Shield by Andre lord

Shield ​

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Instructor : Mariam Elias Course : Creative Problem Solving Shield Application Development Made by : Andre Lord

Abstract

Shield’s goal is to enhance personal safety and protection by offering research and advanced technology development.

Focusing on innovative solutions to make people safe and protected at all times regardless of the circumstances and location.

Based on US Official Research Database many fatalities and injuries are due to not being able to request help at the time of distress or not having enough information about the situation.

Shield’s first approach in order to keep society safe at all times is an application that will connect users to their circle of people and allows them to send comprehensive and updated information about the situation that they’re in, in a matter of seconds.

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Table of Contents

2. Abstract 4. Intro 5. Problem Tree 6. Objective Tree 7. Mission 8. Competitors 9. User Persona 10. Marketing Strategy & Research 11. Expected Return of Investment 12. Branding 13. Typography 14. Summary

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Intro

Shield is a privately owned defence sector focused on research and advanced communication technology development.

Building an iOS app that is free to download and is compatible with apple watch and iphones.

People can connect to one another by using the app to send critical information at the time of need by clicking a button or by using the app feature “check in”.

Users will be able to stay protected by personalizing callouts in order to change circumstances to their advantage regardless of the situation or surrounding.

Allowing users to be able to customize communication and callouts, based on their objectives and activities.

By downloading the app users will be able to send and receive Geolocation and customized information at glimpse of their fingertips.

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Problem Tree

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Objective Tree

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Mission

The mission is to increase the probability of being secure and protected regardless of the situation or surroundings by providing en-user systematic approach to accommodate each individual requirement.

It’s shield’s mission is to support each and one of you with 24/7 Security. By simply downloading our application, and pairing your Gen I chip to your device, you can receive and send your where about coordinates to one another. If in danger, it is as simple as pressing a button to send distress signal in the matter of seconds.

This Security Chip is Shield’s first attempt to make you feel safe in every Aspect of your life.

Monitor your every move, Update your location status and personalize the application to suit your needs.

Change circumstances to your advantage regardless of the situation or surroundings.

Customize your communication and callouts based on your Objectives by using shield application.

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User Persona To gain users and provide clear information about the app various peronas could be presented to smoothen out the process educating target audience.

These personas could be used in marketing and to pivot the direction of the project.

Primary User Persona

Rachel Roth Age 24 Miami, FL Active Lifestyle Hiking, Rock Climbing Organ Donor Adopted and rescued 4 years old golden retriever Medical History: Allergic to aspirin, Broken left Arm when 12 Volunteers at children's hospital Shield’s premium member

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Marketing Strategy & Research

Providing security by connecting users to their friends and family. Cutting the middleman and markups to provide better security at the time of distress with no contract. Protecting users against unplanned and unwanted situations that puts them in danger at all times.

Social Media Advertising (Ad Campaigns)

-Each ad campaign is based on different user personas in various situations to showcase the functionality of the application and services that are being offered.

-Pay per click ad, based on user demographic and campaign goal Facebook Instagram Twitter Snapchat

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Expected Return of Investment

Short term Income (12 Months) 5,000 active users based on $10 per month plus purchasing of at least 2 extras per week at $5 $50,000 + $10,000 = estimate of $60,000 ( per month ) ​$ 720,000​ ( per year)

App & Website Development and maintenance One time fee of $10,000 plus $1500 per month maintenance total of ​$36000 ​( first year )

Online Marketing $20,000 ( per month for the first year) total of ​$240,000​ ( per year )

Legal fees One time ​$3000

Short term ROI (12 Months) Total of ​$441000​ ( per year ) $36,750 ( per month ) Based on 5,000 active user subscription of $10 and purchase of 2 extras for 5 dollars a week per user

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Brand Identity

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Typography

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Summary

This is shield’s first approach is to provide user oriented information systems to introduce a new age of security by help of users themselves..

This application is an online community landmark and first attempt to maximize users and their loved ones safety and protection by connecting users to one another. Allowing them to send fully customized distress signals to the receiver of their choice in no time.

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