GENERAL PROGRAM
May 15th, 2025 | Online
Time: 14:00 – 18:00 (CET) Amsterdam time
YOUR LOCAL TIME
WHY GLOBAL MINDSET SKILLS OBJECTIVES
The world is transforming into a global village, and we need executives who can navigate smoothly across cultures. Cultural intelligence and understanding of cultures are key challenges for entrepreneurs and investors in expanding their businesses across borders
Understanding cultures around the world, and even better, Cultural Intelligence, is important for entrepreneurs and investors in their endeavours to expand their business across borders and serving multicultural customers.
ABOUT PROTOCOLTODAY WELCOME!
The conference aims to bridge the gap between cultures worldwide from multidimensional perspectives and share insights to enable and empower participants to understand their business partners better and bridge gaps.
ProtocolToday® in The Hague, The Netherlands, is an expert organisation in international protocol, diplomacy, soft skills, business etiquette, and international cultural intelligence and offers customised, solution-based training programs in the public and private sectors.
KEY TOPICS
Dimensions of Culture. The impact of Culture in Business negotiations. Working & Collaboration in multicultural teams. Cultural Diplomacy as a vehicle for International Cooperation. Culture vs Etiquette & Internatonal Protocol. Impact of Culture in Behaviour & Communication – process or results.
PROGRAM
17:05 Discussion panel
17:40
17:55
18:00
Andreas Dripke Chairman of Diplomatic Council´s Global. Panelist.
Germany Reinier W.L. Russell
Managing Partner at Russell Advocaten B.V. Consul of Brazil and former president at Corps Consulaire Netherlands (CCN). Panelist.
Germany
Prof Dewanand Mahadew, CEO Director at NewEconomyStrategy Panelist
The Netherlands Q & A
Closing remarks and delivery of certificate
End of the conference
ABOUT OUR SPEAKERS
Adriana Flores. MA
Adriana is the founder of ProtocolToday and an experienced consultant in Protocol and Soft diplomacy. She holds a Master’s degree in Arts in Protocol and soft Diplomacy Skills and a postgraduate degree in Protocol and Ceremonial from the International School of Protocol & Diplomacy, Belgium. Adriana has worked with Ambassadors and other distinguished people and companies in the Netherlands and abroad; she also worked at the VIP-Centrum at Schiphol Airport Amsterdam, where she welcomed various national and international delegations, including royal families and diplomatic corps, celebrities, and political and religious leaders.
Dewanand Mahadew
Dewanand is an international expert with business development experience in more than 60 countries. He is the managing director of NewEconomyStrategies, Dean of the International Business Development Academy and Professor in International Business and Strategic Management at UBIS University in Geneva. He has master’s degrees in process engineering, industrial management, marketing, and business management and a DBA degree in strategic management. He speaks at different conferences worldwide and is a visiting professor at various universities. His specialisations include concept development, business models engineering, innovation strategies, entrepreneurship, value propositions and strategic alliances.
Kurt Wu
Kurt has over a decade of experience in the M.I.C.E. (Meetings, Incentives, Conferences, and Exhibitions) industry, specialising in international trade, market research, branding, and sales. As the Chairman of ECMN, he plays a pivotal role in bridging European and Chinese events and meeting labels, leveraging podcast and video content to foster connections and promote collaboration across these regions. Kurt has cultivated a robust network of contacts and partners in Europe and China This enables him to successfully organize and facilitate significant hybrid events, including the China-Netherlands Economic Cooperation Forum, China International Import Exposition, and Canton Fair
SPONSORS
