

THE SEVEN PILLARS
Matt: David, you have achieved a massive milestone. Your book has now been globally published. First of all, let's find out about you. What do your friends tell us about you?
David: I'm a teacher, painter, mountain walker, and businessman and I like helping people. They'd say I'm a family man with children, grandchildren and a greatgrandchild!
Matt: Amazing. What would your clients tell us about you?
David: They see me as someone they trust. They would say I've coached and mentored a lot of people and helped many businesses grow. That I am an avid learner, always seeking to know more and share it
Matt: When did you first think about writing a book?
David: 10 or 15 years ago! You know you get busy, and there's never enough time to do everything you want. I must have had at least 50 different attempts to write my book. Then I met you, and it all changed.
Matt: I remember speaking at a business event in Cambridge. You sat in the front row and asked lots of good
questions. You must have liked what I said because you joined the ‘Writing My Book’ course shortly after - how did that help you?
David: One was accountability. It’s like going to the gym: you want to go, you plan to go, but when you are accountable to someone, it makes a difference. The other thing was that you've got a very structured programme and guided me along the way.
Matt: Now your book is globally published, how do you feel?
David: Unbelievable, Matt. It's a massive personal achievement. You’ve completed your manuscript, and then one of the PublishU cover designers suggests options for the cover of your book, and you think - woh, it's real!
Matt: How was the writing journey?
David: It's hard, like climbing a mountain, but worth it when you reach the top. I wouldn't have done it if it wasn’t for the ‘Writing My Book’ course.
Matt: So, who is your book for, and what do you hope the impact is?
David: The 7 Pillars is for new and emerging leaders asking what is going www.PublishU.com
on in their business and how they might achieve the goals they are looking for. It is based on case studies of companies I have worked with worldwide to help them grow. One large European business I worked with doubled its size in 18 months. There is a lot in the 7 Pillars about process and structure, but the dominant characteristics of successful turnarounds have been strong but caring leadership, hard work and a lot of fun.
Matt: Wow! What is next for you, David?
David: Another book. I have written about the businesses that have grown.
What I should have talked about is the other side of it. The businesses that didn’t quite make it and why that happens. So, my next book will be about avoiding the pitfalls.
Matt: People doing their second book often rejoin the course because it's not just about the content but the coaching of a peer community. Do you have a final thought?
David: Work with Matt! It's it. There's a book inside all of us. As I said initially, I wouldn't have written my book with you. And I'm so grateful for the ‘Writing My Book’ course - thank you!

EVERYONE HAS A BOOK IN THEM
Do you have a story or a message that you are passionate about communicating?
One of the single most powerful ways you can do that is by writing a book.
You may feel that what you want to write about has been written beforetrust me it has not. You have a unique upbringing, family, education, work and life experiences which gives you a unique voice much like the uniqueness of your finger print.
Who will read your book? Many of the people you know will buy and read your book because someone they know has become a globally published author. Beyond the people who know you is a world of people who can be inspired about your book.
So is there something you feel is holding you back from writing your book? Maybe a negative voice that says, ‘I’m not good enough’, ‘I’m not sure’, ‘I’m too busy’, ‘I’m not ready’ or ‘I can’t afford it’. It’s time to put these selflimiting believes on mute and declare, ‘Yes, I Can’.
A recent graduate said, “I never thought I would write a book, let alone in 100-days. Now I’m asking what else have I told myself I cannot do that I actually can.”
Another graduate said, “My children have seen me write and publish a book and are now growing up fully expecting to become published authors too!”
Writing a book will have a transformative impact on you and the people around and choose which of them to use for your book. CLICK HERE

Then enrol in one of our upcoming ‘Writing My Book’ programmes to enable you to write your book within 100-days. CLICK HERE
I very much look forward to being your book coach!
By Matt Bird, Author of twenty books and Founder of PublishU www.PublishU.com