2835 Silverleaf Ln Property Marketing Report

Page 1


Grey Oaks Real Estate Welcome to

JEANNE & BRENDAN LESCH

Onsite Sales Associates

203.858.4429 | 203.858.8699

JEANNE & BRENDAN LESCH

jlesch@greyoakscc.com | blesch@greyoakscc.com greyoakscc.com

Onsite Sales Associates

203.858.4429 | 203.858.8699

jlesch@greyoakscc.com | blesch@greyoakscc.com greyoakscc.com

Dear Brennan Family,

Our Marketing Advantage

As requested, I’m sharing a summary of the distinct advantages of working with Grey Oaks Real Estate, managed by William Raveis. It has been an absolute privilege to represent your parents’ home—a residence that, from the moment I first stepped inside, felt truly special. It’s more than a property; it’s a home.

Our Marketing Advantage

Telling a story that highlights your home’s unique character. Capturing the hearts, minds, and imaginations of potential buyers. Offering a multidimensional approach to print, digital, social and visual effects to make your property stand out.

When we listed the property on October 22, 2024, the real estate landscape shifted unexpectedly. Despite the market slowdown, we’ve generated meaningful interest: 25 in-person showings and 3 FaceTime tours. Notably, three prospective buyers visited multiple times with their builders. One ultimately purchased in Mediterra, another decided to remain downtown, and a third, an investor, couldn’t make the financials align.

Telling a story that highlights your home’s unique character. Capturing the hearts, imaginations of potential buyers. Offering a multidimensional approach to print, digital, visual effects to make your property stand out.

2835 SILVERLEAF LANE | MARKETING REPORT

MARKETING EXCLUSIVE TO GREY OAKS REAL ESTATE

That said, we currently have a serious investor who remains highly interested. He is awaiting the close of his spec home, and I’ve been told that your family’s home is at the very top of his list once those funds are freed up.

2835 SILVERLEAF LANE | MARKETING REPORT

Property on the official community real estate website - RealEstaste.GreyOaksCC.com

Email property announcement to entire Grey Oaks community

MARKETING EXCLUSIVE TO GREY OAKS REAL ESTATE

Featured in weekly Grey Oaks community newsletter

Property on the official community real estate website - RealEstaste.GreyOaksCC.com

Email property announcement to entire Grey Oaks community

ADDITIONAL MARKETING

Featured in weekly Grey Oaks community newsletter

Professional & Twilight Photography

Floorplan

What truly sets Grey Oaks Real Estate apart is our team-driven approach. Brendan and I, alongside our colleagues at William Raveis, collaborate closely to get homes sold, especially in a complex market like this. Being the exclusive on-site brokerage for Grey Oaks Country Club gives us unique access and immediate responsiveness to both member and non-local buyer inquiries. We consistently engage with prospects through weekly newsletters, direct outreach, and ongoing conversations with buyers and agents across the country.

Digital Exposure

ADDITIONAL MARKETING

Professional & Twilight Photography

Floorplan

Featured property on NaplesNews.com Real Estate page Raveis.com

We take immense pride in offering a high-touch, transparent, and responsive experience. From quick follow-ups to going the extra mile, our commitment has always been to provide exceptional service and results for our clients.

Digital Exposure

Website Syndication: Local, National + Global

Social Media Marketing

Featured property on NaplesNews.com Real Estate page Raveis.com

Instagram & Facebook promotion to over 4,500 followers

Print Property Brochures

Website Syndication: Local, National + Global

Social Media Marketing

Should you wish, I’d be happy to explore staging options, though I remain mindful of any associated costs. I would be truly honored if you chose to extend our partnership. Please don’t hesitate to reach out with any questions or if you’d like to talk further. I’m confident that this coming season will bring fresh opportunities, and together, we’ll get the home sold.

Instagram & Facebook promotion to over 4,500 followers

Featured Property in Window Displays at 5th Avenue South office - exceptional foot traffic

Print Advertising in William Raveis Naples Daily News Property Ads

Warm regards,

Print Property Brochures

Email Property Announcement

Featured Property in Window Displays at 5th Avenue South office - exceptional foot

To raveis agent footprint of over 4,500 agents

Print Advertising in William Raveis Naples Daily News Property Ads

Email Property Announcement

To cultivated customer database and local brokerage community

To raveis agent footprint of over 4,500 agents

To cultivated customer database and local brokerage community

JEANNE & BRENDAN LESCH

Onsite Sales Associates

203.858.4429 | 203.858.8699

jlesch@greyoakscc.com | blesch@greyoakscc.com greyoakscc.com

JEANNE & BRENDAN LESCH

Onsite Sales Associates

203.858.4429 | 203.858.8699

jlesch@greyoakscc.com | blesch@greyoakscc.com greyoakscc.com

“Our Marketing Advantage

Our Marketing Advantage

Telling a story that highlights your home’s unique character. Capturing imaginations of potential buyers. Offering a multidimensional approach visual effects to make your property stand out.

Telling a story that highlights your home’s unique character. Capturing the hearts, minds, and imaginations of potential buyers. Offering a multidimensional approach to print, digital, social and visual effects to make your property stand out.

Grey Oaks Club has enjoyed a long-standing and valued partnership with Grey Oaks Real Estate led by the highly respected agents Jeanne and Brendan Lesch. Their professionalism, deep knowledge of the luxury real estate market, and unwavering commitment to the community have made them trusted allies of the Club. Jeanne and Brendan consistently go above and beyond, not only in delivering exceptional service but also in giving back to the Club through generous monetary incentives that directly support its growth and member experience. This partnership reflects a genuine investment in the community and a long-term vision for continued success.

- Kathy Bryant | Director of Membership | Grey Oaks

2835 SILVERLEAF LANE | MARKETING REPORT

2835 SILVERLEAF LANE | MARKETING REPORT

MARKETING EXCLUSIVE TO GREY OAKS REAL ESTATE

Exclusive to Grey Oaks Real Estate Team

MARKETING EXCLUSIVE TO GREY OAKS REAL ESTATE

• As the on-site real estate team at Grey Oaks, we provided exclusive marketing exposure, that no other brokerage can provide to your listing. Those items are listed in the attached Property Marketing Report as well as additional marketing items.

Property on the official community real estate website - RealEstaste.GreyOaksCC.com

Property on the official community real estate website - RealEstaste.GreyOaksCC.com

Email property announcement to entire Grey Oaks community

Email property announcement to entire Grey Oaks community

Featured in weekly Grey Oaks community newsletter

Featured in weekly Grey Oaks community newsletter

• As the on-site real estate team at Grey Oaks, we are located next to the Membership desk and are the first point of contact when residents or prospective members inquire about real estate in Grey Oaks, giving your listing the best possible exposure.

ADDITIONAL MARKETING

ADDITIONAL MARKETING

Professional & Twilight Photography

Floorplan

• When you list or buy with Grey Oaks Real Estate our Club earns benefits that get reinvested back into the community. Our members’ use of the Grey Oaks Real Estate team over the past 4 years has already provided support of over $1,000,000 to our Club. Something no other brokerage can offer our Club.

Digital Exposure

Professional & Twilight Photography

Floorplan

Digital Exposure

William Raveis is #1 for Over 50 Years

Featured property on NaplesNews.com Real Estate page Raveis.com

Website Syndication: Local, National + Global

Featured property on NaplesNews.com Real Estate page Raveis.com

• William Raveis was just honored as the 2025 Top Luxury Brokerage by the Inman Golden I Club, which represents the highest honor in luxury real estate, recognizing excellence in client services

Social Media Marketing

• Best Luxury Real Estate Brokerage in FL, CT, MA, SC & NY, 2025, 2024, 2023, 2022

Website Syndication: Local, National + Global

Instagram & Facebook promotion to over 4,500 followers

Social Media Marketing

• #1 Luxury Broker in the World by Luxury Portfolio International, 2018

• Top 100 Luxury Real Estate Brokers of the World by Luxury Lifestyle Awards 2024, 2023

Print Property Brochures

Featured Property in Window Displays at 5th Avenue South office - exceptional foot traffic

Instagram & Facebook promotion to over 4,500 followers

Our Powerful Northeast & Southeast Footprint

Print Property Brochures

Print Advertising in William Raveis Naples Daily News Property Ads

Email Property Announcement

• As the #1 family-owned real estate company in Florida, South Carolina and the Northeast, nobody connects luxury home buyers with the Florida luxury market and lifestyle better than William Raveis.

Featured Property in Window Displays at 5th Avenue South office - exceptional

To raveis agent footprint of over 4,500 agents

Print Advertising in William Raveis Naples Daily News Property Ads

To cultivated customer database and local brokerage community

• No other company in Naples can match our luxury footprint and experience luxury sales associates.

Email Property Announcement

To raveis agent footprint of over 4,500 agents

JEANNE & BRENDAN LESCH

Onsite Sales Associates

203.858.4429 | 203.858.8699

jlesch@greyoakscc.com | blesch@greyoakscc.com greyoakscc.com

Our Marketing Advantage

Telling a story that highlights your home’s unique character. Capturing the hearts, minds, and imaginations of potential buyers. Offering a multidimensional approach to print, digital, social and visual effects to make your property stand out.

2835 SILVERLEAF LANE | MARKETING REPORT

MARKETING EXCLUSIVE TO GREY OAKS REAL ESTATE

Property on the official community real estate website - RealEstaste.GreyOaksCC.com

Email property announcement to entire Grey Oaks community

Featured in weekly Grey Oaks community newsletter

ADDITIONAL MARKETING

Professional & Twilight Photography

Floorplan

Digital Exposure

Featured property on NaplesNews.com Real Estate page Raveis.com

Website Syndication: Local, National + Global

Social Media Marketing

Instagram & Facebook promotion to over 4,500 followers

Print Property Brochures

Featured Property in Window Displays at 5th Avenue South office - exceptional foot traffic

Print Advertising in William Raveis Naples Daily News Property Ads

Email Property Announcement

To raveis agent footprint of over 4,500 agents

To cultivated customer database and local brokerage community

RefreshRAVEIS

IMPACTFUL RENOVATI ON S & COSMETI C UPGRADES:

Ravei s Re fres h help s gar ne r a str on g retur n o n investment

•Fl oo rin g an d Countertops

• Kitc he n & Bath

• HVA C an d P lu m bi ng

•R oo fi n g & Pool

Renovate, Refresh or Revive

WITH ZE RO UPFRO NT COSTS TO YOU*

At Grey O ak s Rea l E st ate, we know that fi rs t impression s count an d that the fi rs t visit to your home by a prospective buye r can often b e make or break.

It’s why we’ve launched Raveis Refresh, a new, concierge service designed to present your home in the best possible light From fixing a few things here and there, to light renovations to staging our expert team provides a facelif t for your place. All you have to do is sit back and let us do the hard work.

PROFESSIO NA L STAG IN G & DESIGN SERVICES:

Ravei s Re fres h help s present you r h om e i n it’ s bes t li ght

• Painting

•Professional Staging & Design

• Lanai , Deck , Pavers

• Landsca pi n g & Fencing

ADD IT IONA L SERVICES:

Raveis Refresh offers personalized solutions for any need that arises

•Packaging & Moving Assistance

• Sp ecialize d Service s for the Elderly

• Furniture D on ations

• Dee p Cle aning

The Process

Submission

Your onsite real estate team will submit your property through our concierge portal. We will then request any additional information to complete the pre-approval process.

Consultation

Our expert designers will contact you & the onsite sales associate to discuss scope, budget, and timeframe for the project.

Vendor Platform +Proposal

Our on-staff designers and Naples service providers will collaborate to get the process started. You will receive a professional proposal outlining all services and costs. All service fees are payable at closing, interest-free.*

Project Begins

Your project will be assigned to a professional project coordinator. Our goal is to facilitate a seamless experience and to see that your home shows in its best light.

Grey Oaks Real Estate is a powerful partnership between Grey Oaks and William Raveis Real Estate that will enable our community to share in the significant revenue generated through the sale of homes within Grey Oaks as well as enable Grey Oaks to offer you incentives and marketing tools to make your property more attractive to buyers.

Grey Oaks Real Estate is the only real estate partner affiliated with Grey Oaks, specializing in marketing and selling the properties and lifestyles you can find only at Grey Oaks.

When you list your property with our Grey Oaks sales team you get the #1 Real Estate Company in the U.S.* working by your side and our Club earns benefits that get reinvested helping to keep Grey Oaks the preeminent Club in Naples. Our members’ use of the Grey Oaks Real Estate Team over the past four years has already provided support of over $1M to our Club.

When it’s your turn to list or buy, please call to learn more about working with the Grey Oaks Real Estate Team.

GREY OAKS REAL ESTATE TEAM
JEANNE & BRENDAN LESCH
Chris, Bill, and Ryan Raveis

At William Raveis, we are truly grateful and proud of our culture, built on integrity and trusted relationships for 50 years. As your marketing partner, our network of over 4,500 sales associates, plus hundreds of creative professionals and technology experts, are working together to achieve success for you.

of Partnership The Power

Get maximum exposure. Only Grey Oaks Real Estate has access to feature your property on the official Grey Oaks Country Club website and Member website, giving your property the prime exposure only Grey Oaks Real Estate can provide.

We’ll also put the power and prestige of the Grey Oaks brand behind the marketing of your property. Using the official Grey Oaks logos and club imagery, we’ll ensure your property exudes everything that is the Grey Oaks resort lifestyle.

And when it comes to finding answers prospective buyers may have, you’ll have preferred access to club personnel to ensure your transaction moves ahead without unnecessary surprises.

Oaks Advantage Get the Grey

SELLER BENEFITS AVAILABLE EXCLUSIVELY THROUGH GREY OAKS REAL ESTATE*

Accelerated Membership Payback

For members who list with Grey Oaks Real Estate and sell their membership with their home; the Club will initiate an accelerated payback program. You will receive your equity reimbursement within 3 days of closing on your home as opposed to the approximately 30 days.

Member Referral Package for the Seller & Buyer

Members or residents that refer, list, or buy a home through Grey Oaks Real Estate will receive a gift certificate package from the Club.

Selling or buying your home outside the gates of Grey Oaks

Members, or Grey Oaks residents, that choose to list, or buy, a home outside the gates of the Grey Oaks Community, and use a William Raveis sales associate, will receive 10% of the list or buy side of the commission as a credit at closing. Seller must register with Grey Oaks Real Estate.

Grey Oaks Real Estate will provide the following benefits:

• Support when requested during the listing process in home repair services, cleaning services, home watch services and more through Raveis Refresh

• Home preparation consultation

• Complimentary Homeshield Home Warranty with purchase

• William Raveis services, including Mortgage, Insurance and Title

William Raveis is named Top Brokerage by Inman,¹ the voice for REALTORS® across the country. We excel at pushing old ways aside, reinventing technology in partnership with Microsoft, and providing the most comprehensive services in the real estate industry to benefit all sales associates and customers.

We are proud of our 99% customer satisfaction ratings year over year.²

Local Experts

The William Raveis luxury network is unique. Every day, we connect buyers and sellers from Florida, South Carolina and the Northeast, and back. Our extraordinary team ensures a seamless luxury experience. Whether you’re moving to a place next door, or to a new country, partner with the local experts.

140+ OFFICES | 4,500+ AGENTS | 9 STATES

CONNECTICUT | FLORIDA | MAINE

MASSACHUSETTS | NEW HAMPSHIRE | NEW YORK

RHODE ISLAND | SOUTH CAROLINA | VERMONT

1

Winner Top Brokerage, The #1 Real Estate Company in the U.S.1

Winner Best Luxury Real Estate Brokerage in CT, FL, MA & SC2

Top 100 Real Estate Brokers and Developers of the World3

Overall Winner HGTV’s Ultimate House Hunt4

The Best of Nantucket, Best Real Estate Office5

#1 Luxury Broker by Leading Real Estate Companies of the World®6

#1 Independent Brokerage in nine-state footprint

#1 Independent Brokerage in nearly every local market

#1 Market Share in Grey Oaks, and Port Royal, Naples, FL7

#1 Market Share in Mirasol, Palm Beach, FL7

Building relationships worldwide through our international partners, top 550 brokerages and 140,000+ global sales associates in over 70 countries. Everywhere, from Naples to Nice, Palm Beach to Palermo, people recognize our luxury brand and award-winning customer service.

WINNER

#1 LUXURY BROKER IN THE WORLD IN 2018

William Raveis Relocation and Agent-to-Agent referral networks are a tremendous source of potential buyers. Our robust website, Raveis.com, has over thirteen million visits which broadens our customer base and reach.

The top states with the most residents migrating to Palm Beach County, Martin County, Collier County, Sarasota County and Manatee County are in the Northeast.3 Our network of 4,500+ sales associates collaborate to provide an unrivaled marketing network to promote your listing and attract local, out of state and international buyers.

You deserve more than a one-size-fits-all approach when it comes to selling your home. We have an entire strategic marketing team dedicated to promoting your property. William Raveis listings reach interested buyers from near and far, whether buying a first home, second home or renting.

Our extensive talent and expertise are unmatched; all driven to help sell your home quickly.

At William Raveis, our specialty is real estate promotion. Casting the widest net with a winning mix of print, digital, social, and visual effects to make your property stand out.

• Global Online Real Estate Sites

• Unrivaled Family-Owned Footprint

• Print & Publishing

• Direct Mail & Email Outreach

• Exclusive Online Advertising

• Social Media Savvy

• Raveis Automated Marketing Platform (RAMP)

• Raveis Market Watch Newsletters

Selling homes is about getting creative.

For fifty years, our listings have been published in well over 550 magazines and newspapers worldwide. Our commitment to print advertising and publishing is all about attracting the right buyer, at the right time. This is what our award-winning marketing team does best!

Building lifelong relationships is key to selling success. At William Raveis, we believe in staying connected with our customers. Sending over three million brochures, flyers, and postcards, along with millions of agent-branded emails every year. Creating a highly effective promotional campaign which gains attention from customers across our wide footprint.

Property brochures
Vista Lane

We have nearly one million newsletter subscribers! Three of our most popular newsletters are Raveis Escapes, Local Market Insights and Neighborhood News. Written by our real estate experts, Raveis Escapes is filled with fun facts about the cities, seasides, towns, and villages we service. Covering the arts, culture, shopping, sporting activities, restaurant scenes and more.

Our Local Market Insights (LMI) newsletter answers sellers’ questions with up-to-date housing trends and statistics. LMI allows you to search, filter and save data for any location within our footprint.

Neighborhood News is a monthly email that provides housing market statistics and information by zip code or location. Search active and sold properties and track trends and market changes in surrounding market areas.

Helping you make informed listing and buying decisions.

Exclusive Online Advertising

As the exclusive online advertiser of the NaplesNews.com real estate page, the PalmBeachDailyNews.com real estate page and the HeraldTribune.com lifestyle page, your property gets better exposure. When you sell your home with William Raveis your home will be featured in our exclusive online advertising.

When it comes to getting your property the most digital exposure, we leave no stone unturned.

JUST LISTED

FEATURED LISTING

Social Media Savvy

Social media captures instant attention! Sharing engaging content, stories, and timely real estate information with customers. Creating video messaging from our Raveis Studio One to announce new listings, promote our communities and relay local marketplace dynamics. Posting milestones for the world to see our successes.

#WilliamRaveis

Full-motion videography
Professional staging
Twilight photography

Visual Impact Impressive

Telling a story that highlights your home’s unique character. Capturing the hearts, minds, and imaginations of potential buyers. That’s what our visual experience does. Enhanced photography options for qualified properties to highlight your home’s appeal:

• Professional Photography

• Drone or Aerial Photography

• Twilight or Virtual Twilight Photography

• Floor Plans

• Full Motion Videography

• Matterport 3D Walkthrough

• Professional Staging

• Virtual Staging

Additionally, we can bring in professional staging experts using Raveis Refresh to give your home a facelift and present your home in the best possible light.

We’ve never seen anything like Raveis365 mobile platform. It is a “WOW” factor.

-Microsoft Development Team

Still going William Raveis solution in-house
-Inman Group,
Local Housing Data

going strong, Raveis RAMP solution is an

winner.

Developed with the world’s most progressive tech partners, Raveis365 is our exclusive cloudbased real estate platform that has revolutionized how our sales associates do business. Raveis365 unites the complete set of home-selling tools on one mobile platform. It means our sales associates can communicate and collaborate with customers and team members from anywhere and at any time.

Our exclusive Local Housing Data app gives you instant local and state market data. A valuable forecasting tool, backed by real-time data analytics, to guide your decision-making. Allowing you to search like an agent for new properties, price changes, open houses, market trends, and so much more.

Exclusive real estate innovations to accelerate your successful home sale!

SellingStrategically

Building a strategy for selling homes takes deep real estate knowledge. William Raveis invests heavily in the latest technology, carving a path for successful selling. Our world-class tools are unmatched by any other real estate company.

• Best-in-class comparative market analysis tools with real-time updates - MoxiWorks Present

• Luxury Properties Division

• Local Market Expertise

• Personalized Marketing Plan

Being better is simply in our DNA. If there’s a better way to sell homes, you can trust us to find it.

Raveis Automated Marketing Platform (RAMP) is next-generation real estate technology. It reduces time to market, maximizes target marketing responses, and provides you with real-time listing campaign analytics and feedback from potential buyers.

With the push of a button, we can expedite our marketing reach, schedule photography, and post your home to major real estate websites as well as social media channels. We evaluate our marketing performance with every impression, click-through, and new or returning visitor.

RAMP keeps you updated every step of the way.

Making the home selling process as simple and seamless as possible is what we do best. With Raveis Complete, we cover all your Real Estate, Mortgage, Insurance and Title needs in one Raveis company.

Ask me about specialized services to help:

• Maximize selling price through home improvements with Raveis Refresh

• Unlock your home’s equity now with Raveis Purchase

• Waive mortgage contingencies with confidence with our CashBidTM program

• Get real-time intelligence on your home portfolio with RaveisIQ

• Find the right mortgage at a competitive rate with a top 100 direct lender in the nation with Raveis Mortgage*

• Find the best policy tailored to your needs with Raveis Insurance

• Close transactions seamlessly with Bryant Title

*Source: Mortgage Executive Magazine, 2022

Complete offering portfolio

Creating a sense of connectedness, belonging, and caring for our communities is part of our William Raveis family-oriented fabric. Going the extra mile to help others, whether it’s volunteering or donating to a local charity. At William Raveis, we are building communities, not just companies.

Guided by our core values of Candor, Commitment, Community, and Courtesy.

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