Improving SEO With Google Analytics

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IMPROVING SEO WITH GOOGLE ANALYTICS

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Google Analytics has been very useful regarding SEO and marketing insights. There are helpful insights from it that can help you discover opportunities to optimise the performance of your site, ranging from engagement metric insights to conversion metrics and many others.

Useful ways to improve SEO with Google Analytics There are different ways Google Analytics can help optimise your website for SEO improvement.

Here are five useful insights you can learn and apply from Google Analytics:

Custom Segments – is one of the key features of Google Analytics. It allows you to see traffic by channel, the number of visitors who completed goals, or demographic data and others. You can create Custom Segments with the use of any user data, such as time spent on a site, specific page visits, or visitors from particular locations. Using this feature can help you learn more about your page users and how they engage with it.

Monitor Mobile Traffic – Mobile traffic has grown consistently with importance. But rather than monitoring a page’s mobile traffic as a whole, it’s more important to control the engagement levels of mobile visitors. To assess visitor engagements, you can add mobile segments to view the number of mobile conversations for an individual page. You can also keep an eye on high mobile bounce rates as this can help you determine potential issues related to a single page. Or you can even compare mobile and desktop bounce rate metrics for the same page because this can provide further insight into the differences between the two.

Focus on Site Search – Having a search bar on your page helps create an enormous opportunity to learn about what visitors look for when they visit your site. Not only does it help you gain insight into what they are searching for, but also how many people are seeking. Even the actual term that users key into the search bar is helpful to create content ideas.

Bounce Rate Can Give Some Good Pointers – A bounce rate is the percentage of people who view your page and leaves after seeing a single page. Bounce rates often occur as a basis of poor user experience, but it bounce rates can also mean that users haven’t found what they are looking for on your website. The aforementioned is crucial because if you rank for a proper term, but when a user gets onto your page, and the content doesn’t say anything about the search query, leaving the website becomes a “bounce”. Other culprits for high bounce rates are poor website design or UI/UX. It’s best to adjust the time frame in Google Analytics and assess your bounce rate over a quarter to determine if there’s any improvement or not.

Locate Top Pages by Conversions – Understanding your individual pages’ performance by conversions that took place on each page can help provide a right amount of insight. To do this, you can navigate to your Landing Pages via Site Content in Google Analytics and adjust the period to make comparisons between quarter-over-quarter or year-over-year. Doing this helps you determine if a specific page has a noticeable decline which can be caused by an issue isolated only to that page, or if there is a negative decrease between several pages, that would mean there are more technical issues to work through.

Conclusion These insights are just a few of the many opportunities you can tap from Google Analytics. Utilising this tool at its full potential can help unlock many possibilities that can help you drive valuable marketing ways to optimise better SEO.