January 2024 by Quad Cities Business News

INSIDE THE JANUARY 2024 ISSUE: Sedona Spa Floats Away Stress p. 3 Women Wranglers Take the Lead at Grand Canyon p. 4 Study Reveals Yavapai College Success p. 6

Awards Go Out for Heroes Among Us p. 11 Rancher Tim Peterson Promotes Arizona Grass Raised Beef p. 14 Chino Valley Honors El Paraiso p. 26

Buckle Up for 2024: Artificial Intelligence is Vastly Accelerating Small Business Efficiency Is ChatGPT joining mainstream America faster than humans can manage it? By Bonnie Stevens, QCBN

rapped in soft throws and sipping warm lattes, five women business owners

gathered on overstuffed couches in a Charleston, South Carolina, beach house in October to mastermind strategies for overcoming challenges and positioning themselves for 2024. Their

expertise spanned real estate, finance, marketing, business leadership and energy healing. Ideas were flowing like the gentle waves rolling to shore just outside the

home. However, all motion stopped inside with the task of creating online content to promote the services of the spiritual healer, Claire (not her real name).

Continued on page 31

Rolling into the New Year PinDrop Travel Trailers wants to provide a better camper, create jobs, improve a rural economy

Out of a love for camping with their girls, Lilah and Faye, and their dream to build a better camper, Cottonwood Mayor Tim Elinski and his wife, Ruth Ellen, created PinDrop Travel Trailers, a startup gaining traction from Miami, Arizona. Courtesy photo

January 2024 | Issue 1 Volume 12

By Bonnie Stevens, QCBN

n the road back home from Montana, Tim and Ruth Ellen Elinski of Cottonwood had a revelation. “We should start a business manufacturing these travel trailers,” said Ruth Ellen to her husband, referencing the camper Tim built from scratch that was rolling behind them in tow. “It got such rave reviews from other travelers on the road,” Tim explained. “At that point, it was just a matter of coming up with a name and jumping in,” he said. And jump in they did. That was five years ago, and since then, they’ve developed the PinDrop Travel Trailer, a solar-powered, lightweight micro camper constructed in a tight shell made for off-road travel, off-grid living and self-contained camping. “It has a super insulated cabin with a queensized mattress, and we put a lot of design into the kitchen,” said Tim. “It’s a rear-hatch camper, just like the old teardrop-style design, but our kitchen pulls out, so you find yourself standing in a U-shaped galley. You’ve got a two-burner stove,

cold food storage options, a deep stainless-steel sink, music and lights.” “The galley kitchen is probably the biggest draw because it makes preparing meals easy with all your common kitchen cooking needs accessible out on the road,” added Ruth Ellen. Tim got the idea for the prototype when their 1952 Happy Home camper was on its last wheels. By the time the pandemic hit, the Elinskis were just gaining momentum with what they considered their “better” camper. “People didn’t know about us yet, but I do think that was a real opportunity for us because many decided they wanted to get out of the house and into the middle of nowhere,” said Ruth Ellen. “We built a couple of units and started a rental program. People could rent and not necessarily commit to a purchase.” Tim, who is the mayor of Cottonwood and had owned a construction company for 18 years, and Ruth Ellen, who is the director of the Yavapai Small Business Development Center, were no strangers to the impact small businesses can have on rural communities. They fell in love with property in the historic district of Miami, Continued on page 30

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Floating Anxiety, Depression, Pain Away Sedona’s Rene Russell helps others reduce stress with her True Rest Float Spa By V. Ronnie Tierney, QCBN

here have been a lot of theories floating around about the best way to get some good rest, but Reduced Environment Stimulus Therapy (REST) just might have emerged as the perfect modality. In her quest to find a place or thing that could ease the pain of loss, True REST Float Spa Sedona owner Rene Russell found it in floating in a Pod (an extremely large tub with a lid) filled with skin-temperature water mixed with a conglomeration of 1,000 pounds of Epsom salts, 40% magnesium – a recipe that has more salt than the Red Sea and creates buoyancy like that of floating on air. “I did everything I could think of to deal with the grief of losing my son,” said Russell. “Nothing worked as well as floatation therapy. You literally feel like you’re floating in space, you don’t even feel the water. This helped me to work things out in my head and because floating has been proven to reduce the stress hormone cortisol, it has helped release the negative emotions that I was feeling such as anxiety and

depression.” Though Russell and her husband were born and raised in Chicago, they visited Sedona often through the years and eventually purchased a summer home in the Red Rock Country. “I love Sedona and have been coming here since I was a baby because my grandparents lived in Phoenix,” she said. “I even have a picture of me as an infant in front of the Chapel of the Holy Cross.” The couple decided to make the move from Chicago to their Sedona home in 2007. In 2015, Russell took the plunge and purchased the franchise for True REST Float Spa in Sedona. “Before that time, I would drive down to Tempe to float. That is where True REST Float Spa started. They have 50 franchises right now and eight are under construction. They are located coast to coast as well as in Canada.” The salt and magnesium in the water helps relieve pain, especially arthritis, she says. “Also, floating helps me sleep better. I had terrible insomnia and absorbing the magnesium from the salt really helped.”

True REST Float Spa Sedona owner Rene Russell encourages clients to add floating to their self-care routine. Photo by V. Ronnie Tierney, Fresh Focuses Photography

The near-weightless environment of floating allows muscles and joints to relax. Russell says it increases blood flow and helps repair muscle tissues. “It is especially beneficial for those with injuries or chronic pain. Some people

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have said it’s like floating in space.” “I work with people to decrease anxiety and strengthen their nervous systems,” said Empowerment Coach and Perception Reflection owner Emily Wade. “True Rest Float Pods are the

perfect place to find peace, whether you are a seasoned professional looking for your own self-care or helping a client find an opportunity for peace and quiet in their hectic lives.” Continued on page 24

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Women Wranglers Lead the Mule Pack at the Grand Canyon By V. Ronnie Tierney, QCBN

he mules at the Xanterra Travel Collection Grand Canyon South Rim Mule Operations are trained for a women’s touch, because all of the trail guide wranglers at the Grand Canyon are women. Although it hasn’t been documented, this might be historic. “As far as I know, it’s the first time for an all-woman trail guide team of wranglers. It’s very unique,” said Grand Canyon South Rim Mule Operations Manager John Berry. “It’s also the first time I’ve been a boss of an all-woman trail guide wrangler crew. It’s very cool and they do a great job. The women are good with the guests and compassionate toward the mules. As one of the biggest mule operations of its kind in the nation, I hope they take pride in their work here.” Transplanted from New York, Texas, Colorado Michigan, Ohio and California, these wranglers range in age from 18 to 43, and Grand Canyon visitors who have taken the Xanterra Collection’s mule rides to Phantom Ranch or the Canyon Vista Rim have

been very impressed with their work. Remarks such as, “You ladies are amazing,” “Great time with Julia and Kylie, they’re phenomenal guides,” and “Thank you, Harper for such a great mule ride, we enjoyed every step,” and “Tex was the best wrangler ever!” grace the Grand Canyon Mule Riders and Wranglers Appreciation Facebook page that has almost 9,000 members. Laurie Brieget Burg, who created the Facebook page in 2009, said she started the page right after taking a two-day mule ride to Phantom Ranch. “It’s a very difficult job,” she said. “Also, it was my 50th birthday and an incentive for me to lose weight for the ride. The maximum weight is 200 pounds and I was over that. I managed to get down to 197.” The mule ride to Phantom Ranch generally leaves the corral near the Bright Angel Trailhead early morning, making stops along the way with a lunch at Havasupai Gardens. The click-clacking of hooves marching down the corridor trails adds a bit of excitement to weary hikers. “One of my favorite things about Continued on page 28

Pictured from left to right: Grand Canyon South Rim Mule Operations Trail Guide Wranglers, Kylie Keefer, Harper Slusher, Hunter Gilbert, Abbie Fick, Lisa “Tex” Parker, Tiffany Chandler, Julia Escobedo, Erin Milligan, Nellie Blue. Courtesy photo by Jack Rinaldi

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Yavapai College Scores High in Economic Impact, Student Success

By Michael Grady, QCBN

ecent studies measuring the effectiveness of Arizona’s community colleges name Yavapai College as a statewide leader in successful student outcomes and a dynamic force in the local economy. Every year, the Arizona Community College Coordinating Council releases its Strategic Visions Outcome Report, with statewide data on how the state’s community colleges perform in terms of access, completion rates and alignment with Arizona’s workforce needs. While all 10 institutions performed well, Yavapai College led the field in all categories, including completion

rates in degree programs; successful outcomes for full-time and transfer students; and successful outcomes for occupational learners seeking post-secondary degrees, certificates or workforce credentials. “We are super excited,” said YC President Dr. Lisa Rhine, when she presented the study to faculty and staff at her State of the College address. “This is representative not only of the hard work at the college, but also the accomplishments and success of our students – which is why we’re here.”

STUDENT FOCUS, REGIONAL IMPACT

The AC4 report paints a picture of

// YC ranks first in the state among community college students seeking a degree or certificate within a six-year timeframe. YC’s stunning 46.8% completion rate places it above the state completion rate (34.7%) and well above the national average of 31.9%. //

Yavapai College making a positive regional impact, one student at a time. YC ranks first in the state among community college students seeking a degree or certificate within a six-year timeframe. YC’s stunning 46.8% completion rate places it above the state completion rate (34.7%) and well above the national average of 31.9%. That success carries over to local students seeking their general education (AGEC) credits, as well. Thirty-seven percent of YC students completed their Gen-Ed credits within a six-year period, first among Arizona community colleges, and more than 14 percentage points above the state average. YC leads the same category among transfer students – those who take their YC credits to a four-year college or university. An impressive 74.3% of them reported successful outcomes within a six-year timeframe; a rate that’s 14.9% above the current state average. Yavapai College students also led the field in productivity categories. Sixty-three-point-five percent of YC’s full-time students completed at least 42 credits by the end of their second academic year. A whopping 74.2% of Continued on page 29

YC students express enthusiasm for their college. Courtesy photo

JANUARY 2024 // Quad Cities Business News

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Local Business. Global Opportunity.

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Business Woman QCBN

of the Month

Making a Strong Digital Statement Hilarie Strong is the Prescott branch owner of MGM Design

By Stan Bindell, QCBN

ilarie Strong has opened a branch of MGM Design in Prescott to help businesses promote themselves through website design, short-form video, Facebook ads, Google digital ads, social media management and business profile management. MGM Design just celebrated 25 years in Yuma and Strong opened the Prescott office last month at Wingspace in Prescott, where businesses share office space. Matt Molenar, owner of MGM Design, who owns the Yuma-based business, convinced Strong to open the Prescott office. Helping business clients with social media promotion can be done anywhere, but Strong likes meeting with clients in the Quad Cities area. Strong worked for the Pagosa Springs Chamber of Commerce in Colorado. Pagosa Springs is located at 8,000 feet and receives a significant amount of snowfall. When her husband, Ron, retired from the military, they decided to move to Prescott for the milder weather. “We provide full-service digital marketing,” she said. “We customize it to what people want. I enjoy working with clients one on one.” Strong, digital marketing manager for MGM Design, worked at the Yavapai Small Business Development Center in Prescott Valley for 18 months

Hilarie Strong, formerly with the Yavapai Small Business Development Center in Prescott Valley, strengthens communications and marketing efforts for her MGM Design clients. Photo by Stan Bindell

as a business trainer, which is where she met Molenar when he was leading a training session. One of the reasons she likes working with Molenar is because he is involved in community service. MGM Design

// “I want to understand my clients’ point of view and help them post good content,” she said. “We can also do an audit of their social media to show them what they’re doing and what they’re not doing.” //

celebrated its 25 years in business with 25 acts of kindness, such as donating to food banks and toy drives. Strong wants to copy that in the Quad Cities, as MGM Design has joined the Prescott and Chino Valley chambers of commerce and will soon join the Prescott Valley Chamber of Commerce. She has already donated time to build the website for the Chino Valley 9/11 Memorial website and has joined the Women’s Community Network, which helps charitable organizations in the area. “That’s really important. They have a lot of amazing, wonderful women,” she said. MGM Design is in the process of hiring another employee in Prescott and plans for continued growth. Strong says customer service is her No. 1 priority. “I do that by checking

in with clients. I want to get their feedback. I’m always looking for new clients and people can reach out to me if they have questions.” Strong said when businesses use MGM Design for their social media and website work, it allows them to pay more attention to the other concerns of their businesses. “I want to understand my clients’ point of view and help them post good content,” she said. “We can also do an audit of their social media to show them what they’re doing and what they’re not doing.” The best part of MGM Design, she says, is getting to know the people and being able to help them. She says businesspeople learn they are not an island and cannot do it alone. “Word of mouth is now online. Businesses need to have a presence on-

line and need to have reviews online,” she continued. “If you haven’t updated your Facebook in several months, that’s a red flag.” MGM works with all budget sizes, but she believes it is important for every business to have a marketing budget to help them attract customers and expand. “We can help at all stages. We can help with businesses that are just starting, but we can also help businesses grow.” Born and raised in South Dakota, Strong has bachelor’s and master’s degrees in business, both from the University of Southern California. She and her husband have two children, two grandchildren and three dogs. QCBN For more information, Strong can be reached at 303-217-0843 or jjhilarie@ mgmdesign.com.

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Seasoned stylists, Anna Cain (standing) and Elizabeth Ashe are the owners and operators of Sunflower Hair in Prescott Valley. Photo by Stan Bindell

Color, Cut and Cheer at Sunflower Hair

By Stan Bindell, QCBN

n the heart of Prescott Valley, Sunflower Hair, nestled within the confines of a quaint, sunlit yellow cottage, beckons patrons to experience the mastery of seasoned hairdressers Annie Cain and Elizabeth Ashe. Each boasting more than four decades of hairstyling expertise, the dynamic duo has seamlessly collaborated for 11 years, culminating in the establishment of Sunflower Hair on Nov. 1. Formerly with Shear Factor Salon, Cain and Ashe decided to embark on their entrepreneurial journey, driven by a shared commitment to exceptional hair care. With a clientele that spans all genders, Sunflower Hair endeavors to provide a haven of cheerfulness, where clients find solace in the skilled hands of these veteran stylists. The vibrant yellow cottage, symbolic of the salon’s jovial ethos, has become synonymous with happiness for its returning patrons. Ashe articulates their philosophy, stating, “We work hard to avoid drama. This is everyone’s happy place.” Eschewing the chaotic ambiance that can often accompany the hairstyling industry, Sunflower Hair thrives on the principles of tranquility and customer satisfaction. For Ashe, the venture into entrepreneurship was an unforeseen but welcome trajectory. “If

you need to work, you might as well be happy and doing something fun,” she said. The rapport between Cain and Ashe, marked by their laid-back demeanor and warm hospitality, creates an inviting atmosphere for clients seeking not only a haircut but an enjoyable experience. Ashe emphasizes the salon’s commitment to customer preferences, explaining, “We give them what they want, not what we want.” Listening attentively to each client’s desires is the cornerstone of Sunflower Hair’s success, fostering a loyal following and a supportive community that considers the cottage their haven of beauty. Diversifying their offerings, Cain and Ashe cater to an array of hairstyles, encouraging clients to bring in photos for precise articulation of their preferences. Reflecting on their individual journeys into hairstyling, Cain’s early foray into cutting hair contrasted with Ashe’s pragmatic decision to enter the profession in 1980, a choice she has embraced ever since. QCBN Inviting all to join their “happy place,” the Sunflower Hair cottage, with its storied history as a woodworking shop and the first post office in Prescott Valley, exudes charm. To partake in this unique hairstyling experience, visit Sunflower Hair at 3130 Cochise Drive, Prescott Valley. For appointments and further information, contact Elizabeth at 310-569-3029 or Anna at 928-277-6177.

// Ashe articulates their philosophy, stating, “We work hard to avoid drama. This is everyone’s happy place.” Eschewing the chaotic ambiance that can often accompany the hairstyling industry, Sunflower Hair thrives on the principles of tranquility and customer satisfaction. //

JANUARY 2024 // Quad Cities Business News

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Empower Your Future:

Comprehensive Support Services for Graduates! Cathy Koon, who has led Grief Share for spouses of combat veterans for two decades, received the Delissa G. Blair Military Spouse Award. Courtesy photo

Heroes Among Us Honors Veterans, First Responders

By Heidi Dahms Foster, QCBN

ethany’s Gait Ranch, a Prescott organization that brings veterans and rescue horses together, promoting healing for both, honored local veterans and first responders this fall with its annual Heroes Among Us awards. The sixth annual event recognizes those who have served in uniform and who continue to give back to their communities through volunteering in the Quad Cities area. Heroes are honored in five categories: military (active, reserve or veteran), first responder (any agency; active or retired), military spouse, first responder spouse, and organization. This year, awards were presented during a celebration at Windmill House in Chino Valley. The evening included dinner and a keynote speech by retired U.S. Navy Seal Captain and former Deputy Assistant Director of Defense John Burnham. Prescott Police Chief Amy Bonney and Prescott Fire Chief Holger Durre presented the awards. The first Heroes Among Us event took place in 2016, with a break in 2020 and 2021 because of the pandemic. Founder and Executive Director

Cristi Silverberg-Rose created the awards event after she noticed how veterans and first responders continue to give of themselves outside of uniform. “They have a servant’s heart no matter what situation they’re in,” she said. “I felt that needed to be honored.” Each potential hero is nominated by a community member, and each is reviewed by a committee. “In most circumstances, those who are honored have been given awards for their professional service but not necessarily for their volunteer service,” Silverberg-Rose said. “I think seeing how passionate the honorees are about giving back to the community encourages them and others to give their time to the community outside the uniform.” One notable Heroes Among Us award winner in the past included the 2022 recipient of the Lt. Col. David Weir Military Award. Silverberg-Rose said Chuck Fulton, USAF (ret.) was a highly decorated Vietnam War pilot who began doing Honor Flights after he retired, flying wounded warriors and their families either to treatment or back home. He used his own plane and fuel and

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Serving | Solving | Sustaining

Mike and Angela Boitnott of Veteran Crane Construction accepted the Organization Hero award. Courtesy photo

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Happy New Year! Because of the cooperation between YC and industry leaders, students in the college’s automotive program are said to have added assurance that they will be employable entry-level technicians upon graduation. Courtesy photo

Yavapai College Automotive Program Receives National Accreditation

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he Yavapai College automotive program has received ASE Training Program reaccreditation from the ASE Education Foundation. Yavapai College’s automotive program has been accredited in maintenance and light repair through 2028. To achieve this coveted recognition, the college’s automotive program underwent rigorous evaluation by the ASE Education Foundation. Nationally accepted standards of excellence in areas such as instruction, facilities and equipment were used. “During the past few months, we have worked closely with the ASE Education Foundation to make certain that our program would meet strict industry standards, and now we are delighted to join the ranks of the ASE accredited training programs,” said Associate Vice President for Career and Technical Education John Morgan. “Students will be assured of a quality education, and shop owners will be assured of getting quality job applicants.”

YC offers two degrees and four certificates in automotive and diesel technology. These can range from two-year associate degrees to certificates achieved in as few as two semesters. “This is great news for automotive-minded young people and their parents,” said ASE Education Foundation President Michael Coley. “Because this program increases cooperation between local education and industry leaders, it gives added assurance that Yavapai College’s graduates will be employable entry-level technicians. As a result of the quality education provided by Yavapai College, the motoring public will benefit since better repair technicians will join the workforce.” “The efforts of Jerrad Smith as the lead to get this accomplished are noticeable, and I want to commend the entire Automotive Department at Yavapai College for their continued excellence,” said Morgan. QCBN To learn more about Yavapai College’s Automotive program, visit www.yc.edu/auto.

JANUARY 2024 // Quad Cities Business News

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// BUSINESS CENTS // BY BONNIE STEVENS, QCBN

Where is Your Landslide Hiding?

n a hike into the McDowell Sonoran Preserve in Scottsdale, the landscape is populated with native inhabitants of cholla and saguaro. But about two miles from Tom’s Thumb Trailhead, a pile of rubble joins the scene with balancing boulders, mushroom-shaped formations and a massive submarine rock that hangs over a desert grotto, often flooded by summertime thunderstorms. The Marcus Landslide was discovered when it caught the eye of two college students who were paying attention to the changes in their surroundings. Upon investigation, they learned that environmental factors including water, ice and rain primed an uphill slope for a dramatic shift about 500,000 years ago. The resulting landslide moved “enough material to fill six ASU Sun Devil Stadiums,” according to the Arizona Geological Survey, as reported on the University of Arizona Science webpage. The change was dramatic, and with the help of interpretive signs, hikers can see where the debris came from and the pocket that was scooped out of the granite hillside above in the McDowell Mountains. However, without interpretive signs, the landslide can

remain unnoticed, hidden in the rocky terrain. The start of the new year is a great time to investigate our own hidden landslides. What forces may be priming shifts in our own surroundings? Are there elements seeping into our professional environment that are laying the groundwork for change? If so, how can we best prepare ourselves for the new landscape so that we may embrace the opportunities that expose themselves with it? With each new year, I like to celebrate the changes that helped me achieve goals over the past year – the new people, opportunities, locations and miracles that fed my spirit, inspired my path and enhanced my business. I believe most of these changes happened because of intentions made at the beginning of the year that put plans in motion and set up a landslide into new territory. This happens by paying attention and moving in the direction of our passions. World-renowned archeologist Zahi Hawass changed the course of his life when he discovered a small statue of Aphrodite, the goddess of love and beauty, buried in the sand for

The change was dramatic, and with the help of interpretive signs, hikers can see where the debris came from and the pocket that was scooped out of the granite hillside above in the McDowell Mountains. Courtesy photo

thousands of years. In that moment, he fell in love and began to put plans in place to study, explore and follow his passion. His landslide had the power to move massive boulders and tons of sand to open the mysterious world of ancient Egypt for all of us. You can

hear from this dramatic storyteller and extraordinary scientist on Zonie Living at StarWorldwideNetworks.com. Award-winning restauranteur Lisa Dahl’s landslide carried her to Sedona. She turned her overwhelming grief for her son, who loved cooking with

her, into inspiration for a culinary empire in a region that she says she was “called” to her. Today, she owns and operates six restaurants in the Red Rock Country and is the third largest employer in the Sedona area! You can Continued on page 31

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// COMMUNITY PROFILE // BY V. RONNIE TIERNEY, QCBN

Raising Arizona Grass Raised Beef the Old-Fashioned Way Rancher Tim Petersen cuts and processes meat in Camp Verde

raditional cattle ranching in Arizona hasn’t changed much in the last century or so for some like Arizona Grass Raised Beef owner Tim Petersen. True Western ranching includes cowboys, ranch hands and farm workers who still ride horses, put in long days of hard work and raise cows on the rich native grasses. Spending an average of 13- to 14-hour workdays, Petersen is a modern man guided by yesterday’s practices. “I’m a third-generation meat cutter born in Chicago but raised from a toddler on the outskirts of north Phoenix in a community called Sunnyslope. I grew up where it is now called the Phoenix Mountain Preserves. Back then, it was just mountains.” Steered into the real estate appraisal business in the 1980s, Pe-

tersen appraised farmland and cattle ranches for several years, then retired and began purchasing and restoring old ranches. “We did range improvements and rebuilt springs and stock tanks.” He says this is known as “regenerative agriculture.” “We run our ranches the way the ranches were run at the turn of the century. Our cowboys are always on horseback. We don’t use quads, side by sides or helicopters. We try to mimic the historical significance of the ranches and how the ranches were built.” Today, Petersen manages approximately 200,000 acres of cattle on four ranches in Arizona. With a processing plant in Prescott and a USDA-approved commercial kitchen in Camp Verde, Petersen not only sells his grass-fed and finished beef but also a variety of beef jerky, tallow, bone broth and dog treats. “We are the only ranching operation in the Continued on page 29

Arizona Grass Raised Beef owner Tim Petersen cooks bone broth in steam jacketed kettles. Photo by V. Ronnie Tierney, Fresh Focuses Photography

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Welcoming Graduates into the Workforce

By Teri Drew

s Yavapai County students gear up for graduation, the Workforce Development Board (WDB) is stepping forward to offer a range of services to support their transition into the workforce. Yavapai County is a hub of educational achievement, with 45 public high schools encompassing 8,351 students and boasting a commendable 77% graduation rate. Recognizing the importance of providing these graduates with the tools and resources they need to succeed in their professional journeys is essential. Services offered to students and graduates include: Workforce Readiness Assistance: Comprehensive employment assistance services are available to help graduates find meaningful employment opportunities. This includes job placement assistance, resume-building workshops, and interview preparation sessions. By partnering with local businesses and industries, graduates can connect with employers seeking their skill sets for immediate employment. Career Counseling: Recognizing the diverse career paths graduates may pursue, career counseling ser-

vices are provided. Trained professionals assist students in identifying their strengths, interests and career goals, helping them make informed decisions and offering guidance about their future. Skills Development Programs: Understanding the dynamic nature of the job market and the need for continuous skill development, the organization provides access to various skills development programs, workshops and training sessions tailored to meet the demands of today’s workforce. Whether enhancing technical skills or developing soft skills, graduates are supported in staying competitive. Internship and Apprenticeship Opportunities: Facilitating internship and apprenticeship opportunities with local businesses to bridge the gap between education and employment, these hands-on experiences provide valuable insights into different industries and serve as stepping stones for future career advancement. Financial Literacy Workshops: Navigating personal finances can be a challenge for new graduates. Financial literacy workshops are offered to equip them with essential knowledge about budgeting, saving

and managing student loans. These workshops empower graduates to make informed financial decisions as they embark on their personal and professional journeys. Community Resources Access: Offering a gateway to various community resources to support graduates’ transition, which includes information on housing assistance, healthcare services, and other community programs to enhance their overall well-being. Scholarship and Financial Aid Assistance: Providing guidance on available scholarships, financial aid opportunities and workshops to help students navigate the application process for financial support for continued education. Educational Support Services: Tutoring and academic support are offered to help students excel in their studies, and various workshops help improve study skills, time management, and effective learning strategies. As students graduate or move into the workforce throughout Yavapai County, the Workforce Development Board stands ready to be a valuable ally in their journey toward a successful career. Offering a suite of services

tailored to their needs contributes to the growth and prosperity of the local workforce, ensuring that graduates are well-prepared for the challenges and opportunities they will encounter. Message to graduates: Yavapai County is a prime location to offer quality jobs to assist you in gaining

practical skills to achieve your career goals. QCBN Teri Drew is the executive director of the Yavapai County Workforce Development Board.

Five Ways Houseplants Improve Mental Health

By Ken Lain

here is a good reason those fiddle leaf figs are flying off the shelves. Houseplants are a boon for your mental health. Stoneside Blinds and Shades surveyed nearly 1,000 people to see how their plants influenced their stress levels with some fascinating results. They found some of the top reasons for purchasing plants are to beautify living spaces (65%), with 54% noting they wanted “to have something else to focus on.” Talking to your plants is apparently normal, with 55% responding that they speak to their plants. We are all for talking to Farley the Fern and Fifi the Ficus. But beyond beauty and the hobby of caring for plants, they benefit us in many ways.

HOUSEPLANTS PROVIDE A TASTE OF NATURE Houseplants are an easy way to bring the outside in and reap the restorative and calming effects of nature. Time Magazine reported “Forest Bathing” – spending time around nature – lowers stress levels, reduces blood pressure, and has an overall relaxing effect on the body. Tending to Plants Teaches Us SelfCare As some struggle with their mental

health, it’s a comfort to know something as simple as watering a plant or giving your green babies some food is a boon for your mental state. Sabrina Romanoff, Psy.D., working at Lenox Hill Hospital in New York City, found that habits formed while caring for plants lays the foundation of doing these things for yourself. They create a positive mental feedback loop. “Plants are a metaphor for ourselves: tangible evidence of what can happen when we are consistent, do what needs to be done, and adapt to our environmental needs. Plants teach us the outcome is worth the effort and that we are constantly growing and evolving.”

HOUSEPLANTS INCREASE PRODUCTIVITY

PLANTS BOOST CREATIVITY

Adding more houseplants to your windowsill is a low-effort way to ease your mind and lower stress levels. “Exposure to indoor plants has positive effects on mental health. When we’re in the presence of indoor plants, the activity of our sympathetic nervous system, which is the fight-or-flight portion of our nervous system, decreases,” says Dr. Janelle Louis. “Indoor plants promote a sense of relaxation, comfort and calm.” Many of us are not lucky enough to walk through a forest. Houseplants are the perfect escape. Research showed active interactions with houseplants such as repotting, pruning, touching and smelling have the same stress-reducing

There are so many benefits to having indoor plants, especially as people are working from home more and more. As we stare endlessly at the walls of isolation, we need a double dose of creative energy. This includes improved cognitive function and creativity. A Texas A&M study found having indoor plants in the workplace dramatically enhances idea generation and creative problem-solving, and boosts concentration. The Dutch have a name for this: “gezellig.” This translates to coziness, comfort and relaxation that provides a sense of well-being.

It is hard to stay focused with endless screen time and long Zoom calls. Plants provide much-needed mojo. The presence of plants in the workplace leads to increased productivity, positive perceptions of air quality, and higher levels of concentration, according to Dr. Romanoff. “They observed increased workplace satisfaction [and] increased productivity as a result of plants in the workplace.” She continues, “this is a testament to how plants enrich our environments, mood and well-being.”

REDUCES ANXIETY WITH A BOOST TO MOOD

effects as spending time in a forest. If you are not into owning houseplants, try heading to your local park, a tree-lined path, or a grassy field. “Spending time in green space has positive effects on mental health. Being exposed to green space for as little as 20-30 minutes leads to a significant drop in our levels of the stress hormone cortisol,” says Dr. Louis. “High levels of cortisol for prolonged periods are associated with mood swings, anxiety,

depression and other mental health concerns.” Until next month, I’ll be helping gardeners relax with more houseplants here at Watters Garden Center. QCBN Ken Lain can be found throughout the week at Watters Garden Center, 1815 W. Iron Springs Road in Prescott, or contacted through his website at WattersGardenCenter.com or Top10Housplants.com.

Quad Cities Business News // JANUARY 2024

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// MAYOR’S ADDRESS // BY PHIL GOODE

Installation of Ductile Iron Pipe (DIP) Versus Poly Vinyl Chloride (PVC) Pipe

By Phil Goode

irst, I would like to wish everyone a Happy New Year! As we look to the year ahead, I hope that yours will be a prosperous one! One of the issues that we continually deal with in the City of Prescott is replacement of old underground infrastructure. Water mains, sewers and other infrastructure deteriorate over time and eventually fail. Some of our underground pipes and lines are

nearly 100 years old and still going. Other, newer installations seem to fail prematurely. One of these types that has been problematic, is Poly Vinyl Chloride, or PVC pipes. Meanwhile, Ductile Iron Pipe (DIP) has a relatively long life span and can be more cost effective in the long run. I asked our Public Works Department to provide some facts and figures about these two solutions for underground infrastructure. PVC pipe is a thin-walled, smooth

pipe made from petroleum products that has many functional applications in the utility industry, including potable water, storm drains and sewer systems. It is relatively inexpensive, lightweight and resistant to corrosive soils. Ductile Iron Pipe (DIP) is made from recycled iron, and it can be recycled again when it is removed from our systems. DIP is lined with cement-mortar to protect the interior of the pipe and mitigate corrosion. DIP is rated for high pressures, has

// PVC pipe is a thin-walled, smooth pipe made from petroleum products that has many functional applications in the utility industry, including potable water, storm drains and sewer systems. It is relatively inexpensive, lightweight and resistant to corrosive soils. Ductile Iron Pipe (DIP) is made from recycled iron, and it can be recycled again when it is removed from our systems. //

a tensile strength nine times higher, eight times greater crushing strength and a lifecycle that is typically twice that of PVC. PVC was first installed in the Prescott area in the mid-1980s. However, in the 1990s, the city began to experience numerous failures on PVC water lines in neighborhoods, including Hassayampa, Marvin Gardens, Cliff Rose and at the Ranch. In many cases, the root cause of the failure was related to the installation process wherein the pipe was not properly bedded and as the PVC aged, leaks and line breaks occurred. We did not experience the same rate of failure for DIP. In fact, the average lifecycle of PVC in Prescott has been 20-30 years, while DIP has lasted 60-80 years. The costs of DIP, at $36 per linear foot, is recovered through the longer lifecycle compared to PVC, at $33.50 per linear foot. DIP has proven to be a better investment, with fewer leaks, breaks and service interruptions on our

potable water lines. In summary, DIP is the preferred material. With a longer projected span of service, this also reduces the number of disruptive replacement projects and emergency utility outages. For all these reasons, the city replaces all potable water pipes with DIP and we have adopted DIP as a requirement for water pipes through our General Engineering Standards (GES). I would like to thank the Public Works Department for their information, and Councilmember Rusing for bringing this matter to the public’s attention a few years ago. At the City of Prescott, we will continue to seek out the most efficient, effective and high-quality solutions for delivering utility service to our citizens. QCBN

Phil Goode is the mayor of Prescott.

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JANUARY 2024 // Quad Cities Business News

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Am I a Cochlear Implant Candidate?

By Jeff Lane, Au. D.

eing diagnosed with a hearing loss can cause conflicting emotions. On one hand, the patient now has an answer that validates all of their experiences and struggles. On the other, they must now manage the process of managing their hearing loss. The sheer number of hearing aid options alone is enough to overwhelm. But another question may complicate matters: Is a cochlear implant appropriate for me? Realistically, for most patients, the answer will be no. But it is important to understand why, and how it works, in order to make the most informed decision.

WHO NEEDS A COCHLEAR IMPLANT?

The reason that most people don’t need a cochlear implant is that modern hearing aids are very versatile. Hearing aids currently on the market are powerful enough to easily provide proper amplification for severe hearing losses. They are also sophisticated enough to provide a clear signal in most environments. But they do have their limitations. And that is where cochlear implants come into play. Simply put, hearing aids can only

get so loud. If a person’s hearing is beyond the output limit of the hearing aid, they will not benefit. Particularly for those with profound hearing losses, cochlear implants are the best solution. Because of the way cochlear implants function, which will be discussed more in the next section, they are not subject to the same output limits as hearing aids. Thus, they can provide audibility for any degree of loss. The other factor is clarity. Some people may have a hearing loss that fits within the output range of a hearing aid, but be completely unable to understand speech. For example, a person may have a moderate to severe hearing loss, but only 30% word recognition. So even though the hearing aid makes it easier for them to hear the sound, speech still sounds garbled and unintelligible. It’d be like listening to a loud, fuzzy radio. Again, this type of patient would benefit greatly from a cochlear implant, as studies show it can help to significantly improve speech understanding. The bottom line is that if a patient no longer benefits from appropriately fitting hearing aids, they become a cochlear implant candidate.

HOW DOES A COCHLEAR IMPLANT WORK?

When a soundwave approaches the ear, it is funneled down the ear canal to the eardrum. The eardrum vibrates in a specific pattern, which moves the bones in the middle ear (ossicles). The ossicles then vibrate the fluid in the cochlea, which is the organ of hearing. The vibrating fluid stimulates the sensory cells in the cochlea, which then generate an electrical impulse for the auditory nerve. This is how we hear. However, if the sensory cells or nerve are damaged, this prevents the signal from appropriately reaching the brain, which causes hearing loss. For those with a cochlear implant, the idea is to essentially bypass the ear altogether, as it is too damaged. Instead, an electrode array is inserted into the cochlea, stimulating the auditory nerve directly. A processor connects to the implant via magnet, collecting and modifying the sound much like a hearing aid would. There is no acoustic signal, so output limit is not a concern. The signal does not have to travel through the ear, so there is not as much distortion. Cochlear implants are also convenient to use, with some being rechargeable and many being Bluetooth enabled.

They can also come with accessories, just like hearing aids, making them an elegant solution for those most in need.

While receiving a cochlear implant is a quick out-patient procedure that is safe at any age, the surgeon must still verify that it is safe to perform the surgery and that there are no anatomical anomalies that would prevent placement. The other big factor is social support. You will need somebody to take care of you during the surgery and while recovering. There are also multiple follow up appointments with the audiologist, which are necessary for successful outcomes. Cochlear implants are a wonderful invention that can vastly improve the quality of life for those who receive them. Always feel free to discuss the option with your audiologist if you feel it may be right for you. QCBN

WHAT ARE THE QUALIFICATIONS?

In contrast to hearing aids, determining cochlear implant candidacy involves many factors. First, of course, is the hearing exam itself. Candidates must have a certain degree of hearing loss and speech recognition ability of 40% or less. Your audiologist will know the specific numbers. But you must also be a good candidate for surgery.

Trinity Hearing Center is located at 1330 N. Rim Dr., Suite B in Flagstaff. For more information, visit the website at TrinityHearing.net. Jeff Lane is a doctor of audiology with a passion for improving the lives of others. Dr. Lane may be reached at 928-522-0500 or at audio@trinityhearing.net.

Quad Cities Business News // JANUARY 2024

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QC pet news

Preparing for a New Home Yavapai Humane Society finds training and family for German shepherd Special to QCBN by Loree Walden

rowning was a large female German shepherd mix who came to Yavapai Humane Society in May 2023 through Prescott Animal Control as a stray. She was initially defensive and growled at anyone who walked near her kennel in an attempt to scare them away. It seemed as though Browning wanted nothing to do with anyone, but in reality, she was only afraid. Several staff members had mentioned Browning’s attitude problem and had concerns about her defensive behavior. The YHS Canine Behavior Team conducted a behavior assessment on Browning and came to the conclusion that she was only displaying those behaviors as a sign of initial fear and just needed time to get to know new people and acclimate to her environment. Once allowed to properly meet her new handlers and given time to adjust to her new surroundings, YHS representatives say she instantly became playful and absolutely enjoyed receiving attention. She was then made available for adoption after her medical exam. After some time of being on the adoption floor, several kennel techs had an issue with Browning. Browning would become overly excited to go out for walks and pulled heavily

on her leash throughout the walk. She also enjoyed jumping on her handlers in hopes of receiving attention. The Behavior Team then placed Browning in basic obedience classes to teach her leash manners and a couple of tricks. They say the training went extraordinarily well, and she seemed to enjoy the extra attention and play throughout training. She successfully completed her basic obedience training and was ready to be adopted. Browning was adopted to her new family in September 2023. Her new adopters later reached out to YHS to say that Browning is now enjoying chasing lizards, chewing on sticks and playing tug of war. “She has settled in and made herself right at home with us,” reported her new family. “We love her and she loves us. She has responded well to training and commands and is learning new things. We couldn’t be more pleased if she had been custom ordered for us.” Browning is one of the many dogs that YHS has helped rehome into loving homes throughout the years. With the help of caring staff members, volunteers, donors and adopters, we have been able to find homes for pets who have nowhere else to go. To find out more about how to adopt a pet, visit Yavapai Humane Society at yavapaihumane.org. QCBN

// Browning is one of the many dogs that YHS has helped rehome into loving homes throughout the years. With the help of caring staff members, volunteers, donors and adopters, we have been able to find homes for pets who have nowhere else to go. //

The YHS Behavior Training team taught Browning leash manners and some tricks in basic obedience classes. Courtesy photo

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JANUARY 2024 // Quad Cities Business News

Quad Cities Business News // JANUARY 2024

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Baby, It’s Cold Outside

By Loree Walden

t’s time to get prepared: Winter is in full swing, and it brings the dangers of severe cold weather, snow, ice and even power outages. It’s a good idea to prepare a disaster/ emergency kit and include your pet in those preparations. Be sure to have enough non-perishable food, water and any prescription medications for you and your pets, as well as heartworm and flea/tick preventives, on hand to get through at least five days. Just like us, our pets like a nice, comfy place to sleep and may change

their location if they need more or less warmth. I have a small space heater in my bathroom and my cat curls up in front of it and stays there all day and night. Give them options that allow them to change their sleeping place to adapt to their needs. Just like us, they want (and deserve) a nice warm bed to sleep in! We’ve all seen the heartbreaking pictures of dogs or cats left outdoors during winter storms and snow. Just don’t do it! Let them in; they’re your family, and you wouldn’t want to sleep out in that kind of weather, so why would you make your pet? It’s

// Speaking of their paws, check them regularly for signs of cold-weather injury or damage, such as cracked paw pads or bleeding. When you get back inside after a walk, wash your pet’s feet, legs and belly to remove deicers, antifreeze or other chemicals that could be toxic to reduce the risk of them being poisoned if they should lick their feet or fur. //

a common belief that dogs and cats are more resilient than people to cold weather because of their fur, but it’s simply not true. Just like us, they are susceptible to frostbite and hypothermia, and it can come on quickly. Longer-haired and thick-coated dog breeds, such as huskies and other dogs bred for colder climates, are more tolerant of cold weather; but no pet should be left outside for long periods in freezing weather. Some dogs love to go out and play in the snow and that’s fine, but don’t leave them out too long where you are putting them in danger! If they get too cold it lowers their immune system, putting them at risk of upper respiratory illnesses and colds, just like us! Never shave your dog down to the skin in the winter, as a longer coat will provide more warmth. Smaller dogs, short-haired dogs and older dogs should wear a sweater or doggie parka to help keep them warm, and doggie boots are always recommended because they protect their paws from the salt commonly used to de-ice sidewalks. Speaking of their paws, check them regularly for signs of cold-weather injury or damage, such as cracked paw pads or bleeding. When you get back inside after a walk, wash your

pet’s feet, legs and belly to remove deicers, antifreeze or other chemicals that could be toxic to reduce the risk of them being poisoned if they should lick their feet or fur. Antifreeze can be lethal. It tastes sweet to pets but it contains a toxic agent, so be aware if your dog starts sniffing around in a driveway or parking lot, because it’s possible someone may have spilled antifreeze and your dog could consume it. If you think your pet has consumed antifreeze, contact your veterinarian immediately. Shorter daylight hours and snowy conditions can reduce visibility, increasing the chances of pets getting lost. Ensure your pet wears a collar with identification tags and make sure they are microchipped for added security. To safeguard your pets during the winter season: limit outdoor time, especially during extreme weather, provide warm and dry shelter for outdoor pets, dress pets in protective clothing if they’re comfortable with it, keep them hydrated with fresh water, as hydration is crucial in cold weather, consult your vet about any specific concerns related to your pet’s breed or health condition. Finally, don’t leave your

dog in a car during cold weather, as cars can act as refrigerators that hold in the cold and can cause serious injury or even cause them to freeze to death. Just like in the summer, when your car can literally turn into an oven, in the winter it becomes a freezer. What it comes down to is this; If it’s too cold for you outside, it’s also too cold for your furry family member. Taking a few extra minutes and some simple precautions can prevent discomfort, illness and injuries to your precious pet during this colder time of year. Remember, your furry companions rely on you for their well-being, and a little extra care during cold weather goes a long way in keeping them safe, happy and healthy throughout the winter season. QCBN For more cold weather tips, adoptable animals, information and fun, be sure to follow us on Facebook, Instagram and Twitter, or visit our website at yavapaihumane.org. For more information on Yavapai Humane Society and our programs, please visit yavapaihumane.org.

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JANUARY 2024 // Quad Cities Business News

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How Building Codes Ensure Safety

elcome to “At Home with Tom & Sandy!” We are here to give you the inside scoop and tips on everything A to Z for your home and we love talking about the construction industry. Settle in, enjoy and have fun reading our column. We sure do enjoy sharing our words with you. Thanks for being such loyal and great readers. Sandy: Once again, Tom, here we are back in print and landing in mailboxes. I, of course, love all the building officials in our Quad Cities area, and this month we wanted to share the CBO of Yavapai County with our readers. Tom: That would be the domain of Chief Building Official, Carrie Holmes. Let’s bring Carrie in on the conversation. Sandy: Tom, as they say, this is bittersweet. Carrie is retiring as chief building official for Yavapai County at the end of January 2024, and I thought it would be great to have her talk with us about the changes and challenges she has faced throughout her tenure as CBO. Tom: Excellent idea! Carrie, welcome to “At Home with Tom and Sandy.” Carrie: Thank you for inviting me. I love talking about the building department. Sandy: Carrie, how long have you been with Yavapai County? Carrie: I have been with the department for 19 years and have served as the chief building official for the past five years. Tom: That’s quite a while. When you started, I think Yavapai County had not yet implemented the building code county-wide yet. Carrie: That’s true. However, within a year, the county-wide code implementation was established. The end of 2005 is when it became the law. Sandy: This is a huge county. Before that time, it was only applied to the more urbanized areas, correct? Carrie: Yes. The difficulty of knowing where to apply the code came up as the county population grew. Making the rules apply county-wide was the only real option. Tom: I know that brought on a lot of challenges for the department. As the population grew and continues to grow, I suspect it wasn’t the only

challenge though. Sandy: That might be quite an understatement, Tom. Carrie, looking back over your time at the county, what were some of the big changes you have seen? Carrie: Oh my! Well yes, that is an understatement, Tom. While there have been a lot of changes and challenges, perhaps the one that stands out most in my experience is the high volume of permit applications we have seen. Sandy: We have all heard that the permit numbers are up. About when did you notice that starting? Carrie: I would have to say that after the downturn in 2008 through 2010, we started seeing the volume of permits rising quite rapidly. Over the past five years, the number of permit applications has been almost doubling each year. Tom: Wow, that is huge! Why don’t you tell our readers about some of the impacts that has had on the department. Carrie: As Sandy said earlier, this is a large county. We are responsible for all the unincorporated areas. That means everything outside of established city or town limits from west of Seligman to Wickenburg, and from Sedona to Black Canyon City. Sandy: That is a lot of territory, for sure. When permit applications are submitted to your offices in Cottonwood and Prescott, you still have to go out into the field to perform onsite inspections. Carrie: Yes, we do. The miles driven by our inspectors are the equivalent of going to the moon, and halfway back again. Coordinating those trips and balancing timeliness along with efficient routes is challenging. Tom: I imagine staffing effectively is another challenge. Carrie: We are no different from any other government or private sector entity in that regard. Sandy: Affordability goes beyond just housing and has had an impact on recruiting across the board. Carrie, have you seen a particular area in the county as having more growth than another? Carrie: Well, the areas around incorporated cities and towns are typically magnets, however the unincorporated areas are experiencing an

uptick in permit applications as well. Outlying areas tend to have slightly lower land costs and are attracting new construction. Tom: I suppose the adage, ‘Drive until you can afford the land’ is applicable. Sandy: Boy, oh boy, isn’t that the truth. Carrie, tell us about the building code updates in the county. How many updates have you seen? Carrie: The code book is updated nationally every three years. Yavapai County typically has skipped every other update. We have had three updates since I have been here, 2003, 2006, 2012, and then again in 2018. We are due for another look in 2024. Tom: The code book seems to get bigger with each update. Does your team review the updates for relevancy to Yavapai County? How does that work? Carrie: There are basically two considerations that we take into account: safety and making the code understandable. Sandy: Safety is clearly a reason to adopt new codes and we all get that. Tell us what you mean by making the code more understandable. Carrie: A big part of my job has been communication to not just the industry, but to the public as well.

Interactions with our staff and the public occur daily at both locations. Folks come to our counter wanting to undertake a project and this moment gives us a great opportunity to interact and educate. Sandy: That is so important. Communication is key to promote education about why the codes exist and how they help. Carrie: We are trying to let the public know that really, we are a resource to help them. When codes are updated it is not to make your life tougher. The code represents minimal requirements to ensure the safety and welfare of our citizens. We review every code update to see what makes sense. Changes occur when smart new rules are incorporated and old codes that no longer make sense are eliminated. Tom: In essence, you have been working toward the goal of making the codes reasonable. As a follower of those codes, I will say you have been largely successful in that regard. Your efforts have given you the stellar reputation of having a generous dose of common sense. Sandy: I will echo that as well. As you retire, what do you see on the horizon that we might share with our readers? Carrie: There will be a new code

update review next year and my successor, Warren Colvin, will be working through that process. The key to success in engaging the public is openness. This is the crux of any progress and communication is the critical tool to make that happen. Sandy: Carrie, as you move into retirement, on behalf of YCCA, our members and the industry, thank you for your love of the industry and we hope you find bunches of enjoyment in your new retired life. Thanks for stopping in to read “At Home with Tom and Sandy.” You are in good company, and we love sharing educational, fun and important information with you. QCBN Tom Reilly, Architect Sandy Griffis, Executive Director, Yavapai County Contractors Association. (928) 778-0040. We have a delightful interview with Carrie Holmes and Warren Colvin on YCCA’s Hammer Time: www.ycca.org, click on our Hammer Time link. In fact, catch Hammer Time every Saturday and Sunday mornig KQNA 1130 am, 99.9 fm and 95.5 fm and the web kqna.com. Be entertained!

Quad Cities Business News // JANUARY 2024

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Embracing Self-Care in 2024 with Prescott Maid to Order

By Lucy Leyva

n 2024, the significance of a clean and organized living space cannot be overlooked. Prescott Maid to Order is at the forefront of this understanding, offering services that go beyond mere cleanliness. Continue reading how Prescott Maid to Order explores and helps play a major role in this process.

THE SCIENCE BEHIND CLEAN SPACES AND MENTAL WELLBEING

A cluttered environment can be a source of stress and mental unrest. Studies have indicated that cleanliness in our living spaces is directly tied to our mental health. A neat and orderly environment fosters a sense of control and calmness, crucial for maintaining a healthy mental state. Prescott Maid to Order is not just about cleaning; we are about creating environments that nurture mental serenity. By handling the demanding task of cleaning, Prescott Maid to Order enables you to focus on other self-care practices, thereby reducing stress and promoting mental clarity.

Our expertise in cleaning ensures that your home is not just a living space but a therapeutic retreat, aiding in your journey towards mental and emotional harmony.

CREATING A SANCTUARY WITH PMTO

The services provided by Prescott Maid to Order are designed to transform your home into a sanctuary of peace and mental clarity. A clean and organized space is known to alleviate symptoms of anxiety and depression, providing a serene backdrop for relaxation and rejuvenation. Prescott Maid to Order’s meticulous approach to cleaning and organizing is instrumental in creating such a supportive environment.

PRACTICAL TIPS FOR MAINTAINING A HEALTHY HOME ENVIRONMENT Maintaining a healthy home environment involves starting with small, manageable areas to reduce clutter, and gradually extending your efforts. Engaging in cleaning as a form of mindfulness, such as being present and focused while washing dishes,

can significantly reduce nervousness and improve mental inspiration. Regular decluttering and organizing of your space can prevent the buildup of clutter, which can negatively impact mental health. Personalizing your living area with items that bring comfort and joy enhances the overall positive impact on your mental health, creating a space that supports well-being and tranquility. Embracing the cleanliness and organization provided by Prescott Maid

to Order is not just a step towards a tidier home, but a leap towards better mental health. Allow Prescott Maid to Order to help you create a space that not only looks good but feels good, a place where mental clarity and calmness are just as much a priority as physical cleanliness. Call us today at 928-899-8518 or visit us online at prescottmaidtoorder.com and experience

first-hand the transformative power of a clean environment with Prescott Maid to Order. Embrace self-care in 2024 with Prescott Maid to Order. QCBN Mental Health America. (n.d.). Creating a healthy home environment. Retrieved December 14, 2023, from Mental Health America Lucy Leyva is the owner of Prescott Maid to Order.

JANUARY 2024 // Quad Cities Business News

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Cultivating Positive Habits in the New Year

By Deanna Eder

s the calendar flips to a new year, it brings with it the promise of a fresh start and the opportunity for positive change. While resolutions often focus on physical health, the new year is also an ideal time to prioritize mental well-being. Let us explore practical strategies for embracing mental wellness in the coming year and fostering positive habits that contribute to a healthier and happier life.

being.

DIGITAL DETOX AND MINDFUL TECHNOLOGY USE

REFLECTING ON THE PAST YEAR

In an age dominated by technology, it’s essential to be mindful of its impact on mental health. Consider implementing a digital detox, allocating specific times to unplug from screens and engage in realworld activities. Limiting exposure to news and social media can help reduce stress and anxiety. By being intentional about technology use, individuals can create a healthier relationship with their digital devices.

SETTING REALISTIC GOALS

Human connections play a vital role in mental well-being. Cultivating a strong support system provides a safety net during challenging times and enhances the overall quality of life. Nurture positive relationships with friends and family, and don’t hesitate to lean on them when needed. Sharing experiences and emotions fosters a sense of belonging and reinforces the idea that one is not alone in their journey.

Before embarking on the journey of the new year, it’s crucial to take a moment to reflect on the past. Consider the highs and lows, the challenges faced, and the triumphs celebrated. Reflecting on the past year’s experiences provides valuable insights into personal growth and areas that may need attention. Acknowledging achievements, no matter how small, boosts self-esteem and sets a positive tone for the road ahead. While it’s natural to be ambitious when setting goals for the new year, it’s equally important to be realistic. Unrealistic expectations can lead to disappointment and added stress. Instead, focus on setting achievable, measurable and time-bound goals. Break larger objectives into smaller, more manageable steps, making it easier to track progress and celebrate victories along the way.

ESTABLISHING HEALTHY HABITS

The foundation of mental wellness lies in daily habits. Simple lifestyle changes can have a profound impact on mental health. Incorporating regular exercise, maintaining a consistent sleep schedule and adopting mindfulness practices are powerful tools for cultivating a positive mindset. These habits not only contribute to better mental health but also enhance overall well-

BUILDING A SUPPORT SYSTEM

COPING STRATEGIES FOR STRESS

EXPLORING NEW HOBBIES AND ACTIVITIES

Stress is an inevitable part of life, but how individuals manage it can significantly impact their mental health. Identify healthy coping mechanisms that work for you, whether it’s deep breathing exercises, journaling or spending time in nature. Creating a toolbox of stress-reduction techniques equips individuals to navigate challenges with resilience and grace.

MIND-BODY CONNECTION

PROFESSIONAL SUPPORT AND SEEKING HELP

The new year is an opportune time to explore new interests and hobbies. Engaging in activities that bring joy and fulfillment contributes positively to mental health. Whether it’s pursuing a long-neglected passion or trying something entirely new, the process of discovery adds excitement and purpose to life. Recognizing the intricate link between physical and mental wellbeing is crucial. Activities such as yoga or meditation not only promote physical health but also have profound effects on mental clarity and emotional balance. Incorporating practices that prioritize the mindbody connection contributes to holistic wellness.

Recognizing the need for assistance is a sign of strength. Taking proactive steps toward mental well-being, like seeking professional support through therapy or counseling, is crucial. It’s vital to dismantle the stigma around mental health services, enabling individuals to seek help without fear of judgment. Therapists create a confidential and supportive

space, allowing individuals to delve into their emotions, thoughts and behaviors. Through therapy, individuals prioritize their mental health, challenging stigma and paving the way for a more balanced and fulfilling life. Mental health services go beyond symptom alleviation, emphasizing holistic growth and emotional well-being. As we step into the new year, setting goals that are realistic and achievable will pave the way for sustained progress. The path to a healthier mind begins with the acknowledgment that each step forward is a victory, no matter how small. As we establish habits that nurture both our physical and mental selves, we build a foundation for enduring well-being. Remember, the journey toward a positive mindset is a continuous process, and every sunrise is an invitation to a new start.

Polara Health is your dedicated community ally in mental well-being, providing comprehensive mental health services with compassion and expertise. Our team of experienced professionals is committed to supporting you on your journey to emotional wellness. At Polara Health, we understand the importance of accessibility, and that’s why we are just a phone call away. Reach out to us any time you need support, and our caring and qualified staff will be ready to listen, offer guidance and assist you in navigating the challenges of mental health. Your mental well-being is our priority, and at Polara Health, help is always just a phone call away. QCBN Call us 928-445-5211 or visit our website polarahealth.com. Deanna Eder is the director or Marketing and Communications for Polara Health.

Quad Cities Business News // JANUARY 2024

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ERAdvisor, CareAdvisor Bring AI-Powered Tools to Yavapai Regional Patients

By Anthony Torres, M.D.

t’s an exciting time to be a healthcare provider. Medical technology and innovation are accelerating at an unprecedented rate, bringing new and more effective ways to care for our community. Artificial Intelligence, or AI, is an effective tool that most of us wouldn’t have even dreamed of a decade ago. At Dignity Health Yavapai Regional Medical Center, AI technology is being used to support our No. 1 priority – making your experience at

Yavapai Regional the best it can be. ERAdvisor and CareAdvisor bring real-time updates on your wait time, appointments, lab results and much more, directly to your smartphone.

ERADVISOR

People arriving to the Emergency Departments at Yavapai Regional in Prescott and Prescott Valley are given the opportunity to use ERAdvisor. No sign-up or app download is needed, and it works on any smartphone. Here’s what to expect: Registration staff asks if you

would like to use ERAdvisor during your visit. If you opt-in, staff enters your cell phone number into the system. You receive a welcome message on your smartphone to join ERAdvisor. You click on the link to log in. Once you’re logged in, the dedicated portal gives you access to: Automatic updates on wait times Secure sharing with family and friends Your lab and imaging results

// At Dignity Health Yavapai Regional Medical Center, AI technology is being used to support our No. 1 priority – making your experience at Yavapai Regional the best it can be. ERAdvisor and CareAdvisor bring real-time updates on your wait time, appointments, lab results and much more, directly to your smartphone. //

The ability to schedule follow-up visits In addition, you can communicate with your care team, make requests and have questions answered. This immediate and enhanced transparency between patients and staff allows for less anxiety and frustration, which helps to make a potentially stressful time a bit easier.

CAREADVISOR

CareAdvisor is offered when you’re admitted to the hospital. The interface is similar to ERAdvisor – you are given a log-in link on your smartphone. No app is needed. You’ll have real-time access to: Your health progress Readiness for discharge Lab results An hour-by-hour plan for the day Reminders on health goals Educational content Nurse assessment updates We’ve received overwhelmingly positive feedback for ERAdvisor and

CareAdvisor, from both patients and staff. Empowering our patients with continuing information about their healthcare journey makes them an active participant in their care, which is better for everyone involved. It’s truly a new era in health care. From Virtually Integrated Care, to state-of-the-art, minimally invasive neurosurgery, to next-generation heart care, innovative technology is here to stay at Yavapai Regional. But there is no substitute for the incredible care team we have. They’re the finest, most professional people you’ll find anywhere. By supporting our team with the latest technology and innovations in patient care, we will continue to build a better patient experience for everyone in our community. It’s something we are steadfastly committed to at Yavapai Regional Medical Center. QCBN Anthony Torres, M.D., FACP, is the president and CEO of Dignity Health Yavapai Regional Medical Center.

FLOAT continued from page 3

Prescott Valley Chamber presents

Business Academy XVII January 24 - March 13, 2024 Wednesday evenings - 5:30 to 8 p.m. 8 week business education program designed for all businesses.

Classes include: Human Resources, Finance, Technology, Marketing, Customer Service and Networking. Classes taught by professionals in each area. Chamber members - No tuition - $30 registration and materials fee Non-member - Tuition $250 Light meal provided prior to each class.

Register online at www.pvchamber.org or contact marnie@pvchamber.org Prescott Valley Chamber of Commerce; Catalysts for business and community growth, Conveners of leaders and influencers, Champions for economic success. For more information or for membership connections visit

pvchamber.org or call 928-772-8857

Russell says this oversized tub holds 180 gallons of water with a higher salt content than the Red Sea. “You literally feel like you’re floating in space, you don’t even feel the water.” Photo by V. Ronnie Tierney, Fresh Focuses Photography

Each Pod contains about 180 gallons of water in a private suite, so a bathing suit is optional. Most people float for about 60 minutes, but two-and-ahalf hour floats are available. Music also is offered. And, because of the high amount of salt, the float pod is a germ-free environment, said Russell. True Rest Float Spa Consultant Karely Tautimer has worked at the Sedona location for almost a year. “This has really been an enlightening experience. The whole healing process is amazing to observe. I see people come in and they’re not in a good mood and then see them walk out with a big smile on their face. That’s my favorite part of my job. Everyone should try it at least once. It’s really helpful for pain and relaxation.” Also available with each float is an aromather-

apy 94% oxygen bar with six scents to choose from. “Clients can breathe for 10 minutes after floating,” said Russell. The success of the Sedona location has inspired her to purchase another Franchise in Las Vegas. “My husband, Chuck, runs that location.” Deb Schindele of Tribe Wellness Group says that True Rest Float Spa is an amazing “super” stress reliever. “It has been a life saver for me! I’ve been floating daily for several years. It’s become a non-negotiable part of my self-care.” QCBN The Sedona location for True REST Float Spa is located at 1910 AZ-89A, #101. For more information, call 928284-8668.

JANUARY 2024 // Quad Cities Business News

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The Eatery at Yavapai College: A New Dining Experience Opening this Month

By Lisa Rhine

am excited to announce that on Jan. 16, a new dining experience will be launching at Yavapai College for students and the community. The college invites all students, employees and the community to join in on this new beacon of conscientious and creative dining called The Eatery, where every bite is a celebration of local flavor and ethical sourcing. The Eatery, nestled in the vibrant heart of the Yavapai College Prescott Campus in Building 3, will seamlessly

marry nutrition, food quality and sustainability. It will prioritize freshness, flavor and nutritional value, offering diverse dishes that cater to various dietary preferences and needs and an updated seasonal menu. The commitment to sustainability is evident in the menu, where each dish is crafted with precision and passion, showcasing the finest ingredients sourced from local resources. In addition, a focus will be on food and waste management, energy efficiency and menu planning, which will create a more environmentally friendly and

socially responsible operation. The culinary team overseeing The Eatery features a group of locally renowned chefs from some of the area’s most esteemed restaurants. Led by Director Aimee Novak and Assistant Director Tony Burris, these chefs bring a wealth of expertise, creativity and a deep understanding of local flavors to the kitchen. In addition to the new cuisine, Yavapai College is renovating its current dining layout, updating its seating, and overall optimizing the space to create a comfortable and inviting environment for patrons. The full menu is still in development but will include breakfast, lunch, dinner, desserts, a smoothie bar and a coffee bar. I cannot wait for The Eatery to open and welcome everyone to try it out in January. For more information about The Eatery, including the menu, which will be updated regularly, visit www.yc.edu/ TheEatery. QCBN

// The Eatery, nestled in the vibrant heart of the Yavapai College Prescott Campus in Building 3, will seamlessly marry nutrition, food quality and sustainability. It will prioritize freshness, flavor and nutritional value, offering diverse dishes that cater to various dietary preferences and needs and an updated seasonal menu. In February 2019, Dr. Lisa B. Rhine became // the tenth president of Yavapai College,

leadership experience across a number of leading colleges and universities in Ohio, Kentucky and Virginia. Dr. Rhine assumed this role with a commitment to advance the mission of the college while ensuring access and support to those for whom opportunities may have been historically limited or denied.

Yavapai College offers over 100 degrees and certificates, student and community services, and cultural events and activities at six locations throughout Yavapai County, including campuses in Prescott and Clarkdale, and centers in Prescott Valley, Chino Valley, Sedona, and the Prescott Airport.

bringing to the institution over 30 years of

Savoring Culinary Delights into the New Year

By Marshall Everett

s festivities of the holiday season continue into the New Year, the spotlight is not only on twinkling lights and merry melodies but also on the delights of quality food that add an exquisite touch to the holiday cheer. From sumptuous feasts to delectable treats, the joys of savoring exceptional cuisine are seamlessly blending with the essence of this joyous time. Amidst the flurry of holiday preparations, families and friends come together to celebrate not just with gifts and decorations but also with a shared appreciation for culinary delights. The aroma of freshly baked cookies, the sizzle of roasting meats and the sight of beautifully adorned tables are becoming synonymous with the festive season. Traditional favorites are taking center stage, with recipes passed down through generations, each dish embodying warmth and nostalgia. From succulent roasts and aromatic mulled wines to indulgent desserts adorned with festive flair, the celebration of Christmas is incomplete without these culinary delights. Restaurants and eateries, adorned with festive decorations and offering special holiday menus, are witnessing

a surge in patrons eager to indulge in seasonal specialties. Chefs are showcasing their culinary prowess, crafting innovative dishes that combine tradition with modern twists, creating an unforgettable dining experience for all. Moreover, the spirit of giving is intertwining with the world of food as communities rally to support those in need during this time of giving. Food drives, charity dinners and initiatives to ensure everyone has a warm meal on their table are amplifying the essence of generosity that defines the Christmas spirit. Beyond the indulgence, there’s a deeper connection forged through the act of sharing meals. It’s a time when families and friends gather around the table, exchanging stories, laughter and creating cherished memories that will linger far beyond the holiday season. In a world that often moves at a frenetic pace, the Christmas season brings forth an opportunity to slow down, savor every bite, and appreciate the significance of quality food in elevating the festivities. Whether it’s the joy of preparing a meal together or relishing the creations of talented chefs, the essence of Christmas is enhanced by the delights that grace our tables.

As the holiday spirit envelops us, it’s the merging of love, togetherness and the pleasures of exceptional food that truly encapsulates the magic of this season. It’s a time to celebrate not just with material gifts but with the gift of delectable flavors and the shared joy of experiencing them with loved ones. In essence, quality food serves as

an exquisite accompaniment, enriching the essence of the Christmas season, making it a time cherished not just for its traditions but also for the culinary symphony it brings to our lives. Goods from the Garden, Kitchen & Bakery prepares to open a daily eatery offering fresh baked

goods, soups, salads, to-go meals and more. We invite you to follow us as we prepare to open this month. QCBN Marshall Everett is the administrative assistant for Goods from the Garden, Kitchen & Bakery.

Quad Cities Business News // JANUARY 2024

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El Paraiso Honored for Business Excellence

By Stan Bindell, QCBN

l Paraiso Mexican-Italian Restaurant has been honored with a proclamation by the Chino Valley Town Council and the Business Excellence Superstar Award for outstanding community service, engagement and philanthropy. Brenda Sanchez, one of the owners and the spokesperson for El Paraiso, said that to get an award from her hometown is an amazing feeling. “We love giving back to the community and we have so much fun doing it,” she said. “I particularly love the coloring book contests. We’re happy to give children an opportunity to color.” Those contests are held at Christmas,

// “It just warms our heart that we are able to bless anybody with a scholarship.” - Brenda Sanchez, one of the owners and spokesperson for El Paraiso //

Easter, Halloween and Valentine’s Day, and the entries are hung on the restaurant walls. Winners often receive free meals. El Paraiso Mexican-Italian Restaurant has a long track record of helping the community, including awarding a $500 scholarship each year to a Chino Valley High School senior, to pursue culinary arts or business. As a graduate of Chino Valley High School, Sanchez is proud to help inspire students. “It just warms our heart that we are able to bless anybody with a scholarship,” she said. Sanchez knows the importance of scholarships because she obtained one when she was a business management student at Yavapai College. She says the opportunity for higher education paid off, as she works as a paralegal during the day before going to work at the restaurant. For that and many other blessings, she says she has much to be thankful for. “We have wonderful staff, wonderful food and many dedicated customers who keep coming back. I can’t thank them enough. I am thankful for the community that I love and cherish so much. People remark about the cleanliness and how they are made to feel welcome.” Customers also enjoy the combination of Mexican and Italian food.

Paraiso said the Mexican food came naturally because that is their culture, but added that one of the owners, Carlos Beltran, knows Italian cuisine. Sanchez notes that since El Paraiso opened in 2019, it has grown immensely. December is especially busy because in addition to the restaurant, they have a banquet room for private parties. El Paraiso also offers catering services. The restaurant also focuses on its employees, honoring an employee of the month and celebrating birthdays on Facebook. “The workers are like family,” said Sanchez. And when it comes to her actual family, she believes in teaching her children about community service. Her daughter, Jazleen, donated the money she earned from a lemonade stand to her kindergarten class, for example. The Chino Valley Library matched those funds to support cancer victims. Among its many community-oriented acts, El Paraiso sold bags of rice, beans, flour and toilet paper during the pandemic when these items were hard to find in Chino Valley. Also, during COVID-19, the restaurant sold meals at discounted prices to Safeway and Walgreen employees. QCBN https://el-paraiso-mexicanitalian-restaurant.business.site/

Branda Sanchez, shown here with Chino Valley Assistant Town Manager Terri Denemy, accepted the Business Excellence Superstar Award certificate for El Paraiso Mexican and Italian Restaurant. Photo by Stan Bindell

C and C Cyclery, Findlay Subaru Prescott Give Gift of Active Lifestyles to Boys and Girls Club

n a joint effort between C and C Cyclery and Findlay Subaru Prescott, 19 Marin bicycles and Lazer helmets have been donated to the Boys and Girls Club of Prescott Valley. With this gift, business representatives say they hope to make a meaningful difference in the lives of children and inspire a wave of enthusiasm for physical fitness and outdoor exploration. The bikes, provided by Findlay Subaru Prescott, were assembled by C and C Cyclery and volunteers. Mike Miranda, a BMX Hall of Fame inductee, Marin bike representative and operator of the non-profit Wheelhouse BMX Track in Prescott Valley, offered his bike building expertise to assemble the fleet. He and Casey Hines, of C and C Cyclery, ensured all assembled bicycles were built to specifications. Lazer helmet representative Chris Manny supplied the safety gear. “We’re thrilled to be part of initiatives that directly benefit our community, especially the younger generations,” said Findlay Subaru Prescott General Manager Jason Jenkins. “The joy these bicycles bring is a reflection of why we are dedicated to making a positive difference in our community.”

Casey and Carmen Hines, owners of C and C Cyclery, say they created their “Paying it Forward” program because they believe in the transformative power of bicycles to create positive experiences for children. “By teaming up with Findlay Subaru Prescott, and providing a means of healthy transportation, we aim to inspire a love for cycling and outdoor activities that will stay with these kids for a lifetime,” said Casey. The Boys and Girls Club of Prescott Valley was thrilled to receive the bikes and helmets. “We are incredibly thankful for the generosity of C and C Cyclery and Findlay Subaru Prescott,” said CEO Alex Heinemann. “This donation will not only provide our members with a fun and exciting way to stay active but also reinforces the importance of community support in their lives.” The Boys and Girls Clubs of Central Arizona have been serving the communities of Prescott and Prescott Valley for 25 years and continue to provide after school and summer programs for youth. QCBN Nineteen Marin bikes and Lazer helmets were delivered to the Boys and Girls Club of Prescott Valley, Friday, Dec. 15. Courtesy photo

JANUARY 2024 // Quad Cities Business News

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HEROES AMONG US continued from page 11

The 2023 Heroes Among Us Award Honorees: DAVID G. WEIR MILITARY AWARD: CHARLIE KOON

This year, two veterans received the David G. Weir Military Award. The first was Charlie Koon, an Air Force veteran who is making a difference helping veterans struggling with PTSD, leading Grief Share and serving as Chaplain for the Prescott Police Department. The humble Koon pointed to his fighter pilot son, who was in the audience, as the true hero.

DAVID G. WEIR MILITARY AWARD: GEORGE MORSE

The second veteran honored with the David G. Weir Military Award was George Morse, an Air Force veteran. Morse used his own plane, time and finances to transport organs to needy patients through the Angel Flight program.

DELISSA G. BLAIR MILITARY SPOUSE AWARD: CATHY KOON George Morse received the David G. Weir Military Award. Courtesy photo

gave because of his passion for his fellow veterans, especially the younger veterans who served in the Iraq and Afghanistan conflicts. “He was so honored and humbled to be recognized for this service that just came natural to him. It was awesome to see his reaction,” Silverberg-Rose said. Another Lt. Col. David G. Weir Award winner in 2019 was Air Force Veteran Don Packard, who with his therapy dogs, Sailor and Jake, regularly visited hospitals, was an evaluator for Pet Partners, and served on the Prescott Valley Historical Society Board, the Prescott Valley Policy Advisory Board and as a Prescott Valley Councilmember. Packard still visits hospitals with Jake, Sailor has passed on. QCBN

The honoree for the Delissa G. Blair Military Spouse Award was Cathy Koon, Air Force veteran spouse. Koon, has spent much of the last 20 years leading Grief Share, leading groups for wives of combat veterans and staying involved in her church.

SGT. RICK LOPEZ FIRST RESPONDER AWARD: PAIGE LEFORTE

Two were also honored this year for the Sgt. Rick Lopez First Responder Award. The first was Paige LeForte who heads up the Crisis Intervention Unit at Spectrum Healthcare. LaForte goes above and beyond to care for those in crisis, and her staff.

SGT. RICK LOPEZ FIRST RESPONDER AWARD: JOHN HANNA The second honoree for the First Responder Award was Detective John Hanna of the Prescott Police Department. Hanna serves as a coach for Youth Football and Little League.

FIRST RESPONDER SPOUSE AWARD: APRIL HEPPERLE

April Hepperle, wife of Prescott Valley Police Officer Matt Hepperle, was named the First Responder Spouse Award. Hepperle serves on the Prescott Valley Town Council, volunteers for outreach events with MatForce and First Things First, and the Prescott Valley Teen Library LARP live action role playing event. She is the president-elect of the Kiwanis Club of Prescott Valley, where she serves on both the club and foundation boards. A proponent of early literacy, she founded the non-profit organization, A Storybook World, Inc., that brings interactive book-based experiences to children and families.

ORGANIZATION HERO: MIKE AND ANGELA BOITNOTT - VETERAN CRANE CONSTRUCTION

The honor for Organization Hero Among Us went to Veteran Crane Construction, owned by Mike and Angela Boitnott. The Boitnotts continue to make a positive impact in the community through their time, talent and financial support. Among many other things, they are in the top tier of sponsors for the rodeo and major supporters of the FFA.

WRANGLERS continued from page 4

Wrangler Lisa “Tex” Parker enjoying the day on the Bright Angel Trail. Photo by V. Ronnie Tierney, Fresh Focuses Photography

Wrangler Hunter Gilbert, Livery Manager John Berry and wrangler Lisa “Tex” Parker get ready for a ride in front of the main mule barn. Photo by V. Ronnie Tierney, Fresh Focuses Photography

riding in the Grand Canyon is the communities that inhabit it, both wildlife and human,” said New York Wrangler Lisa “Tex” Parker, who has come to work at the Grand Canyon on

and off since 2019. “We’ve had curious bighorn sheep and mule deer act as roadblocks on the trail, Grand Canyon pink rattlesnakes that warn us of their presence and the majestic California

Condors that perch and soar above us. We pass familiar faces, whether they are rangers, hiking guides or locals out exercising. One year, I met [musician] Dave Matthews on the

// “Getting to sit in a saddle all day in one of God’s grandest creations was amazing. I loved meeting people from all over the world and to this day keep in touch with some of them. It was on one of the Phantom Ranch rides where I met the most incredible man, Bob Baker, who I had the privilege of marrying!” //

trail, so my partner, Jack, and I got a picture with him. That was so cool!” “My most memorable experience was riding down to Phantom Ranch for the first time,” said Harper Slusher, who worked at Yellowstone and transferred to the Grand Canyon when the season ended. “I love working for Xanterra Travel Collection because I get to work in National Parks.” Originally an Army brat, Wrangler Hunter Gilbert decided to quit restaurant work and find work outdoors. “I was working the transportation desk at the South Rim lodges and met John

Berry [livery manager for the Xanterra’s South Rim mule operation]. I told him I knew how to ride horses and he gave me a chance to ride mules, which I love. It was wonderful!” Grand Canyon mule rides have been offered since the 1800s, but Fred Harvey, an entrepreneur who developed restaurants, souvenir shops and hotels that served railroad passengers, became the exclusive provider of mule rides in 1904. Wranglers say the ride to Phantom Ranch is very rigorous and riders should be able to mount and dismount a mule before attempting it. “I have had people tell me that if they knew how difficult the ride would be, they wouldn’t have done it,” she said. “Working at the Grand Canyon as a wrangler was my dream job,” said Sherry Baker, who worked as a Grand Canyon wrangler from 1994 to 2005. “Getting to sit in a saddle all day in one of God’s grandest creations was amazing. I loved meeting people from all over the world and to this day keep in touch with some of them. It was on one of the Phantom Ranch rides where I met the most incredible man, Bob Baker, who I had the privilege of marrying!” QCBN Because of the Grand Canyon National Park Service’s major infrastructure rehabilitation projects, the Bright Angel Trail and the mule ride operation will be closed until April 14, 2024. For more information, visit www.grandcanyonlodges.com.

JANUARY 2024 // Quad Cities Business News

@quadcitiesbusinessnews YC continued from page 6

Yavapai College Offers Winter OLLI Classes

YC’s occupational learners – those seeking a post-secondary degree or credential – reported success after one year of program completion. Overall, 74.3% of Yavapai College learners reported achieving a successful outcome within six years of their studies, more than 25% higher than the national average of 48.8 percent.

THE BIG PICTURE

The Arizona Community College Coordinating Council also engaged Lightcast, an award-winning analytics firm, to conduct an economic impact study on state community colleges. The Lightcast study shows Yavapai College playing a robust part in local workforce training, supporting local industry, and boosting the economy as a whole. Focusing on fiscal year 2021-22, the study found that Yavapai College added a total of $203.7 million in income to the county economy during that time. That figure includes the college’s multiple roles as major employer – with payroll and operational expenditures – and local investor ($1.3 in construction investments), as well as the impact of YC students spending locally ($10.2 million) and YC-trained personnel in the workforce ($149.2 million). The combined value is equal to approximately 2.2% of Yavapai County’s gross regional product (GRP). Lightcast estimates that Yavapai College and its programs supported 3,315 jobs (approximately one in every 33 jobs) in

A recent report ranks Yavapai College first in the state for the highest percentage of community college students earning a degree or certificate within six years. Courtesy photo

Yavapai County during that period.

COLLEGE AS AN INVESTMENT

The Lightcast study also calculated Yavapai College’s return on investment from a variety of perspectives. From a civic standpoint, the college’s $83.9 million in costs will yield an estimated $542.7 million in the form of growth from the state’s economic base, future earnings and tax revenue, and private and social savings – a $6.50 return for every dollar invested. YC students fared even better. The Lightcast study found that student spending at YC fostered a 29.9% aver-

age annual return rate, and a lifetime earnings ratio of $7.80 for every dollar spent. Fiscally and academically, both studies portray Yavapai College as a worthy investment for the future of students and community alike. “I am so incredibly proud of our accomplishments at Yavapai College,” said Dr. Rhine. “This data shows that, collectively, we can meet students where they are and help bring them to their goals.” QCBN Both studies are available at www.yc.edu/value.

he Osher Lifelong Learning Institute (OLLI) at Yavapai College has added 26 more courses to its 2024 Winter-Spring schedule, raising the total number of available classes to 64. The courses – for residents 50 years old and above – cover topics ranging from current events to health, spiritual, legal and computer skills, as well as music, history, science, culture and the arts. Classes begin Jan. 22, and can be explored in detail at OLLI’s online catalog, at www.yc.edu/ollisedonaverde. OLLI’s Winter Term also includes free classes for OLLI members on relevant topics for local seniors, like “13 Top Frauds Targeting Older Adults,” “Making Sense of the Medicare Nonsense,” and “Medicare 101 – Everything You Need to Know About Medicare.” Classes will be offered at YC’s Sedona Center and Verde Valley Campus in Clarkdale, as well as at Yavapai College’s Prescott Campus. Many classes are also available remotely via ZOOM. OLLI’s Winter Term runs Jan. 22 - March 8, with a break between Feb. 26 and March 1. A current OLLI membership is required to register for classes. OLLI offers four different membership options, including a new “Try Me” program for new members that allows one term of OLLI courses at a nominal fee. The Verde Valley OLLI Program will also offer a Brown Bag series – FREE to the public on Tuesdays between Jan. 23 and March 5. The Brown Bag program will feature a variety of guest speakers discussing community issues, as well as developments in science and the arts. Visit www.yc.edu/ollibrownbag for more information. The Osher Lifelong Learning Institute at Yavapai College was founded last year to provide learning programs and social experiences for those 50 years and above. It is a member-led, member-driven program, organized by a volunteer council. Most importantly, OLLI provides an environment where its members can learn, grow and connect with one another in an atmosphere designed for the community. Participants can register for classes or view and download the entire catalog by visiting www.yc.edu/ollisedonaverde. For questions or additional information, email ollisv@yc.edu or call 928-649-4275. QCBN

BEEF continued from page 14

Western United States that owns a USDA-inspected slaughter plant.” Petersen’s sense of humor shines through in the names of his products, such as Praise the Graze jerky, Taco ‘Bout it, New York Steak of Mind and (Rib) Eye of the Tiger. Organic ingredients are important to Petersen. The Arizona Grass Raised Beef bone broth is made with organic vegetables, as are the spices on his beef jerky. Certified by The American Grass Fed Association (AGFA), Petersen follows strict guidelines to ensure his beef meets qualifications. Udderly Divine Café & Bakery co-owner Marie Moore features Petersen’s products in her mercantile. “Arizona Grass Raised Beef was one of our first vendors and we’re blessed to offer several of their lean meat cuts, their amazing jerky, tallow and their new line of Pasture Pup Treats. Their products are in high demand here.” She added that the restaurant would soon be featuring a burger made with Arizona Grass Raised Beef. Petersen also serves on several boards, including The Arizona Farm Bureau, County Board for Yavapai Cattle Growers’ Association (YCGA) and The Arizona Cattle Growers Association (ACGA). “Tim is a whole-hearted guy who has supported this industry 100%. He

goes above and beyond to protect agriculture,” said ACGA President Mike Gannuscio. “He’s the nicest guy you’ve ever met. He doesn’t hide from confrontation, he’s upfront and just a great guy.” When customers call, they can talk to Petersen directly. He also sells to distributors such as Sysco and Shamrock, and recently designed displays for his Pasture Pup Treats for Natural Grocers. Restaurants, like Prescott’s Farm Provisions, are also a target market for Arizona Grass Raised Beef. “At Farm Provisions, we prioritize sourcing ingredients that are not only delicious but ethically and sustainably produced,” said owner Brittany Peters. “The dedication of Arizona Grass Fed Beef exceeds our expectations in all categories. They always have consistent quality and flavor that our customers continue to come back for.” Flagstaff Naturopathic doctor Emily Davenport promotes the health benefits of eating grass raised and finished beef. “The meat will have considerably more nutrients than other beef and in particular, Omega-3 essential fatty acids. These healthy fats are critical to a person’s wellness. From reviewing my patients’ lab work, I find that nearly everyone is low in omegas.” A true family business, Petersen’s wife, Karen, works at Arizona Grass

Fed Beef and helps run the business. “My youngest daughter runs the kitchen, my middle daughter works in the kitchen as well as helps manage the ranches. My oldest daughter is an EMT but throughout her life has worked for us and does our payroll. I also have a son who has a career outside of the beef industry,” said Petersen, noting that his 11-year-old grandson works as a cowboy on the ranches. Arizona Grass Raised Beef Sales Associate Brittany McPherson says she loves her job. “I’m from Prescott and drive here to Camp Verde every day. It’s a great environment and it’s family-owned. I’ve known Tim and Karen since I was 12 years old.”

LAST TIME I FELT NOSTALGIC

I grew up in the Arizona outdoors, mostly in the desert. Growing up, we always lived very close to the edge of the Sonoran Desert. When I feel cooped up in town, I have nostalgic feelings about being on one of our ranches out in the middle of the desert.

MY SUPERPOWER

My superpower is working very hard at living my life. My father taught me that you can’t accomplish anything without hard, dedicated work.

WHO I ADMIRE

I really did not admire anyone

Arizona Grass Raised Beef products include Praise the Graze beef jerky, Beef Tallow and Pasture Pup Beef Jerky for Dogs. Photo by V. Ronnie Tierney, Fresh Focuses Photography

growing up, except people who worked hard and marched to the beat of their own drum.

BEST ADVICE FOR OTHERS GOING INTO BUSINESS

The best advice I give to people starting their own business in agriculture is to start at 4 a.m., and don’t quit until 8 p.m., seven days a week. Agriculture is a lifestyle, not a job. You must have a passion for growing and delivering healthy, quality food.

FAVORITE PLACE TO VISIT

My favorite place to visit is the Blue Wilderness in Eastern Arizona. There are very few people, beautiful wilderness country, lots of peace and quiet. QCBN

Quad Cities Business News // JANUARY 2024

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RV continued from page 1

Arizona, created a manufacturing plant in a 115-year-old building and made campers while creating jobs and helping to redevelop the local economy in a town that was once a major force in the world’s copper mining industry. “Growing up north of Payson was really kind of a Tom Sawyer experience. It was a great place to be as a boy,” said Tim. “The East Verde River was right there. The community was small and family oriented. And the elementary school was just down the road from the sawmill that employed many of the families.” Tim recalls the day his teacher announced the sawmill was closing down. “The whole class was instructed to be very, very quiet so we could hear the whistle blow signaling the end of the last shift. Miami reminds me a lot of how Payson was. It still has that blue-collar, small-town Arizona feel,” he said fondly. Today, the PinDrop Travel Trailer sells for $26,000 to $36,000, depending on accessories like pop-out beds, racks for kayaks and mountain bikes and additional water storage. Fully loaded with a rooftop tent, the camper sleeps six people. “It can carry 44 gallons of water, which is an impressive amount for even larger RVs,” said Tim. “It has a solar shower, as well.” “You can just roll into a campground with a PinDrop, open the kitchen, and you’re ready to go. The trailer does

PinDrop Travel Trailers won Moonshot’s statewide business-pitch competition, earning the new business $10,000 plus visibility and networking opportunities.

great off-road, too,” said Ruth Ellen. Last year, Moonshot found Tim. Moonshot is a non-profit organization headquartered in Flagstaff that discovers and works with startups across rural Arizona to bring products and services to market and develop entrepreneurial ecosystems that create jobs. “A growing number of outdoor travel enthusiasts were learning about this Cottonwood mayor who was the founder of PinDrop and an advocate for rural communities,” said Moonshot President and CEO Scott Hathcock. He invited the Elinskis to repre-

Founders Ruth Ellen and Tim Elinski of Cottonwood share their story and inspiration for the business with Bonnie Stevens on Zonie Living at StarWorldwideNetworks. com. Courtesy photos

sent Globe/Miami in the 2023 Shark Tank-esque Moonshot Pitch Tour. They did and PinDrop Travel Trailers won. This victory promoted them to the state competition where they squared off against other Arizona finalists. They won again and took home the $10,000 prize. “Participating in Moonshot was a great experience for telling our story,” said Tim. “Yes, we are building superior, top-quality trailers in a rural community, but more than that, we are helping to revitalize a town that was once an economic powerhouse. I be-

lieve Miami, Arizona, has that potential again, and if we can show others what is possible there, then others will follow. We are excited about our trailers, and we are really excited about helping to build back a community alongside other manufacturers, small businesses and the real people that truly make Miami great.” Tim and Ruth Ellen purchased a second historic property across the street from their factory. They are working to create living space for workers to answer the need for affordable housing. For those considering starting a

business, the two offer this advice: Ruth Ellen says entrepreneurship is not glamorous. “It’s really sweaty. It takes a lot of grit and a lot of grime. You’ve got to be in it for the long haul, be ready for serious challenges and know that it is a climb.” Tim says, “Fall in love with your community and make sure your business is a good fit. Find strong partnerships and share your story.” QCBN To hear more about their story, visit Zonie Living at StarWorldWideNetworks.com. PinDrop Travel Trailers can be found at PindropTravelTrailers.com.

Watch Your Business News! Bonnie Stevens' Communication Station is delivering a refreshing, engaging and inspirational vodcast (video podcast) that features Northern Arizona businesses, outdoor adventure and leadership tips twice a month. Zonie Living is sponsored in part by Quad Cities Business News. Go to https://starworldwidenetworks.com/shows/bonnie-stevens

Phone 928-310-9662 Fax 928-226-0303 The Courtyard Building | 115 E. Goodwin Street - Suite D, Prescott, AZ 86303 troy@quadcitiesbusinessnews.com Web quadcitiesbusinessnews.com Founder: Troy Bix Publisher Troy Bix | 928-420-4407 troy@quadcitiesbusinessnews.com Advertising Manager Linda Thein | 602-799-0583 linda@quadcitiesbusinessnews.com Account Executives Tyler Hood | 928-440-0747 tyler@quadcitiesbusinessnews.com Editor Bonnie Stevens | 928-380-4349 bonnie.stevens@gmail.com Copy Editor Carolyn Wendell | cwendell@gmail.com Design & Production Rob Ghosh Design | rob@robghosh.com

Contributing Writers Bonnie Stevens Stan Bindell V. Ronnie Tierney Betsey Bruner Contributing Photographers Kay Lyons, Bonnie Stevens, Sue Marceau, Stacey Wittig, Veronica Tierney, Fresh Focuses Photography The Quad Cities Business News is a publication of Quad Cities Business News, LLC and distributed free each month to residents of Prescott, Prescott Valley, Chino Valley and Dewey-Humboldt. Reproduction of any portion of the publication is strictly prohibited without expressed permission. The publisher reserves the right to refuse any advertisements submitted to the newspaper and is not responsible for the claims of its advertisers.

JANUARY 2024 // Quad Cities Business News

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That’s when the group leader invited in another guest to have a seat on the sofa: ChatGPT. Jaws dropped, eyes grew wide, and spines straightened to attention as artificial intelligence rolled up its sleeves and got to work like a well-informed copywriter. Faster than the women could process and without coffee, artificial intelligence poured out a steady stream of lyrical language to beautifully populate Claire’s website. “By brainstorming words and phrases associated with mindfulness, intuition and spiritual journeys, and typing them into ChatGPT, the app immediately generated copy that not only sounded as if it had been carefully and professionally crafted, it accurately described workshops that this individual provides and also explained how her soul work benefits her clients,” said Mesa-based Business Coach Colleen Biggs. Using AI, the website copy was completed in less than an hour, a project that Biggs said had stymied Claire for months. “This barrier was limiting her ability to attract more clients.” ChatGPT launched in November 2022, and already has solidly docked generative AI into the American mainstream harbor. A new study, “Empowering Small Business: The Impact of Technology on U.S. Small Business,” found that almost one in four (23%) small businesses have adopted artificial intelligence, “leading to improved performance in marketing and communications.” Early adopter Bloom Facilitation of Flagstaff is one of them. Sitting in Dottie’s Garden Coffee Shoppe at Warner’s Nursery and enjoying a latte on a wintry afternoon, business founder Sharon Tewksbury-Bloom snapped a photo of her notebook, coffee cup and pen with her smartphone and created a description of the image in seconds to demonstrate AI’s abilities and speed. “Please write alt text for my website for this image,” she asked of ChatGPT, explaining that describing pictures well is important in communications, especially for those who are visually impaired. Almost as soon as she asked the question, she received this: “A ready-togo workspace featuring a takeout coffee cup and a closed notebook with a black pen on top, all set on a wooden table with a rich, polished grain.” “The use of artificial intelligence apps has increased my efficiency and revenue to the point that I am now able to hire an assistant,” she said, as apps like ChatGPT, Fireflies and Canva have saved her five to 10 hours a week by hyper-speeding her ability to organize notes, create action plans and market her business. While AI has been floating about in our day-to-day activities for some time, keeping our cars in their lanes and answering our customer service questions, Tewksbury-Bloom says it’s now performing like a very pleasant assistant in our small businesses. “It wants to please you,” she said.

In a Flagstaff coffee shop, Bloom Facilitation founder Sharon Tewksbury-Bloom demonstrates the speed and ease of using artificial intelligence app ChatGPT for social media posts. Photo by Bonnie Stevens

“It’s like a nice, positive, collaborative assistant that is very good at following rules, never misses a day at work and knows how to spell.” ChatGPT is a language-based tool that is good at writing, editing, summarizing and brainstorming ideas, said Tewksbury-Bloom. “Coming up with a title for a new workshop drives me crazy. It will take me forever. But now I’ll write a description of the workshop and ask ChatGPT to please give me 10 titles. Usually, I like several of them, but even if it doesn’t give me the perfect title, it helps me understand how to be clearer.” She explains that ChatGPT performs best when we teach it our writing style. “If you ask it to create something and you don’t get what you want, you have to give it more information. I’ve provided custom instructions, so it knows how I want things written. I have a brand voice and key words that I prefer.” The paid version of ChatGPT does even more. A subscription to ChatGPT Plus is $20 a month. It can transcribe handwritten notes from images of flipcharts and journals and be an invaluable time-saver for people like historians and researchers who are transcribing letters and documents. “ChatGPT is learning all the time,” said Tewksbury-Bloom. And it’s that ability to learn that seems to anchor humans in a love-hate relationship with AI. “It’s learning from people who want to do good in the world and also from those who want to do bad with it,” she said. For example, AI is getting better at fooling us. “Quickly and cheaply, these tools are being used to sound more like real people, tricking people into opening and engaging in emails that lead to romance scams and phishing scams. AI also is getting better at stealing identities,” she added. “It learns to mimic individuals like social media influencers who have a large following and so much content out there.” Meanwhile, universities continue to struggle to determine whether ChatGPT did a student’s homework.

Along the same line, the boundaries of plagiarism get fuzzy as ChatGPT can be asked to produce a poem in the style of a famous writer, like this: QCBN: Can you use the style of Dr. Seuss to write a poem about Makenzie, who loves princesses and animals, and her brother, Jackson, who loves trucks and building blocks? ChatGPT: In a kingdom of play, where laughter’s the norm, Lived Makenzie and Jackson in sunshine and storm. Makenzie, a princess with a crown so divine, Loved animals, giggles, in her castle she’d shine. With critters and bunnies, she’d frolic all day, In a world full of wonders, in a princessy way. Her dresses, a rainbow, her joy, a parade, In the realm of make-believe she happily stayed. Now Jackson, her brother, with a hard hat on head, Loved trucks and built towers while munching on bread. With blocks and with toy cars, his hands in a race, In the land of creation, he found his own space. Makenzie and Jackson, an odd pair you might say, A princess, a builder, in their own special play. Through castles and towers, through giggles and roars, They’d explore their own kingdom, opening doors. In the magical land where their imaginations soared, A princess and builder, a duo adored. In the story of playtime, where joy never stops, Lived Makenzie and Jackson, with trucks and tiptops. It’s important to note that ChatGPT does not provide up-to-the-minute data, such as current weather condi-

ChatGPT writes a poem in seconds in the style of Dr. Seuss. Photo by Bonnie Stevens

tions, and doesn’t work like a Google search. And, as Tewksbury-Bloom cautions, anything typed into the app becomes part of the collective pool of public information. “You have to be careful about what you submit. You might not want to share the secret formula to your grandmother’s burger sauce,” she warns. Further, ChatGPT does not discern

between fact and fiction or right from wrong. So, just like having a human assistant, AI users encourage us to proofread everything before sending it on to avoid leading readers into a sea of confusion. Similarly, in the case of AI in our cars, we don’t want to let go of the steering wheel just yet, to avoid leading ourselves into an actual sea. QCBN

ROCK COUNTRY continued from page 13

The Marcus Landslide in Arizona’s McDowell Sonoran Preserve created a fascinating landscape of mushroom-shaped rocks and massive boulders previously hidden in a mountain of granite. Courtesy photo

hear her story and tour her Cucina Rustico Italian Kitchen on Zonie Living at StarWorldwideNetworks.com. Where is your hidden landslide and how can you prepare for a spectacular change of a lifetime? Are you writing a book, starting a business, promoting a product? If your future has the potential to thrust you into the spotlight, increase your visibility and attract clients, I invite you to prepare yourself for a landscape-changing landslide in 2024. I’m hosting a unique, immersive workshop in Sedona, Feb. 6-10, called “Shine!” A team of top-shelf professionals in journalism, broadcasting, public speaking, business and style will coach participants through writing, speaking and image exercises, including on-camera

practice and business news exposure to help you become irresistibly newsworthy and sail through every interview and appearance with clarity, confidence and impact. Shine! can get you ready for your professional landslide in story, soul and style. For more information, visit StorySoulStyle.com or contact me at bonnie.stevens@gmail.com. Change can be intimidating, however, facilitating our own landslide is exciting and can deposit us into rewarding new territory that we dare to envision for ourselves. QCBN Bonnie Stevens is a public relations consultant. She can be reached at bonnie.stevens@ gmail.com.

Quad Cities Business News // JANUARY 2024

ERAdvisor and CareAdvisor: AI-powered technology for your hospital visits

Your smartphone has never been so smart. At the ER or in the hospital, now you can get real-time updates on your wait time, appointments, lab results, and much more. Communicate with your care team, share info with your family, make requests and have questions answered. No sign-up or app download needed, just a dedicated portal that gives you more control of your care than ever before. Explore at yrmc.org/NewEra.

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