January 2025 by Quad Cities Business News

INSIDE THE JANUARY 2025 ISSUE: Restored Retro RVs are Trending p. 3 Ski Season Opens Early p. 4 British Cook Demonstrates American Classics Made Easy p. 6

Serial CEO Shares ‘Lessons From the Climb’ p. 12 COMMUNITY PROFILE: Helen Ranney Enjoys a Life of Exploration p. 14 Special Health Section: Keeping Your Spirit Young p. 21

Moonshot Announces Expanded Rural Arizona Pitch Competition Tour with Bilingual Mentors M oonshot, a leading Arizona-based nonprofit dedicated to fostering entrepreneurship, is preparing for its 6th Annual Rural Arizona Pitch Competition Tour. The state-wide event will expand to 20 stops across rural Arizona, offering entre-

preneurs the chance to present their innovative ideas and compete for local prizes. For the first time, it will include bilingual resources and mentorship opportunities to better serve Arizona’s diverse communities. “The Pitch Tour is a tremendous

rally point for all these communities to focus early-stage companies and small businesses toward their next step and continue to grow,” said Blue Cross Blue Shield of Arizona Vice President of Commercial Sales and Service Mike Groeger. “From my perspective, no one

does more to promote small business growth than Moonshot in rural Arizona. We couldn’t be more excited about our partnership with Moonshot and continuing to promote economic growth throughout the state.” The 2025 tour, which emulates the

Continued on page 34

Steve Bracety Leads the Prescott Valley Chamber into the New Year New chamber CEO wants to support small businesses, build leadership groups, enhance networking opportunities

Business executive Steve Bracety leads the Prescott Valley Chamber of Commerce into 2025 with enthusiasm and optimism. “I love the community and what the chamber does,” he said. Photo by Kay Lyons

January 2025 | Issue 1 Volume 13

By Heidi Dahms Foster, QCBN

networking opportunities tailored to businesses of all sizes. “You can have a company of 100+ employees or a company of less than five employees, but they have the same wants, needs and expectations. What are the best practices they’ve learned that they can share? What mistakes have they made along the way that they’ve learned from? It’s really about being a full business resource.” Bracety also emphasizes the value of cultivating relationships. “It’s important to maintain the relationships the chamber has built with other organizations in the community, including the Town of Prescott Valley, service clubs and Yavapai College.”

teve Bracety is ready to lead the Prescott Valley Chamber of Commerce with a strong connection to members and as an important resource to small businesses. “I want to make sure we stay in touch with our membership and that we’re offering value,” Bracety said. With a career steeped in leadership and community engagement, the chamber’s new president and CEO plans to leverage his experience to strengthen local businesses and foster growth while maintaining community character. One key area he aims to address is human resources. He believes many small businesses in the area lack dedicated human resources A FAMILIAR FACE WITH PROVEN departments. “The biggest challenges they face LEADERSHIP are leading, hiring and training people.” Bracety brings a wealth of experience to his He envisions creating leadership groups and Continued on page 35

Quad Cities Business News // JANUARY 2025

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The crew at Flagstaff Airstream Renovations worked last month on an Avion trailer for Desert Haus in Williams. Photo by Peter Corbett

Restaurateur Shifts Gears to Revive Airstream Trailers Retro trend has renovation crews busy

By Peter Corbett, QCBN

ilver Airstream trailers are unmistakable symbols of America’s wanderlust, traveling the nation’s roads and nesting in campgrounds since the 1930s. The iconic American brand with tens of thousands of shiny aluminum trailers still on the move has gained popularity in recent decades with their retro design and reputation for long-haul reliability. Indeed, your uncle’s “silver bullet” trailer is now a hip home on wheels. This has spawned a niche business for Flagstaff Airstream Renovations LLC, incorporated in 2021 by owner Lance Reynolds. He’s a longtime restaurateur, consultant for US Foods and part-time musician with the Las Vegas country band Cash Presley. The trailer odyssey began as a hobby in 2015 when Reynolds started renovating his own Avion trailer. Avions are similar but squared off more than the rounder “shoulders” of an Airstream. “In 2020, when the world shut down and I wasn’t traveling for business, I had some free time,” Reynolds said. “I decided to kind of accelerate the hobby a little bit. We had some people who had come into our life that were very, very, very handy and out of work. So, I actually started the company to help them.” The plan was to renovate two or three trailers per year to make enough money to pay them and provide health insurance, he said. “And it took off.” Reynolds’ second client wanted 10 trailers for his Air Village park in Prescott, which opened in December 2023 with Avion rigs. “That was a labor of love for all of us. We really learned a lot.” The crew went on to build a teardrop-shaped trailer for a client and converted an Airstream into a bar and cafe for Sky Ranch

Lodge on Airport Mesa in Sedona. Flagstaff Airstream Renovations – also known as Go F.A.R. – has six employees including Reynolds’ wife, Amy, and daughter, Hannah, who is the director of operations. Hannah said she is working with a client who wants a hair salon built in her 1965 Boles Aero trailer. Go F.A.R. is also working on an off-road, off-grid trailer for a client in Mexico with a modified chassis, solar power and a satellite connection for Wi-Fi and other communications. “That was the inspiration for Recon Rig, the offshoot company that we started,” Reynolds said. The firm’s website – reconrig.com – features conceptual images of rugged Airstream trailers fortified with bulletproof glass and Kevlar panels for security in remote settings. Listed prices range from $189,000 to $449,000. Prices on new Airstream trailers generally range from about $50,000 to $150,000. Inquiries have been flooding in and Reynolds said he’s at the point of looking for a larger shop and hiring more staff to keep up with demand. Go F.A.R. currently operates out of a shop on South Blackbird Roost in Flagstaff. The team was at work recently upgrading an Avion trailer for Desert Haus, a trailer park just north of Williams. It is set to open this year with three vintage trailers and plans for seven more, according to Hannah Reynolds. America’s roadside attractions have a new look, with retro trailer parks like Desert Haus and Air Village beckoning overnight guests to stay in restored Airstream, Avion and other vintage trailers. Tin Can Alley in Kingman plans to open in 2025 with restored vintage trailers on Route 66. Shady Dell in Bisbee has hosted overnight guests in its trailers for decades. Continued on page 35

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Arizona Snowbowl team members and snow sports enthusiasts barely had time to pack away their gear from last year’s record-long season before jumping back on the chairlift in early November. Courtesy photo

Arizona Snowbowl Going Strong after Earliest Opening Date on Record

By Bonnie Stevens, QCBN

ike Santa’s elves, Arizona Snowbowl employees are working day and night, making snow as temperatures allow, moving it around the mountain and grooming trails. Following its longest ski season on record – closing on Saturday, June 1, 2024 – Snowbowl has set another record with its earliest opening day ever, Friday, Nov. 8. “Opening Nov. 8 certainly had and continues to have many people talking about the ski season,” said Discover Flagstaff Marketing and Media Relations Vice President Lori Pappas. “It gives Flagstaff and Arizona Snowbowl bragging rights as being among the first resorts to open in North America, jumping ahead of most ski hills in Colorado, Utah, Lake Tahoe and even Canada!” The Arizona Gondola began spinning at 9 a.m. on opening day, taking this year’s first Snowbowl guests up to five advanced and intermediate trails. For 16-year-old Brendin Ogg of Flagstaff, the race for first chair of the season has been on for years. “Last year, I missed being first by two people,” said Ogg of his opening-day ritual, which he shares with his dad. “This year, I made sure I was out of bed by 4:30 a.m. We were on the mountain by 5 and first on the chairlift at 9. It was 16 degrees.” “Opening early took extensive efforts from all of the mountain teams, but specifically the snowmaking team and grooming team,” said Marketing Manager Angie Grubb. “We are excited about the many fantastic days to come on the mountain this winter, perhaps even more days of skiing and snowboarding than last season!”

NEW ASPEN CHAIRLIFT IS OPEN

Snowbowl crews have installed the new Aspen

Chairlift, serving new beginner-friendly trails. The former Aspen Chairlift, dating back to the 1960s, has been retired. “The new lift is a state-of-the-art fixed grip quad that promises a smoother, faster journey up the mountain and more time on the slopes,” said Grubb. The lift has been positioned 190 degrees north of the previous location, allowing access to new terrain within the Forest Service special use permit that allows Snowbowl to operate within its boundaries, covering 777 skiable acres. “Our teams were working throughout the whole summer to bring the new Aspen Chairlift to life,” said Grubb. “We appreciate everyone’s patience through construction!”

OTHER SEASON HIGHLIGHTS

Snowbowl plans to bring back Passholder Early Load Days, an exclusive event for season passholders that allows early access to the mountain on the Grand Canyon Express Chairlift. Other fan-favorite activities planned for this season include the Winter Coat Drive, the High Country Adaptive Sports Tetra Ski Race and Special Olympics, the Annual Cardboard Derby and the Slash N’ Bash Banked Slalom race. Meanwhile, Agassiz Lodge is serving breakfast; Hart Prairie Lodge is offering some discounts; and the Fremont Restaurant & Bar is open again this season for additional dining options. Mountain Line’s free shuttle service is running from Flagstaff High School to Snowbowl daily on Saturdays in January and February, excluding Feb. 1. QCBN For more information, visit ArizonaSnowbowl.com.

JANUARY 2025 // Quad Cities Business News

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British Cook Fancies American Classics with Gran’s Tips for the New Year Rising YouTube star radiates warmth from her kitchen while blending cultures, one recipe at a time By Bonnie Stevens, QCBN

n YouTube, she’s known as James’s mom. Charming, downto-earth and deeply caring, Vicki De La Haye loves to cook. Folding in fresh eggs, butter and vegetables from her farm, ideas from social media followers, British rituals and tips from her very proper and frugal grandmother, “Gran,” De La Haye not only cooks for her family, but often for the whole neighborhood on rural Jersey Island in the British Channel of the United Kingdom. “It’s four miles by eight miles, with a population of 95,000 people. It’s like a small village,” she says of her home island. “It’s beautiful – full of countryside fields and surrounded by the sea. We’ve got some beautiful beaches. And we are quite self-sufficient. We try to grow most of our own vegetables and

Left: Sliders and other favorite American comfort foods are on the menu at Vicki De La Haye’s home in the British Channel and on The Beesleys’ YouTube channel. Right: De La Haye enjoys raising chickens and cooking with farm-fresh eggs and vegetables. Courtesy photos

our own chickens. It’s an adorable place to live.” For those who stop in to say “hello” or come by to fix the plumbing, there will always be cake on the cake stand and English Breakfast tea ready in the kitchen. “Gran used to say, ‘Why go to

the trouble of making one cake when you can fit six in your oven?’” De La Haye says Gran taught her to be careful with her pennies and how to make food go further. “You would never put just a roast in the oven on a Sunday. On the bottom shelf and the

top shelf, you had things cooking for the Monday meal or the Tuesday meal so you were using the same electricity and cooking more than one thing.”

‘DISCOVERED’ BY THE BEESLEYS Her son, James, and daughter-in-law,

Millie, introduced De La Haye to the world through their YouTube Channel, “The Beesleys.” Originally, the two would share their love of sporting events and visits to national parks and landmarks in America; however, more Continued on page 30

JANUARY 2025 // Quad Cities Business News

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Surrounded by members of the Chino Valley Town Council, Jason Olson holds the prestigious Sports Fields Management Association (SFMA) certification for outstanding environmental practice. Pictured here are Mayor Jack Miller and Councilmembers Bob Schacherer, Annie Perkins, John McCafferty, Olson, Sherri Phillips and Tom Armstrong. Photo by Stan Bindell

Former Pro Baseball Player Helps Chino Valley Parks Hit Home Run

By Stan Bindell, QCBN

ason Olson, a former Triple-A baseball player turned parks director, is leading Chino Valley to new heights with a top environmental honor. His department recently earned the prestigious Sports Fields Management Association (SFMA) certification for outstanding environmental practices – one of only two awarded statewide. “It’s awesome because it shows our hard work and that we’re cognizant of how everything we do impacts the environment,” said Olson, who oversees an 11-member team dedicated to sustainability. Their efforts include recycling, water and energy conservation, retention ponds for erosion control and minimizing pesticide use to protect waterways. “We don’t want overkill,”

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Olson said, of efforts to eradicate invasive weeds and pests. Notably, ballfield lights are now computerized to activate only when needed, further reducing energy waste. And now, signs across Chino Valley parks proudly display the SFMA certification. Olson’s journey from the diamond to environmental stewardship is unique. A former player with the Los Angeles Dodgers and Angels organizations, he spent a decade in Triple-A baseball while maintaining fields – a skill that launched his career in parks management. Today, he still calls the field home, coaching the Chino Valley High School baseball team. “This honor shows we are working hard to be good to the environment,” he said. The other recipient of the SFMA award is Rio Vista Community Park in Peoria, where Olson used to work. QCBN

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Lowell Observatory Puts Space Discovery at the World’s Fingertips ‘Premier destination for astronomy education’ reveals smells, sights, patterns of the cosmos By Bonnie Stevens, QCBN

arley Foundation CFO Nancy Ball nailed it when she said, “If I were 6 years old, I would definitely spend the day here!” As if to prove her point, 6-year-old Brooks Sedlak of Scottsdale was one of the first to settle in at the Orbits Curiosity Zone of the Marley Foundation Astronomy Discovery Center. “He wants to be an astronaut,” explained his mom, Stephanie. Likewise, hundreds of supporters, businesspeople, community leaders and space enthusiasts of all ages eagerly waited under light snowfall for the grand opening on Saturday morning, Nov. 16, at Lowell Observatory in Flagstaff. “Lowell has been bringing out-ofthis-world experiences to us since 1894 and Lowell has certainly upped its game with the completion of the

Astronomy Discovery Center,” said District 1 Coconino County Supervisor Patrice Horstman to the crowd. “It captures the awe and wonder in each of us. I mean, where else can you go on Earth other than here in Coconino County, Flagstaff, Arizona, here at the Astronomy Discovery Center and discover what it smells like in outer space?” Whether sweet or repugnant, the aromas, colors and patterns from space fascinated families as they launched rockets, climbed about the space station and set objects afloat in zero gravity. “How lucky are we to be here today to experience this gift that Lowell Observatory has given to the entire world,” said Flagstaff Mayor Becky Daggett. “As excited as I am for all of you to visit and to look at this, the thing I’m most excited about is the countless school children who will walk through those doors – and especially the children of Flagstaff – because how many kids can say that they grew up believing that they can touch the stars?” “It’s hard for me truly to grasp the greatness of what is around us,” said Greater Flagstaff Chamber of Commerce President and CEO Julie Pastrick, a former third grade science

teacher on the Navajo Nation. “This is a milestone that took a while to get to, but I don’t think it’s ever going to be surpassed in our community. Each and every one of us really appreciates the scientific research and the future use of this facility, which for me, I feel not even one single detail has been left undone. For all of us here, we need to be thankful for our graces. And we are graced more today than almost any other day.” Public education has been a mission of Percival Lowell’s since he established the observatory in 1894. He built it to study Mars and share his discoveries. He believed the red planet was habitable and that intelligent beings built a canal system that transported water from the planet’s ice caps to crops below. He documented his observations in drawings and books archived at the observatory. But now, with the touch of a button, visitors can get inside Percival’s mind in the Astronomy Gallery. “What we can do here is see the universe, see our lives with curiosity, imagination and a sense of limitless possibility,” said Lowell Executive Director Amanda Bosh, Ph.D. “Discovery is the heart of Lowell Observatory’s mission

Excitement, anticipation and emotion ran high as hundreds of community members, business leaders, elected officials and scientists waited for the opening of what Lowell Putnam called the “premier destination for astronomy education in the world.” Photo by Bonnie Stevens

– both the demanding work of teasing out the secrets of our solar system and our universe through the research that is done here as well as the opportunity and privilege to share those discoveries with absolutely everybody.” Arizona Office of Tourism Director Lisa Urias said Flagstaff is the perfect home “for a facility of this scale and grandeur.” She cited a study that projected tourists would spend $5.9 billion through 2029, visiting the

Colorado Plateau specifically for dark sky activities. “Visitors from all over the world come here to experience our dark skies and learn about astronomical discoveries and to behold some of the world’s most remarkable telescopes,” she said. “This [Astronomy Discovery Center] is so important for people around the world and we are so thrilled. Residents will love it. Visitors will love it. And Continued on page 31

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JANUARY 2025 // Quad Cities Business News

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Serial CEO T. Paul Thomas Offers Leadership Lessons in New Book By Bonnie Stevens, QCBN

n his roles as CEO or president of more than 15 publicly traded, venture-backed and technology start-ups around the world and across the United States, Paul Thomas wasn’t interested in overseeing companies that were humming along smoothly. In fact, he was the guy the board of directors would call when they couldn’t decide whether to shut the company down or continue to invest in it. With tumultuous situations as the theme of his career, one might imagine he has stories to tell. Fortunately, he kept a journal, and today Thomas shares what he’s learned in his new book, “Serial CEO: Lessons From the Climb.”

they want to be a manager,” he said. “I tell them, ‘If you truly don’t care about people, if you don’t have the ability to sympathize and empathize with others, you’re going to have a hard time. You truly have to care about having the people who work for you succeed. Along the same lines, Thomas says successful CEOs always look out for their team. “Some of the companies I’ve worked with were wildly successful, some of them were failures. But with the ones that did great, it was because of the team. The team members are the ones who will make or break the organization.” He adds this advice: “When great things happen, give credit to the team. When bad things happen, fall on your sword and take the blame.”

FIRST, YOU HAVE TO CARE ABOUT PEOPLE

UNDERSTANDING THE COMPANY CULTURE

Thomas teaches management, international business and entrepreneurship as an assistant professor of practice and executive in residence in the W.A. Franke College of Business at Northern Arizona University. “I talk to the students about why

In order to lead high-stakes business environments, Thomas says it’s important to understand the organizational culture. He did so by listening and establishing trust. He would interview every employee in his first 30 to 60 days on the job.

“I would ask these questions: Who are you and what do you do? How many times have you looked to leave the company and why? If you were coming into the company, what are three things you would change and three things you would leave alone?” After these one-on-one meetings, Thomas says he would be aware of the issues and the positives. “Once I had those, I would meet with all the employees together and say, ‘Let me tell you what I heard. Then, let me tell you what I think we can change or fix. Then let me tell you the things we’re not going to be able to make any changes on.’ The key is to make sure you do that follow up because if you don’t, people will say, ‘I just wasted my time with him.’” This practice led to decisiveness, which is what he calls “the CEO’s ultimate skill.” “There’s a thing called analysis paralysis. Some leaders believe they have to analyze, analyze, analyze and make sure their decision is the 100% right thing to do. To me, that’s analysis paralysis.” Instead, Thomas says his philosophy has always been to make a deci-

T. Paul Thomas, shown here celebrating a past holiday season, says having a supportive family is key to business success. Courtesy photo

sion quickly. “If it’s wrong, fix it. I’ve never made a decision that destroyed the company or a relationship or a sale. Just make the decision and move forward.”

THE CEO VS. THE ENTREPRENEUR

Walt Disney and Elon Musk are two of Thomas’s role models, both known for their boundless creativity and resilience in the face of skeptics.

“Disney had 10 new ideas every day,” said Thomas, “but he had his brother, Roy Disney, who was more an operations person, explaining to Walt, ‘We can’t do all 10 ideas. We can maybe look at this one.’” And that is the distinction between CEOs and entrepreneurs, Thomas explains. He sees entrepreneurs as visionaries bursting with ideas while CEOs focus on execu-

Continued on page 33

Local Advocate Recognized for Supporting Young Lives

herie Gifford, program manager for Little Learners at High Country Early Intervention, has been named the Yavapai region recipient of the prestigious Champions for Young Children Award by First Things First. Gifford, a Prescott native, along with a dedicated staff and therapists, supports 30 children under age 6 facing challenges in movement, speech and behavior. A social worker since 1989, Gifford joined Little Learners as program manager in 2019. She says the award highlights the impact of her work. “I love building early childhood programs. I want kids to be the very best they can when they go off to kindergarten, and parents can’t do it all.” QCBN

Photo by Stan Bindell

JANUARY 2025 // Quad Cities Business News

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Emmy Award Winner Vicki Lawrence Brings ‘Mama’ to Sedona

omedy legend Vicki Lawrence, known and loved for her Emmy-winning performances on The Carol Burnett Show and her iconic role as “Mama” in Mama’s Family, is bringing her new production, “Vicki Lawrence and Mama: A Two-Woman Show,” to the Sedona Performing Arts Center, 8 p.m., Saturday, Feb. 22, as a separate ticketed event during the Sedona International Film Festival. This evening will feature a mix of stand-up, musical comedy and comedic observations about life. Fans can expect Lawrence’s trademark wit and the unpredictable antics of “Mama,” touted as one of television’s most beloved characters. “We are beyond thrilled to welcome Vicki Lawrence to Sedona!” said Patrick Schweiss, executive director of the Sedona International Film Festival. “Her humor, charisma and incredible talent are legendary. This is going to be a night of side-splitting laughter and unforgettable entertainment. You won’t want to miss it!” “I think people will get a kick out of the things Mama has an opinion about,” said Lawrence. “We’re creating new material with a more modern and cutting edge. Where Mama is concerned, expect the unexpected. There’s really nothing she can’t do.” Tickets for “Vicki Lawrence and Mama” are $49 for film festival members, $59 for general admission and $200 for VIP tickets, which include premium seating and a meet-and-greet with Lawrence before the show. For more information, go to https://bit.ly/4f5dzYG! To find out more about the film festival, Feb. 22 through March 2, visit https://sedonafilmfestival.com. QCBN

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A Passion for the Outdoors, Adventure, Travel World explorer Helen Ranney says the Grand Canyon changed her life

rom the base camp of Mt. Everest to the floor of the Grand Canyon, Helen Ranney is doing everything she can to have fun working, traveling and spending time with her husband, world-renowned geologist and author Wayne Ranney. In addition to her many roles as wife, mother of three adult children, grandmother of eight and great-grandmother, Helen has worked for Arizona Highways as sales manager and the Grand Canyon Conservancy (GCC) as director of marketing and associate director of philanthropy. She also has lived in Hawaii; first, as a child and later in life, as an adult. With her “formal” career behind her, the rambunctious, on-the-go woman recently ran a half marathon with one of her daughters. She also hikes the trails of the Grand Canyon often – sometimes for fun and other times for her work with the Grand Canyon Conservancy Field Institute – and is doing what she calls

other “fun jobs,” working with river running companies, such as Arizona Raft Adventures (AZRA) and Canyon Exploration and Outdoors Unlimited on “exchange hikes.” “Exchange hikes are when people only ride part of the river and then hike out. I love doing this. I also do river orientations and give formal talks along with PowerPoint presentations to prepare people for river trips,” she said. “I teach what to pack for hiking, camping and what to expect.” As a professional hiking guide, Ranney did 27 exchange hikes last year. Ranney also serves on the board of directors for Grand Canyon Youth, a Flagstaff nonprofit organization that conducts educational outdoor expeditions to connect young people to the rivers and canyons of the Southwest. In a Grand Canyon Conservancy YouTube video, Ranney explains how a hike down Kaibab Trail in the

Helen Ranney, shown here on the Bright Angel Trail, spends much of her time hiking in the Grand Canyon. Photo by V. Ronnie Tierney, Fresh Focuses Photography

Grand Canyon changed her life. Previously she wasn’t a fan of camping or even the outdoors. Since taking those first transformational steps, she has completed a 15-day trek in the Everest region

of Nepal, hiked to the top of Mount Kilimanjaro, went on a safari in the Serengeti and hiked for 21 days on the John Muir Trail in the Sierra Nevadas. She also spent a month traveling through South America using

public transportation and recently traveled to Antarctica. “Each and every one of the places I visited are now a part of my heart and who I am, and I attribute that Continued on page 30

JANUARY 2025 // Quad Cities Business News

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Announcing a New Choice in Hearing Protection

By Jeff Lane, Au.D.

ne of the first questions I ask a new patient is whether they have a history of loud noise exposure. Some say no, some mention hunting, while most brush it off as listening to loud music in their youth. But the truth is that, especially in our modern world, everyone is exposed to unsafe levels of noise at some point in their lives. While noise pollution is a major concern, most people don’t consider it in their daily lives. However, protecting your ears from loud noise is one of the best ways to protect your hearing. And there are new types of earplugs designed to make that easier.

WHY IS NOISE DANGEROUS?

Obviously, noise itself is not dangerous. Like anything, it’s how one uses and interacts with noise that creates potential risk. Risk is determined by both volume and duration. A loud enough sound, such as a gunshot, can create immediate damage. But even less intense sounds, like a saw or loud music, can cause harm. This type of damage tends to be cumulative, meaning it occurs slowly over time. Thus, people tend to be less aware of the risk. While temporary shifts in hearing can

occur, overloading the auditory system enough times can cause permanent loss. Sustained noise exposure has also been shown to negatively affect mood, focus, sleep and blood pressure. So, who is at risk? Anyone, really. Hearing loss does not discriminate. One estimate puts the number of individuals at risk of noise-induced hearing loss at 1.1 billion. A large amount is occupation-related, but recreational noise is equally dangerous. Fortunately, noise-induced hearing loss is preventable. Avoiding loud sounds would obviously be the best solution, but is not always a viable option. When loud noises cannot be avoided, hearing protection becomes necessary. The crux is that most people do not utilize it. An estimated 70% of those exposed do not adequately use hearing protection. Luckily, there is a new option to help address this issue.

A NEW TYPE OF HEARING PROTECTION

Phonak, one of the world’s leading hearing aid manufacturers, has developed a new line of hearing protection called Serenity Choice. Serenity Choice is an innovative line of hearing protection with multiple features that address common barriers to hearing protection use. First, they are readily

available. They can be purchased “off the shelf” at the office of any participating hearing care professional. This style comes in three different sizes. If you are somebody who needs to wear them more regularly, they can be custom molded. Impressions would be taken using medical grade silicone, which would be shipped to Phonak for manufacturing. Even this scenario is quick, requiring only a 15-minute appointment for the impressions and two weeks for manufacturing. Having three sizes for the standard ones and an option for custom ones also ensures a proper fit and long-lasting comfort. The earplugs are also designed for different scenarios. A person wanting more tranquility at the office has different needs than someone riding a dirt bike. Serenity Choice has options for Music, Shooting, Motorsport, Work (home improvement and gardening), Comfort (office), Sleep, Fly and Swim. Most scenarios have the ability to choose different strength filters, depending on how much noise reduction is desired. These filters can be easily changed by the wearers themselves. Shooting and Fly are the only ones that cannot be switched, always providing high and low levels of reduction, respectively. The filters are also designed to allow safe levels

of sound to pass through, allowing for better communication ability and environmental awareness compared to other styles. Serenity Choice also takes ear health into consideration. The filters are composed of a special membrane and mesh material, which allow for airflow into the ear canal. This is different compared to, say, a foam plug, which closes off the ear canal entirely. Allowing for airflow means the ear won’t get sweaty when wearing these plugs, preventing bacteria from growing. This is especially important for those with chronic middle ear issues. It also allows sound to enter when wearing the swim plugs. Thus, kids or adults

who need to keep their canals dry can do so while in the pool, but still hear their loved ones calling to them. Taking a proactive approach to hearing health can help to protect your ears longer and ensure they are working to the best of their ability. Phonak Serenity Choice is a great new tool to help in achieving this goal. QCBN Trinity Hearing Center is located at 1330 N. Rim Dr., Suite B in Flagstaff. For more information, visit the website at TrinityHearing.net. Jeff Lane is a doctor of audiology with a passion for improving the lives of others. Dr. Lane may be reached at 928-522-0500 or at audio@ trinityhearing.net.

Quad Cities Business News // JANUARY 2025

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// BUSINESS CENTS // BY BONNIE STEVENS, QCBN

Bring Your Vision into Focus for the New Year

any of us consider the stroke of midnight into the new year to be some sort of magical reset button that comes with snow flurries and a kiss. I happen to be one of them. However, turning that magical moment into everyday life usually takes a little more than fairy dust, like a bold decision, courage, perseverance and a pathologically unshakeable belief that what you want is not only possible, it is inevitable, and it is already here.

CLEAN UP THAT LENS

It’s hard to have great vision when your lens is blurry, so now’s the time to get crystal clear about what you want to accomplish. In her book, “What Self-Made Millionaires Do That Most People Don’t,” author Ann Marie Sabath says successful people know they have to believe “It” to see “It.” If it’s hard for you to believe something you can’t see, create a visual and keep it in front of you. Some people make a vision board. Or how about building yourself a business card with the professional title you wish you had. Maybe wait

to hand it out, but keep it on your desk, look at it every day and let it sink in. I’ve known authors who keep a self-drawn book cover in front of them until they finish the book or even put an outline together. And, there’s a wonderful meeting facilitation instructor in Coeur d’Alene, Idaho, who writes her own horoscope every day! Another powerful action item to consider is identifying those who have already achieved what you want to do. Hang out with them and/or study how they did it. With role models in sight, you know that what you want to do is humanly possible. As astronaut Sally Ride said, “You can’t be what you can’t see.” No matter how outrageous your idea, you have got to see it, want it and feel it deep down in your eye sockets. Don’t hide it like that secret bar my friend, Vicki, sets up in her laundry room when the in-laws are coming over.

PRY OPEN THAT THIRD EYE

Visionaries meditate, and without getting into chakras, energy points, vortexes or other mystical things I

don’t understand, many successful people vow that meditation opens us up to insights and seeing the possibilities that our other two eyes just simply can’t. I can feel the eye-rolling already from those who know me best. I don’t call myself a meditator for the same reason I don’t call myself a tennis player. I practice both and try really hard. My meditation gurus, audiologists Drs. Karon Lynn and Debbie Kelly, can attest to this, as can my 5.0 tennis friends. Nonetheless, I believe meditation is important because really smart high achievers, like New York Times best-

selling author Jen Sincero, say it is. In her book, “You are a Badass,” she says meditation helps set your intention. Among other benefits, she says it relaxes us, relieves stress and strengthens our ability to focus and hear our inner voice. “Your thoughts and beliefs dictate your reality,” she says. “You have to change your thinking first, and then the evidence appears.” Meditation can help us change our thinking by calming down the skepticism in our brains long enough for a new reality to move in and take

up residence. If you don’t know where to begin, there are free guided meditation sessions available on the internet. Books, like “Inner Peace, The Soul Self Remembered,” by Dr. Karon Lobrovich, can help open your mind. Go ahead. Close your eyes, get still, breathe. QCBN Bonnie Stevens is the editor of QCBN. She is a career journalist and public relations consultant. She can be reached at bonnie.stevens@ gmail.com.

Five Myths About Homeownership

By Greg Riordan

uying a home can be one of the most important investments you’ll ever make. Homeownership is a great accomplishment – something to be proud of. Unfortunately, misinformation can spread like wildfire and cause unnecessary doubt and fear, especially for firsttime homebuyers. Here are five common myths and why you shouldn’t buy into them.

MYTH #1: RENTING IS CHEAPER THAN BUYING

Renting may seem like the better option at first glance, but when you look at the bigger picture, owning is the clear winner. There may be more up-

front costs with owning a home, but all that money is an investment. With renting, you’re giving the money to someone else, and you’ll never see it again. There are, of course, benefits to both, but if you’re looking to stay in the area long-term, buying is the way to go.

MYTH #2: YOU NEED TO PUT 20% DOWN

This is simply untrue. A 20% down payment on a home is a huge investment – one that many can’t even fathom. This leads people to believe they have to save for years and years before they can even begin to think about owning a home. The truth is, there are plenty of loan programs that will allow for a much lower down

payment, with some not even requiring one at all.

MYTH #3: YOU NEED A PERFECT CREDIT SCORE Of course, a perfect credit score is not a bad thing. However, the notion that you need a perfect score to own a home is false. The common credit score for most loan programs is around 620 for homebuyers, with some lenders offering loan programs with lower credit requirements.

MYTH #4: YOU CANNOT HAVE ANY DEBT

With the rise in student loan debt in recent years, amongst other debt, homebuyers often fear they won’t qualify for a loan. However, lenders don’t look at the specific amount you owe. Instead, they’ll look at your DTI (debt-to-income) ratio, which is the percentage of your monthly gross income that you are able to put toward that debt. As long as you’re able to make those monthly payments, you’re right on track.

// There may be more upfront costs with owning a home, but all that money is an investment. With renting, you’re giving the money to someone else, and you’ll never see it again. There are, of course, MYTH #5: ALL LENDERS ARE benefits to both, but if you’re looking to stay in the THE SAME Of course, different lenders may offer area long-term, buying is the way to go. you different rates, but that’s not // the only thing you should keep an eye out for when considering your

lender options. You want to find a lender that has your best interests in mind – a lender who listens to your financial goals and helps you find the mortgage that best aligns with them. QCBN

Greg Riordan is a loan officer with Legacy Mutual Mortgage. For additional information or to get in touch with Greg, visit www. GregRiordan.com or call 928427-5156. You may find his office at 325 W Gurley St #102,

Prescott, AZ 86301. Greg cares about the people that choose to trust him with the biggest asset in their lives – their home. He will give straight, honest answers with exceptional advice whether you are refinancing your home to pay off debt, lowering your rate, reducing the length of your loan or looking to purchase your first or next dream home. Greg Riordan, NMLS # 832841 | Gardner Financial Services, LTD., dba Legacy Mutual Mortgage, NMLS #278675, an Equal Housing Lender.

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VerdeValley

JANUARY 2025 // Quad Cities Business News

BUSINESS NEWS Galleries Galore Serving the Greater Verde Valley

VerdeValley

Photographer Efren Lopez makes art his business By V. Ronnie Tierney, QCBN

who have homemade items and don’t realize how exceptional their art is.” The galleries are Lopez’s vision. “I’ve s a well-known Americana Route 66 photographer, there is always wanted to have a small gallery to support local artists and I’m glad to no doubt that Efren Lopez has finally have this all come to fruition.” had his share of attention in books, “I’ve been selling art for a long time, magazines, postcards and gift shops, so for methe it’s not that hard to sell art,” but his affinity for showcasing other Serving said Lopez. “I encourage the artists to artists is what is in his viewfinder. Greater Valley tell me about themselves and I then Working with the Verde Valley Verde explain how to share that story. A lot Cultural Collective, of which he is a of times when a story resonates with founding member, Lopez has opened a buyer, they tend to want to make a the 369 Gallery in Camp Verde, where purchase.” he will be showcasing local Verde Stating that this will be the first Valley artists. Adjacent to the 369 studio in Camp Verde to showcase Gallery is The Little Gallery, a restored retro mobile home that displays various multiple artists, Lopez says he’s also coaching artists in making marketing artists’ work. Additionally, Lopez has collateral. “I help them design notea Tiny Mobile Gallery that he will be cards and other low-cost marketing pulling with his bike. materials. Depending on their artwork, “Our goal is to help and promote I’ll have them printed on fine art paper upcoming artists all around the Verde or matte. We want everything to look Valley, especially those who haven’t been able to showcase their work,” said professional.” “Efren is an extremely talented Lopez. “A lot of these people have been artists for many years, but they haven’t photographer and artist,” said artist Marjory Boyer of Camp Verde. “He had the opportunity to get their work is a friend to all as he inspires and out there. Some are older individuals

BUSINESS NEWS

Gallery owner Efren Lopez converted a retro mobile home into an art gallery. Photo by V. Ronnie Tierney, Fresh Focuses Photography

motivates those around him. He has unlimited ideas and energy. With his vision and events planned for the 369 Gallery, I’m sure this will be a great contribution to the Verde Valley and visitors to the area.” Opening in November, there are now nearly a dozen artists participating

and featuring jewelry, oil, water and acrylic painting, fused glass art, colored pencil portraiture, decorative dishes, three-dimensional art, photography and more. In the new year, Lopez will be participating in Camp Verde’s 3rd Friday Art Walk every month and plans to

attend major festivals around the Verde Valley. Using his Tiny Mobile Gallery, he hopes to attend events and wineries to promote the artists’ work. “We did a little show at Alcantara Winery last year and we are scheduled to go back.” “The Tiny Mobile Gallery will Continued on page 18

Keeping Others on Their Toes Ballet master Michelle Elton inspires movement for all ages

Camp Verde Dance & Fitness owner Michelle Elton teaches the morning Silver Sneakers Strength and Balance class for seniors. Photo by V. Ronnie Tierney, Fresh Focuses Photography

By V. Ronnie Tierney, QCBN

ith a smile as vibrant as her energy, Michelle Elton, the owner of Camp Verde Dance and Fitness, is not only a ballet master but also an instructor who teaches a wide range of popular fitness and dance classes to people of all ages. “My whole life is dance,” said Elton. “It’s my life and my passion. I get the biggest enjoyment from teaching kids, teenagers and seniors. I teach them in the same manner I was raised.” Many little girls want to be ballerinas, but Elton’s wish came true. She began dance lessons at age 4 in San Fernando Valley, California. “My mother was a ballet dancer and used to teach the neighborhood kids to dance. She saw something in me and decided to enroll me in ballet classes. It was there that a scout from the Royal Ballet of London came to our studio and invited me to go to London on a scholarship.” “My mom thought the scout was another mother just picking up her child, but when she inquired and found out who she was, my mom asked her what dancer she was interested in. The scout pointed at me and my mom said, ‘That’s my daughter,’” explained Elton, who was offered a yearlong scholarship to train with the Royal Ballet of London.

At 9 years old, Elton took off to London with her grandmother to train. Interestingly, her mother was born in London and had once also trained with the Royal Ballet of London. A celebrated career of dance was sparked for Elton. Along with ballet, Elton fell in love with jazz dance. “I trained with Joe Tremaine Dance Center in Studio City from the time I was 14 to 32 years old,” said Elton. “I performed with them for two years while attending high school. After graduation, I danced with the Los Angeles Ballet Company for five years, then the New York City Ballet for six months.” While pursuing her dance career, she also became a personal trainer because “she loved changing people’s fitness behaviors.” Karen Morefield joined Camp Verde Dance & Fitness nearly eight years ago. “We are so blessed to have such a beautiful studio here in Camp Verde. Michelle’s fitness classes are so upbeat and she makes sure that you are giving all you got during your workouts. I had knee replacement surgery recently and I truly believe that my recovery was helped by attending the Silver Sneakers Classes. The motivation and encouragement from Michelle and the friends I’ve made there keep me coming back. Here’s to another eight years.” Continued on page 18

Quad Cities Business News // JANUARY 2025

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PHOTOGRAPHER continued from page 17

DANCE continued from page 17

Efren Lopez is realizing his vision of having small galleries and showcasing local artists. Photo by V. Ronnie Tierney, Fresh Focuses Photography

display miniature art. Using little animals or human figurines, buyers can see the scale. Artists are doing this in New York and San Francisco with good success,” he said. Camp Verde Artist Lynn Spencer has been showcasing her work at the 369 Gallery since it opened. “I feel like Efren is family and his Little Gallery is just adorable. He is an Energizer bunny and is extremely enthusiastic and very generous with his resources. He has all these great ideas for participating artists and as a successful photographer and businessman, knows marketing well, which I do not. I’ve been doing art for 40 years but have never had it displayed in a gallery.” Moving forward, Lopez will begin offering art, watercolor and photography classes in January. “Along with the art classes, I want to teach artists how to use a camera and how to photograph their work.” Another idea on his palette is creating gift baskets lined with vintage fabric made by a local seamstress and filled with local art. “We would like to begin by targeting realtors to purchase for their closing gifts.” QCBN The 369 Gallery is open Friday through Sunday and located at 369 Third Street in Camp Verde. Lopez can be contacted at 602-570-8157 or route66images@gmail.com.

In 2011, Elton moved to Cottonwood and opened a personal training studio for nine years and shortly after started teaching ballet and jazz dance at the Verde Valley Ballet and Dance Center. “I took six of my students to Phoenix Dance Competition to compete, and they won a High Silver Award with my choreography. My mom was very happy about that! All the years of ballet lessons had paid off,” said Elton. Camp Verde Dance & Fitness opened in 2017 with classes in ballet, tap and Pilates. Elton also teaches workouts for seniors and offers personal training. In addition, she keeps an eye out for talent, especially dancers with a promising future in ballet. “I love Michelle’s passion for fitness,” said Bryan Mandel of Camp Verde. “The circuit training classes are Elton enjoys performing as the Sugar Plum Fairy in The Nutcracker. Courtesy photo challenging for any level. I’m 45 and sometimes have a hard time keeping up. Michelle brings a wonderful, fun atmosphere, sharing her love for dance watch the Nutcracker,” she said. er,” Elton’s dancers perform “The and fitness.” Enchanted Garden” in June. “It’s a “Of course, the adorable 4-year-old Every year, Elton’s studio performs beautiful show. We feature butterflies, dancers stole the show,” said Camp The Nutcracker at Camp Verde High bumblebees, bluebirds, fairies and a Verde Dance & Fitness student and School. “This year, we decided to dragon. The kids just love dressing up,” performer Emily Fagan. “Michelle give back to the community and took she said. QCBN brings a wealth of knowledge to her our show to the Haven Health Camp classes and her enthusiasm is truly Verde Assisted Living to share with the infectious. No two classes are ever the Camp Verde Dance & Fitness studio is residents there. All of our dancers, from same and she is always challenging us located at 564 Main Street in downtown age 4 to 80, participated.” with new and unique exercises.” Camp Verde. For more information, The dancers also performed at the “My daughter is 7 and just loves her visit campverdedanceandfitness.com or Cottonwood Village retirement comclasses,” said Petra Niesten. “For a small call 928-499-2619. munity. “The audience cried because town, it is wonderful to have this here.” they were so happy that they got to Along with “The Nutcrack-

VerdeValley Serving the Greater Verde Valley

BUSINESS NEWS

Introducing the Verde Valley Business News: Expanding BUSINESS NEWS Our Business Coverage to a Thriving Region

VerdeValley Serving the Greater Verde Valley

The Verde Valley, with its vibrant communities and a growing population of over 50,000, is a hub of natural beauty, innovation, and entrepreneurial spirit. The Quad Cities Business News is proud to announce the launch of our new Verde Valley section, dedicated to spotlighting the region’s dynamic business ecosystem. Through in-depth coverage and expert insights, we aim to connect, inform, and celebrate the remarkable people and businesses driving growth in this incredible part of Arizona.

To advertise, please call: Linda Thein, Advertising Manager 602 | 799 | 0583 Linda@quadcitiesbusinessnews.com

JANUARY 2025 // Quad Cities Business News

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Building Connections, Creating Stability, Forging a Steady Path Forward Camp Verde Town Manager Miranda Fisher is excited about ‘this time of growth’ By V. Ronnie Tierney, QCBN

hen it comes to running the Town of Camp Verde, Miranda Fisher doesn’t kid

around. The dynamic 36-year-old stepped into the position of Camp Verde town manager just six months ago and has devised a tactical action plan to work from the inside out. “I’m taking a steady path forward focusing internally and getting our staff performing at the best capacity they can so we can have stabilization amongst the team. Every department is getting a deep dive action comprehensive efficiency plan for strengths, weaknesses and areas of improvement.” Working with all departments, including public works, utilities and the library, Fisher is also serving as interim community development director. “The Town of Camp Verde manager position has gone through five regular and interim managers in 18 months, so the organization needed stability more than anything else. We are building a steady path forward,” said Fisher who, to date, is the youngest town manager to serve in Camp Verde. “I came here on my own – just me, single, no kids – and I love the job so far.”

“Our new town manager is a true breath of fresh air – efficient in action, effective in results and personable in every interaction. Her commitment to our community goes beyond leadership; she has become an integral part of the heart and soul of our town,” said Town of Camp Verde Vice Mayor Marie Moore. “Her vision aligns seamlessly with our town’s vision, ensuring that every goal is a step toward a shared future. Her ability to listen, adapt and act with precision has already made a lasting impact. I look forward to seeing her next six-month goals come to life, knowing that her leadership will continue to drive our town forward. With Miranda at the helm, progress feels not only possible but inevitable.” Fisher was born in Boulder, Colorado, and lived there until 3rd grade. “My family then moved nearby to the mountain community of Nederland where I grew up and went to school. After high school, I attended Northern Arizona University (NAU) for a year and studied. Due to personal matters, I ended up having to move back to Colorado and attended Colorado State University and obtained a bachelor’s degree in journalism and technical communications.” After that, she worked in Las Vegas for 10 years in health and human services. “I loved it but realized I was

Fisher attributes her work ethic to her dad and her organizational skills to her mother, citing them as her role models.

more interested in local policies and how that drove the policies and procedures of health services. So, I attended Penn State and got my master’s degree in public administration.” When the position for town clerk in Nederland opened up, Fisher applied. “What better place to get my foot in the door? So, I moved back home. Six months later, I was promoted to deputy town administrator and a year later, to town administrator.” “I love my hometown, but I knew I wouldn’t be there forever, so last year I started looking for new opportunities. I knew the recruiter for Camp Verde and applied for the town manager position. I love this area and after living in Flagstaff, it almost felt like a homecoming.” “Since joining the Town of Camp Verde, Miranda has prioritized building strong connections with both staff and the community,” said Town of Camp Verde Economic Development Specialist Crisi Clark. “Her genuine commitment to understanding and embracing Camp Verde’s unique culture reflects her dedication as town manager. With her professionalism and transparency, she has quickly proven to be an invaluable asset to the town.” Leadership is something that began early in Fisher’s life. She was student body president every year in high school. “I always knew I would be in some kind of leadership position and it’s really important to me to be a good leader.” Enhancing public communication is one of her action plans, so Fisher has taken the Town Manager Weekly Updates and made them public. Camp Verde residents can sign up on the Town of Camp Verde website under “E-Notify.” As stated in her Six-Month Action Plan, “I feel deeply honored to serve as the Town of Camp Verde manager. This has been a time of growth, transition and meaningful progress and I couldn’t be more proud of what we have accomplished together. From advancing major initiatives to navigating changes, we’ve laid a strong foundation for Camp Verde’s future. None of this would have been possible without the resilience, dedication and teamwork of our incredible staff.” Though Fisher does not have a lot

Once a Lumberjack, Miranda Fisher is thrilled to be back in Northern Arizona, this time not as an NAU student but as manager of the Town of Camp Verde. Photos by V. Ronnie Tierney Fresh Focuses Photography

of spare time, she does like to read and travel. “My goal is to travel to all 50 states,” she said.

FIRST JOB

My first job was as a rental technician at Eldora Mountain Ski Resort in Colorado. I helped guests get fitted with snowboards and skis, making sure they were ready to hit the slopes.

LATEST OBSESSION

I’m currently obsessed with football, specifically the Baltimore Ravens! I’m a die-hard fan who watches every Ravens game and catches as many other football matchups as possible. I’m also in three Fantasy Football leagues and two Survivor leagues. My passion for the Ravens even inspired my recent East Coast road trip, which culminated in attending the Ravens vs. Philadelphia Eagles game. Although the Ravens didn’t win, the energy in the stadium was absolutely electric.

MY ROLE MODELS

My parents are my greatest role models. My dad works in injection molding, and growing up, he lived at his shop to keep projects running 24/7. I’ll never forget our weekly pizza nights at his shop because it was practically the only time we got to see him. His unparalleled work ethic and dedication taught me the value of hard work, which I strive to emulate. My

mom, on the other hand, managed the administrative side of the business, from which I gained my organizational skills. She’s also one of the most personable people I know – every stranger is just a friend she hasn’t met yet. Her warmth, energy and charisma are qualities I aspire to embody.

HOW I RELAX

I find relaxation in traveling. Exploring new places rejuvenates me. While I’m a natural worker bee, those larger breaks and vacations give me the reset I need to feel refreshed.

LAST TIME I FELT NOSTALGIC

During my recent 12-day road trip along the East Coast, I experienced a wave of nostalgia. Watching sunrises over the ocean and hiking through serene, wooded trails reminded me of the joy I find in nature and the beauty of being outdoors.

BEST LESSON FROM HIGH SCHOOL

The most valuable lesson I learned in high school was the importance of leadership. Serving as student body president all four years taught me what it means to lead with authenticity and inspire a group of people to work toward a shared vision for a better future. QCBN

Quad Cities Business News // JANUARY 2025

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Healthcare 2025

JANUARY 2025 // Quad Cities Business News

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Keeping Your Spirit Young Dr. Ronda Beaman teaches executives, students and athletes to live as playful, healthy, imaginative, resilient leaders By Bonnie Stevens, QCBN

hen Ronda Beaman, Ph.D., learned about the science of neoteny – the phenomenon where an organism retains juvenile characteristics into adulthood – she was inspired to write the book, “You Only Live Young Twice” and create the TEDx Talk, “Die Young as Late as Possible,” suggesting that most of us age ourselves from the inside out. Dr. Beaman is the creative force behind much of PEAK Learning, an international research and consulting firm based in San Luis Obispo, California. She also is a clinical professor at the Orfalea College of Business at California Polytechnic State University, San Luis Obispo (Cal Poly). As an internationally recognized and award-winning expert on leadership, resilience, health and wellness, education and coaching, Beaman teaches families, students, athletes and executives how to increase creativity, performance and resilience, and perhaps even extend their lives. “Gallup did an international poll involving 149 countries and found that

over 70% of us are disengaged at work. That means when you leave your car in the morning, you leave the windows down just a little bit, so your soul can breathe while your body goes in to work,” she says in her TEDx Talk. Beaman believes that at some point in our youth, we were discouraged from being joyful, playful, passionate beings so that we could be “adulted” into society. “We don’t inherit fear. We don’t inherit boredom and passivity. We are socialized toward them. We accept them,” she says. “We fall in line like a bunch of lemmings, as that’s the kind of behavior that we’re supposed to do as an adult, as a grownup, as someone of aged numbers of years.” She says neoteny is the practice of maintaining childlike qualities throughout our entire lives. “It’s what we inherit on the day we’re born. They are things like awe and wonder, joy and singing – the things that make us inextricably and fantastically human.” She asks, “Did you know that even people who hum live like seven years longer than people who don’t? We’re

meant to be these amazing, beautiful, extraordinary machines and most of us don’t even tap a tenth of it because of the way we’re socialized, because of the way we’re raised, because of all kinds of reasons.”

CHANGING THE DEFAULT SETTING The good news is, humans can change the way they think, the way they behave and the way they approach challenges, she explains. “At PEAK Learning, we created a technology that you can actually measure how people handle the tough stuff in their lives and actually change it within a day. There are all kinds of research on learned helplessness and all kinds of science that goes into it.” Beaman compares some motivational presentations to a cup of coffee that gives people energy for a short period of time, but then perhaps leaves them feeling worse. “We were looking for something more, something to actually change somebody’s day and life, and came up with this technology based on hard science. The basis of it is, you’re hardwired to respond to the tough stuff in life the way you saw it being handled in your home, with your own role models. If you were raised in an environment where people thought the world was

Best-selling author, international speaker, clinical professor and executive coach Ronda Beaman, Ph.D., role models her lessons with energy, enthusiasm and optimism. Pictured here, Beaman is preparing for her televised fitness program, which teaches the joy of movement to individuals with special needs in more than 80 classrooms around the world. Courtesy photo

tough and they couldn’t do anything about it and how awful everything is, you probably have that as your default setting. We can actually change that default setting.”

BORN TO ACHIEVE, INSPIRE

In her memoir, “Little Miss Merit

Badge,” Beaman calls herself “an achievement addict,” the result of her need to be seen. “I wasn’t seen at home,” she says, but school was where she learned she could thrive. “I liked earning things. I liked being better than I thought I could be. I liked Continued on page 22

New Polara Clinic Provides Mental Health, Primary Care P

By Stan Bindell, QCBN

olara Health has opened its new Integrated Care Clinic on Gail Gardener Way in Prescott, designed to provide comprehensive services that address medical, mental and social needs. “We provide life-changing power with the services that we provide,” said Marketing Director Deanna Eder. “Our commitment to the whole person means that we focus on restoring health, promoting resilience and preventing disease by addressing physical, behavioral, emotional and social aspects of well-being. Polara Health has served those with mental health challenges for years but has recently began providing primary care. Integrated care clinic services include primary care, adult outpatient services, peer support and counseling. The primary care doctors, Dr. Shurine Pate and Dr. Lisa Emmons, serve patients ages 18 and above and are taking new patients. Eder notes that the office is not an urgent care center. However, she said Polara Health’s Prescott Valley

facility offers crisis services around the clock to treat patients suffering from drug, alcohol or domestic abuse. Polara Health, a nonprofit organization, believes it is critically important for everyone to be able to access whole-person care that improves well-being and quality of life. “Everyone should have access to health care. We want people to feel cared for and we want them to feel

The new Integrated Care Clinic, located at 726 Gail Gardner Way in Prescott, is open weekdays. Photo by Stan Bindell

comfortable,” said Eder. “We don’t want to turn anyone away. We want to meet their mental and physical needs and we are happy to provide

medical services to the community.” QCBN

Polara Health has 13 locations throughout

Yavapai County. The integrated care clinic is open 8 a.m. to 5 p.m., Monday through Friday. For more information, call 928-4455211.

Quad Cities Business News // JANUARY 2025

quadcitiesbusinessnews.com BEAMAN continued from page 21

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teachers calling on me to do stuff. Whenever anything needed to be done, any contest came up, anything where I might win, then I would do it.” Being rewarded was such a powerful motivator that she earned “every single badge” that a Girl Scout could earn. “I had two sashes [filled with badges draped from each shoulder]. I was a patrol leader [announced by the patch on her sleeve]. I looked like the Barbie version of General Patton. I was so proud, and adults would say, “Wow! You’re going places!”

THE DRIVE THAT DOESN’T WANE

As a professor at Northern Arizona University in the 1990s, she was asked by President Gene Hughes to take on the daunting task of teaching first-year education majors and specifically, to discourage the ones who didn’t have the skills to teach. That class had 400 students, which Beaman knew by name on the second day. Instead of discouraging them, she found a way to engage the students by transforming the classroom into an interactive daytime television show-like format, complete with live music, high energy and unpredictability. “If you give people something bigger to believe in than themselves and you’ve got 400 students who want to be teachers or think that they do and you can give them the leeway to participate in their own growth as human beings and teachers, they will surprise you and delight you every time,” she said. “You can’t just be creative by yourself; you have to bring people into the whole maelstrom and have them see the potential when they really invest in something.” Her approach has earned her honors at three universities, including: Professor of the Year for three consecutive years at the University of Pennsylvania; and Teacher Scholar of the Year at NAU and Cal Poly. In addition, Beaman was the first recipient of the National Education Association’s Excellence in the Academy: Art-of-Teaching award. “Students watch me and they say, ‘I want a piece of that, I want some magic in my life, I want some of that energy,’ and ‘She has so much energy’ – that’s how people describe me. Being a teacher, I take my job as a role model really seriously. I’m role modeling the very kinds of things that I’m trying to teach the students and I think that helps a lot.”

FEELING THE BURN WITH JANE FONDA

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Role models for Beaman have long been Cher and Jane Fonda, women who stand up for what they believe is right, particularly at a time when women were not encouraged to speak up. So, when Fonda opened an exercise studio in Beaman’s neighborhood, she rushed in to sign up. “I did one aerobics class and thought, ‘I love this!’ I went back the next day and it was her [Jane Fonda] teaching! She was the nicest, most down-to-earth person. After we were working out, she came up to me and said, ‘You do this really well. Would you be interested in working with me on this?’” Of course, Beaman said, “Yes!” And today, she continues to teach fitness. Among her classes, she coaches a men’s bootcamp. The 30 competitors on her team are training for the Morro Bay Triathlon on the California Coast. Last year, her team won first place. She also teaches a women’s Barre bootcamp, based on low-impact, Barre movements focusing on form, alignment and core engagement. In addition, she conducts a recorded weekly exercise class for people of all ages with special needs, televised in 80 schools around the world. “These schools are usually in office buildings,

Ronda Beaman works with clients around the globe to assess and strengthen human resilience through PEAK Learning. Early in her career, she taught at Northern Arizona University. Courtesy photo

and they don’t have the facilities to go outside and play on the playground or take walks. These classes are designed to help people discover their balance, their movement and just get them away from their desk for half an hour each day, which is really incredibly important.” To no one’s surprise, Beaman won California’s Fitness Idol competition in 2018.

CHANGING LIVES, MAKING DREAMS COME TRUE

While changing lives through teaching, coaching and consulting, Beaman founded the nonprofit organization Dream Makers, where final dreams come true for terminally ill adults. “Eight of us girlfriends put in $100 to make lifelong dreams come true for someone who’s 18 or older because when your life is cut short and you haven’t had the chance to make that dream come true, that’s a horrible place to be.” So far, they have made 85 dreams come true. “Most people don’t want things for themselves, they want experiences with their families. Going to Disneyland is a popular one. We have a 30-year-old right now who has metastatic colon cancer. She wants to get well enough to eat all the weird foods at Disneyland.” Beaman is engaged in another project as a self-described “Letter Doula,” helping people give birth to meaningful letters that they have wanted to write. “There are so many people who would like to write a letter to a parent or maybe an ex-boyfriend. It doesn’t necessarily have to be a last letter, but a lot of people don’t feel like they have the right words or know how to express this emotion. So, I’m helping get those letters out because it’s really important to communicate those kinds of things to the people that you want to communicate with.” This effort coincides with her latest project, “Book of Letters,” which she is now writing.

WORDS TO LIVE LONGER BY

With a seemingly endless supply of energy, an unconventional way of teaching, the unique ability to turn students into bold, creative thinkers and executives into more resilient, imaginative leaders, and the enthusiasm to inspire athletes of all abilities, Beaman offers words of wisdom for professional and personal success: “When you look in the mirror, you really need to love, like and respect that person. Seek out the people you admire and learn from them. There is always time to do what you really want to do.” QCBN For inspiration, lessons and laughs from Dr. Ronda Beaman, watch Zonie Living at StarWorldwideNetworks.com. She can be reached at Peaklearning.com

JANUARY 2025 // Quad Cities Business News

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Drop Those Holiday Pounds: YRMC’s Tips for a Healthy Kickoff to the New Year By Joanne Mack Robertson

egardless of how we celebrate the holiday season, most of us are thrown off our usual routine in one way or another. For many of us, travel, big meals, parties and readily available treats mean putting our sensible eating habits on hold. But there’s nothing wrong with indulging a little during the holidays. In fact, the social aspect of sharing the season with loved ones helps keep us healthy. Once the holidays are over, however, resolutions to lose that holiday weight abound. Here are a few sensible tips for a fresh start to the new year. You may even lose a few pounds, too!

beginning of each week, to plan your meals and snacks so that you can shop for any ingredients you may need ahead of time. In addition, set regular mealtimes as much as possible. “That way, you can reduce the urge to grab whatever might be handy, which often turns out to be a less-than-healthy option,” Goddard said. “Add some exercise time to your routine as well,” Goddard continued. “Even short, daily walks or home workouts will boost your metabolism and help you burn extra calories.” The World Health Organization suggests at least 150 minutes of moderate-intensity exercise per week to maintain a healthy weight.

tofu, is another essential element to include in your meal planning. “Protein helps us maintain muscle while losing fat,” explained Goddard. “It also helps control our appetite and provides us energy to stay alert and active throughout the day.”

RESUME YOUR ROUTINE

FACTOR IN FIBER

The Centers for Disease Control and Prevention recommends drinking plenty of fluids throughout the day to “stay hydrated and support overall health.” In addition, staying hydrated can help with weight loss by controlling hunger, supporting digestion and even giving your metabolism a slight boost. Recommendations vary, so ask your health care provider about the right amount of fluids for you.

After the hectic holidays, it can be a relief to return to a consistent routine. But keep in mind that a successful routine requires a little planning. “Creating a predictable routine around your eating and exercise habits – and sticking with it – is the best way to manage weight,” said Dr. Jennifer Goddard, a family practitioner with Dignity Health Yavapai Medical Group. Take some time, perhaps at the

Goddard says that a balanced diet, including fiber-rich foods, like vegetables, whole grains, and legumes, is essential for weight management. “Fiber-rich foods help you feel full longer, which can help reduce overall calorie intake,” she said. Prioritize Protein Lean protein, including lean meat, fish, chicken or turkey breast, egg whites, beans, lentils, Greek yogurt and

MIND YOUR PORTIONS

Holiday meals are known for generous plates of rich foods. However, once the new year rolls around and you return to a healthy routine, remember to be aware of your portion sizes to avoid consuming more calories than your body needs. A useful trick is to use smaller plates when serving your meals.

DRINK UP

SLEEP ON IT

Sleep is often overlooked in weight loss plans, but it plays a critical role in our body’s ability to regulate hunger and metabolism. Harvard Health Publishing, a division of Harvard Medical School reports, “Insufficient sleep is associated with higher levels of the hormone ghrelin, which increases appetite, and lower levels of the hormone leptin, which leads to feeling less full. This sets people up to gain weight. By contrast, sleeping more could alter these hormones and bring them back to balance.” Depending on your age, seven to nine hours of quality sleep per night is

recommended. Ask your health care provider what he or she suggests.

GO EASY ON YOURSELF

Most importantly, Goddard reminds us to be patient. “Getting back to your pre-holiday weight doesn’t have to be a struggle,” she said. “Remember to give yourself some time. Small, consistent changes will definitely lead to lasting results.” QCBN For more information about Dignity Health Yavapai Regional Medical Center and the many services it offers, including Nutrition Counseling and Diabetes Education, visit yrmc.org.

Nature’s Night Owls: Stunning Plants that Love the Dark

SPIDER PLANT

by Ken Lain

dding plants is my favorite way to add life to any room. Having plants indoors makes everything feel lighter, brighter and more alive. Houseplants add color and texture, purify the air and look nice. Basements and dark corners challenge houseplants through winter. Many plants like it dark, and the short winter days only make them happier. Here’s the list and their best care.

THE BIOLOGY OF LOW-LIGHT INDOOR PLANTS

Large leaves are designed to soak up more light. Others have a waxy outer layer that helps retain moisture and makes them low-maintenance indoor plants.

HOW TO CARE FOR LOW-LIGHT PLANTS INDOORS

Low-light plants don’t require as much water, so caring for them can be as simple as planting them in well-drained soil and watering at two- to three- week intervals. Feed them monthly with Watters Flower Power at half the recommended strength, bringing out their vitality and color.

TOP LOW-LIGHT LOVING HOUSEPLANTS

Here are a few of my favorite house-

Chlorophytum thrives in low light and requires only occasional water when the soil feels dry. They send out long spindly leaves and small white flowers that will cascade down the edge of containers, making them an excellent choice for indoor hanging baskets. plants that thrive in dark rooms. I hope they bring as much happiness and cheer to your home as they do mine!

CHINESE EVERGREEN

Aglaonema has striking variegated leaves in shades of red, pink, yellow and green. Set this plant in a space that needs color, and you won’t have any need for flowers. Don’t worry if you travel extensively, or forget to water, this dark lover is super drought hardy. Perfect for people new to houseplants or those who consider themselves “black thumb” gardeners.

CORN PLANT

Dracaena fragrans look like small tropical palms, so they bring a ray of sunshine to that dim, drab area. Place it somewhere without direct sunlight and water occasionally. These plants like to go dry before watering again. Water evenly over the potting medium to avoid rotting the corn plant’s canes.

These canes have small root systems and may need to be straightened after traveling home and later as they settle in. Dogs and cats become ill when chewing on this plant, so be careful if you have a mischievous puppy, or you could find heaved piles of foliage.

POTHOS

Epipremnum aureum is ideally planted in a basket or pedestal so the variegated foliage trails down in an elegant display.

PRAYER PLANT

Phalaenopsis are wonderful for your home when you need bright flowers in a dark corner. Plant in breathable orchid pots using a soil-less orchid mix for plants that bloom for months. Visit us on how to Repot and Care for Orchids.

Maranta leuconeura adds a pop of color to that drab corner with variegated foliage in rich green, purple, yellow and red. In dark rooms, the variegation becomes more pronounced. Plant directly in Watters Potting Soil and mist the foliage regularly. At night, the leaves point upward like hands in prayer, where this plant gets its name.

PEACE LILY

SNAKE PLANT

MOTH ORCHID

Spathiphyllum have lush, dark green leaves and delicate white flowers. These plants like moisture and humidity, so water regularly and mist the leaves to keep your lily happy and blooming. When the leaves droop, simply give it a good drink of water and watch it perk back up in short order.

Sansevieria are perfect for small, windowless bathrooms, stairways and bedroom corners. It is a type of succulent that only needs water when the soil feels completely dry to the touch; every three weeks or so will do.

Z Z PLANT

Zamioculcas zamiifolia requires low light and is easy to maintain. Its glossy, bright green leaves add a cheerful pop of color to any dark space. ZZs likes to be left alone for long periods, so go on a worry-free vacation. This plant will look great when you get back. Houseplants provide life and vitality to your home even on the darkest winter days. You will be amazed at how easy these plants are to grow while uplifting the soul. Plants do that! Until next month, I’ll be helping gardeners grow better in the darker rooms of the house. QCBN Ken Lain can be found throughout the week at Watters Garden Center, 1815 Iron Springs Road in Prescott, or contacted through his website at WattersGardenCenter.com or Top10Houseplants.com.

QC pet news 24

Quad Cities Business News // JANUARY 2025

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Looking Ahead to a New Year with Healthier Pets As pet owners strive to improve their own diet, efforts often extend to their pets By Betsey Bruner, QCBN

As they make New Year’s resolutions to improve their own health, many pet owners also are focusing on making sure their pets eat healthier foods in the year ahead. In a trend toward the humanization of pet foods, they are seeking high-quality, nutritious foods modeled after their own human dieteary preferences, such as holistic foods that provide fewer chemicals, additives and undesirable ingredients. This trend, with its focus on raw pet foods from the freezer and freeze-dried pet products off shelves, has accelerated in the past few years, thus drastically altering the face of the pet food industry. Ryan Baynes has been at the center of the evolving pet food industry for 15 years at Olsen’s Grain Inc., a family-owned business in Northern Arizona since 1979. A top retail supplier of pet, livestock and wild bird feeds, Olsen’s now has five locations, starting with the original store in Chino Valley and expanding with stores in Dewey, Prescott, Flagstaff and Clarkdale in the Verde Valley. “It always has been the trend that whatever you see in the human food industry finds its way into the pet food industry,” said Baynes, who works primarily out of the store headquarters in Chino Valley. “It’s about getting away from the ultra-processed foods and getting into the raw food. We are really seeing a trend in raw food; it’s been around a long time, but in the last couple of years the growth has really gone crazy.” Raw pet food needs to be kept in freezers, while freeze-dried pet food refers to a specific process where raw food is frozen and then dehydrated to remove all moisture. The resulting product has a stable shelf life and needs to be rehydrated before feeding to your pet. These natural pet products are all made in the United States and manufactured out of state, such as in California or Texas, and meet U.S. protocols for raw safety, Baynes noted. In addition to being more palatable for pets, raw natural foods are more easily digested and a better match for

the predatory eating habits of animals in the wild. The need for additional freezer space has seen a redesign inside some pet supply stores to accommodate these new demands for raw foods. “The freezer section in all five stores really expanded, and we had to buy more freezers,” Baynes confirmed. “The really big push is for more brands of raw pet food and bone broth for dogs and cats. That’s what customers have been asking for.” Kathy Barnes, manager of the Chino Valley Olsen’s Grain, which has long been known for its focus on livestock feed and supplies, said her store has added six new freezers, bringing the total to seven. “Just this year, it’s really taken off,” she said. “We’re just now getting on board. Frozen is definitely something that’s doing very well. We go through so much of it – we sell through it.” These changes can be seen in pet supply stores across Arizona, including inside Preskitt’s Pawz N Clawz, a 4-year-old business in downtown Prescott. “We have a freezer full of frozen, human-grade raw food and we sell out every week,” explained Sandy Haffner, the storeowner. “It’s more than a trend. It’s us educating our people on why they should feed human food rather than dry food to a dog.” The bottom line is that it’s about combatting some alarming statistics that show a marked increase in obesity and resulting illnesses, especially cancer, among pets in the U.S. “I’ve helped a lot of people in the community,” said Haffner. “We’ve saved a lot of dogs and cats from euthanasia by helping people transition into healthier lifestyles for their pets,” she added, noting that it is encouraging to her to see more customers who are more educated about pet health. Other pet stores across the state, including in Apache Junction in the Valley, have also seen an increase in customer demand for healthier pet foods. At The Stock Shop in Apache Junction, staff member Valerie Taylor said

Left: Ryan Baynes, who has worked at Olsen’s Grain for 15 years, stands next to a freezer at the Flagstaff store, where he was doing some training. New freezers have had to be added at many pet stores to accommodate the increasing demand for raw pet foods, which need to be kept frozen. Photo courtesy of Olsen’s Grain Right: Two of four freezer units at The Stock Shop in Apache Junction in the Valley demonstrate the need for more space to keep raw pet food frozen, a growing trend in the pet food industry. Photo by Betsey Bruner

she has seen an “evolving” trend in the use of raw and freeze-dried pet food in the last year and a half. Freeze-dried pet food can be used as “toppers” on kibble or given straight to a dog. “It has more probiotics and different flavors,” Taylor added. “It gives pets something to look forward to in terms of breakfast and dinner.” Local customer Mary McKinnis recently bought a 14-ounce bag of Primal freeze-dried beef nuggets for her two small dogs. She noted that freeze-dried pet food is easier to store and can be served to dogs in little bricks or broken up, hydrated and put on top of kibble portions. Raw foods also are miracle workers in terms of improvement in pet health, she said. “We had a sheltie named Sparkle who had mammary cancer. A holistic vet said to use raw food, Ashwagandha and mushroom powder. She lived six more years and was 15 ½ when she passed, so we’re pretty big believers in raw food.” Raw and freeze-dried pet foods are minimally processed and not exposed to the high temperatures routinely used in large commercial factories, Baynes said. “Kibble is cooked at high temperatures and the nutrients are lost,” he continued. “They slap a vitamin package on at the end.”

Freezer stored raw and freeze-dried pet food may be more expensive than conventional kibble and wet pet foods, but can be affordable, especially for smaller pets. “Feeding larger dogs can be prohibitively expensive,” Baynes said. “I tell people, just include some raw in your dog’s diet; just replace one meal a week,” as even one raw meal a week could see noticeable improvements in an animal’s skin, coat and energy level, he says. He also notes that customers should carefully read the ingredient panel on the raw food packages before buying. For example, Primal brand sells a scoop-and-serve raw lamb formula in a 4-pound bag that thaws in minutes. It is 20% produce and supplements, “without antibiotics, steroids or added hormones,” with “no corn, wheat, soy, lentil or legumes,” but with “naturally derived vitamins and minerals,” and is priced at about $19.99. Commonly included in the ingredient panel of raw pet foods are the primary ingredients of animal proteins, including duck, beef, chicken and fish. “It’s a completely balanced diet,” Haffner said. “Meat, bone and organs are the most important ingredients for dogs and cats.” It is important to know that while dogs and cats both feed on flesh, they

digest the food differently. Dogs are facultative carnivores, animals that can eat both meat and plant matter, similar to omnivores. They lean toward a carnivorous diet, but can also derive nutrition from plant sources. Cats are obligate carnivores, animals that must eat meat to survive and cannot properly digest plants, says Haffner. Cats don’t have the digestive enzymes needed to break down plant matter on a daily basis, nor do their bodies need it, she says. “When the body can’t use the food, it creates health problems,” she added. “So, yes they can break it down, but it’s a struggle and not without consequences that we see come from it. They should be fed animal proteins to achieve optimal health.” Some vegetables commonly included in natural pet foods, which are fine for dogs, are broccoli, carrots, celery, leafy greens, pumpkin, sweet potatoes and spinach. Some manufacturers suggest that cats can eat vegetables in moderation, but they should be no more than 10% of their diet. Experts agree, keeping well informed is essential if a pet owner wants to ensure the longest, happiest and healthiest life for their pets. The same can be said for humans. QCBN

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JANUARY 2025 // Quad Cities Business News

Quad Cities Business News // JANUARY 2025

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New Year, New Adventures, New Joys with a Pet By Your Side

By Loree Walden

s we say goodbye to another year and welcome the promise of a new one, there’s an undeniable sense of hope, excitement and fresh possibilities. The new year is a time to reflect on what we’ve accomplished, set new goals and open ourselves to the adventures that lie ahead. For many, that means focusing on health, happiness and creating a life filled with purpose. But what if this year, your new beginning also brought a second chance to a furry friend in need? There are so many four-legged companions waiting to join you on this journey – one that will help you embrace the joys of every day, stay active and discover how life can be even more rewarding with a pet by your side. For many of us, health tops the list of resolutions: eating better, exercising more, reducing stress and finding ways to appreciate life’s little moments. Adopting a dog can be the perfect way to achieve these goals, while also giving an animal in need a second chance at a loving home. Dogs are natural motivators when

it comes to staying active. Whether it’s a morning walk, an afternoon hike or a game of fetch at the park, dogs encourage us to get outside, breathe in the fresh air and move our bodies. Regular physical activity has countless benefits for humans – it lowers blood pressure, boosts mood, reduces the risk of chronic disease and helps us manage weight. But more importantly, it makes us feel good, both physically and mentally. And what better way to enjoy exercise than with a loyal companion who’s always ready to explore by your side? Life can be busy, and the daily grind can often make it easy to overlook the small but beautiful moments that make life joyful. Adopting a dog changes that. Dogs have an incredible ability to live in the moment. They remind us to stop and enjoy a sunrise, feel the warmth of the sun on our face or appreciate the peace of a quiet trail. A dog’s enthusiasm is contagious – their wagging tail, happy dance or playful bark can turn even an ordinary day into a celebration. They help us see the world in a different way. Dogs (and cats) are great for our physical health; they also provide

incredible emotional and mental benefits. Studies have shown that spending time with animals can reduce stress, anxiety and feelings of loneliness. Their presence is calming, their love is unconditional, and their loyalty is unmatched. Pets give us companionship on difficult days and share in our celebrations on the good ones. The simple act of petting a dog or cat can lower cortisol levels (the stress hormone) and increase serotonin and dopamine, the chemicals in our brain that make us feel happy. When we’re feeling down or unmotivated, our furry friends inspire us to keep going. They rely on us for care, love and attention, and in return, they give us a sense of purpose and a connection that fills our hearts with love. There are dogs of all sizes, ages and energy levels waiting for someone to give them a chance. These dogs have so much love to give and so much life to share. By adopting, you’re not only saving a life, but you’re also gaining a lifelong companion that will bring you endless joy and motivation to live your best life. Consider starting this new year with a decision that will change two

lives – yours and your new furry friend’s. Together, you can set out on new adventures, whether big or small, and create a bond that will enrich your life in ways you never imagined. From morning walks to cozy evenings curled up on the couch, life with a dog is full of meaningful experiences that bring joy and fulfillment every day. The New Year is a chance for all of us to begin again, to write a new chapter in our

lives. Why not start that chapter with a dog who needs you? By adopting, you’re opening your heart and home to a new companion, one who will inspire you to get healthy, stay active and find happiness in every moment. Happy New Year from all of us at Yavapai Humane Society! QCBN Loree Walden is the marketing manager for Yavapai Humane Society.

// MAYOR’S ADDRESS // BY PHIL GOODE

Planning for an Exciting Year Ahead

appy New Year! As we enter the new year, I believe that the City of Prescott will have a dynamic and productive year ahead. This is thanks in part to the passage of Proposition 478 last November, which has set our public safety agencies up for long-term success and will lead to improved response times for emergency calls. We can now move forward this year to plan for these new facilities, equipment and staffing. Additionally, in December, the Prescott City Council set forth three key goals for the coming years, including building two new

fire stations, addressing workforce housing and bringing new businesses to Prescott through economic development efforts. Achieving these goals will help make Prescott more economically resilient, more accessible for working families and safer for all citizens.

PUBLIC SAFETY

As we discussed, funds from the .95% sales tax increase, set to go into effect April 1, 2025, will help fund the capital costs of the fire stations, as well as the equipment and staff needed to operate them. Locations will be

identified, and plans will be drafted in the first quarter of this year. We plan to begin construction later this year and our plan is to have both stations open and fully staffed by late 2029. We will also plan for police facilities such as sub stations and a new evidence storage facility. In addition, we will begin to recruit police officers and firefighters to bolster our current staff levels and ramp up for the new facilities. We are committed to using the funds from this new sales tax only for public safety improvements. Citizens will be able to monitor city spending

// We know that housing affordability is a challenge not just in Prescott but around the nation. We hope to employ best practices to encourage development of housing that is attainable. The information gathered from the study will help guide our future actions and will inform the community of the need for attainable housing. //

through the OpenGov online platform, set to launch soon.

WORKFORCE HOUSING

As you may know, the city has established a Workforce Housing Committee to understand the needs in our community for attainable housing for our workforce. In 2025, with funds from a state grant, we will conduct a housing needs assessment to better understand the gaps that are keeping housing out of reach for so many. We know that housing affordability is a challenge not just in Prescott but around the nation. We hope to employ best practices to encourage development of housing that is attainable. The information gathered from the study will help guide our future actions and will inform the community of the need for attainable housing.

BUSINESS ATTRACTION

Because of the way the city’s General Fund relies primarily on sales tax, it is imperative that we continue to recruit retailers, restaurants and other service businesses to grow our tax base. Addition-

ally, we have identified the need for more businesses that provide professional career opportunities. Certain Industries have been identified as vital for our healthy current and future economic growth. These include health care, aviation, cybersecurity and high technology. Industries like manufacturing and skilled trades are also vital and much needed in our area.

STATE OF THE CITY

This year, I will be creating a State of the City video, where I will update the community on some of these issues, as well as provide a city financial update, a development update and other important facts and figures. The video will air for the first time at the Prescott Chamber of Commerce Annual Meeting, 8 a.m., Thursday, Jan. 16 at the Elks Theatre, then will be available on the city website and social media channels. For more information about the annual meeting, go to Prescott.org or contact the chamber at 928445-2000. QCBN Phil Goode is the mayor of Prescott.

JANUARY 2025 // Quad Cities Business News

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Addressing the Affordable Housing Issue with Technology, Creativity and Partnerships

elcome to “At Home With Tom & Sandy.” We are here to give you the inside scoop and tips on everything A to Z for your home and we love talking about the construction industry. Settle in, enjoy and have fun reading our column. We sure do enjoy sharing our words with you. Thanks for being such loyal and great readers. Sandy: Once again, Tom, here we are back in print and landing in mailboxes. I of course, love all the building officials in our Quad Cities area, and this month we wanted to share the CBO of Yavapai County with our readers. Tom: That would be the domain of Carrie Holmes, chief building official. Let’s bring Carrie in on the conversation. Sandy: Tom, as they say, this bittersweet - Carrie is retiring as chief building official for Yavapai County end of January, and I thought it would be great to have her talk with us about the changes and challenges she has faced with throughout her tenure as CBO. Tom: Excellent idea! Carrie, welcome to “At home with Tom and Sandy.” Carrie: Thank you for inviting me. I love talking about the building department. Sandy: Carrie, how long have you been with Yavapai County? Carrie: I have been with the department for 19 years and have served as the chief building official for the past five years. Tom: That’s quite a while. When you started, I think Yavapai County had not yet implemented the building code county wide yet. Carrie: That’s true. However, within a year, the county-wide code implementation was established. The end of 2005 is when it became the law. Sandy: This is a huge county. Before that time, it was only applied to the more urbanized areas, correct? Carrie: Yes. The difficulty came of where to apply the code as the county population grew. Making the rules apply county-wide was the only real option. Tom: I know that brought on a lot

of challenges for the department. As the population grew and continues to grow, I suspect it wasn’t the only challenge though. Sandy: That might be quite an understatement, Tom. Carrie, looking back over your time at the county, what were some of the big changes you have seen? Carrie: Oh my! Well yes, that is an understatement, Tom. While there have been a lot of changes and challenges, perhaps the one that stands out most in my experience, is the high volume of permit applications we have seen. Sandy: We have all heard that the permit numbers are up. About when did you notice that starting? Carrie: I would have to say that after the downturn in 2008 through 2010, we started seeing the volume of permits rising quite rapidly. Over the past five years, the number of permit applications has been almost doubling each year. Tom: WOW, that is huge. Why don’t you tell our readers about some of the impacts that has had on the department. Carrie: As Sandy said earlier, this is a large county. We are responsible for all the unincorporated areas. That means everything outside of established city or town limits from west of Seligman to Wickenburg, and from Sedona to Black Canyon City. Sandy: That is a lot of territory, for sure. When permit applications are submitted to your offices in Cottonwood and Prescott, you still have to go out into the field to perform onsite inspections. Carrie: Yes we do. The miles driven by our inspectors are the equivalent of going to the Moon, and halfway back again. Coordinating those trips and balancing timeliness along with efficient routes is a challenge. Tom: I imagine staffing effectively is another challenge. Carrie: We are no different than any other government or private sector entity in that regard. Sandy: Affordability goes beyond just housing and has had an impact on recruiting across the board. Sandy: Carrie, have you seen a

particular area in the county as having more growth than another? Carrie: Well, the areas around incorporated cities and towns are typically magnets; however, the unincorporated areas are experiencing an uptick in permit applications as well. Outlying areas tend to have slightly lower land costs and are attracting new construction. Tom: I suppose the adage, “Drive until you can afford the land” is applicable. Sandy: Boy oh boy, isn’t that the truth. Carrie, tell us about the building code updates in the county. How many updates have you seen? Carrie: The code book is updated nationally every three years. Yavapai County typically has skipped every other update. We have had three updates since I have been here: 2003, 2006, 2012 and then again in 2018. We are due for another look in 2024. Tom: The code book seems to get bigger with each update. Does your team review the updates for relevancy to Yavapai County? How does that work? Carrie: There are basically two considerations we take into account: safety and making the code understandable. Sandy: Safety is clearly a reason to adopt new codes and we all get that. Tell us what you mean by making the

code “more understandable.” Carrie: A big part of my job has been communication to not just the industry, but to the public as well. Interactions with our staff and the public occur daily at both locations. Folks come to our counter wanting to undertake a project and this moment gives us a great opportunity to interact and educate. Sandy: That is so important. Communication is key to promote education – why the codes exist and how they help. Carrie: We are trying to let the public know that, really, we are a resource to help them. When codes are updated it is not to make your life tougher. The code represents minimal requirements to ensure the safety and welfare of our citizens. Carrie: We review every code update to see what makes sense. Changes occur when smart new rules are incorporated, and old codes that no longer make sense are eliminated. Tom: In essence, you have been working toward the goal of making the codes reasonable. As a follower of those codes, I will say you have been largely successful in that regard. Your efforts have given you the stellar reputation of having a generous dose of common sense. Sandy: I will echo that as well. As you retire, what do you see on the

horizon that we might share without readers? Carrie: There will be a new code update review next year and my successor, Warren Colvin, will be working through that process. The key to success in engaging the public is openness. This is the crux of any progress, and communication is the critical tool to make that happen. Sandy: Carrie, as you move into retirement, on behalf of YCCA, our members and the industry, thank you your love of industry and hope you find bunches of enjoyment in your new retired life. Thanks for stopping in to read At Home With Tom and Sandy. You are in good company, and we love sharing educational, fun, and important information with you. QCBN Tom Reilly, Architect Sandy Griffis, Executive Director, Yavapai County Contractors Association. (928) 778-0040. We have a delightful interview with Carrie Holmes and Warren Colvin on YCCA’s Hammer Time: www.ycca.org, click on our Hammer Time link. In fact, catch Hammer Time every Saturday and Sunday morning KQNA 1130 am, 99.9 fm and 95.5 fm and the web kqna.com. Be entertained!

Quad Cities Business News // JANUARY 2025

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Yavapai County Employment Report Shows Growth Across All Sectors with a Positive Outlook

By Teri Drew

avapai County continues to demonstrate robust job growth and economic resilience, with total employment in October reaching 72,300, according to data from the Arizona Office of Economic Opportunity (OEO). This represents a year-over-year increase of 1,400 jobs, a 2% rise, highlighting the region’s steady economic progress. The average weekly wage for workers in the county stands at $993, offering competitive earnings within the region. The county’s unemployment rate dropped to 3.3% in October, a 0.4% decrease from the same time last year and a 0.1% decrease from the previous month. Notably, Yavapai County’s unemployment rate is lower than Arizona’s statewide average of 3.6%, underscoring the county’s strong labor market and economic stability. The latest employment data reveals growth across a range of industries, with all super sectors expected to see further expansion through 2033. Notably, no industry is projected to experience significant job losses during this period, according to OEO

projections. Government jobs led yearover-year growth, adding 800 positions – a 7% increase. Federal government employment grew by 100 jobs, a 5.3% rise, while state and local government roles expanded significantly with 700 new positions, representing a 7.3% increase. In 2024 the private sector saw moderate gains, adding 600 jobs, a 1% increase overall. Key highlights include goods-producing industries, which expanded by 300 jobs, a 2.8% rise. Within this category, mining and construction added 200 jobs, a 2.8% increase, and manufacturing increased by 100 jobs, also a 2.8% gain. Service-producing industries grew by 1,100 jobs, a 1.8% increase. Trade, transportation and utilities added 300 jobs, a 2.2% increase, while private education and health services expanded by 200 jobs, a 1.6% rise. While most sectors posted gains, a few remained stable or experienced minor declines. Information and financial activities recorded no year-over-year growth, while professional and business services lost 200 jobs, a 3.1% decrease, and leisure and hospitality saw a decline of 100 jobs, or 1%. Some decreases in supply industries but despite these

challenges, the overall employment outlook remains strong. Looking ahead, OEO projections paint an optimistic picture for Yavapai County’s economy. Between now and 2033, every super sector is expected to experience growth, with no substantial losses anticipated. This broad-based expansion highlights the county’s potential for sustainable economic development and workforce stability. Yavapai County’s ability to sustain low unemployment and foster growth across diverse industries positions it as an attractive region for both workers and businesses. The collaborative efforts in economic and workforce development play a vital role in this success. By strategically aligning resources to support job training, career development and business growth, Yavapai County ensures its workforce is prepared to meet the demands of a growing economy. With steady growth, competitive wages, and a strong commitment to fostering economic and workforce development, the county continues to solidify its status as a thriving hub for employment and economic activity in Arizona. QCBN

NACOG - Economic and Workforce Development, in conjunction with the Prescott Area Hospitality Collective, managed by major hotel and restaurant owners/operators and SCORE, is actively working to connect job seekers with opportunities in this growing sector, ensuring that the local workforce is equipped to thrive in Yavapai County’s expanding leisure, hospitality and tourism industries. Contact us at 928-778-1422

to connect with these major employers for exciting careers. Teri Drew is the regional director of NACOG-EWD. For more information about job opportunities and resources available through ARIZONA@WORK – NACOG, call 928-778-1422 or visit us at 221 N Marina St. Ste. 201 Prescott, AZ 86301.

Milestone Ceremony Honors 52 Future RNs Plus First Graduates with Yavapai College Bachelor’s Degree in Nursing

By Lisa B. Rhine

t was a semester for milestones for the Yavapai College Nursing Program, illuminated at a traditional pinning ceremony on Dec. 13 that saw 52 future RNs receive the rewards of their hard work and the first Bachelor of Science in Nursing degree-earners honored. The future RNs were joined onstage by loved ones of all ages bestowing the well-earned pins and posing for celebratory photos. In addition, six of the total 19 bachelor’s degree nursing program (BSN) graduates participated in the ceremony, also joined by family and presented with a medallion commemorating their continuing education. The ceremony also featured a candlelight recitation of the “Commitment To Nursing” pledge, congratulatory speeches and individual award presentations. This emotional rite-of-passage event occurred in the Jim and Linda Lee Performing Arts Center, which overflowed with guests as nursing students were celebrated for their intense study, fortitude, diligence and sacrifice. We know that sacrifices

are also made by family members of these students and we thank all those who walk through the journey with them. While the graduates have the knowledge and skills to be wildly successful nurses, being a good human will ensure it. Good humans and great nurses live their lives with integrity and grace, conduct their lives with purpose and give their best effort. We ask our students to believe there is good in the world and to be the good in the world. In his ceremony address, YC Nursing Associate Professor Trevor Nordin gave the fall 2024 graduating class a glimpse of the future. “As nurses, you’ll face days where everything is coming at you all at once, blurring everything together in the chaos of patient care. So, I say trust your training, seek guidance and know that every challenging day will sharpen your instincts and build confidence,” he said. Before the ceremony, BSN graduate Amber Ewart of Prescott said the four-year degree on top of the associate’s degree that taught her how to be a nurse “opens a lot of doors” to possible leadership roles, teaching

and administration in health care. Associate degree graduate Sarah Gregory of Prescott said she started nursing school after working in health care for many years and caring for her father before his passing. “That was it. I came home after that and started chipping away at school.” Sarah said she was elated to be joined at the graduation and pinned by her young son and daughter who have “watched me work so hard for this, so it’s a big deal to them, too. We can finally make our dreams come true.” The first recipients of Yavapai College’s bachelor’s degree in nursing are Sirena Alvarez, Karen Black, Rhyann Davies, Michelle Diaz, Jennifer Doerksen, Amber Ewart, Shailee Hamm, Nicole M. Johnson, Starlett Morales, Aimee Olum, Emma Pundt, Aidan Raute, Gabriel Roybal, Jennifer Santoyo, Julia St. Pierre, Annalicia Stann, Nicole Welker and Clark White. Following are the 52 student nurses and future RNs (following a national licensing exam) who earned their associate of applied science degree in nursing at end of the fall semester. Alexandra Alvarado Katie Anderson Gianmarco Anzelmo

In an emotional ceremony, Yavapai College celebrated the new nurses, recognizing their intense study, fortitude, diligence and sacrifice. The six students wearing gold sashes are among the very first graduates of YC’s bachelor’s degree nursing program. Courtesy photo

Emily Armijo Courtney Bauer Sheron Brown Karissa Buchanan Morgan Castillo Katelyn Chapman Clay Crane Jordyn Cromer Caitlynn Dickinson Madison Dowell

Joey Farley Raechel Ferguson Jenna Fields Holly Forsberg Destiny Gilpin Sarah Gregory Alexis Haidet Sada Hendricks Cheyenne Hull Continued on page 34

JANUARY 2025 // Quad Cities Business News

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The Evolution of Advertising: Balancing Traditional and Digital Media

By Mike Jensen

dvertising has transformed dramatically, with digital platforms taking the spotlight in many strategies. From social media and search engine ads to email campaigns, businesses have countless tools to connect with audiences. However, as the digital landscape becomes increasingly crowded, traditional advertising platforms like radio are proving their enduring value. For businesses in the Quad Cities, Flagstaff and others in Central and Northern Arizona, balancing the strengths of traditional and digital media is key to maximizing impact.

THE RISE OF DIGITAL ADVERTISING

Digital advertising has grown exponentially, offering businesses precise targeting, measurable results and the ability to reach specific audiences. Platforms such as search engine advertising and Meta’s advertising tools allow campaigns tailored to demographics, interests and behaviors, with trackable metrics such as clickthrough rates and conversions.

Yet, digital ads face challenges. Consumers are bombarded daily, often developing “banner blindness” where ads are ignored. Algorithm changes and fierce competition make it costly for businesses to achieve meaningful engagement.

natural. Unlike digital ads, which can be intrusive, radio serves as a companion, ensuring messages are heard without interruption.

THE STAYING POWER OF TRADITIONAL MEDIA

The real advantage comes when businesses combine radio with digital campaigns. This integration creates a synergy that amplifies reach and engagement while delivering a cohesive message. For example, a Flagstaff or Quad Cities restaurant could use radio to promote its winter menu while showcasing appetizing dish photos on Instagram. The radio ad sparks interest and digital channels offer visual engagement and direct interaction with customers. Event-based businesses in the Prescott area, Flagstaff and Sedona can also benefit. A music festival could use radio to announce ticket sales while leveraging digital ads for updates and retargeting interested attendees. This multi-channel approach ensures maximum exposure and keeps the event top of mind.

While digital ads dominate, traditional media like radio remains vital. Radio offers a personal, local connection that digital platforms often fail to replicate. In Northern Arizona, where communities like Prescott and Flagstaff value local businesses, radio reaches audiences in ways digital cannot. Radio excels at building trust. Listeners feel connected to their favorite stations and on-air personalities, making ads and endorsements feel authentic. This is critical for small and medium businesses working to establish credibility within their market. Radio also seamlessly integrates into daily life. Whether commuting, working out or relaxing, listeners engage with radio in ways that feel

INTEGRATING TRADITIONAL AND DIGITAL MEDIA FOR MAXIMUM IMPACT

BRIDGING THE GAP

To balance traditional and digital effectively, businesses should: Define Goals: Clarify whether the focus is on awareness, foot traffic or sales and allocate resources accordingly. Leverage Local Expertise: Work with radio stations to craft relatable ads while utilizing digital tools for precision targeting. Ensure Cohesive Messaging: Maintain consistent messaging across platforms for a seamless experience. Analyze and Refine: Use digital metrics to adjust strategies for both radio and online campaigns.

THE CENTRAL AND NORTHERN ARIZONA ADVANTAGE

In Central and Northen Arizona, where community and local businesses thrive, this balanced approach is especially effective. Integrating radio’s broad reach and personal touch with digital’s precision and interactivity allows businesses to connect deeply with their audience.

THE FUTURE OF ADVERTISING

As advertising evolves, success will come from leveraging the strengths of both traditional and digital media. Businesses in Flagstaff, Prescott and beyond can use these platforms together to engage audiences wherever they are – whether in their cars, on their phones or listening to their favorite radio station. By embracing this integrated approach, businesses not only adapt to the changing landscape but also stand out, build meaningful connections and ensure long-term growth. QCBN Mike Jensen is the regional director of sales and marketing at Yavapai Broadcasting in Central and Northern Arizona, overseeing stations 95.9 KKLD, 105.7 KVRD, 100.1 KVNA, 96.3 KYBC, and ESPN Radio 104.7 in Flagstaff. With more than 25 years of experience in media broadcasting and advertising across the country, Mike is passionate about helping businesses grow through impactful radio advertising and digital marketing. He focuses on delivering results, boosting brand visibility and building strong, lasting partnerships for success.

Wedding Season 2025 is Here: Find the Perfect Ring Locally

By Jim Carlisto

s the new year begins, January marks the start of the wedding season. Couples everywhere are planning their special day, and one of the most cherished traditions is selecting the perfect engagement ring or wedding band. This significant purchase symbolizes love, commitmen, and the start of a lifetime journey together. Here’s how to shop for that dream ring, explore popular styles, and understand the benefits of supporting local jewelers.

HOW TO SHOP FOR THE PERFECT RING

Shopping for an engagement or wedding ring should be a thoughtful and enjoyable process. Here are a few steps to guide you: Set a Budget: Before diving into styles and designs, determine your budget. Whether you’re spending a few hundred or several thousand dollars, having a clear budget helps narrow down options. Understand the 4Cs: If you’re shopping for a diamond, familiarize yourself with the 4Cs: cut, color, clarity and carat weight. These elements determine a diamond’s quality and value. Do Your Homework: Research ring styles and metals that match your or your partner’s lifestyle. Platinum and gold are classic choices, while rose gold offers a modern twist.

Customize It: Many jewelers allow customization, giving you the opportunity to design something truly unique. Work with a Trusted Jeweler: Choose a jeweler who provides detailed education about the gems and offers transparency about pricing and sourcing.

POPULAR RING STYLES IN 2025

Ring trends continue to evolve, and 2025 brings an array of stylish choices: Solitaire Settings: Classic and timeless, solitaire rings highlight the beauty of a single diamond or gemstone. Vintage-Inspired Designs: Rings featuring intricate filigree, milgrain details and heirloom aesthetics are making a comeback. Colored Gemstones: From vibrant sapphires to romantic morganites, colored stones are perfect for couples seeking something unconventional. Hidden Halos: This modern trend features a ring of small diamonds beneath the center stone, adding a subtle sparkle. Mixed Metal Bands: Pairing white gold with yellow or rose gold creates a striking contrast and contemporary look.

WHY SHOP LOCAL FOR YOUR WEDDING JEWELRY? When it comes to purchasing your wedding ring, shopping locally has significant advan-

tages: Personalized Attention: Local jewelers provide exceptional one-on-one service, ensuring you feel confident and informed about your purchase. Customization Opportunities: Many local stores specialize in custom designs, allowing you to create a ring as unique as your love story. Community Support: Supporting small businesses strengthens your local economy and helps your community thrive. Superior Craftsmanship: Local jewelers often pride themselves on sourcing high-quality materials and providing meticulous craftsmanship. Ongoing Care: Most local jewelers offer services like resizing, cleaning and maintenance, ensuring your ring stays as beautiful as the day you received it. As you begin your wedding journey, the perfect ring serves as a constant reminder of your love and commitment. Take your time, explore styles and trust the expertise of your local jeweler. January 2025 is the season of love – make it unforgettable by finding the ring that symbolizes your unique bond. QCBN As the owner of Raskin’s Jewelers, Jim Carlisto, a member of the esteemed Carlisto family, re-

mains unwaveringly committed to upholding their founding values, guaranteeing exceptional service to each patron. With more than 16 years of profound experience in the jewelry realm, Jim’s steadfast devotion lies in maintaining unparalleled standards, placing paramount importance on customer satisfaction. 110 W Gurley St Prescott, AZ 86301

Quad Cities Business News // JANUARY 2025

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BRITISH continued from page 6

and more, they find themselves seated at Vicki’s dinner table with fork in hand discussing what Mum is making in the kitchen and anticipating the next delicious dish. “The only Meatloaf I’ve ever heard of is the band,” says Millie to followers in her very British way. Their fondness for all things American resonates with their audience. “We love the fact that Americans love America so much. You adore your country and it just shines through. And there’s so much opportunity there. You embrace opportunity and feel like you can achieve anything. Also, the main thing is the people are so kind, they are so welcoming. This is why I started doing the cooking videos, because I felt confident enough that you would warm to me. You gave me the confidence and inspiration to start to try to create your Southern comfort classics.” With a generous splash of optimism, a heaping tablespoon of determination, a rich blend of authenticity and a sizzling desire to help others, De La Haye has accomplished much, including working with Dolly Parton and extending her Imagination Library to the UK. Together, the two are fostering a love for reading among children across the pond, especially those who can’t afford their own books, starting with De La Haye’s own children’s series, “The Adventures of Summer the Pony.” Through her success in business and passion for helping others, she has been honored with the international ATHENA Leadership Award.

FEEDING OTHERS IS HER LOVE LANGUAGE

Multi-talented, brimming with charisma and completely at ease on camera, De La Haye radiates warmth from her kitchen to viewers all over the world while showing them how to elevate their cooking, from preparation to presentation. Pointers include what cuts of meat to use for an American pot roast, why it’s

Vicki’s Pound Cake Recipe

The Beesleys include James, Millie, Lauren and baby Archie with Vicki De La Haye.

important not to overbeat the eggs and how to crease unbaked bread to create that separation on top for a professional chef-baked appearance. “I want people to feel like they are in the kitchen with me. I love chatting them up, telling stories about Gran and Pops, Moo the dog and my brave husband’s day at sea,” she says, referring to Jonathan’s work as a fisherman in deep icy waters in and outside of the British Channel. “He’s not a troller. Sustainability is so important to us for the oceans and the sea,” she says. “We have 2,000 lobster pots. He catches lobster and king crab daily. He even goes out in force seven gale, that’s about 40-mile-an-hour winds, with four- to seven-foot waves crashing over the boat.” Through their family business, Jersey Seafood, they deliver their fresh catch from their 58-foot catamaran to the main restaurants on the island and elsewhere in England, France and Germany.

TEATIME AND OTHER MEANINGFUL RITUALS

De La Haye also reminds followers of the meaningful rituals centered around food. “Family is the most precious

thing. There’s always an open door. There’s always caring and sharing. That’s what life is about. It is so priceless to have people around you.” While raising her daughter, Lauren, and son, James, dinner was an important time to catch up with each other. “It just brings you closer together because there are so many distractions in life. Even if it’s just sitting down to Sunday dinner and sharing concerns or something about your day, you have to make time for that.” And of course, there’s the pause in the day for teatime. “We drink a lot of tea here – often 10 or 15 cups a day. There’s always the debate about whether the milk goes in first. But that’s what the Queen did, so I always go with a drop of milk in first.” And if you are having marmalade or jam with your toast, British etiquette says you don’t spread it on all at once. “You butter your toast, if you want butter on it, cut your toast in half and put a spoon of marmalade on your saucer or plate. Then with a small knife, like a cake knife, you pick up your toast, put a little bit of marmalade or jam on the edge and eat the edge delicately. Then you add another little bit. Pops taught me that.” Part of the charm of De La Haye’s

Pound cake is believed to have originated in Northern Europe in the early 18th century. The original recipe called for one pound each of flour, sugar, butter and eggs, which made the cake heavy and big enough to feed a large gathering. De La Haye says once you’ve made the dense and moist pound cake, the principles are the same for a lot of different cakes. “It’s really interesting to be able to master this straight away.” 1 cup of granulated sugar 1 cup of softened butter, room temperature (rich Jersey butter is preferred) 2 farm-fresh eggs (laid today if possible) 2 teaspoons of vanilla essence (or extract) 1/2 cup of sour cream 1 ½ cups of all-purpose flour ½ teaspoon of baking powder First, weigh out all the ingredients and place them in the order of how you’re going to use them. Pour the sugar in a large mixing

videos is the setting of her working kitchen amidst a busy household and things she can’t control, like Moo the boxer under her feet or the tractor going back and forth outside.

AMERICAN CLASSICS MADE WITH EASE AND CLASS

“For us as a family, it’s been absolutely lovely to make your comfort foods because it’s gotten us to try different meals. I tried your fried chicken and now I’m making it all the time! It’s gorgeous!” For American classics made easy with a proper British twist and a profes-

bowl, add the softened butter and blend together. Whisk in the eggs, one at a time. “If you’re not careful, you’ll end up with a meringue, and you don’t want that.” Mix in the sour cream and vanilla essence and set aside. In another bowl, combine the flour and baking powder “and just a tiny bit of salt.” Gently fold in the dry ingredients. Pour the mixture into a bread pan, prepared with a liner. Finally, take a knife and score the mixture lengthwise down the middle of the pan. Bake at 350 degrees for 45 minutes. When cool, remove the pound cake from the pan, top with a sprinkle of powdered sugar and serve with fresh berries. QCBN

sional presentation, watch De La Haye in action making clam chowder, peach cobbler, meatloaf and other traditional favorites on The Beesleys’ YouTube channel. Also, visit Zonie Living on StarWorlwideNetworks.com as she demonstrates how to make a quick pound cake to have at the ready for the holiday season. “I think all food should look pretty. Just dress it up with a little bit of fruit,” she says. “At Christmastime, you can add a little holly to the side or a few berries. When you get excited about food and cooking, you just naturally want to do that.” QCBN

RANNEY continued from page 14

to the relationship I have with the Grand Canyon,” she said. “The sense of peace, the sense of place and the sense that I am home.” Aside from her love for the outdoors and adventure, being a mentor comes naturally, according to her associates. “When I started working for GCC in 2008, there was so much to learn about living and working at the Grand Canyon,” said retired GCC CEO Susan Schroeder. “Fortunately, Helen worked for GCC at the time and quietly and patiently mentored me on all the things I needed to know about the Grand Canyon. She calmly answered questions, shared insights and offered advice,” she said noting that visitors gain a lot from Ranney as she shares stories of the canyon’s rich

history, unique wildlife and geological wonders. Born into a military family in Fort Cavazos, Texas, Ranney says she moved 29 times in her life. Her family lived in Hawaii in the 1960s, “I went to grade school there and consider it one of my homes.” After the Vietnam War, her dad served as a reservist. “We moved to Phoenix in 1972. My dad was a big traveler and loved to drive so we traveled all over the United States and Europe.” She also lived in Belgium for a short time in the ‘70s. “I’ve always been so proud of my mom,” she added. “While my dad was serving in Vietnam, she went back to school and her earned her college diploma from the University of Hawaii, while raising two children!”

Ranney also volunteers at the National Park Service Canyon District, helping visitors and answering questions. “Tenacity is a good word to describe my mom,” said Ranney’s son, Zack. “My mom is an overcomer. I have witnessed so many difficult situations come her way and she’s handled all of them with grace. She never blames others or complains, she just moves forward in such a graceful and elegant way. My mom can survive anything.” Currently, the Ranneys are planning their next big adventure. “The Grand Canyon gave this life to me. I am forever grateful.”

FAVORITE PLACE TO VISIT

I have enjoyed hiking in the Sierras

since completing the John Muir Trail. It’s definitely a place that is beautiful and challenging that I have enjoyed going back to. The last time was for my 60th birthday with two friends in 2022. We went back to “Muir Hut” [aka John Muir Memorial Shelter] on the morning of my 60th and we had it to ourselves for a bit.

ROLE MODELS

My dad was a big traveler, so my travel bug comes from him, and also Wayne. He made his own path and he’s been very supportive when I quit my good job to work part-time seasonally so we can travel together.

LATEST HOBBY

I’ve taken up perennial, drought-tolerant flower gardening. Maybe I’ll

take a master gardening course, but for now, I just play around and figure things out myself and with a friend who has more local gardening experience. I love watching the hummingbirds, other birds and small wildlife, bees too, in our garden.

SUPERPOWER

Love. Love for my guy, Wayne, my kiddos, family and my strong women friends who hold each other up to be ourselves.

HOPE FOR THE NEW YEAR

More travel! My second Antarctica trip will also include Chile and Uruguay. Hoping to do another hiking trip in Europe, too. QCBN

JANUARY 2025 // Quad Cities Business News

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How Professional Cleaning Services Improve Your Quality of Life

By Lucy Leyva

i, I’m Lucy Leyva, owner of Prescott Maid to Order. Through the years, I’ve learned that cleaning isn’t just about removing dirt. It’s about helping families enjoy their homes, reduce stress and get more time back in their days. That’s where professional cleaning services come in – to make life better in ways you might not even realize.

THE VALUE OF A CLEAN, ORGANIZED HOME

A clean home does more than look nice – it feels calm, fresh and welcoming. Have you ever walked into a room where everything is spotless and instantly felt lighter? That’s not just in your head. Clutter and mess create stress; sometimes, you don’t even realize how much it affects you. When you hire a professional cleaning service, you’re not just paying for clean floors or shiny windows. You’re investing in peace of mind. A clean home gives you a fresh start every day. It helps you focus on what matters: relaxing, spending time with family or simply enjoying your space.

CLEANING SAVES YOU THE MOST VALUABLE RESOURCE: TIME

Let’s face it: cleaning takes time. Between work, school and daily life, there aren’t enough hours in the day to do everything. Tasks like dusting, vacuuming and deep cleaning floors and windows take up precious time that could be better spent doing things you love. That’s where professional cleaners come in. Our team at Prescott Maid to Order handles it all: Dust and allergen removal from every corner of your home. Floor cleaning and polishing. Deep cleaning for kitchens and bathrooms. Window cleaning for streak-free, sparkling glass. By outsourcing your cleaning to a trusted team, you’re getting that time back. Instead of scrubbing, you can relax, recharge and enjoy a stress-free home.

HOW CLEANING IMPACTS FAMILY LIFE

One of the surprising benefits of pro-

fessional cleaning is how it improves family organization. I hear this all the time from our customers: when they know the cleaners are coming, the whole family pitches in to prepare. Parents will say, “The cleaners are coming – pick up your room!” This simple routine creates a positive shift. It teaches kids responsibility, takes pressure off parents and helps the whole household stay organized. The result? Less stress, better communication and a home everyone can enjoy together.

HEALTH BENEFITS OF PROFESSIONAL CLEANING SERVICES

A professional cleaning service doesn’t just make your home look clean – it keeps it healthy. Construction dust, allergens and bacteria can build up in hidden places like carpets, vents and baseboards. These contaminants affect indoor air quality, especially for families with allergies or pets. At Prescott Maid to Order, we use thorough techniques to remove dust, grime and allergens from every surface. We pay attention to the details, ensuring your home isn’t just clean –

it’s safe for your family.

TRUST: THE HEART OF PROFESSIONAL CLEANING

I always say, “Cleaning is a service of trust.” When you hire a professional cleaning team, you’re letting us into your personal space – your home. That’s why it’s so important to hire professionals you can rely on. At Prescott Maid to Order, we treat every home like it’s our own. Whether we’re doing a move-in clean, a weekly maintenance clean, or a one-time deep clean, we focus on quality, care and attention to detail.

WHY PROFESSIONAL CLEANING IS ABOUT QUALITY OF LIFE At the end of the day, cleaning isn’t just about wiping counters or vacuuming floors. It’s about giving families a chance to enjoy their homes – without stress, mess or precious time loss. Hiring professional cleaning services means: More time for yourself and your family. A healthier, allergen-free home.

Less stress and better organization. A clean, comfortable environment where you can relax. For us, this work isn’t just a job. It’s about improving lives, one clean home at a time.

TAKE BACK YOUR TIME – AND YOUR PEACE OF MIND

If you’ve been struggling to keep up with cleaning, don’t hesitate to ask for help. Let professionals take care of it for you. With our team at Prescott Maid to Order, you’re not just getting a clean home – you’re getting a better quality of life. Because when your home is spotless, your mind is clearer, your family is happier and your time is your own. And that’s something we all deserve. QCBN

Lucy Leyva is the owner of Prescott Maid to Order.

DISCOVERY continued from page 10

on behalf of the State of Arizona, we’re very happy to be participants in this project and look forward to future partnerships,” she said. Other special guests speaking during the grand opening included New Horizons Principal Investigator Alan Stern, Ph.D., who led the historic mission to Pluto; retired NASA astronaut Nicole Scott, Ph.D., who spent 104 days in space; astronomer David Levy, Ph.D., who co-discovered the Comet Shoemaker-Levy 9 (that collided with Jupiter) with astronomer Carolyn Shoemaker and geologist Gene Shoemaker, Ph.D., of Flagstaff; and, “Outlander” series author Diana Gabaldon, Ph.D., the great granddaughter of Stanley Sykes, who designed, engineered and built the dome to house the telescope used to discover Pluto. Stern, who flew on a suborbital flight aboard the Virgin Galactic 05 mission last year, talked about the future of artificial intelligence in space, saying it will be able to take data and analyze it onboard a spacecraft and then decide what to do as a follow up. “When we flew by Pluto, that all took place on one day and the light travel time was such that nobody could react to the data because it took so long – five hours – for the signals to come to Earth. If we’d had AI software on board and had properly trained it and instructed it, it probably could have said, ‘If you see this, do that. If

“This Astronomy Discovery Center, it’s a new facility, yes, but it’s also an invitation – it’s an invitation to learn, to question and to explore,” said Lowell Executive Director Amanda Bosh at the grand opening.

you see that, do this.’ Instead, we had to just blindly take data and see what we got. And unfortunately, there was no second try.” Scott shared how she described Earth to her 7-year-old son from her view in the International Space Station. “Imagine you’ve got a lightbulb, it’s turned off, and you’ve splattered it with all the colors you know Earth to be. And then you turn it on and it’s the brightest light bulb you’ve ever seen and now you kind of have to adjust your eyes to look at it. It’s just this

glowing, iridescent, translucent Earth that you never imagined could be so beautiful and it’s set against the blackest black you’ve ever seen. Just really, really beautiful.” Grand opening guests to the new $53 million Discovery Center also visited the Planet X Café with indoor and outdoor seating; the Lowell Universe Theater with its curved, wrap-around screen and ceiling screen that together can “place” guests on other planets; and the reclining heated seats of the rooftop Dark Sky Planetarium.

Brooks Sedlak, age 6, of Scottsdale was one of the first guests into the interactive Orbits Curiosity Zone. “He wants to be an astronaut,” said his mom, Stephanie. Photo by Bonnie Stevens

As Lowell’s new executive director, Bosh praised her predecessor Jeff Hall, Ph.D., for his more than three decades of service. “His leadership has inspired countless ideas and laid the groundwork for the incredible milestones that we celebrate here today.” Lowell Observatory Sole Trustee Lowell Putnam, the great nephew of Percival Lowell, said the observatory made a commitment about a decade ago to create the premier destination for astronomy education in the world. “That was a lofty goal, but it was also

a very powerful vision and it resonated with so many people. The incredible amount of time and wonderful talent that you’ll see in here and the, of course, generosity of treasure have made this an incredible facility that is just an unimaginable combination of art and science. I am pleased and honored to welcome everyone here to the Marley Foundation Astronomy Discovery Center.” QCBN

Quad Cities Business News // JANUARY 2025

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Prescott Chamber of Commerce Reflects on a Successful 2024, Looks Ahead to a Thriving New Year

By Sheri Heiney

s we close out 2024, I want to extend my heartfelt gratitude to the businesses, organizations, volunteers and community members who made this year an incredible success for the Prescott Chamber of Commerce and our beautiful city. Throughout the year, your unwavering support and engagement have made a tangible impact. Our Chamber membership has grown to over 1,100 strong, fostering connections that strengthen our local economy and create valuable opportunities for growth. The dedication of our members and partners has been inspiring, and together, we’ve accomplished remarkable achievements that make Prescott the thriving hub we know and love. This year, we celebrated milestones like the return of beloved annual events, including the Courthouse Lighting Ceremony, Annual Christmas Parade, FallFest and the Chamber Business Awards. These events not only bring joy and tradition to our community but also highlight the

vibrancy of our local businesses and nonprofits. I want to thank everyone involved in planning, volunteering, sponsoring and attending these signature events—your efforts are what make them so special. We also took important steps toward workforce and economic development in our region. Through the Prescott Chamber of Commerce Foundation, we continue to collaborate with local schools, higher education partners, the YavapaiPrescott Indian Tribe and businesses to ensure a strong workforce pipeline for the future. I’m proud of the role we’ve played in advancing initiatives like the Western Yavapai County Workforce Development 5-Year Plan and supporting programs that create sustainable opportunities. Looking ahead to 2025, we are excited to build on this year’s successes with new initiatives, fresh opportunities for connection and continued support for our business community. Whether it’s through networking events like our upcoming Prescott Chamber Spotlight & Networking, business workshops or tourism promotions, the Chamber is here to help

you learn, share and thrive. As we gear up for the year ahead, I encourage you to stay engaged, share your ideas and take full advantage of the resources we offer. Together, we will continue to make Prescott a remarkable place to live, work and play. On behalf of the Prescott Chamber

of Commerce team, I wish you all a happy, healthy and prosperous new year. Thank you for your continued support and for being an integral part of our success. Here’s to an even brighter 2025! QCBN

Sheri Heiney is the president and CEO of the Prescott Chamber of Commerce.

January Chamber

Events

Prescott Chamber Annual Meeting Thursday, Jan. 16 at 8:00 am The Elks Theatre 117 E. Gurley St. Prescott, AZ 86301

Coffee Connect Wednesday, Jan. 22 at 7:30 a.m. The Grand Highland Hotel 154 S. Montezuma St. Prescott, AZ 86303

Ribbon Cutting Ceremony Thursday, January 23rd at 4pm Moussetache Cafe 3250 Gateway Blvd #338 Prescott, AZ 86303

Chamber 101 Tuesday, Jan. 28 at 8:30 am Prescott Chamber of Commerce 117 W. Goodwin Street Prescott, AZ 86303

Ribbon Cutting Ceremony Thursday, January 30th at 4pm Montessori Children’s Academy 630 Park Street Prescott, AZ 86303

Visit Prescott.org for More Information and to Register or Call 928-445-2000

JANUARY 2025 // Quad Cities Business News

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CEO continued from page 12

tion, channeling that vision into actionable steps. He recounts his experience with a Kenyan start-up founder who envisioned revolutionizing local economies by planting and harvesting trees. “He was coming to me every day with sawmill ideas. I kept saying to him, ‘Tevis, we don’t need to worry about a sawmill for at least seven years. Let’s focus on how we’re going to get these trees planted.’”

THE POWER OF MENTORSHIP

The No. 1 takeaway Thomas hopes people have when they read his book is understanding the profound impact mentors can have on professional journeys. “The success I’ve achieved wouldn’t have been possible without the guidance and support of numerous mentors throughout my life,” he writes. “Some offered explicit mentorship, while others unknowingly influenced me though their actions and principles.” Early on in his career he was told that whomever his mentor was, whether in a week or in a year, he’ll think they are not as smart as he originally thought. “What happens is that you learn all you can from that person and then it’s time to move on to another mentor.” Just as crucial, Thomas writes, is actively seeking opportunities to

mentor others. “As CEO, I believe the daily mentorship of associates is paramount. However, there’s also merit in identifying individuals with potential who require guidance to refine their skills and advance their careers.”

LESSONS IN PROFESSIONALISM

Thomas’s advice extends beyond boardrooms and profit margins. He emphasizes the importance of professionalism, particularly in today’s social media-driven world. “What you post is permanent,” he warns, recounting an instance when a promising senior executive candidate was disqualified because of what was found on social media. “Please don’t post,” he says, but if you do, “assume your grandparents, parents and kids, if you have them, are going to see it.” He also advises professionals to skip the alcohol at business parties. “I have seen careers ruined over alcohol. And I have never seen anything good come out of it.” The Importance of a Supportive Family Thomas writes about his very first CEO job and how excited he was to join the Young Presidents Organization, where he believed he would learn all the secrets to business. “What I found was there aren’t any tricks or secrets to business, it’s about

having stability in your personal life. The leaders who had business issues had problems in their personal life. I quickly learned, as long as you have stability, then you can take on any business problem you’re faced with.” Part of the reason for writing “Serial CEO: Lessons From the Climb,” Thomas says was for his wife of 40 years, Jill, and kids, Kayci, Matt and Ross. “When my daughter, Kayci, had to write an essay to apply to college, she wrote about how she moved 16 times in her 18 years of life. Never in my career did she or anyone else in my family ever complain. And if it weren’t for that support, I would have never had the career I had.”

TEACHING BUSINESS SKILLS FOR NONPROFIT ORGANIZATIONS

During his time at NAU, Thomas co-founded the Northern Arizona Center for Nonprofit Entrepreneurship. The work involves mentoring students and teaching them about strategic planning and the unique challenges of nonprofit management. Students receive a nonprofit management certificate and help in finding paid internships. “It’s a huge win-win,” he says. “Local nonprofits receive mentoring from me or the students. We do projects for the nonprofits and the students get to see what the real

Serial CEO: Lessons From the Climb is available now on Amazon. Photo by Bonnie Stevens

world is like.” In six years, more than 1,000 students have gone through the program and nonprofits have received thousands of hours in volunteer work. Thomas also is the CEO of the Northern Arizona Leadership Alliance in Flagstaff.

A LEGACY OF LEADERSHIP

Growing up in a modest household where he shared a bed with his brother and a bathroom with his six other family members, Thomas says he learned resilience. “It gave me the

courage to take risks. I had nothing growing up and life was OK. So, even if I lost everything, life would still be OK.” As Thomas continues to mentor students, write, and lead, his focus remains on making a positive impact. “True success isn’t measured by titles or wealth,” he writes. “It’s about the difference you make in the world.” QCBN

To hear more from T. Paul Thomas, watch Zonie Living at StarWorldwideNetworks. com.

Quad Cities Business News // JANUARY 2025

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MOONSHOT continued from page 1

format of ABC’s “Shark Tank,” will make stops in the following locations: Quartzsite: March 12 Parker/La Paz: March 13 Sierra Vista: April 11 Wickenburg: April 17 Prescott/Quad Cities: April 24 Verde Valley: May 15 Globe/Miami: May 21 Superior: May 22 St. Johns: June 19 Western Pinal County - City of Maricopa: June 21 Lake Havasu: June 26 Fort Yuma: June 27 Graham/Greenlee: July 11 Ajo: August 20 Sahuarita: August 21 Nogales: August 22 Payson: September 13 Flagstaff: September 18 Winslow/Holbrook Corridor: September 19 Page: September 25 The Rural Arizona Pitch Competition State Finals will be in Prescott, Saturday, Oct. 18. Participants will benefit from bilingual pitch training, mentorship and materials in English and Spanish. Each local winner will advance to the state finals in Prescott, with a chance to win the state title and up to $10,000 in cash, as well as the Crowd Favorite award (valued at $5,000) and several other new cash prizes.

GRADUATES continued from page 28

The puzzle pieces of small business ownership came together for Puzzle Rides founder Katie Dufort after winning the Moonshot competition locally in the Quad Cities and then again in Cottonwood for the Statewide Rural AZ Pitch Competition last year. Courtesy photo

“Moonshot’s Rural Arizona Pitch Competition provides important opportunities and visibility for startups across the state, and we are proud to partner in their efforts,” said Arizona Commerce Authority President and CEO Sandra Watson. “To date, many prominent Arizona startups from rural communities have been highlighted and accelerated through the tour. We can’t wait to see what the 2025 competition has in store!” The addition of bilingual resources and mentorship aims to foster inclusivity and empower all entrepreneurs. “I’m inspired by how Moonshot and

the Pitch Tour empower rural Arizona’s small businesses to achieve bold growth and foster vibrant economic futures all across Arizona,” said APS Economic Development Representative Mackenzie Fitz-Gerald. Since 2018, Moonshot’s pitch competition has transformed ideas into thriving businesses, offering economic development opportunities to rural communities statewide. QCBN

Noi Jackson Adam Johnson Ronnie Kohlhauer Kendall Kunick Jennifer Leibin Matthew Mabbitt Nicolette Maestas Hailey Mayhan Aiden McCarter Haydee Mesta Brad Milan Justin Miller Geri Mills Audrey Norman Alejandro Ocampo David Podkowa Chloe Polacek AJ Purinton Kaylee Rhodes Patricia Robinson Kyla Rolfes Eric Ross Alister Rothrock Katelyn Schield Anna Sharp Christine Teague Jennifer Thomas

Alyssa Wasil Christopher Wengerd James Youngblood Yavapai College operates six campuses and centers throughout Yavapai County and offers more than 100 degrees and certificates, two baccalaureate degrees, student and community services, and cultural events and activities. To learn more about YC, visit www.yc.edu. QCBN Dr. Lisa B. Rhine serves as the 10th president of Yavapai College, bringing to the institution over 35 years of leadership experience across a number of leading colleges and universities in Ohio, Kentucky and Virginia. Yavapai College offers over 100 degrees and certificates, including two baccalaureate degrees, student and community services, and cultural events and activities at six locations throughout Yavapai County.

For more information on dates, locations and participation, visit www.moonshotazpitch.com or contact pitch@moonshotaz. com.

Phone 928-864-7440 Fax 928-226-0303 The Courtyard Building | 115 E. Goodwin Street - Suite D, Prescott, AZ 86303 troy@quadcitiesbusinessnews.com Web quadcitiesbusinessnews.com Founder: Troy Bix Publisher Troy Bix | 928-420-4407 troy@quadcitiesbusinessnews.com Advertising Manager Linda Thein | 602-799-0583 linda@quadcitiesbusinessnews.com Account Executives Tyler Hood | 928-440-0747 tyler@quadcitiesbusinessnews.com Editor Bonnie Stevens | 928-380-4349 bonnie.stevens@gmail.com Copy Editor Carolyn Wendell | cwendell@gmail.com Design & Production Rob Ghosh Design | rob@robghosh.com

Contributing Writers Bonnie Stevens Stan Bindell V. Ronnie Tierney Betsey Bruner Contributing Photographers Kay Lyons, Bonnie Stevens, Sue Marceau, Stacey Wittig, Veronica Tierney, Fresh Focuses Photography Quad Cities Business News is a publication of Quad Cities Business News, LLC and distributed free each month to residents of Prescott, Prescott Valley, Chino Valley and Dewey-Humboldt. Reproduction of any portion of the publication is strictly prohibited without expressed permission. The publisher reserves the right to refuse any advertisements submitted to the newspaper and is not responsible for the claims of its advertisers.

JANUARY 2025 // Quad Cities Business News

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BRACETY continued from page 1

new role. Before joining the chamber, he spent nearly two decades as general manager and vice president of operations and talent management at Grace Hospitality Group’s Prescott Resort & Conference Center. His extensive background also includes management positions at the Westin Mission Hills Resort, Westin La Paloma Resort in Tucson, Wyndham Phoenix Hotel and Crowne Plaza Hotel. In addition to his professional achievements, Bracety has a strong record of community service. He has served on the Yavapai College District Governing Board since 2022 and held leadership roles in the Prescott Frontier Rotary Club, the Arizona Community Foundation of Yavapai County and the Prescott Fine Arts Association. In 2014, he was named Prescott Area Leadership’s Man of the Year. Bracety’s long-standing relationship with the chamber began in 2006 when he joined the board of directors. Through the years, he has held various positions, including secretary, chairman and treasurer, gaining an intimate understanding of the chamber’s operations.

REFLECTING ON CHALLENGES

Bracety’s career has not been without its challenges. During the COVID-19 pandemic, he faced the difficult task of furloughing staff at the Prescott Resort. To support his employees, Bracety offered daily hot meals for their children. “I said, ‘I can’t give you a job, but I can feed your kids,’” he recalled. “These are people who stuck by me for years. I couldn’t just let them go.” During that time, he also strived to support other businesses. “We told them, ‘Your survival is going to be our survival. That’s how we made it through.”

AN ATTRACTIVE PLACE TO LIVE

AIRSTREAM continued from page 3

Prescott Valley’s appeal as a place to live and visit has led to rapid growth, presenting both opportunities and challenges. Bracety acknowledges the importance of balancing development with maintaining the community’s unique character. “There’s so much to do in the community. There’s the Findlay Toyota Center, golfing, hiking, mountain biking. If there are things to do, if your schools are great, if the hospitals are good, it adds value to your home,” he said. “Yavapai College is a staple. We have a great climate. We have a sense of community pride. People like each other.” Because of the attractive Prescott Valley lifestyle, he says, “We always knew there would be growth. If you buy a house on a vacant lot, at some point someone’s going to purchase land next to you and build a house. If you live near a vacant strip of land, they might put a golf course there someday.”

A NEW CHAPTER

As Bracety steps into his new role, he is focused on ensuring a seamless transition and building on the chamber’s successes, led by Marnie Uhl for the past 19 years. “I love the community and what the Chamber does. The skill sets I’ve learned and garnered and the relationships I’ve gained along the way, I’ll carry that forward.” QCBN For more information about the Prescott Valley Chamber of Commerce, visit www.pvchamber.org or call 928-772-8857.

A national outfitter – Auto Camp – has eight overnight trailer parks for glamping in scenic spots across the country. Denny Durbin, owner of Silver Travelers in Phoenix, said he has renovated vintage trailers for clients all over the world, including RV parks in Moab, Utah and Borrego Springs, California. In business for 14 years, Durbin has seen a spike of This is one of 10 Avion trailers Flagstaff Airstream interest in old trailers. “It Renovations restored for Air Village in Prescott. took off like gangbusters Photo by Peter Corbett about five or six years ago,” he said. “My specialty is triple-axle Avion trailers,” adding that he prefers Avions to Airstreams. Reynolds said he’s also partial to Avions because they are a little roomier and have rugged 2 x 6 steel frames. Avion competed with Airstream from 1956-90, but is no longer in business, making parts hard to find. Reynolds compared the divide between Avion and Airstream enthusiasts to the split between Ford and Chevy fans. “If you get ‘em in the same room, they’re never going to agree” on which trailers are better, he said. In any case, restoring Airstreams and Avions is time consuming and not inexpensive. It can take three to eight months to do one trailer. A key element of restoring trailers is removing the aluminum shell from the frame to redo the subfloor and get rid of any remnants of stowaway rodents or black mold, Reynolds said. A standard trailer renovation costs $75,000 to $125,000. “We’re not the cheapest. We’re really focused on creating a high-quality experience for our customers so that they can enjoy it for decades, as opposed to – pardon the expression – putting lipstick on a pig.” QCBN

Prescott Valley Chamber presents

Business Academy VXIII January 22 - March 12, 2025 Wednesday evenings - 5:30 to 8 p.m. 8 week business education program designed for all businesses. Classes include: Human Resources, Finance, Technology, Marketing, Customer Service and Networking. Classes taught by professionals in each area. Chamber members - No tuition - $30 registration and materials fee Non-member - Tuition $250 Light meal provided prior to each class.

Prescott Valley Chamber of Commerce; Catalysts for business and community growth, Conveners of leaders and influencers, Champions for economic success.

For more information or for membership connections visit

pvchamber.org or call 928-772-8857

Quad Cities Business News // JANUARY 2025

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