All About Fluctuating Google Rankings

WORDPRESS DECEMBER 2018

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Fluctuating Google Google Rankings Rankings

https://anythingseo.wordpress.com/2018/11/22/ all-about-fluctuating-google-rankings/

Webmasters and developers constantly monitor Google rankings. It’s a general but significant factor when it comes to SEO, and SEO services always have this considered as a top priority when working on clients’ pages. It depends on the industry, but recently Google had a series of updates that cascaded into high volatility for a lot of websites.

What are the reasons for Ranking Fluctuations?

You may be wondering why SEO rankings often dive up and down or should we say, fluctuate.

There are many reasons but here are five common indicators:

Check if the volatility is real – Clients often get alarmed with fluctuating page rankings and the issue is with the data itself. It could also be possible there are issues with the tool they are using, or perhaps the analytics code got taken off the pages. There could be some things causing this, but although some issues seem obvious, doing basic methods to resolve the issue is better off considered first. That way, it gives a clear idea whether the volatility of a website ranking is true.

Confirm if you made changes – Once you have determined that the data gathered is valid, checking if there are changes made recently is the next step to consider. You have to check if your server has downtime issues or other technical problems, or you made moved your site platform between HTTP and https, or maybe you recently added or deleted a lot of your page’s content.

Take a look at your links – Losing a highly valuable link happens a lot, and it can send your rankings spiralling down. This issue happens to many companies when they do things like moving to https and then not applying the proper redirects to the link.

Ask what your agency has been doing on your behalf – Ask your agency for details. They might be doing something else outside Google’s guidelines, or if they did manual actions, or they could be purchasing links on your behalf and posting some guest posts.

Hacked pages – Dropped rankings happen mostly whenever a site gets compromised.

Hackers can create significant changes such as user-generated content, spam, slow down a website’s response time, insert links and other tricks to cause problems.

Conclusion

Google’s algorithms are not always made to elevate the best parts of a page. So if you find your site ranking fluctuating, you need to reconsider your strategy and start thinking about better steps. After reviewing and you notice that none of the abovementioned issues applies, then it means site relevance may also be an issue and that you may have an outdated strategy. Ask your agency to give you a run through of the what they plan to do to get this fixed or otherwise; you may need to upgrade your service with them.