February 2024

INSIDE THE FEBRUARY 2024 ISSUE: Attorney Russell Duerksen Stays Out of Court p. 3 Calling All Entrepreneurs for the Moonshot Pitch p. 6 Liz Denny Sets the Table for Special Moments p. 8

Relationships Mean Business for Janice Porter p. 13 Camp Verde Business Processes Malt with a Mission p. 14 QCBN Welcomes Linda Thein p. 18

New Life, Fresh Touches, Positive Outlook Revitalizing the Mall Stores, events and shoppers arriving at Pine Ridge Marketplace

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By Stan Bindell, QCBN

hris Lupo, owner of Pine Ridge Marketplace, says he is bringing the mall (formerly known as Prescott Gateway Mall) back to life.

Now, his mission is to fill it up.

Moving in that direction, he says

an art gallery has moved in, a tea shop will soon follow, and Black and White Cafe is expected to arrive in a few months.

“Excited is an understatement,” Lupo said about reviving the mall that he says has so much potential.

“That’s what motivates us. I want the community to be encouraged to be

involved with us. We want them to hear us, and we want to hear them.”

Lupo said as new owners, they are excited to bring Pine Ridge Marketplace to return to what it once was: a lively destination for the community to shop, dine and enjoy.

Officials expect to see growth with local, regional and national tenants.

Lighting and infrastructure are the first issues that Lupo addressed as part of a $2.5 million renovation.

He replaced 2,000 lights with LED lighting and is installing new heating and cooling systems designed to improve energy efficiency and reduce costs. He has already improved striping in the parking lots to make them easier to navigate. Landscaping

Continued on page 31

With Ridership Up, Rail Advocates Push for Passenger Train Routes Linking Cities to Phoenix

A Amtrak travelers on the Southwest Chief can watch the scenery go by from Chicago to Los Angeles in the observation car. Photo by Peter Corbett

February 2024 | Issue 2 Volume 12

By Peter Corbett, QCBN

surge in Amtrak ridership and $66 billion in federal funding for passenger rail has sparked optimism in Arizona for new routes serving the state.

South Central Arizona could get a longsought passenger rail connection between Tucson and Phoenix, restoring Amtrak service to the capital city in the next few years.

Plus, Arizona passenger rail advocates and Amtrak officials have broached the idea of a passenger-rail corridor linking Flagstaff, Phoenix and Tucson. It would provide alternative transportation between Flagstaff and the state’s largest cities, cut traffic on two heavily congested interstates, and could restore a passenger rail route to Prescott that ceased operating more than 60 years ago.

“Tucson to Phoenix will happen,” said Flag-

staff Councilman Jim McCarthy. “We’ve been talking about that for 10 years. That’s where we are with Flagstaff to wherever. There is some potential for some passenger rail, but I don’t see that happening right away.”

Currently, Amtrak’s Southwest Chief travels 2,256 miles between Chicago and Los Angeles in at least 31 hours, with Arizona stops in Winslow, Flagstaff and Kingman. The most likely route linking Northern Arizona to Phoenix would follow a former passenger rail connection at Ash Fork south to Prescott, Wickenburg and Phoenix.

All Aboard Arizona, a non-profit group dedicated to improving Arizona passenger rail, is pushing hard for the Tucson-Phoenix route.

It also backs extending passenger rail north to connect with the Southwest Chief, according to its President Todd Liebman.

Continued on page 31

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Russell Duerksen says he likes to stay out of courtrooms and rather help clients with estate planning, charitable giving and how they want to share their blessings. Photo by Stan Bindell

Russell Duerksen Enjoys the ‘Nice’ Side of Law Attorney is celebrating 30 years in the Quad Cities

By Stan Bindell, QCBN

dental services for people who otherwise can’t afford them.

Duerksen recalls how Yavapai County SuThe focus of our office is helping nice peopervisor Craig Brown recruited him to serve on ple do good things,” said attorney Russell the Yavapai County Board of Health.

Duerksen, after celebrating 30 years in This was amusing to Duerksen’s sister, Chino Valley.

Penny Duerksen-Hughes, because she is in the Duerksen opened his office in 1993, practicing general law. As his business has evolved, health field and he is not. She is the associate dean of Loma Linda University School of he now spends 50% of his time on charitable giving, 35% on estate planning and 15% on real Medicine.

“You have a lot of learning to do, brother,” estate law. she told him at the time, and she sent him a “I get to work with nice people about how stack of medical books. they want to share their blessings.”

The learning was quick, as COVID-19 soon For example, one client left $125,000 to a hit, and instead of meeting monthly as the private school.

Duerksen is not involved in litigation, family Yavapai County Board of Health was accustomed to, they had to meet far more often to or criminal law. And don’t expect to find him recommend how the county should deal with in a courtroom anytime soon. “Going to court the pandemic. is extremely rare for me. Court is stressful and Among his many interests, Duerksen is a I like to avoid it,” he said. “If you have to go to court, there was a failure along the way. I want rockhound. Rocks are the first things clients to help people find solutions without involving see as they enter his law office. He used the rocks as a filter during the pandemic, asking a judge. If there is any way on earth to solve visitors to smell them. If they couldn’t smell something, then let’s solve it.”

When Duerksen graduated from the Univer- anything, the meetings would then be done on sity of Arizona law school, he chose to practice Zoom, as one of the illness’s symptoms is loss of smell. in rural communities because he didn’t want Duerksen is also a world-traveling birdto live in a big city. He started in Nogales and watcher. He taught ornithology at Union later moved to the Prescott area.

College in Lincoln, Nebraska. Photographs of When he opened the Chino Valley office, birds and nature adorn his law office walls.

Nogales in Santa Cruz County and Yavapai Born in Albuquerque, Duerksen was raised County had the same number of judges. Now, Yavapai County has three times as many judg- in Tucson, where he spent time birding in the Pusch Ridge Wilderness and Santa Rita es because of the population growth. In just Mountains. the past six months, Duerksen has opened an Before going to law school, he earned his office in Prescott Valley and added two young bachelor’s degree with a double major in associates. history and computer science from Southern His small-town approach has allowed him Adventist University in Tennessee. the flexibility to be involved in the commuFollowing law school, Duerksen worked as a nity. He is a member of the Chino Valley and clerk for a Washington, D.C., law firm, where he Prescott Valley chambers of commerce. He helped prepare law briefs for the United States also serves on boards for non-profit organiSupreme Court. QCBN zations, including the Arizona Community Foundation and Arizona Sunshine. Arizona Sunshine has an event each June at the Toyota For more information, call the Russell Duerksen Law Center where they provide free medical and Office, 928-636-1884.

“

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Healthy Essentials Opens in Chino Valley

By Stan Bindell, QCBN

M

organ and Elaine Polsky have opened Healthy Essentials, the first health food store in Chino Valley.

The couple moved here because while they were working at the Chino Valley Bible Sabbath Church, they wanted a side job. Morgan believes there is nothing better than helping people by addressing health issues.

So, they opened Healthy Essentials, which is not only focused on health food, but also provides health assessments and lifestyle coaching. Health seminars are also being planned.

The Polskys have joined the Chino Valley Chamber of Commerce and want the community to know Healthy Essentials as a place they can come to for quality healthy food.

As the new company is building its inventory, it already offers a variety of seeds and nuts along with organic apricots, dates and figs, dried cherries and pineapple. Healthy Essentials provides plant-based, unprocessed herbs and vitamins. Beauty products are also offered.

Gluten-free selections include almond and oat flour. The gluten-free pasta and chips are customer favorites.

“We can order what we don’t have and we can stock what people ask for,” he said.

In March, Healthy Essentials will get a peanut butter grinding machine so customers can make their own peanut butter.

The Polskys served a mission in Brazil for two-and-a-half years before the church called them back home.

They felt another calling as well.

“There was no place in Chino Valley to food shop except for Safeway, so we wanted to start something here,” he said.

Morgan emphasizes the individual attention that customers get at Healthy Essentials. “You’re not just a number like you are in a big box store,” he said. “We blend health with lifestyle assessments so we can be a blessing to the community. Any sale is a blessing and we value each customer. We want to help people with their health; we’re not just here to profit.”

Morgan worked in a health food store in Hawaii in 1995 and has been studying health since that job started him on his personal journey of healthy living. One of the products he sold was Hawaiian honey, and he continues to carry the brand.

Morgan’s believes less processing

Morgan Polsky believes good health can make people more spiritual. He and his wife, Elaine, opened Healthy Essentials to provide the community with more non-processed and gluten-free food and vitamin options. Photo by Stan Bindell

for food and vitamins is better. He also maintains that good health can make people more spiritual. “The best way to get to someone’s heart is through their health. They realize that you care about their spirituality, too. They realize you’re there to help,” he said.

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Polara Health is a Qualified Charitable Organization, and your donation can be tax-deductible. Making charitable donations or practicing regular charitable giving is undoubtedly a good habit, and you can make a difference in your community. Your gift makes an impact locally as we continue to offer services, programs, support groups, and crisis intervention to everyone in our community.

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Born and raised in New Jersey, Morgan graduated from Arizona State University in 1998 with a bachelor’s degree in interpersonal communications and went on to work in print advertising. He has traveled throughout the United States and Italy, Brazil, Philippines, Fiji and

Australia for his missionary work.

QCBN

For more information, call 928-255-4474 or email healthyessentials.az@gmail.com Healthy Essentials is also on Instagram and Facebook.

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FEBRUARY 2024 // Quad Cities Business News

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Last year’s Moonshot state tour winner Tim Elinski, founder of PinDrop Travel Trailers, is pictured here with Moonshot President and CEO Scott Hathcock and Mike Groeger of Blue Cross Blue Shield of AZ, the AZ Pitch Tour Title Sponsor. Courtesy photos

Moonshot, SBDC Invite Entrepreneurs to Pitch Their Ideas

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By Bonnie Stevens, QCBN

laine O’Connor made a pitch and won the local and then the statewide competition with her business idea, Prescott Bark, in 2022. Cottonwood innovator Mayor Tim Elinski and his wife, Ruth Ellen, made their pitch and won the local and statewide competition with their PinDrop Travel Trailers in 2023. And now, Moonshot is looking for the innovator or entrepreneur with the next great idea. The 2024 Moonshot Rural Pitch Tour – an entrepreneurship contest similar to ABC’s Shark Tank – starts this month with stops in 16 cities across the state.

The Yavapai College Small Business Development Center (SBDC) will be working with entrepreneurs and supporting pitch events in Wickenburg (Feb. 23), Seligman (Feb. 27), the Quad Cities (March 28) and the Verde Valley (May 17).

“Whether you’re an entrepreneur with a

moonshot start-up idea or a seasoned founder with a business you’d like to expand, participation in this event hones your business skills and assists in moving your business forward,” said Moonshot President and CEO Scott Hathcock.

In addition to competing to win cash prizes and Moonshot scholarships, local entrants will also receive startup and pitch education, coaching and pitch practice opportunities from the team of certified business analysts at the Yavapai College SBDC. No-cost confidential coaching and mentorship is offered for each event and afterward.

SBDC Certified Business Analyst Marie Platowski-Beals has coached hundreds of Yavapai business owners, including O’Connor when she won in 2022. “This is a great opportunity for any business owner to get started or to expand their business into new markets,” she said. “Our team is there for each participant during the tour and long after it is over.”

“The competition continues to empower busiContinued on page 31

Elaine O’Connor, founder of Prescott Bark, presented her pitch two years ago and won the statewide competition.

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FEBRUARY 2024 // Quad Cities Business News

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Business Woman QCBN

of the Month

Catering By Liz Celebrates 20 Years in the Quad Cities Customer service, attention to detail and creativity have served Liz Denny well

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By Stan Bindell, QCBN

iz Denny, owner of Catering

By Liz, has found the recipe to success. She says it is attention to detail and customer service, but also, in her business, specialized menus.

Denny has been in the food industry for almost 25 years and has been providing catering services to the Quad Cities area for about 20 years. “I love what we do with fine cuisine,” she said.

Denny can cater events for 50-200 people, whether it is for private parties, corporate gatherings or box lunches to go. Aside from being skilled in the art of cuisine, she finds that listening to clients’ needs is also paramount. She can provide three differently priced meal options for them after hearing what they want on the menu.

The pandemic was especially challenging for those in the food industry; however, she is grateful to her loyal customers. “I think they created work for me because they wanted to keep me going,” she said. “I had one client who usually uses us once a year, but during COVID, she used my catering four times in one year.”

And today, despite the fact that food

prices have increased significantly, the demand has not slowed for her catering services. She credits loyalty from repeat customers, advertising through word of mouth and Google searches that showcase her rave reviews.

Denny is especially thrilled that the hospital chose her catering services for many of the department’s lunches.

Along with her popular specialty creations, Denny prides herself on having the best gourmet appetizers for cocktail parties. She also is proud that she has been able to retain great employees.

Some have been with her for more than 10 years. She has two full-time kitchen workers and two to five caterers who work her banquets.

More than 20 years ago, Denny trained under the leadership of Chef Patrick Day at The Palace on Whiskey Row. “The chef and I bonded, so he stuck with me for two years,” she said about her on-the-job training. “He made me his sous chef,” she said.

Although appreciative for the training, she is happy not to be working the grueling hours of a restaurant that’s open every day. Now, she says she can pick her own hours, delegate tasks, and even schedule a day off.

From kebabs to brisket to seafood to vegan dishes, Liz Denny of Catering By Liz says her specialized menus have made her business a popular catering choice in the Quad Cities. Photos by Kay Lyons

As a kid, Denny loved to cook with her mother, Jacquie Tobin, and her grandmother, Kate Hansen. That love of cooking has stayed with her. She jokes that if someone catches her reading, it will be a cookbook.

“I have a good flair for picking out recipes in the books that will work,” she

Denny got her start learning culinary tips while working at The Palace on Whiskey Row. She also pores over cookbooks to spark creativity.

said. “I’ve always dabbled in food.”

Born and raised in New York, Denny moved to the area 32 years ago. Her husband, Gary, who owns El Charro restaurant in Chino Valley, encourages her and says her cooking is “superb.”

For more information, call Catering By Liz at 928-533-8107, email liz@cateringbyliz. org or visit the website at https://cateringbyliz.org.

QCBN

// The pandemic was especially challenging for those in the food industry; however, she is grateful to her loyal customers. “I think they created work for me because they wanted to keep me going,” she said. “I had one client who usually uses us once a year, but during COVID, she used my catering four times in one year.” //

FEBRUARY 2024 // Quad Cities Business News

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10 Quad Cities Business News // FEBRUARY 2024

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Full House 303 BnB spoils travelers with luxury amenities and relaxed, home-style experience

By Bonnie Stevens, QCBN

K

im Davis knows hospitality.

Born in Texas, she spent the summers on her family’s dude ranch near Santa Fe, New Mexico, where she grew up waiting tables, cleaning dishes and cabins, and saddling up horses for trail rides. “I love to meet people from all over the world,” she said. Her career has included managing events for Marriot properties in Newport Beach and Scottsdale.

Don “Woody” Woodin, her business partner and husband, owned a construction company and personnel business in Santa Fe, where the two met. They realized they could bring complementary skills to the Bed and Breakfast table; Woody excels at design and construction while Kim enjoys cooking and taking care of guests.

Before coming to Northern Arizona, they owned and operated a 19-room seasonal Bed and Breakfast in Ouray, Colorado. It was not uncommon to prepare breakfast there for 50 to 60

Comfortable cushions on spacious verandas invite guests outside for a mountain view. Courtesy photo

guests. In the meantime, Woodin remodeled their winter home in St Augustine, Florida, which they managed as a short-term rental property.

After selling the Inn and the St. Augustine home in 2020, they landed in Flagstaff and purchased the 4,300-square-foot home at 303 W. Juniper Ave., about a mile from the historic downtown and three blocks from Buffalo Park. They were familiar with the city, as they had lived here before when Davis opened the Chickfil-A restaurant on Milton Ave., as

marketing director.

To be licensed as a bed and breakfast in Flagstaff, operators are required to live on the property. They completely remodeled the house to create the 303 BnB Inn Flagstaff: four rooms with ensuite baths and an apartment for themselves. The largest room (the Blue Room) can accommodate four people, and the entire property can comfortably sleep 10 guests.

“The BnB Inn Flagstaff is an adult-only property (ages 15 and up), Continued on page 30

Woody Woodin loves building. Kim Davis loves hospitality. Together, they have created the 303 BnB Inn Flagstaff, where travelers fill up their calendar through the holidays andyear-round. Photo by Bonnie Stevens

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// BUSINESS CENTS // BY BONNIE STEVENS, QCBN

Have Kindness, Ambition, Integrity Swiftly Moved into the Spotlight?

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ever before have we seen Americans voting with their fashionable pocketbooks like we are witnessing today. And, from marketers to politicians, artists to athletes, we should all be taking notice if we hope to gracefully step into financial and public favor with this beautiful S-curve that promotes kindness, ambition, integrity and, yes, even femininity as strengths.

While Taylor Swift was performing hit after hit with songs like “Shake It Off” in the early 2000s, the rising tide of Swifties could not be denied. Swifties, largely girls and young women, finally felt their deepest feelings were being heard. They had an ally in Taylor, who enjoyed being feminine and had a voice, a message and a heart that would not be dismissed.

Taylor signed her first music publishing deal when she was 14.

And anyone who saw her perform as a teenager would simply have had to notice her musicality, song-writing talent and sheer skill with

stringed instruments. But despite her star-worthy gifts, she also was a hard-working girl who kept practicing and improving her craft without losing her sweetness and approachability. Sadly, some people saw these qualities as weak.

For example, who can forget when Kanye West somehow felt it was appropriate to rush the stage and take the mic out of Taylor’s hand as she was accepting the Best Female Video honor during the 2009 MTV Video Music Awards? Where were the security guards? Can anyone at these high-profile events run up on stage and be allowed an amplified protest?

Viewers were shocked, but I believe women were angry – women who know what it feels like to work hard, earn accolades and have them challenged, ignored or hijacked by some loudmouth. Taylor looked like a confused mix of gratitude for the award and shock over the boldness of bad behavior stealing her moment. She handled the rude event

like the self-disciplined, class-act that she genuinely is – another message that was not lost on viewers, again, primarily the women – which only made us admire and applaud her even more.

Then in 2013, there was the incident with DJ David Mueller, who somehow felt it was appropriate to grope Taylor under her skirt while pictures were being snapped at a meet-and-greet event. Taylor didn’t let him get away with it. She spoke up. She revealed this primate’s uncivilized, disrespectful and grotesque character. As a result, he was banned from Taylor Swift concerts and found guilty of sexual assault when Taylor took him to court and won the symbolic $1 in damages that she sought. He also lost his job at Denver’s KYGO-FM. Good form, KYGO! Again, women cheered and the respect for Taylor continued to soar.

So, when TIME magazine named her Person of the Year for 2023, the clink of strong women everywhere

could be heard as they raised their wine glasses in unison and support.

TIME editor-in-chief Sam Jacobs was quoted as saying the pop icon was “the rare person who is both the writer and hero of her own story” who had “found a way to transcend borders and be a source of light.”

Good form, TIME! Interestingly in 2023, Barbie also was being celebrated in the glow of global spotlights, selling nearly $1.3 billion in movie tickets and stylishly landing among the top 20 highest-grossing movies ever. Barbie’s profound impact captured my attention when a college president encouraged me to see it. “I cried,” she said.

Both Taylor and Barbie have struck a deep, harmonic chord with people, especially women who report feeling that they are being “seen” for the first time or realizing that they aren’t alone. Taylor and Barbie have held up kindness, ambition, hard work,

integrity and “a source of light” as character traits to be fashionable, admirable and smart, despite barriers or bad behavior that show up on their path.

It’s funny, just last April I was told by an “intuitive” that the color I aligned with, pink, was “weak.” A few months later, the world seemed to turn pink, as “Barbie” was setting records at the box office and empowering women of all ages. Somehow this fortune teller didn’t see that coming –and for all those stunned by the rise of Taylor and Barbie, it’s time for a swift adjustment. QCBN

Bonnie Stevens is a public relations consultant. She can be reached at bonnie. stevens@gmail.com.

FEBRUARY 2024 // Quad Cities Business News

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ARIZONA@WORK – Your Partner in a Thriving Job Market!

Janice Porter teaches authors, consultants and entrepreneurs how to have an effective global presence on LinkedIn and how to maintain relationships through SendOutCards. “Receiving a card is fun for your associates and good for you,” she says. Courtesy photo

Building, Maintaining Business Relationships through Connections Relationship marketing expert teaches clients how cultivating relationships is good for business

By Bonnie Stevens, QCBN

if you like, and press send,” she explained. “The company prints, stuffs, addresses, stamps and sends the card to anywhere in the world.” t probably happened around Valentine’s The business was founded by Kody Bateman Day in first grade for many of us – we in 2005. As Porter shares his story, Kody, his became more aware of the people in our wife and their baby were moving from Salt world – our family and our classroom – and Lake City to New York for his new career and we were prompted to send them a nice card, a valentine. For Relationship Marketing Special- their new life. “When they were leaving and saying good-bye to their family, Kody had what ist Janice Porter, every day is Valentine’s Day. he calls ‘a prompting’ to hug his brother goodShe has made a business out of showing busy bye. He didn’t. He just waved. Three months professionals how to build and grow a netlater, his mom called him in the middle of the work efficiently by cultivating and nurturing night. His brother had been killed in an elecrelationships, which has translated into more trical accident. Ever since then Kody decided business success for her clients. two things: 1) He would honor his brother in Porter offers this story as an example of the some way, and 2) He would always act on his lucrative power of staying connected. “This promptings and find a vehicle for other people friend of mine bought and sold three houses in 15 years as his business and his family grew,” she to do that as well.”

As a result, Kody created SendOutCards. said. “This happened all within the same area of The company offers different packages, Wisconsin. Each time he used a different realtor depending on the business size and need for because the others never stayed in touch!”

Not surprisingly, many of her clients are real this kind of support. The first level costs $30 a month. It includes 20 cards, which customers estate agents. Two of the tools she commonly can customize with photos, graphics, text and uses are: an app called SendOutCards and the color and the company sends them out – this social media business platform LinkedIn. includes postage. With stamps now at 68 cents and greeting cards at several dollars apiece, the SENDING CARDS IN SECONDS Porter understands how often great intentions math shows that $30 for 20 cards and stamps may make good business sense for some. A catalike thank-you notes or messages of congratlogue of cards is available from which to choose. ulations don’t always make it from our hearts to our associates. She also points out that often There’s also a selection of gift options, including gourmet brownies, office tools and coffee mugs. emails don’t get opened, while greeting cards “I’ve seen people leave a business meeting, that arrive in the mail do. She calls SendOutchoose a card, create a message, add a photo Cards a game-changer for those who simply and send the card from their phone in less than can’t find the time to shop for a card, buy the stamp, write a note and get the envelopes into a a minute,” said Porter. “It really can be that fast mailbox. She says SendOutCards makes it easy and it’s done.”

Porter says she will help those interested send a for busy people to act on their promptings. card for free, if they’d like to try the app. She also SendOutCards is a web-based greeting card offers a 10-card challenge for $20, which includes and gifting company, operating out of Salt postage to anywhere in the world.

Lake City, Utah. “You can go online, choose a greeting card or create a custom card, add a gift

I

Continued on page 28

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// COMMUNITY PROFILE // BY V. RONNIE TIERNEY, QCBN

Chip Norton Conserves Water, Supplies Brewers with Sinagua Malt

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he next time you’re driving down I-17 and pass Camp Verde, you might give a little more thought to this quiet mecca. Along with its designation as an American Viticulture Area (AVA) and its eclectic restaurants, there is a barley malthouse, where the barley grain is processed to be used in beer making. Here, Sinagua Malt is conserving water and supplying brewers around the state.

This started when Chip Norton, a youthful 70-plus-year-old river recreationist turned conservationist, decided to create a business that would process barley, a low-water usage crop, in an effort to address the declining ebbs and flows of the precious Verde River waters.

In collaboration with The Nature Conservancy Verde River Water Transactions Manager Kim Schonek, he began working with local farmers to see how water usage could be reduced.

“Kim suggested that a seasonal shift in crops was the way to improve summer river flows,” said Norton. “That

meant switching from alfalfa and corn, which have a high demand for water in the summer, to barley, a lower water-usage crop in the winter and spring.

Depending on the farm and its location, barley is planted from the middle of December to February and harvested in May to June,” said Norton.

“Chip started as a volunteer with The Nature Conservancy. He then became president of Friends of the Verde River,” said Schonek in a YouTube video, Drink like you Care – Sinagua Malt. “The Salt and Verde watersheds contribute a significant portion of the water supply for the Phoenix Metro area and, as the Colorado River experiences shortages, that means we are more and more reliant on our instate rivers. Chip and I had this ongoing conversation about water conservation and what we could do to make a difference.”

Teaming up with Hauser & Hauser Farms in Camp Verde, Schonek persuaded then owner Kevin Hauser to consider growing Barley. Zack Hauser,

Left: Sinagua Malt Founder Chip Norton works in his malthouse. Right: Yavapai-Apache Nation horticulturist Delight Lyons stands near a barley field. Photos by V. Ronnie Tierney, Fresh Focuses Photography

Continued on page 29

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FEBRUARY 2024 // Quad Cities Business News

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YC Automotive Student Earns Certificate Before Getting Her License Too young to drive, Kelsey Knight is parlaying a love of cars into career dream

By J.J. McCormack, QCBN

K

elsey Knight’s fascination with cars dates back to sleepless nights as a toddler when she would awaken her father, curl up in his lap, and the pair would scroll through internet images of all manner of vehicles past and present.

Today, cars fuel the 15-year-oldyet-to-be-licensed-driver’s dream of becoming a master mechanic and opening a repair shop that caters to women.

Kelsey achieved the first milestone in her career quest in the fall, earning her first ASE (Automotive Service Excellence) certification in Yavapai College’s ASE-accredited automotive program – for entry-level brakes. She plans to continue progressing in YC’s automotive program through Mountain Institute Career and Technical Education District. A class in electrical systems is up next this semester.

“I’ve always loved cars. They’re just so cool. I thought it was really cool that they’re so complicated,” she said about her unique and youthful interest sparked over time by first watching and then helping her father maintain, repair and upgrade their

family vehicles.

On a recent weekend, Kelsey, who also is a dancer and violinist, invested a couple of hours helping her father replace the steering wheel in their Tesla. “It was really fun,” she said, adding that although electric cars are amazing, she favors gas-powered vehicles, especially Corvettes.

Along with her dad, Erik, Kelsey’s mom, Hayle, enthusiastically supports her daughter’s career dream and was the catalyst for her enrolling at YC. “There was an opportunity there and I thought, ‘why not?’” Kelsey said of taking YC classes while also attending high school online. “I felt really good about myself,” she said of her first-semester success. “It’s a very encouraging place,” she said of YC. Bob Moon, one of Kelsey’s automotive instructors last semester, said he had no doubt Kelsey would pass her first ASE exam because she works extremely hard and is focused. “She is always eager to learn and shows up with a smile and plenty of energy.

She is building a solid foundation for her skills in the automotive industry and I look forward to continuing to work with her through her school-

ing,” he said.

Not surprisingly, Kelsey was the youngest student in her fall semester automotive class at YC’s Career and Technical Education Center. She also was the only female student to complete the basic course and earn her initial ASE. She laments that females are underrepresented in the auto repair industry, and she fears female car owners may not always get a fair shake at the repair shop. Hence, her dream to help them.

“I want to own a shop where girls don’t get ripped off because they don’t know anything. That’s the goal,” she said.

A more immediate goal of Kelsey’s is getting her driver’s license. “I’ve never been behind the wheel before,” she said, aware of the irony of knowing more about what’s under a car’s hood than negotiating a left turn.

However, she said, “it’s a huge relief to know that once I get behind the wheel, I’ll know what’s happening.” QCBN For information about YC’s automotive program and other in-demand careertraining opportunities, visit yc.edu/cte.

Jennifer McCormack is in marketing and communications at Yavapai College.

“I’ve always loved cars,” said Kelsy Knight, who grew up helping her father repair the family’s vehicles. “They’re just so cool. I thought it was really cool that they’re so complicated.” Courtesy photo

// MAYOR’S ADDRESS // BY PHIL GOODE

Reporting the State of the City of Prescott

E

very year, I have the opportunity to give a presentation on the state of the City of Prescott to the Prescott Chamber of Commerce at their annual meeting. I am pleased to share some of the highlights of that presentation for our readers.

I would like to begin by congratulating returning Councilmembers Cathey Rusing and Connie Cantelme. Connie has been named Mayor Pro Tem as well. I would also like to extend a welcome to new Councilmembers Ted Gambogi and Lois Fruhwirth, and wish them much success during their terms.

We had a number of accomplishments and projects completed in 2023, including: We officially opened the Granite Creek Corridor trail, providing a beautiful outdoor amenity in our downtown area.

Along with our partners in Prescott Valley and Yavapai County, and with funding assistance from the state, we have purchased land for the creation of the Glassford Dells Regional Park plan.

Our Public Works Department completed a major new water storage facility. At 12 million gallons, it is the largest in the city.

At Prescott Regional Airport, we secured the extension of Essential Air Service through August, with a new bidding process beginning soon.

We recently acquired over 76 acres of land for airport protection, and 15 acres to aid the planned runway extension.

During the past year, we have had some changes to city leadership, but overall operations are proceeding well. Here are some updates on city operations: The city manager recruitment process is underway and we hope to have candidates to review next month.

We are also recruiting a new airport director. In the meantime, Kelly Frederiks is serving as interim airport director under a temporary contract. All other key city operational positions are currently

filled. In 2023, we appointed Public Works Director Gwen Rowitsch and Community Development Director Chelsea Walton.

We are making progress in staffing our public safety departments. Six new police officers have graduated the NARTA academy and are in field training at this time. Six additional new recruits have started at the academy. The fire department is funded for full staffing, with recruits scheduled to attend the fire academy beginning in March.

Looking ahead to 2024, we have several important matters for council to address, including: State Route 89 Project through the Granite Dells. This matter will come back to council for a decision on how to proceed. At the very least, repair of the effluent line will be imperative. The matter of whether or not, or how much, to widen this stretch of the road, will be up to city council.

Airport Protection: The city will continue to pursue opportunities

to make sure that the area around Prescott Regional Airport is appropriate and compatible in use with the nation’s 18th busiest airport.

Public Safety: We will get to work planning for new public safety infrastructure, including a new fire station.

Workforce Housing: The committee and council met jointly recently to bring council up to date on the committee’s findings so far.

Glassford Dells Regional Park: Now that the land has been purchased, we will work with Prescott Valley and Yavapai County and begin to plan for how to best utilize this significant open space asset.

The city’s finances remain robust, but with some signs of slowing taxable activity. Overall taxable activity, which includes TPT, or sales tax, is up a modest 0.5% year over year as reported in November. The Transient Occupancy Tax, or Bed Tax, is down 2.4% year over year through November.

Building permit activity in

the City of Prescott is up 1.4% through November. This is in contrast to a broad downward trend that we are seeing throughout the region. The city does have nearly 1,500 new rental units either in review or under development.

My hope is that this new supply will moderate rental rates somewhat for our workforce. Commercial development has been steady, highlighted by two new hotels under development to support our robust tourism activities.

In closing, I believe Prescott is positioned to mirror conditions around the state of Arizona, with steady moderate economic vitality bolstered by enhanced tourism and hospitality amenities including new lodging, dining and attractions such as Glassford Dells Regional Park and others.

We will post the entire slide show on the city website at Prescott-az.gov on the Mayor’s Updates page.

QCBN

Phil Goode is the mayor of Prescott.

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Quad Cities Business News // FEBRUARY 2024

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Diana Gabaldon to Headline Lowell Observatory’s I Heart Pluto Festival

“

Outlander” series author Diana Gabaldon has been named as the keynote speaker for Lowell Observatory’s 2024 I Heart Pluto Festival’s Night of Discovery event.

Gabaldon is an award-winning author and the great-granddaughter of Stanley Sykes, a pivotal figure in Lowell’s history. The event will be at the historic Orpheum Theater in downtown Flagstaff on Feb. 17.

Gabaldon will share her insights and reflect on this unique familial connection, bridging her creative world with the scientific heritage of her great-grandfather. In addition to building the dome for the famous 24-inch Clark Telescope with his brother, Godfrey, Sykes also designed the telescope that led to the discovery of Pluto in 1930 by Clyde Tombaugh.

Melissa Sevigny, science reporter for KNAU Arizona Public Radio and author, will lead the discussion with Gabaldon. Following their conversation, guests will have the opportunity to meet and talk with Gabaldon during a book signing session.

Lowell Historian and Public Information Officer Kevin Schindler will host the Night of Discovery event.

“We are thrilled to welcome Diana Gabaldon as our keynote speaker,” he said. “Her ability to weave science into enthralling narratives aligns perfectly with the spirit of discovery at Lowell. This event is not just a celebration of Pluto’s discovery; it’s a journey through science and imagination – a true Night of Discovery.”

The Night of Discovery, sponsored by UniSource Energy Services, will begin with Schindler taking the audience through the day that Pluto was discovered by 23-year-old selftaught astronomer Clyde Tombaugh.

Gabaldon’s keynote presentation will proceed after the kickoff, embracing her mission to bridge science, history and awe through her writing.

“At Lowell Observatory, we are excited to carry out forefront astronomical research that has a long and rich history,” said Lowell Director of Science Christoph Keller. “Our Lowell Observatory will present keynote speaker, author Diana Gabaldon, in the Orpheum Theater on Saturday, Feb. 17. team’s work isn’t just about scientific File photo courtesy of Abe Snider discovery – it’s also about igniting curiosity and passion for the universe in everyone. Diana Gabaldon’s presence science engaging and relevant.” with astronomers placed along FEBRUARY 16: PLUTO PUB at our Night of Discovery event highthe route to answer questions and CRAWL lights this combination of modern re- 2024 I HEART PLUTO FESTIVAL hand out prizes.

Community pub crawl 5-9 p.m., search and history to make complex will include Pluto-themed drinks SCHEDULE Continued on page 28

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17

Can Hearing Loss Be Fixed?

A

By Jeff Lane, Au.D.

fter being diagnosed with hearing loss, many patients ask, “Can it be fixed?” While the question is simple, the answer can be quite complicated. It depends on multiple factors.

For the majority of patients, the answer is, unfortunately, no. However, there are certain situations when medical intervention can help. Being aware of when a hearing loss may or may not be medically treatable, and why, can help you take better care of your auditory system.

CONDUCTIVE HEARING LOSS

The ear can be divided into three sections: outer, middle and inner. The outer ear consists of the pinna, ear ca-

nal and eardrum, while the middle ear is comprised of the middle ear cavity and ossicles (bones). Soundwaves are captured by the pinna and filtered to through the ear canal to the eardrum.

The eardrum vibrates, stimulating the ossicles, which in turn act like pistons that conduct the vibrations to the cochlea. If a breakdown occurs anywhere along this pathway, it is referred to as a conductive hearing loss. Certain types of conductive losses can be treated.

Perhaps the simplest version of a conductive hearing loss is one caused by an ear infection. The soundwave travels down the ear canal, but meets resistance from the fluid in the middle ear cavity. Thus, the signal becomes weaker and more difficult to hear. A doctor can prescribe medication that

// The soundwave travels down the ear canal, but meets resistance from the fluid in the middle ear cavity. Thus, the signal becomes weaker and more difficult to hear. A doctor can prescribe medication that clears up the fluid and hearing returns to normal. Chronic ear infections can be addressed with pressure equalization tubes. //

clears up the fluid and hearing returns to normal. Chronic ear infections can be addressed with pressure equalization tubes.

In other situations, the ossicles may be affected. They can become weak or fused in certain areas. For these patients, surgery is an option. A surgeon can replace the affected bones with prostheses. Once the bones are moving normally again, the soundwave can resume normal transition. However, it should be noted that some surgeries may not be successful, and that even successful surgeries do not guarantee normal hearing. But they can offer improvement.

In some cases, patients can have a mixed hearing loss. This means the hearing loss affects both the middle and inner ear. Again, there is a chance that the middle ear condition can be treated, but the inner ear condition remains.

Thus, there would still be residual hearing loss after treatment of the middle ear, but it would not be as severe.

SENSORINEURAL HEARING LOSS

The inner ear consists of the cochlea and the auditory nerve. The cochlear is filled with fluid, which vibrates when stimulated by the ossicles. This fluid then causes stereocilia, or hair cells, to sway back and forth. Swaying releases

chemicals that are converted into electrical impulses, which travel up the auditory nerve to the brain. Hearing losses in this area are classified as sensorineural (sensory cells or the nerve).

Sensorineural hearing loss is generally untreatable and is managed with a hearing aid or cochlear implant.

Why is it untreatable? Stereocilia can become damaged or die due to natural aging, noise exposure or strong medications. Genetics or syndromic conditions can also be a cause. At any rate, once the stereocilia are gone, they cannot regenerate. Thus, while the soundwave travels along the auditory pathway appropriately, it is not able to be transduced into a nerve signal. In essence, the signal hits a dead end.

While research is always being done, scientists have yet to successfully restore hearing in humans. One issue is sustainability. The stereocilia can be artificially grown, but then die off again.

Another difficulty is that the auditory system is very intricately designed. The new stereocilia are unable to properly communicate with the auditory nerve, rendering them ineffective.

However, there is a small subset of sensorineural hearing losses that can sometimes be medically treated: sudden

losses. Sudden losses happen very immediately (rather than over time).

Studies show that steroid treatment can help to reverse the effects of a sudden loss. However, it is only about a 33% chance. And to have the best chance of working, the medication should be administered within 72 hours. If you experience a sudden loss, call an ENT immediately.

HOPE ON THE HORIZON

As stated previously, research is always being done on hearing loss. Researchers recently developed a test that can detect whether babies have a genetic change that makes them more susceptible to hearing loss if treated with the antibiotic Gentamicin. To be clear, they are preventing damage, not repairing it. Still, it offers hope for greater developments in the future. QCBN Trinity Hearing Center is located at 1330 N. Rim Dr., Suite B in Flagstaff. For more information, visit the website at TrinityHearing. net. Jeff Lane is a doctor of audiology with a passion for improving the lives of others. Dr. Lane may be reached at 928-522-0500 or at audio@ trinityhearing.net.

18

Quad Cities Business News // FEBRUARY 2024

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QC pet news Lilith Knows Love Special to QCBN by Loree Walden

O

ne of the best things about working at Yavapai Humane Society is seeing all the “Happily Ever Afters” we are lucky enough to be a part of every day! There is no greater joy than caring for, getting to know their true personalities, and loving these animals as if they were our own, and then watching them leave us to go to their new forever home with a family that loves them as much as we do.

I regularly ask our team members to share a story with me about an animal they have cared for and loved, so I can share it with you, our fellow animal lovers. John Wilson, one of our Adoption Leads, submitted this story about sweet Lilith, a cat who came to Yavapai Humane Society in April 2023 as a stray.

He shares: “Upon her arrival, our staff quickly noticed Lilith was pregnant and soon afterwards, she gave birth to six beautiful kittens.

Our staff noted Lilith was one of the best mother cats they’d ever seen.

She was very attentive towards her kittens, feeding and cleaning them

Lilith came to Yavapai Humane Society pregnant and homeless.

Courtesy photos

around the clock. She hardly ever left their side, unless it was to eat herself, and even then, it was when they were asleep. Once the kittens were old enough, and were adopted, Lilith became depressed and started shutting down towards everyone. It took the

Lilith settled into her new home. Reportedly, she has adopted the young male cat who lives there as her own.

team quite a while to earn Lilith’s trust again. It took a lot of love and patience, and Lilith eventually came around but still remained very cautious of new people. Our Cat Staff worked diligently with her throughout the next several weeks to get her socialized enough for adoption.

Lilith only had a few people look at her, but none that were willing to take on the challenge of a shy, timid cat. Unfortunately, Lilith ended up spending a total of 214 days at YHS before someone was willing to give her a chance. In November 2023, a woman by the name of Tehilla came in to look at cats and spotted Lilith in her kennel. Upon meeting her, Tehilla immediately noticed that Lilith would require a special adopter, and we are happy to say that Tehilla was just that person!

It took Lilith several days to settle in her new home. Tehilla has another cat, a young male, who was very curious of his new house mate. Tehilla said Lilith wasn’t so sure at first either and in the beginning, she would hiss and bat the other cat away whenever he approached her. Now, Tehilla says

The black stray lived at the shelter for 214 days before she was adopted.

the two are doing great together, even stating that Lilith treats her other cat like her “son.”

All of us here are so happy Lilith has found her forever home with Tehilla!”

This is just one example of what having patience with an animal can do to change its life. It’s one example of many of an animal that came through our doors, and into our lives, and found a home sweet home of their very own. It’s just one example of what your support of Yavapai Humane Society does for these animals and our community. Every one of us at Yavapai Humane Society thanks you for what you do for us so we can continue our mission: To promote

and protect the health, safety and welfare of companion animals. And, allowing us to work daily towards our vision of ensuring every companion animal in our community has a great home and is cared for all its life. QCBN For more information about Yavapai Humane Society or to see all the animals waiting for a home to call their own, visit yavapaihumane.org or call us at 928-4452666.

Loree Walden is the marketing manager at Yavapai Humane Society.

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FEBRUARY 2024 // Quad Cities Business News

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Quad Cities Business News // FEBRUARY 2024

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Feel the Love

F

By Loree Walden

ebruary is traditionally known as the month of love! If you need a little inspiration to understand and remember what unconditional love is, just take a look at your pets.

We’ve all heard the saying “a dog is the only thing on earth that loves you more than it loves itself.” Just look into their eyes and you can feel that love. We can learn so much about love from our pets, like pure devotion to you and you alone! They’ll cuddle up with you when you don’t feel well or have had a bad day, they’re always ready to listen to you and they will never share your secrets. They will never leave you or disappoint you, and they only want to make you happy. They’re always excited to see you, they love to smother you with kisses and can’t wait to go for a walk together. They’re always ready to snuggle up on the couch with you and watch a good movie together and don’t care what movie it is as long as they get to spend time with you. Really, they’re just the perfect example of love!

They don’t care what we look like, what kind of car we drive, what kind of job we have or if we’re rich or poor. They don’t discriminate

or hold grudges. However, they are great judges of character and can sense when danger is near. They can sense when we are sick and can help prevent medical emergencies. They can help us lower blood pressure by just petting them. They give emotional support to those who need it and even help the blind get around.

They’ll run into a burning building to save you and will always protect you. Really, they’re just the perfect example of true love!

The best part is they don’t expect anything from us except to love them back, keep them safe and of course, feed them. Yes, they love it when we play with them, take them for a ride, go out for an adventure or a special treat – but they don’t expect it!

That’s what’s so great about our furry little family members, they just love us – just because! So many lessons to be learned from these wise souls who have blessed our lives with such incredible love!

Now, we can’t forget about our furry little felines. Dog people think dogs hold all the love and devotion, but cats give just as much! I’m blessed to have both in my life, and I can say beyond a shadow of a doubt that my cats are just as devoted and loving as my dog! Again, they don’t care what

I’m wearing, if I have makeup on or if the house needs vacuuming! They greet me at the door when I come home, rub up against my legs while I’m making dinner, don’t let me go to the bathroom alone and give me endless head bumps while cuddling together.

Cats are also really tuned into our emotions and can be extremely comforting. I’ve had Pooh Bear for 13 years and I can tell you that every time I cry, he comes over to me, jumps on my lap and reaches up and wipes my tears! He looks at me and lets out a gentle little meow that just warms my heart. It’s like he’s saying, “it’s OK Mom, I’m here and I’ll make it all better.” And you know what? He does! He listens to me tell him about why I’m crying or sad and he doesn’t judge me for it. He is just there for me no matter what! We need more people like that in our lives!

It’s why I don’t understand why some people can just abandon their pets. Why would you give up the dog you’ve had for 10 years because he doesn’t get along with your new puppy? Why would you move to a new apartment/home and leave your beloved dog or cat behind because they don’t accept pets? Why would you leave your dog chained up

Come be a part of an exciting and unique opportunity that helps feed the hungry in our community

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We are looking for a couple or individual to live on the property and assist in the gardens. Experience helpful but will train. For more info, call Tori at (928) 277-7397.

Ongoing Needs: • Volunteers to work in the gardens (Volunteers will share in the food at Harvest time) • Grant writer/Fundraiser • Financial donations are always needed B Organic Farm donates about 85% of our food to individuals and families in need as well as food banks.

(928) 277-7397 | 550 S Road 1 E, Chino Valley, AZ, United States, Arizona (Financial donations can be mailed here) B Organic Farm is a 501c3 non-profit organization.

outside in the cold and not let them inside to cuddle with you and share a warm bed? These animals have feelings, emotions, feel pain and deserve to be loved as much as they love us, unconditionally! The love of a pet is like no other love we will ever know.

So, take a moment and look into your pet’s eyes and see the love and devotion they have for you. I’ll end this with words from a song from one of my favorite movies, Grease. It’s a song we

can sing to our pets and if they could sing, would sing along right back to us: “I’m hopelessly devoted to you.”

If you’re looking for unconditional love and devotion, please make an appointment at 928-445-2666 to visit Yavapai Humane Society and… feel the love. QCBN Loree Walden is the marketing manager at Yavapai Humane Society.

FEBRUARY 2024 // Quad Cities Business News

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21

Northern Arizona Scientist’s Approach to Rat Infestation Gaining Global Attention

R

By Cindy May, QCBN

odents are on the rise. From the viral video of a rodent-infested Colosseum in Rome this summer to New York City Mayor Eric Adams’ declaration that rats are “public enemy number one,” Flagstaff scientist Dr. Loretta Mayer says the overpopulation of mice and rats are impacting cities around the world.

However, her non-profit organization, which uses fertility-control methods instead of poison, is gaining global attention.

Communities typically have turned to poisoning rodents to address the problem, but this comes with unintended consequences, including the danger of poisoning people, wildlife or domestic animals, and the contamination of land and water.

WISDOM Good Works, co-founded last year by Dr. Mayer and Dr. Cheryl Dyer, has been attempting to shift the use of poison in the rat-control paradigm through the use of fertility-control technology.

WISDOM (Women in Science Doing Outreach and Mentoring) has pilot programs in Flagstaff, Boston, Utah, California and the Galapagos Islands to illustrate how GoodBites – its organic, plant-derived product – can dramatically reduce rodent infestations by making male and female mice and rats infertile.

“We believe humane animal population control is absolutely critical to achieving environmental balance,” said Mayer, who co-founded the non-profit last year with Dr. Cheryl Dyer. “Our primary goal is to use fertility control more and have less poison in the environment.”

WISDOM is funded primarily through grants and donations. It

employs seven full- and part-time employees in Arizona and New York, has a five-member volunteer board, plus another seven volunteers who oversee pilot programs in California, Massachusetts and Utah.

Initially, WISDOM focused primarily on more isolated settings for its field tests, such as rural farms on Isabela Island in the Galapagos archipelago, where rats consume vital crops and also endanger endemic wildlife. This island work has also informed WISDOM’s assistance to the California Coastal Commission as it works to address invasive mice on the Farallon Islands.

Another ongoing project is eliminating mice infestations in the animal enclosures at the Best Friends Animal Sanctuary in Kanab, Utah.

As word spread, WISDOM heard from an urban residential area that wanted to shift from using poison to the GoodBites product to control its rising rat population.

More than 30 households within a two-block area in Boston’s Jamaica Plains neighborhood are participating in the study. Feeders with the GoodBites pellets have been placed in their yards.

Alaina Gonzalez-White, a former Flagstaff resident and WISDOM’s Northeast representative, is overseeing the Boston study. Each week, she documents the consumption in the feeders using WISDOM’s proprietary data portal and compiles reports about rat sightings in the area.

Her findings show that consumption of the GoodBites product from the feeders peaked in September, then declined as the population of rats was reduced through fertility-control technology. There was also a corresponding reduction in the number of

rat sightings reported by residents.

“Based on previous studies in other areas, we are calculating that the population of rats in the neighborhood has steadily declined, from just over 600 in early September to about 350 in late December,” said Mayer.

This work caught the attention of the world’s largest pest management provider, Orkin.

“In our meetings with management at Orkin in Atlanta, we were told that coordinating a neighborhood of this size to participate ‘is most likely impossible,’ but that if we could, they wanted to learn more,” Mayer said. “We believe our success is demonstrating a remarkable value proposition that will drive our goal of eliminating poison from pest management.”

WISDOM is also sharing its information with the City of Boston and exploring potential ways of expanding the work in Jamaica Plains.

Meanwhile, the Trustees of Reservations, a statewide non-profit organization with 57 community gardens in the Boston area, also launched a pilot program using GoodBites.

This year, WISDOM Good Works is set to launch its largest project to date, which will mostly be based in Northern Arizona.

Through funding from Open Philanthropy, a grantmaking organization based in San Francisco, WISDOM Good Works will conduct a rigorous pilot program to test its fertility-control technology all along the food pipeline – from fields to processing plants to storage and transportation facilities, and finally to consumers.

Mayer noted that when she worked with the Food and Agriculture Organization of the United Nations,

Alaina Gonzalez-White and Dr. Loretta Mayer assessed rodent issues at Best Friends Animal Sanctuary in Kanab, Utah. Courtesy photo

she discovered that when wheat is shipped to other countries, up to 25% of the shipment can be lost to rodent infestation.

“Imagine if we could cut that amount in half; how many more people could we feed?” she asked, “Would we have the global food insecurity we face now?”

Ultimately, WISDOM Good Works hopes to transfer its technolo-

gy to pest managers, manufacturers, distribution companies and other users in a variety of venues, so they can improve their bottom line while saving animals and the environment.

QCBN

To learn more, visit wisdomgoodworks. org.

Real Hope’s Daniel Carrillo Considered a Real Hero

M

ore than 300 attendees packed the ballroom at The Center in Prescott for the Senior Referral Network’s educational mixer last month to hear about resources available for seniors and veterans.

Daniel Carrillo from Real Hope, Inc. received the Hometown Hero Award with the “Hometown Halo” plaque for January. Real Hope started out small and local in Prescott Valley in 2018. Carrillo, his dad and a friend of theirs wanted to help combat food waste while also helping feed the hungry in the Quad Cities community. They already had experience with food distribution through their family’s business, Maya’s Mercado, and had access to trucks and drivers.

At the end of 2023, Daniel shared that they had rescued 10 million pounds of food that year, food that would otherwise be sent to the landfill, turning what might have been wasted into a lifeline for those facing hunger.

For the January meeting, Kandy’s Catering provided complimentary food and Adrienne Reynolds Photography took professional photos for the event.

Senior Referral Network hosts educational mixers on the second Tuesday every other month at The Center, with each event showcasing a Hometown Hero.

The next mixer is scheduled for Tuesday, March 12. The group is led by President Larry Larsen from

Frontier Financial of Arizona and Strategic Network Partners. Eldercare advocates from all over Arizona host tables with information about eldercare resources.

Events are free, but attendees are required to RSVP at https://seniorreferralnetwork.org/. QCBN

Surrounded by volunteers, Daniel Carrillo from Real Hope received the Hometown Hero Award and a check for $500 from Senior Referral Network and Circle of Life Care Homes. Carrillo donated his check to Real Hope, which helps to feed the hungry.

Photo courtesy of Adrienne Reynolds Photography

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Quad Cities Business News // FEBRUARY 2024

quadcitiesbusinessnews.com

QCBN Welcomes Linda Thein Seasoned advertising manager shares vision to support Northern Arizona businesses

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By Bonnie Stevens, QCBN

inda Thein’s colorful multi-media and advertising career has led her from billboards to airwaves, into film studios and casinos, through valleys and over mountains. Today, she is the advertising manager for both the Quad Cities Business News and Flagstaff Business News.

“While buying ads for the casinos and selling TV, cable networks or radio airtime in Northern Arizona, I was also picking up Quad Cities Business News,” she said. “I found the articles to be very interesting and also thought it had a great team of people working for the newspapers. The opportunity to apply for the position was synchronistic, as I was exploring new adventures.”

“We are thrilled to have Linda join our team,” said Publisher Troy Bix. “She is a seasoned professional in the advertising world and has many great ideas about how to help our clients showcase their products and services effectively to magnify their marketing efforts and boost their return on investment. She also has a wealth of knowledge about Arizona and is well

connected to its rural communities. She knows what matters to residents and visitors.”

“One of my initial goals is to increase our digital footprint, to include all local businesses in our region, including the Verde Valley,” she said. “I want to increase our reach, getting the news in the hands of every business owner or decision maker throughout Northern Arizona.”

She notes that both the Quad Cities and Flagstaff areas have seen significant growth. “I believe local business is the lifeblood and pulse of the community.

Our businesses drive the local economy. I honor the entrepreneurial spirit and want to partner with businesses to help share their stories, their successes, their inspirations, their innovations – including their pain,” said Thein. “We want to continue to be the editorial voice for the businesses.”

Thein came to Prescott with her parents as a teenager and graduated from Prescott High School. She earned her bachelor’s degree in marketing, advertising and business communications from Loyola Marymount University in Los Angeles and soon began selling

billboard space to big companies and delivering films to movie studios.

In 1988, she decided it was time to go back home to Arizona. “The very fast-paced, wild and crazy LA lifestyle of the ‘80s, coupled with the cost of living by the beach, was not how I envisioned my future!”

She worked in broadcast television, selling ads and producing commercials at KUSK in Phoenix, which carried CNN Headline News, the Oakland A’s, San Diego Padres and the New York Giants games, and also Brigham Young University and University of Arizona sports. “It was the third independent station in the market, prior to the rise of cable television,” she said.

Thein married Bob Golosewski in 1989, who eventually became Tempe’s deputy fire chief. The couple decided she would live in Prescott with their two children, a son and a daughter, and he would commute to Tempe.

“Prescott is so pretty – the boulders, the lakes, the mountains – and the community has always been warm and inviting,” she said. “It’s a great place.”

In recent years, Thein worked for Cable One Advertising, selling the television networks’ airtime, along with digital advertising. She then worked with Great Circle Media and their eight radio stations in Prescott, the Verde

Linda Thein

Valley and Flagstaff.

Thein’s children are grown now and living in Arizona: Jayce, 31, is a firefighter in Gilbert; Shay, 29, has a social media agency called “Kitsch.”

Thein enjoys hiking, pickleball and bike riding. She is a certified yoga instructor and has a passion for helping

seniors with their balance and young adults with self-esteem. “Unlike social media, yoga is judgement-free. Kids need that space,” she said.

In her new role at QCBN and FBN, she can be reached at linda@quadcitiesbusinessnews.com. QCBN

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23

Helping Seniors with Transportation

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By Cecelia Jernegan

he freedom to get behind the wheel and travel in our vehicles is a luxury we sometimes take for granted. That is until the aging process takes its toll and forces senior drivers to give up their car keys and rely on other resources to help them get from place to place.

While they often decide to stop driving because of declining visual, physical and cognitive conditions, seniors can feel a loss of control over their lives.

They view their vehicles as a lifeline – a necessary link – to the outside world.

The decision can also affect family members who struggle to provide rides for their senior loved ones to grocery stores, a friend’s house and essential doctor appointments.

While taking away a senior’s car keys can be a huge dilemma, it doesn’t mean your loved one has to be confined at home or give up the trips they love and need.

TAKE AWAY THEIR CAR, NOT THEIR FREEDOM

Getting out of the house regularly is important for senior health. While many want to age in place in the comfort of their home, seniors who are homebound can become depressed and experience feelings of social isolation. Senior transportation services can help your aging parents visit friends,

attend church or just go shopping.

In addition to supporting an active social life, transportation ensures seniors get to medical appointments.

The American Hospital Association reports that transportation is the thirdmost common barrier to accessing health services for older adults.

GETTING THE RIGHT RIDE FOR SENIORS

Whether your aging parent refuses to stop driving or you have to consider taking the keys away from a parent, the need for alternative transportation is important. The National Caregivers Library reports that 8.4 million seniors in the United States depend on other people for transportation.

Seniors who can’t rely on spouses or significant others to drive them can put a burden on family members with tight schedules and work and family commitments. Finding alternate transportation services can help seniors get around town without putting the sole responsibility on the family.

Here are some options for consideration: Public Transportation: Metropolitan areas typically have a strong system of buses and trains with set schedules and destinations. Most offer discounts and even free fares for seniors. Older adults in rural locations, unfortunately, may not have easy access to these services.

Depending on mobility, the elderly may have difficulty getting to a nearby stop by themselves. Take a test run with public transportation to decide if it is a viable option for your senior, even if it is just for emergencies.

Paratransit: For those with mobility problems, paratransit services provide home pickup and transport in minibuses or small vans that accommodate wheelchairs. Seniors or their caregivers must schedule services in advance and verify the service area. You can register for Paratransit services online (http:// paratransit.org/registration/).

On-Demand Ridesharing Services Uber and Lyft are popular ridesharing services that enable seniors to schedule a ride by using a phone application. Fees are based on trip time and destination.

Family members or professional in-home caregivers can schedule rides for seniors unfamiliar with the apps. They can also request rides through GoGoGrandparent, a service that connects seniors to on-demand transportation companies while notifying family caregivers Uber Assist offers special needs accommodations for seniors with folding wheelchairs, walkers and scooters. Uber Health is a service that addresses transportation barriers to medical appointments by

enabling healthcare professionals to arrange and pay for non-emergency medical rides for patients.

Lyft Concierge helps healthcare and other organizations to provide patients with curb-to-curb service.

Medicaid Non-Emergency Medical Transportation Medicaid offers a benefit for seniors to provide transportation to and from medical appointments for enrollees who have no other means of transportation. Non-emergency medical transportation recipients must qualify for eligibility. Some states provide coverage for additional transportation needs.

Volunteer Organizations and Community Resources Local churches, community centers and non-profits often operate free volunteer driving programs. To find resources in your area, start with ElderCare (https://eldercare. acl.gov/Public/Resources/LearnMoreAbout/Transportation.aspx), which lists resources based on your specified location.

In-Home Caregivers Offer Reliable Transportation Sources for Seniors In-home caregivers can help seniors get around town without the worries of weather, schedules or designated drop-off/pick-up locations. These senior care

professionals also eliminate the hassles of family members arranging transportation and worrying about an elderly loved one getting around on their own.

More than a transportation source, in-home caregivers provide joyful companionship, staying with your aging parent at the doctor’s office to ensure they arrive and get home safely. Trained to work with seniors, they can step in for you to assist with errands and grocery shopping. Home caregivers also will remind seniors of important appointments and help them get there on time.

Visiting Angels provides the flexibility to contract temporary or long-term in-home care assistance for a few hours in the morning, mid-day, or evening on designated days of the week. When driving is no longer an option for your senior, our trained in-home caregivers can serve as their valet and more. You can contact Visiting Angels at www. visitingangels.com/Prescott or www. visitingangels.com/Flagstaff. QCBN Cecelia Jernegan is the marketing, advertising, promotions and social media manager for Visiting Angels of Northern Arizona - Non Medical Home Care. For more information, visit https://seniorreferralnetwork.org/.

Igniting Prosperity: How Arizona’s Minimum Wage Increase Could Spark the Real Estate Market

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By Jeanelle Shearer

rizona has taken another step in improving the financial well-being of its residents by raising the minimum wage this year to $14.35. Every year since 2017, Arizona residents have seen an increase in the minimum wage. Comparatively, the federal minimum wage is currently set at $7.25 and has remained the same for 15 years despite economic changes in the United States. This change in Arizona is not only expected to favorably impact the finances of those working in the state, but also has the potential to broaden the scope of potential home buyers and positively stimulate the real estate market.

For Arizonians, a jump in pay will in turn increase buying power. As the working class earns more, they will have more financial resources for purchases and investments that were previously unattainable, including housing.

Additional income inherently increases purchasing power, making homeownership more accessible to a broader spectrum of Arizona’s population. As a result, the demand for housing is likely to rise throughout the state.

An increase in minimum wage may not be the only change that will positively impact the housing market in 2024. A decrease in mortgage interest rates is forecasted during the coming year and may be the final piece of the puzzle for many people trying to

// A decrease in mortgage interest rates is forecasted during the coming year and may be the final piece of the puzzle for many people trying to achieve homeownership. //

achieve homeownership. National Association of REALTORS (NAR) Chief Economist Dr. Lawrence Yun believes we’ve already reached the peak of high interest rates and expects that interest rates will drop to between 6-7% by the spring buying season. A rise in earnings paired with decreasing rates will stimulate the housing market through an influx of buyers who can more readily afford to buy the homes available.

In 2023, the housing market was limited, and the median sales price outweighed the average revenue of wouldbe homebuyers. As the year came to an end, more homes became available in the Quad Cities market, a trend that is anticipated to continue. Increased inventory can indicate less competitive pricing, which is another advantage for those interested in purchasing a home. As more buyers can afford down payments and monthly mortgage payments, a surge in homebuying activity is expected. Sustained purchasing by an expanding demographic of buyers and increased inventory will help contribute to the stability and growth of the housing market.

Not only does the minimum wage increase benefit potential homebuyers, but it also positively affects renters.

Higher incomes can ease the burden on renters, making it more feasible for them to pay rent while saving to buy their own home. Additionally, landlords may witness increased demand for rental properties as individuals move out of shared spaces, now being able to afford their own. This change will create a more dynamic and competitive rental market, as a new class of renters enters the market.

The positive effects of this minimum wage increase extend beyond individual households to the broader economy.

As people have more money to spend, local businesses in the housing and construction sectors may experience increased demand. This economic growth can create a cycle of prosperity, as more jobs are created, and new members of the workforce seek places to live. As this cycle repeats, demand for housing will remain steady and the housing market will continue to be active.

Arizona’s minimum wage increase is a progressive step toward fostering economic well-being for residents of the state and acts as a catalyst for improving housing affordability, allowing buyers to comfortably enter the real estate market. With an increase in takehome pay and improved affordability from decreasing interest rates, Arizona is likely to see increased activity in both the homebuying and rental markets. In turn, the overall growth and prosperity of the state’s market will benefit.

Using a trusted and knowledgeable realtor is the best way to navigate the ever-changing real estate market. Let a local expert guide you through the homebuying process to achieve your dream of homeownership this year.

QCBN

Jeanelle Shearer is a local realtor and associate Bboker for Realty One Group Mountain Desert. She is the 2024 President of the Prescott Area Association of REALTORS (PAAR). For additional information or to contact PAAR, go to www.paar.org.

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Quad Cities Business News // FEBRUARY 2024

quadcitiesbusinessnews.com

Baskin Breast Care Center Introduces Advanced Cancer-Detecting Technology

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By Anthony Torres, M.D.

he Baskin Breast Care Center at Dignity Health Yavapai Regional Medical Center has a long-standing history of compassionate, state-ofthe-art care delivered by the best team anywhere. In keeping with this tradition, I’m proud to share the news that we are now the first in Northern Arizona to introduce contrast-enhanced mammography (CEM), an advanced diagnostic imaging tool designed to detect breast cancer.

We all know that early detection is key, especially when it comes to breast cancer, and CEM consistently has been shown to detect cancer that may not be visible on a standard mammogram. In addition to detecting cancer more efficiently, CEM can reduce the need for additional follow-up testing, which saves time and reduces anxiety for our patients.

WHO WILL CEM BENEFIT?

Women at high risk for breast cancer are among those who benefit from CEM. That may include women with: A family history of breast cancer Certain genetic mutations

Past abnormal breast biopsies Dense breast tissue CEM is also used to detect any additional cancer in women who have already been diagnosed with breast cancer.

HOW DOES CEM WORK?

CEM combines a standard digital mammogram with specially developed software. During CEM, the patient receives an iodinated contrast agent through an IV. This contrast agent makes it easier for radiologists to find new, developing cancers. A CEM study takes approximately 15 minutes to complete.

LEARN MORE ABOUT THE BASKIN BREAST CARE CENTER

The Baskin Breast Care Center is Northern Arizona’s only Breast Imaging Center of Excellence. Designated by the American College of Radiology (ACR), this outstanding accreditation means the Baskin Breast Care Center embraces top imaging practice standards and excels in all breast imaging modalities.

The center is the first in Northern Arizona to introduce contrast-enhanced mammography, an imaging tool designed to detect breast cancer. Courtesy photo

I encourage you to visit DignityHealth.org/YRMC to learn more about the exceptional care and leading-edge technologies at our state-of-the-art Baskin

Breast Care Center. QCBN

Anthony Torres, M.D., FACP, is the president and CEO of Dignity Health Yavapai Regional Medical Center.

Being Aware of Employment Trends

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By Teri Drew

n the latest release from the Arizona Office of Economic Opportunity (OEO), November 2023 employment trends showcase encouraging developments, with Yavapai County leading the way in several key indicators.

The information gathered from the Bureau of Labor Statistics’ Current Employment Statistics (CES) and Local Area Unemployment Statistics (LAUS) programs provides insights into employment patterns through November 2023. It is essential to highlight the incorporation of not-seasonally adjusted (NSA) rates to ensure accurate comparisons.

ARIZONA OEO PROVIDED THESE MONTH-OVER-MONTH (MOM) TRENDS:

Statewide NSA Unemployment Rate Decline: Arizona witnessed a significant decrease in the not-seasonally adjusted (NSA) unemployment rate, dropping to 4.0% from 4.4% between October and November 2023.

Robust Statewide Job Growth: The statewide total nonfarm employment surged, gaining 35,900 jobs (1.1%) within the same period.

Yavapai County’s Impressive Improvement: Yavapai County demonstrated resilience with a noteworthy drop in its NSA unemployment rate, declining from 3.9% to an impressive 3.4%.

Labor Force Expansion: Yavapai County’s NSA labor force experienced positive growth, adding 211 individuals, reflecting a dynamic and expanding workforce.

Local Job Market Boost: Yavapai County’s total nonfarm employment saw a gain of 300 jobs (0.4%), marking a positive trajectory for the local job market. Notably, historical data reveals that pre-pandemic, the county averaged a monthly change of 220 jobs in November from 2010 to 2019.

YEAR-OVER-YEAR (YOY) TRENDS:

Statewide Job Surge: Arizona’s total nonfarm employment recorded a substantial YoY gain of 60,000 jobs (1.9%), indicating a broader statewide economic recovery.

Steady Growth in Yavapai County: Yavapai County continued its upward trajectory with a YoY increase in total nonfarm employment, gaining 200 jobs (0.3%). The data showcases a consistent growth pattern in the coun-

ty’s economy over the past year.

These positive trends in both the statewide and county-level employment landscape underscore the resilience of Arizona’s economy, with Yavapai County emerging as a local leader in fostering economic recovery.

In 2024, the county looks ahead with optimism, recognizing the collective efforts that have contributed to these encouraging employment trends.

Information for all local area and

state-level employment projections can be found at www.oeo.az.gov. The Office of Economic Opportunity will also publish a monthly press release detailing statewide employment, unemployment and economic trends.

Our local ARIZONA@ WORK-Yavapai County OneStop Centers can also assist businesses and job seekers in learning more about employment trends. Call 928-778-1422

or email nacog_prescott@nacog.org.

It feels good to be in Arizona and even better to be a partner in the significant employment trends in Yavapai County. Infrastructure development is very important to us to support the sudden and steady growth in our area. QCBN Teri Drew is the executive director of the Yavapai County Workforce Development Board.

FEBRUARY 2024 // Quad Cities Business News

@quadcitiesbusinessnews

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Best Evergreen Trees for Mountain Landscapes

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By Ken Lain

his is the season when evergreens sparkle in the winter landscape.

Here is a list of the top seven evergreen trees that stand up to mountain wind and winter cold and resist the naturally occurring insects and diseases found at higher elevations. You will find each at the garden center. We offer pros and cons and information for further research so customers can learn and buy directly from our farm.

Colorado Spruce – When customers don’t know the name of this tree, they refer to it as “The one that looks like a Christmas tree.” The thick branches swoop horizontally, forming a perfect broad pyramid. Drought hardy, this tree prefers dry, windy conditions.

Con – Tree aphids like the taste of native Ponderosa and of Colorado Spruces. They rarely do severe damage and are easily spotted in mid-spring as new growth elongates.

Pro – Ancient specimens are living proof that this tree does well. Feed with aluminum sulfate to bring out the silver-blue of this perfectly formed tree.

Size: 60’H x 20’W Austrian Pine – This long-needled evergreen often is mistaken for young Ponderosa pine, although it is far more graceful. Whereas the Ponderosa loses all its lower branches as it matures, the Austrian’s rich green needles seem to flow right to the ground for a balanced appearance. The dense, stout, pyramidal growth is uniform right to the crown. It is the hardiest of the ornamental pines without the bug issues that plague many natives. It makes a most effective windbreak or privacy

screen.

Con – There aren’t many negatives other than that this is a fast-growing, big tree. It has been known to overpower walkways and eaves of a house when placed incorrectly in the yard.

Pro – The fastest growing of all-mountain pines, it can quickly grow 18 inches a year and more when under the care of an attentive gardener. Size: 35’H x 18’W Vanderwolf Pine – Take a close look, and you will see the top of each needle is blue with a green underside.

This very stately pine is so soft most homeowners literally hug their trees!

Its very unusual and distinctive shape is unique to mountain landscapes.

Con – This evergreen is unreceptive to heavy clay soil or a gardener with a heavy hand. Those who overwater may lose this tree within the first year of planting.

Pro – The color is stunning, and it

requires little to no pruning. It is a very low-water user. Size: 25’H x 12’W Fat Albert Blue Spruce – Perfectly shaped like a Colorado Spruce, Fat Albert doesn’t grow as tall, so it won’t overtake more than its allotted space.

It has a broad pyramidal shape with distinct blue needles that present a consistent blue color.

Con – I really can’t think of any cons for this tree! I did see grubs eat some roots of a Fat Albert this spring, but that is a scarce sight.

Pro – Intense silver-blue needles adorn this tree. The choice for those who love a Christmas tree shape but need a tree with a small footprint. Size: 25’H x 12’W Dwarf Alberta Spruce – The slowest growing of the evergreens is the easiest to maintain. Its perfect cone shape displays dense green soft-to-the-touch needles. Although it often is used to make a formal statement in the garden,

it is excellent as a container plant or miniature Christmas tree.

Con – Watch for spider mite webs possible in June. Spider mites like the taste of an Alberta Spruce but are easily thwarted by using Watters Multi-Purpose Insect Spray for instant protection.

Pro – It’s a small-format evergreen that needs little to no maintenance with a classic evergreen look and feel. Perfect for large containers framing the garage, accenting decks and highlighting pots at the front door. Size: 8’H x 3’W Arizona Cypress – This tree is a real celebrity in the Arizona garden world.

Often mistaken for a juniper, this blue evergreen forms miniature cones instead of juniper berries, making it less allergy-inducing than native juniper. It is very fast-growing and readily tolerates mountain soil, valley

winds and bitter winter cold.

Con – Carefully watch the frequency of irrigation the first couple of years after planting. If you are going to kill this evergreen, it will be from too much water.

Pro – This fast grower should be a serious consideration for dry, dusty properties exposed to mountain living elements. It is also deer and javelina resistant. Size: 20’H x 10’W Deodar Cedar – This fast grower has a central leader with soft branches that sway gracefully in the wind. It is a large tree that needs a large property.

Con – It is such a fast grower, it often overpowers the landscape and soft branches can break from heavy snowfalls. It needs more regular feeding than other evergreens or it will become yellow and off-color.

Pro – Fast growing and drought hardy are this tree’s claims to fame.

Size: 50’H x 25’W The Local Planting Guide offers information on planting and appropriately irrigating winter evergreen trees.

We also have printed versions free at Watters Garden Center.

Until next month, I’ll be helping local gardeners plant the best winter evergreens here at Watters Garden Center. QCBN Ken Lain can be found throughout the week at Watters Garden Center, 1815 Iron Springs Road in Prescott, or contacted through his websites at WattersGardenCenter.com or Top10Evergreens.com.

Six YC Students Earn All-Arizona Academic Team Honors, University Transfer Scholarships

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By Lisa B. Rhine

n aspiring mechanical engineer, a future inventor, a new nursing grad, a future college professor, a traumatic brain injury survivor, and a former missionary in India – all of them learning to do more and be more at Yavapai College – have won 2023-24 All-Arizona Academic Team honors from the Arizona Board of Regents.

The six students, representing three YC campuses and centers, were selected based on their academic success, leadership and community-service endeavors inside and outside of college. Each will receive a tuition waiver upon transferring to an Arizona university and are eligible for additional scholarships and recognition on a national level.

THE SIX WINNERS ARE:

YC Career and Technical Education Center George Smith Issac Smith Verde Valley Campus April Beltran

Caysha Francis Prescott Campus Chasity Bryant Collin Newberry These remarkable students exemplify resilience, courage, caring and commitment in the pursuit of their career dreams and are a testament to the diversity of our student body and the power of community colleges to lift lives and empower student success.

I am exceedingly proud of these students and know they will leave an indelible mark on their universities, communities and the world.

The YC student winners will join the All-Arizona Academic Team winners from other Arizona community colleges in Tempe Feb. 28, for a celebratory luncheon hosted by the Arizona Board of Regents.

They are among the thousands of YC students who have amazing stories and are using their education at Yavapai College to propel them to their future dreams. QCBN

In February 2019, Dr. Lisa B. Rhine became the tenth president of Yavapai College, bringing to the institution over 30 years of leadership experience across a number of leading colleges and universities in Ohio, Kentucky and Virginia. Dr. Rhine assumed this role with a commitment to advance the mission of the college while ensuring access and support to those for whom opportunities may have been historically limited or denied.

Yavapai College offers over 100 degrees and certificates, student and community services, and cultural events and activities at six locations throughout Yavapai County, including campuses in Prescott and Clarkdale, and centers in Prescott Valley, Chino Valley, Sedona, and the Prescott Airport.

The six Yavapai College student winners of the 2023-24 All-Arizona Academic Team honors from the Arizona Board Regents are shown here. On the bottom row, from left to right, are Caysha Francis, April Beltran and Isaac Smith. On the top row, from left to right, are Chasity Bryant, George Smith, Collin Newberry. Courtesy photo

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Quad Cities Business News // FEBRUARY 2024

quadcitiesbusinessnews.com

Improving Brain Fitness

By Jen Beyst

processes, such as memory, attention, problem-solving skills and nervous system regulation for individuals ages here are many factors that impact brain health and our ability 6 to 96! We’ll also demonstrate fun, practical brain-building activities and to function well in our daily lives. The foods we eat, the amount of techniques you can use and share in your daily life. water we consume and the quality of Cognitive Function Development our sleep have a profound impact on (CFD) therapists work one-on-one mood and overall health. with clients to increase brain funcOur cognitive abilities are also tion and help clients improve their affected by our environment, life experiences and genetics. Trauma has overall quality of life by identifying and targeting areas of the brain to work on. a huge impact on cognitive function and according to the National Coun- Whether clients need help improving their focus and attention, strengthening cil for Behavioral Health, “Seventy their memory systems or developing percent of adults in the U.S. have their executive functioning – which experienced some type of traumatic helps regulate decision-making and event at least once in their lives.”

As a part of United Way of Yavapai impulse control – CFD can help clients achieve improved brain functioning.

County’s Educational Workshop CFD’s unique approach to working series, I will be presenting the workshop, “Improving Brain Fitness,” Feb. with clients – by exercising the brain through a variety of activities – has 21. This workshop will feature important elements involved in keeping been shown to help clients address conditions such as ADHD, anxiety, our brains fit for life. We’ll highlight five keys to optimizing brain function depression, trauma, PTSD and substance use disorder. and introduce an objective cognitive Many clients report an improved function assessment designed to pinpoint areas to target for improve- quality of life and a reduction of the ment. We’ll also introduce Cognitive symptoms that originally brought them to the CFD program. One grateFunction Development Therapy ful mom wrote, “My 14-year-old son as a clinically effective modality has ADHD, and he was really strugavailable in Yavapai County. We’ll gling in school. He was underachievshare how it improves cognitive

T

ing and kept getting into trouble with his teachers. When he was referred to Cognitive Function Development Therapy, I quickly signed him up because I was desperate to get him some help. My son wasn’t very excited about it initially, but he liked his therapist right away and told me about all the fun he was having in his sessions. The changes in my son are amazing! Over the course of three months of working with his CFD therapist, my son went from failing out of school to being a

class leader and an ‘A’ student. The changes in his overall demeanor are profound. I highly recommend CFD therapy to anyone who wants to improve their life, do better in school or just get unstuck. My son is a different person and he’s back to being a happy kid!” QCBN To register for the “Improving Brain Fitness” workshop, 1-3p.m., at Prescott Founder’s Library, 215 E Goodwin

St, Prescott, AZ), visit https://www. yavapaiuw.org/event/cognitive-functionmental-health-first-aid/ or call United Way of Yavapai County at 928-778-6605.

Jen Beyst, MCFDT, is co-founder of the Cognitive Function Development Institute and director of Cognitive Function Development at Polara Health.

For more information, please contact Jen at j.beyst@polarahealth.com or 928-848-9766.

A Clean and Organized Space is a Gift of Love

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By Lucy Leyva

s February ushers in the season of love, it’s the perfect time to reflect on the importance of self-care and the environment we create around us. Loving your home is a crucial step toward loving yourself, and there is no better way to show this love than with Prescott Maid to Order’s exceptional home cleaning services. This month, we explore how a clean and organized space can significantly contribute to personal well-being and why giving the gift of a tidy home with Prescott Maid to Order is a way to express your love.

THE INTERCONNECTION OF SPACE AND SELF-CARE

Research has shown that the cleanliness and organization of our living spaces directly impacts our mental health and overall well-being. A study conducted by the National Center for Biotechnology Information (NCBI) found that individuals with cleaner homes had higher levels of physical activity and felt more relaxed and stress-free. This connection underscores the importance of maintaining a clean home as a form of self-love and care.

THE GIFT OF LOVE AND CLEANLINESS

Gifting a loved one with Prescott Maid to Order’s cleaning services goes beyond the traditional present.

It’s a thoughtful gesture that shows that you care for their comfort and health. According to a survey by the American Cleaning Institute, 72% of Americans feel more relaxed in a clean space, and 60% experience a

sense of accomplishment after tidying up. By offering PMTO services, you’re not just giving a clean home; you’re providing peace of mind, relaxation and a sense of achievement.

PRESCOTT MAID TO ORDER’S COMMITMENT TO EXCELLENCE

At Prescott Maid to Order, we’re committed to delivering top-notch cleaning services that do more than

just clean; they transform your living environment into a space of tranquility and comfort. Our professional team ensures every nook and cranny is spotless, promoting a healthy space that produces self-love and care.

This February, embrace the themes of loving your home and yourself with Prescott Maid to

Order’s exceptional cleaning services.

Whether you’re treating yourself or showing love to someone special, our dedication to cleanliness and care is the perfect way to enhance well-being and express love in its most practical and profound form.

QCBN

Lucy Leyva is the owner of Prescott Maid to Order.

FEBRUARY 2024 // Quad Cities Business News

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27

How Building Officials Focus on Safety Above All Else

W

elcome to “At Home with Tom & Sandy.” We are here to give you the inside scoop and tips on everything A to Z for your home, and we love talking about the construction industry. Settle in, enjoy and have fun reading our column. We sure do enjoy sharing our words with you. Thanks for being such loyal and great readers.

Sandy: Hi Tom, once more into the breach! I know we seem to be focusing on building officials the last few articles, but we should do at least one more shout out for our readers addressing common misconceptions about our local building departments.

Tom: You bet, Sandy. I am really up for that! The men and women in our building departments take a lot of undeserved guff from too many folks out there. Let’s put a face, at least verbally, on a few.

Sandy: We would like our readers to understand how these departments really work in their best interest.

We have invited the chief building officials from three of our local jurisdictions to help us educate our

readers about how the building departments really work. Welcome Dan Trout, CBO for Chino Valley, Ryan Greene, CBO for the City of Prescott, and Warren Colvin, the new CBO for Yavapai County.

Tom: This is quite the lineup. OK, CBOs, tell our readers about how you and your respective teams see your roles and a little about how you engage the public.

Dan: First off, thanks for inviting me. We like to remind your readers that first and foremost, we as CBOs are here to help people keep their buildings safe.

Ryan: Absolutely agree. I like folks to think of us as a second set of eyes on their projects.

Warren: People need to realize that our building codes are really a minimum safety standard and not designed to be a hardship.

Sandy: That is so important for people to realize you are not the building police and your primary goal is to ensure people’s safety.

Dan: Correct, and I enjoy talking about the building department and all

the ways we are changing to not only meet demand, but in making it easier to obtain a permit.

Tom: Tell us a little about your department.

Dan: Well, we are smaller than some of our counterparts locally. Last year, we issued about 500 permits.

Sandy: As you know, YCCA tracks permits, and here are the all-inclusive numbers for your jurisdictions: Town of Prescott Valley: 3,021. City of Prescott: 1,744. Chino Valley: 488.

Yavapai County: 4,651. Dan, how much time does it take for your team to turn around the first review?

Dan: We have worked hard at streamlining our process and most often we turn around our first review in two weeks. Also, if you go to our website at www.chinoaz.net, you can obtain permits with only a 48-hour review for simple permits.

Tom: That is fantastic! Kudos to you and your team. Ryan and Warren, can you weigh in on the advantages your departments can provide folks as they contemplate a project.

Ryan: As with Dan and Warren,

our departments are here to serve the public. If anyone is thinking about a project, they can come by and we will walk them through the process and not just the code. We can help them understand scheduling and project layout.

Warren: I agree with both Dan and Ryan. Our department is ready, willing and able to talk with anyone about their project. We all are more than just code enforcement – a lot more!

Sandy: The level of service all your departments can and do provide is great and often this service is an underutilized asset in our communities.

It seems all too often people are apprehensive about contacting the building department. There seems to be an unfounded fear that their little project might increase in cost and complexity.

Warren: Our goal is to educate.

Your project might change a little to address those minimum safety standards the code represents.

Ryan: Agreed. The goal is to keep people safe, not complicate their lives.

What seems like a minor project, if done incorrectly, can become a safety or even property damage problem down the road.

Tom: True, gravity can work fast, or very slowly.

Warren: Dan and Ryan are right on point. Often, getting a permit initially can avoid the bigger problems of not getting one. I am not talking about getting caught, either. When you go to sell your home, you will be asked to provide the permits for any work done.

Dan: Isn’t that the truth! Getting a permit retroactively, like when you go to sell, is typically more expensive and invasive than obtaining a permit outright.

Sandy: I can tell all of our readers from firsthand experience: I get tons of calls complaining about poor workmanship, far more than I do about building departments.

Ryan: I think for all the area’s departments, we are not looking to be punitive. From time to time, we are notified about a project being done without a permit, or more commonly, a seller needs to obtain a permit for work done by prior owners who failed to get a permit.

Warren: When that happens, we

will want the current owner to take the steps necessary to substantiate the completed work. Structural work, additions and enclosures, for example, may need to get the certification of an engineer.

Dan: In cases like that, and when honest mistakes are made, we don’t look for penalties or fines. We all just want the work to be safe.

Ryan: We all view citizens as our customers. We want to be part of your construction team, not a hurdle that needs to be overcome.

Sandy: I am sure all of you feel the same way.

Dan: Absolutely!

Warren: Most definitely.

Tom: I can’t tell you how many times we were called in to fix or even complete a project started by usually an unlicensed contractor who told the owner they would save them money by not getting a permit.

Sandy: When that happens, dearest readers, you should RUN! You three chief building officials have been most helpful and informative. We can’t thank you enough.

Warren: Love the opportunity to reach out.

Dan: Please call us!

Ryan: Thank you. See you all at the YCCA Home Show this year!

Sandy: Thank you, Ryan, Dan and Warren. You are amazing and we so appreciate your hard work and dedication to our community. To our readers, thanks for stopping in to read At Home with Tom and Sandy. You are in good company, and we love sharing educational, fun and important information with you. QCBN Tom Reilly, Architect, 928-445-8506 Sandy Griffis, Executive Director, Yavapai County Contractors Association. 928-7780040.

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Quad Cities Business News // FEBRUARY 2024

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Arizona Philharmonic Names Abby Coffey Executive Director

iHEART PLUTO continued from page 16

A

Abby Coffey

bby Coffey will be leading Arizona Philharmonic as the executive director. Meanwhile, founder Henry Flurry is assuming the role of artistic director.

“Hiring leadership beyond the founders is an important step in any organization’s growth toward sustainability and permanence,” said Flurry, “and splitting Arizona Philharmonic’s leadership between artistic and executive directors, who each share experience in both areas, creates opportunities for healthy discussions and solid decisions.”

He went on to say that Coffey has both wide experience and formal training in performance, music education and arts management. “On top of that, she is compassionate, quick on her feet and focused. I could not be more excited about the future of Arizona Philharmonic.”

“I have been attending Arizona Philharmonic concerts since its inception and it has been exciting to watch its growth within the community,” said Coffey. “This is my second year on the Board of Directors and first year as president.”

“As our new executive director, Abby brings a background of experience, enthusiasm and communication skills to AZ Phil, elevating a cohesive working relationship within the organization. This allows Henry to dedicate and focus more of his time on creative programming as the artistic director,” said AZ Phil Board President Chris Cavaletto. “We look forward to finishing this season strong and anticipate what the new season brings.” QCBN

Hear more from Janice Porter on Zonie Living at StarWorldwideNetworks.com.

At the Orpheum Theater in downtown Flagstaff, Melissa Sevigny will lead a conversation with best-selling author and keynote speaker, Diana Gabaldon.

Afterward, event participants can enjoy a book signing and an art show featuring works by members of the International Association of Astronomical Artists (IAAA).

Lowell Observatory will offer special Pluto programming (available Sunday only).

Visitors can enjoy talks from Lowell’s astronomy staff, a special scavenger BINGO hunt and special vendors.

GETTING THE MOST OUT OF LINKEDIN

Porter also has a podcast called “Relationships Rule.” As we should expect, Janice Porter & Associates can be found on LinkedIn. For more information, visit JanicePorter.com or www.sendoutcards. com/janiceporter.

FEBRUARY 17: NIGHT OF DISCOVERY

FEBRUARY 18 - 19: FESTIVAL ACTIVITIES AT LOWELL

CARDS continued from page 13

Porter also is a LinkedIn trainer.

She says businesspeople don’t always put the platform to its best use.

“Some people get their profile filled out, but they just let it sit and they say, ‘I never get any business from it.’

It’s just like anything else. You have to use it,” she said. “What I think is most neglected is the mailbox. It’s a big ground for networking. There are more than a billion people now on LinkedIn. If you’re not networking through your connectors’ connections, if you are not looking for introductions to people, which is a huge piece that’s overlooked, then you’re not using it wisely.”

Porter teaches her clients to have a “magnetic” profile that is content rich. “You need to make it educational, a little bit entertaining and meaty to show you as an authority in your field. It’s not so much about you in a resume format, but who you serve, how you serve them and what you bring to the table.” QCBN

I Heart Pluto Festival will offer an art show featuring works by members of the International Association of Astronomical Artists (IAAA). File photo courtesy of Abe Snider

The 4th Annual I Heart Pluto Festival marks the 94th anniversary of Pluto’s discovery. The festival promises engaging activities like solar viewing, stargazing, science talks and meet-and-greets with Lowell’s

SendOutCards is a web-based greeting card and gifting company designed to help people act on their intentions. Courtesy photos

staff of astronomers. The festival caters to Pluto-lovers of all ages.

For more information about event-specific details, please visit iheartpluto.org. QCBN

WHERE TO BUY TICKETS Tickets for the Night of Discovery are available through Flagstaff’s historic Orpheum Theater (https://orpheumflagstaff.com), sold separately from general admission to the festival.

Tickets for the on-site festival activities and stargazing opportunities may be purchased through Lowell Observatory (https://lowell.edu) at the General Admission rate.

The Pluto Pub Crawl is an unticketed community event.

Tickets to Night of Discovery: wl.seetickets.us/event/i-heart-pluto-night-of-discovery/579066?afflky=OrpheumTheater Tickets at Lowell Observatory: lowell.edu/iheartpluto-2024

FEBRUARY 2024 // Quad Cities Business News

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29

BARLEY continued from page 14

Kevin’s son, is now growing barley on the farm and has partnered with the Yavapai-Apache Nation to grow on their land as well.

The next challenge was finding a malt house to process the barley, as there were none in Arizona. With no experience in the malting business, Norton decided to open Sinagua Malt in 2018.

At first glance, the equipment at Sinagua Malt makes one feel as if they are in a ballistic missile plant. The three large germination kilns, grain cleaner and packaging vessels shine with importance in the new 12,000-squarefoot building. Three large outside silos represent different barley suppliers.

Sinagua Malt Maltster Russell Mayhew says his job is amazing. “I moved to Camp Verde from Salt Lake City two years ago and came upon this job. I feel like I’m the luckiest guy alive. I run all the equipment and make sure all the grain and barley are taken care of from start to finish.”

Norton’s involvement with rivers, conservation and the community is reflected in the positions he holds.

He is president of the Verde Valley Homeless Coalition (VVHC), chairman of the Verde Natural Resource Conservation District (Verde NRCD), and a member the Forever our Rivers Foundation Board of Directors based in Colorado. He is also co-owner of Salt Mine Vineyard and Winery.

Golden roasted malt fills a hopper from the grain roaster.

Sinagua Malt Founder Chip Norton and his buddy, Etsy, stand next to the germination kiln and dust collector.

Photos by V. Ronnie Tierney, Fresh Focuses Photography

“Chip is easygoing and really knows a lot,” said Delight Lyons, a horticulturist with the Yavapai-Apache Nation. “I learn something new from him all the time and we have a good working relationship.” Currently, the YavapaiApache Nation is the largest supplier of malted barley grain to Sinagua Malt.

In a continued water conservation effort and with Norton’s urging, barley is now planted in several locations in Arizona and another on Morrow Farms in New Mexico, which is known for their Hatch chilies.

Town of Camp Verde Economic Development Director Molly Spangler calls Sinagua Malt an asset to the Camp Verde business community. “They’re passionate about the community, water

conversation (particularly for the Verde River) and good craft beer. They’ve come up with a market-based solution to locally source less water-intensive crops like barley to then create Arizona base malt for breweries and distilleries.

I’m impressed with their growth over the past few years and look forward to their continued success.”

“In 2018, the crop-switching project reduced water demand on the Verde River by 78.5 million gallons,” said Norton.

“We love Sinagua Malt because it’s malt with soul and depth, not just a source of sugar,” said Sedona Beer Co., owner Mac Crawford. “It’s a malt that’s naturally complex enough so we can make simple beers that are interesting to

drink. Plus, the river conservation aspect of the whole process is really cool.”

Leisure time for Norton is kayaking on the Verde River and spending time with his wife, Kathy, and friends.

The Verde River runs approximately 177 miles year-round alongside homes, vineyards and farms. Along with irrigation, the river is a playground in the summer, home to a vast amount of wildlife such as migratory birds, nesting bald eagles, mountain lions and rare species of reptiles and amphibians.

Sinagua Malt, the only malthouse in Arizona, is located at 284 N. Homestead Parkway, Building B. The organization and can be contacted at info@sinaguamalt.com or sales@sinaguamalt.com.

MY ROLE MODEL

My wife, Kathy. She taught me to give back to the community.

FAVORITE BOOK

“One Hundred Years of Solitude” by Gabriel Garcia Marquez

MY SUPERPOWER Empathy.

MY HOBBIES

Birdwatching, wilderness river trips, cheese making and artisan pizza creation. I love all of the above.

ADVICE TO MY YOUNGER SELF Be kind. QCBN

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To advertise, please call: Linda Thein, Advertising Manager 602 | 799 | 0583 Linda@quadcitiesbusinessnews.com

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Quad Cities Business News // FEBRUARY 2024

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BNB continued from page 10

Each of the four guest bedrooms are identified by color. For example, the Green Room comes with matching green bathrobes and dishes. Photos by Bonnie Stevens

The 303 BnB is modern and bright, offering the Game Room with a large screen TV and the Gym with state-of-the-art workout equipment.

All bedrooms include private, color-coordinated, ensuite bathrooms.

built for the young at heart,” said Davis.

“The property is pet-free due to the small number of rooms and allergy conditions of some guests.”

Each room has a color scheme – blue, green, purple and silver – the scheme extends to the bathroom, bathrobes, artwork and dishes, among other touches. They each have a slide-out reading light next to the bed, a charging portal for smartphones, a coffee station, a ceiling fan and bathrobes.

“New mini-split heating and cooling systems in each room and common areas allow guests to control their own environment to their specifications,” she added. “The inn offers a wellstocked community game room, a fully comprehensive gym and wonderful outside veranda areas for dining, relax-

ing and visiting.”

Located about 30 minutes from Arizona Snowbowl, 303 Bnb has a closet at the front door for skis and boards.

“We wanted to be different from other B&Bs,” said Woodin. Our design incorporates a modern, colorful and arty look with modern amenities that will attract all ages, versus the B&B properties we have seen that were appointed with French lace and oak antiques.”

In June 2022, the couple hosted a soft opening for friends, family and previous guests. The next month, they fully opened and have welcomed a steady flow of travelers since.

“We love making people happy and making this the best vacation experience they can have,” said Davis. “I just

don’t say ‘no’ very often. We have a couple here today celebrating their 34th anniversary, so I put champagne and candies in their room. I want to provide whatever guests need. I’ll serve oat milk or vegan dishes if that’s what guests want, because I love my job.”

For breakfast, Davis believes in filling guests up with a full meal including substantial entrées like eggs Benedict or crepes, with fruit and coffee.

“Many younger people have stayed here, and they are blown away by the experience. They can’t believe the privacy and amenities we offer,” said Davis. “I’m here if guests need me and they like personal attention. I think it gives them a feeling of family and security. Our mission statement is, ‘Our clients arrive as guests and leave as friends and family.’”

Davis also enjoys decorating for every holiday. “For Christmas, everybody gets a present. For Valentine’s Day, I’ll have huge hearts outside. I enjoy hospitality and serving the guests so much that if we ever got out of the business, I would do this for somebody else because I like it that much.” QCBN A night at the 303 BnB usually ranges from $150 to $250. For more information, visit www.303bnbflagstaff.com or call 928727-3024.

Watch Your Business News!

Bonnie Stevens' Communication Station is delivering a refreshing, engaging and inspirational vodcast (video podcast) that features Northern Arizona businesses, outdoor adventure and leadership tips twice a month. Zonie Living is sponsored in part by Quad Cities Business News.

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Phone 928-310-9662 Fax 928-226-0303 The Courtyard Building | 115 E. Goodwin Street - Suite D, Prescott, AZ 86303 troy@quadcitiesbusinessnews.com Web quadcitiesbusinessnews.com Founder: Troy Bix Publisher Troy Bix | 928-420-4407 troy@quadcitiesbusinessnews.com Advertising Manager Linda Thein | 602-799-0583 linda@quadcitiesbusinessnews.com Account Executives Tyler Hood | 928-440-0747 tyler@quadcitiesbusinessnews.com Editor Bonnie Stevens | 928-380-4349 bonnie.stevens@gmail.com Copy Editor Carolyn Wendell | cwendell@gmail.com Design & Production Rob Ghosh Design | rob@robghosh.com

Contributing Writers Bonnie Stevens Stan Bindell V. Ronnie Tierney Betsey Bruner Contributing Photographers Kay Lyons, Bonnie Stevens, Sue Marceau, Stacey Wittig, Veronica Tierney, Fresh Focuses Photography The Quad Cities Business News is a publication of Quad Cities Business News, LLC and distributed free each month to residents of Prescott, Prescott Valley, Chino Valley and Dewey-Humboldt. Reproduction of any portion of the publication is strictly prohibited without expressed permission. The publisher reserves the right to refuse any advertisements submitted to the newspaper and is not responsible for the claims of its advertisers.

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AMTRAK continued from page 1

“The (Phoenix to Ash Fork) route does have potential,” he said, noting it’s still an active freight line. “It would require looking at that route and seeing if the existing alignment is the way to go, which is obviously the most cost-effective.”

A passenger-rail route following Interstate 17 from Phoenix to Flagstaff is unlikely.

“I don’t think the geography is conducive to rail traffic,” said McCarthy, a retired aerospace engineer. “It’s just too steep.”

Phoenix to Prescott passenger service was discontinued in 1962 when the Peavine route tracks were realigned north of Prescott at Chino Valley, veering southwest to Skull Valley. The northbound Hassayampa Flyer followed the realigned tracks past Prescott to Ash Fork and on to Williams Junction. Santa Fe Railroad discontinued that passenger route in 1969, said Marc Pearsall, Amtrak director of network development in the West.

“We have not heard anything about rail service returning to Prescott,” said John Heiney, City of Prescott community outreach manager.

Amtrak leaders have expressed

interest in a passenger route linking Flagstaff to South Central Arizona.

In a 2021 interview with Slate magazine, then Amtrak Chairman William Flynn mentioned the potential of new Amtrak routes. “Think about the corridors in Arizona between Phoenix and Tucson and Flagstaff,” Flynn said.

The Tucson to Phoenix connection is the most immediate for additional passenger rail in Arizona. The train would include stops at Marana, Coolidge, Queen Creek, Tempe, Sky Harbor International Airport, downtown Phoenix, Goodyear and Buckeye.

In December, the Federal Railroad Administration awarded a $500,000 grant to the Arizona Department of Transportation to develop a Phoenix to Tucson service plan. The state had already committed $3.5 million for planning Tucson-Phoenix rail service.

Also in December, the federal government announced $8 billion in funding for high-speed rail and new rail corridors. It’s part of the $66 billion for passenger rail Congress approved in the Bipartisan Infrastructure Law. In Arizona, funding to explore

PINE RIDGE continued from page 1

An Amtrak passenger on the eastbound Southwest Chief takes a break during a stop in Flagstaff. Photos by Peter Corbett

Chief ridership of 43,453 in 2019, before the pandemic.

Nationally, Amtrak experienced a 24% jump in ridership in fiscal year 2023.

Tucson ridership was 25,695, up 34%. Amtrak served 10,812 passengers in Kingman and 3,309 riders in Winslow.

A casual observer might be unaware that two Amtrak passenger trains pass through Flagstaff every day. That’s because the eastbound Southwest Chief is scheduled to stop in Flagstaff at 4:31 a.m. and the westbound train is scheduled to stop in town at 8:51 p.m. QCBN

MOONSHOT continued from page 6

The new owner is working to return vigor to the once bustling mall.

Photo by Stan Bindell

improvements are underway in the entrances and courtyard.

The Marketplace has been hosting holiday events, which have attracted attention and foot traffic.

Prescott Cars & Coffee brings in car enthusiasts the fourth Saturday of each month.

“We want to see what other events the community would like,” he said. “We are already involved with blood drives, Girl Scouts, Prescott Chamber of Commerce and Priceless Proms. We’re open to anything the community wants.”

Lupo said he selected the Prescott location because he fell in love with the town. “It’s a tight-knit community. They are speaking in voices that you don’t often hear in other cities. It shows that they care. Both city hall and the residents have been

additional routes linking Flagstaff to Phoenix would require ADOT support, according to Amtrak.

New passenger routes in Arizona are only possible if the state is willing to subsidize service, according to Jon Talton, a former Arizona Republic business columnist who writes for The Seattle Times.

Washington, Oregon and California all have more robust passenger rail than Arizona because those states are subsidizing routes, said Talton, a fourth generation Arizonan and historian.

The cost of upgrading the tracks can run into hundreds of millions of dollars, he added.

Flagstaff Councilman McCarthy, a longtime Amtrak rider, said there are far more government subsidies for airports and highways than for passenger rail.

“I get a kick out of these people in Congress that want to get rid of Amtrak,” he said. “I see how much money the federal government pumps into our airport.”

Meanwhile, Flagstaff is Amtrak’s busiest Arizona train station. Ridership topped 35,000 in Fiscal Year 2023, up 38% from the previous year.

But that still trails the Southwest

very welcoming.”

Born and raised in California, Lupo has a local and national team working to improve Pine Ridge Marketplace. “It’s time to start marketing and that will be our focus for the next couple years.”

The new ownership is ZL Prescott LLC, headed by Lupo. Pine Ridge Marketplace is the only mall in Prescott for a 100-mile radius and has 600,000 square feet with 100 suites and a food court. QCBN Shoppers can follow the ongoing improvements and new store announcements on the website, Instagram and Facebook.

For more information, go to www.pineridgemarketplace.com.

ness owners and provides opportunities to learn new skills,” said Hathcock. Our formula has been to find the talent, see who is doing what, see what they are passionate about, see that they are passionate about where they live and try to support them with those things they need to really grow, create jobs and succeed.”

Participants prepare, practice and perfect a five-minute pitch presentation for a panel of judges that selects the finalists. Winners at each local event will go on to compete in the statewide competition in Cottonwood in August for a $10,000 cash prize.

Moonshot Chief Marketing Officer Kiersten Hathcock pitched her garage-based Mod Mom Furniture business on Shark Tank and had great success. Today, she supports entrepreneurs through their pitches.

“It does take a lot of courage,” she said. “One of the things I talk about is that judges want to know that you know your target market and that you know what the competition is. A lot of people have great ideas but it’s going that step further and showing us that you know what you’re talking about.

“We’ve had a lot of people show up at our events who have just amazing ideas, and they are all in it for job growth,” said Scott. “We have some entrepreneurs who are rocket scientists, and we have some who think they know how to build a better taco. It really does run the gamut. We don’t have a particular sector we’re focusing on, mainly we’re just trying to help those who are experts in that thing, surround them with business acumen, get them to market sooner and get them on a

Moonshot President and CEO Scott Hathcock addressed pitch participants in 2022’s pitch tour stop in South Navajo County. Courtesy photo

faster track to hiring more people.”

“The stories that come out of rural Arizona, about why entrepreneurs and innovators do what they do, are so inspirational,” said Kiersten. “You would never imagine the ideas and the passion behind the ideas. We are in tears every time we go to a pitch event.”

Scott says Moonshot believes that no matter where you live, you should have access to the same entrepreneurial resources as those who live in major cities. Thus, Moonshot’s mission is to help bring products and services to market and to help cities in rural Arizona develop “entrepreneurial ecosystems” that create jobs.

Local cash prize packages for the top three winners in each community are made possible through area sponsors, including Arizona Capitol Source, National Bank of Arizona, and OneAz Credit Union, as well as several local businesses and community partners.

Title sponsors are Blue Cross Blue Shield of Arizona, Arizona Commerce Authority, and APS. QCBN Moonshot is an entrepreneur development program that promotes the creation and sustainable growth of local business.

It offers multi-track programs to help businesses become ready for the market as well as entrepreneurship mentoring, a speaker series and community events. www.moonshotaz.com.

Online registration to participate for the Moonshot Rural Pitch Tour is available at: www.moonshotaz.com/moonshotpitchtour.

To hear more from Scott and Kiersten Hathcock about Moonshot, the 2024 Moonshot Rural Pitch Tour and tips for entrepreneurs, watch Zonie Living at starworldwidenetworks.com.

32

Quad Cities Business News // FEBRUARY 2024

ERAdvisor and CareAdvisor: AI-powered technology for your hospital visits

Your smartphone has never been so smart. At the ER or in the hospital, now you can get real-time updates on your wait time, appointments, lab results, and much more. Communicate with your care team, share info with your family, make requests and have questions answered. No sign-up or app download needed, just a dedicated portal that gives you more control of your care than ever before.

Explore at yrmc.org/NewEra.

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