Here’s your full interview in the video below. We’ve split it into smaller clips for the emails, so you can share a key point in each video clip over several emails. (refer to email sequence)
This guide is divided into two main parts, each focusing on a unique approach to help you attract listings and engage with your local community.
Part One: Email Sequence To Attract Vendors
Email marketing, a potent tool, takes centre stage in this section. We’ve crafted an email sequence that’s not just informative, but also a direct line to potential vendors, tailored to their needs and desires.
This sequence is more than informative; it’s an invitation to success, with tailored messaging, strong calls to action, and an immediate connection that offers a clear path to achieving top dollar for their property.
These strategies form a cohesive and powerful approach to attracting listings and engaging with potential vendors. This guide will give you the insights and tools to elevate your marketing efforts and achieve remarkable results.
We look forward to supporting your success.
Part Two: Social Media - Facebook Campaign
Here, we have created a dynamic Facebook campaign beyond mere advertising for you. The same campaign could be implemented on LinkedIn and other social media platforms.
This strategy aims to reach your local community, foster trust, and create a lasting digital footprint that showcases your success.
Ultimately, it’s about more than just marketing. It’s about engaging in meaningful conversations with your community, fostering trust, and building your credibility as a trusted professional.
Kind Regards,
Ken Robinson
Persuasive Marketing 0408 028 825
EMAIL MARKETING
The next time you get a question from a potential vendor asking for information about selling their property, you can use the following five-day email sequence, or you can send it to someone who has heard your Appraisal presentation but wants to think about using your services.
This email series gives potential vendors considerable evidence of why you are the agent to list their home for sale.
Each email highlights aspects your client raised in the video interview, highlighting why you are the agent she can rely on to deliver.
EMAIL - 1
Subject: How Farm Cove Sold His Home for
an extra $400,000
Hello [Recipient’s Name],
If you’re considering selling your home in Pakuranga, you need to hear Deon Cooper’s story. Deon recently sold his property through Anil and Shahina Oberoi at Barfoot & Thompson Pakuranga, and the results were nothing short of spectacular.
Why Choose Anil and Shahina?
Deon’s property was initially valued at $2.85 million. Thanks to Anil and Shahina’s expertise and innovative marketing strategies, it sold for an astonishing $3.3 million—that’s $400,000 more than expected!
Deon credits their success to their exceptional ability to generate interest and their deep understanding of the true value of his property. From their groundbreaking marketing approaches in the early 2010s, including a dedicated YouTube channel and a personalized website, to their relentless dedication to service, they’ve consistently proven that they know what it takes to exceed expectations.
Are you ready to get the best possible outcome for your home? Contact Anil and Shahina today, and let’s replicate this success story for you!
Reach Out Now!
Subject: Anil & Shahina Transform Homes to Market Masterpieces!
Hello [Recipient’s Name],
When selling your home, presentation is everything. In our third installment with Deon Cooper, he shares how Anil and Shahina Oberoi’s staging made his property not just a house, but a story that buyers wanted to step into.
Staging That Speaks Volumes:
Deon’s home was a beloved family space, filled with unique and personal touches. Anil and Shahina’s staging reflected the home’s heart and soul, making every room showcase its potential and charm:
They tailored the staging to reflect the diverse and dynamic essence of New Zealand, capturing the imagination of buyers.
Their intimate knowledge of the local market and potential buyers allowed them to tailor the home’s presentation to appeal directly to the right audience.
Their strategic staging not only honored Deon’s family memories but also opened doors to creating new ones for the buyer.
Ready for a Transformation?
EMAIL - 2
EMAIL - 3
Subject: Deon’s Stress-Free Selling Experience with Anil & Shahina!
Hello [Recipient’s Name],
Selling your home can be one of life’s most stressful experiences, unless you’re working with Anil and Shahina Oberoi. Deon Cooper shares how this dynamic duo made his selling process as smooth as possible.
Comprehensive Service That Eases Your Stress:
Anil and Shahina are known for their comprehensive service, handling every aspect of the sale, so you don’t have to worry about a thing:
They coordinated every service needed, from cleaning to repairs, ensuring everything was perfect.
Their well-connected network allowed them to manage all logistical aspects swiftly and efficiently.
Deon was so impressed that he continues to work with the professionals Anil and Shahina introduced him to.
This all-inclusive approach means you can sit back and relax, knowing every detail is taken care of.
Ready for a Hassle-Free Sale?
Subject: How Innovative Marketing Helped Deon’s Home Stand Out!
Hello [Recipient’s Name],
In today’s competitive real estate market, innovative marketing makes all the difference. Deon Cooper discusses how Anil and Shahina Oberoi’s creative approach not only captured the unique charm of his property but also grabbed the spotlight in media.
A Marketing Strategy That Sets You Apart:
Anil mentioned that their focused marketing strategy was crucial in selling Deon’s home. Here’s what made their approach so effective:
They secured an editorial feature in the Herald Homes, increasing visibility and interest. Their photography was stunning, including unique angles like shots from below the water level of the pool, showcasing the property in a way that even Deon didn’t recognize his own home!
This level of creativity in marketing ensures that your property doesn’t just get listed; it gets noticed.
Want Your Home to Be a Showstopper?
4
EMAIL -
EMAIL - 5
Subject: Why Anil & Shahina Are More Than Just Your Realtors!
Hello [Recipient’s Name],
Great real estate agents do more than sell homes; they build relationships. In our final video with Deon Cooper, he explains why Anil and Shahina are his go-to agents in Pakuranga.
Personal Touches That Make a Difference:
Shahina remembers to call Deon on his birthday every year, a small but significant gesture that has kept their relationship strong.
Anil and Shahina are always present, whether through holiday greetings or thoughtful gifts, keeping them top of mind with their clients.
Their personable approach and relentless work ethic not only get results but also create lasting impressions, making them the preferred choice in real estate.
Want Agents Who Care as Much as They Perform?
FACEBOOK MARKETING
To help you make the most of your video interview, we have created a simple Facebook campaign.
The campaign can be placed on your FaceBook page over consecutive days, or you can run it as a sponsored post repeatedly as many times as you like.
To help you put together your campaign, we have written six FaceBook posts.
Running sponsored posts on Facebook is an effective way to reach potential property sellers in your area.
By following the instructions in this guide, you can leverage the power of social media to showcase your success and attract more clients.
Remember to keep an eye on the campaign’s performance and make adjustments as needed to ensure the best results.
COPY FOR FACEBOOK POSTS
POST 1
Farm Cove Home Sells for Extra $400,000 - How is that possible?
When Farm Cover property owner Deon Cooper needed to sell, he chose Anil and Shahina Oberoi and sold his home for $400K above market value! Watch the video below to see their expert strategy.
Benefits of Calling Anil and Shahina:
• Get a higher sale price than you expected.
• Benefit from proven marketing strategies.
• Experience personalized service that exceeds expectations.
INSERT 1st VIDEO HERE
Contact Anil and Shahina Today: +64 210 402 713
FaceBook Tags: #PakurangaRealEstate #AboveAndBeyond #SuccessStory
POST 2
Watch How Strategic Staging Can Transform The Sale of Your Property!
Anil and Shahina expertly staged Deon Cooper’s Farm Cove home to captivate buyers’ imaginations. The innovative staging helped sell the home for $3,300,000. That’s $400,000 more than expected.
Selling Benefits:
• Attract higher offers with professional staging.
• Make your home stand out in the market.
• Increase buyer interest with visually appealing presentations.
INSERT 2nd VIDEO HERE
Contact Anil and Shahina: +64 210 402 713
FaceBook Tags: #HomeStaging #SellSmart #MarketReady
COPY FOR FACEBOOK POSTS
POST 3
How To Use Innovative Marketing That Brings Buyers to You!
From editorial features in the Herald Homes to stunning photography, see how Anil and Shahina’s approach brings your property into the spotlight.
Advantages of Working with Them:
• Gain extensive exposure through innovative marketing.
• Attract serious buyers with professional listings.
• Leverage their connections for media coverage.
INSERT 3rd VIDEO HERE
+64 210 402 713
POST 4
Innovative Marketing That Brings Home Buyers to You!
From editorial features to stunning photography, see how Anil and Shahina’s approach brings your property into the spotlight.
Advantages of Working with Them:
• Gain extensive exposure through innovative marketing.
• Attract serious buyers with professional listings.
• Leverage their connections for media coverage.
INSERT 4th VIDEO HERE Call Now: +64 210 402 713
FaceBook Tags: #InnovativeMarketing #PropertySpotlight #PakurangaHomes
Call Now:
FaceBook Tags: #InnovativeMarketing #PropertySpotlight #PakurangaHomes
POST 5
Not Just Agents, But Partners in Your Real Estate Journey!
Hear why Deon values his long-term relationship with Anil and Shahina. They’re more than agents; they’re partners who care.
Reasons to Choose Anil and Shahina:
• Receive personalized attention every step of the way.
• Enjoy a relationship that extends beyond the sale.
• Benefit from their extensive network and community ties.
INSERT 5th VIDEO HERE
Contact Anil and Shahina: +64 210 402 713
FaceBook Tags: #RealEstatePartners #ClientFirst #LastingRelationships
COPY FOR FACEBOOK
POSTS
