Rebel Lion - Designed To Do Things Differently

Page 1

A LETTER FROM MATT JONES

FCIM FRSA CMgr CCIM

I’m Matt Jones, and at the core of Rebel Lion lies a mission born from shared challenges and aspirations. Having navigated the intricate paths of the advertising and creative industries for over two decades, I’ve encountered first-hand the hurdles of making a brand’s voice heard in an ever-competitive market. This journey has endowed me with a profound understanding of what businesses face today – the quest for distinction, authenticity, and resonance in their messaging. Rebel Lion is more than an advertising agency; it’s a sanctuary where creativity meets data analytics to forge narratives that stand out and truly connect.

Our ethos, ‘Designed to Do Things Differently,’ is a testament to our dedication to innovation, pushing boundaries, and redefining communication norms. We believe in crafting solutions that reflect your unique identity, ensuring your message isn’t just seen but, felt, and remembered.

As you look over this brochure, I want you to consider it an invitation to a partnership where your challenges become our challenges, your goals our pursuit. With a team that’s as passionate about your success as you are and a commitment to responsible, impactful advertising, we’re here to elevate your brand to unprecedented heights.

Together, let’s chart a course through the cluttered landscape of traditional advertising towards clear, impactful communication strategies that drive your brand forward. I look forward to embarking on this transformative journey with you.

4

REBEL WITH A PURPOSE

REBEL LION HAS A PURPOSE TO CHANGE THE VERY INDUSTRY IN WHICH WE OPERATE. BORN FROM YEARS OF EXPERIENCE AND A CLEAR UNDERSTANDING OF HOW TO MAKE THIS WORK BETTER FOR BRANDS OF ALL SHAPES AND SIZES.

Our strapline isn’t merely a catchy descriptor – although it is also that – but rather a clear distillation of our purpose.

We are: Designed to Do Things Differently.

We operate outside of the norms of a creative, media planning and buying agency, by taking an approach to our work that assesses the best way to do something, not just ‘the way it’s always been done’.

We combine commercial acumen with deepdive data analysis and audience research, aligned with sentiment-tested creative and execution to deliver real-world results.

We don’t follow the traditional route of asking clients “How did it go for you?”, because from being plugged into every single step of the advertising strategy journey, we already know.

5

MISSION

TO IGNITE A REBELLION.

VISION TO BE ‘THE’ AGENCY BRAVE ENOUGH TO SAY NO TO MEDIOCRE.
6

VALUES

REBELLION

At the core of our identity lies the spirit of rebellion — a refusal to accept the status quo and a relentless pursuit of innovation. We challenge conventional wisdom, daring to think differently and to question established norms. Our rebellion is not about dissent for its own sake; it’s a commitment to continuous improvement, creativity, and the courage to pursue bold ideas.

ELEVATE

We are committed to elevating every aspect of our work, from the quality of our products and services to the way we interact with our customers and each other. Elevate signifies our aspiration to rise above the ordinary, reach previously unimagined heights, and inspire those around us to do the same. It’s about setting lofty goals, surmounting them, and pushing boundaries to achieve excellence.

BRAVERY

Bravery is the lifeblood that courses through our collective veins. It empowers us to face challenges head-on, to take risks, and to embrace uncertainty. Our bravery sets us apart in a world that often rewards conformity, fuelling our determination to forge new paths and stand by our convictions. It’s the courage to be vulnerable, to learn from failure, and to keep moving forward.

EXCEL

To excel is to surpass expectations, outperform and demonstrate superiority in every endeavour. It’s a commitment to mastery and craftsmanship, an unwavering dedication to quality and performance. Excellence is not a destination but a continuous journey marked by an insatiable desire for learning and growth. It’s about being the best version of ourselves, individually and as a team.

LEAD

Leadership is the culmination of our values, the natural outcome of living by the principles of rebellion, elevation, bravery, and excellence. To lead is to show the way, to influence positively, and to make an impact. It’s about embodying the change we wish to see, setting an example for others, and creating a legacy of inspiration and innovation.

7

THREE SPECIALISMS

9

ADVERTISING WHERE PRECISION MEETS EMOTION IN ADVERTISING

10

Media consumption experts. We provide access to over 700+ audience data-sets, ensuring guaranteed results.

DATA FIRST APPROACH

We kickstart our strategy by transforming raw data into actionable insights. It’s the bedrock of everything we do.

AUDIENCE PROFILING

Leveraging Experian Mosaic UK 7, we segment your audience with laserlike precision.

WEIGHTED INDEXING SYSTEM

We align audience profiles with locations, attitudes, and lifestyles, using our proprietary weighted indexing system.

AUDIENCE RESEARCH

We dive deep into data analytics to pinpoint your target audience segments. No guesswork, just precise targeting.

MEDIA CONSUMPTION HABITS

We quantify the ROI of various media channels using a weighted index. No more throwing money into a black hole.

EMOTION MEETS DATA

We blend emotional resonance with hard data to craft a holistic campaign strategy that hits all the right notes.

SENTIMENT ANALYSIS

We gather real-time feedback on creative samples, fine-tuning our campaign for maximum emotional impact.

CRAFTING THE MEDIA PLAN

Our media plan is a masterclass in optimised budget allocation, tailored to deliver calculated ROI.

LOCATION ANALYSIS

We dissect where your audience lives, works, and plays, aligning this intel with our media strategy for pinpoint impact.

CREATIVE TREATMENT TESTING

We test creative treatments with target Experian Mosaic Groups, eliminating the guesswork and ensuring resonance.

FINAL SCHEDULE & EXECUTION

We lay out every facet of the campaign, engineered for maximum ROI. No detail is too small.

SEAMLESS CLIENT EXPERIENCE

We offer end-to-end client communication, giving you real-time access to all aspects of your campaign and meaningful metrics.

CONCLUSION

We deliver campaigns that are not just data-driven but emotionally resonant, consistently outperforming market expectations.

11

WHERE PRECISION MEETS CREATIVE IN BUSINESS

CREATIVE

Audio mastery to visual brilliance and identity creation. Our creative team excel in every arena.

ONBOARDING THE CLIENT

TAKING THE BRIEF

CREATIVE STRATEGY DEVELOPMENT

ITERATIVE DESIGN CLIENT FEEDBACK LOOP PRODUCTION OF FINAL VERSIONS

CONCEPT DEVELOPMENT

ADAPTING DESIGN FOR VARIOUS MEDIA FORMATS QUALITY ASSURANCE AND FINAL EDITS EXPORTING FORMATS FOR MEDIA CHANNELS DISTRIBUTION STRATEGY

13 13

WHERE PRECISION MEETS GROWTH IN BUSINESS

EXPERTISE GAP SOLUTIONS

GROWTH ACCELERATION EXPERT OUTSOURCED SALES

SALES INTEGRATION BID & TENDER SUPPORT

BRAND REVENUE SOLUTIONS

SALES ACCELERATION EXPERT OUTSOURCED MARKETING SERVICES

REVENUE STRATEGIES MEDIA PLANNING & BUYING TRAINING

GROWTH

REVENUE GROWTH OUTSOURCED STRATEGIC CMO EXPERTISE

SALES EXPERTISE

MARKETING EXPERTISE

MARKETING EXCELLENCE DIRECT SALES TRAINING

15
businesses seeking to scale. Our Growth Service provides strategic talent deployment to bridge bandwidth gaps. ONBOARDING
CLIENT
ORG DEVELOPMENT
SALES & CLIENT
UNIFIED BRAND ID ENGAGING MARKETING & SALES STRATEGY COMMUNITY & THOUGHT LEADERSHIP FUTURE OPPORTUNITIES & CHALLENGES OUTBOUND SALES STRATEGY: CLIENT INTRODUCTIONS PRESENTATION CREATION
WIN NEW CLIENTS ONBOARD NEW CLIENT Contacted Connected Match Making Introducing Quoting Onboarding Won – Converted to Client CONTRACT LIVE
For
THE
KO MEETING THREE-MONTH DIAGNOSTIC
& CULTURE
MANAGEMENT OPERATIONAL EFFICIENCY MARKETING & BRANDING
TENDER/BID WRITING

TIM THE MATT JONES

FOUNDER & CEO

Matt boasts an illustrious career spanning over twenty years in the Advertising & Creative Industry, coupled with 15 years as a seasoned entrepreneur.

FCIM FRSA CMgr CCIM

REBELS

His journey has seen him found, launch, acquire, and sell multiple awardwinning businesses across diverse sectors. Holding pivotal roles within the media industry, Matt has been instrumental in shaping brands in some of the most challenging industry segments. He has also held the esteemed position of CMO for one of the UK’s Fastest Growing brands.

At Rebel Lion, Matt’s vast experience translates into strategies that not only resonate but also deliver. Whether a brand is in its nascent stage or is well-established, Matt’s expertise ensures it reaches unparalleled heights. From equity-raising strategies to groundbreaking advertising campaigns, Matt’s vision is all about results that stand out.

CHAIRMAN CARR

Tim has nearly 25 years boardroom experience in a variety of ‘c-suite’ roles for over 50 companies in the UK, Europe and Australasia. Working exclusively for progressive businesses alongside entrepreneurial founders and owners, Tim has delivered exceptional growth and compelling business strategies, including over 40 M&A and large property projects, while building corporate structures and good governance. Since October 2022, Tim has been working with select businesses as a board & strategy advisor to help them grow faster and more profitably.

Involved in Rebel Lion since its inception, Tim has been a monumental force in propelling our strategic vision forward. His involvement has enriched our board’s perspective and amplified our brand’s resonance in the competitive landscape. Tim’s foresight and relentless pursuit of innovation have been a linchpin in fostering symbiotic partnerships and elevating Rebel Lion’s market position.

16

HIBBARD

CHIEF STRATEGY OFFICER

JAMIE SHANE

KEECH

PARTNERSHIPS DIRECTOR

At Rebel Lion, we believe that client relationships should transcend mere transactions. They should be rooted in trust, openness, and a shared vision for success. Shane embodies this philosophy.

As our Partnerships Director, Shane champions the creation of strong, meaningful partnerships that provide a foundation for mutual growth. With a keen commercial acumen, he has forged and nurtured relationships with some of the UK’s fastest-growing brands.

Shane’s operational prowess ensures that even the most intricate strategies are distilled into clear, actionable plans that every team member can grasp. Having worked alongside Matt for over seven years, Shane’s role is pivotal in the operational landscape of Rebel Lion. Both he and Matt are Experian accredited, specialising in media planning and buying, ensuring that our strategies are not just innovative but also effective.

Jamie’s journey in the creative realm began at the age of 14, and he’s been telling stories professionally for over 30 years.

With a rich background as an editor, senior editor, content director, creative director and now Chief Strategy Officer, Jamie brings a wealth of experience to Rebel Lion.

His expertise lies in creative and brand strategy, and he excels in crafting narratives that resonate with specific audiences. Leading the creative direction for all our clients, including Tiger Fuel, CodeBeam, Cardiff City, Bit58, Always Responsive Commercial Cleaners, Sony, KIA, Marshall Arts, and many more, Jamie ensures that every brand’s story is told with purpose at Rebel Lion.

AARON

CORRIA

DIRECTOR OF PEOPLE & CULTURE

With a rich background in education and training, Aaron Corria has been a pivotal force at Rebel Lion for over a year.

As our Business Development Director, he’s not only known for crafting transformative communication strategies but also for establishing influential collaborations. His notable partnerships include Cardiff City FC, LINKS Recruitment, and KIA.

Aaron’s passion is unmistakable, as he continually seeks to unearth potential in people, communities, and brands, aiming to create impactful communication strategies that shape future outcomes.

17

From nightclubs to politics, Cardiff to London, Artworker to Director, Nick has been working in the creative space for over 14 years. Gaining valuable experience in corporate, political, and social campaigns, spanning into every continent in world. With a strong focus on animation, videography, motion graphics, branding, Illustration, graphic, web and print design.

Having worked with 14 world leaders, the Prince of Jordan and global brands such as Disney, Sky, Pepsico and Centrica. Over this time Nick has built a strong knowledge of creative strategy, brand development, client liaison, brand messaging and visual output.

ART DIRECTOR

As Art Director at Rebel Lion, Nick brings a wealth of experience and talent that is pivotal in the creative direction output which is a key component to creating the successful outcomes that all our clients seek.

BUSINESS DEVELOPMENT DIRECTOR

Beginning her career with a background in Fine Art, Naomi has over 9 years of experience in the industry. Her expertise lies in crafting compelling brand narratives and implementing strategic initiatives to drive brand growth and recognition. With a keen eye for detail and a strategic mindset, she is dedicated to delivering impactful results and driving success for all brands with the JFi Group.

James Alloway embraced the position of Business Development Director at Rebel Lion in June 2023, bringing a wealth of experience from a 12-year career that spans the breadth of media planning, buying, creative conception, and digital marketing, supported by his academic achievements including a Master’s degree in Media. His rapid ascent, culminating in a promotion within a mere six months, highlights his central importance to our team and the energetic and enthusiastic approach he applies to his work, which proves invaluable to our operations.

NICK JAMES NAOMI JONATHAN HUTCHINSON LEARY

James has been instrumental in establishing and nurturing key relationships with major clients such as Utilita Arena, Braces Bread, BBC Now, Newport County, Newport Live, Sytner, Specsavers, and many more. His adeptness in aligning our comprehensive range of services with the unique requirements of each client has consistently led to successful and impactful campaigns. Driven by a passion for realising the untapped potential within diverse industries, James has been pivotal in initiating and developing partnerships that have raised the bar for success within the agency.

JFI GROUP MANAGER

ALLOWAY MORGAN

CREATIVE DIRECTOR

Jonathan is an exceptional art director, designer, conceptualiser, and storyteller with 25 years of experience. He has worked with an impressive array of clients across multiple sectors and channels, including giants like Suzuki, McDonald’s, Cineworld, Hasbro (My Little Pony, Nerf, Transformers), BT, Post Office, and Molson Coors (Carling, Grolsch) – to name but a few. His unparalleled expertise and creative vision will be pivotal as we embark on this exciting new chapter in Manchester.

18

CONTENT PRODUCER

Dan is more than just a Content Producer; he’s a visual storyteller. With a portfolio boasting collaborations with Mentor A Busness, Tiger Fuel, Cardiff City, Bit58, and Sony, Dan’s prowess in videography and photography is evident. His meticulous attention to composition, colour, and edit sets him apart.

An avid outdoor enthusiast, his drone captures breathtaking landscapes, making his Instagram feed a visual treat reminiscent of a National Geographic gallery.

JONES

Vikky’s journey in graphic art is like a kaleidoscope – everchanging, always surprising. With a keen eye for detail and a passion for storytelling through design, she’s mastered the art of communicating brand stories in visually stunning ways. Think of her as a creative alchemist who transforms basic concepts into gold!

VIKKY

DAVID

HYBRID CREATIVE

DANIEL

BARNARD

DIGITAL MARKETING MANAGER

DAN PARMJIT KAUR

Joining us in February 2024, Dan brings with him a wealth of experience in the digital marketing industry. Having worked in marketing on both agency side and in-house, Dan delivers effective campaigns that convert into exceptional results for clients. When he’s not being a strategic thinker with a determined focus on ROI, you’ll mostly find him playing football.

JUNIOR MOTION DESIGNER

ALFIE BISHOP

Alfie joins us with 1.5 years of industry experience and has had the opportunity to work with prominent companies such as Nextbase, Smoothskin, and Dyson. He has also collaborated with Gfuel and various online streamers and YouTubers. Alfie specialises in Cinema4D and After Effects, bringing a blend of technical skill and creative flair to his projects. When he’s not crafting show-stopping visuals, Alfie enjoys playing football and learning new songs on the piano and guitar.

JUNIOR GRAPHIC DESIGNER

PAUL SAUNDERS

FINANCE MANAGER

With an MBA and CIMA certification, and over 15 years of PQE, Paul joins us as our Finance Manager. Paul brings a unique background, having worked in cooling technology, supplying vaccine refrigerators to countries in need, including India, Pakistan, and Cuba, in partnership with UNICEF, WHO, The Bill & Melinda Gates Foundation, and others. With his extensive expertise, Paul is primed to lead our Finance Department.

Having recently graduated from Cardiff Metropolitan University, Parmjit is newest member of the Rebel Lion team, eager to make her mark in the creative industry. Her artistic flair and meticulous attention to detail ensure a fusion of creativity and strategic thinking. She aims to craft and deliver compelling visual narratives that inform, engage & inspire. She’s looking forward to contributing to the success of the brands that sit within the JFI Group

19
20 CLIENTS
21 CLIENTS

ACTIVE CLIENTS

ACHIEVED CLIENT REVENUE 12 MONTHS

CLIENT TESTIMONIALS

“Working with Rebel Lion has been a fantastic opportunity for us, their data-led planning processes have been invaluable to us in identifying and reaching new audiences. Alongside this their account management service has been excellent with consistent communication and quick reactive help when needed which is crucial working in the sports industry.”

CARDIFF CITY FOOTBALL CLUB

“Working with Rebel Lion has been an amazing experience for me. They’re the best agency I’ve worked with and have an unrivaled natural talent and exceptional rebel creativity.

They are such a high-energy team and working with them felt like an effortless extension of my own team. I would wholeheartedly recommend them to other others seeking innovative and top-tier marketing solutions.”

T1GER FUEL

96%
64
SATISFACTION RATE
45M

ALWAYS RESPONSIVE

“We’ve had the privilege of working with Rebel Lion, and our experience has been nothing short of outstanding.

Rebel Lion has played a pivotal role in our recent rebranding journey, from A&R Services to Always Responsive. We embarked on this transformation with a vision to better align our core values, and Rebel Lion helped us navigate this transition with unmatched expertise and professionalism.

They understood our objectives from the outset and crafted a strategy that perfectly encapsulated the essence of our transformation, and they have been a joy to work with –this is a big USP for the whole Rebel Lion team.”

MARSHALL ARTS

“Working with Rebel Lion has been nothing less than game-changing for Marshall Arts.

Rebel Lion bring new, exciting and unexpected ideas and they deliver on them. Not only have Rebel Lion provided us with access to more OOH media owners and activation specialists than previous media buyers, their suggestions have added to the quality of our campaigns.

In addition to media buying, their creative team have delivered beautiful content, as well as capturing incredible photographs and video of the campaigns that have allowed us to extend the reach of our campaign across digital platforms.

Not only are Rebel Lion an absolute pleasure to work with, but they have always made themselves available to answer any questions or solve any problems.”

“Having worked with Rebel Lion for a relatively short time it’s amazing how they really changed our thinking.

The team just get it. At the first instance I was really sceptical about how the relationship would grow, but it’s amazing how quickly you can invest your trust in the right partner.

As a business we trusted them to guide us through a rebrand, and a name change. Our business has been know the same for over 60 years, no easy decision, but with the support and input of Rebel Lion, it was the right one.

It’s common for business to recommend a company to another, but ask me, and I say without doubt, you should engage with Rebel Lion and your corporate eyes will be opened.”

THE CPS GROUP

“We couldn’t have asked for a better company to collaborate with to bring our 20th Anniversary Campaign to life. The Rebel Lion team exceeded our expectations in every way. Their innovative approach and unwavering passion made this milestone campaign a resounding success.

What sets Rebel Lion apart is their commitment to going above and beyond. What they delivered was nothing short of exceptional. From the initial concept to the final execution, their attention to detail and commitment to quality were evident at every step. They didn’t just understand our goals; they shared our excitement and commitment to making this campaign a success.”

BIT58

LINKS RECRUITMENT GROUP

“Working with Rebel Lion has been a game-changer for our business. Their team’s expertise and dedication to our success have surpassed our expectations. From the moment we engaged their services, we witnessed a remarkable transformation in our presence within the marketplace.

Rebel Lion has a deep understanding of our industry and market trends, allowing them to craft tailored marketing strategies that resonate with our target audience. Their creative campaigns and data-driven approach have consistently delivered exceptional results, with increased brand visibility and driving our revenue upwards. What sets Rebel Lion apart is their commitment to open communication and collaboration. They genuinely care about our business and are always available to address our concerns and provide insightful solutions. Their professionalism and transparency have fostered a trustful partnership that we value tremendously.

Thanks to Rebel Lion, we’ve not only witnessed significant growth in our digital presence but have also gained a competitive edge in our industry. Their unwavering commitment to our success and their innovative marketing strategies have made them an invaluable asset to our company.

In summary, if you’re looking for a marketing agency that can deliver results, foster collaboration, and truly care about your success, Rebel Lion is the partner you’ve been searching for. We couldn’t be happier with our decision to work with them, and we look forward to continuing this partnership for years to come.”

SERIALELITEBUSINESSMAGAZINE,ENTREPRENEUR FEBRUARY2023

NOTORIOUSIN THEADVERTISING INDUSTRY WALESONLINE,APRIL2021

LAUNCHEDFOUNDEDAND‘MESOA’ SKINAUKTOP10MALE CAREBRAND

WHO IS MATT JONES OUR FOUNDER & CEO?

CHIEF MARKETING OFFICER AT UK’S FASTEST GROWING MOTOR BRAND

OFTHEYEAR 2017 ENTREPRENEUR OF THE YEAR 2018 ADVERTISNG AGENCYOF THEYEAR 2017 FASTEST GROWING COMPANY IN WALES 2017 ENTREPRENEUR OFTHEYEAR 2016 3 YEARS IN A ROW! OFSTARTUP 2023THEYEAR FIND ME

CASTINAWEOVER ‘MATTJONES’ EXPRESS.CO.UK,APRIL2022 AN ABSOLUTE INSPIRATION

DRAGONS DEN, PETER JONES, APRIL 2021

25
DRAGONS’DEN
“ “

CHALLENGE US, BRIEF US, TASK US WE’RE ALL EARS.

YOUR PROJECT, BIG OR SMALL, IS OUR NEXT CANVAS, AND OUR TEAM, RICH IN DIVERSITY AND EXPERIENCE, IS READY TO PROVIDE YOU WITH THE EXCEPTIONAL EXPERIENCE YOU’VE BEEN SEEKING.

26

WE’RE NOT JUST A TEAM

WILLOURREBELS DELIVEREVERYONTIME,TIME.

WE’RE A CONGREGATION OF FORMER MARKETING DIRECTORS, CMOS OF RAPIDLY SCALING UK BRANDS, AND EDITORS FROM SIGNIFICANT PUBLICATIONS. WE’VE BEEN IN YOUR SEAT; WE UNDERSTAND.

IT’S EFFORTLESS TO START...

A CLICK OR A SCAN AWAY TO BOOK A CALL.

WE PROMISE A CONVERSATION FREE FROM PUSHY SALES TACTICS. IF URGENCY IS KEY, TRUST US TO ACT SWIFTLY, WITH UNMATCHED DEDICATION AND CREATIVITY.

27
029 2233 7225 WWW.REBEL-LION.AGENCY REBEL-LION-ADVERTISING WEAREREBEL_LION REBELADAGENCY REBEL@REBEL-LION.AGENCY

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.