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Team Up With The Home Of The 7-Day Closing To Keep Your Ducks In A Row & Close Your Real Estate Deals On Time!
Team Up With The Home Of The 7-Day Closing To Keep Your Ducks In A Row & Close Your Real Estate Deals On Time!
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Team Up With The Home Of The 7-Day Closing To Keep Your Ducks In A Row & Close Your Real Estate Deals On Time!
Team Up With The Home Of The 7-Day Closing To Keep Your Ducks In A Row & Close Your Real Estate Deals On Time!
If you are interested in contributing or nominating REALTORS® for certain stories, please email us at josh.buchter@realproducersmag.com
If you are interested in contributing or nominating REALTORS® for certain stories, please email us at josh.buchter@realproducersmag.com
CREDIT REPAIR
This section has been created to give you easier access when searching for a trusted real estate a liate. Take a minute to familiarize yourself with the businesses sponsoring your magazine. These local businesses are proud to partner with you and make this magazine possible. Please support these businesses and thank them for supporting the REALTOR® community!
This section has been created to give you easier access when searching for a trusted real estate a liate. Take a minute to familiarize yourself with the businesses sponsoring your magazine. These local businesses are proud to partner with you and make this magazine possible. Please support these businesses and thank them for supporting the REALTOR® community!
CREDIT REPAIR
Trinity Solutions USA
Trinity Solutions USA
Powered by Better Qualified
MOBILE LED BILLBOARD
MOBILE LED BILLBOARD
ADVERTISING
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Jim Sacchetti (609) 385-9570
Jim Sacchetti (609) 385-9570
TrinitySolutionsUSA.com
TrinitySolutionsUSA.com
GIFTS
GIFTS
Savvy Custom Gifts
Savvy Custom Gifts
Katie Taylor (610) 427-8142
Katie Taylor (610) 427-8142
katie@thesavvygiftgiver.com
ADVERTISING
Direct Ad Network Philadelphia (215) 266-9403
Direct Ad Network Philadelphia
(215) 266-9403
DirectAdPhilly.com
DirectAdPhilly.com
MORTGAGE BROKER
MORTGAGE BROKER
Go Magnum Loans
Go Magnum Loans
Christian Best (215) 987-4128
Christian Best (215) 987-4128
Prosperity Home Mortgage
Prosperity Home Mortgage
Premiere 360 Tours
Premiere 360 Tours
katie@thesavvygiftgiver.com
HOME INSPECTION
HOME INSPECTION
Vitale Inspection Services LLC
Vitale Inspection Services LLC
Carlo Vitale (732) 221-4711
Carlo Vitale (732) 221-4711
www.vitaleinspection.com
www.vitaleinspection.com
HOME STAGING
HOME STAGING
StagingCraft, LLC
StagingCraft, LLC
christian@ gomagnumloans.com
christian@ gomagnumloans.com
MORTGAGE LENDER
MORTGAGE LENDER
Advisors Mortgage Group
Advisors Mortgage Group
Carmella McGonegal (215) 901-8083
Carmella McGonegal (215) 901-8083
www.advisors mortgage.com
www.advisors mortgage.com
Advisors Mortgage Group
Advisors Mortgage Group
Alex Lubo (267) 303-3368
Alex Lubo (267) 303-3368
www.AlexOnline Application.com
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Quaint Oak Mortgage
Quaint Oak Mortgage
Patrick Lopez (267) 800-2132
Patrick Lopez (267) 800-2132
plopez@quaintoak.com
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THT Powered by Movement Mortgage
Thato Dadson (302) 521-3014
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thato@tdadsonimages.com
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REMODELING
REMODELING
J. Level & Square Remodeling LLC
J. Level & Square Remodeling LLC
Jay Salloom (215) 758-7527
Jay Salloom (215) 758-7527
jlevelandsquare.com
THT Powered by Movement Mortgage
Gabe German (917) 574-2611 gabe.german@ movement.com
Gabe German (917) 574-2611
gabe.german@ movement.com
PEST CONTROL
Bug N Out
PEST CONTROL Bug N Out
Nicholas Egan (215) 331-6318
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jlevelandsquare.com
SOCIAL MEDIA CONSULTING
SOCIAL MEDIA CONSULTING
Buxmont Social Media
Buxmont Social Media
Amy Berridge (704) 915-9920
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buxmontsocialmedia.com
buxmontsocialmedia.com
TITLE INSURANCE
TITLE INSURANCE
Innovation Title Inc.
Innovation Title Inc.
Yara Chamas (646) 645-8700
Yara Chamas (646) 645-8700
Nancy Vander Zwan (215) 262-7306
Nancy Vander Zwan
(215) 262-7306
www.StagingCraft.com
www.StagingCraft.com
HOME WARRANTY
HOME WARRANTY
First American Home Warranty
First American Home Warranty
Carmella McGonegal
(215) 901-8083
Carmella McGonegal (215) 901-8083
www.advisors mortgage.com
www.advisors mortgage.com
Contour Mortgage
Contour Mortgage
bugnout.net@gmail.com
bugnout.net@gmail.com
www,innovationtitleinc.com
www,innovationtitleinc.com
PHOTOGRAPHY
PHOTOGRAPHY
Berridge Photography, LLC
Berridge Photography, LLC
Ryan Berridge
(267) 930-1857
Ryan Berridge (267) 930-1857
RockStar Closers, LLC
RockStar Closers, LLC
Nicole Malcom (215) 579-8800
Nicole Malcom (215) 579-8800
nicoel@deedsearchers.com
nicoel@deedsearchers.com
Mike Cono (267) 642-3630
Mike Cono
(267) 642-3630
mikecono@fahw.com
mikecono@fahw.com
INSURANCE
INSURANCE
Goosehead Insurance
Goosehead Insurance
Meredith Smalley (610) 585-4082
Meredith Smalley (610) 585-4082
contourmortgage.com
contourmortgage.com
Lending Capital Group
Lending Capital Group
Susan Terra-Podio (267) 767-5759
Susan Terra-Podio (267) 767-5759
ryan@berridge photography.com
ryan@berridge photography.com
Bryant Sanders Photography
Bryant Sanders
Photography
Bryant Sanders (267) 230-5488
Bryant Sanders (267) 230-5488
Walnut Street Closings, LLC
Walnut Street Closings, LLC
Stephanie Chiacchio (267) 566-4928
Stephanie Chiacchio (267) 566-4928
stephanie@walnut streetclosings.com
stephanie@walnut streetclosings.com
Eric Frain (267) 760-3389
Eric Frain
(267) 760-3389
www.goosehead insurance.com
www.goosehead insurance.com
stpodio.com
stpodio.com
Princeton Mortgage Corporation
Princeton Mortgage Corporation
Frederick Lahm
Frederick Lahm
(609) 737-4365
(609) 737-4365
fred.princeton mortgage.com
fred.princeton mortgage.com
www.bryantsanders.com
www.bryantsanders.com
Kevin York Photography
Kevin York Photography
Kevin York (484) 390-2820
Kevin York (484) 390-2820
kevinyorkheadshots.com
kevinyorkheadshots.com
Lots of Central and Lower Bucks properties are smaller and older–the 1950s/60s era. Because almost no one says “no” to a listing, you likely take these and hand them off to your team. This month’s column is on how your team can properly prep the properties for MLS photos and the market. These houses sell quickly when staged properly, making them less timeconsuming for you. Don’t discount this column if you handle high-value listings, though; these home staging tips work for any sized property.
Lots of Central and Lower Bucks properties are smaller and older–the 1950s/60s era. Because almost no one says “no” to a listing, you likely take these and hand them off to your team. This month’s column is on how your team can properly prep the properties for MLS photos and the market. These houses sell quickly when staged properly, making them less timeconsuming for you. Don’t discount this column if you handle high-value listings, though; these home staging tips work for any sized property.
The post-WWII building boom in this area gave rise (pardon the pun) to lots of ranch-style, 3/1.5 houses–solidly built, on slabs, with smaller kitchens and bedrooms, often no garage, and limited storage space. Today’s buyers seek natural light, open space and storage, so the older homes usually present with some disadvantages. Here’s advice for you to maximize your sellers’ profits:
The post-WWII building boom in this area gave rise (pardon the pun) to lots of ranch-style, 3/1.5 houses–solidly built, on slabs, with smaller kitchens and bedrooms, often no garage, and limited storage space. Today’s buyers seek natural light, open space and storage, so the older homes usually present with some disadvantages. Here’s advice for you to maximize your sellers’ profits:
1. “What lies beneath”–Older houses most often were constructed with solid wood, finished flooring, and then owners rushed to cover them with carpeting. Pull up a few inches of carpet and padding in your listing...and you’re more likely than not to find gorgeous hardwood in great condition.
1. “What lies beneath”–Older houses most often were constructed with solid wood, finished flooring, and then owners rushed to cover them with carpeting. Pull up a few inches of carpet and padding in your listing...and you’re more likely than not to find gorgeous hardwood in great condition.
2. Make closets in occupied listings look larger by having your sellers pack up any clothing they don’t need to wear for the next 30 days. Buyers perceive closets to be bigger when nothing is stored on the top shelf and on the floor.
2. Make closets in occupied listings look larger by having your sellers pack up any clothing they don’t need to wear for the next 30 days. Buyers perceive closets to be bigger when nothing is stored on the top shelf and on the floor.
3. Panel curtains, cafe curtains, valances...Take them all down, and leave the empty panel rods. Too many older homes have treatments that keep natural light out. And buyers like the empty rods, as there’s something already there for them to use for privacy in the short term.
3. Panel curtains, cafe curtains, valances...Take them all down, and leave the empty panel rods. Too many older homes have treatments that keep natural light out. And buyers like the empty rods, as there’s something already there for them to use for privacy in the short term.
4. Keep in linen closets only one spare towel set and sheet set for each person and bed.
4. Keep in linen closets only one spare towel set and sheet set for each person and bed.
5. Change out soft white bulbs for LED “bright white” bulbs. The bluish white hue makes rooms look brighter and bigger in the MLS pics.
5. Change out soft white bulbs for LED “bright white” bulbs. The bluish white hue makes rooms look brighter and bigger in the MLS pics.
6. Tell sellers to toss opened and partially eaten food and donate all those canned and dry goods they don’t plan to consume in the next 30 days.
6. Tell sellers to toss opened and partially eaten food and donate all those canned and dry goods they don’t plan to consume in the next 30 days.
7. Switch outdated ceiling flush mounts and chandeliers to modern pieces–inexpensive but attractive lighting not only improves light in a space but shows buyers that sellers have kept the house current (sorry...another pun).
7. Switch outdated ceiling flush mounts and chandeliers to modern pieces–inexpensive but attractive lighting not only improves light in a space but shows buyers that sellers have kept the house current (sorry...another pun).
8. Is the bathroom tile green? Pink and black? Older bathrooms can have interesting color schemes. But young buyers often find them charming and “retro.” And if the buyer plans to personalize a bathroom anyway, sellers are wasting money by updating them for the market.
8. Is the bathroom tile green? Pink and black? Older bathrooms can have interesting color schemes. But young buyers often find them charming and “retro.” And if the buyer plans to personalize a bathroom anyway, sellers are wasting money by updating them for the market.
When properly staged, older listings will fly o the shelf–our staged projects have sold for as much as 22 percent over ask in the past 6 months!
When properly staged, older listings will fly o the shelf–our staged projects have sold for as much as 22 percent over ask in the past 6 months!
Nancy Vander Zwan, ASPM(TM), is Owner and CEO of StagingCraft, based in Bucks County and serving Bucks, Montgomery and Chester counties, western Philly suburbs and the lower Lehigh Valley. She’d love to connect with you on Instagram at @StagingCraft.
Nancy Vander Zwan, ASPM(TM), is Owner and CEO of StagingCraft, based in Bucks County and serving Bucks, Montgomery and Chester counties, western Philly suburbs and the lower Lehigh Valley. She’d love to connect with you on Instagram at @StagingCraft.
Vacant houses don't create that all-important emotional connection for buyers. StagingCraft's magic makes properties warmer, brighter, larger, and irresistible. Our staged houses sell quickly and for top dollar!
As the weather warms up and the sun starts to shine, there’s no better way to celebrate the return of spring than by visiting a local farmers market. Bucks County, Pennsylvania is filled with a rich agricultural history, which means it is also home to some of the best farmer’s markets around to o er you the opportunity to experience the flavors and culture of the region. From the freshest fruits and vegetables to handmade crafts and artisanal products, these markets have something for everyone.
As the weather warms up and the sun starts to shine, there’s no better way to celebrate the return of spring than by visiting a local farmers market. Bucks County, Pennsylvania is filled with a rich agricultural history, which means it is also home to some of the best farmer’s markets around to o er you the opportunity to experience the flavors and culture of the region. From the freshest fruits and vegetables to handmade crafts and artisanal products, these markets have something for everyone.
One of the great things about Bucks County farmer’s markets is the emphasis on locally-sourced, sustainably-produced goods. This focus on local agriculture not only supports small businesses and farmers, but also helps to promote sustainable practices and reduce the environmental impact of food production and transportation.
One of the great things about Bucks County farmer’s markets is the emphasis on locally-sourced, sustainably-produced goods. This focus on local agriculture not only supports small businesses and farmers, but also helps to promote sustainable practices and reduce the environmental impact of food production and transportation.
Whether you’re a foodie looking for fresh ingredients or a lover of handmade crafts, there’s something for everyone at these markets and it is a great way to experience the best that the region has to o er. Are you ready to dive into the world of fresh and delicious local produce? Then get your shopping bags ready because we’re about to explore the vibrant farmer’s markets of Bucks County, PA! Let’s get started!
Whether you’re a foodie looking for fresh ingredients or a lover of handmade crafts, there’s something for everyone at these markets and it is a great way to experience the best that the region has to o er. Are you ready to dive into the world of fresh and delicious local produce? Then get your shopping bags ready because we’re about to explore the vibrant farmer’s markets of Bucks County, PA! Let’s get started!
One of the most popular farmers’ markets in the area is the Wrightstown Farmers Market. This market is held on Saturdays from May through Thanksgiving from 9 am-1 pm. With over 30 vendors, you’ll find everything from seasonal fruits and vegetables to artisanal cheeses, homemade pasta, fresh-baked bread, and other goodies. Plus, it’s dog-friendly, so you can bring your furry friend along for the fun.
One of the most popular farmers’ markets in the area is the Wrightstown Farmers Market. This market is held on Saturdays from May through Thanksgiving from 9 am-1 pm. With over 30 vendors, you’ll find everything from seasonal fruits and vegetables to artisanal cheeses, homemade pasta, fresh-baked bread, and other goodies. Plus, it’s dog-friendly, so you can bring your furry friend along for the fun.
One of Bucks County’s hidden gems is the Perkasie Farmer’s Market. Held every Saturday from 9 am-12 pm from June through October, this market is a great way to get a taste of the local flavor and support local businesses. The Perkasie Farmer’s Market truly envelopes a sense of community, and it feels like you’re part of something special when you shop here. The farmers and artisans are always happy to share their stories and expertise with you and you are sure to want to spend hours browsing the locally grown produce, fresh baked goods, and locally made crafts.
One of Bucks County’s hidden gems is the Perkasie Farmer’s Market. Held every Saturday from 9 am-12 pm from June through October, this market is a great way to get a taste of the local flavor and support local businesses. The Perkasie Farmer’s Market truly envelopes a sense of community, and it feels like you’re part of something special when you shop here. The farmers and artisans are always happy to share their stories and expertise with you and you are sure to want to spend hours browsing the locally grown produce, fresh baked goods, and locally made crafts.
The Yardley Farmers Market began in the Spring of 2015 and is open on Saturdays from 9 am – 12 pm from May to November. Yardley Farmers Market embodies the spirit of community, sustainability, and of course, delicious food. From the moment you arrive, you’ll be greeted by friendly faces who are eager to give locals and visitors alike a chance to enjoy their fresh produce, artisanal goods, and a warm community atmosphere. It’s a vibrant and welcoming community hub that’s sure to leave you feeling inspired, nourished, and connected.
The Yardley Farmers Market began in the Spring of 2015 and is open on Saturdays from 9 am – 12 pm from May to November. Yardley Farmers Market embodies the spirit of community, sustainability, and of course, delicious food. From the moment you arrive, you’ll be greeted by friendly faces who are eager to give locals and visitors alike a chance to enjoy their fresh produce, artisanal goods, and a warm community atmosphere. It’s a vibrant and welcoming community hub that’s sure to leave you feeling inspired, nourished, and connected.
One of Bucks County’s newest markets is the Warrington Farmers Market at Lower Nike Park. The market is open on Friday evenings, which helps make your plans for Friday nights easy! It’s not just a place to buy your weekly groceries - it’s a gathering place for friends and neighbors to come together and share in the bounty of the season. Dozens of local makers, farmers, and other vendors are available for your shopping pleasure, and the best part is that the market itself is a nonprofit and all of the money raised from vendor fees goes towards building and maintaining Lion’s Pride Park!
One of Bucks County’s newest markets is the Warrington Farmers Market at Lower Nike Park. The market is open on Friday evenings, which helps make your plans for Friday nights easy! It’s not just a place to buy your weekly groceries - it’s a gathering place for friends and neighbors to come together and share in the bounty of the season. Dozens of local makers, farmers, and other vendors are available for your shopping pleasure, and the best part is that the market itself is a nonprofit and all of the money raised from vendor fees goes towards building and maintaining Lion’s Pride Park!
Located in the heart of historic Doylestown is the Doylestown Farmers Market, which has been in operation since 1975. This market is open every Saturday from April through November and features a variety of events, including live music and demonstrations! It is a must-visit experience that features over 20 vendors where you can find everything from fresh fruits and vegetables to grass-fed meats, free-range eggs, and locally made bread and pastries. They also have a great selection of handmade soaps and other bath and body products. It’s a great way to start your weekend and support local farmers and artisans.
Located in the heart of historic Doylestown is the Doylestown Farmers Market, which has been in operation since 1975. This market is open every Saturday from April through November and features a variety of events, including live music and demonstrations! It is a must-visit experience that features over 20 vendors where you can find everything from fresh fruits and vegetables to grass-fed meats, free-range eggs, and locally made bread and pastries. They also have a great selection of handmade soaps and other bath and body products. It’s a great way to start your weekend and support local farmers and artisans.
From the bustling streets of Doylestown to the rolling hills of Perkasie, we’ve explored some of the finest local markets this region has to o er. It’s clear that farmer’s markets are more than just a place to pick up fresh produce. They’re a hub of community activity, where locals come together to support small businesses, enjoy live music, and connect with their neigh bors. And in Bucks County, we’re lucky enough to have an abundance of such markets to choose from. But beyond the social and cultural benefits of farmer’s markets, there’s an important economic aspect to consider. By shopping at local markets, we’re supporting small farms and businesses that might otherwise struggle to compete with larger, corporate operations. This not only helps to preserve our local agricultural heritage but also ensures that our food system remains diverse and resilient.
From the bustling streets of Doylestown to the rolling hills of Perkasie, we’ve explored some of the finest local markets this region has to o er. It’s clear that farmer’s markets are more than just a place to pick up fresh produce. They’re a hub of community activity, where locals come together to support small businesses, enjoy live music, and connect with their neigh bors. And in Bucks County, we’re lucky enough to have an abundance of such markets to choose from. But beyond the social and cultural benefits of farmer’s markets, there’s an important economic aspect to consider. By shopping at local markets, we’re supporting small farms and businesses that might otherwise struggle to compete with larger, corporate operations. This not only helps to preserve our local agricultural heritage but also ensures that our food system remains diverse and resilient.
As we bid farewell to this series on farmer’s markets in Bucks County, let’s take a moment to appreciate the hardworking farmers, vendors, and organizers who make these markets possible. And let’s commit to continuing our support for these vital community institutions, both now and in the future. After all, there’s nothing quite like the joy of strolling through a farmers market on a sunny Saturday morning, soaking up the sights, sounds, and flavors of our vibrant local food scene.
As we bid farewell to this series on farmer’s markets in Bucks County, let’s take a moment to appreciate the hardworking farmers, vendors, and organizers who make these markets possible. And let’s commit to continuing our support for these vital community institutions, both now and in the future. After all, there’s nothing quite like the joy of strolling through a farmers market on a sunny Saturday morning, soaking up the sights, sounds, and flavors of our vibrant local food scene.
The social media universe is expanding faster than ever. With trends changing at the speed of light, it’s critical for Realtors and businesses to stay in the loop and keep their audiences engaged. No need to stress, though! My latest article has got you covered with the top social media trends of 2023 that will keep you ahead of the game and supercharge your social media strategy. Let’s dive in!
The social media universe is expanding faster than ever. With trends changing at the speed of light, it’s critical for Realtors and businesses to stay in the loop and keep their audiences engaged. No need to stress, though! My latest article has got you covered with the top social media trends of 2023 that will keep you ahead of the game and supercharge your social media strategy. Let’s dive in!
1. The Continued Rise of Short-form Video
1. The Continued Rise of Short-form Video
Video content has been on the rise for a while, and short-form video, in particular, only continues to grow in popularity. Platforms like TikTok and Instagram have made it possible for brands to create and share engaging video content with their audience in a matter of seconds. This trend will continue throughout the year, with Facebook Reels already picking up steam as more users create and engage with short-form video on the platform. This is big news, as reels have been fairly stagnant on Facebook since they first rolled out. I’m already seeing an increase in reach with Facebook Reels since November 2022, and we can expect this to continue. And let’s not forget about YouTube Shorts. Shorts are not incredibly new, however, YouTube is doing more to entice creators to utilize the medium. In its latest earnings call, the platform announced that YouTube Shorts has hit 50 billion daily views. The moral of the story here is don’t discount Facebook Reels and don’t sleep on YouTube Shorts.
4. Micro-Influencer Marketing
Influencer marketing has been a popular trend in recent years, but in 2023, we’re seeing a shift toward micro-influencers. Micro-influencers are individuals with smaller followings, but a more engaged audience. Brands are beginning to focus more on working with micro-influencers to create more targeted and authentic campaigns, rather than relying solely on larger, celebrity influencers. By working with micro-influencers, brands can build a more engaged audience and create a meaningful connection with their followers. This marketing trend is all about the engagement rate. In the grand scheme of things, follower count is a vanity metric. Anyone can buy followers (and that is NOT recommended). When looking to work with a quality micro-influencer, you’ll want to look at their engagement rate, not their follower count. You’ll also want to ensure that their vibe compliments that of your brand. In case you didn’t know, Bucks County and the surrounding area have some really amazing micro-influencers.
Video content has been on the rise for a while, and short-form video, in particular, only continues to grow in popularity. Platforms like TikTok and Instagram have made it possible for brands to create and share engaging video content with their audience in a matter of seconds. This trend will continue throughout the year, with Facebook Reels already picking up steam as more users create and engage with short-form video on the platform. This is big news, as reels have been fairly stagnant on Facebook since they first rolled out. I’m already seeing an increase in reach with Facebook Reels since November 2022, and we can expect this to continue. And let’s not forget about YouTube Shorts. Shorts are not incredibly new, however, YouTube is doing more to entice creators to utilize the medium. In its latest earnings call, the platform announced that YouTube Shorts has hit 50 billion daily views. The moral of the story here is don’t discount Facebook Reels and don’t sleep on YouTube Shorts.
Video content is already moving in the direction of informal, unscripted narratives, ranging from extended vlogs to heartfelt dialogues. As a result, we’ll see the rise of original audio. Think less lip-syncing and pointing at words on a screen and more candid conversations that leave your audience with a warm connection.
Influencer marketing has been a popular trend in recent years, but in 2023, we’re seeing a shift toward micro-influencers. Micro-influencers are individuals with smaller followings, but a more engaged audience. Brands are beginning to focus more on working with micro-influencers to create more targeted and authentic campaigns, rather than relying solely on larger, celebrity influencers. By working with micro-influencers, brands can build a more engaged audience and create a meaningful connection with their followers. This marketing trend is all about the engagement rate. In the grand scheme of things, follower count is a vanity metric. Anyone can buy followers (and that is NOT recommended). When looking to work with a quality micro-influencer, you’ll want to look at their engagement rate, not their follower count. You’ll also want to ensure that their vibe compliments that of your brand. In case you didn’t know, Bucks County and the surrounding area have some really amazing micro-influencers.
5. Artificial Intelligence (AI)
5. Artificial Intelligence (AI)
Artificial intelligence has already started to shape social media and will become even more prevalent as the year progresses. AI-powered chatbots can be used to improve customer service and automate certain processes. In addition, we are already seeing AI being used to create more personalized content based on user preferences and behavior. AI is a trend to keep an eye on as it continues to evolve and shape the way brands interact with their audience.
Artificial intelligence has already started to shape social media and will become even more prevalent as the year progresses. AI-powered chatbots can be used to improve customer service and automate certain processes. In addition, we are already seeing AI being used to create more personalized content based on user preferences and behavior. AI is a trend to keep an eye on as it continues to evolve and shape the way brands interact with their audience.
Video content is already moving in the direction of informal, unscripted narratives, ranging from extended vlogs to heartfelt dialogues. As a result, we’ll see the rise of original audio. Think less lip-syncing and pointing at words on a screen and more candid conversations that leave your audience with a warm connection.
Fun Fact: LinkedIn is older than Facebook! LinkedIn is full of even more surprises as we trek further into 2023. LinkedIn has traditionally been viewed as a more professional-oriented platform, but in recent months, it appears to slowly be emerging as a hub for creators. While Creator Mode was originally launched back in 2021, we’re finally seeing actual creators curating platform-specific content on LinkedIn. As the year progresses, we predict that LinkedIn creators will gain more attention, and the platform will promote their content with new features. We can expect to see more businesses and professionals leveraging LinkedIn to create and share engaging content with their audience. I can’t wait to see what the platform does with short-form video!
Fun Fact: LinkedIn is older than Facebook! LinkedIn is full of even more surprises as we trek further into 2023. LinkedIn has traditionally been viewed as a more professional-oriented platform, but in recent months, it appears to slowly be emerging as a hub for creators. While Creator Mode was originally launched back in 2021, we’re finally seeing actual creators curating platform-specific content on LinkedIn. As the year progresses, we predict that LinkedIn creators will gain more attention, and the platform will promote their content with new features. We can expect to see more businesses and professionals leveraging LinkedIn to create and share engaging content with their audience. I can’t wait to see what the platform does with short-form video!
Keeping up with the latest trends in social media is crucial to creating a meaningful and engaging presence on these platforms. The continued rise of short-form video and original audio, the growth of LinkedIn creators, the focus on micro-influencers, and the use of AI are some of the most important trends to keep an eye on in 2023. By embracing these trends, brands can create more engaging content that resonates with their audience and builds a lasting connection. At the end of the day, it’s important to remember that, as a Realtor, you are a brand and you need to create a warm connection on social media, or you’ll get left in the dust as everyone else in the industry passes you by. Social media is constantly evolving, and staying informed about the latest trends and best practices will help you stay ahead of the curve and make the most of your social media strategy.
Keeping up with the latest trends in social media is crucial to creating a meaningful and engaging presence on these platforms. The continued rise of short-form video and original audio, the growth of LinkedIn creators, the focus on micro-influencers, and the use of AI are some of the most important trends to keep an eye on in 2023. By embracing these trends, brands can create more engaging content that resonates with their audience and builds a lasting connection. At the end of the day, it’s important to remember that, as a Realtor, you are a brand and you need to create a warm connection on social media, or you’ll get left in the dust as everyone else in the industry passes you by. Social media is constantly evolving, and staying informed about the latest trends and best practices will help you stay ahead of the curve and make the most of your social media strategy.
Amy Berridge is the owner of Buxmont Social Media & Marketing, a full service digital marketing agency specializing in social media strategy, and has 15 years experience in the field of social media.
Amy Berridge is the owner of Buxmont Social Media & Marketing, a full service digital marketing agency specializing in social media strategy, and has 15 years experience in the field of social media.
OPUS ELITE REAL ESTATE
OPUS ELITE REAL ESTATE
The families and homes you work with have an interesting parallel. Both have a story that is uniquely their own—unlike any other.
The families and homes you work with have an interesting parallel. Both have a story that is uniquely their own—unlike any other.
That’s one of the appeals of this business for Garrett Smith.
That’s one of the appeals of this business for Garrett Smith.
As a REALTOR® with Opus Elite Real Estate in Newtown, Garrett is proud to help his clients add another chapter to
As a REALTOR® with Opus Elite Real Estate in Newtown, Garrett is proud to help his clients add another chapter to
“The best part of my job is sitting down with clients in their houses on the selling side of things and listening to their stories and stories of their houses,” he says with a smile.
“The best part of my job is sitting down with clients in their houses on the selling side of things and listening to their stories and stories of their houses,” he says with a smile.
Like the home that dates back to the colonial
Like the home that dates back to the colonial
“I talked with a family who has owned the home through all of this time,” Garrett remembers. “They shared with me all the stories of the house through time and the way the municipality recorded the deed.”
“I talked with a family who has owned the home through all of this time,” Garrett remembers. “They shared with me all the stories of the house through time and the way the municipality recorded the deed.”
There’s a familiarity and power that comes from understanding and then
There’s a familiarity and power that comes from understanding and then revealing each story.
“When I’m listening to each person’s story, it’s a great reminder of how very similar all of us really
“When I’m listening to each person’s story, it’s a great reminder of how very similar all of us really
Garrett has always had his eye on the real estate industry. In fact, his uncle spent the last 45-plus years developing properties along the Jersey shore.
Garrett has always had his eye on the real estate industry. In fact, his uncle spent the last 45-plus years developing properties along the Jersey shore.
“I always knew I wanted to get into it,” Garrett says. “Out of high school I always had an entrepreneurial mentality.”
“I always knew I wanted to get into it,” Garrett says. “Out of high school I always had an entrepreneurial mentality.”
It didn’t take long for that spirit to come to the surface in impressive fashion. Within a short time, Garrett and a partner opened up a pizza business inside his father’s deli. They went on to grow the business and both moved on to bigger things.
It didn’t take long for that spirit to come to the surface in impressive fashion. Within a short time, Garrett and a partner opened up a pizza business inside his father’s deli. They went on to grow the business and both moved on to bigger things.
One day, Garrett remembers a client who came in every Friday who was the Manager of Langhorne Borough.
One day, Garrett remembers a client who came in every Friday who was the Manager of Langhorne Borough.
“He saw how dedicated I was to working for myself. He had bought the Real Estate magazine that covered the Main Line. He approached me and wanted me to manage the magazine and work for him. I took the opportunity,” he says. “In addition to the Main Line publication, I also managed the publications in Bucks County and also South Jersey.”
“He saw how dedicated I was to working for myself. He had bought the Real Estate magazine that covered the Main Line. He approached me and wanted me to manage the magazine and work for him. I took the opportunity,” he says. “In addition to the Main Line publication, I also managed the publications in Bucks County and also South Jersey.”
In time, Garrett was approached with a special opportunity … to purchase the two franchises. He agreed and stepped forward. Soon he was fully immersed in all aspects of running and growing the publications of the Main Line and South Jersey.
In time, Garrett was approached with a special opportunity … to purchase the two franchises. He agreed and stepped forward. Soon he was fully immersed in all aspects of running and growing the publications of the Main Line and South Jersey.
As he says, “After spending all that time with the publications and looking at the real estate business, I thought I could do it, too.”
As he says, “After spending all that time with the publications and looking at the real estate business, I thought I could do it, too.”
Garrett earned his license and didn’t look back. He interviewed with RE/MAX in Ambler, selling seven houses during his first six months.
Garrett earned his license and didn’t look back. He interviewed with RE/MAX in Ambler, selling seven houses during his first six months.
Garrett was prepared to dive in.
Garrett was prepared to dive in.
“I had confidence and I was already selling print ads … which was tough. The transition was a relief. I knew that I could sell houses. When I was selling ads for the magazine, the question was how was I going to generate my own leads? So I started cold-calling as a young guy … having the guts to talk with brokers one on one about their ads.”
“I had confidence and I was already selling print ads … which was tough. The transition was a relief. I knew that I could sell houses. When I was selling ads for the magazine, the question was how was I going to generate my own leads? So I started cold-calling as a young guy … having the guts to talk with brokers one on one about their ads.”
Away from work, Garrett treasures the influence of his family on his life.
Away from work, Garrett treasures the influence of his family on his life.
“I think that all starts with my father, William Smith. He was a huge influence on me. He was in sales his whole life. He taught me to be honest and transparent with people. He’s been running our family business for 18 years,” Garrett says.
When it comes to giving back, Garrett has been involved in a local golf outing for the past 11 years to benefit MS research and support his good friend Spike Clark (aka Spikes Wolfpack). Another group that has a big place in his heart is the Eddington House.
“I think that all starts with my father, William Smith. He was a huge influence on me. He was in sales his whole life. He taught me to be honest and transparent with people. He’s been running our family business for 18 years,” Garrett says.
Another huge milestone happened late in 2022 when he married the love of his life, Dana Smith.
Another huge milestone happened late in 2022 when he married the love of his life, Dana Smith.
When it comes to giving back, Garrett has been involved in a local golf outing for the past 11 years to benefit MS research and support his good friend Spike Clark (aka Spikes Wolfpack). Another group that has a big place in his heart is the Eddington House.
Garrett brings a straightforward and honest approach to his work with clients. In the process, his transparency helps them enter the next chapter of their lives with their eyes wide open.
Garrett brings a straightforward and honest approach to his work with clients. In the process, his transparency helps them enter the next chapter of their lives with their eyes wide open.
In his free time, Garrett has an appetite for investing in real estate himself. He also likes playing golf, too. Hanging out with friends and family are at the top of his list, too.
In his free time, Garrett has an appetite for investing in real estate himself. He also likes playing golf, too. Hanging out with friends and family are at the top of his list, too.
“It’s very important to me to relate to people and work for them. What matters to me is building relationships. I love doing that. I don’t sell you a house. I help you move. I’m here to help them change their lives and be in a home where they want to create new memories during their next chapter,” he smiles. “I’m here to help them through the process and make sure things are done right. Whether it’s buying, selling or investing, I’m here to work for you!”
“It’s very important to me to relate to people and work for them. What matters to me is building relationships. I love doing that. I don’t sell you a house. I help you move. I’m here to help them change their lives and be in a home where they want to create new memories during their next chapter,” he smiles. “I’m here to help them through the process and make sure things are done right. Whether it’s buying, selling or investing, I’m here to work for you!”
I DON’T SELL YOU A HOUSE. I HELP YOU MOVE.
I DON’T SELL YOU A HOUSE. I HELP YOU MOVE.
Big Joe McCarthy’s life and work are dedicated to revealing new possibilities for those around him.
Big Joe McCarthy’s life and work are dedicated to revealing new possibilities for those around him.
As Owner of McCarthy Real Estate, Joe loves teaming up with his wife,
As Owner of McCarthy Real Estate, Joe loves teaming up with his wife,
Stacey, who serves as Broker, and their 16-member team … cooking up new possibilities for their clients and community.
Stacey, who serves as Broker, and their 16-member team … cooking up new possibilities for their clients and community.
prefer to work with buyers. It is a lot more work and there are more day-to-day elements that come with that, but, for me, it’s the greatest,” Joe says with a big smile.
prefer to work with buyers. It is a lot more work and there are more day-to-day elements that come that, but, for me, it’s the greatest,” Joe says with a big smile.
“Most people in my position step back and become listing agents. I
“Most people in my position step back and become listing agents. I
“I love meeting someone who wonders if they can do it … if they can actually get a
“I love meeting someone who wonders if they can do it … if they can actually get a
house of their own. It is so powerful being able to go through the process and then take a picture of them in front of the ‘Sold’ sign.”
house of their own. It is so powerful being able to go through the process and then take a picture of them in front of the ‘Sold’ sign.”
Before Joe could prepare possibilities for his team and clients, he unleashed the possibilities in his own life. That happened 31 years ago when he became sober.
Before Joe could prepare possibilities for his team and clients, he unleashed the possibilities in his own life. That happened 31 years ago when he became sober.
The success Joe has experienced through time has been remarkable. In fact, he has sold more than 520 houses, including 60 transactions in 2022 — despite fighting cancer. Luckily, following his diagnosis in September, and surgery in October he was found to be cancer-free in November.
The success Joe has experienced through time has been remarkable. In fact, he has sold more than 520 houses, including 60 transactions in 2022 — despite fighting cancer. Luckily, following his diagnosis in September, and surgery in October he was found to be cancer-free in November.
The biggest reward for Big Joe in his work is the human element.
The biggest reward for Big Joe in his work is the human element.
“I have become friends with so many people that I have sold houses to … and now I am blessed that many of them work with me at our firm,” he emphasizes.
“I have become friends with so many people that I have sold houses to … and now I am blessed that many of them work with me at our firm,” he emphasizes.
“I’ve always done really well with my sphere of influence. I think that the greatest thing I can do when I work with someone is to educate them on the process and give them good customer service.”
“I’ve always done really well with my sphere of influence. I think that the greatest thing I can do when I work with someone is to educate them on the process and give them good customer service.”
One of the most rewarding parts of what Joe does revolves around his team.
One of the most rewarding parts of what Joe does revolves around his team.
“I always wanted to work with agents that help one another and share their experiences with each other. The agents at McCarthy Real Estate honestly care about their clients and each other,” Joe says.
“When I was struggling with cancer my fellow agents all stepped up to help me. They are an exceptional group of truly selfless people. I feel blessed to be surrounded by such an amazing team.”
“I always wanted to work with agents that help one another and share their experiences with each other. The agents at McCarthy Real Estate honestly care about their clients and each other,” Joe says. “When I was struggling with cancer my fellow agents all stepped up to help me. They are an exceptional group of truly selfless people. I feel blessed to be surrounded by such an amazing team.”
Prior to beginning his real estate adventure, Big Joe worked 20 years at the Pennsylvania Convention Center.
Prior to beginning his real estate adventure, Big Joe worked 20 years at the Pennsylvania Convention Center.
“My wife was the first one to get into the real estate world. At first, I wasn’t sure I wanted to do real estate. For me, I looked at it as sales, and that wasn’t something I saw myself doing,” he says.
“My wife was the first one to get into the real estate world. At first, I wasn’t sure I wanted to do real estate. For me, I looked at it as sales, and that wasn’t something I saw myself doing,” he says.
“But then I did do it in 2008, and I realized very quickly that, as good as my job at the convention center was, that job was getting in the way of my passion for showing houses and working with clients.”
“But then I did do it in 2008, and I realized very quickly that, as good as my job at the convention center was, that job was getting in the way of my passion for showing houses and working with clients.”
Wonderful World
Away from work, Big Joe’s world is made much richer by the love he has for Stacey, and their son, Ever, who is a talented singer/ songwriter and musician.
Away from work, Big Joe’s world is made much richer by the love he has for Stacey, and their son, Ever, who is a talented singer/ songwriter and musician.
Big Joe has also led by example in the way he has shaped his own world. In fact, in 2017, while weighing 420 pounds, Joe underwent gastric sleeve surgery. The results were astounding. He lost 170 pounds.
Big Joe has also led by example in the way he has shaped his own world. In fact, in 2017, while weighing 420 pounds, Joe underwent gastric sleeve surgery. The results were astounding. He lost 170 pounds.
That was just the start. He continues to build on that. Each day, Joe wakes up, goes to the gym, exercises and then starts his routine … with phone calls and working with his clients.
That was just the start. He continues to build on that. Each day, Joe wakes up, goes to the gym, exercises and then starts his routine … with phone calls and working with his clients.
In his free time, Big Joe also has a passion for Wallyball—a game played with a volleyball that is made out of racquetball material.
In his free time, Big Joe also has a passion for Wallyball—a game played with a volleyball that is made out of racquetball material.
“I’ve loved playing that for 10 years with a group of guys on Tuesday nights,” he says.
“I’ve loved playing that for 10 years with a group of guys on Tuesday nights,” he says.
Big Joe and his friends also share a refreshing sense of humor that they literally share with the world around them. One of the ways they do that is with an annual tradition that they call Cowboy Weekend.
Big Joe and his friends also share a refreshing sense of humor that they literally share with the world around them. One of the ways they do that is with an annual tradition that they call Cowboy Weekend.
“Once a year, my friends and I get together, we all dress up like real cowboys, and then we go out into public and we play the part of cowboys,” he laughs. “It is a great time!”
“Once a year, my friends and I get together, we all dress up like real cowboys, and then we go out into public and we play the part of cowboys,” he laughs. “It is a great time!”
Giving Back
When it comes to giving back, Joe and Stacey have a big place in their heart for their
When it comes to giving back, Joe and Stacey have a big place in their heart for their
MOST PEOPLE IN MY POSITION STEP BACK AND BECOME LISTING AGENTS. I PREFER TO WORK WITH BUYERS.
MOST PEOPLE IN MY POSITION STEP BACK AND BECOME LISTING AGENTS. I PREFER TO WORK WITH BUYERS.Big Joe McCarthy with the ‘Always Sunny in Philadelphia’ crew. Fun fact- did you know that for many years, Big Joe McCarthy has been Danny DeVito’s Bodyguard?
their involvement with the
community. One way they let that show is through their involvement with the Santa’s Family event.
“That has grown to now 10 families a year. Every year it
“When we see someone struggling, we help them have a Christmas. As part of that, we get them tons of presents,” Big Joe says. “That has grown to now 10 families a year. Every year it gets bigger and bigger.”
Bucks County NAMI suicide
Another group that they enjoy supporting is the Bucks County NAMI suicide prevention organization.
able to continue pursuing the vision that he and his team
As Big Joe looks to the future, he cherishes being able to continue pursuing the vision that he and his team love cooking up for people along the way.
As he says, “We love working together with same-minded people … those who want to dive in, help each other, our clients and our community.”
As he says, “We love working together with same-minded people … those who want to dive in, help each other, our clients and our community.”
There’s no doubt that they day in a very impactful way.
There’s no doubt that they continue to do that every day in a very impactful way.
Pulling in the Same Direction
“I brought on a full-time assistant who could do the paperwork and be in touch with clients while I was out driving around and marketing homes. A while later I then hired a buyer’s agent. Over time it has just evolved. My husband came into the business seven years ago. He works with buyers and is our Operations Manager. I have five buyer’s agents on the team so that I can focus on my listings.”
Deana’s team includes her husband, Tom, along with Danielle DeLuca, Evelyn Rogers, Morgan Thomas, Marielba BarreatSantana, Dana Hembree and Assistant/Transaction Manager Tracey Foote.
As Deana says, the dynamic on her team is extremely collaborative.
“We have a great team culture and the nice part about a buyer or seller working with a team … is that there is always someone to help them.
We always have someone available, so they don’t need to stress about that,” Deana points out.
“Working with a team is advantageous for the client. I’m always a part of that process. I’m involved with every transaction. The other nice thing is the support. My team members are constantly being trained and mentored by me, each other, and our brokerage.”
Deana’s approach with her team has definitely paid o with rewards all the way around. In fact, the group is one of the top teams in the region … finishing among the Top 5 in Bucks County, and the top one percent in PA.
Deana’s journey began with a degree in marketing and management that landed her a sales job at a large corporation, gaining experience and sales knowledge. Despite her success, Deana felt unfulfilled and desired to make a di erence in people’s lives. She decided to go back to school to pursue a degree in social work at Boston College.
Deana’s journey began with a degree in marketing and management that landed her a sales job at a large corporation, gaining experience and sales knowledge. Despite her success, Deana felt unfulfilled and desired to make a di erence in people’s lives. She decided to go back to school to pursue a degree in social work at Boston College.
Estate is all Social Work, she chose this as her full-time career.
Estate is all Social Work, she chose this as her full-time career.
estate agent based out of Philadelphia; and Kyle, who lives in Denver.
estate agent based out of Philadelphia; and Kyle, who lives in Denver.
Today, Deana is a successful real estate agent who has found a way to combine her business acumen with her passion for helping people. She is proud to be able to use her skills to make a positive impact on her clients’ lives whether they are buying their first home, downsizing, or fighting to keep their current home.
Today, Deana is a successful real estate agent who has found a way to combine her business acumen with her passion for helping people. She is proud to be able to use her skills to make a positive impact on her clients’ lives whether they are buying their first home, downsizing, or fighting to keep their current home.
In her free time, Deana has a passion for travel and loves cooking and golf. In fact, she plays regularly in a league.
In her free time, Deana has a passion for travel and loves cooking and golf. In fact, she plays regularly in a league.
A New Home for Her Talents
A New Home for Her Talents
She found herself deeply passionate about social work and her ability to advocate to help others. She found this work incredibly fulfilling. However, after a few years in the social work field, Deana found herself struggling to make ends meet. She sought the advice of her mother who she was greatly influenced by. Her mother was a very successful real estate agent and suggested Deana give it a try, even if just on a part-time basis.
She found herself deeply passionate about social work and her ability to advocate to help others. She found this work incredibly fulfilling. However, after a few years in the social work field, Deana found herself struggling to make ends meet. She sought the advice of her mother who she was greatly influenced by. Her mother was a very successful real estate agent and suggested Deana give it a try, even if just on a part-time basis.
Deana had started her real estate career in New York. Then her husband, Tom, was relocated to Bucks County in 1997.
Deana had started her real estate career in New York. Then her husband, Tom, was relocated to Bucks County in 1997.
“When he brought me to Bucks County I knew no one and had to start from scratch,” Deana says. “When I moved here I had to work hard and get people to trust me and understand that I knew what I was doing based on my past experience. My business just took o from there.”
When it comes to helping her community, Deana and her team are involved with fundraising for cancer patients and survivors. She supports the Thrive and Veterans program at the YMCA. In addition, Tom is President of The Five Foundation, an organization that supports veterans and current military members. They also support the local SPCA and Food Bank.
When it comes to helping her community, Deana and her team are involved with fundraising for cancer patients and survivors. She supports the Thrive and Veterans program at the YMCA. In addition, Tom is President of The Five Foundation, an organization that supports veterans and current military members. They also support the local SPCA and Food Bank.
“When he brought me to Bucks County I knew no one and had to start from scratch,” Deana says. “When I moved here I had to work hard and get people to trust me and understand that I knew what I was doing based on my past experience. My business just took o from there.”
Congratulations to Deana Corrigan and her team for reaching out and serving their clients and community with the utmost professionalism and impact … doing it by pulling in the same direction.
Congratulations to Deana Corrigan and her team for reaching out and serving their clients and community with the utmost professionalism and impact … doing it by pulling in the same direction.
Family Highlights
At first, Deana was hesitant to pursue a career in real estate, but after getting licensed she realized that it could be a way to make a positive impact on people’s lives. Deana quickly discovered that there were many opportunities to use her social work background to help people in the real estate world.
At first, Deana was hesitant to pursue a career in real estate, but after getting licensed she realized that it could be a way to make a positive impact on people’s lives. Deana quickly discovered that there were many opportunities to use her social work background to help people in the real estate world.
Away from work, Deana treasures time with her husband, Tom, and their two sons — Matt, who is a commercial real
Away from work, Deana treasures time with her husband, Tom, and their two sons — Matt, who is a commercial real
The Deana Corrigan Team is looking to add motivated agents that share a passion for helping people. Contact them today for more information at 215-478-8084.
The Deana Corrigan Team is looking to add motivated agents that share a passion for helping people. Contact them today for more information at 215-478-8084.
For example, Deana found that many first-time homebuyers were overwhelmed by the process and needed someone to guide them through it. She also found many people needing help when facing an unforeseen di culty. Some going into assisted living, dealing with the loss of a loved one and needing to make a move unexpectedly. Deana felt grateful to be there to help them navigate through the process. Once it became clear to her that Real
For example, Deana found that many first-time homebuyers were overwhelmed by the process and needed someone to guide them through it. She also found many people needing help when facing an unforeseen di culty. Some going into assisted living, dealing with the loss of a loved one and needing to make a move unexpectedly. Deana felt grateful to be there to help them navigate through the process. Once it became clear to her that Real