December 2023 by Quad Cities Business News

INSIDE THE DECEMBER 2023 ISSUE: Moonshot Campaigns to Bolster Startups, Communities p. 3 Findlay Auto Dealers Shelter People, Support Police Dogs p. 4, p. 16 Winter Sports Season has Begun p. 6

Julie Ammons Creates an Essence of Giving at her Kitchen p. 8 Wellness Expert Roberta Hughes Provides Self-Care Tips for the Holidays p. 10 Adam Harrington Offers Homebrew Starter Kit p. 15

Land Auction Sets Stage for Glassford Dells Regional Park R

epresentatives of the Town of Prescott Valley, the City of Prescott, and Yavapai County gathered on Tuesday, Nov. 21 at the Yavapai County Courthouse in Prescott for the long-awaited auction of nearly 2,300 acres of land on Glassford Hill between the two communities. The open space is planned for a regional park through an intergovernmental agreement with the two

municipalities and the county. Those attending the historic auction also included State Representative Selina Bliss, Senator Ken Bennett, Arizona State Land Deptartment Executive Deputy Commissioner Robyn Sahid and Arizona State Parks and Trails Director Robert Broscheid. At a reception following the auction, several dignitaries honored the work of former State Land Depart-

ment Commissioner Lisa Atkins and City of Prescott Recreation Director Joe Baynes for their dedicated support of the auction and the regional park concept. Since the late 1990s, Prescott Valley has been involved in efforts to protect Glassford Hill from private development. On Nov. 4, 1998, after a petition from the Town of Prescott Valley and City of Prescott, the

State Land Department designated a portion of the property as suitable for conservation purposes. On May 26, 2022, the Town of Prescott Valley entered into the Intergovernmental Agreement with the City of Prescott and Yavapai County for the ultimate purchase of approximately 3,500 acres of Arizona State Trust land. The parties have been working since that time to bring

Continued on page 34

Gearing Up for Outdoor Adventure REI opens in Prescott, supporting active lifestyles, environmental stewardship

Sales Manager Jess Wesling makes the Prescott REI store opening official with the cutting of the ribbon. Photo by Kay Lyons

December 2023 | Issue 12 Volume 11

By Heidi Dahms Foster, QCBN

utdoor enthusiasts in the Quad Cities have a new shopping option in the REI Co-op in Prescott. Twenty-three climbing friends founded REI in 1938 when they wanted to find quality ice axes and other gear for their outdoor adventures. Today, the REI community has 23 million lifetime members, more than 16,000 employees and 181 locations in 41 states and the District of Columbia. The member-owned business has no shareholders; instead, supporting outdoor stewardship, sustainable business and an outdoor lifestyle. The new 25,000-square-foot store is in the Frontier Village Shopping Center. It offers a wide assortment of apparel and gear for camping, cycling, running, fitness, hiking, paddling and climbing, plus a full-service bike shop staffed by certified mechanics. Customers find the store deep, well-lighted and attractive. REI

Prescott has hired 50 local employees who Store Manager Jess Wesling says are eager to serve and share their knowledge. “Besides having trails five minutes in any direction, we already had 10,000 co-op members in the Quad Cities area,” said Wesling. “I can’t tell you how many people have come in and said they were happy they no longer have to drive to Flagstaff or Phoenix to visit an REI store.” The store’s popularity was underscored when 11,000 people visited during the three-day grand opening Nov. 3-5. While people do not have to be members to shop, most will want to pay the $30 one-time, lifetime fee for the benefits it offers, said Wesling. Membership includes discounts, ability to buy and trade used outdoor gear, free U.S. shipping and collections just for members, with no annual fees. “Not being publicly traded allows us to focus Continued on page 35

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Moonshot Launches Campaign to Propel Future Missions Entrepreneurs, innovators and rural communities to benefit

oonshot, an entrepreneurial and workforce development non-profit organization, is unveiling its inaugural two-year campaign, aimed at advancing its mission to bolster startups and foster economic prosperity across rural Arizona and beyond. In 2017, Moonshot embarked on a profound rebranding journey, inspired by Flagstaff’s historic role in the Apollo moon landings. Mirroring Flagstaff’s contribution to the triumphant Apollo 11 mission, Moonshot empowers emerging businesses by providing indispensable expertise, unwavering support, and data-driven strategies. While Moonshot has witnessed impressive successes within the startup ecosystem, it grapples with formidable challenges in meeting the burgeoning demands of communities seeking its assistance, said Moonshot President and CEO Scott Hathcock.

“In rural Arizona, equitable access to programs that nurture sustainable outcomes for aspiring entrepreneurs is a pressing need.” In honor of the momentous Apollo 11 Moon Landing on July 20, 1969, Moonshot is introducing the Moonshot 2023-2025 Comprehensive Campaign, featuring an ambitious fundraising target of $1,969,000. “These contributions will play a pivotal role in broadening Moonshot’s influence and amplifying its impact on numerous initiatives,” said Hathcock. Initiatives supporting rural communities across the state include: Arizona Stitch Lab: Fostering workforce development in the sewn goods sector. Moonshot AZ Pitch Tour: Facilitating opportunities for rural and underserved startup founders to refine their business narratives and pitch for capital, connections and clients. High School Hire: Empowering high school students with essential job-seeking and interview skills. Entrepreneur Internship Certi-

President and CEO Scott Hathcock says Moonshot’s Comprehensive Campaign will provide the momentum for giant leaps in economic development for rural Arizona. Courtesy photo

fication: Providing comprehensive internship training and job placement within startups for high school and college program graduates. Moonshot’s Constellations: Cultivating a digital network of entrepreneurs and mentors to ensure long-term success. Moonshot Micro Loans: Extending financial support to rural startups, enabling them to launch and

scale their ventures. “Moonshot’s Comprehensive Campaign represents a significant stride toward leveling the entrepreneurial landscape, guaranteeing that every prospective business owner in Arizona can transform bold and radical concepts into thriving enterprises,” added Hathcock. “By contributing to this initiative, both individuals and organizations can

join a transformative movement that empowers startups and fuels economic growth.” QCBN For additional information about Moonshot and how to support the Comprehensive Campaign, please visit https://www. moonshotaz.com/campaign.html.

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Findlay Auto Dealers Deliver Gift of Hope to Families in Crisis Services Executive Director Carmen Findlay Hyundai and Frederic. Findlay Buick GMC Findlay Buick GMC General support shelter through Manager Aaron Weinzetl said the benefits of the campaign were twocar sales fold: being able to give back to the By Betsey Bruner, QCBN

combined holiday gift of more than $18,000 from Findlay Hyundai and Findlay Buick GMC is helping Prescott-area families in crisis and children in need this holiday season. “It feels good to give back,” said Findlay Hyundai General Manager Ben Hollibaugh. “We’re local people, too and committed to our community. It’s a tough time of year, especially for people in these situations.” Throughout October, the auto dealers conducted a fundraising event in which $250 was set aside from vehicles sold during the month. That added up to $18,250 delivered on giant checks to Prescott Area Shelter Services (PASS). “It never ceases to amaze me how local business and community members take care of their community members who are deeply struggling with daily living and provide the resources needed to help with a hand up,” said Prescott Area Shelter

local community and also having the support of the Findlay Automotive Group. “It’s what the Findlays have always done, and it feels great to work for a company that does that.” The auto dealers said the campaign helped promote the work that PASS does and noted that customers felt good knowing their purchase supported the non-profit organization. “The educational aspect was really cool with just the amount of people coming in the door who weren’t even aware of PASS,” said Hollibaugh. “They loved that some of the money was going toward that cause.” Frederic said the funds will be used to support emergency shelter costs and programs. Wheels to Work assists with gas cards and taxi vouchers to help individuals get to job interviews and work. Smile with Confidence is a dental health program. The Homeless Transition program assists with rental and utility deposits for homes. Donations also help children with clothing, tutoring

With two giant checks, Findlay Buick GMC General Manager Aaron Weinzetl, PASS Program Director Katee Norris, PASS Executive Director Carmen Frederic, PASS Marketing Director Julie Brown Pflueger and Findlay Hyundai General Manager Ben Hollibaugh wrap up the fundraising campaign with smiles of gratitude. Photo courtesy of Clay McCauslin

and school supplies. “The fundraiser that both dealerships worked on was amazing and generous!” she said. “The funds earned will go directly to the most vulnerable in our community and we can’t thank everyone enough!”

Founded in 2007, PASS offers a temporary, emergency 26-bed shelter for guests and has served more than 3,000 women, men and children with more than 105,000 bed nights. Weinzetl said the stores are starting to have employees pick Prescott

area non-profit organizations that they’d like to help. “Employees will be at the forefront of getting the awareness out there, spreading the word and keeping the support local in the Quad Cities area.” QCBN

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DECEMBER 2023 // Quad Cities Business News

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Winter has Arrived at Arizona Snowbowl

n the western slope of Mount Humphreys, Arizona’s highest point and most recognizable geologic feature on the San Francisco Peaks, the Arizona Snowbowl team – along with skiers and snowboarders from around the state and beyond – have embraced the start of another winter season at Snowbowl. Arizona Snowbowl opened the 2023/2024 winter season on Friday morning, Nov. 17, with celebratory cheers on the Grand Canyon Express Chairlift and the Little Spruce Conveyor, offering access to four intermediate trails and one beginner trail. “Snowmaking is in full swing around the mountain and our team is making as much snow as possible when temperatures allow,” said Marketing Coordinator Angelina Grubb. “Guests are encouraged to stay in the know regarding open terrain using our Snow Report at Snowbowl.ski.” The ski area is open daily from 9 a.m. to 4 p.m., weather permitting. Grubb says winter lift tickets are on sale, starting as low as $19 when purchased online and in advance, with limited quantities available. In addition, new skis and snowboards are available for rent daily at Hart Prairie Lodge. “Our gear includes brand-new Elan skis and an

updated fleet of demo ski and snowboard equipment,” said Grubb. Lessons are offered for all ski levels starting at age 3, including the free Snow Experience Lesson for first-time beginners, ages 13+, Ski Wee Lessons for ages 4 to 6 and Mountain Kids Lessons for ages 7 to 12. Private lessons are also available for ages 3+ and a six-week Snowburners Lesson program is designed for children ages 4 to 12. “Snowbowl is known for offering the best and biggest beginner terrain in the Southwest, making it the perfect place to learn a new winter sport or enhance current skills,” said Grubb. “Season Passes are available online at Snowbowl.ski and allow guests to enjoy straight-to-lift access, on-mountain service discounts, discounted tickets for friends and family, and more.” Snowbowl also offers all children ages 12 and younger free skiing at the ski area and 10 other mountains with the Power Kids Pass. “This allows children to enjoy unlimited skiing and riding at Snowbowl, Purgatory, Brian Head, Nordic Valley, Hesperus, Pajarito, Sipapu, Sandia Peak, Willamette Pass, Lee Canyon and Valle Nevado,” said Grubb, “plus unlimited bike uplifts at Spider Mountain Bike Park.” The Power Kids Pass is available on-

Arizona Snowbowl staff and winter sports enthusiasts welcomed the opening of winter ski season Friday, Nov. 17. Courtesy photo

line and does not require any additional purchase. For nearby lodging, Basecamp at Snowbowl provides 26 newly renovated, non-smoking cabins, suites, and hotel rooms, plus a full restaurant and bar. This winter, guests can take advantage of the Ski Free with Basecamp special and receive two lift tickets with each night booked. Season pass holders

who do not need lift tickets will receive a $15 resort credit to use at any Arizona Snowbowl outlet for each night booked during the 2023/2024 season. Some restrictions apply. Also being offered are Passholder Early Load Days. “This is an exclusive pass holder event that will allow skiers and snowboarders to enjoy early access to the mountain on the Grand Canyon

Express Chairlift several times throughout the season,” said Grubb. QCBN Information about Passholder Early Load Days can be found on the events page at Snowbowl.ski. For all mountain updates, guests are encouraged to visit the Snow Report at Snowbowl.ski and X, formerly known as Twitter: @AZSBUpdates.

DECEMBER 2023 // Quad Cities Business News

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Julia Ammons Demonstrates the Essence of Serving the Community J

By Stan Bindell, QCBN

ulia Ammons, co-owner of Essence Kitchen & Bar in Chino Valley, uses the restaurant more as a tool for community building than a business. Ammons hires students from the Chino Valley High School culinary program to work there and offers free veterans luncheons every other month. She has also made the restaurant into an all-encompassing family business experience, as many family members work there, and she says that those who are hired become extended family members. For the veterans luncheons, the veterans can bring a guest. They both receive a non-alcoholic drink, soup or salad, entree and dessert made by the students. Students ages 4 to 13 bus the tables. Ammons’ granddaughter, 2-year-old Leanna, welcomes the veterans, while their 8-year-old grandson, Skyler, also assists with their needs. Julia and her husband, Chef Jason, also enjoy having their daughter, Gabriella, son, Kyle, daughter-in-law, Summer, and nieces and nephews as team members at Essence. “We treat it as a hospitality service and culinary arts school. We have a lot of youth and for most of them it’s their first job,” she said. “We are teaching them about the industry. We want our team members to master their skills.” Ammons said for many of the young team members, this is their first job. They don’t yet understand the real-world or the restaurant industry, so they are teaching them.

Julie Ammons is flanked by Essence Kitchen and Bar team members Brannon Guest, Chef Jason Ammons, Evan Perez and Matthew Rinard. Photo by Stan Bindell

“We are nurturing,” she said. Ammons expects the employees to make mistakes. “We want to teach them how to recover after mistakes. We all fall short sometimes, but we want to teach them how to recover quickly.” Yavapai College’s horticulture program provides Essence with fresh produce and Ammons emphasizes that they use fresh food in all their meals.

During the holidays, Essence is helping to fill a teachers’ closet with supplies at BASIS Charter School in Prescott. When school starts each year, they provide students with backpacks, books and supplies for Quad Cities’ youth. Essence also provides 30 veterans with Thanksgiving baskets and works with U.S. Vets and American Legion to have an angel tree for the veterans.

// “We treat it as a hospitality service and culinary arts school. We have a lot of youth and for most of them it’s their first job,” she said. “We are teaching them about the industry. We want our team members to master their skills.” //

Guests pick a star and shop for the veterans. “We’re using the restaurant to support the community. That’s always been our mission,” Ammons said. “We train youth, not only to work, but to volunteer in the community.” Ammons is also active in the Women’s Community Network and praises the work they do. “I hope the community is kinder for those working those businesses. There are so many great small businesses in Chino Valley and Prescott.” Essence just remodeled this summer and has grown since opening during the pandemic in June 2020. Ammons said COVID worked in their favor, as it forced them to start slowly. She and her husband have been in the restaurant industry for about 40 years and saw too many restaurants that started quickly, but then slowed down. “This has been our dream for about 10 years,” she said about having a service-oriented restaurant in

the town they live in with many family members involved. She said her favorite aspect about the restaurant is the social part with both the team members and customers. “Our guests are a family that we’ve created. It feels like community, as people are constantly getting up and going to other tables because they know each other from the community,” she said. “We wanted this for so many years.” And, to Ammons, volunteerism remains key. “My mom (Mary Phares) instilled in me importance of volunteerism and helping people. She started the free clinic here 30 years ago.” Ammons counts Chef Jill Bosich and two of her elementary school teachers, Cheri Arnold and Barbara White from Miller Valley Elementary School in Prescott, as her mentors. QCBN

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Roberta Hughes believes a combination of Pilates, yoga and meditation are the pillars of wellness and that “every body can move.” Courtesy photo

Managing Stress, Staying Healthy, Boosting Energy through the Holiday Season Wellness coach Roberta Hughes offers tips for remaining calm and bright

By Bonnie Stevens, QCBN

hile earning her degree in journalism and public relations at Arizona State University, Roberta Hughes took a yoga class to fill a mandatory requirement for physical education. Each time she met up with friends afterward, they noticed a distinct serenity about her. Today, this queen of calm teaches people all over the country how to reduce the impact of stress, soothe their central nervous system, increase their energy and boost their immune system with her wellness programs that include yoga, Pilates and meditation.

EXERCISING A MANDATORY TIME OUT

Like a well-stuffed stocking hanging by the fireplace, the holiday season can fill us up with good feelings and experiences. However, Hughes acknowledges it also can bring its own set of stressors and demands with shopping, decorating, food preparation and gatherings wrapped around our already busy lives. “What I love to tell people is to be the architect of their own time and that means to take a look ahead, be intentional about planning things out and schedule time in that’s just for you,” she said. “And when you schedule that time in, refuse to cancel on yourself because we tend to cancel on ourselves more than we would cancel on anybody else in our lives.”

TAKING OUT THE GARBAGE

Along with Santa, snow and gifts comes the arrival of the flu and cold season. Hughes reminds us that our lymphatic system, part of our immune system, is not like our circulatory system, it

doesn’t move on its own. It needs our help to get rid of the toxins. “When lymph starts to pool in our bodies, that’s when we have the stagnation where illness can really grow and prosper. By moving the lymphatic system, we are cleaning things out. It’s kind of like taking out the garbage.” Yoga and Pilates create movement for the lymphatic system. Hughes also uses a dry brush as a daily body massage and does facial reflexology, which stimulates pressure points on the face and scalp to calm the brain.

SLEEPING IN HEAVENLY PEACE

Scientists have long praised the health benefits of a good night’s sleep, linking it to our moods and how well our brains perform. Better sleep, says Hughes, starts with preparation. “In our fast-paced world, our brain never has a chance to slow down and shut off. Most people get into bed and the mind is in the way. Starting a bedtime ritual could mean dimming the lights, setting some candles, diffusing scents like lavender and bergamot that help you relax, taking a hot shower, getting warm and cozy, drinking some hot tea and getting away from electronics.” Developing a routine signals the brain that it’s time to get quiet and to slow down, she says. “So then once you actually get in bed, the brain is going to be a little bit more on board so that you can get a good night’s sleep.”

EVERY BODY CAN MOVE

Hughes has been teaching people of all ages and abilities how to move their bodies for 30 years, starting as a girls’ gymnastics coach while she was in college and then as a yoga instructor for preschoolers when she was a young mom. “I want every person to feel comfortable, confident and successful in the way their body is able to move. And I also believe that every body is able Continued on page 35

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DECEMBER 2023 // Quad Cities Business News

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// BUSINESS CENTS // BY BONNIE STEVENS, QCBN

Shine in the New Year

isibility helps businesspeople build awareness, establish credibility and gain exposure to a larger audience, which can lead to promotions in organizations and more ideal clients for entrepreneurs. Visibility also connects consumers with products, services and ideas that could positively impact lives and even the world. Visibility is power and the possibility for wonderful outcomes. However, a disturbing report published in the Harvard Business Review by Priya Fielding-Singh, Devon Magliozzi and Swethaa Ballakrishnen finds that some women limit their visibility and thus their professional advancement because “they can face

backlash for violating expectations about how women should behave, and risk losing their hard-won career gains.” Yikes! Fear continues to keep many women quiet and unseen, women who could have inspired peace with their words, women who could have encouraged others with their stories, women who could have led nations and saved lives. And that’s what scares me! My resolution for the New Year is to illuminate businesswomen who are hungry for success by teaching them how to be camera ready in story, soul and style so that they can confidently step into the spotlight, increase their

// My resolution for the New Year is to illuminate businesswomen who are hungry for success by teaching them how to be camera ready in story, soul and style so that they can confidently step into the spotlight, increase their visibility, boost their impact, enhance their value and inspire others to share their gifts. //

visibility, boost their impact, enhance their value and inspire others to share their gifts. Using the acronym SHINE, here are my top five tips for how to shine in the New Year: S is for Story. Sharing your story can open hearts, change behavior, provide inspiration. Crafting your unique, compelling story is a skill that can be learned. Stories have a beginning, a middle and an end. There’s the hero, that’s you, and a villain, which could be a person, place or circumstances like the weather. There are also lessons learned along the way, leading to that moment of victory. H is for Habit. I believe that getting into the habit of showing up “camera ready” builds confidence in every encounter, every presentation, every action. Being camera ready to me means being solid in our values, knowing who we are and having the ability to articulate why we do what we do. Being camera ready squashes self-consciousness and allows us to focus on our message. I is for Investment. With the

first light of 2024 coming quickly, now is a great time to assess how we’d like to orchestrate the New Year that sets us up for our best lives! Why not take a moment to identify what skills you’d like to sharpen or acquire for that trajectory? Then create a plan for how to get those. Is it a coach, a class, a workshop, a degree that you need? Enroll now, pay the fee before the end of the year and enjoy the educational tax credit on this year’s returns. N is for Newsworthy. People who are irresistibly newsworthy are known as the experts in their field. The key word here is “known.” Anyone who avoids the spotlight risks the chance of not being known and not connecting with the people who need them, their product, service or idea. Public relations experts are brainstorming maniacs who can help you see your news-worthiness. E is for Enthusiasm. Think about a puppy or any creature that shows up with a huge smile, an obnoxiously positive

attitude and an eagerness to participate. They are difficult to turn down, whether you’re playing bocce ball or engaging in a fundraising campaign. We want to hang out with those people (and puppies), have them on our team and laugh with them at holiday parties and so does everybody else. They get noticed because they shine. QCBN For more about how to shine, I’m hosting a unique four-day immersive workshop among the Red Rocks of Sedona for women, Feb. 6-10, with top-level public speakers, broadcasters, storytellers, image experts, public relations professionals and business coaches as guides. Sessions include creative writing, on-camera practice, public speaking and style consultations. Check out Shine! at www.StorySoulStyle. com or email me at bonnie.stevens@gmail. com to find out if Shine! is right for you. Bonnie Stevens is a public relations consultant. She can be reached at bonnie.stevens@gmail.com.

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Expressing the Qualities of Your Heart through Your Business Spiritual business teacher Mark Silver offers new book, ‘Heart Centered Business’ By Bonnie Stevens, QCBN

eart of Business founder and spiritual business teacher Mark Silver believes that every act of business can be an act of love, from developing an idea, to marketing, to selling, expanding and caring for clients as well as the business owner. He says a business is a living thing with a heart, defined by whom it helps and what problems or challenges it helps those people with. Like the 13th century poet Rumi, Silver is a student of Sufiism. In his new book, “Heart Centered Business: Healing from toxic business culture so your small business can thrive,” Silver speaks to those who want an approach to business that can be nourishing as well as successful and powerful. “Over the last few centuries, business has really done a number on hu-

Mark Silver has worked with heart-centered entrepreneurs for more than 20 years to help them realize that every act of business can be an act of love. One of the pioneers in integrating spirituality with the nitty-gritty of small business, Silver founded Heart of Business. His weekly writings and teachings are followed by thousands of people around the world.Courtesy photo

manity. The effects of global business have bought devastation and injustice to the world. I think that so many of us are familiar with really painful outcomes, business done horribly, where profit is put ahead of taking care of

people, taking care of communities, taking care of each other,” he said. “Yet, we yearn for beauty and real vibrancy in the world around us and healthy heart-centered business must be part of the healing.”

Silver takes a heart-centered look at business practices such as marketing, which some consider to be manipulative, with the goal of convincing people to buy things they don’t need. Instead, Silver says the

true purpose of marketing is safety. “Safety arises out of being seen.” He suggests crafting “One Compelling Sentence,” in non-marketing language.

Continued on page 35

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CEO Anthony Torres ceremoniously cuts the ribbon to introduce the new mobile clinic as other Dignity Health officials look on. Photo by Stan Bindell

Mobile Clinic Ready to Roll By Stan Bindell, QCBN

Quad Cities area, including public, private and charter schools. “We’re bringing the future to now as this ignity Health Yavapai Regional Medical allows us to do more in the outlying areas,” Center (YRMC) held a ribbon-cutting ceremony on Nov. 17 for its new mobile said Dignity Health CEO Anthony Torres. clinic to serve its Partners for Healthy Students “This is for underserved kids, and it helps keep kids in school. It has a larger waiting space and (PHS) program. The 38-foot, state-of-the-art heating and cooling is improved. This is for mobile clinic boasts a redesigned floor plan with comfort, safety and efficiency as top prior- vulnerable students, and we want to thank our generous donors.” ities. Improved Wi-Fi, an updated refrigeraAmy Negovan, Dignity Health director of tor and freezer for vaccines, and heavy-duty Partners for Healthy Students, said the mobile tires for rural travel are just a few of the new clinic has served about 20,000 kids over the last features. YRMC officials say the ability to hit the road 25 years. She praised the staff that has made this work possible. with children’s healthcare services continues She said the mobile clinic serves mostly unto allow the medical team to offer no-cost derinsured or uninsured students at schools. health care at schools in rural areas such as The mobile clinic replaces a 13-year-old Mayer, Kirkland and Paulden. The program mobile clinic van that is being donated to the also has two on-site, school-based health clinics. Combined, the school-based clinics and Lions Club, which will use it for eye clinics, mobile clinic serve more than 50 schools in the also intended mostly for kids. QCBN

Yavapai College Foundation Announces New Signature Event: Night of Class

embers of the community are invited to attend a premiere signature event established by the Yavapai College Foundation: “Night of Class,” at 5:30 p.m., Saturday, Feb. 10. The evening will feature a catered dinner, cocktails, a silent auction, art displays and performances by Yavapai College students, opportunities to meet student athletes, and more. The formal attire, academically-themed event will hold some surprises and will take place at the Espire Sports Complex in Prescott (3400 Gateway Blvd.) and will showcase the very best of Yavapai College. “Night of Class will feature programs including Performing Arts, the Yavapai College Art Gallery, Athletics, Health Sciences, and so much more,” said Yavapai College Foundation Executive Director Mary Talosi. “This elegant fundraising event will offer cocktails, dinner, entertainment, a silent auction, and showcases a unique academic experience. You may (or may not) see guests bowling in their ball gowns! Fundraising proceeds will benefit student scholarships and program needs of Yavapai College.” Tickets are $125 per person, available online at www.yc.edu/nightofclass, and reservations must be made by Jan. 24. Those interested in sponsorship opportunities may contact Yavapai College Foundation Donor Relations and Annual Giving Specialist Laura Warne at 928-717-7619. Yavapai College operates six campuses and centers throughout Yavapai County and offers over 100 degrees and certificates, a baccalaureate degree, student and community services, and cultural events and activities. QCBN

To learn more about YC, visit www.yc.edu.

DECEMBER 2023 // Quad Cities Business News

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// COMMUNITY PROFILE // BY V. RONNIE TIERNEY

Homebrewers Across the Four Corners Region Rely on Adam Harrington

f you’ve ever had the gut feeling that fermented food is good for you, you’re right. Recent studies have shown that kimchi, tepache, cider and sourdough are healthy for the tummy and, surprisingly, even a beer a day can be beneficial. What’s really cool is these are all do-it-yourself (DIY) nutriments, and High Altitude Homebrew Supply Owner Adam Harrington can guide you in the right direction to all the ingredients to make them. “Tepache is a South American drink made from fermented pineapples,” said Harrington. “There’s been a lot of focus on using these outside sources to re-introduce natural ferment, which helps you break food down in your gut. It’s like magic.” Although alcohol was always taboo for Harrington, he says he discovered a society outside of intoxication. “I found that having a beer is a nice way to loosen up and have conversations with people you wouldn’t normally approach. I also

discovered that there are flavors out there outside of American lager, like Guinness from Dublin, Ireland. The hard water there works with the dark malt to make a perfect stout. They created a style that wasn’t replicable anywhere else at the time.” Harrington says there are some fringe benefits to drinking beer at night. “Hops have a sedative effect and can help you sleep well. And, up to one or two beers a day can help you avoid kidney stones. Some studies have shown that beer contains more protein and B vitamins than wine, and the barley and hops used in the production of beer contain flavonoids,” he said. “But still, it’s alcohol, so caution is advised.” Harrington, a Tucson native, set out on a journey outside of his Northern Arizona University (NAU) degree in parks and recreation and decided to travel down a different road chasing after his interest in making beer. Continued on page 33

Adam Harrington says there are benefits to drinking beer at night. “Hops have a sedative effect and can help you sleep well.” Photo by V. Ronnie Tierney

THINKING ABOUT CHARITABLE GIVING?

Polara Health is a Qualified Charitable Organization, and your donation can be tax-deductible. Making charitable donations or practicing regular charitable giving is undoubtedly a good habit, and you can make a difference in your community. Your gift makes an impact locally as we continue to offer services, programs, support groups, and crisis intervention to everyone in our community. CHILDREN & FAMILY SERVICES • Individual, Family & Group Therapy • Birth to Five Center of Excellence • Cognitive Function Development Therapy • Case Management • Psychiatry • Parenting Education • Autism Services & Support

Polara Health Crisis Stabilization Unit | 8655 E Eastridge Drive Prescott Valley AZ 86314 www.polarahealth.com (928) 445-5211 Polara Health is a 501c3 and a Qualifying Charitable Organization Financial Assistance Available

Quad Cities Business News // DECEMBER 2023

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Comfort and

Joy

Manager Kim Bowen invites event coordinators to explore My Place. Photo by Stan Bindell

My Place Offers Gathering Space

By Stan Bindell, QCBN

y Place on 89 offers event rental space in a cozy, wood cabin-style building that fits up to 50 people. The events space is used for birthday parties, celebrations of life, staff meetings, holiday parties and other celebrations. Groups can have food brought in, but there is no cooking on site. Groups can bring disc jockeys or bands in, as well.

Kim Bowen, who manages My Place on 89 along with Bowen Chiropractic, said the chiropractic center also uses My Place for staff meetings, but it just made sense to rent it out for events. “It’s an enjoyable, homey building and I get a lot of calls about it,” she said, as she sat by the fireplace. “My favorite part is people enjoying getting together. It’s set for use when people need it,” she said. “It’s a welcoming environment.” QCBN

Findlay Subaru Unleashes Thousands for Prescott Police Dogs

928-771-6900 3230 Willow Creek Rd. Prescott, AZ, 86305

FindlaySubaruPrescott.com

By Bonnie Stevens, QCBN

indlay Subaru and the Prescott Police Department are celebrating a tail-wagging victory following a high-energy campaign to fetch funding for the Police K-9 Unit, also known as Eden, Benny and Cooper. The Prescott auto dealer jumped into October with the aim of retrieving $100 for the dogs’ training and care from every car sale during the month. Findlay Subaru General Manager Jason Jenkins says the dogged effort to support the four-legged officers brought in $9,200, which will take a big bite out of the K-9 Unit costs. Eden is a Goldendoodle comfort dog known for her work in sitting with children who are asked to testify in court cases. Cooper and Benny are drug-sniffing Labradors tasked with helping to keep illegal drug activity off the streets. “We love being a part of the local community and what better program to support than our local law enforcement K-9 Unit?” said Jenkins. “At Findlay Subaru Prescott, we love dogs, and we truly appreciate our local law enforcement and all they do to protect us and our community. When we met Eden and heard the story about what she does for children in our court system, we absolutely fell in love with her. And, we already had a great relationship with Benny and Cooper, as they come to train using our wholesale vehicles from time to time.” Jenkins says the police department uses Findlay

Subaru’s wholesale vehicles to bait and train the drug-sniffing dogs. He adds that they are always welcomed back with open arms and treats. “We can’t begin to thank Jason and his team at Findlay Subaru for their generosity,” said Eden’s handler, Amy Fillingim, senior victim advocate in the Prescott Police Department’s Victim Services Unit. “Eden, Benny and Cooper are all funded exclusively by community donations and this money will ensure that they continue to have each of their needs met be way of treats, training, toys and veterinary expenses.” In addition, the Findlay Subaru team wears t-shirts promoting the K-9 Unit every Friday to show support. “Our customers also buy the t-shirts to help support the program. They love the three K-9 officers, too!” said Jenkins. “We look forward to future events and the continued sponsorship of these great programs.” Marking the end of the successful campaign with Eden, Benny, and Cooper and a giant check were Sgt. Jack Shapiro, Jenkins, Fillingim, Deputy Police Chief Jon Brambila, Officer Luke Million, Officer Kyle Alltop and Lt. Gary Novak, along with the team at Findlay Subaru. QCBN

DECEMBER 2023 // Quad Cities Business News

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// MAYOR’S ADDRESS // BY PHIL GOODE

December is a Special Time in Prescott

ecember in Prescott is a special time as we fully embrace our designation as Arizona’s Christmas City. Traditional annual events nearly every weekend of the month are connected by the magical lights on the Courthouse Plaza on display every night. Whether you enjoy the reverie of festive traditional events or just a quiet stroll through a display of thousands of brilliantly colored lights, Prescott has something for everyone this month. The 41st Annual Christmas Parade opens the events at 1 p.m., Saturday, Dec. 2. The pageantry of the Christmas season is on full display throughout the downtown area, with Santa himself closing out the parade. Immediately following the parade, Santa will visit with children on the Courthouse Plaza. Later that day, you can take in the 69th Annual Courthouse Lighting on the steps of the Yavapai County Courthouse. Beginning at 6 p.m., this beloved event is truly at the heart of Arizona’s Christmas City, bringing the entire community together. On Friday, Dec. 8, Prescott comes alive with music for the Acker Musical Showcase. This event features

musicians, choirs and musical groups performing for free at local shops and businesses around the downtown area. Donation canisters at each location combine to raise thousands of dollars for youth music education in Prescott. One of our newest traditions features the Prescott Christmas Village and Kristkindlmarket, Dec. 15 through 17, on Goodwin Street across from the Courthouse Plaza. Modeled after European holiday markets, visitors will enjoy horsedrawn carriage rides, kids’ activities, traditional German food and drink, and dozens of local vendors selling thoughtfully curated gifts of all kinds. Finally, on Dec. 31, we will give 2023 “the boot” with the 13th annual Whiskey Row Boot Drop. Enjoy live music, a Ferris wheel and lots of family fun activities. The six-foot boot will drop from the top of the Palace/Jersey Lilly at 10 p.m. and 12 Midnight to ring in the New Year on East Coast time and Arizona time. All of these events and more can be found at ArzionaChristmasCity.com. Another new element

worth noting is the Enchroma Colorblind Accessibility program. Prescott is a color-blind friendly destination. Colorblind residents and visitors alike can borrow special glasses to help them seen the full spectrum of beautiful holiday colors on our Courthouse Plaza. The glasses are free to borrow at the Prescott Public Library, the Prescott Chamber Visitor Center, Western Heritage Museum and several other locations around the city. For more information go to ExperiencePrescott.com. As you can tell, Prescott proudly reflects the designation of Arizona’s Christmas City. Come out and celebrate the season with us! Merry Christmas and Happy New Year. And Happy Hannukah to our Jewish friends and neighbors. QCBN Phil Goode is the mayor of Prescott.

This photo is what a colorblind person would see. The photo above is what they would see using the EnChroma glasses. Courtesy photo

Presents

A Season of Cheer!

Arizona’s

in Downtown Prescott

Prescott’s Holiday Light Parade & Bonfire Festival

Christmas Parade & Courthouse Lighting with Fireworks

Saturday, Nov 25

Saturday, Dec 2

Parade 6pm Bonfire 7pm Bonfire at Mile High Middle School

Parade 1pm-3pm Meet Santa on the Plaza 3pm to 5pm Lighting 6pm

Additional Sponsors

Acker Night 35th Annual Live Music Extravaganza Friday, Dec 8 5:30pm - 8:30pm All tips provide funds for local youth music programs!

Learn more about these and other holiday events at ArizonaChristmasCity.com or call 1-800-266-7534

City

P R E S C O T T, A Z

Prescott’s 2nd Annual Christmas Village & ChristkindlMarket Friday-Sunday Dec 15, 16 & 17

13th Annual New Year’s Eve Whiskey Row Boot Drop with Fireworks

Friday 4pm-8pm Saturday 11am-8pm Sunday 11am-3pm

7:30pm-12:30am 2 drops 10pm & midnight

Media Sponsors

Sunday, Dec 31

Quad Cities Business News // DECEMBER 2023

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Purina is Striving to Keep People and Pets Together through Crisis The pet food giant is working with domestic violence shelters for pet-friendly space

f leaving an abusive situation means leaving a beloved pet behind, many people won’t do it. In fact, according to a study (by Carlisle-Frank, Frank and Nielsen), 48% of domestic abuse survivors delay leaving because they can’t take their pets with them. However, Purina is striving to change that. Through its Purple Leash Project, in partnership with the non-profit organization RedRover, Purina is helping domestic abuse shelters become pet-friendly. “About a decade ago, a Purina associate read about the difficult decision many abuse survivors with pets are forced to make,” said Purina Flagstaff Factory Manager Ramon Martinez. “A pet could be the only source of unconditional love and support an abuse survivor has. And it doesn’t seem fair that pets aren’t considered in a crisis situation.” Purina’s Purple Leash Project was created out of the company’s mission to bring and keep pets and people together. RedRover reports that only 17% of domestic violence shelters accept pets. “We want to

work with shelters in Northern Arizona to help them be able to accommodate pets,” he said. Arizona consistently ranks among the top states with the highest homicide rates of women murdered by men, according to the Arizona Coalition to End Sexual and Domestic Violence. The organization reports that between 2009 and 2022, there were 1,459 domestic violence related deaths in the state, Locally, in 2019, the Flagstaff Police Department reported 1,809 domestic violence calls. “While it’s a sad reality, it’s likely that you know someone who has experienced domestic violence or will in your lifetime,” said Martinez. “To address these sobering statistics and create change, it is vital that we increase the number of pet-friendly domestic violence shelters.” RedRover has jumped in to help. The non-profit exists to help animals in crisis and protect and strengthen the bond between people and animals through emergency sheltering, disaster relief services, financial assistance and education. Through Purina’s Purple Leash Project, in

partnership with RedRover, the Purina team donates time, money and supplies to help Flagstaff area residents fleeing domestic violence with their pets. Nationally, Purina has provided 46 grants totaling more than $1.2 million to help domestic violence shelters become pet friendly since launching the Purple Leash Project in 2019. Now, every state has at least one shelter that can support pets. “We acknowledge that each crisis is different and unique, however, scientific research shows that pet ownership encourages structure and routine. Simple acts like taking a pet for a walk and feeding it assist in the recovery of a crisis. We encourage abuse survivors to do those things to help with their mental wellbeing, to have a purpose and someone to care for.” Martinez and his wife, Shelly, were born and raised in Flagstaff and attended local public schools together. He worked at the Flagstaff Purina factory for 17 years in various positions. The couple moved with their three children to St. Louis, where he worked out of Purina’s corporate office, serving as the director of quality assurance and supporting

Flagstaff Purina wants to make sure victims of domestic violence can take their pets with them when leaving an unsafe environment. Courtesy photo

18 factories in North America. The couple returned to Flagstaff this summer when Ramon became the local factory manager. “I believe everyone is needed to continue to make an impact supporting domestic violence survivors,” he said. QCBN

To make a donation or to find out more, visit PurpleLeashProject.com.

DECEMBER 2023 // Quad Cities Business News

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Top Ten Houseplants that Grow Best in Bathrooms

By Ken Lain

lants are a go-to decorating tool. Whether it’s an erupting Schefflera that offsets a boxy sofa or an English Ivy that softens the doldrums of a desk, they bring much-needed life into your home’s décor. You can extend that soul-soothing effect of houseplant foliage to the bathroom. Bathrooms are particularly hospitable to houseplants. The added humidity makes it the most greenhouse-like space in your home. Tropical plants known as epiphytes – orchids, ferns and air plants – are well-suited to thrive in a loo. In the forest, these plants grow hanging in tree canopies. They gather nutrients and drink water droplets directly from the air. Shampoo and soap suds strip a plant’s protective wax coating, so it is best to leave plants out of the shower directly. Philodendrons and Peace Lilies grow in the shade of other plants. These houseplants thrive in low natural light, the conditions that tiny bathroom windows and frosted privacy glass provide. Design idea: layer these privy practical plants in the same bathroom: a Fiddle Leaf Fig on the floor with a Schefflera on the bath shelf and a Golden Pothos on a plant stand. These three

plants add designer magic to any space, especially spacious bathrooms. Whether you are looking to liven up a small powder room or refresh the shared family bathroom with some greenery, a handful of plants thrive in a bathroom setting. Here are the Top 10 Houseplants best used in a bathroom. Asparagus Fern, or the foxtail fern, thrives in bathrooms thanks to its love of shade and humidity. They are so happy growing in bathrooms that they often flower. The plant produces white buds when happy. Boston Fern is a standard accent plant in outdoor spaces, like covered patios and the front door. They grow right at home in your

bathroom. Ferns often look like they climbed out of a primitive jungle. They are trendy in marble surroundings with brushed nickel fixtures that complement any bathroom. Maidenhair Fern is another that fits right into your bathroom space. The lace leaves look perfect with many different décor options. They like indirect sunlight and plenty of moisture, so mist your thirsty ferns to keep them hydrated. Painted Nettle offers small green and red leaves with rippled edges that grow on tall stems. This easygoing plant grows in bathrooms regardless of the light and humidity.

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Pothos is one of the easiest plants to grow. A good starter plant for those new to houseplants and need help. This vine hangs from shower rods and trails across mirrors and vanities. The luscious green leaves get pretty big, putting on a tropical show in your bathroom. Snake Plant is a bathroom favorite, requiring little attention or light. Place your snake plant in frequently used bathroom spaces and those that only see the occasional visitor. Water once every 10-14 days for a healthy, happy Snake Plant.

Spider Plants have long, skinny leaves, creating a mounding effect with baby spider plants that drape from the mother plant. Spider plants require low to moderate amounts of light. They like humid environments, so bathrooms are a great location. Succulents like Aloe Vera and Elephant Bush are great for bathrooms. You could leave them for long periods without thinking about them, and they flourish. Perfect for less frequently used bathrooms, like your first-floor powder room. For more houseplant ideas, visit my Top 9 Plants that Love the Bedroom as Much as You: https://wattersgardencenter.com/9-plants-that-love-the-bedroom-as-much-as-you/. Until next month, I’ll be helping gardeners grow better houseplants in their bathrooms here at Watters Garden Center. QCBN Ken Lain can be found throughout the week at Watters Garden Center, 1815 Iron Springs Road in Prescott, or contacted through his website at WattersGardenCenter.com or Top10HousePlants.com.

Quad Cities Business News // DECEMBER 2023

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Tips for a Safe, Merry Holiday Season

By Jon and Jamie Aten

his holiday season, it’s important to keep your family protected and ensure a joyful time for all. While it may not be the most cheerful topic, we want to inform you about potential dangers that can arise during this festive time of year. Did you know that U.S. firefighters respond to approximately 200 live Christmas tree fires annually? Fortunately, with the rise in popularity of artificial trees, this number is decreasing. Many artificial trees are now flame resistant, which is a great improvement. It’s astonishing to think that not long ago, and still in some European countries, people used real candles to decorate their Christmas trees! If you’re a fan of the real thing and love the fresh tree smell, there are ways to reduce the risk of fire. According to the National Fire Protection Association, around 25% of Christmas tree fires are caused by electrical issues or heat sources too close to the tree. A dry tree can become engulfed in flames in less than 10 seconds. Here are some important tips to keep you and your home safe:

Inspect your lights for any dam-

age caused by rodents throughout the year and discard any with cracked cords. Replace broken or burned out bulbs. Avoid tucking extension cords under the tree skirt or area rugs. Choose the freshest tree possible and water it daily. Remember to unplug the lights before going to bed.

Additionally, we strongly encourage you to check your fire extinguisher and have it easily accessible. If you don’t have one, consider getting one or even gifting one to someone else. Fire extinguishers can be recharged by certified fire equipment dealers, like us. It’s a good idea to have one in the main rooms of your home, such as the kitchen, living room and bedrooms.

Above all, prioritize safety this holiday season. Protect yourself and your loved ones, and may you have a very Merry Christmas and a safe and healthy New Year in 2024. QCBN Jon and Jamie Aten are the owners of All West Fire & Security. All West Fire & Security, a family-owned business, has been keeping Arizonans safe in Prescott

for nearly 30 years. All West Fire & Security are experts in smart home automation, state-of-the-art fire suppression systems, inspections, sprinklers, fire alarms, fire extinguishers, monitoring, intrusion alarms, security cameras, badge access systems, backflow certifications and more.

DECEMBER 2023 // Quad Cities Business News

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Strategies to Improve Communication

By Jeff Lane, Au.D.

ne inevitable side effect of hearing loss is increased difficulty communicating with others. Specifically, the person with hearing loss will often not hear, or will misunderstand, what someone has said. Sometimes the misunderstanding can be humorous. More often, though, it is frustrating and embarrassing. Some people with hearing loss will eventually begin to retreat from social interactions, reducing quality of life. Hearing aids can be of great benefit in restoring these communication abilities. However, hearing aids alone are not a total solution. While astounding advancements have been made in the world of hearing aids over the past few years,

they still have their limits, as with any technology. Use of effective communication strategies can greatly improve the benefit received from hearing aids. All of these strategies are simple to implement in daily life (although adjusting habits may take time).

ASSERTIVE VS. PASSIVE OR AGGRESSIVE

People with hearing loss often change their communication style over time. It is not done purposefully, but as a subconscious adjustment to the progressing loss. Many will become passive, allowing others to do the majority of the talking. On the other side of the coin, a smaller group will become aggressive, dominating the conversation. (Talking more means they have to

// Choose the seat in a restaurant which will be most conducive to listening (more on this later). Although people with hearing loss often fear that they will annoy or inconvenience others, the literature states that others are very receptive when those with a hearing loss own it and are upfront about the topic. //

rely less on their ears to listen.) Again, no blame should be dealt or guilt felt for adopting either of these styles. But neither is effective or sustainable. The goal should be an assertive approach to communication. Allow for a natural flow to occur, but do not be afraid to stick up for yourself. Ask someone to speak louder or slower if not understood, or to repeat if necessary. Choose the seat in a restaurant which will be most conducive to listening (more on this later). Although people with hearing loss often fear that they will annoy or inconvenience others, the literature states that others are very receptive when those with a hearing loss own it and are upfront about the topic.

EFFECTIVE COMMUNICATION STRATEGIES

Distance – One of the best ways to improve understanding is simply to get closer. The Inverse Square Law states that for each doubling of distance, the auditory signal is reduced by six decibels (dB). Thus, if a person’s voice is at 60 dB when standing three feet away, it will decrease to 53 dB at six feet, and so on. The takeaway here is that talking to a person with hearing loss from across the room is ineffective, as the signal will be

much quieter by the time it actually reaches their ears (or hearing aids). This also means that there is more interference (other noise) between the listener and the talker, and that interference may be louder to the person with hearing loss than the speech signal. If you want to talk, get close. Vision– A person with hearing loss will often say that they are expert lipreaders. While they may not be able to spy on your conversation from across the room, it is true that people with hearing loss rely heavily on visual cues. It allows their brain to expend less energy trying to understand. The talker should be in the same room and facing the listener, with good lighting and nothing obstructing their mouths (e.g. hand). Noise– Understanding speech in noise is a difficult task for anybody. As noise cannot be erased from the world, minimizing its impact is the best outcome. At a party or restaurant, try to sit as far away from the source of the noise as possible. In a restaurant, do not choose a table that is in a corner or in the middle of the room, as these locations increase echo. The person with hear-

ing difficulty should choose a seat that places the majority of the noise behind them. This is especially important for those with hearing aids, as the aids will detect the extraneous noise and turn off the rear microphone, only amplifying signals coming from the front. Rephrasing– Everyone’s natural response to missed speech is to say, “What?” However, a more effective response would be to ask the person to rephrase or fill in missing information. (“What time are we going to dinner on Tuesday?”) This allows the listener to receive the needed information and acknowledges to the talker that they were heard. While communication may never be perfect, implementing these strategies, along with hearing aid use, will greatly improve understanding and enjoyment. QCBN Trinity Hearing Center is located at 1330 N. Rim Dr., Suite B in Flagstaff. For more information, visit the website at TrinityHearing.net. Jeff Lane is a doctor of audiology with a passion for improving the lives of others. Dr. Lane may be reached at 928-522-0500 or at audio@trinityhearing.net.

Quad Cities Business News // DECEMBER 2023

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QC pet news Prescott Veterinarian Sets High Goals on Horseback, on Foot Tandi Sherlock is the second woman to finish Prescott’s Man Against Horse Race

By Betsey Bruner, QCBN

t was another busy Saturday afternoon and hardworking Prescott veterinarian Tandra (Tandi) Sherlock was getting ready to go downtown to The Barley Hound gastropub for a fundraising event to benefit the 54-mile Prescott Circle Trail. She squeezed in her attendance at the event between training hard for an upcoming Ironman race and her demanding 40-hour-plus workweek at Mile-Hi Animal Hospital on White Spar Road in Prescott. Sherlock is a woman on the move, spending many of her waking hours focused on raising money to help charities through participation in cycling, running, swimming and horseback riding competitions. “Raising money, I feel passionate about that,” she said. “I work with a lot of rescue groups as a vet, anything I can do to give back. If you’re happy doing it, it’s time well spent.” Spending her time well has included training and then running in the Oct. 28 Man Against Horse Race in Prescott, a unique 50-mile/25-mile/ half marathon competition that follows a loop up and over Mingus Mountain. Originating as Man Versus Horse, it started in Wales when two men in a pub placed a bar bet after discussing whether a man was equal to any horse in a cross-country race. According to the Prescott event website, the tradition continued in 1983 on Whiskey Row when Gheral Brownlow bet Cowboy Steve Rafters that he could outrun his horse in a race. Today, in addition to the Prescott competition, annual races are also hosted in Scotland near Loch Ness and Central North Island in New Zealand. For Sherlock, competing in the

race began shortly after she moved to Prescott in 2000. “I rode a horse in the event several times. You are allowed to get off and run with your horse, so I would do that often throughout the race and it helped me feel a stronger partnership with the horse.” Next year will be the 40th anniversary of the local Man Against Horse Race that raises money to support local food banks. This year, Sherlock said she competed as a runner only in a pack of 40 participants who either rode a horse or ran. She was the second woman to finish across terrain that is very rocky and challenging for man and horse. “There are checks and balances on the health of the horses, but there are no restrictions for the humans,” she said. “That’s why it’s so hard to beat the horses, who get two vet checks to get heart rates to come down. But, their feet aren’t all that cut out for rocks. A lot of horses end up going lame and coming out of the race.” She began to think it was hard on the horses, so she decided to run the 25-mile distance. “I was hooked and have since gone on to run several marathons and ultra-marathons, including three 100-mile runs.” She believes these daunting efforts make us better people. “For me, I see that we’re always underachieving and not accomplishing as much as we could. I don’t really feel awake or alive until I’m outside doing something, being the best I can be and setting a good example. I think we’re all going along living under our potential. When you push yourself at something like this, it helps to be better at everything you do.” Sherlock has been active throughout her life. She played high school volleyball and showed horses growing up in 4-H. “I’ve always been into

horses. I had an uncle who had a big ranch in Nebraska. I’ve had horses since I was 12. I babysat and mowed lawns to make money to buy a horse. My parents thought it was just a phase, but it’s still going.” In fact, the veterinarian says her favorite animal is the horse. “They’re so versatile; you can do so much with them and they have amazing personalities and work ethic. For example, in endurance racing, they learn what there is to do. They’re very good at competing and enjoying it.” Sherlock has three horses: Lucy, who won Man Against Horse one year, Frankie and the youngest, Caesar. Sometimes, she rides Lucy to work. “It’s a lot on trail, but we go through the neighborhood in the last bit. I always have really nice people stopping me, saying they’ve never seen that in 20 years.” This love for horses and all animals led to her career as a veterinarian. Sherlock graduated in 1999 from Kansas State University, followed by an internship on Prince Edward Island in Canada. “I love it,” she said. “Every day is different. I have the most amazing clients and patients. I am certified in acupuncture and feel it is a wonderful additional tool to use to help my patients.” Even at work, Sherlock is on the go. “I don’t exactly rest; I’m running around keeping up with emergencies. It’s like I’m also training – it’s exciting.” Sherlock also is the veterinarian for United Animal Friends and performs 20 to 30 spay/neuters once a month to help cat and dog owners in the community. As a member of the Prescott Area Trail Runners (PATR), she runs whenever she can. In addition, she is the mother of two children: her son, Zane, who is a junior and basketball star at Prescott High School, and her

Tandi Sherlock’s support team includes Lucy, an Arabian horse that she won the Man vs. Horse 50-mile race with years ago, and Chuy, her rescue dog that runs with her. Photo by Kay Lyons

daughter, Cadence, who is in her second year at the University of Arizona. “They inspire me, and I try to be a role model for them,” she said. “It feels good to set a goal and go after it. They can see that example.” Sherlock has trained for a year to compete in the Paradox Ironman Arizona race on Nov. 19 at Tempe Town Lakes, including swimming in Lynx Lake to get use to cold water. The event includes a 2.4-mile swim, a 112-mile bike ride, followed by a marathon run of 26.2 miles. She is grateful for dear friends who have helped her train, including Kay Lyons. Lyons, who retired from a pet emergency hospital in Prescott Valley, was part of Sherlock’s pit crew in the Ironman event. “She has amazing energy and al-

ways a contagious positive attitude,” said Lyons. “She can accomplish more in one day than most can in a week. Somehow between working as a veterinarian and her intense training schedule, she finds time to attend her son’s basketball, volleyball or baseball games, ride her horse with me and other good friends, and support anyone needing help.” Sherlock, who will be 50 in the spring, shows no sign of slowing down. “I have signed up for a 250-mile foot race next May called Cocodona. It starts in Black Canyon City and you have six days, I believe, to run, hike and crawl to Flagstaff! I am wearing a charity bib and my goal is to raise $5,000 for the Foundation for Women’s Cancer.” QCBN

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DECEMBER 2023 // Quad Cities Business News

Quad Cities Business News // DECEMBER 2023

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‘Tis The Season By Loree Walden

We have a saying at YHS, “caring for pets isn’t what we do, it’s who we are.” I know beyond a shadow of t’s hard to believe that 2023 is a doubt that is how you all feel, too. coming to a close. Where did the Our precious pets bring so much to year go? our lives: companionship, a reason During the holiday season, we to get up every day, therapy, exercise, think of so many things – things we emotional support, and unconditiondidn’t do, things we did accomplish, al love. I can’t imagine a day without things we want to do in the coming my precious “kids” and all they bring year, and things we are thankful for. to my life. Like I said, I’m pretty sure All of us at Yavapai Humane you all feel the same way! Society are thankful for you, our pet As 2023 comes to a close, we are loving community, who have stepped reaching out to you to keep us in your up to support YHS. Your support thoughts. One thing I can tell you, means more to us than you could which is a guarantee: we will never ever know. Our animals have the food, housing, medical care, behavior run out of pets in need. There will care, training, and love they need and never be a day when our shelter (or any other) is empty. Dogs and cats deserve, because of you. (and horses, pot belly pigs, donkeys You’ve helped stock our Community Pet Food Pantry to help those in and more) come to us every day. They are confused, scared, sad – and need of assistance to feed their pets they need YOU! WE need you! and be able to keep them at home Because of you we have been able where they belong. You’ve providto help hundreds of people through ed towels and blankets for all our our Second Chance Program, where precious pups and cute kitties to be we were able to provide care for comfy while they are with us. You’ve animals in need of medical care. stepped up to volunteer to walk our Because of you we have been able to dogs. You’ve donated to support our programs and our pets. You’ve adopt- provide care and housing for animals ed and given a pet a precious home to through our Safety Net Program to call their own. YOU are the heartbeat people who needed assistance during tough times. It was all made possible of Yavapai Humane Society, and we because of you. And we are grateful thank you.

and so are all the people and animals you helped! Yavapai Humane Society is not a publicly owned facility. We are not funded through your tax dollars, through the city, county, or state; we are funded only through your donations, grants, and wills and estates. We are a private 501(c)3 non-profit organization that cannot survive without your generous support. As 2023 comes to a close, we are asking you to think about your year-end giving and even your plans for 2024. We, and all these precious animals, need your help. We know there are a lot of charities out there asking for your help and we realize times are tough. We appreciate you thinking about us, supporting us, and sharing our stories/mission/what we do, through social media. THANK YOU, our Yavapai County pet loving community, we love you. We are planning and hoping to make 2024 a GREAT year for YHS and you and the animals. It’s all made possible because of you. When you are reading this, perhaps with your cat on your lap or your dog laying next to you, please think about the joy they bring to you – how they fulfill your life, what they mean to you – and think about

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Yavapai Humane Society and the impact you can make on an animal’s life. All of us at Yavapai Humane Society wish you and yours a very happy holiday season. We thank you again for your support and we look forward to what the future holds. QCBN

For more information on Yavapai Humane Society and our programs, please visit yavapaihumane.org. Loree Walden is the marketing manager at Yavapai Humane Society.

DECEMBER 2023 // Quad Cities Business News

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How Arizona’s Employment Picture is Growing

By Teri Drew

he Office of Economic Opportunity, on behalf of the Yavapai County Workforce Development Board, recently published employment projections for industries and occupations in Arizona. Each of these releases, covering long-term (10-year) or shortterm (2-year) projections, includes data at the substate level. The most recent long-term projections, from 2022 to 2032, were released and are highlighted in this article. From 2022 to 2032, the following employment trends are projected at the Arizona state level: Arizona’s total employment is projected to increase to 3,797,484 jobs in 2032, from 3,319,516 jobs in 2022 (477,968 jobs, 1.4% annual change). Arizona’s Education and Health Services (13,741 jobs annually) and Trade, Transportation, and Utilities (9,642 jobs annually) are projected to record the largest numerical job gains. Arizona’s Education and Health Services (1.9% annualized growth) and Professional and Business Services (1.6% annualized growth) are projected to record the strongest job growth rates.

Over the next 10 years, from 2022 to 2032, Yavapai County’s total employment is projected to gain 10,589 jobs (1.3% annually). Yavapai County’s super sectors are projected to record the following changes: • Education and Health Services is projected to gain 3,878 jobs (1.8% annually). • Trade Transportation and Utilities is projected to gain 1,758 jobs (1.2% annually). • Professional and Business Services is projected to gain 1,455 jobs (2.1% annually). • Leisure and Hospitality is projected to gain 1,352 jobs (1.1% annually). • Construction is projected to gain 1,053 jobs (1.7% annually). • Manufacturing is projected to gain 488 jobs (1.1% annually). • Financial Activities is projected to gain 329 jobs (1.2% annually). • Other Services is projected to gain 193 jobs (0.6% annually). • Natural Resources and Mining is projected to gain 146 jobs (0.7% annually). • Information is projected to gain 80 jobs (1.2% annually).

• •

Government is projected to gain 14 jobs (0.0% annually). Self-employed is projected to lose 157 jobs (-0.3% annually).

Information for all local area and state-level employment projections can be found at www.oeo.az.gov and includes downloadable data, interactive Tableau tools, and methodology documentation. Additionally, the Office of Eco-

nomic Opportunity will be releasing economic conditions reports for Workforce Innovation and Opportunity Act (WIOA)-defined regions in early January, followed by short-term projections in February, and new in-demand industry and occupation rankings after the short-term release. Our local ARIZONA@ WORK-Yavapai County One-Stop Centers can also

assist businesses and job seekers to learn more about labor market information. Call 928-778-1422 or email nacog_prescott@nacog.org to learn more. QCBN Teri Drew is the executive director of the Yavapai County Workforce Development Board.

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Quad Cities Business News // DECEMBER 2023

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A New Era at Dignity Health Yavapai Regional Medical Center: What That Means to You and Our Community By Anthony Torres, M.D., FACP

e don’t use a term like “New Era” lightly. For us, it reflects our total commitment to utilizing – and in some cases, pioneering – the latest in innovative medical technology in order to bring continual improvement in care for our patients. Yet, as always – and most importantly – all of our services are delivered by the finest, most professional people anywhere. Here are a few highlights: Virtually Integrated Care (VIC) VIC connects a remote, professional registered nurse to each patient and their bedside Care Team via high-def camera, video screen, and two-way audio. Patients and their families are able to access a VIC nurse via a tap of the screen in the patient’s room. They can ask questions, make requests, communicate concerns – all of which enhances their experience while improving hospital efficiency. ERAdvisor and CareAdvisor People arriving at our Emergen-

cy Rooms are offered an advanced AI-powered technology called ERAdvisor. Those who opt in receive a link on their smartphone, giving them instant and complete information about their ER visit, including real-time updates on their wait time. A similar AI powered smartphone technology for our in-patients, called CareAdvisor, is available in both hospitals. Minimally Invasive Neurosurgery Minimally invasive intracranial (skull) and neurosurgery of the spine are now performed using a state-ofthe-art intraoperative 2D/3D imaging system, providing enhanced 3D visibility and surgical feedback. This powerful technology is getting people back to their lives faster than ever before. Next Generation Heart Care at the James Family Heart Center The James Family Heart Center at Dignity Health Yavapai Regional brings Central and Northern Arizona unparalleled access to leading-edge diagnostics, as well as the latest

groundbreaking heart-healing procedures. All of this is delivered by world-class cardiac specialists, outstanding nurses and top technologists, in our state-of-the-art Cardiac Cath Labs and Hybrid Operating Room. The Baskin Breast Care Center Right here in Prescott Valley, you’ll find the world-class Baskin Breast Care Center. Earning the distinguished “Breast Imaging Center of Excellence” accreditation from the American College of Radiology signifies that the Baskin Breast Care Center stands at the pinnacle of imaging excellence. Yavapai Regional Medical Group We continue to welcome exceptional board-certified physicians and highly credentialed advanced clinical practitioners to our practices and clinics. And, because Yavapai Regional Medical Group is part of the Dignity Health YRMC network, there’s seamless access to a range of advanced

19 Per year

treatments and diagnostics. Looking back, we’ve been serving Yavapai County for 80 years, and there’s so much to be proud of. Yet, in many ways, we feel like we’re just getting started. We appreciate your continued trust in Dignity Health Yavapai Regional Medical Center as we move forward in this exciting New Era in health care. QCBN

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Downtown Corridor Taking Shape p. 3 American Icon Closing its Doors p. 4

Athena Coming to Prescott p. 6 Bringing Renewable Energy to Navajo Nation p. 8

New SANA Hospi Community Medictal Fills al Needs S By Ray Newton,

QCBN

aying everyone in the community will benefit from the opening of a state-of-the art hospital, Prescott Mayor Greg Mengarelli welcomed executives, administrators, healthcare professionals, elected officials, staff personnel and residents at the grand opening of SANA Behavioral Hospital during afternoon ceremonies on Dec. 9.

2020 ISSUE:

Considering Corals on Next Beach Vacation Your p.11 Community Profile: Saddling Up with Joe Marshall p. 13

The parking lot was crowded as visitors toured the SANA in Prescott 15,378-squarewas based on exfoot, one-story, tensive research recently constructed about medical needs viding acute integrated in-patient medical facility, of the broader community. psychiatric and medical estimated to cost care to between $9 million adults age 65 and Pierce told the crowd and $10 million. above on Medicare, occupancy will begin that official SANA Hospital and 55 and above Administrator with additional when the AriPamela K. Pierce zona Department contractors as they introduced Kirk of Health Services add SANA to the Olsen, principal Medical Licensing provider networks. and owner of ERH unit Healthcare, a Salt hospital and licenses surveys the In an exclusive interview Lake it with Quad hospital development City-based Hospital in Geriatric as a “Specialty Cities Business News, Pierce, a highly company that Psychiatry.” manages SANA That was expected credentialed behavioral hospitals. to occur at the end health leader of December, she Olsen said the decision with more than 30 said. years of experience, to build described the 24-bed The hospital will focus on prohospital with 14 Continued on

Winfield at the Ranch Preparing for Reside nts page 39

By Ray Newton, QCBN was once the site of one luxurious apartments the wealthiest quartz of arketing itself as will exore gold tract spectacular mines in Central vistas “Prescott’s premier Arizona. south over panoramic looking Located on the eastern luxury apartment rolling hills and natural of Prescott and nestled edge community,” Winfield surroundon the at the ings toward the south side of Bullwhacker Ranch is nearing Bradshaw competition. Hill, Mountains. the site was famous Pre-leasing is to for almost begin this The six-building 60 years – 1876 to month, with new apart1936 – as residents ment complex at Bullwhacker Mine. expected to begin 1470 Lee Records moving in Circle will house show that hundreds around March 1. 100 apartof gold ore were extractedtons of ment units, all of which Luxury may be the from germane the steep elevated views. Residentshave term for the apartments, hillsides before the here for will have almost mine closed. they are being built immediate on what access to retail shopping Now, those who rent the and

The soon-to-be completed 100 luxury apartments Prescott will feature at Winfield at one and two-bedroom begin in March. units on a seven-acrethe Ranch on the east boundary Photo by Ray Newton of property. Occupancy is scheduled January 2020 |

Issue 1 Volume

WHO’S THE

Continued on

page 36

BEST OF THE BEST?

OUR BEST OF BUSINESS WINNERS ARE ANNOUNCED ON PAGE 32

INSIDE THE FEBRUARY

Willow Creek Apart Ready for Occup ments ancy A By Ray Newton,

Anthony Torres, M.D., FACP, is president and CEO of Dignity Health Yavapai Regional Medical Center.

QCBN

rea residents who prefer apartments in the north-central area of Prescott now have that opportunity.

Willow Creek Apartments, a 160unit complex on a five-acre development located at 3137 Willow Creek Road, is accepting renters for studio, one-bedroom, two-bedroom carriage house apartments. and

Owner-developer Cole Johnson told the Quad Cities Business

house building and

fitness

center. News that the garden-style The approximate value apartments had been many years project is approaching of the total in the making. $40 million, Johnson said. “We now have from the City of Prescott certificates Six apartment floor of occupancy. plans range Residents are moving in square footage from about 670 to in. I’m thrilled to see these new 1,188 square feet. residents in what Floor plans can be I believe are the nicest viewed at willowcreekaptsprescott. apartments of their type in the com/floorplans. community.” Rental rates also can be viewed on the There are seven same link, Johnson buildings in the complex, one of said. They range which is the clubfrom $1,100 to $1,768 a month. Some utilities are included.

ERAU, Lowell Observatory Partner Up p. 4 Forest Health Hero Retires from Academia p. 6 Blushing Cactus Photography Showcases Quad Cities p. 8 Barrett-Jackson Gleams

Currently, those interested can take advantage of the grand opening promotion, which allows the choice of a six-month rental option. Also available is an extended stay rental for a minimum of 30 days. Johnson said all units feature a fullsize washer and dryer, stainless steel kitchen appliances, granite counter tops and spacious living areas with wood plank flooring and carpeting, Continued on

page 36

Region Celebrates Terminal Constru Airport ction

By Ray Newton, QCBN tossing of dirt to initiate during years of planning construction process. the fter years of planning, and preparation. Prescott Regional an official groundAirStating the new port Director Robin breaking for the terminal Sobotta $15 will make it possible praised the support million passenger to inshe and terminal at crease the number the city Prescott Regional of flights to Airport had Aviationreceived from Federal and from Prescott, more than 200 invited Administration she emphaguests sized it would have Regional Administrator applauding and a dramatic cheering on Mark economic McClardy and his impact on the rethe afternoon of colleagues. Jan. 7 gional economy. She also thanked Dignitaries from Sobotta said TransportaPrescott, economic studies tion Security Administration Prescott Valley and reveal the Chino new terminal could Assistant Valley joined state generate as and federal Director Federal Security much as $160 million officials in the ceremonial Justin Bryant for annually the for the local economy. support the TSA provided

Dignitaries from around Airport’s new terminal. the Quad Cities dug in during the groundbreaking Photo by Kay Lyons

February 2020

| Issue 2 Volume

ceremony for Prescott

Regional

WHO’S THE

Continued on

page 39

BEST OF THE BEST?

OUR BEST OF BUSINESS WINNERS ARE ANNOUNCED ON PAGE 32

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2020 ISSUE:

with Car Show Tradition p. 11 Community Profile: Craig Brown Discusses Jail, Water Concerns p. 13

DECEMBER 2023 // Quad Cities Business News

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Addressing Affordable Housing with Technology, Creativity and Partnerships

elcome to “At Home with Tom & Sandy.” We are here to give you the inside scoop and tips on everything A to Z for your home and the community. Tom and I love talking with our readers. Settle in, enjoy, and have fun reading our column this month. Thanks for being such loyal and great readers. Sandy: Hello, Tom. I am really excited about this column and the opportunity to tell our readers about our great “first step” meeting about addressing attainable housing along with Yavapai College. Tom: That was a great gathering a few weeks back, for sure. YC representatives and a group of local contractors, engineers and even a couple of us retired guys showed up to listen and provide input. Sandy: Yavapai College reached out to YCCA and was very clear about what the goal is. It is no secret that starting salaries for employees in our area rarely reflect the real cost of housing. There is a disconnect here that needs to be addressed and Yavapai College outlined some of the components they might bring to the table. Tom: Components that are necessary pieces to a potential solution of a very complex problem. The rising cost of building does not come as a shock to anyone. As you also mentioned, it is difficult for many to be able to afford to become a homeowner. Sandy: In order for ANY area employer to attract a workforce, decent housing must be available and attainable. We have great homes in our area, the issue is their cost versus starting salaries for teachers, first responders and entry level workers across the board. Tom: The conundrum we face is we know the cost of building is not likely to drop any significant level soon, and area employers, particularly governmental and quasi-governmental, simply do not have the means at their disposal to increase baseline pay. Yavapai College is no exception. Sandy: Yavapai College realizes that and that is what is motivating them to reach out to our industry in hopes of creating some type of partnership

to address this perplexing issue. Technologies are being developed that may help at some point. But as of now, our partnership is not sufficiently advanced to create a solution. Tom: For the benefit of our readers, technologies we are referring to include such processes as 3D printing, a systems approach in which building components are manufactured and transported to the site where they can be assembled quickly, reducing labor costs and some materials costs as well. Yavapai College’s CTECH program is working to develop 3D printing, as well as training the next generation of construction workers. Sandy: They are doing a good job of it, as well. However, building components are, while a major contributor to cost, not the only piece of the puzzle that needs to be addressed. The land plays a large role in establishing the cost of housing. Land prices and preparation of the land for building contribute significantly to housing costs. Tom: Our area has challenges with land, as well. The mountainous terrain, rock and expansive (read: high clay content) soils are not the easiest to prepare for a building. Sandy: Yavapai College brings to the table some land they own or control that can be used to build housing on. That alone will contribute to reducing costs. Also, their status as a quasi-governmental agency allows them to circumvent impact fees and most permitting fees if they demonstrate their ownership, benefit and participation in the building process. Tom: No question that bringing those to the table will make a significant impact. Sandy: The college reached out to us primarily because they do not want to be in the building business and are looking for a way forward to addressing the affordability of housing. Tom: With the contractors, designers, architects and engineers that are a part of YCCA, there really has to be some way we can collectively be successful. Sandy: With so many facets of the issue, we all need to give considerable thought as to how that might work.

Questions about the type of housing such as single-family detached, single-family attached, multi-story, and even condominium or townhouse all need to be considered as viable housing. Tom: Construction types also need to be considered. The college can contribute through their construction technology program to some degree, and we need to look at everything from container housing to 3D printed housing, right along with more conventional methods. Sandy: Clearly an outside-the-box approach is in the making. Integrating several different stand-alone approaches may generate some successes. The demand for attainable housing is so great that a one at a time path won’t cut it. Sandy: The City of Prescott recently did a survey of needed housing across several parties including school districts, colleges, public safety agencies among them and found that the current need in the Quad Cities area exceeded 700 homes alone for the workforce. Tom: That is a surprisingly high number, but I sure don’t doubt it. Prescott Unified and Chino Valley school districts have begun to implement their own housing programs designed to provide homes for teachers and including a portion of the housing they build for first responders such as firefighters and police officers. This is a great step forward, and as you said earlier, Sandy, the demand is such that a larger-scale solution really needs to be looked at. Sandy: Another aspect of the attainability conundrum is the resale of the home. The first owners can get in, and as the market appreciates and they are able to move up, what the initially affordable home can be sold for is no longer affordable. Tom: A market-driven approach to resale may need to be looked at. I believe Yavapai College with their quasi-governmental status can retain some resale rights when the home is on the land they own. Sandy: The college representatives seemed open to the possibility of the college retaining land ownership while

the building is owned privately, coupled with the potential for the college to have first rights to purchase the home within certain parameters where the owner achieves a reasonable profit, and the home retains its affordability. Tom: This is clearly a knurly topic that needs considerable thought and planning to make it happen. Sandy: Having only this first meeting to go by, I believe we have commitment from the college and several of our members to move this forward and study hard to obtain real solutions. Sandy: Tom, we will certainly keep our community informed as to the process of moving this gigantic mountain. With the willingness of industry and our partners, public and private we should be able to make a difference. Tom: Sandy, I totally agree. I thought we would close with sharing housing terminology, for our readers to better understand the words attainable, affordable and workforce. Households earning 80% or less of area median income - AFFORDABLE HOUSING Housing where household pays no more than 30% of monthly income for housing costs – AFFORDABLE DWELLING

Households paying more than 30% of monthly income toward housing costs – COST BURDENED Affordable to households earning 80% to 120% of area median income – WORKFORCE HOUSING The median income for all occupations Feb 2020 to Jan 2023 was $55.4K Thanks for stopping in and reading “At Home with Tom and Sandy.” You’re in good company and we love sharing educational, fun and important information with you. QCBN Tom Reilly, architect. Sandy Griffis, executive director, Yavapai County Contractors Association 928-7780040. Remember to tune in to YCCA’s Hammer Time every Saturday and Sunday morning 7 am on KQNA 1130 am/99.9 fm/95/5fm or the web kqna.com. Listen to Sandy and her wingman Mike talk about the construction industry and meet your local community partners. Hammer Time is a great way to start your weekend.

Quad Cities Business News // DECEMBER 2023

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Making Your Home Sparkle this Holiday Season with Prescott Maid to Order

By Lucy Leyva

s the holiday season approaches, the festive spirit fills the air, bringing with it a flurry of activities, including preparing our homes for celebrations and guests. While decking the halls with boughs of holly is one aspect, ensuring our homes are sparkling clean is another crucial element. But don’t worry, Prescott Maid to Order is here to make your holiday cleaning a breeze! Each room in your home has its unique cleaning needs:

The living room, being a central hub for holiday gatherings, needs thorough cleaning. From dusting surfaces to vacuuming upholstery, these tasks can be time-consuming. Why not let Prescott Maid to Order handle it? Our team ensures every corner of your living room is clean and guest-ready. The heart of holiday cooking, your kitchen, needs special attention. Cleaning and organizing the fridge, deep-cleaning the oven, and wiping down surfaces are essential to make your kitchen

shine. Prescott Maid to Order’s professional services can take care of these tasks efficiently, leaving your kitchen spotless and ready for festive cooking. Ensure your dining area and guest rooms are welcoming. Clean and set up the dining table, wash bedding, and prepare guest rooms. Prescott Maid to Order’s meticulous attention to detail ensures these areas are not just clean but also inviting. Bathrooms need a thorough cleaning to accommodate increased use during the holidays. Our team at PMTO excels in leaving your bathrooms sparkling clean and refreshed. Maintaining the cleanliness of your home during the festive season can be challenging. Utilize Prescott Maid to Order’s cleaning services to ensure your home remains pristine throughout the holidays. Our customized cleaning schedules and professional approach mean you can enjoy the festive season without worrying about cleaning chores.

Valley of Lights Celebrating 24 years as the premier holiday destination. Fain Park A beautiful one mile drive through animated and lighted displays. Open Sun-Thurs 6 to 9 pm, Fri, Sat and holidays 6 to 10pm Open Thanksgiving thru Dec. 30 Suggested donation $5 per car.

A SPECIAL OFFER FROM PMTO

As a special holiday gift, Prescott Maid to Order is offering a festive discount on our cleaning services. Save $30 when you spend $250 or more on a new service! Book your holiday cleaning with us and experience the joy of a clean, welcoming home without the stress. Let us take care of the cleaning

Prescott Valley Winter Spectacular Saturday, Dec. 2 - 2 to 8 p.m. Prescott Valley Civic Center Carnival rides, craft and food vendors, inflatables, photos with Santa and Mrs. Claus Christmas Tree lighting and parade.. Night light parade begins at 6 p.m. and Tree lighting at 7:30 p.m. A fun free family event Last Chance Photos with Santa Thursday, Dec. 21 - 2 to 6 p.m. Prescott Valley Chamber office 7120 E. Pav Way, Ste 102, PV

Prescott Valley Chamber of Commerce; Catalysts for business and community growth, Conveners of leaders and influencers, Champions for economic success. For more information or for membership connections visit

pvchamber.org or call 928-772-8857

while you make lasting holiday memories with your loved ones. The holiday season is a time of joy and celebration. With Prescott Maid to Order by your side, your home will not only be ready for the holidays but also provide a warm and

welcoming atmosphere for all your festive activities. Contact us today to schedule your holiday cleaning and experience the magic of a clean home this holiday season. QCBN Lucy Leyva is the owner of Prescott Maid to Order.

DECEMBER 2023 // Quad Cities Business News

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Find Joy in Creating Holiday Memories Rolled Pizza

By Debbie Maranville

his time of year can be overwhelming. Shopping lists, schedules, travel, menus and more. There are some folks who love the thrill of all the above. It brings them joy. Not all individuals can manage all the hustle and bustle of the holidays. It certainly takes a mindset to ensure there are happy and joyful moments. As I reflect on all the amazing opportunities we have experienced this year, I realize how much joy there is in each and every day. I have to push through the day and find joy in my actions, regardless of the actions of others. I am a local business owner. I work hard every day. Sometimes too hard. As a local caterer, creating the culinary experience during the holidays is very joyful and lots of work. Many of my peers would say, “I don’t know how you do it!” I thank my grandmother, mother and father for teaching me a good work ethic. It certainly helps my overall being. As we gear up for the holiday season, we work with all different types of clients and families. Each one is looking to create a joyful experience for their guests as well as themselves.

They want delicious food, sparkling drinks and joyful desserts, along with top-notch customer service. Let’s face it, no Christmas, Hanukkah, Kwanzaa or other holiday celebration is perfect. An overcooked turkey, a toppled Christmas tree, a last-minute dinner cancelation; try to see these challenges as a chance to “go with the flow.” Joy may not always be present for everyone during these circumstances. Find joy in creating a cherished holiday memory, like perhaps a gift exchange with your neighbors or a cookie exchange party where all the guests bring cookies to share. Make homemade gifts for family and friends or host a “potluck” cocktail party where everyone brings a dish to share. Take time for yourself. This is my No. 1 suggestion as we gear up for the holidays. I really need to listen to this advice. No, you don’t have to please everyone. During a hectic holiday season, self-care is the best thing you can do — others will benefit when you’re feeling less stressed. Go for a long walk, get a massage, listen to your favorite music, read a new book or give yourself a

holiday project that only you know about. All of us need some time to recharge. Be mindful and focus on the present rather than dwelling on the past or worrying about the future. The holidays often bring sadness, as my family is all spread out. My daughters and grandchildren live out of state. Not being able to see them during this time is very difficult. We must find joy on our video calls and telling stories. I find joy while enjoying culinary memories. My grandmother prepared “Rolled Pizza” for the holidays. It was a simple Italian staple she had and would pull out of the freezer when guests would come over. Wherever you are this holiday season, I hope you find joy. QCBN

Goods from the Garden Kitchen and Bakery will be opening soon. We are moving out of the Garden Event Center where we have been for five years. We are still located in the Gateway Mall directly across the walkway – off the roundabout. We look forward to serving you joyful meals and baked goods daily. For information, call us at 928-237-3214.

DOUGH:

3 ½ cups all -purpose flour 1¼ cup warm water 1 ½ teaspoons salt 1 envelope of dry yeast 1 tablespoon sugar

FILLING:

4 cups chopped banana peppers (seeds removed) 3 tablespoons olive oil 2 cups marinara or pizza sauce 1 tablespoon oregano 1 tablespoon garlic powder Salt to taste

continuing to stir well. Knead dough on wooden board until it is smooth and elastic (about 5 minutes). Cover with a towel or cloth and let rise in a warm place until it doubles in size. Heat the olive oil in a large pan or skillet. Add the peppers to the pan and cook for 5-7 minutes. Allow the peppers to cool and mix in the sauce and add oregano,

garlic powder and salt to taste. Cut dough in half and roll out thinly on floured wooden board. Spread half of the pepper mixture on the dough and roll as you would a “jelly roll.” Repeat the same with the other half of the dough. Place on an oiled cookie sheet and bake for approximately 50 minutes. QCBN

DIRECTIONS

Preheat oven to 350 degrees Stir yeast into warm water and let stand for 5 minutes. Add sugar and salt and stir, then slowly add in flour

Music is the Gift that Nourishes the Soul

By Cynthia Jones

s the holidays arrive with their preparations and gatherings, a way to gift yourself and your loved ones a joyful holiday memory is through music, and this season the Arizona Philharmonic brings an especially beautiful and heartwarming program: We Wish You Christmas, taking place in the intimate and acoustically exquisite Ruth Street Theater on the Prescott High School grounds at 3 p.m., Sunday, Dec. 17.

THE THREE SOPRANOS

This carefully curated holiday concert will deliver the highest quality of performance and the most engaging experience for music lovers of all backgrounds. Three esteemed sopranos, Emily Spencer (program designer and Prescott resident), Sarah Smith and Claire Penneau are accompanied by Arizona Philharmonic principal musicians on flute, violin, cello, French horn, trumpet and timpani, and beloved Steinway artist and Prescott local James D’León. Custom arranged by Prescottborn composer Mathew Lanning, the program celebrates a variety of Christmas melodies in new settings. “In making our selections, we strove for beloved and familiar classics, as

well as lesser known but beautiful works we knew our audience would love. We hope our presentation provides our listeners with an eclectic sonic tapestry that not only delights the ear but also warms the heart,” said soprano Emily Spencer.

WORLD-RENOWNED PIANIST ANTON NEL

A special treat at 3 p.m., Sunday, Jan. 7 will be a performance by world-renowned pianist Anton Nel. Nel, a major-label musician, will join Maestro Peter Bay and Arizona Philharmonic in concert at the Ruth Street Theater. Following an auspicious debut at the age of 12 with Beethoven’s C Major Concerto after only two years of study, the Johannesburg native captured first prizes in all the major South African competitions while still in his teens and became a wellknown radio and television personality. He has performed and won major awards worldwide ever since. The performance includes Mozart’s Piano Concerto No. 9 in E-flat Major, K. 271, which is considered to be one of the first masterpieces of the classical style. AZ Phil also presents Einojuhani Rautavaara’s Divertimento for String Orchestra, and Gershwin’s gentle Lullaby, which was a favorite of Gershwin’s social circle

Soprano Emily Spencer curated and performs in We Wish You Christmas, presented by Arizona Philharmonic, Sunday, Dec. 17, at the Ruth Street Theater. Photo courtesy of Lasting Images Photography

and was only performed at private parties during Gershwin’s lifetime. Closing out the performance is Haydn’s Symphony No. 45 in F-sharp Minor, best known as the “Farewell” Symphony. This will be Anton Nel’s first appearance in Prescott joining Arizona Philharmonic.

YOUR GIFT TO YOUR COMMUNITY

If you value the quality and diversity

of musical programming brought to the community of Prescott by Arizona Philharmonic, please make an end of year contribution. Your support gives the youth of our community their first exposure to the joy a professional orchestra can inspire, often taking them places they never dreamed of – such as the recent musical compositions by Lincoln Elementary second graders, or the experience of professional stage management

undertaken by The Launch Pad and PUSD teens. Arizona Philharmonic is a 501(c)3 non-profit, rated GuideStar Platinum. Visit AZPhil.org/donate to make your contribution to the musical future of the Prescott community today. QCBN Cynthia Jones is the marketing manager for Arizona Philharmonic. She can be reached at 928-273-0513. For more information, visit azphil.org.

Quad Cities Business News // DECEMBER 2023

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Distinguished Civil Air Patrol Service Earns YC’s Jason Ebersole Commendations

By Lisa B. Rhine

othing says “we appreciate you” like a stack of awards, certificates and letters of commendation. The Civil Air Patrol (CAP) has sent that message loud and clear to Yavapai College Health Science Associate Dean Jason Ebersole, a U.S. Air Force veteran who gives his free time, emergency medical skills and military experience to the CAP, a non-profit auxiliary of the U.S. Air Force. On paper, in frames and in engraved plaques, CAP awards compete for space with four computer monitors and multiple college-degrees in his small office on the YC Prescott Campus. The declarations of appreciation and commendations have Jason looking back with pride on his distinguished CAP service and contemplating what’s next for him in the organization that carries out search and rescue operations and provides aviation, leadership and STEM (Science, Technology, Math and Engineering) training to 12- to 21-year-old cadets. Having started his CAP journey as

a parent advisor when his son, Austin, decided to add an Air Force component to his Junior Reserve Officer Training at Bradshaw Mountain High School, Jason is now in his second year as the deputy commander of the Prescott Composite Squadron 206 of the Arizona Wing of the CAP. “I was just going to hang out with my son, but they had other plans,” Ebersole said of CAP leadership. The awards have piled up as Jason has risen through the ranks, completed professional development steps and accepted more responsibility for the squadron and its cadets. Added to the awards stack most recently were a Deputy Commander of the Year Award and a Commander’s Commendation for Excellence while serving as the chief training officer for the CAP Summer Encampment. The awards were presented in surprise fashion during an all-staff and cadet meeting in early September. Jason was expecting to promote cadets at the meeting, but realized something was up when the Vice Commander of the Arizona Wing arrived. “I was there to present awards and promotions for the cadets. I was dressed up (in uni-

form) to have them take pictures with me, not for me to get awards,” he said. Jason doesn’t regret getting more involved in the CAP over time. “It’s huge for our community to have a program that shows young people that they can be more than they ever thought – that instills in them the values of integrity, service above self, excellence in all you do and respect,” Jason said. “It’s time for us to grow the next generations of leaders and they don’t necessarily have to be military leaders.” A strong sense of patriotism and the desire to serve his country steered Jason into the Air Force after high school and some college in California. “I also saw that the military would provide me with valuable training and education opportunities that ultimately lead to valuable skills and qualifications that I use to this day,” he said. Including three years with the CAP, Jason will notch 30 years of Air Force service in 2024. His active-duty and Air Force Reserves experience includes work in operations management, logistics and an assignment with a special operations command. Serving both in Special Operations Command

YC Health Science Associate Dean Jason Ebersole is surrounded by awards for his service in the Civil Air Patrol. Courtesy photo

and the Air Education and Training Command gives him a unique perspective on the military tenet of “play how you practice,” he said. “If you want to perform strongly in any area from sports, to military, to

health care, to business, you can’t slack off in your practice, because what you do most of the time is what you get used to doing.” Jason thought his military career Continued on page 31

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DECEMBER 2023 // Quad Cities Business News

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The Magic of Seasonal Giving: Nurturing Communities, Enriching Lives

By Deanna Eder

uring the holiday season, there’s a magical transformation in the air – a palpable sense of warmth, generosity and kindness that defines this time of year. Beyond the twinkling lights and festive decorations, one of the most enchanting aspects of the season is the spirit of giving. Seasonal giving not only makes a difference in the lives of others but also has a profound impact on our own well-being and the flourishing of our communities. At its core, the act of giving is a powerful catalyst for positive emotions. Research consistently shows that engaging in acts of kindness, particularly during the holiday season, triggers the release of endorphins, the brain’s “feel-good” chemicals. Whether it’s donating to a local charity, volunteering at a community event or simply surprising a neighbor with a thoughtful gesture, the act of giving activates a sense of joy and fulfillment within us. Acts of kindness have a profound and positive impact on our mental health, contributing to a sense of well-being and happiness. Here are several ways in which engaging in acts of kindness can benefit our mental health: Reduction of Stress and Anxiety: Acts of kindness have been linked to a decrease in stress and anxiety levels. The positive emotions experienced during and after performing a kind deed can counteract the effects of stress hormones, contributing to a calmer and more relaxed state of mind. Enhanced Mood: Engaging in acts

of kindness triggers the release of endorphins, which are hormones that act as natural mood lifters. This can create a sense of happiness and contentment, fostering a more positive outlook on life. Increased Sense of Connection: Kindness often involves social interactions, whether it’s helping a friend, supporting a colleague, or volunteering in the community. These social connections contribute to a sense of belonging and reduce feelings of loneliness, promoting overall mental well-being. Boost in Self-Esteem: Performing acts of kindness can boost self-esteem and self-worth. Knowing that you have made a positive impact on someone else’s life can create a sense of accomplishment and fulfillment, reinforcing a positive self-image. Shift in Perspective: Acts of kindness can help shift our perspective from focusing on personal challenges to recognizing the needs of others. This broader outlook can provide a more balanced and resilient mindset, reducing the impact of individual stressors. Creation of Positive Feedback Loops: Kindness tends to create positive feedback loops. When we receive gratitude or positive responses from others after being kind, it reinforces the behavior, encouraging us to continue engaging in acts of kindness and perpetuating a cycle of positivity. Altruism and Purpose: Acts of kindness often involve a sense of purpose and meaning, contributing to a greater sense of fulfillment. Knowing that our actions have a positive impact on others can add depth and purpose to our lives.

Improved Emotional Resilience: Engaging in acts of kindness can enhance emotional resilience, helping individuals better navigate life’s challenges. The positive emotions generated through kindness provide a buffer against the negative effects of stress and adversity. The holiday season provides a unique opportunity to connect with others on a deeper level. The act of giving fosters a sense of unity and shared purpose, creating a bond among community members. In a world often marked by hustle and bustle, the holidays serve as a reminder to slow down, look around and extend a helping hand to those in need. These connections, forged through giving, contribute to the building of a resilient and supportive community fabric.

EBERSOLE continued from page 30

was winding down when his son suggested they join the CAP together. “He said, ‘Dad, this is something you and I could do together.’” Jason obliged his son despite a premonition that, because of his previous Air Force experience, he wouldn’t remain a parent advisor for long. “I knew the minute they saw my name come across their desks, I’m going to get a phone call.” The phone call came and with it the statement, “You know we need a deputy commander there.” Jason’s wife, Rho, a YC Nursing alumna, joined her husband and son in the CAP, becoming the “squadron mom” and sponsor member. At the same time that he was making a name for himself in the CAP, Jason was transitioning into leadership roles at YC. After teaching EMS, Allied Health and science for nearly 15 years, and serving on the faculty senate and other student-success oriented college committees, Jason was promoted to EMS director last March. Five months later, he was named associate dean of Health Sciences. Jason attributes his success at YC to amazing mentors and to YC Health Sciences Associate Vice-President Dr. Marylou Mercado, and the fact that teaching has been a mainstay in his life. “I’ve always taught. I taught in the military. I taught in youth groups and was a youth pastor

before I came here (to YC). It’s a natural thing for me to teach,” he said, noting that he’s still in the classroom teaching anatomy and physiology to paramedic students. A YC alumnus, Jason holds a bachelor’s degree in healthcare administration and a master’s degree in molecular medicine and biomedical science. What’s on the horizon for Jason? Perhaps a promotion from captain to major in the CAP and continuing in a command position. He also plans to continue doctoral studies in the health sciences. Just as it did at the beginning, Jason’s attachment to the CAP hinges on his son. “If [Austin] continues on [after graduating from BMHS this spring], it could be another four years,” he said. “There’s an outside chance I could make it all the way to lieutenant colonel. Maybe we have some time to contemplate that.” QCBN Lisa B. Rhine, Ph.D., is the president of Yavapai College. Yavapai College operates six campuses and centers throughout Yavapai County and offers over 100 degrees and certificates, student and community services, and cultural events and activities. To learn more about YC, visit www.yc.edu.

Beyond the individual level, the impact of seasonal giving ripples through communities, bringing about a host of benefits. Local charities and non-profits, often the recipients of generous donations during the holidays, can expand their reach and effectiveness. This increased support allows these organizations to implement vital programs and services that uplift the less fortunate, fostering a stronger, more compassionate community. Finally, the act of giving teaches valuable lessons to younger generations. Children who witness and participate in acts of generosity during the holidays are more likely to grow into compassionate and empathetic adults. The holiday season becomes a class-

room for teaching the importance of kindness, selflessness and the joy that comes from making a positive impact on the lives of others. Seasonal giving is a powerful force that not only makes us feel better individually but also nurtures the thriving ecosystem of our communities. As we embrace the spirit of generosity during the holiday season, we contribute to a cycle of kindness that enriches the lives of those around us. Whether through charitable donations, volunteer work or simple acts of kindness, the magic of giving is an essential ingredient in creating a brighter, more connected and compassionate world. QCBN Deanna Eder is the director of marketing and communications at Polara Health.

Quad Cities Business News // DECEMBER 2023

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Acts of Love: Lighting a Candle, Painting a Mural

By Denise Jenike

t must have been a cold wintery Christmas morning in downtown Prescott back in 1863 when the residents first gathered beside Granite Creek to observe the holiday. Since 1867, the courthouse became the center of attention with simple decorations. In modern times, those “good old days” back in the 1950s began a brighter focus when the Chamber of Ccommerce got into the act to add lighted decorations to the courthouse and the Christmas parade started in 1982. Then, Governor Rose Mofford declared Prescott as Arizona’s Christmas City in 1989. There are lot of books and historical references about Prescott because it has had, let’s say, a colorful past. From infamous Whiskey Row scoundrels to famous lawmen of the old West, the residents have always celebrated the Western cowboy spirit and embraced the holidays to welcome visitors in “Everybody’s Hometown.” It must be true love to hold your town and your community so dear. The town’s designation seems to have more meaning these days as we struggle to find a moment, or a word, about peace when there seems to be so little around the world. Maybe

This image captures part of the mural by Dana Cohn at Granite Creek. Courtesy photo

Prescott holds the key. It doesn’t take a fearless sheriff to “keep the peace,” it takes everybody. Setting an example of the true meaning of the season with everyday life as “Everybody’s Hometown” is a simple idea. Living up to a unique and official designation as Arizona’s Christmas City may be kind of daunting, but it is worth it.

True love isn’t just for a holiday when everybody’s watching, it’s all the time, every day. My grandma always told me, if you can’t say something nice, don’t say anything at all. This time of the year, we all get a little misty-eyed and sentimental about the holidays. It’s part of the deal. The idea is to just go with the

flow – of tears, if necessary. Bake a few extra cookies to share with a neighbor. And, as expected from the partner in a candle business, light a candle to welcome family and friends. Take a walk around town and head over the Granite Creek to admire an amazing gift. The Granite Creek Mural Project (https://www.trailmurals.

org/), painted by Dana Cohn, spans the concrete wall of the creek from Gurley to Willis streets. This colorful and beautiful mural must be an act of true love. You’ll see. Here’s just a part of the mural. QCBN Denise Jenike is the owner of Armadilla Wax Works in Prescott.

Prescott’s 2nd Annual

Christmas Village & ChristkindlMarket Seasonal & Last-Minute Gift Items December 15, 16 & 17 • Unique More Than 20 Vendors! German-Style Food Downtown Prescott •• Delicious Cold Beer & Hot Mulled

Where: Goodwin Street When: Friday, Dec 15th: 4 pm to 8 pm Saturday, Dec 16th: 11 am to 8 pm Sunday, Dec 17th: 11 am to 3 pm

Wine in the Beer Garden • Live Christmas Music • Festive Carousel • Kids Tent • Stories with Santa • Horse-Drawn Wagon Rides with Clydesdale Horses

Learn more about these and other holiday events at ArizonaChristmasCity.com or call 1-800-266-7534

DECEMBER 2023 // Quad Cities Business News

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HOMEBREW continued from page 15

“I went to every brewery in Flagstaff looking for work in the kitchen or whatever it took to get me into the industry,” he said. “I finally got a job at Mother Road Brewing Company cleaning kegs and packaging. After years of hard work, I earned the position of lead brewer and barrel manager.” A back injury forced Harrington to step down from his position, but his determination to follow his love for craft beer prevailed. After some discussion during a meeting at a local brew club, he decided to open his supply store in Flagstaff. “I started making my own beer about 45 years ago,” said retired Coconino Forest Service Civil Engineer Shannon Clark. “I got involved with home brewing just in case the engineering position didn’t work out. I pretty much buy all my products from Adam. His store is well-stocked for the types of beers I usually make. He’s also a great consultant when I have a new recipe or need advice for different techniques. There are certain tricks to the trade and Adam’s background as a professional beer brewer has given him great knowledge.” The inventory in High Altitude Homebrew Supply is a homebrew aficionado fantasyland, with just about everything one would need, as well as kits for sourdough, cheese, kimchi,

mustard, hot sauce and tepache. Ingredients for making vinegar, sake and even mead (a fermented honey beverage) are also available. Customers from across the Four Corners states order from Harrington. “I believe our store is the only brew supplier in the region,” he said. “Vintners from down south frequently drop in for supplies as well as local breweries.” “I’m a homebrewer and Adam is my go-to guy for all my supplies,” said John Roberts of Flagstaff. “I used to live in Phoenix and there were no one-stop homebrew supply shops like this one. Adam is also super friendly, really knowledgeable and treats you like family.” Equipment rental is also an option at High Altitude Homebrew Supply. “I have corkers and apple and wine grape presses and keg serving equipment.” Showcasing Harrington’s love for beer, he sells a selection of hand-crafted, highly curated beer from all over the world. “You can’t buy beer like this anywhere else in town,” he said. Keeping in touch with the Northern Arizona community of homebrewers is important for Harrington. “These are an amazing group of people. They support my business and want me to succeed. I’m here to answer their questions so they can

further their craft.” An avid outdoorsman, Harrington worked as a Grand Canyon bicycle tour guide for a season as well as at Arizona Snowbowl. He loves to mountain bike and run trails. “I just love the outdoors, that’s why I chose Flagstaff. It’s so gorgeous here and I enjoy the solitude.” Future aspirations for Harrington include opening a beer and wine bar that has ties to his namesake. “There are Harrington family bars around the world. They’re not all related to us but I think it would be cool and we have some plans in the works.” High Altitude Homebrew Supply is located in the Kachina Square Shopping Center in Flagstaff.

LAST TIME I FELT PROUD

Recently, I have had multiple customers come into the shop and tell me how much they enjoy having a home brew shop in town. This is a labor of love and I have been struggling to keep the doors open. But when customers tell me that they love shopping here and having me around to be a source of information, my heart beams and it makes everything I do worthwhile.

PERSON I ADMIRE

I have great admiration for my little brother. He is an accountant who is running several credit unions in

High Altitude Homebrew Supply owner Adam Harrington showcases beers from around the world. Photo by V. Ronnie Tierney, Fresh Focuses Photography

Southern California. He is an extremely hard worker and has learned his trade so well that he is considered at the top of his game in his age group.

MY SUPERPOWER

My superpower is ADHD. I know that sounds strange, but I am able to use the hyper focus that comes along with it to teach myself almost any skill so long as I am excited about learning it.

IN MY SPARE TIME

I do all sorts of stuff in my free time (ADHD, remember?). I brew beer, harvest apples to make cider, mountain bike, hike, snowshoe, tinker on my cars, etc.

I WILL KNOW I’VE SUCCEEDED

I feel pretty successful right now, but I think that once I open Harrington’s Tap House and get it running smoothly, I will be very content with my accomplishments. QCBN

Quad Cities Business News // DECEMBER 2023

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GLASSFORD continued from page 1

Bryan Sparks, real estate administrator for the City of Prescott, signed documents on Tuesday, Nov. 21, after the successful auction of nearly 2,300 acres of land on Glassford Hill. This action signified a major step forward for the proposed Glassford Dells Regional Park. An aerial photo captures a view of the area. Courtesy photos

the first phase forward for purchase. Officials say the Arizona State Land Department and Arizona State Parks and Trails Department worked to push the project forward, a process that can sometimes take multiple years. Tuesday’s first-phase auction includes the acquisition of approximately 1,317 acres for Prescott Valley and 967 acres for Prescott. The purchase of the property will include the preservation of open space and

opportunities for outdoor recreational amenities for the state and region. Also, proceeds from the auction will benefit Arizona schools. With Prescott’s prior purchases of open space land, the successful auction secures 4,100 acres of land east of Highway 89, including Watson Lake, a portion of Granite Dells and Glassford Hill. Funding for Prescott Valley’s portion of the land comes from the Prescott Valley General Fund and is

budgeted in the current FY 2023-24 budget. Offsetting the town’s costs is a commitment from Yavapai County to fund 35% of the purchase per the IGA. Additionally, the Town of Prescott Valley and City of Prescott each will received $1.75 million from the state budget to help with the acquisition of these parcels. With these offsetting revenues, the town’s ultimate purchase price for the 1,317 acres will be approximately $1.33 million.

A community steering committee has been working for several months to develop a plan for the recreational use of Prescott Valley’s portion of the land, which could include expanded hiking and biking trails and other amenities. Prescott Valley Mayor Kell Palguta told those attending Tuesday that this purchase of open space land is evidence of the Town of Prescott Valley, City of Prescott and Yavapai County’s shared commitment to

environmental stewardship and the well-being of their citizens. “Residents and visitors may never fully comprehend the challenges and the collective effort that went into securing this land, because the work that has been done, the dedication poured into this endeavor, was never about recognition or personal accolades. It was about something far greater – it was for the community and for generations to follow,” he said. QCBN

Watch Your Business News! Bonnie Stevens' Communication Station is delivering a refreshing, engaging and inspirational vodcast (video podcast) that features Northern Arizona businesses, outdoor adventure and leadership tips twice a month. Zonie Living is sponsored in part by Quad Cities Business News. Go to https://starworldwidenetworks.com/shows/bonnie-stevens

Phone 928-310-9662 Fax 928-226-0303 The Courtyard Building | 115 E. Goodwin Street - Suite D, Prescott, AZ 86303 troy@quadcitiesbusinessnews.com Web quadcitiesbusinessnews.com Founder: Troy Bix Publisher Troy Bix | 928-420-4407 Troy@quadcitiesbusinessnews.com Advertising Manager Ann Herrington | 928-420-4407 Ann@quadcitiesbusinessnews.com Account Executives Tyler Hood | 928-440-0747 Tyler@quadcitiesbusinessnews.com Editor Bonnie Stevens | 928-380-4349 bonnie.stevens@gmail.com Copy Editor Carolyn Wendell | cwendell@gmail.com Design & Production Rob Ghosh Design | rob@robghosh.com

Contributing Writers Bonnie Stevens Stan Bindell V. Ronnie Tierney Betsey Bruner Contributing Photographers Kay Lyons, Bonnie Stevens, Sue Marceau, Stacey Wittig, Veronica Tierney, Fresh Focuses Photography The Quad Cities Business News is a publication of Quad Cities Business News, LLC and distributed free each month to residents of Prescott, Prescott Valley, Chino Valley and Dewey-Humboldt. Reproduction of any portion of the publication is strictly prohibited without expressed permission. The publisher reserves the right to refuse any advertisements submitted to the newspaper and is not responsible for the claims of its advertisers.

DECEMBER 2023 // Quad Cities Business News

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REI continued from page 1 WELLNESS continued from page 10

Big sellers this holiday season at the new Prescott REI store include outdoor clothing, footwear and camping gear. Photos by Kay Lyons

on community impact,” Wesling said. “REI gives back 70% of its profits in community non-profit partnerships, 10% rewards to members and employee bonuses.” That community impact extends to REI’s bi-annual grants, which support local non-profits that partner with the REI mission. “We believe it’s a basic human right to experience the physical and mental effects that you get from being outdoors. It’s our mission to ensure people have the knowledge to take care of our public spaces and to get out in those spaces in a way that feels good.” The current grant partnership, $10,000 for two years, is with Azimuth Quest Foundation in Prescott, which helps young people through outdoor adventure education. Additional partners include the Launch Pad Teen Center, the Prescott Mountain Bike Association and the High-

lands Center for Natural History. Another way the store gives back is to close each year on the day after Thanksgiving, or Black Friday, to encourage everyone to get outdoors for a day. “It’s the eighth year in row we’ve paid all of our employees to go outside. People are excited to support a company that supports their employees,” Wesling said. So far, she says, the store’s sales have been strong in outdoor clothing and footwear. “It’s a robust community when it comes to getting on trails and hiking and biking. We try to partner with local businesses as much as we can. We all have the same goal: to get people outdoors.” This holiday season, REI has a stock of gift items in all price ranges. Hot ticket items are outerwear and footwear, particularly Hoka One One and Bondi shoes. Camping gear, first aid and survival items are also pop-

ular, as is climbing gear. Mountain, gravel bikes and ebikes are also sure to be much-appreciated gifts this season. Wesling said she also has noticed that people in the Quad Cities love their dogs and they’re fond of dog accessories. The store has a solid supply of stocking stuffers for furry pets. And, those ice axes that began it all? REI keeps its beginnings front and center with the ice axe replica door handles on the front of the building. QCBN Customers can find REI holiday specials at www.rei.com. Online pricing is the same as in the store. Members can sign up for promo emails. The Prescott store at 1761 E. St. Rt. 69 is open 9 a.m. to 8 p.m., Monday through Saturday and 10 a.m. to 6 p.m., Sunday.

HEART CENTERED continued from page 13

“The One Compelling Sentence is a place where a lot of people get stuck answering the question, ‘So, what do you do?’ Most people don’t want to hear the details. People really want to know: ‘Is this relevant to me? Do I belong? Are you in line with my values?’” he said. “What we try to do with folks is help them shift from seeing things from their perspective to try to really see things from the client’s perspective. It’s one of the biggest shifts [in business] that someone can make.” He offers an example using a chiropractor, who might respond to the question by saying that he adjusts spines, because that’s what he does. However, Silver would have him rephrase that response to something like, “I help people who have had really devastating back injuries who just want to get back to the active life they had so that they can pick up their kids or go dancing.” Thus, the One Compelling Sentence is a conversational way to say what we do. “When we say who we help and what we help them with, people recognize themselves in that statement. It’s almost like calling somebody’s name, instead of boring them with some sort of esoteric, or complicated or unknown type of service. This is what is known as ‘niching’ or knowing your target market.” Another gem in Heart Centered Business is about cultivating awareness of your “Jewel.” He writes, “Your Jewel is the inner sense of uniqueness, beauty and power that your heart carries. It is a spiritual element in your heart.” He explains that we carry divine qualities like love, wisdom, compassion and gentleness. “If you were to have a gemstone that has different facets to it, there’s one quality that, out of all of them, is particularly strong. It’s the quality we thirst for and it’s also the quality that we give most easily. Sometimes it’s the quality of listening, or peace or love or strength.”

He also writes about the belief that we have to toil day and night to make our business successful, which, he says, ultimately leads to depletion. “Depletion is dangerous,” he says, and something he noticed in the 1990s, mostly in women. “This culture does not like us to rest. There’s this push. You have to do more. It hits everybody, but it hits some people harder than others. It hits people of color, it hits women. Sexism and racism are real, they’re exhausting, and they put additional burdens on people. The story in the entrepreneurial world that you’ve got to hustle, you’ve got to push, you’ve got to go 24/7 or you’ll never be successful, is just not true. You’re actually going to keep from being creative because when you’re exhausted, you’re not able to be creative. When you’re exhausted, you’re not able to listen carefully to signs and to catch the miracles. When you’re exhausted, it’s hard to really be present with the people who are approaching you, which is how deeper relationships are formed.” Silver reminds us that just because a mountain range is ahead of us, we don’t need to climb it in one day. In fact, he says a startup can take two to four years to reach momentum. “It just takes time to do it with care, to do it correctly, with kindness toward ourselves.” QCBN “Heart Centered Business: Healing from toxic business culture so your small business can thrive” is available on Amazon. Hear more from Mark Silver at Star Worldwide Networks on Zonie Living: https://starworldwidenetworks.com/episodes/makingevery-act-of-business-an-act-of-love-with-spiritual-businessteacher-mark-silver-video.

PeaceFull Living founder Roberta Hughes teaches people of all ages and abilities wellness practices and how to move their bodies to achieve their highest quality of life. Courtesy photo

to move. I had the experience of working with a young woman with Down Syndrome for three years, and over the course of that time, working with her was a gift. It showed me that, in all the years that I’d been teaching, I had never really been able to work with someone with a developmental disability. From there, it became a mission of mine to bridge the gap between the fitness industry and people of all types of abilities.”

WELLNESS TAKES PRACTICE

The path to peaceful living and our highest quality of life, Hughes says, is found through daily practice, and not even a highly skilled team of elves can create a quick fix. “I bring little things into the course of each day that help me stay calm, that help me stay nourished and nurtured from the inside out,” she said. “When I’m intentional about bringing peaceful moments into the days, especially the busy days, that’s what helps me feel more at ease and calm. It really is about planting intentional seeds each and every day to help yourself find those places, regardless of what life may bring.” Hughes grew up in Sierra Vista. She held the title of Miss Sierra Vista 1993 and competed in the Miss Arizona Pageant in 1994. Scholarships earned through the Miss America Organization supported her through college. She also was the first state recipient of the Quality of Life award sponsored by the Phoenix Suns. She served on the Super Bowl XXX host committee and helped open the Arizona Science Center as the membership coordinator. As the founder of PeaceFull Living, based in Parker, Colorado, Hughes believes yoga, Pilates and meditation are the pillars of peaceful living. She supports people with their wellness goals and practices through in-studio classes, live-streaming, private and semi-private virtual and in-person sessions, an on-demand library of more than 150 videos, workshops and retreats. Currently, she is offering a health and wellness holiday gift package that includes three, one-on-one Zoom sessions. Her Peaceful Winter Wellness Retreat is scheduled for Feb. 23-25, in Monument, Colorado. For more information, go to PeaceFullLiving.com QCBN To hear more from Roberta Hughes, visit Zonie Living at StarWorldwideNetworks.com. Visit https://starworldwidenetworks.com/episodes/managing-stress-boosting-yourimmune-system-with-peacfull-livings-roberta-hughes-video.

Quad Cities Business News // DECEMBER 2023

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