June 2025

INSIDE THE JUNE 2025 ISSUE: Western-Inspired Trailborn Greets Williams Guests p. 3 Fat Frog is Hopping with Sports Fans p. 6 Discover Strategies for the Life You Want p. 8

Russell Johnson Frames Prescott p. 10 Hopi Culture on Display at Taawaiki Inn p. 19 Study Shows ShortTerm Rentals Support Economy p. 23

‘A Walk in the Park’ with Bestselling Author Kevin Fedarko Grand Canyon trek describes natural beauty, inspires conservation

By V. Ronnie Tierney, QCBN

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haring stories and insights from his latest book, “A Walk in the Park,” New York Times bestselling author and outdoor adventurer Kevin Fedarko captivated the audience at the Grand Canyon

Visitor Theater in late April, during an event hosted by the Grand Canyon Conservancy (GCC).

“A Walk in The Park” is an authentically personal account of Fedarko’s challenging and at times brutal 750-mile hike through the Grand Canyon with award-winning photographer, filmmaker and author

Peter McBride.

Subtitled “The True Story of a Spectacular Misadventure in the Grand Canyon,” Fedarko’s foreword to his latest book reads, “Two friends, zero preparation, one dream: A 750-mile odyssey, on foot, through the heart of America’s most magnificent national park and the grandest

wilderness on earth.”

Fedarko, a Flagstaff resident and former senior editor of Outside Magazine and writer for National Geographic, also authored the bestseller “The Emerald Mile.” His work has appeared in The New York Times, Esquire magazine and many other publications.

Continued on page 39

Skincare Entrepreneur Embraces Regional Success, Personal Freedom After breaking from conditions that she says were holding her back, Anita Marcus treats clients, empowers women

LaserGirl founder Anita Marcus has offices in Prescott, Sedona, Cottonwood and Flagstaff. “I love making people feel their best.” Photo by Bonnie Stevens

June 2025 | Issue 6 Volume 13

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By Bonnie Stevens, QCBN

n a clear Arizona spring morning, Anita Marcus greets clients at her Sedona office like best friends. Surrounded by sleek, high-tech skin treatment machines, the cheerful blonde radiates confidence, competence and flawless skin, a walking advertisement for her LaserGirl business.

“I love making people feel their best,” she said. “I love the magic of what the machines can accomplish. I love my clients.”

With four locations – in Sedona, Prescott, Cottonwood and Flagstaff – Marcus is fast on her way to dominating the skincare treatment space in Northern Arizona. Ten years ago, however, she could not have imagined the thriving business and rewarding life she has today.

“I was living in a high thought-control group,

isolated from friends outside the community.

Advanced education wasn’t allowed. Exposure to anything beyond the organization’s strict beliefs was not acceptable. At age 40, I found myself with two teenagers, no education beyond high school and a need to break away – I could see my children were suffering.”

Leaving meant starting over. She rented out her daughter’s bedroom and turned her closet into a place for her to sleep. She relied on women’s shelters and food banks and began studying nursing.

Then came the sunburn that changed everything.

“I did a Rim-to-Rim hike through the Grand Canyon,” she said.

The sunburn was extreme, painful and damaging. She sought treatment for the sun damage, which became her introduction to skincare and Continued on page 42

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June 30TH-July 6TH

928.778.7909 ★ BUCKYSCASINO.COM E A S T H W Y 6 9 & H E AT H E R H E I G H TS , P R E S C OT T, A Z ©2025 An Enterprise of the Yavapai-Prescott Indian Tribe.

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Trailborn Grand Canyon Debuts in Williams, Fusing Western Roots with Futuristic Amenities

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By Stacey Wittig, QCBN

astle Peak Holdings recently added Trailborn Grand Canyon to its collection of hotels and resorts strategically placed in supply-constrained outdoor destination markets.

Trailborn, a new hospitality brand, focuses on markets including national park gateway towns, beach towns, wine country and ski resorts.

Trailborn Grand Canyon in Williams is the company’s fifth endeavor, joining a portfolio of properties, including those at Highlands and Wrightsville Beach, North Carolina; Estes Park, Colorado; and two soon-to-be-opening properties in Mendocino, California.

SUSTAINABLE RENOVATION OF A ROUTE 66 CLASSIC

Trailborn prioritizes renovation and adaptive reuse of existing structures over new construction, which reduces resource consumption and environmental impact. Castle Peak Holdings revamped a classic Route 66 motor lodge and restaurant in Williams, a town known as the Gateway to the Grand Canyon.

Trailborn, which recently earned the

Trailborn features a reimagined Route 66 motor lodge with Miss Kitty’s bar plus an on-site restaurant, modern guest rooms, heated outdoor pool and fire pits. The boutique hotel blends midcentury design with Western nostalgia and modern amenities. Photos courtesy of Christian Harder

Emerging Hotel Concept award from Gold Key Awards for Excellence in Hospitality Design, focuses on designing for the locality.

“It’s midcentury design with futuristic infusion,” said Michael Reardon, general manager, describing Trailborn Grand Canyon’s unique design. “There

are little touches that call back to the history, but there are also many technology-infused amenities.”

The nostalgic touches at Trailborn Grand Canyon include artwork that reflects Williams’ ranching heritage and its connection to the Grand Canyon. Guest room art features vintage postcards and

matchbook covers from the original Route 66 motel, as well as historical topographic maps of the Grand Canyon and cowboy imagery. Guest rooms are decorated in a desert-inspired color palette. The music playing in public spaces complements this ambiance with a relaxed, outdoorsy vibe.

TECHNOLOGY AND AMENITIES FOR TODAY’S TRAVELERS

Trailborn Grand Canyon integrates modern technology and amenities throughout the property to enhance the comfort and convenience that today’s travelers have come to expect. These Continued on page 43

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Connect with us at westernalliancebank.com/plus Alliance Bank of Arizona, a division of Western Alliance Bank. Member FDIC.

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Henry Taylor purchased the hotel May 19, 1975, pulling it back from the edge of destruction. He met Sam Green in 1980 and the two of them have worked side by side to restore the building from its bottom basement to its crowning cupola. Photo by Betsey Bruner

Henry Taylor Marks 50 Years Since Saving the Weatherford Hotel From Demolition The labor of love that followed inspired a downtown restoration movement

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By Bonnie Stevens, QCBN

he traveler, Milan Horacek, wandered the halls of the Weatherford Hotel, hungrily absorbing details of the historic building and filled with emotion about visiting the place where Western author Zane Grey stayed and wrote. Grey’s novels fed young Czech boys’ and girls’ imaginations with the spirit of freedom and tales of adventure in the wide-open West.

“My country is crazy about the American West,” he said, noting that Grey’s books were available, even under Communist rule. “As a person who grew up reading about the West and to walk into the place of my favorite author gives me shivers down my spine. It would be so sad if it didn’t exist.”

“So sad,” was also how Weatherford owner Henry Taylor felt when he learned of the scheduled demise of the once magnificent Victorian building on the corner of Leroux Street and Aspen Avenue. Henry and his brother, Lloyd, who grew up in Holbrook in a historic hotel, combined efforts to purchase and save the building on May 19, 1975. “So sad,” was also how Weatherford owner Henry Taylor felt when he learned of the scheduled demise of the once magnificent Victorian building on the corner of Leroux Street and Aspen Avenue in Flagstaff. Henry and his brother, Lloyd, who grew up in Holbrook in a historic hotel, combined efforts to purchase and save the building on May 19, 1975.

“There were just transients living here. There was no economic reason to try to save it,” said Henry in a 2007 Arizona Daily Sun article by Betsey Bruner. “It was tough trying to sell history downtown, because no one cared about history, and then we found that picture.”

It was a photo from 1906 that revealed the wrap-around balconies. “They were beautiful, and we learned how hotel guests would enjoy watching the town’s Fourth of July parades from them,” said Henry. “We had no idea what was there!”

The late astronomer Henry Giclas later shared how, as a child, he tried to sneak a peek of the view. “He told me he was shooed off the balconies with a broom in the hands of Mrs. Weatherford, who firmly stated, ‘The balconies are for guests only!’” recalled Taylor.

The original builder, John W. Weatherford, was a wealthy businessman who had elaborate business plans and great expectations for Flagstaff. Among other buildings, he created the Majestic Theater Opera House, now the Orpheum Theatre, and built the extraordinary hotel as a lovely respite from the Arizona Territory for cultured easterners. He also created a toll road to the top of the San Francisco Peaks. The Weatherford Road, now the Weatherford Trail, never succeeded and eventually bankrupted the Texan.

Henry, a counselor in the 1970s, kept the three-story building afloat by housing vocational rehabilitation clients in the rooms. Meanwhile, tirelessly and methodically, the two brothers worked to repair the distressed hotel, once deemed “first class in every way” by The Coconino Sun when it opened on the first day of the 20th century.

By all accounts, it was a grand building inside and out, with rare comforts such as hot and cold water, electricity and a sun parlor. Among its guests were U.S. presidents, famous artists and legendary lawmen.

By the late 1970s, Henry and Lloyd had created a space for musicians to perform and a restaurant to attract guests to help finance the project. Steve Willis was among the first to perform in Charly’s Pub and Grill.

“I was in the house band at the WidowContinued on page 41

JUNE 2025 // Quad Cities Business News

@quadcitiesbusinessnews

Every day, prepared.

Wildfire preparation helps to protect you, the community and first responders.

Providing you safe, reliable energy is our top priority. That’s why we work year-round to prepare for wildfires. During elevated fire conditions, power outages may be extended until crews can perform visual inspections of lines and remove any potential hazards that could pose a fire risk. In the event of a wildfire or severe wildfire risk, power lines may be temporarily taken out of service to protect your community and firefighters. Working together, we can be prepared. Here are some things you can do to be ready for wildfire season.

• Keep grass, weeds, trees and shrubs trimmed. Dispose of trimmings and trash properly.

• Get emergency alerts through local resources and visit ein.az.gov to create an emergency preparedness plan. Visit your county’s website to get important information for your area.

• We care about your safety and want to keep you informed with alerts if there’s an outage in your area. You can help us by making sure your contact information is up to date. Learn more about managing your alert preferences at aps.com/alerts.

• Have flashlights, batteries, a portable cell phone charger and water handy.

Please visit aps.com/wildfiresafety for more information.

Named among the Most Trustworthy Companies in America

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The Fat Frog Jumps Into Prescott’s Sports Scene New grill scores big with TVs, service and hometown pride

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By Stan Bindell, QCBN

ince opening on Super Bowl Sunday, The Fat Frog Sports Grill in Prescott has drawn a steady stream of fans – and not just for the games. The locally owned restaurant has quickly become the largest sports bar in the Quad Cities area, boasting 50 high-definition TVs and 127 employees.

“We saw the need in Prescott for a sports bar of this size and magnitude where customers and staff are treated right,” said General Manager Damian Hartze, who co-founded the business with longtime friend and owner Scott Agee. “We heard that staffing was hard in Prescott, but that hasn’t been the case, as our staff has been amazing.”

The 400-plus guests who packed the bar and grill on opening day have continued to pour in, filling the spacious restaurant, bar and expansive patio.

Outfitted with heaters, misters and windbreaks, the patio stays comfortable year-round – and is pet friendly.

Manager Shanda Munroe, affectionately known as Shanda Panda, said the hometown vibe has struck a chord. “Prescott needed this. We make you feel like you belong,” she said. “We’re happy to be a hometown sports bar where people are going to come in smiling and leave smiling.”

With a menu that includes burgers, sandwiches, salads, appetizers and a wide selection of beers on tap, bottled and canned, The Fat Frog caters to all tastes. A “tadpole menu” offers kid-friendly options, and the kitchen plans to add patty melts and fish and chips, in addition to daily specials.

Along with popular food items, Hartze emphasizes customer service.

“Some businesses have forgotten customer service and that’s not right,” he said. “Our employees bought into it. If there’s something the customer doesn’t like, we’ll make it right.”

That means remaking meals at no charge, training staff on every menu item and staying flexible to meet Damian Hartze, general manager of The Fat Frog Sports Grill, says it is important to him that the locally owned sports bar is part customers’ needs. of the community. Photo by Stan Bindell The Fat Frog also is embracing tribe has been amazing to work with.” but additional spots are available in the the local community, sponsoring the because it’s important to be part of Arizona Wranglers and contributing the community,” Hartze said.

QCBN upper lot with stair access. For more inforThe sports bar is located in Fronto area service clubs, animal rescues mation, call 602-775-1107. tier Village, which is owned by the and car shows.

The Fat Frog is located at 1721 AZ-69, “We haven’t turned anybody away, Yavapai-Prescott Indian Tribe. “The Prescott, AZ 86301. Parking can fill quickly,

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JUNE 2025 // Quad Cities Business News

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Business Woman QCBN

of the Month

From Stuck to Soaring: Donna Whitley Offers a Roadmap to the Life You Were Meant to Live F

By Bonnie Stevens, QCBN

or those who know in their heart and soul that they are not living the life they were born to live, Donna Whitley has a plan. As a Certified Master Life Coach, Whitley helps her clients climb out of a rut, face fears and break down barriers that are keeping them from their fullest, most joyous lives.

Splitting her time between Arizona and Colorado, Whitley draws from more than 45 years of personal development and communication experience to guide her clients toward a future that matches their true calling.

“This isn’t therapy,” she said. “Therapy focuses on the old story. Coaching deals with your new story.”

Certified through the International Coaching Federation and armed with a master’s degree in communication, Whitley describes coaching as a future-focused journey. “We do a deep dive into where you are right now and where you want to be in the future, what you want your life to look like – and then we address that gap between those two places. We find strategies and practices that help you get to where you want to be.”

GETTING CLEAR ABOUT YOUR NEW IDENTITY

At the heart of Whitley’s approach is her signature system that provides a roadmap out of stagnation. Moving clients from frustration to forward motion, she helps them find clarity about what they truly want.

“Getting clear about what we really want out of our life is so important and it’s something that we really don’t ask ourselves very often. Women, especially, are often taking care of other people and we lose knowing what brings us joy, what brings us love and what brings us to a place that makes us feel alive. Sometimes we need to go back to childhood to see what brought us joy, because it’s been so suppressed for so long.”

She helps clients become more aware about how they talk to themselves and others, and particularly the language they are using. “I was working with a young gal whose hopes and dreams were many. But she said she didn’t want to make too much money. After several statements like that, I asked, ‘Is that really what you want? You don’t want money?’ She said, ‘No! That’s not it at all. I didn’t realize I was saying that!’”

Another key focus in her coaching practice is identity. “We start with the words ‘I am…’ and flow with it.”

One of her clients was a woman who recently lost her husband. Whitley says she was grappling with her grief and also “at a complete loss for who she was,” now that she wasn’t part of a couple that had been together for decades.

“Through coaching, she finally gave herself enough grace to take some brave steps in honor of her husband and come out of her house to do the things she loved doing with acceptance for that grief and that change. ‘Who am I now?’ is a really difficult question and it’s important to have someone by your side who believes in you when you’re having trouble believing in yourself.”

MEETING YOUR PRIORITY BULLY

Whitley cautions that getting overwhelmed and distracted by tasks, other

people’s priorities and imagined emergencies can keep us from living the life we want. “Sometimes we fear our own greatness, or we take on other people’s priority and deem it more important than our own or we may believe that a clean house is more important than moving toward the person we want to be.”

And that’s when we need a Priority Bully. “Notice I didn’t say ‘priorities,’” said Whitley. “I’m talking priority, as in one. We may not be aware that having more than one priority is even an issue, but multi-task thinking and doing can steal days and months from our progress if we let it. Having more than one priority scrambles the eggs of our brain.”

TheTheThe Priority Bully becomes a persona to make us sit and do the thing we need to do, she says. “If you try to get up to do something else, it will stand at the door and say, ‘No, no, no, no, no, no, no no. Go back to your desk and finish this project’ or whatever it is. This Priority Bully will punch other priorities in the nose. It takes a really aggressive stance on helping you do what you want to do for yourself. So, you call in this bully to handle all these distractions that come into play. She’s pretty effective!”

Whitley also encourages setting hard deadlines, hiring others to take on some of our tasks and challenging ourselves to do the things we don’t want to do, faster. “I want our not-to-do lists to be longer than our to-do lists.”

CREATING YOUR OWN REALITY

Whitley’s passion for empowering others stretches back to childhood.

She recalls creating vision boards as a kindergartner and leading meditation circles with her friends at age 10. “I have always believed we can create our own reality,” she said. “I just needed to find the courage to fully step into that truth.”

After decades of studying, she launched her coaching business five years ago, shedding the fear that had kept her on the sidelines. Today, she sees her work not as a job, but as a

Certified Master Life Coach Donna Whitley has created a process that guides clients to create and live the life they want. She shares her signature system on Zonie Living, shown above in the studio, at StarWorldwideNetworks.com Courtesy photos

calling to serve others by helping them discover their own worth, creativity and power.

“I believe we are all meant for more,” she said. “It is my mission to help people claim the exciting, fulfilling lives they were born to live.” QCBN Hear more from Master Life Coach Donna

Whitley on Zonie Living at Star Worldwide Networks, https://starworldwidenetworks.com/episodes/getting-unstuck-becoming-who-we-are-meant-to-be-withlife-coach-donna-whitley-video.

Whitley can be reached at donna@donnawhitleylifecoaching.com and followed on Instagram at dwhittles33.

JUNE 2025 // Quad Cities Business News

@quadcitiesbusinessnews

Prescott’s 4th -

Freedom, Fun & Fireworks Friday, July 4th

Live music, fireworks & more!

1-10 p.m.

Watson Lake, Prescott AZ

Free Admission • Free Parking • Live Music • Game Zone Celebrate 4th of July in Prescott, Arizona with fun for the whole family! Enjoy live music, face painting, activities and a spectacular fireworks show over Watson Lake.

Bring a picnic or grab some food from local food trucks.

• First-come first-served easy up tent spots • Picnic style general admission grass area

An Elevated VIP Experience *Tickets for Purchase - see website for VIP details $30 Wristband Includes: • Inflatables & Water Slides • Face Painting (1-8 p.m.)

• Photo Booth

25% of bar profits donated to Big Brother Big Sisters Yavapai

prescotts4th.com

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10 Quad Cities Business News // JUNE 2025

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// COMMUNITY PROFILE // BY V. RONNIE TIERNEY, QCBN

A Life in Frames: Local Artist Becomes Owner of Iconic Prescott Gallery Russell Johnson blends art and community at The Frame and I Gallery and Frame Shop

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uring his last semester of high school, Artist Russell Johnson began working at The Frame and I Gallery and Frame Shop in downtown Prescott, a position he held for more than two decades until recently, when he bought the business.

“I first hired Russell when he was just 17 years old,” said former owner Ida Woll, who owned the business for 27 years. “His artistic talent and technical abilities impressed me right away. He adapted to picture framing quickly with an eye for color and design as well as a talent for helping clients find the perfect fit for their artwork and collectables.”

While working for Woll, Johnson pursued his master’s degree in fine art. “Russell is passionate about the

art of framing, as well as a talented artist in his own right. I was really lucky to have had him as my righthand man for all those years.”

Johnson has lived in Prescott since he was 2 years old and loves the small town feel and the closeness to nature that the area provides.

“I just couldn’t pass up the opportunity to purchase The Frame and I Gallery and Frame Shop,” said Johnson. “I work here four days a week, which allows me to focus on my painting and pursue other life interests.”

Located on the corner of Gurley and Granite streets for 41 years, The Frame and I Gallery and Frame Shop is visual treat that not only includes Johnson’s modern impressionism paintings in oil, acrylic and pastels but also artwork by other Prescott artists as well as handmade gifts and décor.

“We are very active in the arts community in Prescott and we work directly with artists who are not only

Russell Johnson enjoys being creative in his woodshop, located in the back of the gallery. Photo by V. Ronnie Tierney, Fresh Focuses Photography

Prescott residents but also artists from all over Arizona and the Southwest. We also offer unique frames

that accentuate our artists’ work,” said Johnson.

Along with paintings, The Frame

and I Gallery and Frame Shop can frame antiques and collectables, Continued on page 39

Cutting-Edge Shoulder Surgery Now Available in Northern Arizona Northern Arizona Orthopaedics (NAO) and Dr. Yuri Lewicky are among a select few in the world offering an innovative all-arthroscopic shoulder reconstruction using donated bone and cartilage. This advanced procedure—Arthroscopic Distal Tibial Allograft Bone Augmentation with Cerclage Fixation—rebuilds the shoulder socket using the end of a donor shin bone, eliminating the need for metal implants or harvesting the patient’s own bone.

Ideal for patients with severe glenoid bone loss and chronic shoulder instability, this minimally invasive technique uses a tensioned suture-based fixation, preserving natural anatomy while reducing recovery time and complications.

“This groundbreaking procedure offers new hope for patients needing more than traditional surgical options,” says Dr. Lewicky, shoulder specialist at NAO. Northern Arizona Orthopaedics With locations in Flagstaff, Prescott Valley, and the White Mountains, NAO provides comprehensive orthopedic care with over 50 years of trusted experience.

Dr. Yuri Lewicky at Northern Arizona Orthopaedics (NAO)

Learn more at northazortho.com or call us at 928.226.2900

@quadcitiesbusinessnews

JUNE 2025 // Quad Cities Business News

Starting your business is faster and easier than ever.

Skip the lines with Arizona Business One Stop — a free online tool to plan, start, and run your business in one convenient, connected, easy-to-use place. Registration takes minutes and businesses are instantly approved.

Get started at businessonestop.az.gov.

You’ll receive a personalized checklist with necessary trademark, tax, license, and permit information.

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quadcitiesbusinessnews.com

// BUSINESS CENTS // BY BONNIE STEVENS, QCBN

Mining for Meaning: What Your Brand is Saying About You When You’re Not Around

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f we think of our brand as a fashion accessory, we may give more thought to the meaning behind it and what it’s saying about us. Often it is the first impression a potential client, associate or customer develops before meeting us in person. And it should be visible almost everywhere that we are and especially where we are not, including in the background

of our Zoom calls and on marketing items like t-shirts, keychains, sun visors and whatever else we wear, carry, give away or leave behind.

An interesting exercise is thinking of a brand and delving into its backstory. For example, Purina is a leading name in pet food, and we likely recognize the red and white checkerboard attached to the name. That pat-

// Another fun surprise is tucked into the famous Baskin-Robbins logo. The company originally offered 31 different flavors - one for every day of the month. Brilliant! When you visit the ice cream parlors in the Quad Cities (and you know you will), look closely at the BR logo to spot the hidden “31.”

Now that’s a sweet detail. //

tern, introduced more than a century ago, is a nod to its founder, William Danforth, whose childhood memory was that of his family’s clothing made from the same bolt of checkerboard material. To him, it represented balance in life, transferring to balanced nutrition for animals. Knowing this makes me laugh at the image of an entire family dressed in red and white checkerboard, but I also think of high-quality pet food!

Also in Northern Arizona, we have the opportunity to notice other long-established brands used by ranching families. Babbitt Ranches has been donning its CO Bar brand since 1886. It’s a brand that grounds the company in family and relationships, a mark of stability harkening back to Cincinnati, Ohio (CO), where the original five Babbitt brothers came from before becoming cattlemen in Flagstaff.

Recently, I became aware of hidden symbols in popular brands that we seemingly see every day. Amazon, for

instance, draws a curved line with an arrow from A to Z in its name. Thus, that’s what it delivers – everything from A to Z – something many of us can attest to since the pandemic! The line also looks like a smile, designed to convey the idea of happy customers.

Meanwhile, a close examination of the FedEx logo reveals a hidden arrow, cleverly disguised in the negative or white space between the letters E and X. This element is meant to subconsciously connote speed and accuracy.

Another fun surprise is tucked into the famous Baskin-Robbins logo. The company originally offered 31 different flavors – one for every day of the month. Brilliant! When you visit the ice cream parlors in the Quad Cities (and you know you will), look closely at the BR logo to spot the hidden “31.” Now that’s a sweet detail.

Our brand’s job is to represent us, even when we

are not around – on our website, on the pens we give away at the conference and on our ads in Quad Cities Business News.

My Zonie Living brand is intended to speak of Arizona, which is what we do on the video podcast, designed with the vibrant, blending colors of an Arizona sunset.

What is your brand saying about you? Think about it, because you know we will! QCBN

Bonnie Stevens is the editor of QCBN. She is a career journalist and public relations consultant. She can be reached at bonnie.stevens@gmail.com.

JUNE 2025 // Quad Cities Business News

@quadcitiesbusinessnews

Named among the Most Trustworthy Companies in America

APS was recently named to Newsweek’s 2024 list of Most Trustworthy Companies in America. We are grateful for the privilege to serve you and the opportunity to earn your trust. As our state continues to experience unprecedented growth, we’re ready to invest in Arizona’s future with a focus on reliability and keeping bills as low as possible for our customers. We take seriously our responsibility to power your lives and thank you for your trust in us.

This ad is shareholder funded and does not impact customer rates.

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Findlay Hyundai Celebrates Grand Opening with Free Raffle, Food, Festivities

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Banking on the Grand Canyon

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usinesspeople, residents and local leaders gathered in Tusayan, Wednesday, May 21, to discuss the return of banking services to the Grand Canyon. Pinnacle Bank Regional President Greg Behn and other bank representatives hosted the gathering to explore banking options with the community, including opening a branch in the rural town near the South Rim and

installing ATM Live services, which would allow customers to speak with a teller virtually. The initiative aims to improve financial accessibility for the underserved Northern Arizona area that has been without banking access for three years. Residents of Tusayan and surrounding municipalities currently drive more than an hour to Flagstaff to make basic bank transactions. QCBN

he atmosphere is relaxed, the pricing is aggressive. That’s how General Manager Ben Hollibaugh describes the experience and philosophy at Findlay Hyundai Prescott, especially with the new state-of-the-art facility that offers a modern showroom, expansive view of The Dells, expanded service center and customer comforts like snacks, sodas, device chargers and EV charging stations – all about to be unveiled at the grand opening 10 a.m.-6 p.m., Saturday, June 28.

“Not only can you come in and purchase a car, when you get your car serviced, you can enjoy the amenities in a comfortable spot,” said Hollibaugh.

“Also, there’s a big window that looks into the shop and you can watch your car getting worked on. Customers watch their car go up in the air and see the technician doing the work – it’s a cool experience and they tell me they like it!”

With the new 30,000+ -square-foot dealership, the service shop is now three times the size of what it was at Findlay Hyundai’s previous location.

“We’ve tripled the size and have more technicians. We can get you in for same-day service. If your engine light goes on and you’re on a vacation with

your family in Northern Arizona, we want to get you in right now and get you back on the road.”

And if that’s not enough to make customers want to stop for a look around the new facility, Hollibaugh offers this: Sign up to win a car! From now through the week before the giveaway event in October, anyone 18 years old and above can come in and pick up a free raffle ticket.

“The campaign has a pirate theme.

Around Halloween, we’ll draw 100 tickets. Those people will be given a key. Ten of those keys will unlock the pirate chest, revealing another key.

From there, 10 people will be holding keys, and one will start the car that we are giving away as a paid three-year lease or $10,000, whichever the lucky keyholder chooses.

Meanwhile, Findlay Hyundai Prescott is also giving away a $2,000 Visa gift card. “Come in, fill out a form, put it in the raffle box and we’ll draw the winner at our grand opening on June 28,” he said. “We call it ‘The Great Getaway Giveaway,’ to support your summer vacation, but if you want to do something else with the money, that’s fine, too!”

Aside from the gift card drawing, a

Findlay Hyundai Prescott is celebrating the dealership’s new, much larger and modern site at a grand opening scheduled for Saturday, June 28.

Courtesy photo

local radio station will be onsite with a live remote broadcast and Hollibaugh promises food and fun.

The day before, 4 p.m., Friday, June 27, the public is invited to attend a ribbon-cutting ceremony with light refreshments.

The new dealership site is 1315 Auto Park Drive, at the corner of Willow Creek and Pioneer Parkway in northwest Prescott, replacing the previous location that was about a mile south on Willow Creek Road. “Customers have been saying we need room and now we have it and much more!” said Hollibaugh. QCBN

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JUNE 2025 // Quad Cities Business News

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Quad Cities Business News // JUNE 2025

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Full-Service Jewelry Stores Offer More Than Sparkle

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By Jim Carlisto

hile the allure of glittering display cases and radiant gemstones draws many into a jewelry store, a full-service jewelry shop offers far more than just beautiful accessories. For customers seeking not only quality products but also personalized services, expert care and long-term value, full-service jewelers are a cornerstone of reliability and craftsmanship.

From in-store jewelry repairs to custom design and gold buying, full-service jewelry stores provide a comprehensive experience that online retailers and big-box chains often cannot match. These local establishments combine artistry, technical skill and customer service to meet a wide array of needs – all under one roof.

CUSTOM DESIGN: JEWELRY AS UNIQUE AS THE WEARER

One of the most valued offerings of a full-service jewelry store is custom design. Whether it’s an engagement ring that tells a couple’s story or a reimagined heirloom passed down through generations, custom work allows customers to create something entirely their own.

Skilled jewelers collaborate with clients to sketch, model and ultimately craft pieces that reflect personal tastes, milestones or symbolism. The process can transform loose stones or outdated settings into wearable art.

A custom piece isn’t just jewelry – it’s a reflection of identity. People want something meaningful, not mass-produced.

REPAIR AND RESTORATION: BREATHING LIFE BACK INTO TREASURES Full-service shops also specialize in repairs – an increasingly rare skill in the era of disposable goods. Whether it’s a snapped chain, missing stone or worn prong, in-store repair services can extend the life of a piece and preserve sentimental value.

Watch and battery repairs are often available as well, saving time and hassle for those with cherished timepieces or everyday watches. Cleaning and inspection services, which many jewelers recommend doing twice a year, help customers catch wear-and-tear issues early. A lot of people don’t realize how much wear their jewelry goes through over time. We’re here to make sure those items last a lifetime – or several.

GOLD BUYING AND TRADE-IN OPPORTUNITIES

With gold prices fluctuating and estate jewelry often collecting dust, many full-service jewelers offer gold buying and trade-in options.

These transactions can help customers turn old or broken pieces into cash or store credit toward a new purchase.

Reputable jewelers use accurate scales and conduct transparent evaluations, giving clients peace of mind during the process. Many shops also buy silver, coins and other valuables, making them a one-stop location for liquidation and appraisal needs.

EXPERTISE, TRUST AND COMMUNITY CONNECTION

What truly sets full-service jewelry stores apart is the experience and accountability of their staff. Unlike online shopping experiences, where questions often go unanswered, local jewelers offer personalized consultations, expert guidance and a consistent point of contact.

People come in with questions about inheritance pieces, insurance appraisals or even just cleaning advice. It’s not just about the sale – it’s about building relationships.

This community-centered approach fosters trust and loyalty. Many families return to the same jeweler over generations, seeking advice, celebrations and support during life’s most meaningful moments.

A LEGACY OF SERVICE

In an age of impersonal commerce, full-service jewelry stores remain grounded in tradition, craft and human connection. They offer not just fine jewelry, but also a spectrum of services that enhance, protect and honor what jewelry means to its wearer.

Whether marking a major milestone, repairing a beloved piece or designing something entirely new, full-service jewelers provide far more than sparkle – they offer a legacy of care. QCBN

TROPHIES, AWARDS AND COMMUNITY RECOGNITION

In addition to personal jewelry, many full-service stores offer engraving, plaques, trophies and awards. These services support schools, sports leagues, businesses and community organizations looking to recognize achievements and milestones.

Because these items are often customized on site, customers benefit from faster turnaround times and personalized attention not typically offered by larger retailers or online vendors.

As the owner of Raskin’s Jewelers, Jim Carlisto, a member of the esteemed Carlisto family, remains unwaveringly committed to upholding their founding values, guaranteeing exceptional service to each patron. With over 16 years of profound experience in the jewelry realm, Jim’s steadfast devotion lies in maintaining unparalleled standards, placing paramount importance on customer satisfaction. 110 W Gurley St Prescott, AZ 86301

JUNE 2025 // Quad Cities Business News

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Using Virtual Reality to Manage Tinnitus

By Jeff Lane, Au.D. The second most frequent request I receive from patients, after improved hearing, is to make their tinnitus go away. While tinnitus is not dangerous, it can certainly diminish sufferers’ quality of life. Unfortunately, there is no known cure for tinnitus.

Instead, the focus is on mitigating the impact on daily life.

Studies show that amplification, sound therapy, dietary modifications and cognitive behavioral therapy (CBT) are all effective forms of tinnitus management. But are there any new tools to add to the arsenal?

Perhaps! Researchers are beginning to explore the use of virtual reality (VR) in helping tinnitus patients, and the initial results are promising!

SOUND THERAPY

Sound therapy refers to the practice of having tinnitus patients listen to relaxing sounds to lessen the perceived annoyance caused by the tinnitus. Common stimuli can include white noise and nature sounds, such as waves. They are often presented through hearing aids. The stimulus sound masks the tinnitus; the brain focuses on the stimuli, rather than the bothersome tinnitus. It’s similar

to putting on your headphones while trying to complete an assignment so you are not distracted by the noises around you. Sound therapy also promotes relaxation, which has been shown to reduce the perceived loudness of tinnitus.

Recently, researchers have looked to fractal tones for use in sound therapy. Fractal tones sound like wind chimes or singing bowls, which most people find inherently relaxing.

However, their real benefit is their unpredictability. Because they do not follow a predictable pattern, the listener listens more passively, which promotes a more relaxed emotional state. Studies have shown that fractal tones can be as or more effective than other types of sound.

VIRTUAL REALITY

When hearing the words virtual reality, most people likely imagine video games or online communities.

However, studies have shown it to be useful in the medical field as well.

It can be used to help manage acute and chronic pain. It can also help with mental health conditions such as anxiety.

Scientists believe the therapeutic benefit stems from VR’s effect on our limbic system, which helps to control

emotional states and reactions. Since the limbic system is believed to be involved in our perception of tinnitus, VR offers an intriguing pathway to relief. Indeed, one study showed VR to be as effective as CBT in addressing tinnitus!

HAPPY MARRIAGE

So, sound therapy and virtual reality have both proven themselves viable options for managing tinnitus. But what happens if the two are combined? Is the benefit even greater?

Fortunately, we have an answer. A. K. Deshpande et al. (2022) performed an experiment to explore this exact hypothesis.

The authors gathered 20 adult participants with tinnitus in one or both ears. They excluded those with head, neck or spinal injuries, or those who already had a tinnitus masker active in their hearing aids. They then had the participants undergo two treatment paradigms. One involved a session using a commercially available sound therapy in isolation. The second involved those same participants undergoing the sound therapy in conjunction with VR. The VR involved wearing goggles that presented different nature scenes. Each session was performed one week apart, with

the order of the sessions (VR first or second) being randomized.

After each session, the effects of the therapies were determined using three self-assessments. However, for our purposes, we will focus on two: tinnitus loudness and Tinnitus Functional Index (TFI). Tinnitus loudness is the perceived intensity of the tinnitus. The TFI measures the perceived negative impact of the tinnitus on the person’s daily life. Both paradigms (sound therapy only and sound therapy with VR) were shown to help lower both the tinnitus loudness and TFI scores. However, there was a statistically significant difference between the two, which favored the inclusion of VR. In other words, the authors showed that combining the two therapies did make them more effective.

These results are obviously quite exciting. Audiologists have a possible new tool in the fight against tinnitus! However, anticipation must be tempered. As the authors discuss, their experiment did not study the long-term effects and efficacy of their treatment.

Also, the setup was entirely experimental and designed solely for the study. There is no commercially available,

self-contained device that you can buy to replicate this specific treatment. But such significant results in early experiments are encouraging.

Contact your local audiologist to discuss currently available treatments, and keep an eye on the horizon. QCBN Trinity Hearing Center is located at 1330 N. Rim Dr., Suite B in Flagstaff. For more information, visit the website at TrinityHearing. net. Jeff Lane is a doctor of audiology with a passion for improving the lives of others.

Dr. Lane may be reached at 928-522-0500 or audio@trinityhearing.net.

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Quad Cities Business News // JUNE 2025

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Prescott’s 4th -

Freedom, Fun & Fireworks Friday, July 4th Live music, fireworks & more! 1-10 p.m.

Watson Lake, Prescott AZ Free Admission • Free Parking • Live Music • Game Zone

Celebrate 4th of July in Prescott, Arizona with fun for the whole family! Enjoy live music, face painting, activities and a spectacular fireworks show over Watson Lake. Bring a picnic or grab some food from local food trucks.

• First-come first-served easy up tent spots • Picnic style general admission grass area An Elevated VIP Experience *Tickets for Purchase - see website for VIP details $30 Wristband Includes: • Inflatables & Water Slides • Face Painting (1-8 p.m.)

• Photo Booth

25% of bar profits donated to Big Brother Big Sisters Yavapai

prescotts4th.com

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VerdeValley Serving the Greater Verde Valley

JUNE 2025 // Quad Cities Business News

19

BUSINESS NEWS

VerdeValley Serving the Greater Verde Valley

BUSINESS NEWS

Taawaiki Inn Welcomes Guests Into the Heart of Hopi Culture Clarkdale destination offers immersive cultural experiences, Hopi art and a growing community vision

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By Stan Bindell, VVBN

et against the vast backdrop of the high desert, Taawaiki Inn offers more than just a place to rest – it invites guests into the living traditions of the Hopi people. From the architecture and decor to future plans for cultural demonstrations and guided hikes, the inn offers a rare opportunity for visitors to experience Hopi culture in an intimate, authentic way.

“Taawaiki” means “sunhouse” in the Hopi language, and the inn – adorned with Hopi artwork and built on land tied to historical migration routes – lives up to its name. Located near Tuzigoot National Monument on former Yavapai-Apache land, the 44-room hotel blends cultural education with hospitality.

Taawaiki Inn opened in July 2024, featuring two stories, a conference room that accommodates up to 35 guests, and a small kitchen serving breakfast. Renovations are underway to expand its culinary offerings, including traditional Hopi dishes.

In the meantime, the staff has added a barbecue and fryer to enhance the menu, with upgrades expected by June 15.

An on-site art gallery showcases works by Hopi artists, with

plans for Saturday demonstrations and talks. Locals are already visiting to view the artwork and enjoy coffee, pastries and food made from traditional Hopi blue corn.

The project is overseen by the Hopi Tribe Economic Development Corporation. CEO Nick Brokeshoulder, a member of the Hopi Tribe, said the inn is already self-sustaining and summer tourism is expected to bring even more visitors. “We want to create a bridge for tourists,” he said.

The inn employs 13 staff members, including five Hopis.

“This is an opportunity site where people can get jobs to help take care of their families. I take a lot of pride in that,” added Brokeshoulder.

Revenue generated from the hotel supports the tribe’s broader community goals, including educational and cultural initiatives.

Recently, the corporation supported the Hopi High School football team and is pursuing the development of a visitor center and museum at the Hopi Cultural Center located at Second Mesa about 60 miles north of Winslow on Hopi land.

Brokeshoulder, who served 20 years in the Army, holds a master’s degree in educational leadership. He also studied macro and microeconomics. He says his favorite part of the work is giving back. “We need to balance the revenue with helping the community.”

Taawaiki Inn is one of seven properties managed by the corporation, with others including properties in downtown

Flagstaff and the Hopi Cultural Center. Future projects being considered include a museum, biking trail, apartment development near Twin Arrows Casino and the acquisition of nearby businesses to expand economic opportunity.

“I never thought I would use [economics], and now I’m living it,” Brokeshoulder said. VVBN

// “Taawaiki” means “sunhouse” in the Hopi language, and the inn – adorned with Hopi artwork and built on land tied to historical migration routes – lives up to its name. Located near Tuzigoot National Monument on former Yavapai-Apache land, the 44-room hotel blends cultural education with hospitality. //

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Quad Cities Business News // JUNE 2025

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A Desert Jewel in Fitness Cristy LeBlanc Rose empowers athletes of all ages to meet their goals at her Cottonwood gym

By V. Ronnie Tierney, VVBN

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hat began as a childhood diagnosis turned into a lifelong calling for Cristy LeBlanc Rose. Prescribed exercise at age 5 to manage scoliosis, she discovered early on the transformative power of movement – a discovery that would one day inspire a thriving fitness community in Cottonwood.

“I had to do these exercises every day and eventually they helped me. I kept them up until I was a teenager, and it was then that my friends and I would do Jane Fonda workout videos every day after school.”

That early introduction to fitness became the foundation for a career in health and strength training. Today, Rose serves as owner and head coach of Desert Jewel Strength and Conditioning, where she brings a practical, personalized approach to helping people of all ages reach their goals.

Five years ago, Rose and her husband, Edward, relocated to Cottonwood from Upstate New York when he accepted the position of Sedona Airport director. With more than a decade of experience as a trainer and athlete, she quickly noticed a gap in the local fitness

scene.

“I found that there wasn’t a gym accessible to the community that focused on the health and wellness aspect of fitness,” she said. “I wanted to give back to the community in a way that I knew would be sustainable for people in their fitness journey.”

With a Level 2 CrossFit certificate and a Level 1 Precision Nutrition coaching certification, Rose began building her vision. In August, she secured a location with both indoor and outdoor space, creating what she calls an “airy, motivating and inviting” gym environment.

“I think it also pushes my clients to push a bit harder,” she said.

Her approach resonates with clients and fellow professionals alike. “Coach Cristy is one of the most impactful coaches I’ve worked with,” said Tim Puckett of Puckett Physical Therapy and Performance. “Her blend of technical skill, motivation and care creates an environment where athletes thrive. I’ve grown stronger, more confident and Above: Realizing that the benefits of fitness on her health and wellness have changed her life, Cristy LeBlanc Rose, who competed for years as a CrossFit athlete, now strives to help others meet their fitness goals. Below: Rose demonstrates a more capable under her guidance.” muscle up move on her outside gymnastics rig. Photos by V. Ronnie Tierney, Fresh Focuses Photograph Desert Jewel serves a wide demographic, with members ranging in age family. She knows and connects with from 14 to 78. Among the gym’s most Olympic lifting and fitness retreats. The close to Rose’s heart. everybody there. I’ve never felt more popular offerings are women’s training, Masters 50+ classes are particularly “This is one of the most rewarding programs at my gym,” she said. “At this welcome in a gym, and I look forward to every workout and motivating age, men and women are striving to speech. I’ll be a member for life.” keep muscle mass in order to remain Coaching alongside Rose is Brian independent in their lives. I’m striving to help this community live better. It is Pitcher, a Culinary Institute of Amermy passion to help them gain strength, ica graduate and CrossFit certified trainer. The two met in New York in confidence, balance and agility.”

2018. “When he moved to Arizona to “Cristy has been my fitness coach for over four years,” said Tracey Tibbs, take a job as a chef, coaching at Desert owner of Sedona Soap. “She truly cares Jewell was a perfect fit for him so he could keep giving back to the commuabout her members and is passionate nity,” said Rose. about helping people. She provides Now living in Clarkdale, Rose incredible coaching and has created a and her husband enjoy gardening, community of supportive people. It’s exploring the desert, and spending absolutely the best way to start each time with their five German shorthair day.” pointers. Their two daughters are also “We also have a lot of couples that blazing their own paths: the oldest is a come workout together,” said Rose. “I firefighter, and the youngest is studying think this helps with eating better and sustainable horticulture at Arizona living a healthier lifestyle.”

State University. VVBN Verde Valley Firefighter Matthew Chavez, owner of Chavez and Sons Landscaping, says he met Rose when Desert Jewel Strength and Conditioning is he first moved to Cottonwood. “I was located at 417 S. 6th St., Suite D, in Cottoninstantly drawn to her energy. Being wood. For more information, visit www. a part of her gym is to be part of a desertjewelfitness.com.

JUNE 2025 // Quad Cities Business News

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// VERDE VALLEY COMMUNITY PROFILE // BY V. RONNIE TIERNEY, VVBN

The Bit Maker of Camp Verde Earns Worldwide Respect Greg Scott blends artistry and function to improve communication between horse and rider

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ommunication between a horse and its rider can be a challenge, but Flagstaff native Greg Scott has found a way that not only eases that barrier but has charmed clients across the nation.

Although horse bits and spurs may not mean much to the average person, to an equestrian, it can make a big difference in controlling their horse. And Custom Handcrafter Bits and Rasp Spurs owner Greg Scott has horse riders from all over impressed with his craft.

“The primary purpose of a horse bit is to allow the rider to communicate with the horse through pressure on the horse’s mouth,” said Scott, whose careful work results in a comfortable and gentle fit.

“This can control the horse’s speed, direction, balance and also controls their behavior and specific tasks such

as turning and stopping. Horses love the comfortability of a relaxed mouth. A lot of my bits have been purchased by professional team ropers.”

Growing up in Doney Park on Flagstaff’s eastside, Scott has been living in the Verde Valley since 1970 and currently resides in Camp Verde. “I was actually born at the first hospital in Flagstaff on Riordan Road,” he said.

Scott’s father, Dallas T. Scott, worked as a welder at the Operating Engineers branch in Flagstaff. He died when Scott was just 10 years old. “My brother, Zane, and I took over his horse and we started roping for the next 20 years.”

Their dad also left a welder, which piqued their interest and may have been the seed planted for Scott’s career.

“We liked Flagstaff, but the weather was better down in the Verde Valley, Continued on page 22

Greg Scott works carefully and methodically, handcrafting bits and rasps in his workshop. Photo by V. Ronnie Tierney, Fresh Focuses Photography

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Quad Cities Business News // JUNE 2025

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Verde Valley Sanctuary Hires New Finance Director

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erde Valley Sanctuary (VVS) has announced its newest leadership team hire as Lindsay Brooks was named the new finance and administration director.

Brooks spent the last several years working for the Arizona Coalition to End Sexual and Domestic Violence (ACESDV) before joining the agency in February.

Originally from Prescott Valley, Brooks will manage all aspects of the organization’s financial and administrative operations, and most human resources duties.

“We couldn’t be happier to have Lindsay join our team,” VVS Executive Director Jessye Johnson said. “Her background in nonprofit accounting, in addition to her passion for our mission and her roots in Yavapai County made her the perfect

choice for Verde Valley Sanctuary.”

Brooks’ predecessor, Jessica Bryson, left the agency last fall.

Johnson thanked Bryson for her dedication during her tenure. “We appreciate Ms. Bryson and the tireless work she put in as a key member of our leadership team here at VVS,” Johnson said.

“I’m excited to join an organization in the county that raised me,” Brooks said. “I’m deeply passionate about serving communities affected by violence using trauma-informed practices in everyday life.”

VVS provides a safe haven for survivors of domestic and sexual violence, offering shelter, counseling, safety and exit planning. VVBN P.O. Box 595, Sedona, AZ 86339 928-282-2755 VerdeValleySanctuary.org

Lindsay Brooks

SCOTT continued from page 21

so we moved to Cornville when I was a teen. I went to school at Mingus High School.”

Through the suggestion of a friend, Scott began making bits and spurs. “I played around with it for a while and then it was as if God inspired me to go forward. One of my highest selling bits took five months to create.”

“A friend introduced me to Greg Scott’s bits about 20 years ago,” said Billy Lam, an amateur roper from Georgia. “The feel and control that you get from the horse is better than anything else I’ve used. Some bits can scare a horse and they don’t get the right feel, respect and performance. As a roper, the feel and control of Greg’s bits are excellent. I’m now 40 and continue to use his bits as I travel from Georgia to Las Vegas.”

Scott makes only two or three a month, putting a lot of time and care into each piece. “There are different types of bits and the fit needs to take into consideration the horse’s tongue and palate and be comfortable in their mouth. Their thickness, shape and type of metal used is a big factor. Sometimes I use copper in them.”

Jody Tapia, a team roper from Florence, has every kind of spur and bit that Scott has made. “Greg is second to none in his workmanship. His designs are made with the horse in mind. The weight, balance and everything he does is one of a kind,” said Tapia.

“People have tried to copy his work, but they just don’t get it,” he

Greg Scott handcrafted these horseshoes and rasps out of steel. Courtesy photo

said. “I’ve watched him craft and the time it takes to make each intricate part is unbelievable. While other people do machine press, his are all handmade. On top of that, Greg is an awesome person.”

Reputation travels far and Scott has even sold his pieces to equestrians in New Zealand, Canada, Australia and Spain. “I’ve sold a few to famous people and in 2011, someone purchased a bit for George Strait’s birthday.”

“Greg Scott’s Custom Handcrafted Horseshoe Bits and Rasp Spurs makes the best spurs I’ve ever had,” said Ben

Scott, a team roper from North Dakota. “The detail is unbelievable and probably the most comfortable heel for my horses. They work so well.”

“In this industry I’m always thinking of ways to make a better product,” said Scott. “I’ve had offers to have these mass produced in Mexico, but I want to do my own thing and make quality products.”

Most evenings Scott can be found cajoling at his favorite lounge. He hopes to take the summer off and fish.

For more information, call Custom Handcrafted Horseshoe Bits and Rasp

Pro Rodeo Cowboy Kraig Von Ahn’s favorite bit is made by Greg Scott. Courtesy photo

Spurs, 928-300-1955, or connect on Facebook.

LAST TIME I FELT NOSTALGIC

Oklahoma who made the National Rodeo Hall of Fame. He has been our idol since my brother and I were kids.

I feel that daily. I think about bits and things that I’ve made and done for people. It’s overwhelming.

WHERE I GO TO RELAX

MY GUILTY PLEASURE

“Lonesome Dove” with Robert Duvall. It’s just a good, clean movie.

I like to go to happy hour at Bullpen and Watering Hole here in Camp Verde.

WHO I ADMIRE

Tee Woolman, a team roper from

A nice trout lake for fly fishing.

FAVORITE MOVIE VVBN

JUNE 2025 // Quad Cities Business News

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23

Prescott Real Estate Insights: Your Guide to the Local Market

Study Shows Short-Term Rentals Boost Yavapai County Economy Findings dispel housing concerns, urge focus on development, not restrictions

By Heidi Dahms Foster, QCBN

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ollowing the rise in popularity of short-term rentals, communities across Yavapai County have targeted various legislative policies to restrict and limit the use of private property for short-term vacation rental purposes. In early May, the Prescott Area Association of REALTORS presented the results of an Economic Impact Study on Short Term Rentals (STRs) in Yavapai County. The purpose of the study, commissioned by the Sedona Verde Valley Association of REALTORS, examines the impact of STRs on local economies, workforce housing and property regulations.

Sedona Verde Valley Association of REALTORS’ Government Affairs Director Jack Greacen provided a comprehensive overview of the data collected and answered audience questions during presentations this spring in Sedona and Prescott Valley.

Although short-term rentals are often blamed for perceived local hous-

Jack Greacen, government affairs director for the Sedona Verde Valley Association of REALTORS, shared findings from a recent study dispelling the common myth about short-term rental properties taking away from workforce housing and revealing their positive economic impact on the region.

Photo by Heidi Dahms-Foster

ing challenges, Greacen presented evidence of the true influence of short-term rentals in the county and how they contribute to the greater local economy.

Greacen is the founding partner and CEO of AEG Policy Advisors, a consulting firm based out of Tucson.

For the past two and half years, he said, he has talked about short-term rentals across the country, where many communities are experiencing the same issues as Yavapai County.

While county residents are eager to preserve the unique character of their communities, Greacen said it’s important to recognize the necessity of adapting to market realities and the needs of these communities as it applies to STRs. Findings from the Economic Impact Study on Short Term Rentals (STRs) in Yavapai County reveal that short-term rentals like “It has been a very interesting and this one in the Village of Oak Creek support nearly 5,000 jobs and bring an estimated $131 million to the region from visitor educational exercise,” he said. “Not just understanding how our economy spending on local food and beverage services alone. Photo by Bonnie Stevens has changed over the last 20 years, Rentals was estimated at $259 milrural community of Yavapai County, economies. but more importantly, what has lion, and visitors using STRs spent an “My goal is to put the realtor changed our marketplace, particular- and I’d say the entirety of the county, estimated $131 million at food and brand on a comprehensive study there is nothing more unequivocally ly for realtors. It’s important that evbeverage establishments; $44 million of what short-term rentals are, to untrue.” erybody understands this, because it for recreation, sightseeing and entertell communities definitively what Also, Greacen said that many tells the story of where we’re going.” tainment; $98 million on shopping they’re performing like, why they’re municipal government leaders and Communities are building homes and retail; and $52 million on local performing and what it actually at rates lower than those of the 1990s, even state legislators in Arizona transportation. means. And more importantly, to believe that short-term rentals affect 1970s, or even pre-1940, Greacen Greacen said that studied commuworkforce housing. In fact, the study hopefully refocus most communities said, severely limiting housing availon the relevant conversation, which is nities across the country that have shows that the spike in Yavapai ability. regulated or taxed STRs in various prioritizing development,” he said.

County home values beginning “Most communities now are at While acknowledging the concerns ways have said money generated development levels below 1990, some in 2021 coincided with, and were would be used for affordable housing of residents and municipal leadlikely spurred in part by, historically below 1970. And one we’ve actually efforts. In Yavapai County, where ers about the effects of STRs on a seen is pre-1940. When you think we low interest rates. A similar surge STRs generated an estimated $2.5 community, Greacen highlighted may need 1,200, 1,300 or 5,000 homes in home prices during the COVID million in TPT taxes and likely well in some relevant facts that show STRs period occurred across Arizona as a in a given community, you’re not excess of $600,000 in property taxes in fact have a greater impact on area producing homes at pre-1990s, you’re whole and throughout much of the U.S. - indicating a common dynamic economies than may be thought, and for the county in 2023, none of those producing homes at pre-1940s level. excessive regulation can cause proven dollars appear to have been used for prevailing across markets, regardless We’re not even in the same ballpark such housing efforts. QCBN damage to those economies. of STR prevalence. conversation,” Greacen said.

A portion of the study showed Education about STRs and how He added that the public likely STRs contributed substantially to has heard how short-term rentals are they affect communities is Greacen’s For complete findings of the study, visit the economy of Yavapai County and taking away from workforce housing. goal for the studies and research he the PAAR website at https://www.paar.

City of Sedona in 2023, directly or is now facilitating. He is working “More importantly than that, you org/2025/05/06/economic-impactindirectly supporting 4,978 jobs and with RRC Associates, based out of get this opinion that corporations study-short-term-rentals-yavapai-coungenerating $721 million in economic ty/.

Boulder, Colorado, which he said are coming into our backyard and output, $449 million in gross domesis essentially the gold standard for buying up the homes and turning tic product (GDP), and $195 million economic analysis in the Mountain them into rentals. If you wanted to in labor income, the equivalent of West, to produce studies that show say that about Phoenix, I would tell you there’s at least some relative truth municipalities how short-term rentals 4.4% of Yavapai County’s income.

Direct visitor spending on STR to that. When we’re talking about the affect their communities and their

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Quad Cities Business News // JUNE 2025

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How Mortgage Pre-Approval Provides a Competitive Edge, Helps Homebuyers Shop Smarter

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By Greg Riordan

lanning to buy a home in the near future? Maybe you aren’t ready to buy yet, but you’re starting to save for a home and are learning all about the homebuying process – that’s great! You’ll want to make sure you know all about the pre-approval process before beginning your search for the perfect home. If you’re wanting to beat the competition and purchase your dream home, it’s important that you don’t skip the pre-approval process.

Pre-qualification and pre-approval are terms you’ll hear often in the mort-

gage industry, often used interchangeably. However, there are a few key differences between the two. Pre-approval goes more in-depth than pre-qualification, as it pulls your credit score and provides more accurate insight. You’ll want to make sure you’re ready to buy, however, since pre-approval letters expire, usually within 60-90 days.

While getting pre-approved may seem like another step that you don’t necessarily need to do, it proves you’re serious about purchasing a home and helps you stand out to sellers. In addition to having a competitive edge, a mortgage pre-approval can help streamline your shopping experience,

// Pre-qualification and pre-approval are terms you’ll hear often in the mortgage industry, often used interchangeably. However, there are a few key differences between the two. Pre-approval goes more in-depth than pre-qualification, as it pulls your credit score and provides more accurate insight. //

since you’ll know exactly what you can afford and thus limit your browsing.

You won’t waste any precious time looking for homes outside of your budget.

Another key benefit is that you’ll also be one step ahead when it comes to closing, so that process can likely be expedited. Since you’ve already filled out much of the paperwork and verification has been completed, the closing process won’t take as long as with someone who hasn’t been pre-approved.

To obtain a mortgage pre-approval, you’ll typically need to provide the following: Proof of Income: pay stubs, W-2 forms, tax returns, etc.

Asset Documentation: statements for your various accounts Employment Verification Identification: valid form of government ID Social Security Number Every address you’ve lived at in the past two years While pre-approval doesn’t automatically qualify you for

19 Per year

$

a mortgage loan, it is a good first step in the right direction. Plus, you’ll have peace of mind knowing upfront what your budget truly is – which can save you from heartbreak and hassle down the line. If you need help getting the process started, reach out to me today and I can help find the right option for you! QCBN Greg Riordan is a loan officer with Legacy Mutual Mortgage. For additional information or to get in touch with Greg, visit www. gregriordan.com or call 928.427.5156.

You may find his office at 325 W Gurley St #102, Prescott, AZ 86301. Greg cares about the people that choose to trust him with the biggest asset in their lives – their home. He will give straight, honest answers with exceptional advice whether you are refinancing your home to pay off debt, lowering your rate, reducing the length of your loan or looking to purchase your first or next dream home.

Greg Riordan, NMLS # 832841 | Gardner Financial Services, LTD., dba Legacy Mutual Mortgage, NMLS #278675, an Equal Housing Lender.

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www.quadcities businessnews.com/subscribe INSIDE THE JANUARY

Downtown Corridor Taking Shape p. 3 American Icon Closing its Doors p. 4

Athena Coming to Prescott p. 6 Bringing Renewable Energy to Navajo Nation p. 8

New SANA Hospi Community Medictal Fills al Needs S

By Ray Newton,

QCBN

aying everyone in the community will benefit from the opening of a state-of-the art hospital, Prescott Mayor Greg Mengarelli welcomed executives, administrators, healthcare professionals, elected officials, staff personnel and residents at the grand opening of SANA Behavioral Hospital during afternoon ceremonies on Dec. 9.

2020 ISSUE:

Considering Corals on Next Beach Vacation Your p.11 Community Profile: Saddling Up with Joe Marshall p.

13

The parking lot was crowded as visitors toured the SANA in Prescott 15,378-squarewas based on exfoot, one-story, tensive research recently constructed about medical needs viding acute integrated in-patient medical facility, of the broader community. psychiatric and medical estimated to cost care to between $9 million adults age 65 and Pierce told the crowd and $10 million. above on Medicare, occupancy will begin that official SANA Hospital and 55 and above Administrator with additional when the AriPamela K. Pierce zona Department contractors as they introduced Kirk of Health Services add SANA to the Olsen, principal Medical Licensing provider networks. and owner of ERH unit Healthcare, a Salt hospital and licenses surveys the In an exclusive interview Lake it with Quad hospital development City-based Hospital in Geriatric as a “Specialty Cities Business News, Pierce, a highly company that Psychiatry.” manages SANA That was expected credentialed behavioral hospitals. to occur at the end health leader of December, she Olsen said the decision with more than 30 said. years of experience, to build described the 24-bed The hospital will focus on prohospital with 14 Continued on

Winfield at the Ranch Preparing for Reside nts page 39

By Ray Newton, QCBN was once the site of one luxurious apartments the wealthiest quartz of arketing itself as will exore gold tract spectacular mines in Central vistas “Prescott’s premier Arizona. south over panoramic looking Located on the eastern luxury apartment rolling hills and natural of Prescott and nestled edge community,” Winfield surroundon the at the ings toward the south side of Bullwhacker Ranch is nearing Bradshaw competition.

Hill, Mountains. the site was famous Pre-leasing is to for almost begin this The six-building 60 years – 1876 to month, with new apart1936 – as residents ment complex at Bullwhacker Mine. expected to begin 1470 Lee Records moving in Circle will house show that hundreds around March 1.

100 apartof gold ore were extractedtons of ment units, all of which Luxury may be the from germane the steep elevated views. Residentshave term for the apartments, hillsides before the here for will have almost mine closed. they are being built immediate on what access to retail shopping Now, those who rent the and

M

The soon-to-be completed 100 luxury apartments Prescott will feature at Winfield at one and two-bedroom begin in March. units on a seven-acrethe Ranch on the east boundary Photo by Ray Newton of property. Occupancy is scheduled January 2020 |

Issue 1 Volume

to

8

WHO’S THE

Continued on

page 36

BEST OF THE BEST?

OUR BEST OF BUSINESS WINNERS ARE ANNOUNCED ON PAGE 32

INSIDE THE FEBRUARY

Willow Creek Apart Ready for Occup ments ancy A

By Ray Newton, QCBN Owner-developer Cole Johnson told the Quad Cities house building and rea residents who Business News fitness center. prefer apart- that The approximate the garden-style ments in the north-central value apartments had been many years project is approaching of the total area of Prescott in the making. now have that $40 million, opportunity.

Johnson said.

“We now have from the City of Prescott certificates Willow Creek Apartments, Six apartment floor of occupancy. plans range a 160unit complex on Residents are moving in square footage a five-acre developfrom about 670 to in. I’m thrilled ment located at to see these new 1,188 square feet.

3137 Willow Creek residents in what Floor plans can be I Road, is accepting believe are the nicest viewed at willowcreekaptsprescott. renters for studio, apartments of one-bedroom, two-bedroom their type in the com/floorplans. community.”

Rental rates also can carriage house apartments. and be viewed on the There are seven same link, Johnson buildings in the complex, one of said. They range which is the clubfrom $1,100 to $1,768 a month. Some utilities are included.

ERAU, Lowell Observatory Partner Up p. 4 Forest Health Hero Retires from Academia p.

6 Blushing Cactus Photography Showcases Quad Cities p. 8 Barrett-Jackson Gleams

2020 ISSUE:

with Car Show Tradition p. 11 Community Profile: Craig Brown Discusses Jail, Water Concerns p. 13

Currently, those interested can take advantage of the grand opening promotion, which allows the choice of a six-month rental option. Also available is an extended stay rental for a minimum of 30 days.

Johnson said all units feature a fullsize washer and dryer, stainless steel kitchen appliances, granite counter tops and spacious living areas with wood plank flooring and carpeting, Continued on

page 36

Region Celebrates Terminal Constru Airport ction

By Ray Newton, QCBN tossing of dirt to initiate during years of planning construction process. the fter years of planning, and preparation.

Prescott Regional an official groundAirStating the new port Director Robin breaking for the terminal Sobotta $15 will make it possible praised the support million passenger to inshe and terminal at crease the number the city Prescott Regional of flights to Airport had Aviationreceived from Federal and from Prescott, more than 200 invited Administration she emphaguests sized it would have Regional Administrator applauding and a dramatic cheering on Mark economic McClardy and his impact on the rethe afternoon of colleagues.

Jan. 7 gional economy.

She also thanked Dignitaries from Sobotta said TransportaPrescott, economic studies tion Security Administration Prescott Valley and reveal the Chino new terminal could Assistant Valley joined state generate as and federal Director Federal Security much as $160 million officials in the ceremonial Justin Bryant for annually the for the local economy. support the TSA provided

A

Dignitaries from around Airport’s new terminal. the Quad Cities dug in during the groundbreaking Photo

by Kay Lyons

February 2020

| Issue 2 Volume

8

ceremony for Prescott

Regional

WHO’S THE

Continued on

page 39

BEST OF THE BEST?

OUR BEST OF BUSINESS WINNERS ARE ANNOUNCED ON PAGE 32

Whether you’re buying your first home, investing in property, or refinancing for a stronger financial future, Jason offers the expertise and insight to guide you every step of the way.

Jason Konopaske

Mortgage Loan Originator NMLS #999021

(480) 536-0752 jasonk@barrettfinancial.com

Barrett Financial Group, LLC Corp NMLS #181106

Serving buyers and homeowners throughout Prescott, Prescott Valley, Chino Valley, and Dewey-Humboldt

JUNE 2025 // Quad Cities Business News

@quadcitiesbusinessnews

With more than 40 years of family experience behind him, Eric Granillo continues a legacy of helping Yavapai County residents find affordable, energy-efficient manufactured homes and often saving buyers up to $200,000 compared to traditional builds. Photo by Stan Bindell

Granillo Mobile Home Service Keeps the Dream of Home Ownership Alive The family business delivers turnkey manufactured homes to Yavapai County

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By Stan Bindell, QCBN

he market for manufactured homes across the Quad Cities remains steady, according to Eric Granillo, owner of Granillo Mobile Home Service and an authorized Best Buy Home dealer based in Paulden.

Granillo knows the business inside and out.

His family has been building and selling manufactured homes in Yavapai County for more than 40 years. He began learning the ropes when he was just 5 years old and now oversees sales across almost the entire county.

Prices for new manufactured homes range from about $213,000 for a two-bedroom, twobath model on a quarter-acre lot, to $415,000 for a three-bedroom, two-bath home on two acres. Local market conditions vary.

“Chino Valley is one of the more expensive areas for new manufactured homes,” said Granillo. “The average price for a three-bedroom, two-bath home there is about $399,000.

In Prescott Valley, it’s around $385,000, and in Dewey-Humboldt, the average is closer to $350,000.”

One of the biggest challenges is finding available lots in Prescott. “There are very few places left to put new manufactured homes,” Granillo said.

Prices fluctuate depending on several factors: the size of the lot, the home itself and location. Whether the homeowner has access to a well or must rely on hauled water can also affect price, with homes lacking wells typically priced $25,000 to $30,000 lower.

Granillo warns that buyers should be wary when shopping for used manufactured homes.

“There are a number of businesses getting into manufactured homes that don’t know the manufactured home business,” he said. He’s

had multiple customers come to him after purchasing from unlicensed dealers and running into serious problems.

He notes that many sellers are pricing used homes at the same level as new ones – even though the newer models include energy-efficient appliances, dual-pane windows, LED lighting, low-flow toilets and Ecoflow showerheads.

“The best part of my work is bringing affordable homes to people,” Granillo said. “We do all the work from start to finish, and when we hand the key to the customer, they are extremely happy. We can work with any budget.”

Still, there are some limitations. One of the biggest hurdles is helping buyers understand that customization options are limited. Unlike stick-built homes, manufactured homes come in a fixed range of models produced by manufacturers.

Granillo emphasizes that a properly installed home on a stem wall – rather than piers – will hold and increase its value better over time.

And in terms of timing, manufactured homes offer another advantage: “Delivery, setup and finish takes four to seven months for a new manufactured home,” he said. While a new stick-built home can take a year or more.

For buyers considering pre-owned models, Granillo recommends looking only at homes built after 1976 – the year HUD began enforcing quality standards for manufactured housing.

The Granillo family has sold thousands of homes in Yavapai County. Today, they continue to sell about 70 new manufactured homes each year, building on a reputation for integrity, affordability and full-service delivery that has spanned generations. QCBN

Step back in time and own a piece of Jerome history. Perched majestically on the Jerome Hillside, overlooking the stunning Verde Valley, this 107-year-old gem whispers tales of the past.

Originally built in 1918 by the UVX Mining Company to house its medical staff, this mixed-use property boasts timeless architecture and a prime location in the heart of Jerome’s bustling visitor district. Featuring 21 residential units, 9 commercial spaces, and an adjacent 0.61-acre parking lot (48 spaces), this 24,589 sq ft. property offers significant upside potential. Capitalize on the opportunity to increase rents, fill vacancies, and explore development opportunities. With its captivating history, walkable location, diverse tenant mix, and 315 feet of highway frontage, this property is poised to generate significant cash flow for years to come.

THE RIGHT LOCATION CHANGES EVERYTHING. The smart way to invest in commercial real estate.

We are the area experts in Retail, Medical, Office, Industrial, Multi-family, Food Service, and Hospitality Properties.

CALL MATT FISH

480.309.1089

www.prescottcommercialrealestate.com

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26

Quad Cities Business News // JUNE 2025

quadcitiesbusinessnews.com

Own a Piece of Arizona’s Living History

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By Nina Wiley

rescott Commercial Real Estate has a rare ownership opportunity in a fully developed, walkable historic district in Jerome.

Originally built during the height of the town’s copper boom, the UVX Center carries the DNA of the town’s mining legacy. Its rugged façade and industrial bones have been meticulously maintained – or reimagined – depending on the space.

Today, it offers a hybrid of historic charm and modern utility, nestled among boutique galleries, artist studios and wine tasting rooms. Spanning 24,589 square feet, the center includes nine retail or gallery spaces, 21 office/apartment/live-work units and panoramic views that tumble down the Verde Valley. Vaulted ceilings, exposed brick, reclaimed hardwoods and patinated steel create a vibe that’s both timeless and on-trend – a dream for curators, creators and culinary visionaries.

Now offered at $4 million, this irreplaceable landmark offers a rare chance to own a crown jewel in one of Arizona’s most iconic mountain towns. Jerome attracts more than a million visitors annually – drawn to its haunted hotels, eclectic shops and

Old West mystique.

Perched at 5,000 feet with cooler temperatures and unbeatable views, it’s a magnet for Flagstaff day-trippers, Phoenix art-lovers and travelers tracing Route 89’s scenic curves.

The UVX Center sits at the heart of this flow – highly visible, highly walkable, and rich with story. Properties like this don’t just appreciate – they accumulate legend. For qualified buyers ready to make their mark on one of Arizona’s most enchanting towns, the UVX Center offers something rare: legacy, leverage, and limitless potential.

SCHEDULE A PRIVATE TOUR

The UVX Center is offered exclusively at $4 million. Full financials, rent roll and zoning documentation are available upon request to qualified buyers. For more information, contact Prescott Commercial Real Estate Designated Broker Matthew Fish at 480-309-1089 or matt@prescottcre.com. QCBN Nina Wiley is the chief marketing officer at Prescott Commercial Real Estate.

This historic Jerome landmark includes retail and living spaces plus expansive views of the Verde Valley. Courtesy photo

JUNE 2025 // Quad Cities Business News

@quadcitiesbusinessnews

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Tariffs, Construction Costs, Real Estate in the Quad Cities: Why Timing is Everything

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By Jason Konopaske

s we continue to watch national economic trends unfold, one seemingly distant factor is quietly reshaping our local real estate market here in Northern Arizona: tariffs.

You might not think much about trade policy when browsing homes or considering refinancing – but the truth is, tariffs are having a direct effect on home values and construction activity across Prescott, Prescott Valley, Chino Valley and Dewey-Humboldt.

If you’re thinking about buying, selling or investing, it’s important to understand how these forces are impacting your timing and financial options.

THE HIDDEN COST OF BUILDING

Recent tariffs on key building materials like steel, lumber and fixtures – many of which are imported from countries like China and Canada – have pushed up the cost of new construction. Builders across Yavapai County are feeling the squeeze. Not only are materials more expensive,

but some developments are experiencing delays because of supply chain bottlenecks and rising prices. That added cost is being passed directly to buyers, meaning new homes in many areas are coming to market at higher price points than even six months ago.

PRESSURE ON EXISTING HOMES

In a market like Prescott, where inventory is already limited, this trend has a ripple effect. As new builds become more expensive, demand increases for existing homes, many of which are now selling quickly and often above their asking price. Buyers are competing not just with local demand, but also with incoming buyers from higher-cost areas like Phoenix and California. The result? A steadily appreciating market where waiting too long could reduce your purchasing power.

WHAT’S HAPPENING IN OUR COMMUNITIES

In Prescott, the combination of limited inventory and high demand continues to drive price resilience, particularly in established neighbor-

hoods and luxury segments. Buyers are acting quickly, and homes that are priced right don’t stay on the market for long.

Prescott Valley is experiencing its own construction boom, but rising material and labor costs are beginning to close the affordability gap that once attracted buyers in droves.

For those considering a move or investment here, acting sooner rather than later could be key to maximizing long-term equity.

Chino Valley remains a desirable option for those seeking more space and value. However, recent infrastructure investments and growing interest from out-of-area buyers are quickly changing its affordability profile. Prices are rising steadily, and new builds are no longer the bargain they once were.

In Dewey-Humboldt, a quieter and more rural alternative, increased buyer activity is beginning to put upward pressure on prices. With lower property taxes and a slower pace, this area offers a compelling opportunity for buyers looking for long-term growth potential without immediate bidding wars.

this confidently. Whether you need THE FINANCIAL LANDSCAPE: STILL IN YOUR FAVOR, FOR NOW pre-approval, want to compare loan While housing prices are trending upward, mortgage interest rates are still historically favorable. That’s good news – but it may not last.

As inflationary pressures increase, lenders are keeping a close eye on national policy, including the broader impact of tariffs and global trade instability. A rate increase, even a modest one, can significantly affect your monthly payment and total loan cost over time.

This is where proactive planning becomes essential. Whether you’re a first-time buyer, looking to upgrade or considering investment property, locking in a mortgage strategy now could save you thousands in the long run.

options, or just have questions about how current conditions might affect your plans, I’m here to help.

Let’s talk. A short conversation could give you the clarity you need to move forward wisely in a fast-changing market. QCBN

LET’S BUILD A SMART STRATEGY TOGETHER

As a mortgage professional in Arizona, I understand the nuances of our local market – and how larger economic forces are playing out in real time. My job is to help you navigate all of

Jason Konopaske is a mortgage loan originator, NMLS #999021, Barrett Financial Group, LLC, Corp NMLS #181106.

Staging Your Home: The Secret to a Faster, More Profitable Sale

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By Mary Marini, QCBN

he way your home looks when it hits the market can be the difference between a quick, hassle-free sale and a long, worrisome wait. One of the most effective yet often overlooked strategies to make a sale is staging your home.

Flagstaff realtor Lori Anna Harrison, MBA, with Zion Realty, incorporates staging as part of her strategy when listing a home. She is currently working on staging the model homes at Woodshire on Oak, and says she believes it’s one of the most important things a seller can do. In fact, statistics from the National Association of Realtors show staged homes sell 88% faster and 20% more than non-staged homes. Harrison agrees, as she recently sold a home she staged for $81,000 over asking price.

“Even modest staging efforts, like fresh paint, updated lighting or neutral décor, can yield thousands more at closing,” said Harrison.

Staging is more than just cleaning up or rearranging furniture, yet it doesn’t require a full remodel or expensive furniture. It’s a deliberate effort to present your home in the best possible

light so potential buyers can see themselves living there. Sometimes, a lot of cleaning, rearranging furniture and a few thoughtful touches are all it takes to freshen up the home and shift the perception from “this house is nice” to “this is the one.”

“I personally can always work with something they have. I put a new comforter on the bed, new art above the headboard,” said Harrison. “I have a storage unit filled with sofas, chairs, rugs, coffee tables, side tables, throw pillows – just about everything – that I can use to spruce up a home.”

Here are some strategic enhancements that a typical staging process includes: Decluttering and depersonalizing: Removing personal items, excess furniture and visual clutter allows the space to feel open and neutral. This includes removing family photos, the many shampoo bottles in the shower, and clearing off the kitchen counters.

Furniture placement: Arranging furniture to maximize flow and emphasize square footage. Harrison recommends putting some furniture in a storage unit to make it appear like you have more space.

Lighting and color: Brightening up rooms with natural light, updated fixtures or lighter paint colors. Harrison suggests using all warm light bulbs.

Accessories and accents: Adding throw pillows, rugs, plants,or artwork to give each room a fresh, finished look.

Curb appeal: Making sure the outside of your home is just as polished as the interior. Harrison says it’s important to have clean landscaping, a welcoming entryway with fresh flowers and pots (when in season), a new front doormat, and a tidy exterior.

Forget the old “trick” of baking chocolate chip cookies before a showing to make the house smell warm and inviting. Harrison has a recommendation she thinks is better. “People don’t realize their house smells like a pet or last night’s dinner. Using a nice cleaning scent like Fabuloso is truly one of the best things you can do. It just smells so fresh.”

When it comes to vacant homes, full staging may be well worth the investment. Empty rooms can feel smaller and less inviting. Staged homes photograph better ,too, which is critical in a market where many buyers begin their search online.

This model home at WoodShire on Oak in Flagstaff was staged by Lori Anna Harrison. Photo courtesy of photographer Shane Brandolini

“It helps buyers visualize space when there is something in there,” said Harrison.

You don’t need a designer’s eye to stage effectively, although hiring a professional stager can be a wise investment. Many stagers offer consultations or partial staging services to keep costs reasonable. Even a one-hour walkthrough with tips on furniture arrangement, color choices, and accessories can make a big difference.

If you are staging on your own, start

by focusing on the rooms that matter most: the living room, kitchen, primary bedroom and bathrooms, suggests Harrison. These spaces tend to have the biggest impact on buyers and influence how the rest of the home is perceived.

In the end, staging is about helping buyers see the full potential of your home – often in ways they wouldn’t on their own. And it may just be the competitive edge that gets your home sold faster – and at a price you’ll feel good about. QCBN

QC pet news 28

Quad Cities Business News // JUNE 2025

quadcitiesbusinessnews.com

Nurturing the Human-Animal Bond Prescott service supports people with the joy and sadness of pet companionship

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By Betsey Bruner, QCBN

ady, a 16-year-old beagle, suffers often from pain in her hips. Her human companion, longtime Prescott resident Jennifer Baker, knows just how to help her senior dog with her aches and pains.

“Sacred rituals help, like maybe a massage,” she said. “After she goes out in the morning, I get a neck wrap that you can microwave and put it around her hips and shoulders. It’s a simple little ritual she has, but you can actually see her smile.”

Other “sacred rituals” help as well, like going for a ride in the car so she can stick her head out the window or taking her for a walk in the woods.

These days, Lady is in need of some extra care as she lost her bonded partner, Duncan, who passed a few weeks ago.

“The first couple of weeks were rough for her,” Baker recalled. “It’s about creating a little more depth in your relationship with them. They are not just a pet; they are a family member.”

Grief over the death of a beloved pet can run deep through the whole extended family.

“Saying goodbye to Duncan recently was one of the hardest things I’ve faced,” she said. “But each animal has left a unique imprint on my heart.

Walking through the grief, rather than

avoiding it, is something I’ve learned to embrace as a sacred part of the journey.”

Interest in interspecies connections inspired Baker to launch a unique business in 2022, Paws for Compassion, which serves the Prescott area and beyond.

“As someone who has devoted my life to nurturing the human-animal bond, I provide emotional and spiritual support to people navigating the joys and sorrows of life with their animal companions. From pet blessings to grief counseling, end-of-life rituals and compassion fatigue, I offer compassionate services that support both individuals and professionals – such as veterinary clinics, shelters and pet cremation providers – who care deeply for animals.”

The bond between people and animals is sacred, she says.

“The human-animal bond is a deep, mutually enriching relationship built on trust, presence and care. Animals offer us meaningful companionship, emotional support and often, a sense of spiritual grounding. We, in turn, care for their needs with love and devotion.”

Yet, when people experience the loss of an animal or the emotional fatigue from working with animals in crisis, their pain is often minimized. They may be dismissed or rushed, leaving them feeling isolated.

Baker said she has been reaching out

This memorial plaque for Duncan is a reminder of the special bond created with a beloved pet. Courtesy photo

Jennifer Baker promotes Paws for Compassion with Lady by her side. Courtesy photo

to our community to get the word out about these new services though Facebook and Instagram posts, attendance at local events and notices about her new class offered this summer at Yavapai College.

Feedback from the public has convinced her there is great need for this kind of emotional and spiritual support.

“The loss of a pet is not always honored as a passage of a loved one,” she said. “What people really need is a sacred way to say goodbye to their loved ones, honoring their time together.”

Through rituals, compassionate listening and presence, Baker helps people celebrate the deep connections they share with their animal companions.

Baker moved to Prescott more than 25 years ago with her husband, Lucas.

They raised two boys, as well as a number of beloved companion pets through the years, including Ruffles (a cockapoo terrier), her first dog of 18 years, Quinn (a beagle), Sheena (an Australian shepherd-coyote mix), Abby (a blind beagle), Daithi (a lop rabbit), and the bonded beagles Duncan and Lady.

Initially, the couple ran a handyman business. Baker went on to serve as director at Willow Creek Charter School.

“While each role taught me something valuable, my heart was always with animals.”

She resigned from the director position last June so she could focus 100% on her new Paws for Compassion business. She then completed a nine-month, online Animal Chaplaincy Training (ACT) course through Compassion Consortium, which is based in New York.

“Discovering the Animal Chaplaincy Program felt like coming home,” she said. “The training respects all individuals and their personal beliefs, offering support that resonates – whether or not they follow a specific religion or spiritual path.”

Baker says there has been a powerful shift toward holistic and compassionate pet care. “Some veterinarian practices are starting to offer integrative practices that combine holistic modalities. These may include acupuncture, Reiki, herbal medicine, massage and nutritional therapy, working alongside traditional treatments.”

Baker begins every session by listening. “Some [people] need a compassionate ear; others are navigating complex layers of grief, trauma or longing for connection. Depending on their needs, I may offer guided reflection, personalized rituals, spiritual support or mindfulness-based tools for self-care.”

She notes that elders living alone may experience overwhelming grief when they lose their lifeline, their pets.

Baker displays this memorial tree at events where people can write the names of animals they’ve lost.

Courtesy photo

Baker operates Paws for Compassion as a sole proprietor, treating clients out of her office in her home or at their homes in the Quad Cities area. Her services are also available over the phone and through Zoom.

“When we first moved here, I was struck by how many people brought their dogs downtown. It was beautiful to see such a public celebration of their human-animal bond,” she said. “I remember thinking how supportive it felt to be in a community like this that shared their love for their companion animals with a feeling of such love and pride. QCBN

@quadcitiesbusinessnews

JUNE 2025 // Quad Cities Business News

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Quad Cities Business News // JUNE 2025

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Yavapai Humane Society and Donations: Helping Pets, People, Community

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By Loree Walden

t Yavapai Humane Society, we believe no one should ever have to give up their pet just because life has gotten a little tough. Our pets are family, and during hard times, that love and comfort they give can mean everything. That’s why we’ve created programs that are here to support people and their pets when they need it most – because every pet deserves to feel safe, loved, and at home.

Thanks to our amazing donors and community support, we’re able to offer programs that truly change lives, both furry and human.

COMMUNITY PET FOOD PANTRY We know that sometimes things get

tight. Maybe it’s a job loss, a surprise bill or just one of those months where everything hits at once. Our Community Pet Food Pantry is here to help make sure your pet doesn’t miss a meal. We offer dog and cat food to community members who need a little help keeping their pets fed.

Every bag of food we give out is more than just a meal – it’s one less thing for someone to worry about, and it keeps pets where they belong: at home with the people who love them.

SECOND CHANCE MEDICAL PROGRAM

Veterinary bills can be overwhelming.

When our pets get sick or injured and the cost of care is too much, it can

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Whether it’s keeping a pet fed, providing urgent medical care or offering a safe place in a time of crisis, everything we do is focused on compassion and connection. These programs aren’t just services – they’re lifelines to keep families together.

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leave us feeling helpless. That’s where our Second Chance Medical Program comes in. We help to provide the treatment, medications, and even surgeries so pets can get the care they need without being given up.

We’ve treated dogs with broken legs, cats with serious infections, and pets with other acute medical conditions that just need a little extra support. This program gives people peace of mind and gives pets a real chance to get better—and stay with the families who love them. And it’s all possible thanks to the generosity of our community.

SAFETY NET PROGRAM

Sometimes life just throws us a curveball. Maybe it’s a medical emergency, a sudden move or a situation where someone needs to leave home for a while to get safe or get help. In those moments, caring for a pet can feel impossible.

Our Safety Net Program gives pets a safe place to stay while their person works things out. We provide food, shelter and love while their owner gets back on their feet. And when the time is right, we help reunite them.

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It’s not just about keeping animals safe – it’s about making sure people don’t have to give up the pets that mean so much to them.

PROGRAMS AT THE HEART OF OUR MISSION

At Yavapai Humane Society, we’re more than just an animal shelter.

We’re here to protect the bond between people and their pets, to prevent pet surrenders before they happen, and to be a trusted resource for our community. Our mission is to promote and protect the health, safety and welfare of pets – and that includes making sure families have the support they need to stay together.

Whether it’s keeping a pet fed, providing urgent medical care or offering a safe place in a time of crisis, everything we do is focused on compassion and connection. These programs aren’t just services – they’re lifelines to keep families (including their furry members) together.

WE COULDN’T DO THIS WITHOUT YOU

Every single one of these programs is made possible by people who believe in our mission. Whether you donate $5 or $50,000, drop off a bag of food, volunteer your time, or help us spread the word – you are making a difference. You are the reason pets stay with their families, keeping tails wagging, and with that, our hearts stay full.

But the need never stops. More families are struggling. More pets need help. And we can’t do it alone.

If you want to be part of something that truly changes lives – please consider supporting these programs.

Visit yavapaihumane.org or call us at 928-445-2666 ext. 117, to learn how you can help.

Together, we can keep helping pets, supporting people and building a more compassionate community – one paw, one person and one second chance at a time. QCBN Loree Walden is the marketing manager for Yavapai Humane Society.

JUNE 2025 // Quad Cities Business News

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What is an Annual Wellness Visit?

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By Joanne Mack Robertson

I’m feeling fine — haven’t seen my doctor in years. Why should I schedule an appointment with them now?”

The answer might surprise you. If you’re only seeing your health care provider when you’re sick, you may be missing out on an important opportunity to take charge of your health and stay healthier in the long run.

WHY IS IT IMPORTANT?

A physical exam is a comprehensive evaluation of your current health. It may include lab tests and a head-to-toe exam to diagnose and treat current health concerns. Conversely, a wellness visit focuses on prevention and long-term health planning.

“A wellness visit doesn’t replace an annual physical. Instead, it’s an opportunity to review your health history with your physician, discuss screenings and other preventive procedures you’ve had or might need, and talk about health issues that we don’t typically cover during an annual physical,” said Gerald Muncy, M.D., a family medicine physician with Dignity Health Yavapai Regional Medical Group.

Dr. Muncy describes a wellness visit as a proactive session with your physician to make sure you’re doing what you can to stay as healthy as possible.

From the information gathered at your wellness visit, your health care provider will create or update a personalized prevention plan for you based on your current health and risk factors. They’ll also develop or update a schedule

// “A wellness visit doesn’t replace an annual physical. Instead, it’s an opportunity to review your health history with your physician, discuss screenings and other preventive procedures you’ve had or might need, and talk about health issues that we don’t typically cover during an annual physical,” said Gerald Muncy, M.D., a family medicine physician with Dignity Health Yavapai Regional Medical Group. //

for screenings you’ll need over the next five to 10 years, with the goal of reducing your risk of disease and disability.

The recommended screenings could include: Colonoscopy Pap smear Vision and hearing test Mammography Bone density test Prostate-specific antigen (PSA) test Screenings for diabetes, high cholesterol and/or high blood pressure Vaccinations

WHAT CAN I EXPECT AT MY ANNUAL WELLNESS VISIT?

You can expect your health care provider to: Review your medical and social history related to your health.

Give you information about preventive services, including certain screenings, shots or vaccines (like flu, pneumococcal and other recommended immunizations).

Take height, weight and blood pressure measurements.

Give you referrals for other care as needed.

Calculate your body mass index (BMI).

Give you a simple vision test.

Review your potential risk for depression.

Offer to talk with you about creating advance directives.

Create or update a written plan (like a checklist) letting you know what screenings, shots and other preventive services you may need.

Gerald Muncy, M.D. Courtey Photo

“Annual wellness visits were introduced to increase utilization and implementation of preventive care,” said Muncy. “Preventive care helps you stay healthier and can often catch problems early, before they become serious or require more complex treatment. That’s why preventive care is strongly encouraged for all our patients.» QCBN For more information about Dignity Health Yavapai Regional Medical Center and its wide array of services, visit yrmc.org.

Let’s fight for the Prescott we love.

A robust local economy will attract vibrant businesses and young families. Our city can expand and prosper without compromising the small-town character and natural beauty that we all cherish. I’ll build the partnerships to make that happen.

Giving Prescott citizens a voice in their community isn’t just important; it’s the right thing to do. Decisions that affect our future are being made without adequate input from the people who live, work, and raise families here. That needs to change.

Prescott’s water and scenic beauty needs a strong defender. On council, I worked to draft our current water policy. But there’s plenty more to be done.

Together, we can build a Prescott that thrives for generations to come.

Learn more: brandonmontoya.com | Vote August 5 Paid for by the Brandon Montoya for Prescott City Council Campaign Committee

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Quad Cities Business News // JUNE 2025

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World’s Oldest Rodeo Events Begin June 30

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By Donna Werking

rescott Frontier Days, Inc. World’s Oldest Rodeo is scheduled for June 30-July 6, 2025.

Prescott’s iconic event, held during the bustling Fourth of July week, is a cornerstone of Prescott’s summer calendar, driving economic prosperity throughout the county. Featuring a week-long extravaganza of world-class rodeo action and family-friendly entertainment, the World’s Oldest Rodeo stands as Prescott’s premier event of the year.

With record-breaking rodeo attendances over the last three years and unprecedented sponsor participation, this year promises to be another triumphant showcase of world-class rodeo competition and family-oriented activities. This year’s highlights include Beau Schueth, a national champion bullfighter who grew up in O’Neill, Nebraska; Quirt Hunt, champion bullfighter, who has been joining the Prescott rodeo for more than two decades; Rockin’ Robbie Hodges, known for his amusing acts as a rodeo clown; the Riata Ranch Cowboy Girls, a fan favorite and talented ladies who are masters of trick riding, and Pro Rodeo Hall of Fame Announcer Randy Corley joined by Co-Announcer James Horca-

sitas, to highlight the eight performances. Finally, the stock contractor that makes the Prescott Rodeo go ‘round is Vold Pro Rodeo Company. Kirsten Vold and her team of pick-up men, Ty Atchison and Dalton Ward, bring the Prescott rodeo together and offer a show that continues to draw new rodeo fans and audiences to the Prescott area every Fourth of July.

The downtown annual rodeo parade, themed “Women in Rodeo,” is set to take place at 9 a.m., Saturday, July 5, in downtown Prescott, sponsored

by Barrett Propane. During the rodeo parade, we will celebrate the grand marshal honoree and many female rodeo representatives to be featured in this year’s rodeo parade.

Join us as we celebrate the enduring spirit of western traditions at the World’s Oldest Rodeo!

PRESCOTT FRONTIER DAYS, INC. - WORLD’S OLDEST RODEO PERFORMANCE SCHEDULE: 2025

Performance 1: Monday, June 30, 7:30 p.m. Sponsored by the Daily Courier Performance 2: Tuesday, July 1, 7:30 p.m. Ridin’ for a Cure (Wear Pink) Sponsored by National Bank of Arizona Performance 3: Wednesday, July

2, 7:30 p.m. Sponsored by York Dodge Chrysler Jeep Performance 4: Thursday, July 3, 7:30 p.m. First Responders Night Sponsored by Cinch Jeans Performance 5: Friday, July 4, 7:30 p.m. Sponsored by Jack Daniels Performance 6: Saturday, July 5, 1:30 p.m. Military Tribute Sponsored by Patriot Pest & Termite Control Performance 7: Saturday, July 5, 7:30 p.m. Sponsored by Coors Performance 8: Sunday, July 6, 1:30 p.m. Sponsored by Nackard Pepsi

MUTTON BUSTIN’ | PRESCOTT RODEO GROUNDS

Monday, June 30, 6 p.m.

Tuesday, July 1, 6 p.m.

Wednesday, July 2, 6 p.m.

Thursday, July 3, 6 p.m.

Friday, July 4, 6 p.m.

Saturday, July 5, 12 p.m.

Saturday, July 5, 6 p.m.

Sunday, July 6, 12 p.m.

RODEO DAYS FINE ARTS & CRAFTS SHOW SPONSORED BY THE PRESCOTT DOWNTOWN PARTNERSHIP Friday, July 4, 9 a.m. - 5 p.m.

Saturday, July 5, 9 a.m. - 5 p.m.

Sunday, July 6, 9 a.m. - 4 p.m.

Prescott’s iconic event, honoring more than a century of skill, is featuring “Women in Rodeo” this month. Photo courtesy of Blushing Cactus Photography

RODEO DANCE | DEPOT MARKETPLACE/BMO HARRIS BANK 303 N. MONTEZUMA, PRESCOTT

Thursday, July 3, 8 p.m. to 12 a.m. Family Night Friday, July 4, 8 p.m. to 1:00 a.m. Ages 21 and older Saturday, July 5, 8 p.m. to 1 a.m. Ages 21 and older

Having a Will: Why it is Important for Family and Community

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By Lisa Sahady

aving a will is one of the most critical steps an individual can take to safeguard their legacy, protect loved ones, and ensure their wishes are honored after they pass away. A financial advisor once told me, “When we pass, our money can go to three places: our family, charity or the government; we get to choose two.”

A will can provide ease for surviving family members. Yet, it’s a topic that many shy away from, often because of discomfort with facing mortality or misconceptions about its relevance. However, the importance of having a will cannot be overstated.

It serves not only as a practical document but as a reflection of responsibility, care and forethought.

First and foremost, a will provides clear instructions on how your assets and belongings should be distributed.

Without it, the state (government) can decide how to allocate your estate based on state laws, which may not align with your personal wishes. These laws generally follow a rigid hierarchy that often overlooks

non-traditional family dynamics or personal relationships. By having a will, you maintain control over who benefits from your estate, ensuring that loved ones and the community are not left out unintentionally.

Beyond distributing assets, a will can designate guardians for minor children. This is arguably one of the most significant reasons for parents to create a will. Without this designation, the courts may decide who becomes the guardian, and this decision might not reflect your preferences or the best interests of your children.

A will can also streamline the legal process, saving time, money and stress for those left behind. Probate – the legal process of administering a deceased person’s estate – can be more straightforward when a valid will is in place. The document eliminates ambiguities, reduces the likelihood of disputes among family members, and minimizes the need for prolonged court involvement; thus, leaving more for family and the community.

For those with philanthropic inclinations, a will is an opportunity to leave a lasting impact through

charitable donations. Whether it’s supporting a favorite cause, funding scholarships or contributing to community programs, a will enables you to extend your legacy in meaningful ways. Depending on the jurisdiction, a will can provide potential tax benefits for your estate, maximizing the good your assets can do. A well-written will allows you to honor your family and the causes you love.

Creating a will is often perceived as something only the wealthy or elderly need to do. This misconception can lead to significant challenges, as unexpected events can happen at any stage of life. Whether you have a modest estate, young children or specific wishes for your belongings, a will is relevant and necessary. Even those who feel they own little of value should consider the sentimental significance of personal items and the clarity a will can bring to their distribution.

It’s worth noting that a will is not a one-time document but one that should be updated as life circumstances change. Major life events such as marriage, divorce, the birth of children or the acquisition of signif-

icant assets warrant a review of your will to ensure it remains accurate and reflective of your intentions.

Having a will is an act of responsibility and care that benefits you and your loved ones. It provides control, clarity and peace of mind, ensuring that your wishes and legacy are honored and preserved. While it may be an uncomfortable topic to address, the long-term advantages far outweigh the temporary unease. By taking the time to create and update a will, you take a crucial step toward securing your future and protecting those you hold dear or the causes that make our community great. In the end, a will is not just about what you leave behind – it’s about the love, care and thoughtfulness you demonstrate for those who matter most in your life. QCBN The information contained in this article is not intended as legal advice. Please contact an appropriate professional to answer questions regarding the creation of a will.

For more information on community giving, visit azfoundation.org or call ACF of Yavapai County at 928-583-7815.

KIWANIS KIDDIE PARADE, SPONSORED BY THE CITY OF PRESCOTT

Friday, July 4, 8:30 a.m. - Cortez & Goodwin Streets

Continued on page 38

// A will can provide ease for surviving family members. Yet, it’s a topic that many shy away from, often because of discomfort with facing mortality or misconceptions about its relevance. However, the importance of having a will cannot be overstated. It serves not only as a practical document but as a reflection of responsibility, care and forethought. //

JUNE 2025 // Quad Cities Business News

@quadcitiesbusinessnews

33

Radio’s Vital Role in Rural Northern Arizona, Especially for Small Businesses

By Mike Jensen

local connection builds trust and loyalty among listeners – and makes radio a uniquely valuable tool for n rural regions like Northern small businesses.

Arizona, radio continues to be a For a small business, advertising trusted and powerful medium – on local radio offers an unmatched connecting communities, delivering combination of reach, affordability critical information, and helping and impact. Radio allows businesses small businesses grow. While digital to speak directly to their community media often dominates the converin a friendly, familiar voice. Whether sation, it’s local radio that remains it’s a restaurant promoting a weekend reliable, personal and effective in areas where cell coverage and internet special, a local store announcing a access can be limited or inconsistent. sale, or a service provider sharing seaOne of the greatest strengths of ra- sonal tips, radio offers a cost-effective dio in rural areas is its dependability. way to stay top-of-mind.

Radio ads are often heard repeatWhen weather, wildfires or emergenedly throughout the day – in the car, cies hit, radio stations stay on the air at work or at home. This consistent – providing real-time updates when exposure helps build recognition and other platforms fail. For residents trust. Local personalities also lend in places like Camp Verde, Chino credibility to messages, and sponValley, Flagstaff, Prescott or parts of sorships or live remotes can further the Verde Valley, that can mean the difference between being informed or boost engagement.

Radio also supports the culture and being left in the dark.

Radio is also deeply local. It reflects economy of the region. Stations highlight local music, nonprofits, schools the character of the community. and causes. They bring attention to From high school sports scores and events and drive foot traffic to main local event announcements to traffic streets and local venues. For many updates and hometown shout-outs, communities across Northern Ariradio provides content that national zona, radio is more than a medium platforms simply can’t match. That

I

– it’s a cornerstone.

In a changing media landscape, rural radio continues to deliver where others can’t. It’s affordable, accessible and community-focused.

And for small businesses in Northern Arizona, it remains one of the most effective ways to connect with local customers and grow. QCBN

Mike Jensen is the regional director of sales and marketing at Yavapai Broadcasting in Central and Northern Arizona, overseeing stations 95.9 KKLD, 105.7 KVRD, 100.1 KVNA, 96.3 KYBC, and ESPN Radio 104.7 in Flagstaff. With more than 25 years of experience in media broadcasting and advertising across the country, Mike is passionate about helping

businesses grow through impactful radio advertising and digital marketing. He focuses on delivering results, boosting brand visibility and building strong, lasting partnerships for success.

Quad Cities Business News is proud to present: th

The 6 Annual Prescott Area ATHENA Leadership Awards Save the Date:

Keynote Presenter:

September 12, 2025, 3-5pm, Starting Point, Pine Ridge Marketplace

Nominations are now being accepted for the ATHENA Leadership Award®, The ATHENA Organizational Award® and the ATHENA Young Professionals Award.

The ATHENA Leadership Award®,which will be presented to an exemplary leader who has achieved excellence in their business or profession, served the community in a meaningful way and, most importantly, actively assisted women to achieve their full leadership potential. Nominations are now being accepted until August 2 at prescottathena.com

Holland Haiis

For sponsorship information, please call: Linda Thein, Advertising Manager 602-799-0583 | linda@quadcitiesbusinessnews.com

prescottathena.com

34

Quad Cities Business News // JUNE 2025

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Butterfly-Friendly Herbs for the Garden

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By Ken Lain

ith increasing awareness of the risks of certain pesticides to essential pollinators like butterflies and bees, modern gardeners are turning to plant selections that foster these beneficial insects by providing attractive habitats and food sources free from harmful chemicals.

To entice butterflies, gardeners should focus on vibrant blossoms and establish a safe haven where these insects can feed on nectar and find shelter and hydration. Butterflies and bees thrive in organic environments free from toxins, making them excellent indicators of a healthy garden ecosystem.

In addition to various colorful garden flowers, several common herbs lend themselves well to a butterfly garden, adding visual appeal and aromatic fragrance. Here are five essential herbs to consider incorporating into your butterfly-friendly garden space: Catmint, Nepeta cataria, is a perennial herb that demands a strategic planting approach because of its vigorous growth. Beyond its feline appeal, catmint acts as a strong attractant for butterflies. While you may need to protect catnip from enthusiastic feline visitors, this herb

comes in various sizes and forms, making it adaptable to different garden landscapes.

Chives, Allium schoenoprasum, are clumping herbs that maintain their position in the garden, gradually expanding over time without invasive tendencies. Bees and butterflies are drawn to the fluffy blossoms of chives, making them a valuable addition to a pollinator garden. Regular division enables chives to thrive and continue attracting beneficial insects.

Fennel, Foeniculum vulgare, stands captivating at 3-4 feet tall, enticing a myriad of insects, including monarchs. Caution is advised when harvesting fennel to safeguard monarch caterpillars, allowing them to develop into butterflies undisturbed. Avoid planting fennel near dill, as it may affect its growth. Consider growing two patches of fennel, one for your use and another left untouched to serve as a sanctuary for butterflies.

Lavender, Lavandula angustifolia,

is known for its aromatic beauty and a favorite among beneficial insects and humans. Lavender is a versatile choice for various garden styles, with numerous varieties ready to plant at the garden center. Apart from its aesthetic value, lavender yields essential oil with healing properties. By cultivating lavender in your garden, you can enjoy its soothing benefits while attracting various insects. Lavender thrives in hot, dry conditions and blooms from early to late in the growing season, making it a vital addition to any butterfly garden.

Yarrow, Achillea millefolium, stands out as a robust herb in a butterfly garden. It boasts a spicy scent and enduring flowers that persist even under harsh conditions. While known for its medicinal properties, yarrow’s showy blooms sustain butterflies

throughout the growing season. Yarrow can spread aggressively in its native form and can be used in various colors and shapes. Ensure adequate drainage to prevent yarrow plants from flopping due to waterlogging.

Integrating these five herbs into your gardens will attract more butterflies this year. Your garden’s visual appeal is enhanced with beauty and butterflies, a win for everyone.

Prioritizing these herbs benefits your garden and contributes to conserving vital insect populations.

INSIDER VEGETABLE TIP

Planting pollinating herbs in or near your vegetable garden offers a wonderful array of benefits, like having helpful neighbors tending to your crops! These

herbs become magnets for bees, butterflies and other beneficial insects.

These pollinators are essential for the successful fruiting of many vegetables, like squash, cucumbers and tomatoes.

By attracting them, you’re ensuring better pollination and therefore, a more abundant harvest.

Beyond pollination, many of these herbs also attract beneficial insects that prey on common garden pests.

For instance, dill and fennel can attract ladybugs and lacewings, which are natural predators of aphids. The strong scents of some herbs, like basil and rosemary, can even deter certain pests directly. It’s a natural, chemical-free way to keep your vegetable patch healthy and thriving. Plus, you get to enjoy fresh herbs for your kitchen – a true win-win!

Until next month, I’ll be helping local gardeners attract more butterflies here at Watters Garden Center. QCBN Ken Lain can be found at Watters Garden Center throughout the week, 1815 Iron Springs Road in Prescott, or contacted through his websites at WattersGardenCenter.com or Top10Plants.com.

// MAYOR’S ADDRESS // By Phil Goode

Celebrating Events In Prescott

P

rescott has so much to offer to our citizens and visitors alike.

This is the time of year when events take center stage. In June and early July, Prescott is particularly active with events of all kinds, including art fairs, music festivals, car shows, parades, fireworks and of course, rodeo. These events offer a variety of experiences and are enjoyed by our residents as well as visitors.

One common misconception is that the city organizes all of these fine events. In fact, with just a few exceptions, special events are organized

and hosted by locally based non-profit organizations. These events help raise funds while providing a unique experience for our community. Many of these events are financially supported by the city through tourism grants and sponsorships through the city’s transient occupancy (bed) tax.

Recently, the Phippen Museum of Western Art hosted the annual Phippen Western Art Show and Sale on Courthouse Plaza, bringing fine art and Western artists from all over the world and making Prescott the center of great Western art.

// New this year, the city has installed removable bollards at key downtown intersections to be used as a safety barricade for parades and other events.

This is a safety precaution, intended to keep vehicles out of the event area. These bollards will replace the use of city trucks and staff, saving a great deal of staff and resource use in the process. //

Our historic downtown is home to many events, including the Summer Concert Series beginning in June, organized by Prescott Downtown Partnership and funded by the city’s bed tax. Territorial Days art show June 7 and 8, and the Prescott Bluegrass Festival June 21 and 22, are both organized by the Prescott Chamber of Commerce. The Frontier Days Art Show, July 4, is hosted by Prescott Downtown Partnership.

The Prescott Frontier Days World’s Oldest Rodeo takes place June 30 through July 6 this year at the historic rodeo grounds. This event brings top riders from around the world, and the past several years have seen sell-out audiences. The Prescott Frontier Days Rodeo Parade takes place Saturday July 5 throughout downtown, and is organized by Prescott Frontier Days, Inc. The city is responsible for two major community events each year.

One is the Fourth of July Fireworks.

Our dedicated Recreation Services staff works hard to improve these events every year. We are excited about this year’s fireworks event at Watson Lake.

Once again, this year, the Fourth

of July Fireworks will offer free admission for those who only want to attend and enjoy the show, thanks to underwriting from the bed tax. There will be a variety of activities, including bounce houses for kids and VIP experiences for an additional fee.

Some other great events take place at Watson Lake including the Big Sting Country Music Festival generally the second weekend in October, the Watson Lake Classic Car Show coming up Aug. 1-3 and the Prescott Highland Games Sept. 26-28.

This year marks the 37th Cowboy Poets Gathering, Aug. 7-9th at various locations throughout Prescott.

New this year, the city has installed removable bollards at key downtown intersections to be used as a safety barricade for parades and other events. This is a safety precaution, intended to keep vehicles out of the event area. These bollards will replace the use of city trucks and staff, saving a great deal of staff and resource use in the process.

Looking ahead, Prescott will stand with the rest of the country to proudly celebrate America 250, the anniversary of the signing of the Declara-

tion of Independence. We will have more details about the celebrations soon.

In the meantime, here are some historical facts about America 250.

Notably, this past April 19 marked the 250th anniversary of the “shot heard ‘round the world,” commemorating the first shot of the American Revolution at the Battle of Lexington and Concord.

On June 17, we mark the 250th anniversary of the Battle of Bunker Hill, arguably the first battle of the Revolution with the heroic leadership of Colonel William Prescott, grandfather of William Hickling Prescott, for whom our great city was named in 1864.

We hope you enjoy all that Prescott has to offer this month and all through the year. QCBN

Phil Goode is the mayor of Prescott.

JUNE 2025 // Quad Cities Business News

@quadcitiesbusinessnews

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Getting it Right: Behind the Scenes of Hazard Mitigation

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elcome to “At Home With Tom & Sandy.” We are here to give you the inside scoop and tips on everything A to Z for your home, and we love talking about the construction industry. Settle in, enjoy and have fun reading our column. We sure do enjoy sharing our words with you. Thanks for being such loyal and great readers.

Sandy: Hello Tom, Happy June. This month we invited Mitch Zembik, owner of Get Right Mitigation and Restoration, to join us and share with our readers what mitigation and restoration means.

Tom: Excellent choice. Welcome Mitch. I am looking forward to learning a thing or two.

Mitch: Hi! Sandy and Tom, thanks for the invite. I hope I can help folks understand more about what we do.

Sandy: Well, let’s get started. Your website getrightaz.net says you clean up water damage, mold and asbestos, fire and smoke impacts, biohazard materials and trauma. That is a lot of messy stuff!

Mitch: Yes, it is. Each one of those categories has a slightly different approach to cleanup but there are some basics.

Tom: Before you get to the basics, tell us what trauma mitigation is.

Mitch: Basically, it means cleaning up after a crime scene or accident is cleared.

Sandy: That would not be my first choice.

Tom: Mine either.

Sandy: Tell our readers how you came up with your company’s name – it’s worth sharing that story.

Mitch: My business partner and I were working at other independent companies and we sat down and looked hard at what we felt they were doing wrong. We wanted to add value and integrity to the industry. So, by looking at what was being done wrong, we chose to get it right.

That is the genesis of our name.

Sandy: So simple, direct and to the point. I love it. Tell us about training to be a mitigator.

Sandy: Tom don’t ask, it’s a word now!

Tom: Yes, I like that new word!

Mitch: LOL you guys. There is quite a lot of training that goes into this work. While water damage and restoration are straightforward, the rest requires training in procedures and the wearing of personal protection equipment (PPE.) Mitch: Everyone who works in our company is trained in how to protect themselves and how to dress appropriately for the hazards they are clearing. The safety of our employees and our clients is the first order of business at Get Right.

Tom: How does somebody learn the right way to perform any mitigation task? Are there

courses to be taken?

Mitch: A tech just starting without any experience or certifications is taught by a certified tech and training usually begins with water damage. They will start with a demo crew. As they progress in their training, they will take specific courses to obtain various certifications.

Sandy: What organization sponsors those courses?

Mitch: The industry standards have been developed by the IICRC, which stands for Institute of Inspection Cleaning and Restoration Certification. Each mitigation task has its own certification.

Sandy: Do you have a certified technician for each task and does a person need to be certified to perform a specific task?

Mitch: Each crew has at least one or two certified techs. Several of our techs have multiple certifications. Asbestos is the exception. You must be certified to work on any abatement project.

Tom: As long as one person is certified on the crew, they can lead, and teach others, correct?

Mitch: Yes. Certification and training are important to maintain the safety of each employee and our clients. Take fire and smoke restoration projects, for example. Not many folks realize there is exposure to carcinogens when cleaning.

That’s why we need to isolate affected spaces from unaffected areas of a structure and wear PPE from head to toe.

Sandy: YCCA has sponsored several PPE classes for our members. Most people wearing PPE look like a cross between the Pillsbury Doughboy and the Michelin Man! Mitch: True, but it keeps us safe, and that’s the point.

Tom: I am curious about how you go about some of the mitigation processes. Smoke damage can be quite invasive, as it gets everywhere. How does your team go about removing the odor?

Mitch: The process begins by isolating the affected areas from non-contaminated areas with plastic barriers that do not allow air to pass between spaces. Then our techs don their PPE from head to toe, including masks and eye protection. Once this is completed, then we clean and disinfect everything with special equipment and detergents.

Sandy: Cleaning and disinfecting everything sounds tedious. Tell us a little more about “everything.”

Mitch: By everything we mean walls, ceilings, doorknobs, every surface. With ductwork, we need to clean all the ducts and the air conditioner as well. So, Sandy, to answer your question, yes it takes time to Get it Right and keep everyone safe.

Tom: Can you get odors out of furniture as well as the structure?

Mitch: Generally, yes. The extent of damage varies from site to site.

Sandy: There is quite a bit of background that goes into preparing for mitigation and abatement. I am impressed with all the knowledge and training that goes into your work. Tell us a little about the business, how long you have been in business, the number of employees, stuff like that.

Mitch: Well, as of Oct. 17, 2025, we will have been in business for eight years. We currently have seven employees and they all hold multiple certifications. Ongoing education is important in our field.

Tom: What does it take to get necessary certifications?

Mitch: Each individual certification requires coursework that is intensive and lasts anywhere from three to five days. Following each course there is a written test that must be passed.

Sandy: Mitch, there is more to talk about

and we are running out of space. Next month, I would love it if we could have you back to learn more about your mitigation, abatement and cleaning business. I think our readers might like to hear about some of your more challenging projects.

Mitch: I look forward to that.

Sandy: To our readers, thanks for stopping in to read “At Home With Tom and Sandy.”

You are in good company, and we love sharing educational, fun and important information with you. See you next month once again with Mitch Zembik, owner of Get Right Mitigation and Restoration, to continue our conversation about hazard mitigation. QCBN Tom Reilly, Architect, 928-925-5692 Sandy Griffis, Executive Director, Yavapai County Contractors Association. 928-778-0040

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Food Forest Calls for Volunteer Gardeners

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By John Murphy

he Prescott Food Forest @ B Organic Farm in Chino Valley has a BIG vision. The need to grow non-GMO, organic food has never been more pressing.

We are getting calls from charitable groups like St Vincent DePaul Food Ministry and others that are asking us to provide healthy and natural food and vegetables so they can give it to the many hungry and needy people they serve.

We would like to accommodate them and others, including Yavapai County and Paulden Food Banks, Solid Rock Food Pantry in downtown Prescott, the Crisis Pregnancy Center in Chino Valley and individual families in need in the Quad Cities area.

The problem? Even though we have close to 1,500 gardening students, volunteers and supporters, we have a shortage of reliable and steady helpers that will ensure we can utilize all the garden space and growing potential @ B Organic Farm.

Specifically, we need a crew of 1012 people willing to give three to five hours per week to help tend our halfacre outdoor garden, so we can grow an abundance of food and provide it to those in need.

We also give food to the volunteers as part of the reward for giving their time.

We urgently ask you to consider making a commitment to be part of our team, tending to the garden and making sure we can grow, manage and pick the food to give away. We

Left: John and Lisa Murphy enjoy the Annual Charity Golf event with Fran and Sheila Sabo. Right: Murphy and Stephane Leon honor Ann Smeltzer, this year’s recipient of Arline’s Angel Award. Courtesy photos

have set times on Monday, Wednesday and Saturdays from 9 a.m. to 1 p.m. (we will move to 8 a.m. when it gets too hot).

I am personally committing to lead a group and we need several others who will be reliable volunteers. To become a part of our G.O.D. Squad (Gardeners Of Destiny), please email us your interest and available times to prescottfoodforest@gmail.com.

Time is of the essence, as we can only plant what we know we can handle. If you are unable to get on your hands and knees, there are plenty of opportunities to assist with food distribution, management of the crews and even getting the word out to recruit others to help us fulfill our mission. God Bless you for considering helping us reach our goals.

We also have a summer apprentice

program for students that we will pay $15 an hour to learn and work in the garden. Email us for more information.

WE ROCKED THE GARDEN OPEN

On Tuesday, April 29, the Make 100 Healthy Foundation hosted its Annual Charity Golf event at The Club at Prescott Lakes. It was a total success, and a great time was had by all. Live music by the band Truly Reckless created an atmosphere of fun and excitement. We had world-famous Bagpiper Michael McClanathan open the event with an amazing performance of America the Beautiful and the Star-Spangled Banner.

On the fourth hole, we had the golf team and Latin Club from Trinity Christian School entice golfers to pay

$20 each to support the Latin Club’s Mission to Italy. We raised almost $2,200 and presented a check to them. What a blessing!

NORTHERN ARIZONA HOMESTEADING CONFERENCE

We also hosted the Northern Arizona Homesteading Conference on Saturday May 10 and had between 700-800 people enjoy all the vendors, experts and presenters who shared their insights on all this homesteading.

A big thank you to all who participated, including an amazing crew of volunteers and especially Stephane Leon, the educational director of the Prescott Food Forest, for leading this effort! The feedback has been overwhelmingly positive, and plans are underway to set the date for next year’s Homesteading Conference.

Finally, I want to acknowledge Ann Smeltzer, our gardening grandma goddess, as the recipient of this year’s Arline’s Angel Award, named after my mom, Arline. She has been a steadfast leader and volunteer @ B Organic Farm since its inception and leads our Wednesday volunteer group.

Kudos and congratulations, Ann! The honor is well deserved.

Visit us at prescottfoodforest.com.

Let’s keep growing! QCBN John Murphy is the founder of the nonprofit Make 100 Healthy Foundation, which supports the Prescott Food Forest, was the Chair for The Prescott Commission for Well Being, and is a Realtor in the Prescott area. To contact John directly, please email him atjohn. teammurphy@gmail.com or call 928-899-1341.

Supporting Local Dreamers, Doers and Hometown Entrepreneurs this Summer

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By Steve Bracety

s the days grow longer and the weather warms, June brings with it a sense of energy and possibility. It’s a month that reminds us to get outside, gather together, and embrace the spirit of summer. At the Chamber, June also reminds us why we do what

we do: to support the heartbeat of our community: local businesses.

Small businesses are the backbone of towns like ours. They sponsor our children’s sports teams, donate to our fundraisers and know us by name when we walk through their front doors.

They take risks, roll up their sleeves and pour their hearts into creating goods

and services that enrich our daily lives.

When you support a local business, you’re not just making a transaction, you are making an investment in your neighbor’s dream.

The Prescott Valley Chamber of Commerce exists to champion these dreamers and doers. We’re not just an office or a ribbon-cutting crew,

// The Prescott Valley Chamber of Commerce exists to champion these dreamers and doers. We’re not just an office or a ribbon-cutting crew, although we love a good pair of oversized scissors! We’re a network of people working to ensure that businesses big and small have what they need to thrive. That means advocating for pro-business policies, offering educational opportunities and creating connections that spark innovation and growth. //

although we love a good pair of oversized scissors! We’re a network of people working to ensure that businesses big and small have what they need to thrive. That means advocating for pro-business policies, offering educational opportunities and creating connections that spark innovation and growth.

This June, we encourage you to make supporting local businesses a part of your summer rhythm. Whether it’s shopping at a local store, grabbing a bite at a neighborhood café or hiring a hometown contractor for your next home project, every dollar spent here stays here. It strengthens our economy, creates local jobs and keeps the unique character of our community alive.

And if you’re a business owner, don’t go it alone.

Now’s a great time to lean into the chamber by attending one of our events, becoming an ambassador or

simply stopping in for a cup of coffee and saying hello. You’ll find support, camaraderie and plenty of folks who believe in the power of local just as much as you do.

June is blooming with opportunities.

Let’s use this momentum to lift up the businesses that make Prescott Valley a great place to live, work and grow! QCBN

Steve Bracety is the president and CEO of the Prescott Valley Chamber of Commerce.

JUNE 2025 // Quad Cities Business News

@quadcitiesbusinessnews

Turning Keys into Capital: How Realtors Help Build Equity with Rentals and Ownership

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By Kayla Stazenski

s realtors, we often work with clients who are not just looking to buy a home, they are looking to make a smart financial move. One of the most effective long-term strategies for building wealth is homeownership.

When you purchase a home, you begin to build equity, the difference between the home’s current market value and the amount you still owe on your mortgage. That equity grows over time through regular mortgage payments and general property appreciation. For those looking to accelerate that growth, short-term rentals (STRs) offer an excellent opportunity.

STRs often get a bad rap for negatively affecting the economy, limiting housing supply, and being predominantly owned by large corporate investors. To combat this narrative, the Sedona Verde Valley Association of REALTORS commissioned a Short-Term Rental Impact Study for Yavapai County and the City of Sedona. The findings show that not only do STRs contribute positively to the broader economy, but they also provide a viable pathway for individual homeowners to build equity and long-term wealth.

These results help paint a more accurate picture of how STRs support local communities and empower everyday property owners.

To put this into perspective, the STR industry doesn’t just allow homeowners to make financial gains, it is making a significant contribution to our local economy. In 2023 alone, STRs in Yavapai County and Sedona generated nearly $200 million in labor income and added $449 million to the region’s GDP. These numbers from the STR Impact Study demonstrate that STRs aren’t just a personal wealth-building tool for individual homeowners, they are also a vital part of the local economic engine that supports jobs, services and community development.

Whether it’s leasing out a guest room or listing your entire property when you are away, STRs can generate additional income that helps pay down your mortgage at a faster rate. Applying that extra cash directly to your principal balance can fast-track your equity growth.

STR income can also help offset the everyday costs of homeownership, expenses like property taxes, insurance and ongoing maintenance. By using rental revenue to cover these costs, homeowners can free up personal finances to reduce other debts, build savings, or further reinvest in the property.

Many homeowners do choose to use their supplemental income to reinvest in their properties, choosing upgrades that not only enhance guest experience but also boost long-term market value. Upgrades like renovated kitchens, updated bathrooms and refreshed landscaping don’t just attract more STR guests, they can significantly increase your property’s market value.

As a realtor, I often advise clients on which improvements offer the best return on investment, especially in competitive markets. Strategic upgrades make your home more appealing to both renters and future buyers, contributing to both immediate rental income and long-term

equity growth.

For clients ready to expand their investment portfolio, purchasing a second home or an investment property specifically for STRs can be a powerful move. In high-demand markets, these properties can generate consistent revenue while also appreciating in value over time. As a realtor, I often help clients identify neighborhoods with strong rental potential, evaluate projected income and guide them through financing and regulatory considerations. Local knowledge makes a big difference when you’re deciding where to invest.

The clients looking for investment properties for STRs aren’t always major private investors or corporations as people often assume. According to the STR Impact Study data, 60% of STRs in Sedona, Prescott and Cottonwood are owned by Arizona residents, including 36% from Yavapai or Coconino counties and 24% from elsewhere in the state. Only 36% are owned out of state, and just 0.5% internationally, meaning the economic benefits from STRs largely stay within Arizona.

Additionally, 92% of STR owners in these areas operate just one unit, demonstrating that this sector is largely composed of individual homeowners, not corporate investors, making independent decisions about how to use their property. Realtors value private property rights and know the importance of advocating for the rights of homeowners to use their properties as they see fit.

Of course, before jumping into the STR market, it’s essential to do your homework. Many cities and homeowners’ associations have restrictions or permitting requirements around STRs. That’s where a knowledgeable realtor becomes especially valuable. We can help you navigate local regulations, ensure compliance and avoid costly surprises.

Additionally, there are tax implications to consider with rental income. I always recommend clients speak with a qualified tax professional to understand how STRs may impact their financial situation. And while managing a rental does require some time and effort, from guest communication to cleaning and maintenance, partnering with a realtor who offers property management services can make the process much smoother and allow homeowners to build equity without doing all the work.

At the end of the day, homeownership remains one of the most reliable paths to financial stability. When paired with a thoughtful STR strategy, it becomes an even more dynamic tool for building equity and creating long-term wealth. Whether you are a first-time buyer exploring your options or a seasoned investor ready for your next property, working with an experienced realtor ensures you have the insight and support needed to make the most of your investment, turning a purchase into profit. QCBN Kayla Stazenski is a local REALTOR at Better Homes and Gardens Real Estate BloomTree Realty. She is the 2025 president of the Prescott Area Association of REALTORS (PAAR). For additional information or to contact PAAR, visit www.paar.org.

Get your business on radio!

Contact Todd Beck todd@myradioplace.com 928-460-1202 myradioplace.com

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Quad Cities Business News // JUNE 2025

quadcitiesbusinessnews.com

Why Embracing Flexibility Has Made Me a Better Business Owner

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By Lucy Leyva

f there’s one thing I’ve learned in my journey as a business owner, it’s this: even the best plans don’t always go the way I expect. While staying organized and making lists have been essential to my success, learning to embrace flexibility has been equally powerful.

THE ILLUSION OF CONTROL

In the early days of running Prescott

Maid to Order, I believed that if I planned well enough, I could prevent every problem. I thought if I just checked every box, nothing would go wrong. But the reality of running a business quickly taught me otherwise.

Employees get sick. Clients cancel.

Supplies get delayed. Weather interrupts schedules. Life happens.

I realized that while structure gives me direction, it doesn’t guarantee perfection. Trying to control every outcome only left me frustrated when

// Flexibility doesn’t mean throwing the plan out the window. It means adjusting the plan without losing sight of the bigger goal. When things change last minute, I’ve learned to ask myself: What’s the next best move with what I have right now? This mindset keeps me solution-focused instead of stuck in disappointment. //

things inevitably shifted. That’s when I started practicing flexibility, not as a sign of weakness, but as a strategy for resilience.

ADAPTING WITHOUT LOSING FOCUS

Flexibility doesn’t mean throwing the plan out the window. It means adjusting the plan without losing sight of the bigger goal. When things change last minute, I’ve learned to ask myself: What’s the next best move with what I have right now? This mindset keeps me solution-focused instead of stuck in disappointment.

For example, if a client cancels a big appointment, I don’t let it ruin the day. I look for other ways to make good use of the team’s time, whether it’s tackling deep-cleaning projects, updating training materials, or handling administrative tasks we’ve been putting off. This shift keeps momentum going and helps us stay productive, even when things don’t go as planned.

LEADING WITH GRACE UNDER PRESSURE

Embracing flexibility has also helped

Yavapai College Celebrates More Than a Thousand Graduates

By Lisa B. Rhine

1,014 Certificates and 253 Arizona General Education Certificates – Empowering workforce deavapai College continues velopment and specialized skills to prove its powerful role training across vital industries. as a transformative force in Graduates range in age from 15 to Northern Arizona, announcing 80, proving that lifelong learning the graduation of 1,258 students in is not just a phrase – it’s a lived 2024-2025. This milestone reflects the reality at Yavapai College. college’s unwavering commitment to 30 graduates over 55 and 159 accessible, inclusive and career-founder 18 highlight YC’s reach, cused education across the region. from dual-enrollment high school The graduates were honored at students to older adults embracYavapai College’s 55th Commenceing new opportunities. ment Ceremonies last month at the With an average graduate age of YC Verde Valley Campus in Clarkdale and the Findlay Toyota Center in 27.1, the college supports traditional and non-traditional learners as they Prescott Valley. forge paths to brighter futures.

The data highlights a vibrant and These numbers don’t just repdiverse graduating class, comprised resent credentials – they represent of healthcare professionals, first lives changed. Whether entering the responders, skilled tradespeople, workforce, transferring to fourbusiness owners and more, now credentialed and ready to help shape the year institutions or advancing their future workforce of Yavapai County. careers, our graduates are leading the charge in shaping Yavapai County’s The graduating class includes: economic and civic future.

60 Baccalaureate Degrees – A As Yavapai College contintestament to YC’s expanding ues to innovate through new four-year program offerings. programs and partnerships, 599 Associate Degrees – Equipit remains a vital engine for ping students with foundational personal growth and commuand career-ready credentials.

Y

nity prosperity. The college congratulates its graduates and invites the broader community to celebrate their accomplishments – proof that education at YC is not just about degrees; it’s about transformation. QCBN Registration for the summer and fall semesters is open. To start your journey, call 928-717-7777 or visit www.yc.edu.

Yavapai College operates seven campuses and centers throughout Yavapai County and offers over 100 degrees and certificates, three baccalaureate degrees, student and community services, and cultural events and activities.

Lisa B. Rhine, Ph.D., is the president of Yavapai College.

me become a calmer, more supportive leader. My team looks to me not just for direction, but for how to respond when things get stressful.

By modeling flexibility, I show them that it’s okay to adapt and that every challenge is an opportunity to learn and improve.

When I lead with grace instead of frustration, it creates a healthier work environment. My team feels empowered to bring solutions instead of fearfully waiting for me to fix everything. It’s a reminder that we’re all in this together – and that teamwork thrives when everyone feels safe to adjust and collaborate.

FLEXIBILITY AS A GROWTH STRATEGY

Some of the best ideas in my business have come from being willing to pivot. When certain services weren’t working well, I wasn’t afraid to change them. When customers’ needs shifted, I listened and adjusted our offerings. This openness to change has helped us stay relevant, meet client needs more effectively, and grow sustain-

ably over time.

THE BALANCE THAT BUILDS SUCCESS

In the end, I’ve learned that success isn’t about choosing between structure and flexibility; it’s about mastering both. I still make lists, plan ahead, and stay organized, but I hold those plans with an open hand. When the unexpected happens, I choose to adapt, find the opportunity, and keep moving forward.

Embracing flexibility has allowed me to face challenges with confidence, lead with calm, and build a business that isn’t just organized, but resilient. And in today’s ever-changing world, that might just be one of the most important tools for success.

QCBN

Lucy Leyva is the owner of Prescott Maid to Order.

RODEO continued from page 32

PRESCOTT FRONTIER DAYS, INC. RODEO PARADE, SPONSORED BY BARRETT PROPANE Saturday, July 5, 9 a.m. - Courthouse Plaza / Goodwin Street

COWBOY CHURCH AT THE PRESCOTT FRONTIER DAYS RODEO GROUNDS

Sunday, July 6, 9 a.m. - 10 a.m.

Contact Tickets at 928-445-4320 or Tickets@worldsoldestrodeo.com. QCBN For rodeo inquiries, please contact the rodeo office at 928-445-3103 or email info@worldsoldestrodeo.com. The Prescott rodeo office is located at 840 Rodeo Drive Prescott, AZ 86305 and open from 9 a.m. 4 p.m., Monday through Friday. Learn more at www.worldsoldestrodeo.com.

WHISKEY ROW BOOT RACE SPONSORED BY BUDWEISER

Saturday, July 5, 12 p.m. - 1 p.m. | Downtown Prescott, Arizona Join us for a week of unforgettable rodeo experiences and the celebration of enduring traditions. Prescott Frontier Days, Inc. is dedicated to ensuring that the World’s Oldest Rodeo remains an accessible and family-friendly event.

We are pleased to announce that general admission tickets for the 2025 Rodeo are priced at an affordable rate. We want to emphasize the importance of purchasing tickets directly through our official website, WorldsOldestRodeo. com, and avoiding third-party spam websites. Tickets are on sale now only at worldsoldestrodeo.com where you can purchase via our only certified ticket vendor, Rodeo Tickets. The rodeo ticket office is open Monday - Friday, 10 a.m. - 3 p.m.

Donna Werking has been marketing the Northern Arizona region since 2006.

Northern AZ Social has been named Best Marketing Agency by QCBN for seven consecutive years. She is the co-founder of the New Year’s Eve Boot Drop. In 2022, she was named TOP 3 marketing agencies in Arizona by SocialAppsHQ and also featured on PBS’s Road Trip Nation as an Arizona leader in her industry.

Donna also serves on the Board of Advisors for the ACFYC and volunteers her time to her community in Prescott.

JUNE 2025 // Quad Cities Business News

@quadcitiesbusinessnews

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The Power of Logos on Promotional Items

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By Eva Janckila

hen you think about growing your brand, what comes to mind? Social media ads, print marketing or a standout website? While these are vital tools, there’s something equally impactful that often gets overlooked: promotional items with your logo.

Whether embroidered on shirts, printed on mugs or displayed on reusable tote bags, logos on promotional items can elevate your brand in ways you may never have imagined.

Here’s why strategic logo placement on everyday items is a branding game-changer.

WHY LOGOS ON PROMOTIONAL ITEMS STAND OUT 1. BOOST BRAND RECOGNITION

Every promotional item with your logo becomes a mobile billboard for your business. Imagine someone sipping coffee from a tumbler with your logo or wearing a shirt embossed with

your brand while jogging. These items travel far, reaching new audiences and embedding your brand into the subconscious of potential customers.

The more frequently your logo appears, the more likely people are to recognize and remember your company. This simple repetition can make all the difference in standing out from competitors.

2. CREATE CONSISTENT BRANDING

Consistency is the secret sauce that builds trust and credibility. Promotional items allow you to reinforce your branding across different platforms. When your logo appears on everything from t-shirts to tote bags, it tells the world that your brand is polished and professional.

These cohesive touches make your brand recognizable no matter where it’s encountered, creating familiarity and trust among your audience.

3. SPARK CONVERSATIONS Promotional items are natural

JOHNSON continued from page 10

memorabilia, mirrors, sports collections and jerseys as well as items with unusual shapes.

“My husband and I have known Russell for many years,” said Barb Caouette of Prescott. “We have five of his paintings and they are wonderful. He is a vivid colorist and a great technical framer. We had him frame several pictures as well as an embroidered pillow that I wanted framed like a picture. He learned from the best, as Ida Woll was a master at framing and she has won several awards. I’m so glad that he purchased the business and can continue topnotch work in a beautiful store at a great location downtown.”

Photo restoration is also a service that Johnson provides. In the future, he hopes to offer painting and art demonstrations as well as art retreats and outdoor workshops. “We like to think of ourselves as a landmark and our goal is to maintain the store’s reputation for high quality service,” he said.

The Frame and I Manager Olivia Ortega has worked at the shop for almost six years. “I’m excited for Russell’s journey as the new owner. He really is one stellar pick for the job and an incredibly down-to-earth human being. Through my years working here, I have been enriched by the creative and caring atmosphere the store brings and I thoroughly enjoy helping clients bring their artwork and memories to life.”

The Frame and I Gallery and Frame Shop has been a long-standing member of the Prescott Chamber of Commerce, supporting local raffles and signature events such as the

conversation starters. A stylish branded mug on someone’s desk, for instance, can prompt colleagues to inquire about the company behind it. A brightly designed tote bag can catch the eye of passersby, triggering curiosity about your brand.

Each piece of swag becomes an extension of your marketing team, working quietly but effectively to spread awareness, one interaction at a time.

4. COST-EFFECTIVE ADVERTISING

Compared to traditional ads, promotional items have incredible staying power. A high-quality item with your logo sticks around. A reusable water bottle, for instance, might live in someone’s daily routine for years.

For the cost per impression, this is one of the most affordable ways to expand your reach and connect with customers.

EXAMPLES OF SUCCESSFUL LOGO USAGE

From practical to quirky, logos are

finding their way onto all kinds of products that businesses use to promote their brand. Here are a few examples that consistently deliver results: Apparel: Embroidered shirts and screen-printed t-shirts make your staff look polished and professional while doubling as mobile advertising.

Drinkware: Branded mugs, tumblers and water bottles are hits across industries. They’re practical, durable and perfect for keeping your logo visible daily.

Tote Bags: A branded tote bag does more than carry groceries. It carries your logo throughout the community and sparks countless interactions with potential customers.

Tech Accessories: Branded USB drives, wireless chargers and phone wallets are especially popular among younger audiences, keeping your brand associated with

convenience and utility.

These items are more than just giveaways. They’re tools to expand your reach and connect your company to audiences that might have never encountered your brand otherwise.

MAKE YOUR BRAND UNFORGETTABLE

It’s time to take your branding beyond the usual tactics. With expertly chosen promotional items featuring your logo, you’ll unlock new opportunities to connect with your audience, grow recognition and build lasting loyalty. QCBN Arizona Cap & Apparel, owned by Eva Janckila and her son, Vance, in Prescott Valley, are proud to help businesses take their marketing to a new level through customized apparel and branded promotional goods. Find them on the web at arizonacap.com.

FEDARKO continued from page 1

Prescott Bluegrass Festival.

“They also participate in our initiatives and our student discount program led by Embry-Riddle, Yavapai College and Prescott College,” said Prescott Chamber Business Development Manager Marie Simpson.

Outside of work Johnson loves to backpack, camp and mountain bike, which inspires his work. He and his wife have five children ranging in ages from 2 to 11 years old.

For more information about The Frame and I Gallery and Frame Shop, call 928-445-5073 or visit frameandi. com

FAVORITE ACTIVITIES

I like to hike, kayak and spend time with family.

ADVICE TO MY YOUNGER SELF

Be more confident and bold. Don’t worry about what other people think.

MY SUPERPOWER

I’m good at organizing. I can take a room that’s a mess and make it look uncluttered.

FAVORITE MUSIC

I’d have to say The Four Seasons by Vivaldi. It brings me outside and makes me feel more alive.

WHERE I LIKE TO VISIT

The Grand Canyon. I feel like I have a connection there – the busyness of life fades away and I can focus on being inspired by nature. This has shaped my work. QCBN

“It’s always a pleasure to visit the Grand Canyon, but it’s a particular honor to come up at the invitation of the Grand Canyon Conservancy to speak about the wonders of one of the most iconic landscapes and one of the most magnificent National Parks in America,” he said.

During the presentation, an audience member wondered who was most instrumental in enabling Fedarko and McBride to complete their journey? Fedarko’s answer: Rich Rudow.

“Rich is one of the most experienced hikers and modern-day explorers the Grand Canyon has ever seen. He also has a terrible and well-deserved reputation for taking people who are dumb enough to go into the wilderness with him and driving them into the ground. The pace that he sets, the distances that he covers and the amount of pain that he’s capable of enduring – and some of us think, enjoying – is enough to bring the rest of us reasonably close to suicide,” said Fedarko.

Fedarko thanked Rudow for making the trek possible, along with the ability to share the story. “He was so committed to seeing us through our journey that he allowed us to accompany him and his companions on the first segment of our journey.”

After completing his own hike, Rudow came back to the canyon to accompany Fedarko and McBride as they were undertaking a winter traverse. He joined them a third time when they hit the western Grand Canyon.

“He came back to help us because he was so worried about us. That’s

Kevin Fedarko presented the beauty and trials of his 750-mile trek to a full house at the Grand Canyon Visitor Theater. Photo by V. Ronnie Tierney, Fresh Focuses Photography

commitment and love for a national park,” said Fedarko.

Grand Canyon resident Laura Drabant purchased a signed copy and read all 488 pages in a weekend. “It was hard to put the book down!” she said. “Kevin’s presentation was inspiring, and he Kevin Fedarko visits with Grand Canyon resident is so adept at describing the Laura Drabant after the presentation. Photo by V. Ronnie unique topography, botany Tierney, Fresh Focuses Photography and geology of the canyon than its legendary past,” said GCC as well as the myriad of miseries and Chief Communications Officer Minjoys of that incredibly long hike.” dy Riesenberg. “At Grand Canyon “Kevin’s book lights a path for Conservancy, we are deeply devoted readers, offering powerful lessons to preserving the Grand Canyon’s that inspire them to find their voice, breathtaking beauty, thriving ecosysamplify their impact and join us in tems and timeless cultural heritage.” ensuring that the canyon’s future is even more brilliant and awe-inspiring QCBN

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Quad Cities Business News // JUNE 2025

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A Celebration of Tourism and Community Events

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By Sheri Heiney

s summer approaches, June marks an exciting time for tourism in Prescott. With warm temperatures, breathtaking scenery and a calendar packed with events, our community welcomes visitors from near and far to experience the best of what Prescott has to offer. From music and art to our world-famous rodeo, this month is a true celebration of our culture, heritage and local businesses.

One of the highlights of June is

the Prescott Bluegrass Festival, June 21-22, in the heart of downtown. This beloved festival brings together top-tier bluegrass musicians for a weekend of outstanding live performances. Free to the public, the festival offers an inviting atmosphere where families, friends and music lovers gather on the Courthouse Plaza to enjoy the sounds of traditional bluegrass music while supporting local artisans and vendors.

June and July also kick off the excitement surrounding the World’s Oldest Rodeo, a signature event that

// June and July also kick off the excitement surrounding the World’s Oldest Rodeo, a signature event that draws thousands of rodeo enthusiasts to Prescott each year. As part of Prescott Frontier Days, this historic rodeo, running from June 30July 6, showcases incredible talent, from bull riders to barrel racers, while honoring Prescott’s deeprooted Western traditions. Whether you’re a firsttime attendee or a long-time fan, the rodeo is a must-see experience that embodies the spirit of our community. //

draws thousands of rodeo enthusiasts to Prescott each year. As part of Prescott Frontier Days, this historic rodeo, running from June 30-July 6, showcases incredible talent, from bull riders to barrel racers, while honoring Prescott’s deep-rooted Western traditions. Whether you’re a first-time attendee or a long-time fan, the rodeo is a must-see experience that embodies the spirit of our community.

In addition to these marquee events, Prescott will host a variety of arts and crafts shows, allowing visitors and residents to explore unique, handcrafted goods from talented local and regional artists. These shows provide an excellent opportunity to support small businesses while finding one-ofa-kind pieces that reflect the creativity and craftsmanship of our region.

Tourism is a vital part of Prescott’s economy, and these events not only bring joy to attendees but also provide valuable support to our local businesses, restaurants and hotels. The Prescott Chamber of Commerce is proud to play a role in promoting and coordinating these activities, ensuring that visitors have a memorable experience while contributing to the prosperity of our community.

As we welcome guests from across the country, let’s take pride in sharing

The Prescott Frontier Days Rodeo Dance is scheduled for July 3 and 4.

Photo courtesy of Blushing Cactus Photography

our vibrant town and all that makes Prescott special. Whether you’re enjoying live music, watching thrilling rodeo action or strolling through a craft fair, June is the perfect time to experience the energy and hospitality of Prescott. QCBN

the area, go to prescott.org. For more information about the Prescott Chamber of Commerce, please call 928-4452000.

Sheri Heiney is the president and CEO of the Prescott Chamber of Commerce.

For all the events scheduled in

June Chamber

Events

Territorial Days Arts & Craft Show Saturday and Sunday, June 7th and 8th 9am to 5pm (4pm Sunday) Yavapai County Courthouse Plaza

44th Annual Bluegrass Festival Saturday and Sunday, June 21st and 22nd 11am to 8pm (3pm Sunday) Goodwin Street

Networking Hike 8am Thursday, June 12th Willow Lake - Peninsula Trails

Chamber 101 8:30am Tuesday, June 24th Prescott Chamber of Commerce

Frontier Days Rodeo Mixer 5pm Thursday, June 26th Prescott Rodeo Grounds Findlay Hyundai Ribbon Cutting Ceremony 4pm Friday, June 27th

Visit Prescott.org for More Information and to Register or Call 928-445-2000

JUNE 2025 // Quad Cities Business News

@quadcitiesbusinessnews

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WEATHERFORD continued from page 4

maker when Henry and his brother were remodeling. They would come down there all sweaty and dirty,” said Willis. “They turned the hotel into an important music scene long before the remodeling was finished. We’d store our equipment in what was the kitchen, and it was like an ongoing party back then.”

Willis remembers many great musicians who played there, including Jimmy Rogers, widely regarded as the “Father of Country Music,” and John Fahey, who reportedly was to the solo acoustic guitar what Jimi Hendrix was to the electric.

“Henry’s little club turned into a great place for national acts to play, which is why Charly’s Pub and Grill was voted into the Arizona Blues Hall of Fame,” said Willis.

“Charly’s was a real hub for live music,” said long-time musician and Limbs Akimbo founder Jimmy DeBlois, who performed there often. “It was a big reason why I decided to move to Flagstaff.

Henry always treated me and the other musicians well and Charly’s was wellknown for having really good live music.

It drew an appreciative crowd.”

Pamela “Sam” Green was pulled into the vortex of the old hotel in 1980, when she began waiting tables in Charly’s. She fell in love with the building’s architectural beauty and with Taylor. In 1983, they wed.

“When I met Henry, it was like Kar-

ma. We had an interest in saving old buildings and history. He could do the electrical and plumbing, and I could do the painting and decorating,” Sam said in a 2011 Arizona Daily Sun interview with Betsey Bruner.

The couple lived above the bar for a decade as Henry worked on the hotel’s structural integrity and Sam added the historic aesthetics. “It was a long time before we made money here,” said Henry. “We kept it going by working it all the time.”

The couple’s daughter, Chelsea, was born during that time. Chelsea spent her first day of life behind the bar in Charly’s as Sam bartended.

“In, 1995, I was about to lose my mind living above live music late into the night for 10 years,” said Sam. “At the same time, the whole downtown was torn up with restoration projects.

We struggled to buy a house on Cherry Avenue, but that gave us some space away from the construction and the nightclub noise, which helped our sanity. The city put time and energy into the streetscape and the streetlamps, and life downtown became a little easier.”

“Henry’s vision and passion for restoring the Weatherford Hotel no doubt inspired other businesses as well as the City of Flagstaff to recognize how special and meaningful these historic buildings are to Northern Arizona and beyond,” said former Flagstaff Mayor Chris Bavasi. “He and Sam have an

Musician Steve Willis was among the first performers in Charly’s when Henry established a space for musicians in the distressed hotel, which became a nationally known hub for famous acts.

Courtesy photo

undeniable love for our community.

We can thank them for contributing greatly to the 1990s restoration movement in the downtown that created the beautiful and thriving historic district we enjoy today.”

The hotel’s basement, which housed various businesses including a radio station, a cobbler’s shop and even an underground passageway to the Orpheum, also served as the hotel’s workshop and storage space. Old medi-

Milan Horacek shares his family’s hand-woven tea towel depicting Arizona landmarks, in the Weatherford Hotel. The Czech Republic native is emotional when describing his gratitude to Henry Taylor for restoring a part of the American West, which meant freedom to boys like him growing up in his country. Photo by Bonnie Stevens

cine and whiskey bottles, a tall redwood door with a bullet hole through it and other remnants from Flagstaff’s storied past could be found there, including an extraordinary antique bar rescued from another old hotel.

This treasure trove of nostalgia, hidden under the building, continued to whisper to the Taylors, spurring their imaginations and motivating them to keep doing the work. In 1997, they opened the sophisticated Zane Grey Ballroom, featuring that heavy antique bar. The corner windows of the

second-floor ballroom look out over the town with the San Francisco Peaks as the backdrop, a unique space that continues to offer a favorite view for wedding couples and others celebrating momentous occasions.

In 1996, they completed restoration efforts on the space that held Flagstaff’s telephone exchange, where operators once connected calls by hand, and opened the doors to the Exchange Pub. Barely stopping long enough to catch their breath and honor their hard work, Continued on page 42

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Quad Cities Business News // JUNE 2025

quadcitiesbusinessnews.com

WEATHERFORD continued from page 41

Sam and Henry stand on the grand staircase that they rebuilt in 2016. “He’s my best friend,” said Sam. “I couldn’t have done any of this without her,” said Henry.

Photo by Betsey Bruner

Henry and Sam pressed on, this time securing a $100,500 Arizona Heritage Fund matching grant (60% from the Taylors and 40% from the state) to reconstruct the balconies. They were completed in 1999.

As the hotel’s 100th anniversary neared, the idea for a New Year’s Eve celebration and Great Pinecone Drop emerged in a hotel staff meeting. Sam and Henry styled their pinecone out of a garbage can covered in real pinecones and adorned it with a tangle of holiday lights.

Locals welcomed the humble creation as their own quirky symbol of hope for the New Year and faithfully cheered as it was lowered to the street at midnight, ushering in Jan. 1, 2000, thus marking the hotel’s 100th anniversary and ringing in a new century with a new mountain town tradition.

Since then, the Great Pinecone has evolved into a 100-pound, six-foot-tall original metal sculpture with some 200 petals sporting LED lights. It now attracts more than 10,000 revelers for the New Year’s Eve countdown each year.

“The Great Pinecone Drop has become a much-anticipated event, and the historic Weatherford Hotel is truly an icon for Flagstaff,” said Discover Flagstaff Executive Director Trace Ward. “The magnificent building is part of the sense of arrival for our visitors from around the world. We are all so grateful for Henry’s stewardship of the Weatherford Hotel.”

Today, the Weatherford Hotel is listed on the National Register of Historic Places, the Great Pinecone Drop is considered fifth among the nation’s New Year’s Eve drops by USA Today readers and the dark basement is now the bustling speakeasy-styled bar, The Gopher Hole Pub, a nod to the Gopher Hole game room that occupied the space a century ago.

“Sometimes we get lucky and have a visionary in our midst whose actions guarantee a better future for our community,” said Flagstaff Mayor Becky Daggett. “Henry Taylor is one of those visionaries who helped to guarantee the vibrancy of Flagstaff’s entire downtown when he purchased the Weatherford Hotel in 1975 and saved it from demolition.”

With half a century of improvements, including bracing the entire building from the basement to the third floor with steel columns and wooden beams, the 24,000-square-foot stone building offers 17 early 1900s-themed

rooms, Charly’s Pub and Grill, the Zane Grey Ballroom and The Gopher Hole Pub plus 800 square feet of balconies and the nationally celebrated Great Pinecone Drop.

“Not surprising that an Arizona native, Henry Taylor, saw opportunities in the historic Weatherford Hotel and the need to preserve the early days of Flagstaff’s western logging town atmosphere,” said Coconino County Supervisors Board Chair and District 1 Supervisor Patrice Horstman. “Together with Sam, they re-vitalized this Flagstaff institution with fine dining, a hotel, a community gathering place and a centerpiece for musical entertainment. Henry and Sam were instrumental in the revitalization of Flagstaff’s downtown, setting a new standard for Flagstaff’s downtown businesses. As a student at NAU in the mid-1970s, and throughout my decades in Flagstaff, the Weatherford and Charly’s Pub have been and remain a part of my life and an essential part of our community.”

“I tell Henry and Sam there should be a statue of them in the downtown, for all they’ve done to make Flagstaff so special for the community, for musicians and for all who visit,” said Willis. QCBN

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Downtown Corridor Taking Shape p. 3 American Icon Closing its Doors p. 4

Athena Coming to Prescott p. 6 Bringing Renewable Energy to Navajo Nation p. 8

New SANA Hospi Community Medictal Fills al Needs S

By Ray Newton,

QCBN

aying everyone in the community will benefit from the opening of a state-of-the art hospital, Prescott Mayor Greg Mengarelli welcomed executives, administrators, healthcare professionals, elected officials, staff personnel and residents at the grand opening of SANA Behavioral Hospital during afternoon ceremonies on Dec. 9.

2020 ISSUE:

Considering Corals on Next Beach Vacation Your p.11 Community Profile: Saddling Up with Joe Marshall p.

13

The parking lot was crowded as visitors toured the SANA in Prescott 15,378-squarewas based on exfoot, one-story, tensive research recently constructed about medical needs viding acute integrated in-patient medical facility, of the broader community. psychiatric and medical estimated to cost care to between $9 million adults age 65 and Pierce told the crowd and $10 million. above on Medicare, occupancy will begin that official SANA Hospital and 55 and above Administrator with additional when the AriPamela K. Pierce zona Department contractors as they introduced Kirk of Health Services add SANA to the Olsen, principal Medical Licensing provider networks. and owner of ERH unit Healthcare, a Salt hospital and licenses surveys the In an exclusive interview Lake it with Quad hospital development City-based Hospital in Geriatric as a “Specialty Cities Business News, Pierce, a highly company that Psychiatry.” manages SANA That was expected credentialed behavioral hospitals. to occur at the end health leader of December, she Olsen said the decision with more than 30 said. years of experience, to build described the 24-bed The hospital will focus on prohospital with 14 Continued on

Winfield at the Ranch Preparing for Reside nts page 39

By Ray Newton, QCBN was once the site of one luxurious apartments the wealthiest quartz of arketing itself as will exore gold tract spectacular mines in Central vistas “Prescott’s premier Arizona. south over panoramic looking Located on the eastern luxury apartment rolling hills and natural of Prescott and nestled edge community,” Winfield surroundon the at the ings toward the south side of Bullwhacker Ranch is nearing Bradshaw competition.

Hill, Mountains. the site was famous Pre-leasing is to for almost begin this The six-building 60 years – 1876 to month, with new apart1936 – as residents ment complex at Bullwhacker Mine. expected to begin 1470 Lee Records moving in Circle will house show that hundreds around March 1.

100 apartof gold ore were extractedtons of ment units, all of which Luxury may be the from germane the steep elevated views. Residentshave term for the apartments, hillsides before the here for will have almost mine closed. they are being built immediate on what access to retail shopping Now, those who rent the and

M

The soon-to-be completed 100 luxury apartments Prescott will feature at Winfield at one and two-bedroom begin in March. units on a seven-acrethe Ranch on the east boundary Photo by Ray Newton of property. Occupancy is scheduled January 2020 |

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WHO’S THE

Continued on

INSIDE THE FEBRUARY

Willow Creek Apart Ready for Occup ments ancy A

By Ray Newton,

QCBN

rea residents who prefer apartments in the north-central area of Prescott now have that opportunity.

Willow Creek Apartments, a 160unit complex on a five-acre development located at 3137 Willow Creek Road, is accepting renters for studio, one-bedroom, two-bedroom carriage house apartments. and

Owner-developer Cole Johnson told the Quad Cities Business

house building and

fitness

center.

News that the garden-style The approximate value apartments had been many years project is approaching of the total in the making. $40 million, Johnson said.

“We now have from the City of Prescott certificates Six apartment floor of occupancy. plans range Residents are moving in square footage from about 670 to in. I’m thrilled to see these new 1,188 square feet. residents in what Floor plans can be I believe are the nicest viewed at willowcreekaptsprescott. apartments of their type in the com/floorplans. community.”

Rental rates also can be viewed on the There are seven same link, Johnson buildings in the complex, one of said. They range which is the clubfrom $1,100 to $1,768 a month. Some utilities are included.

ERAU, Lowell Observatory Partner Up p. 4 Forest Health Hero Retires from Academia p.

6 Blushing Cactus Photography Showcases Quad Cities p. 8 Barrett-Jackson Gleams

back her loans and employs five women, including a nurse. She also has launched the LaserGirl Skinstitute to train new technicians. And she teaches doctors how to use the equipment, most recently at the University of California, San Francisco.

“I love teaching,” she said. “I never imagined I’d be showing doctors how to use equipment that once felt so intimidating.”

She attributes her success to persistence and determination, the two women who helped her and entrepreneurial coaching from Moonshot, a valuable resource, she says, for solidifying her business plan.

“Anita Marcus represents the quintessential entrepreneurial success story we love to champion,” said Scott Hathcock, president and CEO of Moonshot.

“She’s transformed her personal experience with skin damage into a mission to help others, while building Northern Arizona’s premier skincare brand.”

Her advice to others? “Stop worrying about money. Focus on being the best you can be, take every training you can, and the rest will follow.”

Marcus finds joy not only in business, but in her children’s achievements. Her daughter recently graduated from Arizona State University with a degrees in psychology and neuroscience; her son is serving as a U.S. Marine.

When asked what she’s most proud of, she doesn’t hesitate. “My kids,” she said. “They’ve been through so much and still came out strong.”

Marcus envisions retirement someday on a beach in Costa Rica, her favorite place to unwind. But for now, she’s focused on expanding LaserGirl and mentoring women breaking into the field.

If she had a million dollars to give away, she says, it would go to women’s shelters – resources that once helped her survive.

And if she could go back in time? “I’d tell my younger self to learn critical thinking. Deprogram yourself. Think for yourself.” QCBN

2020 ISSUE:

with Car Show Tradition p. 11 Community Profile: Craig Brown Discusses Jail, Water Concerns p. 13

Currently, those interested can take advantage of the grand opening promotion, which allows the choice of a six-month rental option. Also available is an extended stay rental for a minimum of 30 days.

Johnson said all units feature a fullsize washer and dryer, stainless steel kitchen appliances, granite counter tops and spacious living areas with wood plank flooring and carpeting, Continued on

page 36

Region Celebrates Terminal Constru Airport ction

By Ray Newton, QCBN tossing of dirt to initiate during years of planning construction process. the fter years of planning, and preparation.

Prescott Regional an official groundAirStating the new port Director Robin breaking for the terminal Sobotta $15 will make it possible praised the support million passenger to inshe and terminal at crease the number the city Prescott Regional of flights to Airport had Aviationreceived from Federal and from Prescott, more than 200 invited Administration she emphaguests sized it would have Regional Administrator applauding and a dramatic cheering on Mark economic McClardy and his impact on the rethe afternoon of colleagues.

Jan. 7 gional economy.

She also thanked Dignitaries from Sobotta said TransportaPrescott, economic studies tion Security Administration Prescott Valley and reveal the Chino new terminal could Assistant Valley joined state generate as and federal Director Federal Security much as $160 million officials in the ceremonial Justin Bryant for annually the for the local economy. support the TSA provided

A

Dignitaries from around Airport’s new terminal. the Quad Cities dug in during the groundbreaking Photo

by Kay Lyons

February 2020

| Issue 2 Volume

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ceremony for Prescott

Regional

WHO’S THE

Continued on

page 39

BEST OF THE BEST?

OUR BEST OF BUSINESS WINNERS ARE ANNOUNCED ON PAGE 32

LASER GIRL continued from page 1

esthetician treatments. “I fell in love with the machine.”

That experience sparked a new direction. Marcus obtained her esthetician’s license. She couldn’t qualify for a bank loan to purchase equipment, but two professional women stepped in to lend her the money she needed to begin offering light-based skin treatments.

Her first machine – a used IPL (intense pulsed light) device – was broken when it arrived. After technicians failed to repair it, a third came through, teaching her not just how to fix it, but how to understand the science behind the equipment.

“That’s when I realized branding is just one part of the business. The technology itself is everything.”

Today, LaserGirl operates in Sedona, Prescott, Cottonwood and Flagstaff, offering advanced treatments including Clear + Brilliant, laser hair removal, cellulite reduction and body sculpting using electrical muscle stimulation (EMS) and cavitation ultrasound.

“Emsculpt is tantamount to five and a half hours in the gym with between 20,000-30,000 muscle contractions. It builds muscle, increases metabolism and can add a nice butt lift.

Cavitation ultrasound technology causes fat cells to dispel their contents, she says, “and people love our Morpheus Infinity and HIFU (high-intensity focused ultrasound) machines for tightening the lower jaw and neck.”

Popular among both women and men, the business thrives on repeat clients, competitive pricing and a personalized, educational approach.

“Our Clear + Brilliant treatment is a celebrity favorite for a reason,” said Marcus. “It’s minimally invasive, with no downtime, and great for fine lines and wrinkles. A series of three treatments gives results comparable to more aggressive treatments like CO2 resurfacing.”

Now 11 years into her business, Marcus has paid

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BEST OF THE BEST?

OUR BEST OF BUSINESS WINNERS ARE ANNOUNCED ON PAGE 32

Phone 928-864-7440 Fax 928-226-0303 The Courtyard Building | 115 E. Goodwin Street - Suite D, Prescott, AZ 86303 troy@quadcitiesbusinessnews.com Web quadcitiesbusinessnews.com Founder: Troy Bix Publisher Troy Bix | 928-420-4407 troy@quadcitiesbusinessnews.com Advertising Manager Linda Thein | 602-799-0583 linda@quadcitiesbusinessnews.com Account Executives Tyler Hood | 928-440-0747 tyler@quadcitiesbusinessnews.com Editor Bonnie Stevens | 928-380-4349 bonnie.stevens@gmail.com Copy Editor Carolyn Wendell | cwendell@gmail.com Design & Production Rob Ghosh Design | rob@robghosh.com

Contributing Writers Bonnie Stevens Stan Bindell V. Ronnie Tierney Betsey Bruner Contributing Photographers Kay Lyons, Bonnie Stevens, Sue Marceau, Stacey Wittig, Veronica Tierney, Fresh Focuses Photography Quad Cities Business News is a publication of Quad Cities Business News, LLC and distributed free each month to residents of Prescott, Prescott Valley, Chino Valley and Dewey-Humboldt. Reproduction of any portion of the publication is strictly prohibited without expressed permission. The publisher reserves the right to refuse any advertisements submitted to the newspaper and is not responsible for the claims of its advertisers.

JUNE 2025 // Quad Cities Business News

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TRAILBORN continued from page 3

include Tesla EV charging stations, 55inch 4K Smart TVs with screencasting capabilities that allow guests to stream content from their personal devices, Bluetooth AM/FM radios for wireless music streaming, high-tech telephones and, of course, complimentary highspeed WiFi available in all rooms and public areas.

“The Tivoli radio is one of my favorite touches,” said Reardon. The tuning dial of the retro box radio with antenna is set to 92.1 FM, the local Williams radio station for guests. “The technology we brought to this project is good for families.”

Other family-oriented amenities, besides the outdoor pool, include a bocce ball court, an outdoor fireplace, s’mores roasting kits, and a public space in the Camp Hall with board games, table shuffleboard and darts. Trailborn is less than one mile from the Grand Canyon Railway Depot, making it a convenient base for family fun aboard the Polar Express train ride and other excursions throughout the year.

A GATHERING SPOT FOR LOCALS AND VISITORS

Part of the Trailborn plan is to develop the place as a gathering spot for locals as well as guests. “That’s easy because Miss Kitty’s Steakhouse has been so popular with the locals over the years,” said Reardon. Although Trailborn has revamped the restaurant and bar space

The Trailborn Grand Canyon Lobby greets guests with a warm glow.

Photso courtesy of Christian Harder

and brought in Chef Paul Beatty to expand the steakhouse menu, it has kept the name and promotes Miss Kitty’s Bar and Steakhouse as a separate brand.

Chef Paul, a chef on Food Network’s “Chopped,” presents classic choice steaks with a selection of rubs and sauces and vegetarian options with a southwest flair. Look for BBQ cauliflower tacos, a vegan veggie tortilla lasagna and handheld options like smashburgers and fried chicken sandwiches.

Even Chef Paul’s desserts are a nod to the locality, with green chile apple pie, churros and Texas sheet cake.

The visually inviting bar at Trailborn Grand Canyon, located within Miss Kit-

ty’s Steakhouse, is designed to celebrate and reflect the unique character of its Williams setting and the broader Southwest region. Dark woods and handcrafted tiles create an earthy ambiance. Its menu is centered on agave spirits -- such as tequila and mezcal -- and features a selection of regional beers, such as Mother Road Brewing Company and Barrio Brewing Company.

Beyond the intimate restaurant and eye-catching bar area, food is also available in the spacious Camp Hall, which sports a bandstand and is equipped for live music, movie nights, games and private events, supporting up to 200 guests.

Nostalgia fills the guest rooms like this Canyon King with Grand Canyon maps and classic cowboy imagery.

ACCESSIBILITY AND ENVIRONMENTALLY CONSCIOUS PRACTICES

able in their grab-and-go marketplace.

Through the “Keep Extraordinary” initiative, Trailborn donates The recent renovation brings the Route $1 from every direct booking to local land conservation efforts, supporting 66 motor lodge, built as the Thunderbird Motel in 1957, to ADA compliance organizations like the Grand Canyon Conservancy and Rocky Mountain with compliant walkways, pool area Conservancy. QCBN resurfacing, adjustable shower wands, roll-in showers and mobility-accessible rooms.

Trailborn Grand Canyon 642 E Route The boutique hotel also focuses 66, Williams, AZ www.trailborn.com/ on the environment with modern grand-canyon guestroom furniture designed without Stacey Wittig is a Flagstaff journalist metal pulls, room cards made from focusing on travel. cardboard rather than plastic and a refillable water station in the reception area. Reusable water bottles are avail-

Prescott Valley Chamber of Commerce invites you to celebrate

Chamber Annual Banquet & Community Excellence Awards Friday, July 18 | 5:00pm | Findlay Toyota Center Step into the excitement of Vegas for one unforgettable night! Join us for a casino-themed celebration filled with games, food, and cocktails while celebrating pivotal members of our community.

For more info visit pvchamber.org or call 928 (772)-8857

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Quad Cities Business News // JUNE 2025

Primary care that puts human connection first.

Understanding your needs starts with understanding you. That’s why our primary care providers do more than see you. They make sure you feel seen and heard, while building lasting care relationships that improve long-term health.

For primary care that connects with you, scan or visit DignityHealth.org/azyavapaipcp

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