BUCKS COUNTY
C O N N E C T I N G .
E L E VAT I N G .
I N S P I R I N G .
AGENT ON FIRE Rocco Yedman Opus Elite Real Estate PREFERRED PARTNER HIGHLIGHT ARTICLE Jay Salloom J. Level & Square Remodeling PARTNER HIGHLIGHT Carlo Vitale The Happy Smiles Foundation AND MORE...
Top Producer Cover Story
JOSEP H B.
BOGRAD The Bograd Experience at RE/MAX ELITE
DECEMBER 2023
Wrap Up Joy, Share the Love •Gift Baskets •Cutlery •Bags •Drinkware •Mobile Tech •& Much More!
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Bucks County Real Producers • 3
TABLE OF
CONTENTS 06 Preferred Partners
20 Preferred Partner: Jay Salloom
10
What’s all the Buzz?: The Queen Bees Bucks County
26
Making a Difference: The Happy Smiles Foundation
MEET THE BUCKS COUNTY REAL PRODUCERS TEAM
14
Top Producer Cover Story: Joseph Bograd
Josh Buchter
Bethany Williams
Owner/Publisher
Shy Espinosa
Sara Howanski
Partner/Co-Publisher
Virtual Assistant
Marketing Director
30
Agent on Fire: Rocco Yedman
Sarah Cosentino
Ad Design/Management
Miguel Victoria
Bryant Sanders
Brand & Marketing Consultant
Bryant Sanders Photography
If you are interested in contributing or nominating Realtors for certain stories, please email us at josh.buchter@realproducersmag.com DISCLAIMER: Any articles included in this publication and/or opinions expressed therein do not necessarily reflect the views of The N2 Company d/b/a Real Producers but remain solely those of the author(s). The paid advertisements contained within the Bucks County Real Producers magazine are not endorsed or recommended by The N2 Company or the publisher. Therefore, neither The N2 Company nor the publisher may be held liable or responsible for business practices of these companies.
Thato Dadson Photography
Kevin York Photography
Kevin York
Dave Danielson
Ruth Gnirk
Jamie Taylor
Heather Pluard
Thato Dadson
Inspiring conversations with the nation’s top real estate agents.
Writer
Writer
Writer
Writer
If you are interested in contributing or nominating REALTORS® for certain stories, please email us at josh.buchter@realproducersmag.com
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Bucks County Real Producers • 5
This section has been created to give you easier access when searching for a trusted real estate affiliate. Take a minute to familiarize yourself with the businesses sponsoring your magazine. These local businesses are proud to partner with you and make this magazine possible. Please support these businesses and thank them for supporting the REALTOR® community!
CHARITY / FUND RAISING Happy Smiles Inc Carlo Vitale (609) 751-8048 happysmilesfoundation.com CLEANING SERVICE JC Latimer Cleaning LLC Katrina Green (215) 671-6882 www.jclatimercleaning.com CREDIT REPAIR Trinity Solutions USA Drew Smith (888) 391-3387 trinitysolutionsusa.com CUSTOM BOUTIQUE AND GIFTS Savvy Custom Swag Katie Taylor (610) 427-8142 katie@thesavvygiftgiver.com HOME INSPECTION Vitale Inspection Services LLC Carlo Vitale (732) 221-4711 www.vitaleinspection.com HOME STAGING StagingCraft, LLC Nancy Vander Zwan (215) 262-7306 www.StagingCraft.com
6 • December 2023
HOME WARRANTY First American Home Warranty Mike Cono (267) 642-3630 mikecono@fahw.com INSURANCE Gieseler Insurance Agency Jarrett Gieseler (215) 348-0100 www.gieselerinsurance.com Goosehead Insurance Eric Frain (267) 760-3389 www.goosehead insurance.com MOBILE LED BILLBOARD ADVERTISING Direct Ad Network Phila (215) 266-9403 DirectAdPhilly.com MORTGAGE LENDER Advisors Mortgage Group Carmella McGonegal (215) 901-8083 www.advisorsmortgage.com Contour Mortgage Meredith Smalley (610) 585-4082 contourmortgage.com
Lending Capital Group Susan Terra-Podio (267) 767-5759 stpodio.com Princeton Mortgage Corporation Frederick Lahm (609) 737-4365 fred.princetonmortgage.com Quaint Oak Mortgage Patrick Lopez (267) 800-2132 plopez@quaintoak.com THT Powered by Movement Mortgage Jeff Tinney (718) 483-6421 jeff.tinney@movement.com PEST CONTROL Bug N Out Pest Control Nicholas Egan (267) 240-5953 Bugginout1@comcast.net
Don’t Let Credit Stop Your Client’s Homeownership Ascent
REMODELING J. Level & Square Remodeling LLC Jay Salloom (484) 381-0070 jlevelandsquare.com TITLE INSURANCE Innovation Title Inc. Yara Chamas (646) 645-8700 www,innovationtitleinc.com
Expert!
Title Family of RockStarClosers Nicole Malcom (215) 579-8800 nicoel@deedsearchers.com Walnut Steet Closings LLC Stephanie Rybczyk (215) 323-4131 stephanie@ walnutstreetclosings.com
PHOTOGRAPHY Kevin York Photography Kevin York (484) 390-2820 kevinyorkheadshots.com Thato Dadson Images Thato Dadson (302) 521-3014 www.tdadsonimages.com
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Bucks County Real Producers • 7
home design By Nancy Vander Zwan, ASPM®, CEO StagingCraft
Home Staging:
• Size of property–square footage and number of rooms you believe need some staging TLC • Vacant or occupied? Is the stager providing furniture or only art, lighting, bedding and/or decor? • Age of house–this is particularly important for some of the historic houses in our region. Narrow staircases and hallways and other factors usually impact the amount of time needed on-site as well as what furniture the home stager can get into the house and up stairs.
HOW MUCH AND WHO PAYS? I’m delighted to work these days with many new Realtor clients who’ve never recommended home staging to a client before. Higher interest rates, longer DOM for some older listings, and other factors have been bringing more Realtors to the staging table. Many new-to-staging Realtors aren’t sure how the process works. How much does an occupied listing stage cost? Is a vacant stage within the sellers’ reach? Who pays for staging, the seller or the Realtor? The investment in home staging can vary depending on the size and condition of your listing, the extent of the staging, and the location. Typically, StagingCraft prices a vacant listing home staging in our region anywhere from $2,500 to $6,000 depending on the size of the home and the amount of furnishings required. StagingCraft also offers light stage and style sessions, in which we add our decor, bedding, art, etc., to an occupied listing to refresh the property for MLS photos. A light stage investment is lower than the typical investment in a vacant stage because we integrate our materials with the sellers’ existing furniture. The price tag
depends on how much inventory we bring in. And keep in mind that I’m speaking only for StagingCraft…we know of home staging companies that price their services differently.
Who pays? It’s a mixed bag for StagingCraft customers. The Realtor usually pays StagingCraft to provide a home consultation to their listing clients. After that, in most cases, the seller often makes the total investment in follow-up staging. However, some of our Realtor clients are including up to X percent or X dollars toward staging as part of their listing package. Other Realtors front the investment for sellers and get reimbursed at closing.
Note that I use the word “investment” instead of “cost”--and that’s critical for you to convey to your sellers. The NAR reports that staged listings sell for 10-20% more, on average, than unstaged properties– and NAR reports that staged properties sell up to 73% faster. The increase in sale price and faster sales almost always surpasses the dollar investment in home staging. Even more important? Staging a home costs far less than the average first price reduction of a house that’s sitting, which is generally about five percent of the list price.
With so many variables in types of staging and payment, don’t be shy when you call us. It’s important to get as much information from your home stager
Getting your sellers to invest in home staging makes a world of difference. StagingCraft recommended to sellers of this property what to pack up, and then we refreshed this occupied home, which quickly went under contract.
PS: As we enter the holiday season, remind home sellers that holiday decorations don’t belong in MLS photos. You want those pictures to have longevity and to welcome people of all spiritual orientations to your listing. Nancy Vander Zwan, Accredited Staging Professional Master ®, is the owner of StagingCraft, a full-service home staging company based in Bucks County. She loves talking all things staging and answering Realtors’ questions, so call her at 215-262-7306.
You may want to get an idea of the home staging price tag before you recommend a home stager to your listing clients. When you call a home stager (hopefully StagingCraft!), here are some important things to tell us for a pricing estimate:
after
Why Partner With Us?
6 Hour Upfront Underwriting Goal* 7 Day Processing* 1 One Day Closing* *While it is Movement Mortgage's goal to provide underwriting results within six hours of receiving an application, process loans in seven days, and close in one day, extenuating circumstances may cause delays outside of this window.
before Home Staging That Makes a World of Difference.
LEAD, | LOAN OFFICER JEFF TINNEY TEAM NMLS# 54537
We excel in making older properties look modern and appealing. Call us to get your listings sold quickly and for top dollar!
718.483.6421
jeff.tinney@movement.com movement.com/jeff-tinney
444 W. New England Ave., Suite 101, Winter Park, FL, 32789
215.262.7306 | @StagingCraft | StagingCraft.com 8 • December 2023
as possible before you suggest staging to your listing client. Being able to explain not only what staging is but how it’s paid for –and how beneficial staging is to the outcome–will help you make the case to your sellers. After all, the better you can get that house to look prior to photos, the more profitable your sale will be.
Scan To Connect with jeff Today!
Jeff Tinney: FL-LO70192, NJ, NC-I204006, PA-65675 | Movement Mortgage LLC. All rights reserved. NMLS ID #39179 (For licensing information, go to:www.nmlsconsumeraccess.org). Additional information available at movement.com/legal. Interest rates and products are subject to change without notice and may or may not be available at the time of loan commitment or lock-in. Borrowers must qualify at closing for all benefits.
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Bucks County Real Producers • 9
Christina Swain, a member of The Queen Bees’ Board of Directors, expressed her awe at the organization’s ability to create tangible change: “I never imagined we would be able to have such an impact on our community. $30,000 is a lot of money to be able to help local people who are in need. The Queen Bees were able to make real differences in people’s lives, even change some lives! I feel truly blessed to be surrounded by 72 amazing women!” Kelly Kemmerer, another board member, echoed the sentiment of accomplishment: “I am so impressed with our first-year effort and can’t wait to see what we will accomplish next year.” The Queen Bees’ commitment to philanthropy has not only created a positive impact but has also set the stage for even greater achievements in the years to come.
what’s all the buzz?
Queen Bees The
Bucks County
The journey of The Queen Bees began with a simple conversation at a realtor event, as Robin Kemmerer, a board member, reminisced: “I am incredibly impressed that a quick conversation at a realtor event morphed into such a progressive group of individuals helping those in need in our community. If we can ease the burden of someone going through a tough time, then we are truly a success.”
Making a Buzz with Heartfelt Giving
The organization’s dedication to making a difference in the community is encapsulated in the words of Missy Kitzmiller, who highlighted the collective power of empowered women: “Empowered women empowering local families - our bees are dedicated to making a difference in our community by providing support to those in need, one family at a time. It’s incredibly uplifting to know that so many women want to be part of something so simple yet so
In the heart of Bucks County, Pennsylvania, a group of dynamic and compassionate women real estate professionals has come together to form “The Queen Bees,” a charitable organization with a mission to make a positive impact on their local community. On November 8th, 2024, The Queen Bees hosted a dazzling 70’s themed gala, where the stories of donation recipients in need were shared, showcasing the organization’s commitment to empowering and supporting their neighbors.
10 • December 2023
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Bucks County Real Producers • 11
It’s incredibly uplifting to know that so many women want to be part of something so simple yet so impactful. It’s like one big giant pay-it-forward movement is starting. The ripple effects are profound.
Illuminating Your Brand Is Our Passion
impactful. It’s like one big giant pay-it-forward movement is starting. The ripple effects are profound.” The Queen Bees’ 70’s themed gala, hosted at Carmella McGonegal’s Advisors Mortgage Group Bristol Headquarters, served not only as a celebration of their achievements but also as a platform to share the stories of the individuals and families whose lives were touched by their generosity. The gala was a testament to the organization’s commitment to building a supportive community, where everyone feels valued and cared for.
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As The Queen Bees continue to make strides in philanthropy, their inspiring journey serves as a beacon of hope for other communities. With their dedication, passion, and a shared commitment to making a positive difference, The Queen Bees of Bucks County are paving the way for a brighter and more compassionate future.
Don’t Let Your Deals Get Tangled in Risk!
In closing, The Queen Bees of Bucks County invite not only realtors and realtor-adjacent individuals but all women with a passion for making a difference to join their impactful community. Helen Irvine, a dedicated member of the organization, encourages aspiring Queen Bees to connect with them on Facebook at “Queen Bees - Bucks County” and reach out to any of the esteemed board members for more information. As Helen aptly puts it, “For a $ 400-a-year commitment, and with no fundraising required, you can be a part of it.” The Queen Bees pride themselves on their direct and meaningful contributions, including the recent heartwarming gesture of purchasing a car for someone in need. Through their dedication and generosity, The Queen Bees exemplify the spirit of community support and empowerment, creating a network that truly cares for those in their midst.
Your Success, Our Mission: Building Futures Together. Best Customer Service and Experience Five Star Professional 12 years in a row for customer testimonials!
Scan To Build Success Together! Carmella McGonegal Branch Manager at Bristol, PA CMcgonegal@AdvisorsMortgage.com
215-901-8083 Bristol, PA
Branch NMLS: #1749249 Branch Manager NMLS: 134037
12 • December 2023
Join Forces with an Agency that shops with Over 35 "A" Rated Carriers, Lighting up the Way for Your Clients' Needs & Budget!
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Eric Frain | Agency Owner
Eric.Frain@goosehead.com Direct: 267.405.3957 Cell: 267.760.3389 License# 651568 | Servicing PA & NJ
Bucks County Real Producers • 13
Joseph The Bograd Experience at RE/MAX ELITE
BOGRAD
The Relentless Pursuit
His drive is remarkable.
There are many parallels to be seen between real estate and athletics. Both involve planning, goals, strategies and effort. You can have all of the talent in the world, but it takes more than that to be successful.
“I wake up every morning with a purpose … and that is to help my clients with their biggest assets,” Joseph smiles.
An Inner Drive
Natural talent is wonderful, but it takes an inner drive to keep working hard, to keep looking for ways to grow and to find new ways to move ahead. It’s the kind of relentless pursuit that Joseph Bograd brings to life and business. As Broker and Team Lead of the Bograd Team with RE/MAX Elite, Joseph keeps churning, moving forward and putting his experience and expertise to maximum use for others.
he considered his career options.
“There are a lot of competitors out there. We know that it’s very important that we are continually working to be at the top of our game with a strong work ethic. And that starts over every day.” Joseph earned his real estate license in Pennsylvania in 2001, followed by his Broker’s license in 2005. He also has his New Jersey and Florida licenses. Opening a Rewarding Door
As Joseph came of age, he finished out his education at Penn State University and Temple University. As he looked at his next steps in life,
“That’s when my dad suggested that I look at getting into real estate,” he remembers. “I had always been around it but never thought about doing it as a career.” In time, Joseph picked up valuable experience in the title and mortgage sides of the business before earning his license in 2001. In those two decades of steadily building on his record of results, Joseph has remained with the same brokerage. “There are natural cycles in the business. I feel like I’ve seen every facet of the business, both good and bad,” Joseph says. “Through the ups and downs, we are very big believers in marketing, especially during times that are challenging. We’re doing that now, by going all in with TV commercials and social media.” Going the Distance
top producer cover story
The passion that Joseph feels for what he does is contagious.
Written by: Dave Danielson Photography by: Bryant Sanders
14 • December 2023
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Bucks County Real Producers • 15
“I love the art of each deal, with the whole negotiation aspect of making things happen,” he says. “It’s rewarding to see people coming back to work with you from long ago, or from a referral. It means a lot knowing that people come back to us because of our reputation and the results that we work so hard to create for them.” Through time, Joseph’s team has continued to grow, along with the number of clients they serve. Today, the team includes eight professionals in Pennsylvania, two in New Jersey and two in Florida. In turn, they average around 200 transactions a year, and they continue to move ahead. Family Foundation
Joseph looks forward to spending family time, as well. He treasures time with his wife, Maxine. They were married in 2007 and have three children — their twins, Michael and Ava; and their youngest, Lily. In his free time, one of Joseph’s favorite pastimes is playing golf, as well as spending family time, supporting their children in their activities. Joseph also has a passion for exercise and traveling to explore new destinations with his family. When it comes to giving back, Joseph is proactive, as well. He and his team and family have been involved in a large gala each year that raises 16 • December 2023
much-needed funds for the American Cancer Society. In fact, those efforts have raised over $750,000 in just over six years. They also are very involved in supporting Toys for Tots for 11 years, as well as putting on a golf outing for UNICEF last year. In addition, they support the work of the Bucks County Homeless Shelter, as well as various drives for the necessities of life.
good that many of them become my close friends,” Joseph emphasizes. “We’ve been doing this for many years through the ups and downs. We don’t take days off. We still keep marketing ourselves every day. It’s very competitive. You have to be consistent, hungry and never be complacent.” Congratulations to Joseph Bograd and his committed team of professionals. They prove that they are in the game with their clients to win … and they remain in relentless pursuit of that goal.
Impactful Contribution
Whether he is engaged in supporting his team, guiding clients through their transaction or supporting the needs of his community, Joseph is there to make an impact. “I’m here to be a friend, too. It’s not just about the transaction. It’s all about my clients. I feel @realproducers
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Bucks County Real Producers • 17
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18 • December 2023
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Bucks County Real Producers • 19
JAY Salloom preferred partner highlight
Written by: Heather Pluard Photography by: Perspective Media Co.
J. Level & Square Remodeling If you don’t jump, you’ll never fly - but it’s always easier if someone is there to catch you. When clients choose J. Level & Square Remodeling for their home improvement projects, they know they’re in exceptional hands. After graduating from aircraft maintenance school, Owner Jay Salloom realized his true passion lay in home remodeling and interior design. That’s when he launched his luxury home remodeling company and started helping other people’s dreams take flight.
20 • December 2023
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Bucks County Real Producers • 21
“Our guiding motto is “Your vision is our creation,” Jay says. “We cater to the unique needs of each client and tailor every renovation project to exceed their expectations. We prioritize quality over quantity, committing to one project at a time. We love earning the trust of clients to transform their vision into reality.”
We have the experience, skills, licensing, and qualifications to meet every client detail and specification. Our clients are so delighted they frequently refer us to their friends and family, which is always the best compliment.
Known for unwavering professionalism and reliability, the team at J. Level & Square Remodeling takes great pride in their work. “Throughout the process, we embody the principles of dignity, integrity, and honesty,” Jay says. “We have the experience, skills, licensing, and qualifications to meet every client detail and specification. Our clients are so delighted they frequently refer us to their friends and family, which is always the best compliment.” Increasingly, people recognize that renovating their homes in line with their dreams is also a savvy investment. Jay has excellent advice on how to maximize home renovation dollars. “Prioritize your needs and distinguish between must-haves and good-to-haves. Focus on the factors you can’t live without first. To keep costs low, try to avoid structural changes. Also, consider alternative materials to give the desired look without the luxury price tag. For instance, laminate flooring can mimic the appearance of hardwood while saving a lot of money. Finally, consider remodeling in the off-peak season.” Creative solutions, attention to detail, and incredible results have made J. Level & Square Remodeling a go-to for real estate agents looking to add value to their clients. Whether they’re trying to help homeowners get the most out of a listing or are stepping in after closing to spruce up a new home, Jay and his crew go the extra mile to ensure successful outcomes. They’re in business for the long haul and love building relationships with REALTORS® and their clients. “Success, in my view, is being able to construct the life I’ve always envisioned and help others along the way,” Jay says. “I’m always looking for the win-win, and I aspire to be remembered for my unwavering dedication, loyalty, transparency, and integrity in all my endeavors.” Starting a family and exploring the world are also a part of a successful life for Jay. “My wife and I share a passion for travel, having explored various corners of the world. When at home, we relish discovering new eateries or embarking on hikes with our faithful companion, Diesel. Regular exercise is a crucial part of my routine to keep me energized and focused. Because when it comes to work, excellence is always my destination.” To learn more, please visit https/www.jlevelandsquare.com.
22 • December 2023
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Bucks County Real Producers • 23
Where Bold Visions Meet Realty Success
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Bucks County Real Producers • 25
Happy Smiles THE
FOUNDATION
Carlo Vitale
making a difference Written by: Heather Pluard Photography by: Client Provided
“In a world where you can choose to be anything, choose to be kind.” Like author Jennifer Dukes Lee, Carlo Vitale believes small acts of kindness can change lives - and he’s on a mission to spread the message! In 2011, he launched the Happy Smiles Foundation to encourage and facilitate more kindness in local communities. “You’ve probably crossed paths with someone today who would have benefited from hearing something simple, like “Have a great day,” Carlo says. “It doesn’t take much to remind people of their value in the world, but not enough people are reiterating kindness. Our goal with Happy Smiles is to inspire people to be kind and give back in ways that resonate with them. Everybody benefits when surrounded by a circle of kindness.”
26 • December 2023
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With deep roots in New Jersey, Happy Smiles is branching out into Bucks County and looking for real estate partners to collaborate with locally. “A lot of REALTORS® want to give back but may not know how to get started,” Carlo says. “Happy Smiles makes it easy. We can brainstorm action plans, raise funds, collect donations, find families in need, and set up distribution. We’ll organize everything from start to finish.”
For example, agents can partner with Happy Smiles to hold annual fund drives or seasonal events for the nonprofit of their choice. The foundation also does a lot of work with local schools, such as anti-bullying campaigns. They’ve brought in speakers, including Run DMC rapper Darryl McDaniels, to teach students how to be themselves and prioritize being kind to others.
Bucks County Real Producers • 27
“One kind word, or one kind act, can change a life,” Carlo says. “And it’s fun sharing happiness across your community in a variety of ways. Whether you’re looking to volunteer your time, find a sponsorship to plug into, identify and address unmet needs, or increase awareness of nonprofits on your social media platforms, every extra effort can have a lasting impact on others. People who are suffering need someone to show them it will be okay. Sometimes, kindness is hope in disguise.” While working together through the years, Carlo and his cousin, Carlo, started the foundation because of the need they saw to help others. “When I started my business, Vitale Home Inspections in 2011, it consumed most of my time, but I was able to launch Happy Smiles simultaneously. Then, in 2015, I turned it into an official 501c3. Today, the foundation has a Board of 12 and a small staff to help, including my beautiful wife of 12 years, Katie. She is a school guidance counselor and a constant source of personal inspiration. Our seven-yearold twins, Leo and Valentina, are already involved in the organization, and we’ve helped them start a Happy Smiles Club in their school.” Ultimately, Happy Smiles hopes to inspire others to start their own foundations and organizations that benefit their communities. “We want to be an idea generator,” Carlo smiles. “It is easier than people realize to build stronger, and kinder, communities within schools, households, or wherever there is a need. To onboard with us, email onlyhappysmiles@ gmail.com. Or just come say “hi” at our booth at Triple Play on December 5th and 6th. We’d love to meet you!
To learn more, visit https/happysmilesfoundation.com.
28 • December 2023
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Bucks County Real Producers • 29
agent on fire Written by: Dave Danielson Photography by: Thato Dadson | Dadson Images
ROCCO YEDMAN Rewarding Rapport
There are so many mechanisms, forms, deadlines, requirements and hurdles that come along with the industry. But what really makes it all keep churning along? What is the engine that keeps the pieces moving? The answer is people. Without them, there would be no purpose to all of the other stuff. The fuel for that mighty engine of real estate comes directly from the minds and actions of people like Rocco Yedman. Integral Role
As a REALTOR® with Opus Elite Real Estate, Rocco thrives on creating a rewarding sense of rapport with others around him.
Opus Elite Real Estate
having those moments with people and building that rapport.” Clipping Along
Before becoming a REALTOR®, Rocco was clipping along in another career. “Originally I owned a barber shop. I’ve been a barber for 20 years. My son was super into travel hockey. At the time when he was in 5th grade, he wanted to go to Holy Ghost Prep School,” Rocco remembers. “At that time, I wasn’t into real estate yet. I was in the hair industry. Even though I was doing well as a barber, I knew paying $23,000 per year for tuition was going to require me doing something else, as well,” he says.
“I might be a little different in this. I understand that a lot of people in real estate like working with listings. But, for me, I prefer working with buyers. I get real satisfaction out of working for my money in that way,” Rocco remarks.
“We bought our house in 2011-12. It was a great process. We sat down and my wife got into real estate. She said I think you should get into real estate, too. So we decided to team up and combine resources.”
“The other day, I went on a day-trip with clients to look at a property on the other side of the state. Is it a guarantee that is going to work? No, but it’s a great feeling
Rocco worked through real estate and got his license in the span of about two months. He has been carving out his successful role in the business ever since.
30 • December 2023
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Bucks County Real Producers • 31
Goals Identified and Met
As Rocco says with a smile, his son went on to realize his goal at Holy Ghost Prep High School. Rocco realized his, too.
In his free time, Rocco looks forward to time with his family. He also likes to explore new restaurants, watch his favorite sports teams and play golf.
“Through time, I fell in love with the business and I used my barber shop as the funnel. About 90% of our referrals come through the barbershop. I’m still there one or two days a week,” Rocco says.
He also likes to give back to the community. One of the efforts he takes on is during the holidays … when he collects and distributes toys for children who lost their parents to addiction.
“That’s where I got in the business at first. We went from residential work to evolving our business into working with sellers and now commercial, investments and working with the land market. We enjoy growing our business.”
It takes about five seconds when you talk with Rocco to feel the drive he has for life and his work. But, of course, all of that is powered by his care for the people behind it all.
All of the planning, hard work and follow-through have paid off. Through October, Rocco and his wife, Samantha stood at around $8 million in sales volume. What Matters
Away from work, Rocco and Samantha have a rewarding world with their children—21-year-old son, Beau, who runs the barber shop (and who is also licensed in real estate to fuel his investment desire); and 11-year-old daughter, Isabella. 32 • December 2023
Honesty. Genuine. Straightforward. Those are the words that come to mind for many who get to know Rocco and who are helped by his experience and expertise. “I think my love for helping people was really honed during those years in the barbershop business. With that, you are in close proximity to people. You really get to know them and you build those bonds.” That impressive knack for building something special continues day by day through the efforts of Rocco Yedman. @realproducers
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Bucks County Real Producers • 33
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34 • December 2023
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