an inside look
BRANDING INITIATIVE What is DISTINC_? Distinc_ is more than a branding firm. Everything DISTINC_ does focuses on the needs and dreams of real people. DISTINC_ engages their clients in an immersive journey that pulls out leadership qualities from everyone — everyone plays a role. They empower people within their organizations to leverage their collective intelligence and develop more participatory, potent, and compelling brands. In March of 2021, Providence High School partnered with DISTINC_ to clarify our vision for the future and find new ways of expressing who we are as a learning community to the wider world. The goal was to align our internal values and external perceptions because our brand is not only what we say it is, but what they say it is. Providence High School has a prolific history of evolution from the founding year of 1955 to now. Our Providence green has consistenly changed throughout the years to what it is today, but our values and tradtitions stayed true. Our new brand initiative is an invitation designed to help us start and sustain more authentic conversations with prospective families about who we are as people of Providence. “We want to honor the history and tradition of Providence High School, but not be bound by it. We want to seek ‘today’ in words and imagery what the Sisters of Providence have been seeking for almost 180 years,” said Mr. Scott McLarty.
18 | Vista 2022
