REBEL LION MEDIA SERVICES .
REBEL WITH A PURPOSE
REBEL LION HAS A PURPOSE TO CHANGE THE VERY INDUSTRY IN WHICH WE OPERATE. BORN FROM YEARS OF EXPERIENCE AND A CLEAR UNDERSTANDING OF HOW TO MAKE THIS WORK BETTER FOR BRANDS OF ALL SHAPES AND SIZES.
Our strapline isn’t merely a catchy descriptor – although it is also that – but rather a clear distillation of our purpose.
We are: Designed to Do Things Differently.
We operate outside of the norms of a creative, media planning and buying agency, by taking an approach to our work that assesses the best way to do something, not just ‘the way it’s always been done’.
We combine commercial acumen with deepdive data analysis and audience research, aligned with sentiment-tested creative and execution to deliver real-world results.
We don’t follow the traditional route of asking clients “How did it go for you?”, because from being plugged into every single step of the advertising strategy journey, we already know.
TO
IGNITE A REBELLION. MISSION VISION
TO BE ‘THE’ AGENCY BRAVE ENOUGH TO SAY NO TO MEDIOCRE.
VALUES
REBELLION
At the core of our identity lies the spirit of rebellion — a refusal to accept the status quo and a relentless pursuit of innovation. We challenge conventional wisdom, daring to think differently and to question established norms. Our rebellion is not about dissent for its own sake; it’s a commitment to continuous improvement, creativity, and the courage to pursue bold ideas.
ELEVATE
We are committed to elevating every aspect of our work, from the quality of our products and services to the way we interact with our customers and each other. Elevate signifies our aspiration to rise above the ordinary, reach previously unimagined heights, and inspire those around us to do the same. It’s about setting lofty goals, surmounting them, and pushing boundaries to achieve excellence.
BRAVERY
Bravery is the lifeblood that courses through our collective veins. It empowers us to face challenges head-on, to take risks, and to embrace uncertainty. Our bravery sets us apart in a world that often rewards conformity, fuelling our determination to forge new paths and stand by our convictions. It’s the courage to be vulnerable, to learn from failure, and to keep moving forward.
EXCEL
To excel is to surpass expectations, outperform and demonstrate superiority in every endeavour. It’s a commitment to mastery and craftsmanship, an unwavering dedication to quality and performance. Excellence is not a destination but a continuous journey marked by an insatiable desire for learning and growth. It’s about being the best version of ourselves, individually and as a team.
LEAD
Leadership is the culmination of our values, the natural outcome of living by the principles of rebellion, elevation, bravery, and excellence. To lead is to show the way, to influence positively, and to make an impact. It’s about embodying the change we wish to see, setting an example for others, and creating a legacy of inspiration and innovation.
OUR CLIENTS
OUR CLIENTS
OUR WORK.
APESTRIDE
ApeStride, a burgeoning sports apparel brand specialising in innovative gripped socks for activities including gym workouts, football, and boxing, collaborated with us to undertake a comprehensive digital transformation.
The aim was to amplify ApeStride’s online presence, enhance its brand identity, and ultimately drive sales through strategic digital marketing initiatives and creative content development.
NEWPORT LIVE .
The objective of the campaign was to increase the number of bookings for Lane & Leisure swimming sessions on the Newport Live website, using the Gladstone booking platform.
In total, lane and leisure swim achieved a higher reach (75,888) and number of link clicks (2,536) on facebook. The campaign also increased the swimming activity across Newport live.
T1GER FUEL .
T1ger Fuel are driven by a simple purpose, to help others kick the habit of vapes and cigarettes. Their founder is on a mission to give everyone the ability to become smoke-free.
Our primary goal was to establish T1ger Fuel as the preferred brand for nicotine pouches among their target audience, creating heightened brand awareness and driving conversions.
PLANTASIA .
Our goal was to create a visual passage that guides residents of Swansea from the energetic pace of city living to the tranquil surroundings of the tropical environment within Plantasia.
The promotional campaign for Plantasia is set to redefine the leisure landscape for the Swansea community. As we unveil the layers of this collaboration, we anticipate a notable influx of visitors seeking the calm of the rainforest amidst the city’s rhythm. Keep an eye on this space for updates as we continue to enrich the Swansea experience.
VIEW CASE STUDY.
FAW JD WELSH CUP.
We were tasked by the Football Association of Wales with enhancing the visibility and excitement of the JD Welsh Cup Final featuring Connah’s Quay Nomads and The New Saints, and the Bute Energy Welsh Cup finals involving Wrexham and Cardiff City.
This year we turned our attention to Newport and the dynamic landscape of South Wales. Our debut in the city took the form of a remarkable giant mural, marking the start of a series of guerrilla marketing initiatives. This 30-metre graffiti masterpiece pays tribute to the upcoming JD Welsh Cup and Bute Energy Welsh Cup finals at Rodney Parade.
WHOCULT.
In an epic collaboration, we unveiled an extraordinary two-day city centre experiential event to mark the grand opening of WHOCULT’s newest store in the Royal Arcade, Cardiff. This groundbreaking event epitomised our ethos of innovation and uniqueness, aligning perfectly with WHOCULT’s vision.
Our mission was clear: to craft an unforgettable experience that not only celebrated the opening of WHOCULT’s store but also left a lasting impression on attendees.
VIEW CASE STUDY.
WEBSITE DESIGN.
T1GER FUEL .
We have designed and launched the full ecommerce website, which has provided customers with a seamless online shopping experience, driving sales and expanding the brand’s reach. With a cohesive blend of creativity and strategy, T1ger Fuel has emerged as not only a purveyor of quality products but also a source of inspiration in its industry, poised for continued growth and success.
KLIK.
By delving deep into the essence of the Klik brand, we developed a comprehensive brand bible that encapsulates its core values and visual identity for future initiatives. Following this, we crafted a hyper-modern website, meticulously designed to showcase Klik’s SaaS offering effectively.
MEDIA EXAMPLES .
PAPER & PASTE BILLBOARDS .
DIGITAL BILLBOARDS .
BUS STREETLINERS .
Bus advertising offers unique benefits unlike any other OOH platform. Buses are on the road for 16 hours a day operating out of carefully selected depots offering unparalleled reach and frequency.
It enables brands to prominently feature in the local community, catching the eye of potential customers on a daily basis. This steady stream of local visibility supports continuous brand recognition. Persistent promotion is the key to amplifying your brand’s voice. It’s a mobile billboard, showcasing your brand to a wide audience - your community - right where they live, work and play.
RAIL DIGITAL 6” SHEET.
Rail digital sheet advertising platforms are dynamic digital displays, strategically positioned in high-traffic areas within railway stations. These platforms offer advertisers the ability to engage with a captive audience through vivid, eye-catching content that can be updated remotely and in real-time, making them highly adaptable to targeted campaigns and time-sensitive advertisements.
BUS AD SHELTERS .
The advertising capabilities of these shelters are particularly impressive. Equipped with high-speed broadband, the digital displays can adjust ads in real time based on factors like weather, time of day, or nearby events. This ensures that advertisements are always relevant and engaging, thereby increasing their effectiveness.
For brands aiming to capture attention in a bustling cityscape, bus ad shelters provide a targeted advertising solution that seamlessly integrates with commuter habits and situational contexts.
DIGITAL STREETHUBS .
Digital StreetHubs offer free utilities like phone calls across the UK and device charging, alongside a touchscreen for city services and directions. Positioned in high-traffic areas, these hubs boost local business by increasing footfall and enhancing the urban experience.
The advertising capabilities of StreetHubs are particularly compelling. Equipped with 1GB broadband, the units support dynamic, real-time ad adjustments based on weather, time, or local events. This adaptability ensures ads are highly relevant and engaging, increasing marketing effectiveness. For brands aiming to stand out in a competitive environment, StreetHubs offer a targeted advertising solution that aligns closely with consumer behaviour and situational factors.
SKY ADSMART.
TV advertising bolsters brand growth by offering extensive reach and while building trust. It leverages the compelling power of sight, sound and motion, amplifying creative ads.
Digital TV Platforms such as Sky AdSmart or Video On Demand services offer the power of TV advertising coupled with the advanced demographic targeting and reporting capabilities of digital advertising platforms.
TV Advertising combined with digital channels in a well-rounded media mix, can increase overall campaign effectiveness, driving both awareness and engagement.
DAX RADIO.
Radio/Audio advertising delivers a potent high frequency punch. Audio advertising is versatile, quickly deployed and edited to respond to changing market conditions. Listeners form a personal connection with their chosen station/platform, enhancing receptivity to advertisements making the audio an ideal platform to target specific demographics or areas, while also offering mass exposure.
Forever evolving with the advancements of technology, audio is increasingly consumed via mobile devices, computers and smart speakers in the heart of our homes. This provides advanced digital targeting capabilities previously unavailable through traditional radio advertising methods.
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