INSIDE THE MARCH 2023 ISSUE: Caregivers Give Neighbors a Lift p. 3 KC HiLiTES Expands in Northern Arizona p. 4 Chino Native Opens Women’s Western Boutique p. 8
Girl Scouts Learn Business Tips p. 10 Barber Offering Cuts, Community p. 16 No-Kill Shelter Seeks Support p. 22
Understanding Your Customers Through Data K
By Stan Bindell, QCBN
nowing where Quad Cities customers are traveling from helps business owners know where to send marketing messages about their products and services. Regional Economic Development Center economist and data analyst Ryan Jones says knowledge about demographics are key to making effective business decisions.
He shared information about tools that can help inform businesses with the Chino Valley Chamber of Commerce last month. Customer tracking data is extremely valuable, he says. Whenever cell phone customers download apps, companies download data about the customers and sell it to other companies. Buxton and Placer.ai are two companies that capture such information.
With information from cell phone apps, these companies can acquire customers’ marital status, income and education level. For example, the data show that 73% of visitors to the Founding Fathers Collective in Prescott live within 25 miles of the entity, but they also come from Phoenix and Bagdad, Arizona. “They know where you live so they can tell how much you make and have
customer profiles,” said Jones. “They can tell how likely someone is to visit Founding Fathers.” Jones points out that grocery stores like to serve a population of about 14,000 people. While Chino Valley’s population is slightly below that, the Safeway there remains one of the busiest in the country. Thus, data helps companies determine their market reach based on elements beyond simply
Continued on page 30
Former River Runner Develops All-Natural Skincare Products for Arizona Outdoor Lifestyle Wandering the West collection available in Prescott and across the country
Eric Brown and DeeAnn Tracy package Peak Scents products in Northern Arizona. Photo by Stacey Wittig
March 2023 | Issue 3 Volume 11
W
By Stacey Wittig, QCBN
inter conditions in Northern Arizona can be brutal on your skin. DeeAnn Tracy, who has been developing all-natural, plant-based skincare products for the high elevation outdoor lifestyle since 1993, knows that well. The outdoorswoman grew up in the northland’s four seasons. “Northern Arizona’s sun and wind are particularly brutal on skin because of the high elevation. We’re up on the plateau, and the elements are more intense here,” said Tracy, owner of Peak Scents. “With so many days of sunshine here, we nat-
urally have more exposure to the sun,” she said. “It’s that sun and wind that makes it so dry here in Northern Arizona.” Tracy grew up in Flagstaff and spent time under the extreme sun as a river runner in the Grand Canyon. “My background as a rafting guide helped me see the need for non-chemical sun protection. I could wear sunscreen, but it would get in my eyes – I couldn’t see! Also, guests would get rashes [from some types of sunscreen], so I developed something non-chemical.” Before her river running days, Tracy trained at Winter Sun Trading Company, a Southwest botanical shop owned by her mother, ethnobotanist Phyllis Hogan. Continued on page 34
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