Introduction

INTRODUCTION

In modern society, people are increasingly turning to social media platforms for inspiration and ideas (Jolly 2019). Businesses and marketers are starting to take advantage of the targeted captive audience that social media offers. Many social media platforms have started introducing formats that allow users to investigate a product, research it, compare it and then eventually buy it, all while using the platform of their choice, and there are plenty of choices available (Jolly 2019). While some individual social media users maintain profiles over several platforms, many users have a distinct preference over which platforms they use (Lyfe 2019). Businesses and marketers want to reach the largest audience of potential customers to build their brand awareness, so it is almost a necessity for them to maintain current profiles across several platforms (Petrauskas 2019). Each of the platforms utilize their own unique format, layout, and content distribution to engage their users. Updating several social media accounts with similar content on a regular basis can become a tedious and time consuming, and in some cases, a costly process. By creating an auto-formatting application that recognizes the unique features and layout constraints of the top social media platforms, we seek to present businesses, marketers, and high powered end-users with a means to create content one time, and automatically distribute it amongst several user profiles across several different social media platforms automatically. With a combined graphic interface that allows the end user to visualize their up to date feed all in one, the application can reduce the time and potential costs spent formatting and uploading similar content. With attention span declining from an average of 12 to 8 seconds from 2000 to 2019 (Dod 2019), and social media marketing reaching more consumers than any other type of media, marketing firms have to engage more consumers in less time to satisfy their clients ROI.

To directly tackle this issue, we would like to intoduce “SocialSync”, an auto-formatting and publishing social media content production tool.