Cows developed over 60 years for efficiency, fertility, superior udder quality, foot structure and docility!
Bulls that will sire easy-calving, high performing progeny with superior carcass traits!
Progeny that will convert feed more efficiently, reducing input costs!
2025 Annual Bull Sale
Wednesday, October 1, 2025
1 pm CDT • at the ranch, Miles, TX
Age-Advantage, Feed Efficiency Tested Red Angus Bulls
“You Pick ‘Em Bred Heifers”
Thank you to all of our customers who attended our successful 80th Anniversary Sale!
Beckton has long been the premier breeder of Red Angus cattle which combine calving ease, maternal traits, and rapid growth to yearling age, for maximum overall profitability to commercial cow-calf cattlemen. Beckton's balanced genetics and emphasis on the maternal traits, have made them the leading choice for commercial replacement females and for building a productive cow herd. And the lower birth weights make them a first choice for breeding heifers.
Ever since the original Red Angus Herd Builder Index was created, more than 80% of the highest ranking sires for overall profitability are Beckton sires or descended from Beckton sires.
Serving our customers fo r 80 years, with i n dustry l eading genetics and the hi ghest quality cattle.
Magazine
Official Publication of the Red Angus Association of America Volume 61, Number 5
18335 E 103rd Avenue, Suite 202 Commerce City, CO 80022
940-387-3502 • Fax 888-829-6069 RedAngus.org
Publisher/Advertising Director Tracey Koester 701-391-5440 • tracey@redangus.org
Subscriptions and Circulation 940-387-3502 • email: membership@redangus.org
Affiliated with National Cattlemen’s Beef Association Beef Improvement Federation U.S. Beef Breed’s Council National Pedigreed Livestock Council
GENERAL INFORMATION
Published 10 times annually by the Red Angus Association of America at the national headquarters (18335 E. 103rd Ave., Suite 202, Commerce City, CO 80022). A non-political magazine dedicated to the promotion and improvement of breeding, feeding and marketing Red Angus cattle. Subscription rate: U.S., 1 year - $30; 2 years - $50. Canada and Mexico, 1 year - $44, 2 years - $82 (Payable in U.S. Funds Only). International Air Mail, 1 year - $55; 2 years - $100 (Payable in U.S. Funds Only). These rates are based on Third Class Bulk mailed from Jefferson City, Missouri. Add $20 per year for First Class.
EDITORIAL AND ADVERTISING POLICY
Advertising and editorial content are not limited to any particular class of product or subject matter. However, we reserve the right to refuse publication of any material not within the bounds of high agricultural ethics. While we devote the utmost care to the preparation of each advertisement, we cannot be held responsible for ads received after the ad deadline. Furthermore, the accuracy and content of copy received over the telephone is entirely the responsibility of the advertiser. No adjustment for incorrect ad copy will be considered for ads that are received after the ad deadline or that are placed over the telephone.
All unused reserved advertising space that is not canceled by the advertising deadline will be billed to the advertiser.
Stephanie Jung | Mina, South Dakota lazyjbarranch@yahoo.com
AREA 6 DIRECTOR - GREAT PLAINS
Jason Anderson | Oberlin, Kansas jasonea9@hotmail.com
AREA 8 DIRECTOR - SOUTHEAST
Jim Yance | Columbia, Alabama jim@jyjredangus.com
AREA 9 DIRECTOR - MIDWEST
Will Andras | Manchester, Illinois andras@irtc.net
Board Commentary
Raise the Bar –Better Breeding and Strategic Marketing
by Craig Bieber, Region B Director
As we move through the middle of 2025, it’s an exciting time to be in the cattle business. Markets are rewarding high-quality genetics, consumer demand remains strong and Red Angus cattle continue to prove their value in both the commercial and seedstock sectors. However, success in this industry is never a given – it’s earned through thoughtful breeding decisions, a commitment to quality and a proactive approach to marketing.
At the heart of our industry is a simple but powerful principle: better cattle lead to better profitability. Investing in genetic progress isn’t just about the next calf crop –it’s about building a reputation, strengthening the Red Angus brand and ensuring the sustainability of our ranches for generations to come.
Tools such as RAAA EPDs, genomics and performance data are more sophisticated than ever, allowing us to select for fertility, efficiency and carcass merit with confidence. Every breeding decision should focus on creating cattle that fit the needs of our customers – whether it’s a commercial cattleman seeking maternal efficiency, a feeder looking for superior carcass performance or a consumer demanding a better eating experience.
Even the best cattle don’t sell themselves. Marketing matters. The most successful producers aren’t just great cattlemen; they’re strategic marketers who understand how to position their program to buyers. Telling your story, highlighting your program’s strengths and using the right marketing platforms – from social media to video auctions – can make all the difference. Transparency, consistency and customer service build trust and encourage repeat business.
“The most successful producers aren’t just great cattlemen; they’re strategic marketers who understand how to position their program to buyers.”
As Red Angus breeders, we have an incredible opportunity to build on the breed’s momentum. A prime example is the recent partnership between RAAA and Sustainable Beef LLC. This collaboration is a testament to the value Red Angus cattle bring to the industry, aligning our breed with a company committed to high-quality, sustainably raised beef.
It opens new doors for Red Angus producers who prioritize efficiency, carcass quality and responsible stewardship. These kinds of opportunities don’t happen by chance –they’re the result of years of dedication by staff and breeders committed to developing cattle that perform in both the pasture and on the rail.
The market is rewarding quality, and it’s up to us to deliver. Whether you’re selecting the next AI sire, preparing for sale day or working with customers to improve their cow herds, every step should be taken with excellence in mind. Let’s challenge ourselves to breed better cattle, market them strategically and continue strengthening the legacy of Red Angus cattle. //
Ramsey Promoted to Executive Director of Operations
By Maclaine Shults-Mauney, Editor and Written Content Specialist
The Red Angus Association of America board of directors is pleased to announce the promotion of Halla Ramsey to executive director of operations.
In this new role, Ramsey will oversee the strategic direction and day-to-day operations of the Association, ensuring efficiency and continued alignment with RAAA’s mission.
As EDO, she will lead the operational management of registry activities, engage with stakeholders and implement strategies to ensure organizational growth, sustainability and industry compliance. This is a senior leadership role focused on improving internal processes, enhancing member services and driving operational excellence. This promotion reflects Ramsey’s longstanding dedication, vision and commitment to excellence within the organization.
“Halla has been a valued member of the RAAA team for 12 years, working closely with our stakeholders as well as many of our industry partners,” said Kyley DeVoe, President of the RAAA Board of Directors. “She has developed the reputation of being a key asset to our association.”
“Halla is a long-time employee of the RAAA and has great organizational skills,” said Tom Brink, RAAA Chief Executive Officer. “She exhibits a great work ethic and a strong loyalty to Red Angus and the RAAA. This new structure will allow more time to be dedicated toward getting Red Angus cattle accepted into premium Angus beef brands, which is critically important to the future of the breed.”
Originally from Briggsdale, Colorado, Ramsey joined RAAA in 2013 as a special project coordinator for the reg-
istration and DNA departments. Over the past decade, Ramsey has advanced through the company, contributing to multiple RAAA departments and committees during her tenure. Ramsey currently resides in Gainesville, Texas, with her husband, Jeremy, and will work in a hybrid fashion.
Ramsey
“I am excited to serve the RAAA stakeholders and team members in a new capacity,” Ramsey said. “With over 12 years of experience across multiple departments and active involvement in various committees, I am confident my diverse background will enable me to contribute effectively and help move the breed forward.” //
Taylor Dorsey 970-397-0356 | taylordorsey@redangus.org
RECEPTIONIST
Tabitha Romero
Ext. 3 | receptionist@redangus.org
Association Commentary
Red Angus Heifers Display Superior Fertility
by Tom Brink, RAAA Chief Executive Officer
Heifer development is a balancing act. From the time a set of replacement candidates are weaned until their first exposure, they must remain healthy and be grown out appropriately, such that a high percentage are cycling and ready to breed at 14-15 months of age. At the same time, no producer wants to waste feed. There is a point at which a high gain rate becomes expensive and potentially detrimental to fertility and longevity. Weaning-to-yearling growth rates near 1.5 lbs. per day are often considered adequate. However, no specific rate of gain is right for every group of heifers.
The RAAA database offers interesting insight into this subject. One readily observable theme is that Red Angus heifers are champions when tasked with getting bred in time to calve at 2 years of age. And, importantly, that statement holds true across a wide range of post-weaning gain rates.
As shown in the table, registered Red Angus females were split into quartiles from lowest to highest phenotypic gain between weaning to yearling. There is a sizable spread in gain rates from the lowest quartile (0.88 lbs. per day) to the highest quartile (2.27 lbs.), and the resulting difference in yearling weights is large at 215 lbs. (730 versus 945 lbs.). Also noteworthy is that approximately 98% of these gain differences are non-genetic. When sorted and grouped in this manner, differences in nutrition and management explain almost all of why the respective groups gained at different rates.
*Assumes 25% of the heifers in each quartile were not exposed to breeding
Following these heifer groups through parity reveals no material difference in average age at first calving. All four groups calved at slightly over 2 years of age, which is right on schedule. Many replacement heifers are selected, in part, because they are born early in the calving season. Short gestation lengths are also a factor in early born heifers. Thus, their calving at slightly over 2 years of age, on average, is by design.
The lowest gaining group showed no real disadvantage, despite significantly lighter yearling weights. Nor did the fastest-gaining quartile exhibit any advantage in age when calved for the first time. Data is unavailable as to how these heifers were managed from yearling to breeding. It is possible that heifers gaining less from weaning to yearling were placed on a higher nutritional plane to “catch up” from 12 months of age to the time of their first exposure.
Nonetheless, we can still conclude that heifers gaining toward the upper end of range probably did not need to be fed to gain as much as they did. Built-in Red Angus fertility is doing its job well, even with gain rates below 1.75 lbs. per day. Note that average weaning weights for all four groups range from 573 to 588 lbs., which is adequately
Red Angus Heifers Display Superior Fertility
heavy and something of an enabling factor, allowing slower gains from weaning to yearling, while still achieving desirable yearling and breeding weights.
The question might be asked as to whether the percentage of heifers calving was the same for all four groups. We know their average age at first calving was nearly the same, but did a smaller percentage in the low-gaining group get bred and calve?
The lowest ADG group did experience a moderate, 3%-to-4%-point reduction in calving rate compared to the other three groups. This may suggest that the lowest ADG quartile heifers were being challenged to breed in a lower-input environment, and were, therefore, being tested with the intention of weeding out
essentially the same.
In addition to this data-backed proof, showcasing early fertility in Red Angus females, RAAA also offers a Heifer Pregnancy EPD to aid the genetic selection for heifer fertility. Sires with higher Heifer Pregnancy EPDs, on average, produce daughters that breed up at a higher rate compared to daughters of sires with low Heifer Pregnancy EPDs. For more information follow this link: https://bit.ly/RedAngusEPDGuide
Sustainability Impact
Getting first-exposure heifers to breed and calve at 2 years of age could be called the foundation of beef industry sustainability. Reproduction is where the beef life cycle begins. The producer who fails at getting enough heifers bred
cows, which cost the same to maintain but wean lighter calves and generate less income.
When too many heifers do not breed on time, ranchers must compensate by exposing significantly more heifers than are needed to maintain cow herd size. This too becomes a source of inefficiency, because more heifers must be held as replacements, decreasing the number of heifers that can create immediate cash flow by entering the beef stream.
Because of their ability to breed and calve at 2 years of age without requiring extra feed, the Red Angus breed supports beef industry sustainability at its most basic level. Cow-calf producers from coast to coast and north to south understand the importance of reproduc
Red Angus Commercial Marketing Team and Value-Added Programs
DIRECTOR OF COMMERCIAL MARKETING
Kelly Smith 417-855-9461 | kelly@redangus.org
COMMERCIAL MARKETING SPECIALIST
Cory Peters | cory@redangus.org 402-418-2351
COMMERCIAL MARKETING SPECIALIST Taylor Ohlde | taylor@redangus.org 913-626-2715
ENROLL IN VALUE-ADDED PROGRAMS AND ORDER TAGS: tags@redangus.org 940-477-4593
Marketing Update
It Takes All Kinds
by Cory Peters, Commercial Marketing Specialist
At the time of writing, the spring sale season is already halfway complete. While I don’t have firm figures to report on volume or average values, I’m pleased to report that all indications point to another very successful sale season.
With very few exceptions, sale averages are higher than last year – which is no surprise given the current state of the feeder and fat cattle markets.
In addition, the breed appears to have gained extra momentum from the news of the Sustainable Beef grid and other RAAA efforts to expand demand for Red Angus beef.
My advice to commercial operations in the current cattle cycle – try something new. We all know the rule of gravity: anything that goes up, must come down – including markets.
I’ve been encouraging producers to invest time in exploring activities that could add value to their herds in the future. These might include commercial genetic testing, value-added marketing programs or attending a trade show or convention to network with others in the industry. It could be as simple as making a phone call or sending an email.
On the topic of positive trends, I want to highlight the quality of cattle I’ve observed at a wide array of operations throughout my travels last fall and this spring.
Quality cattle can be found in many production systems that prioritize genomics, phenotype, maternal characteristics, feeding and carcass traits, Canadian or outcross genetics, or environmental adaptability.
It’s clear from my conversations with various breeders, that their passion for this breed – and for producing the cattle commercial customers need – is very strong.
Weekly Email Marketing Service of Feeder and Finished Cattle
The Red Angus show list informs feedyard managers, order buyers and other interested parties of Red Angus-influenced cattle. Producers can market feeder or finished cattle through this free service when selling through a sale barn, video auction or private treaty. The weekly show list is emailed to potential buyers through the Red Angus FeederFax email service. To upload information about cattle or to view cattle available, visit RedAngus.org/showlist.
To receive the weekly FeederFax marketing service that will highlight that week’s show list, please email tags@redangus.org.
I firmly believe it takes all kinds of animals and breeding practices to help keep the breed progressing and relevant in today’s beef marketplace.
I applaud the cattlemen and women who have expanded their horizons to bring new opportunities to their operations and create the next generation of Red Angus.
While the wait may seem daunting, I’m confident these endeavors will prove fruitful in time.
Speaking on behalf of the RAAA marketing team, we hope to be a valuable asset in promoting the many positive attributes and opportunities Red Angus has to offer.
One of the greatest rewards of my position is helping individuals make new connections within the breed and the wider industry.
We can only continue to progress as a breed by working together, and it’s essential we use the resources available to us. I truly believe Red Angus success comes from using all kinds – both cattle and people. //
Red Angus
Youth Expo reminders:
• DNA parent verification must be completed on each animal and verified to the greatest extent possible, before show check-in.
• Cattle must be on an “R” or “I” status to be eligible to show at RAYE.
• All Animals must have an 840 EID button in the ear that matches the animal record in the RAAA database before check-in.
• For further questions, email youthexpo@redangus.org.
Sign up for THR text message reminders: https://bit.ly/RedAngusReminders
• Text messages will be sent about THR reminders ONLY. No promotional texts will be sent.
New Calf Crop, Same Data Entry
by Kaitlyn Fulmer, REDSPRO & Registry Team Lead
Year after year, RAAA members enter calf crop information into REDSPro. While the database is ever-changing, the calf reporting process remains largely the same. This year, however, there is a slight change in required fields that may affect you this reporting season.
To improve contemporary grouping accuracy, it is now required to report animal groups at birth, weaning and yearling when submitting the corresponding weights. This practice enhances data processing and provides more precise insights into an animal’s growth and performance.
1. Check the box “Text me with news & offers” and enter your phone number.
2. Look for a text confirmation from 940-409-0777. Please check any spam folders if you don’t receive it within a few hours.
3. Reply “YES” to the confirmation text.
Download the Go RedAngus App
Need a little one-on-one help?
Schedule a meeting by scanning the QR code or visiting: RedAngus.org > Herd Management > Red Angus Alley
If all animals are raised under the same environmental conditions, assign group code “1” or “A” for the entire calf crop. This indicates there are no significant differences in how the animals were raised. When recording your animals’ data in REDSPro, you can use different group codes at birth, weaning and yearling to separate animals from the larger calf group.
If any animals experienced unique circumstances – such as illness or disease or were show calves – a different character must be used for those animals’ group code (e.g. “2” or “B”).
Another example would include differences in the treatment of calves being raised by first- or second-calving heifers – but only use a different group code if they are truly managed differently. These distinctions ensure those unique circumstances are accurately factored into data analysis through contemporary groups.
A contemporary group is defined as a group of animals that have had an equal opportunity for growth and development. REDSPro automatically splits animals based on factors such as sex, twin code, birthdate and mating type, along with birth, weaning and yearling groups.
If all animals are raised under the
New Calf Crop, Same Data Entry
Why are contemporary groups important for your operation?
They allow you to consider different environmental conditions when evaluating an animal’s performance. For example, if a calf has a lower weaning weight, is it due to genetics or because it was a bottle calf?
By separating that calf into a unique group, its weights aren’t directly compared to calves raised under standard conditions.
Having all data submitted is important for getting a complete picture of your herd alongside its phenotypic metrics.
When submitting calf data, try to submit the entire calf crop in one job through REDSPro. If calves are sub-
If an animal is registered separately from the rest and it should be grouped with the others, contact RAAA so we can regroup the entire set and ensure fair comparisons.
If animals are owned by separate accounts but managed together, reach out to the registration department to explore regrouping options.
To easily review contemporary group
Select the group of animals you want to view on the left, then select ContemporaryGrp_Summary on the right.
Click Generate Report at the bottom of the page. This report will show all
Contemporary groups allow members to consider different environmental conditions when evaluating an animal’s performance so it isn’t compared to animals raised under different conditions.
Supercharged Selection: Contemporary Groups
by A.J. Knowles, Director of Breed Improvement
As described in the last issue of Red Angus Magazine, contemporary groups consist of animals that are raised and managed alike, giving each animal an equal opportunity to perform under a uniform set of environmental and management conditions.
Accurately assessing contemporary groups can decrease variation that is attributed to the environment and increase the correlation between EPD and phenotype, leading to increased accuracy of selection and greater selection progress overall. Further, understanding how groups for each stage of production build on top of one another can help producers look deeper and make better selection decisions in their replacements, increasing productivity and progress with each round of selection.
While the number of factors in a contemporary group and the number of
groups an animal belongs to can seem daunting, many factors are shared or relate to previous stages of production to account for differences between groups at each phase of production. This allows groups of animals born together to be grouped together, then partitioned into multiple groups based on differing treatment on the ranch.
Table 1 shows a heifer will be part of four contemporary groups by the time she gives birth to her first calf and will have a fifth group added if she is retained as a cow, but each group contains information from the previous group. This means that once a group of animals is split, those groups will remain separate in all subsequent groupings.
Producers should manage their herds as a single group when possible, to create larger contemporary groups, allowing more variation to be captured
Trait Recommended Age at Contemporary Group Components Phenotype Collection
Birth Weight < 24 Hours
Weaning Weight 160-250 days
Yearling Weight 320-410 days
Ultrasound 320-410 days
Heifer Pregnancy End of first
Date (calves born in a 90-day window) breeder ID, year/season, sex at birth, management code and mating type
Birth weight contemporary group data + management code, weight date and sex at yearling (accounts for castrated bulls
Weaning weight contemporary group data + management code, weigh date and sex at yearling (accounts for castrated bulls)
Yearling weight contemporary group data + management code (if different than yearling data) and scan data
Yearling weight contemporary group data calving season + breeding management code, breeding season start and end dates, exposure type and breeding group/sire
Stayability End of second-plus
Breeder ID, year of birth and current calving seasons breeding group/sire
under a single environment, increasing heritability estimates.
For the majority of traits, the contemporary group is formed when the owner of the animal enters a performance record. For example, a feed code and management code must be entered with a weaning weight, and the rest of the information is added automatically by REDSPro to form the weaning contemporary group. It should be noted however that phenotype entry for Heifer Pregnancy and Stayability will look slightly different than it does for other traits.
Due to the “did she or didn’t she” nature of calving, breeders must enter additional information for an open female’s phenotype to be useful within the genetic evaluation. Reason and disposal codes tell us whether a female not reporting a calf failed to conceive or if she was never exposed at all.
Without these codes, the genetic evaluation assumes that a female without a calf reported was not exposed, and her breeding information is withheld from the evaluation. This biases the phenotypes reported in the evaluation, and thus EPDs for the herd will be less accurate and ultimately less reliable. A list of the available reason and disposal codes are available on RedAngus.org > Herd Management tab> Offline Forms.
By entering all optional information on submitted performance records, breeders ensure that the EPDs generated for their herds are unbiased and as accurate as possible. Accurate EPDs in turn help identify superior genetics, which directly translates to increased profitability by improving herd performance and reducing development costs. //
Table 1: Contemporary Group Factors for Commonly Measured Traits in Red Angus
Darkest Before the Dawn
Firsthand accounts of an EF3 tornado ravaging through ranches near Harrison, Arkansas, –and the light on the other side.
by Kayla Jennings for the Red Angus Magazine
Something wasn’t right in the air that Saturday. It was hot, as is expected in the South during late May, but there was a still feeling along with mugginess that ranchers Michael Watkins and Tim Crunkleton will never forget.
“I told the boys, about 5 o’clock, ‘Man, this weather just doesn’t look right. It just doesn’t feel good. It is going to storm tonight,’” Crunkleton recalled.
Just five miles from Crunkleton’s house in the wee hours of the next morning, the Watkins family woke to the daunting sound of emergency weather alerts. Without a cellar to take refuge, the family hunkered down together in the innermost room of their home and waited.
“They tell you it sounds like a train, but there’s no train that loud,” Watkins said. “It just sucks all the air out of the house. It felt like with the pressure, the house was going to just blow up.”
Darkness
Near Harrison, Arkansas, the Watkins family home sits next to their headquarters facility where they develop Red Angus cattle for their annual fall sale; Crunkleton is a long-time customer.
At the time of the storm, Watkins, along with his wife, LaTeresa, and younger daughters, Mattie and Laramie, were home. His eldest daughter, Kaitlin, and her family were out of the tornado’s path.
“Winds peaked at 145 miles per hour across the tornado measuring 12 football fields wide. It tore a path 47 miles long.”
“It was Memorial Day weekend,” Watkins said. “It was Sunday morning. The date was May 26. You don’t forget those kinds of days.”
Before sunrise, the EF3 tornado was destroying everything in its path, and it wasn’t long before it hit their home. Winds peaked at 145 miles per hour across the tornado measuring 12 football fields wide. It tore a path 47 miles long before it gave out, leaving four casualties and sheer destruction in its wake.
“You could hear the creaking and cracking of our house,” Watkins said. “We were sitting shoulder-to-shoulder, and you couldn’t even talk to the person beside you. It was so loud.”
When it finally stopped, the family took a moment to regain their composure and feel gratitude their lives had been spared.
“I told my family, ‘Before I open this bathroom door, be ready because we may not have a house left and that’s okay.
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– Red Hill Farms, Tennessee
596-1204
To learn more, please contact any of these Red Angus breeders Cody Halfmann (325) 245-8928
We survived,’” Watkins said. “We opened the door, and the house was still okay on the inside – at least it was still there.”
At 5 a.m. with no power, they had no way of seeing the severity of damage those 10 minutes had caused their family ranch – just darkness.
“I got in a truck, but there was just so much debris and power poles down that you couldn’t go anywhere,” he recalled. “So, I turned around, and I came back home. We had to wait for daylight to see what we had.”
At Dawn
Crunkleton was startled awake by frantic knocks at the door around 7 a.m. from the boys he had working for him the day before. While there were only a few branches down around his home, not so much could be said for his rent farms down the road closer to the Watkins’ headquarters.
“I didn’t know what to do,” Crunkleton remembered. “It was so devastating. The places that I had rented didn’t look like the places I’d seen the day before.”
The landscape and roads were cluttered with massive, twisted, broken trees and power poles, not to mention all the debris from homes and barns as far as the eye could see.
One of Crunkleton’s rent places happens to sit near a storage facility. Being right in the line of the storm, he ended up with everything from furniture to clothes and screws and even old family pictures in his fields. He’s still picking up debris from the storage facility almost a year later.
The men recall so much debris that driving through to get to the cattle was a chore in itself. Even so, they knew accounting for and keeping cattle in were top priorities –especially with all the damaged fences.
“We had no idea where our cattle were,” Watkins said. “We could see cattle, but we had no idea if they were ours. You couldn’t do anything.”
After assessing the damage, Watkins knew they would need to relocate their herd for the time being. More than 30
The landscape and roads were cluttered with power poles and massive, twisted, broken trees like this one on Watkins’ ranch. Debris from homes and barns was scattered as far as the eye could see.
Mattie, LaTeresa, Laramie and Michael Watkins
Tim Crunkleton
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Darkest Before the Dawn
years of work on infrastructure was all gone in a matter of minutes.
“It’s just the craziest feeling in the world to not have any infrastructure at all,” Watkins said.
A Hand Up
It was all in such ruin, knowing where to start was impossible. In fact, the rebuild would have been impossible without helping hands pitching in with everything from cutting down trees and clearing fields to delivering food and generators.
“There’s a lot of good people living in rural areas,” Crunkleton said. “Some of these people weren’t even farmers that came to help. They didn’t have anything to do with agriculture, but they know that farming and ranching is a big part of our community, and they wanted to help.”
“One of the most humbling things was when people started showing up,” Watkins added. “We had people come from maybe 60 miles away.”
Together, they had secured new places for the Watkins’ cattle, a makeshift catch pen and a plan for transport since the family’s trailers weren’t drivable.
The clean-up work was dangerous, limited to a chainsaw at first to clear large, mangled trees from the fence line. Eventually they were able to bring in large equipment thanks to Watkin’s son-in-law and family who own a logging and excavating business.
“My wife took a feed truck, and luckily we have gentle cattle because we started getting cattle to come to her,” he said.
By Monday evening, they had dispersed most of the cow herd to holding places while they prepared to conquer one of the biggest projects of their lifetime. In the same way,
The landscape and roads were cluttered with power poles and massive, twisted, broken trees like this one on Watkins’ ranch. Debris from homes and barns was scattered as far as the eye could see.
Darkest Before the Dawn
Crunkleton’s top priority was keeping cattle in, and that meant a lot of work.
“I had about 10 people between my friends, neighbors and family show up,” he said. “We just went to cutting trees and trying to patch up a little fence to get cattle back in. I was really blessed to have that many people show up to help.”
Limited to a chainsaw at first, Crunkleton said it was dangerous work to clear such large, mangled trees from the fence line.
“We salvaged what we could, but the rest of it, we just had to set on fire because it was a total loss,” Crunkleton said.
As time went on, more large machinery became available to do the heavy lifting and offer a clean slate for new fences, pens and barns – an ongoing project still today for both Crunkleton and Watkins.
“Our son-in-law, Russell, and his family have a logging and excavating business,” Watkins said. “He started moving equipment up here, and he was able to help us. If it wasn’t for him, we would probably still be trying to get it done.”
Many families could tell a similar story of mass destruction, but the silver lining was generous people from across the country pulling together to help. Crunkleton recalls his local church delivering meals for a month after the storm and facilitating donations for those rebuilding their entire lives from the ground up.
“Everybody was out helping everybody,” Crunkleton said. “They were bringing their tractors, chainsaws or fencing supplies and doing whatever they could. People who lost their homes were receiving clothes, places to stay and food. We all came together. It was unbelievable.”
Anniversary
As the families approach the one-year anniversary of this traumatic event, they can’t help but be filled with gratitude they survived and were able to host Watkins’ annual sale, where Crunkleton was a guest consignor of commercial Red Angus-sired females.
The sale was yet another illustration of a community coming together. They had to relocate to the local sale barn, and it took all hands to pull it off as they were still navigating the clean-up.
True strength and resilience were exhibited not only by the ranching families, but also their cattle.
“Despite all the challenges we incurred this summer, our Red Angus genetics performed above our expectations and have continued to be a testament to our selection criteria,” Watkins wrote in their sale catalog.
With so much of their shade and shelter being destroyed, Watkins attributed the heat tolerance and docility of Red Angus cattle to their ability to put on condition and develop well after all the stress of the storm, moving locations and lasting a summer in the South with no shade.
Locating cattle after the storm was a top priority. Fences and infrastrucure were destroyed in a matter of minutes. The quiet disposition of their Red Angus cattle played a role as they recovered them in makeshift pens until they could be transported to a new area.
Four days after the traumatic tornado, the Watkins family shared a photo on social media of their battered but still-hanging ranch sign, displaying their brand. Their post read, “Endeavor to persevere! Thank you, Lord, for our hedge of protection!”
Darkest Before the Dawn
The resiliency of both Red Angus cattle and the ranchers who raise them is unmatched.
Even so, in this type of tragedy both Watkins and Crunkleton can agree accepting help is key in seeing the other side of something like this.
Both men say it took a community to build back so far, and they aren’t done yet.
For Watkins, a line in a familiar Red Steagall poem, Born to This Land, said it best.
“It seemed that the Lord took a likin’ to us. He kept turnin’ up ways we could stay.”
Those ways were through the hands and feet of people helping people even months later as the rebuild in Harrison, Arkansas, continues. //
TORNADOES AND YOUR LIVESTOCK
Natural Disasters
Livestock can become injured, displaced or die during tornado situations. Protecting your livestock from tornados involves the following measures.
Before a Severe Storm
• Maintain an inventory.
□ Keep a current list of all animals on your farm; include their location and any records of ownership.
• Have identification for all animals.
□ Make sure animals have some form of permanent identification (e.g., ear tags, tattoos).
• Have an emergency plan.
□ Tornadoes can cause structural damage and power outages.
□ Have well maintained backup generators or alternate power sources for livestock production operations.
□ In the event of animal escape, have handling equipment (e.g., halters, nose leads) and safety and emergency items for your vehicles and trailers.
• Ensure a safe environment.
□ Assess the stability and safety of barns and other structures.
□ Remove loose objects from fields or livestock areas that may become potential flying debris.
During a Severe Storm
• Be aware animal behavior may change before, during and even after a disaster.
• Livestock sense tornadoes in advance.
□ If your family or house is at risk, ignore livestock.
□ If your personal security isn’t threatened, you may only have time to open routes of escape for your livestock.
• Livestock safety.
□ If possible, bring animals into a barn or shelter well in advance of a storm.
□ Make sure they have plenty of food and water.
□ Keep them away from areas with windows.
□ NEVER leave animals tied up or restrained outside.
After a Severe Storm
• Assess your animals and building structures.
□ Survey damage to your barns and other structures; assess the stability and safety.
□ Examine your animals closely; contact your veterinarian if you observe injuries.
• Cleanup safely.
□ Gather and dispose of trash, limbs, wire, and damaged equipment that could harm livestock.
• Provide non-contaminated feed or water.
□ Provide clean, uncontaminated water.
□ Do not use any feed or forage that may have been contaminated by chemical or pesticides.
• Animal disposal.
□ Record any animal deaths.
□ Dispose of dead carcasses.
□ Check with your state or local authorities for proper disposal methods for animal carcasses.
Development of this educational material was by the Center for Food Security and Public Health with funding from the Multi-State Partnership for Security in Agriculture MOU-2010-HSEMD-004. June 2010.
Loveland, Colorado September 9-11, 2025
For 72 years, the National Red Angus Convention has been an opportunity for producers, breeders, affiliates and industry partners to come together from across the country and celebrate the Red Angus breed.
Register
for National Red Angus Convention today at RedAngus.org. Register by Juy 15 to be entered into a drawing for two lucky winners to receive their first night’s room and tax complimentary.
Reserve
your room at the Embassy Suites, Loveland Colorado, by Aug. 7, to guarantee the special rate of $149/night. Call 1-800-445-8666, visit https://bit.ly/RACon25Reserve or scan this QR code with your phone for room information.
Block: Red Angus Association of America
Contact Samantha Murnin, to be a convention sponsor or secure space in the trade show. samantha@redangus.org 970-318-6551
Exciting New Schedule
Tuesday, Sept. 9
RASF Golf Tournament, Kick- Off Social & Tradeshow, RASF Dummy Roping Contest Wednesday, Sept. 10
Commercial Cattlemen Symposium & Workshop Sessions, Ladies’ Symposium, Award Presentations, Tradeshow, RASF Pick of the Herd and Auction Thursday, Sept. 11
Steve Andras Prayer Breakfast, Keynote Speaker, Association Business and Committee Reports, Awards Presentations, Elections
Complete convention information will be published in the July/August issue of the Red Angus Magazine.
Red Angus at Heart of Grazing and Emissions Research
An overview of Michigan State University’s research center emissions study using Red Angus
by Julia Sanderson, DNA Customer Service Specialist
Emissions and sustainability can be hot topics today, especially concerning agricultural outputs. In north-central Michigan, Michigan State University is working to understand these emissions with the help of a Red Angus herd on a sprawling 810 acres.
Housing 160 breeding females, along with sizeable groups of steers and bulls, the MSU Lake City research station collects data for both envi-
ronmental and breeding purposes. A dedicated crew oversees the station: research technician Crista Derry, herdsman Evan Elder and farm manager Ty Hughston. Their goal is to demonstrate a model herd of the future, where production inputs –such as feed – are supported by the surrounding environment. Because the environment where herds are built is instrumental in their performance, understanding it can help producers make informed decisions.
Creating a model herd allows producers to learn from the results without taking on the risk themselves. In 2010, MSU switched its herd to Red Angus for research purposes. Since then, these cattle have thrived under northern Michigan conditions, managed primarily with a focus on grazing. Red Angus were chosen for two reasons: their stoutness and their distinct red hide, which looks striking against fresh Michigan snow. The cattle at this facility are representative of what
The MSU Lake City research station collects data for both environmental and breeding purposes in their herd of Red Angus cattle.
Quality matters — whether you’re feeding families or building a better herd. At Pleasant View Farms, we raise Red Angus cattle with the kind of balance, disposition and eye appeal that deliver on both fronts. From our proven genetics to our freezer beef program, we see firsthand which cattle perform, produce and hang a high-quality carcass. It’s that practical perspective — backed by deep roots and relentless commitment — that led to our $85,000 sale-topping bull in 2024. We’re proud of where we’ve been and even more excited about where we’re going.
This is Red Angus raised with purpose.
Donors of PVF
Limited semen packages available: Call today for details.
Red Angus at Heart of Grazing and Emissions Research
the MSU team believes is an “average” herd, aiming to simulate conditions similar to those around the country.
This facility uses Adaptive Multi Paddock grazing throughout its acreage to measure the impact on both the environment and herd production. Although AMP grazing resembles rotational grazing, the key difference is that AMP focuses on smaller, more concentrated areas where animals are moved more frequently. While a rotational system might involve swapping paddocks weekly, AMP grazing can involve moving cattle daily or even multiple times a day, dictated by stocking rates, forage growth and animal needs. The land on which the herd grazes has not been replanted in about 20 years, saving both time and expense for cover plants. Because the facility borders row-crop production and forage production, it can lower exogenous inputs and enhance carbon sequestration.
Research suggests AMP-style grazing can increase carbon sequestration. One study found that AMP grazing can sequester 12.1 tons of CO2e per hectare per year – the same annual emissions produced by two homes using electricity. In contrast, traditional production styles typically sequester about 2.9 tons of CO2e per hectare per year. Researchers also noted higher recorded nitrogen stocks and soil carbon, which improves soil microbial and fungal activity. The healthier the soil, the less fertilizer is needed, which can save some AMP grazing operations as much as $50,000 annually on nitrogen and fertilizer inputs.
At the Lake City research facility, the operation is grazing-only, with no supplemental grain for their animals. Both the Extension and research teams believe the future of beef production should lower costs and rely more on natural foraging. Livestock play a symbiotic role in these grazing ecosystems,
contributing Soil Organic Carbon through their movement and nutrient cycling. Hay is provided in addition to different grasses on site, and after harvest, some groups are also allowed to clean-up graze potato fields.
While the facility’s primary focus is cattle, it also serves as a leader in seeded potato production – growing and evaluating more than 40,000 seedlings. The team aims to develop forage- and grass-fed genetics, providing producers and consumers with options regarding how meat is raised. Demand for sustainably produced beef is on the rise, and producers who implement grass-fed or grazed systems increasingly can sell directly to consumers, bypassing grocery stores.
By contrast, other research facilities involved in the emissions studies with MSU, operate feedlots. At Lake City, the animals are used to produce calves, which are later sold at auc-
The facility’s goal is to produce solid, consistent calves that represent a “typical” herd – helping researchers measure emission factors under practical conditions.
Red Angus at Heart of Grazing and Emissions Research
tion. A strict, “no calf – no stay” rule ensures herd Stayability improves over time. Some older females trace back to when the herd began and include genetic lines from well-known breeders. While a few bulls are retained and bred to the herd, the team also uses outside seedstock sires to add some variation in their genetics. Culling decisions consider traits like udder, foot and leg scores, as well as BCS. The facility’s goal isn’t necessarily to produce top-tier show cattle but rather solid, consistent calves that represent a “typical” herd – helping researchers measure emission factors under practical conditions.
Jason Rowntree, Ph.D., C.S. Mott Professor of Sustainable Agriculture in the Department of Animal Science at MSU, notes the importance of modeling a “typical” herd because a university can withstand a temporary profit loss, whereas producers often cannot. With this model in place, producers can evaluate potential changes and risks with minimal financial strain. The facility emphasizes knowledge-based, common-sense problem-solving, and Extension groups at MSU help educate producers on
maintaining low costs without sacrificing product quality.
Emissions at the Lake City facility are measured not only by excess gas from livestock but also by using statistics like carcass weight and average daily gain, to calculate overall output. Researchers compare these production statistics with greenhouse gas indicators – methane, nitrous oxide and carbon dioxide – produced during digestion and fermentation.
Additional factors from the facility, including energy use and manure storage emissions, are also incorporated. Agriculture accounts for up to 10% of U.S. greenhouse gas output, with livestock production being a key contributor due to methane released during digestion. By understanding how these emissions are generated and how to manage them, producers can help reduce the total amount released into the atmosphere and alleviate the stigma around agriculture’s carbon footprint. While achieving carbon neutrality may not be every operation’s goal, any reduction in methane emissions can bolster environmental sustainability and help herds thrive.
In one four-year study, the Lake City research team and Rowntree, found that AMP grazing could be an effective strategy for reducing agriculture emissions. Their findings suggest that beef production under AMP grazing might offset enough emissions to lower net carbon output. At the same time, the study notes that beef production is not “one size fits all” when it comes to environmental impact. They also found that AMP grazing produced a higher volume of beef per acre than continual grazing systems. This implies that improved land management may bolster beef output in both grass-fed systems and cow-calf operations that eventually feed into feedlots. Researchers continue to study the environmental and economic effects of AMP grazing, with the ultimate goal of producing high-quality beef at lower input costs.
Looking ahead, the research at Lake City is poised to continue for years to come, striving to make sustainable agriculture accessible to producers nationwide. By factoring in both environmental and management strategies, emissions can be minimized and inputs reduced, creating operations that are both profitable and sustainable. //
The Lake City research team is testing if AMP-style grazing can increase carbon sequestration. One study found that AMP grazing can sequester 12.1 tons of CO2e per hectare per year – the same annual emissions produced by two homes using electricity.
RED ANGUS MARKETING PROGRAMS
How to Enroll in FCCP and AA
1. Contact the Red Angus valueadded department at 940-477-4593 and complete a short supplier enrollment questionnaire over the phone. RAAA staff will ask general management, animal identification and breeding questions. If needed, the producer may be asked to supply additional documentation on breeding such as semen receipt, lease agreements or information on purchased females.
2. After all documentation is recorded, staff will ship the tags directly to the producer who must tag the calves before they leave the ranch of origin – birth, branding, preconditioning, weaning or before loading on the semi.
3. The producer will receive a customer enrollment agreement to fill out and return to RAAA with a copy of their calving records.
4. Staff will issue the USDAapproved Certificate of Compliance upon receiving the customer enrollment agreement and calving record.
FCCP or Allied Access Tags
$1.30 each
EID Only (FCCP or AA)
$2.20 each
EID Combo Sets
$3.30 each
FEEDER CALF
CERTIFICATION PROGRAM
• Traceability to at least 50% Red Angus genetics
• Source verified to ranch of origin
• Group age verified
No enrollment fee, just the cost of your program tag choice.
The Red Angus Feeder Calf Certification Program is the first step in differentiating your cattle to buyers, feedlots and packers. Experience industry-leading return on investment for just the cost of an ear tag –with no enrollment fees.
ALLIED ACCESS
• Source verified to ranch of origin
• Group age verified
No enrollment fee, just the cost of your program tag choice.
The Red Angus Association of America marketing team offers assistance to Red Angus bull customers at no charge.
Visit RedAngus.org for contact information.
Red Angus Marketing Assistance
• FCCP (Yellow Tag)
• Allied Access (Green Tag)
• Premium Red Baldy (White Tag)
• American Red (Blue Tag)
• Feeder/Fat Cattle Show List
• Stockyard
• Calendar of Events
• Red Angus FeederFax
Side-by-Side Duty Means Not Sidelined Yet
by George Murdock, Area 1 Director - West
As calving season winds down, so does one of my most useful contributions to our cattle operation. None of my contributions are particularly physical at this point, but there is still a need for observation and record-keeping.
In the case of calving season, it is observation. My son and his family all leave home before daylight each day and, until around the first part of March, don’t get home until after dark.
My role is to cruise the pastures in search of new calves while they are at work or school, as the case might be. My three tasks include recording the number of any new arrivals (using the mother’s ear tag), making sure the calf is up and nursing, and watching for any cows that might be having difficulty with the birthing process. The latter only happens a couple of times a year and once upon a time I was able to pull the calf myself. Now, I have to call my son at work and he comes home and handles the delivery.
I do occasionally get out of the side-byside to make sure the calf is all right but I am extremely cautious when I do so. Our cows are generally docile but their personality sometimes changes when someone is messing with their newborn calf. If I am patient, I can park some distance off and wait for the calf to get up.
On the farm, as well as in nature, mothers for the most part are pre-programmed to protect their young. Among wild animals, elephants generally get the credit as mothers of the year. Bears are a close second.
Back on the farm, at the end of the day, I leave a note on the kitchen counter with the news of any new arrivals including the last known location of mother and baby. That way when my son goes out to feed and take care of new calves, which takes place in the dark, he only has to find the ones I have marked. Our calving grounds include some canyons and other
remote locations and it is helpful when he doesn’t have to make the compete rounds.
When I retired and first started making daily rounds of the calving process, I used one of their four-wheelers which I’m certain were surplused after World War II. In light of the winds and snow which buffet our pastures, I visited RDO in Hermiston and just happened to be there on the day that a family from Butter Creek brought in a much-nicer side-by-side that had been used by an elderly farmer who had retired from active duty but still wanted to get around the farm. He had passed away and the family was settling his estate.
I made the acquisition for about half the cost of a new one and continued the machine’s tradition of transporting elderly farmers. This one has metal sides, four-wheel drive, lights, a windshield wiper (that works), heat and air conditioning.
Side-by-Side Duty Means Not Sidelined Yet
Others on the farm are permitted to use it for feeding, but only on the promise that no dogs will be allowed inside. It gets cleaned and washed once a year when RDO conducts the annual maintenance check.
I’m generally back in town by the time everyone gets home. However, a while back, my son asked me to stay and help him feed when he got home.
I was just opening the gate to the field when a gust of wind I had never experienced filled the sky with dust and hay from the nearby barn area. I suspect that was the 60 to 70 mile-per-hour winds that had been projected.
All of a sudden, the cows and calves started running like they were in a stampede. What they did was run over the side of a hill and out of the wind. At the same time, the power went out on the farm and stayed out for four or five hours.
The reason my son wanted me to stay was to help him feed on a steep hillside so the wind wouldn’t blow the hay away on the flat where he usually feeds.
That process takes a driver and someone to shove the hay off the back of the flatbed. Other days he often uses a large feeder attached to the tractor.
All of this seems simple, but being the driver of the flatbed isn’t a job that is cherished. It’s difficult to maintain a steady speed over hills and rough terrain with cows darting in front of the truck. The other party involved stands on the back of the truck distributing hay and trying to remain upright at the same time.
I’m usually torn between keeping the window open, so I can hear commands and keeping it closed so I can’t hear him when the truck jerks for some reason.
RED ANGUS DIGITAL MEDIA
Whenever I’m pressed into service driving the hay truck, I’m reminded of the time his new bride was asked to drive the truck in the field.
She had grown up in the city and had no experience with farm life. Her family was more likely to play golf, hike or water ski.
It was the waterskiing experience that provided the most memorable event. On her first outing in the hayfield, when it came time to start moving the truck forward, her new husband yelled, “Hit it!” at the top of his lungs.
Those familiar with water skiing understand such a command. She jammed the accelerator to the floor and he pitched off the back of the truck and landed in the field.
Twenty-plus years later, they’re still married and she still helps, although he only yelled, “Hit it!” one time. //
The Rally research collaboration between RAAA and Neogen is designed to increase phenotypic data collection and submission for mature weights, body condition scores and genotypes on Red Angus females. Female genotype and phenotype information helps to improve genetic predictions and overall data on your Red Angus herd.
This is a really great opportunity to receive genotyping at a reduced rate.
REQUIREMENTS:
• Registered females only
• Must test 90% of females on active inventory
- Already genotyped females can count toward this 90%
• There is also no cap on herd size, as long as the 90% requirement is met, so this program is tailored to small and large producers
• Samples submitted for the Rally need to be TSUs (tissue)
BY PARTICIPATING IN THE RALLY YOU WILL RECEIVE:
• GGP100K (GGP-LD) testing for $22 (regularly $50)
- OS and MA testing can be added for $2/test; other defect testing is normal pricing
• $5 Age Rebate
- At completion of testing, you will receive a one-time reimbursement of $5 for females submitted that are 6+ years old (circa 2016)
• $5 Phenotype Rebate
- Submit both Mature Cow Weights (MCW) and Body Condition Scores (BCS) for a one-time reimbursement
- Must be on every cow that weans a calf that season
- Must be within a week of calf weaning date
- You don’t have to apply for the rebates if you don’t want to; these are just additional ways to save money!
Before Starting a Farm Transfer: A Farm Family Pre-Agreement
Consider a trial period or pre-agreement before starting the farm transfer process. by
Steven Richards, originally published by Southern Ag
Today and Drovers.com
A pre-agreement should contain at least three parts: how to work together, how to develop the junior generation’s skills, and how long a trial period is necessary. (Farm Journal)
Often, when speaking to groups of young farmers looking to return to the family farm, the first question I am asked is, “What is the best way to start a farm transfer?” In most circumstances, I typically recommend a trial period for both generations. Instead of jumping into a farm business partnership, the junior generation (future owners) and the senior generation (current owners) must agree on how they will work together and how rapidly the farm transfer process will progress. This is something I refer to as a “pre-agreement.”
A pre-agreement should contain at least three parts:
1. How to Work Together
2. How to develop the junior generation’s skills
3. How long a trial period is necessary
Keep this agreement simple; it is not a legal agreement but a precursor to one. Treat this like an internship opportunity, where both sides must work together to improve the skills and employability of the junior generation and benefit the business for both generations.
How to Work Together
Get both generations’ expectations out on the table. It is better to air one’s concerns ahead of time than have difficult situations result. These “working together” guidelines should include basic things such as pay, time off, and when people are expected to show up and leave work.
It is also wise to discuss how much autonomy or decision-making authority each person will have: will decisions be shared, or will the owner be the sole decision-maker? Also, both parties need to be realistic about working together, even discussing how to part ways amicably if things don’t work out during this pre-agreement process.
How to Develop the Next Generation
The next generation rarely has all the necessary skills and management ability to run the farm immediately. It is also just as rare that the senior generation will have all the necessary skills to be excellent trainers and teachers.
The solution is to craft a development program that assesses the skills the junior generation needs and places the training responsibility on the senior generation.
If training the next generation is too tricky, don’t be afraid to look to outside sources for farm manager
training, such as college degrees, cooperative extension programs, trade schools and associates degrees, and Farm Bureau young farmer and rancher meetings.
How Long of a Trial Period
The junior and senior generations must agree on how long this pre-agreement trial period will last. At the end of the trial period, plan to make a decision: continue farming together; modify the working relationship and progress the farm transfer process; or part ways in a friendly manner.
Both parties must always be open to voicing and hearing concerns. For longer agreement periods, it’s a good idea to schedule routine checkpoints (at least annual, if not more frequent) to discuss how each generation is living up to their side of the bargain.
A Sample Pre-Agreement
A sample is provided here as an example of the types of things a pre-agreement could address. Feel free to modify this sample to fit your farm’s circumstances.
If additional materials are needed, please talk to your local Extension agent. You may also find general business transfer guides at https:// coopcenterSC.org.
Use Red Choice to improve heifer development, increase marketing opportunities or Red Angus females and create reliable sources of high-quality replacement heifers for cattle producers.
Red Choice Requirements
• Heifers Enrolled in a Red Angus Value-Added Program
• Vaccination Protocol
• Pelvic Measurement/Tract Score
• Phenotypic Assessment
• Planned Mating to Eligible Sires
• Pregnancy Exam
Producers can put premium Red Choice females to work in their herd with the confidence these females have been managed and raised to the highest quality standards possible.
To learn more about Red Choice and how to enroll heifers,visit RedAngus.org.
Knowledge is Power and It Has Never Been Easier to Access
by Nate Smith, General Manager, Top Dollar Angus
In today’s world, access to news, educational information and a variety of media resources is more readily available to beef producers than ever before. It’s literally at our fingertips. The real question is: are we, as beef producers, taking full advantage of these resources?
To understand how far we’ve come, let’s look back at the more limited resources accessible to beef producers. In the past, news and research were shared through a limited number of media channels. While many of those channels still exist today, they have evolved into more dynamic and robust tools designed to meet the needs of modern producers.
Print Media: Past and Present
Naturally, we begin with print media. Historically, newspapers such as the High Plains Journal, Progressive Cattle and Drovers were staples in ranch offices and on kitchen tables. These publications delivered market news, price reports, research findings and editorials aimed at educating and equipping the broader agricultural industry.
Breed association publications followed a similar format but included targeted advertising for the cow-calf
Top Dollar Angus Team
and seedstock sectors. Extension bulletins also played a vital role, providing local producers with information on emerging technologies and production practices.
While these print resources still exist, the way we consume them has changed. In today’s fast-paced environment, some producers don’t take the time to sit down with printed information. To adapt, these publications now offer detailed online editions, making vital information easy to access.
Although the print copies may no longer sit on our coffee tables, their digital versions remain a valuable source of knowledge – assuming we take time to read them.
Audio Media: An Evolving Technology
Audio media has long been a constant background companion in the pickup, tractor or shop. In earlier days, AM radio dominated, providing hourly commodity market reports and interviews with industry leaders. Over time, satellite radio expanded this access, offering topic-specific channels that delivered in-depth content regardless of location.
Today, audio media continues to serve producers, but its reach has expanded. One of the most impactful developments has been the rise of podcasts. Podcasting gives producers the flexibility to listen to the topics that matter most to them, all on their schedule. The ability to replay episodes and take notes helps to deepen understanding.
ranch offices, ag businesses and farm shops had a DTN monitor offering 10-minute updates on commodity prices and news. It was the early version of today’s mobile apps – just not portable.
Today, apps like CattleFax, AgWeb and others provide minute-by-minute market updates and industry news right on your phone. Having access to real-time information is essential in today’s volatile market. If you’re not currently using one of these tools, now may be the time to explore your options and find one that fits your operation.
Social Media:
The Newest Information Platform
One platform that didn’t exist decades ago is social media – now a significant tool for sharing information and experiences within the beef industry.
Platforms such as Facebook, Instagram, Snapchat and LinkedIn provide easy access to beef-related news, research and personal success stories that might have gone unshared in the past.
That said, it’s important to approach social media with a discerning eye. While it often offers valuable content, the lines between fact and opinion can be blurry. Producers should check the credibility of the information shared to ensure they’re basing decisions on accurate and reliable content.
Nate Smith, General Manager (620) 546-4839 nate@topdollarangus.com
Andrea Rutledge • (406) 399-3993 andrea@topdollarangus.com
Andy Albrecht • (402) 922-1000 andy@topdollarangus.com
The beef industry has access to more educational tools, media outlets and news resources than ever before. Whether it’s print, audio or digital, these mediums have evolved to meet the demands of modern cattle producers. The opportunity to stay informed and improve your operation is right in the palm of your hand, make sure you’re taking full advantage of this opportunity regularly. Knowledge is power and obtaining knowledge has never been easier than it is today. // www.topdollarangus.com
We recommend balancing daily radio for timely news with industry-specific podcasts to maximize the educational value of your time.
Digital Media:
The Game Changer for the Ag Industry
Yes, digital ag media existed 30 years ago, though in a form only some will remember: Agriculture DTN. Many
Igenity® Beef
Build a better cow herd with stronger selection tools
Igenity® Beef is the first genomic profile designed for crossbred commercial cattle. This tool utilizes DNA to rank cattle on traits with high impact to productivity to predict genetic merit in both heifers and steers.
Igenity Beef results provide a 1-10 ranking on 17 maternal, performance and carcass traits along with parentage. Cowcalf producers with this tool can make confident decisions about the heifers they retain and develop for their breeding herd.
Take your herd to the next level:
1. Contact RAAA to order testing kits.
2. Collect samples: Blood or tissue samples required for testing. Hair samples will not be accepted.
3. Submit DNA samples, completed order form and payment to RAAA.
4. The RAAA DNA department will email out your results at the completion of testing.
2025 Tentative schedule
iMporTanT deadlines
Thursday, May 15
Entry Deadline, No Pending Registrations Accepted Thursday, May 23
Late Entry Deadline No Entries are accepted after May 23, no substitutions will be allowed.
9:00 am – Junior Membership Breakfast Meeting, Show Ring
10:00-10:45 am – Educational Workshop
11:30 am – Sales Talk Contest, Show Ring
1:30 pm – Little Buck-A-Roo Activity
2:30 pm – Take 5 Snack Break
3:00 pm – Sullivan Supply/Stock Show U Clinic, Show Ring
4:15 - 5:00 pm – Educational Workshops
5:45 pm – Lineup for Opening Ceremonies, State/Group Pictures, Show Ring
6:15 pm – Opening Ceremonies followed by dinner, Show Ring
Tuesday, june 10
*Expo Fun Shirt Day*
8:45 am – Sullivan Supply/Stock Show U Fitting Contest Setup
9:00 am – Sullivan Supply/Stock Show U Fitting Contest
11:30 am – Little Buck-A-Roo Activity
11:45 – 12:30 pm – Educational Workshops
1:00 pm – Livestock Judging Contest
3:00 pm – Industry Tour
wednesday, june 11
*Showmanship Shirt day*
8:00 am – Showmanship, Show Ring
11:00 am – Operational Marketing Contest
1:30 pm – Skill-A-Thon
3:00 pm – Take 5 Snack Break
4:00 pm – Little Buck-A-Roo Activity
4:00 pm – Professional Development Contest Interviews
5:00 pm – JRA Annual Meeting, followed by Family Fun Night
Thursday, june 12
*Show Shirt Day*
8:30 am – SHOW DAY 1, Show Ring
Phenotype/Genotype Bull Show
Phenotype/Genotype Female Show
Red Angus Steers
Percentage Red Angus Steers
Bred & Owned Bulls
Bred & Owned Females
3:00 pm – Take 5 Snack Break
6:30 pm – Dinner
Followed by Awards Ceremony, Show Ring
friday, june 13
*Show Shirt Day*
8:30 am – SHOW DAY 2, Show Ring
Premium Red Baldy Female Show
American Red Female Show
Percentage Red Angus Female Show
Owned Red Angus Female Show
ALL CATTLE MUST BE OFF GROUNDS BY 11:00 AM SATURDAY, JUNE 14, 2025
Beyond the Backdrop
by Aliceson Stranberg, JRA Board
We often use backdrop photos to represent cattle that have captured banners. These images hold a special place for many people. Looking at these photos, I can’t help but notice how many people are standing behind the animal in support.
As a young girl, I was inspired by the support surrounding those families and cattle, dreaming of owning and showing a heifer worthy of a backdrop picture, with the same encouragement and support behind me.
One of the most influential moments in my life didn’t happen in the show ring or at the backdrop. It happened when I was finally old enough to drive by myself. With cattle and sheep keeping us busy, we rarely had time for anything extra – including cattle shows. However, my dedication to the livestock industry led me to devote more of my time to pursuing my passion.
In November 2021, I asked my parents to attend a show that was almost four hours away. As expected, they told me they couldn’t come with me but said, “You have a license and know how to drive – you can go!” I was in complete shock and not sure what to think.
I loaded two heifers onto the truck and trailer and began the four-hour journey. Because I was unfamiliar with the trip and uncertain about what lay ahead, I felt both nervous and a bit scared. Nevertheless, I stepped into the ring with confidence, ready to achieve great things. That day was the first time I won a breed championship. I was extremely proud to be on the other end of the halter, ready to go do it again.
Engage with JRA!
Kenedy DeVoe, President - devoekenedy@gmail.com
Zachary Griffeth, Vice President - zach.griffeth.jra@gmail.com
Aliceson Stranberg, Director - JRAAlicesonstranberg@gmail.com
Taryn Cox, Director - jrataryn@gmail.com
Taylor Dorsey, Junior Program Coordinator taylordorsey@redangus.org
“The most meaningful support isn’t always what’s visible, but what happens beyond the backdrop – before you even step into the show ring.”
From then on, those two heifers and that truck and trailer, traveled countless miles from show to show. I’ve now represented the Red Angus breed in several champion drives, however, I still look back at my first breed champion backdrop photo where there’s no one standing behind me, holding a banner or offering congratulations.
Now, when I look at that picture, I see something different and more meaningful. I see the support that wasn’t captured in the photograph – the trust my parents had in me to take their truck and trailer, and one of their heifers on the open road alone. I see the great connections made that will impact me forever. Even though they weren’t there for that photo, I still see my parents – proud of my achievements and what I was able to accomplish on my own.
I’ve come to realize the most meaningful support isn’t always what’s visible in a picture, but what happens beyond the backdrop – before you even step into the show ring. It’s the time put in at home, the relationships made and most of all, the support from those standing behind you, not captured in a backdrop photo. //
Website: redangus.org/jra
Facebook: juniorredangus
Instagram: juniorredangus
Snapchat: juniorredangus 2024-2025 JRA Board of Directors Common Hashtags: #jra #redangus
Protecting Cattle From Summer Heat
by Kelsey Bruno-Bayliff, Ph.D., Farm Standards & Science Coordinator, American Humane, originally published on Drovers.com
As daily temperatures begin to increase, foreshadowing the prolonged hot weather and heat stress events of the summer, now is the time to prepare facilities to protect cattle from the summer heat.
The incoming heat can negatively affect animal growth performance, fertility, and animal welfare, but taking these management precautions can help to reduce the impacts of anticipated and extreme weather conditions.
Offer Plenty of Clean Water
Hydration is the key to success. Cool, clean drinking water can help cattle thermoregulate in severe temperatures. Depending on the size of the cow, its age and lactation stage, and the ambient temperature, a mature cow can consume up to 30 gallons of water a day.
Plenty of clean water should be offered in multiple locations so that all animals can easily access it, including the lower-ranking cows. This can be achieved by preparing additional water troughs or containers. Water should be kept in the shade so that the temperature of the water stays cool. The location of water should be familiar to the animals before heat stress events so that it can
be easily found, and they should not have to travel too far to access it.
For added support, supplement water with an electrolyte source or rumen stabilizer in their water or feed before forecasted heat stress events.
While not as helpful once the event has begun, these supplements can be used before heat stress to proactively decrease the severity on the animals.
Provide Shade
During hot weather and heat stress events, animals should be provided shade to escape the sun and allow for more effective cooling. Shade can be offered in many ways, including constructed shelters, trees with large canopies, shelterbelts (thick lines of hedges or trees), or temporary shade shelters.
When providing shade, it is important to consider the direction of the shade throughout the hottest parts of the day and ensure that enough shaded space is provided so that all animals can utilize it without crowding.
Avoid Handling or Transporting
Handling or transporting animals during hot weather should only be per-
formed if necessary, as these activities cause additional physical stress for the cattle. For example, handling cattle during hot weather can increase body temperature by 0.5 to 3.5 degrees Celsius (0.9 to 6.3 degrees Fahrenheit).
If handling or transporting cattle is required during the summer months, it should be performed as early in the day as possible while temperatures are lower and not after 10 a.m. This may require some planning ahead for preventative health programs, such as vaccination plans and fly control, to limit handling during the hottest times. Additionally, if transporting is absolutely necessary, transport stocking densities should be decreased to 85% of capacity to ensure good ventilation, and drivers should have contingency plans in place in the case of extreme weather.
Improve Air Flow
Improving air flow can help the cow’s cooling process and decrease the severity of heat stress. Air exchange can be provided through mechanical means, such as ventilation systems or fans, or naturally, by allowing fresh air movement.
Winter windbreaks should be removed to allow for more natural airflow.
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Protecting Cattle From Summer Heat
Sprinklers in Dry Conditions
Sprinklers can be helpful to cool cows during hot, dry weather due to the cooling effect the cow experiences when moisture from a sprinkler evaporates from their skin. However, this method can cause an increase in relative humidity, generating other unwanted effects or impacts of heat stress, and should only be used when humidity is low.
Other considerations to take when using sprinklers include avoiding excessive use and cycling the sprinklers on and off so that the water may evaporate more efficiently.
Monitor Weather
By monitoring weather patterns, we can prioritize the times that cattle may need the most support.
Evaluate heat stress events by check-
ing incoming ambient temperature and relative humidity. Monitoring the temperature humidity index (THI) can also be beneficial in preparing for heat stress events, but measuring THI can be hard to do. For that reason, there are publicly available tables on the market that outline THI and heat stress severity based on the area’s temperature and humidity values.
Some states, such as Oklahoma, and Kansas, have publicly available Cattle Comfort Index (CCI) values from their local Mesonet services. This information is collected in real time and reflects the experience of the cow in its environmental conditions.
Identify Heat Stress
There are many signs of heat stress in cattle, but some of the common signs include:
• Increased respiration rate
• Crowding around water sources
• Panting, open mouth in severe cases
• Increased water intake
• Loss of appetite
• Lethargy
• Increased salivation
• Unconsciousness, in severe cases
• High-risk animals
The animals at highest risk for heat stress are young cattle, dark-hided cattle and unhealthy cattle. Additional cattle that may be at high risk are cattle without shade, newly received, mixed lightweight cattle or lactating cows.
By implementing these short-term planning and preparation steps, the long-term negative consequences of heat stress on cattle can be alleviated.
Note: American Humane is not to be confused with the Humane Society of the United States. //
Sale Reports
Leland Red Angus and Koester Red Angus
March 14, 2025
At the ranch near Sidney, Montana Auctioneer: Seth Weishaar
$2,274
The top-selling yearling bull was Lot 11, Leland Jumpstart 4265, an April 13, 2024, son of Bieber Jumpstart J137 out of a WFL Merlin 018 daughter. He sold for $18,500 to Mandan Lake Simmental of Center, North Dakota.
Swenson Ranch of Belfield, North Dakota, purchased Lot 2, Leland Propulsion 4016, a March 22, 2024, son of BB Propulsion 9096 out of a VGW Lotto 722 daughter, for $17,500.
Roger Kadrmas of Dickinson, North Dakota, purchased Lot 27, Leland Jumpstart 4050, a March
26, 2025, son of Bieber Jumpstart J137 out of a Schuler Bonafide E538 daughter, for $16,000.
Saunders Land & Livestock of Gillette, Wyoming, purchased Lot 6, Leland Forefront J477-4008, a March 18, 2024, son of Bieber Forefront J477 and out of a Bieber CL Stockmarket E119 daughter, for $15,000.
Saunders Land & Livestock also selected Lot 3, Leland Propulsion 4074, a March 28, 2024, son of BB Propulsion 9096 out of a VGW Lotto 722 daughter, for $12,500.
The top-selling age-advantaged bull was Lot 30, Koester Stockmarket 319, an Aug. 12, 2023, son of Bieber CL Stockmarket E119 out of a Lorenzen Warrant 8273 daughter. He sold to Diamond H Ranch of Victoria, Kansas, for $22,500.
Swenson Ranch of Belfield, North Dakota, purchased Lot 31, Koester Charter 312, an Aug. 12, 2023, son of Lorenzen Charter 0906 out of a Leland Full House 7465 daughter, for $16,500.
Shaw Ranch of Joes, Colorado, purchased Lot 45, Koester Driver 3145, a Sept. 15, 2023, son of LARR Drive Time 9542 out of a 3SCC Domain A163 daughter, for $15,000.
Three heifers topped the registered heifer offering, each selling for $3,000. Tim and Tori Dwyer of Sidney, Montana, purchased Lot 204, Leland Quarterback 4139, an April 2, 2024, daughter of Iron Lrnzn Four Quarters out of a WFL Merlin 018A daughter.
Allison Porterfied of Troutdale, Oregon, selected Lot 211, Leland Jumpstart 4171, an April 4, 2024, daughter of Bieber Jumpstart J137 out of a Feddes Brunswick D202 daughter, and Lot 219, Leland Shula 4107, an April 1, 2024, daughter of Leachman Shula A113G out of a Leland Right Focus 4473 daughter.
Volume buyers were Prewitt & Co. of Sidney, Montana, with 10 bulls, Swenson Ranch of Belfield, North Dakota, with nine bulls, Rorvig Ranch of McVille, North Dakota, with seven bulls and Triple
F Ranch of Antelope, Montana, with six bulls.
Prewitt & Co. of Sidney, Montana, purchased six registered heifers and 17 head of commercial heifers. Keith Ham of Caputa, South Dakota, purchased 15 head of commercial heifers. Tim and Tori Dwyer of Sidney, Montana, purchased six registered heifers.
Iron Lorenzen
March 15, 2025
Madras, Oregon Auctioneer: Trent Stewart
IRON LRNZN Jumpstart 4194, Lot 58, Bieber Jumpstart X LSF SRR Kingmaker 5009C, topped the sale selling to David and Jill Kennedy, Oakland, Oregon, for $17,000.
IRON LRNZN Debonair 4002, Lot 11, HXC/CLZB Complete X RREDS Seneca 731C, sold to White Cattle Co., Atwater, California, for $16,500.
IRON LRNZN Prime Hedge 4990, Lot 3, Bieber Stockmarket X LSF SRR Identity 0295H, sold to Otis Creek Ranch, Drewsey, Oregon, for $15,000.
IRON LRNZN Spotify 4003, Lot 2, LSF SRR Identity 0295H X Pie Quarterback 789, sold to David and Jill Kennedy, Oakland, Oregon, for $15,000.
IRON LRNZN Power Balance 4012, Lot 8, HXC/ CLZB Complete X Pie Quarterback 789, sold to
White Cattle Co., Atwater, California, for $15,000.
Dahlke Red Angus Sale
March 23, 2025
Bagley, Minnesota Auctioneer: Dustin Carter
Lot 4, sired by DAHLKE OUTCOME 016H, topped the sale at $11,500.
Lot 2, sired by JUMPSTART, sold to Yaunick Farms for $10,000.
Lot 19, sired by ELLINGSON ELITE, sold to Flying W Ranch for $9,500.
Lot 18, sired by ELLINGSON ELITE, sold to Flatt Farms for $9,500.
Lot 25, sired by ELLINGSON ELITE, sold to Helgerson Ranch for $9,000.
Lot 1, sired by ROCKELLER, sold to Huber Ey Red Angus for $9,000.
Westphal Red Angus March 26, 2025
Grass Range, Montana Auctioneer: Ty Thompson Sale Management: Deichmann Livestock Brokerage
84 Yearling Red Angus Bulls
$9,200
35 Yearling Open Registered Heifers ........... $3,467
44 Yearling Open Commercial Heifers ........ $2,888
VGW Blowout 438, a son of BLL A163 Mindbender 21H x WFL Merlin 018A daughter, sold to Jacob-
sen Red Angus, Hitterdal, Minnesota, for $25,000.
VGW Lead On 427, a son of 1DRA Leading Edge 1004 x VGW Lotto 722 daughter, sold to Buster Stuber, Opheim, Montana, for $15,000.
VGW Thou ghtfull 421, a son of VGW Logic 121 x C-T dominate 7067 daughter, sold to Laubach Red Angus, Big Timber, Montana, for $14,500.
VGW Speak up 402, a son of WEBR Declare 2106 x TJS Razzmataz G001 daughter, sold to Seeger & Rusch Red Angus, New Salem, North Dakota, for $14,000.
VGW Arrow 415P a son of LSF War Chief 0657H x Buf Crk The Right Kind U199 daughter, sold to Dan Flugge Ranch, Hobson, Montana, for $14,000.
VGW Com-Dora 2417, a daughter of Berwald Complete 2071 x VGW Dora cow family dam; and VGW AD-Firefly 2444, a daughter of STRA Admiral 0150 x VGW Firefly cow family dam, sold to Brickhouse Farms, Tina, Missouri, for $5,750 each.
VGW Reg-Salee 2439, a daughter of Red Ter-Ron Regiment 73K x VGW Salee cow family dam, sold to Tim Dwyer, Sidney, Montana, for $5,000.
VGW Com-Hazy 2428, a daughter of Berwald Complete 2071 x a VGW Hazy cow family x VGW Editor daughter, sold to Seeger & Rusch Red Angus, New Salem, North Dakota, for $4,800.
10 head of commercial heifers, sired by VGW sires, sold to Ed Cole, Chester, Montana for $3,200 each. //
Welcome to our Newest RAAA Members!
Area 1 –West
Director – George Murdock
MARTINEZ RED ANGUS
CATTLE CO.
ERNIE MARTINEZ PO BOX 1089 RED BLUFF, CA 96080
ROCKIN JI
JACOB IHLER
25686 S. OLD MALAD HWY DOWNEY, ID 83234
Area 3 – Rocky Mountain
Director – Aaron Kravig
MCKNIGHT SHOW CATTLE
JOB KNIGHT
65205 E MEXICO PLACE BYERS, CO 80103
FEGLER RED ANGUS
BLAKE FEGLER 70 MARLATT RD SHOSHONI, WY 82649
Area 4 – Southwest
Director – Tony Ballinger
MELE MILLER
20 RIVERSIDE DR ROSWELL, NM 88201
CNA CATTLE CO.
CHARLIE ESPANOZA 2472 CHISOLM TRAIL DENVER CITY, TX 79323
SAYLOR GUYMON
1024 HICKORY BEND LANE FORT WORTH, TX 76008
BRAYDEN ISBELL
2000 E ENNIS AVE ENNIS, TX 75119
CAYDEN ISBELL
2000 E ENNIS AVE ENNIS, TX 75119
KLINGER CATTLE CO. INC.
ASHLEY KLINGER 2035 FM 2013 FRIONA, TX 79035
GR RANCH
SCOTT MCATEE
2280 CR 454 ROCHELLE, TX 76872
Area 5 – Northern Plains
Director – Stephanie Jung
LAYNE FAULHABER 59125 290TH ST BROWNSDALE, MN 55918
Area 6 – Great Plains
Director – Jason Anderson
DOWNEY RANCH INC
ANNA CARPENTER 37929 WABAUNSEE RD WAMEGO, KS 66547
KENNEDY KELLY 1902 E 300 RD LECOMPTON, KS 66050
CALLY MILLER 1122 NW 75TH EL DORADO, KS 67042
TANNER WALDEN 22251 203RD ST TONGANOXIE, KS 66086
MARICLE RED ANGUS CARSON MARICLE 2985 ST HWY 39 ALBION, NE 68620
CHISHOLM GORMLEY 98119N. 3820RD OKEMAH, OK 74859
GAGE GORMLEY 98119N. 3820RD OKEMAH, OK 74859
COYOTE CREEK CATTLE CO. KELLY HOLDERREAD 2120 S. LINWOOD AVE CUSHING, OK 74023
Where Quality Cattle are the Rule, Not the Exception!
Kansas Red Angus Breeders
TANNER RED ANGUS
In the Flint Hills of Kansas
“Functional Cattle from the Heartland” 3627 NW 94th Rd Topeka, KS 66618 rtannerdvm@sbcglobal.net
Rick Tanner Family 785-640-2941
Bulls and heifers for sale by private treaty.
Leoti, KS • 620-874-1437 • fswedel@wbsnet.org WedelRedAngus.com • WedelBeefGenetics.com Annual Bull & Comm. Sale – 2nd Tues. of March
Pelton
Simmental • SimAngus
Red Angus Private Treaty Bulls
Dustin Pelton 620-285-5465
Lynn Pelton 620-285-9934 Burdett, KS
2346B N Road • Strong City, KS 66869 Joe Mushrush (620) 340-7461 • Daniel Mushrush (620) 340-9774
Annual Sale Third Friday in March
Tim Flaming Ryan Flaming 620-382-4894 620-382-5107
FLC
FLAMING LIVESTOCK CO.
REGISTERED RED ANGUS
465 170th • Hillsboro, KS 67063 620-367-8350 hm
HARMS PLAINVIEW RANCH
Mark and Kim Harms
2528 250th St. • Lincolnville, KS 66858 (620) 924-5544 • hprbulls@tctelco.net Red Angus - Angus - Charolais
“Your Partner in Progress” Bulls, Females and Embryos by Private Treaty
KEVIN & MARY ANN KNIEBEL
428 S. 2600 Road • White City, KS 66872 (785) 349-2821 • Fax (785) 349-2822 Email: kniebel@tctelco.net www.Kcattle.com
HOFT RED ANGUS
18 mo.& 2 yr. old Registered Bulls No feed ration, range tested, hard ‘n ready Commercial Bred Heifers in the fall
Rick Pflughoeft • Ellsworth, KS 785-472-3734 • 785-472-1033
Ramsdale Reds
“Red Angus since 1964” John & Dan Ramsdale 780 S.E. 130 Ave. • Murdock, KS 67111 (316) 542-3297 • (620) 532-6060
PLANNING YOUR NEXT SALE?
Reach Red Angus stakeholders who are already using and loving Red Angus!
It is wise to use a combination of social, digital and print media in your marketing strategy. You can now promote your genetics on the pages of the Red Angus Magazine or digitally on the website and in eNews. You can even link your catalog on the sale calendar!
Download the Red Angus Media Kit at redangus.org/ram-magazine for complete pricing, specs, deadlines and other pertinent information.
Reserve ad space at: bit.ly/RedAngusMagAdvertising or email Tracey Koester, tracey@redangus.org
RAM Reservation Issue Deadline
January Dec. 1
February Jan. 1
Genetic Advancement Jan. 16
March Feb. 1
April March 1
May/June April 1
July/August July 1
September Aug. 1
October Sept. 1
November Oct. 1
December Nov. 1
1 Final Ad Reservation/Editorial Deadline for July/Aug. Red Angus Magazine 14-18 Junior Red Angus Round-Up, Montana June 8-13 Red Angus Youth Expo, Springfield, MO
in Key Traits
Advertiser Index
3K Land & Cattle Co. 63
4B Red Angus LLC 50
5L Red Angus 21, 57
Aberdeen Angus World 60
Adams, Arnold & Alicia 50
Angelo Cattle Co. 56
Axtell Cattle Co. 58
Barenthsen-Bullinger Red Angus 58
Beckton Red Angus 1, 56
Beitia Livestock 52
Bieber Red Angus 5
BIM Red Angus 59
Bola Red Angus 53, 63
Bow Creek Farm & Cattle 59
Bowles J5 Reds 57
Brickhouse Farms 63
Brylor Ranch 60
Buffalo Creek Red Angus 17
Bull Hill Ranch 55
Bullis Creek Ranch 51, 54
C & J Red Angus Ranch 55
C-T Red Angus 11, 57
Calvo Family Red Angus 3
Campbell Red Angus 58
Cedar Hill Farm 59
Chappell Red Angus 59
Chiefline Red Angus 63
Choat Cattle Co. 51
Christensen Red Angus 57
Crockett Ranch 59
Cross Diamond Cattle Co. 51, IBC
Dahlke Red Angus 58
Daigger-Orr Red Angus 51
Darrel Holliday Ranch 52
Deichmann Livestock Brokerage 60
Diamond C North Dakota 58
Diamond H Ranch 61
Diamond P Cattle 55
DK Red Angus 58
Drees, Eric 60
Emerald Earth 50
Explosive Cattle Co. 55
Feddes Red Angus 11
Finger Lakes Cattle Co. 59
Fischer Red Angus 56
Five Oaks Farm 55
Flaming Livestock Co. 61
Flat Creek Farms 55
Lautenschlager
Leland
Livestock Digital 53
Loonan
Lowderman, Cody 60
Lowery, Matt 60
Lucht Red Angus 57
Ludvigson Stock Farms 19, 21
Lundgren Angus 21
Maple Oaks Red Angus 63
McCann Red Angus 10, 52, 56, 58
McLean Red Angus 55
McMurphy Farms 59
McPhee Red Angus 52
Mercer Farms 55
Merck Animal Health 23
Milk Creek Reds 57
Minnesota Red Angus Assn. 58
Mushrush Red Angus 21, 61
Namken Red Angus 58
Nelson Red Angus 52
Northern Lites Ranch 57
OHR Red Angus 58
Ory’s 07 Red Angus 63
Osborn Red Angus 55
Ostendorf Red Angus 56
Peacock Angus Ranch 61
Pederson’s Broken Heart Ranch 6, 58
Pelton’s Red Angus 61
Pieper Red Angus 13, 51
Plain Jan’s 61
Pleasant View Farms 31, 59
Polivka Farms Red Angus 51
Private Treaty Sales 51
Quality Genetics Red Angus 63
Quartz Valley Red Angus 52
RA Brown Ranch 21
Ramdsale Reds 61
Red Angus Convention 29
Red Angus Digital Media 38
Red Angus Society of Australia Inc. 60
Red Angus Value-Added Programs 35
Red Angus Youth Expo 44, 45
Red Choice 41
Red Cow Rally 39
Red Fork Red Angus 56
Red Hill Farms 21, 55, BC
Redland Red Angus 56
Reds Rising
Staircase Charolais & Red Angus
Cattle Co.
Charolais & Red Angus
Wind Red Angus
Whitley Red Angus
Windrush Farm
Wisconsin Beef Improvement Assn
Witt Ranch Land & Cattle Co.
Woods V Bar X Ranch
WRAZ Red Angus 60 Wrights Mill Farm Red Angus 59
Reaching over 10,000 Red Angus Buyers every
Please
10 Fall-Calving SimGenetics Bred Females Red Angus Semen Lots MAY
