow the black-red feeder cattle price differential has begun to have a positive impact.
Changing long-standing market traditions and removing structural roadblocks is neither easy nor fast. But significant progress has been made.
Red Angus cattle produce Angus beef and the USDA now fully recognizes Red Angus as eligible for Angus brands. The foundation has been built for Red Angus’ entry into more Angus-labeled beef products.
The new grid opportunity with Sustainable Beef, LLC in North Platte, Nebraska, should spark the trend where Red Angus-derived carcasses grading Upper 2/3 Choice are rewarded with industry-competitive price premiums.
As members and stakeholders know, that’s the missing link that holds Red Angus back from additional growth.
Overall, the Red Angus breed and RAAA have never been in a better position than they are today. Breed acceptance is at an all-time high and the path to even greater success has been defined.
Long ago, Red Angus leadership determined to focus on, No. 1, cattle breeding with a scientific emphasis and, No. 2, keeping the commercial beef industry first.
This simple strategy is the secret sauce. It will remain so in the future.
Keep battling for better market position and keep improving the breed in every way you can. The rest will mostly take care of itself.
To all my friends in the Red Angus breed and my fellow RAAA employees over the years: Thanks for everything. It has been a pleasure working alongside you. //
DIRECTOR OF COMMERCIAL MARKETING
Kelly Smith 417-855-9461 | kelly@redangus.org
COMMERCIAL MARKETING SPECIALIST
Cory Peters | cory@redangus.org 402-418-2351
COMMERCIAL MARKETING SPECIALIST
Taylor Ohlde | taylor@redangus.org 913-626-2715
COMMERCIAL MARKETING SPECIALIST
Elizabeth Caskey | elizabeth@redangus.org 706-513-4951
COMMERCIAL MARKETING SPECIALIST Jesse Henson | jesse@redangus.org 828-734-3451
VALUE-ADDED DEPARTMENT TEAM LEAD
Jeananne Drouhard Ext. 18 | jeananne@redangus.org
VALUE-ADDED PROGRAMS SPECIALIST Lauren Weingardt Ext. 20 | laurenweingardt@redangus.org
ENROLL IN VALUE-ADDED PROGRAMS AND ORDER TAGS: tags@redangus.org 940-477-4593
The Red Angus show list informs feedyard managers, order buyers and other interested parties of Red Angus-influenced cattle. Producers can market feeder or finished cattle through this free service when selling through a sale barn, video auction or private treaty. The weekly show list is emailed to potential buyers through the Red Angus FeederFax email service. To upload information about cattle or to view cattle available, visit RedAngus.org/showlist.
To receive the weekly FeederFax marketing service that will highlight that week’s show list, please visit bit.ly/RAAAFeederFax.
by Kelly Smith, Director of Commercial Marketing
As they say, “The only thing constant is change.” As summer winds down and we prepare for a busy fall, I’ve been reflecting on the many changes happening here at RAAA. I’m pleased to announce two fantastic new hires in our marketing department.
Elizabeth Caskey joins us following a successful career at FPL Foods. She brings a strong skill set that includes cow-calf production, feedlot experience and procurement of fed cattle. Elizabeth now resides in Billings, Montana, and will serve producers in Montana, North Dakota and the Pacific Northwest.
Jesse Henson comes to us after several years in education at Auburn University and Connors State College in Oklahoma. Originally from North Carolina, Jesse earned his undergraduate degree at Oklahoma State University, where he was a member of the National Champion Livestock Judging Team. Most recently, he coached the livestock judging team at Auburn while also teaching courses. Jesse is an outstanding evaluator of cattle and a great addition to our team.
In addition to new team members, we’re implementing several key initiatives. On July 8, we officially rebranded our 30-year-old Feeder Calf Certification Program. Now known as Angus Access, this age, source and genetic verification program brings a fresh face to a cornerstone of Red Angus marketing. It also represents our best pathway toward traceability, setting us up for future international market access.
We’ve also developed a new database management system to track Red Angus cattle from ranch to rail. One of our past challenges has been maintaining visibility on cattle location to ensure consistent supply for packers. This tool will help us work more efficiently with partners of all sizes to build supply chains of Red Angus cattle.
Another exciting project is the Red Angus Steer Feedout Challenge, spearheaded by marketing specialists Cory Peters and Taylor Ohlde. This fun and educational program allows cow-calf producers to participate in retained-ownership feeding without owning an entire pen. The first delivery of cattle is planned for fall 2025.
We also continue to work closely with our partners at Sustainable Beef, LLC in North Platte, Nebraska. SSB has ramped up to full processing capacity and remains committed to paying competitive prices for red-hided and smoke cattle, on par with black-hided cattle. Our relationship with SSB is strong and mutually beneficial, and we look forward to what the future holds.
On the market access front, we’re also working with packers across the board to create new avenues for Red Angus cattle within Angus-branded programs.
Finally, I’d be remiss not to mention the departure of our CEO, Tom Brink. Over the past nine-and-a-half years, Tom has led with vision, fiscal responsibility and a passion for building awareness and respect for the Red Angus breed. His leadership and track record of growth are truly unparalleled.
With all these changes comes a shared responsibility – to keep grinding, to keep moving this incredible breed forward. As always, feel free to reach out to me or anyone on our team with your ideas or ways we can support your operation. //
by Cory Peters, Commercial Marketing Specialist
Summer marks the peak supply period for many of the nation’s fed cattle inventory, as large numbers of finished cattle are harvested. During this time, ranchers and feeders begin reviewing carcass data and closeouts from the previous year’s feeder calf crop – evaluating performance on the rail and identifying areas for improvement. By studying these results, progressive cattlemen make informed breeding and management decisions to strengthen their herds and increase profitability.
To recognize operations excelling in this effort, RAAA established the Grid Master award – honoring producers who combine superior Red Angus genetics, sound feeding strategies and effective marketing to consistently deliver high-quality cattle on the rail.
Red Angus or Red Angus-influenced cattle enrolled in the Feeder Calf Certification Program (now rebranded as Angus Access) or Allied Access program may be submitted for the Grid Master award.
Cattle must be harvested between July 1, 2024, and Sept. 1, 2025. Both conventionally and naturally fed cattle are eligible.
Conventionally fed cattle must be marketed in lots of at least 30 head, achieve a minimum of 90% Choice and Prime, have a maximum of 20% Yield Grade 4’s and 5’s and a minimum grid score of 100.
Naturally fed cattle must also be in lots of 30 or greater, achieve a minimum of 90% Choice and Prime, with a maximum of 25%
Yield Grade 4’s and 5’s and a minimum grid score of 100.
RAAA will recognize Grid Master winners in the Red Angus Magazine, and honor them at the the 72nd National Red Angus Convention in Loveland, Colorado, Sept. 9-11, 2025.
To apply for a 2025 Grid Master award, submit harvest data to Cory Peters, commercial marketing specialist, at cory@redangus.org.
For further questions, please contact Cory via email or phone, 402-418-2351. //
by Maclaine Shults-Mauney, Editor and Written Content Specialist
The Red Angus Association of America is pleased to announce the addition of three new staff members: Jaeden Schneider as membership and accounts receivable specialist, and Elizabeth Caskey and Jesse Henson as commercial marketing specialists.
These new hires bring a diverse mix of industry experience, energy and customer-focused commitment to their respective roles, further strengthening RAAA’s service to its membership and commercial partners.
“We’re excited to welcome Jaeden to our team in the membership department,” said Halla Ramsey, RAAA executive director of operations. “She brings a strong blend of enthusiasm, customer service skills and valuable cattle experience to an area where our members count on reliable support. Her eagerness to learn and evident work ethic make her a great asset, and we’re confident she’ll quickly become a trusted resource for our membership.”
Schneider, a recent graduate of Colorado State University with a degree in animal science, previously worked in ranch management and retail animal health. She brings hands-on experience from Maxwell Ranch and Murdoch’s Ranch & Home Supply, along with leadership roles in the CSU Block and Bridle Club and the Seedstock Merchandising Team.
“I’m thrilled to be joining the RAAA team and to support an organization that plays such a vital role in the beef industry,” Schneider said. “I’m especially excited to connect with our members and help ensure they receive the best service and support possible.”
In the commercial marketing department, Elizabeth Caskey and Jesse Henson will serve as key points of contact for feeder cattle programs, marketing strategies and producer outreach.
Caskey holds a Bachelor of Science in animal and veterinary sciences with a concentration in animal agribusiness from Clemson University and a minor in business administration. She brings a strong background in cattle procurement and branded beef programs, having managed live operations and genetic sourcing at FPL Food and Chatel Farms. She recently relocated to Billings, Montana, where she will focus on supporting Red Angus producers in the Northwest region.
“I’m truly excited to join the RAAA team and help promote the Red Angus breed, especially through our feeder cattle programs,” Caskey said. “I’m passionate about supporting commercial cattle producers and look forward to helping them capture more value for their cattle while strengthening the visibility of Red Angus genetics in the market.”
Henson earned a bachelor’s degree in animal science from Oklahoma State University and an associate degree in agriculture from Connors State College. He brings extensive livestock evaluation and education experience, most recently serving as livestock judging coach at Auburn University. Henson also co-managed a seedstock operation focused on Gelbvieh and Balancer cattle, as well as a competitive show goat program. He will be based in Stillwater, Oklahoma, serving commercial producers in the Southern Plains and parts of the Gulf Coast regions.
“It’s an exciting time for the Red Angus breed, and I’m honored to be joining the RAAA commercial marketing team,” Henson said. “I look forward to building relationships with producers and the chance to promote Red Angus genetics.”
“I’m pleased to welcome both Elizabeth and Jesse to the commercial marketing team,” said Kelly Smith, RAAA director of commercial marketing. “Elizabeth brings a broad and valuable skill set, with experience spanning from the cow-calf sector to the feedyard. Jesse joins us with a strong background in seedstock production and university-level livestock education. Their expertise will greatly enhance our support of commercial cattlemen across key regions.”
RAAA looks forward to the valuable contributions each of these individuals will bring to their departments and Red Angus members. //
Selling EVERY Spring bred, over five, Registered cow, carrying a heifer calf!
Plus, a large number of bred, Registered Spring heifers, young bred commercial cows and 50 stout, 18-month-old spring born bulls.
JOIN US FOR OUR LARGEST FEMALE SALE EVER! FRIDAY, OCTOBER 17TH
At the Ranch near Elmdale, KS
by Katie Martin, Director of Communications, and Maclaine Shults-Mauney, Editor and Written Content Specialist
The Red Angus Association of America has officially rebranded its Feeder Calf Certification Program as Angus Access. More than just a fresh look, Angus Access reflects a bold evolution of the beef industry’s first genetic, age and source verification program – built to USDA-approved standards and trusted by Red Angus producers for more than 30 years.
Red Angus cattle undeniably produce high-quality Angus beef, which remains one of the most sought-after beef products among consumers. The new Angus Access name accurately reflects this identity, while supporting broader industry efforts to secure recognition of Red Angus cattle within Angus-branded beef programs.
“This program has always been about creating opportunity for commercial cattlemen. Angus Access builds on that legacy, giving Red Angus producers a clear path to premium markets and rewarding those who invest in quality and accountability,” said Kyley DeVoe, RAAA president.
The rebrand is more than cosmetic – it’s a deliberate move to position Red Angus producers for success in the evolving landscape of beef production and retail. In a marketplace that is increasingly adopting private labels and case-ready beef solutions, Angus Access equips Red Angus producers to meet that demand by offering the traceability, verification and data integrity desired today.
This evolution builds on a powerful history. Launched in 1995, the Feeder Calf Certification Program was developed in response to market disadvantages Red Angus calves faced compared to black-hided counterparts. FCCP was built with the goal of providing Red Angus-sired calves greater access to market premiums. Through a low-cost, data-driven verification model, the program revolutionized value-based marketing for Red Angus genetics.
What began as an ambitious vision quickly took root across the country. With the program’s signature yellow tags and USDA-backed verification, FCCP-tagged calves quickly gained industry recognition for feedlot performance, carcass consistency and quality. By focusing on the profitability of commercial cattle producers, FCCP built a lasting connection between Red Angus genetics and market success. Today, more than 3.5 million calves have been enrolled through FCCP and its counterpart, Allied Access, launched in 2011 to extend source and age verification to crossbred calves.
Red Angus and Red Angus-influenced calves enrolled in Angus Access gain a competitive edge, helping producers tap into premium markets through verified genetics, age and source, built to USDA-approved standards.
EID tags improve retention, reduce labor and open doors to more packing plants and programs through accurate data and traceability.
These programs have proven effective across diverse markets, earning the trust of buyers and the loyalty of producers nationwide.
RAAA is committed to ensuring a smooth transition for current FCCP customers. Previously purchased dangle or combo tags are valid through July 1, 2027; however, beginning Jan. 1, 2026, 840 EID tags will become the only program-compliant tags issued for both Angus Access and Allied Access. This shift to EID technology is designed to improve traceability, reduce tag loss and meet the evolving requirements of domestic and export markets. For producers who value visual identification, optional Angus Access and Allied Access logo tags will be available to purchase alongside the EID.
“Angus Access builds on that legacy, giving Red Angus producers a clear path to premium markets and rewarding those who invest in quality and accountability.”
Angus Access connects Red Angus producers to a retail-driven beef industry – offering transparent, dataverified calves that meet growing consumer and processor demand for traceability, quality and accountability.
EID technology enables automated reading and data collection throughout the production chain, minimizing the need for manual visual reads at the backgrounder, feedlot and processor. The low-profile design decreases the risk of accidental removal and improves tag retention. EID technology also supports the capture of detailed animal-level data, such as birthweights, health protocols and genetic inputs, resulting in operational gains and downstream marketing advantages.
The level of transparency enabled by EID technology is increasingly expected in vertically aligned beef supply chains. Programs that deliver verified, transparent production practices not only help meet the requirements of processors like Sustainable Beef, but also improve consumer trust. Studies
show that programs backed by transparent production practices can increase consumer favorability by more than 80%, boosting brand loyalty and repeat purchases.
“Angus Access makes it easy for producers to voluntarily enroll calves in a program that delivers verified genetics, age and source, while unlocking opportunities for additional value-added certifications,” said Jeananne Drouhard, RAAA value-added department team lead. “Enrollment is quick and with the tag as the only cost, the return on investment is strong.”
Ultimately, the Angus Access rebrand reflects RAAA’s commitment to position Red Angus producers at the forefront of a more transparent, data-informed and retail-connected beef industry. As scientific identification and verified production practices become the industry standard, Angus Access ensures that Red Angus cattle – and their producers – are ready to lead.
To enroll in RAAA’s value-added programs, contact tags@ redangus.org or call 940-477-4593. For more information on Red Angus and upcoming RAAA events, visit www.RedAngus.org. //
• Fall cow inventory updates were requested July 2 and are due Sept. 3.
• Fall 2024 no progeny (calf data) requested Aug. 6, due Oct. 24.
• Spring 2025 calves and heifer exposure reporting both requested in August.
Annual membership dues and spring Total Herd Reporting billing are sent in July and are due by Aug. 25 to avoid finance charges. Spring THR billing includes all active females as of March 5, 2025, inventory deadline.
To pay online, log in to REDSPro and navigate to:
My Account > Billing/Financial > Pay Account Balance
For questions about your account or invoice, email membership@redangus.org.
Schedule a meeting by scanning the QR code or visiting: RedAngus.org > Herd Management > Red Angus Alley
by Kaitlyn Fulmer, REDSPRO & Registry Team Lead
The cattle industry continues to evolve with technology, and one of the most impactful advancements in recent years is the use of electronic identification tags. While traditional tattooing has long been a standard for animal identification, EIDs offer a range of practical benefits that simplify herd management and support modern traceability and registration requirements, especially when used in conjunction with a secondary identifier.
Here’s why EIDs are a smart, forward-thinking choice for cattle producers, particularly when submitting animals for registration into the REDSPro database.
Unlike tattoos, which can fade, become illegible or be difficult to read in poor lighting or without a chute, EIDs use radio frequency technology to deliver instant, accurate identification using a handheld reader. This minimizes human transcription errors and eliminates the need to physically restrain animals to read their ID.
No, as long as you are using a 15-digit non-repeatable 840 EID tag that is tamper-evident and unique to the animal. EIDs can serve as official identification for registered animals when paired with one of the following secondary identifiers:
• A legible dangle tag matching the EID or animal ID
• A DNA sample on file, viewable in REDSPro
• A tattoo (with herd prefix and individual animal ID)
• A brand with herd prefix and animal ID
Simply update the 840 number online in your REDSPro account, or email the correction to data@redangus.org.
First, you obtain a Premises Identification Number from the USDA – a unique code assigned to your physical ranch location. The RAAA registration department sells bags of 20 840 EIDs for $60, and applicators are $40. Order today by emailing data@redangus.org with your premises ID number and quantity to order.
Tattooing may still be accepted, but EIDs are the preferred, more secure choice for the future of cattle identification.
The RAAA member services team has welcomed Jaeden Schneider as our new membership and accounts receivables specialist. Jaeden is a graduate of Colorado State University with a degree in animal science. At CSU she served as president of the Block and Bridle club and was a member of the Seedstock Merchandising team. She brings a great deal of customer service and industry knowledge to this role, and we’re excited to welcome her aboard.
Jaeden will be the go-to contact for membership and billing-related questions. You can reach her at membership@redangus.org or Ext. 7. //
by A.J. Knowles, Director of Breed Improvement
Thermotolerance – an animal’s ability to maintain performance under high temperatures – is a critical trait in beef cattle, especially in the hot, humid climates of the Southeast and Gulf Coast. While hide color plays a role, it’s not the only factor. Cattle exposed to heat stress respond by drinking more water, eating less and seeking shade – behaviors that come at the expense of productivity. These behaviors can negatively impact both
growth and reproductive efficiency, reducing the profitability of an operation.
A key factor in how cattle manage heat is their ability to shed their winter hair coat. Animals that shed earlier and more completely typically regulate their body temperature more effectively, resulting in reduced heat stress. As a result, they spend more time grazing during the heat of the day and convert
5
Cattle have shed none (0%) of their winter coat. Thick, longer hair still covers their entire body.
4
Cattle have shed only 25% of their winter coat. Due to how cattle shed hair, this will mainly occur around their neck but may also include their topline.
3
Cattle have shed approximately half (50%) of their winter coat. In addition to the hair along the neck, this will include hair along the body, often in patchy spots.
2
Cattle have shed 75% of their winter coat. There will be a small amount of hair remaining along their flank and hindquarter.
1
Cattle have shed all (100%) of their winter coat. All that remains is a shorter, smooth, summer coat.
available forage into gain or milk more efficiently. In other words, hair shedding is an economically relevant trait – especially in regions where heat and humidity are persistent challenges.
Interestingly, hair shedding is influenced not only by genetics but also by environmental factors, including available forages. One of the most significant environmental stressors in the Southeast is the widespread presence of endophyte-infected tall fescue. While this cool-season grass is commonly grazed and well-adapted to the region, it contains toxic alkaloids that restrict blood flow to the extremities. This physiological response reduces the animal’s ability to shed excess heat, increasing their susceptibility to heat stress.
At the hormonal level, these toxins interfere with prolactin and its receptors – a hormone involved in hair shedding, lactation and reproductive function. Therefore, cattle that shed effectively despite grazing infected fescue are likely more resilient and better adapted to heat stress and toxic forage conditions.
With the rising popularity of the Red Angus breed in southern states, demand has increased for tools to help producers select animals better suited to these challenging environments. To address this need, RAAA, in partnership with Jared Decker, Ph.D., of the University of Missouri, is developing a Hair Shedding EPD. This valuable tool will enable producers to make more informed selection decisions for cattle suited to their region.
To support the development of this EPD, breeders can now submit hair shedding scores through REDSPro.
aged under similar conditions. The following fields define aControls for stage of pregnancy, which ing to be a valuable indicator of adaptation and productivity. herd efficiency, resilience and overall profitability. Selecting
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by Laura Handke for the Red Angus Magazine; photography by Holly Roark
“It’s quite a history.” You could hear the roar of the truck tires on the highway as Jed Roark, the general manager for the storied O RO, began to tell me about the ranch and how it came to build a battery of Red Angus nearly 150 bulls strong. Catching any of the crew for a conversation this time of year is hit or miss.
“By truck, it’s about three hours from headquarters to the furthest camp and about three-quarters of the way is in four-low,” he said. This day, he and his wife, Holly, were headed into the nearest town, Prescott, Arizona; both cell service and the O RO’s affinity for good cattle was clear throughout the conversation.
In 1821, nearly 500,000 acres in what is now New Mexico were owned by the Luis Maria Baca family. That same year, during the Mexican-American War, Americans seized the land. Quick to alert the U.S. government with a lawsuit that challenged the trespass, the Baca family contended that they were Spanish, not Mexican. Finally, in 1861, Congress agreed that the ranch should be made whole.
Rather than returning the original land, however, Congress decided the family would receive five 100,000-acre tracts of land in the unsurveyed portion of the West. The attorney who represented the Baca family personally surveyed five 100,000-acre parcels. Today, the east side of the O RO includes one of those original tracts, known as the Baca Float No. 5.
In 1936, Green Cattle Co. purchased Baca Float No. 5 and surrounding land to the west, establishing the O RO Ranch. In 1973, the ranch was purchased by the JJJ Corporation, led by John N. Irwin II. Today, his daughter, Jane Droppa, her husband, Larry, and their children own and operate the O RO as one of the most respected and expansive cattle ranches and horse remudas in the country.
“Every step is a rock. Like most of Arizona, it’s rugged and remote, but it’s a good ranch,” Roark described.
Everything that lives and works on the O RO has to be tough: the cowboys, the dogs, the horses, and, most importantly, the cattle. Today, the O RO consists of 257,000 acres of the roughest country the United States has to offer with altitudes ranging from 4,000 to 7,500 feet.
“We don’t buy many cows. They pretty much have to be raised here to do well,” he explained. “Cattle born here know what’s poisonous and how to get around this country. They know how to survive a snowstorm; they know how to eat brush when they have to. You can’t teach a cow that.”
Cows on the O RO get little in terms of extras. They’re expected to breed up and raise a calf on the salt and mineral packed in with mules or delivered from one of the ranch’s few roads.
“We have to have cows with some fire in them,” Roark said. “Everything’s working against a cow in this country, and if they’re going to bring in a live calf every year, they have to work for it. Docility doesn’t really factor in. I like horns on a cow because I want her to be able to defend herself against predators and browse the brush.”
After Roark and the crew select the next year’s replacement heifers, they’re kept close to headquarters. Their first year is spent learning how to trail and respect the dogs that are crucial to gathering and moving the long distances.
“I want a cow that’s a good mother and keeps track of her calf,” he continued. “It’s about making sure we’re keeping cows that work in this environment.”
He figures around 80 acres per cow annually. He prefers a moderate-framed cow, between 1,100 and 1,200 lbs., but not all of them fall into that frame score. Like all operations, longevity is valued.
“The terrain dictates when a cow’s time is up. Probably by the time they are 10 to 12, depending on what they’re looking like and what part of the ranch they’re on,” Roark said. “It’s hard to explain this ranch. You can’t trailer around, so those cull decisions have to be made a year or so ahead,” he explained.
Red Angus bulls are helping produce calves that thrive with minimal input, often outperforming their black-hided counterparts in heat and rough terrain.
During the spring and fall, a crew camps around the ranch, gathering, branding and weaning as they move. The crew trails the remuda and what they call the “cut” – weaned calves, cull cows and anything else that needs to go – between their camp sites until they reach one of the two semitruck loadouts.
Red Bulls Get the Job Done
“I like Red Angus. Red cattle work well in this country,” Roark said. “It’s taken a few years, but we’re running nearly all Red Angus bulls across the majority of the ranch.”
The preference is a testament to Red Angus. Most of the O RO cows are born and raised on the ranch – the herd bulls are not.
“Feet and weight are the biggest challenges when buying bulls for this ranch. A fat bull turned out on a hot cow that isn’t acclimated might last two days,” Roark said.
When Roark heard about a Red Angus seedstock producer on the outskirts of the South Dakota Badlands, he decided to give the bulls a try. He purchased 25 long yearlings the first year and acclimated them through the winter.
“We don’t help bulls with hay because we can’t,” he explained. “They get salt, mineral and a few protein blocks. We turned those bulls out in April, started trailing them to cows and were instantly impressed.”
The first trial led to a pot load the next year – and for three years after.
“That second year, I flew to South Dakota so I could look at the cow herd the bulls were coming from and do some of my own picking,” Roark shared. “I’ve been all over the country and that’s as good a set of red cows as I’ve ever seen, and that carries into the bulls. They’re picky on breed back, don’t overfeed and keep birthweight below 80 lbs. which is important because we can’t help cows calve.”
Roark runs a 1:10 cow-to-bull ratio, a number he said seemed extravagant when he came to the ranch seven years ago; he’s served as the ranch’s manager for the past four.
“I used to run 1:25 or 1:30. I understand now; it’s not that a bull can’t breed 30 cows, it’s that a bull doesn’t see 30 cows,” Roark laughed. “Sometimes you can ride all day and hardly see a cow. Those bulls have the same problem – they have to be able to travel.”
A good bull on the O RO will last between six and seven years, but high cattle prices have Roark leaning toward a younger bull battery.
Calves That Make the Cut
“I love a red or black baldy. If we had a pile of those and all our cows looked like that, I’d be okay with it,” Roark said.
The cross delivers unbeatable heat tolerance, solid feet and survivability.
With the O RO’s vast, inaccessible terrain, the chuck wagon is essential for supporting extended stays while crews manage the herd.
“Herefords were dominant in Arizona for a long time because they handled it and survived. Red Angus bulls on those crossbred cows, produce calves that do well.”
During the last drought, the ranch’s hunting guides, who knew nothing about cattle, noticed a pattern.
“They’d say, ‘Jed it’s weird. All the solid, black cows are standing in the bottom and look terrible, but those white face cows and calves are on the side of the mountain and look pretty good.’”
Weather and drought permitting, Roark retains calves until they’re yearlings, running on designated pastures and markets them through Superior Livestock video auctions and ships in the fall.
For Roark and the O RO, it’s about what works.
“I’m not going to chase the latest fad. I can’t. I have to do what works in our country, and these Red Angus bulls are working. I couldn’t be happier with them.” //
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Colorado September 9-11, 2025
For 72 years, the National Red Angus Convention has been an opportunity for producers, breeders, affiliates and industry partners to come together from across the country and celebrate the Red Angus breed.
for National Red Angus Convention today at RedAngus.org, bit.ly/2025RedAngusCon or scan this QR code with your phone.
Tuesday, Sept. 9
RASF Golf Tournament, Kick-Off Social & Trade Show, RASF Dummy Roping Contest Wednesday, Sept. 10
your room at the Embassy Suites, Loveland Colorado, by Aug. 7, to guarantee the special rate of $149/night. Call 1-800-445-8666, visit bit.ly/RACon25Reserve or scan this QR code with your phone for room information. Room Block: Red Angus Association of America
Contact Samantha Murnin, to be a convention sponsor or secure space in the trade show. samantha@redangus.org
970-318-6551
Commercial Cattlemen’s Symposium & Workshop Sessions, Ladies’ Symposium, Award Presentations, Trade Show, RASF Pick of the Herd and Auction Thursday, Sept. 11
Steve Andras Prayer Breakfast, Keynote Speaker, Association Business and Committee Reports, Elections and Awards Presentations
Tuesday, Sept. 9
Red Angus Stakeholders Foundation & Kick-Off Events
10:15 a.m. RASF Golf Tournament Check-in ................................. The Olde Golf Course, Loveland, CO
11 a.m. RASF Golf Tournament The Olde Golf Course, Loveland, CO
12 p.m. Sponsor Check-in and Trade Show Setup High Meadows Ballroom
4 p.m. Convention Registration Opens ........................................................... Grand Ballroom Foyer
4:30 p.m. Trade Show Opens, Dummy Roping Contest & Long Reach Contest Sign Up High Meadows Ballroom
5 p.m. Kick-Off Reception.......................................................................... High Meadows Ballroom
5:15 p.m. Meet the Candidates & Leadership Introductions .......................... High Meadows Ballroom
6 p.m. RASF Dummy Roping & Long Reach Contest.............................. High Meadows Ballroom
6:15 p.m. Convention Registration Closes ........................................................... Grand Ballroom Foyer
6:30 p.m. Tradeshow Closes............................................................................. High Meadows Ballroom
6:30 p.m. Dinner (buffet style) High Meadows Ballroom
Wednesday, Sept. 10
Commercial Cattlemen’s Symposium & Education Day
7 a.m. Breakfast Opens (buffet style) .............................................................. Grand Ballroom Foyer
7:30 a.m. Trade Show Opens ........................................................................... High Meadows Ballroom
7:30 a.m. Convention Registration Opens Grand Ballroom Foyer
7:30 a.m. Learn from the Best (invitation only) River Birch A & B
7:30 a.m. Affiliate Leadership Meeting ............................................................................ River Birch C
9 a.m. Trade Show Closes ........................................................................... High Meadows Ballroom
9 a.m. Commercial Cattlemen’s Symposium ........................................................... Grand Ballroom “Insight on Genetic Performance”
9:05 a.m. Welcome – Kelly Smith, Director of Commercial Marketing....................... Grand Ballroom
9:15 a.m. Speaker: Dale Woerner, Ph.D. ...................................................................... Grand Ballroom
10:15 a.m. Refreshment Break ........................................................................... High Meadows Ballroom
10:30 a.m. Ladies’ Symposium .................................................................................... River Birch C & B
10:30 a.m. Speaker: Ryan Rathmann, Ph.D. Grand Ballroom
11 a.m. RAAA Marketing Update w/ Kelly Smith Grand Ballroom
11:30 a.m. Award Presentations...................................................................................... Grand Ballroom
12 p.m. Lunch ............................................................................................................ Grand Ballroom
1 p.m. Commercial Cattlemen’s Symposium (continued) ........................................ Grand Ballroom Speakers: Howard, Ph.D., Scanga, Ph.D., & Nair, Ph.D.
Wednesday, Sept. 10 (continued)
1 p.m. Registration Closes .............................................................................. Grand Ballroom Foyer
3 p.m. Refreshment Break ............................................................................... Grand Ballroom Foyer
4:30 p.m. Trade Show Opens ........................................................................... High Meadows Ballroom
5 p.m. Social Hour & Photo Booth ............................................................ High Meadows Ballroom
6:30 p.m. Trade Show Closes & Trade Show Exhibitor Move-Out High Meadows Ballroom
6:30 p.m. Dinner & Additional Photo Booth Opportunities Grand Ballroom
7:30 p.m. Red Angus Stakeholders Foundation Fundraiser .......................................... Grand Ballroom Pick-of-the-Herd and Live Auction
8 p.m. Cheers to Connections/Evening Entertainment High Meadows Ballroom
Thursday, Sept. 11
Red Angus Association of America Business Day
7:30 a.m. Steve Andras Prayer Breakfast ..................................................................... Grand Ballroom
8 a.m. Convention Registration Opens ........................................................... Grand Ballroom Foyer
9 a.m. Welcome and Call to Order Grand Ballroom
9:15 a.m. Keynote Speaker: Charley Martinez, Ph.D. Grand Ballroom
10 a.m. Refreshment Break ............................................................................... Grand Ballroom Foyer
10:15 a.m. President’s Message: Kyley DeVoe ................................................................ Grand Ballroom
10:45 a.m. State of the Association: Halla Ramsey ........................................................ Grand Ballroom
11:30 a.m. Award Presentations...................................................................................... Grand Ballroom
12:00 p.m. Lunch Grand Ballroom
12:45 p.m. Meet the Candidates Grand Ballroom
1:10 p.m. Committee Reports ....................................................................................... Grand Ballroom
3 p.m. Award Presentations...................................................................................... Grand Ballroom
3:20 p.m. Refreshment Break ............................................................................... Grand Ballroom Foyer
3:20 p.m. Registration Closes .............................................................................. Grand Ballroom Foyer
3:30 p.m. Area & Regional Caucus Breakouts and Discussion .................................... To Be Announced Includes voting
5 p.m. Presidential Vote ........................................................................................... Grand Ballroom
5:15 p.m. Report on Elections/Adjourn General Session ............................................. Grand Ballroom
5:30 p.m. Board of Directors Meeting To Be Announced
Friday, Sept. 12
Red Angus Stakeholders Foundation Meeting & Industry Tours (On Your Own)
8 a.m. Red Angus Stakeholders Foundation ........................................................ Carter Lake A & B
9 a.m. USDA National Laboratory for Genetic Resource Preservation Tour
RSVP Required .............. Colorado State University, 1111 S Mason St, Fort Collins, CO 80521
by Maclaine Shults-Mauney, Editor and Written Content Specialist
Red Angus stakeholders from across the country will gather in Loveland, Colorado, Sept. 9-11, for the 72nd National Red Angus Convention. With a dynamic schedule designed to help attendees collaborate with fellow cattlemen, innovate within their operations and elevate the future of Red Angus, the event promises valuable learning, meaningful connections and lasting impact.
Whether you’re a longtime member, first-time attendee or industry partner, the three-day event offers something for everyone, from educational sessions and hands-on workshops to RAAA meetings and evening entertainment. Here’s a preview of what’s in store.
Tuesday: RASF Kickoff Festivities Convention kicks off Tuesday, Sept. 9, with the Red Angus Stakeholders Foundation Golf Tournament at The Olde Golf Course in Loveland. Checkin begins at 10:15 a.m. with a shotgun start at 11 a.m.
Back at the Embassy Suites, sponsor check-in and trade show setup begin
at noon. Registration opens at 4 p.m., with a welcome reception to follow. Guests can explore the trade show, register for the Dummy Roping and Long Reach contests, and meet Red Angus leadership and board candidates. A buffet-style dinner wraps up the evening.
The highlight of Wednesday, Sept. 10, is the Commercial Cattlemen’s Symposium, a full day of industry-focused education under the theme “Insight into Genetic Performance.”
The symposium kicks off with Kelly Smith, RAAA director of commercial marketing, who will deliver “Increasing Market Competitiveness with Angus Access,” an insightful look at current cattle markets and the bold marketing strategies positioning Red Angus for continued success. Attendees will then hear from:
• Dale Woerner, Ph.D. – Cargill Endowed Professor in Sustainable Meat Science at Texas Tech, presenting advancements in red meat yield determination.
• Ryan Rathmann, Ph.D. – Texas Tech associate professor, speaking on beef cow efficiency and its economic implications.
• Scott Howard, Ph.D. – Director of operations at Meyer Natural Foods, discussing value-added practices and fresh beef marketing.
• John Scanga, Ph.D. – CSU professor and chief scientific officer at Eurofins, addressing grading and camera augmentation.
• Mahesh Nair, Ph.D. – Professor at CSU’s Center for Meat Safety and Quality, presenting on the science behind meat quality and eating satisfaction.
For complete details on the Symposium, please see page 40-41.
Additional Wednesday activities include the invitation-only Learn from the Best and the Affiliate Leadership Meeting, both beginning at 7:30 a.m., along with the Ladies’ Symposium at 10:30 a.m. Following a short afternoon break, the trade show reopens at 4:30 p.m., leading into a lively social hour. During this time, attendees can also take advantage of a compli-
mentary photo booth, perfect for professional headshots, family portraits or fun group snapshots.
Dinner features a steak meal and more photo booth opportunities, leading into the Red Angus Stakeholders Foundation Fundraiser at 7:30 p.m. The night ends with “Cheers to Connections,” an evening of entertainment and networking.
Thursday: Business Day
Thursday, Sept. 11, is dedicated to association business and member governance.
The day begins with the Steve Andras Prayer Breakfast at 7:30 a.m. Following registration, the general session opens with a welcome and call to order, leading into a keynote address from Charley C. Martinez, Ph.D.
Martinez is an assistant professor and Extension economist in the Department of Agricultural and Resource
Economics at the University of Tennessee. He also serves as director of the UT Center of Farm Management. His research and Extension work focus on farm and financial management, experimental economics, livestock and meat market economics, and agricultural policy.
He holds a bachelor’s degree in agricultural business–ranch management from Texas A&M University-Kingsville and a Ph.D. in agricultural economics from Texas A&M University.
Also on Thursday, RAAA President Kyley DeVoe and Executive Director of Operations Halla Ramsey will deliver key updates. The day includes award presentations, committee reports, a candidate forum and regional caucus breakouts. The presidential election closes the day, followed by a meeting of the Board of Directors.
Friday: Optional Industry Exploration Friday’s activities, including the RASF
Annual Meeting, which is open to all interested attendees, and an optional tour to the USDA National Laboratory for Genetic Resource Preservation at Colorado State University, are open to those who wish to extend their stay.
These events are separate from the main convention schedule.
From hands-on contests to critical board decisions, the 72nd National Red Angus Convention offers an opportunity to network with fellow Red Angus producers, learn from industry experts and help shape the future of the breed.
Whether you’re looking to grow your operation, make new connections or simply enjoy a week surrounded by Red Angus enthusiasts, this year’s convention promises to deliver.
For registration details, travel accommodations and updates, visit www. RedAngus.org. //
WEDNESDAY, SEPT. 10
Following dinner at approximately 7:30 p.m. CDT Embassy Suites, Loveland, Colorado Funds will benefit Red Angus research and development projects, Junior Red Angus activities and scholarships, plus much more!
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by Lauren Weingardt, RAAA Value-Added Programs Specialist
With the 72nd Red Angus National Convention just around the corner, now is the time to make plans to attend the highly anticipated Commercial Cattlemen’s Symposium, held Wednesday, Sept. 10, in Loveland, Colorado.
The convention will run Sept. 9–11 and promises valuable insights, industry updates and networking opportunities for Red Angus producers nationwide.
This year’s symposium theme, “Insight into Genetic Performance,” is geared to help producers make more informed decisions, whether it’s selecting herd bulls, retaining heifers or planning for finished cattle.
CCS will feature five powerhouse speakers, each recognized for their contributions to the beef industry. Attendees will also hear from Kelly Smith, RAAA’s director of commercial marketing, who will provide an update on the current cattle market, recent marketing efforts and future strategies aimed at supporting commercial producers.
Featured Speakers
The day begins with Dale Woerner, Ph.D., Cargill Endowed Professor in Sustainable Meat Science at Texas Tech University. He will present “Improving Sustainable Beef Production with Advancements in Red Meat Yield Determination,” covering key innovations in red meat yield technologies.
Next, Ryan Rathmann, Ph.D., associate professor of beef cattle biology at Texas Tech and the John W. and Doris
Following the noon hour, attendees will hear three focused presentations from leaders in beef processing and meat science:
• Scott Howard, Ph.D., director of operations at Meyer Natural Foods, will discuss “Value-Added Practices and Marketing Fresh Beef.” Howard oversees copacker relationships and production efficiencies to improve quality, yield and cost.
• John Scanga, Ph.D., chief scientific officer at Eurofins and professor at Colorado State University, will share insights on “Beef Grading and Camera Augmentation.” Scanga also chairs the Colorado Beef Council.
• Mahesh Nair, Ph.D., professor at CSU’s Center for Meat Safety and Quality, will present “Quality and Eating Satisfaction,” exploring the biochemical and molecular factors behind meat quality.
Before heading into the evening’s festivities, be sure to explore the trade show, which will feature vendors from across the beef industry. Whether you’re seeking new tools, technologies or partnerships, the trade show offers direct access to resources that can support your operation.
For those joining us for dinner, the evening will include a steak meal, photo booth opportunities and the Red Angus Stakeholders Foundation Fundraiser.
Whether you’re a commercial cattleman, seedstock produc-
WEDNESDAY, SEPTEMBER 10, 2025
7 a.m. Breakfast Buffet
7:30 a.m. Trade Show and Convention Registration Open
9 a.m. Commercial Cattlemen’s Symposium
9:05 a.m. Welcome
9:15 a.m. Improving Sustainable Beef Production with Advancements in Red Meat Yield Determination
Dale Woerner, Ph.D., Cargill Endowed Professor in Sustainable Meat Science at Texas Tech
10:15 a.m. Refreshment Break
10:30 a.m. Ladies’ Symposium
10:30 a.m. Insights into Beef Cow Efficiency
Ryan Rathmann, Ph.D., Association Professor of Beef Cattle Biology at TTU
11 a.m. Increasing Market Competitiveness with Angus Access
Kelly Smith, RAAA Director of Commercial Marketing
11:30 a.m. Award Presentations
Commercial Producer of the Year and Grid Master
Noon Lunch
1 p.m.
Value-Added Practices/Marketing Fresh Beef
Scott Howard, Ph.D., Director of Operations at Meyer Natural Food
Beef Grading and Camera Augmentation
John Scanga, Ph.D., Chief Scientific Officer at Eurofins and Professor at CSU Quality and Eating Satisfaction
Mahesh Nair, Ph.D., Professor at CSU-Center for Meat Safety and Quality
4:30 p.m. Trade Show Opens
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Candidate for President Jeff Pettit
Jeff Pettit of Sebree, Kentucky, brings a lifelong passion for the cattle industry and more than 25 years of handson experience breeding Red Angus cattle.
Together with his wife Michelle, he operates Diamond P Cattle Co., a family-focused operation centered on producing high-quality replacement females and herd sires. Their children, Nolan and Ashley, along with their son-in-law Dustin, share in the legacy. The couple’s three granddaughters are already active and enthusiastic about working cattle on the family farm with their “Paps.”
A dedicated advocate for the Red Angus breed, Pettit has served on the Red Angus Association of America Board of Directors for the past seven years, including six years on the Executive Committee as treasurer.
Before his board tenure, he also served as a committee member for RAAA. His leadership has helped guide the Association through strategic decisions that continue to position Red Angus for long-term success in a competitive beef industry.
Pettit’s service extends beyond RAAA. He has been a consistent voice for Kentucky cattle producers, serving more than 15 years as a committee chair and board member for the Kentucky Cattlemen’s Association, including as its President in 2024.
He also represents agriculture locally as a board member for the Webster County Farm Bureau and previously served eight years on the Webster County School Board, six as chairman.
Professionally, Pettit built and operated a communication tower service business for more than two decades, adding real-world business acumen to his agricultural leadership.
Pettit believes Red Angus is uniquely positioned to lead the beef industry forward. With unmatched maternal traits, top-tier carcass quality and the success of programs like Angus Access – RAAA’s source and age-verified feeder calf program – he sees a bright future for both breeders and commercial producers.
His vision as president is grounded in the Association’s mission statement: “To provide our members and their customers with innovative programs and services, to continue advancing the quality, reliability and value of Red Angus and Red Angus-influenced seedstock used in the commercial beef industry.”
Jeff Pettit stands ready to serve with integrity, experience and a deep commitment to the breed and its members.
Ryan Hoksbergen of Pella, Iowa, is seeking election for the director position in Region C. Hoksbergen grew up on a dairy farm, the oldest of six children, wanting nothing more than to farm for the rest of his life. Many things changed when his parents divorced, leaving him without a family farm to return to after earning a degree in dairy herd management from Northeast Iowa Community College.
After graduating, Hoksbergen and his mother, Marlys, bought a farm and built an 80-cow dairy from the ground up. Shortly after they started milking, he met his wife, Jenny. The two married and had two children, Kaleb and Laina. Though the dairy industry was good to them, through prayer and thoughtful planning, they felt led to transition into the beef in-
dustry. In 2017, they purchased their first Red Angus cows and founded West Wind Red Angus.
From the beginning, the Hoksbergens focused on raising high-quality genetics and selling registered bulls and bred females to commercial cattle producers. That commitment to advancing cattle genetics has been a lifelong passion for Ryan and is shared by his mother. Together, they aim not only to improve their herd but to contribute to the progress of the Red Angus breed.
Hoksbergen has a strong record of service within the agricultural community. He and Jenny participated in the DFA Young Cooperators program, serving as area co-chairs for two years. He has served on the Iowa Red Angus Association Board, the Marion County Cattlemen Board for eight years, where he currently serves as president, and is a member of the RAAA Education Committee.
If elected, Hoksbergen’s priority would be to increase profitability for all Red Angus producers, particularly small and mid-size operations. He is eager to learn from current board leaders and is confident his background offers a unique perspective on the industry, which will allow him to serve the Red Angus membership well.
George Murdock
George Murdock
George Murdock is seeking a second full term on the RAAA Board representing Area 1. He initially joined the board after being elected to fill the unexpired term of Sam Lorenzen and was later elected to a full term of his own. Murdock has served on the RAAA Finance Committee for the past eight years and currently
chairs the Education Advisory Committee.
The Murdock Family, now three generations strong, has raised Red Angus for more than 30 years. Their ranch is located in Echo, Oregon, with summer pasture in the Blue Mountains. The family hosts an annual production sale at the end of February. In 2025, their offering included 42 bulls and 14 open heifers.
Murdock retired in 2003 after a 10year tenure as an Umatilla County commissioner, including five terms as chairman. He still serves as chair of the county budget committee. He’s a past president of the Association of Oregon Counties. His professional background includes work as editor and publisher of the East Oregonian daily newspaper, as well as a career in education administration, serving several large districts, including superintendent of the Pasco School District, which now enrolls approximately 20,000 students.
He remains active in civic and community service. Murdock serves as president of both the Community Action Agency of East Central Oregon and the board of trustees at First Christian Church. He’s a past president and active member of the Pendleton Rotary Club and serves with the Echo Heritage Society and the Pendleton Area Legislative Task Force. He continues to contribute a column to the Valley Herald.
Murdock was named Pendleton’s Man of the Year in 2018 and Pasco Man of the Year in 1999.
He cites the upcoming departure of six RAAA board members this September as a key reason for seeking re-election. With several important initiatives underway, Murdock believes continuity and experience are vital to the Association’s success, both of which he is well-positioned to offer.
He also emphasizes the value of
diverse experiences on the board. In addition to a lifelong involvement in livestock production, Murdock brings extensive experience in leadership, human resources, journalism, legal affairs and public service.
Craig DeBoer is the owner and operator of C-T Red Angus, located in Manhattan, Montana, where he farms and ranches alongside his wife, Taryn, and their three sons – Traig, Cayl and Trac. A lifelong resident of the Gallatin Valley, DeBoer was born in Bozeman and has spent his entire life in the Manhattan area, deeply rooted in Montana’s agricultural community.
C-T Red Angus has raised high-quality Red Angus cattle since 1994. In 2005, they joined Feddes Red Angus in a joint annual bull sale. C-T Red Angus is also a founding member of the Big Sky Elite Female Sale, a collaboration of top Montana breeders focused on offering elite Red Angus females to progressive cattlemen and women.
DeBoer recently transitioned to fulltime ranching after retiring from a 30-year career as an installer with the local telephone company. This experience not only gave him valuable insight into customer service and technical problem-solving but also demonstrated his long-standing work ethic and dedication to balancing a full-time job while building a reputable cattle operation.
He is a graduate of Manhattan Christian School and earned his degree from Montana State University in 1996. Throughout his life, DeBoer has remained committed to the Red Angus breed and its values, with more than three decades of involvement in
Now, with more time to devote to the industry, DeBoer is seeking to become more actively involved in the Red Angus Association of America. He hopes to contribute his practical, on-theground experience and passion for the breed to help guide the Association’s future.
Craig DeBoer brings a strong foundation in both livestock production and rural values, and he stands ready to serve RAAA members with integrity, dedication and a lifelong commitment to Red Angus.
Luke Larson
Luke Larson from Harlem, Montana, is seeking election to Area 2 – on the RAAA Board of Directors.
A fourth-generation commercial cowcalf producer and third-generation registered seedstock producer, Larson was born into the Red Angus breed. His earliest memories include evaluating cattle alongside his grandfather and mother, experiences that instilled in him a deep respect for agriculture and stewardship of the land.
Today, Larson and his family manage a diversified ranching operation that includes 140 registered Red Angus cows as well as 340 commercial females. The steer calves are marketed privately to a Nebraska-based feeder each October, while bulls that meet rigorous selection standards are sold privately throughout the spring. In addition to the cattle operation, the family raises and sells hay to local ranchers.
At the core of Larson’s operation is a focus on functional females – cows that breed on time and thrive on the Montana range grasses while raising
high-performance calves. He uses AI and embryo transfer to achieve these goals, applying a strict evaluation process to all AI sires to ensure desirable genetics are carried forward.
The commercial herd has long been the gem of Larson’s program. With a 94% pregnancy rate on a 60-day breeding window, these females consistently prove maternal excellence. Feedlot data has also validated the program’s genetic direction through favorable carcass results.
Larson has been actively involved in Red Angus leadership at the state level. He currently serves as president of the Montana Red Angus Association, where he has been a board member for several years. Nationally, he serves on the RAAA Awards Committee.
If elected, Larson’s focus would include strengthening the value of the Red Angus steer calves and closing the gap between red and black-hided cattle. He aims to advance this vision by supporting and enhancing existing Association programs that benefit both breeders and commercial cattlemen.
Ron Christensen of Sterling, Utah, is a candidate for RAAA Board of Directors, representing the Rocky Mountain Region.
Christensen was first introduced to the Red Angus breed while attending college, and he immediately recognized the strength of the Red Angus female. It was clear to him that these females represented the foundation upon which any successful cowherd should be built.
Shortly after graduating, he pur-
chased his first small group of Red Angus heifers. At the time, the breed faced limited acceptance, but Christensen was confident that with time, others would recognize the obvious advantages of Red Angus genetics. That belief proved true – and today, the breed has earned widespread industry respect.
Christensen sees the next step as converting that acceptance into preference across all levels of the supply chain. He believes Red Angus has the genetic merit and now needs continued focus on developing stronger market opportunities to support commercial and seedstock producers alike.
He is the owner of Hot Shoe Red Angus, based in Sterling, Utah, with summer operations in Daniel, Wyoming. In his region, pulmonary arterial pressure is a critical trait, and Christensen is committed to balancing PAP scores with other economically relevant characteristics essential to the success of his customers.
Christensen and his four children operate the ranch together when schedules allow. He is a graduate of the beef production and ranch management program at Ricks College and has served in several local and statewide leadership roles.
His past service includes the Sterling Town Council, Sterling Irrigation Board, president of the Sanpete County Cattlemen’s Association, second vice president of the Utah Cattlemen’s Association, and various church callings.
If elected, Christensen pledges to lead with vision and tenacity. He believes profitability and progress are critical to remaining relevant and that a clear understanding of the past, paired with a forward-looking mindset, is key to the breed’s continued success.
Christensen emphasized he would be honored to represent the Rocky Mountain Region and its members.
Candidate for Area 8 – Southeast
Michael Watkins
Michael Watkins
Michael Watkins of Harrison, Arkansas, is seeking election to represent Area 8 – Southeast on the RAAA Board of Directors. He and his wife, LaTeresa, own and operate Watkins Cattle Company, a family-run seedstock operation and commercial cattle business.
The Watkins family includes three daughters: Laramie, Mattie, and Kaitlin. Laramie, a senior at Valley Springs High School is actively involved in the family cattle operation and is a standout basketball player.
Mattie is pursuing a master’s degree in speech pathology at the University of Central Arkansas. Kaitlin, along with her husband Russell, operates
a commercial cow-calf program and a logging and excavating business. She also teaches first grade at Valley Springs Elementary School. The couple has two children, Hazel and Hatch.
Watkins Cattle Co. has a long history in the commercial cow-calf and stocker sectors. Ten years ago, the family launched their Red Angus seedstock operation, hosting their first sale in 2017 with nine bulls. In 2024, the sale has grown to include approximately 50 bulls and 100 total lots, including commercial females.
In addition to his ranching experience, Watkins has a diverse professional background in animal health and nutrition. His career highlights include serving as North American Ruminant Products Manager for Lallemand Animal Nutrition. Since 2018, he and LaTeresa have owned Preferred Livestock Products in Brighton, Missouri, which specializes in perfor-
mance-based range cattle nutrition and development.
Watkins Cattle Co. has built a strong reputation for developing cattle that perform in a forage-based environment, especially in fescue-dominant forage areas. Their Red Angus program emphasizes selection for disposition, fertility, performance, heat tolerance, as well structural soundness.
Watkins has served on several RAAA committees, including the Marketing Committee, the 2020 Reapportionment Committee, and currently, the Affiliate Promotions Committee.
“I believe the RAAA has a great opportunity to expand and assist producers in achieving their goals,” Watkins said.
“Red Angus has expanded in the Southeast, but there’s still room to grow. I’d be honored to serve as your Southeast Director.” //
Monday, Sept. 15, 2025 7:30 p.m. CDT
At Trans Ova Genetics, we’re empowering breeders to build a tomorrow that exceeds expectations. We provide the complete toolbox of services you need to create a legacy of excellence. Today’s choices shape tomorrow’s success. Choose Trans Ova Genetics and leave a lasting legacy for the next generation. For more information, visit www.transova.com
Tuesday, September 9, 2025
Olde Course at Loveland, Colorado – 11 a.m. CDT 2115 W. 29th Street, Loveland, Colorado, 80538
Enter a Team or Be Placed on a Team Club Rentals Available • Multiple Tee Times Cart Included in Registration Fee All Level of Players Welcome
Single ($100): Will be placed on a team and golf cart rental.
Team ($400): A four-person team and golf cart rental.
Hole Sponsor ($100): Sign placed at hole; Only 9 available.
Bronze Sponsor ($300): One individual registration, one hole sponsorship, recognition at awards presentation and a social media post.
Silver Sponsor ($500): Two individual registrations, one hole sponsorship, recognition at awards presentation and a social media post.
Gold Sponsor ($1,000): One team registration, one hole sponsorship, recognition at awards presentation and a social media post.
Register by August 10 • $400/Team or $100/Person • Teams are Limited
A portion of the entry fees support the foundation.
Complete details, registration and fun additions at: https://bit.ly/2025RASFGolf or scan the QR code
Wednesday, Sept. 10
National Red Angus Convention
Embassy Suites by Hilton 4705 Clydesdale Parkway, Loveland, Colorado, 80538
Following dinner at approximately 7:30 p.m. CDT
Offering pick of the open heifers –more than 250 to choose from!
Cross Diamond Cattle Co. of Bertrand, Nebraska, is built on faith, stewardship and a steadfast commitment to the commercial cattleman. Scott and Kim Ford offer a disciplined Red Angus program focused on fertility first, followed by soundness, disposition and efficiency. Backed by decades of culling on feet, udders, structure and attitude, these moderate, practical females are built to last.
You’ll find daughters of Final Deal, Solid State, Redemption and Likeable – representing a herd developed to thrive with minimal inputs and maximum integrity. More than just genetics, Cross Diamond offers unmatched customer service and a mission grounded in Christ.
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He offers a solution of calving ease, carcass and performance in an outcross package with commanding phenotype.
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by Nate Smith, General Manager, Top Dollar Angus
In record-setting markets, feeders are doubling down on predictability – and that means top-shelf genetics are more valuable than ever.
Despite the record-breaking prices seen this year, one topic keeps surfacing in conversations with feeders: genetics. Not in passing, not as a footnote, but as a central focus in their purchasing decisions.
It’s a surprising trend at first glance. With 650- to 700-lbs. feeder cattle averaging nearly $350 per cwt and finished cattle commanding $220 to $240 per cwt, you might assume premiums would shrink and quality traits would take a back seat to availability. But that’s not what I’m hearing from feedyards.
In fact, the opposite is happening.
Hedging Risk When the Stakes Are High
Many feeders tell me they’re placing even more emphasis on genetics this year, not less. Why? Because at these price levels, they simply can’t afford unpredictability. Several noted that superior genetics are now a key part of their risk management strategy.
When you’re investing $2,500 per head or more in feeder cattle, plus another
$600 to $800 in feed, overhead and interest, you’re playing at a high-stakes table. One mistake can erase margin across an entire load. That’s why buyers are leaning on genetics as a tool to stack the deck in their favor.
As one new feeder, whose company finishes over 150,000 head annually told me, “We just had a strategy meeting this week. If we’re paying more than ever to own cattle, we can’t afford surprises. Knowing what the genetics are fits right into that discussion.”
In today’s market, verified genetics aren’t just about chasing grid premiums; they’re a safeguard against market volatility.
What Feeders Are Watching
When I asked which genetic traits matter most right now, the answers were remarkably consistent:
1. Growth Efficiency and Finish Weights
Feeders are scrutinizing days on feed and weight when finished cattle are shipped. The cost to carry is magnified at today’s price levels, especially with higher interest rates. One longtime Top Dollar Angus buyer put it bluntly, “In the 1980s, 16% interest on a $60-percwt calf carried less risk than 8% on one worth $350 per cwt.”
2. Marbling and Carcass Quality
“If we’re paying more than ever to own cattle, we can’t afford surprises. Knowing what the genetics are fits right into that discussion.”
The theme across all of these comments is clear – feeders are searching for cattle that reduce downside risk and preserve ROI. Superior genetics that deliver on these traits are in high demand, regardless of the market.
If you’ve invested in better bulls and improved your herd’s genetics, this is your moment to lean into. The biggest mistake sellers can make is assuming today’s high prices mean buyers are less selective. They’re not. They’re scrutinizing the cattle they bid on even harder.
Feeders are actively looking for calves backed by proven genetics, but they can’t value what they can’t see. That’s why it’s critical to market your calves with objective genetic information front and center.
www.topdollarangus.com
Nate Smith, General Manager (620) 546-4839 nate@topdollarangus.com
Andrea Couch • (406) 399-3993 andrea@topdollarangus.com
Andy Albrecht • (402) 922-1000 andy@topdollarangus.com
Avoiding Select-grade discounts is more critical than ever. With high initial costs, cattle that don’t grade Choice or Prime, can’t justify investment. A few low-grading outliers in the load can tip the balance from profit to loss.
3. Predictability Across the Load
Uniformity is key. Feedyards aren’t looking for a few standout calves, they want a consistent genetic base that lets them deliver winning results on specific grids and slaughter dates.
When you do, you’re not just selling calves. You’re offering a more defined product that helps feeders manage risk in a high-value environment. Markets will rise and fall, but the value of known, proven genetics holds steady, especially when the financial stakes are elevated.
As one veteran feeder told me, “When the market is this high, we must be confident we are buying the right cattle. Knowing more about their genetics helps give me that assurance.”
In uncertain times, animals that are backed by data are worth a premium. Ensure the genetics you’ve invested in are working just as hard for you as they do for the buyer. //
The Beef Improvement Federation presented Price Ranch the 2025 BIF Commercial Producer of the Year Award on June 11, during the group’s annual research symposium in Amarillo, Texas.
This national award recognizes a producer’s dedication to improving the beef industry at the commercial level.
Price Ranch, located in Deer Trail, Colorado, has been a family operation for 127 years. It was established in 1898 and is now in its fifth generation under John Price, who manages the day-to-day operations alongside his wife, Karen, and their sons, Conner and Dylan. Conner, 22, recently graduated from Oklahoma State University and returned to the ranch, while Dylan, 16, focuses on 4-H steer and heifer projects. Together, they represent the sixth generation of Price Ranch stewardship.
Spanning roughly 18,000 acres of pasture and about 3,000 acres of farmland, the ranch relies on a high-desert plains climate with limited annual rainfall. Rotational grazing and homegrown feed are cornerstones of the ranch’s approach to efficient production.
Price Ranch’s cattle are almost exclusively Red Angus, with a small number of composite Simmental bulls. With a strong maternal focus, Price Ranch retains nearly 50% of its heifer crop annually and focuses on producing moderate-framed females, equipped with excellent growth and carcass traits. Early adoption of DNA technology has allowed Price Ranch to make quick progress toward breeding goals. Using AI to source their genetics, they have a strict selection strategy focused on growth and fertility.
“The Price family represents the best qualities of commercial cattle producers: multigenerational dedication to agriculture, continual improvement in genetics and herd health, and stewardship of natural resources
Price Ranch, Deer Trail, Colorado, was recognized as the 2025 Beef Improvement Federation Commercial Producer of the Year. Angie Denton (left) of Drovers, sponsor, presented the award. Accepting the award were (l to r) Conner, John, Karen and Dylan Price.
for future ranchers,” said Maclaine Shults-Mauney, Red Angus Association of America editor and written content specialist. “Price Ranch exemplifies commercial production at its finest, with its openness to innovation and genuine engagement with stakeholders embodying the ideals that will carry the beef industry forward.”
“Price Ranch exemplifies commercial production at its finest, with its openness to innovation that will carry the beef industry forward.”
Consistent ultrasound use and strict culling practices allow Price Ranch to maintain a tight calving season and sell bred heifers and cows that fall outside the preferred calving window. Calving season starts in late January and generally lasts 45-50 days.
Price Ranch leverages several value-added programs including Verified Natural, NHTC, the Red Angus Association of America’s FCCP (recently rebranded as Angus Access), CARE and a targeted vaccination program. These programs help maximize returns on
the calf crop and maintain high standards of herd health.
Price Ranch continuously strives to improve operational efficiency. Shortterm goals revolve around refining key traits like feed conversion, stayability and heifer pregnancy through DNA testing. Long-term objectives center on ensuring a smooth transition of leadership to the next generation, maintaining financial stability and further enhancing sustainability practices. The Prices intend to leave the land in better condition than they found it by preserving both natural resources and the family’s ranching legacy for the future.
The award is presented by BIF and sponsored by Drovers.
Approximately 400 beef producers, academia and industry representatives attended the organization’s 57th Annual Research Symposium and Convention in Amarillo. BIF’s mission is to help improve the industry by promoting greater acceptance of beef cattle performance evaluation.
For more information about this year’s symposium, including coverage of the meeting and tours, visit BIFSymposium.com. //
by Taylor Dorsey, RAAA Junior Programs Coordinator
This year’s Red Angus Youth Expo, themed Red Carpet Reds, was one for the books. With more than 190 exhibitors from across the country and 353 entries shown, the barns buzzed with activity, ambition and excitement.
Contest participation hit an all-time high, including the launch of two new contests: the Video Contest and Operational Marketing Contest, which offered juniors new avenues to express their talents and creativity. One of the week’s signature events, the Skill-a-Thon, gave real-world experience in cattle production, including giving shots, drawing blood, identifying calving positions and placing a growth implant into a real cattle ear.
The National Junior shows were top-notch this year, showcasing the quality and dedication of Red Angus exhibitors. Growth continued in the Phenotype/Genotype Show with the addition of the PGS Bull Show, expanding opportunities for juniors to highlight their genetics and breeding programs.
The caliber of cattle and the passion behind them were evident in every class, and a testament to the innovation and excellence this program brings to RAYE.
Beyond the show ring, members enjoyed a variety of engaging and memorable experiences that added more excitement to the week. The ShowMe Genetics Tour provided a behind-the-scenes look at advanced genetic practices and facilities, bridging classroom knowledge with hands-on industry insight.
Adding a dose of fun and friendly competition, the kickball tournament sponsored by Show Circuit Online Sales was a hit.
Gracie Rogers, President - jragracie1@gmail.com
Peyton Andras, Vice President - peyton.s.andras@gmail.com
Aliceson Stranberg, Secretary - jraalicesonstranberg@gmail.com
Taryn Cox, Commercial Chair - jrataryn@gmail.com
Addison Green Russell, Communication Chair - agreenrussell@gmail.com
Zane Downey, Director - zane.t.downey@outlook.com
Claire McIntyre, Director - clairemcintyre090706@gmail.com
James Miller, Director - jdmiller306@gmail.com
Taylor Dorsey, Junior Program Coordinator taylordorsey@redangus.org
Laughter echoed across the field as teams battled it out and cheered each other on under the evening sky, building camaraderie and creating lasting memories beyond the barns.
The week ended with a celebration of excellence at the awards ceremony. Gracie Rogers was honored as the Outstanding JRA Member and Zachary Griffeth was honored as the inaugural JRA Herdsman of the Year. The first JRA Queen and Princess were crowned, and the newly elected 2025–2026 JRA Board of Directors was introduced.
The heart of RAYE isn’t just the cattle or contests – it’s the connections. Seeing members laughing, learning and building friendships that will last a lifetime was the most rewarding part of the event. The Red Angus family’s strength, generosity and encouragement make this experience possible year after year, and we’re grateful for that support.
Special thanks to the sponsors who helped make the 2025 Red Angus Youth Expo possible. Your support, whether through contest prizes, scholarships, meals, activities or show ring essentials, created meaningful opportunities for Red Angus youth to grow, lead and thrive. Your investment is shaping the future of our industry, and we’re thankful to have you as part of the RAYE family.
We’re already counting down the days to RAYE 2026 – Wild in Wisconsin! Building on this year’s momentum, we’re excited for more contests, stronger connections and greater opportunities for junior members to grow and shine. Start planning now – RAYE 2026 promises to be an unforgettable adventure. //
Website: juniors.redangus.org
Facebook: juniorredangus
Instagram: juniorredangus
Snapchat: juniorredangus
The 2nd annual Red Angus Youth Expo was a blast!
It featured exciting competitions, educational opportunities, and awesome leadership skill-building activities for JRA members.
Grand Champion CADE WILLIAMS, MAYSVILLE, OK
percentage red anguS Steer ShoW
Grand Champion COLLIN MCINTRYE, BOLIVAR, MO
Reserve Grand Champion
CLARK, MULDROW, OK
HOMINY, OK
Reserve Grand Champion EASTON CHAMBERLIN, COLE CAMP, MO
Grand Champion
CAMP, GA
Reserve Grand Champion
MURPHY, MO
LACY, DREXEL, MO
Senior
CHAMPION: Chloee Clark
RESERVE CHAMPION: Alyssa Meier
3rd: Madison Fischer
4th: Truett Tolar
5th: Carley Kintzle
6th: Devyn Fraizer
7th: Emma Karst
8th: Paige Wood
9th: Eric Ashworth
10th: Colin McIntyre
Junior
CHAMPION: Lainey Trauernicht
RESERVE CHAMPION: Kinley Philipps
3rd: Brooke Fraizer
4th: Kinsley Pike
5th: Greer Bellah
6th: Preston Hartman
7th: Bryson Pembrook
8th: Emily Curtin
1st Kharis Wilson, MO
2nd Cash Grinager, MN
3rd Myla Nieder, MO
4th Emma Chamberlin, MO
5th Stetson Moubry, KS
1st Stetson Moubry, KS
2nd Ransom Russell, KS
3rd Emma Chamberlin, TX
4th Kharis Wilson, MO
5th Adalynn Blankenship, NY
Intermediate
CHAMPION: Rebecca Dunn
RESERVE CHAMPION: Bret Pembrook
3rd: Kennadi Brogdon
4th: Hadley Hartman
5th: Carly Shuter
6th: Chase Wood
7th: Ivy McGillis
8th: Brodie Bashaw
9th: Ford Bellah 10th: Broox Gilliam
1st Chisum Carpenter, TX
2nd Kambri Nickell, IA
3rd Alena Russell, KS
4th Payson Grinager, MN
5th Broox Gilliam, TX
1st Gentry Groves, AR
2nd Easton Chamberlin, TX
3rd Lainey Trauernicht, NE
4th Halle Washer, KY
5th Chisum Carpenter, TX
9th: Luke Bowling 10th: Lona Sims
Rookie
CHAMPION: Adalynn Blankenship
RESERVE CHAMPION: Shaylee Hartman
3rd: Emma Chamberlin
4th: Kharis Wilson
5th: Brylee Gilliam
6th: Layton Strate
7th: Caden Richter
8th: Kinsley Siems
1st Princeton Jordan, MO
2nd Ivy McGillis, TN
3rd Taylor Moore, KY
4th Jacob Jung, SD
5th Elliott Cooley, MO
1st Colton Kalous, KS
2nd Ethan Rogers, MO
3rd Ryanne Crutcher, MO
4th Jacob Jung, SD
5th Ava Asmus, MO
9th: Cash Gringager
10th: Kaden Koelling
1st Nathan Skiba, MN
2nd Jacob Shuter, IN
3rd Paige Wood, OK
4th Tayhlor Elmore, OK
5th Sara Penzenstadle, MN
1st Lauren Wolter, IL
2nd Nathan Skiba, MN
3rd Addison Green Russell, KS
4th Landon Liebhart, MO
5th Sari Rogers, MO
1st Ransom Russell, KS
2nd Adalynn Blankenship, NY
3rd Rhett Wheeler, SK Canada
4th Caden Richter, OK
5th Emma Chamberlin, MO
1st Stetson Moubry, KS
2nd Kaden Koelling, MO
3rd Emma Chamberlin, MO
4th Rhett Wheeler, SK Canada
5th Ransom Russell, KS
1st Ransom Russell, KS
2nd Adalynn Blankenship, NY
3rd Emmy Lacy, MO
4th Mckenzie Washer, KY
5th Brigham Nieder, MO
1st Adalynn Blankenship, NY
2nd Ransom Russell, KS
3rd Myla Nieder, MO
4th Emma Chamberlin, MO
5th Lyrick Curry, TX
1st Payten Hendricks, AR
2nd Greer Bellah, TX
3rd Kambri Nickell, IA
4th Ford Bellah, TX 5th Claire Holton, TX
1st Kambri Nickell, IA
2nd Greer Bellah, TX
3rd Kolton Koelling, MO
4th Payten Hendricks, AR 5th Chisum Carpenter, TX
1st Ford Bellah, TX
2nd Greer Bellah, TX
3rd Chisum Pope, CO
4th Alena Russell, KS
5th Cooper Lacy, MO
1st Broox Gilliam, TX
2nd Kolton Koelling, MO
3rd Chisum Pope, CO
4th Braxton Gilliam, TX
5th Gentry Groves, AR
1st Taylor Moore, KY
2nd Lenora Meeks, OK
3rd Eli Rogers, MO
4th Tate Wheeler, SK Canada
5th Tessa McGibbon, AZ
1st Hadley Hartman, NE
2nd Taylor Moore, KY
3rd Ivy McGillis, TN
4th Nathan Camp, GA 5th Tate Wheeler, SK
1st Lenora Meeks, OK
2nd Trey Ladner, MS
3rd Ethan Rogers, MO
4th Eli Rogers, MO
5th Hollis Day, MO
1st Ethan Rogers, MO
2nd Paxton Blubaugh, KS
3rd Ivy McGillis, TN
4th Max Rost, MO
5th Eli Rogers, MO
1st Addison Vowell, MS
2nd Carley Kintzle, IA
3rd Colin McIntyre, MO
4th Sara Penzenstadler, MN
5th Paige Wood, OK
1st Addison Green Russell, KS
2nd Carley Kintzle, IA
3rd Claire McIntyre, MO
4th Addison Vowell, MS
5th Colin McIntyre, MO
1st Colin McIntyre, MO
2nd Paige Wood, OK
3rd Truett Tolar, OK
4th Addison Green Russell, KS
5th Avery McMurphy, OK
1st Zane Downey, MT
2nd Madison Fischer, TX
3rd Madeline Ethington, KY
4th Colin McIntyre, MO
5th J.D. Miller, SC
1st Colin McIntyre, MO
2nd Carley Kintzle, IA
3rd Avery McMurphy, OK
4th Addison Green Russell, KS
5th Paige Wood, OK
1st Ransom Russell, KS
1st Max Rost, MO
2nd Eli Rogers, MO
3rd Tessa McGibbon, AZ
4th Ivy McGillis, TN
5th Casey Holton, TX
1st Lauren Wolter, IL
2nd Colin McIntyre, MO
3rd Cassie Duncan, KS
4th Addison Green Russell, KS
5th Claire McIntyre, MO
2nd Adalynn Blankenship, NY
3rd Emma Chamberlin, MO
1st Kambri Nickell, IA
2nd Chisum Pope, CO 3rd Alena Russell, KS
1st Ethan Rogers, MO
2nd Eli Rogers, MO 3rd Ivy McGillis, TN
1st Colin McIntyre, MO 2nd Addison Green Russell, KS 3rd Paige Wood, OK
Herdsman of the Year
Zachary Griffeth, OK
Silver Madeline Ethington, KY
Bronze Madison Fischer, TX
JRA Queen Taylor Moore, KY
JRA Princess Ivy McGillis, TN
SMALL STATE HERDSMANSHIP Mississippi
LARGE STATE HERDSMANSHIP Missouri
1st Missouri 2nd Texas
Ariana and Cameron Maxey
On May 10, 2025, surrounded by loved ones in the Maxey family’s 100-year-old milking barn in Kersey, Colorado, RAAA DNA programs manager Ariana De La Garza married Cameron Maxey.
It
Axel William Schroeder was born Jan. 23, 2025, arriving a month early to Andi-Erin Inmon, DNA
specialist, and Seth Schroeder.
After spending two weeks in the NICU, Axel came home to a newly purchased house, just days after his arrival. He is now enjoying home renovation projects and quality time with his canine brother, Wayne.
Schuler Red Angus March 27, 2025
Bridgeport, Nebraska
117 Red Angus Yearling Bulls
46 Composite Yearling Bulls
Schuler Macallan, Lot 2, a son of Wedel PrimeTime 0007, brought $20,000 for one-half interest and full possession to Pehrson Red Angus of Laurel, Nebraska.
Schuler Made for This 4446, Lot 8, a son of the Bieber Jumpstart, sold to Ron Feldkamp of Lone Rock Ranch, Kansas, for $17,000.
Schuler Private Label 4438, Lot 1, a son of Wedel Prime-Time 0007, sold to long-time customer, Bryan Wilson of Lakeside, Nebraska, for $16,000.
Schuler Single Malt-4474, Lot 4, a son of Wedel Cornerstone 0224H, was selected by Chris, Deb and Jared Wacker, Colorado, for $14,000
Schuler Covalt-4456, Lot 5, another son of Wedel Cornerstone 0224H, was sold to Lone Rock Ranch in Kansas for $14,000.
The highest-selling Schuler Red Composite was Schuler Red 62 GEN-K404M033, Lot 136, sold to long-time customers, Willis and Tammy Jones, of Iowa.
Sonstegard Cattle Co., LLC
April 12, 2025
Montevideo, Minnesota
Auctioneer: Kyle Gilchrist
50 Yearling Red Angus Bulls .......................
$5,812
2-Year-Old Red Angus Bulls $5,000
High-Selling Yearling Bulls
3SCC Prop M08, Lot 1, a son of BB Propulsion 9096 out of a TAC Red Rock D113 daughter, sold for $16,500 to Barenthsen/Bullinger Red Angus in Powers Lake, North Dakota.
3SCC Confidence M138, Lot 12, a son of Berwald Confident 2044 out of a 3SCC Laser Focused C171
97845 www.dhRedAngus.com dhollidayranch@gmail.com
daughter, sold for $11,000 to C Davis Farms and Swank Farms in Pennsylvania.
2RJL Hercules M363, Lot 4, a son of LEM Invasion 2016 ET out of a SST Expounder C27 daughter, sold for $9,500 to Jim Hoffman in Westfield, Iowa.
High-Selling 2-Year-Old
3SCC Energize L37, Lot 43, a son of Bieber CL Energize F121 out of a VGW Navigator 010 daughter, selling for $6,000 to David Derdall of Volga, South Dakota.
New York Red Angus Association Third Annual Right on Red Sale April 26, 2025 Waterloo, New York
27 Yearling Red Angus Bulls ........................
15 Age-Advantaged Red Angus Bulls
3 HybRED Bulls
29 Yearling Open Red Angus Females .........
1 Yearling Bred Red Angus Female
3 Yearling, open Red Baldies
1 Bred Red Angus Cow .................................
1 Red Angus Cow-Calf Pair
High-Selling Red Angus Bull
Lipton PVF Quarterback 275M, Lot 6, a son of PIE Quarterback 789, consigned by Pleasant View Farms of Somers, Connecticut, was sold to Explosive Cattle Co. of Omaha, Arkansas for $11,500.
High-Selling HybRED Bull
EFRA General Sherman 2414, Lot 52, a son of Chappell Gen Sherman J434, consigned by Erwindale Farms of Waterloo, New York, sold to Nicholas Farms of Leganton, Pennsylvania, for $12,000.
High-Selling Red Angus Open Female
4Y Miss Raspberry M21, Lot 68A, daughter of Brown President J451, consigned by 4Y Red Angus of Lyndonville, New York, purchased by Chappell Red Angus of Mill Hall, Pennsylvania, for $10,000.
High-Selling Red Angus Yearling Bred Heifer
Lipton PVF Fayette 262M, Lot 56, a PIE Quarterback 789 daughter, bred to PIE Cadillac 3289,
consigned by Pleasant View Farms of Somers, Connecticut, sold to Bryan’s Family Farm of Columbia Cross Roads, Pennsylvania, for $10,000.
High-Selling Open Commercial Female
MHF Belle 286, Lot 94, a February 2024 Red Angus-Waygu cross daughter of Jeffries Gladiator 24C, out of a 75% Red Angus 25% Waygu commercial cow, consigned by Mariposa Heights Farm of DeRuyter, New York, and purchased by Big Bear Angus Farm of Dundee, New York, for $5,000.
High-Selling Red Angus Cow-Calf Pair Lot 87/87A consigned by Monarda Farms of Ulster, Pennsylvania. This first-calf heifer sired by PMRA Dulky 306H and her January 2025 heifer calf sired by PMRA Burr 216L, were purchased by Forward, Inc. of Camillus, New York, for $5,750.
High-Selling Red Angus Bred Cow Lot 88 consigned by 4Y Farms of Lyndonville, New York, a 4-year-old daughter of WFL Merlin 018A x Bieber Silver Spur W355, sold to Roblee Farm, Inc of Pawlett, Vermont, for $4,000. //
Area 1 –West
Director – George Murdock
FOXTROT CATTLE CO.
CRAIG HANSON
305 E. FIREWEED AVE PALMER, AK 99645
BRAY LYNN RIVERS BRAY RIVERS
5531 MINES ROAD LIVERMORE, CA 94550
Area 3 – Rocky Mountain
Director – Aaron Kravig
PHARO CATTLE Co.
KIT PHARO
44017 COUNTY ROAD Z CHEYENNE WELLS, CO 80810
Area 4 – Southwest
Director – Tony Ballinger
PAISLEY ATKINSON 9641 COUNTY ROAD 160 BOLING, TX 77420
BRYN BOISCLAIR 3840 CR 3230 QUITMAN, TX 75783
HADLEE BRAZIL 6905 CR 619 FARMERSVILLE, TX 75442
BROOKSON HENDRIX
132 CR 432
SWEETWATER, TX 79556
EMPOWERU
HAYLEIGH HENDRIX
132 CR 432
SWEETWATER, TX 79556
JEWELEIGH HENDRIX 132 CR 432
SWEETWATER, TX 79556
WESTON HENDRIX 132 CR 432
SWEETWATER, TX 79556
KYLIE KIRBY 3675 NEW YORK RD HENRIETTA, TX 76365
ELIJAH MACHUCA PO BOX 311021 NEW BRAUNFELS, TX 78131
DAMIEN NAVARRO 848 ONE MILE LANE BELLS, TX 75414
SADIE NAVARRO 848 ONE MILE LANE BELLS, TX 75414
5-S TEXAS RANCH, LLC
JAY SOUTHWORTH 19903 LAKEHURST LOOP SPICEWOOD, TX 78669
ISABELLE SUITS 433 VZCR 3806 WILLS POINT, TX 75169
GAIGE TOMASCIK PO BOX 641 FRANKLIN, TX 77856
FINLEY WEDEKING 1393 CR 2330 MINEOLA, TX 75773
WYATT PAUL WUNDERLICH PO BOX 907 HEMPSTEAD, TX 77445
Area 5 – Northern Plains
Director – Stephanie Jung
ISABELLA STANG 43898 GLENDALE RD BELGRADE, MN 56312
ASHER BULLINGER 1000 EMPIRE ROAD DICKINSON, ND 58601
HAUCK FARMS
DENISE ECKOLDT 27139 435TH AVE BRIDGEWATER, SD 57319
Area 6 – Great Plains
Director – Jason Anderson DRYLAN BEATON 7281 EAST ROAD 70 SCOTT CITY, KS 67871
ELIJAH PEARSON 10605 S 112TH STREET PAPILLION, NE 68046
V-Y CATTLE Co.
EMILYE YOWELL 2041 COUNTY ROAD 1900 DEWITT, NE 68341
HYLAN COVEY PO BOX 101 ROSE, OK 74364
HAKE HERREL 171 CR 1170 MINCO, OK 73059
HALLIE HERREL
HALLIE HERREL 171 COUNTY ROAD 1170 MINCO, OK 73059
HANNAH HERREL
171 CR 1170 MINCO, OK 73059
KAMRYN OAKES 1311 MAIN STREET ARAPAHO, OK 73620
BRADY PERRY 335866 EAST 794 ROAD CARNEY, OK 74832
ASHLEE PURVINE 239435 E 780 ROAD FAY, OK 73646
LARRY J. TRIPP OR BARBARA S. TRIPP
LARRY TRIPP 18810 W HUBBARD RD BLACKWELL, OK 74631
Area 7 – Northeast Director – Rob Hess
LONDYN LYONS 474E 400S PORTLAND, IN 47371
NORWOOD HERITAGE RANCH
BRODY NORWOOD 8398 W 700 N HUNTINGTON, IN 46750
MCKENNA SOBASKY 5133 E 500 S-57 CHURUBUSCO, IN 46723
FAIRCHILD FAMILY FARM
SCOTT FAIRCHILD 4188 STATE HIGHWAY 80 SHERBURNE, NY 13460
JOSIE BOWCOTT 553 KEMPER HOLLOW RD GALLIPOLIS, OH 45631
KENNA MAYO 13333 DANDELION LANE CAMBRIDGE, OH 43725
BENNETT FAMILY FARMS
KATHRYN BENNETT 15541 GIBSON MILL RD CULPEPER, VA 22701
PAISLEY HINKLE PO BOX 282 MAYSVILLE, WV 26833
TANNER HINKLE PO BOX 282 MAYSVILLE, WV 26833
Area 8 – Southeast Director – Jim Yance ROSE-ARK CATTLE Co. STEVEN STRAIN 35 CA HOLLAND ROAD QUITMAN, AR 72131
LEVO FARMS LLC TIM VO 20643 GEM RD LINCOLN, AR 72744
KEENER`S RED ANGUS JUSTIN KEENER 221 FURNACE CREEK RD LAFAYETTE, GA 30728
ADDISON MINK 160 ONEAL RD LONDON, KY 40741
BROOKS BELLET 7164 RIVER ROAD IOWA, LA 70647
BRYNLEE ELIZABETH BELLET 7164 RIVER ROAD IOWA, LA 70647
BYLER BELLET 7164 RIVER ROAD IOWA, LA 70647
BRETT MARIE BOLFING 1064 MARY DIANE MCCALL DR LAKE CHARLES, LA 70605
ROLLING HILLS RANCH
PAUL DALOIO 1060 VALLEYDALE RD MOSHIEM, TN 37818
Area 9 – Midwest
Director – Will Andras HICKORY HILL FARMS
DARYL BAILEY 10591 NE 82ND AVE BONDURANT, IA 50035
LF FARMS LLC ZACK LIGHTFOOT 175 CAVE CREEK RD PHILLIPSBURG, MO 65722
HANNAH MORRIS
7902 E STATE HWY E FAIR GROVE, MO 65648
MAX ROST 709 OSAGE ROAD NIANGUA, MO 65713
KHARIS WILSON
22451 STATE HIGHWAY 38 MARSHFIELD, MO 65706
ROCKWAY FARMS
BJ DALSING 6029 HWY 61 POTOSI, WI 53820
SEVEN SPRINGS RANCH CHELSEA SHEA
6260 BREWERY HOLLOW RD CASSVILLE, WI 53806
ELM ACRES FARM
DAKOAT WAGNER 12069 COUNTY HIGHWAY K CADOTT, WI 54727 //
Registered Red Angus Cattle since 1978 32237 Hwy 58 • Ten Mile, TN 37880 Sales: Steve Burnette – 865 804-8156 mercerfarms@gmail.com
OFFICERS
Andy Camp - President 770-601-3308 • redangus@bellsouth.net
Josh Pierce - Vice President 601-385-7575 • jbarsredangus@gmail.com
Jessica Yance – Secretary/Treasurer 334-790-4953 • jessica@jyjredangus.com
DIRECTORS
Jed Dixon • Jim Yance Danny Winchester • Tiffany Watkins Johnnie Cundiff • Brian Lance
1408 Co. Rd. 35
AL
Breeding Red Angus since 1965! Henry, Jane, Jim, Kathy, Tim, James Ray & Natalie (205) 466-7612 • Tim Cell (205) 446-5090 tim@whitleyredangus.com
7633 Old Coffee Rd.
Ken & Cheri Graves (307) 738-2247
2384 Barnum Rd. • Kaycee, WY 82639
Email: gravesredfork@rtconnect.net
Luke Larson: (406) 207-6776
Amie & Teri Angelo: (406) 207-4046 angelocattleco@blackfoot.net
Angelo Lane
PO Box
Drummond, MT 59832
Raising Reg. & Comm. Red Angus Cattle Since 1990 Powderville, MT
406-554-3484 • 406-554-3152 • C: 406-853-0502
Tom: 406-951-2772 • Aaron: 406-853-2885 tlostendorf@rangeweb.net
p chased Crump Red Angus H d
Sale - Feb. 27, 2025 Lewiston, Idaho www.mccannredangus.com
McCann • 208-743-5517
672-7281 Email: becktonwyo@gmail.com
Knebel Gallatin Gateway, MT • (406) 223-4964 www.harmonyhillredangus.com
1721 Plevna Rd. • Plevna, MT 59344 (406) 778-3819 • ketchum@midrivers.com Dave & Kay Klompien & Family 8129 Amsterdam Rd. Manhattan, MT 59741 (406) 581-4043 • (406) 581-2126 Email: klmpnra@gmail.com
AREA 1 - West
Alaska • California • Hawaii • Idaho • Nevada • Oregon Washington
George Murdock, Director • Keith Hickle, Region A Director
Western States Breeders are on page 76
Utah • Colorado • Wyoming – Aaron Kravig, Director
Cory & Katy Johnson 5822 CR 23 • Veteran, WY 82243
Cory 307-575-0169 • Katy 307-575-2677
Brian and Jamie Jo Axtell PO Box 21 – Anton, CO 80801 970.383.2332 or 970.554.1132 www.axtellcattlecompany.com Follow us on Facebook!
AREA 2 - Montana Kay
“Cattle Working for You”
Sound Udders – Great Dispositions
Moderate Frames – Calving Ease – Excellent Growth www.kravigredangus.com h1: 719-446-5355 • h2: 719-446-5391
Karval, Colorado
Recently p chased Crump Red Angus H d
Minnesota • North Dakota • South Dakota
Craig Bieber, Region B Director
Stephanie Jung, Director
Bull Sale - Feb. 27, 2025 Lewiston, Idaho www.mccannredangus.com
Lori McCann • 208-743-5517
Raising 100% 1A Red Angus since 1967
12523 245th Ave Firesteel, SD 57633 (605) 850-9878 or (605) 865-3190 bhrredangus@lakotanetwork.com www.pedersonredangus.com
Robert and Kara • Robby 5096 Campbell Rd • McIntosh, SD 57641 701-422-3721 www.campbellredangus.com
Producing Cattle That Perform For The Cattleman
Diamond C North Dakota
Forster & Family 8285 30th St, SW • Richardton, ND 58652 (701) 974-2450 • Cell (701) 290-2450 www.forsterredangus.com
www.olsonredpower.com RED ANGUS
Breed Excitement" The Olsons
Annual Sale in March
Chase and Tiffany Furstenau Cavalier, ND 701-520-0671 chasefurstenau@gmail.com www.diamondcnd.com
Scott & Connie Kueffler
Michala & Kirsti • Bonnie Kueffler Box 187 • Grenora, ND 58845 701-694-3620 (h) • 701-641-0519 (c) redangus@nccray.com • www.dkredangus.net
Texas
Kansas • Nebraska • Oklahoma Nebraska Breeders are on page 75
Kansas Breeders are on page 85
Jason Anderson, Director JOHN
info@hergredangus.com
Dan & Alicia Stickel • (304) 545-7677 1404 Kincheloe Road • Jane Lew, WV 26378 cedarhillredangus@frontier.com cedarhillredangus.com
Texas Red Angus Champion Genetics
313 FM 2488 Covington, TX 76636 (254) 874-5868 • (817) 774-7204 cell www.peacockredangus.com
Where Quality Cattle are the Rule, Not the Exception!
In the Flint Hills of Kansas
“Functional Cattle from the Heartland” 3627 NW 94th Rd Topeka, KS 66618 rtannerdvm@sbcglobal.net
Rick Tanner Family 785-640-2941
Bulls and heifers for sale by private treaty.
Leoti, KS • 620-874-1437 • fswedel@wbsnet.org WedelRedAngus.com • WedelBeefGenetics.com Annual Bull & Comm. Sale – 2nd Tues. of March
Simmental • SimAngus
Red Angus Private Treaty Bulls
Dustin Pelton 620-285-5465
Lynn Pelton 620-285-9934 Burdett, KS
2346B N Road • Strong City, KS 66869 Joe Mushrush (620) 340-7461 • Daniel Mushrush (620) 340-9774
Annual Sale Third Friday in March
Tim Flaming Ryan Flaming 620-382-4894 620-382-5107
REGISTERED RED ANGUS
465 170th • Hillsboro, KS 67063 620-367-8350 hm
HARMS PLAINVIEW RANCH
Mark and Kim Harms
2528 250th St. • Lincolnville, KS 66858 (620) 924-5544 • hprbulls@tctelco.net Red Angus - Angus - Charolais
“Your Partner in Progress” Bulls, Females and Embryos by Private Treaty
KEVIN & MARY ANN KNIEBEL
428 S. 2600 Road • White City, KS 66872 (785) 349-2821 • Fax (785) 349-2822 Email: kniebel@tctelco.net www.Kcattle.com
18 mo.& 2 yr. old Registered Bulls No feed ration, range tested, hard ‘n ready Commercial Bred Heifers in the fall
Rick Pflughoeft • Ellsworth, KS 785-472-3734 • 785-472-1033
“Red Angus since 1964” John & Dan Ramsdale 780 S.E. 130 Ave. • Murdock, KS 67111 (316) 542-3297 • (620) 532-6060
It is wise to use a combination of social, digital and print media in your marketing strategy. You can now promote your genetics on the pages of the Red Angus Magazine or digitally on the website and in eNews. You can even link your catalog on the sale calendar!
Download the Red Angus Media Kit at redangus.org/ram-magazine for complete pricing, specs, deadlines and other pertinent information.
Reserve ad space at: bit.ly/RedAngusMagAdvertising or email Tracey Koester, tracey@redangus.org RAM Reservation
January Dec. 1
February Jan. 1
Genetic Advancement Jan. 16
March Feb. 1
April March 1
July/August April 1
July/August July 1
September Aug. 1
October Sept. 1
November Oct. 1
December Nov. 1
American Rancher on RFD-TV
Red Hill Farms Bulls & Females of Fall, Lafayette, TN
Mathias Ranch Production Sale, Gentry, AR
Risen 5R Farms, Magnolia, KY
R. A. Brown Ranch, Throckmorton, TX
Watkins Cattle Co., Harrison, AR
Niobrara Red Angus Redefined Female Sale, Niobrara, NE 11 Star G Ranch & Friends, Douds, IA
Bieber Fever in the Southeast, Swainsboro, GA
Mississippi Red Angus Association “Fall Classic”, Raymond, MS
Red Hill Farms Bulls & Females of Fall, Lafayette, TN
Our 2024 calf crop highlights a commitment to increasing genetic value for ProS, with every West Wind calf carefully selected and bred to improve profitability through intentional, long-term genetic planning. Your future herd is built on purpose.
3K Land & Cattle Co. 87
4B Red Angus LLC 74
5L Red Angus 81
Aberdeen Angus World 84
Adams, Arnold & Alicia 74
American Rancher 50
Andras Stock Farm 88
Angelo Cattle Co. 80
Axtell Cattle Co. 82
Barenthsen-Bullinger Red Angus 82
Beckton Red Angus 1, 80
Beitia Livestock 76
Bieber Red Angus 5
BIM Red Angus 83
Bola Red Angus 77, 87
Bow Creek Farm & Cattle 83
Bowles J5 Reds 81
Brickhouse Farms 87
Buer, John 65
Buffalo Creek Red Angus 13
Bull Hill Ranch 79
Bullis Creek Ranch 75, 77
C & J Red Angus Ranch 79
C-T Red Angus 23, 81
Calvo Family Red Angus 5
Campbell Red Angus 82
Cedar Hill Farm 83
Chappell Red Angus 83
Chiefline Red Angus 87
Choat Cattle Co. 75
Christensen Red Angus 81
Commercial Cattlemen’s Symposium 41
Crockett Ranch 83
Cross Diamond Cattle Co. 75, IBC
Dahlke Red Angus 82
Daigger-Orr Red Angus 75
Darrel Holliday Ranch 76
Deichmann Livestock Brokerage 84
Diamond C North Dakota 82
Diamond H Ranch 85
Diamond P Cattle 79
DK Red Angus 82
Drees, Eric 84
Drovers 42
DV Auction 47
Emerald Earth 74
Explosive Cattle Co. 79
Feddes Red Angus 23
Finger Lakes Cattle Co. 83
Green
Laubach Red Angus
Lautenschlager & Sons
Lazy
Leachman
Leland Red Angus
Livestock Digital 77
Loonan Stock Farm 84
Loosli Red Angus 76
Lost Creek Red Angus 81
Lowderman, Cody ..................................... 84
Lowery, Matt 84
Lucht Red Angus 81
Ludvigson Stock Farms 27
Maple Oaks Red Angus 87
Mathias Ranch 59, 84
McCann Red Angus 24, 76, 80, 82
McLean Red Angus 79
McMurphy Farms 83
McPhee Red Angus 76
Mercer Farms 79
Merck Animal Health 25, 31
Meyer Natural Angus 39
Milk Creek Reds 81
Minnesota Red Angus Assn. 82
MJE Livestock Equipment 49
Moose Creek Red Angus 18, 19
Mushrush Red Angus 15, 85
Namken Red Angus 82
National Red Angus Convention 33
ND Red Angus Assn. 45
Nelson Red Angus 76
Neogen 37
Northern Ag Network 52
Northern Lites Ranch 81
OHR Red Angus 82
Ory’s 07 Red Angus 87
Osborn Red Angus 79
Ostendorf Red Angus 80
Peacock Angus Ranch 32, 85
Pederson’s Broken Heart Ranch 12, 82
Pelton’s Red Angus 85
Pieper Red Angus 11, 75
Plain Jan’s 85
Pleasant View Farms 83
Polivka Farms Red Angus 75
Private Treaty Sales 75
Quality Genetics Red Angus 87
Quartz Valley Red Angus 76
R.A. Brown Ranch 57
Ramdsale Reds 85
RASF Auction 38
RASF Golf Tournament 53
RASF Pick-of-the-Herd 54
Red Angus Society of Australia Inc. 84
Red Fork Red Angus 80 Red Hill Farms 79, BC Redland Red Angus
Rocking Bar H Ranch 76
Rocking R Red Angus 75 Rogers Cattle Co. 87 Rouse Red
Staircase Charolais & Red Angus
Cattle Co.
Cattle
Cattle Co.
Beef Improvement Assn
Witt Ranch Land & Cattle Co.
Woods V Bar X Ranch
WRAZ Red Angus 84
Wrights Mill Farm Red Angus 83
