This guide is divided into two main parts, each focusing on a unique approach to help you attract new landlords to your property management service.
Part One: Email Sequence To Attract Landlords
Email marketing, a potent tool, takes centre stage in this section. We’ve crafted an email sequence that’s not just informative, but also a direct line to potential landlords, tailored to their needs and desires.
This sequence is more than informative; it’s an invitation to success, with tailored messaging, strong calls to action, and an immediate connection that offers a clear path to achieving top dollar for their property.
These strategies form a cohesive and powerful approach to attracting listings and engaging with potential landlords. This guide will give you the insights and tools to elevate your marketing efforts and achieve remarkable results.
We look forward to supporting your success.
Part Two: Social Media - Facebook Campaign
Here, we have created a dynamic Facebook campaign beyond mere advertising for you. The same campaign could be implemented on LinkedIn and other social media platforms.
This strategy aims to reach your local community, foster trust, and create a lasting digital footprint that showcases your success.
Ultimately, it’s about more than just marketing. It’s about engaging in meaningful conversations with your community, fostering trust, and building your credibility as a trusted professional.
Kind
Regards, Ken Robinson
Persuasive Marketing 0408 028 825
EMAIL MARKETING
The next time you get a question from a potential landlord asking for information about leasing their property, you can use the following three-day email sequence, or you can send it to someone who has heard your presentation but wants to think about using your services.
This email series gives potential landlords considerable evidence of why you are the agent to manage their rental property.
Each email highlights aspects your client raised in the video interview, highlighting why you are the agent they can rely on to deliver.
EMAIL 1 : Introduction
Subject: Welcome! Discover Why Harcourts Flatbush Might Be the Right Property Management for You
Dear [Landlord’s Name],
Thank you for considering Harcourts Flatbush to manage your property. To help you make an informed choice, you’ll be receiving a series of three emails that offer insight into why landlords like Arron trust us with their properties.
Arron, who owns two rental properties and runs his own architectural practice, had his pick of property managers but chose us. In his own words, “I am very pleased with their service… I did not have a second thought about changing my service or… someone else to look after our rental properties.” Over the years, Arron has even recommended us to family and friends, who also came on board with us.
We know your time is precious, and the last thing you want is to be bogged down with property issues. Arron explains our approach perfectly: “Very efficient, very attentive, and very responsive. The last thing I want to do is get calls from tenants about… ‘I’ve got to fix this.’ I just want to get it done and say yes.” He appreciates that we come prepared, often providing solutions and quotes upfront, so his only task is to approve and move forward.
Tenant selection is also something we take seriously, ensuring you get reliable tenants. Arron shares, “Helen makes it so easy for us… she provides a professional analysis of each tenant, their background, stability, and rental history.” This care in selection is why he has had long-term, hassle-free tenants who respect his properties.
Keep an eye out for our next email, where you’ll learn more about our inspection processes and our commitment to keeping your property in top shape. If you have any questions in the meantime, please don’t hesitate to reach out.
Warm regards,
Helen Keoghan General Manager of Property Management Harcourts Flatbush
Email: [Your Email Address]
How We Handle Property Maintenance
Subject: How We Handle Property Maintenance – See Why Landlords Trust Harcourts Hoverd
Dear [Landlord’s Name],
I hope you’re well! I wanted to share a real example of how we handle property maintenance at Harcourts Hoverd and why landlords like Arron continue to recommend our services.
In one of Arron’s properties, he faced a major issue with a leak under a shared driveway—a tricky problem due to volcanic rocks beneath the surface and the need to coordinate with multiple parties, including the body corporate, tenants, and neighbours. Here’s how he described the experience:
“Helen’s team have a handful of contacts… there was plumber A, B, C, and finally we got one plumber who could detect the problem and then fix it.” Our team guided him through this complex process, working tirelessly to manage the logistics and communication, saving him considerable time and stress.
As Arron puts it, “They were the person front up dealing with all these issues, without me… taking the path. So they definitely saved me a lot of headaches, a lot of time… a good investment.” Our goal is always to ease the burden on our landlords, stepping in to handle the challenges so you don’t have to.
Arron was pleased with the outcome, saying, “Body corp’s happy. Neighbors happy. Tenants happy. I am happy.” It’s a result we strive for with every landlord and every property.
If you’d like to hear directly from Arron, I encourage you to watch the video above to see why he and other landlords trust Harcourts Hoverd to manage their properties seamlessly.
Please feel free to reach out with any questions or if you’d like to discuss how we can support your property management needs.
Warm regards,
Helen Keoghan General Manager of Property Management Harcourts Hoverd
Email: [Your Email Address]
Email 3 : Inspections and Good Communication
Subject: Inspections and Good Communication – Why Landlords Like Arron Recommend Harcourts Hoverd
Dear [Landlord’s Name],
It was great speaking with you recently! I wanted to follow up and share a bit more about why landlords like Arron highly recommend Harcourts Hoverd’s property management services.
One of the things Arron values most is our straightforward inspection process. In his words, “Their reports… are very simple with pictures. It’s very easy to understand, just green tick, red cross… action for tenants or action for landlord.” This means you receive all the information you need at a glance, without wading through lengthy reports—perfect for keeping you informed without taking too much of your time.
Arron also appreciates our flexible and professional approach to communication. He notes, “Most of the time they communicate with emails. But at crucial moments or when there’s something urgent, they will pick up the phone and call me or my wife.” We ensure our communication is always timely, using the method that best fits the situation and your preference.
Efficiency and responsiveness are two other qualities that Arron finds essential. As he shares, “Number one is responsive. Number two is efficient… within that hour, they already give me a reply.” Knowing we’re there when needed gives Arron— and our other clients—the peace of mind that we’re managing their properties with care and dedication.
If you’d like to hear directly from Arron, I encourage you to watch the video above. It offers more insight into why he trusts Harcourts Hoverd to handle his properties, year after year.
Please feel free to reach out if you have any questions or if there’s anything specific you’d like to discuss further.
Warm regards,
Helen Keoghan General Manager of Property Management Harcourts Hoverd
Email: [Your Email Address]
Letter to go with mailout of print magazine
[Date]
Dear [Recipient’s Name],
I am delighted to introduce this special edition of our magazine, which highlights the exceptional property management services we offer here at Harcourts Hoverd & Co. Whether you’re a long-term landlord or just beginning your journey in property investment, we understand that choosing the right team to manage your property is a vital decision.
Inside, you’ll find real stories from landlords who trust us to take care of their investments, along with insights into our approach to efficient maintenance, tenant selection, and communication. We pride ourselves on being responsive, proactive, and committed to safeguarding your property and helping you achieve the best returns.
Our team’s dedication goes beyond just ‘managing’—we strive to handle every aspect of property care and tenant relations so that you can enjoy peace of mind, knowing your investment is in reliable hands. I hope this magazine offers you a clear view of our values and the exceptional service we bring to every property we manage.
Thank you for considering Harcourts Hoverd & Co. If you have any questions or would like to explore how we can assist with your property, please don’t hesitate to reach out. We’re here to support you every step of the way.
Warm regards,
Les Hoverd Managing Director Harcourts Hoverd & Co
FACEBOOK MARKETING
To help you make the most of your video interview, we have created a simple Facebook campaign.
The campaign can be placed on your FaceBook page over consecutive days, or you can run it as a sponsored post repeatedly as many times as you like.
To help you put together your campaign, we have written six FaceBook posts.
Running sponsored posts on Facebook is an effective way to reach potential property sellers in your area.
By following the instructions in this guide, you can leverage the power of social media to showcase your success and attract more clients.
Remember to keep an eye on the campaign’s performance and make adjustments as needed to ensure the best results.
COPY FOR FACEBOOK POSTS
POST 1 - Expert Tenant Selection
Why Choose Harcourts Hoverd & Co for Property Management?
Owning a rental property means having plenty of choices, but finding the right team makes all the difference. Just ask Arron, who shares why he’s never thought twice about choosing Harcourts Hoverd & Co. “Very efficient, very attentive, and very responsive,” he says, noting that with our team, “I just want to get it done and say yes.”
Watch the video to hear more about Arron’s experience with our hassle-free property management services.
How Harcourts Hoverd & Co Takes the Stress Out of Maintenance
From broken pipes to urgent repairs, we know that keeping up with maintenance can be a challenge for any landlord. With Harcourts Hoverd & Co, you’ll never be left to handle it alone. As Arron shares in his experience, “They have a handful of contacts… they saved me a lot of headaches, a lot of time.”
Watch the video to see how we make maintenance simple, so you can relax knowing your property is in good hands.
Why Tenant Selection Matters at Harcourts Hoverd & Co
Quality tenants mean peace of mind and steady income. Arron talks about how our careful tenant selection process helps keep his properties well-managed and stress-free. He says, “Helen makes it so easy for us… we trust her judgment.” We focus on finding long-term tenants who respect your property, so you don’t have to worry.
Watch the video to learn more about our approach to finding the perfect tenants.
