C & C Cyclery Has Prescott Valley Spinning p. 3
Little Dancers Pack Holiday Joy in a Snowglobe p. 4
Finding Mediterranean Coastal Charm on a Prescott Hilltop p. 6
YC President Lisa Rhine Raises Prescott’s Visibility p. 8
Camp Verde Chef Invites Diners into the Bullpen p. 19
Nutritious Cacao is Celebrated at Living Chocolate p. 20
By Bonnie Stevens, QCBN
Quad Cities Business News (QCBN), a staple of regional journalism for 13 years, has suspended operations. This December issue will be the final edition of the monthly publication that has covered business growth, economic development, community health issues and education innovation across Prescott, Prescott Valley, Chino Valley, Dewey-Humboldt, the Verde Valley and beyond.
Owner and Publisher Troy Bix said the decision was difficult but necessary, citing financial and operational constraints that have intensified in recent years.
“This publication has always been about lifting up our community by telling the stories that matter,” Bix said. “We have worked hard to be a reliable, positive voice for the Prescott area, and stepping away for now is one of the hardest decisions I’ve had to make. But it’s the right one at this moment. We hope that, with time and
community support, there will be an opportunity for QCBN to return.”
Bravely founded in the slow recovery years following The Great Recession, Quad Cities Business News carved out a unique niche in the region’s media landscape by focusing on local entrepreneurs, regional development and the people shaping the future of Yavapai County. Its coverage highlighted small-business milestones, industry trends, healthcare expansion, workforce challenges and education initiatives
that touched families and shaped the quality of life across the Quad Cities.
QCBN also chronicled the region’s growing foothold in technology and innovation. The late Ray Newton, whose deep love for the people of the area was evident in his stories, reported on the expansion of Pure Wafer, Prescott’s advanced silicon-wafer reclamation facility that supports semiconductor manufacturing across the country.
Sedona restaurateur launches foundation with Soup Hope to nourish communities
By Bonnie Stevens, QCBN
In classic Lisa Dahl style, the multi-awardwinning Sedona chef and restaurateur is creating a weekend of culinary and cultural experiences, where careful attention is given to every detail. The Film and Feast Benefit and Gala Weekend, Dec. 12-14, will launch The Dahl Foundation, celebrate the 30th anniversary of Dahl & Di Luca Ristorante Italiano and introduce Soup Hope to feed and nourish communities in need.
“I’m pouring everything from my soul into the planning of three events that will be unlike anything we’ve ever done before,” said Dahl.
“Over an extraordinary three-day weekend, each event will be filled with beauty, brilliant entertainment, wine fit for royalty, laughter,
love, artistry and, of course, incredible food. But the true gift isn’t the celebrations, it’s what we can do together.”
Guests from around the world are expected to convene in Sedona to make history and officially kick off what Dahl is calling “the 2026 year of action.” The Lisa Dahl Foundation, whose focused efforts through the last year, since becoming a 501(c)(3) organization, have advanced significantly, she says, toward the foundation’s target mission of mobilizing to help restore dignity and respect while bringing nutritious food and clean water to Native American Nations and equally deserving communities.
“We will nourish communities with Soup Hope – The Universal Soup of Love,” she said. “Your ticket, your bid [during event auctions], your referral and your ongoing donations all matter.”
Texas couple builds their lives and bike shop in Prescott Valley, while helping others get rolling
By Heidi Dahms Foster, QCBN
Casey and Carmen Hines have built their small Prescott Valley bicycle and repair business, C and C Cyclery, through the toughest of times, but the couple has kept a community-first focus throughout.
Moving from Texas in 2021, Carmen was previously a hospital worker and Casey, who has been a bicycle mechanic since age 12, worked at another local bicycle shop. When the COVID-19 pandemic hit, Carmen went to work with Casey.
Shortly after, the Hines heard that their current shop had become available. They were able to raise the money and acquire the inventory.
“We started coming up with our own bike shop,” Carmen said. “I also wanted it to have a woman’s touch, because a lot of women love to ride. I feel like we’ve made it a welcoming atmosphere.”
After some extensive remodeling, the Hines opened C and C Cyclery on April 1, 2023, with an emphasis on being approachable to all riders, regardless of bike value or skill level,
and keeping prices affordable to serve the broader community.
An afternoon in the shop saw one young man bring in a bike for fine tuning before an Ironman competition in Tempe, a senior with an electric bike in need of repair and several other customers who came in for various reasons. Some, Casey said, stop by solely to visit the two friendly shop dogs.
The shop now carries standard and sport bikes, lightweight carbon e-bikes, tandem trikes and a trike with a back bench seat. They also carry e-trikes and cargo bikes. Another featured product useful for Quad Cities trails is Tannus tire liners, which protect against punctures from thorns.
The Hines say they prioritize safety and provide honest guidance, based on customer experience and skill level.
Carmen said she was a “gym rat” before the couple opened C and C. “I didn’t ride bikes until after my husband and I were married. He was an avid cyclist, and he bought me my first bike since I was a kid. I still had
my bike from when I was 9!”
She didn’t have the bike for long. “This sweet girl came out of behavioral health and she had $50 in her pocket. She said she had a job if she could get there,” said Carmen.
Casey added some items to the bike and Carmen gave it to the young woman because she didn’t want to take her last $50. “We had $150 on that bike,” Casey said. “But because of my wife and her passion for giving, all I could say is, ‘OK.’”
That kindness began their Pedal Forward program, a 501(c)3 charitable organization.
Pedal Forward turns gently used bikes into tools of transformation. Through donations and partnerships, the organization provides bicycles, parts and maintenance free of charge to community members of all ages who are in need. What began as a few bike donations to help low-income families quickly grew as the community responded with generosity: more bikes, more parts and more hands eager to help.
To date, the organization has helped more than 200 children and adults get to school, after-school programs, jobs, medical appointments and grocery stores. In a generous show of support, the Prescott Valley
Police Department has partnered with Pedal Forward, donating helmets to accompany the bicycles. Pedal Forward also collaborates with other nonprofits and local partners to expand their impact across the Quad Cities.
Casey and Carmen also volunteer for numerous other organizations and advocate for bicycle safety. They are collaborating with the Town of Prescott Valley Parks and Recreation Department on the new Lasso Loop
project – a 24- to-26-mile multimodal pathway circling the town – and with the Central Yavapai Metropolitan Planning Organization on bicycle infrastructure. They currently maintain records of local bike accidents to support future improved safety measures and infrastructure. Their business and impact on the community nearly came to an end when they could not find another place to park the RV bus in which
Continued
Dancers bring classic holiday tale to life at Lessons by Lexe Dance Studio
By Bonnie Stevens, QCBN
Born from pandemic ingenuity, the Nutcracker Snowglobe Experience is returning to Prescott for the sixth year, 6-8 p.m., Friday and Saturday, Dec. 19 and 20, at Lessons by Lexe Dance Studio in the Pine Ridge Marketplace.
When COVID-19 caused much of the world to shut down in 2020, holiday magic seemed to disappear with it. For dance instructor and studio owner Alexes “Lexe” Niekamp, whose Lessons by Lexe Dance Studio traditionally filled December with parades, senior-home visits and community performances, the sudden silence felt devastating.
“Our studio is very community based,” she said. “I learned long ago that if you pour into your community, your community will pour into you.” She says seeing every performance get canceled during the 2020 holiday
season was a huge blow to the dancers and the instructors.
But giving in to disappointment is not Niekamp’s style. Instead, she invented something new: “I thought, ‘How cool would it be to ‘snowglobe’ our dancers?’” she said. Thus, the Nutcracker Snowglobe Experience quickly came together – a walkthrough retelling of the classic holiday ballet, performed safely behind the studio’s frosted windows, with music piped outdoors as viewers strolled by in the night, socially distanced in the cool Prescott air.
“In 2020, the dancers had already learned their Nutcracker roles, as they were prepared to perform on the studio’s Christmas Parade float,” she said. “We quickly transformed the studio with backdrops and beautifully decorated windows, and our patrons could walk around outside, staying safe, peering into the ‘snowglobes’ and feeling the joy of the holidays.”
What began as a pop-up performance has become one of Prescott’s favorite holiday traditions. The cast has grown to 41 dancers this year, the largest group yet, and many have performed the studio’s Nutcracker Snowglobe
Experience in the past.
The 15-minute guided walk takes small groups around the exterior of the studio. Inside, dancers portray characters of the classic holiday tale including Clara, the Nutcracker, the Sugar Plum Fairy, the Rat King, toy soldiers, the Snow Queen, Arabian dancers, Chinese dancers and more.
A volunteer storyteller leads each group, weaving the narrative in and out of seven scenes about a young girl who receives a nutcracker doll as a Christmas gift, which gets broken but comes to life in her dream and takes her on a magical journey.
“Our performances condense ‘The Nutcracker’ from a three-hour show to 15 minutes and set the tone for the holidays,” Niekamp said. “When we invented this idea, there was a lot of need for joy and hope in our country and our world. We wanted to give people something beautiful, something bigger, that would last beyond the performance.”
BACK BY POPULAR DEMAND
The community response was immediate and overwhelming. “We weren’t expecting to do it past the pandemic, but people kept asking, ‘Are you bringing it back next year?’” she said. “It’s really cool to see this small idea to keep
Dancers of all ages portray characters of the classic holiday tale including Clara, the Nutcracker, the Sugar Plum Fairy and more, as guests peer in through frosted windows, which create a magical snowglobe effect. Courtesy photo
the dancers performing through the holidays turn into so much more.”
The event is now a fundraiser for the studio’s company team, helping dancers pay competition fees and access more performance opportunities. Tickets are $10 for adults and $5 for children, ages 13 and younger, and are available at the door. Groups of about 10 to 15 guests are guided through in
staggered intervals, with as many as 25 groups moving through in a single evening.
SPREADING THE MEANING BEYOND THE SNOWGLOBE
Although it has grown in size and popularity through the years, the event, now the 6th Annual Nutcracker Continued on page 35
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Courtyards, fountains, balconies and lush landscaping capture oldworld coastal sophistication
By V. Ronnie Tierney, QCBN
About 30 years ago, a family from Europe stood on a hilltop in Prescott with the hope of building a hotel that characterizes the beauty of the Mediterranean. Their dream came to life with Forest Villas Hotel.
Inspired by the Italy’s Amalfi Coast, Forest Villas Hotel continues to be family-owned, handed down to the next generation.
“We built this boutique hotel in 1995 when there was nothing around it. My parents stood on this hill and decided this is where they wanted to build, said Fred Nash. “Our goal is to provide a welcoming environment supported by exceptional customer service.”
Representing that next generation, Nash says the goal is to elevate the homegrown, community-driven hotel to the next level through thoughtful renovations and strategic expansion, positioning it as the premier hotel in Prescott.
Upon entering Forest Villas’ driveway, rose gardens, rippling fountains and private balconies blend with the hilltop view. Inside, the expansive lobby opens to a grand staircase. Crystal chandeliers, a white grand piano, a crackling fireplace and comfortable furniture set the mood. Coffee and cookies welcome guests throughout the day. The resort is also pet friendly.
“Some of the pieces of art in the rooms are from Italy as well as our chandeliers in the lobby,” said General Manager Jane Lenci. “People really love our grand staircase because it is different and unique, fun and whimsical. We have an Italian tapestry above the fireplace, cherubs in some rooms, wood pieces and custom cabinetry.”
The boutique hotel operates around a culture of customer service. “I have worked for brand hotels, and I prefer independent hotels because there’s so much more autonomy to really dive deep into creating the best customer experience possible,” said Lenci, who has served as general manager for nine years. “We’re not held by the rules of a branded corporation, but the expectations of the owners.”
Renovations have kept the hotel updated and well maintained, she added. “Since I started, we began taking little bites of improvement to end up with our dream results.”
The entire pool area and guest bathrooms have been renovated, and the carpet and drapes are new, she said. “We’re currently in the process of replacing furnishings for the rooms—all keeping in tune with the Mediterranean charm and elegance, which is important to us.”
Acreage adjacent to the hotel is to be included in the next phase of renovations. “The views
Her new ACA role provides more visibility for Yavapai College
By Stan Bindell, QCBN
Yavapai College President Dr. Lisa Rhine’s main passion is preparing college students for workforce readiness. That is why she was thrilled when she recently was appointed to serve on the Arizona Commerce Authority. She says it provides more visibility for Yavapai College and more opportunities to work with industries.
By serving on the ACA, she represents all community colleges in Arizona. “I am super honored. It’s awesome because I get to work with business leaders and other colleges in the state,” she said. “I’ll be working on statewide strategies educating industries about community colleges and Yavapai College.”
President Rhine said Yavapai College brings $234 million to the county, while community colleges bring billions to Arizona. “I hope to be a regional voice in the state.”
Rhine points out that rural community colleges have a different situation than community colleges in the larger cities, especially related to the workforce.
The ACA, led by Governor Katie Hobbs, meets once a month. Rhine also expects to be attending summits about the economy and workforce development.
Thus, this new appointment will provide more opportunities for her to create awareness about how Yavapai College is supporting workforce development.
Rhine said Arizona is booming and the economy is in the top 5% of American states. She says Arizona needs to be prepared statewide as well as in Yavapai County for new industries. For example, the semiconductor industry has been growing in the greater Phoenix area. She wants Yavapai County to be prepared if there are companies that want to relocate to the Prescott region, noting that Yavapai College would be the place to train students for the industry.
Rhine works with local industries to understand what skills are needed for current and new jobs so the college can prepare students for the local workforce. “We need to have a pipeline of talent,” she said. “We have advisory boards with industry so we can partner with them.”
Rhine is serving her seventh year at Yavapai College and notes that the pandemic changed the college dramatically because it required educational institutions to conduct classes online. “That shift made us better,” she said, noting that today, Yavapai College offers many classes online.
Watching students walk across the stage each May to receive their diplomas is the best part of serving as president, she says. “Then we get to celebrate their impact.”
Many students choose Career and Technical Education (CTE), which helps them earn a living wage with skills needed in the community that help them support their families and stay in the area.
A point of pride for Rhine is that Yavapai College remains one of the most affordable institutions for advanced education in the state and the nation. “We offer the same quality education as universities,” she said.
Rhine says Yavapai College has one of the highest rates for instructors with doctorate degrees. “We have a lot of talented teachers. That’s because this is one of the top places to work in the state and the nation according to USA Today.”
Rhine is the tenth president of Yavapai College, with more than 36 years of leadership experience in colleges and universities in Ohio, Kentucky, Virginia and Arizona. She serves on numerous local, regional and national commissions, task forces and boards including service on the Commission on Economic and Workforce Development for the American Association of Community Colleges and the Presidential liaison for the state of Arizona to the American Council on Education Women’s Network.
As a member of the Inaugural class
Rhine said Arizona is booming and the economy is in the top 5% of American states. She says Arizona needs to be prepared statewide as well as in Yavapai County for new industries. For example, the semiconductor industry has been growing in the greater Phoenix area. She wants Yavapai County to be prepared if there are companies that want to relocate to the Prescott region, noting that Yavapai College would be the place to train students for the industry.
of Aspen Presidential Fellows, Dr. Rhine says she is committed to the moral imperative to improve student lives by leveraging the capacity of colleges to improve learning, access and labor market outcomes. She was named Pacific Region CEO of the Year for 2021 by the Association of Community College Trustees, received the Paragon President’s Award in 2021 from Phi Theta Kappa and was nominated as CEO of the Year for 2023 by the American Association of Community Colleges. QCBN
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Owners Ryan and Brittany Peters want to help grow the local workforce
By Stan Bindell, QCBN
Farm Provisions has earned a reputation as one of Prescott’s standout dining spots, but owners Ryan and Brittany Peters are thinking far beyond their own kitchen. The husband-and-wife team is working with fellow restaurateurs, including Essence Kitchen + Bar in Chino Valley, to form a collaborative network aimed at promoting each other’s businesses and creating a stronger career pipeline for the region’s culinary talent.
The couple wants to work with Yavapai College’s culinary classes and Northern Arizona University’s Hotel and Restaurant Management program to help employ graduates in the community, rather than them having to leave to find jobs. They say they want to participate in training the younger generation into the local
workforce. “That is where so many businesses struggle,” said Brittany.
The Peters opened Farm Provisions almost eight years ago when they moved to Chino Valley from Cave Creek. Brittany’s father had a cabin in Walker and they fell in love with the area. “We love the slower pace of life in Prescott and saw it as a great business opportunity,” she said.
Farm Provisions uses meat from local ranchers and gets most of its produce from the Prescott Farmers Market. “Most of the menu is healthy food, but there are some that will add calories, and you can always get burger and fries,” Brittany said.
The meat they use has no hormones or pesticides. “It’s all natural and the fish is flown in daily,” said Ryan. “It’s also sustainable. The salmon doesn’t come from the ocean. The fish come from salmon farms, which means it’s more sustainable because it’s not hurting the ocean. It’s healthier for the environment. Our slogan is ‘Simple food, but elevated,’” he said. “It’s classic food with our twist.”
Farm Provisions has grown every year since it opened. During the
pandemic, the Peters closed for two months, but still brought in more business than the previous year. They are thrilled that Farm Provisions maintains a healthy local following; some have standing reservations each week.
Their focus, they say, is on ingredients, presentation and great customer service. “The community has come to love and trust our staff because most have been here several years and they do a great job,” said Brittany. “Some of our customers have been coming here before my daughter was even a dream, and I’m proud of that.”
Ryan is proud that he is a handson manager. He is usually in the kitchen cooking alongside the other cooks. Brittany believes the best part of Farm Provisions is that it gives customers the feeling of home. QCBN
Farm Provisions is located at 148 N. Montezuma St. in Prescott.
Marriott TownePlace Suites
Prescott Valley is now open for business. In a news release, InterMountain Management states that the 93-suite hotel showcases upscale, stylish décor that offers flexibility, while creating a unique environment. “TownePlace Suites is built for travelers looking for a welcoming place where they can settle in, maintain their routine, and easily connect to the area.”
“The Fain and Beck families are proud to continue investing in the growth and success of the Prescott Valley community,” said Dane Beck of the ownership group. “Bringing the Marriott TownePlace Suites to Prescott Valley reflects our belief in the region’s strong future, and we’re thrilled to create a space that serves visitors and locals alike while contributing to the local economy.”
TownePlace Suites is in the heart of Prescott Valley, surrounded by views of Glassford Hill and the Bradshaw Mountains. The hotel is also located within a few steps of the Findlay Toyota Center.
The all-suite hotel offers both studio and one-bedroom suites, is
designed to help guests balance work and life with comfort, flexibility and affordability. Each suite features fully-equipped kitchens, full-size refrigerators, cooktops and complimentary WiFi. Additional amenities include a large fitness center, laundry, business center, outdoor space with a fire pit and grill plus a 24-hour market. Guests can start the morning with a complimentary breakfast at the hotel, before heading off to work or to explore the area.
“We are incredibly excited to open the first Marriott hotel in Prescott Valley,” said General Manager Jayden Weaver. “My team and I eagerly await the opportunity to welcome each guest with warm TownePlace Suites hospitality.” QCBN
TownePlace Suites Prescott Valley is located at 7300 E. Florentine Road in Prescott Valley.
Community members confront the widening gap for workforce housing at an Arizona Town Hall forum
By Heidi Dahms Foster, QCBN
More than 200 community members heard sobering news on Wednesday, Nov. 12, as they gathered for an informational and collaborative event, Solving the Housing Shortfall, hosted by Arizona Town Hall and Yavapai County Contractors Association.
Partner and Senior Economist Daniel Court, of Elliott D. Pollack and Company, presented data from a number of grim Arizona housing needs assessments.
Yavapai County’s median income of $66,000 only qualifies for a $240,000 mortgage, well below average market prices, with Zillow’s typical value for a home in Yavapai County in March 2024 at $494,441.
Reports show 41% of Yavapai County renters spend 30% of their income on
housing, while some pay 50%.
The term “workforce housing” is used to describe households earning 60% to 120% of area median income.
Economics say these households earn too much for state or federal assistance, but not enough to affordably rent or purchase market-rate housing.
These workforce employees often are considered critical service personnel such as teachers, police officers, firefighters and construction workers.
The lacking element, Court said, is “missing middle” housing, affordable higher density residential projects. What’s needed, he said, are private sector solutions such as duplexes, small lots, townhomes, condos, Accessory Dwelling Units (ADUs) and manufactured homes. These options are multi-units with smaller footprints and moderate densities to blend with local land use.
He said one barrier to these solutions includes infrastructure. Some areas, especially unincorporated areas, lack adequate water and sewer services, and other higher density needs.
By Bonnie Stevens, QCBN
Arizona Snowbowl was scheduled to open for the winter season Friday, Nov. 21, but Mother Nature had other plans. A storm system that began Sunday, Nov. 16, delivered nearly four feet of new snow and by Thursday morning, Nov. 20, ski resort officials decided to open a day ahead of schedule. Word quickly spread and by afternoon, skiers and boarders were joyfully swooshing in the season.
The next day, hundreds of winter sports enthusiasts joined in the formal opening celebration at the base of the Arizona Gondola, which included 10 trails to explore, donuts, coffee, hot chocolate, live music and giveaways, including sky-blue Snowbowl neck gaiters.
Opening weekend brought even more snowfall, totaling 47 inches during opening week. But it didn’t stop there. By Monday, Nov. 24, the mountain resort reported a final snowstorm accumulation of 57 inches with another storm in the forecast!
At the time of this publication, five lifts and 39 trails are reported to be open. “Mother Nature is spoiling us so far this season,” stated Snowbowl’s e-news blast. This, after an extended
warm weather season with the summer tubing hill, bungee trampoline, climbing wall and the Scenic Gondola, which carried a record-setting number of riders.
Snowbowl crews worked through the summer to remove dead and downed trees to reduce forest fuels and provide new and improved gladed tree runs for skiers and boarders to enjoy.
Meanwhile, a full schedule of events is planned for winter, she says, plus new programs to make snow sports more accessible for all ages, including Family Fridays. “We are offering family lift tickets and rental packages, starting at $20, that include ‘Tips and Tricks’ lessons on Big Spruce from 2-5 p.m.”
Lifts operating until 5 p.m., on Family Fridays, Jan. 9 through March 27,
include Little Spruce, Big Spruce, Aspen, Hart Prairie and Humphreys. The Hart Prairie Lodge dining room will stay open until 5 p.m., as well. Cookies and cocoa will be served on the lodge pavers while sidewalk sales and local vendors create a festival atmosphere.
Online registration is required for Family Fridays. QCBN
To keep up with snowfall and events, visit www.snowbowl.ski.
By Stan Bindell, QCBN
Young people 10 to 17 years old have the chance to learn skills to prepare for careers in film, whether as actors, directors or camera operators at the Youth Film Program in downtown Prescott.
The afterschool program is accepting applications for classes beginning in January. The classes are Tuesdays, Fridays and some Saturdays, with a monthly tuition.
Husband and wife filmmakers Gulliver and Christine Parascandolo have each been in the film business more than 25 years. The couple came to Prescott four years ago, thrilled to find the active arts community including a youth theater. “We thought this was a good place to launch,” said Christine.
Gulliver said the entertainment industry has changed a lot during the last five years. “They could use a bit more of Prescott,” he said, in reference to film content. “We need stories that resonate with people.”
The Youth Film Program high-tech studio is housed in the same building as the Natural History Institute on Marina Street. Big Film has donated 15,000 types of special effects that the students can use in their productions.
“We’re preparing students for real-world jobs,” Christine said. “The students come up with ideas, then a script and put teams together. We’re using new technology while focusing on students learning and having fun. The centerpiece is that students should have a voice.”
Christine said they also want the students to build confidence in their filmmaking skills. “We want them to become entrepreneurs. We want them to be able to work in teams. if they don’t go into filmmaking, video skills are something that can be used in any career.”
Last year, there were 25 students in the program who made six films that were shown at Harkins Theater and received the red-carpet treatment. Four of the films have been shown at film festivals, including the Prescott Film Festival. Some of the students have obtained paying film
work after their films were released.
“We cannot green light every film, but we have a wide array of films and genres, so each student has something they are interested in,” said Gulliver.
One student’s film was about a song she wrote and performed. “Now that song is out there for the world to see,” he said. “One of the films is a hilarious comedy. Another film is like Star Wars.”
Gulliver said the students get to have use Prescott as its backdrop, whether it’s The Dells, the historic downtown area or local restaurants.
“Our Youth Film Program is unlike any I’ve ever seen because from day one, the students are getting professional experience.”
Gulliver says he is impressed with theater productions at Prescott High School and would like to see them on film. “I told them that you can have the best performance of your life, but if you’re not filming it, the agents aren’t seeing it,” he said.
When they moved to the Quad Cities, Gulliver and Christine were helping at The Movement Studio in Prescott Valley. “We saw the youth have an affinity for the dramatic and the arts. They encouraged us to do this,” he said.
The Youth Film Program can accommodate up to 40 students this year. Those interested can view films from last year on the website apply online. “During the first class, the kids get handson experience both in front of the camera and behind the camera,” said Christine. “They can be the actor in one film, the director in another and the camera person in another,” she said. “We encourage students to learn more than one skill.”
Gulliver also teaches fundamentals of film at Yavapai College.
Christine, who earned a degree in film from San Diego State University, has worked on productions for Fox Sports, Jack in the Box and other businesses. She was an independent film producer before working with Gulliver on film productions 25 years ago. QCBN
For more information, email christine@parallelmediastudio.com.
STAN BINDELL, QCBN
Photographer Carol DiQuilio captures the beauty of birds and mammals in vivid detail
Carol DiQuilio has only lived in Clarkdale a little over a year, but the word is out on her nature photography, as the subjects in the captivating photos seem to jump out at passersby in local shops.
The nature photographer has been perfecting her craft for 60 years. With the decision to downsize, she moved from Texas to Clarkdale. Her Arizona adventures have included camping at Deadhorse State Park in Cottonwood while searching for her new home and traveling to Patagonia in Southern Arizona to capture photos of birds and mammals.
DiQuilio uses different cameras and lenses, depending on how far she is from the birds or mammals. Quail are her favorite birds to photograph.
“I’m trying to get a hummingbird on a snow-covered branch,” she said.
One of her most cherished photos is of an osprey feeding its young at Page Springs. She also has stunning images of songbirds, eagles and owls.
“Some birds are skittish,” she said,
“but some mammals will let you get close.” For example, a family of foxes moved into her yard when she lived in Johnson City, Texas. “They would get close to me because they got to know me. That was phenomenal.”
Those foxes were in her yard for eight years. “When I moved, they moved to my girlfriend’s house down the street. They are in the same subdivision and that makes me feel good.”
Javelina, pronghorn, bobcats, mountain lions and coyotes are among her subjects. She has cameras set up in her yard, where wildlife often visit.
For decades, starting in the 1980s, DiQuilio worked in photo labs and graphic design. It was only 10 years ago that she started out on her own. “I always wanted my own business,” she said.
Born and raised in Buffalo, New York, Carol studiead at the Rochester Institute of Technology and earned a degree in digital photoshop and graphic design from Houston Community College.
Continued on page 33
Donna Werking shares how a New Year’s Eve vision became a community tradition
By QCBN Staff
When Donna Werking experienced the Weatherford Hotel’s Great Pinecone Drop in Flagstaff as a student at Northern Arizona University in the mid-2000s, she thought her hometown needed a New Year’s celebration of its own. That inspiration would later ignite one of Prescott’s most beloved NYE events, the Whiskey Row Boot Drop, now heading into its 15th year with two drops on Dec. 31, on downtown’s Whiskey Row.
After NAU, Werking joined the Arizona Sundogs Hockey Club organization in Prescott Valley, managing corporate sponsorships, events and arena promotions designed to elevate the fan experience. “Those years unknowingly became my entrepreneurial incubator,” she said. “I had the opportunity to lead multiple aspects of the hockey club and generate promotional ideas to bring people together, not just for hockey, but to create an atmosphere in which the community would proudly gather.”
When the team was sold during the Great Recession, Werking, then a young mother, launched DW Consulting in late 2009, later transitioning into Prescott’s first social media and digital marketing agency, Northern AZ Social.
In November 2010, Werking says her client, Tracey Horn, was courting a relationship with the City of Prescott’s Tourism Department. They discussed a need to increase bed tax dollars during the slower winter months. Werking and Horn casually floated the idea of a New Year’s Eve celebration. Although the city didn’t have a NYE celebration in its marketing plan, the tourism group expressed support for organizers who were bringing new events to the area.
“That little bit of encouragement and a lot of time on my hands was all I needed,” said Werking. “I wanted to create something that would fill the event gap and serve our small
businesses, but more than that – leave a legacy behind with a new event tradition.”
Armed with experience from sports marketing and event planning, Werking began sketching out plans for a New Year’s countdown celebration in her spare time. “I researched what other cities dropped on New Year’s Eve,” she said. “Key West dropped a drag queen in a high heel shoe, Atlanta had a peach, but no one had ever dropped a boot. It just felt right for Prescott – the cowboy boot represents our Western heritage.”
She modified an old sponsorship proposal from her Sundogs days and shared the proposal with her client, Horn. Werking says it was met with indifference, but she continued to work on the concept for months. She created the first mockup website in early 2011, to better share her vision. In May 2011, Horn invited Werking to meet with radio executives Patrick Gallagher and Patti Ezel of Magic 99.1 FM. “To my surprise, the meeting was to discuss the New Year’s Eve event I had been working on since November,” Werking said.
Shortly after, cofounders Werking and Horn, along with Gallagher and Ezel, formed the first New Year’s Eve Boot Drop committee. With no guarantee of success or profitability, their goal was simple: to bring the first-ever New Year’s Eve celebration to downtown Prescott.
Werking continued her efforts through the next six months as a bare-bones operation. She collected signatures from Whiskey Row businesses, managed traffic plans, budgeting, sponsorships, signing contracts and negotiating trade deals, ordering promotional giveaways, organizing trash and sanitation, securing the use of the Courthouse Plaza with the Prescott Downtown Partnership, creating infrastructure maps, orchestrating meetings and more, all while pregnant with her first son.
Horn secured a non-profit to manage the sponsorship dollars raised under a 501(c)3,
By Jeff Lane, Au.D.
Hearing loss is an insidious condition that affects all aspects of an individual’s life. Enjoying television or movies means turning up the volume too loud for others or reading captions. In-person conversations become less enjoyable because of the effort required of the hearing-impaired listener. Phone conversations can be even more difficult, as visual cues are unavailable and the quality of the connection can vary. The inability to communicate effectively over the phone can be frustrating and exacerbate isolation, especially in these times. Luckily, solutions are available!
BLUETOOTH HEARING AIDS
Modern hearing aids have Bluetooth
directly built in to the devices. The days of wearing intermediate accessories around the neck are gone. With this direct connection, any audio signal originating from a cell phone can be streamed directly to the hearing aids. This includes videos, music, podcasts and, of course, phone calls. Using Bluetooth for phone calls offers multiple advantages. First, the call signal can be processed for the hearing loss. Hearing aids function by amplifying the signal according to the user’s hearing loss. Frequencies with more significant loss receive more volume, while frequencies where the person hears better receive less. Thus, the frequency response is designed to help the wearer hear the signal as clearly as possible. Hearing aids have a distinct phone program automatically installed, meaning the call
Modern hearing aids have Bluetooth directly built in to the devices. The days of wearing intermediate accessories around the neck are gone. With this direct connection, any audio signal originating from a cell phone can be streamed directly to the hearing aids.
will be amplified in the same manner as environmental sounds.
Another benefit of using Bluetooth of phone calls is that positioning and distance of the phone are no longer an issue. When listening to the phone acoustically, the receiver must be placed near the hearing aid microphone in order to be amplified. This can often mean moving the phone around to find the “sweet spot,” or holding it in an unnatural manner. Bluetooth eliminates this struggle, as the signal is streamed directly to the aids. It also allows any call to be hands-free, as the distance from the phone is not a factor. Whether your phone is buried in your purse, or you are driving and wish to remain safe, it is possible to answer the call using the hearing aid and enjoy the conversation without ever needing to touch the phone.
Bluetooth works as a solution for cell phones, but what about landlines? The solution here would be a captioned telephone. A captioned telephone, as its name suggests, has a screen on which the other person’s words are typed, allowing the user to read along while listening. Visual cues lessen the cognitive load, meaning it takes less effort to comprehend the conversation.
The captioning occurs in real-time, providing a natural experience. Most companies have an employee who provides the captioning, rather than a machine, ensuring accuracy. There employees are required to transcribe the conversation faithfully, meaning no part of a conversation can be altered or censored. Regarding privacy, all conversations are deleted on the employee’s end immediately after the call ends. However, the person using the phone is able to save conversations for reference if they choose. For example, if a conversation revolved around a doctor’s appointment, the conversation could be saved to ensure the date and time of the appointment were not forgotten. Anyone may qualify for this phone and service. A federal phone tax provides funding, meaning the user never has to pay for any aspect. It’s helpful and free! The only requirement is that an application be submitted by a hearing care provider confirming that the recipient indeed has a hearing loss. At that point, the company will come to the home and install the phone and provide training on its use. A phone line is not required. Additionally, internet service is no longer required. If a person does not have internet in the home, the
company now has hardware that still grants access to the service. There are no barriers any longer! Returning to cell phones, captioning services are also available in app form. It functions the same as the landline, ensuring similar quality. At of this writing, the app is only available for iPhones, although Android devices are currently in beta. Again, the only requirement is that a hearing care provider verify the need for the service. If the app is downloaded without an application, it will be nonfunctional. If the options above sound appealing, contact a hearing healthcare provider to help guide the process and select the best option. Communication, in all forms, is a vital component to quality of life. QCBN
Trinity Hearing Center is located at 1330 N. Rim Dr., Suite B in Flagstaff. For more information, visit the website at TrinityHearing. net. Jeff Lane is a doctor of audiology with a passion for improving the lives of others. Dr. Lane may be reached at 928-522-0500 or at audio@trinityhearing.net.
BONNIE STEVENS, QCBN
As an event planner, I’ve seen a lot: an outdoor celebration so cold it could break violins and freeze cameras; a microburst so precise it could target your event and snap heavy metal poles in two, tossing them like toothpicks; and a keynote speaker so ill with the flu that she could muster all the energy and inspiration of a frozen turkey. This and more makes me an expert in the Plan B department. Resourcefulness is everything. Here are my five key principles for your holiday event.
1. NEVER UNDERESTIMATE THE GIFT OF THE HOLIDAY CANDLE
I read an article once that said the worst holiday gifts are socks and candles. Whoever made this statement has never had their power go out right before a dinner party. At 3:30 p.m., right as my husband and I were about to start cooking for our small, intimate holiday gathering, I remember smugly thinking: Everything is perfect and on time! Never think that. Those next two hours were critical to our success, but even if we grilled in the rain, the house was growing dark-
er. That’s when I remembered: We had received a lot of holiday candles through the years! Soon, our house was one big aromatic experience of iced cranberry, cinnamon, nutmeg, vanilla and leather, and romantically lighted. Guests thought we were cooking something interesting. Sadly, we weren’t, yet!
2. DELEGATE, ESPECIALLY AT THE LAST MINUTE
You know what else doesn’t work when you have no electricity? Just about everything – the garage door, the refrigerator, the freezer, the blow dryer. And when APS alerts your phone to tell you not to worry because you’ll have power restored in two hours, that’s definitely a good time to worry and time to call in support, like neighbors with ice. Also, make sure at least one of your guests loves you a lot and won’t mind when you ask her to put on oven mitts up to her elbows and babysit the oven when the power does come back on, even though she’s wearing a holiday dress meant to dazzle and heels dressed to kill.
Extroverted strangers in a dimly lit room that smells like a gingerbread horse barn will definitely find something to talk about! As they are maneuvering around other people’s coolers filled with ice, they will make their own entertainment. That’s when you’ll feel the heavily padded hand of your oven-mitted friend land encouragingly on your back assuring you that everyone is having such a good time that no one is even thinking about dinner!
4.
Every good server knows that if you can get a beverage in a guest’s hand, you have just bought yourself and the utility company some time. In our case, the beverage of choice was the exotic Peruvian-inspired Pisco Sour. No one really knows what that is, so they don’t have an opinion yet and the process is messy but fun to watch. Let curiosity work in your favor while the volunteer bartender of the group – there’s always one among your extroverts – entertains with egg whites,
a shaker and salted rims, while you scramble to salvage your meal.
5.
This is really your last chance to impress, so make it count. No matter how the rest of the evening went and the fact that your expensive gelato has slowly become an Italian soft-serve lump, offer it with a shot of decadent chocolate liqueur. When you need a showstopper and a scene stealer, make like Bonnie Raitt and give them
something to talk about. When it comes to events, we are really all just little children inside. We want to be surprised. We want to be entertained. We want to laugh like there’s no tomorrow. And we want to go home with a goodie bag. Give them the gift of the holiday candle. QCBN
The Verde Valley, with its vibrant communities and a growing population of over 50,000, is a hub of natural beauty, innovation, and entrepreneurial spirit. The Quad Cities Business News is proud to announce the launch of our new Verde Valley section, dedicated to spotlighting the region’s dynamic business ecosystem. Through in-depth coverage and expert insights, we aim to connect, inform, and celebrate the remarkable people and businesses driving growth in this incredible part of Arizona.
The seasoned chef enjoys the quieter pace and thriving following
By V. Ronnie Tierney, VVBN
After serving as vice president of culinary operations at the Urth Caffé in Los Angeles, Chef Andrew Raab moved his family to Sedona, seeking a slower pace. “We had four Urth Caffés to start and ended up with 10 locations,” he said, noting the business is now international.
staff enjoyed working with him. He was so jovial and made the job fun. We miss him and his pastries are amazing.”
Born in Maryland, Raab ran three successful restaurants for 10 years before moving to the West. Upon landing in Sedona, he served as chef at René at Tlaquepaque for two years.
“Andy did me a big favor coming to work here at René,” said Mercer Mohr of Mercer’s Kitchen Group. “It was a big sigh of relief for me. He has a good business background, understands costs and made some good business suggestions. He was on top of things, a leader and the
Recently, Raab purchased the Bullpen Grill and Watering Hole restaurant in Camp Verde. “I came close to buying one in Prescott and then I saw that the Bullpen Grill and Watering Hole was for sale. As soon as I walked into the restaurant, I knew I wanted it. I could see the potential and I knew that I could grow the business in the Camp Verde area.”
Chef Raab has developed a menu that has locals coming back for more. New England Clam Chowder, Pecan Crusted Catfish and Chicken Fried Steak are just a few of his offerings. He also serves three types of Wagyu beef burgers.
“Wagyu is an Australian beef that has wonderful flavor and a nice mar-
bling,” he said. “We use it for our beef cheeks as well as our burgers and the flavor and texture are amazing. It’s something you can’t get with choice beef.”
“All my life I’ve eaten my burgers plain with nothing but cheese. I believe this way you can really taste the meat and not the toppings. The meat at The Bullpen Grill & Watering Hole is so tasty and fresh. I’ve had their chicken fried steak, too and that’s really good,” said customer Tim Nordeen, a construction estimator.
“The Bullpen is a true gem in Camp Verde!” said Town of Camp Verde Economic Development Specialist Crisi Clark. “Fantastic food, outstanding customer service and live music create the perfect dining experience. It’s hard to pick a favorite
dish when everything from the Crawfish Tails to the Bullpen Burger is delightful.”
Raab’s wife, Alexia, works in the restaurant when not homeschooling their two children, ages 7 and 9. “We are teaching them the value of hard work,” he said. “They love making desserts and sometimes even help with other menu items.”
Raab clears his mind by taking to the trails of Sedona, running an average of 40-50 miles a week.
The Bullpen Grill & Watering Hole is located at 564 S. Main Street in Camp Verde. For more information, visit www.bullpengrill.com.
HOBBY I’D LIKE TO PURSUE Archery. I want to learn how to bow hunt.
MY GUILTY PLEASURE
Chocolate chip cookies. Put a bag in front of me and they’re gone.
THE ACTOR WHO SHOULD PLAY ME
Bruce Willis. People think I look like him.
WHERE I HOPE TO VISIT
I would love to go back to Tokyo. Japan was amazing. I would love to bring my family there.
HOW I RELAX By running, every morning. VVBN
By V. Ronnie Tierney, VVBN
Since its roots in ancient Mesoamerica, chocolate arguably has been the queen of decadent desserts. And now, Shari Flam, owner of Living Chocolate in Sedona, is exposing cacao, the natural form of chocolate, as a vital nutrient.
“Cacao in its natural state is a superfood and new studies have shown it can prevent dementia, stimulate stem cell growth and, combined with vitamin D3 and K2, can move calcium out of the arteries and build up bones,” she said.
Flam explained the importance of keeping cacao in its natural, living state. “Heat can kill all the digestive enzymes and antioxidants in chocolate and adding sugar can make our bodies respond negatively.”
Selling her delicacies out of her store located in the Harkins Plaza in Sedona, the Living Chocolate motto says it all: “Back to the heart of chocolate.”
From truffles to turtles, Flam also sells ceremonial drinks to enjoy in her shop or to take out. She also offers popsicles and even cookie dough in a jar.
“We do not have a drop of white sugar in the shop. We use Flagstaff grown honey and many of our chocolates are keto-friendly.”
Flam was born in Utah but moved frequently, as her father was in the military. Her family finally settled in
Fresno, California, where she lived until high school graduation. She attended University of California Santa Cruz, where she studied sociology and moved to Sedona right after graduation. Sociology remains a passion for her.
“I just love to observe people and try to understand them. Sociology has helped me to be more compassionate and understanding toward others,” said Flam, who has two adult children.
After working as a food server at a high-end restaurant for 12 years in the evenings, Flam started making chocolates during the daytime hours. “I believe that God was setting me up for this adventure,” she said.
Forsaking standard chocolates, Flam began making healthy treats for her kids. “I made homemade malt balls, Graham crackers and all kinds of chocolates with healthy sweeteners.”
In 2015, she began selling her chocolate confections at farmers markets around Northern Arizona as well as taking and delivering special orders. “I started my business on $300.”
“Living Chocolate is not an ordinary chocolate shop, and I have been a fan since day one. It is a divine experience of partaking of the essential spirit and wonders of cacao,” said Mariko Yamamoto of Sedona. “There are no refined sugars used. Only honey, allulose or date sweeteners. If one is ready for a warm, cozy adventure and
rich experience of the finest chocolate wonders, do not miss your opportunity to visit Living Chocolate. Each bite is a bite of heaven.”
“Our cacao is sourced from Belize, Peru, Uganda and even India and it is not adulterated with any butters or milk powders, so it’s the whole cacao, which takes very little to get the medicinal effects,” said Flam. “Since I opened
[the shop] four years ago, prices have tripled from our vendors, but it’s the whole cacao and when you compare a healthy truffle to buying a dessert or glass of wine at a restaurant, then it is reasonable and so good for you, with no hangover or sugar crash.”
Visiting Sedona for his first time from Wyoming, Guy Bradach was offered a Living Chocolate Pecan Turtle from his aunt. “It was amazing, and I couldn’t believe it didn’t have sugar. The chocolate was tasty, the nuts were crunchy and fresh. It was the best.”
Cacao classes also are offered at Living Chocolate. “We open the fruit and learn how it goes from a fruit to a [chocolate] bar. We discuss history and mythology, most importantly, the chemicals that your body makes when you eat chocolate.” QCBN
Living Chocolate is located at 2055 W. State Route 89 in Sedona. For more information, call 928-203-6904 or visit www. livingchocolate.com
By V. Ronnie Tierney, VVBN
With rollers, brushes, aerosol spray paint, scaffolding and a whole lot of talent, muralist Claudio Valdez is at it again. The renowned artist was hired by Rick and Jaynell Chambers to paint a mural on the outside of their Stage Stop Trading Post in Camp Verde.
“The purpose behind the mural was a love for the historic Main Street of Camp Verde,” said Rick, “something that visitors and locals can stop and view and think of days gone by.”
Titled “Onward! Ho,” Valdez says the mural represents both the preservation and rebirth of Camp Verde. “Through my artwork I aim to safeguard the stories that shape the town. Public art is more than a decoration, it is a cultural memory made visible. A testament of identity and an act of beautification that elevates the community.”
The idea for the mural came from Rick. “He wanted to depict a historical reference to the old Stage Stop and Boarding House, circa 1875,” said Jaynell.
The couple hopes that the mural will help boost local small businesses and increase foot traffic. Currently, it is about 85% completed and is expected to be finished before the end of the year.
“The hard work that Claudio has put into this piece really shows. I can’t stop smiling when I see how much he captured the true era and significance of this location,” said Rick. “Claudio is a true modern master of painting.”
The Stage Stop Trading Post, located at 567 S. Main Street, offers a wide variety of jewelry, art, home décor, collectibles, coins, memorabilia and antiques. QCBN
Sapphire & Opal Beauty Salon is a new addition to Pine Ridge Marketplace, located in Suite 136 near Dillard’s. Created and led by owners and stylists Gina Ravetto and Christina Brokaw, the salon is known for blending modern expertise with a passion for client transformation.
“We’re thrilled to open our salon and serve the Prescott community,” said Gina. “Our mission is to ensure every guest leaves our salon feeling refreshed, inspired and radiant.”
Gina is known throughout the Quad Cities area for her skill in color corrections, grey blending and men’s styles. She’s built her career on taking on challenges with care, creativity and connection. Gina says she strives to create a relaxing, judgment-free environment where clients leave feeling rejuvenated and seen.
Christina’s love of hair started at age 5. She has a passion for transformative cuts and color. A graduate of Ricci’s Academy in Connecticut, she specializes in women’s color and highlights and men’s cuts, focusing on detail and client satisfaction.
“Gina and Christina bring unmatched talent and dedication to their craft,” said Anji Rude, creative director at Pine Ridge Marketplace. “We are thrilled to welcome them and their confident presence, which will enrich our community.” QCBN
Sapphire & Opal Beauty Salon is open 9 a.m.-6 p.m., Monday through Friday, 9 a.m.-5 p.m. Saturday and 11 a.m.-5 p.m. Sunday. Appointments can be booked by calling 928-710-0568.
Ballet Victoria’s version of “The Nutcracker” returns to the Jim and Linda Lee Performing Arts Center for three weekend performances: 2 p.m. and 7 p.m., Saturday, Dec. 6 and 3 p.m., Sunday, Dec. 7.
Ballet Victoria’s adaptation of Tchaikovsky’s famous score is designed to whisk audiences away to a world of twinkling snowflakes, dancing sweets and childhood wonder. Described as a visually stunning production, the holiday classic is infused with fresh elements to delight all ages, including long-time ballet lovers and first-time attendees.
This year’s production, “The Gift of The Nutcracker,” reimagines the timeless tale through Ballet Victoria’s signature storytelling style, from the festive Christmas Eve party to the enchanting Land of Sweets.
A pre-show Sugar Plum Fairy Tea Party will be hosted on the mezzanine prior to select performances, where guests can enjoy tea and sweet treats and meet the ballet dancers.
Tickets for the ballet start at $44. Tickets for the Sugar Plum Fairy Tea Party are $20 per person. The Jim & Linda Lee Performing Arts Center is located on the Yavapai College Prescott Campus, 1100 E. Sheldon Street in Prescott. For reservations or more information, call the Ticket Office at 928-776-2000, visit www.ycpac.com.
QCBN
By Lisa B. Rhine
Graduating from high school can present its own set of challenges to any student, but for 18-year-old Miriam Holyfield, pursuing a bachelor’s degree at Yavapai College while simultaneously completing her high school curriculum demonstrates an inspiring mix of ambition and dedication.
Home-schooled for her entire academic journey, the Prescott Valley teen’s parents bought the curriculum and helped her through it, while she supplemented her education with resources like Khan Academy.
Khan Academy is an online learning tool that, according to the organization’s website, “focuses on skill mastery to help learners build the strong foundations they need to succeed in higher education and in their careers.” Subjects available for study include math, English, science, computing, economics and social studies.
“I’ve wanted to start college early ever since I was about 8, and I read some old books about young adults getting college degrees,” said Holyfield. “My parents assured me that I could take college classes as soon as I finished algebra. So, in August of 2021, when I finished, my mom began looking into options at Yavapai College. I have several family members who had already started the Early College program. She enrolled me, and at 14, I started my Yavapai
College journey.”
Pursuing her degree at Yavapai College entirely online, Holyfield finished her high school curriculum earlier this spring but is taking a few more classes through the Young Writer’s Workshop, an online community for aspiring authors. She is on track to receive her Bachelor of Science in Business degree with a concentration in Entrepreneurship in May 2026.
While Holyfield’s academic career has been as intense as it’s been rewarding, it hasn’t been free of difficulties.
“One of my biggest challenges has been the transition from self-paced homeschooler to the class structure,” she said. “There are times my ADHD brain feels like I’m flying through the material and cannot wait for the next module, and then there are other times I wish I could slow down and spend more time learning specific subjects. And taking classes as a young teen has been challenging; I struggle with time management and motivation.”
Alternatively, because of the courses she has taken at Yavapai College, she has become much more disciplined in time management.
“I’ve learned to schedule. I’ve learned to block time. As a naturally disorganized person, I have learned how to build a functioning system that allows me to progress forward at a healthy pace.”
“We’re incredibly proud of Miriam’s
dedication and passion for her studies,” said Holyfield’s father, Jesse. “Her hard work and commitment to this business degree have been inspiring to watch, and we’re grateful for the opportunities and support she’s received from her community and Yavapai College along the way.”
Holyfield cites the support and care she’s found at Yavapai College, specifically from Yavapai College’s Early College Senior Advisor Natalie Inouye. “Natalie has been a wonderful and supportive part of my journey,” Holyfield said. “She was the one who encouraged me to go for the Business degree when I earned my associate’s, and I would not have done it without her encouragement and guidance. She has helped me through several stressful situations.”
“I have had the pleasure of being Miriam’s Early College advisor for over three years now,” said Inouye. “And she has shown herself to be a very hard worker, taking college classes all throughout high school. Miriam always asks great questions and has consistently excelled in her college classes.”
QCBN
Lisa B. Rhine, Ph.D., is the president of Yavapai College.
By Jim Carlisto
As the holiday season approaches, many people find themselves searching for the perfect gift – something personal, lasting and able to convey emotion in a way words sometimes cannot. For centuries, jewelry has held a place among the most powerful gestures of affection. Beyond its sparkle or monetary value, a piece of jewelry can communicate sentiment, preserve memory and serve as a tangible reminder of an important relationship.
Unlike gifts that fade, wear out or become obsolete over time, jewelry often lasts a lifetime. A necklace, bracelet, ring or set of earrings can be worn for decades, passed down through generations or tucked safely away to be rediscovered years later. The endurance of the item becomes symbolic of something deeper – the longevity of the relationship it represents.
One of the most compelling reasons people choose jewelry during the holidays is its ability to become a signature piece. Certain items are worn every day and linked entirely to the person who owns them: a
pair of earrings never taken off, a bracelet seen in every photograph, or a pendant that rests close to the heart. Over time, the piece becomes synonymous with the wearer. When chosen thoughtfully, jewelry can enhance personal style while adding sentimental value.
The meaning behind a signature piece is rarely accidental. When selecting jewelry for someone special, people often consider more than beauty or trend. They think about symbolism – birthstones, initials, engravings or designs that reflect a shared story. A ring with intertwined bands may represent unity. A locket might hold a photograph of a loved one. A pendant shaped like a star could commemorate a milestone or moment of inspiration. The emotional weight behind the choice becomes part of the gift itself.
That intentional act of selecting jewelry – an item that cannot simply be picked up at random – speaks volumes. Unlike a last-minute holiday purchase, jewelry requires attention to detail and personal understanding. The giver must consider the recipient’s style preferences, lifestyle and sentimental attachments. Even
for those who do not wear jewelry often, a carefully chosen piece can feel personal and meaningful rather than generic.
Gifting jewelry during the holidays also aligns with tradition. Across cultures, jewelry has long been used to mark major life moments – engagements, weddings, anniversaries and milestone birthdays. The holiday season, with its emphasis on togetherness and reflection, becomes a natural time to honor a relationship in a similar way. The exchange does not need to be romantic; jewelry is also given to daughters, parents, siblings and close friends. It can signify gratitude, admiration or a desire to preserve a memory.
Psychologists note that meaningful gifts often share three traits: They reflect the giver’s understanding of the recipient, carry emotional significance and endure over time. Jewelry fits all three categories. It can be highly personal, yet not overtly sentimental in a way that makes the recipient uncomfortable. The piece itself can be understated or bold, but its meaning remains constant.
Another reason jewelry holds its place among holiday gifts is its
inherent physical closeness. Unlike objects kept on a shelf, jewelry is worn directly on the body. It becomes part of daily life, often touching the skin. When someone wears a gift in this way, it is a quiet, continuous reminder of the person who gave it. Few other gifts can match that level of emotional proximity.
The ability of jewelry to serve as a time capsule also contributes to its lasting appeal. Years after an item is given, the wearer may look at it and recall not just who gave it to them, but where they were in life at the time. Holiday jewelry, in particular, often carries the added layer of seasonal memory – fireplace gatherings, winter celebrations or the fleeting quiet of a snowy evening.
For those deciding what to give someone meaningful this holiday season, jewelry offers a rare combination of beauty, symbolism and permanence. It is one of the few gifts that says “I care” without requiring explanation. Whether it is a simple gold chain, a pair of birthstone earrings or a carefully crafted ring, the intention behind the choice matters most.
In a season filled with fleeting trends and temporary purchases, the lasting nature of jewelry stands apart. It does not expire, go out of style overnight or lose relevance. Instead, it becomes a chapter in a person’s story – one that can be worn, remembered and cherished for years to come. QCBN
As the owner of Raskin’s Jewelers, Jim Carlisto, a member of the esteemed Carlisto family, remains unwaveringly committed to upholding their founding values, guaranteeing exceptional service to each patron. With over 16 years of profound experience in the jewelry realm, Jim’s steadfast devotion lies in maintaining unparalleled standards, placing paramount importance on customer satisfaction. 110 W Gurley St Prescott, AZ 86301
By Lucy Leyva
There’s something truly magical about Christmastime in Prescott.
As the courthouse lights up with a million twinkling bulbs, our town transforms into what many lovingly call Arizona’s Christmas City. But beyond the lights and decorations, it’s the spirit of connection that makes this season so special.
Each year, I’m reminded that the holidays aren’t just about gifts under the tree; they’re about giving our time, our hearts and our presence to one another. From the festive parades downtown to the small-town charm of Acker Night, the Christmas season in Prescott gives us countless opportunities to come together and celebrate what truly matters: community.
There’s no better feeling than gathering with family and friends in the crisp mountain air, sipping hot cocoa as carolers sing along Whiskey Row. Whether you’re taking a stroll through the Courthouse Plaza, visiting local shops for handmade treasures, or volunteering at a community event, these moments weave together the fabric of who we
are as a town.
One of my favorite traditions is watching the Christmas Parade. The joy on children’s faces, the laughter of neighbors and the unity that fills the streets make it a reminder of how deeply we’re all connected. Events like these bring us closer, turning strangers into friends and friends into family.
Prescott shines brightest during this season not just because of the lights, but because of the people who make it glow: the volunteers, business owners, families and dreamers who give their time to keep our traditions alive. It’s a time to reflect, to reconnect and to recognize that our greatest gift is one another.
This Christmas, I’m especially grateful for the sense of belonging that Prescott gives. No matter how big or small the gesture, every smile, handshake and act of kindness contributes to the warmth that fills our community.
Prescott isn’t just beautiful during the holidays; it’s inspiring. It’s a reminder that when we come together, we create something truly magical. QCBN
Lucy Leyva is the owner of Prescott Maid to Order.
By Tracey Horn
The Whiskey Row Boot Drop is back and bigger than ever, celebrating its 15th year as Northern Arizona’s most iconic New Year’s Eve event. On Wednesday, Dec. 31, thousands will gather in historic downtown Prescott to welcome the New Year with the drop of a dazzling 6-foot illuminated cowboy boot from the Palace Building’s 40-foot flagpole.
This year’s milestone event builds on the excitement of last year’s worldwide recognition, when CNN aired the Boot Drop live to a global audience. “It was incredible to see our small-town tradition featured on an international stage,” said Matt Brassard, producer of the Whiskey Row Boot Drop. “We’re thrilled to continue sharing Prescott’s unique charm and Western heritage with the world.”
The celebration will feature two boot drops – one at 10 p.m., to coincide with the New York City ball drop, and another at midnight – each accompanied by spectacular fireworks displays lighting up the Prescott night sky.
The Boot Drop is more than just a party; it’s a celebration of our com-
munity and our Western roots. What started 15 years ago with just 4,000 attendees has grown into a tradition that now draws more than 20,000 people. It’s a bucket-list event that brings joy, hope and togetherness as we step into the New Year.
This year’s entertainment lineup includes live music from The Instant Classics, a renowned Classic Rock and Top 40s cover band from Phoenix, ensuring a night of unforgettable energy and fun. Attendees can also enjoy food from local street vendors, carnival games and prizes throughout the evening. Hosting the festivities will be Leza Lachapelle Dandos of Leza Live 1490AM/103.5FM and Marco Espitia of M & M Entertainment.
“The Boot Drop has become a true Prescott tradition, offering something for all ages,” added Brassard. “It’s the perfect way to close out the holiday season and ring in the New Year with family, friends and neighbors.”
EVENT DETAILS:
When: Thursday, Dec. 31, 2025
Where: Whiskey Row, Downtown Prescott
Highlights: Two boot drops (10 p.m.
and midnight), fireworks, live music, food vendors, games and more Attendees are encouraged to dress warmly for this outdoor event and celebrate responsibly.
The Whiskey Row Boot Drop is presented by Findlay Auto Group Prescott, Blue Cross Blue Shield of Arizona and the Experience Prescott Office of Tourism.
For more information, contact Matt Brassard at 1-800-975-0013 or visit bootdrop.com.
Join us for an unforgettable night of celebration, community, and tradition as we ring in 2026 together in the heart of Prescott! QCBN
Additional support provided by ZebraScapes, Ability Remodeling, Cemex, Springhill Suites, Residence Inn, C4th Home Improvement, APS, Fancy That!, Bucky’s Casino, Dignity Health, Yavapai Casino, Matt’s Saloon, Lighthouse Coffee Company, The Daily Courier, Blind Brothers Arizona, Black Arrow Native American Jewelry & Art, KPPV106.7FM, KDDL94.3FM, JUAN107.1FM, JACK94.7FM, KQNA1130AM, American Mailer, Your Home First Magazine, Sparklight Advertising, Torme, El Gato Azul, Prescott Living, Prescott Now, Magic99.1FM,
KAFF92.9FM, Hope Arizona Shine 103.9FM, The Mountain 93.9FM, Hits106, Prescott Woman Magazine, Red White & Brew, Hotel St. Michael, Hair Station 105, FooteWork Auto License & Title, Quad Cities Business News, and Flagstaff Business News.
developed more than 1,000 campaigns for both small and large businesses
By Ken Lain
December is the time to plant privacy screens for maximum growth and seclusion in spring. Without strategically placed evergreens in the yard, it can feel as if prying eyes are looking right into your home. Not only does your privacy seemingly disappear, but that neighbor’s debris pile can be on full display!
To successfully add evergreens to a landscape, several essential steps are worthy of your time and energy. The most crucial requirement for trees to thrive is drainage. Blend one shovel full of Watters Premium Mulch into every three shovels full of native earth to pack around each root. Feed new plants with 7-4-4 All Purpose Plant Food right after planting. The cottonseed meal in this natural food promotes robust root formation while maintaining good foliage color. Finally, deep soak each plant with a solution of Root & Grow. This specially designed compost tea encourages new roots that grow deep and strong.
BEST EVERGREEN TREES FOR SCREENS AND ACCENTS
When you’re ready to choose the trees for your living wall of green, read through these popular choices of local screening plants that fill in fast.
My favorite native evergreen screener is the Arizona cypress. It is like a giant alligator juniper in size and color but grows faster and fills in more thoroughly than other screening plants. Growing to more than 20 feet tall and 12 feet wide in just a few years, you can see why this is the No. 1 choice for a planted screen.
Very cold hardy, this spruce is the perfectly symmetrical Christmas tree shape and an excellent choice for a front yard holiday tree or as a semiformal accent in a large yard. It makes a pretty evergreen background against contrasting foliage colors, flowering shrubs or
autumn leaves. Line up several for a windbreak or to quickly diffuse lights and sounds along busy streets.
This is the largest screening plant, growing to more than 50 feet tall and 20 feet wide. It is one of the fastest growing of the screens, growing 2-3 feet every year. This cedar thrives on low water use, drought conditions and drip irrigation, as with most upright evergreens. Make sure to give it plenty of growing space because with its long, swooping branches of Arizona Blue foliage, this tree is going to need it!
JUNIPER
Let’s look at the juniper family. Spartan,
Blue Point and Wichita are on the extensive list of junipers available at Watters Garden Center now. Juniper forests surround us, so be assured junipers are naturals to add to a landscape. Whichever color and height you like, they all grow well in this part of the world.
AUSTRIAN PINE
This is a handsome evergreen tree with a densely branched conical form when young that becomes umbrella-shaped with age. Needles are long and dark green. This pine tolerates poor soils and harsh, drying winds and it is a great conifer for windbreaks or used as
large landscape specimens.
There are many more choices, such as the larger evergreen shrubs and deciduous trees like aspens. We will discuss those varieties another time.
Meanwhile, I’ll be helping local gardeners plant privacy here at Watters Garden Center. QCBN
Ken Lain can be found throughout the week at Watters Garden Center, 1815 Iron Springs Road in Prescott, or contacted through his websites at WattersGardenCenter.com or Top10EvergreenTrees.com.
By Shawn Powers
Industry expos, conventions and trade shows still have a place in today’s marketing environment, and many have learned to live harmoniously with digital trends. Your methods of communicating with your audience have changed over the years, and likely now include both face-to-face and video conferencing options.
Hybrid events, in particular, have become increasingly popular, especially over the last couple of years, due to the conditions caused by the pandemic. These are events that feature both an in-person and online component, allowing individuals to virtually attend the show from the comfort of their own home, without having to travel to a busy expo hall. While many industry shows and events are returning to their traditional in-person venues, research shows that hybrid events are here to stay. A study from EventMB highlighted that 71% of event planners in-
tend to keep virtual elements moving forward because of how successful they’ve been.
When planning your next trade show appearance, here are a few things to keep in mind in today’s event atmosphere:
DO your research. Once you know what show you’ll be appearing at, get a registration list from the organizers. Send pre-show mailings that tease special offers, giveaways and demonstrations. Make sure to get a list of virtual attendees, too, and invite them
DO assess your booth or display. When was the last time you updated your messaging? While you might have become comfortable with wear and tear, remember that your prospects will be seeing it for the first time. Consider newer lightweight fabric displays that quickly pop up and are designed for portability. //
to your booth with a QR code that will send them directly there.
DO assess your booth or display. When was the last time you updated your messaging? While you might have become comfortable with wear and tear, remember that your prospects will be seeing it for the first time. Consider newer lightweight fabric displays that quickly pop up and are designed for portability.
DO engage with your prospects before the event. Whether you host a social media contest or mail a promotional product to hybrid attendees in advance, starting the conversation before the show can help you be remembered afterward.
DON’T forget to set measurable goals. Are you introducing a new product? Prospecting for new business in a specific industry? Make sure you set objectives ahead of time (such as 10 new orders or 50 new contacts) and then track your results throughout the show.
DON’T let prospects leave empty-handed. Who doesn’t like free stuff? Promotional products are a
cost-effective way to make a great impression and extend your brand messaging. You can also easily mail small promo items to hybrid attendees to make sure they’re encouraged to visit you in person after the show.
DON’T neglect the follow-up. Your efforts at the show will be wasted if you don’t nurture your leads. Post-show mailers are easy to pre-package and drop off the moment you return from the show. Take a moment to personalize with a handwritten note.
If you need a little extra help when planning your next event, let us know! We can help with pre-show direct mail promotions, on-site signage and displays, printed marketing collateral, promotional giveaway products and much more. QCBN
For more information contact Allegra Printing.
600 East Moeller Street Prescott, AZ 86301 928-445-6262
By Russ Yelton
Rural communities across the region are seeing renewed energy thanks to the growth of farmers markets, which are improving public health while opening doors for local food entrepreneurs. In areas where full-service grocery stores are scarce and fresh produce is difficult to access, farmers markets provide residents with fruits, vegetables and locally produced goods that support healthier eating habits. Public health experts note that increased access to fresh food can help reduce rates of diabetes, hypertension and diet-related illness – issues that disproportionately impact rural populations.
But the benefits extend beyond nutrition. Farmers markets have become launchpads for food-based small businesses, giving home growers, cottage food producers and start-up food brands a low-risk way to test products, meet customers and build a following. Many successful food trucks, bakeries, specialty salsa makers and value-added agricultural businesses began with a single folding table at a weekend market.
Markets also create spaces for community engagement, cooking demonstrations and cultural food traditions, reinforcing social connection and local pride. Even more impactful, many markets now accept SNAP and WIC
These entrepreneurs are also creating connections between producers, local farmers and consumers, fostering a stronger sense of community around food. Farmers markets, local co-ops and pop-up events are thriving, offering residents access to fresh, healthy options and supporting local economies
and
As rural towns look for strategies to improve health and economic vitality, farmers markets are proving to be one of the most effective – and most homegrown – solutions. QCBN
Russ Yelton is the executive director of
of experience in community development and business growth. With a proven track record in supporting municipalities and scaling businesses, Russ is passionate about fostering economic prosperity in rural areas.
By Joanne Mack Robertson
The holiday season is a time for gathering with family and friends, sharing special moments and making memories. But for many of us, it also comes with an abundance of less-than-healthy meals, drinks and desserts, not to mention the stress that often goes with planning and hosting holiday celebrations. However, with a little awareness and a lot of self-kindness, you can enjoy the season, maintain your healthy-eating habits and truly celebrate.
Remind yourself that the holidays are more than just food — they’re about connection, laughter, tradition and reflecting on what’s important. When it comes to healthy eating, being mindful means slowing down and paying attention – not only to what you eat, but also why and how you’re eating. It’s about noticing whether you’re actually hungry or already full, rather than simply eating because food is in front of you.
Section Chief of Gastroenterology at Dignity Health Yavapai Regional
Medical Center, Michelle Lynott, FNP, offers a simple, yet effective suggestion.
“Before taking another helping, first take a moment to ask yourself if you’re truly hungry or just caught up in the moment,” Lynott said. “Eat slowly, savoring each bite and notice the taste, texture and aroma. You’ll enjoy your holiday meal more when you’re fully present for the experience.”
Mindfulness also extends beyond what you eat. It can mean being intentional about saying “yes” to gatherings that bring joy and “no” to those that you consider taxing or less-than-enjoyable. It’s about slowing down and reminding yourself that perfection isn’t the goal. Practicing mindfulness helps you enjoy the season more fully and allows you to make choices that reflect self-care.
Lynott sums it up: “In other words, enjoy the treats and celebrations, but stay in charge of them rather than letting them control you.”
2. MEALS AND PARTIES AND TREATS – OH MY!
From a practical standpoint, here are several tips to help keep your holiday
meals and treats more balanced.
Don’t skip meals ahead of a big event. Arriving with an empty stomach often leads to overeating. Have a small, healthy snack or meal beforehand.
Fill half of your plate with fruits or vegetables.
Choose your favorites, but in moderate portions. Pick the dishes you truly love and skip the ones you don’t.
Watch your beverages. Holiday drinks can increase your calorie intake, and alcohol can loosen your guard. When choosing alcohol, drink mindfully and alternate your servings with water or sparkling water.
When preparing dishes, think about healthier substitutions for your ingredients. This can make a big difference. Here are a few ideas.
Use plain Greek yogurt instead of sour cream in dips or mashed potatoes.
Replace butter with olive oil or avocado oil in side dishes.
Try unsweetened applesauce instead of oil in baked goods.
Use whole-grain bread or pasta instead of white versions for extra fiber.
Choose low-sodium broth instead of full-salt versions in soups and gravies.
Choose herbs, citrus and spices to add flavor instead of heavy sauces or salt.
Healthy eating begins long before you load your plate. Nurturing and supporting your body is the first step. Stay active. Even 10-20 minutes of movement after a big meal can aid digestion and boost energy. An after-dinner walk around the neighborhood with the dog and/or family members will do wonders. Remember, even a few minutes of moderate-intensity physical activity can deliver health benefits.
As difficult as it is this time of year, try to get enough sleep. A good night’s sleep will help you juggle those busy days with more energy and positivity. In addition, poor sleep affects hunger hormones, making you more likely to overeat or crave less-healthy foods.
Drink plenty of fluids. It helps with digestion, helps transport nutrients and oxygen throughout the body, and helps fight fatigue. The U.S. National Academies of Sciences, Engineering, and Medicine suggests about 15.5 cups of fluids a day for men, and about 11.5 cups of fluids a day for women. Fluids include water, coffee, tea, juice and water-dense fruits and vegetables.
4. MANAGING HOLIDAY STRESS
From travel and finances to family dynamics and trying to create the “perfect” celebration, some level of stress can definitely sneak into “the most wonderful time of the year.”
In a 2023 survey conducted by the American Heart Association, 51% of respondents agreed that “it takes weeks to feel less stressed after the holidays,” with more than a quarter of moms reporting that it takes them a month or more to recover. Meanwhile, 71% of respondents say that their biggest regret after the holidays is that they did not take the time to relax and enjoy the season.
And finally, 79% of the people surveyed agree that, during the holidays,
Continued on page 34
By Steve Bracety
As the holiday season settles in across Prescott Valley, our community lights up in ways that go far beyond decorations. This time of year, reminds us of the power of tradition, togetherness and the unique spirit of Prescott Valley that makes our region truly special. At the Prescott Valley Chamber of Commerce, we are proud to celebrate the moments and memories that bring us closer –while supporting the businesses that help our town thrive.
One of Prescott Valley’s most beloved traditions, the Valley of Lights at Fain Park, once again invites families, friends and visitors to experience the magic of the season. With dazzling displays and glowing scenes that capture the wonder of winter, it’s an annual highlight that brings joy to thousands. Whether you’re driving through for the first time or returning as part of your holiday tradition, Valley of Lights is a reminder of how shared experiences strengthen the heart of our community. It is open every night from Thanksgiving to Dec. 30. Hours are 6-9 p.m., Sunday through Thursday and 6-10 p.m., Friday, Saturday and holidays.
Another festive favorite, the Town of Prescott Valley Winter Spectacular, fills the season with energy and excitement. From cheerful activities and family-friendly entertainment to the sparkling tree lighting and fireworks that
illuminate the night sky, this event captures the warmth and optimism that define our town.
It’s more than a celebration – it’s a gathering of neighbors, a showcase of our local spirit and a moment to appreciate what makes Prescott Valley such a wonderful place to call home.
Winter Spectacular is on Saturday, Dec. 6 and the Night Light Parade starts at 6 p.m.
During this season of light, we also take time to honor the beginning of Hanukkah. As families in our community kindle the menorah and share in the traditions of perseverance, faith and joy, we join them in celebration. Hanukkah reminds us of the enduring power of hope –something that resonates deeply in a community built on kindness, connection and resilience. And as we embrace all that makes this season meaningful, we encourage everyone to shop local and support the businesses that serve as the backbone of Prescott Valley. Every purchase at a neighborhood store, every meal at a family-run restaurant and every service booked from a local provider directly strengthens our local economy. When you choose local, you help create jobs, sustain dreams and keep our community vibrant.
This holiday season, let’s come together – under the glow of the Valley of Lights, at the Winter Spectacular, in celebration of Hanukkah and in support of the local businesses that make Prescott Valley shine all year
By Loree Walden, Special to QCBN
The holidays always seem to bring a little extra warmth into our homes. The lights go up, the music starts and everything just feels a bit more special. And for many of us, pets are right in the middle of it all, watching us decorate, sniffing around the kitchen and trying to figure out what is going on, wondering: “Why are things in different places; and what is this big green thing with all those sparkling lights and things I can play with?”
With all the cooking and baking we do this time of year, it’s no surprise our pets park themselves right under our feet. They know good things come out of that kitchen and they can often smell it before we do because they have an incredible sense of smell. But as much as we’d love to share the holiday goodies with them, a lot of what we enjoy just isn’t safe for them. Chocolate, rich dishes and those tempting poultry bones can lead to real health problems. So, it’s important to limit their diet to pet-friendly choices... not human ones!
Decorating is another big part of the season, and pets can see it as one giant playground. Sparkly ornaments, curling ribbon, tinsel, lights – they all look like toys waiting to be pounced on. And, of course, some holiday plants are beautiful but not so great if a pet decides to chew on them. Keeping things out of reach and tucking cords away can make a big difference.
It only takes a minute to look around and think, “Could my cat turn this into a disaster?” If the answer is
“Yes!” a quick adjustment could save you and your pet a lot of stress.
If your home gets busy with visitors, it’s good to remember that our pets don’t always see the holidays the same way we do. Some of them love the extra attention, and others
Decorating is another big part of the season, and pets can see it as one giant playground. Sparkly ornaments, curling ribbon, tinsel, lights – they all look like toys waiting to be pounced on. And, of course, some holiday plants are beautiful but not so great if a pet decides to chew on them. Keeping things out of reach and tucking cords away can make a big difference. It only takes a minute to look around and think, “Could my cat turn this into a disaster?” If the answer is “Yes!” a quick adjustment could save you and your pet a lot of stress.
would rather hide in a quiet corner until everyone leaves. Giving them a little safe space where they can go if it gets too loud or too crowded helps them feel comfortable. And with people coming and going, watching the doors is a big one. The last thing anyone wants is a pet slipping outside because someone held the door open too long. No one wants to have their pet go missing and be at risk!
And then there’s the cold. Winter is beautiful, but it can be rough on pets. Making sure they have a warm, cozy place to sleep, checking their paws after being outside, and just keeping an eye on how they’re handling the weather makes a big difference. Do our pets really want to put on that cute sweater? No, but they need to keep warm just like we do!
At the end of the day, the holidays are really about time together, and our pets feel that more than we know because there is so much happening around them. But here’s the thing: they don’t care about the decorations or the gifts. They care that you’re there. A little extra snuggle time, a calm moment on the couch, or just a bit of extra attention goes a long way in making their holiday just as happy as yours.
Here’s to a safe, cozy, joy-filled season for you and your furry family. They make every bit of the holidays brighter, and with just a little extra thought, we can make sure the season is just as special (and safe) for them.
QCBN
By Loree Walden
There are some moments in life
we hope we never have to face, and saying goodbye to a beloved pet is at the top of that list for a lot of us. No matter how old they get or how prepared we think we are, the decision to let them go never feels easy. It’s emotional, confusing and it can feel like you’re carrying the weight of the world on your chest. That’s exactly why the Serenity House was created at Yavapai Humane Society – to give our community a place where those final moments can be filled with gentleness, comfort and peace.
Serenity House came from the hearts and vision of two very special people who saw something this community desperately needed. They wanted a space that felt calm, warm, private and full of love for one of the most difficult moments a pet parent faces. Every little detail – from the colors on the walls, the artwork, the backyard, to the softness of the furniture and, most importantly, the quiet, home-like atmosphere – it was their dream for families who would one day walk through these doors to feel peace. Serenity House looks and feels the way it does because they cared enough to imagine something better for all of us.
And that’s what makes this place so different. It doesn’t feel like a clinic. It doesn’t feel rushed. It doesn’t feel cold. When you walk in, you feel held – emotionally, mentally and spiritually. You feel like you’re in a safe space made just for you and your pet.
One thing we hear all the time from people who have already used Serenity House is how much of a difference it has made. Some have told us, “I didn’t
know I could feel at peace during something so hard.” Others have said things like, “We felt like we were in the right place,” and “It made the process so much smoother than we ever expected.” And those words mean everything to us, because that is exactly why Serenity House was created – to help families through one of the toughest goodbyes in the softest, most supportive way possible.
A big part of that comfort comes from something truly special: You are not walking through this experience alone. Serenity House Specialist Grace Wu is here to guide you through every single step. From the moment you reach out, Grace is by your side – answering questions, helping you understand what to expect, listening to your worries and giving you the space
to breathe. She has a calm and steady way about her that brings families so much comfort. She doesn’t rush anyone. She doesn’t push. She simply supports, listens and helps you make the decisions that feel right for you and your pet.
And when the time comes, she stays right there with you: quietly, respectfully and compassionately. Families often share afterward how much it meant to have someone like Grace walking with them through the entire process. Her presence has become one of the many things people appreciate about Serenity House.
We also know that when you’re going through something this emotional, unexpected costs can make everything feel even heavier. That’s why Serenity House is intentionally affordable.
By Annebeth Ahrenholz
Dr. Eamonn Mahoney is a board-certified, fellowship-trained orthopedic spine surgeon at Northern Arizona Orthopaedics, caring for patients through the Spine and Pain Specialty Center. He completed his spine fellowship at SpineCare Medical Group, residency at Yale University, and earned his M.D. from New York University and B.S. from Fordham University. With more than 13 years of experience in surgical and non-surgical spine care, Dr. Mahoney is recog-
nized for his expertise in advanced, minimally invasive procedures that reduce pain and speed recovery. He specializes in complex spine reconstruction, revision surgery and lateral access techniques, including Transforaminal Lumbar Interbody Fusion (TLIF) and Oblique Lateral Interbody Fusion (OLIF).
“I use technology and techniques considered state-of-the-art in spine surgery today, and I have a deep appreciation for the innovation surrounding minimally invasive spine surgeries,” said Dr. Mahoney. Passionate about advancing patient
outcomes and expanding access to innovative care, Dr. Mahoney continues to bring leading-edge spine treatments to communities across Northern Arizona. QCBN
For expert spine care in Northern Arizona, Dr. Eamonn Mahoney provides compassionate, patient-centered treatment. Learn more at Northern Arizona Orthopaedics.
No family should ever have to worry about whether they can give their pet a peaceful goodbye. This space and the comfort it provides should be accessible to everyone who needs it.
Serenity House is more than just a room or a service. It’s a gift to our community. It’s a promise that your pet will be honored with love and respect, and that your family will be cared for, from the moment you walk in to the moment you say goodbye. It’s a quiet, gentle place where time slows down, where you get to hold your pet close, and where their final moments can be filled with the same love they gave every single day of their life.
We’re grateful every day for the two amazing people
House possible, and for the families who trust us during such personal, tender moments. And we hear it again and again from those who have been here themselves: “We felt calm. We felt supported. We knew we were in the right place.”
That’s what Serenity House is all about – being in the right place at the hardest time.
Whenever your heart needs us, Serenity House is here. QCBN
For more information about Serenity House, please give Grace at call at 928-445-2666 X118.
Meet Innovating in Northern
By Mike Jensen
The holiday season is one of the most important – and competitive – times of year for local businesses across Prescott, Prescott Valley, the Verde Valley and Flagstaff. While digital advertising grows louder every December, one platform continues to rise above the noise with unmatched reach, trust and community connection: local radio.
Radio remains the most powerful local medium in Northern Arizona because it meets consumers where they are. As holiday traffic increases – shoppers driving to stores, families traveling between communities and residents attending seasonal events –radio stays with them. Data continues to show that more than 85% of adults listen to radio each week, even during the hectic weeks leading up to the holidays. That consistent reach gives businesses the ability to stay top-ofmind at the exact moments customers are making decisions.
But radio’s greatest strength this time of year is its ability to create and elevate community connection. In Prescott and Prescott Valley, local
Among his many stories, he often highlighted tech-adjacent developments connected to Embry-Riddle Aeronautical University, including robotics, cybersecurity and unmanned aircraft systems programs that fuel local research partnerships and startup activity.
Newton also touched hearts and allowed readers to know and honor Kayla Mueller – the young Prescott humanitarian who was kidnapped and killed by ISIS terrorists – and warmly hold her parents, Carl and Marsha Mueller, in their thoughts.
His story, “Carrying Kayla’s Message,” brought tears when a commercial pilot, Captain Kathleen Delany of Prescott, unknowingly purchased Kayla’s backpack for her epic climb up Mount Kilimanjaro.
“I pulled out a worn but readable 2009 airline ticket receipt for Kayla Mueller from Phoenix to Atlanta and then Guatemala [from the backpack],” Delany told Newton. “My mom told me that name was familiar. I Googled it. When I saw who it was, I got chills. The hair on my arms was sticking up. The range of my emotions – intense. It hit me. I was meant to have this pack. I had a connection to this young woman who traveled the world making a positive difference in people’s lives, helping others, helping relieve suffering. What an incredible young woman Kayla was,” Delany said, wiping tears from her eyes.
stations highlight small businesses, seasonal festivals, parades and charity drives. In the Verde Valley, radio helps amplify local artisans, wineries, restaurants and holiday markets.
In Flagstaff, stations rally residents around events, winter recreation and major seasonal food drives that directly support local families.
When a business partners with radio during the holidays, it isn’t just buying ads – it’s participating in a shared regional tradition. Radio becomes a bridge, connecting local businesses with listeners across multiple communities who value hometown support and local pride.
The holidays are also the perfect season for storytelling. A heartfelt thank you message from a local owner, a creative seasonal offer or a community-focused sponsorship resonates more deeply on radio than on any other platform. Listeners trust the familiar voices and the local personalities who guide them through the season.
In a time defined by tradition, connection and giving back, radio continues to be Northern Arizona’s most effective and most trusted holiday
Newton reported that she then contacted Kayla’s parents and told them she wanted to dedicate the hike in Kayla’s name. The full October 2021 story can be found at QuadCitiesBusinessNews.com.
“Ray had a huge impact on QCBN,” said Bix. “His enthusiasm and admiration for the people of the Quad Cities brought authenticity and heart to every story he wrote. He continuously reminded us of what truly matters.”
Through the last decade, the small QCBN team mourned the loss of two other dedicated members, advertising directors Paul Lancaster and Deborah “DMK” Mainville-Knight, who both battled cancer.
Bix considered the QCBN team members part of his family, often boasting about their professionalism and talent. “I would bring the paper with me on flights and passengers would be curious about the headlines and stories. It was truly a team effort that brought Quad Cities Business News to print each month. I have always been extremely proud of our product and excited to share it.”
“During the last 13 years, I’ve been honored to design each issue of Quad Cities Business News and bring the people of Prescott educational, lifestyle and news articles,” said graphic designer Rob Ghosh, of Rob Ghosh Design, who often worked weekends and late nights to meet the printing deadline. “I loved working with the
partner. For
Valley,
QCBN
and
Mike Jensen is the regional director of sales and marketing at Yavapai Broadcasting in
With more than 25 years of experience in media broadcasting and advertising across the country, Mike is passionate about helping
team over the years and have virtually met so many great people.”
The publication played a central role in elevating and encouraging women leaders by bringing the internationally recognized ATHENA Leadership Awards to the Prescott area. QCBN was instrumental in launching, sponsoring and creating the annual event, which celebrated local women who demonstrate professional excellence, community service and mentorship.
The sixth Annual ATHENA Leadership Awards honored former Prescott City Council member Mary Ann Suttles, Friday, Sept. 12. “I’ve felt six feet tall and bulletproof since Friday,” she said days after the ceremony.
Early ATHENA recipient Carmen Frederic, executive director of Prescott Area Shelter Services, said being honored helped amplify the mission of strong women leading strong communities. “The ATHENA Award reminds us that leadership is about lifting others as we climb. QCBN helped shine a light on women who are building this region’s future every day.”
Another ATHENA Award recipient, Teri Drew, a respected economic-workforce strategist and community mentor, said the program’s presence in the Quad Cities owes much to QCBN’s advocacy. “ATHENA is more than an award. It’s a statement of what our region values:
service, courage and collaboration,” she said. “QCBN understood that and gave women leaders a platform that has made a lasting difference.”
Among its most widely read features, QCBN reported extensively on housing and workforce shortages, including the pressure employers face in attracting and retaining talent, while Yavapai College, Yavapai County, the Prescott, Prescott Valley and Chino Valley chambers of commerce, among others, worked diligently to support businesses, develop the workforce and cultivate leaders.
The business newspaper also closely followed growth and inno-
vation at Dignity Health Yavapai Regional Medical Center and other area healthcare facilities and clinics. In addition, business coverage ranged from new restaurant openings to veteran-owned ventures and entrepreneurial stories that have come to define the modern Quad Cities economy.
The publication also developed a reputation for spotlighting local leaders – from ranch families, contractors and real estate agents to scientists, educators and nonprofit directors –and for chronicling milestones such as downtown revitalization efforts,
By Sheri Heiney
The holiday season in the Quad Cities is one of the most festive times of the year, and nowhere is that spirit stronger than in Prescott – proudly designated as Arizona’s Christmas City. As the Courthouse Plaza glows with twinkling lights and cherished traditions fill our streets, it is also the perfect time to shop locally and support the businesses that make our community thrive. Every purchase made in Prescott, Prescott Valley, Chino Valley or Dewey-Humboldt strengthens our local economy, supports jobs and preserves the character that defines our region.
This year’s holiday celebration features a full lineup of treasured events organized through the Arizona Christmas City Organization. Festivities begin with the 28th Annual Holiday Light Parade & Bonfire Festival at 6 p.m., Saturday, Nov. 29, on Cortez Street. More than 40 illuminated floats, school marching bands, and a visit from Santa launch eight weeks of holiday cheer. After the parade, families are invited to Mile High Middle
School for live music, Santa visits, children’s activities, and a chance to admire the floats up close.
On Saturday, Dec. 6, the 43rd Annual Prescott Christmas Parade will fill downtown with festive floats, community groups, and holiday performances from 1-3 p.m., culminating with Santa’s arrival. Children can meet Santa on the Courthouse Plaza from 3- 5 p.m. That evening, at 5 p.m., the 71st Annual Courthouse Lighting begins with live music followed by the iconic lighting of the Courthouse and more than 90 beautifully decorated trees with the program starting at 6 p.m., complete with a fireworks finale.
The celebration continues with the 37th Annual Acker Night Musical Showcase on Friday, Dec. 12, when more than 500 volunteer musicians perform throughout downtown businesses, raising funds for local youth music programs. The season concludes on Wednesday, Dec. 31, with the 15th Annual Whiskey Row New Year’s Eve Boot Drop, featuring live entertainment, food vendors, carnival-style fun, fireworks, and two boot drops: at 10 p.m. and midnight.
All Arizona Christmas City events are presented by Blue Cross Blue Shield of Arizona, Findlay Auto Group Prescott, Friends of the Jersey Lilly and the City of Prescott.
As we celebrate these festive traditions, I encourage everyone to shop
local, dine local and support the businesses that help the Quad Cities shine. Learn more at ArizonaChristmasCity. com. QCBN
43rd Annual Christmas Parade Saturday, December 6, 2025, 1PM Courthouse Plaza
71st Annual Courthouse Lighting & Fireworks
Saturday, December 6, 2025, 5PM Courthouse Plaza
37th Acker Musical Showcase Friday, December 12, 2025, 5PM Courthouse House/Downtown Prescott
GRyT Thriving by Choice
Thursday, December 18, 2025, 7:30AM Former AllianceLumber Building
Christmas Day Storytellers Music
Saturday, December 27, 2025, 11AM Museum of Indigenous People
15th Annual Whiskey Row New Year’s Eve Boot Drop Wednesday, December 31, 2025, 7PM Whiskey Row
On Friday, Dec. 12, Mariposa will set the stage for the weekend’s opening luncheon and what Dahl describes as an afternoon of “inspired cuisine, heartfelt performances and moments designed to move you to your core.”
As a legacy to Dahl’s late son, Justin, she has choreographed the “Native American Cultures, Film, Music, and Friendships” experience.
“We begin on the sacred ground at Mariposa, attend a screening of our film, ‘Lisa Dahl: Blessed by Grace,’ then return for a celebration of Indigenous artistry and music featuring tribal drumming, native flutes and storytelling that reminds us of who walked this land before us, followed with incredible food,” she said.
In honor of the restaurant that began a culinary empire, which had a major impact on the local workforce and sparked Sedona’s international reputation as a foodie destination, Dahl invites guests to “dress in their finest Italian threads” and join in a 30th anniversary dinner at Dahl & Di Luca, “Celebrazione Fiesta,” which means celebration Italian style.
“This intimate, romantic, extraordinary wine dinner will be crafted
in homage to my lifelong passion: Italian soul food,” she said. “Together with David Dimler, our beloved wine director for 26 years and recipient of 48 Wine Spectator Awards of Excellence, we have designed an unforgettable six-course meal to embrace the evening.”
‘WHEN YOU COOK WITH LOVE, YOU FEED THE SOUL’
The weekend finale includes a “hands-in-the-dough” event, with the Pizza and Wine Brunch at Pisa Lisa in the Village of Oak Creek, Sunday, Dec. 14. “We’ll don complimentary ‘When you cook with love, you feed the soul’ aprons to make pizza together, sip our new private-label wine Passionista de Sedona, sample our Soup Hope blend and share a Sunday that is definitely going to be a ball!” said Dahl.
Her unique soup is a savory, plantbased, gluten-free Minestra featuring 27 varieties of organic heirloom beans and legumes, combined with an array of organically grown vegetables, fresh herbs and spices. “This rich and nourishing soup embodies both the artistry of gourmet cooking and the science of balanced nutrition, delivering a meal that is not only delicious but also deeply restorative,” she said.
Soup Hope is sold in all six of her
Sedona restaurants. Proceeds from Project Soup Hope support communities in need, where poverty and natural emergencies have created food insecurity.
From the time she was a little girl, Dahl says she has known she was meant to serve a higher purpose. “I didn’t always know what form it would take, but now I do. Feeding people is my calling.”
For the past year or so, she has been sharing a favorite phrase: Passion without action is just a word. “I get tears when I think about how close we now are to making this a reality. Now is the time for action. By joining us this weekend, you’re not just attending an unforgettable event, you are giving life to a cause that can change lives. Soup Hope and our other key foundation initiatives can start a movement that proves compassion is the most powerful ingredient we possess.”
Those attending multiple events will receive an Epicurean Goodie Bag featuring culinary treasures, including Dahl’s new wine, artisan olive oil and other surprises. For tickets and more information, visit https://www. lisadahlfoundation.org/gala_weekend. QCBN
“I love being out in nature. When I capture a photo of an animal, it’s great to capture the moment,” she said. “The most challenging part is getting the lighting right depending on the weather.”
The Lookout in Prescott, Desert Botanical Garden in Phoenix, Cartwheels Gallery in Cottonwood and Copper Cactus Coffee and Gifts in Clarkdale are among the places where her images can be found. Friends of the Verde River often use DiQuilio’s greeting cards in correspondence to donors.
This holiday season, her photography will be on display at the Made in
Clarkdale Artist Showcase, Dec. 4-7, at the Clark Memorial Clubhouse.
MY ROLE
My bosses at the Houston photo lab taught me a lot. They were like the Ansel Adams of the day.
FAVORITE
I love the Mogollon Rim. I saw bear, coyotes and two bobcats there.
Working in my yard to make it bird and wildlife friendly. I am clearing my yard to put in 50 plants.
got a favorite phrase I’ve
action is
for
a year, Passion
anything she has ever done before. “I get tears when I think about how close we now are to making this a reality. Now is the time for action.” Courtesy photo
HOTEL continued from page 6
between the hills of Prescott Valley are probably the best in town,” she said. “So that would encompass our dream to build a fine upper- mid-level resort.”
Cindy Moore of Delaware has stayed at Forest Villas twice. “We enjoy the lovely rose gardens or sitting in the plush and upscale environment of the spacious lobby with a glass of wine.”
She noted that hotel staff members are friendly and helpful. “They really go out of their way to make us feel welcome.”
Events such as weddings, vow renewals, corporate meetings and church retreats are popular at Forest Villas Hotel, as well. “It brings me to tears to watch the brides come down that staircase,” said Lenci.
Prescott and Verde Valley locals also enjoy Forest Villas for a staycation, she said. QCBN
Forest Villas Hotel is located at 3645 Lee Circle, in Prescott. For more information, call 928-717-1200.
Be patient. You have to sit for hours in order to get good photos. You watch the birds and the wildlife. You watch and wait.
I would give it to the National Wildlife Federation or an organization that wants to help the birds and the environment. QCBN
CYCLERY continued from page 3
they’d been living and affordable housing was out of reach. They began liquidating their business inventory and making plans to return to Texas. At the last minute, they were approved for a Habitat for Humanity house and are now working to complete their required “sweat equity” and volunteer hours.
In addition, they have grown the business and customer base and are busy once again.
Casey and Carmen say they love Prescott Valley and are committed to continuing to give back to their chosen home.
“You know, we started literally with nothing. So, the fact that we’ve built C and C Cyclery up like this feels pretty amazing,” Carmen said. QCBN
For more information about C and C Cyclery, visit https://candccyclery.com/
To learn more about Pedal Forward, visit http://pedalforwardinc.org
A BALANCED APPROACH continued from page 27
they are so focused on creating special moments for others they overlook their own needs.
Remember that managing stress helps your body stay balanced, allows you to be more present for your loved ones, and at the same time, supports better eating habits. Here are a few suggestions. Set realistic expectations. You don’t need to make everything perfect.
Schedule down time for reading, walking or quiet moments with loved ones.
Focus on what’s going well. Practicing gratitude for the “little things” makes a big difference.
Remember that you don’t have to attend every social event. It’s important to have time to rest and recharge.
Try mindful breathing. This simple practice involves finding just a few quiet moments for yourself. Sit quietly, breathing in slowly through your nose for four counts, holding for one count, and exhaling through your mouth for six counts. Repeat for a few minutes to calm your nervous system and bring your focus back to the present. Mindful breathing can reduce stress, slow your heart rate and help you feel centered, even during the busiest days.
The holidays are not the time to start a brand-new diet or fitness plan. It’s more important to focus on maintaining balance than striving for perfection. Give yourself permission to relax. Enjoy the season’s special foods without guilt.
Lynott suggests that “If you happen to overdo it one day, simply return to your normal healthy habits the next.”
“Healthy eating is all about balance and moderation,” Lynott continued. “You can still enjoy your favorite holiday treats without overindulging. Just focus on the special dishes you really love that you aren’t able to enjoy other times of the year. This way, you won’t really feel like you’re missing out!”
Remember, the holidays are meant to be joyful – not stressful. By practicing moderation, managing stress and showing yourself kindness, you can savor the flavors of the season and feel your best this season. QCBN
Joanne Mack Robertson is a writer for Dignity Health Yavapai Regional Medical Center. To learn more about YRMC and its array of services, visit yrmc.org.
HOUSING continued from page 12
Research Analyst Ashley Cooper, with Morrison Institute for Public Policy at Arizona State University, shared data from the second annual State of Housing in Arizona report, published in August, highlighting major findings in the Morrison Institute report to generate discussion among break-out groups.
In 2023, Cooper said, Arizona’s household growth nearly doubled the rate of housing unit creation. It is the second highest housing supply gap in the comparison group of states. Arizona’s cost of living exceeded the national average for the first time in 2023, ranking third behind California and Florida, with housing the key driver. From 2018–2023, Arizona’s rental costs increased 15%, the highest among comparison states. Arizona home values are up 91% since 2010, and 44% since 2018.
Income growth in Arizona from 2010 to 2023 was 12%, but housing value growth was 84%, making homeownership increasingly unattainable for average income earners. Since 2019, median rent costs rose 23%, while median renter income rose only 4%. A minimum wage earner in Arizona would need to work 76 hours per week for a one-bedroom rental. Arizona has more than 14,700 unhoused Arizonans as of 2024, a
record high, with 21% being families with children. Unaccompanied youth homelessness is up 42% since 2017.
After hearing these housing statistics, the question facing the varied group of community members on Wednesday was, “How can the ‘housing-lucky’ help the ‘housing-unlucky?’” In breakout discussions, participants discussed four questions, chief among them the role housing plays in creating a vibrant and thriving community.
Brad Fain of Fain Signature Group highlighted the support needed to maintain the services and quality of life in the community, with housing a critical element. “We need more doctors, but I was told for every doctor there’s seven to nine people that support that doctor – nurses, technicians, labs, people to clean the facilities and administrators.”
Fain posed questions such as: “Have you gone to a restaurant and found it to be closed? On the sign it says, ‘no staff.’ Have you known people who have a difficult time finding workforce?”
He noted that school districts recruit staff members, but after a year they leave because they can’t afford a home. “People are struggling to come here and be able to live and work. Whether you’re a citizen, a resident,
whether you’re in the public sector, an elected official or you’re in the private sector, I would challenge you to bring your ideas, listen to others and see how we can put it together. You never know where the solution is.”
Attendees agreed that housing is crucial for a thriving community because it affects health care, education, emergency response, diversity and the economy. Participants discussed the need for a broad coalition to address housing issues, involving local governments, economic development organizations, the business community, resident coalitions, property owners, developers, resident coalitions, homeowners’ associations, political leaders and voters, with the emphasis on everyone sharing responsibility across the region.
Discussions included perspectives from high school and college students, information about funding sources, the possibility of repurposing existing buildings for housing and developer tax and permit incentives.
Arizona Town Hall will produce a report from the event, capturing ideas and proposed actions. The forum was sponsored by Fain Signature Group, Pinnacle Bank, The Ranch at Prescott, APS, Dignity Health and Wecom fiber. QCBN
transportation improvements, tourism initiatives and community events.
“Our goal was always to show the vibrancy of this community and the people who pour their passion into making it stronger,” Bix said. “We didn’t just report the news. We tried to give a voice to the entrepreneurs, the dreamers and the problem-solvers who make this area so unique and special.”
Bix always believed the Prescott area was the place to watch for growth and vitality. “Some of my best memories include spending Fridays in the Jersey Lilly Saloon talking with the owner at the time, Tommy Meredith, about our earlier days riding mules, chasing lions and some of the good old days in Prescott.”
Contributors say QCBN filled a void left by larger media outlets by consistently covering quality-of-life issues, advancements and opportunities specific to Yavapai County.
“It has been an honor to work with such an exceptional team at QCBN to shine a light on the dreamers, risk-takers and neighbors who keep the Quad Cities business community vibrant and resilient,” said Copy Editor Carrie Wendell. “It has been a thrill to play a small part in celebrating the local stories of hard work and heart that rarely make national headlines, but that always matter most at home.”
“QCBN has been much more than a source of business news – it has been a storyteller, weaving narratives that brought the vibrant world of enterprise and entrepreneurship to life,” said Advertising Manager Linda Thein. “In an era when fleeting impressions and short attention spans threaten to dilute the power of real journalism, QCBN stood firm in its commitment to quality storytelling. Our
features didn’t just inform; they inspired. They challenged readers to look beyond the numbers, to see the people behind the profits and to uncover the stories behind the statistics.”
While production is suspended, all past digital issues remain accessible at QuadCitiesBusinessNews.com, with the hope that the archive will continue to inspire the community that the newspaper has long championed and serve as a valuable resource documenting more than a decade of regional growth.
“As we turn the final page of this extraordinary chapter, may the spirit of QCBN’s storytelling continue to inspire those who seek to build brands, foster connections and tell stories that matter,” added Thein. “It is with profound appreciation and gratitude that I thank all the writers and storytellers who made this publication possible. Your dedication, creativity and insight have shaped QCBN’s legacy. Working alongside you has been a privilege and a pleasure.”
For now, this pause marks the end of an era for a local business and what the QCBN team believes has been meaningful work that has made a difference to the region.
“We believe in the mission of QCBN,” said Bix. “If circumstances allow, we will absolutely explore bringing the publication back. In the meantime, I want to offer my deepest gratitude to our readers, advertisers, contributors and businesses who trusted us to tell their stories. This community is resilient and full of heart. Serving it has been one of the great privileges of my career.” QCBN
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Quad Cities Business News is a publication of Quad Cities Business News, LLC and distributed free each month to residents of Prescott, Prescott Valley, Chino Valley and Dewey-Humboldt. Reproduction of any portion of the publication is strictly prohibited without expressed permission. The publisher reserves the right to refuse any advertisements submitted to the newspaper and is not responsible for the claims of its advertisers.
aided sponsorships, managed marketing obligations and partnered with Morgan Signs to create the design of the boot. Gallagher worked the public relations circuit and Ezel raised sponsorship dollars and secured the talent. The first-year committee raised about $21,000 in sponsorship sales and trades, just enough to cover the costs of the first New Year’s Eve Boot Drop.
On Dec. 31, 2011, Werking remained hands-on throughout the execution while seven months pregnant. “We had no idea how the event would turn out, but we were determined to see it through. It was a risky endeavor on a shoestring budget.”
Werking’s family and friends stepped in to help with infrastructure. Her husband donated equipment for the Prescott Area Young Professionals vendor booth, while community volunteers helped transform downtown Prescott’s Whiskey Row into a festive venue.
At midnight, the six-foot illuminated cowboy boot, crafted by Morgan Signs, was lowered from a 40-foot flagpole. More than 2,000 people filled Whiskey Row and counted down to the New Year in the glow of the giant boot. “Seeing the crowd gather that night made it all worth my time,” she said.
Six weeks later, Werking gave birth to her son on Valentine’s Day. She
moved behind the scenes to manage the digital presence to focus on her growing family. She remained heavily involved with the Boot Drop until 2021, as the event grew from a fledgling community effort into a signature Northern Arizona attraction. Werking invested her own time, skillset and money into the event to ensure its continued success.
Despite unexpected challenges through the years – such as a city stage malfunction that forced a quick improvisation using the sound technician Ted Leonard’s box truck as a stage, or the 2018 snowstorm that nearly shut the event down –the Whiskey Row New Year’s Eve Boot Drop stands as a hallmark of Prescott’s holiday season.
“Today, I bring friends and family members to the Boot Drop now to enjoy what started as an ambitious dream,” she said. “It’s wonderful to have my kids experience it – my daughter, now 25, and my son, now 13. My friends and family were behind me on this venture from the beginning, and now we share this experience together as attendees.”
Reflecting on its legacy, Werking says she is proud of the efforts of Matt Brassard, event organizer for more than a decade. The celebration now features live bands, food trucks, carnival rides and two drops capped with fireworks.
“It’s incredible to see how the Boot Drop has grown and how much our city embraces it as a signature event,” she said. Through the years, the Boot Drop has had many nonprofit supporters – the Prescott Chamber, Fraternal Order of the Eagles, Prescott Area Independents (PAI), M & M Entertainment, and now Arizona’s Christmas City under Whiskey Row Boot Drop, LLC.
“For everyone who believed in the vision and dedicated their time, our efforts have truly paid off. I hope
to see our event around for many more years to come,” Werking said. “It started as a simple idea, but it became something lasting – one that continues to light up Prescott each New Year’s Eve. I have archived the original documents, emails and original meeting notes from its inception.
In 30 years from now, if the event still lives, I hope to look back on this little part of Prescott history to reminisce upon its origin.”
QCBN
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