Market Segment

MARKET ANALYSIS

When developing a strategy for a new product design such as the Social Sync, we must identify the specific, affected end users that will become the target market for the app.

Our target market is composed of both Direct and Indirect end users. Directly affected end users include businesses that maintain a dedicated social media marketing departments and high powered influencers that self-market themselves and their brands. End users that are indirectly affected are agencies that represent the advertisers. Internally, the facilitation of the selected social media platforms in one viewport increases efficiency, eliminating multiple dimensions of the same advertising and collaterally reducing the cost of advertising. Externally, the social media advertiser will satisfy its social media needs by interacting with the top social media platforms all one consolidated platform, thus reducing the need for multiple apps running simultaneously.