June 2024

The State of Real Estate 2024

Edison Marketplace Offers Local Hangout in SoMo

By Stan Bindell, QCBN

Edison Marketplace offers a comfortable and welcoming coffee and wine bar in a mid-century modern eclectic setting. Its unique convenience-store look comes from the fact that the building previously housed a Prescott Quick Stop in SoMo (South Montezuma St.).

Owner Nick Medina also owns the historic Motor Lodge next door and Edison Marketplace matches the upscale design of the Motor Lodge.

“The word is slowly getting out that we’re here. It’s a great place for people to relax or work on their computer,” he said. “The community is grateful that they have a local hangout in this area of town.”

Medina said their core mission is

to create a unique and memorable experience for their customers. Aside from a wide selection of chilled wines and coffee, Edison Marketplace offers snacks, chips, cereal, cheese and other quick bites. But Medina has much grander plans, including grab-and-go sandwiches and featured performers, such as poets and musicians. There is enough room inside for small performances and a small patio out front. A

larger patio is planned for the back, as Medina envisions it as a place where people can bring their dogs or bikes.

The grab-and-go sandwiches will include vegan and gluten-free choices. Medina is also proud that all of the baked goods are made locally.

Edison Marketplace is part of Medina Hospitality, which owns several businesses and is a member of the Prescott Chamber of Commerce.

Continued on page 43

Winey Cats Opens for Summer Season

Serving up wine, beer, live music, events, starry skies

By V. Ronnie Tierney, QCBN

Two friends, cats and a vineyard may sound a little out of the ordinary for a business, but for two women with backgrounds in wildlife and animal rescue, it all makes sense.

About three years ago, Winey Cats Wine & Beer Garden owner Ali Amato switched occupations, from running the Bradshaw Mountain Wildlife Association to managing a vineyard. Her intention was to relocate a cat rescue operation.

However, according to her website, “when the community heard that there was a possibility that Granite Creek Vineyards was going to close down, they begged me to keep it open. So, I agreed to give it a shot. Winey Cats at Granite Creek Vineyards was formed to combine the winery and the cat rescue.”

In search of a business partner for her new endeavor, she turned to her good friend, Heather Buck, a former wildlife manager for the Arizona Game and Fish Department in Phoenix.

“I fell in love with the Granite Creek Vineyard!” said Buck. “At first, we were joking about me coming to help run it, but after giving it some serious thought, I quit my job, sold my house and came up to work,” said Buck, who serves as manager.

Both Amato and Buck were involved in animal rescue for 20 years and became close friends.

The six-acre parcel has become a local favorite for concerts, corporate events, fundraisers and baby and bridal showers. “We’ve even done quinceañeras,” said Amato, noting that the venue has seen upwards of 300 people in attendance at single events.

“When the weather is right, it’s the place to be,” said Gurley Girls band member Jen Harvey. “Winey Cats Wine & Beer Garden is home to swaying trees, talkative peacocks, vintage buildings, fine wines and some of the best live music in the Quad Cities area. It’s a bit like entering another world. The Gurley Girls have played here for years and we always look forward to coming back to this beloved venue.”

Winey Cats at Granite Creek Vineyard Manager Heather Buck and owner Ali Amato share a toast to their three-year operation. Photo by V. Ronnie Tierney, Fresh Focuses Photography

Team Snuffed Wants to Deploy Satellites to Watch the West

A

network of neighbors may change the way wildfires are detected and extinguished

By Bonnie Stevens, QCBN

It sounds like a science fiction movie, but a group of Northen Arizona neighbors and associates are as serious as a fast-moving wildfire about their plan to put 90 satellites in space to watch the West and detect an ignition larger than a campfire. “We can buy a spacecraft from a commercial vendor and SpaceX does launches all the time,” said David Trilling, a professor and chair of the Department of Astronomy and Planetary Science at Northern Arizona University.

This Flagstaff team, assembled by aerospace engineer Cody Hartman, has been selected to advance to the semifinals in the Space-based Detection and Intelligence Track of the XPRIZE Wildfire competition.

XPRIZE is a non-profit organization that creates public contests intended to encourage technological development. The prize money is $11 million. Trilling, who is leading the team on this track, says $3 to $5 million is

enough to build, launch and test one satellite. “You learn this way, before you build 100 of them.”

Hartman recalls the summer of 2022, when a Forest Service employee with a map knocked on his door. “She was advising neighbors in the Cheshire neighborhood of the post-wildfire flood risk with the upcoming monsoon season and how many sandbags we would need.”

Hartman says he was well aware of the Pipeline Fire, the blaze that burned 26,532 acres in late spring, but didn’t understand the watershed.

“She said we would have two feet of water at our front door if a thunderstorm happened here. Everything she predicted came true, but we had enough planning time to dig a ditch and berm it up to avoid water coming into our home.”

Hartman began talking with his neighbors, Flagstaff Fire Captain Mike Felts and Captain Mike Allan, about how to stop devastating wildfires and post-wildfire flooding

that Flagstaff has become familiar with. “The Pipeline got started the night before it took off. It smoldered through the evening and the next morning it escalated and ripped up the side of the mountain,” he said. “Sensors would have found that.”

That problem of catastrophic wildfires was still on Hartman’s mind when his plane was delayed at Sky Harbor Airport last fall. Also holding a ticket for that same delayed flight to Flagstaff was Professor Trilling. He and Cody had been neighbors years ago, and with nowhere to go, they sat down and devised a plan. “By the time we were back in Flagstaff we pretty much had a proposal ready to submit to XPRIZE,” said Trilling.

The local team of about 25 members formed, with engineers, fire managers, astronomers, entrepreneurs and professors all bringing needed expertise to support the plan. The idea was submitted in February. Last month, Snuffed received approval to stay in the XPRIZE competition to detect a fire from space within one minute of its ignition, with constant

surveillance over areas the size of a state or small country. Snuffed is one of 20 teams in the semifinals and the only one registered in Arizona.

“It’s energizing to be able to come together as a team and attempt to

do something meaningful, not only for our community, but for others around the world who are also facing the existential threat of wildfires,” said Hartman.

Continued on page 41

The Flagstaff Snuffed team includes executive coach and strategic advisor Jason Field, who is also the past president and CEO of W. L. Gore & Associates; Flagstaff Fire Captain Mike Felts; NAU Department of Astronomy and Planetary Science Chair David Trilling; and Cody Hartman, owner of Hartbeat Engineering. Photo by V. Ronnie Tierney, Fresh Focuses Photography

Navigating the correlation between education, wages, and employment trends with

Job Market Prospects: Unemployment rate is 2.7% Career Counseling and Guidance: Assess skills, interests, and educational background and provide personalized advice on pursuing education and training opportunities that align with local labor market demands.

Partnerships with Educational Institutions: ARIZONA@WORK-Yavapai County assists with tuition costs.

Job Placement Services: Facilitate job placement services by connecting employers with qualified candidates with the necessary education and skills.

Granite Mountain Distillery Preparing for Grand Opening

By Donna Werking, QCBN

Prescott soon will be home to a new destination for spirits enthusiasts with the grand opening of Granite Mountain Distillery projected for next month.

Serving | Solving | Sustaining

Owned and led by Kenneth Knock, the venture began its journey in winter 2023, envisioned as a promising business opportunity ripe for expansion. Knock, serving as owner and managing member, saw the potential of Granite Mountain Distillery as the sole distillery in Prescott, offering not only locally crafted spirits but also a unique experience for visitors and locals alike.

“I’ve always believed in the rich potential of my hometown of Prescott, and Granite Mountain Distillery is a testament to that belief,” said Knock. “We’re excited to bring something new and distinctive to our community.”

Joining Knock in the endeavor is General Manager Sheryl Currie, whose expertise in hospitality and management promises to enhance the distillery’s operations. Additionally, the role of master distiller is filled by Chris Currie, a 21-year force recon Marine veteran, ensuring that the spirits produced at Granite Mountain Distillery are of the highest quality.

The distillery is housed in the former location of the Thumb Butte Distillery, but

extensive renovations have transformed both the interior and equipment to create a fresh and inviting space for patrons. Granite Mountain Distillery will feature a range of specialty drinks, including crafted prickly pear vodka, Sonoran Sage gin, lemon vodka, aged bourbons, and whiskeys, to name a few.

“We’re not just about making great spirits; we’re about crafting experiences,” said Sheryl Currie. “Each of our offerings is infused with the local flavor and spirit of Prescott.”

In addition to its lineup of spirits, Granite Mountain Distillery also will offer a merchandise store, providing branded hats, t-shirts, flight trays, glasses and more for both locals and visitors. The distillery intends to incorporate locally sourced ingredients such as syrups, grenadine and homegrown garnishes to enhance the cocktail flavors and support the community.

“We’re committed to sourcing our ingredients locally whenever possible,” said Knock. “It’s our way of giving back to the community that has been my home all my life.”

They also will feature an off-site tasting room at 125 N. Cortez St. The 900-squarefoot space provides a unique Arizona-themed atmosphere where customers can sample the distillery’s special crafts and indulge in appe-

Master Distiller Chris Currie is a 21-year force recon Marine veteran. Courtesy photo

P ERFORMANCES E VENTS AND

MON. JULY 1

6:00 PM M MUT TON BUSTIN’ RODEO GROUNDS

7:30 PM P PERFORMANCE 1 SPONSORED BY THE DAILY COURIER RODEO GROUNDS

TUES. JULY 2

6:00 PM M MUT TON BUSTIN’ RODEO GROUNDS

7:30 PM P PERFORMANCE 2 SPONSORED BY WRANGLER BUCKING CANCER RODEO GROUNDS

WED. JULY 3

6:00 PM M MUT TON BUSTIN’ RODEO GROUNDS

7:30 PM P PERFORMANCE 3 SPONSORED BY YORK DODGE CHRYSLER JEEP RAM RODEO GROUNDS

THURS. JULY 4

6:00 PM M MUT TON BUSTIN’ RODEO GROUNDS

7:30 PM P PERFORMANCE 4 FIRST RESPONDERS TRIBUTE RODEO GROUNDS

8:00 PM12:00 AM R RODEO DANCE (FAMILY NIGHT ) DEPOT MARKETPLACE

FRI. JULY 5

8:30 AM K KIWANIS KIDDIE PARADE SPONSORED BY THE CITY OF PRESCOTT DOWNTOWN PRESCOTT

6:00 PM M MUT TON BUSTIN’ RODEO GROUNDS

7:30 PM P PERFORMANCE 5 SPONSORED BY JACK DANIELS RODEO GROUNDS

8:00 PM1:00 AM R RODEO DANCE (2 1 AND OLDER) DEPOT MARKETPLACE

RODEO DAYS FINE ARTS & CRAF TS SHOW SPONSORED BY THE PRESCOTT DOWNTOWN PARTNERSHIP FRI & SAT 9-5 SUN 9-4

ALL WEEKEND IN DOWNTOWN PRESCOTT

SAT. JULY 6

9:00 AM PRE SCOT T FRONTIER DAYS RODEO PARADE SPONSORED BY BARRETT PROPANE DOWNTOWN PRESCOTT

12:00 PM M MUT TON BUSTIN’ RODEO GROUNDS

1:30 PM P PERFORMANCE 6

MILITARY TRIBUTE RODEO GROUNDS

6:00 PM M MUT TON BUSTIN’ RODEO GROUNDS

7:30 PM P PERFORMANCE 7 SPONSORED BY COORS RODEO GROUNDS

8:00 PM1:00 AM R RODEO DANCE (2 1 AND OLDER) DEPOT MARKETPLACE

SUN. JULY 7

9:00 AM C COWBOY CHURCH RODEO GROUNDS

12:00 PM M MUT TON BUSTIN’ RODEO GROUNDS

1:30 PM P PERFORMANCE 8

SPONSORED BY NACKARD PEPSI RODEO GROUNDS

Stepping into Visibility with a Broken Foot

PR strategist teaches entrepreneurs how to get noticed

By Bonnie Stevens, QCBN

Two-time best-selling author

Christina Daves teaches entrepreneurs and business owners how to get their products and services noticed. Through her business, PR for Anyone, and together with her clients, she has received more than a billion views and more than $100 million in sales from free publicity –often appearing with celebrity hosts such as Hoda Kotb and Steve Harvey.

However, public relations was not something she went to school for and she didn’t have experience in marketing, promotions or broadcasting, either. But she was an entrepreneur and this new journey in public relations began when she was getting ready to step into New York City with a broken foot and an ugly medical boot.

“My husband and I were on the train [from Washington D.C.], headed to New York City, the Fashion Capital of the World, and I was on the internet looking for ‘medical boot fashions’ and ‘medical boot accesso-

ries.’ There was nothing there. And he literally saw the lightbulb turn on over my head and thought, ‘Here we go again on another entrepreneurial journey.’”

From here, she created Cast Medic Designs and invented fashionable accessories for casts and medical boots. Her first television interview to promote her products was on The Steve Harvey Show in Chicago. This is where she learned a valuable lesson about branding.

“Everyone thought, ‘Cast Medic Designs, CMD. Oh, how cute!’ – be-

cause that’s also my initials, ‘Christina Moldenhauer Daves.’ I thought so, too, until I was on The Steve Harvey Show. It was my first television appearance ever and he fumbled through the name of my company. I eventually rebranded to Heal in Style, which is easier to say.”

Daves and her husband mortgaged the house to start the business. She

went to her local library, became a quick study in public relations and developed a strategy to gain visibility. Sales took off. And her accessories have been worn by celebrities, including Diana Ross when she sang for then President Barack Obama.

“It was a great way to make people feel better when they were recovering from a broken foot or a surgery. And

there are so many people who are in medical boots for life, like people with diabetes. Now they could finally be fashionable,” she said.

Daves appeared on television programs all over the country and attended numerous conferences and conventions to promote her products. But she found what people really

Continued

Christina Daves is a publicity strategist and lifestyle host who learned how to obtain massive media coverage and exposure for her invention and now shows others how to do it. Courtesy photo

Minimally invasive. Maximally effective.

Robotic-assisted surgery and state-of-the-art neurosurgery come to Yavapai Regional.

Yavapai Regional continues to invest in the latest leading-edge innovations in patient care. Our recent acquisition of a DaVinci Xi Surgical System extends the capabilities of expert surgeons who are specially trained in using this device for orthopedic, urologic, gynecologic, and general-surgery procedures. Furthermore, minimally invasive intracranial (skull) and spinal neurosurgery are now performed using Medtronic’s O-arm™ Surgical Imaging System and StealthStation™ Navigation.

In the hands of our outstanding surgical teams, these powerful, ultra-advanced technologies are getting people back to their lives faster—with less pain, shorter recovery times, shorter hospital stays, less blood loss and scarring, less post-operative pain medications, and a lower risk of infection

Explore at yrmc.org/NewEra.

Woman Business

of the Month

Karen’s Barber Shop is More Than a Place to Go for a Haircut

Karen Tudor says clients are friends and kids have fun

By V. Ronnie Tierney, QCBN

With a population of fewer than 13,000 residents, Karen’s Barber Shop & Family Hairdressing owner Karen Tudor calls Cottonwood “a small town that yields big rewards.”

She believes her business has been more successful here than it could have been in a big city because “everybody knows everybody and word travels fast.”

Tudor says she was a workaholic, working six days a week at her barbershop, but now she’s been able to reduce that number to three-anda-half days. “I’m having a whole lot of fun.”

Keeping the flattop haircut of the ‘50s popular, Tudor has gained a reputation in Cottonwood and claims that she might be the only barber who embarks on this classic clipping. “A lot of the police and firemen come in for these haircuts. I don’t do foo-foo hair styling and I don’t wash, just cuts.”

Her laid-back barbershop is a comfort zone of memorabilia, family pictures and displays of Tudor’s jewelry and keychains that she makes in her free time. She also brings in

her three hairless cats, one at a time, that her customers have taken great interest in. “Some ladies come in just to bring them gifts,” she said.

“Karen does a great job, she gets you in and out fast and there’s always good conversation,” said Salt River Materials Group Shipping Manager Charlie Kester. “She is very energetic and so nice. I typically get a standard cut and a beard trim.”

Accepting walk-ins only, Tudor has been cutting hair for almost 40 years. “My clients have become my friends and I get to catch up with them throughout the day. I also like to make it convenient for my clients, so sometimes I’ll come in and open the shop for one person. I love my job and I’ve found that my haircuts are better when I’m talking.”

A playful model airplane and a car converted to a barber’s chair is one way she makes haircuts fun for children. “I love kids and I think I

do a pretty good job of making them feel comfortable, so they’ll open up to me. They can sense I like them, and I think they like me, too. Sometimes they read a book while I cut their hair. The only problem is the big kids want to sit in the car, too.”

“Karen is super great with children and our son loves her,” said Bloom Flower Farm owner Brandie Wolfe. “She knows how to work with kids who are fussy, upset or afraid. She keeps them calm by making silly faces and using stuffed animals and toys. She goes out of her way to make sure they are comfortable.”

Tudor came to Phoenix from Methuen, Massachusetts when she was 9 years old with her mom and three sisters. Her husband, Tracy, who was born and raised in Camp Verde, is an auto shop and sports medicine teacher at Camp Verde High School. “He served in the Air

Force for 24 years, so we traveled for a bit. Then he began a career as a physical therapist for several years before working for the high school,” she said.

The couple has a son and a daughter. “I really wanted more children, but now we have three grandchildren and that makes life so wonderful,” said Tudor. “Our son is a nurse and wants to be a nurse practitioner and our daughter has a master’s degree in communication.”

Tudor emphasizes how much she enjoys her time at the barbershop. “When my job becomes a job, that is when I’m going to quit. It’s just fun for me right now and my friends come to visit every day.” QCBN

Karen’s Barber Shop is open Wednesdays through Saturdays, located at 703 S. Main Street in Cottonwood. To reach the shop, call 928-634-0288.

Karen Tudor is Cottonwood’s “flattop” specialist. Among her many clients, including children, her barbershop is popular with police officers and firefighters who prefer the classic hairstyle. Photos by V. Ronnie Tierney, Fresh Focuses Photography

Karen’s Barber Shop & Family Hairdressing takes walk-ins only, but she has been known to open her shop for just one client to make it convenient.

Every day, prepared.

Wildfire preparation protects you, the community and first responders.

Providing you safe, reliable energy is our top priority. That’s why we work year-round to prepare for wildfires. During elevated fire conditions, power outages may be extended until crews can perform visual inspections of lines and remove any potential hazards that could pose a fire risk. In the event of a wildfire or extreme wildfire risk, power lines may be temporarily taken out of service to protect your community and firefighters. Working together, we can be prepared. Here are some things you can do to be ready for wildfire season.

• Keep grass, weeds, trees and shrubs trimmed. Dispose of trimmings and trash properly.

• Get emergency alerts through local resources and visit ein.az.gov to create an emergency preparedness plan. Visit your county’s website to get important information for your area.

• We care about your safety and want to keep you informed with alerts if there’s an outage in your area. You can help us by making sure your contact information is up to date. Learn more about managing your alert preferences at aps.com/alerts

• Have flashlights, batteries, a portable cell phone charger and water handy.

Please visit aps.com/wildfiresafety for more information.

// COMMUNITY PROFILE // BY V.

RONNIE TIERNEY, QCBN

Lindsey Curé Grows with Verde Valley Plant Farm

By V. Ronnie Tierney, QCBN

Spanning 15 acres, Verde River Growers (VRG) in Cottonwood is spreading its roots throughout Northern Arizona. “I’ve been here since 2013, and we have really grown,” said Manager Lindsey Curé.

Synchronous with the expansion of Verde River Growers is Curé’s growth within the company. “I started part time watering plants here. I showed up every day and they kept giving me more to do. Then they let me get creative and I started implementing changes and growing the nursery. I love the challenges and creativity that this job requires.”

With a degree in horticulture from the University of Arizona, Curé says she put in her “sweat equity,” to get where she is today. “I built my resume working at Cincinnati Zoo and Botanical Garden for one summer and I did a lot of volunteer work in the Tucson area. I learned the most from volunteering at Tohono Chul Gardens, also with the food bank’s Las Milpitas Community Farm, and with the Watershed Management Group’s urban beautifica-

tion. I also taught residents how to redo their yards.”

Her hard work paid off, and Curé could not be happier where she is.

Growing the majority of their plants, Verde River Growers is a forest of trees, shrubs, perennials, vines, fruit trees, cactus, vegetables, herbs and houseplants. Around this rich bounty of vegetation is the clapping sound of Radio Flyer red wagons rolling over gravel. “It evokes a touch of nostalgia and the simple pleasure of gardening,” she said. “Our beautiful setting makes VRG a destination experience.”

“I like shopping at Verde River Growers because they have the best variety of herbs, they are all clean looking and healthy,” said retired Camp Verde cosmetologist Mary Radtke. “I also like the fact that everything you buy from there grows.”

Curé says she’s always amazed when she drives around town and recognizes trees from VRG years later. “I think, ‘Hey that’s our tree.’ It’s so fun to see your work all around you. People are happy to be here and you can see that in their gardens, too.”

With a seasonal staff of 50, Curé is

excited about their upcoming expansion. “We’re improving the growing areas and our retail area. We started with a counter under a yellow tent and then a metal roof with an open-air entryway. Our new retail store will be

3,600 square feet with a large register area and checkout space, along with house plants, fertilizers and other items for sale.”

“I’m thrilled to see Verde River Growers expanding,” said City of Cottonwood Tourism and Economic Development Director Trisha Lewis. “This not only signifies their success but also contributes to the vitality of our local economy by creating more

With a degree in horticulture and experience with botanical gardens and farms, Manager Lindsey Curé thrives among living things at Verde River Growers. Photo by V. Ronnie Tierney, Fresh Focuses Photography

‘Missions and Madness’ Team-Building Game Now Available

Flagstaff creator Morgan Boatman mixes pirates with fitness and problem solving

By Bonnie Stevens, QCBN

Anew kind of outdoor adventure leadership and team-building game, created by a Flagstaff martial arts trainer, is now available to play at home, at school, on the job or in the park. Missions and Madness is part scavenger hunt, part role-playing game and part boot camp. Morgan Boatman invented it to offer people of all ages and abilities a fun way to get outside, hone leadership skills, build community and get fit.

“High-level military and martial arts training is not for everyone, but the benefits should be available to all,” said Boatman, who has been trained as a civilian with a U.S. Special Forces cadre. “Leadership, problem-solving, situational awareness and cooperation are important skills that improve life. We should all know how to work together and push through challenges. That’s what Missions and Madness teaches in a fun and effective way.”

Businesses and organizations that have played the game include Northern Arizona University, Sacred Mountain Fighting and Healing Arts, Beauty Boost, Flagstaff Festival of Science, Coconino High School and Moonshot.

“It’s a great way to learn many different skills and recognize different skills in others,” said Paul Deasy, past mayor of Flagstaff. “I think people should try it, it’s a lot of fun!”

Missions and Madness can be played almost anywhere and is based on creative scenarios selected randomly with a roll of the dice. Participants may find themselves surrounded by zombies, stalked by dinosaurs, pestered by pirates, or any number of the 12 imaginary scenarios.

“You and your team must respond to these situations while making your way through your Area of Operations, which can be your

neighborhood, a city park, school campus or downtown,” said Boatman. “Participants will face other challenges as well that may require them to carry a teammate or be blindfolded through an activity.”

Boatman adds that some participants worry about the physical components of the game. “Every exercise can and should be modified for each individual’s level of comfort and ability. Just like all the other skills taught in Missions and Madness, fitness starts where each participant begins.”

Boatman designed the game to help any group – classmates, coworkers, family members or a bunch of friends – strengthen the skills that lead to “exceptional” teamwork. “Real team-building training is rare,” he said. “Trust falls and hula hoop drills may break the social ice of an uncomfortable group, but in

Teams as small as four people can play Missions and Madness, although larger teams make some challenges easier to manage, says the game’s creator Morgan Boatman. Courtesy photo

Morgan Boatman is a highly accomplished martial artist and has trained as a civilian with Special Forces Cadre. He incorporates skills he’s learned in his game, Missions and Madness. Courtesy photo

Amping Up Red Light Therapy Effectiveness with Mobile Devices

Nutritionist seeing results with stroke recovery, sports injuries, weight loss

By Bonnie Stevens, QCBN

Red light therapy has been helping clients in spas and clinics with skin issues for about 20 years in the United States. It has been promoted as a treatment that reduces fine lines, age spots and stretch marks. It is also used to improve eczema, psoriasis and rosacea, and even stimulate hair growth for patients with alopecia. But when nutritionist Penny Foskaris heard it could help her clients lose weight, she was curious, but skeptical.

“My friend, a doctor, bought a red light pad system and machine for $28,000 and I thought, ‘He’s wasting his money.’ But I went down to his office and wrapped myself in these red light therapy pads. I saw a difference in my body from the first time that I used it. I said, ‘Oh my gosh, this actually works!’ Then I invested, the next week, in my own machine with $28,000.”

Foskaris was enjoying success in her clinic with red light therapy for skin tightening treatments and her

weight-loss program. Her clients were happy with the results. She would also help them with pain relief on their knees and elbows. Foskaris also knew a doctor who would refer his patients to be treated for neuropathy. She started to wonder what else light therapy could help with. Upon doing more research, she found more than 8,000 studies on the National Institutes of Health’s website on red light therapy.

She learned that NASA scientists had sent red LED lights on the Space Shuttle Columbia in 1995 to see if they could grow plants in space. “Not only did that help with that, they also found that the astronauts tending to the plants, the scratches on their hands, started to heal, and nothing had ever healed in space. NASA spent millions of dollars on research and now we have all these studies on what light therapy does, and there are no side effects.”

The science behind red light therapy explains what happens beneath the skin, she says. “All of our cells have mitochondria that produce adenosine

triphosphate (ATP). That is the battery of the cell. The red light helps the cells produce more ATP so the body can heal. It reduces inflammation and helps the body work better to repair itself. I do a lot of weight-loss treatment, so when we’re looking at fat cells, the red light therapy liquifies the fat and opens the fat cells’ pores so the fat comes out.

And then it goes through the lymphatic system and is processed through the liver.”

For skin tightening, Foskaris created a red light therapy dome to put over the face to help the body produce collagen and reduce the appearance of wrinkles and fine lines.

Red light and infrared light are

measured in nanometers. The higher the number, the deeper it goes into the body, she says. Red light therapy starts at around 600 nm; near infrared light starts at around 800 nm. “With LEDs, we can go up to about 900 nanometers.”

While she was treating clients, her

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Nutritionist Penny Foskaris has created Red Light Pro Devices such as pads, mitts and domes, so people can treat injuries and conditions at home. She is the founder of Foskaris Wellness, a holistic wellness center in Orange County, California. Courtesy photo

Cocodona Ultramarathon Tests Runners Across 250 Grueling Miles

Punishing race pushes athletes from the desert to the Peaks

By Peter Corbett, QCBN

Asliver of moon hid on the predawn horizon as hundreds of runners lined up in Black Canyon City for the start of the Cocodona 250 footrace to Flagstaff. It was windy and 40 degrees at 5 a.m. on Monday, May 6.

Watches set, the pack burst out of the starting chute down a dusty trail, headlamps bobbing as they took the first turn. The well-trained runners then climbed the first of many hills on the way to Crown King, Prescott, Jerome, Clarkdale, Cottonwood, Sedona, Munds Park, Walnut Canyon, Mount Elden and finally to the finish line at Flagstaff’s Heritage Square.

We watched as the ultramarathon runners spread out along the trail. “We” being my wife, Taffy, and daughter, Kelly. We were support crew and pacers for our son, Austin, who was running 150 miles longer than he’d ever run before in an ultramarathon. He started Cocodona on his 30th birthday and hoped to complete the 250-mile trek in about 90 hours, or just under four days.

Austin took to trail running five years ago as an extension of hiking. He said he could cover more ground and see more of Arizona’s beautiful scenery.

“You can stop and take it all in and say, ‘Wow! This is incredible. Look where I am!’”

That happened on the first day of Cocodona at sunset in the Prescott National Forest after 14 hours on the trail over the Bradshaw Mountains.

Still, for much of Cocodona’s 250-mile trek, it’s heads down in order for runners to pick a safe path on rocky trails.

Nevertheless, the elite runners covered the distance in roughly two-and-a-half to three days. Cooler than normal weather was a plus this year, especially on Monday’s climb from the desert to Crown King.

Harry Subertas of Haines, Arkansas won Cocodona 250 with a new course record of 59 hours, 50 minutes, 55 seconds, shaving 10 minutes off the previous record set by Michael McKnight.

Jeff Browning of Flagstaff was runner-up, with a time of 60:19:57. Arlen Glick of Massillon, Ohio, came in third, about 90 seconds behind Browning.

Rachel Entrekin of Los Angeles was the first woman to cross the finish line, in 73:31:25.

Manuela Vilaseca, a Brazilian living in Spain, was second, at 78:04:35, followed by Kylie Drugan-Eppich of Lafayette, Colorado, at 80:04:55.

Those exceptional athletes are among the highlights of Cocodona, covering the distance in what seem like super-human times. But there is so much else going on in this event. Hundreds of runners challenged themselves to reach the finish line before the 125-hour cutoff.

Some runners go solo, but many others rely on support crews and pacers to keep them running, with breaks for food, water, changing clothes and shoes, as well as sleeping an hour or two.

Caravans of support crews move from one aid station to the next, relying on texts and electronic trackers to show where the runners are on the course. Crowded aid-station parking lots are full of SUVs, pickups, Subarus, rental RVs and tall Sprinter vans.

A woman on Prescott’s Whiskey Row wondered if there was a van life convention in town, since there were so many support crews in vans parked along Montezuma Street.

One could say it takes a village to help these runners complete Cocodona. That includes dozens of Aravaipa Running volunteers and the ultramarathon community that bonds during these events.

All of these runners have their own stories of taking on the Cocodona trail.

Greg Secatero, 49, of Kayenta, entered the race for the second year in a row after starting ultrarunning 25 months ago. He finished in just over 114 hours, shaving three hours and 14 minutes off his time in the 2023 race.

“It’s a tough gig, you know,” Secatero said of Cocodona. “I’m just happy I improved from last year.”

Pacers James McKenzie and Liz McKenzie support runner Greg Secatero. Courtesy photo

Free Medical Care Clinic Coming to Findlay Toyota Center

Arizona SonShine serves those in need

By Stan Bindell, QCBN

Awide array of free medical care

will be offered by Arizona SonShine, 7 a.m.-1 p.m., Thursday and Friday, June 6 and 7 at the Findlay Toyota Center in Prescott Valley.

Services will include naturopathic medicine, school physicals and medical screenings, legal services, child care while receiving services, vaccinations, dental care, eye exams and glasses, hearing evaluations, health coaching, mental health services and diabetes education.

The event is hosted by the Seventh Day Adventist Church and is open to the public.

The Arizona SonShine non-profit organization provides a wide menu of health care services, at one location, on an annual basis to residents who might not otherwise receive services. Michelle Ritzer, assistant director for the free health clinic, said the ministry of Arizona SonShine began in 2015. “Since that time, there have been eight events in Prescott Valley. The only year we did not hold an event was in 2020, during the pandemic,” she said.

Arizona SonShine has held healthcare events throughout the state,

including in Payson, Cottonwood, Kingman, Lake Havasu City, Casa Grande and Mesa, plus an international event in the Philippines.

“Over the last decade, Arizona SonShine has provided millions of dollars in services to thousands of individuals who otherwise could not afford them,” said Ritzer. “There are no pre-qualifiers to receive services. We operate on a first-come, first-served basis, with no questions asked.”

Arizona SonShine extends its services beyond its annual events by conducting follow-up checkups in communities.

“We offer classes in reversing diabetes, depression and anxiety recovery programs, financial education, nutrition and cooking classes, and much more throughout the year and at no cost to Arizona SonShine attendees.”

Dr. Michael Lee, director of dentistry, has been volunteering at the clinic for seven years and has witnessed the need for dental services grow. He says the doctors, dentists and other professionals who volunteer there are busy from the time they arrive until they leave. “Some people camp overnight so they can get the services they need,” he said.

Lee said when he started at SonShine, the clinic was renting dental equipment. Today, the organization owns the equipment and has 10 dental chairs available for patients. This year, five dentists have volunteered. He says SonShine can always use more.

Lee opened his dental practice in Prescott eight years ago. Prior to that, he had been on the staff at Loma Linda University dental school, where he earned his degree. He also worked in dentistry on an eight-year mission to Guam. During that time, he brought his skills to the remote islands of Micronesia, as well. “The people were very nice and it was beautiful and tropical,” he said.

When he moved to Prescott and learned about the SonShine free clinic from his church, it felt natural to him to support it. Through SonShine, he and other volunteer dentists perform extractions, fillings and cleanings.

“The best part of the clinic is helping people in need who have little access to care. Some of the people are homeless, some have no income, some have no insurance and they have been hurting for a long time,” he said. “All of them are grateful for the services we provide.”

Lee said dentistry is changing as it

has become more digital. His advice to dental students is to learn as much as possible.

“It’s important to shadow dental offices and watch them,” he said. “And, it’s always good for dental students to give back because it’s a good experience.” QCBN

For more information about Arizona SonShine, call 928-300-6329 or visit ArizonaSonShine.info.

Dr. Michael Lee has been volunteering with dental services at the clinic for seven years. Photo by Stan Bindell

Hearing Versus Understanding

By Jeff Lane, Au.D.

The most common concern of those with hearing loss is not being able to understand others.

“I can hear them,” a patient will say,

“I just don’t know what they said.”

Considering the fact that verbal communication is how most people interact with others, being able to do so is essential. However, people can often conflate hearing and understanding. While undoubtedly interconnected, they are two distinct functions. Understanding the difference can help to improve outcomes and satisfaction with hearing instruments.

AUDIBILITY VS. CLARITY

Audibility refers to the ability to de-

//

tect that a sound is present. The brain simply does or does not acknowledge that an auditory stimulus is present.

A person with normal hearing would be able to hear a certain sound at a volume that would be imperceptible to one with hearing loss. Clarity refers to the ability to assign meaning to a sound. Even if a sound is audible to a person, their brain may not be able to understand what that sound is supposed to convey. Take a car radio, for instance. Driving through the city, the songs can easily be heard and understood. In a remote location, though, the transmission could still be heard, but the clarity would be fuzzy and distorted enough as to make it incomprehensible.

Audibility and clarity are deter-

Clarity refers to the ability to assign meaning to a sound. Even if a sound is audible to a person, their brain may not be able to understand what that sound is supposed to convey. //

mined by two different mechanisms in the human auditory system

When a soundwave reaches the ear, it is funneled down the ear canal to the eardrum. This sets off a chain reaction wherein the eardrum, middle ear bones and fluid inside the cochlea (organ of hearing) vibrate in a specific pattern based on the stimulus. These vibrations are coded as electrical signals that are sent to the brain. With hearing loss, the signal that reaches the nerve is weakened. A weaker signal means that the stimulus has to have a much higher intensity (louder) for the brain to notice. Clarity is determined by filters within the auditory system. Imagine trying to create a personal budget for the year. The total sum of the prior year’s expenses is known, but that in itself is not too helpful. Budgeting requires knowing how that money was spent, meaning it needs to be categorized. Speech is categorized in the same way. Incoming soundwaves are filtered so that “s” is a separate category from “m,” and so on. When the cochlea sustains enough damage, those filters become broader and less specific, so that “m” and “s” could end up overlapping. Thus, the brain can hear the person talking, but cannot understand what is said, as it

is receiving the equivalent of a fuzzy radio signal.

HEARING INSTRUMENTS

Hearing aids are recommended for hearing losses that have become significant enough to affect communication. Hearing aids increase audibility by magnifying frequencies the ears have trouble hearing on their own. How does this help communication? Many consonant sounds, which give words their meaning, are rather soft and high-pitched (e.g., “f,” “s”). Incidentally, the majority of people suffer the most hearing loss in the high-pitch range. This means that, given the context of the situation, many consonant sounds are not audible to that person, making it difficult to understand others. The increased audibility provided by the hearing aids improves their access to these sounds.

The above scenario works well for an individual with good clarity. Unfortunately, other individuals may only have 50% clarity. In this situation, hearing aids are still a valuable resource in aiding communication. But they may not be enough in and of themselves. This is because while

the hearing aids can be programmed to provide as clear and audible a signal as possible, the brain is still required to interpret that signal correctly. If the auditory system can only provide 50% clarity, a person may still struggle to understand at times, even if they are doing better overall with the hearing aids. In these cases, assistive accessories that work in conjunction with the hearing aids and use of good communication strategies can greatly improve an individual’s outcomes. For more severe cases, the literature shows that a cochlear implant is a safe and effective solution for significantly increasing clarity and improving communication.

There are many forms of managing hearing loss. A hearing care professional can help guide you to the best solution. Understanding the issue can help to properly address it. QCBN

Trinity Hearing Center is located at 1330 N. Rim Dr., Suite B in Flagstaff. For more information, visit the website at TrinityHearing. net. Jeff Lane is a doctor of audiology with a passion for improving the lives of others. Dr. Lane may be reached at 928-522-0500 or at audio@trinityhearing.net.

The State of Real Estate 2024

Realtor Advocates for Responsible Growth

By Stan Bindell, QCBN

Rachelle Fernow is a realtor with Realty Executives Arizona Territory, specializing in Yavapai County, and founder of the Chino Alliance for Responsible Growth.

The organization was started when a high-density commercial development was being proposed across the street from her home in Chino Valley, located in an agricultural residential neighborhood. The goal of the organization was to facilitate a platform for Fernow and her neighbors to construct an organized opposition effort against projects that stand to negatively impact existing residential neighborhoods.

Fernow says responsible growth is when things are put in their proper place by way of enhancing their surroundings without negatively impacting them. She said responsible growth allows for smooth transitions and buffers between high-density and low-density housing as well as commercial and residential land uses.

Irresponsible growth, she says, is when there is a lack of consideration for existing land uses or the development impacts are not taken into consideration through investigation and research. She believes irresponsible growth occurs “when we don’t slow down and use careful consideration to be forward thinking.”

Water consumption and drought have always been important factors to consider in Yavapai County, she says. “As we continue to grow, we are going to see more use of water. However, I don’t directly relate water consumption to density because agricultural land is one of the least population dense but highest consumption areas of our country. If we want to directly impact water conservation on a local level, we need to be more focused on less consumption and more complete infrastructure to properly recharge the aquifer.”

Chino Valley is known for its rural landscape, especially its rich history of agriculture and small-town living. “That is the very thing that has made it a highly desirable place for people to escape to live. We must be committed to preserving those qualities, all while

allowing for the lives of our citizens, who come from all socioeconomic walks of life, to live and prosper.”

Chino Valley’s 2040 General Plan, which she helped rewrite, is a great step in the direction of preserving Chino Valley, she says, allowing the town to continue the responsible growth effort for housing of higher density to go in its proper place.

“This gives an option for more affordable living to citizens of all backgrounds to enjoy a life here.”

Fernow has extensive knowledge of the Chino Valley area, which is valuable in her work. She also enjoys all aspects of the housing industry – from construction to design to sales.

“I am very hands-on with every transaction and I put 110% into each client I work with. Every transaction is personal to me. This is my business. When I help my clients accomplish their goals, it helps me accomplish my goals.”

She says she cannot overemphasize the importance of customer service. “Having the ability to work closely with people while providing a high level of service is an asset that anyone in business should possess. Moreover, what I provide extends well beyond that, into the areas of advocacy, representation and advice.”

Fernow believes part of customer service is looking out for the financial welfare of her clients. “A home, in most cases, will be the largest purchase of someone’s life. I am always looking out for my client’s financial interests. Whether buying, selling or investing in real estate, you must consider the market conditions, funding source and home value changes year after year – doing the proper due diligence to research the history of a property as well as obtaining knowledge of how any future projects could impact a purchase are all necessary investigations.”

The best part of being a realtor, she says, is helping her clients accomplish their goals. “Real estate is a problem-solving business where you must think on your feet and perform well under pressure.” QCBN

To reach Fernow, call 928-533-6334.

Realtor Rachelle Fernow helped rewrite Chino Valley’s 2040 General Plan. She is a strong advocate for “responsible growth” in the rural community. Photo by Stan Bindell

Sheriff’s Office Recommends Increased Security Measures to Avoid Real Estate Scams

By Heidi Dahms Foster, QCBN

People selling or buying property in Yavapai County face an increasingly stringent set of legal requirements to fight property and title scams.

The Yavapai County Sheriff’s Office recently warned the public and local real estate and title agencies about ongoing property scams. YCSO has received several separate notifications that scammers are contacting real estate agencies pretending to be the owners of properties around the Prescott area. According to a YCSO news release, the scammer begins by asking the agent to provide a market analysis of the property and then immediately list it for them. In most cases, immediately means either a “short sale” or a cash only sale with a quick close.

The American Bar Association reports that title fraud on property is a serious threat that can leave homeowners in financial ruin. Homeowners may discover unauthorized loans and foreclosure notices on their property because of a forged deed.

Tim Muse, title officer and branch manager at Lawyer’s Title in Prescott Valley, said he recently received a note from a colleague in Show Low warning of a current scam. “I was just hit with someone claiming to be an owner of land here in Show Low,” the colleague said. “I have required a lot of documentation to prove the person is who they say they are. The passport didn’t quite match the name on the tax records, and when I pulled the deed to compare signatures from the title and the passport, it was a complete fraud. I contacted the fraud department at my title company and they confirmed.”

Muse said scammers look for weak links they can exploit. In one example, he said, scammers might peruse county records and look for property owners with common names and of those, choose an out-of-town owner. They then present themselves as the property owner, forge documents to get the title in their name, and take out a loan with the property as collateral. The loan is not paid, and then the rightful property owner receives notification of default, the first time they become aware of the activity.

“Sometimes it gets all the way through,” he said. “The scammer takes all the money and walks away, and the real property owner now has a lien against them. These types of scams seem to be on the increase within the past five years.”

Allie Gosselin, public affairs manager for the Prescott Area Association of Realtors, said last summer the association brought in representatives from YCSO and other agencies to educate realtors and title agents on how to look up information to make sure people are who they declare themselves to be, and how to avoid scams.

Gosselin said PAAR is seeing fewer reports of real estate/title scams this year than last in Yavapai County, mostly because of education and more awareness of potential scams. Like many scams, she said, real estate/title scams target the more mature population, because many people in that demographic are not as familiar with technology and the latest scams that are using artificial intelligence to mimic voices. She finds that agents are assisting each other to learn how to spot scams and protect their clients.

YCSO encourages property owners and real estate/title companies to fight against these scams by putting additional security measures in place:

Title companies and their broker are encouraged to track and verify IP (Internet Protocol) addresses on the web.

All document signings should be in person, either at the title company or by a designated agent’s visit to the new buyer. Document signings should never be done electronically.

To protect real estate agencies from falling victim to this scam, YCSO also recommends that real estate professionals ask questions to help verify if they are speaking with the rightful owners of the property as well as ask both buyer and seller for photo identification.

To combat title fraud, homeowners should check online records regularly and report any suspicious activity promptly, and only report their financial and personal information to trustworthy sources.

Property owners in Yavapai County may protect themselves by signing up for the county’s Eagle Fraud Guard program. This email

subscription program allows citizens to proactively monitor and be alerted when a document is recorded in their name and/or a business name in Yavapai County. When documents are recorded, meeting a citizen’s search criteria, an email is automatically generated and sent to the citizen notifying them of the recording along with some basic information about the document.

Real estate and title agents are also encouraged to inform their clients about this service. Property owners can sign up for recorded document alerts on the county website at https://www.yavapaiaz.gov/Mapping-and-Properties/Recorders-Office.

Property owners or agents may contact YCSO’s Fraud Department direct line at 928-771-3299 or dispatch at 928-771-3260, to report or find more information about real estate or title fraud. QCBN

Realtor Gina Hudecek Specializes in Helping Seniors Buy and Sell Their Homes

By Stan Bindell, QCBN

Realtor Gina Hudecek specializes in buying and selling homes for seniors.

After years of marketing and advertising senior homes, she has learned that seniors have very specific ideas of what they want in a home.

“Those who are 55 and older have specific needs. I know the resources they need, whether it’s movers or something else,” she said. “Some can’t climb stairs and need one level. We need to find something suitable to them. We need to find out what it is.”

In her role, Hudecek helps individuals find senior home communities that fit their needs. She also helps them purchase or sell homes. She knew she wanted to serve this niche market after experiencing her grandmother go through dementia. “I want to treat every senior like they are my grandma.”

Her grandmother was the oldest of 11 children and Hudecek grew up knowing several of her senior relatives. “I was always close to them. If a senior came in the room, I got up to show my respect.”

Hudecek adds that when people get older, their outer shell changes, but they retain the personalities they had their entire lives.

She says sometimes seniors end up in diffi-

cult situations when a spouse passes away, or they have no family or they have no family living close by. She said seniors in these categories need help dealing with selling or buying homes, especially when they need to downsize. She said not every realtor may not be familiar with seniors’ situations.

“I can help them navigate their next stage of life, be that resource for them by serving them and simplifying the process,” she said. “Sometimes life can get overwhelming and so they need help knowing where to start.”

Hudecek learned about a senior realty program through the National Association of Realtors and believed it would be a great fit for her. She was right.

“I would show them homes and the seniors would always have such cool stories to tell,” she said. “It’s always a matter of finding the right home for them.”

Hudecek says real estate has changed a lot recently. One of the areas that has drawn more focus is the percentage that a realtor receives from the sale of a house. She says some realtors portray it as if there is a certain going rate for realtors; however, she says, that has never been the case. And, she will always negotiate the commission from the sale. “I will work it out with each client.”

While major repairs may be needed before

selling a home, Hudecek advises homeowners not to fix up too much because the home, based on its location, will only sell for so much. She warns against changing countertops or flooring because new homeowners will often change that to what they want. But, she says, fresh paint is good. Knickknacks should be put away.

Born and raised in Michigan, Hudecek earned her marketing degree from Central Michigan University. She was a cheerleader when former Phoenix Suns great Dan Majerle played basketball there. She also was president of the college’s marketing association.

She went on to work in marketing for Little Caesars Pizza in Detroit. The owner also owned the Detroit Red Wings hockey team and Detroit Tigers baseball team. As a result, she got to meet many of the players.

After Michigan, Hudecek and her husband, Scott, lived in Wisconsin for many years before moving to Prescott three years ago. “We love it here because there are about 100 more days of sunshine each year!”

The couple has two sons who both work in the golf industry. Scott sells wound care products for animals.

Hudecek is with Reality One Group and says managing broker Garrett Hamlin has been a mentor to her. “It’s an amazing, friendly group,” she said. QCBN

can be reached at 928-925-7679 or gina@ ginarealtor.com.

Understanding the Role of Technology in Reshaping the Real Estate Industry

By Jeanelle Shearer

In the realm of real estate, technology has emerged as a powerful force, reshaping traditional practices and revolutionizing the way properties are marketed, bought and sold. The implementation of technological advancements is both a reaction to an evolving real estate environment and a catalyst for further changes. From advanced security programs to immersive virtual experiences, the integration of technology has brought unprecedented efficiency, transparency and opportunity to the industry.

Prior to online platforms, listing information was held in the form of paper files not readily available to the general public. With the development of online Multiple Listing Services, listing information was consolidated into one central location that was easier to manage and disperse by realtors. Over time, this listing information began to be dispersed to other platforms accessible to prospective buyers and sellers, who now have instant access to a wealth of details. Detailed property listings, neighborhood demographics, historical sales data and market trends are now more readily available – empowering indi-

viduals to do their own research and make informed decisions throughout their real estate transaction.

Technology has revolutionized the property search process itself. Advanced search and artificial intelligence algorithms enable users to swiftly narrow down their options based on specific criteria such as location, price range, amenities and property type, saving considerable time and effort.

own success.

Technology has revolutionized the property search process itself. Advanced search and artificial intelligence algorithms enable users to swiftly narrow down their options based on specific criteria such as location, price range, amenities and property type, saving considerable time and effort.

In addition to transforming property searches and information distribution, technology has also revolutionized the transaction process. Digital platforms and electronic signatures have streamlined the cumbersome paperwork involved in real estate transactions, significantly reducing the time and resources required to close deals. Customized database software with tamper-proof systems provides enhanced security and transparency, recording property ownership and transaction history and keeping that information protected. Through the implementation of advanced programs, businesses like title and mortgage companies can more efficiently work with realtors, buyers and sellers, expanding their

Following the lead of transactional companies, creative outlets supporting the real estate industry utilize their technological resources to better serve their clients. To market a listing, agents often enlist photographers and videographers to capture videos and images of homes for promotion and distribution. Once upon a time, the standard for listings was perhaps a few photos. Now, with the advancement of technology, one can often expect to see videos, aerial images and virtual tours of homes.

During the month of April, 105 of the 307 active listings in the Prescott Area Association of Realtors Multiple Listing Service included a virtual tour. The usage of technology to better market a home helps to stimulate business in other real estate adjacent sectors such as the photography and videography.

The impact of technology on the real estate industry is undeniable and far-reaching. From revolutionizing property searches and transaction processes to creating business opportunities and investment practices, tech-

nology has ushered in a new era of innovation and efficiency in every facet of the real estate transaction process. As technology continues to evolve, it will undoubtedly shape the future of the real estate industry, driving further innovation and redefining the field. QCBN

Jeanelle Shearer is a local REALTOR® and Associate Broker for Realty One Group Mountain Desert. She is the 2024 president of the Prescott Area Association of REALTORS® (PAAR). For additional information or to contact PAAR, go to www.paar.org.

About PAAR: The Prescott Area Association of REALTORS® (PAAR) is the trade association representing more than 2,000 REALTORS® serving the greater Quad Cities area. Established in 1944, PAAR’s mission is to advocate for private property rights, and provide its members with resources to foster their business success. The term REALTOR® is a registered trademark, which identifies real estate professionals who subscribe to a strict code of ethics as members of the National Association of REALTORS®.

Hudecek

Gina Hudecek

// BUSINESS CENTS // BY

BONNIE STEVENS, QCBN

Tips for Entrepreneurs from Veteran Homebuilder Jose Berlanga

One of the best ways to reach your goals is to spend time with someone who has achieved the kind of success you haven’t yet dared to dream about. That’s when you know your big idea still has some growing to do.

Seasoned home builder Jose Berlanga is an entrepreneur from Mexico City who has made a significant mark in Houston’s real estate industry. Berlanga was born to be an entrepreneur. By the time he was 21, he was already wealthy. He joined me recently on “Zonie Living: Business, Adventure and Leadership.” Here are a few tips he offers for entrepreneurs.

1. DON’T WORK IN WHAT YOU DON’T KNOW

Berlanga advises entrepreneurs not to start a business in a city or a field they don’t know. For example, don’t try to sell luxury homes if you don’t understand how the wealthy live and what’s important to them. And don’t move to a new city and try to start up a business right away. “Research is part of business, but as entrepreneurs, we operate with our gut instinct rather than our brain. We also, by nature, know how to sell, how to present, how to promote and we tend to talk more than we listen. We do that with people, with products and with markets. We talk on top of the market instead of listening to the market. You should spend a little time understanding what

your product is and who your audience is. If you understand the audience and understand their needs, how they live, their habits and their hobbies, you begin to realize what it is you need to provide to them in order for them to live a better quality of life.”

2.

BUILD A SOLID FOUNDATION

“Your mission is what you stand for and your vision statement is how you see your business growing and thriving,” he writes in his new book, “The Business of Home Building: How to Start and Operate a Residential Construction Company.”

“I tend to be a person who is not only physically but mentally in a hurry. I’m trying to move fast, build, create, develop, move onto the next stage. But the process of building and creating a business plan clarifies your thoughts. It helps you identify what you are trying to achieve. It forces you to think of the sequence of events that need to occur before you build and start and grow a business. Those statements – whether it’s your vision or your mission – they help you understand what you’re doing, why you’re doing it, what market you are attacking and why you are addressing

those particular needs.”

3. BEING ORGANIZED IS A REFLECTION ON YOUR BRAND

Organizational skills may be undervalued in the business world, but Berlanga sees being organized as one of the most important components of any organization. “I’ve seen some businesses that had a group of individuals who were very talented, very creative, but they were very disorganized. Planning your day, planning your activities, prioritizing things, understanding what needs to come first, what needs to be second, what are some of the things that need to occur for me to get to tomorrow and not forgetting to do something that may not be urgent for today but may eventually turn into something more urgent, I see these skills as perhaps more important than intelligence. Through time, you can learn certain things but if you’re messy and disorganized, whether it’s in your bookkeeping or in your schedules, it’s very difficult to get anywhere.”

4. FIND OPPORTUNITIES, CATCH A TREND

From the time Berlanga was a boy growing up in Mexico City, he looked for ways to make money. His father had a job that required him to travel to the United States and when young Jose would join him, he was on a mission. “In those days, importing American goods was very rare and very difficult. So, every time I came to visit the United States with my dad, I would buy a bunch of stuff – candy, toys, memorabilia – and sell it to my friends.”

As a young man, he and his brother, Tristan, started a home-building company. They found opportunity in inner city neighborhoods. They began renovating dilapidated houses. “We just thought it would be a great place to start with a small amount of money. We caught a trend. People were recognizing the benefit of being in the inner city for one reason or another. It wasn’t that popular to be building in the areas where we were because they

didn’t look very pretty. They were “transitional,” and that’s a fancy word for “scary neighborhoods.” We attempted to begin with the lowest price points possible to minimize the risk and take advantage of the opportunity. It worked, but it didn’t work overnight.”

5.

AVOID STARTING YOUR BUSINESS IN A HIGH CYCLE

Berlanga cautions entrepreneurs not to start their business while the industry is in a peak cycle; instead, take the time while the industry is slow to set up your business. “You need to position yourself, wait patiently on your surfboard very attentively, and wait for the right wave, instead of trying to jump on a wave after it’s already moving fast.” Berlanga says it’s just human nature. “When we see things going well in any given industry, when something is working, when people are making money, when there’s prosperity, we want to jump on that wave. But what we don’t realize is it’s a little bit late and it’s a little bit difficult and the pros are already on top of those waves.”

6. ATTITUDE IS EVERYTHING

Taking the entrepreneurial road often feels dark and lonely, he says, and “moving at a horrible pace.” But Berlanga reminds us about the joys of creating something that wasn’t there, and the rewards of pushing ourselves and living with passion and conviction. “Your attitude in business affects more than you might expect. Positivity and optimism are key, mixed in with a touch of realty. As an entrepreneur, you have empowered yourself to change the world.” QCBN

For the complete interview with Jose Berlanga, visit Zonie Living on www.StarWorldwideNetworks.com

“Tips for Entrepreneurs from Veteran Home Builder Jose Berlanga.

Bonnie Stevens is the editor of QCBN. She is a career journalist and public relations consultant. She can be reached at bonnie. stevens@gmail.com.

Jose Berlanga offers business wisdom that is applicable to other industries in his new book, “The Business of Home Building: How to Start and Operate a Residential Construction Company,” available on Amazon.

Courtesy photos

Yavapai County Receives Healthy Small Commercial Loan Report

By Matthew Fish

Despite national news being flooded with headlines that strike fear into investors regarding the commercial real estate (CRE) market, especially the office sector, the market is actually far less volatile, especially in Yavapai County.

The global outbreak of COVID-19 further exacerbated the rising trend of remote work. Shutdowns pushed employees into quarantine in their homes, and many never returned to the workplace. However, companies have been investing in software and hardware that enables employees to telecommute for quite some time. The important question facing investors is: Are commercial investments making money and will investors be able to repay their loans?

At the end of April this year, the House Oversight and Accountability Subcommittee on Health Care and Financial Services held a hearing titled, “Health of the Commercial Real Estate Markets and Removing Regulatory Hurdles to Ensure Continued Strength.”

The hearing focused broadly on the commercial real estate market and touched on a variety of market and policy challenges. Member questions concentrated on themes of inflation, interest rates, regulations, affordable housing and specific policy decisions advanced by the Biden administration.

The CRE Finance Council (CREFC) submitted a statement that was entered into the record by Chairwoman Lisa McClain, (R-Michigan).

INTERESTING POINTS FROM THE ARTICLE:

Lending Composition: As shown in the table tot he right, the $5.9 trillion CRE sector is supported by a variety of capital sources. Banks hold 50% of all CRE loans and are followed by Fannie Mae, Freddie Mac and Ginnie Mae at 18%, life insurance companies at 12%, commercial mortgage-backed securities (CMBS) at 10%, state and local governments at 8%, and REITs and finance companies at 2%.

From a loan perspective, CRE loan distress remains subdued. Loan performance remains remarkably resilient, holding well below pandemic and Great Financial Crisis highs. The CMBS significant transparency allows for important insights into CRE asset-level performance. As of March 2024, 4.67% of CMBS loans were delinquent (see chart below), well below the June 2020 pandemic peak. The overall delinquency rate has been in the mid-4% area since July 2023. From the snapshot below, office loans currently have the highest percentage of distress, with industrial loans performing extremely well with a delinquency rate of just

0.47%.

Bank and Life Insurance company Fourth Quarter 2023 delinquency rates are even lower than CMBS levels at just 1.31% and 0.36%, respectively. And despite the 2023 regional bank turmoil and negative outlooks on the office sector, banks have strong reserves ahead of potential losses. However, the longer benchmark interest rates remain high in comparison to recent levels, the greater is the risk of increased loan defaults and potential stress on the banking and financial sector.

Overall CRE lending volume fell sharply in 2023, just $429 billion, down 47% from the $816 billion in 2022 and a 51% decrease from 2021. Thus far, 2024 is showing some improvement. For example, total private-label CMBS issuance, as of April 19, is up 175% year-overyear, from $7.8 billion to $21.3 billion.

The only commercial loans in the Quad Cities area that publicly report delinquency rates are CMBS loans. Commercial real estate information, analytics and news provider CoStar, as of May 15, 2024, reports only one commercial loan in Prescott Valley that is more than 90

days delinquent. No other CMBS loans in Yavapai County are reporting any delinquency. In the $5.9 trillion commercial loan market, Yavapai County is healthy and has a very small commercial loan delinquency rate. Additionally, the national CMBS commercial loan market delinquency rate has dropped from 10.32% in June 2020 to 4.67% in March 2024, showing a healthy trend. QCBN

Using Temporary Buydowns to Offset Higher Interest Rates for Mortgages

By Greg Riordan

As mortgage rates have continued to rise over the last couple of years, many people are turning to temporary buydowns to make homeownership more accessible and affordable in the early years. A temporary buydown is when upfront funds are deposited into an escrow account to temporarily reduce the interest rate and monthly mortgage payment for a specific time period. This lower rate reduces your monthly payment and reduces the interest you’ll pay over time.

Temporary rate buydowns are also available in three common forms:

1-0 Buydown: Your mortgage rate would be 1% lower the first year. Year two through 30, the interest rate will be the original note rate.

2-1 Buydown: Your mortgage rate would be 2% lower the first year and 1% lower the second year. Year three through 30, the interest rate will be the original Note rate.

3-2-1 Buydown: Your mortgage

rate would be 3% lower the first year, 2% lower the second year and 1% lower the third year. Year four through 30, the interest rate will be the original note rate.

A temporary buydown can be advantageous for borrowers who expect their income to increase in the future or plan to sell the property before the higher interest rate kicks in. It can also make homeownership more affordable in the initial years of the loan when finances may be tighter. However, it’s essential for borrowers to carefully consider the costs and benefits of a rate buydown. They should calculate whether the savings from the lower interest rate outweigh the upfront fees paid. It’s also important to understand how the interest rate and payments will adjust after the buydown period ends. Who can pay for a temporary buydown? It is often paid for by the seller. Why would the seller want to offer these concessions? The answer is to achieve the full asking price! With interest rates steadily rising, price

reductions on homes are becoming more common and a buydown is one way for sellers to avoid this pitfall. In the long run, it’s often cheaper for sellers to pay for buydowns opposed to reducing the selling price. QCBN

Greg Riordan is a Loan Officer with Legacy Mutual Mortgage. For additional information or to get in touch with Greg, visit legacymutual. com/officers/greg-riordan or call 928-427-5156. You may find his office at 325 W Gurley St #102, Prescott, AZ 86301.

Greg cares about the people that choose to trust him with the biggest asset in their lives – their home. He will give straight, honest answers with exceptional advice, whether you are refinancing your home to pay off debt, lowering your rate, reducing the length of your loan or to purchase your first or next dream home.

Matthew Fish, MBA, is the designated broker at Prescott Commercial Real Estate, 122 N. Cortez St., Ste. 300 in Prescott.

QC pet news

Veterinarian Madelyn Melchiors Gives Back to Horses with Heart

By Stan Bindell, QCBN

Madelyn Melchiors, who serves as a veterinarian for Horses with Heart in Chino Valley, has been named the PATH Region 10 Veterinarian of the Year for 2024 and will receive the award in Wyoming this October.

PATH (Professional Association of Therapeutic Horsemen) accredits therapeutic riding horses and Region 10 serves Arizona, New Mexico, Colorado and Wyoming. It is reportedly the global authority on setting standards for therapeutic riding centers. Horses with Heart is a PATH International Premier Accredited Therapeutic Center, and its instructors are credentialed through PATH.

The regional award also qualifies Melchiors for the national award.

Melchiors is a full-time veterinarian at a mixed-animal clinic in Kingman, but she makes the drive to Horses with Heart two to six times a month to work on the horses. She feels a special kinship to Horses with Heart because she started riding horses there when she was 8 years old and later became a junior volunteer.

Born in Flagstaff, Melchiors was raised in Dewey and graduated from The Orme School in 2010. She credits Trudy Chapman-Radley, one of the longtime leaders at Horses with Heart who taught her how to ride, with serving as her mentor.

Chapman-Radley attended Melchiors’ graduation “hooding” ceremony at Colorado State University. At the hooding ceremony, mentors of veterinary school graduates ceremoniously place the hood on the head of the mentee.

“I was a horse-crazy little girl when I started with Horses with Heart,” she said. “Horses with Heart gave me easy access to horses, the volunteers and special needs children. I loved it. I would spend every day of my summer with them.”

Melchiors remembers her mom taking her to the petting zoo at Young’s Farm, which closed in 2007 and is now the property of Mortimer Farms. One of the horses bit her foot.

“It was love at first bite,” she said.

Melchiors’ primary goal as a child was to touch horses. She wanted to become a veterinarian. “These volunteers helped raise me, so it was like I

had 15 grandpas and grandmas.”

After completing her veterinarian degree, Melchiors returned to Horses with Heart in 2018, to give back to the organization that gave so much to her. She now serves on the Board of Directors.

“I needed to use my skills to help with the human-animal bond,” said Melchiors, who is also trained in acupuncture and chiropractic treatment for animals. “I wanted to help with that connection,” she said. “I also want to help them make wise decisions on herd health.”

Veterinarians from Prescott Animal Hospital also help with the horses’ health needs.

“A therapeutic horse is like a service dog,” said Melchiors. “They are still a working horse. They are not retired and it’s a lot of hard work. It is satisfying to help them because they have an impact on the community.”

Melchiors is one of fewer than five veterinarians in the state who work with cattle and is part of the Arizona Livestock Incident Response Team that investigates widespread health problems with livestock.

Through the years, she has

watched Horses with Heart grow significantly with the number staff and volunteers and the people they serve.

She says the organization encourages young people to work with the horses as junior volunteers.

“Youth volunteers learn so much

from the horses, volunteers and instructors,” she said. “The kids just need to keep an open mind, learn and have fun.” QCBN

For more information about Horses with Heart, call 928-308-1353.

Findlay Subaru Prescott Presents Check to Horses with Heart

Findlay Subaru Prescott is sharing the love in Chino Valley.

The auto dealer presented a giant check for $19,000 to Horses with Heart on Tuesday, April 23.

“We are honored to support Horses with Heart through Subaru’s Share the Love event,” said General Manager Jason Jenkins. “Our dedication to improving the lives of individuals in our community, especially our veterans, aligns perfectly with Subaru’s commitment to making a positive impact. We are grateful for the opportunity to contribute to such a meaningful cause.”

Horses with Heart, a non-profit organization that provides therapeutic riding programs for individuals with

physical, emotional and developmental challenges, including veterans, was selected as one of the beneficiaries of this year’s Share the Love campaign by Findlay Subaru Prescott. The donation will directly contribute to the organization’s efforts to enhance the well-being and quality of life of its participants through equine-assisted activities and therapies.

The $19,000 donation was made possible through the support of local Subaru customers who purchased a new Subaru during the Share the Love event, from November through the New Year, and selected Horses with Heart as their hometown charity of choice. QCBN

After completing her veterinarian degree, Madelyn Melchiors returned to Horses with Heart, where she first learned to ride, to give back to the organization that gave so much to her. She now serves on the Board of Directors. Photo by Stan Bindell

Representatives from Findlay Subaru Prescott and Horses with Heart celebrate the donation to the non-profit organization.

Courtesy photo

Finding Your New Best Friend

By Loree Walden

It was March, 2016. I came home from work and was greeted by my boyfriend (now ex-husband) with a big smile on his face. I knew, something was up, but what? He showed me a picture of the cutest dog; he found her on Yavapai Humane Society’s website. (I didn’t work there at the time.) I told him we already have two cats, and we live in an apartment, and we really aren’t able to take on a dog, but go ahead and go see this little girl tomorrow. (Now, remember, I said “go see” this little girl.)

He did, and well, in the middle of the day, I got a text message from him while I was at work, with a picture of her in our apartment, which said, “Hi mommy, I’m home!”

Now, I must tell you, I was just a bit upset. A puppy? With two cats? In an apartment? How in the world are we going to make this work? My two cats (both YHS alumni) had made it work after years of working to become buddies and coexist together. And now, we’ve brought a puppy into the family?

Well, I got off work and went to PetSmart. got a bed, food, toys and all that this little girl needed! But I was not happy... not happy at all...

But the minute I walked in the door and met this precious girl, my heart melted. It was love at first sight! I held this precious soul in my arms, I looked into her eyes...and I knew she was mine forever! She stole my heart that day... and we have NEVER been apart for longer than a day of me at work.

Fast forward three years from then, and I’m working at the place that blessed me with my Cassidy Roo (and both the boys). She comes to work with me and lays on my desk, and looks out the window at all the dogs going out for a walk, I know she’s hoping for their happily ever after – the one she has, and dreams of for them.

And now here we are: eight years later! This precious soul that I got from Yavapai Humane Society is my constant companion, my cuddlebug, my happy tail greeter when I come home, the one who makes my life complete, the one who goes for a walk with me every morning and every night, where I tell her about my day, and no matter what, she always makes everything better! She knows how to spend seven hours in the car on my lap to go see her tutu

(gramma) and she knows we’re going to go see the seals at the beach! She is my constant companion, and I can’t imagine a day without her.

I never knew the love of a dog – a rescue dog – I didn’t know the love they could bring you. I didn’t know the health benefits they could bring you. I didn’t know any of what they have to offer.

Here’s my message to y’all: you never know what’s in front of you, what your day will bring. You never know when you find that precious soul saying, “take me home.” You may not be expecting it; you may not even want it, but it’s there...and it’s beautiful!

Your best friend, even though you may not know it, is right here at Yavapai Humane Society. QCBN

928-445-2666 or yavapaihumanesociety. org.

Loree Walden is the marketing manager at Yavapai Humane Society.

Arizona Philharmonic Prepares for Eclectic Season

By Cynthia Jones

Prescott’s Arizona Philharmonic (AZ Phil) announced its wide breadth of Season 7 concert offerings at a private event for season ticket holders at the Mountain Artists Guild recently. Running Sept. 8, 2024, through April 27, 2025, the season consists of seven concerts, plus a Messiah Sing-along with Prescott Chorale on Nov. 24.

“We have an outstanding lineup of exceptional talent again this season, encompassing beloved favorites and new experiences for everyone,” said AZ Phil founder, Artistic Director Henry Flurry. Season tickets are on sale through Sept. 8 at AZPhil.org, offering varying discounts for the best seats. All concerts are performed at 3 p.m. on Sundays, in the Ruth Street Theater on Prescott High School grounds.

Opening the season Sept. 8 with Passion, Peace, and Power is Maestro Peter Bay conducting, and featuring Dr. Katie McLin’s sublime artistry on violin, including the celebrated Mendelssohn’s Violin Concerto in E Minor. The Oct. 6 James D’León and Friends concert features Prescott-native Steinway artist James D’León on piano and three AZ Phil principal string players, and includes pieces by Fanny Mendelssohn, Brahms and Howell.

UNFORGETTABLE START TO THE HOLIDAY SEASON

On Nov. 24, all are invited to experience Handel’s Messiah as never before with a powerful combination of professional musicians and community voices. AZ Phil musicians are joined by Prescott Chorale, with Dr. Edith A. Copley conducting and audience members are invited to bring their scores and voices, or simply bask in the surrounding music.

“With the powerful melding of professional musicians and voices of the community, you can both hear Handel’s Messiah and become an integral part of its performance, creating a truly immersive and unforgettable experience,” said AZ Phil Executive Director Abby Coffey. This event is an add-on to the season and not part of the season ticket.

Next, join AZ Phil musicians and singers for A Renaissance Christmas, Dec. 8, celebrating the festive music of Europe, from English carols to Spanish villancicos and French noëls. Experience the joy of the holidays through the rich tapestry of Renaissance music.

Continued on page 37

The 2024 AZ Phil/Quartz

“Breathtaking,

Ensemble collaboration received two separate standing ovations and was hailed as “Exceptional” and

worthy of the top cities and venues across the United States.” Photo courtesy of Kevin Floerke Photography

Yavapai College Celebrates Graduates

By Lisa B. Rhine

As a college president, there isn’t any other day that is more special, exhilarating or fulfilling than Commencement Day. For those of us in higher education, it’s the biggest event of the year! It’s where we see the fruits of our labor and our mission fulfilled.

And for all of our students and those who love them, it’s a day where all of your hard work, perseverance and sacrifice have paid off.

This May, Yavapai College celebrated its graduates with two beautiful commencement ceremonies at its Verde Valley Campus and the Findlay Toyota Center.

This year, a remarkable 1,750 students graduated from Yavapai College with 1,981 degrees or certificates.

1,750 individuals now enter the county’s workforce or have upskilled their careers to provide a better life for their families and contribute to the county’s economy. A total of 65% of Yavapai College’s academic programs lead to living wage jobs in Yavapai County, and one out of 33 jobs in the county are supported by the college and its students.

The college’s average age of students is 30. The youngest graduate this year

was 15 years old from Yarnell and the oldest graduate was 79 years old from Prescott Valley. In fact, YC had 120 graduates under the age of 18 and 54 graduates over the age of 55.

We also celebrated a remarkable moment – YC’s first bachelor’s degree recipient walked across the stage with her degree, signifying a truly transformational moment in the traditional

community college expectation.

I applaud all 1,750 of YC’s graduates for their hard work and perseverance and for choosing Yavapai College as the place for them to reach their educational goals. Yavapai College has been blessed by your presence and engagement with us, and we are humbled and proud to be part of your story. QCBN

In February 2019, Dr. Lisa B. Rhine became the 10th president of Yavapai College, bringing to the institution over 30 years of leadership experience across a number of leading colleges and universities in Ohio, Kentucky and Virginia. Dr. Rhine assumed this role with a commitment to advance the mission of the college while ensuring access and support to those for whom opportunities may have been historically limited or denied.

and certificates, student and community services, and cultural events and activities at six locations throughout

Yavapai College offers over 100 degrees

Yavapai County, including campuses in Prescott and Clarkdale, and centers in Prescott Valley, Chino Valley, Sedona and the Prescott Airport.

Lauren Mitchell, flanked by YC Provost Doug Berry and YC President Lisa Rhine, is the first student to receive a bachelor’s degree from the college. Courtesy photo

Overall, 1,750 YC students graduated in the college’s largest spring commencement ceremony. Courtesy photo

Feeling Gratitude for Prescott’s Charitable Hearts

By John Murphy

Our goal was to create a fundraising event that was fun, memorable and successful. I am proud to share that our First Annual Rock the Garden Open charity golf tournament on Tues., April 30, not only achieved these goals, but exceeded expectations! Players, sponsors and volunteers agreed, this was the best golf outing they have ever been to.

The Rock the Garden theme set the tone, with live music at the start of the round, with local rock band Totally Reckless playing popular tunes all day long. We were treated to a special rendition of The Star Spangled Banner, performed by violin virtuoso Ines Vitols, which resonated with the patriotic crowd.

Hole 7 featured a beverage cart, sponsored by Solstice Ridge II and Prescott Luxury Realty and Investments with Don Cheek, Drew Hall and Ines performing their musical magic, as players swung for a hole in one and a chance to win a new car, sponsored by Lamb Chevrolet. Between holes 13 and 14, we had The Amazing Tortellini Brothers, who played classic surf tunes as players went by. Having live music during the tournament added a festive and energetic atmosphere to the event.

Everyone seemed to love it.

The purpose of the outing was to raise money for the Prescott Food Forest and our Gardeners Of Destiny (G.O.D.) education programs. To support our scholarship fund, we had my lovely wife, Lisa Murphy, Stephanie Wirick and Jack and Laura Jenkins raise close to $2,000 by offering each foursome the opportunity to buy a “one” on their scorecard for a donation. Almost all the players were happy to support the cause.

We were blessed to have many sponsors, including Quad Cities Business News, Dignity Health, Blind Brothers Arizona, Olsen’s for Healthy Animals, Pinnacle Bank, Desert Financial, Silver Sands Recovery, Legacy Roofing, Inspired Closets, Wirick Insurance, Dr. Brad Williams, Define Mortgage and many others. I am grateful to Ken Lain and Watters Garden Center for sponsoring a Putting for Plants contest and the Northern Arizona Wranglers for providing three four packs of tickets to a Wranglers game. Plus, Raskin’s Jewelers provided a beautiful gold and diamond necklace for our silent auction. Also, Prescott Valley Mayor Kell Palguta graciously offered to share his Mayors Box at a Wranglers game. Amazing.

We were also able to auction four-

somes to play some top golf courses, via the gracious donations from Oakcreek Country Club – Sedona, Capital Canyon Club, Stone Ridge Golf Course, Antelope Hills Golf Courses and The Club at Prescott Lakes.

Besides raising money to fund the 2024 season at B Organic Farm in Chino Valley, we got to honor a local legend, PGA Hall of Fame golfer John Gunby, who is retiring to the Valley soon. He was the recipient of the Arline’s Angel Award, named after my late mom, who was a selfless, charitable person. John has been a leader helping our veterans and is deeply involved in the Special Olympics. We were blessed to have Dan Olsen lead a prayer for John’s next chapter of his life.

With the money raised, we can offer up to 50 full scholarships to our gardening classes, install a drip system for the outdoor raised beds and support our teachers and volunteers. Speaking of volunteers, I want to thank Stephane Leon, who tirelessly worked to make the event a success, LeRoy Miller, Debra Ott, Wendy Lancy, DeeAnn Herrington, Ann Smeltzer, Kathleen Murphy Ann Shoen, Lin Gentilioti, Cathy Mayo and others who gave their time and talents to ensure a smooth event.

If you missed out on playing this

year (we were completely sold out), the date for next year’s Second Annual Rock the Garden Open is set for Tuesday, April 29, 2025, at The Club at Prescott Lakes. A special thanks to the team at the club, including Kelli Welch, Stuart Birch, Adam Nutt, Brian, Jake and others for doing an outstanding job.

If you want to donate to support our gardening education programs visit

Measuring the Value of Education

By Teri Drew

As educational attainment increases, so does earning potential, as evidenced by the median wages associated with various levels of education. From high school graduates to individuals with doctoral or professional degrees, each level of education corresponds to a distinct earning bracket, reflecting the value placed on knowledge and skills in the local job market.

Let’s take a closer look at how educational attainment generally influences earning potential. According to Office of Economic Opportunity (OEO) data, the correlation between education and wages in Yavapai County is significant compared to the average wage.

1. LESS THAN A HIGH SCHOOL DIPLOMA: AVERAGE SALARY $35,023

For those with less than a high school diploma, opportunities may be limited and the earning potential reflects this. Individuals in this category often find employment in entry-level positions in retail, hospitality or manual labor sectors.

2. HIGH SCHOOL GRADUATES: AVERAGE SALARY $48,263

A high school diploma unlocks slightly higher earning potential, as graduates

may qualify for a broader range of jobs requiring basic educational credentials. These positions may include administrative roles, skilled trades or positions in customer service.

3. SOME COLLEGE OR ASSOCIATE DEGREE: AVERAGE SALARY

$50,078

Individuals with some college education or an associate degree see a modest increase in earning potential. This level of education opens doors to professions such as health care, technology and trades requiring specialized skills or technical training.

4. BACHELOR’S DEGREE: AVERAGE SALARY $76,208

A bachelor’s degree significantly boosts earning potential in Yavapai County. Graduates with a four-year degree often pursue careers in education, business, engineering or health care, where advanced knowledge and critical thinking skills are valued.

5. MASTER’S DEGREE: AVERAGE SALARY $72,521

While slightly lower than the earning potential of bachelor›s degree holders, individuals with a master›s degree still command respectable salaries in Yavapai County. This level of education is often a prerequisite for entry level leadership roles in fields such as

management, counseling or advanced health care professions.

6. DOCTORAL OR PROFESSIONAL DEGREE: AVERAGE SALARY

$119,879

At the pinnacle of educational attainment, individuals with doctoral or professional degrees enjoy the highest earning potential in Yavapai County. Whether in law, medicine, academia or other specialized fields, these professionals are highly sought after for their expertise and often occupy leadership positions within their respective industries.

In March 2024, Yavapai County witnessed a notable decrease in its unemployment rate, dropping to 2.7% from 3.5% in February. This decline in unemployment underscores the resilience of the local economy and signals opportunities for job seekers.

MONTH OVER MONTH (MARCH 2024 VS. FEBRUARY 2024):

Despite a decrease in the unemployment rate, the private sector experienced a modest loss of 100 jobs, while the government sector saw an equal gain of 100 jobs. This position suggests a balancing act within the employment landscape, with fluctuations occurring across different sectors.

www.prescott foodforest.com. Let’s keep growing! Thank you for all the love and support. Make 100 Healthy Inc is a AZ 501(c)3 non-profit. QCBN

John Murphy is the founder of Make 100 Healthy/Prescott Food Forest.

YEAR OVER YEAR (MARCH 2024 VS. MARCH 2023):

On a broader scale, nonfarm employment in Yavapai County increased by 1,300 jobs compared to the previous year. The private sector added 700 jobs within this growth, reflecting ongoing expansion and investment in various industries. Similarly, the government sector saw an increase of 600 jobs, highlighting sustained public sector employment opportunities.

The correlation between education, wages and employment trends underscores the intricate interplay of socioeconomic factors driving the economy of Yavapai County. Higher edu cation correlates with higher salaries and contributes to a skilled workforce capable of meeting the demands of a competitive job market. This, in turn, fuels economic growth

and reduces unemployment rates, as evidenced by the recent decline to 2.7%.

The diversification of employment sectors, as indicated by the varying gains and losses in the private and government sectors, speaks to the county’s resilience and adaptability in the face of economic fluctuations. By fostering a robust education system, promoting workforce development initiatives, and supporting both private and public sector growth, Yavapai County continues to position itself as a focal point of opportunity and prosperity. QCBN

ARIZONA@WORK-Yavapai County is here to help you achieve your educational and employment goals. Contact us at 928-778-1422.

Local musicians performed during the Rock the Garden Open golf tournament to help raise money for the Prescott Food Forest. Courtesy photo

Teri Drew is the executive director of the Yavapai County Workforce Development Board.

Yavapai Regional Volunteers of the Year Bring Humor, Heart, Generosity

By Anthony Torres, M.D.

Ask anyone who works at Dignity Health Yavapai Regional Medical Center, and they’ll tell you that Yavapai Regional volunteers are truly exceptional. Patients would certainly agree. Volunteers are an integral part of the work that happens here each day. In 2023, we boasted a total of 347 volunteers, who logged 54,929 volunteer hours. But beyond that, the volunteers bring a team spirit, can-do attitude, and dedication to giving that enhance the impact of care immeasurably.

Yavapai Regional recently recognized the invaluable contributions of all of our dedicated volunteers during our annual National Volunteer Month celebration. Three volunteers in particular were recognized for their significant impact on patients, families and staff members.

Nominated by their co-workers and peers, these 2023 winners are outstanding individuals who each bring a unique personality and approach to their work.

Dick Sheldon, East Campus Volunteer of the Year

Dick started volunteering at Yavapai Regional in 2019 and is a member of the Front Lobby team. He escorts patients and guests, helps patients check in and assigns badges to visitors. His sense of humor brings a smile and often a laugh to everyone he meets. You’ll be able to spot Dick on holidays when he arrives in full costume, lending a lighthearted moment to everyone’s day.

Dick is always willing to cover for volunteers who are unable to make their shifts and consistently strives to make the hospital experience run as smoothly as possible for all who enter the doors at Yavapai Regional.

Judy Grimm, West Campus Volunteer of the Year

Since starting in the summer of 2021, Judy has served in the Emergency Department and the Cath Lab, and currently works in the Endoscopy department. So far, she has accumulated a total of 427 hours of service.

Her warm and caring demeanor, combined with a positive, energetic and professional approach, has made her an invaluable asset wherever she works, brightening the environment with her presence. Judy is known for continually going above and beyond to

help the GI staff with creating packets, patient transport and filling in the gaps wherever she is needed.

One co-worker puts it simply: “Judy is the best example of what a great volunteer is.”

Kathy Stemm, Sandy Zinn Martin Award

This award was established in memory of Sandy Zinn Martin, an inspirational volunteer whose positive nature touched many lives. It symbolizes the spirit of generosity and kindness that defines the Yavapai Regional volunteer community.

Kathy Stemm volunteers in the Front Lobby and is also the chair of the Baskin Breast Care Center. Since her start in 2020, she has logged more than 1,650 volunteer hours. Her generous heart clearly exemplifies what the Sandy Zinn Martin award is all about. Staff and fellow volunteers say that she is always ready to help others, checking in on volunteers who have been sick or unable to volunteer, and always greets patients and staff with warmth and a smile.

These awards serve as a token of our deepest gratitude to Dick, Judy and Kathy, as well as to all our remarkable

volunteers, whose contributions are truly immeasurable. Their compassion and dedication inspire us all, and we are thankful for their invaluable service. QCBN

For information on the many volunteer opportunities available at Dignity Health Yavapai Regional Medical Center, visit

yrmc.org/volunteer-services/services, or call Volunteer Services in Prescott at 928-771-5678, or Prescott Valley at 928442-8678.

Generational Giving: Nurturing Family Philanthropy

By Lisa Sahady

Family philanthropy is the collective effort of family members uniting around shared values to engage in charitable giving and volunteer work. It’s more than just giving back, it’s about creating a lasting legacy of compassion and service that echoes the values shared by loved ones.

WHY FAMILY PHILANTHROPY IS IMPORTANT

The importance of family philanthropy lies in its ability to instill a culture of giving and service, promoting empathy, social responsibility and

a commitment to making a positive impact in the community. It can foster a sense of unity, purpose and shared priorities within a family, while supporting causes that are meaningful to them. Some examples of successful family philanthropy initiatives include funding scholarships for students who might not otherwise continue their education, supporting local food banks or shelters, sponsoring community development projects such as affordable housing or infrastructure improvements and investing in social entrepreneurship or sustainable development initiatives.

While the core values of family philanthropy remain constant, the methods and approaches to educating future generations about giving have evolved to reflect changing societal norms, values and priorities.In earlier generations, philanthropic efforts were often driven by traditional values and personal connections to causes. The next generation of donors cares deeply about outcomes, accountability and equity.

HOW TO GET STARTED

Families can start their philanthropic journey by discussing their values, interests and goals together, and identifying causes or organizations they are passionate about supporting. Community foundations can play a crucial role in facilitating this process by providing expertise on local needs and charitable organizations, handling administrative tasks, creating networking and learning opportunities, pooling resources with other donors and assisting with legacy planning. By leveraging the knowledge, resources and networks of community foundations, families engaged in philanthropy can enhance the effectiveness and impact of their charitable efforts, ultimately contributing to positive change for their communities.

Donor advised funds (DAFs) are one way that community foundations support family philanthropies. Families can establish DAFs with a community foundation to invest their charitable assets, facilitate grantmaking and leverage the foundation’s insights into local needs. DAFs simplify giving, offer tax advantages and can serve as a vehicle for involving multiple generations, as families can pass down the fund’s stewardship to children and grandchildren, ensuring

a lasting legacy of giving.

WHAT TO EXPECT FROM THE NEXT GENERATION OF DONORS

While the core values of family philanthropy remain constant, the methods and approaches to educating future generations about giving have evolved to reflect changing societal norms, values and priorities. In earlier generations, philanthropic efforts were often driven by traditional values and personal connections to causes. The next generation of donors cares deeply about outcomes, accountability and equity. This has already begun to create a new energy around addressing core issues, strengthening communities and reaffirming the importance of philanthropy.

BEST PRACTICES TO KEEP THE GIVING GOING

Some best practices for involving multiple generations in decision-making and governance include creating opportunities for open and inclusive dialogue; respecting diverse perspectives and experiences; providing education and training on philanthropy; and establishing clear roles, responsibilities and decision-making processes. It’s also important to understand that giving

can include more than just monetary donations. Families may want to give back in other ways, by volunteering their time or skills, organizing campaigns, fundraising, donating goods and advocating for causes.

Overall, family philanthropy provides opportunities for experiential learning, strengthens family bonds and empowers younger generations to become active contributors to positive social change. By investing in the education and development of younger generations as philanthropists, families can ensure that their legacy of giving continues to make a lasting impact on their community for generations to come. QCBN

For more information on charitable giving, including family philanthropy, visit azfoundation.org/legacygiving or call one of the Arizona Community Foundation’s offices serving northern Arizona: ACF of Yavapai County at 928-583-7815, ACF of Sedona at 928-399-7218 or ACF of Flagstaff at 928-526-1956.

is the regional director for the Arizona Community Foundation of Yavapai County. She can be reached at 928-5837815.

Anthony Torres, M.D., FACP, is president and CEO of Dignity Health Yavapai Regional Medical Center.

Lisa Sahady

YRMC President and CEO Dr. Anthony Torres poses with honored volunteers Judy Grimm and Dick Sheldon.  Photo by Stan Bindell

Understanding the Building Blocks of Investing

By Steve Schott

In past columns, we have talked about the market, suggestions on choosing an advisor, and some of the “inside” procedures of a financial advising practice. Today, we are going to do a very high level review of investing. This approach may seem too simple to many, but, generally, I find a review of the ABCs of investing has value for our clients.

So, on to the basic investment building blocks.

Our business can appear to be quite complicated – but generally, everything filters down to two types of investments: equities and fixed income.

Equities is a broad category that is also known by other names such as stocks, the market, S&P500, the stock index, and the Dow Jones among others. Buying Apple stock, Vanguard Market index, and equity ETFs such as SPY are such examples. For the investor, this is a chance to own a portion of a company (although usually a very, very small portion). The investor has the expectation of outcomes as a result of their investment. First, when you own a company, you want the value of your investment to increase. Second, when the company makes a profit, you as an owner want

your share of the profits, referred to as dividends.

Another component of equities is their purpose: growth and value. Growth stocks, as the name suggests, tend to grow very rapidly. With that growth there can be significant risk but also the expectation of an increase in stock price. An example of a growth stock is the chipmaker Nvidia.

Owners of value stocks have a larger focus on dividends with growth following. Value companies tend to be established companies and less volatile than growth stocks. Think of stocks such as JP Morgan or Procter & Gamble. Growth stocks have been very positive in 2024, but things cycle, so we are now a little more focused on value, which tends to follow growth, for our clients.

Fixed income is a much larger group of investments and has many different names. You have undoubtedly heard them referred to as bonds, corporates, treasuries, municipal bonds, and high-yield bonds. The core concept of fixed income is loans. The investor lends money to a company or government agency and, in return, expects interest payments. Bonds, although they can move in price, are generally purchased for income streams. In general, bonds are

less volatile than stocks but offer less potential for growth. In our practice, we especially like this category right now considering interest rates are high – specifically, we like high-quality corporates and agency-backed mortgages in a quality bond fund.

For most individual investors, it often requires too much capital to invest in enough stocks or bonds individually to diversify risk. That is why there are investment products like mutual funds, ETFs and indexes. Each product has its own cost and benefit proposition when it comes to management, underlying fees and tax efficiency. I do think mutual funds work especially well with bonds. Bonds are not traded on an exchange like the New York Stock Exchange so the size of trade does matter and there are many good bond fund managers. Equity decisions are more client dependent on what is appropriate but generally a good fund or ETF can provide the risk adjusted return clients are seeking.

I hope this was not too basic a review. There are many other considerations to discus with your advisor (we didn’t even start to explain life insurance products) but these are the basic building blocks of securing your financial future.

Successful investing! QCBN

// MAYOR’S ADDRESS // BY PHIL GOODE

Events Make Prescott Special

Prescott has so much to offer to our citizens and visitors alike.

All throughout the year, but especially this time of year, special events take center stage. During the month of June and early July, Prescott is particularly active with events of all kinds including art fairs, music festivals, car shows and parades, fireworks and, of course, the rodeo. These events offer a variety of experiences catering to our local residents as well as visitors.

Many citizens think that the city organizes all of these fine events. Actually, nearly every special event

like this is operated by locally-based non-profit organizations. These events help raise funds while providing a unique experience for our community.

Recently, the Phippen Museum of Western Art hosted the annual Phippen Western Art Show and Sale on the Courthouse Plaza, bringing fine Western artists from all over the world.

Events downtown on the Yavapai County Courthouse Plaza in June and early July include the Summer Concert Series beginning June 4, organized by Prescott Downtown

Partnership. The Territorial Days art show, June 8-9, and the Prescott Bluegrass Festival, June 22-23, are both organized by the Prescott Chamber of Commerce. The Frontier Days Art Show, July 5-7, is hosted by Prescott Downtown Partnership.

The Prescott Frontier Days Rodeo Parade takes place Saturday, July 6, throughout downtown, and is organized by Prescott Frontier Days, Inc. Of course, the Prescott Frontier Days World’s Oldest Rodeo takes place July 1-7, at the historic rodeo grounds. This event brings top riders from around the world and the

The city is responsible for two major community events each year. One is the Fourth of July Fireworks. Our dedicated Recreation Services staff work hard to improve these events every year. We are excited about this year’s fireworks event at Watson Lake. For the first time in many years, this year’s Fourth of July Fireworks will offer free admission for those who only want to attend and enjoy the show.

Securities offered through Registered Representatives of Cambridge Investment Research, Inc., a broker-dealer member FINRA/SIPC. Advisory services through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor. Cambridge and Schott Financial Management are not affiliated. These are the opinions of Stephen Schott and not necessarily those of Cambridge, are for informational purposes only, and should not be construed or acted upon as individualized investment advice. The information in this email is confidential and is intended solely for the addressee. If you are not the intended addressee and have received this email in error, please reply to the sender to inform them of this fact. We cannot accept trade orders through email. Important letters, email, or fax messages should be confirmed by calling 928 776-1031. This email service may not be monitored every day, or after normal business hours.  Indices mentioned are unmanaged and cannot be invested into directly. The Dow Jones Industrial Average (DJIA) is a price-weighted index composed of 30 widely traded blue-chip U.S. common stocks. The S&P 500 Index is a market-capitalization-weighted index of 500 leading publicly traded companies in the U.S.

The Nasdaq 100 Index is a basket of the 100 largest, most actively traded U.S. companies

listed on the Nasdaq stock exchange. The index includes companies from various industries except for the financial industry, like commercial and investment banks. Investing involves risk. Depending on the types of investments, there may be varying degrees of risk. Investors should be prepared to bear loss, including total loss of principal. Diversification and asset allocation strategies do not assure profit or protect against loss.

Steve Schott has been a financial advisor since 2010. His expertise in business ownership and capital management spans banking, office products, office machines and autos. A former owner of Prescott Honda, Steve holds an MBA from the University of Arizona and a bachelor of science in finance from The University of Denver. Steve is a proud graduate of Prescott High School and an avid community volunteer. Steve purchased Tomlinson Wealth Management from its predecessor, Andy Tomlinson, in 2019, making Schott Financial Management a third generation financial firm in Prescott.

past several years have seen sell-out audiences.

The city is responsible for two major community events each year. One is the Fourth of July Fireworks. Our dedicated Recreation Services staff work hard to improve these events every year. We are excited about this year’s fireworks event at Watson Lake. For the first time in many years, this year’s Fourth of July Fireworks will offer free admission for those who only want to attend and enjoy the show. There will be a variety of kids’ activities, including bounce houses, for an additional fee.

Some other great events take place at Watson Lake, including the Big Sting Country Music Festival; generally the second weekend in October, the Pure Imagination music festival, generally the third weekend in May; the Watson Lake Classic Car Show coming up Aug. 3; and the Prescott Highland Games Sept. 28-29.

Among the many inspiring cultural performance events each year is the annual Cowboy Poets Gathering. This year marks the 36th event, taking place Aug.

8-10, at various locations throughout Prescott.

The city also organizes the Veterans Day Parade, which is always held on Veterans Day Nov. 11. It is the only Veterans Day Parade in Northern Arizona and features nearly 100 entries. We are very proud of the Veterans Day parade and we are thankful to city staff and the volunteer committee for honoring our veterans.

Of course, November and December usher in Arizona’s Christmas City events, beginning with the Holiday Light Parade on Saturday Nov. 30, the Christmas Parade and Courthouse Lighting on Saturday Dec. 7, and the Acker Night musical celebration Friday Dec. 13. Everything I have mentioned represents just a portion of events and activities that make Prescott a great place to live and to visit. We hope you enjoy all that Prescott has to offer this month and all through the year. QCBN

Phil Goode is the mayor of Prescott.

How to Harvest Herbs and Double Their Growth

By Ken Lain

You may have heard that herbs thrive on neglect. While it is true that growing these flavorful plants is pretty easy, you definitely want to pay attention to your herb garden. Once they are in the ground and growing, most herbs are quickly ready for harvesting, unlike most other vegetables that need time to ripen and mature.

The key to keeping herbs growing is to harvest often. Leaves are the parts of popular herbs most often used in cooking. Cutting them back a bit throughout the growing season encourages healthy growth and an attractive shape. It keeps most producing through the growing season.

WHEN TO HARVEST HERBS

When it comes to herbs, harvesting equals pruning. It is often done to encourage growth, especially with fast-growing annual herbs like basil, dill and cilantro. Snipping new growth causes these plants to branch and produce more foliage. The same applies to slower-growing perennial herbs like thyme, sage and rosemary. There are several good practices to consider when choosing the best time to harvest.

ANNUAL VS. PERENNIAL

Just because an herb is an annual plant doesn’t mean you must take the entire herb to harvest the leaves. In fact, you should never remove a whole, healthy plant until the final harvest, right before a killing frost. Pinching or snipping stems and leaves stimulates the growth of more branches and leaves. So, as soon as annual herbs are mature enough to withstand a bit of cutting, it’s time to begin pruning for shape and harvesting the foliage you remove. Your first harvest may be small, but you will fill a basket before the season ends if you are consistent.

Perennial herbs tend to develop woody stems as they mature. Your harvesting efforts during the growing season should focus on the plant’s new, tender foliage, so avoid cutting into the woody parts. New shoots do not grow from wood and doing this will limit your harvest. You can begin harvesting taller stems when they leaf out with 2-3” inches of foliage.

Most herbs are harvested from the top or outsides of the plant. Dill, cilantro and parsley leaves and stems can also be gathered from the bottom of the central stem. Lower leaves on these plants tend to brown out as they age.

Sometimes pinching out the top of the main stem delays bolting, going to

flower and seed early. Remember that some herbs, especially annuals, prefer cooler weather and have a limited lifespan with summer’s arrival.

The perennial chive is harvested by cutting leaves at the base. This is one herb that won’t branch out. The chive is a bulb that multiplies rapidly beneath the soil. Harvest chives by snipping leaves outside the plant, leaving the center intact.

INSIDER TIP

Harvest herbs when they are dry. They are rich in essential oils and are most fragrant between mid-morning and early afternoon. Cutting wet foliage results in the loss of flavor and texture and can promote fungal diseases and rot.

HARVESTING STEMS WITH LEAVES

Edible herbs harvested for their leaves include annuals and perennials like basil, oregano, sage, thyme, rosemary, dill, tarragon, savory, cilantro chives, parsley, mint and more.

Choose a Stem

1.Look for stems with several sets of lush green leaves and green stems.

2. Choosing a branch from anywhere on the plant is OK, as long as you don’t take more than a third of the

entire plant at any cutting.

3. Remember, you are also pruning for growth, so consider how you want to shape the herb for the most pleasing look.

END OF SEASON HARVESTING

1.You may harvest an entire annual herb at the end of the growing season or before the first frost. The plant can be pulled up with roots or you can simply cut it down to ground level. Although some annual herbs reseed readily, none regrow from the same root next year.

2.Perennial herbs can benefit from a hard pruning of two-thirds of the plant after the first frost

or in early spring. This is the time to cut back woody parts to reshape the plant. Pruning and harvesting immature plants in the fall will direct more energy into developing a solid root system. For mature perennials with established roots, hard pruning in spring stimulates growth.

Until next month, I’ll be helping gardeners grow better herbs here at Watters Garden Center. QCBN

Ken Lain can be found throughout the week at Watters Garden Center, 1815 Iron Springs Road in Prescott, or contacted through his website at WattersGardenCenter.com or Top10Herbs.com.

Welcome to Arizona Hope 103.9 FM!

Arizona Hope is the Quad Cities only live and local faithbased Contemporary Christian radio station! We are “family friendly, upbeat and positive in our messaging” and always put the music first – our primary on air statement is “Today’s Christian Music.”

We also have local personalities throughout the day to keep the residents of the Quad Cities entertained and up to date and are a proud member of our community, participating in several events in the last year alone including Hopefest, Bags of Hope and Gift of Warmth.

Give Arizona Hope a try either at 103.9 on the radio, stream live at Arizona Hope dot com or ask Alexa to play Arizona Hope Radio.

Contact Information

General Information Advertising Opportunities

Shaun Holly Jess Hanson Station Manager Market Manager

928-445-6880

Shaun.Holly@ArizonaHope.com

928-856-4424

Jess.Hanson@Kaff.com

Nominations are now being accepted for the ATHENA Leadership Award®, which will be presented to an exemplary leader who has achieved excellence in their business or profession, served the community in a meaningful way and, most importantly, actively assisted women to achieve their full leadership potential.

Nominations are also open for both the ATHENA Young Professional Leadership Award and ATHENA Organizational Leadership Award.

Nominations are now being accepted until August 2 at prescottathena.com

Understanding the Importance of Community and Engagement for Seniors

By Deanna Eder

As we progress through 2024, a significant demographic milestone is upon us: the largest number of individuals reaching the age of 65 in history. This surge of retirees, often referred to as the “silver tsunami,” brings to the forefront the critical importance of community, engagement and support for our senior population. As more individuals enter retirement, it becomes increasingly vital to address their need for connection and active participation in society.

The Need for Community Human beings are inherently social creatures, and this need for social interaction does not diminish with age. For seniors, maintaining a sense of community is essential for their overall well-being. Isolation and loneliness are significant concerns among the elderly, often leading to detrimental effects on both physical and mental health. Studies have shown that loneliness can increase the risk of mortality, cognitive decline and depression.

A strong community provides seniors with a support network, a sense of belonging and opportunities for social interaction. Whether through family, friends or neighbors, being part of a community helps seniors feel valued and connected. It can also provide practical support, such as assistance with daily tasks or transportation, which can be challenging for older adults.

The Need for Engagement Engagement in meaningful

activities is another crucial aspect of healthy aging. Staying active and involved can improve cognitive function, physical health and emotional well-being. Engaging in hobbies, volunteering or participating in social groups provides a sense of purpose and fulfillment. For many seniors, retirement offers the opportunity to explore interests and activities they may not have had time for during their working years.

Participation in community activities can also help seniors develop new skills, meet new people and stay mentally stimulated. Whether it’s joining a book club, taking a class or attending community events, these activities can prevent the sense of stagnation that can sometimes accompany retirement.

Support Groups and Getting Involved

For those looking to enhance their engagement and sense of community, support groups can be invaluable. These groups provide a safe space for seniors to share experiences, offer and receive support, and build meaningful connections. Support groups can focus on various aspects of aging, such as managing chronic illnesses, coping with loss or navigating the transition to retirement.

Polara Health’s Senior Peer Program offers many free support groups to our community. Our newest support group starting in June is a Stroke Victim Support Group that will meet twice a month. If you are interested in this support group or our other support groups, such as our Men’s Support Group, our Women of

Wisdom Support Group, our Mindful Meditation Group, our Blind/ Low Vision Support Group or our Blind/Low Vision Caregiver Support Group, please contact us at 928-4455211 Ext. 3605 or visit our website at polarahealth.com and locate our Senior Peer Program under Services. In addition to support groups in our area, you can find programs and services specifically designed for seniors. Local senior centers, community centers and non-profit organizations often provide a range of activities and resources, from exercise classes to educational workshops. Getting involved in these programs can help seniors stay active, learn new things and meet people with similar interests.

Positive Mental Health Effects Engagement and community in-

volvement have profound positive effects on mental health. Active seniors often experience lower levels of stress, anxiety and depression. Social interactions can boost their mood and provide emotional support, reducing feelings of loneliness and isolation. Engaged seniors are also more likely to maintain their cognitive abilities and overall health.

Research has consistently shown that seniors who are actively involved in their communities have better mental health outcomes. They report higher levels of life satisfaction, greater happiness and a more positive outlook on life. These benefits extend to their physical health as well, with engaged seniors often enjoying lower blood pressure, improved immune

function and a reduced risk of chronic diseases.

As we witness an unprecedented number of individuals entering retirement in 2024, it is crucial to emphasize the importance of community and engagement for our senior population. Providing opportunities for social interaction, meaningful engagement and support can significantly enhance the quality of life for seniors. By fostering strong communities and encouraging active participation, we can ensure that our aging population remains healthy, happy and connected. QCBN

Opening Doors, Creating Community from Our Homes

By Lucy Leyva

In the cozy heart of Prescott Valley, where the spirit of community thrives, I have come to understand the profound impact of social engagement on our well-being. As someone who deeply values personal connections and community involvement, I see every day how simple acts of togetherness can enrich our lives. Through my journey as the owner of Prescott Maid to Order, I’ve embraced the opportunity to facilitate these vital interactions by ensuring that one of the common barriers –not having a clean, inviting home – is removed.

I’ve often heard friends and neighbors say they’d love to host a gathering or a casual meet-up but feel held back because their homes aren’t ready for guests. It’s a sentiment

that resonates with many of us. A cluttered or untidy space can often feel like an insurmountable obstacle to socializing. However, I believe that our homes are not just living spaces but venues for friendship, love and laughter. They are where memories are made.

Here in our bustling town, community ties are the threads that weave our social fabric together. Serving on the Prescott Valley Town Council and various boards, I’ve seen firsthand the power of community engagement in action. It strengthens ties, fosters mutual support and enhances our collective quality of life. It’s why I’m so passionate about my role in helping to clear away the little things that might hinder these interactions.

Social engagements, whether they are casual dinners, game nights or

festive gatherings, are more than just events; they are vital for building and maintaining strong relationships. They help alleviate the stresses of daily life, provide comfort and promote a sense of belonging. The joy of sharing a meal, the laughter during a board game or the warmth of a group conversation are irreplaceable and vital for our mental and emotional health. These moments are what inspire us to connect, to engage and to build a stronger, more vibrant community.

By providing cleaning services, my team and I aim to give people the freedom to open their homes without hesitation. We want you to experience the joy of companionship without the worry of a few unmade beds or an unwashed stack of dishes. We take pride in knowing that after we’ve swept through a home, it’s not

just the sparkle we leave behind, but the potential for strengthened friendships and new memories. It’s about empowering you to focus on what truly matters: your relationships and your community.

Additionally, engaging in social activities encourages inclusivity and diversity. It allows us to share our cultures, experiences and stories, creating a richer, more vibrant community. Every potluck dinner, birthday party and coffee meet-up held in a clean, welcoming home celebrates our shared humanity and the diverse tapestries that make up our community.

The essence of my mission through Prescott Maid to Order is rooted in these values. It’s about more than cleanliness; it’s about creating spaces

where friendships can flourish and strengthening community bonds. In fostering this, we enhance individual lives and fortify the community as a whole.

So, let’s keep opening our doors, not just to our homes, but to our hearts. Your role in making every opportunity to gather one that nurtures the bonds that connect us all is crucial. Together, we can ensure that our community remains a vibrant, welcoming place for everyone. Your engagement, your presence and your willingness to open up are what make our community thrive. QCBN

Deanna Eder is the director of marketing and communications at Polara Health.

Lucy Leyva is the owner of Prescott Maid to Order.

Another Home Run for the Home Show

Welcome to “At Home with Tom and Sandy.” We are here to give you the inside scoop and tips on everything A to Z for your home and we love talking about the construction industry. Settle in, enjoy and have fun reading our column. We sure do enjoy sharing our words with you. Thanks for being such loyal and great readers.

Tom: Gosh Sandy, have you recovered yet from another fantastic Home Show?

Sandy: Barely, Tom, but you are correct that the show was fantastic. The show is a wonderful forum to display your business, whether it is a service or a product or both.

Tom: I recall my time spent there always brought new business in. A challenge we had, and I suspect others had as well, was to follow through with all the leads we got in a timely fashion.

Sandy: That is a good problem to have and that also is the goal of the show. I talked with every industry/ vendor, and they were so excited about the leads and appointments. It is critically important that they follow up!

Tom: As always, can you give our readers some stats regarding attendance? Not only visitors, but vendors, also?

Sandy: Tom, I started tracking home show visitors in 2010, although we had home shows in previous years. We did not have a home show in 2020 and then in 2021 we held an outdoor one-day home show. On average, we have 15,562 visitors that come through the doors in a three-day period. The number of vendors back in 2009 was 148 and we seem to have settled in at around 220 vendors. If we had additional inside booths, that would surely increase the number of vendors.

Tom: Impressive, given the weather was nice. That seems to play into attendance.

Sandy: We had a full house. I aways love meeting folks who visit and seeing all our member companies and their employees. The weather at this home show was close to perfect. A little windy, but we have had home shows in the past with snow and rain. Can’t figure out Mother Nature.

Tom: Walking around, it is always good to see some of the same companies that represent their wares and services year after year.

Sandy: We love the consistency of our regulars. While they form the backbone of our organization, we also want to celebrate the new companies as well.

Tom: It seemed like there were quite a few new companies represented this year. More than usual was my uneducated take.

Sandy: Pretty observant, Tom. Yes, I compared the list to last year’s and we had 12 new vendors – and local as well.

Tom: So many new people and their companies speak well of the local economy. Membership is up for the YCCA, too, I would guess.

Sandy: Yes, we do have several new companies. It is always heartening to see people taking the big step in starting their own company. And I love that the YCCA is there to support those brave souls.

Tom: With all the new presenters at the show, I see new faces along with some folks who have turned themselves from employees into entrepreneurs. That is always great to see.

Sandy: We should tell our readers that not every company presenting at the Home Show is a member of YCCA. While members get a booth discount, you do not need to be a member to be in the show.

Tom: Good point to make.

Sandy: By not being exclusive, we are able to provide so much more variety for the community to be exposed to.

Tom: The community had a lot to see at this home show, for certain. With so many different vendors, your volunteer staff must be quite large.

Sandy: I give huge thanks to the YCCA Board members for their participation. We are always walking and watching and helping the visitors. Prescott Regulators and Their Shady Ladies for two years now have handed out bags at the entrance, and that is such a great help. We are grateful for the forklift guys with Earth Resources Corporation who help folks move in and move out. And a huge thanks goes out to Lowes and Home Depot for allowing YCCA to use their push carts for move in and move out. Also, Elan Electric sets up the electrical system, which is huge.

Tom: Each vendor sets up their own booth and you stage that quite

well. Beginning with those that are furthest from the loading dock, there are set times that we must get our booth and wares set up.

Sandy: It can look chaotic, but it really goes rather smoothly. There is a great deal of cooperation and coordination that goes on. The same can be said for the dismantling process. The Findlay Toyota Center management is fair, extremely helpful and such a great partner, but strict on the timing.

Tom: Everyone seems to pull it off, year after year. Several of the vendors had quite elaborate set ups.

Sandy: Moving in all the landscape materials and products like fireplaces, stoves and hot tubs takes coordination and a good crew to get it done in the time allotted. Vendors that are show veterans usually have their process down pat.

Tom: Some folks may not be aware of the event center crew that sets up all the booth layout markings for aisle measurements and assists with management of the event as well.

Sandy: Each booth has access to power and WiFi. In talking with many vendors that do other shows, they are charged for forklift usage, electrical and WiFi support, and there are no push carts. YCCA goes above and beyond to be a good partner and assist our vendors and members.

Tom: The outdoor displays are impressive as well. They seem to be reserved for those vendors that need a larger area.

Sandy: Oh yeah. This year we had lots of RVs, which take up a large area of the parking lot, also vendors with yard art and large displays of granite for countertops, along with large-scale landscaping products. The other cool thing was the “tiny house” village as I called it. Clayton Homes, United Tiny Homes and Smart Homes of Prescott Valley all had the cutest models available for walking though. It’s the wave of the future!

Tom: Well, I wasn’t there all weekend so I can’t say for sure, but I suspect the show was successful and as

always, a real asset to the community. Bravo YCCA, Sandy and company! Sandy: I tallied 38 miles, 79,426 steps in two awesome new pairs of shoes! I think my white Sorel snow boots were the hit of the show! Bye for now. Keep smiling, everyone. Always here if you need YCCA. QCBN

Tom Reilly, Architect, 928-445-8506

Sandy Griffis, Executive Director, Yavapai County Contractors Association. 928-7780040.

How Belonging to the Prescott Chamber of Commerce Contributes to Unity, Growth, Resilience

By Sheri Heiney

In the vibrant community of Prescott, businesses are not just entities; they are integral threads woven into the fabric of the city’s economic and social tapestry. Among the various avenues for businesses to thrive and contribute, belonging to the Prescott Chamber of Commerce stands out as an essential cornerstone. From fostering connections to amplifying voices, the Chamber plays a pivotal role in shaping the

local business landscape and driving collective progress.

At its core, the Chamber serves as a unifying force, bringing together businesses of all sizes and sectors under one umbrella. This unity transcends mere membership; it cultivates a sense of belonging and solidarity among entrepreneurs and business owners. In a bustling marketplace, where competition can be fierce, belonging to the Chamber provides a sense of community and support, fostering collaboration rath-

er than cutthroat rivalry.

Networking lies at the heart of the Chamber’s value proposition. Through regular events, workshops and seminars, members have unparalleled opportunities to forge meaningful connections with fellow professionals, potential clients and industry leaders. These networking avenues not only facilitate business growth but also spark innovation through the cross-pollination of ideas and expertise. In a world where relationships often determine success, the Chamber serves as a conduit for building and nurturing valuable connections that transcend transactional boundaries.

and fostering conditions conducive to growth and prosperity.

ethics and quality.

Beyond advocacy, the Chamber serves as a hub for resources and support services essential for business success. From educational programs to marketing assistance, members gain access to a wealth of tools and expertise designed to enhance their competitiveness and resilience. Whether it’s navigating regulatory complexities or harnessing the latest technological innovations, the Chamber equips its members with the knowledge and resources needed to thrive in an ever-evolving marketplace.

At its core, the Chamber serves as a unifying force, bringing together businesses of all sizes and sectors under one umbrella. This unity transcends mere membership; it cultivates a sense of belonging and solidarity among entrepreneurs and business owners.

Moreover, belonging to the Chamber offers businesses a powerful platform for advocacy and representation. As a unified voice for the local business community, the Chamber champions issues that directly impact its members, ranging from regulatory challenges to economic development initiatives. By leveraging collective influence, Chamber members can effectively shape policies and decisions that impact the business environment, ensuring a level playing field

Furthermore, belonging to the Chamber confers a stamp of credibility and trustworthiness upon businesses. As a recognized pillar of the community, the Chamber symbolizes integrity, professionalism and commitment to excellence. By displaying the Chamber logo and affiliating with its esteemed network, businesses signal to customers and partners alike their dedication to upholding the highest standards of

Thursday, June 4th at 10am

Arizona Industrial Development Groundbreaking Prescott Airpark 6400 Lear Lane Prescott, AZ 86301

Thursday, June 6th at 8am

Networking Hike

Watson Lake Flume Trail

3101 Watson Lake Rd Prescott, AZ 86301

In essence, the importance of belonging to the Prescott Chamber of Commerce cannot be overstated. It transcends mere membership dues, offering a myriad of tangible benefits that bolster the growth, resilience and reputation of businesses within the community. From fostering connections to amplifying voices, the Chamber serves as a catalyst for collective progress, driving economic vitality and enhancing the quality of life for all residents. In a rapidly changing world, businesses need not only to adapt but to thrive, and the Prescott Chamber of Commerce stands ready to guide them on that journey. QCBN

For more information about the Prescott Chamber of Commerce, please visit www. prescott.org or call us at 928-445-2000 or 1-800-266-7534, or stop by the Visitor Information Center located at 117 W. Goodwin Street, Prescott, AZ 86303.

Thursday, June 6th at 4pm

Darnell Renee Photography Ribbon Cutting 110 S. Montezuma Street Suite H Prescott, AZ 86303

Saturday - Sunday, June 8th - 9th 9am to 5pm (4pm Sunday)

Territorial Days Arts & Crafts Show

Yavapai County Courthouse Plaza

120 S. Cortez Street Prescott, AZ 86303

Thursday, June 13th at 4pm

Texas Roadhouse Ribbon Cutting Pineridge Marketplace 3310 Gateway Blvd Prescott, AZ 86303

Saturday - Sunday, June 22nd - 23rd 11am to 7pm (3pm Sunday) 43rd Annual Bluegrass Festival Goodwin Street Prescott, AZ 86303

Tuesday, June 25th at 8:30am

Chamber 101 - Maximize Your Membership

Prescott Chamber of Commerce

117 W. Goodwin St. Prescott, AZ 86303

Thursday, June 27th at 5pm Frontier Days Rodeo Mixer

Prescott Frontier Days Rodeo Grounds Grandstands

840 Rodeo Dr Prescott, AZ 86305

Sheri Heiney is the president and CEO of the Prescott Chamber of Commerce.

Saving Mount Tritle: Protecting Our Land From Toxic Mining Interests, Foreign and Domestic

By Jay Ruby

We should be concerned about Gold Peak Paradise’s proposal for mining in our Bradshaw Mountains. It threatens the health and safety of the Hassayampa watershed, our region’s scenic beauty, and the lifestyle of residents in Groom Creek and along Senator Highway. It could also be an access point to having our precious metals extracted by entities that don’t care about our community’s well-being. The stakes of this endeavor were made clear at the April 18 meeting at Yavapai College, organized by County Supervisor Mary Mallory.

We need to get serious about how to protect ourselves from toxic mining that can disrupt our way of life. Let’s look at the root issues of our vulnerability to toxic mining interests.

The 1872 federal mining law requires that corporations be permitted to mine and limits our ability to control the environmental consequences of their actions. Mining corporations

PHILHARMONIC continued from page 27

are not required to pay royalties and are allowed to export mined minerals that are actually owned by the public. Profit is privatized and clean-up costs are subsidized by the taxpayer. It allows our mineral wealth – which is public property – to be exported by foreign operators without royalty fees – zero dollars for us. We need federal legislation requiring royalties and greater bonding costs for mining projects so that taxpayers are not stuck with the cleanup costs. The Arizona legislature should pressure Congress to modernize the 1872 Mining Act so that mining corporations no longer get a free ride on the taxpayer’s back.

The state agency responsible for monitoring the impact of mines on water quality is the Arizona Department of Environmental Quality (ADEQ). ADEQ documents and helps enforce violations to protect our natural resources. It also administers a Water Quality Assurance Revolving Fund (WQARF) to clean up contaminated sites where the owners have gone bankrupt and disappeared.

The WQARF budget is inadequate, so ADEQ is unable to clean up sites quickly – Prescott’s Miller Valley Site was identified 25 years ago! It is only now beginning the remediation process. The state legislature has a responsibility to protect public health by adequately funding the ADEQ.

The state legislature can (and should) do more. Water usage by mines is not regulated, or even measured - this is absurd. Mining corporations should pay usage and impact fees for groundwater extraction. The free use of our public resource of water and minerals by mining corporations is a public subsidy of corporate profiteering that needs to stop.

The legislature should also consider laws requiring approvals from municipalities regarding nearby mining projects. For example, any mines within “x” miles from the City of Prescott would need approval from the city of Prescott. If we had a law requiring municipal approval of mines within 15 miles of Prescott, the city would have the right to approve or deny the mining permit on Mt.

Tritle. This would enhance local control of environmental and economic issues directly impacting our quality of life.

It’s not the 1800s anymore; mining and its impacts have changed. The loss of Mt. Tritle and the poisoning of the Hassayampa watershed hurts Yavapai County. We need to take the threats of toxic mining seriously and that starts with coherent legislation protecting us from foreign and domestic mining interests that would extract our resources without regard to the consequences.

In the state legislature, I will push for laws that give municipalities rights to approve or deny mining permits impacting the local quality of life. We need fair guidelines for mining companies to pay for water use and financial commitment to clean up mining wastewater. Adequately funding the ADEQ is essential. We need our first line of defense to be robust and vigilant so that this agency can protect us from toxic mining interests.

The threat of toxic mining exists throughout Arizona. I will prioritize this issue and collaborate to address the vulnerabilities in our current laws to protect our beautiful state for future generations.

The new year brings the return of the vibrant Manos Percussion Quartet, Jan. 12, a visual and sonic extravaganza created by wood, metal, skin and water. Manos is a virtuosic journey through the wealth of musical possibilities of percussion, ranging from jazz to Baroque, Afro-Cuban to Chopin. Next, Eight by Four, featuring AZ Phil’s finest string players, showcases Mendelssohn’s renowned String Octet, Martínez Campos’ rhythmic Serenata and Bacewicz’s folk inspired Quartet for 4 Violins, among other mesmerizing works.

St. John’s Passion, the March 16 collaboration between AZ Phil and Dr. Joshua Harper’s Quartz Ensemble, brings to life Bach’s emotive masterpiece, a pivotal work of Baroque sacred music. The 2024 AZ Phil/Quartz collaboration received two separate standing ovations and was hailed as “exceptional” and “breathtaking, worthy of the top cities and venues across the United States.”

Echoes and Riffs concludes the season on April 27 with a thrilling, virtuosic ride, bringing together Maestro Peter Bay conducting Prescott’s Steinway artist James D’León, blending classical precision with the spontaneous excitement of jazz. The lineup promises a richly varied musical journey, from quiet transcendence to a jazz-infused climax.

“Every Christmas there are a variety of musical productions, but a Renaissance Christmas and a Messiah Sing-along promise extravagantly rich experiences. The St. John’s Passion with music and choral, conducted by Dr. Joshua Harper, will be a program to remember in your heart and soul. Even the titles of the concerts, such as Echoes and Riffs and Eight by Four, reflect exquisite mastery and celebration in the carefully thought-out programs,” said AZ Phil Board Member and concert enthusiast Sandy Farrell. QCBN

About Arizona Philharmonic

Founded in 2018, Arizona Philharmonic (AZ Phil) is Prescott’s only professional orchestra focused on classical music, beginning its seventh season in 2024-25, and presenting large and small concerts that engage and inspire listeners. Based in Prescott, AZ Phil draws musicians from across Arizona and is committed to offering transformative music, while nurturing community participation and supporting the needs and growth of the Prescott area performing arts scene. Recognized in 2021 by the Prescott Chamber of Commerce for Excellence in Arts and Culture, Arizona Philharmonic is a 501(c)3 non-profit organization. Ticket information, sponsorship and volunteer opportunities can be found at AZPhil.org or on Facebook.

Jay Ruby is a Prescottonian, Son of the American Revolution, and candidate for Arizona State House in Legislative District 1.

What to Consider When Choosing the Best HVAC Truck for Your Business

By Kenny Perkins

First of all, while the allure of a shiny, feature-packed HVAC truck might catch your eye, it’s crucial to stick to your budget. Take a good look at upfront costs and long-term expenses like fuel and maintenance to get a clear picture of what you can afford. Balancing affordability with functionality is key here. Consider exploring financing options and maybe even chat with your CPA to figure out the best financial approach. Remember, making a smart investment now sets the stage for future success, so you can focus on growing your business without worrying about your bottom line!

Size and Capacity: Before you jump into the truck market, take some time to assess what your business really needs. Think about things like your typical workload, the terrain you’ll be covering, and the equipment you’ll need to haul. By considering these factors, you can choose a truck that’s up to the task and ensure it meets your business’s specific needs. Make sure it’s got enough room for all your gear and maybe a little extra space for future growth. After all, you don’t want to outgrow your truck before you’ve even hit the road!

Fuel Efficiency: With fuel prices constantly increasing, fuel efficiency is more important than ever for HVAC businesses. Look for trucks that offer good fuel efficiency without sacrificing power. Not only will it save you money at the pump, but it’s

also better for the environment. With the right truck, you’ll spend less time and money filling up and more time getting the job done!

Reliability and Durability: Your HVAC truck is the backbone of your business, so you need something you can rely on day in and day out. Do your homework, read some reviews, and maybe ask around to find a truck with a solid track record. Investing in a reliable truck means less downtime and fewer headaches down the road.

Customization Options: Every business is unique, and your truck should reflect that. Look for manufacturers that offer customization options so you can tailor your truck to fit your needs perfectly. Whether it’s custom shelving, racks or storage solutions, a personalized truck can make your job easier and more efficient. And don’t forget about branding! A truck decked out with your logo and colors is like a rolling billboard for your business!

Comfort and Safety Features: You’ll be spending a lot of time behind the wheel, so comfort and safety are crucial. Look for trucks with comfy seats and all the latest safety features to keep you and your team safe on the road. From lane departure warnings to Bluetooth connectivity, these features make driving a breeze. Plus, they give you peace of mind knowing you’re driving a truck that’s got your back, no matter what.

Finding the Right Commercial Truck Professional: Choosing the right dealer can make all the differ-

ence when it comes to buying an HVAC truck. Look for dealerships specializing in commercial fleets, staffed with experienced professionals who understand your business needs and can guide you through the process from start to finish. Whether it’s finding the perfect truck or setting up financing, a trusted dealer is worth their weight in gold. So, take your time, do your research, and find someone who cares about your business as much as you do!

DIFFERENT TYPES OF HVAC TRUCKS TO CONSIDER

The following is a list of the most popular types of work trucks in the HVAC industry:

ƒ Cargo Vans: Cargo vans are versatile and offer ample space for transporting HVAC equipment, tools and supplies. They are commonly used for smaller installations and service calls in urban areas because of their maneuverability.

ƒ Box Trucks: Box trucks, also known as cube vans or straight trucks, have an enclosed cargo area, providing weather protection for HVAC equipment and supplies. They offer more storage space compared to cargo vans and are suitable for larger installations and commercial projects.

ƒ Pickup Trucks: Pickup trucks are widely used in the HVAC industry for their towing capabilities and versatility. They can transport HVAC equipment,

tools, and materials in the truck bed and tow trailers carrying larger HVAC units or additional supplies.

ƒ Flatbed Trucks: Flatbed trucks have an open cargo area without sides or a roof, allowing for easy loading and unloading of bulky HVAC equipment and materials. They are commonly used for transporting oversized HVAC units, ductwork and other large items.

ƒ Service Trucks: Service trucks are equipped with specialized compartments, racks and shelving to organize and store HVAC tools, equipment and parts. They are designed to provide technicians with easy access to everything they need while on service calls or installations.

ƒ Utility Trucks: Utility trucks, also known as service utility trucks or service body trucks, feature an enclosed utility body with multiple compartments for storing tools, equipment and parts. They are popular among HVAC contractors for their organization and storage capabilities.

ƒ Refrigerated Trucks: Refrigerated trucks, equipped with refrigeration units, are used for transport ing temperature-sensitive HVAC equipment and materials, such as refrigerants and perishable components. They ensure

that HVAC products remain at the required temperature during transportation.

These are some of the most commonly used types of work trucks in the HVAC industry, each offering unique features and benefits to meet the needs of HVAC contractors and technicians.

Picking the perfect HVAC truck is all about finding the right balance. Consider your budget, your workload and your needs to find a truck that’s up to the task. Prioritize fuel efficiency, reliability and customization options to get the most bang for your buck. And don’t forget to partner with a trusted dealer who can help you navigate the process with ease. With the right truck by your side, you’ll be ready to tackle any job that comes your way! QCBN

Kenny Perkins and Kurt Roberts are the fleet and commercial managers at Lamb Chevrolet & Cadillac located at 400 Prescott Lakes Pkwy in Prescott, AZ 86301. For additional information or to schedule an appointment with Kenny Perkins, call 928778-5262 or email Kenneth. perkins@lambauto.com. Kurt Roberts can also be reached at 928-777-9375 or email Kurt.roberts@lambauto.com Interested in finding a work truck that can be customized for your business? Check out our actual inventory at www.lambchevrolet.com.

National Night Out Promoting Neighborhood Safety

National Night Out (NNO), a free, annual community-building campaign promoting police-community partnerships and neighborhood camaraderie, is scheduled for 4-6 p.m., Tuesday, Aug. 6, at Prescott Rodeo Grounds. Prescott Frontier Days, Inc. Hosted by Prescott Frontier Days, NNO is designed to make neighborhoods safer places to live.

“We look forward to welcoming friends, neighbors and First Responders,” said Jim Dewey Brown, Prescott Frontier Days general manager. “The Prescott Rodeo Grounds is a great place for our communities to gather and get to know each other better.”

The event includes safety demonstrations, seminars, youth activities, exhibits and emergency personnel. For more information visit https:// natw.org/ QCBN

Prescott Police Chief Amy Bonney greets National Night Out participants. Courtesy photos Prescott Police officers spend time in a local neighborhood.

World’s Oldest Rodeo Celebrates 137 Years Honoring Prescott Traditions

By Donna Werking

Prescott Frontier Days, Inc.

is thrilled to announce the much-anticipated 137th annual World’s Oldest Rodeo, taking place from Monday, July 1 to Sunday, July 7 in Prescott. This iconic event, held during the bustling Fourth of July week, is a cornerstone of Prescott’s summer calendar, driving economic prosperity throughout the county. Featuring a week-long extravaganza of world-class rodeo action and family-friendly entertainment, the World’s Oldest Rodeo stands as Prescott’s premier event of the year.

Drawing rodeo enthusiasts from across the globe, Prescott Frontier Days invites attendees to immerse themselves in the rich tapestry of Western culture and history dating back to its inaugural celebration on July 4, 1888. This year, the rodeo pays tribute to the deep-rooted Western culture, embodying the theme of “Prescott Traditions.” As part of the festivities, the rodeo is launching the Memory Catcher campaign, inviting fans nationwide to share their cherished memories and stories of Prescott rodeo traditions. These stories will be featured on the rodeo’s website and social media platforms, celebrating the enduring legacy of Prescott’s premier event.

Prescott Frontier Days General Manager Jim Dewey Brown expressed his gratitude for the generations of rodeo families, stating, “It is an honor to highlight their stories and share the profound impact our rodeo has had on their lives over the years.” To submit your rodeo memories, please visit https://worldsoldestrodeo.com/ memory-catcher.

The downtown event of the week is the annual rodeo parade, themed “Prescott Traditions,” set to begin at 9 a.m., Saturday, July 6, in downtown Prescott, sponsored by Barrett Propane. The parade will kick off with the grand marshal honoree, Ibbie Champie. She is the daughter of Lawton Champie, a 13-time rodeo champion across various events.

Lawton won the All-Around in 1931, 1934 and 1944; calf roping in 1939;

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steer wrestling in 1931 and 1934; saddle bronc riding in 1924, 1926 and 1931. However, Slim Riley got the credit for winning the bronc riding in 1924 because after he got hurt the first day and Lawton was bucked off the first day, Lawton filled in for Riley the last three days and won the event. In those days, it was customary for someone to ride for another person. Demonstrating true cowboy spirit, they shared the reward money. With record-breaking rodeo attendances for the last two years and unprecedented sponsor participation, this year promises to be another triumphant showcase of world-class rodeo competition and family-oriented activities. This year’s highlights include Beau Schueth, a national champion bullfighter who grew up in O’Neill, Nebraska; Quirt Hunt, champion bullfighter who is joining the Prescott rodeo for his 21st consecutive year; Matt Tarr, known for his quick wit and passion for making people smile and laugh as a rodeo clown; Tomas Garcilazo, featuring his mastery and artistry of La Charreria, Broken Spoke Clydesdales, a fan favorite, and Pro Rodeo Hall of Fame Announcer Randy Corley, joined by Co-Announcer James Horcasitas to highlight the eight performances.

Drawing rodeo enthusiasts from across the globe, Prescott Frontier Days invites attendees to immerse themselves in the rich tapestry of Western culture and history dating back to its inaugural celebration on July 4, 1888. This year, the rodeo pays tribute to the deep-rooted Western culture, embodying the theme of “Prescott Traditions.”

//

The week’s festivities around the rodeo performances will culminate at the annual rodeo dance at the Depot Marketplace/BMO Harris Bank parking lot, offering three nights of music and dance. Thursday night is family night so bring your entire family to kick up your heels! Friday and Saturday nights are slated for ages 21 and older. Tickets for the rodeo dance can be purchased at the door at $5 per person. Join us as we celebrate the enduring spirit of western traditions at the World’s Oldest Rodeo!

PRESCOTT FRONTIER DAYS, INC PERFORMANCE SCHEDULE:

2024

ƒ Performance 1

Monday, July 1, 7:30PM

The Daily Courier

ƒ Performance 2

Tuesday, July 2, 7:30PM

Wrangler Bucking Cancer

ƒ Performance 3

Wednesday, July 3, 7:30PM

York Dodge Chrysler Jeep Ram

ƒ Performance 4

Thursday, July 4, 7:30PM

First Responders Tribute

ƒ Performance 5

Friday, July 5, 7:30PM

Jack Daniels

ƒ Performance 6

Saturday, July 6, 1:30PM

Military Tribute

ƒ Performance 7

Saturday, July 6, 7:30PM

Coors

ƒ Performance 8

Sunday, July 7, 1:30PM

Nackard Pepsi

MUTTON BUSTIN’ | PRESCOTT RODEO GROUNDS

ƒ Monday, July 1, 6:00 p.m.

ƒ Tuesday, July 2, 6:00 p.m.

ƒ Wednesday, July 3, 6:00 p.m.

ƒ Thursday, July 4, 6:00 p.m.

ƒ Friday, July 5, 6:00 p.m.

ƒ Saturday, July 6, 12:00 p.m.

ƒ Saturday, July 6, 6:00 p.m.

ƒ Sunday, July 7, 12:00 p.m.

RODEO DAYS FINE ARTS & CRAFTS SHOW SPONSORED BY THE PRESCOTT DOWNTOWN PARTNERSHIP

ƒ Friday, July 5 – 9:00 a.m. – 5 p.m.

ƒ Saturday, July 6 - 9:00 a.m. – 5 p.m.

ƒ Sunday, July 7 - 9:00 a.m. – 4 p.m.

RODEO DANCE | DEPOT MARKETPLACE/BMO HARRIS BANK 303 N. MONTEZUMA, PRESCOTT

ƒ Thursday, July 4, 2024, 8:00 p.m. to 12 a.m. – Family Night

ƒ Friday, July 5, 2024, 8:00 p.m. to 1:00 a.m. – Ages 21 and older

ƒ Saturday, July 6, 2024, 8:00 p.m. to 1:00 a.m.  – Ages 21 and older

KIWANIS KIDDIE PARADE, SPONSORED BY THE CITY OF PRESCOTT

ƒ Friday, July 5, 8:30 a.m. - Cortez & Goodwin Streets

PRESCOTT FRONTIER DAYS, INC. RODEO PARADE, SPONSORED BY BARRETT PROPANE

ƒ Saturday, July 6, 9:00 a.m. –Courthouse Plaza / Goodwin Street

COWBOY CHURCH AT THE PRESCOTT FRONTIER DAYS RODEO GROUNDS

ƒ Sunday, July 7, 9 a.m. - 10 a.m.

WHISKEY ROW BOOT RACE SPONSORED BY BUDWEISER

ƒ Saturday, July 6, 12 p.m. – 1 p.m. | Downtown Prescott, Arizona

Join us for a week of unforgettable rodeo experiences and the celebration of enduring traditions. Prescott Frontier Days, Inc is dedicated to ensuring that the World’s Oldest Rodeo remains an accessible and family-friendly event. Tickets are on sale now only at www.worldsoldestrodeo.com, where you can purchase via our only certified ticket vendor, Rodeo Tickets. The rodeo ticket office is open 10 a.m. - 3p.m., Monday through Friday. For rodeo inquiries, please contact the rodeo office at 928445-3103 or email info@worldsoldestrodeo.com. For all media inquiries, please contact Donna Werking at NorthernAZsocial@gmail.com. The Prescott rodeo office is located at 840 Rodeo Drive Prescott, AZ 86305 For other inquiries, please contact the Prescott Rodeo Office at 928-4453103 from 9 a.m. to 4 p.m., Monday through Friday. Learn more at www. worldsoldestrodeo.com. QCBN

Donna Werking, Owner, Northern AZ Social LLC

Northern AZ Social, LLC is a premier, full-service agency that specializes in traditional, digital, and social media marketing. In 2021, Northern AZ Social, LLC was named 10 Best Social Media Agencies in Arizona. Donna and her talented team are recognized for their customized programs for a multitude of clients across Northern Arizona. In 2022, she was named TOP 3 marketing agencies in Arizona by SocialAppsHQ and also featured on PBS’s Road Trip Nation as an Arizona leader in her industry. She has aided the marketing efforts of the Prescott Frontier Days-World’s Oldest Rodeo since 2017.

Left: With its thrilling performances and cowboy culture, the World’s Oldest Rodeo connects today’s spectators to the storied past of the Wild West. It also serves as a popular tourist attraction, adding fuel to the region’s economy. Right: Vold Pro Rodeo Company leads the Grand Entry in this file photo. Photos courtesy of Blushing Cactus Photography

jobs, attracting new customers and bolstering our community’s reputation as a hub for innovation.”

“People who come here are happy to be here and you can see the evidence in their gardens all over Northern Arizona,” said Curé. “Some customers travel as far as Northern Nevada, New Mexico and Southern Utah, where climates are comparable to ours.”

Clarkdale resident Beverly Culver began working at VRG about a month ago. “I’m learning so much and I just love being outside. It is so gorgeous here and the people are wonderful. I love working with Lindsay, she’s a good boss. I often listen to her consult with customers and she’s very thorough and really knows her trade. I’m learning a lot from her.”

Verde River Growers has cut its water usage in half by using shade cloth over growing areas. Also used are AquaMats for efficient plant root filtration. “We also installed drip line irrigation, which can be fine-tuned to deliver a specific amount of water to different plants.”

Believing in responsible growing practices, VRG has implemented a pest management program that includes biological methods, which use predatory insects to prey on pests like aphids, thrips and spider mites. The business also recycles and reuses plastic pots.

Secatero said he was a little sore but went back at work on Monday. He is employed by the Navajo Nation Police Department as captain of the Criminal Investigation Department.

A native of Alamo, New Mexico, on the Navajo Reservation southwest of Albuquerque, Secatero served three years in the U.S. Army at Fort Knox, Kentucky.

Meanwhile, Anne Tisdell, 36, from near the New River Gorge in West Virginia, completed Cocodona in 92:55:49, finishing 10th among women and 55th overall. She was women’s runner-up to Sally McRae last year at the Moab 240.

“She’s a tough-minded person. Once she sets her sights on something, there’s not much that’s going to detract her,” said her father, Mark Stablein, who was her support crew with her mother, Kay, husband, Tyler Tisdell, and friend, Keith Munch.

The family tacks on vacation days before and after Anne’s races and will be back in Arizona in 2025 for the Arizona Monster 300 next April.

Our son, Austin, shot video for livestream coverage of Aravaipa Running’s first Cocodona 250 in 2021. He also paced and crewed for his partner, Carrie Henderson, the past two years. This year they ran together to Prescott — mile 78 — arriving in just under 24 hours.

Henderson, 34, of Flagstaff, then picked up her pace and ultimately finished fourth among women, with a time of 83:37:40.

Austin relied on six pacers to navigate the course and keep him going.

“It’s fun working with Lindsey because we are both very detail-oriented, which is nice,” said Inventory Manager Annie Stewart, who has been working at VRG since 2017. “We both have a background in science, so it’s really easy for us to communicate with each other.”

VRG engages with the community and teaches about plants by working with schools, conducting field trips and providing guided tours. “In the fall, we sponsor A Day In The Garden, a free event offering educational classes,” said Curé.

Recently, Curé’s husband, Mat, began working as the VRG retail manager. Their off-time is often spent cooking and traveling to Oregon, where they have family.

LAST TIME

I THANKED MY YOUNGER SELF

We will be so busy and something will come up or a big order will come in that I wasn’t expecting and I’ll discover that I have already prepped for it. I’ll think, “Thank you, me from the past.” I’ve got my back even if I forget I did!

That included Alex Lam, Tyler Peterson, Crawford Loper and David Wallace. Kelly Corbett paced Austin on a 21.5-mile leg overnight from Jerome to Deer Pass between Cottonwood and Sedona. Taffy, the family running matriarch at age 71, paced Austin on a 17-mile trek from Fort Tuthill to near Walnut Canyon National Monument.

He finished the race about 1:40 a.m. Friday with a group of friends, family and co-workers from Kahtoola cheering him across the finish line. His time was 92:29:32. It was exhilarating and emotional for me seeing him cross the finish line — with a smile on his face.

“I’m proud of myself for putting in the training,” he said. “There was never a time that I thought I would quit. I felt accountable to everyone who had done all they could to get me to the finish line.”

Aravaipa Running has staged the Cocodona 250 for four years. This year, 250 runners tested their endurance, speed-hiking and running across Arizona mostly on single and double-track trails. Forty-two runners did not finish.

The 250-mile distance is the equivalent of running nine-and-a-half marathons in row.

The youngest finisher was 17-yearold Brody Chisolm of Salem, New Hampshire. He was 12th overall, with a time of 75:49:52.

Two 73-year-old men completed Cocodona: Michael Koppy in 106:06:16 and Terry Gardiner in 117:30:28.

The punishing Cocodona 250 course traverses Arizona’s Sonoran Desert to alpine terrain with an elevation gain of 40,000 feet and decline of nearly 35,000 feet. It starts with a steep climb into the Bradshaw Mountains to the former mining camp of Crown King at

FAVORITE PLACE TO VISIT

I like to visit my parents. Whenever we get together, we have to stop and check out the garden before going inside. My mom will keep plants alive for decades. She had this one portulacaria for 40 years.

PERSON I MOST ADMIRE

I admire the first person who thought to put a seed in the ground to grow food.

FAVORITE QUOTE

My elderly great uncle, who is a

World War II veteran, once said, “As long as you’re true to yourself you’ll be OK.”

MY SUPERPOWER

Cooking. We cook all our own meals and don’t eat out. It’s being really frugal, but it’s healthier, too. QCBN

For more about VRG, visit www.verderivergrowers.com.

5,771 feet and down the other side to Prescott. Next is a climb up 7,800-foot Mingus Mountain and down into Jerome.

Runners then cross the Verde Valley into Sedona before an ascent of the Mogollon Rim to Munds Park and on to Fort Tuthill in Flagstaff. The final climb up Mount Elden tops out at 9,300 feet at mile 241, leaving nine miles to the finish line – after several days on the trail with little sleep.

Aravaipa Running also stages the Sedona Canyon 125 and Elden Crest 38, which coincide with the 250-mile race. The Sedona race had 207 runners and the Mount Elden run included 191 participants.

The 650 runners and crews in the three races came from more than 40 states. The majority of them are from Arizona, California, Colorado and other Western states. The field also included 45 international runners.

Discover Flagstaff, the local tourism

office and a Cocodona sponsor, sees the event as enhancing the city’s reputation as a hub of high-altitude endurance training. Since 1996, about 350 Olympians and Paralympians have trained in Flagstaff. Currently, there are seven Olympic teams training in Flagstaff for running, cycling and swimming, said Trace Ward, Discover Flagstaff director.

Cocodona is also an economic boost to Northern Arizona and the communities along the route, including Prescott, Jerome, Cottonwood and Sedona.

Discover Flagstaff estimates the race’s economic impact on Flagstaff at $250,000 from 500 hotel room nights, restaurants and other ancillary spending, Ward said.

Cocodona Race Director Steve Aderholt estimated that Aravaipa Running spent about $325,000 on infrastructure, permits, staffing and contractors to stage the races. QCBN

Verde River Growers VRG Inventory Manager Annie Stewart offers MerryAnn Ruegsegger advice on treating insect infestation. Photos by V. Ronnie Tierney, Fresh Focuses Photography

Verde River Growers is a forest of trees, shrubs, perennials, vines, fruit trees, cactus, vegetables, herbs and houseplants.

CURÉ

Austin Corbett is shown here hopping boulders across Oak Creek on day three of the race. Photo courtesy of David Wallce

Austin Corbett with his sister, Kelly Corbett, takes a break at the Deer Pass aid station. Photo by Peter Corbett

COCODONA continued from page 14

MISSION continued from page 12

order to become a functional team, real skills must be taught and exercised. That’s exactly what Missions and Madness does.”

“This is a really great team-building experience. It allows people to just have fun, get silly, do things together and cooperate with each other to complete a variety of tasks,” said Carly Banks, an instructor at Sacred Mountain Fighting and Healing Arts. “It’s just a really great way for people to come together and experience something unique.”

There are 20,000 permutations of the variables in Missions and Madness, says Boatman. “You will never play the same game twice. My new book serves as the manual and in-depth exploration of the game. It’s printed in the style of an old U.S. Army Field Guide and the illustrations are all drawn by local artist Lenford Barton.”

Each year, Boatman offers opportunities for individuals to play the game for free during the Flagstaff Festival of Science. However now, the new Missions and Madness manual and game kit are available for anyone interested in having their own at www.missionsandmadness.com. In addition, Boatman is available to arrange and guide a custom game. He can be reached at morgan@missionsandmadness.com. QCBN

sister, Maria, had a stroke in March 2019. Three-and-a-half years later, Maria was still struggling with her speech. After Penny watched a webinar on light therapy and how it helped Alzheimer’s patients, she gave her sister one of her red light therapy domes to place over her head. After five 20-minute sessions, from Oct. 16 to Nov. 11, 2022, Foskaris says the improvement was significant.

“We saw an improvement of about 80% in her,” said Foskaris. “We see all these amazing things that are happening for healing, including the brain.”

After noticing that the devices on the consumer market were not as powerful as those in clinics, Foskaris was inspired to create affordable, transportable red light devices that clients can purchase and use to heal at home. Her innovations come in various sizes and shapes, including a hand mitt, baseball cap, knee pad, elbow wrap, face dome and a larger back wrap.

“Besides their mobility, what is different about these products is the concentration of LED lights. In a small 11” x 8” pad, for example, there are 540 LED lights. Clients can increase the power and set a timer. We recommend 10- to 15-minute sessions.”

Batteries can be purchased for her Red Light Pro Devices, as well. “People can take them to the pickleball and tennis courts and treat injuries right away,” she said. Currently, Foskaris is working on red light therapy sports

kits for coaches to have on the field, so athletes can be treated immediately and recover quicker.

“I have two missions in the world: to reverse the obesity epidemic and with my protocols using real data, eating food and the use of red-light therapy, it can happen; and, to reverse the opioid crisis. People are having surgery and becoming addicted to painkillers. If we can reduce pain quickly with the aid of red light and near infrared light, we could possibly avoid someone getting addicted to painkillers. That

SNUFFED continued from page 3

Team member Alexander Shenkin, Ph.D., assistant research professor of ecoinformatics at NAU, noted that, “catching ignitions extremely early, before they become destructive wildfires, is key to controlling the catastrophic losses we’ve seen too often of late. Providing this data to authorities in a decision-making dashboard so they can quickly decide whether to snuff it out or let it burn as a healthy ecosystem process would be a complete game-changer.”

To change the game, Team Snuffed proposes launching a constellation of 90 small satellites (cubesats) into lowEarth orbit. Each heat-seeking eye in the sky would orbit every 90 minutes, which means that satellite is passing over a specific location every minute.

The satellites would be equipped with the VISIONS (VISible and Infrared ObservatioN System) camera, which has already been developed and built by NAU students for the upcoming NASA EscaPADE mission to Mars. The network of satellites would offer continuous monitoring of a swath that includes Flagstaff, areas near the California/Nevada border, the Pacific Northwest, western Canada and Alaska – all areas that have been significantly impacted by wildfires in the past few years.

The cost to implement our plan is estimated at about $100 million. “Of course, that’s a lot of money,” said Trilling, “but it’s a fraction of the billions of dollars in annual costs spent for fighting fires, paying insurance, restoring damaged and destroyed structures, and not to mention the irreplaceable cost of lives lost. This is a relatively tiny investment for an enormous savings.”

According to a news release from the U. S. Department of the Interior, more than $4.2 billion has been allocated to the U.S. Departments of the Interior and Agriculture in 2024 for wildland fire and hazardous fuels management.

The second part of the competition is Track B: Autonomous Wildfire Response. Teams have 10 minutes to autonomously detect and suppress

a high-risk fire in a 1,000 kilometer environmentally challenging area, leaving any decoy fires untouched.

“This part of the competition drew me in as an aerospace engineer,” said Hartman, who does concept development in his business, Hartbeat Engineering, bringing ideas from the white board to prototype.

Team Snuffed chose 23 square miles around the San Francisco Peaks for Track B, being led by Felts. “The heartbreaking truth right now is it takes about two hours for a human to get to a fire reported to dispatch,” said Hartman. “On a high-risk, highwind day, two hours is too late, so our challenge is to find it quickly, get there quickly, and effectively put out a bonfire.”

The team is now working on a completely automated plan of attack, using drones and 20 gallons of fire suppressant. The winner(s) of Track B will be announced in August.

For both tracks, Hartman and Trilling say the technology exists and the expertise is in the community.

“I do think our projects will stand out because of the amount of fire knowledge we have on the team,” said Hartman.

Meanwhile, Felts pitched Snuffed’s wildfire technology concepts at the Flagstaff Innovate Waste Challenge in May. The team won first place and $15,000 toward the development of their innovations.

“I am both excited and inspired by the overwhelming interest and support our community has shown for our initiative to autonomously detect and suppress wildfires,” said Hartman. “The old saying goes, ‘It takes a village to raise a child.’ In our journey, it will certainly take the entire community to help our team cross the finish line in this four-year global XPRIZE Wildfire competition.”

“Both [Track A and Track B] are great projects, whether or not they win in the XPRIZE finals. However, with $100 million, we could start the tech part for Track A tomorrow,” said Trilling, as Arizona begins another wildfire season. QCBN

is life-changing for the whole family,” said Foskaris. “Getting the devices out there and helping people really live a better, pain-free life is my goal.” QCBN

Hear more from Penny Foskaris on Zonie Living, “Healing with Red Light Therapy,” at https://starworldwidenetworks.com/ episodes/healing-at-home-with-red-lighttherapy-video Foskaris is offering a 25% discount on her Red Light Pro Devices to QCBN readers and Zonie Living viewers. To redeem the discount, go to RedLightProDevices.com and type in the code: Friends25

Top: The Coconino High School JROTC Raiders used Missions and Madness to collect food donations for the Flagstaff Family Food Center. Below: The new Missions and Madness Field Manual provides all the instruction necessary to play the game anywhere. Courtesy photo

Studies show pets benefit from red light therapy, too. Courtesy photo

RED LIGHT continued from page 13

Currently, Amato and Buck are not producing wine, but they are growing vines and hope to learn to harvest grapes and make wine. In the meantime, they are showcasing wines from all around the world. “We are offering wines from Napa, South Africa, Spain, Italy, Portugal and other countries,” said Buck. “We also offer beers that are local to the U.S.” Winey Cats Wine & Beer Garden features a Summer Concert Series with live music every Saturday and Sunday through October. An upcoming Wine Tasting and Pairing event is on the schedule, along with a Make Your Own Wine Torch for your garden and Make Your Own Charcuterie Board activities.

“The Prescott Astronomy Club brings in their telescopes and astronomers will meet with guests and answer questions,” said Buck.  “We had a great turnout last year.”

“We’ve been enjoying Winey Cats since we moved here two years ago,” said local resident Becky Bruske. “It has been a great place to relax, have a beverage and listen to great music. The grounds are beautiful and the owners and staff are warm and welcoming. It is a great place to meet people and watch the peacocks and cats. Ali and Heather have made my husband and me feel at home and appreciated!”

Robbie Cox of the R & D Project,

a musical duo based out of Prescott, has performed at Winey Cats Wine & Beer Garden for three seasons.

“They just put in a new stage and with the vineyard and rural country setting, you feel like you’re on a farm or ranch,” said Cox. “We just played there for Mother’s Day and there was a long lineup of cars. Patrons like to go there and relax and listen to music. Sometimes they will have food trucks and crafts for sale from different local vendors. It’s so sweet

Watch Your Business News!

Bonnie Stevens' Communication Station is delivering a refreshing, engaging and inspirational vodcast (video podcast) that features Northern Arizona businesses, outdoor adventure and leadership tips twice a month. Zonie Living is sponsored in part by Quad Cities Business News Go to https://starworldwidenetworks.com/shows/bonnie-stevens

PR continued from page 6

wanted was her expertise in how to get their businesses noticed. She systematized her PR strategy and then tried it out on a friend. “She ended up on The Dr. Oz Show, twice in less than 60 days.”

That’s when Daves started PR for Anyone. She also has written two bestselling books: “PR For Anyone” and “The D-I-Y Guide to Free Publicity, 100+ Things You Can Do to Get Media Coverage for Your Business Now,” which is the original book updated with case studies.

She offers tips like, “If you build it, they will come.”

“You need to build your brand,” she says. “This is so important. People have to know who you are, what you stand for, who you help and how you help them. And you have to be able to do this quickly.”

Another tip she offers is: “Always provide value first.”

“Whenever you pitch to the media, you always have to put it in the perspective of what’s the value to their audience,” said Daves. “Why should they put you on? What are you going to do? It’s about what you can give to their audience. Anytime you think about PR, think about that.”

Another PR tip she offers is: “I think I can. I think I can.”

“It’s so important to believe in yourself. You have a unique gift. It’s almost your job to share it with as many people as you can. And media is that opportunity to allow you to share your gift with the world,” she said. “Be confident in what you do. You’re not going to pitch something that you don’t know about. You’re going to pitch about your expertise, what you’re good at. And go for it. Share your gift with the world.” QCBN

Daves also is a lifestyle host on television programs in the Washington, D.C. area. She is a guest QVC host and she features successful women over the age of 50 in her podcast, “Living Ageless and Bold.” Find her at ChristinaDaves.com.

Hear more from Christina Daves on Zonie Living at Star Worldwide Networks https:// starworldwidenetworks.com/episodes/generating-greater-visibility-for-your-business-with-christina-daves-video.

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Troy Bix | 928-420-4407 troy@quadcitiesbusinessnews.com

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Contributing Writers

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Stan Bindell

V. Ronnie Tierney

Betsey Bruner

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Kay Lyons, Bonnie Stevens, Sue Marceau, Stacey Wittig, Veronica Tierney, Fresh Focuses

Photography

The Quad Cities Business News is a publication of Quad Cities Business News, LLC and distributed free each month to residents of Prescott, Prescott Valley, Chino Valley and Dewey-Humboldt. Reproduction of any portion of the publication is strictly prohibited without expressed permission. The publisher reserves the right to refuse any advertisements submitted to the newspaper and is not responsible for the claims of its advertisers.

and a reflection of the small town feel of Chino Valley.” QCBN

For more information about Winey Cats Wine & Beer Garden, visit www.wineycats. com.

Winey Cats at Granite Creek Vineyard Manager Heather Buck and owner Ali Amato enjoy the serenity of the vineyard. Photo by V. Ronnie Tierney, Fresh Focuses Photography

WINEY CATS

Christina Daves

GRANITE continued from page 4

tizing charcuterie boards. The tasting room also will feature a retail space, offering patrons the opportunity to purchase merchandise and take a piece of Granite Mountain Distillery home with them.

“We want our customers to feel like they’re part of the Granite Mountain family,” said Chris Currie. “Our downtown tasting room is designed to be a place where people can come together, share stories and enjoy exceptional spirits.”

Operational hours for customers at the distillery, at 400 N. Washington Ave., will be Thursday through Sunday, providing ample opportunity for guests to visit and enjoy the offerings of Granite Mountain Distillery. Additionally, weekends will come alive with live music performances, adding to the ambiance and providing entertainment for patrons. To make the most of Prescott’s summer days, the distillery will feature an outdoor area for patrons to enjoy.

The Granite Mountain Distillery also plans to invite food trucks to cater to hungry visitors.

With its commitment to quality, local sourcing, community engagement and entertainment, Granite Mountain Distillery is poised to become a staple in the Prescott area and beyond.

“We’re thrilled to be opening our doors and welcoming everyone to

Granite Mountain Distillery,” said Knock. “Whether you’re a seasoned connoisseur or new to the world of spirits, there’s something here for everyone to enjoy.”

As the countdown to the grand opening continues, anticipation is building for the unveiling of this new addition to Prescott’s cultural land-

scape. Granite Mountain Distillery promises a unique and memorable experience for all who walk through its doors. QCBN

For more information, visit https://granitemountaindistilleryaz.com

The Medinas moved to Prescott three years ago. They first owned the Grand Highland Hotel and later added the Prescott Pines Inn. They also own and operate Cornville Casitas in Cornville and The White Rabbit in Gilbert.

The core values of Medina Hospitality are growth, teamwork, integrity, innovation and passion.

Medina has a degree in finance from Arizona State University and his wife, Sarah, has a degree in real estate

from ASU.

Medina said the family moved to Prescott because it has the same amenities as the Phoenix area, Prescott High School offered a good education for their daughter, and there were good business opportunities. QCBN

Edison Marketplace is located at 447 S. Montezuma. For more information, visit MedinaHospitality.com.

Prescott Valley Chamber of Commerce; Catalysts for business and community growth, Conveners of leaders and influencers, Champions for economic success.

For more information or for membership connections visit pvchamber.org or call 928-772-8857

Wednesday, July 4Red, White and Boom Independence Day Celebration Prescott Valley Civic Center - 3 to 9:30 p.m.

New activities. Live music, fireworks, beer garden, inflatable playground, face painting, exciting games and food trucks. Free Fun Family event https://www.prescottvalley-az. gov/1141/Red-White-and-Boom

Friday, July 19 - Prescott Valley Chamber of Commerce 50th Anniversary Golden Gala and Community Excellence Awards “Celebrating 50 years of Service to Prescott Valley Businesses and Community.” Nominations are now being taken for outstanding contributions by individuals, organizations and businesses. Categories include Student of the Year, Teacher of the Year, Organization of the Year, Norm Pariseau Volunteer of the Year, Community Enhancement award, Chamber Member of the Year and Prescott Valley Heritage Award.

Visit pvchamber.org to submit your nomination, Deadline is June 21, 2024

EDISON continued from page 1

Granite Mountain Distillery will feature a range of specialty drinks, including crafted prickly pear vodka, Sonoran Sage gin, aged bourbons and whiskeys, to name a few.

Courtesy photo

Owner Nick Medina (center) shows off wine selections while workers Cassidy Fogel (left) and Nikki Bottram (right) are ready to serve coffee.

Photo by Stan Bindell