September 2023

INSIDE THE SEPTEMBER 2023 ISSUE: Manufactured Homes Community Developing in Prescott Valley p. 3 Glow Realty’s Carissa Maxwell Promotes Women Entrepreneurs p. 10

Four-Wheeling Enthusiasts Drive to Support Breast Cancer Treatment p. 13 Community Profile: Honeymooners Fall in Love with Northern Arizona Inn p. 14 Maui Small Business Owners Assess their Future p. 16

Virtual Nurses Working Bedside Day and Night YRMC West is the first hospital in the Southwest to offer this service

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By Stan Bindell, QCBN

ospital patients in Prescott, along with their families, can now talk to a nurse on demand, virtually, at any time, with the tap of a screen. Dignity Health Yavapai Regional Medical Center (YRMC) West

is the first hospital in the Southwest to provide this high-tech service. Hospital officials say the new Virtually Integrated Care program (VIC) is designed to improve the patient experience and reduce the workload of bedside nurses.

Through a high-definition camera, video screen and two-way audio, each patient at YRMC West can talk with

a live human registered nurse 24/7.

Chief Nursing Executive Officer Tracey McCollum says virtual nurses can answer questions, provide information about procedures, follow through on dietary requests and make rounds with physicians.

“The virtual nurses can look into the room and see if everything is in place,”

she said, pointing out that this is especially important for patients who are at risk of falling.

The virtual program also helps to address the nursing shortage that is an issue in Arizona and nationwide. March statistics show that nationally, 75% of hospitals have a 15.7% vacancy rate for nurses. Making the shortage worse, in the West, there is a 22.4% annual

Continued on page 39

How Much Wood Would a Woodworker Work?

BrooxWood Studio finds Prescott space to keep up with global demand

By Stan Bindell and Bonnie Stevens, QCBN

H Chris and Courtney Wilson found their future in wood and their home in Prescott. Photo by Kay Lyons

September 2023 | Issue9 Volume 11

ow much wood would a woodworker work if a woodworker could craft wood?

Courtney Wilson wasn’t looking for the answer to that question, but she got it anyway when she asked her husband, Chris, to build a wooden mantel over their fireplace.

The wooden mantel, plus six pieces of heavy, large hand-crafted wooden furniture later, Courtney said, “Stop!”

“We had way too many pieces and nowhere to put them!” she explained.

So, the Wilsons took their furniture to the Phoenix Flea market and sold out within hours.

They also attracted clients, which led them to starting their Live Edge Lust wood furniture shop in Central Phoenix. Six years into their business, a large contract required a larger space for them to store and work with huge slabs of wood. It also provided enough financial

security that they realized they could operate anywhere.

They chose Prescott because of the natural beauty and the weather. Also, Chris was born and raised in the area. They found a 1,500-square-foot space with high ceilings to support their woodworking shop and studio at 820 E. Sheldon St., in historic downtown Prescott.

“We build custom furniture for private clients,” said Courtney. “We’ve found love and creativity in every piece.”

They also rebranded the business to BrooxWood Studio and Broox Plants under the company name of Broox Collective.

“Brooks is a family name,” said Courtney.

“Chris’s Uncle Brooks had a huge influence on him and we wanted to honor him. We changed the spelling to ‘Broox’ because it has a more modern and artisan feel to it.”

When the couple opened the doors for their grand opening on Saturday, Aug. 12, about 400 people showed up to see their sustainable organic luxury furnishings for the home and office, as well as exotic plants that promote healthier air quality.

Continued on page 39

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• Awards presentation for three ATHENA categories

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Quad Cities Business News // SEPTEMBER 2023

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SEPTEMBER 2023 // Quad Cities Business News

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Sales team Darby and Mark Middleton want to open the door to “attainable” housing in Prescott Valley.

Photo by Kay Lyons

Desert Pines Resort Offering Manufactured Housing Community

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By Stan Bindell, QCBN

onstruction for the Desert Pines Resort project featuring 179 homes in Prescott Valley is underway for the 55+ community that will offer more affordable housing and amenities for seniors.

The manufactured homes will cost $200,000 to $280,000. Homes vary from 780 to 1,600 square feet; most have two bedrooms and two baths. Residents will own the homes, but not the land.

The purchase will also give the homeowners access to the community center, which includes a swimming pool, pickleball courts, a weight room, a dog park and a cornhole area. A public golf course is not part of Desert Pines Resort, but is nearby.

Eric Granillo of Granillo Homes is one of the owners of the project and is in charge of construction. Mike Middleton, another owner, is a real estate agent who is overseeing sales.

One of the manufactured homes is under construction and two homes have been purchased.

Desert Pines has also received deposits for several

other homes. Phase one of the project will involve 50 lots and take about two years. Middleton says he expects all 179 homes to be full in five to six years.

“These homes are attainable and in a great price range with great amenities,” he said. “It’s resort-style amenities without resort-style prices.

This is a beautiful home park.”

Popular amenities in Desert Pines Resort include the professional grade pickleball courts.

“It’s one of the nicest outside pickleball courts in the area,” said Granillo.

Middleton said Desert Pines will also be enticing to those who travel a lot because the property from the road to the porch is maintained by the resort. The development owners also are looking into having an RV storage area on site.

Granillo’s father started Granillo Homes 41 years ago. As a kid, he can remember being around the family business since he was 8 years old. He became heavily involved 12 years ago. QCBN Desert Pines Resort is located off State Rt. 69, south of Fain Road.

teve’s SHigh Country Sanitation

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The Desert Pines Resort project team includes Kevin Lollar, Marc Van Wormer, Mike Middleton, Eric Granillo, Mike Rode, Cesar Granillo and Jerry Franks. Photo by Kay Lyons

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Quad Cities Business News // SEPTEMBER 2023

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Sharing the Lane at High Gear Bike Shop Long-time family business services and sells e-bikes, mountain bikes, racing bikes and kids’ bikes

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By Stan Bindell, QCBN

ove, according to owners Steve and Cindy Alward, is the oil that has kept High Gear Bike Shop rolling smoothly through more than 45 years in business – love for all forms of biking, love for community and love for each other.

Steve opened the business in 1976, but has been biking since he was 8 years old. Cindy joined the business in 1996 and they later married. Cindy says Steve is the heart and soul of the bike shop because he has a passion for bicycling, while she is more of a social rider.

One thing they have in common is they both have been hit by cars while riding their bikes. Steve broke his neck and couldn’t ride for three months in 2014, but got back into the sport as soon as he could. Cindy eased back into riding after her 2018 accident that hurt her shoulder and banged her head.

Their experience gives them the street cred to talk to their customers about bicycling safety. They are also meticulous about repairs.

Cindy says cyclists should pay attention to what’s around them, wear helmets, follow the rules of the road and be familiar with the rules of every city they ride in. She adds that mountain bikers need to pay extra attention to make sure they have the correct amount of air pressure in their tires.

And bicyclists who ride after dark should have lights.

“Like Lance Armstrong says, ‘Knowledge is power,’” she said.

That wisdom extends to knowing their customers as well, which has increased to include commuters, homeless people, college students, police officers and those who ride to stay fit.

High Gear provides tune-ups as well as accessories and clothes.

Cindy says one of the keys to their success is the employees. “The right employees always elevate you. They work hard at customer service. We all have bad days, but they leave it at home,” she said.

Steve is proud that they now are serving third generation cyclists with the grandchildren of original customers. “It’s important to listen to the

For nearly half a century, Steve and Cindy Alward have been keeping the wheels turning at High Gear Bike Shop. Photo by Stan Bindell

Continued on page 39

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SEPTEMBER 2023 // Quad Cities Business News

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Quad Cities Business News // SEPTEMBER 2023

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Owner Chad Tidlund says it’s a good time to buy apples, pears, grapes and sweet corn.

Photo by Stan Bindell

Produce Only Market Offers an Experience in Fruits and Vegetables

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By Stan Bindell, QCBN

roduce Only Market on Goodwin Street in Prescott offers 200 types of fresh fruits and vegetables, along with a smoothie

bar.

Owner Chad Tidlund said customers can expect competitive prices and quality fruit.

With 30 years of experience selling produce to supermarkets in Southern California, he prides himself on knowing when and where to find the best fruits and vegetables.

“I know produce quality and the time to get it in,” he said.

Tidlund said the summer fruits are going strong right now as grapes, apples and pears are plentiful. This is also a good time for corn.

The only fruit expected to increase in the fall is pumpkin.

Tidlund, who opened Produce Only Market about four months ago, gets fruits and vegetables in from many countries, with Chile, Peru and the U.S. among the most popular.

He hopes to work with Whipstone Farm in Paulden and other local farms.

In the short time he’s been in the Quad Cities, school have found him. Classrooms of kids come to Produce Only Market as an experience. Tidlund walks them through and has a demonstration table where they can taste the fruit. “I let them try it and give them smoothies,” he said.

Tidlund explains that fruit can be inconsistent. For example, he says you can buy two apples that are next to each other and one will be

good and one won’t. “It’s nobody’s fault, as it’s the nature of fruit because it has sugar in it.”

Tidlund said there are ways to check fruit.

For example, with watermelon, you can put it through three tests. First, you put it through the vibration test. Bang on it, and if it vibrates, it’s good. Then, check for yellow spots and bird peck. Both of these mean the watermelon will be sweeter.

Color and texture, however, don’t help buyers discern whether fruit is good. Vegetables, he says, are more consistently good yearround, although sweet corn is best in summer.

Produce Only Market offers organic and non-organic fruits and vegetables. Pesticides or fertilizers are more likely to be absorbed by fruits that are grown on the ground, like strawberries, he says.

Tidlund encourages customers to view Produce Only Market as a destination, because he educates customers about fruits and vegetables and will answer any of their questions. He loves networking with the community and has donated produce to United Way. He also enjoys being an active member of the Prescott Chamber of Commerce.

Tidlund grew up in Minneapolis. He moved to the Los Angeles area to get away from the harsh winters and participate in the produce business. Three years ago, he and his wife, Cynthia, moved to Prescott to enjoy the four seasons. QCBN Produce Only Market is located at 405 W. Goodwin Street. For more information, call 928-379-5504.

@quadcitiesbusinessnews

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SEPTEMBER 2023 // Quad Cities Business News

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Quad Cities Business News // SEPTEMBER 2023

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Business Woman QCBN

of the Month

Chino Valley Banker Helping to Build Community Julia Ruttle appreciates the outdoors and manageable growth

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By Stan Bindell, QCBN

aving worked in the banking business for 36 years, Julia Ruttle enjoys serving as branch manager for National Bank of Arizona in Chino Valley because of its commitment to the community.

Certificates in the lobby are from Toys for Tots because of the bank’s involvement there, but Ruttle makes sure the bank helps the community in many areas.

Ruttle recently joined the board of

// “I see the value of being a chamber member and I want others to see that,” she said. “I think we will accomplish a lot of great things. Nobody wants to see crazy growth, but we want manageable growth.

We want to provide the knowledge to help visitors do that.” //

directors at the Chino Valley Chamber of Commerce. She has also been involved with the YMCA, Horses with Heart, food banks, food for the homeless, trash pickups and backto-school supplies for kids. During COVID-19 shutdowns, National Bank provided cleaning supplies for homebound senior citizens.

Ruttle left National Bank of Arizona some years back to work for a competitor, but decided to return because she says the other bank did not have the same commitment to the community. “I’m big into community banks because decisions can be made locally,” she said. “It sets us apart and we can be more involved locally.”

Ruttle is involved with the Wom-

en’s Network, which highlights women-owned businesses in the Quad Cities area. She plans to be more active with the Chino Valley and Prescott chambers of commerce. She praises Prescott Chamber President and CEO Sheri Heiney and Interim Chino Valley Chamber Director John Courtis for their work in the community.

As a board member of the Chino Valley Chamber, Ruttle wants to assure that the organization has a budget, that the budget is followed and that the chamber is doing good work. “I want to work in tandem with the community to help businesses and work with the town of Chino.”

Ruttle said the chamber should

highlight all the great businesses that Chino Valley has to offer, including gift shops and restaurants. She said the town also needs to do a good job of giving people information who are considering locating here.

“I see the value of being a chamber member and I want others to see that,” she said. “I think we will accomplish a lot of great things.

Nobody wants to see crazy growth, but we want manageable growth. We want to provide the knowledge to help visitors do that.”

Early on, Ruttle did not think she would go into banking but found that it has many different facets and enjoys working with both the customers and staff. “I am blessed to

have a great team and I am close with them. I also like the diversity of the customers because everyone has a story to tell and I want to hear it.”

One of the most challenging parts of banking, she said, is working with customers who have been victims of fraud. She said the most important way to fight it is to not give out information to people you don’t know.

She has seen banking fraud throughout her career and has seen it increase since the pandemic. “We need more resources for seniors. So many are by themselves,” she said.

When she’s not working, Ruttle enjoys spending time with grandchildren and being outdoors, hiking, fishing and hunting. QCBN

@quadcitiesbusinessnews

SEPTEMBER 2023 // Quad Cities Business News

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10 Quad Cities Business News // SEPTEMBER 2023

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By Bonnie Stevens, QCBN

ot long ago, Carissa Maxwell was raising two young children, pregnant and at a crossroads, losing her Verde Valley home in the Great Recession. When her husband lost his job, the family moved into a small townhouse in Prescott Valley, looking for a fresh start.

“That year, we were living paycheck to paycheck, had a lot of debt to pay off, and we were struggling to make life happen every month,” she said. “I was clipping coupons with my ‘mom friends,’ riding the extreme coupon craze, becoming an extreme coupon-clipping brigade.

We were organized and motivated, and we could mobilize to get the goods. I learned I am really good at activating and empowering people to improve their mindset and their lives.”

Maxwell says moving to a new town was the best thing for them. “I felt like we were starting over in a good way. We didn’t know anyone and leaned on each other. While my husband was working hard to get us back on our feet, I plugged into MOPS (Mothers of Preschoolers) through a Lutheran church in Prescott.”

MOPS, she learned, was the place to be for moms with small kids. “I met so many amazing, strong women who understood the value of supporting mothers and the positive impact it has on our community.”

For $5, the women would meet for the MOPS program, which included breakfast, two hours of childcare and a presentation by a speaker. It was here that Maxwell stepped into her calling as a leader.

Not long after, she gave birth to her third child, Mattison, started studying, and within a year, earned her real estate license. “I had a big motivation to change my circumstances. I wanted to change my life story and knew that it would only happen if I went back to work.”

Within two years of starting her real estate career, Maxwell hired the very same moms who

she clipped coupons with to be on her real estate team. “I was pulling in women I knew I could go to war with, had the ability to manage a lot of projects, and eventually I also hired men who aligned with our principles, too. It changed the game for their families and what they thought was possible.”

Within a few years, Maxwell had a successful real estate team on both sides of Mingus Mountain and The Maxwell Group was kicking it into high gear. “I learned I could earn more and help more women by becoming a broker. I love contracts, and I love finding creative solutions that help my agents and clients win.”

In January 2022, Maxwell opened her own independent brokerage firm, Glow Realty, incorporating the same principles and mentorship that made The Maxwell Group successful. Today, 14 agents work at Glow Realty, a boutique brokerage in Central and Northern Arizona, focusing on relationship-based business and community involvement.

Continued on page 35

// Within a few years, Maxwell had a successful real estate team on both sides of Mingus Mountain and The Maxwell Group was kicking it into high gear. “I learned I could earn more and help more women by becoming a broker. I love contracts, and I love finding creative solutions that help my agents and clients win.” //

SEPTEMBER 2023 // Quad Cities Business News

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Quad Cities Business News // SEPTEMBER 2023

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// BUSINESS CENTS // BY BONNIE STEVENS, QCBN

ATHENA Leadership Qualities on Display in the Quad Cities

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After 18 months of boot camp, she was among the first group of women to be in oxygen deprivation tanks and was accepted into the program. Morris was on the flight path of her dreams. Then, unexpected turbulence. Sixteen years later, she found herself mustering the courage to leave a difficult relationship with three kids, no money and no job prospects.

earning constantly, acting courageously and living authentically are among the key principles found in the way women lead, according to the ATHENA Leadership Model. These qualities are on display in the Quad Cities among women in leadership, such as Yavapai College President Dr. Lisa Rhine, Prescott College President Dr. Barbara Morris and Prescott Chamber of Commerce President Sheri Heiney.

LIVING AUTHENTICALLY

LEARNING CONSTANTLY

Lisa Rhine, Ph.D., is not proud of her upbringing. “It wasn’t pretty. In fact, it was painful,” she said. “I grew up in an impoverished home where the only thing that was consistent was chaos.”

Her father, a single parent of six who left school after 8th grade, worked three jobs to feed the family. When he wasn’t successful, young Lisa and her siblings were shuttled around to foster care.

“I knew, even at a young age, somehow, that education was the thing that would lift me out of this mess and be the lever that would catapult me out of challenging, even dire, circumstances and change not only my fate, but the fate of the next generation.”

Lisa Rhine, Ph.D.

Barbara Morris, Ph.D.

Sheri Heiney

Rhine was the first in her family to attend college. It wasn’t easy, but she kept pushing through, through her bachelor’s degree, through her master’s degree, and through her doctoral degree. “The adversity you experience in your life is actually what builds your leadership ‘muscle.’ In my experience as a senior leader in academia at colleges and universities, I have learned that a key aspect to leadership success is resilience. Resilience develops as we adapt, bounce back and maintain a positive mindset and a high level of

perseverance and determination in the face of challenges.”

pects in their career: politics, business and military.” She set out on her plan at age 14.

“The issue was how to get political, business and military experience as a girl at the time,” she said. Morris pursued a double major in political science and economics at San Diego State University, plus a minor in women’s studies. However, according to her plan, she still needed military experience.

“There was a flier stating the Air Force was looking for the first six women pilots, so I decided to apply.”

ACTING COURAGEOUSLY

From a very tender age, Barbara Morris always wanted the same opportunities as the boys. As a young teen, she determined she wanted to be President of the United States. “This was an outrageous thought in the ’70s,” she said, “but I read a famous book at the time by C. Wright Mills called ‘The Power Elite’ that said for those to excel in leadership they had to have three as-

From an early age, Sheri Heiney learned that success often lies beyond the familiar and comfortable. “As a woman stepping into leadership roles, I encountered unfamiliar territory, where stereotypes and biases tried to undermine my capabilities. However, I embraced these challenges, turning them into opportunities for growth.”

Heiney studied hospitality management, earned her real estate license, Learned about insurance licensing and pursued other specialty areas. “I wanted to understand more things and how they blended together.”

She then embraced leadership in a big way in Rochester, Michigan, as the president of the Chamber of ComContinued on page 18

SEPTEMBER 2023 // Quad Cities Business News

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Trails 4 Tatas Returns to Prescott, Raising Funds for Breast Cancer Care

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By Drew Whitney, QCBN

he fifth annual Trails 4 Tatas (T4T) is heading back to Prescott Oct. 14, inviting off-roaders to bump their way along nearby scenic trails with other 4x4 enthusiasts to support enhanced care

at the Baskin Breast Care Center at Yavapai Regional Medical Center (YRMC).

Participants can look forward to a full day of activities, starting with a free breakfast before they head to fourwheel on one of four trails – ranging from easy to moderately difficult – in

Trails 4 Tatas committee members join with Summit 4X4 Company owners and employees to award Yavapai Regional Medical Center and their foundation staff a $62,782 check, representing funds raised in 2022. Courtesy photo

Fund-raising drivers set out on a scenic trail ride before lunch and silent auction.

Courtesy photo

the Prescott National Forest. Following the two- to three-hour trail ride, everyone will head back for a sumptuous lunch, silent auction, 50/50 raffle, the Rosie Raffle drawing (featuring a pink pistol) and a rambunctious live auction headlined by highly coveted prizes.

Not an off-roader? That’s OK. The

BBQ feast, raffles, and silent and live auctions are open to everyone.

“Every penny raised stays within Yavapai County, directly benefiting our community, including our neighbors, our friends and our family members who are battling breast cancer,” said Laurie Cwikla, who has been organizing the event on behalf

of Summit 4x4 Company for the past three years and expects a crowd of up to 200.

“Off-roaders are a breed all their own, a really fun group,” she added.

“This is a unique day that begins with a great breakfast, continues with a scenic trail trip, then everyone eats Continued on page 36

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Quad Cities Business News // SEPTEMBER 2023

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// COMMUNITY PROFILE // BY V. RONNIE TIERNEY, QCBN

Arizona Mountain Inn Nurtures Love, Inspires Dreams Honeymooners Brian and Mary Bostwick returned to buy rustic inn and cabins

T

wenty-five years ago, newlyweds Brian and Mary Bostwick spent their honeymoon at Arizona Mountain Inn & Cabins on Valentine’s Day. During that time, they fell in love with Northern Arizona and vowed to someday make it their home.

Later that year, they did.

“We were both in the technology industry and my husband, Brian, had some construction experience, so we played with the idea of purchasing some acreage and building cabins in Flagstaff,” said Mary. “What we didn’t know was the current owners at the time, Ray and Pauline Wanek, had plans to sell their business but were waiting for the right people to take over the inn.”

“We had some conversations with the Waneks that following May

and about four months later, we purchased Arizona Mountain Inn & Cabins, our dream,” she said. “It was approximately 50 years after Ray had purchased the undeveloped land.”

Ponderosa pines adorn the 13-acre property that now has 17 cabins and three bed and breakfast suites. “The hogan was the final cabin built in 1988 and can accommodate 16 people,” said Mary.

“We did a lot of remodeling, as the cabins needed a ton of work,” said Brian. “From the roofing to the floors, new furniture and lighting, we refurbished it from the top to bottom.”

The cabins are popular yearround and provide access to nearby hiking and cycling trails, a sled run for guests visiting in the winter and

Mary and Brian Bostwick stand by the tree that holds the poem written by original owner Ray Wanek, a love letter to his wife, Pauline, 70 years ago. Photos by V. Ronnie Tierney, Fresh Focuses Photography

Continued on page 37

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SEPTEMBER 2023 // Quad Cities Business News

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Monsoon Ready!

Mountain Sports co-founder Mark Lamberson and his daughter, owner Lisa Lamberson, celebrate the 50th anniversary of the family owned and operated specialty outdoor retailer that has grown up with Northern Arizona, reflecting the values of its outdoor adventure-oriented customers. Photo courtesy of Kristen Carnes

Mountain Sports Celebrates 50 Years of Promoting Outdoor Adventure Outdoor lifestyle family business credited with introducing new sports, keeping recreationists comfortable and championing environmental conservation

F

By Bonnie Stevens, QCBN

or half a century, Mountain Sports has proven that having a passion for what you do, living your brand, aligning with your customers’ values, staying on top of trends and giving back to your community are key to outfitting your business for success. The Northern Arizona family-owned and operated specialty outdoor retailer is celebrating its 50th anniversary this year.

“Growing up with Mountain Sports, in a family that cares deeply about the outdoors and in a community that values conservation, environmental education and wild places, has shaped me and the business,” said Mountain Sports owner Lisa Lamberson. “My parents [Mark and Rosie Lamberson], both entrepreneurs, are my role models. Early on, I came to understand that we are deeply rooted in community building, and I am incredibly grateful to our loyal customers for giving us the opportunity to cultivate and give back to our community.”

The Mountain Sports story began in Casper, Wyoming, when two young men who loved to ski, Mark Lamberson, 22, and his brother, Bruce, 20, wanted to start a business, earn at least $100 a week each, and have time for their favorite sport.

With a $20,000 loan from a close family friend, they opened Mountain Sports, which became the source for all things alpine skiing and the place to go to find out about the next great outdoor activity before it hit mainstream America.

“We were passionate outdoor enthusiasts our-

selves,” said Mark. “We first had a ski shop and then camping and backpacking were becoming new outdoor sports in the ‘70s, beyond Boys Scouts and Girl Scouts. We were early adopters of all these things – water skiing, mountain biking, windsurfing, snowboarding – we’d try them out, buy the gear and our excitement about the next new sport would lead to other people wanting to do it, too.”

“We were having fun and didn’t realize we would be participating in sports that didn’t even exist when we opened the business,” said Bruce Lamberson, who still owns and operates the Casper store. “It was at a time when there was this whole culture shift in America. The Vietnam War was happening, hippies wanted to be outside and there was an emergence of outdoor specialty stores.”

On Nov. 2, 1973, Mountain Sports opened with 100 puffy jackets in four sizes and three colors. “Nobody had ever seen these before. And they just sold like, boom!” said Bruce. “Business was really simple back then. We were fearless, probably naïve, and full of energy.”

“We had a tiger by the tail,” said Mark. “From the very beginning, we had tapped into something that was taking off. Our business grew very quickly over the first seven or eight years, and we realized Casper was going to tap out.”

They wanted to expand into an additional store in a new location and a friend advised them to check out an Arizona mountain town called Flagstaff. With a business assessment created by a Continued on page 38

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DRIVEN BY YOUR DREAMS. Maui: An Island in Pain GUIDED BY A CODE R OF ETHICS.

Above: The Upcountry Fire burned without warning through the community of Kula on the western slope of Haleakalā Volcano. Below: Eddie and Summer Teixeira reunited the next day after evacuating separately and losing cell phone service. “We are just grateful to be alive and have a home,” said Summer. Photos courtesy of Summer Teixeira

Small businesses struggle to recover from ‘horrific tragedy’

By Bonnie Stevens, QCBN

PAAR is the proud Diamond sponsor for The 4th Annual Quad Cities ATHENA Leadership Awards

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eeling from what have been called the deadliest fires in the last century of U.S. history, residents across Maui are hurting.

More than 100 people are dead. Hundreds are said to be missing. Survivors say they are in shock. Some weep for a loss that has left many homeless, traumatized and desperately sad. For small businesses that have created the Aloha Spirit for visitors from around the world, the future is uncertain.

Summer Teixeira, who owns and operates Surf Yoga Maui, has struggled for words to describe the fire that devastated Lahaina Town on the island’s west coast, and the Upcountry Fire that ravaged the Kula community on the slope of the island’s Haleakalā Volcano, where she lives.

“The main word I can think to use is ‘apocalyptic,’” she said. “We are all really traumatized and sad. We cannot even fathom that our experience upcountry was happening at the same time as Lahaina Town got wiped out and that we are all a part of a horrific tragedy with so much loss that happened so fast.”

In the afternoon of Aug. 8, the Upcountry Fire came from behind the community of Kula. Eddy Teixeira and neighbors began spraying the roof of their homes with garden hoses as the fast-moving firestorm approached. In those tense moments, it was decided Summer should leave with their dog, and her husband, Eddie, would soon follow.

“We had no warning and I had to depart and evacuate with the doggie, leaving my husband in the flames because they wanted to stay and help with the fires and save the houses. He said he would be right behind us and then never came.”

As cell service failed and phone batteries died, the two lost contact with each other and didn’t reunite until the next day.

“While our experience was scary, our story is one of the fortunate ones,” said Summer. “The stories of our friends, neighbors and community are heartbreaking. We are just grateful to be alive and have a home.”

Six days after the inferno swept through Kula, Summer reported the danger wasn’t over. “I am up at 3 a.m. because of the smell of smoke. The flare-ups all around us are still occurring – from behind, to the side and in front of us. The ground is so hot and the hot rocks and roots start new fires. Neighbors are all on watch constantly Continued on page 39

SEPTEMBER 2023 // Quad Cities Business News

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Above: Country music singers perform on multiple stages throughout the weekend. Below: Thousands of people of all ages gather for music and camping, and to support first responders at Watson Lake each year. Courtesy photos

Ned Ledoux, RaeLynn Headlining at Big Sting Country Music Festival Festival and campout to support first responder health

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By Bonnie Stevens, QCBN

ith the risk of a heart attack for first responders 300% higher than the average person, organizers of the Big Sting country music festival and campout are hoping to raise $200,000 so they can continue to support health screenings and patients in need through money raised at the 9th annual event, scheduled for Friday and Saturday, Oct. 13 and 14 at Watson Lake.

“We invite everyone to come on out, bring your RV, pitch a tent and enjoy the natural beauty while listening to your favorite country tunes,” said founder and organizer Vicki Burton. “We’ll have multiple stages and activities for all ages.”

The event features a flag ceremony at 5:30 p.m., Friday and Saturday. Country music singer Teddy Robb is opening for Ned Ledoux Friday

night. Shari Rowe will sing the national anthem on Saturday, followed by John King opening for RaeLynn Saturday night. The event opens to campers Thursday, Oct. 12.

The Big Sting is a fundraising event benefitting the Shadow Foundation, a non-profit organization that has provided free health screenings for thousands of Arizona firefighters and police officers and helped more than 500 Northern Arizona families and individuals with financial support in times of sickness.

“We do this because they do so much for us,” said Burton. “I don’t think most of us realize what they go through on a day-to-day basis taking care of our communities. A simple call for an officer could lead to his death.”

She says advanced screening, which costs more than $200, can detect heart conditions in Continued on page 37

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Rotary Hosts Annual Garden Party

Dignity Health YRMC Unveils Community Grant Program

ine will flow and spirits will lift as the gardens come alive when Watters Garden Center hosts Prescott Frontier Rotary’s 17th G4G benefit. From 5 to 8 p.m., Sunday, Sept. 17, the garden center will transform into “A Garden Party,” with all proceeds going directly to Rotary community causes. Grapes-4-Good received an outpouring of support last year, raising more than $95,000. The top auction items this year are trips to Austria and Italy. See past Grapes-4-Good events at https://www.pinterest.com/WattersGardenCenter/ grapes-4-good-rotary-fundraiser/.

Delicious hors d’oeuvres catered by El Gato Azul and a live auction for things like condos in Austria or Italy, and exclusive golf outings, will be offered in the lush, vibrant setting of the beautiful garden center. The event will feature an evening of wine and live music by Bob Shimizu. Twelve different wines with artisan beers will debut. Event tickets are $80 and can be purchased online and at PrescottFrontierRotary.com.

Prescott Frontier Rotary meets at noon every Tuesday at the Prescott Resort, providing community leaders an opportunity to serve and benefit the entire community. Rotarians promote high ethical standards, fellowship and goodwill globally.

Grapes-4-Good supports education, strong business ethics, better communities, ending polio and improved high school and college leadership skills. The event’s Top Tier sponsor is Lamb Chevrolet.

Come enjoy the garden fun while supporting children in our community! QCBN

ignity Health Yavapai Regional Medical Center (YRMC) is inviting local non-profit organizations to apply for grants that support the delivery of services vital to improving health, well-being and health equity in our community. The application period opened July 17 and runs through Sept. 8. Successful applicants will be announced in November. The grant projects will be conducted between January and December 2024.

The grant program focuses on significant needs identified in YRMC’s most recent community health needs assessment. Conducted every three years, the needs assessment helps YRMC – and the organization’s community partners – identify and address regional health needs and social challenges. YRMC is accepting proposals that address those areas of community need.

“We strive to be intentional and strategic in our community outreach, partnerships and philanthropic giving,” said Michael Bilton, system senior director for Community Health and Community Benefit at CommonSpirit. “It is important for our hospitals to use their resources in ways that help improve high-priority, locally relevant health issues. These grants are one example of that.”

In addition to improving the lives of people who live in the region, the grants also foster important partnerships between area community-based organizations.

“The grant program reflects a commitment to partnering with the communities we serve and to stimulating collaboration among others,” Bilton said. “Grant applications must include collaborating partner organizations helping to deliver services and not be solely about one agency’s work.”

This opportunity is part of the Community Health Improvement Grants program sponsored

by CommonSpirit Health. YRMC is part of CommonSpirit Health, which was formed in 2019 when Catholic Health Initiatives and Dignity Health came together to create a national health system.

Interested organizations may learn more about the grant program, including eligibility criteria, how to apply, and a local contact for questions, by visiting: https://www.commonspirit.org/communitygrants. QCBN

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ATHENA continued from page 12

merce, an area comparable in size to the entire Quad Cities.

“I am deeply aware of the impact my actions have on those around me, especially young women aspiring to leadership roles. It’s an honor to inspire and empower others by showing them that their dreams are achievable. Authenticity, resilience and empathy are crucial traits that can leave a lasting impression on the next generation of leaders.”

Being true to herself, Heiney listens to her heart. “I’ve always wanted to have my own business.” Her love for animals explains the rescued donkey and pony in her household, along with the lively lab puppy she has in therapy training. Today, she is considering combining these passions.

Find out more about how Lisa Rhine, Barbara Morris and Sheri Heiney came to be leading ladies in the Quad Cities and how they created their personal blueprints for success. The three will share their journeys on the Women in Leadership Panel at the Quad Cities ATHENA Leadership Awards, starting at 3 p.m., Sunday, Sept. 24. For tickets, go to www.PrescottAthena.com. QCBN Bonnie Stevens is a public relations consultant. She can be reached at bonnie.stevens@ gmail.com.

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SEPTEMBER 2023 // Quad Cities Business News

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// MAYOR’S ADDRESS // BY PHIL GOODE

Neighborhood Services: Keeping Our City Clean and Safe

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eeping our city clean, safe and free of unsightly debris, litter and trash is an important objective of mine. Every town and city has to address situations where private property falls into disarray and disrepair because of a variety of circumstances.

In the City of Prescott, the Neighborhood Services Division deals with a variety of code compliance

issues related to private property maintenance and appearance. Our Code Compliance inspectors handle issues including signs in city right of way, overgrown weeds and grass, and storage containers or RVs placed inappropriately on property.

Sometimes they deal with dilapidated and dangerously neglected vacant buildings.

Recently, Prescott City Council

// The city’s goal is to encourage citizens to keep their property clean and safe. In some cases, the Neighborhood Services Division will work with neighborhoods to host cleanup events, where neighbors and volunteers clean common areas and vacant properties to improve the overall neighborhood appearance. //

received an extensive overview of the city’s current code compliance regulations and enforcement procedures.

City staff, including the city manager, Community Development director and staff, provided an overview of the current process, then sought comment and policy direction from City Council.

Here are some facts we learned.

In the past fiscal year: July 1, 2022 to June 30, 2023, the city received 466 complaints and opened 242 cases.

The majority of these complaints, about 80%, have to do with weeds and overgrowth in private yards.

Once a violation is identified, staff contact the property owner to seek out voluntary compliance. In many cases, this works. In some rare cases, the city can take the property owner to court. Only about 4% of cases go to court.

A new procedure, approved by Council last year, involves a city hearing officer, who can hear these cases without adding caseload to our busy court system. Staff members are

working to hire a hearing officer and begin this new process.

Despite many efforts, there are some properties that have been neglected and vacant for years, posing a clear safety hazard. In these cases, the building structure may be unsafe.

These are building code compliance matters, which include structural failure, unsanitary conditions and dilapidation. In some cases, a property may be posted as unsafe to occupy and may be subject to condemnation. In very rare cases, with Council approval, a property may be ordered to be demolished for safety. The city’s Building Safety Division deals with such building code compliance matters.

The city’s goal is to encourage citizens to keep their property clean and safe. In some cases, the Neighborhood Services Division will work with neighborhoods to host cleanup events, where neighbors and volunteers clean common areas and vacant

properties to improve the overall neighborhood appearance.

The City Council and I will work closely with staff to improve consistency of education and enforcement of the codes that are already on the books, and we will look at updating and improving code language for the future. QCBN To learn more about code compliance, review our current city code and report a suspected violation, go to www.prescottaz.gov/business-development/planning/ code-compliance/ or simply visit Prescottaz.gov and type “Code Compliance” in the search bar, or call 928-777-1320.

Phil Goode is the mayor of Prescott.

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Musical Compositions by Children to be Showcased at Arizona Philharmonic Season Opener

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By Cynthia Jones

rizona Philharmonic’s classroom compositions based on local student field trips are a focal point of the organization’s outreach program. Last year, two Lincoln Elementary second grade classes led by Maria and Henry Flurry visited the Highlands Center for Natural History and absorbed the essence of the forest, which they were then guided to translate into music in the classroom.

“Hands shot up all over the room when students were asked to describe their experiences, and we fine-tuned their observations with them to produce the final two pieces of music, Moving Mountains, by Mrs. Dillon’s second grade class and Solitary Storm on the Mountain, by Mrs. Engish’s second grade class,” said AZ Phil Outreach Coordinator Maria Flurry, who is also Arizona Philharmonic’s principal timpanist.

These two student compositions will be showcased at the season opener at 3 p.m., Sunday, Sept. 10, at the Ruth Street Theater, 1050 Ruth Street in Prescott.

“We are delighted to welcome the student composers and their families to the performance free of charge to enjoy their work performed by a full orchestra,” Maria Flurry said.

“Many thanks to Sarah Vincent, associate director at the Highlands Center for Natural History and Amy Van Winkle, events manager of PUSD Community Theater for helping facilitate this outreach,” added AZ Phil Executive Director Henry Flurry.

SERENADES AND SYMPHONIES

Following the student compositions, Maestro Peter Bay returns to conduct the full orchestra for the season opener, beginning with Dvořák’s Serenade for Winds, Cello and Bass, highlighting much of Arizona Philharmonic’s wind section in a colorful work of lyricism and Czech rhythms. Wholly Czech in character, it looks back to the tradition of music-making in Czech castles and palaces.

Next is Martinů’s lively Sinfonietta La Jolla, a piece commissioned in 1950 by the Musical Arts Society of La Jolla, which evokes the spirit of the

sun-drenched Californian shores.

Wrapping up the season opener is Beethoven’s Fourth Symphony.

Described as being as contrasting in character as possible from his Third and Fifth, it is a beguiling work of comedy and enchantment, with a good dose of musical mischief.

“We are excited to present these diverse and exciting works in the exquisite acoustic environment of the Ruth Street Theater, located on the Prescott High School grounds,” said Henry Flurry.

Season tickets are on sale through Sept. 10, offering a 20% discount.

In addition, Pick 3 offers a 10% discount. Individual tickets begin at $39, $20 for teachers and $10 for Students at AZPhil.org. QCBN Cynthia Jones is the marketing manager for Arizona Philharmonic.

Arizona Philharmonic (AZ Phil) is beginning its sixth season in 2023-2024 as Prescott’s regional professional orchestra, presenting large and small concerts that engage and inspire listeners. Based in Prescott, AZ Phil draws musicians from across Arizona and is committed to offering transformative music, while nurturing

Maria and Henry Flurry of Arizona Philharmonic worked with the Lincoln Elementary second grade class in composing music based on a field trip to the Highlands Center.

Courtesy photo

community participation and supporting the needs and growth of the Prescott area performing arts scene. Recognized in 2021 by the Prescott Chamber of Commerce for Excellence in Arts and Culture, Arizona Philharmonic is a 501(c)3 non-profit organi-

zation performing at Prescott High School’s Ruth Street Theater. Ticket information, sponsorship and volunteer opportunities can be found at AZPhil.org and on Facebook.

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Hearing Aid Myth Busters

By Jeff Lane, Au.D.

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hile millions of people are affected by hearing loss, it remains a disability that does not receive much focus. The general public receives very little education on the effects of hearing loss or how to address it. They must seek out answers on their own. This is reflected in many of the common questions patients ask about hearing loss and hearing aids. A prior article answered the most common ones. Here are a few more frequent inquiries.

HOW OFTEN SHOULD I WEAR MY HEARING AIDS? As a rule of thumb, it is recommended to wear the hearing aids as much

as possible. Especially during the initial adjustment phase, consistent use helps your brain to adapt more quickly. That is, it will take less time for the signal to sound more natural. When hearing aids are worn sporadically, your brain in excited by the “new” sounds it is noticing every time you use them. Studies also show that wearing hearing aids helps to maintain good memory function.

Of course, there are times when it is recommended that aids not be worn; for example, when sleeping. If you happen to fall asleep while wearing hearing aids, it will not damage the devices or cause the wearer any harm, aside from possible discomfort.

In fact, some patients who live alone like to keep one on to feel safer at

night. But most people remove them at night. Rechargeable hearing aids require removal, as they need to be charged nightly.

It is also advisable to not wear hearing aids when swimming or bathing, as this can damage the devices.

(If you have waterproof hearing aids, this is not a concern.) They should also be removed when around loud sounds like machinery or firearms.

Hearing aids are able to differentiate between soft, average and loud sounds and process them differently.

However, they do not protect the ears from dangerously loud sounds. Thus, hearing protection should still be worn in such situations. Overall, you will figure out what works best based on your lifestyle.

WHAT HAPPENS IF I LOSE MY

HEARING AIDS? // First, it should be noted that losing a All hearing aids come with a warranty, usually three hearing aid is a fairly rare occurrence.

When fit properly, they stay in the years. Part of the warranty covers repairs. The ear very securely. But life happens. If other portion covers loss. Within the lifespan of a hearing aid does get lost, retrace all steps and look in every possible the warranty, the manufacturer will replace each your crevice. Hearing aids are relatively hearing aid one time for a small fee. small and good at hiding. Also check places that seem less likely, such as // the clothes hamper. Hearing aids can get pulled off when removing shirts

or sweaters. Take a day or two of searching to be entirely certain. Once you have confirmed it is lost to the abyss, call your audiologist.

All hearing aids come with a warranty, usually three years. Part of the warranty covers repairs. The other portion covers loss. Within the lifespan of the warranty, the manufacturer will replace each hearing aid one time for a small fee. The fee will vary from office to office, but is typically pretty nominal compared to the cost of a new hearing aid. You must contact the audiologist, as manufacturers don’t allow the patients to order replacements themselves. If the same hearing aid is lost a second time, you would then be responsible for the cost of a new aid.

It should be noted that some manufacturers do offer the ability to track missing hearing aids, like locating a lost cell phone. The manufacturer’s app must be downloaded and paired to the aids for this feature to work.

You can press “Find My Hearing Aids” and the app will provide you with their general location. Oticon is one manufacturer that allows for tracking. Phonak does not. The audiologist will be able to let you know whether

this feature comes with your specific model. But, again, it always requires the app to work.

DO I NEED TO CLEAN MY HEARING AIDS?

Fortunately, modern hearing aids are very durable and require only simple maintenance. If you have a receiver-in-the-canal or in-the-ear aid, there is a filter on the end of the wire called a wax trap. It should be changed once a month to ensure that the signal is not being blocked by earwax. A tissue, dry cloth or brush can be used to remove debris from other portions of the aid. If your aid has a tube, the tube should be replaced every six months, as a hard tube can distort sound.

Always feel free to contact your audiologist with any questions that may arise. QCBN Trinity Hearing Center is located at 1330 N. Rim Dr., Suite B in Flagstaff. For more information, visit the website at TrinityHearing. net. Jeff Lane is a doctor of audiology with a passion for improving the lives of others. Dr. Lane may be reached at 928-522-0500 or at audio@trinityhearing.net.

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QC pet news Driving Support for Police Dogs Findlay Subaru contributing with every car sold in October

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By Betsey Bruner, QCBN

hree dependable canines are working in law enforcement for the community – a pair of Labrador retrievers, Cooper and Benny, assigned to keep dangerous drugs off the streets, and Eden, the Goldendoodle that provides emotional comfort through the Victim Services Unit at the Prescott Police Department.

Stepping up to support them is Findlay Subaru of Prescott, with a pledge to donate $100 for every car sold during the month of October.

General Manager Jason Jenkins noted that Findlay Subaru typically sells about 100 cars a month, which could bring in about $10,000 that would be split three ways to care for the three police dogs.

“I heard the story of Eden helping a young child testifying in court,” said Jenkins. “It’s a tear-jerking story to hear and I wanted to help and be part of it. I’m so glad our community has this program.”

Jenkins and his wife, Rebecca, moved to Prescott in 2011. “We came to Prescott because my parents were in Sun City and we would visit and ride motorcycles up here. We love the beauty of the area, the small-town feel, the downtown and Courthouse Plaza. We stayed at a vacation rental in Prescott for a month and decided to extend our stay.”

That extended stay has lasted for more than a decade. “We love it here and it’s just really important to us to give back to the community,” said Jenkins. “We would like to continue our effort in helping out the K9 Unit.”

Jenkins and Findlay Subaru are hosting a grand Kick-off Party from 11 a.m. to 2 p.m., Friday, Oct. 6, with booths and food and all three dogs in attendance at the dealership on Willow Creek Road in Prescott.

Findlay Subaru General Manager Jason Jenkins bonds with Eden after hearing about the support she gives children having to testify in criminal cases. Benny and Cooper are credited with getting illegal drugs off Prescott streets. Courtesy photos

Meanwhile, Police Administrative Sergeant Jack Shapiro reports that the police dogs are doing great. “Benny and Cooper are very active and have a ton of energy. Their training never stops, and we train about eight hours a week on narcotics detection and obedience.”

The drug-sniffing dogs do not work with Eden, as they have very different jobs, but they do pass each other in the halls at the police department and say, “Hi,” said Shapiro.

The 5-year-olds work in concert with their two handlers, police officers Kyle Alltop and Troy Crawford.

“The public reaction to Benny and Cooper has been extremely positive, and they are very well supported by the community,” Shapiro said.

Officer Alltop, who is Cooper’s handler and has had a lengthy military career working with dogs, is very appreciative of donations received.

“Donations really help drive our program forward,” he said.

Officer Crawford, who is Benny’s handler, agreed. “We appreciate the support from Findlay Subaru, helping us raise money to keep the dogs trained up and catching drugs.”

The officers say Cooper and Benny have been highly effective assisting the narcotics task force in locating and removing dangerous drugs from the community.

“They’re called ‘single purpose’ police dogs and are trained to detect methamphetamines, heroin, fentanyl and cocaine,” Shapiro said.

The dogs work four 10-hour shifts and basically become part of their handler’s family, usually sleeping in special temperature-controlled kennels in the patrol vehicles.

Donated funds are used to purchase items such as training aids, containers used to hold narcotic scents, toys to reward the dogs, leashes, harnesses, beds, kennels, food containers, handler supplies and upgrades to the training facility.

For her part, Eden is the first fulltime emotional support and facility dog on duty in a law enforcement agency in Yavapai County. Senior Advocate Amy Fillingim is Eden’s handler. Eden, who is nearly 3 years old, lives with her.

“Eden is my favorite topic,” she said. “She works every day that I work.”

Fillingim works in Victim Services four days a week and works some in Dispatch.

“When I work in Dispatch, she comes with me,” she said of Eden.

“She loves being here and being a part of all that the department has to offer.

All the dispatchers ogle over her, and the police staff take time to engage her and throw the ball.”

Eden has been task trained since she was 8 weeks old to detect levels of the hormones cortisol and adrenaline in humans.

“During and after a traumatic event, our human brain starts pumping out high levels of adrenaline and cortisol – it’s fight, flight or freeze,” Fillingim explained. “Where there’s a threat, Eden can detect when there’s an increased level of those hormones.”

Eden is trained to crawl, cover, hug or touch, behaviors intended to increase the feel-good hormone, serotonin, in humans.

“She is trained to offer those tasks when someone is going through trauma,” she said. “It has a calming effect and helps to induce clear thinking and better recall. Eden is a pro now.”

By 18 months, Eden had achieved all of her certifications. In addition, she has sat in on four trials this year in which minors, ages 11 to 17, were asked to testify against accused abusers.

“These children were frightened sitting on the stand in a courtroom, with the defendant staring right at them,” she said. “Eden laid curled around their feet in the testimony box when they were feeling scared.”

The public will soon have an opportunity to meet and mingle with all three police dogs and also contribute to their upkeep by purchasing a Subaru or donating to the Prescott Police Department.

“We try to dump as much of our advertising budget as we can into the community,” said Jenkins. “It’s just the right thing to do and we feel such pride to be associated with these important programs.” QCBN

@quadcitiesbusinessnews

SEPTEMBER 2023 // Quad Cities Business News

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Learning from Maui’s Tragedy: Getting Prepared for Emergencies

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By Loree Walden

e stand in solidarity with the people of Maui during this difficult time. Our hearts go out to those affected by the fires, including the furry members of families who have lost their homes.

In the wake of the devastating fire tragedy that swept through Lahaina and parts of Maui last month, a clear and strong reminder comes to light of the importance of being prepared to safeguard not only ourselves but also our beloved pets. As the flames raged and the communities tried to protect life and property, countless animals found themselves caught in the chaos. The events on Maui highlight pet vulnerability in crises and should prompt a reevaluation of our preparedness to ensure their safety and well-being during disasters.

As we learned from Maui, emergencies can strike unexpectedly, leaving us with little to no time to react and ensure the safety of our loved ones. This draws attention to the importance of a comprehensive emergency plan that includes our pets.

Ensuring your pet has accurate identification and microchipping is of the utmost importance, particularly during moments of emergencies.

These measures provide a safety net that can significantly increase the likelihood of a happy reunion if your furry friend goes missing or is involved in an unforeseen situation. An ID tag with your contact information on your pet’s collar ensures that anyone who finds your pet can easily reach out to you, speeding up the process of getting them home. Additionally, microchipping offers an even more reliable method of identification, as it’s a permanent form of tagging that links your pet to a unique identification number stored in a national database.

Collars can be lost or removed, but a microchip remains a reliable backup, greatly enhancing the chances of a swift reunion. Take a moment to ensure the information attached to your pet’s microchip is up to date with current contact information. If you don’t know who your microchip is registered with, take your pet to any Humane Society or your vet to have it scanned, so you know who to contact.

Having proper ID and microchipping

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Make an emergency kit for each of your pets. This kit should include everything on the list below: 5- to 7-day supply of bottled water and your pet’s food, stored in a waterproof container Food and water bowls Medications, veterinary/medical records and your veterinarian’s contact information First Aid Kit for Pets Extra leash and harness/collar Flashlight and batteries Potty bags Current photos and description of pets Blanket, favorite toys, bed, and other items to give them comfort Litter, litterbox and scoop if you have cats Most of us already have numerous pictures of our pets on our phone, but phones die if they can’t be charged, which is a possibility in an emergency situation. So, be sure to put actual printed pictures in your emergency kit along with printed versions of their medical/vaccination records,

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and keep these items stored in a Ziploc bag so they don’t get ruined should your emergency kit get wet.

Keep your emergency kit someplace where you can get to it fast in the event you have to evacuate quickly.

Check your emergency kit regularly to make sure food and treats are still fresh and haven’t expired.

The same thing applies to the items in your first aid kit for your pets, as some items and medications may also have an expiration date and need to be replaced.

Research and make a list of known evacuation shelters that accept pets so you know where to go should the need arise. If you have friends or family who are willing to care for your pets for you (and they are in a safe zone), have their contact information ready and a plan in place. These are all things to look into and set up now, as there won’t be time when an emergency strikes. Animal Disaster Services - Yavapai County is an excellent resource for emergency information.

Please do not leave your pets at home if you have to evacuate. If it’s not safe for you,

it’s not safe for them. The results could be catastrophic.

Our pets are cherished members of our families, and their safety and well-being should be a top priority, especially during emergencies. Taking the time to plan and prepare can ultimately mean the difference between life and death for our beloved companions. By being proactive and considering their needs in your emergency plans, you can ensure your pets are well taken care of and that your bond remains unbreakable even in the face of adversity.

Yavapai Humane Society welcomes animal lovers, and anyone touched by the plight of these animals to join hands in contributing to Maui Humane Society’s fundraising campaign.

Donations can be made online by visiting mauihumanesociety.org.

We can always count on our pets to keep us happy. Let’s make sure our pets can count on us when an emergency happens. QCBN Loree Walden is the marketing manager of Yavapai Humane Society.

SEPTEMBER 2023 // Quad Cities Business News

@quadcitiesbusinessnews

25

Vegetables You Can Plant in September

T

By Ken Lain

here are lots of vegetables that grow well through the cool autumn weather. Some plants need longer days and a bit warmer soil to really get started, but all produce through the end of the year. You can start seed in August by growing your starts in a cool, shady spot in the garden. We also have seedling starts ready for transplant here at Watters Garden Center through October.

Plant them in the garden as your summer plants fade.

Plant seeds deeper in the fall than in the spring. Typically, the ground is warmer, having just come off the hot summer months. By planting your seeds a little deeper than the package suggests, you’ll be able to get them down to where the soil is cool and moist.

BEST VEGETABLES TO GROW IN AN AUTUMN GARDEN

Beets are best grown from seed without disturbing their roots once sprouted. Although beets grow in the summer heat, they are often bitter and woody. Late summer to early fall is the best time to resume succession planting at two- to three-week intervals. Beet bulbs keep growing in the

garden until a deep freeze. Even the tops handle frost.

USDA Growing Zones: 2-11 Sun Exposure: Full sun, partial shade Broccoli grows best in cool

weather. Fall planting has two big advantages over spring planting when it comes to broccoli. There is no risk of early spring frost that often stunts the growth of young broccoli plants, so plants get off to a strong start. As your florets form, the cool autumn air keeps them from bolting into flowers, giving you more time to harvest.

Broccoli does take several weeks to mature, so transplant a quick-grower, like Waltham, for a timely fall harvest.

USDA Growing Zones: 3-10 Sun Exposure: Full sun Cabbage loves autumn weather.

While plants can grow in warmer weather, they need cooler temperatures to form a head. Cabbage needs

anywhere from 90 to 120 days to mature, so a fall crop will be most likely if you transplant seedlings in mid-to late summer. Most varietals in the cabbage family are hardy enough to handle light frost, so, with any protection, you can harvest them well into winter. Though they won’t continue to grow when it’s cold, they’ll retain their freshness and get even sweeter.

USDA Growing Zones: 1-9 Sun Exposure: Full sun, partial shade Cauliflower does better in fall than spring, as the cool weather keeps the heads tight and tender. Cauliflower

is a slow grower, often taking two to three months to mature. Plant them in early autumn for best results. Pluck the cauliflower when its head reaches the desired size and its buds are still tight.

USDA Growing Zones: 2–11 Sun Exposure: Full sun Kale is probably the easiest cold crop to grow. The seeds quickly germinate in warm and cool soil. As autumn turns to winter, kale leaves maintain their great leaf texture with a flavor that only gets sweeter and deepens with every cold night.

USDA Growing Zones: 7-9 Continued on page 31

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Quad Cities Business News // SEPTEMBER 2023

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Creating a Robust Ecosystem of Workforce Development

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By Teri Drew

s the executive director of the Yavapai County Workforce Development Board, it is my privilege to share with you the remarkable strides we have made in shaping a dynamic and prosperous community.

This last year was a year that the board dedicated to recuperating from the effects of the pandemic, which caused many challenges in recruiting workers and the retention of workers in the workplace. Our offices were no different from any other business or industry in an effort

to retain employees. For all of our system partners, the great resignation is real. With much research, design and patience we all continue to find the best practices for recruitment and retention. Yavapai County demonstrated agility and adaptability in our approach to address these challenges, enabling us to continue making a positive impact. This year, we served 12,710 individuals, with more than 830 jobs created and more than $31 million dollars reinvested back into our economy.

Something we all know and understand is CHANGE. The new era of labor has changed the way we

do business. It changed our team approach and has definitely changed our cost of doing business under the high wage rates averaged to be more than $24 per hour in Yavapai County.

I am a strong believer in saying together we can achieve more, together we can make a difference. In the WIOA system ARIZONA@WORK, we are strong and we are successful because our leadership at the Workforce Development Board and the Board of Supervisors share the same belief system: We believe unlocking one’s potential is a key ingredient to becoming better.

PILLARS TO SUCCESS:

1. // Something we all know and understand is CHANGE. The new era of labor has changed the way we do business. It changed our team approach and has definitely changed our cost of doing business under the high wage rates averaged to be more 2. than $24 per hour in Yavapai County. //

Our

Engaging Partnerships: Together with our partners, we have forged meaningful relationships with local businesses, educational institutions, government agencies, and community organizations to create a robust ecosystem of workforce development.

Nurturing Talent: We take immense pride in assisting individuals in their professional journeys. Throughout this year, we

3.

4.

have provided a diverse range of training programs, workshops and career counseling services, empowering job seekers with the confidence, skills and knowledge necessary to thrive in the modern job market.

Fostering Inclusivity: We are committed to ensuring that no one is left behind in our quest for a vibrant and inclusive workforce. Our efforts to promote diversity and equal opportunities have resulted in a stronger, more resilient talent pool.

Data-Driven Strategies: Emphasizing the importance of data-driven decision-making, we have purchased Talent Insights to assist us in leveraging comprehensive labor market information and feedback from stakeholders to design and implement targeted programs that yield optimal results.

and challenging our teams with even more ambitious goals. We aim to expand our partnerships, training opportunities, and enhance support systems for our workforce success.

In this pursuit, we invite community leaders to contribute actively to our mission. Your insights, dedication and collaboration are invaluable in driving the growth and prosperity of Yavapai County’s workforce.

The Yavapai County Workforce Development Board mission is to “Build Economic Success through Workforce Development Partnerships.”

I extend my deepest gratitude to the entire workforce development community, including the Board, our staff, partners, employers and job seekers, for their unwavering commitment and support. Together, we will continue to shape a future filled with possibilities and opportunities for all. QCBN

LOOKING AHEAD:

As we move forward, we stay committed to building on our achievements and learning from our stresses,

Teri Drew is the executive director of the Yavapai County Workforce Development Board.

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SEPTEMBER 2023 // Quad Cities Business News

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What Building Owners in Yavapai County Need to Know About New Fire Compliance Requirements

T

By Jon and Jamie Aten

he Central Arizona Fire and Medical Authority and the City of Prescott Fire Department have implemented a new “Compliance Engine.” As part of the commitment to fire safety and compliance with local regulations, fire safety companies like All West Fire & Security are obligated by law to submit an inspection report for any facility to this new designated compliance engine. This new process requires all compliant and non-compliant fire protection systems’ test reports to be submitted electronically to the Central Arizona Fire and Medical Authority and City of Prescott Fire Department via The Compliance Engine’s online system at www. thecomplianceengine.com.

The purpose of the compliance engine is to serve as a platform that facilitates the inspection process and ensures adherence to fire codes, regulations and safety standards. A trusted fire protection service provider can handle all the necessary steps to ensure that your fire protection system is complying.

Upon completion of the inspection, a technician will review any deficiencies identified during the inspection. You will also receive a copy of the inspection report and be notified of any changes you’re required to make. It is encouraged that you to review the inspection report carefully and take appropriate action to rectify the identified deficiencies within the specified timeframe. Your consent is vital to ensure transparency and provide you with the opportunity to assess the situation and make informed decisions. Your fire protection company can provide pricing to address identified deficiencies and provide a solution in a timely manner.

As a building owner, your main objective should be to work together with all fire departments to maintain a safe and compliant environment.

If you have any questions or concerns regarding this new inspection process, the compliance engine or the inspection report addressing deficiencies, please do not hesitate to reach out to your fire protection company or us. We are here to assist you and provide any necessary guidance. QCBN

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Quad Cities Business News // SEPTEMBER 2023

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Understanding the Crucial Role a Clean Home Plays in a Successful School Year

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By Lucy Leyva

fter an adventurous summer break filled with memories and relaxation, the chime of school bells signals a return to the familiar.

With kids donning backpacks and lacing up cleats for school sports, one thing that often fades into the background is the home itself. However, this behind-the-scenes hero plays a crucial role in the well-being and success of these young learners.

THE IMPACT OF A CLEAN HOME ON LEARNING Who would have thought that a

spick-and-span home could be the silent catalyst for academic triumphs?

That’s exactly what studies have shown. When children grow up in a clean and organized household, it’s like laying a foundation for their academic growth. Distractions fade, and the books in front of them become portals to knowledge and imagination.

At Indiana University, curious researchers unearthed something fascinating. Living in a clean environment (for adults and children alike) was linked with being more active and healthy. This is especially relevant to children, who find in a hygienic en-

// And it’s not just the body that benefits but the mind as well. A study tucked away in the Personality and Social Psychology Bulletin uncovered that tidy homes correlate with lower levels of the stress hormone cortisol. For a child, a serene and clean home can be a nurturing cradle, a place where studying isn’t a chore, but a joyful exploration. //

vironment a supportive ally for their overall physical well-being.

And it’s not just the body that benefits but the mind as well. A study tucked away in the Personality and Social Psychology Bulletin uncovered that tidy homes correlate with lower levels of the stress hormone cortisol.

For a child, a serene and clean home can be a nurturing cradle, a place where studying isn’t a chore, but a joyful exploration.

PREVENTING ILLNESS AND ALLERGIES

Now, think of those innocent faces heading back to school, where they’re not just learning and playing but also interacting with a world full of germs and allergens. Here again, a clean home steps up to the plate. Regular cleaning and care can cast away the nasty bugs that cause illnesses, keeping doctor visits and school absences at bay.

A paper by the American College of Allergy, Asthma, and Immunology even lays out how a home free from dust, mold and pet dander can ease allergies in children. Easier breathing and a healthier living environment?

Now that’s what every child deserves.

ENCOURAGING RESPONSIBILITY AND ROUTINE A clean home wears many hats. It’s not just about avoiding germs or feeling comfy; it’s a teacher in its own right. It instills essential values and habits. Getting a child involved in maintaining a clean home is like building a roadmap to responsibility.

University of Minnesota researchers spell it out clearly. Engaging children in household chores sets them on a path toward strong relationships, academic success and even astonishing careers later on.

IN THE BACKGROUND AS A SILENT SUPPORTER

So, as children head back to classrooms and playing fields, let’s tip our hats to the humble, clean home. It’s there in the background, fostering concentration, soothing stress and even shielding against illnesses. And when children are asked to chip in, it becomes a wise old mentor, shaping young minds and hearts. Perhaps

it’s time for all parents to invest a little more in keeping the home clean, ensuring it continues to be the silent supporter as the school year unfolds.

QCBN

Lucy Leyva is the owner of Prescott Maid to Order.

Nicole R. Keith, Ph.D., et al., “Is Cleanliness Next to Godliness: Cleanliness Predicts Physical Health,” Indiana University, 2010.

Saxbe, Darby E., and Rena Repetti, “No Place Like Home: Home Tours Correlate with Daily Patterns of Mood and Cortisol,” Personality and Social Psychology Bulletin, 2010.

American College of Allergy, Asthma, and Immunology, “Allergies in Children,” ACAAI Public Website, 2021.

Rossmann, Marilyn M., “The Impact of Encouraging Children’s Contributions to Household Work,” University of Minnesota, 2002.

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SEPTEMBER 2023 // Quad Cities Business News

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Congratulations

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Join us for: Prescott Area ATHENA High Tea, an afternoon of Inspiration, Celebration and Networkingth

to the 4 Annual Quad Cities ATHENA Leadership Awards Finalists:

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ATHENA Leadership Award

The ATHENA program celebratesLeadership women who achieve excellence The ATHENA in their profession, provide service to their community and help ® Award is presented to an others, particularly women, become the best they canBinkley be.

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ATHENA Young Professional Leadership Award Thank You to the 2022 Prescott Area Athena Awards Sponsors

Yavapai County Community Health Services

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Quad Cities Business News // SEPTEMBER 2023

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Yavapai College Eyes Future Baccalaureate Expansion

O

By Lisa B. Rhine

n Jan. 10, 2023, Yavapai College announced that it would offer a Bachelor of Science degree in business, with a concentration in organizational management and leadership. Since that time, it has added concentrations in accounting and entrepreneurship.

It is the first baccalaureate degree to be offered at Yavapai College and the first baccalaureate to be offered by any rural community college in Arizona.

Since the launch of the degree, our

faculty and staff have worked feverishly to ensure that this degree fulfills its intended purpose, which was to create access to baccalaureate degree options right here in Yavapai County that are affordable and attainable.

The Bachelor of Science in Business degree has a tuition price of just $155 per credit for the upper-level courses, a massive discount compared to other baccalaureate options.

There are also no additional program fees and nearly every class uses open educational resources or zero-cost textbooks.

So far, the degree has been a

massive success. A staggering 342 students have declared the B.S. in Business degree as their program of study and 260 students have registered for classes this fall.

Of the 342 students pursuing the degree, 88% reside in Yavapai County. This is a game changer for our communities.

WHAT’S NEXT?

I am so thrilled at the initial success of the business degree. It proves that Yavapai College can be the place to fill the educational need of our county residents.

// Since the launch of the degree, our faculty and staff have worked feverishly to ensure that this degree fulfills its intended purpose, which was to create access to baccalaureate degree options right here in Yavapai County that are affordable and attainable. //

Despite the program’s success, we aren’t stopping with just one degree.

YC is deep in the process of launching its second baccalaureate degree, a *Bachelor of Science in Nursing (BSN).

We fully understand the critical need for health care in our communities and have been working closely with the hospitals and health organizations in Yavapai County to identify their needs and create actionable ways in which Yavapai College can help.

The proposed Bachelor of Science in Nursing is the first of those actionable items, and I hope we can share more details about this new degree soon.

Yavapai College is also exploring additional future baccalaureate degrees that will be beneficial for our communities.

I am truly proud of the education and service that Yavapai College provides to our communities.

I am excited to watch our first cohort of bachelor’s degree students’ progress toward their goals. QCBN

Lisa B. Rhine, Ph.D., is the president of Yavapai College. *Pending Higher Learning Commission Approval. This degree is not official and is not enrolling at this time.

In Feb. 2019, Dr. Lisa B. Rhine became the 10th president of Yavapai College, bringing to the institution more than 30 years of leadership experience across a number of leading colleges and universities in Ohio, Kentucky and Virginia. Dr. Rhine assumed this role with a commitment to advance the mission of the college while ensuring access and support to those for whom opportunities may have been historically limited or denied.

Yavapai College offers more than 100 degrees and certificates, student and community services, and cultural events and activities at six locations throughout Yavapai County, including campuses in Prescott and Clarkdale, and centers in Prescott Valley, Chino Valley, Sedona and the Prescott Airport.

Kids Love the Kitchen

E

By Debbie Maranville

ver since I was a little girl, I loved every moment where I could be side by side with my grandmother, Betty Scardine, or watching my mom prepare the family dinner.

Growing up and being the oldest of seven children, I gravitated to creating the culinary experience for my family.

My father was the master BBQ king and I have great memories of watching over his shoulder while cooking Italian sausage, ribs, steaks, chicken and burgers on the grill. On the side were foil pouches with peppers and onions, along with potatoes. He also made delicious spaghetti sauce, which he learned from his mom, Grandma Betty Scardine.

Fast forward to being a mother, there was such joy watching my daughters create part of the family meal as well as creating snacks. My oldest daughter, Lindsay, was a great eater and demonstrated much creativity. She would eat most foods that I prepared, and her diverse palate was evident when she created meals. My youngest daughter, Stephanie, now with two finicky eaters of her own, was not as open-minded when it came to meals. I was always looking for ways to include my kids in my cooking and baking routines.

As we get older and cooking becomes second nature, it is easy to forget

all the skills that it takes to cook. Teaching children how to cook is one of the best gifts you can give them. For kids to cook in the kitchen they must: Follow Instructions (and we all know this is a BIG one for kids!)

Learning to follow a recipe or listen to instructions is necessary when cooking! Keep your eyes peeled for recipes that are kid-friendly and would be fun to make together.

Measure Ingredients Using measuring cups and measuring spoons is a fantastic way to start talking about fractions (1 cup, ½ cup, etc.)

Use Fine Motor Skills Just think about the fine motor skills you use when you take a tiny teaspoon of baking powder and carefully place it into a bowl. These are such important skills for kids to learn.

Prepare no-bake recipes that are a little easier, such as ants on a log, turkey wraps, yogurt parfaits and pasta salad as you begin the experience.

Read Reading a recipe is a great practical way for kids to learn. If they are too young to read, try drawing pictures of the ingredients and steps.

Practice Safety This is obviously a HUGE one as they learn about hot ovens, pans and stoves as well as the dangerous

mixers and knives. Food safety is so important, too. Teach handwashing after touching raw foods and changing jobs. Remember to wash for 20 seconds.

Cooking gives you a perfect opportunity to practice these skills with your little one. I have assisted my grandson, Ty, in preparing cheese pizza, fruit salad, waffles and smoothies. It was such a joy to see his little hands go to town and work with the ingredients that were provided. He took pizza dough, marinara sauce and mozzarella cheese to create his own lunch. His attitude was so upbeat and heartfelt as he made one of his favorite meals.

Getting children involved in preparing their own meals is also a wonderful opportunity to instill the importance of eating nutritious meals. It also practices science and nature through the process.

Just like I experienced, older kids may need to help with family food shopping, meal preparation and cleanup.

Becoming skilled in the kitchen is more than fun. It is quite necessary for survival! QCBN Debbie Maranville is the co-owner of Goods from the Garden, Catering & Events. For more information, visit www. goodsfromthegarden.com or call 928-237-3214.

Easy Turkey Wraps INGREDIENTS

4 whole grain 10-inch tortillas 12 ounces fresh turkey breast 8 tablespoons Ranch dressing or hummus 2 handfuls of fresh/cleaned spinach 2 tomatoes sliced

DIRECTIONS

Clean and sanitize your prep surface. Place the 4 tortillas on the counter. In the center of each tortilla, spread 2 tablespoons of Ranch Dressing. Take your spoon and smear the top of the tortilla.

This will help hold it together when rolling. Add a handful of fresh spinach directly on top of the dressing. Next, place 3 ounces of sliced turkey on top of the spinach. Add 2-3 slices of fresh tomato on top of turkey. Carefully fold the bottom of the tortilla to cover the first ingredients.

Fold over each of the sides and now roll the tortilla with all the ingredients toward the top. You can cut it in half or in fourths.

Enjoy with a few carrot sticks and apple slices. A healthy lunch!

QCBN

SEPTEMBER 2023 // Quad Cities Business News

@quadcitiesbusinessnews

Virtually Integrated Care: A New Era in Nursing at YRMC

F

By Anthony Torres, M.D.

or decades, hospitals have worked to blend the “high-tech” and “high-touch” aspects of health care as a way to elevate the patient experience. At Dignity Health Yavapai Regional Medical Center (YRMC), the recently launched Virtually Integrated Care (VIC) program is a stellar example of how the right kind of technology can accomplish this and more.

What is VIC? It’s a patented, service-marked, high-tech program that was developed by the Dignity Health/CommonSpirit network.

VIC connects a remote, professional registered nurse to each patient, via a high-definition camera, video screen and two-way audio. VIC nurses don’t replace the bedside care team at YRMC. Instead, VIC nurses assist the bedside care team and also offer our patients another option for connecting to an experienced registered nurse.

Patients and their families can access a VIC nurse 24/7 simply by tapping the screen in the patient’s room.

Once connected, patients can ask

the same questions they would ask a YRMC bedside nurse: Am I scheduled for X-rays today? What time is my procedure? Would you make sure I don’t get beef with meals? Can I have an extra pillow?

Because VIC nurses have access to patients’ records – like all bedside nurses – they can answer these questions and more. After the conversation ends, the camera folds into the monitor to ensure the patient’s privacy.

Using VIC is voluntary, but since its introduction, the easy-to-use technology has been very popular with YRMC patients and their families.

Our hospital’s bedside nurses also are pleased with VIC. They appreciate that VIC nurses take on a broad range of important, time-consuming tasks – charting, patient education and discharges, for example.

One of my favorite aspects of VIC is that the program’s nurses live and work in our community. The VIC hub is located in a specially designed area at YRMC East in Prescott Valley, not in a distant call center. How-

ever, it’s a testament to the advanced technology and flexibility of the system that in extreme cases – such as a snowstorm, for instance – CommonSpirit VIC nurses can seamlessly assist our patients from other regions.

Additionally, VIC effectively leverages technology to address the nationwide nursing shortage. In our community, VIC is bringing experienced nurses back to the profession and giving them the opportunity to care for patients in a different way.

YRMC West in Prescott is honored to be the first hospital in the southwest to use this breakthrough technology; additionally, VIC will be implemented at YRMC East in Prescott Valley in 2024. VIC is an example of how leading-edge technology can both improve the patient experience and address a major issue like the nationwide nursing shortage.

VIC is truly the beginning of a new era in nursing at YRMC. QCBN Anthony Torres, M.D., FACP, is the president and CEO of Dignity Health Yavapai Regional Medical Center.

31

VEGGIES continued from page 25

Sun Exposure: Full sun, partial shade Lettuce, Lactuca sativa, can be planted pretty much all season. Most varieties take less than 50 days to mature, so you can start planting the seed in mid-August and succession plant into the fall months. Because of shorter days and lower temperatures, the plants may grow slower than spring plants, but the flavor will be sweeter and crisp. Because lettuce has shallow roots, it will require some protection against frost. Suppose you plant your fall lettuce in pots. In that case, it’s effortless to move it indoors to protect it from freezing temperatures. Otherwise, you can cover it with burlap or another netting if frost is expected.

USDA Growing Zones: 4-9 Sun Exposure: Partial shade Spinach, Spinacia oleracea, often bolts in the summer heat. You are going to love growing spinach in the fall. Spinach only takes about 30 days to mature, even less if you like smaller tender leaves. You can get in several successions of spinach throughout the fall months.

Spinach seeds are also perfect for winter sowing.

USDA Growing Zones: 2-9 Sun Exposure: Full sun

Swiss Chard, Beta vulgaris, plants have slowed down during the summer heat. With just a bit of cool air and water, they’ll ramp back into production come fall. If you’ve already harvested your Swiss chard as cut-and-come-again, you won’t need to reseed in autumn. They may even survive the winter but harvest them quickly in spring before they start to bolt to seed and get harsh and bitter.

USDA Growing Zones: 3-10 Sun Exposure: Full sun, partial shade Other popular mountain vegetables to plant now are arugula, Bok choy, Brussels sprouts, carrots, collard greens, leeks, mustard greens, radishes and turnips.

September is the start of our third planting season. Plant, eat and enjoy!

Until next issue, I’ll be helping local gardeners extend their garden enjoyment here at Watters Garden Center. QCBN Ken Lain can be found throughout the week at Watters Garden Center, 1815 W. Iron Springs Road in Prescott, or contacted through his web site at WattersGardenCenter. com or Top10Plants.com.

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Embracing Leadership: A Journey of Empowerment THE POWER OF MENTORING: LIFTING OTHERS AS WE RISE

By Sheri Heiney

B

eing a woman in leadership is not just about occupying a high-ranking position; it’s about breaking barriers, shattering glass ceilings, and inspiring others to do the same. Throughout my career, I’ve had the privilege of experiencing the responsibility and honor associated with being a role model and the profound impact of mentorship on personal growth. Today, I want to share my thoughts on these aspects, my leadership journey, and some valuable leadership tips.

CHARTING A PATH TO SUCCESS: EMBRACING THE UNCHARTED TERRITORY

From an early age, I learned that success often lies beyond the familiar and comfortable. As a woman stepping into leadership roles, I encountered unfamiliar territory, where stereotypes and biases tried to undermine my capabilities. However, I embraced these challenges, turning them into opportunities for growth. As women leaders, we must have the courage to challenge the status quo and embrace the uncharted territory, knowing that we can create a more inclusive and diverse workplace.

Mentorship plays a pivotal role in nurturing leadership potential. Throughout my journey, I’ve been fortunate to have mentors who believed in me and encouraged my growth. As women leaders, it’s our duty to pay it forward by mentoring other women, providing guidance and creating a supportive environment for their development. Together, we can create a strong network of empowered women, fostering a culture of collaboration and mutual growth.

Sheri Heiney

THE RESPONSIBILITY AND HONOR OF BEING A ROLE MODEL

Leadership comes with the responsibility of setting an example for others.

As a woman in a position of influence, I am deeply aware of the impact my actions have on those around me, especially young women aspiring to leadership roles. It’s an honor to inspire and empower others by showing them that their dreams are achievable.

Authenticity, resilience and empathy are crucial traits that can leave a lasting impression on the next generation of leaders.

// As women leaders, it’s our duty to pay it forward by mentoring other women, providing guidance and creating a supportive environment for their development. Together, we can create a strong network of empowered women, fostering a culture of collaboration and mutual growth. //

DIVERSE LEADERSHIP STYLES: FINDING YOUR VOICE

Effective leadership knows no onesize-fits-all approach. Women bring unique perspectives and leadership styles that can drive innovation and success. Some leaders excel at fostering

a collaborative environment, while others lead with decisive authority.

Embrace your unique leadership style and adapt it to different situations.

Diversity in leadership styles can lead to more inclusive and well-rounded

decision-making processes.

LEADERSHIP TIPS: NURTURING YOUR LEADERSHIP POTENTIAL

Continuous Learning: The world is constantly evolving and so should our skills. Invest in continuous

learning, attend workshops and seminars, and seek mentorship to stay at the forefront of your industry.

Build a Support Network: Surround yourself with people who uplift and support your aspirations.

Connect with like-minded individuals and join professional networks to expand your horizons.

Embrace Challenges: Don’t shy away from challenges; they are opportunities for growth. Embrace them with a positive mindset, and use setbacks as stepping stones toward success.

Authenticity Matters: Authentic leadership builds trust and respect.

Be true to yourself, your values, and lead with integrity.

Effective Communication: Master the art of communication. Listen actively, express your ideas clearly

and encourage open dialogue within your team.

In conclusion, being a woman in leadership is a journey of empowerment, where each step we take becomes a milestone for others to follow. Embrace your unique strengths, support others and lead with purpose. As leaders, we can pave the way for a more inclusive and equitable future, empowering generations of women to come. QCBN

Sheri Heiney is the president of the Prescott Chamber of Commerce.

Sheri Heiney will be one of the featured guests on the “Women in Leadership Panel” at the 4th Annual Quad Cities ATHENA Leadership Awards, 3 p.m., Sunday, Sept.

24, at Starting Point. For more information about the event and tickets, visit PrescottAthena.com.

Barbie is Right: Women Continue to Face Harassment, Discrimination in the Workplace

By Barbara Morris

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omen have outnumbered men on college campuses since the 1980s and today earn 58% of undergraduate degrees, 62% of master’s degrees and more than half of doctoral degrees. Here at Prescott College, woman make up 73% of our student body.

With more women graduating from college, there continue to be great changes in the workplace. In the past 30 years, there has been an enormous increase of the number of women in all levels of management.

The pipeline for women CEOs has grown. However, the number of women in these positions is still very small. Women comprise only 10% of the Fortune 500 CEOs, 29% of corporate board members, and less than 30% of college presidents. Thus, top leaders remain predominantly male and white.

There has always been a direct correlation between education and income, with college graduates earning significantly more than high school graduates. Given the current 60/40

Barbara Morris, Ph.D.

female-to-male ratios at colleges, an increasing number of women will likely earn more than men in the coming decades.

However, women are leaving or changing careers at higher rates than their male counterparts. In a recent study by McKinsey & Company, women cited that they “experience microaggressions that undermine

authority and signal that it will be harder to advance.” These sentiments echo earlier surveys that indicated that “male chauvinism, attitudes toward a female boss, and the simple fact of being a woman” are key obstacles in advancing their careers. In a poll of 12,000 workers by The Los Angeles Times, two-thirds reported sex discrimination; 60% saw signs of racism.

More than 80% of the executive women in a Wall Street Journal/ Gallup study said they believe there are disadvantages to being a woman in the business world. Men, they say, “don’t take them seriously.” In the same survey, 61% of the women executives reported having been mistaken for a secretary at a business meeting; 25% said they had been thwarted on their way up the ladder by male attitudes toward women. A significant majority – 70% – believed they are paid less than men of equal ability. The most recent study by McKinsey & Company attests that these attitudes continue to persist.

In addition to these conditions, women leaders are facing burnout

from an unsustainable workload because of the triple burden of paid work, unpaid work and emotional tolls. “Even in the most equal of partnerships, it’s deeply ingrained within us that those tasks, those chores, those responsibilities – emotional and physical – fall to women. As men advance in their careers, they do less household labor; women leaders do not have that luxury.”

As a mother of three children, two of them daughters, and as a college educator, I ponder how to best prepare our children for changing times. Leaning in, I do not believe, is sufficient. The social implications of the changing educational ratios could be profound.

If harassment and discrimination still dominate the issues facing women in the workplace, how can we collectively strive for solutions?

Increasingly important to women are finding solutions that change work cultures to prioritize flexibility, respect and an environment where we are more valued and fulfilled.

I still believe education is the best pathway to empower and support

women and create a pathway of economic independence. I have and will continue to advocate for policies that alleviate the triple burden, promote social justice and address the systemic bias that still endures today. I am disappointed that more has not been accomplished in the decades since I first marched to support the women’s movement. I want a better society and workplace/home balance for my daughters and their daughters. Empathy, compassion and support of each other will go a long way. QCBN Dr. Barbara Jean Morris has a Ph.D. in political science and currently serves as the 18th president of Prescott College.

Dr. Morris will be one of the featured guests on the “Women in Leadership Panel” at the 4th Annual Quad Cities ATHENA Leadership Awards, 3 p.m., Sunday, Sept. 24, at Starting Point. For more information about the event and tickets visit PrescottAthena. com.

SEPTEMBER 2023 // Quad Cities Business News

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Understanding the Seven Elements of the General Plan with Terry Sapio

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elcome to “At Home with Tom & Sandy.” We are here to give you the inside scoop and tips on everything A to Z for your home and the community. Tom and I love talking with you readers. Settle in, enjoy and have fun reading our column this month. Thanks for being such loyal and great readers.

Sandy: Hi to our readers! We are back with Ted Gambogi and Terry Sapio and, oh yeah, my wingman, Tom, to continue our conversation about the Prescott General Plan.

Tom: Such a comprehensive topic.

Last time we spoke, Terry, you were telling folks how to get involved with the process.

Terry: Yes, very important. The website is www.planprescott.com and we really encourage everyone, resident of Prescott or not, to learn more.

Ted: Yes, and most importantly, to leave your comments about every element in the plan.

Sandy: Good, sage advice as they say, Ted. Comments are important, positive and/or negative. Let’s bring our readers up to speed here regarding the elements of the plan. What are they?

Terry: The State of Arizona dictates the elements we need to address based on population. Since Prescott’s 2020 census states we had a population of 45,827 souls, we are under 50,000 people.

Ted: That puts us into a category that dictates that we address seven elements or topics in our General Plan.

Tom: I went to the website, because you told me to, and here is the list of the elements that must be in our General Plan: Land Use, Circulation/ Transportation, Open Space, Identify Growth Areas, Environmental Planning, Plan/Policy for Public Service Benefits from new Development, and Water Resources.

Sandy: That’s a lot of topics that require input and they cover even more ground. The website offers several opportunities to contribute and even has an open comment section in the “Contact” area.

Terry: We really hope to get a diverse response that will help develop a good plan.

Tom: Has the response been diverse

to date?

Ted: Not as much as we would like.

We hear from some of the same interest groups several times.

Sandy: By doing that, are these groups more likely to influence the direction and outcome of the plan?

Terry: The jury is still out on that.

Suffice to say that is a possibility, which is why we are encouraging people to go to the website, fill out the questionnaires and leave us comments.

Ted: We are really hoping this doesn’t become an anonymous social issue dumping ground like so much of our social media. Real people leaving real, thoughtful comments are what will make this process work.

Sandy: That is too true! When I went to the website, I noticed that the 2015 General Plan was there. What a great resource that was for referencing what was done 10 years ago. I am impressed with how that plan has shaped our community.

Tom: A great observation, Sandy.

Too many people believe that these plans and their opinions don’t matter, “The powers that be will do what they want anyway.”

Ted: You are probably right, but they couldn’t be more wrong. Back in 2015, people made a difference, and they will now as well.

Sandy: Of the topics, or elements, in the plan, are some weighed differently than others?

Terry: Each of the elements is so intertwined with the others that you can’t engage one element without affecting another.

Ted: An example of that is Land Use and Circulation. Depending on how the land is used, such as residential, commercial or open space, the circulation plan will be affected. The plan is truly a comprehensive look at our community and all its facets.

Sandy: Identifying Growth Areas addresses a variety of uses, not just residential. As the rooftops multiply, so does the need for support services such as police, fire and one of my favorites, shopping!

Tom: It seems that the major growth areas are trending north of town. Does the early work on the plan reflect that?

Terry: Well, the plan is not written

yet, so the short answer is there is no plan to reflect that yet. That being said, recent growth demonstrates that area as needing attention.

Ted: People must understand that new construction is not the only way Prescott grows. Annexation plays a significant role as well.

Sandy: One look at the History of Annexation map on the website will tell a person all they need to know.

Ted: Prescott is not going to grow to the south and largely not to the west either. The National Forest makes for a very pleasant barrier.

Terry: Growth to the east is largely limited by our neighbor, Prescott Valley. Which is why we advocate that people from all over our area contribute to the plan.

Sandy: Our communities are so interconnected, having input from all over is a must.

Tom: There are so many places that our borders touch. Residential development, as was stated earlier, will define where commercial development should take place.

Terry: Exactly. Looking at that very issue, you can see how residential development leads to looking at com-

mercial development, which leads us to where the roads go, which takes us to the environmental impacts.

Ted: Which takes us to the public services that will be needed and how that development can support those services, to how we protect our water resources and define areas we want to remain as open space.

Sandy: I think most of us have a fleeting understanding of the mutual dependence we have on each of these elements and each other. I know that you have been receiving input from people who live in Prescott Valley and Yavapai County. I think the outreach you are doing is great and I hope the plan is better for it.

Tom: It would be smart to review once again what the process is going forward.

Ted: This year, 2023, is when we gather public input. Meetings, outreach, comments and workshops are all part of that. Next year, 2024, is when staff takes all the collected comments and writes a draft of the plan. The committee reviews that draft and revises if necessary, including legal review.

Terry: Once that is completed in 2024, the plan is submitted to council

in 2025 for adoption and to put the plan initiative on the ballot for voters to decide.

Tom: This effort will be worth it only if you hear from as many people as possible, so readers, once again, go to www.planprescott.com and let the committee know your thoughts.

Sandy: It is so important for our community to come together and let your voice be heard.

Sandy: Terry and Ted, thanks for sharing this valuable information with our readers. Your hard work on the General Plan Committee is appreciated. QCBN Sandy Griffis, Executive Director, Yavapai County Contractors Association, 928-7780040.

Tom Reilly, Architect, Remember to tune in to YCCA’s Hammer Time every Saturday and Sunday morning 7 a.m. on KQNA 1130 AM/99.9 FM/95.5FM or the web kqna.com. Listen to Sandy and Mike talk about the construction industry and meet your local community partners.

Hammer Time is a great way to start your weekend.

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Quad Cities Business News // SEPTEMBER 2023

Prescott Valley Healing Field of Northern Arizona

Friday, September 8 through Thursday, September 15 Prescott Valley Civic Center Lawn | 7501 E. Skoog Blvd., Prescott Valley Walk among the field of 2,977 flags representing those lost on 9/11/01 and at 19 flags representing our Granite Mountain Hotshot Firefighters lost on 6/30/13. The field is open 24/7 and has a volunteer booth that helps with information and to locate individuals.

Patriot Week Events: September 8 - Flags are up, and the field is open September 9 - Patriot Run 7 a.m. at the PV Civic Center Amphitheatre September 9 - Blessing of the Field at 10:30 a.m.

September 11 - 9/11 Ceremony at 6 p.m. at the PV Civic Center Amphitheater September 13 - Patriotic Concert TBD - at the PV Civic Center Amphitheater September 15 - Flags are retired - volunteers needed For information or to volunteer, visit www.healingfieldpv.com

Prescott Valley Chamber of Commerce; Catalysts for business and community growth, Conveners of leaders and influencers, Champions for economic success.

For more information or for membership connections visit

pvchamber.org or call 928-772-8857

quadcitiesbusinessnews.com

Prescott Unites at Equifest: Celebrating Horses, Unity, Fun

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By Ben Hollibaugh

ith great anticipation and steadfast enthusiasm, we extend a warm invitation to all horse enthusiasts and community supporters for a remarkable event that promises to unite our spirits, celebrate equestrian passion and create lasting memories. Equifest is poised to make its grand entrance at the Prescott Rodeo Grounds from Sept. 15 to 17, offering a weekend that embodies the essence of unity, equine magnificence and shared joy.

Prepare to embark on an unforgettable journey as Equifest takes center stage, capturing the hearts of those who hold a deep appreciation for horses and the bonds they forge within our community.

In the very heart of Equifest beats the indomitable spirit of Olsen’s Grain, a true steward of community-driven events. With a commitment that resonates deeply, Olsen’s Grain has united various sponsors to bring Equifest to life. This event stands as a beacon of unity, a testament to the belief that when a community rallies together under a common cause, something extraordinary takes place.

Equifest unfolds as a tapestry of events, each thread woven with care to cater to a diverse

audience. From the riveting Legacy Sale Previews that offer a glimpse into the world of equine excellence, to the captivating Police K9 Demos that showcase the bond between man, animal and duty, Equifest truly has something for every member of the family.

As the general manager of Findlay Hyundai Prescott, I extend my deepest gratitude to Olsen’s Grain for their exceptional dedication to fostering community unity and nurturing the flames of equestrian passion. Equifest’s vibrant tapestry is woven not only by the threads of commitment but also by the collective spirit of a community that shares in the vision of creating something unforgettable.

Dear friends, I invite you to join us at Equifest, where horses, community and togetherness converge. Let us, with great honor and enthusiasm, salute Olsen’s Grain for their remarkable efforts in nurturing this event. As we embrace the warmth of shared unity, may Equifest stand as a testament to the unbreakable bonds that make our community strong. QCBN Ben Hollibaugh is the general manager of Findlay Hyundai Prescott.

SEPTEMBER 2023 // Quad Cities Business News

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‘Out of Darkness’ Walk to Honor Lost Lives

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By Deanna Eder

could indicate a decision to end their life.

Talking About Death: Frequent

Initiate a Conversation: If you’re concerned about someone, express your care and willingness to

hotlines and crisis intervention services that can provide assistance.

scheduled for Saturday morning, Sept. 23, at A.C. Williams Granite Creek Park, 554 6th St., in Prescott.

uicide awareness has become an essential topic in today’s society, as mental health concerns continue to affect millions of people around the world. Recognizing the signs of suicide, promoting open discussions about mental health, and providing support can make a significant difference in saving lives.

September, designated as Suicide Prevention Month, serves as a critical time to raise awareness and discuss this highly stigmatized topic. In addition to shifting public perception, we use this month to spread hope and vital information to people affected by suicide. Our goal is to ensure that individuals, friends and families have access to the resources they need to discuss suicide prevention and to seek help.

September’s designation as Suicide Prevention Awareness Month under- Family and friends came together for last year’s Out of the Darkness Walk to Fight Suicide. They spent the morning in A.C. Williams Granite Creek Park in Prescott remembering loved ones and sharing the impact of losing them to suicide. Photo courtesy Deanna Eder scores the urgency of addressing the global epidemic of suicide. During this month, individuals, organizadiscussions about death, dying or listen. Ask open-ended questions Avoid Promises of Secrecy: If they Registration starts at 9 a.m. The event begins at 10 a.m. For more informashare their thoughts of suicide, tions and communities come togethwanting to end one’s life should to encourage them to share their tion, go to https://supporting.afsp. don’t promise to keep it a secret. er to shed light on the staggering not be ignored. feelings. org/index.cfm?fuseaction=donorTheir safety should be the top statistics and to spread messages of Giving Away Possessions: Some Be Non-Judgmental: Create a Drive.event&eventID=8997. priority. hope and help. It serves as a reminder one planning suicide might start safe space where they can openly To find out more about our serthat suicide is preventable and that giving away their belongings, discuss their struggles without vices at Polara Health, please call 928Suicide awareness and prevention seeking help is crucial. as if preparing for an imminent fear of judgment.

445-5211, go to our website www. goes beyond just acknowledging departure.

Encourage Professional Help: polarahealth.com or walk through Increased Substance Use: EscalatGently suggest that they seek help the issue; it involves understanding UNDERSTANDING WARNING our doors at the Crisis Stabilization ing use of drugs or alcohol can be from a mental health professional. the warning signs and knowing SIGNS Unit at 8655 E. Eastridge Drive in a coping mechanism for underlyOffer to assist in finding resources how to provide support to those in One of the fundamental aspects of Prescott Valley. need. September, as Suicide Prevening emotional pain. or making appointments. suicide prevention is understanding tion Awareness Month, offers an Sudden Improvement: Sometimes Stay Connected: Regularly check the warning signs that someone may Remember, 988 is available 24 individuals who have been deeply in on them and remind them that opportunity for society to unite in be struggling with suicidal thoughts. depressed might show sudden you’re there for them. Loneliness promoting mental health discussions hours a day, seven days a week, across These signs can vary, but may signs of improvement. Paradoxican exacerbate feelings of despair. and breaking the stigma surrounding the United States. include: Trained counselors provide free suicide. By fostering an environment cally, this could indicate that they Remove Means: If someone is in Expressing Hopelessness: Individof empathy, understanding and open and confidential emotional support have decided to end their life and immediate danger, take steps to uals might consistently express and crisis counseling to people in suidialogue, we can collectively work feel a sense of relief. ensure they don’t have access to feelings of hopelessness or a belief toward preventing suicide and saving cidal crisis or emotional distress and harmful objects or substances. that things will never improve. connect them to resources. Call or lives. Remember, a simple act of Involve Trusted Individuals: Withdrawal: A sudden withdrawtext 988 anytime. QCBN Reach out to their friends, family reaching out and listening can al from social activities, relationEXTENDING A HELPING HAND members or other trusted individ- make a significant impact ships and hobbies can be a sign While identifying warning signs is on someone’s journey uals who can provide additional that someone is struggling. vital, it’s equally important to know Deanna Eder is the director of toward healing. support.

Drastic Mood Swings: Severe and how to provide support to those in marketing at Polara Health.

The “Out of Darkness Educate Yourself: Learn about rapid changes in mood, particneed. Here are some steps you can Walk to Fight Suicide” is local mental health resources, ularly from despair to calmness, take:

GLOW continued from page 10

“We promote work-life balance with our agents, valuing their time both inside and outside of the office, making us an ideal environment for those seeking personal growth and sustainability in a real estate career and in life,” she said.

Maxwell is quick to note that Glow Realty is not a women-only business, but it is an organization that emphasizes women in business and leadership. “We are focused on helping women excel. What we are going for is a collaborative environment, a supportive workplace to create what we want to see in the world.”

Glow Realty is also the lead sponsor for the Quad Cities ATHENA Leadership Awards, presented by Quad Cities Business News. “We’re investing in ATHENA because it is exactly on message with what we care about: Women in leadership in the Quad Cities, creating mentorship for women and encouraging women to create an intentional life.”

Meanwhile, Maxwell is also involved with The Launchpad

Teen Center and The Boys and Girls Club of Central Arizona in the Prescott area. Her hope is to create a mentorship program locally for girls and young women, ages 13 to 23. “I see a need for more emphasis on helping girls navigate big decisions that will set a course for their life. We should encourage girls to think bigger and provide them with learning opportunities that can expand what they think is possible.

That is the goal. I see these girls shadowing women business owners and community leaders, attending masterminds, building confidence to create, fail, learn from mistakes and grow, knowing they have strong women backing them up with support and experience.” QCBN Maxwell will be presenting the main award at the fourth annual Quad Cities ATHENA Awards, 3- 5 p.m., Sunday, Sept. 24 at Starting Point in the Prescott Gateway Mall. For tickets and more information, go to www.PrescottATHENA.com.

Broker Carissa Maxwell, center, strives to promote a work-life balance with Glow real estate agents and provide what they need to succeed. Courtesy photo

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Quad Cities Business News // SEPTEMBER 2023

quadcitiesbusinessnews.com

Transitioning to Fall with Makeup and Skincare Trends

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By Leah Gosik

t’s that time, ladies, the colors of the leaves are changing from bright green to orange, yellow, red and brown. The leaves are falling to the ground. The change in color extends to our wardrobe, switching to fall colors; our beverages are going from cool and refreshing to cozy and warm. And once again, pumpkin spice lattes begin. All of this means changing the colors of our makeup from bronze then tan to light then fair. But beware this fall, warm colors won’t be all we wear, because bright

colors aren’t going anywhere.

This fall is all about dimensional makeup and skin care. Exceptionally long lashes are here to stay. Layer your lashes with a lash primer, mascara then a lash sealant. The more you layer, the longer they look, but we don’t mean a clumpy mess.

Long, clean, luxurious lashes is what we’re after.

All beautiful makeup looks start with great skincare. The goal is to plump and moisturize the skin for a beautifully radiant, slightly matte complexion. Begin with a hydrating serum with hyaluronic acid and

resveratrol. Follow with a moisturizer that plumps, tightens and smooths.

Try something with multi-peptides, collagen and vitamins C and E. Next, add a silky-smooth mattifying primer.

LAYERING IS IN

You don’t have to put your summer colors away. You just have to get creative with them. Layering is in, so go for it! Use two cheek colors or two mascara colors or eyeliners. Lots of layered shadow, lipstick and liner.

Barely there brows, dewy skin with the proper placement of matte

powder and bold lips with lip liner are also in style. Try a combination of dark liner with a pigmented color.

HOW TO HAVE THE “NO MAKEUP” MAKEUP LOOK

The “no makeup” makeup look isn’t going anywhere. So, we’re switching to tinted moisturizers and light foundations instead of full coverage foundation.

ACHIEVING CLOUD SKIN

Cloud Skin is in! Are you wondering what it is? If you haven’t heard of it, cloud skin means no more dramat-

ic highlights or super dewy skin. instead, a soft matte look that doesn’t dull or dry your skin. Just remember a little dew will do.

Apply a light dusting of powder in the low points of the face: the forehead, hairline and jawline, inner corners of the eyes, around the nose and the T-zones if necessary. Avoid the high points of the face, keeping them slightly dewy.

Happy fall, Quad Beauties! QCBN Leah Gosik is the founder of Bella by Leah Cosmetics Prescott Arizona, located in the Prescott Gateway Mall.

TATAS continued from page 13

another great meal and bids on fun stuff!”

Prescott Valley Chamber President Marnie Uhl, the 2021 guest of honor, is a breast cancer survivor who shared personal details about her journey with the disease during the 2021 T4T lunch.

“It’s the most devastating thing to face,” said Uhl, who was treated at YRMC’s Breast Care Center. “Every one of the nurses, doctors, radiologists and imaging techs are there to take you through your journey and assist you.

At that moment you’re with them, they’re your angels.”

The 2023 guest of honor is Cwikla’s good friend, Lesa West, who was diagnosed with the disease in 2022, a diagnosis received while she was serving as a volunteer for last year’s T4T. Cwikla took over leadership of T4T three years ago, shortly after becoming president of the Summit 4x4 Girls Tribe. Newly appointed president of the Summit 4x4 Club, Victor Torres, joined her this year in organizing the event. The two clubs are part of Summit 4x4 Company, a one-stop shop for any 4x4 enthusiasts’ needs with two locations: one in Prescott and the other in Prescott Valley. They also have Off-Road Auto Sales at their original location on Sheldon in Prescott.

Cwikla is extremely dedicated to making Trails 4 Tatas hugely successful, to the point that she’s organizing fundraisers year-round to support the cause. She arranges restaurant fundraisers with local establishments nearly every month. Every year, the kickoff to T4T is National Jeep Go Topless Day, an event that gathers off-roaders for a fun trail ride, during which drivers are encouraged to take the tops off their Jeeps and “go topless.”

Hosted in May, Go Topless Day raised more than $1,300 through donations and sales of t-shirts, bracelets, stickers and a 50/50 raffle. The 2022 Trails for Tatas raised more than $62,000; the fundraising goal for 2023 is set for $100,000.

For Cwikla, who retired from Southern California to Prescott 11 years ago with her husband, Allen, being active in the off-road club and

organizing T4T allows her to stay engaged with the community she cherishes. Admittedly, she is “someone who loves to stay busy.”

But it’s more than that.

“It’s a chance to be a part of something truly meaningful,” Cwikla said. “Everyone is invited to join our heartfelt mission. Together, we can provide hope and support to breast cancer patients on their journey to recovery.” QCBN For all details and to register for the event, visit https://trails4tatas.com/.

Attendees must purchase a lunch ticket ($25 for adults, $10 for children) to enjoy the BBQ lunch as well as bid in the silent auction and live auction. Those interested in sponsoring and donating to help Trails 4 Tatas meet, and hopefully surpass, its 2023 fundraising goal of $100,000 can contact Laurie@summit4x4clubs.com or call 909-229-7675.

Left: Cancer survivor Marnie Uhl shared her journey at the 2023 event. Right: Event organizer Laurie Cwikla expects about 200 participants. Courtesy photos

SEPTEMBER 2023 // Quad Cities Business News

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INN continued from page 14

Lake Mary a few miles down the road.

“For several years, the Cancer Center in Flagstaff sponsored a threeday retreat for cancer survivors,” said former Registered Nurse Angie Sanserino. “Arizona Mountain Inn & Cabins provided a tranquil environment. The ponderosa pines made it the perfect setting to promote healing and the participants always looked forward to returning the next year.”

Previous owner Ray Wanek left a love note to his wife posted on a tree near Cabin #1. A few lines of the poem read: In the Spring of ‘53 Underneath this very tree.

I asked Pauline to marry me….

Maximum occupancy for Arizona Mountain Inn & Cabins is 110. “Downtown Flagstaff is about four miles away, but it feels like we’re so secluded. We’re probably one of the most unique properties in Flagstaff,” said Mary.

“We have stayed a bunch of times on and off for the last 25 years and we just love it,” said Phoenix resident Tyler Meeker. “It’s children- and pet-friendly and there’s plenty of wide-open space, but it’s still close to downtown Flagstaff. We’ve stayed in almost every cabin and even had a family reunion and rented their hogan. Winter is fun there, too.”

Catering to their bed and breakfast guests, the Bostwicks have incorporated an impressive early morning menu featuring their Breakfast Egg

Brian and Mary Bostwick have a special fondness for Cabin #9, where they spent their honeymoon 25 years ago. A framed poem is posted to the right of the front door written by Mary to Brian.

Bakes. “These are individual casseroles that we make in-house using fresh veggies and meats and creamy cheeses like Gouda and Jarlsberg,” said Mary.

A few of their selections include their Spicy Fiesta Breakfast Bake with seasoned pork chorizo and mild green chilies, a Veggie Breakfast Bake with sautéed mushrooms, tomatoes and a touch of basil and their newest creation, the Sweet and Creamy French Toast Breakfast Bake.

“Arizona Mountain Inn & Cabins is a great asset to the community,” said City of Flagstaff Business and Retention Manager John Saltonstall.

“It’s a piece of Flagstaff you can visit and get a chance to experience the

Flagstaff that everyone loves.”

Most of the Bostwicks’ time is spent running their business, but Mary does find time to teach Jazzercize and Brian is an avid motorcyclist.

Arizona Mountain Inn & Cabins is located at 4200 Lake Mary Road. For more information, call 928-774-8959 or visit www.arizonamountaininn.com.

LAST TIME I THANKED MY YOUNGER SELF

(Mary) I don’t normally thank my younger self, but I’m glad she survived her wild and crazy younger years. So ‘thank you,’ young Mary.

(Brian) Typically, I’m upset with my younger self for not taking care of my body better.

MOONSHOT continued from page 17

high-risk populations that may otherwise go undetected.

Burton expects about 4,000 people at this year’s event. “It gets better every year because we are bringing more to it.

Bucky’s Casino is partnering with Majestic Marketplace to sponsor the VIP tent. Ticket holders will have access to blackjack tables and we’ll have a blackjack tournament both days from 3 to 6 p.m. In addition, Chef Reuban Stoller of Flagstaff’s Lumberyard Brewing Co. and Beaver Street Brewery will be creating an amazing dinner!”

Also new this year, Dos Equis XX is sponsoring a 30’ x 60’ tent open to all ticket holders. After parties will follow the headliners each night with special guests on stage in the Dos Equis tent.

Burton recommends that festival goers bring lawn chairs, blankets and layers of clothing. “We expect it to be beautiful during the day and chilly at night.”

General admission weekend passes are $80 per person; tickets per day for Friday or Saturday are $45. Discounted passes are available for first responders, those in the military and veterans. Kids 12 and under get in free. For more information, visit thebigsting.com QCBN Quad Cities Business News supports the effort as an event sponsor. For more information, visit thebigsting.com.

// Burton expects about 4,000 people at this year’s event. “It gets better every year because we are bringing more to it. Bucky’s Casino is partnering with Majestic Marketplace to sponsor the VIP tent.

Ticket holders will have access to blackjack tables and we’ll have a blackjack tournament both days from 3 to 6 p.m //

An evening view of Cabin #8 just after a snowfall earlier this year captures the charm of winter in the mountains. Photos by V. Ronnie Tierney, Fresh Focuses Photography

MY ROLE MODEL

(Mary) My mom. She was a young, divorced housewife with no education. She was able not only to survive but turn her life around and now she is comfortably retired – and she did that all by herself.

(Brian) My dad and my uncles are my role models. They are all entrepreneurs, but the best part about it is three of my uncles are blind. That never stopped them from living a successful life. Their stories are very amazing and inspiring.

MY GUILTY PLEASURE

(Mary) Lay’s Stax or Pringles potato chips.

(Brian) Mary is an amazing bak-

er. Her cakes and cookies are absolutely my guilty pleasure.

CHARACTER QUALITIES I MOST ADMIRE

(Mary) Integrity and a sense of humor.

(Brian) Passion and self-confidence. One of my best friends moved from another country with nothing and in 23 years built a business and has been recognized as one of the best in his industry. His passion and self-confidence to succeed are so rare. Failure is not in his vocabulary.

HOBBIES FOR THE FUTURE

(Mary) Cookie decorating.

(Brian) I would like to get my pilot’s license. QCBN

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Quad Cities Business News // SEPTEMBER 2023

quadcitiesbusinessnews.com

MOUNTAIN SPORTS continued from page 15

Northern Arizona University business professor, Mark and Rosie made the move with their two young children, Bret and Lisa, and opened Mountain Sports Flagstaff on Milton Road.

“Like many people, we moved to Flagstaff for the lifestyle,” said Mark.

“It’s what unites all of us. Rosie and I jumped in with both feet.”

“We were hardwired as kids to love the outdoors, to live for it, to appreciate it. And there wasn’t any shortage of good gear,” said realtor Bret Lamberson, of Russ Lyon Sotheby’s International Realty, about growing up with his sister, Lisa, and Mountain Sports.

“Our dad was adventurous in every respect. I remember wanting a BMX bike for Christmas one year and he said, ‘I have something you’re going to like even more. It’s really cool, called a mountain bike. You’re going to love it.’

And he was right!”

Both Bret and Lisa worked in the store as teenagers and gained an appreciation for high quality brands. “We have always had a joyous energy in the store with people who love to work hard and play harder,” said Lisa. “Our customers know we focus on quality brands. Some share stories of having kept the same jacket for 40 years!”

At one time, Mountain Sports had three stores in Arizona, two in Flagstaff and one in Prescott. In the early 2000s, the business narrowed its focus to primarily an outdoor apparel store,

Patagonia is the primary brand Mountain Sports sells. “Our customers know we focus on quality brands. Some share stories of having kept the same jacket for 40 years!” said Lisa Lamberson. Photo Courtesy of Kristen Carnes Above

focusing on Patagonia clothing in Flagstaff’s historic downtown district. As it has evolved, Mountain Sports has hired hundreds of employees, providing many college students like Sarah Morton with their first professional job.

“It was pretty cool to be nurtured

by Mark and Rosie, who recognized what your potential might be,” said Morton, who continued in the outdoor recreation industry and opened “Clear Water Outdoor” in Lake Geneva, Wisconsin. “The experience gave me a passion I didn’t know I had about

connecting products with the outdoors and getting people into nature.”

For half a century, the name Mountain Sports has been synonymous with outdoor adventure, and the legacy continues. “It is a fun-loving industry that cares deeply about the outdoors.

Through our partnership with 1% for the Planet, Mountain Sports Flagstaff has been able to grant more than $250,000 back to Northern Arizona environmental education and conservation organizations, which is super meaningful to me,” said Lisa. “Without

Lisa, with her dad, Mark Lamberson, on an employee river rafting retreat, says Mountain Sports is part of a fun-loving industry that cares deeply about the outdoors. Courtesy photo

our loyal, longtime customer support, none of that giving would be possible.”

Mountain Sports’ 50th anniversary activities include honoring local artists during First Friday ArtWalks, participating and supporting the Flagstaff Star Party, Sept. 21-23, hosting a Trail to Tavern guided hike and pint night with The Arboretum on Thursday, Sept. 28 and hosting a free grand celebration open to past and present employees as well as community members and partners at the Orpheum Theater in downtown Flagstaff. The Friday, Nov.

3 celebration will include raffles benefiting the 1% for the Planet partnering organizations, stories of 50 years in retail, a slideshow of past employees and locations, photo booth and more. QCBN For more about upcoming Mountain Sports Flagstaff activities, visit https://www. mountainsportsflagstaff. com. Hear from Lisa Lamberson on Zonie Living at www. starworldwidenetworks.com

Phone 928-310-9662 Fax 928-226-0303 The Courtyard Building | 115 E. Goodwin Street - Suite D, Prescott, AZ 86303 troy@quadcitiesbusinessnews.com Web quadcitiesbusinessnews.com Founder: Troy Bix Publisher Rich Bussen | 928-310-9662 Rich@quadcitiesbusinessnews.com Advertising Manager Ann Herrington | 928-420-4407 Ann@quadcitiesbusinessnews.com Account Executives Tyler Hood | 928 | 440 | 0747 Tyler@quadcitiesbusinessnews.com Editor Bonnie Stevens | 928-380-4349 bonnie.stevens@gmail.com Copy Editor Carolyn Wendell | cwendell@gmail.com Design & Production Rob Ghosh Design | rob@robghosh.com

Contributing Writers Bonnie Stevens Stan Bindell V. Ronnie Tierney Betsey Bruner Contributing Photographers Kay Lyons, Bonnie Stevens, Sue Marceau, Stacey Wittig, Veronica Tierney, Fresh Focuses Photography The Quad Cities Business News is a publication of Quad Cities Business News, LLC and distributed free each month to residents of Prescott, Prescott Valley, Chino Valley and Dewey-Humboldt. Reproduction of any portion of the publication is strictly prohibited without expressed permission. The publisher reserves the right to refuse any advertisements submitted to the newspaper and is not responsible for the claims of its advertisers.

SEPTEMBER 2023 // Quad Cities Business News

@quadcitiesbusinessnews VIRTUAL NURSES continued from page 1

MAUI continued from page 16

Virtual nurses are registered nurses hired specifically for the new YRMC program, available to talk with patients in real time around the clock. Courtesy photo

turnover rate on average. At YRMC, it is reported to be about 18% per year.

By 2027, officials say the U.S. could be short 800,000 nurses. “We need to be creative to stretch our workforce,” said McCollum. “This virtual program expands the ability of the staff to take care of the patient.”

So far, five nurses have been hired for the VIC program. When fully staffed, that number is expected to increase to 11. Those joining the virtual nurse team must have a bachelor’s degree and two years of experience in surgical nursing.

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While working to retain current nurses, Dignity Health also encourages people to join the profession. McCollum says those with nursing aspirations can start as nursing assistants, so they are making money while they are going to school. She adds that many nursing students at Yavapai College have their school paid for by grants, and new graduates can start working at $35 per hour.

The VIC program was developed by the Dignity Health/CommonSpirit network. It is expected to be available for patients at YRMC East in Prescott Valley in 2024. QCBN

and communicating with each other. The way we saw the other day go from smoke to a sweeping blazing fire rushing through, we are all super on edge and hyper-alert.”

About 20 miles away in Lahaina, many lost their businesses and their homes. “The town I called home for 16 years is gone,” said Surf Dog Maui owner Donny Travaglia. “The old neighbors and friends I have been able to reach have lost their homes. I don’t know what to do about the future of my business right now because there are so many unknowns.

Just taking it day by day, trying to help anyone who needs it.”

Reports estimate it will cost more than $5.5 billion for Maui to recover. Without tourists in the foreseeable future, owners believe their small businesses will struggle. Many likely won’t come back.

Among those coming to Maui’s aid, news reports say Amazon founder Jeff Bezos, who owns a house on Maui, and his fiancée, Lauren Sanchez, have pledged $100 million to help the island recover. Oprah Winfrey, also a Maui resident, reportedly paid for support to help evacuees.

In Arizona, Scottsdale-based golf equipment and apparel company PXG announced a $1 million donation to Team Eddie and Summer Teixeira reloaded their vehicle with supplies Rubicon, a veteran-led disaster relief organization. after their initial evacuation on Tuesday, Aug. 8.

“Team Rubicon quickly coordinates and deploys trained Photo courtesy of Summer Teixeira military veterans, first responders and civilians as volunteers for disaster relief efforts,” PXG founder and CEO Bob hope and gratitude can be found. While standing on a dock Parsons stated. “We have witnessed the dedicated volunteers in Maui loading supplies for the people of Lahaina, Maui who make up its ranks fall in to embrace and empower dev- physical therapist Dr. Amanda Eller sent this text, “There are astated communities. Today, we look to bolster their efforts so many people helping. The kindness of humanity and the in Maui and help their boots on the ground to do what they community pulling together on this island is awe-inspiring.” do best.”

QCBN Cash donations are what residents say they need most, which can be sent directly to individual businesses and also For more, visit “Maui: An Island in Pain” on Zonie Living at https:// to organizations such as HawaiiCommunityFoundation.org/ starworldwidenetworks.com/episodes/maui-an-island-in-painmaui-strong and MauiUnitedWay.org. how-we-can-help-video.

“Every donation brings tears to our eyes,” said Summer.

Meanwhile, in the midst of ashes and epic losses, words of

WOOD continued from page 1 BIKES continued from page 4

Above: For Chris and Courtney Wilson, too much of a good skill turned a do-it-yourself project into a woodworking business serving customers around the world. Right: The 1,500-square-foot space in downtown Prescott allows Chris the room he needs to create organic luxury wood furnishings in BrooxWood Studio. Photos by Kay Lyons

Finished hand-crafted pieces such as conference tables, credenzas, headboards, coffee tables and nightstands enticed home and business owners.

Unfinished slabs of golden acacia and mango wood from Thailand, known as urban jungle wood, inspired hobbyists and entrepreneurs.

“We are really proud of our high quality, high-grade wood,” said Courtney.

“We get it from trees that have been blown down from storms or are left over from new construction.”

Courtney says customers can order what they want. “The woodworking is done on site, including milling and flattening.”

The Wilsons ship their creations to destinations all over the world and are quickly becoming known throughout the Quad Cities area as they have settled into the community, attending and supporting local events. The couple plans to work with Yavapai College woodworking classes and hopes to offer classes on site. They also want to offer BrooxWood Studio as a venue for events. QCBN To find out more, call BrooxWood Studio at 928-412-5310. t

customers and know their needs,” said Cindy, as some customers have to have their bike out of the shop by the next day and some may not need it back for several days.

High Gear Bike began selling e-bikes about six years ago, but mountain bikes, racers and kids’ bikes also remain popular. E-bikes changed their business because most of them weigh 50 pounds or more. They had an electrical lift built to raise the e-bikes so technicians can work on them.

Regardless of whether it’s an e-bike or another type of bike, Cindy said there are special moments such as when a kid gets his first bike or when a senior citizen learns they can ride.

Another change that the e-bikes brought is that repairs used to be all mechanical but now involve electrical and wireless skills. “We’re constantly learning something new,” she said.

High Gear Bike Shop also stays active in the community by sponsoring races, helping high school bike racing clubs and donating to local charities like Kiwanis. QCBN High Gear Bike Shop has two Prescott locations: one at 237 N. Mt. Vernon Ave. and the other at 505 E. Sheldon St. For more information, call 928-445-0636.

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quadcitiesbusinessnews.com

y the Variety of Flavors o j n E at these Prescott Restaurants!

Serving a countrystyle menu of breakfast dishes and a variety of lunch plates. You’ll also find homemade baked goods, just like Nana used to make!

Treat yourself to the vibrant flavors of cold-pressed juices, smoothies and Açaí bowls made with only the freshest super-food ingredients.

928.277.4878 • VibesJuiceBar.com 224 S. Montezuma Street

928.445.5285 • NanasCafe.net 1011 Commerce Drive

Savor our mouthwatering brisket, pulled pork, chicken and ribs smoked on-site, plus homemade BBQ sauces and irresistible sides served daily for lunch or dinner.

928.237.5765 • State48bbq.com 669 East Sheldon Street

Enjoy authentic Baja-style Mexican food with flavors inspired by the taco shops and sunny coastal eateries of Baja California plus delicious cocktails and beer.

928.443.0102 • BarbudosGrill.com 1042 Willow Creek Road

An independently owned and locally operated restaurant company.

TheKraveGroup.com