CONTENT RELATED ISSUES THAT CAUSES PENALTIES

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WHAT ARE CAUSES OF CONTENTRELATED PENALTIES? According to Moz, the causes of content-related penalties belong to three major categories: quality, duplication, and relevancy.

Quality Low-quality content – poor grammar, keyword stuffing, thin content Penalty Risk: Medium Search Visibility Risk: Medium Misleading optimisation – unrelated titles or keyword targeting Penalty Risk: High Search Visibility: High Duplication Internally duplicated content – appears on other pages of the website Penalty Risk: Low Search Visibility Risk: Medium Externally duplicated content – copied from other sites, scraped content Penalty Risk: High Search Visibility Risk: High Doorway, template and automated content – generic content replicated across numerous URLs with minor changes Penalty Risk: High Search Visibility Risk: High Relevancy Completely irrelevant content – “link baits.”

Penalty Risk: High Search Visibility Risk: High Stub pages – user-generated content only Penalty Risk: Medium Search Visibility Risk: Medium

HOW CAN YOU AVOID PENALTIES? The best way to avoid contentrelated penalties is by creating original good quality content.

When creating content, you should always put your readers first. Consumer-first mentality enables writers to create content with added value.

Quicksprout created an infographic that shows what you should and shouldn’t do to avoid future content-related search engine penalties. I simplified it in the list below.

Focus on the following elements: Relevance – sites without relevant backlinks are more likely to get penalised Anchor text – replicate a real diverse natural link profile Brand and social signals – welldesigned site, contact information, follower engagement Avoid the following things: Link farms Hidden text Ranking Manipulation Duplicate content

CONCLUSION When search engines find content with issues on quality, duplication or relevancy, they may penalise an entire site that contains it. Knowing the causes of content-related problems can help SEO writers prevent possible penalties. Always remember, prevention is better than cure.

THANK YOU!

SOURCE https://anythingseo .wordpress.com/201 8/06/01/contentrelated-issuesthat-causespenalties/