CONTENTS TABLE OF
06 07 08 09 11 14 20 22 24 A LETTER FROM MATT JONES OUR BRAND PURPOSE OUR BRAND MISSION & VISION OUR BRAND VALUES REBEL LION CREATIVE CREATIVE PACKAGES MEET THE CREATIVE REBELS CLIENT COLLABORATIONS CLIENT TESTIMONIALS
A LETTER FROM MATT JONES
FCIM FRSA CMgr CCIM
I’m Matt Jones, and at the core of Rebel Lion lies a mission born from shared challenges and aspirations. Having navigated the intricate paths of the advertising and creative industries for over two decades, I’ve encountered first-hand the hurdles of making a brand’s voice heard in an ever-competitive market. This journey has endowed me with a profound understanding of what businesses face today – the quest for distinction, authenticity, and resonance in their messaging. Rebel Lion is more than an advertising agency; it’s a sanctuary where creativity meets data analytics to forge narratives that stand out and truly connect. Our ethos, ‘Designed to Do Things Differently,’ is a testament to our dedication to innovation, pushing boundaries, and redefining communication norms. We believe in crafting solutions that reflect your unique identity, ensuring your message isn’t just seen but, felt, and remembered.
As you look over this brochure, I want you to consider it an invitation to a partnership where your challenges become our challenges, your goals our pursuit. With a team that’s as passionate about your success as you are and a commitment to responsible, impactful advertising, we’re here to elevate your brand to unprecedented heights.
Together, let’s chart a course through the cluttered landscape of traditional advertising towards clear, impactful communication strategies that drive your brand forward. I look forward to embarking on this transformative journey with you.
MATT JONES FOUNDER & CEO
REBEL WITH A PURPOSE
REBEL LION HAS A PURPOSE TO CHANGE THE VERY INDUSTRY IN WHICH WE OPERATE. BORN FROM YEARS OF EXPERIENCE AND A CLEAR UNDERSTANDING OF HOW TO MAKE THIS WORK BETTER FOR BRANDS OF ALL SHAPES AND SIZES.
Our strapline isn’t merely a catchy descriptor – although it is also that – but rather a clear distillation of our purpose.
We are: Designed to Do Things Differently.
We operate outside of the norms of a creative, media planning and buying agency, by taking an approach to our work that assesses the best way to do something, not just ‘the way it’s always been done’.
We combine commercial acumen with deepdive data analysis and audience research, aligned with sentiment-tested creative and execution to deliver real-world results.
We don’t follow the traditional route of asking clients “How did it go for you?”, because from being plugged into every single step of the advertising strategy journey, we already know.
MISSION
TO IGNITE A REBELLION.
VISION TO BE ‘THE’ AGENCY BRAVE ENOUGH TO SAY NO TO MEDIOCRE.
VALUES
REBELLION
At the core of our identity lies the spirit of rebellion — a refusal to accept the status quo and a relentless pursuit of innovation. We challenge conventional wisdom, daring to think differently and to question established norms. Our rebellion is not about dissent for its own sake; it’s a commitment to continuous improvement, creativity, and the courage to pursue bold ideas.
ELEVATE
We are committed to elevating every aspect of our work, from the quality of our products and services to the way we interact with our customers and each other. Elevate signifies our aspiration to rise above the ordinary, reach previously unimagined heights, and inspire those around us to do the same. It’s about setting lofty goals, surmounting them, and pushing boundaries to achieve excellence.
BRAVERY
Bravery is the lifeblood that courses through our collective veins. It empowers us to face challenges head-on, to take risks, and to embrace uncertainty. Our bravery sets us apart in a world that often rewards conformity, fuelling our determination to forge new paths and stand by our convictions. It’s the courage to be vulnerable, to learn from failure, and to keep moving forward.
EXCEL
To excel is to surpass expectations, outperform and demonstrate superiority in every endeavour. It’s a commitment to mastery and craftsmanship, an unwavering dedication to quality and performance. Excellence is not a destination but a continuous journey marked by an insatiable desire for learning and growth. It’s about being the best version of ourselves, individually and as a team.
LEAD
Leadership is the culmination of our values, the natural outcome of living by the principles of rebellion, elevation, bravery, and excellence. To lead is to show the way, to influence positively, and to make an impact. It’s about embodying the change we wish to see, setting an example for others, and creating a legacy of inspiration and innovation.
WHERE PRECISION MEETS CREATIVE IN BUSINESS
CREATIVE
Audio mastery to visual brilliance and identity creation. Our creative team excel in every arena.
ONBOARDING THE CLIENT
TAKING THE BRIEF
CREATIVE STRATEGY DEVELOPMENT
ITERATIVE DESIGN CLIENT FEEDBACK LOOP PRODUCTION OF FINAL VERSIONS ADAPTING DESIGN FOR VARIOUS MEDIA FORMATS QUALITY ASSURANCE AND FINAL EDITS EXPORTING FORMATS FOR MEDIA CHANNELS DISTRIBUTION STRATEGY
CONCEPT DEVELOPMENT
TOTAL COST
PACKAGES BRANDING .
BRAND RESEARCH
LOGO CONCEPTS X3
REVISIONS X2
PRIMARY LOGO
SECONDARY LOGO
SUBMARK LOGO
TYPEFACE PAIRING
COLOUR PALETTE
BRAND STYLE GUIDE
BRAND PURPOSE WORKSHOP
BRAND ELEMENTS/GRAPHICS
INTERFACE ICONS
BUSINESS CARD
LETTERHEAD
EMAIL SIGNATURE
PRESENATION DECK TEMPLATE
TONE OF VOICE
SOCIAL MEDIA ICONS
SOCIAL MEDIA BANNERS
BRAND BIBLE
SOCIAL MEDIA GRAPHIC TEMPLATE [1X1 STATIC] X5
SOCIAL MEDIA GRAPHIC TEMPLATE [4X5 STATIC] X5
SOCIAL MEDIA STORY/REEL TEMPLATE [9X16 VIDEO] X3
PRINT AD TEMPLATES X2
LOGO ANIMATION
BRAND REVEAL VIDEO
MOTION GRAPHICS.
3D ANIMATION.
15 SECONDS
TOTAL COST - £2,325.00
VAT 20% - £465.00
SUBTOTAL - £2,790.00
60 SECONDS
TOTAL COST - £8,060.00
VAT 20% - £1,612.00
SUBTOTAL - £9,672.00
VIDEO PRODUCTION.
15 SECONDS
TOTAL COST - £1,920.00 VAT 20% - £384.00
SUBTOTAL - £2,304.00 45 SECONDS
COST - £5,600.00 VAT 20% - £1,120.00
SUBTOTAL - £6,720.00
60 SECONDS
FCIM FRSA CMgr CCIM
FOUNDER & CEO
Matt boasts an illustrious career spanning over twenty years in the Advertising & Creative Industry, coupled with 15 years as a seasoned entrepreneur.
THE CREATIVE MATT JONES HIBBARD
His journey has seen him found, launch, acquire, and sell multiple awardwinning businesses across diverse sectors. Holding pivotal roles within the media industry, Matt has been instrumental in shaping brands in some of the most challenging industry segments. He has also held the esteemed position of CMO for one of the UK’s Fastest Growing brands.
At Rebel Lion, Matt’s vast experience translates into strategies that not only resonate but also deliver. Whether a brand is in its nascent stage or is well-established, Matt’s expertise ensures it reaches unparalleled heights. From equity-raising strategies to groundbreaking advertising campaigns, Matt’s vision is all about results that stand out.
REBELS
JAMIE
CHIEF STRATEGY OFFICER
Jamie’s journey in the creative realm began at the age of 14, and he’s been telling stories professionally for over 30 years.
With a rich background as an editor, senior editor, content director, creative director and now Chief Strategy Officer, Jamie brings a wealth of experience to Rebel Lion.
His expertise lies in creative and brand strategy, and he excels in crafting narratives that resonate with specific audiences. Leading the creative direction for all our clients, including Tiger Fuel, CodeBeam, Cardiff City, Bit58, Always Responsive Commercial Cleaners, Sony, KIA, Marshall Arts, and many more, Jamie ensures that every brand’s story is told with purpose at Rebel Lion.
From nightclubs to politics, Cardiff to London, Artworker to Director, Nick has been working in the creative space for over 14 years. Gaining valuable experience in corporate, political, and social campaigns, spanning into every continent in world. With a strong focus on animation, videography, motion graphics, branding, Illustration, graphic, web and print design.
HUTCHINSON
NICK
SENIOR CONTENT PRODUCER
DAN
Dan is more than just a Content Producer; he’s a visual storyteller. With a portfolio boasting collaborations with Mentor A Busness, Tiger Fuel, Cardiff City, Bit58, and Sony, Dan’s prowess in videography and photography is evident. His meticulous attention to composition, colour, and edit sets him apart.
An avid outdoor enthusiast, his drone captures breathtaking landscapes, making his Instagram feed a visual treat reminiscent of a National Geographic gallery.
ART DIRECTOR
Having worked with 14 world leaders, the Prince of Jordan and global brands such as Disney, Sky, Pepsico and Centrica. Over this time Nick has built a strong knowledge of creative strategy, brand development, client liaison, brand messaging and visual output.
As Art Director at Rebel Lion, Nick brings a wealth of experience and talent that is pivotal in the creative direction output which is a key component to creating the successful outcomes that all our clients seek.
JONES
Vikky’s journey in graphic art is like a kaleidoscope – everchanging, always surprising. With a keen eye for detail and a passion for storytelling through design, she’s mastered the art of communicating brand stories in visually stunning ways. Think of her as a creative alchemist who transforms basic concepts into gold!
HYBRID CREATIVE
JUNIOR GRAPHIC DESIGNER
VIKKY PARMJIT KAUR
DAVID
JUNIOR MOTION DESIGNER
ALFIE BISHOP
Alfie joins us with 1.5 years of industry experience and has had the opportunity to work with prominent companies such as Nextbase, Smoothskin, and Dyson. He has also collaborated with Gfuel and various online streamers and YouTubers. Alfie specialises in Cinema4D and After Effects, bringing a blend of technical skill and creative flair to his projects. When he’s not crafting show-stopping visuals, Alfie enjoys playing football and learning new songs on the piano and guitar.
Having recently graduated from Cardiff Metropolitan University, Parmjit is one of the newest members of the Rebel Lion team, eager to make her mark in the creative industry. Her artistic flair and meticulous attention to detail ensure a fusion of creativity and strategic thinking. She aims to craft and deliver compelling visual narratives that inform, engage & inspire. She’s looking forward to contributing to the success of the brands that sit within the JFI Group
ACTIVE CLIENTS
ACHIEVED CLIENT REVENUE 12 MONTHS
CLIENT TESTIMONIALS
“Working with Rebel Lion has been a fantastic opportunity for us, their data-led planning processes have been invaluable to us in identifying and reaching new audiences. Alongside this their account management service has been excellent with consistent communication and quick reactive help when needed which is crucial working in the sports industry.”
CARDIFF CITY FOOTBALL CLUB
JAMES ASKEY, HEAD OF CRM, MARKETING & INSIGHT
“Working with Rebel Lion has been an amazing experience for me. They’re the best agency I’ve worked with and have an unrivaled natural talent and exceptional rebel creativity. They are such a high-energy team and working with them felt like an effortless extension of my own team. I would wholeheartedly recommend them to other others seeking innovative and top-tier marketing solutions.”
T1GER FUEL
NIGEL SAUNDERS, CEO & FOUNDER
ALWAYS RESPONSIVE
CHLOE STANFORD, EXECUTIVE DIRECTOR
“We’ve had the privilege of working with Rebel Lion, and our experience has been nothing short of outstanding.
Rebel Lion has played a pivotal role in our recent rebranding journey, from A&R Services to Always Responsive. We embarked on this transformation with a vision to better align our core values, and Rebel Lion helped us navigate this transition with unmatched expertise and professionalism.
They understood our objectives from the outset and crafted a strategy that perfectly encapsulated the essence of our transformation, and they have been a joy to work with –this is a big USP for the whole Rebel Lion team.”
MARSHALL ARTS
BEN MARTIN, HEAD OF MARKETING
“Working with Rebel Lion has been nothing less than game-changing for Marshall Arts.
Rebel Lion bring new, exciting and unexpected ideas and they deliver on them. Not only have Rebel Lion provided us with access to more OOH media owners and activation specialists than previous media buyers, their suggestions have added to the quality of our campaigns.
In addition to media buying, their creative team have delivered beautiful content, as well as capturing incredible photographs and video of the campaigns that have allowed us to extend the reach of our campaign across digital platforms.
Not only are Rebel Lion an absolute pleasure to work with, but they have always made themselves available to answer any questions or solve any problems.”
“Having worked with Rebel Lion for a relatively short time it’s amazing how they really changed our thinking.
The team just get it. At the first instance I was really sceptical about how the relationship would grow, but it’s amazing how quickly you can invest your trust in the right partner.
As a business we trusted them to guide us through a rebrand, and a name change. Our business has been know the same for over 60 years, no easy decision, but with the support and input of Rebel Lion, it was the right one.
It’s common for business to recommend a company to another, but ask me, and I say without doubt, you should engage with Rebel Lion and your corporate eyes will be opened.”
THE CPS GROUP
NAOMI MORGAN, FORMER GROUP MARKETING MANAGER NOW JFI GROUP MANAGER
“We couldn’t have asked for a better company to collaborate with to bring our 20th Anniversary Campaign to life. The Rebel Lion team exceeded our expectations in every way. Their innovative approach and unwavering passion made this milestone campaign a resounding success.
What sets Rebel Lion apart is their commitment to going above and beyond. What they delivered was nothing short of exceptional. From the initial concept to the final execution, their attention to detail and commitment to quality were evident at every step. They didn’t just understand our goals; they shared our excitement and commitment to making this campaign a success.”
BIT58
ANDY CARTER, CEO
LINKS RECRUITMENT GROUP
DANIEL PUTTICK, DIRECTOR
“Working with Rebel Lion has been a game-changer for our business. Their team’s expertise and dedication to our success have surpassed our expectations. From the moment we engaged their services, we witnessed a remarkable transformation in our presence within the marketplace.
Rebel Lion has a deep understanding of our industry and market trends, allowing them to craft tailored marketing strategies that resonate with our target audience. Their creative campaigns and data-driven approach have consistently delivered exceptional results, with increased brand visibility and driving our revenue upwards. What sets Rebel Lion apart is their commitment to open communication and collaboration. They genuinely care about our business and are always available to address our concerns and provide insightful solutions. Their professionalism and transparency have fostered a trustful partnership that we value tremendously.
Thanks to Rebel Lion, we’ve not only witnessed significant growth in our digital presence but have also gained a competitive edge in our industry. Their unwavering commitment to our success and their innovative marketing strategies have made them an invaluable asset to our company.
In summary, if you’re looking for a marketing agency that can deliver results, foster collaboration, and truly care about your success, Rebel Lion is the partner you’ve been searching for. We couldn’t be happier with our decision to work with them, and we look forward to continuing this partnership for years to come.”
NOTORIOUSIN THEADVERTISING INDUSTRY WALESONLINE,APRIL2021
LAUNCHEDFOUNDEDAND‘MESOA’ SKINAUKTOP10MALE CAREBRAND
WHO IS MATT JONES OUR FOUNDER & CEO?
OFTHEYEAR 2017 ENTREPRENEUR OF THE YEAR 2018 ADVERTISNG AGENCYOF THEYEAR 2017 FASTEST GROWING COMPANY IN WALES 2017 ENTREPRENEUR OFTHEYEAR 2016 3 YEARS IN A ROW! OFSTARTUP 2023THEYEAR FIND ME
CHIEF MARKETING OFFICER AT UK’S FASTEST GROWING MOTOR BRAND
SERIALELITEBUSINESSMAGAZINE,ENTREPRENEUR FEBRUARY2023 DRAGONS’DEN CASTINAWEOVER ‘MATTJONES’ EXPRESS.CO.UK,APRIL2022
AN ABSOLUTE INSPIRATION
DRAGONS DEN, PETER JONES, APRIL 2021
CHALLENGE US, BRIEF US, TASK US WE’RE ALL EARS.
YOUR PROJECT, BIG OR SMALL, IS OUR NEXT CANVAS, AND OUR TEAM, RICH IN DIVERSITY AND EXPERIENCE, IS READY TO PROVIDE YOU WITH THE EXCEPTIONAL EXPERIENCE YOU’VE BEEN SEEKING.
WE’RE NOT JUST A TEAM
WILLOURREBELS DELIVEREVERYONTIME,TIME.
IT’S EFFORTLESS TO START...
WE’RE A CONGREGATION OF FORMER MARKETING DIRECTORS, CMOS OF RAPIDLY SCALING UK BRANDS, AND EDITORS FROM SIGNIFICANT PUBLICATIONS. WE’VE BEEN IN YOUR SEAT; WE UNDERSTAND.
A CLICK OR A SCAN AWAY TO BOOK A CALL.
WE PROMISE A CONVERSATION FREE FROM PUSHY SALES TACTICS. IF URGENCY IS KEY, TRUST US TO ACT SWIFTLY, WITH UNMATCHED DEDICATION AND CREATIVITY.
