DMMA517 - SocialSync Professional Social Media Production Suite - Fall 2019
PRODUCT Social media marketing is not limited to brand or image development, it also involves information dissemination. Informing the consumer across several platforms is key to a successful social media campaign. Getting the information out as quickly as possible is crucial to gaining competitive advantage. Social Sync’s ability to auto-publish allows a nearly simultaneous launch of a campaign, post, or brief to all designated platforms from within Social Sync’s user interface.
The auto-publish feature of Social Sync is not a new technology, but it had been limited to high end social media management suites that do not include the creation tools and the auto-format function. Social Sync can fit seamlessly into a digital production team’s arsenal of efficiency aids. With Social Sync, a team which may have consisted of several members applying the same creative to several different profiles can be reduced to a single person, allowing the others the ability to create new campaigns and apply Social Sync’s features across several clients and campaigns.
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