OUR CORE VALUES
FAMILY
Our staff and agents are not only avid outdoorsmen and women, but we are also dedicated family men and women who love to spend time on the land and build memories with our families. We understand the value of working and playing outdoors with loved ones and the bond these shared experiences can create within the family, whether moving cows or skipping stones. There’s nothing better than helping a valued client find that perfect property, and then participating in or hearing about the wonderful experiences shared by family and friends on the land. This, in our opinion, is what life is all about.
INVESTMENT VALUE
We are immersed in the marketplace every day and are the first to hear of new opportunities. We listen to the goals of our clients and utilize our knowledge and our willingness to “beat the bushes” to find the ideal investment. The agents at Fay bring a diversity of professional knowledge to our clients including timber expertise, ranch management, fish and game outfitting, financial services, and decades of land valuation.
SPORTING PURSUITS
Whether we are horseback riding, bird hunting, fly fishing, big game hunting or just being outside with friends and family, these pursuits are a shared passion at Fay. Even when we are not working, we are “on the ground,” discovering and researching the ever-evolving market of the land business. Our passion for the outdoors and knowledge of land contributes greatly to our ability to find our clients the perfect ranch, timberland, farm, or sporting property.
CONSERVATION
Each of us at Fay have a love of the land and a desire to see it remain as productive agricultural ground as well a quality fish and wildlife habitat. Through promoting the use of thoughtful land stewardship, Fay has guided owners toward a legacy of conserving wide open spaces, enhancing and creating fisheries and wildlife habitats and implementing sustainable agricultural operations. Fay is proud to say that since our company began in 1992, the landscape on which we work has been significantly enhanced by the conservation ethic and land-use practices of our clients.
STRATEGIC ALLIANCE
REPU BLIC RANCHES
In 2014, Fay Ranches and Texas-based Republic Ranches forged an alliance that has significantly expanded the reach of both powerhouse brokerages. Republic Ranches is the only land brokerage company that covers the entirety of Texas and Oklahoma, providing Fay direct access to the money centers of Texas. The cross-marketing and collaborative efforts between these two companies has dramatically increased the exposure of each of our exclusive listings to a larger and highly qualified audience.
OUR REACH | COAST TO COAST
Whether you are investing in land or divesting an existing land asset, choosing a brokerage company to work with is a critical decision. One of the most important things to consider is the “reach” of the company. Fay Ranches has developed a network of offices from coast to coast, as well as a strategic alliance with the largest land brokerage company in Texas, Republic Ranches. Fay Ranches has the most effective group of land professionals in the industry, comprised of agents who have spent decades developing relationships with a highly qualified audience of land investors. If you’re selling significant land assets worth millions of dollars, trusted relationships built over time are essential.
LET’ER FLY FISHING LODGE pine, idaho
DEMING RANCH bly, oregon
JIM CREEK RETREAT cody, wyoming
MULDOON CREEK LEGACY RANCH carey, idaho
YAKIMA VALLEY LUXURY HOME yakima, washington
MESA SPRINGS RANCH ribera, new mexico
HIGH-QUALITY PROPERTY BROCHURE & WEB PAGE
To show your property in the best light, Fay Ranches will create a professional brochure, both printed and digital, tailored to your listing. This magazine-quality brochure showcases the features of your property. Additionally, we will create a web page featuring your listing with links to the digital and printable brochure.
AVERAGE BROCHURE READ TIME : 6 minutes
READER IMPRESSIONS IN 2024 : 246 K+
950K+ NEW WEBSITE USERS IN 2024
SEO & DIGITAL PARTNERS
In addition to creating a web page specifically for your property, Fay Ranches works to optimize the web page for your listing to improve its standing in search engines, making it more visible to the public. Your listing will be fed to our third-party syndicated partners who will showcase your listing on their respective sites to augment exposure.
GOOGLE ADS
Google Ads is an advertising service that allows our listings to capture the organic qualified audience that is searching topics relating to location and property type. We currently have a google ad for each state landing page, bringing an average of 103K+ users per year.
DIGITAL & PRINT OPPORTUNITIES
DIGITAL MARKETING
is one of the most cost-effective marketing avenues, often yielding double the traffic on a listing website page. Fay Ranches has built a robust digital marketing platform. We market in sizable real estate aggregate sites like MansionGlobal.com, and digital newsletters like The Land Report, both of which have significant exposure.
PRINT MARKETING
CPC CAMPAIGNS
98K CLICKS IN 2024
18M+ IMPRESSIONS IN 2024
Cost Per Click campaigns are used to promote Fay Ranches properties. They allow us to focus on specific demographics or geographic areas, making sure we engage with a qualified audience and re-target users to our benefit.
is utilized in a multitude of forms by Fay Ranches in our efforts to continually stay informed on the constant shifts in marketing methods, allowing us to reach the right buyers. Our strong partnerships with our advertising affiliates afford our listings significant exposure in terms of both quantity and quality. We strategically place our print advertising in publications that target an audience—in terms of wealth and interests—of potential land investors and ranch owners. Along with traditional print advertising, Fay utilizes highly effective letter campaigns, airport advertising, and our own Land Investor magazine to get our listings in front of qualified land investors.
At Fay Ranches, we believe the greatest changes happen when people come together in partnership, collaboration, and generosity.
We live, work, and play in America’s rural communities and we see that there are resources and opportunities that we can provide to help conserve those strong communities. The Fay Rural Community Foundation is where individuals, families, and businesses come together to leave a legacy of giving. We strive to help rural communities create a better future for their families by connecting people with purpose through healthcare, education, and youth initiatives.
OUR MISSION To support America’s rural communities by sourcing opportunities that focus on healthcare, education, and youth initiatives.
OUR VISION At Fay Rural Community Foundation, we envision a future in which rural America continues to be strong, where families choose to live, and have access to quality education, healthcare, and growth opportunities for generations to come.
FEATURED PROJECTS
The Fay Rural Community Foundation contributed to the Lingle Fort Laramie Hunger Initiative to help eliminate lunch debt for students.
The Fay Rural Community Foundation donated to Sweet Grass County High School to provide Chromebooks to the incoming Freshman class.
The Fay Rural Community Foundation worked with local 3rd grade students to read to the animals in Torrington, Wyoming Waggin’ Tails Shelter.
The Fay Rural Community Foundation contributed new hydration stations to Fergus High School in Lewistown, MT.
